1009 NW Stylist.indd - Stylist and Salon Newspapers

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Tech Talk — Choosing the Right Salon Software System
By Tiffany Neumann
The thought of computerized technology,
advanced hardware systems and state-of-theart
software may be overwhelming to some
salon professionals.
There are some things they don’t teach
you at cosmetology school. This could be the
reason so few salons are computerized today.
The basic challenge may simply be the fear of
the unknown.
No matter what the case, it is important
to realize that without technology, our salon
and spa businesses will not be able to effectively
compete in today’s economy which
means they will not grow.
Have no fear. It is time to introduce you
into the specialized world of salon technology.
Some salons and day spa owners may
wonder how computer software technology
will help them become more successful.
The fact is computer technology can save a
tremendous amount of time, while running
more efficient business operations.
Having a customized software system
benefits everyone involved, from the owner
to the receptionist – your entire team. Software
features such as payroll, commission,
hourly wages and tax deductions are designed
to benefit you as owners and managers. The
old days of manually punching numbers into
a calculator is over. There is no need to redo
or recheck inventory numbers or financial
statements. These special features help
owners with tax deductions while calculating
the employee’s hourly wage and overtime
payments. With salon software programs, the
computer does all the calculations and will
save time, plus have higher accuracy.
“Salon employees also have special
features to help them become more efficient
during their work day, by using one of the
most effective computerized systems,” noted
Mark Jackson, president of Salon Iris software
systems. “For example, when the telephone
rings with an appointment; then it rings to
cancel an appointment and then it rings again
to reschedule or check for availability, the
telephone doesn’t stop ringing. That could
be a good thing, but with online appointment
booking, your clients have the ability to conveniently
schedule or change appointments
on their own time, 24 hours a day, 7 days a
week, which makes them happy.”
Jackson goes on to mention how much
valuable time this saves for your front
desk staff. With wait list features, once an
opening becomes available in your appointment
book, the salon owner will quickly
be notified of the clients who can fill these
open spots. Thus, there are fewer chances for
empty appointment books when you receive
cancellations. With the proper computerized
marketing tools, you can easily promote new
services, new staff and appointment openings
via the internet.
Research and development for these
computer programs vary by each software
company. A key objective is to find a software
company that focuses on the importance of
supporting you with ongoing system updates,
staff training and ongoing educational support.
“The best situation is to find a software
company that bases their updates on salon
users’ requests,” Chris Jackson, co-owner
of CMJ Designs said. “We follow our salon
owner’s suggestions with feedback and leads
from their daily needs. Our team carefully
reviews each special request that we receive
and work together to gear the next versions
of our software updates to fit these exact
requests and special needs. We work to
maintain a close relationship with our salon
and spa owners as well as their staffs. Since all
of our company employees are in-house, we
are able to move quickly and efficiently.”
Start-up and ongoing education is very
important with today’s state-of-the-art
salon and spa software systems. Without an
extensive education program that consists of
telephone support with webinars, email blasts
and on-site visits, the full benefits of their
program may not be understood. Many salon
and spa software systems offer a beginning
training and education program, yet for your
benefit, look for one that has a continuous
educational and technical support system. As
new updates and features arise, more help
and education will be needed.
Many salon and spa software programs
offer free trials. It is best to try a few different
options. One salon computer system may
work better for you than the other. Look for
convenient introductory trial software that
is available to you online or by a mailed CD.
Also, a select few trials are the actual full version
of the original product, only limiting the
amount of clients that can be stored by you.
Those trials are the most useful, because you
will receive the full package.
Today there are many software systems
to choose from. Watch the advertisements in
your trade magazines, visit with these software
companies at spa trade shows and ask
your associates for their recommendations.
For more information, call 888-803-4747, email Sales@CMJDesigns.com or
visit their website at www.SalonIris.com.
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NORTHWEST STYLIST & SALON | OCTOBER 2009 |

In this issue...
5
7
10
Blue Highways
Jerry Tyler suggest understanding
generational differences and
how they apply to the use of
new technology will give you a
greater understanding of how to
achieve success with these new
and valuable tools and better
reach your desired audience.
Beauty Business Buzz
Not only is it necessary to know
how to navigate the web in
today’s world but essential to
know how to use the web to
help in growing your business.
Here are a few pointers for
anyone getting ready to jump in
with both feet.
Retail Matters
The holiday purchasing season
is soon to be in full swing. Get
your salon team engaged in the
selling process and watch the
profits roll in.
Tech Talk . . . . . . . . . . . . . . . . . 3
Blue Highways . . . . . . . . . . . 5
Beauty Business Buzz . . . . . . . 7
Three Months of Marketing . . . 8
Tool Terminology . . . . . . . . . 9
Retail Matters . . . . . . . . . . . 10
Build Your Business Online . . 12
Your Website is Your Best PR. . 12
Oregon Board News. . . . . . . 13
Esthetic Endeavors . . . . . . . 14
Washington Board News . . . . 14
Classifieds . . . . . . . . . . . 15-17
Better Business . . . . . . . . . . 18
Calendar . . . . . . . . . . . . . . 18
What’s New in the Market . . . 19
On the cover...
Photo Courtesy of
Mirabella
The Internet — a Business Must
From the Editor
Lisa Kind
“Almost overnight, the internet’s
gone from a technical wonder to a
business must” — Bill Schrader
And that includes the beauty business. Even
the smallest of business owners now have a way
of reaching customers they never would have
been able to a decade ago. The point has come
down to it is essential to know how to use the
world wide web and grow your salon business.
Charlene Abretske, on page 7, offers
pointers for making your salon visible so all can
see you. Utilizing the internet is a fun way to
develop a fantastic relationship with your clients
and increase your client count at the same time.
Wait a moment…. do you have a website
yet? Turn to page 12 for the first of a two-part
series on creating a website. It’s no longer
enough to simply be another beautiful on-line
brochure and/or catalog. Your website becomes
your client’s first experience with your salon
and they make their first impression. It is a critical
piece of the public relations and marketing
mix today.
Using today’s technology may give beauty
professionals an upper hand in the success
department. Jerry Tyler, page 5, suggests to feel
truly blessed in today’s beauty business takes
balancing the use of today’s technology as well
as continuing to grow personal and professional
development skills. In other words, building
that one-on-one contact with your client is just
as important as building your client email list.
Finally, are you ready to get hi-tech at the
front desk? The thought of computerizing jobs
that have always been done personally can be
overwhelming for some. On page 3, Tiffany
Neumann tells what to look for in choosing
the right salon-software system that will benefit
your entire team.
Are you confused by new hair tool
terminology—is it ionic or nano? Which clipper
motor works better for thick hair? Don’t know
the difference between tourmaline and ceramic,
or what is supposed to be the best for hair?
On pages 9, Industry experts offer helpful tool
technology definitions to assist stylists when
determining what tools will work best for their
client hair type.
Columnist Judy Culp explores some
makeup artistry brush basics. She suggests with
so many brushes to select from you should
evaluate what the brush is needed for and what
type of skin it will be used on and what the
desired effect will be. Turn to page 14 to read a
complete rundown of brush structure, cost and
bristle material.
The internet provides beauty professionals
with a great opportunity to build business.
Online marketing, email blasts, blogging,
surfing the web... these are all things that
can be done to build a client list and develop
relationships with clients. The key is to
balance today’s hi-tech with the one-on-one
personal relationships that are so important in
the beauty industry. Happy balancing!
Northwest Stylist & Salon
Volume XXV, Number 11, Issue 295
October 15 - November 15, 2009
Founded 1984 by David Porter
Published monthly by
Holland Graphics, Inc.
1750 SW Skyline Blvd., Suite 24
Portland OR 97221
Toll-free (888) 297-7010
or (503) 297-7010
Fax (503) 297-7022
E-mail: editor@nwstylist.com
Web site: www.nwstylist.com
Publisher
Holland Graphics, Inc.
Managing Editor
Lisa Kind
Production Manager Joel Holland
Advertising Director Marcy Avenson
Art Director
Erica Gibson
Classified Sales
Kelly Smith
Contributing Writers:
Judy Culp, Jerry Tyler, Vicki Peters,
Charlene Abretske, Neil Ducoff, Steve Sleeper,
Elizabeth Brown, Tiffany Neumann, Bruce Rigney
Oregon Board of Cosmetology
Kraig Bohot, Communications Officer
Washington State Advisory Board
Trudie Touchette, Administrator
Susan Colard, Assistant Administrator
NW STYLIST & SALON is mailed free of charge to
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4 | OCTOBER 2009 | NORTHWEST STYLIST & SALON

Balancing High Tech Skills with Personal Interaction
Blue Highways
Jerry Tyler
As I travel the highways of our amazing
profession, I am often challenged to stop
and take stock of just exactly where I am in
relation to where I want and need to
be in my journey.
With so much in my possession in
the ways of experience and just plain
road miles, I am often caught spending
too much time looking in the rear
view mirror and not focusing on the
road up ahead.
The past is a place where collective experience
is a powerful learning tool if we choose
to apply its lessons learned. But the trick is to
not let the past define our current reality.
This is never more apparent than in the
world of new technology. Understanding
generational differences and how they apply
to the use of new technology has given me
a greater understanding of how to achieve
success with these new and valuable tools
and better reach my desired audience to our
mutual benefit.
As a ‘Baby Boomer” I grew up in a world
where personal power and contact was the
key to success. Interpersonal relationships
were made and cemented by the ability to
interact on a verbal and visual level.
Business and personal relationships were
sealed with a handshake or a hug. I can readily
relate to kind words with a smile. But I
have learned to grow in our current business
and social climate where winning the world
one handshake or business card at a time is
no longer the only way to excel.
Where I used to count my highest
achievement after networking at an industry
gathering by the height of the stack of newly
acquired business cards, I now go beyond the
physical address on the front of the card and
go directly to their web address. This not only
tells where they are, it tells me (through their
web page) who and what they are.
This gives broader depth and scope to
develop a deeper relationship based on greater
understanding. We used to work the room
now we work the web.
The challenge for our generation is to embrace
the new technologies of the web, social
...technology is here to enhance
our craft of hands-on and personal
touch skills, not to replace them.
and business networking sights to enhance
our already established traditional skills both
personal and business.
One recent example of embracing the now
came to me through my association with
Esche and Alexander Public Relations.
At a one-day seminar at a hair show three
years ago, I was learning how to develop a
comprehensive public relations package. With
the focus definitely pointing to the web as a
new major resource to expand and promote
our brands, the presenter’s ability to connect
with us defined their success that day.
Fast forward to 2009 – so much has
evolved with Esche and Alexander; while they
still rely on their experience and personal
one-on-one relationships, their current success
is the potential thousands they are reaching
through their blog at www.beautyPR.com.
This is a great way of illustrating how
with the enhancement to our already established
skills of the new technologies such as
blogging, we can reach a broader client base
to unlimited new horizons.
