March - Stylist and Salon Newspapers

Can You Afford Not To Be Green?
Beauty
Business Buzz
Charlene Abretske
Technology has made it much easier to be
green in our daily lives.
A couple of short decades ago there were
very few, if any, quality organic beauty products
to use and feel good about.
Many businesses are using these products
exclusively, and now green is spreading
to other areas of business. Many salons and
technicians have already changed what they
are doing in the area of client communication
and are reaping the benefits of the “green
revolution.”
How do you take part in this revolution?
One of the ways to do this is through e-mail
marketing. It is fast, efficient, and allows your
clients to know what is happening in the salon
between their appointments.
Digital communication is not the wave of
the future, it is happening right now. If you
are not using this type of tool, you are behind
the pack; more and more salons are riding this
wave and seeing success in their bottom line.
One example of this is Marc Tolliver of
Lava 405, in Hawaii, who is using e-marketing
and online booking and seeing fantastic
success. His clients love receiving his “Lava
Lounge” e-newsletters and the e-marketing
tool is driving traffic to his chair and his
appointment book. While other stylists in his
salon are in an economic slow-down, he is
busy and just raised his prices.
Why is e-marketing working? It taps into
two trends. One is convenience and the other
is eliminating the waste factor. Ask yourself:
“What would it be like for you to be the exception
to the rule by making more profit with
happier clients, in a down economy?”
The answer is to begin by imagining what
is convenient for your clients. Does digging in
their wallet or purse frantically looking for that
business card for your contact info to book an
appointment sound convenient?
This is not convenient for your clients
and can lead them to go elsewhere in their
frustration. Offering your clients the ability to
go to the internet on their phone or computer,
without digging and see in their inbox what is
the latest thing happening, for them, in your
business is far more effective.
Don’t underestimate the power of green.
Perceptions are changing about mail, and
waste, so why not decrease your waste by
using e-marketing and cutting down on your
direct mail? Using the old fashion way is costly
to your pocketbook and to the planet. There
will always be clients who like receiving hard
copy in the form of a newsletter or other piece
of mail; however, this is rapidly changing.
Here are some statistics from The Fun
Times Guide to Living Green on direct marketing
mail:
• 100 million trees are ground up each year
for unsolicited mail.
• 28 billion gallons of water are wasted for
paper processing each year.
• That’s 4.5 million tons of junk mail
produced each year.
• $320 million of local taxes are used to
dispose of unsolicited mail each year.
• The average person gets only 1.5 personal
letters each week, compared to 10.8 pieces of
junk mail.
• 44% of all junk mail is thrown in the trash,
unopened and unread.
When you consider what works for your
clients in the area of communication think
about a client who was just in your salon
yesterday. This client will not be in for another
five to seven weeks. What if their favorite
product line goes on sale at your salon for one
month, but they lose the opportunity to buy
and save because you didn’t inform them?
By not informing clients of sales and
special offers you are not achieving all the
value to that client you could have. Which one
of us enjoys to be devalued as a consumer?
In this unstable economy your clients are
desperately looking for ways to save money on
their services with you, to continue their visits.
Don’t you owe them the courtesy of keeping
them informed of the ways you can save them
money on what you offer?
Effective e-mail marketing is revolutionary.
Consider the recent presidential election
when the Obama campaign took e-marketing
to new heights and many experts state the
effectiveness of the communication through
e-mail mobilized campaign efforts to lay the
ground work for their historic victory. If e-
mail marketing could be a major catalyst in a
presidential victory think about what it can do
for your salon or spa.
Recent surveys show e-marketing trends:
• Email is used by 79.1% of marketers
surveyed, while postal direct mail is used
by 75.4% of marketers. - Direct Marketing
Association (2008)
• 66% of those surveyed said they had made
a purchase because of a marketing message
received through email. - ExactTarget, 2008
Channel Preference Survey (2008)
• Adults under 34 want everything from new
offer notifications to account alerts to special
promotions via email. - Mintel Comperemedia
(2007)
Charlene Abretske is a business advisor with Your Beauty Network. Your
Beauty Network offers simple emarketing tools along with training for you or
your staff to help you move your business forward. For more information call
(866)364-4926 or email info@iybn.com.
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OHIO STYLIST & SALON | MARCH 2009 |

In this issue...
3
5
9
Beauty Business Buzz
Many salons have already
changed what they are doing in
the area of client communication
and are reaping the benefits
of the “green revolution.”
How do you take part in this
revolution? Charlene Abretske
explores e-mail marketing.
Three Months of
Marketing
Finally, a column that gives you
marketing ideas three months
earlier to plan, purchase retail,
generate marketing and sell
through your packages or promotions
by Elizabeth Brown.
The Nail Extension
In the wake of the recent media
frenzy about fish pedicures, especially
when some states have approved
the procedure, Vicki Peters
offer her opinion on the pedicure
procedure, along with other rules
she suggests nail techs need to
use their common sense.
Beauty Business Buzz . . . . . . . 3
Three Months of Marketing . . . 5
Blue Highways . . . . . . . . . . . 6
A Greener Tomorrow . . . . . . . 7
Esthetic Endeavors . . . . . . . . 8
The Nail Extension . . . . . . . . . 9
Retail Matters . . . . . . . . . . . 10
Ohio Cosmetology News. . . . 11
Classifieds . . . . . . . . . . . 12-13
Makeover Advertising . . . . . 14
Calendar . . . . . . . . . . . . . . 14
What’s New in the Market . . . 15
On the cover...
Wella Professionals
Koleston Perfect
Professional Hair Color
Josh Wood,
Global Creative Director, Color
Your Chance to Win 2009 Cover Contest
From the Editor
Lisa Kind
Showing off to your friends and family is
one thing; but winning a contest that shows
you are a step above others in your own field
may be the pinnacle of your career.
Then having this event publicized on the
cover of a trade newspaper for the beauty
industry so all your peers will see that you
are the winner, wouldn’t
that be a career goal worth
reaching?
Everyone has an equal
opportunity to reach this
career goal. Here’s your
chance – Ohio Stylist Newspaper
may be looking just
for you!
Giving everyone an
equal chance is just what
this annual Cover Contest
is all about. This contest is
not judged by your beauty
school teacher, or your
beauty supply rep or some
manufacturer trying to make
sure you’re using their product.
Cover Contest
Winner
Enzo’s Salon
See page 10
Remodeling
Salon Design on a Dime
OHIO
Small Changes Equal Big Impact
Easy Makeover Steps That Will Get Your Business Noticed
No, this contest is judged by newspaper
people: the editors, writers, staff and graphic
artists at Holland Graphics Inc., the people
that produce all the Stylist & Salon Newspapers,
based in Portland, Oregon.
We’re publishers, not hairdressers. We
are experts on publishing, not hairdressing;
we leave that up to you. Therefore the photo
entries are judged on what prints well… what
looks good on the cover of our newspaper. We
will judge the photo on its composition, balance,
quality and overall suitability for publication
on the cover of the Stylist. This we know
something about.
You have to think about color, not just
the color of the hair, or of the nails (yes, that’s
right, this contest is open to all that makes up
the beauty business) or even the color of the
make-up, but you have to think about the essence
of the color..
Enter your masterpiece in the 2009 Stylist
Cover Contest. Deadline is May 15, 2009. You
may enter as many times as you like including
a separate entry form with each entry. Go to
JUNE 15TH - JULY-15th 2008 | VOLUME 9 | NUMBER 6 | ISSUE 102
www.stylistnewspapers.com to view previous
winners and print out additional entry forms.
There’s no entry fee.
Here are some tips to help you compete:
It is a good idea to plan your photo to
accommodate for the banner at the top of the
newspaper, plus leave room for the mailing label.
Vertical images work best. The size of our
cover is 10 inches wide and 11 inches tall. Your
photo doesn’t have to be that size but keep in
mind that proportion.
Please send high resolution digital images
only on CD, and please
& SALON NEWSPAPER
Technology
Incorporating New Technology into Your Spa
T H E B U S I N E S S O F: H A I R | N A I L S | S K I N C A R E
2008 cover contest winning
entry by Enzo’s Salon & Spa
Team of North Royalton, Ohio
include a print-out of
the file. Send your digital
image as a .JPG or .TIF
image. Fill out the entry
form completely and legibly
making sure to attach
it securely to each picture.
Also, its best not to send
images that are smaller
than 8 inches x 10 inches.