Another great example of expanding
our current horizons through business
networking came to me while attending The
Cosmetology Educators Association (CEA)
convention this summer.
There I was made aware of the “Beauty
School Network,” a business and resource networking
site for beauty schools, students and
educators. An example of using networking
sites specific to the needs of a particular audience,
in this case our future beauty industry
professionals and the schools that serve them.
With the advances in technologies of
business and social networking come some
challenges to those who were raised in the
era of these technologies. On the flip side
of those who are adept at the social personal
skills, there are those that rely on texting and
emailing rather than talking.
While being tech savvy may come as
second nature to them we need to coach
their generations on the need to balance high
tech skills with those of personal interaction.
Since the beauty profession is a one-on-one
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areas that to us come more naturally as part of
our collective experience, personal interaction.
The point to remember is technology
is here to enhance our craft of hands-on and
personal touch skills, not to replace them.
To be truly abundant in today’s beauty
business it will take the balance of utilizing
today’s technologies as well as continuing to
grow our personal and professional development
skills.
Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective
on the solutions and challenges facing the beauty industry. Jerry Tyler has
been a stylist since 1975 serving as the former artistic director for Vidal Sassoon
Academy and currently as Director of Education for Carlton Hair salons.
He is also a licensed cosmetology instructor and has served as President of
the California State Board of Barbering and Cosmetology.
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9/17/09 4:26 PM

Use the Web to Grow Your Business
Beauty
Business Buzz
Charlene Abretske
Using the web has leveled the playing
field for many small businesses allowing
them to reach their clients in ways they never
would have dreamed of a decade ago.
Not only is it necessary to know how to
navigate but essential to know how to use the
web to help in growing your business. Here
are a few pointers for anyone getting ready to
jump in with both feet.
Template Websites
Websites are now easier than ever to start
and most businesses don’t require a web
developer for what they would like to have.
There are several low cost template
websites which you can feasibly create in just
a few hours. Prices range from free to around
$50 a month depending on the features and
options you choose.
Website templates are extremely convenient
allowing you to make updates easily
without having to wait for a developer to do
so and it is usually free to update as often as
you wish.
The options available to you to customize
your website may be limited depending
on the provider. Remember the easier to
use sites generally offer fewer options for
customization.
Make sure to read the fine print about
who owns the content on your site. Many
times, in the end user license agreement you
will find clauses that may allow the company
hosting the site to advertise products or services
on your page. You may also find some
companies reserve the right to “own” your
content or alter it some way. Please stay clear
of sites that allow this and make sure you read
the fine print before you begin building.
Etiquette Rules for Social Media
Social media and online communities are
growing at a rapid rate; Twitter and Facebook
are emerging as two of the most popular. Yelp,
Kudzu, and Citysearch are online communities
based around user reviews and they too have
their own insider rules. There is etiquette
that should be observed and can be learned
by spending a little time getting to know the
community to better understand it.
• Facebook - Create a fan page for
your business; there are several tracking
mechanisms in the fan pages that allow you
to formulate a demographic of who is looking
at your page. The clients who use Facebook
want a more personal relationship with your
business and want to be associated with you.
The items users find valuable are information
about the stylists who work there, beauty tips
and special offers from your business. Do not
post excessively only about sales items if you
want to keep your fans, your clients want to
know they are valued for more than the size
of their wallets.
• Twitter - Think of Twitter as an
enormous reference library. Users go there
for information and entertainment in 140
characters or less and follow other users who
provide those for them. Your tweets (posts on
twitter) should be fun and informative. Limit
yourself on the sales talk in your tweets, your
followers will stay with you longer when they
are entertained or feel like they are getting the
“inside scoop” on the beauty world.
• User Review Sites – These sites
allow feedback from your customer and
are invaluable for you to know who has
had a great experience and who hasn’t. As
a business owner it is imperative you know
how customers view your salon or spa. One
of the benefits that come out of these sites is
the growing number of unsolicited referrals
your business can receive; the key word here
is unsolicited. Do not, under any circumstances,
offer your clients a reward to post
on any type of consumer ratings site. This is
a behavior that will enrage the members of
these communities who can bash you and
your business in their open forums.
• Avoid conflict - You may encounter
what internet users call a “troll.” Trolls are
people who spend a lot of time on these sites
and look to get you riled up by posting controversial
items about you or your business.
Do not “feed the troll” and by that I mean,
do not engage them. Ignore them, the more
clicks they get the more likely others are to
see it. If you ignore them, they will go away
and bother someone else.
Emarketing
Emarketing is a component to maximizing
your success by allowing your clients to
have easy access to the links of your website,
social networking and consumer sites. Emailing
out your links to your testimonials on
Yelp, your Facebook fan page or your website
is an invaluable way to keep your clients in
the loop about your business.
Cyberspace is a big world out there and
navigating may not always be easy, but the
rewards far outweigh the costs when you are
informed and prepared. Getting your salon
out there for all to see is a great way for you
to have fun, increase your client count and
have a fantastic relationship with your clients.
Charlene Abretske is a business advisor with Your Beauty Network and
supports salons and spas with growing their businesses through on
demand back office tools designed for beauty professionals. To take part in
this program please contact Your Beauty Network toll free (866)364-4926
or email info@iybn.com.
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Put Technology to Work for You
Three Months
of Marketing
Elizabeth Brown
One of the toughest aspects of running
any business that employs people is the
“employing people” part.
As salon owners you have no choice
but to become an instant staff development
director, human resource manager, conflict
resolution expert and consummate motivator
to the best of your abilities.
Even then, people don’t always follow
the rules. What may work to incentivize
some staff doesn’t interest others. Sometimes,
no matter how far you go to empathize,
sympathize, motivate and interest your
employees, they choose not to come along
for the ride.
Some demonstrate a lack of concern
for your business, coming in late, skipping
employee meetings, refusing to participate in
sales initiatives, refusing even to help grow
their own clientele. Worse, no matter how
hard you try to develop a mutually respectful,
positive climate, some employees undermine
your efforts – sometimes subtly and sometimes
in outright subversion to the goal.
Do you wonder what this has to do with
technology?
As someone who has been preaching
technology to businesses in the professional
beauty industry for five years, I still see it
when your eyes glaze over. I feel the subtle
(and sometimes not so subtle) resistance to
the reality that your business does, in fact,
need a website. I still hear from individuals
within the industry that they are “afraid”
that they will make their customers “mad” if
they email them.
Since marketing and business arguments
have still not overcome your objections to
putting technology to work for you, I wanted
to give you a more self-centered reason to put
the internet and email to work for you.
The internet and email will not talk back,
undermine efforts to grow business or create
a negative undertone. They will work for
you, showing up day in and day out, at any
time day or night, 24 hours a day, 365 days
a year. They will support your sales initiatives,
help generate new business and play
an active role in attracting new residents and
clients looking to make a change from the
competition.
The beautiful reality of email and the
web is that you can create the best version of
your business for display. You can tell clients
about products that stylists ‘forget’ to mention.
You can promote new stylists, celebrate
personal events of staff and clients, you can
congratulate and give kudos, and espouse
worthy causes.
You can tailor your communications
to client’s desired frequency and to what
interests them most. You can create leverage
needed to attract other businesses for cross
marketing or conducting cooperative events
and marketing campaigns.
A lot of good reasons to put the internet
and email to work for you.
Half of all Americans spend more than
an hour online every day, and that statistic
goes up in your prime demographics: working
professional men and women, moms,
boomers, and prospective clients 35 and
under.
Your clients and prospective clients
will be looking for you online - you’ll be
googled, yahoo’ed and otherwise searched
for. A website is a 24 x 7 x 365 billboard to
the world. You can start with a landing page
for just a couple hundred dollars a year or
build a complete online community.
A website can be as simple as a one page
“landing” site costing as little as a couple
hundred a year (compare the cost of that
with your yellow page listing) or a multipage
site with home page plus contact/location,
menu, and a special web offer for
current or new clients. Simply put, you have
to have it, because your clients use it.
Here are a few ways to put e-mail to
work for you in the course of business:
appointment reminders, sending directions
and contact information; thank you notes;
newsletter; promotional service or retail
offers for clients; event announcements,
collecting RSVP’s and taking reservations.
To avoid alienating readers, follow
simple rules of email etiquette - be personal,
be brief and compelling, and only send
email to those clients or prospects who have
subscribed or otherwise given you permission.
Collect email online and offline in the
salon at appointments, point of purchase and
events.
Even if you’ve never used a computer,
you can still use e-mail as a communications
tool for your business. How? Simple. If you
really don’t want to learn to use it, hire a
local high school or college student. Just a
few hours a week will be enough to give you
a start on an effective e-mail communications
program.
If simplicity isn’t compelling, price may
be. Note cards and postcards are inexpensive
and fairly quick in reaching people, but
e-mail is immediate, trackable and FREE
- and e-mail also has a significantly higher
response rate than other forms of marketing.
Elizabeth Brown is the founder of Be InPulse Marketing and Design in
Auburn, Washington and the author of 12 Months of Marketing for Salon
and Spa. Email the author at elizabeth@12monthsofmarketing.net.
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Tool Terminology and Technology
Are you confused by new hair tool
terminology—is it ionic or nano? Which clipper
motor works better for thick hair? Don’t
know the difference between tourmaline and
ceramic, or what is supposed to be the best
for hair?
Industry experts offer helpful tool
technology definitions to assist stylists when
determining what tools will work best for
their client hair type.
Irons and Dryers: Ionic or Nano?
Ceramic or Tourmaline?
Dominic Barbar, founder of Barbar Professional
Hair Tools, offers clear, yet scientific
definitions on new hair tool technology terms:
• CERAMIC — Uses: Curling Iron, Flat
Iron, Blow Dryer. Ceramic technology
negates radiation, making hair smoother
and shinier. It can also help seal moisture
in the hair.
• IONIC — Uses: Curling Iron, Flat Iron,
Blow Dryer. Ionic technology uses negative
ions to neutralize static-causing positive
ions, yielding less frizz while restoring
moisture to the hair cuticle.
• NANO — Uses: Flat Iron, Blow Dryer.
Water molecules are broken down into
extremely tiny particles, releasing frizzreducing
natural ions and allowing more
moisture to seep into hair.
• TOURMALINE — Uses: Curling Iron,
Flat Iron, Blow Dryer. Black tourmaline
stones help protect hair from negative
energy and harmful radiation to yield soft,
shiny, frizz-free results. Black tourmaline
emits negative ions and far-infrared (long
wavelength) heat, which collide with positive
ions to reduce static electricity, close
hair cuticles and minimize heat styling
damage. Far-infrared heat penetrates hair
from the inside out to reduce drying time.
Clippers and Trimmers: Pivot,
Rotary or Magnetic Motor?