If all you send is
a color copy it will go
directly in the round
file. They don’t reproduce
well enough
to be considered. So
you see, the easier you make it for us to judge,
the better your chances are.
We look at the whole setting while judging
the photo so pay attention to the background
as well as what your model is wearing. Do we
choose winners when the model is wearing
a fashionable style? Maybe. When she’s in a
styling cape? Not so much. Another faux pas
is posing your model up against a wall casting
heavy shadows; being at least three feet away
will avoid that error. Include a model’s release
with your entry. A sample release is available at
www.stylistnewspapers.com.
Professional photo shoots are nice but
getting a group together (model, photographer,
stylist, nail tech, make-up artist, etc.) and having
a creative, fun time doing one can produce
some great, original shots. Entries don’t have
to be created by one person; include the whole
salon if you’d like. Be sure to include everyone’s
name then on the entry form. Whatever
you do, don’t get too serious. This is fun for us
to judge; we hope it will be fun for you also.
For information call 1-888-297-7010.
Ohio Stylist & Salon
Volume 10, Number 3, Issue 111
March 15 - April 15, 2009
Published monthly by
Holland Graphics, Inc.
1750 SW Skyline Blvd., Suite 24
Portland OR 97221
Toll-free (888) 297-7010
or (503) 297-7010
Fax (503) 297-7022
E-mail: editor@stylistnewspapers.com
Web site: www.stylistnewspapers.com
Publisher
Managing Editor
Production Manager
Advertising Director
Art Director
Classified Sales
Linda Holland
Lisa Kind
Joel Holland
Marcy Avenson
Erica Gibson
Kelly Smith
Contributing Writers:
Judy Culp, Jerry Tyler, Vicki Peters,
Charlene Abretske, Neil Ducoff,
Elizabeth Brown,
Gordon Miller, Marc Baronian
Ohio State Board of Cosmetology
Kevin L. Miller, Executive Director
OHIO STYLIST & SALON is mailed free of charge
to licensed salons, booth renters and beauty schools
in Ohio. Circulation is restricted to members of the
beauty and barber profession, its suppliers and students.
CONTRIBUTIONS OF PHOTOS, ARTICLES, etc.,
are welcome. Payment offered only when arrangements
are made in writing in advance with the editor/
publisher.
ALL MATERIAL © 2009 by Holland Graphics, Inc.
and/or the bylined authors or photographers. No part
of this publication may be reproduced, stored in a
retrieval system, or transmitted, in any form, or by any
means, electronic, mechanical, photocopying, recording
or otherwise, without the prior permission of the
publisher.
OPINIONS AND ENDORSEMENTS herein are the
sole responsibility of the writers or advertisers and do
not necessarily represent the opinions of the publisher
or the Ohio State Board of Cosmetology. Publication
of advertising contained herein does not constitute
endorsement. Columns are the opinions of the writers
and not those of the publisher. Ohio Stylist & Salon assumes
no responsibility for the claims of any advertiser
in their paid advertising nor in the promotional material
they provide either orally or in writing. Advertising
does not imply that the paper will provide any editorial
coverage, photos, calendar mention, or any other space
or consideration other than actual space purchased. All
advertising must be paid in advance of publication in
lieu of prior arrangements. Invoices paid after terms
will be subject to a 2.5% per month service charge.
Delinquent invoices may be subject to a handling fee
of 25%. Published rates are net. Agencies add 15% for
gross cost. No Agency discounts. In the event a suit or
action is brought to collect amounts due Ohio Stylist &
Salon shall be entitled to recover attorney fees and costs
incurred.
ADDITIONAL OR OUT-OF-STATE SUBSCRIP-
TIONS: For a one year subscription, send name,
address and zip with check for $20 payable to HOL-
LAND GRAPHICS, INC. to Subscriptions, Ohio Stylist
& Salon, 1750 SW Skyline Blvd., Suite 24, Portland,
OR 97221. Address changes require old mailing label.
4 | MARCH 2009 | OHIO STYLIST & SALON

Three Months of Marketing
Three Months
of Marketing
Elizabeth Brown
Anyone who knows me will tell you I
bring sunshine into the room 99 percent of
the time.
It’s the other one percent you have to
watch out for… the one percent when my
dander is up.
It was triggered recently when I was
reading a trade magazine and email articles
that gave me great February marketing ideas
– and only three months too late!
Doesn’t it bother you by the time you get
inspiration for a great idea for your business;
you have already missed the opportunity?
You needed the idea two months earlier to
plan, purchase retail, generate marketing and
sell through your packages or promotions.
What you need is ideas to infuse creative
energy and breathe life and fun back into
the salon now – not something to file away
for next year. Who knows if you will still
remember where the file is.
Out of that moment came the idea for
me to write this new column: Three Months
of Marketing. It gives you time to create
compelling offers and to create email, direct
mail, and signage for marketing. It gives you
time to purchase salon-branded items for
sale or give away to expand retail and extend
your brand outside the salon, and the time
you need to purchase retail displays and
products that support your activities and
generate additional revenue.
So let’s talk about the next three months.
March is Employee Spirit Month; if you
have salon-branded shirts, wear them, every
day or at least every Friday. To infuse positive
energy into co-workers, surprise each
one with a small thank you note, gift or an
anonymous secret admirer treat left at their
station. Create certificate-style awards for
staff members and utilize huddles to recognize
them in front of their peers.
Or go big. Choose a day to close an hour
early and hold a cocktail style awards party.
By the end of March identify and purchase
retail for April’s Music Lovers Month.
Plan Mother’s Day retail, gift and package
ideas. Order supplies, salon-branded gifts or
give-away items and products for April and
May activities.
Build a robust client and prospect database
with both email and street addresses.
If you have not yet begun this effort, do it
now. Make it your goal as a stylist, or your
goal for the salon as a whole to collect 100
percent of client email and street addresses
and put them into your salon-management
software or into an excel spreadsheet.
April is Jazz Appreciation Month. Make
April a haven for Music Lovers in your
clientele. Use email and postcards to invite
clients to a special client appreciation Music
Lovers Party. Purchase Point of Sale displays
for the event that support your theme.
Partner with a local restaurant, wine shop
or caterer to provide refreshments for your
event and cross market to their patrons.
Hold one – or several - drawings during
your party and give away some hot music
and hot products. Give free “Rockstar Style”
consultations, have a special offer ready and
take bookings. Or collect client and prospect
data all month for a drawing to be held at
the end of the month. It’s not about the
give-away, it’s about the follow up. Send a
bounceback Backstage Pass package offer to
everyone.
By April 10 start email and postcard
marketing for Mother’s Day. Make sure
you have signage throughout the salon and
inexpensive bag stuffers printed on bright
paper. A register or station display with lip
gloss, nail polish or eye shadows are great
Mother’s Day gifts suggestions. Create packages
and retail promotions that sell through
in pairs – mother-daughter, sisters, grandmothers,
mentors.
When you sell through gifts in pairs you
book two appointments instead of one, and
chances are one of them will be new to your
salon. Plan Father’s Day promotions and
packages and order the supplies and retail
you need.
May - Mother’s Day and full-on spring
with graduation just around the corner. May
is also Date Your Mate Month – another
great opportunity to sell through gifts and
packages in pairs. Find a restaurant to partner
with you and create a cross-promoted
“Date Your Mate” gift package.
Create “twofer” offers and packages
for the salon that your restaurant partner
will also promote to their patrons. Create
tent cards for their tables and your stations.
Collect entries in-salon, in-restaurant, and
online (if possible) for a drawing. Share your
entries with the restaurant and vice versa.
It’s not about the give-away, it’s about
marketing to future clients captured through
the contest. Draw one winner and give the
salon/restaurant gift package away but make
sure everyone who entered gets a bounceback
offer from you. Complete planning for
and begin marketing Father’s Day on May
11th.
Elizabeth Brown is the founder of Be InPulse Marketing and Design in
Auburn, Washington and the author of 12 Months of Marketing for Salon
and Spa. Email the author at elizabeth@12monthsofmarketing.net.
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Going Green: What Comes
Around Goes Around
Blue Highways
Jerry Tyler
Now, more than at any other time,
has there been a greater focus on our
environment.
As a child of the 60s I witnessed the first
“Earth Day” and the birth of the ecology
movement in the 70s. In the 80s we saw the
new age movement that brought us Yoga and
the new found awareness of eastern medicine
and philosophy.
The 90s brought us aromatherapy and
the birth of the holistic approach to life and
beauty. This was reflected in the demand for
more natural solutions to beauty challenges
and the birth of companies that led the way
such as Aveda, Fashion Formula’s by Ecoly,
Anasazi and ABBA hair products.