Fred Koeller, vice president of marketing at
Andis, offers an explanation to give you insight
into clipper and trimmer quality the next time
you are in the market for a new one.
When you’re choosing your next clipper
or trimmer, you consider which features you
need and decide what you’re willing to spend
for those features.
But what about the motor? How do
you decide the type of motor you should
purchase? What’s the difference between
pivot, rotary and magnetic motors?
“We always take into account the type of
cutting that the styling tool is designed for,”
notes Koeller. “Ideally, though, each barber
and stylist understands the capabilities of the
various types of motors, too.”
• PIVOT MOTORS—High Power, Lower
Blade Speed: Thick, Heavy or Wet Hair
Pivot motor clippers and trimmers have
high cutting power with a lower blade
speed. Pivot motors are especially suitable
for thick, heavy or wet hair. Pivot motors
can offer up to four times the power of
comparable magnetic motors.
• ROTARY MOTORS—Equal Power
and Blade Speed: Wide Variety of Cuts
Rotary motor clippers and trimmers offer
an even amount of power and blade speed.
With this combination, rotary motors are
extremely versatile and work well for a wide
variety of hair cutting methods. Rotary motors
offer superior torque power and cutting
performance in a lightweight size.
• MAGNETIC MOTORS—Reliable
Power and High Blade Speed: High
Volume Cutting
Magnetic motors provide incredibly high
speeds—as much as 7200 complete blade
strokes per minute. This type of motor
produces a smoother haircut. Precision built
to run quietly and cool, they are perfect for
high volume hair cutting. These maintenance
free motors require no internal oiling
and last for years with fewer moving parts to
wear out.
Brushes Can Make the Difference
Ernesto Alonzo, salon owner and industry
expert, offers some things to consider when
investing in brushes for your business or advising
your clientele:
Professional brush lines have a range of
sizes and styles of brushes for different tasks
and different hair types. All brushes are not
created equal. The shape and composition
of a brush will determine how it performs,
holds up over time, and even the amount
of stress it puts on your wrist after hours on
your feet doing hair.
It’s important to choose the right brush
for the task.
BRISTLES
• BOAR BRISTLE — Natural boar
bristle is an important component of a high
quality brush. Because they are porous, boar
bristles literally transport the oils from the
scalp to the hair strands. This is the only way
to actually nourish the hair. That’s why your
grandmother always told you to brush your
hair 100 strokes every day.
Boar bristles have a second benefit, in that
they also act on hair cuticles, closing them
and creating a natural polished look one can
only achieve with boar bristle.
Not all boar bristles are the same quality.
Boar bristle comes in three different cuts.
The highest quality is called “first cut.”
One-hundred percent boar bristle is best on
fine, straight hair because it is flexible and
minimizes breakage. Always use boar bristles
for finishing—it creates shiny, polished,
healthy hair.
• MIXED BRISTLES — Mixed bristles
are a combination of 100 percent boar bristles
and nylon bristles. Nylon bristles are stronger
than boar but unlike boar, they aren’t porous
or soft.
Nonetheless, nylon is important in
styling brushes because it helps create more
pull, to help you grab the hair better. Some
nylon bristle is crucial when you are working
with medium coarse hair or very curly hair,
although it is not recommended to use a 100
percent nylon bristle brush because that can
cause breakage.
• PORCUPINE BRISTLE — A
porcupine bristle brush is comprised of tufts
of pure boar bristles with a longer nylon quill
at the center. This nylon quill provides extra
tension which is extremely helpful when
working with extremely difficult hair that is
very coarse or very curly or both.
The way the bristles are set in the brush
is very important too, since one configuration
is best for styling while another is best for
volume and extra lift.
CERAMIC, WOOD OR METAL BARRELS
Barrels are made out of ceramic, wood or
metal. Ceramic is a fantastic material for the
barrel of a styling brush because it holds the
heat a long time and conducts heat evenly and
naturally, without burning the hair.
Wooden barrels or wood with ceramic
coating are also good options. The ceramic
coating can make the wooden brush as efficient
as a ceramic brush, but it will retain heat
without overheating and damaging the hair.
The shape of the brush barrel is also
crucial. An oval-barreled brush will give you
extra tension and added control over difficult
hair, from the roots to the ends, which are
equally important in smoothing very curly
hair. The oval shape is also best on overprocessed
hair. The flat area of the oval allows
you to create extra extension, especially at the
ends, giving you a flat iron finish.
LIGHT WEIGHT HANDLES
Handles should be light. Remember, you
are wielding this tool all day. A well-engineered
brush will get the job done without
added weight. Let the brush do the work.
Most of us don’t skimp on our scissors.
Why should we make the mistake of thinking
all brushes are the same?
For more information on Barbar products, call 888-227-1414 or visit www.
barbarartist.com. Andis Company, a family held business founded in 1922,
is a leading manufacturer of handheld tools to trim, cut, curl, straighten and
dry hair. For information call 262-884-2600 or visit www.andis.com.
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NORTHWEST STYLIST & SALON | OCTOBER 2009 | 9

Goodbye Summer, Hello Retail Opportunity
Retail Matters
Steve Sleeper
The dog days of summer have come
to an end. As we watch the last remnants
of summer from our salon windows, it’s
easy to see the darkening sky as a metaphor
for the turbulent economy. But instead of
recoiling from the darkness, let’s rejoice in
the opportunity just around the corner – the
holiday purchasing season is soon to be in
full swing.
For those of us who have felt the pinch
of 2009’s under-performing economy, now
is the time to – take a deep breath – reflect,
assess, plan and take action – and…exhale.
REFLECT – What financial goals have
you set for your business in 2009? Have
you met them? How can you modify your
business plan to finish the year strong?
ASSESS – How many products do you
have sitting on the shelf collecting dust from
one month ago? Two months ago? The
beginning of the year? Is your salon team
making product recommendations to each
and every client? Do they have the product
knowledge to make the sale? What can you
do to make recommending second nature?
PLAN – How can you capitalize on
the spirit of the gift-giving season? Where
does your product line fit into the market?
How can you capture the attention of savvy
holiday shoppers?
TAKE ACTION – The first step to
creating any action plan is research. Today’s
beauty professionals understand the world
of beauty retailing
is a vast landscape
full of twists and
turns, dead ends,
and road blocks
(for us beauty
professionals,
those road blocks
take the shape of a
multitude of mass
retailers luring
the attention of
strapped consumers with shiny product
displays and promises of deep discounts.)
But we aren’t giving up that easy.
The beauty industry recently got a
boost for retail morale this past July when
the Professional Beauty Association (PBA)
released its consumer research report, the
Business of Beauty: Maximize Your Profitability.
This holiday season is the perfect time to
83 percent of customers never or
rarely buy products from salons
but 44 percent say they would
purchase products if a recommendation
was given.
start utilizing some of its findings to create
your action plan.
Business of Beauty looks at beauty retailing
from a number of different perspectives
– from stylists and consumers to the
industry’s major competition.
Perhaps the most surprising information
coming from the report for this holiday
season – the optimal time to start rethinking
your retail strategy to
capture the attention
of the droves of
consumers who will
soon be hitting the
salons to prepare for
holiday parties – is that
71 percent of salon
clients weren’t given a
product recommendation
on their last visit.
Further, a staggering
83 percent of customers never or rarely buy
products from salons but 44 percent say they
would purchase products if a recommendation
was given – what a missed opportunity.
While the report outlines “Eight Steps
to Retail Success,” created from a multitude
of interviews with some of the industry’s
highest-earning best-practice salons, salon
owners and managers searching for new
strategies to enhance retail for this holiday
season may want to focus on three of the
eight steps: Recommending, Creative Promotions
and Education and Training.
Get your salon team engaged in the
selling process by holding interactive
training sessions on your latest and greatest
products. Not only will it arm them with
selling points on the products you carry, it
will help boost team morale and strengthen
your in-house camaraderie. Then, use those
holiday gift packs and promotions to your
advantage by encouraging stylists to not only
make product recommendations, but also to
make GIFT recommendations.
Don’t stand back and watch while
consumers stock up on products from
mass retailers. Be part of the movement
toward increasing consumer awareness of
the advantages of buying products from the
professionals they know and trust.
To learn more about the Business of Beauty:
Maximize Your Profitability report, visit www.
probeauty.org/research.
Steve Sleeper is the Executive Director of the Professional Beauty Association
(PBA), which is made up of salons and spas, distributors and manufacturers
dedicated to improving their individual businesses and the industry as a
whole. For information, visit www.probeauty.org or call 1-800-468-2274.
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1.877.888.0480
10 | OCTOBER 2009 | NORTHWEST STYLIST & SALON

FOUR SEASONS
BEAUTY SUPPLY
980 Lancaster Dr NE, Salem, OR 97301
(behind Taco Time)
Mon-Thur: 9:00am-6:00pm
Fri: 9:00am-5:00pm • Sun: 11:00am-5:00pm
Ph (503) 363-9098 • Fax (503) 363-9069
FOUR SEASONS
BEAUTY SUPPLY
NEW LOCATION IN PORTLAND
8225 SE Insley, Portland, OR 97266
(1 Block North of Foster Off 82nd)
Open 6 Days a Week: Mon-Fri 9am-6pm • Sun 11am-6pm
503-760-5388 • 503-869-2926
Offers Expire November 15th, 2009 or While Supplies Last.
MARKET PLACE
BEAUTY SUPPLY
3061 W. 11th Ave., Eugene, OR 97402
Open 6 Days a Week:
Mon-Fri 9:30am-6:00pm • Sat 10:00am-6:00pm
541-484-6666
Fax 541-848-0547
We Match All Local Advertisers Pricing!
Say you saw it in the NW Stylist!
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Visa & MC
Welcome!
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FOB Warranty on all Merchandise
Salon Stimulus Offer
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Now there is the OPI AXXIUM Gel System for those who prefer a brush-on application. AXXIUM Gels offer
the finest workability and wear avaialble today making it the first brush on gel that deserves the OPI name. It
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Create Natural Nail Overlay with French free edges
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dates
Eugene Store - Axxium - Saturday October 24 9:00 AM - 12:00 PM
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Portland Store - Axxium - Sunday October 25 10:00 AM - 2:00 PM
Portland Store - Absolute - Monday October 26 10:00 AM - 2:00 PM
Space is limited. Only 12 seats available for each class.
Call 503-760-5388 for further information.
TISPRO Deluxe
Backwash Unit
Sale $699
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TISPRO Black Styling
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TISPRO Electric Facial Chair
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with Stand
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with Shelf
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Station Cabinet
Sale $169
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Build Your Business Online
Would you like to know about some easy, no-cost ways for salons to get more clients
using effortless tools and tactics online?
As you know, everywhere stylists and day spa owners look, there seems to be somebody
giving them another reason to step up their tech know-how and get busy promoting
themselves on the internet. But with mysterious terms like social networking, website
development and blogosphere, it can be hard to figure out what it all means, let alone how
to use it to promote their services.