Now since the new millennium, the
lifestyle and fashion focus in our industry has
been to go “Green.”
Far beyond just a selection in purchases
that reflect the desire to go green, it encompasses
a whole world view and philosophy.
Some countries even have political parties
whose party platforms are based on the green
platform and agenda with all the attention on
the impact of global warming and the effects
it has on our lives and world around us
To think how important it is that our
choice of products we consume, both in our
salons and in our homes, resonates with the
fact of not only how they impact us directly
but, also how they impact the environment
we live in.
It’s simple. What goes on our heads in
the shampoo bowl goes down the drain and
winds up in the ocean… the same ocean I
surf in and my children play in; essentially,
what comes around goes around.
The hundreds of pounds of foil thrown in
the trash from the myriad of color departments
globally from the thousands of heads
of highlights, if not recycled, winds up in
a landfill in the town where you live. What
comes around goes around.
The too-numerous-to-mention styling
products in plastic bottles that are replaced
when empty with a full and new bottle while
the empty makes its way to the dump and,
yes, again to the landfill. What comes around
goes around.
How do we break this cycle? The first
obvious step is to recycle both products and
packaging and use refillable bottles filled from
liters and gallons.
The choice of products and their ingredients
is another way to be green. Whenever we
use natural or organic products as opposed to
synthetics we bring the choice into harmony
with the environment from which it came
from and will eventually return.
Use of biodegradable, organic products
says we are aware and that we care. Not only
as to what we put into the environment as a
whole but also what we put into our personal
environment which is the skin and hair of
our clients and ourselves.
Professionals who adopt the green philosophy
make discriminating choices. They
use products from companies that use renewable
energy. They use recycled materials in
the construction of their salons and spas. The
cleaning solutions and antiseptics are environmentally
sound.
There are also other benefits to salons
going green. Walter Claudio Zungari of Salon
Walter Claudio in California won a Global
business award by including green standards
in his salon with product usage and recycling
as part of his salon’s business model. Many
salons are offering incentives to their staff
who carpool or use public transportation even
allowing for flexible scheduling to accommodate
bus and train schedules.
In the end there are more benefits to our
industry by going green because in the end,
what comes around goes around.
Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective
on the solutions and challenges facing the beauty industry. Jerry Tyler has
been a stylist since 1975 serving as the former artistic director for Vidal Sassoon
Academy and currently as Director of Education for Carlton Hair salons.
He is also a licensed cosmetology instructor and has served as President of
the California State Board of Barbering and Cosmetology.
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Helping Salons and Spas
Look to a Greener Tomorrow
Making a small effort is all it takes to
make a major impact – one salon, one spa
and one beauty professional at a time.
In an effort to help salons and spas create
a greener tomorrow, the Professional Beauty
Association (PBA) is providing 10 small, yet
realistic steps to help the environment.
• Talk to Your Coworkers: Respect that
everyone is not going to be interested in
going green to the same degree. Find at
least one person who is passionate, but not
militant, about the green effort to help the
salon/spa alter the way it does business.
Others will generally follow suit once the
culture has changed.
• Go Green Contest for your Customers:
Sponsor a contest aimed at your
customers to find the best “green” idea
they can come up with. Not only will
a great idea possibly be discovered for
your business, but it also helps build
good will among your customers and the
community.
• Change the Outside Light Bulbs:
The most common suggestion everyone
has heard is to use more energy efficient
florescent bulbs, however the light given
off is not always the most flattering. Take
a small step by just changing the exterior
bulbs at your office and home.
• Fix the Leak Already: Whether it’s your
toilet bowl or shampoo bowl, take 15
minutes to call a plumber and finally get
it fixed. This act alone can save more than
2,600 gallons of water a year.
• Reduce the Water Pressure: When the
plumber is done fixing the leak, have him
reduce the water pressure in the sinks and
toilets. This will also help cut down on the
amount of water used.
• Use New Green Appliances: People
would be surprised by how much power
a hair dryer uses or the energy lost by
a curling iron left on. Major beauty
companies are launching new appliances
designed to use less power and go into
hibernation mode quickly, then regain full
heat immediately. It’s small, but consider
how much electricity is used in American
salons each day.