But with so many people trading information online these days, stylists may find that
spreading the word about their services could be easier than ever—all they have to do is
learn a few simple techniques anyone, even those without a website or a marketing budget,
can implement.
Below are three steps that are easy and free, so any salon or stylist can benefit by putting
them to use. They don’t need to buy a book to figure out the internet or even become techliterate.
Just a few minutes online could help them discover these easy ways to attract new
clients through the Web. Building a clientele has never been easier or cheaper.
Step 1: Utilize online review websites. Most day spas and salons have loyal clients
who rave about how much they love the services they
receive from their stylists. Stylists who have a friendly
relationship with these enthusiastic clients can kindly Building a clientele
ask them to write a review of their experience on an
online business-review website.
has never been
More and more salons are finding they are getting
new clients through reviews written on sites like Yelp. easier or cheaper.
com or Citysearch.com. Sometimes stylists aren’t even
aware there are reviews about their services on these
sites, so to be up to speed about what others are saying about you, it’s important to check
out online review sites. In addition to the two already listed, also be familiar with Reviewpage.com
and Yellowpages.com.
Step 2: Use an online scheduling tool. You will attract new clients and make booking
appointments easier by doing so. A common time waster for stylists is appointment scheduling.
Stylists can spend hours a week playing phone tag with clients. And often they are
interrupted by a ringing telephone when they are busy. A free and easy solution to appointment-booking
woes is an online scheduling tool.
When salons use a web-based scheduling tool, it becomes easy for new and current
clients to click a button and book their appointments online. These tools were made so that
it is super easy for stylists to set up a calendar online, clients can see their availability and
book an appointment right then and there. No phone tag, no missed bookings. After each
client books online, salons can have the bookings sent to them in an e-mail or put them on
their websites, if they have one. Plus there are e-mail alerts to remind clients of upcoming
appointments. Some of the best tools are free, so there’s no risk in trying them out. You can
find one such service at Genbook.com.
Step 3: Talk About Yourself. There are hundreds of websites specializing in topics
of new styles, treatments, and salon business practices; many clients and stylists visit them
frequently. Whether it is an advice page or a forum discussion, there are many places where
you can leave comments and join in a discussion. Use the space at the end of an article or
blog to make a response that is relevant to the topic and reference your salon. A few good
sites for this purpose are About.com, Yahoo.com and Answers.com.
It can be that simple. Even if your salon tries just one or two of these techniques, you
can find your businesses attracting more attention than ever before. And with each of these
techniques being free and not requiring even a website, there’s every reason to give it a try.
Your Website Is Your Best PR
by Bruce Rigney
Reprinted in part from www.beautyprpro.com
Part I of II — About Your Home Page
The process of web concept, design
and creation is a critical piece of the public
relations and marketing mix today. It’s no
longer adequate for a website to be simply a
beautiful on-line brochure and/or catalog.
Websites must be convenient, fast, and
easy-to-navigate for client interaction and
impression. It’s your client’s first impression
experience with your business, and it begins
the second they enter your URL (Sure…I
don’t mind waiting 30 seconds while your
splash page loads…yeah, right).
First Impressions
It should go without saying that in the
beauty industry, aesthetic appearance is the
first step in the creation of a positive relationship
… Looks do count … of course it has to
be a beautiful design but …
Does your website load quickly? If your
visitor has to wait at all, you risk an immediate
bail-out before your site fully loads on the
screen. While dazzling animated graphics may
be cool, to most website visitors, watching
your flash loading graphic isn’t what they
want. Gimme the page!
Given your visitor has not bounced off
your homepage due to slow downloads,
what’s next? The company name and what it
provides in the way of products or services.
The visitor needs to see brand image, probably
a logo and/or some other image which
can be immediately associated with the
product or service.
Put things where people normally look
for them. Don’t make us guess and hunt. Design
creativity does NOT trump ease of use.
You’ll lose them. Don’t make me scan all over
the entire homepage to locate the primary or
secondary navigation. Following conventions
enables the visitor to navigate swiftly in the
environment of the site.
Stop With the Scrolling
Visitors don’t like to scroll. They like to
click. Your clients want the essential data to
make a decision about you, your salon, or
your products. They want quick, concise
statements which appeal to their needs and
wants. And they don’t want to scroll down
pages containing lengthy descriptions of
the product or company. You need to attract
attention, create interest and deliver your
message quickly to hold them on the site
so they can be directed to contact you or
purchase your product.
If you have a list of benefits to appeal to
your visitor, don’t bury them in a lengthy
paragraph of rambling text. If you have a list
of benefits, make a list. Break out lines of text
into bullet points with the most attractive
benefits at the top. Don’t make the list so
lengthy that the visitor has to slow the search
by scrolling.
Now that you’ve got them interested, you
want to guide them continue through the site
to the point where they are ready to contact
you or purchase your product. This is initially
accomplished through navigation bars or
attractive feature boxes on the homepage that
link the visitor to their areas of interest.
For a good example of a short and to the
point homepage visit www.lanadil.com
Short and to the Point
A web page is not a blog … term paper
… or essay, graded on how many words you
can string together to make a short story long.
You drive away visitors and stifle interest with
long-winded company missions, credentials,
product descriptions, and lengthy news
stories about the company or product.
Too many websites look like an information
source, advertisement, and brochure
wrapped up in a video game. Your visitor
wants information, and they want it NOW.
When you write for a web page, think “short
attention span.” As with any advertising
medium, you have 1/4 second to get their
attention.
Part two next month picks up with “Where
to From Here” … how to guide your visitor
from the home page to where you can satisfy
their needs and your website’s objectives.
Obvious navigation options are presented
on the www.itechproducts.com site.
This article is edited from the three part series on www.beautyprpro.com,
a PR blog written regularly by Sharon Esche and Alexander Irving of Esche
& Alexander Public Relations for salon and spa professionals. The website
series was originally guest posted by Bruce Rigney, owner of Rigney Graphics,
a marketing communications and web design firm headquartered in
Pasadena, CA. Their website is www.rigneygraphics.com.
12 | OCTOBER 2009 | NORTHWEST STYLIST & SALON

Comment on Fees until 11/28
Taking License
Kraig Bohot
If you read this column last month, you
know that the Oregon Health Licensing
Agency (OHLA) and Board of Cosmetology
are working to fine-tune fee amounts to
reduce the cost to gain initial certification.
As a result, the proposed fee amounts
balance smaller increases for students coming
out of school with increases for business authorizations
(facility licenses and independent
contractor registrations).
One fee scenario presented last month
lowered total fees necessary to become certified
after graduating from school from $510
to $300.
After the Board of Cosmetology met to
discuss the fees in a teleconference call on
September 21, the board voted to increase
application and examination fees slightly while
keeping the originally proposed increase in
certification fees to $40 per field of practice.
As a result, an applicant wishing to become
certified in all four fields of practice would
need $390, $300 for three fields of practice,
$210 for two fields and $120 for one field.
The board also proposed to increase facility
license fees, which had not been increased for
nearly a decade, to $150.
Late fees are also now proposed at $50 for
each year in expired status, rather than the $25
fee for the first month and $10 for each additional
month in expired status that has been
in effect since July 1.
OHLA continues to offer a $5 discount
per field of practice for online renewals, a
great incentive for practitioners to renew their
certifications at www.oregon.gov/OHLA and
save money.
A complete detail of proposed fees is
included in this month’s Northwest Stylist and
online at www.oregon.gov/OHLA/COS.
Once again, OHLA is allowing more
time for licensees and other stakeholders to
comment on proposed fees, until November
28. Contact Samie Patnode, OHLA policy
analyst, at (503) 373-1917 or samie.patnode@
state.or.us.
Student Day of Success
Many thanks to Phagans’ Portland for
inviting OHLA to present its sanitation and
infection control seminar during the Student
Day of Success on September 10.
Special thanks go to Board of Cosmetology
member Sharon Wiser for facilitating OHLA’s
participation and to the students who attended
the seminar and asked a number of very good
questions.
Does your school have a similar day for
students? OHLA is available to present the
seminars as a way to reinforce the importance
of following state requirements that protect
consumers and maintain high standards for the
profession.
Kraig Bohot is public information officer at the Oregon Health Licensing
Agency (OHLA), a state consumer protection agency providing centralized
regulatory oversight of multiple health and related professions. He can be
reached at (503) 373-1939 or at kraig.bohot@state.or.us.
Proposed Fees: Rulemaking Schedule
Contact Samie Patnode, OHLA policy analyst, at (503) 373-1917 or samie.patnode@state.or.us to
comment on proposed fees. For more information, go to www.oregon.gov/OHLA/COS.
November 1, 2009 Notice of Proposed Rulemaking published in Oregon Bulletin
November 2, 2009 Regular Board of Cosmetology meeting – 9 am
November 28, 2009 Last Day for Public Comment
December 7, 2009 Board meeting to adopt permanent administrative rules
(conference call at 9 am)
December 15, 2009 Permanent Administrative Rules effective
December 24, 2009 Temporary Rules expire
Past, Present, Proposed Fees
FEE TYPE
Application
Practitioner certificate per
field of practice (FOP)
Practitioner certificate by
reciprocity per FOP
FEES PRIOR TO
JULY 1
FEES EFFECTIVE JULY
1 (CURRENT)
PROPOSED
FEES
$15 $25 $20
$50 $50 $75
Examination
Per FOP, Oregon Laws & Rules $25 $50 $30
Authorization to Practice (valid for two years)
Certification per FOP $33 $40 $40
Certification renewal per FOP
(online)
$33 $35 $35
Independent contractor
registration
$75 $100 $125
Certificate of identification $100 $100 $125
Facility license $100 $100 $150
Permits
Temporary facility $100 $100 $150
Late Fees
Practitioner
$25 for each year in
expired status
Facility,
Independent Contractor
Fees Remaining Unchanged
$25 for the first
month in expired
status, and $10 each
month thereafter
Application
• Independent contractor registration: $50
• Certificate of identification: $25
• Facility license: $100
• Temporary facility permit: $50
• Demonstration permit: $25
Permits
• Demonstration: $50
FAQ Answers: Handwashing
Do you have a question about licensing or regulatory
compliance issues? This new monthly feature
provides answers. To submit a question, e-mail
kraig.bohot@state.or.us or call 503-373-1939.
Q: Is there a requirement for clients to
wash their hands before services are performed?
A: No. However, under OAR 817-015-
0030, Serving Clients:
(1) Practitioners shall observe and follow
thorough hand washing with soap and water
or other alternative hand-washing products,
such as gel, aerosol spray, foam, or pre-packaged
hand wipes, immediately before and
after serving each client as needed to prevent
cross contamination and/or transmission of
body fluids, infections or exposure to servicerelated
wastes or chemicals.
(2) Practitioners who have visible open
sores or bleeding lesions on their hands or
arms shall not have client contact until the
$25 for the first month in
expired status, and $10
each month thereafter
$25 for the first month
in expired status,
and $10 each month
thereafter
$50 for each
year in expired
status
$50 for each
year in expired
status
Administrative Fees
• Replacement of certificate, license or
registration, including name change: $25
• Duplicate certificate, license or registration
document: $25/copy with maximum of 3
• Affidavit of licensure: $50
• An additional $25 administrative processing
fee will be assessed if a NSF or
non-negotiable instrument is received for
payment of fees, penalties and charges.
lesions have healed to the scab phase and shall
cover them with protective gloves and/or
impervious bandages prior to contact with
clients.
(3) Practitioners shall wear single-use disposable
or cleaned and disinfected protective
gloves when performing service or affecting a
procedure that routinely involves body fluid
exposure, such as during a facial where blood,
pus, or weeping of the skin may be present or
is likely to occur during the service.
(5) Practitioners performing service on
clients with skin conditions that are wet or
weeping shall wear single-use protective
gloves. Single-use disposable gloves shall be
used and discarded after use with each client.
Find FAQ Answers Online! Find answers to
frequently asked questions online at www.
oregon.gov/OHLA/COS/COS_FAX.shtml.
NORTHWEST STYLIST & SALON | OCTOBER 2009 | 13

Makeup Artistry Brush Basics
Esthetic Endeavors
Judith Culp
As a makeup artist I’ve always been
intrigued by brushes, but there are so many
out there. Every class I attended the artist had
different recommendations. Every distributor
has a different recommendation. Each of my
friends love different brushes.
This leads to major confusion and spending
a lot of money trying to decide what is
right for me. So, for this issue, let’s explore
some brush basics.
Brushes should be selected with the following
considerations:
• What are the properties of the product to be
applied (liquid, cream, powder.)?
• What are the properties of the surface
– rough, smooth, dry, moist, oily?
• What is your personal technique or style?
• What is the desired final effect?
Structure
There are three parts to every brush — the
hair, the ferrule and the handle. The hair is
the brush part made from natural or synthetic
fibers. In larger brushes, the fiber may be
squirrel, pony, goat or blends. These brushes
include powder, blush, contour and large eye.
In smaller brushes sable, weasel, kolinsky,
capra, badger and others are used.
The ferrule is the metal part of the brush.
It is most often made from brass, copper or
aluminum.
The handle is the third part and it may
be made from acrylic, metal or wood. Wood
is often preferred for its long term reliability.
Short handles are preferred for client use as it
allows them to get closer to a mirror to work.
Long handles allow the makeup artist to
work farther away from the client and enhance
their ability to see the big picture.
It is best if the hairs are fused (glued)
rather than stapled for any cosmetic use to
avoid the creation of a germ reservoir in the
ferrule. Fused bristles are easier to clean.
Cost and Material
Brushes can vary from very inexpensive
to highly expensive. The variance in price will
depend on if the brushes are machine made or
hand made, the type of ferrule, the fiber the
bristles are made of and the handle choice.
The same hair fibers are used in both
hand made and machine made brushes. The
difference will be how they are placed into the
ferrule. Commonly brush kits will be machine
made and hand made brushes will only be sold
individually.
A kit can be a nice way to start as it is less
expensive, but professionals wanting to specialize
in makeup artistry will want to add quality
hand-made brushes as they do a superior job in
product application and last longer.
Synthetic verses Natural
Brushes should be selected based on their
purpose not on their origin for the best application
result. However, synthetics do come
in a full range of brushes for the client who
wants non-animal sources for all brushes. This
comes at a cost however as these brushes are
polymer filaments commonly made of taklon
or nylon. These brushes have their place and
definite use, but require more manufacturing.
SYNTHETIC — Synthetic fibers vary
in price, durability and performance. Nylon
is a common inexpensive utility brush. The
mix of fibers and whether they are hand or
machine made will affect the price and life of
these brushes. The best of these brushes have a
mix of at least 3 diameter filaments of varying
thicknesses. The fibers may be white or dyed
to reflect animal hair toning or a fun color.
Common examples are fan brushes,
lip brushes and camouflage brushes. These
brushes are easy to clean although less soft
than natural fibers. Sometimes they are dyed
and then baked to make the hair softer. They
are less prone to damage from detergents
and solvents. They are excellent for layering
makeup or applying cream or camouflage.
NYLON OR TAKLON — These synthetic
fibers are the preferred fiber for applying
cream type cosmetics. Nylon includes nylon,
plastic or rubber. They come in a variety
of textures, qualities and control. Nylon is
less expensive than Taklon. Taklon is softer
and more absorbent. They are excellent for
applying cream or camouflage bases, lip color
and eyeliner.
NATURAL — Natural fibers refer to
those derived from animal hair across the
globe. It also refers to a specific type of brush.
Natural fibers include sable, kolinsky, badger,
goat, pony, squirrel, ox, camel, hog, mongoose,
sabelina, and natural bristle.
I have compiled a list of several different
types of natural fibers and what product and
application they are best known for. You can
view this list at www.stylistnewspapers.com.
Whatever the brush you are evaluating
keep in mind what it is needed for, what type
of surface it is for, and is there a particular style
or finish effect desired. Construction, quality,
and performance life from your investment are
also key to factor in.
Judith Culp, a CIDESCO Diplomat has been in the esthetics industry since 1980.
A CPCP permanent makeup technician for over 18 years she served a 4-year
term as a Director for the Society of Permanent Cosmetic Professionals, two
years as their president. She is president of Culp Enterprises Inc. and CEO of NW
Institute of Esthetics. Judy Culp is available for consulting. For more information
visit www.estheticsnw.com.
READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE!
View this article and more at www.stylistnewspapers.com
You Are Invited to Attend a Public Rule Hearing...
Department of Licensing Is
Proposing an Increase in Fees
Increasing the fees will allow the department
to maintain costs to run the program and
ensure a reasonable dedicated fund balance.
The proposed increases in fees are:
Old New
• School application..................$175...... $300
• School renewal ......................$175...... $300
• Cosmetologist, barber,
manicurist, esthetician and
instructor application.................$0........ $25
• Cosmetologist, barber,
manicurist, esthetician and
instructor renewal
(per license) .............................$40........ $55
• Cosmetologist, barber,
manicurist, esthetician
and instructor late renewal
penalty (per license).................$20........ $55
• Salon/shop, personal services,
mobile unit application............$50...... $110
• Salon/shop, personal services,
mobile unit renewal ................$50...... $110
2009 Advisory Board Meeting Schedule
We will be conducting workshops
directly after the Advisory Board meetings
and all day long on the workshop dates.
The workshops are for the re-write of the
current law, RCW 18.16: The Law Relating
to Barber, Cosmetologist, Manicuring and
Esthetics. Everyone is invited to attend and
join us as we work through this arduous
task. This is an opportunity to be a part of
Renew Online
When and where will the public hearing
take place?
It will take place on October 28, 2009 at
2:00 p.m. at Department of Licensing, Building
2, Conference Room 209, 405 Black Lake
Boulevard SW in Olympia, Washington.
Do I have to attend the hearing?
No. This notice is for your information
only.
We welcome your comments
You can comment at the hearing in person
or send your written comments to:
Cosmetology Program
Department of Licensing
PO Box 9026, Olympia, WA 98507
email: lknight@dol.wa.gov
Fax: (360) 664-2550
Written comments must be received
by no later than October 20, 2009. If you
have questions regarding this notice call (360)
664-6643.
the law making process and have a voice in
the regulation of your industry.
Board meeting dates:
• November 9, 2009
Workshop dates:
• October 12, 2009
All meetings and workshops will be held at:
Masonic Center, 455 North St SE, Tumwater,
WA 98501. (360) 350-4984.
Cosmetologist, Manicurist, Estheticians, Barbers, Instructors, Salon/Shops, Personal
Services Operators, and Mobil Services Operators can renew licenses online. Watch for
your Notice to Renew in the mail and if you are eligible, you will receive a password and
the website address. Visa or MasterCard are required for online payment.
14 | OCTOBER 2009 | NORTHWEST STYLIST & SALON

1 EZ Flat Iron
20 Hair Extensions
6 Plastic Shields
4 Finger Clips
1 Remover Tool
24 Adhesive Strips
24 Metal Hair Clips
1 Comb
Hair available in straight and wavy
Certification not required.
Call for details
509-465-4795
888-262-7020
www.SoCapNW.com
SALON OPENINGS
WILSONVILLE PAUL MITCH ELL FO -
CUS SALON HAS OPEN ING FOR STYL -
IST will ing to use full cosmetology li cense.
Commission vs. hourly. Email to:
sniffur2@msn.com or call (503)998-4200 to
schedule an interview.
BUSY VAN COU VER SA LON LEAS ING
STATIONS FOR STYL ISTS & SEP ARATE
ROOMS FOR NAILS, ESTHETICIAN,
MAS SAGE In clude re cep tion ist, sham poo, &
towels. 1\2 month free to start & 1/2 month free
with year lease. Great op por tu nity to build
more cli en tele. (360) 921-3191
HAIR STA TIONS AVAIL ABLE IN
A BRIGHT, FUN SA LON cen trally
lo cated in Issaquah, WA. Lease sta tions.
FIRST MONTH FREE. (425)392-2712 /
(206)979-9997
OUT STAND ING LO CA TION IN VAN-
COU VER HEIGHTS Sa lon is completely re -
modeled and has 3 sta tions open for lease. Tired
of no room? This is the sa lon for you! Eight stations
in 1670 sq ft. This sa lon is a must see! Call
Lisa @ (360)693-0973
READY FOR A CHANGE?
SHEAR RA DI ANCE SA LON in
Progress Square (near Wash ington Square) is
ready to welcome you and your cli entele.
Part-time Nail Tech needed and hair stations
avail able. Con tact Pauly 503-626-2531
NAIL & HAIR SPE CIALISTS
BRING YOUR TAL ENT! New Ped i-
cure Spa Chair, Trendy REDKEN Color Bar.
Along w/Tan ning, Wax ing, Fa cials, Eye lashes,
Massage, Piercing & Cos metic Tat tooing are just
a few awe some things you can of fer your cli ents
at an es tablished sa lon in Yamhill County.
Multi-cul tural and bi-lin gual en cour aged. Ms.
Mandel 503-888-4120.
$500 HIR ING BONUS! Out going & mo tivated
Hair styl ist with full (or al most full) cli entele
wanted for a com mission position in our upscale
sa lon in NW PDX. We are a Bum ble &
bumble sa lon w/Jan Marini & Dermalogica
skincare. Receptionist, laun dry & backbar provided.
Position is 55/45% commission - you get
55%, plus 15% for re tail sales & 100% of your tips!