• Unplug, Unplug, Unplug: By taking an
extra minute to unplug appliances, from
the radio to the hot wax machine, you will
save energy since power is still being used
even when the machine is not.
• Ban Water Bottles: Even with recycling,
all those 12oz. water bottles add up in
landfills and many get into waterways.
Take a step by requiring team members
to bring their own reusable cup or bottle.
Purchase a small water filter for the salon
so water tastes better (we don’t like the tap
either).
• Insist on Green Cleaning Supplies:
While cleaning with eco-friendly vinegar
is great, let’s face it - the smell still stinks.
Work with your cleaning company or
change the cleaning products you buy to
those that are gentler on the environment
and do not use harmful toxic substances.
(If you do want to use vinegar, grab an old
spray bottle and mix 50% water and 50%
vinegar. It works wonders.)
• Support Less Packaging: Reward
companies that use less packaging and use
recycled materials (that information is
usually on the packaging.) While consumers
love pretty packaging, everyone must
stop and understand that less is more.
The Professional Beauty Association is made up of salons and spas, distributors
and manufacturers dedicated to improving their individual businesses
and the industry as a whole. Led by industry volunteers, the association
offers: business tools · education · government advocacy · networking · and
more. Visit probeauty.org or call 800.468.2274 to learn more.
empowering
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OHIO STYLIST & SALON | MARCH 2009 |

Natural and Organic Skin Care Facts and Myths
Esthetic Endeavors
Judith Culp
Everyone seems to be jumping on the
“green” bandwagon and the buzz words of
the day are natural and organic.
A web search on those key words brings
back staggering numbers of results. Unfortunately
most results yield little factual information
and a lot of lovely wording designed
to hook the buyer.
Most consumers think of natural as coming
from nature or more specifically from
plant resources. Experienced estheticians
smile at this new goal.
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8 | MARCH 2009 | OHIO STYLIST & SALON
Cosmetics have been using ingredients
from plants for as long as they have figured
out a way to extract them. We know the
Egyptians used plants as key components of
beauty care.
Today’s estheticians are becoming more
educated and understand cosmetic chemistry
better. They know that plants are chemicals.
Water is a chemical. Everything but light and
electricity is a chemical.
Natural things are still chemicals, even
though the consumer may not realize this.
Despite all this confusion over terminology
there is good news: plants are finally being
appreciated. What is changing are the ways
of incorporating botanicals so they are more
stable.
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Plants are not naturally or inherently
stable items. You take cuttings from your
flower garden and put them in water and
they will soon start to wilt and decay. Vegetables
or plants that are past their prime
in the garden also start to break down for
recycling into mulch.
The same thing historically happened
in cosmetics. The base ingredient for many
cosmetics is water. Water itself is a great
breeding ground for bacteria. We can see this
in any still water, like a pond, left undisturbed.
Add plants that naturally have a
life – decay cycle to this and the problem is
exacerbated.
The tricky part has always been how to
stabilize these ingredients to make them useful
in the product and not to break down or
go bad before they are used up. Home care
products are even more complicated because
consumers frequently dip their fingers into
the jars and again there is the high risk for
product contamination.
Historically the answer was to use preservatives.
Now the traditional preservatives that
have stood the test of time are slipping out of
favor. Cosmetic chemists have been working
for years to find alternatives that will do the
job. Finally they are meeting with success and
finding ways to use alternatives to the classic
parabens and other preservatives.
Essential oils have been used due to their
naturally high antibacterial and fungicidal
properties. But the strong aromas associated
with these oils can make them inappropriate
for some consumers. It’s an ongoing process
to find ingredients that will protect the
product from growth of microorganisms but
not interfere with the action of the botanicals
included for their skin benefits.
It is important that we as estheticians
know and understand what is in those natural
products we are using and selling that is protecting
the cosmetic from growth of harmful
microorganisms. Some ingredients can be
incorporated for use in more than one way.
An example is Vitamin C derivatives.
Some of these have been used for their
benefits to the skin. But the same ingredient
may be incorporated to act as a preservative.
It is important to note that if it is there as
a preservative its benefits will be used up
doing this task and it will have less or no
value left to benefit the skin itself. A chat
with a knowledgeable representative of the
manufacturer can generally clarify which
ingredients are doing what function in the
specific product.