Join our team and we will pay you an ad ditional
$500.00 as a hir ing bo nus! Contact Charlie;
503-227-7750 Re sume & references re quired.
PAYING TOO MUCH FOR LEASE?
STUDIO THIRTY - P.T. & F.T. VERY
LOW LEASE! Hip grow ing area that needs
Stylists for overflow. Some cli entele with 2 years
min i mum ex pe ri ence. CALL (503)281-0605.
NW PORTLAND NOB HILL
NEIGH BOR HOOD PAUL MITCH -
ELL FO CUS sa lon has openings for highly mo -
ti vated, li censed Styl ists & Man i cur ists. Commission
/ Lease avail able. Email:
myshearbliss@gmail.com or call (503)241-4182
to schedule view ing & interview.
VAN COU VER SA LON OPEN ING
10/1/2009 Now leas ing space for Styl ist, Nail
Tech, Estehetician or LMT. In timate space
with all new equiptment. CALL CAR OLYN
FOR DE TAILS (360)567-0452
LEASE OFFERS
SALON#1 IS LOOK ING FOR 3
TALENTED STYL ISTS TO LEASE
STA TIONS FOR $350.00 PER MONTH.
SELL YOUR OWN PRODUCTS. THIS IS A
GREAT OP PORTUNITY! CALL PAM AT
(503)255-8686 OR COME AND SEE ME AT
1530 N.E. 172ND
TIGARD / LAKE OS WEGO - ONE
FULL-TIME HAIR STATION FOR
LEASE at new sa lon in side Bally’s To tal Fit -
ness Center. 1800 mem bers walk by per day.
Call (503)320-4256
SALON LAVONNE HAS AN OPEN ING
FOR FULL OR PART-TIME STYL IST AND
FULL OR PART-TIME NAIL TECH NI-
CIAN Please send a re sume to: 14547 SW Westlake
Dr., Lake Os wego, OR 97035 (503)968-7141
FREE TRIP TO MEX ICO 5 sta tions for lease.
$400 each. Sign a lease for 12 months and receive
a free trip to Mex ico. 3061 W 11th, Eu gene Or e-
gon. (503) 869-2926
RE CES SION SPE CIAL FOR NAIL
BUSI NESS PRO’S Bring your busi ness
here and in crease your profits. Low lease, furnished
nail and spa ped icure rooms, paid
mal-practice, sell your re tail. NE 181st Portland.
Call Leona (503)666-3795
SEEK ING SUPER MO TI VATED
STYLIST WISHING TO CON TROL
THEIR OWN DES TINY AT A BEAU -
TIFUL SA LON IN DOWN TOWN
PORT LAND Great staff, rea sonable rent
and high den sity cli ent potential. Call Dan for
details at ME Hair De sign (503)227-0322.
NORTH SE ATTLE SA LON / STA TIONS
FOR LEASE Hair stylist needed, lease or com -
mission. Great lo cation. Fun, re laxed sa lon in
fast grow ing neigh borhood. Great place to build
your business. $500 per month. (206)783-1284
HAIRSTYLIST & NAIL TECH
LEASE STA TIONS AVAIL ABLE
AT SHEAR PLEA SURE HAIR DESIGN
LOCATED IN RA LEIGH HILLS,
FRED MEYER SHOP PING CEN TER -
BUSY, WELL ESTABLISHED, FULL
SER VICE SA LON Must see be fore choos -
ing a salon. (503)297-3305 or (503)557-8516
Two Months Free Rent
NORTHWEST STYLIST & SALON | OCTOBER 2009 | 15

PANKY & FRIENDS IS SEEK ING MO TI-
VATED, PRO FES SIONAL AND
FRIENDLY HAIR STYLISTS AND NAIL
TECHS TO LEASE IN DOWN TOWN
MILWAUKIE Full time and part time available.
Call Panky (503)799-5973
CLEAN, SPA CIOUS, WELL ES TAB-
LISHED SA LON HAS HAIR STA TION
OPEN INGS for you and some of your stylist
friends! Private room also avail able soon for
Esthetician, LMT, etc. Pleas ant work ing con -
di tions at ex cel lent NE Port land lo ca tion.
(503)913-0986 or dlsouth@gmail.com
BEAVERTON - UP SCALE SALON
HAS OPEN INGS FOR FULL TIME
HAIRDRESSERS AND ONE NAIL
TECH NI CIAN FOR SPA PED I CURE
AREA MUST HAVE CLI ENTELE.
CLOSE TO PIER ONE IMPORTS ON
BEAVERTON HILLSDALE HWY. REA -
SONABLE LEASE WITH RE TAIL SPACE.
(503) 381-1177
HAIR STYL IST WITH CLI EN TELE
WANTED FOR BUSY, FRIENDLY SA -
LON - GREAT LO CATION IN SALMON
CREEK Sell your retail or mine. Nice, clean
work en vi ron ment. Mas sage Ther a pist also
needed. Call Kathy (360)521-8171
ARE YOU BOR ING? ARE YOUR
FRIENDS AND CLIENTS BOR -
ING? Are you tired of work ing in a high rent,
high drama en vironment? We’re bor ing and we
really like it that way. Quiet, pleasant, drama free
salon in NW Portland seeks Styl ist with bor ing
haircut / color cli entele. $475 per month.
(503)241-4339
ARE YOU A KNOWLEDGABLE,
OLDER STYL IST WITH CLI EN-
TELE? My fam ily friendly shop on Main
Street in Gresham needs you! Reasonable
lease. Call eve nings after 5:30 (503)761-8240
NEAR BEAVERTON MALL AT
HALL BLVD. AND CE DAR HILLS
BLVD. Brand new JEANNE SA LON has
lease sta tions avail able for Hair stylists. We pro -
vide Receptionist, pri vate station, sell own re tail.
Call Tony (503)848-3491
DOWN TOWN VAN COU VER - SA LON
RE TREAT Hair stylist Sta tion for Lease. $500.
Welcome to our re laxing and com fortable at mosphere.
We are also leas ing a sep arate room for
Nail Tech nician. Call (360)901-3382.
ESTHETICIAN OPEN ING - LAKE
OS WEGO, OR If you are an ex perienced
Esthetician with cli entele, start the New Year in
style at Elite Style Sa lon. Contribute to a creative
and in spiring en vironment in the heart of Lake
Oswego. Join a professional team of Styl ists,
Mas sage Ther a pist and Estheticians ded i cated to
pro vid ing a con sis tently su pe rior cli ent ex pe ri -
ence. Spa cious skin care rooms are fully ap -
pointed with beau tiful stor age cab inets and a
stainless steel sink. Support ser vices in clude Re -
cep tion ist, laun dry fa cil i ties and free cli ent parking.
Lease only. Email: elitestyle@comcast.net
Website: www.elitestylexperience.com
UP SCALE GRES HAM SA LON
HAS HAIR STA TIONS AVAIL -
ABLE ~ 1/2 OFF FIRST MONTH’S
LEASE Lease or com mission, FT or PT.
Good lo cation with some walk-ins. Lease in -
cludes re tail com mission and tow els. Must be
ex pe ri enced and pro fes sional with cli en tele.
(971)533-4333
DON’T WAIT! Dolce Salon & Boutique
located in side very busy Gresham Cas cade
Ath letic Club has im me di ate open ing of hair
sta tion and private Esthetician room. Won -
derful work en vironment. Call for more in forma
tion (503)781-2927
SALEM ~ PRI VATE ROOM IN A
NICE BOU TIQUE SA LON IN THE
HEART OF DOWN TOWN Seek ing a Nail
Tech or Styl ist, ta ble or chair pro vided. Sell
your own product. Will rent fast so don’t de lay!
Call John @ (503)399-9999 ~ $400 per month
or $380 with one year lease.
ES TAB LISHED GRES HAM SA LON HAS
SPECIAL OF FERS ON STA TION
LEASES starting at $250.00 per month. Call
Sheryl at (503)666-6866.
UP SCALE, DOWN TOWN SE AT TLE
SALON - STA TION LEASE OP POR-
TU NITY Well es tablished, New Eu ropean
décor, suc cess ful styl ists, sup port ive at mo -
sphere. Call Nello 206-441-0304
NW PORT LAND SA LON SEEK ING
MAN I CUR IST OR MAN I CUR IST /
ESTHETICIAN Must be highly qualified and
fluent in English. Moderately up scale neighborhood.
Quiet, drama free salon. Some clientele
helpful. Lots of walk-ins. (503)241-4339
DOWN TOWN PORT LAND IN TI MATE
DAY SPA es tablished in down town for 19 years
seeks Man i cur ist, 1/2 off first months rent, sell
your own re tail. Ta ble and chairs provided. Call
for de tails, $350 a month. (503)260-0806
GREAT OP PORTUNITY AT A CUT
ABOVE IN AL BANY, OR One full-time
hair sta tion for lease. Salon es tablished for
25 years. Located in strip mall on busy corner.
High vis i bil ity. Come join our fun loving
staff! Call (541)928-6783, ask for Charlie.
ESTABLISHED NW THURMAN SA LON
Stylish and con temporary, new equip ment. Are
you ready to be in dependent? Part-time HAIR-
STYL IST needed and PRI VATE FA CIAL /
WAX ING room available. 1/2 off first month’s
lease. (503)525-2930
LAKE OS WEGO - PRI VATE ROOM
WITH SHOWER FOR LEASE FOR
MAS SAGE THER A PIST in nice, quiet
mini-spa. Min imum two years experience
with fol lowing. Sell your own products.
Towels and sheets provided. Call Agi
(503)635-9067
OOH LA LA DAY SPA is looking for a Hairstyl
ist. If you want to be your own boss, sell
your own re tail and work in a mod ern sa lon in
downtown Gres ham that has great park ing for
your cli ents, this could be your new home.
Wonderful start up spe cials. Con tact Lacee at
503-348-0772
LOOKING FOR TWO TAL ENTED
STYLISTS TO LEASE WORKSTATIONS
$299 per month plus utilities. Great op portunity!
Also have two rooms for rent for Mas sage,
Esthetician, Fa cials or Nails. Call Tatiana
(541)998-8877 or visit 990 Holly Street, Junction
City, OR (Across from McDonalds)
Wed.-Sat. 11am-6pm
TIGARD - NEWLY RE MODELED EU -
ROPEAN SA LON FOR LEASE $1800
per month. Beautiful Ital ian de cor. Five hair
stations, one pedicure & two manicure. Call
(503)747-5400
REACH OVER 20,000 BEAUTY PROFES-
SIONALS IN OR EGON AND WASHING-
TON. For as lit tle as $40/month you can ad vertise
to ev ery sa lon and bar bershop in the Pa cific
Northwest. Go to www.nwstylist.com to place
your ad now.
16 | OCTOBER 2009 | NORTHWEST STYLIST & SALON

DOWN TOWN SIS TERS, OR E GON - 31
YR. ES TAB LISHED SA LON Three sta tions,
manicure / pedicure area. Call Becki
(541)548-7645 or (541)549-9611. All of fers will
be considered!
SALARY /
COMMISSION
RAIN SA LON IN BEAVERTON IS SEEK -
ING EX PE RI ENCED STYL ISTS High
com mis sion, full med i cal and den tal ben e fits,
product commission and paid time off. Call
(503)579-1500
NW COL LEGE IS SEEKING IN STRUC-
TORS AND SCHOOL SU PERVISORS in
the Portland Metro and the Eugene / Springfield
area. We are look ing for self-mo tivated,
strong ed ucators. If you are in terested in shar ing
you knowl edge and want to join our team, please
send re sume to snelson@nwcollege.edu
HAIR DE SIGN STA TION AVAIL -
ABLE IN BUSY ASHLAND, OR EGON
LO CA TION (cor ner of 3rd Street and
Lithia Way). The at mosphere is modern and
professional, yet re laxed and comfortable. We
are in terested in add ing skilled, cre ative and
self-motivated Stylists (full or part-time) to
our full ser vice sa lon. We of fer re ception ser -
vice, towel ser vice, bev erage ser vice and ex -
cellent cus tomer ser vice to you and your cli -
ents. Please call or email Kelly,
(541)552-0228 or ashlandsalon@gmail.com
MAN AGE MENT PO SI TION AVAIL-
ABLE AT HIGH-END SA LON IN SE AT-
TLE AREA Po sition re quires 7-10 years re lated
experience. Must be avail able FT, eve nings and
weekends. Sal ary DOE. Send resume to: re -
sume@proctorlane.com.
SHOPS FOR SALE
SALON 4 SALE IN EU GENE across
from Willamette HS. Low rent. High foot
traffic with plenty of walk ins. If you are in terested
in run ning a sa lon with for mat like Super
Cuts or Perfect Look Sa lon, please call me at
(503)856-4944.
LAKE OS WEGO, OR ~ SA LON /
SPA FOR SALE Es tab lished sa lon of fers
5 beau tifully ap pointed styl ist sta tions, 3 spacious
private rooms, re ception area / re tail space, front
desk, laun dry / break room. Owner / Styl ist is re -
locating and seeks se rious buy ers. Email:
elitestyle@comcast.net (503)705-3505
Website: www.elitestylexperience.com
ES TAB LISHED TURN-KEY
BEAUTY SA LON, LACEY / OLYM -
PIA AREA $8,900 OBO. Fully furnished with
3 sta tions, 1 sta tion is a wet sta tion, sinks, chairs,
dry ers, shelv ing, air con di tion ing, small fridge.
Contact Deb bie: deb bie_pearce@comcast.net
(360)870-1150 or (360)491-4955
TIME TO RE TIRE - SIX
(LEASE) STA TION SA LON with
dryer room and all of the equip ment. $12K
OBO. Lo cated in Tigard, OR near King
City on High way 99W. 1200 sq.ft. MAKE
ME AN OF FER. For more info:
moen1mommy@aol.com
ESTABLISHED 53 YEAR BAR BER BUSI -
NESS IN CANYONVILLE, OR EGON
Great op portunity. Call Jerry for more in formation
@ (541)643-6148 (cell) or (541)839-6148
(home)
SALON FOR SALE IN AUBURN, WA Lo -
cated in North Au burn Shop ping Cen ter. Sa lon
comes with seven sta tions, one waxing, three
wash bowls, four dryer units and fur nishings.
Price ne gotiable. Contact Wayne at
(253)332-0627
HAIR SA LON FOR SALE IN VAN COU-
VER, WA Great busi ness op portunity! Easy ac -
cess and busy traf fic lo cation. Has 4 hair sta tions,
2 man icure, 2 ped icure. Please call
(360)921-1816 for low price.
SALON / SPA & REAL ES TATE FOR
SALE ~ HOOD RIVER, OR EGON:
You’ll feel right at home in this well es tablished
full ser vice sa lon/spa in de sirable
Heights Business Dis trict. Charm ing Plan tation
Style Cot tage op er at ing as Hol i day Spa
with 12 yr cli entele: hair, nails, facials, spa
treatments. Great location, plenty of park ing.
50x100 C2 zoned lot. Tastefully up dated
with beautiful is land style décor, A/C, satellite
mu sic. Owner mo tivated: $299,000. Call
listing agent Julie Gilbert, Don Nunamaker
Realtors, 2495 Cascade, Hood River, OR
(541)387-6551.
USED EQUIPMENT
SPA EQUIP MENT FOR SALE Three Elite
Pipeless Spa Pedicure Chairs with rolling mas -
sage. $999 each. Dermalife Spa Jet Capsule with
Vichy Shower, Aromatherapy, Chromatherapy,
steam, sauna, vi bratory bed, mu sic, etc. $12,000.
Synergy Ma chine with microdermabrasion / cel -
lulite re duction. $7500. Spa equip ment & fur niture
too nu merous to list. Call (503)440-0428
NEW EQUIPMENT
EL E GANT NAIL SUP PLY: We whole sale
and re tail New & Used Sa lon Equipments, Sa lon
Furniture and all brand-name prod ucts OPI,
IBD, Gena, Cre ative, LaPalm… We of fer on line
con tin u ing ed u ca tion. Please visit our website for
more in for ma tion: www.elegantnailsupply.com.
Phone: (937)258-0608 or 1-888-308-6308
EDUCATION
LEARN NEW TECH NIQUES
THROUGH DVD’S - FREE CAT-
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NORTHWEST STYLIST & SALON | OCTOBER 2009 | 17

Let Go and Grow Your Business
Better Business
Neil Ducoff
A Message to Salon Owners
Who Can’t Let Go
You’ve done a great job growing your
salon. You conceived it, nurtured it, and
added your blood, sweat and tears. Your
creative fingerprint is evident throughout the
company. As is often true for many founders,
your salon embodies so much of who you
are as a person. As the
years click by and the
salon matures, the
founder constantly
needs to evaluate his
or her role within the
business. For unless
your goal is to remain
a one-person shop,
letting go is an important
part of your salon’s growth process.
Founders thrive on being in the thick of
the action, making decisions and leading the
charge. For many, letting go translates into a
separation from some of those activities and
accountabilities that give their entrepreneurial
lives meaning and fulfillment. For others,
giving up control of more mundane tasks is
difficult. The point is that for your company
to succeed — and for you to continue to grow
as a person — you must learn how and when
to let go. Otherwise, your business stagnates,
and so do you.
To help with the process, consider these
five factors:
1. There can be tension between
employees and founders. Founders who
can’t let go hinder the growth of their teams
by denying them the opportunity to make
decisions and be accountable for growing the
Unless your goal is to remain
a one-person shop, letting go
is an important part of your
salon’s growth process.
company. Yes, founders often create roadblocks
to greater success.
2. Succession planning is an essential
piece of the life cycle of a company.
Founders who can’t let go jeopardize the
survival of their companies, because successors
are not groomed. You buy life insurance
to protect your family. Utilize succession
planning to protect your company.
3. The selling price of a company is
influenced by the role of the founder.
When the role of the founder is so tightly
woven into company operations, it can be
difficult to tell where the founder ends and
the company begins. It can complicate an
acquisition by forcing
the buyer to retain the
founder in a key role.
And for a founder who
just wants to get out, he
or she gets stuck in the
company, because the
selling price includes a
commitment to stay on.
4. Letting go of the controls gives a
founder the freedom to use strengths
and talents. What more could a founder ask
for than to have a successful company that allows
her to do what she does best? Innovate,
sell, negotiate, train, schmooze with customers
or work on that special project — it’s
the freedom to express oneself in the most
positive ways without the daily operational
pressures causing a hindrance.
5. Letting go begins the day you hire your
first employee. The process continues every
day that you are involved with your company.
Neil Ducoff is the founder and CEO of Strategies, a business training and
coaching company specializing in the salon and spa industry. Ducoff is the
author of Fast Forward, the definitive business resource book for salons and
spas. Ducoff’s new book, No-Compromise Leadership, is available at www.
amazon.com. For a signed copy, go to www.strategies.com. You can email
Neil at neil@strategies.com.
READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE!
View this article and more at www.stylistnewspapers.com
October 2009
11: Iorio Beauty Salon Forecast, New Castle, PA 1-888-445-9050
11-12: Mid-American Beauty Classic, Columbus, OH
www.premiereshows.com
11: Central Coast Hair Design & Beauty Expo, Santa Cruz, www.
cocoanutgrovesantacruz.com/hairshow
11-12: Passion Intl Stylebooks 2009 Photography Competition
- Passion Family Stylebooks, Chicago, IL (703)359-6000 ext. 22
11-12: Professional Beauty Manchester, www.professionalbeauty.co.uk/manchester
14: Welcome to Our World sponsored by the Professional Beauty
Federation 800.468.2274 x3437
17-19: Intercoiffure Fall Atelier, New York www.intercoiffure.us
1-800-442-3007
17-19: Salon International, London, www.salonexhibitions.co.uk
18: Maly’s presents Undressed - Creativity Exposed, Irvine, CA
www.malys.com
18: Beauty School Forum, Barristar Productions, Phoenix, AZ
www.barristar.com 800 SHOW-432
18-19: Premiere Birmingham, AL www.premiereshows.com
18-19: Heartland Beauty Expo, St. Paul, MN
www.heartlandbeautyexpo.com
25: I.E.C.A. presents Haute Hair Competitions & Runway Presentations,
Northern Quest Casino, Airway Heights, WA (509)838-8242
www.iecaspokane.com
25-26: Texas Beauty Show, Dallas, TX 512-415-8300
www.texasbeautyshow.com
25-26: International Congress of Esthetics and Spa, Philadelphia,
PA 800.471.0229 or visit www.LNEONLINE.com
25-26: ABA Canada Beauty Show - Moncton www.abacanada.com
25-26: Strategies presents High-Performance Front Desk Training,
Centerbrook, CT www.strategies.com
25-27: Goldwell Trend Zoom, Las Vegas goldwell-northamerica.com
25-27: Strategies Business Series 4.0 - Session 1 of 4, Centerbrook,
CT www.strategies.com
November 2009
1-2: San Juan Beauty Show 2009, San Juan, Puerto Rico,
www.sanjuanbeautyshow.net
1-3: Cash Flow Camp, Wash., DC www.inspiringchampions.com
2: Rise - Maly’s Business Forum, San Francisco, CA www.malys.com
7-8: International Esthetics, Cosmetics and Spa Conference IESCS
Florida, www.iecsc.com
8-9: Salon and Spa Buyers Bazaar, Pomona, CA, Fairplex Event
Center, 800-859-9247, www.sasbb.com
OCTOBER
Fast Application Fusion Method Extensions, Classes Every
Monday. Call for information (360)420-6939
18: Paul Mitchell the school Portland presents ABC Cutting
Class, Portland, OR (503)222-7687
18: Salon Services & Supplies presents Eufora: Up Close &
Personal, Owners’ Think Tank, Renton, WA 800-251-4247 x226
19: Tresjolie presents Hair Extension Level II - Double Hair
- Length / Color / Volume, Portland, OR (503)453-3259 www..
extensions4hair.net
19: S.H.E. Consultants presents Education & Application in Hair
Extensions Training, Seattle, WA 1-888-806-6549
19: Salon Services & Supplies presents Eufora: Owners’ Think
Tank, Spokane, WA; Davines: ShoppingSpace, Portland, OR 800-251-
4247 x226
19: Design Essentials Pro. Knowledge, Salem, OR (503)643-3553
19: So.Cap USA presents Hair Extension Certification Classes,
Portland, OR & Spokane, WA (888)262-7020 www.SoCapNW.com
21: Salon Services & Supplies presents Keratin Complex Certification,
Portland, OR 800-251-4247 x226
24: Four Seasons presents OPI Axxium and Absolute Classes,
Eugene (503) 760-5388
24-25: Westmore Academy of Cosmetic Arts presents Airbrush,
Burbank, CA 1-877-978-6673
25: Four Seasons presents OPI Axxium, Portland (503) 760-5388
26: Salon Services & Supplies presents Keratin Complex Certification,
Spokane, WA; Youngblood: Professional Makeup Artistry,
Spokane, WA 800-251-4247 x226
26: Ed Wyse Beauty Supply presents EZ FLOW Intro to Design
Nails Hands On Acrylic Class, Bellingham, WA www.edwyse.com
26: Four Seasons presents OPI Absolute, Portland (503) 760-5388
26-11/13: Westmore Academy of Cosmetic Arts presents Makeup
for Beauty, Fashion & Glamour, Burbank, CA 1-877-978-6673
28-Dec.30: SPAWHO.COM, Inc. presents Top Gun Front Desk
Training - Online Webinar Course www.spawho.com, click training
8-9: Passion Intl Stylebooks 2009 Photography Competition - Passion
Family Stylebooks, Washington, DC (703)359-6000 ext. 22
8-10: Strategies presents Success for Today’s Salon/Spa Manager
, Centerbrook, CT www.strategies.com
8-11: Strategies Incubator, Centerbrook, CT www.strategies.com
13-17: AACS Convention, Phoenix, AZ www.beautyschools.org
15: NailPro Sacramento, 888.491.8265 www.nailpro.com
16: NailPro Institute. 888.491.8265 www.nailpro.com
15-17: Strategies presents No-Compromise Leadership, Centerbrook,
CT www.strategies.com
15-17: Champ Camp, San Diego www.inspiringchampions.com
January 2010
10-17: Supernatural Salon Cruises, Southern Caribbean, 800-
676-5264 www.SalonCruises.com
30-2/1: International Salon and Spa Expo, Long Beach, CA 800-
468-2274 www.probeauty.org/isse
February 2010
20-21: Spa & Resort Expo and Conference, Los Angeles, CA
www.spaandresortexpo.com www.medaestheticsconference.com
28-3/1: ABA Canada - Toronto, Canada www.abacanada.com
March 2010
7-9: IBS NewYork, New York www.ibsnewyork.com
7-9: International Esthetics, Cosmetics and Spa Conference IESCS
New York, www.iecsc.com
7-9: Professional Beauty London, www.professionalbeauty.
co.uk/london
13-15: Day Spa Expo, Las Vegas, NV www.dayspaexpo.com
14: Beauty School Forum, Barristar Productions, Orlando, FL
www.barristar.com 800 SHOW-432
14-15: ABA Canada - Montreal, Canada www.abacanada.com
22-22: Spectrum International Beauty Expo, Los Angeles, CA
www.spectrumintlbeautyexpo.com 310-680-7367
27-29: America’s Beauty Show, Chicago, IL call 1-800-648-
2505 www.AmericasBeautyShow.com
27-29: America’s Expo for Skin Care and Spa, Chicago, IL
www.AmericasExpo.com or call 1-800-648-2505.
22-29: America’s Latino Beauty Congress, Chicago, IL call 1-
800-648-2505 or visit www.AmericascBeautyShow.com/Congreso.
April 2010
10-12: International Congress of Esthetics and Spa, Miami
Beach, FL 1-800-471-0229 tradeshow@LNEONLINE.com
NOVEMBER
2: Salon Services & Supplies presents AG: Metamorphosis Cutting
Techniques & Red Carpet Styling, Spokane, WA 800-251-4247 x226
2: Tresjolie presents Hair Extension Level I Color and Design
Training, Portland, OR (503)453-3259 www..extensions4hair.net
7-8: Westmore Academy of Cosmetic Arts presents Hairstyling
101, Burbank, CA 1-877-978-6673
9: Salon Services & Supplies presents Five Senses of Davines
Dinner, Portland, OR 800-251-4247 x226
9: S.H.E. Consultants presents Education & Application in Hair
Extensions Training, Seattle, WA 1-888-806-6549
9-13: Westmore Academy of Cosmetic Arts presents The Westmore
Method - 5 Looks / 5 Days, Burbank, CA 1-877-978-6673
14-15: Westmore Academy of Cosmetic Arts presents Naturalash
Eyelash, Burbank, CA 1-877-978-6673
15: Paul Mitchell the school Portland presents Business Building
& Color Class, Portland, OR (503)222-7687
16: So.Cap USA presents Hair Extension Certification Classes,
Portland, OR & Spokane, WA (888)262-7020 www.SoCapNW.com
16: Tresjolie presents Hair Extension Level I Color and Design
Training, Portland, OR (503)453-3259 www..extensions4hair.net
16: Design Essentials Product Knowledge / Retail - Call for more
information (503)643-3553
16: S.H.E. Consultants presents Education & Application in Hair
Extensions Training, Seattle, WA 1-888-806-6549
21-22: Westmore Academy of Cosmetic Arts presents Eyes Only,
Burbank, CA 1-877-978-6673
30: Design Essentials Retail - Holiday Gift Ideas - Call for more
information (503)643-3553
DECEMBER
7: S.H.E. Consultants presents Education & Application in Hair
Extensions Training, Seattle, WA 1-888-806-6549
14: S.H.E. Consultants presents Education & Application in Hair
Extensions Training, Seattle, WA 1-888-806-6549
18 | OCTOBER 2009 | NORTHWEST STYLIST & SALON

WHAT’S NEW IN THE MARKET
1. Perfect Straightening for Any Type of Hair
Monroe Brush has taken the best performance elements of their most famed brushes and blended
them together in the latest innovation to control and straighten any type of hair with the Monroe
Bravado.
Utilizing Monroe’s hourglass shaped barrel for even control of the roots, the Monroe Bravado
creates perfect tension across the bristling area, providing perfect styling that mimics the shape of the
head. Perfect tension in the bristling area creates a perfectly straight finish in any type of hair.
The first cut boar bristles provides shine and closes the cuticle of the hair. Boar bristles mixed
with nylon and a thermal quill offer the extra hold needed for perfect straightening of any type of hair,
especially very curly hair.
The extra lightweight wood handle with foam for comfort alleviates the signs of Carpal Tunnel
Syndrome. For more information call 877-278-7401 or visit monroebrush.com
2. HBL — Innovative Brand for Health • Beauty • Life
More than just another beauty product, HBL encompasses mind, body and senses to create a
completely new experience of Health • Beauty • Life. The HBL line consists of 12 premium products
that offer cleansing, conditioning and styling solutions for every hair type.
All HBL products are pH balanced and stable to mimic the body’s natural balance and are specifically
formulated using the highest quality ingredients to offer healthier results for all hair types. Without
the use of harsh sulfates and free from parabens, MEA’s, DEA’s, TEA’s, most PEG’s, Hydrogenated
Oils, magnesium sulfate, Isopropyl Alcohol, Glycols, petroleum and sodium hydroxide, HBL is gentle
on hair and skin, while providing uncompromised performance.
HBL is the brainchild of Patrick Dockry, President of USP, and co-founder of ENJOY hair care.
For more information on HBL, please visit www.hblhaircare.com.
3. Get Organized in 2010
Melissa’s Salon Concepts introduces the ultimate dated salon organizer for acquiring a complete
week of records.
The attractively designed calendar / organizer compiles a complete set of records from appointments,
weekly-monthly-yearly scheduling, and income and expense recap sheets. The future
appointment scheduling, trade show schedules, and special date and calls section makes planning and
organizing easier with a special section for website and email registry.
Used and approved by nail techs, stylists, salon owners, skincare specialists, educators, manufacturer’s
representatives and beauty schools, the Melissa’s Salon Organizer provides the professional
approach to dated organizers.
For more information visit www.MelissaMSC.com or call 1-800-445-2020.
4. Multicultural Approach for Caring for Hair
Twisted Sista has a unique edge, spanning the diverse and eclectic mix of ethnic products. Whether
black or white, Asian or Hispanic, Twisted Sista’s multicultural approach for caring for hair is an appealing
concept that is establishing it as one of the most recognized cutting edge hair brands.
The success of the brand is due to staying true to its core proposition: illuminating frizz from both
curly and straight hair. The products are especially formulated to guard against the stresses and strains
of modern living featuring a UV filter, plant protein and antioxidants to fight damaging free radicals.
Other ingredients include shine enhancers and conditioning agents to protect hair from the elements
while improving condition and manageability.
Twisted Sista product line consists of De-Frizz Shampoo and Conditioner, Thirsty Hair Shampoo
and Conditioner, Curl Activator, 30 Second Curl Spray, Different Strokes Serum and Relaxing
Straightening Crème. For more information contact Stephen Durham at (949) 370-5081 or email
stephen@urbantherapylondon.com.
5. Powerful Compact Clipper Has Ceramic Blade
Andis Company’s new RAX clipper combines a powerful, maintenance free rotary motor with an
adjustable ceramic blade to deliver a consistent performance all day, every day. The clipper is compact
and comfortable to hold, with a sleek black housing made of no-slip, soft grip material, designed to
reduce hand fatigue.
Andis’ CeramicEdge Blades, patent pending, are equipped with a certified zirconium oxide ceramic
cutter. Using this new ceramic material for the upper blade keeps the blade up to 75% cooler than conventional
steel cutters. The patented design of the CeramicEdge blades incorporates break resistance, so
the blades are less likely to be damaged if dropped while they’re being changed.
Designed to last for years, the RAX clipper is maintenance free and requires no oil or greasing of
internal parts. To find a distributor, call 800-558-9441 or visit www.andis.com.
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Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind
at editor@stylistnewspapers.com or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.
NORTHWEST STYLIST & SALON | OCTOBER 2009 | 19

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