There is also the question of whether the
full plant is used or components of it. This is
not an issue where we can have one correct
answer for botanicals. Some plants are best
used as a whole plant extract. This means
they are not refined or processed to remove
odors, colorants or any part of the plant
compounds.
But other plants are more useful when
their attributes are separated out into what is
called an isolate. In medicine digitalis is isolated
from foxglove. In skin care allantoin is
isolated from comfrey. Isolates give us a more
intensively active ingredient.
Organic is a term that is frequently used
to enhance perceived value. The government
has established strict guidelines for what can
be called an organic product. Some ingredients
are readily available from certified
organic providers but others like cranberry
are very difficult to find. For manufacturers
to claim their products are organic requires
tracing and verifying that ingredients are
grown and handled in specific ways.
There are loopholes to calling a product
organic for the percentage of ingredients that
are included in the product but may not be
available from an organic source. A common
way to confuse the issue is to include
the word organic in the name. The name is
just that, a name. If we were to brand our
product Organics, this would be the name,
not necessarily a reflection of the contents.
But if we state on our label “natural and
organic,” then we are making a claim for the
source of ingredients and must be able to
substantiate this with documentation.
More natural and organics in products is
a key marketing direction. It will be our job
as estheticians to make sure we understand
what claims the manufacturer is making and
to check out that they deliver. Is the entire
product natural and organic or is it based on
this type of ingredient? What is the preservative
system? Some manufacturers claim
their product to be preservative free. Then
what is its shelf life and what makes it so?
Something needs to be in the product to
prevent the growth of microorganisms or we
risk skin reactions to the product or even the
microorganisms in it.
With every new wave of interest and every
new direction of product, questions must
be asked to protect our investment and our
reputation with our clients. We must seek
out the facts amidst the buzz and excitement.
Our businesses and our futures are dependent
on our analysis and critical thinking
skills so we can truly know what is and is not
natural and organic.
Judith Culp, a CIDESCO Diplomat has been in the esthetics industry since 1980.
A CPCP permanent makeup technician for over 18 years she served a 4-year
term as a Director for the Society of Permanent Cosmetic Professionals, two
years as their president. She is president of Culp Enterprises Inc. and CEO of NW
Institute of Esthetics. Judy Culp is available for consulting. For more information
visit www.estheticsnw.com.
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Is Something “Fishy” Going On?
The Nail Extension
Vicki Peters
Editor’s Note: Pedicures by fish — the use of
tiny, live carp to clean feet — has been deemed unsanitary
and illegal in several states. However, at the
Sept. 9, 2008 Board Meeting, Ohio State Board of
Cosmetology approved “fish pedicures” as long as
the licensee follows basic sanitation guidelines and
examines the clients feet as any other procedure. See
page 11 of this issue of Ohio Stylist for the Board’s
response to Vicki’s article defending their decision.
Visit http://cos.ohio.gov for their original statement.
Fish pedicure – I wonder who the genius
is that thought of this?
In the wake of the recent media frenzy
about fish pedicures, that’s all you hear about
around the nail business and for good reason…
especially when a state board approves
them.
Fish pedicures are definitely not sanitary
and just how do you go about disinfecting the
fish? It would kill them!
Besides, under the category of common
sense, I don’t understand why anyone would
even want to put their feet into a bowl of
pedicure water that fish poop in when the
nail business is plagued with disinfection
problems as it is. It just does not make any
sense to me, not to mention a fish eating the
dead skin on feet. How barbaric!
I work with the Nail Manufacturer Council
on writing protocol (www.probeauty.org/nmc)
and they recently stated the following answer
to the question: Why is the new trend of
fish pedicures being approved by some state
boards? Aren’t we required to use EPA registered
disinfectants on everything that touches
the client’s skin?
The Nail Manufacturer’s Council does
not support “fish pedicures” since the procedure
is in clear violation of many state board
requirements that all surfaces or implements
coming in contact with clients’ skin must be
properly cleaned and disinfected between
uses. Since the fish, container and water
cannot be properly cleaned and disinfected as
required, this is an unsanitary and potentially
risky procedure which should not be allowed
or preformed in salons.
I recently came across some written
material posted by the Ohio State Board of
Cosmetology and here is what was written:
“I see no reason why [fish pedicures] should
not be approved, as long as the licensee follows basic
sanitation guidelines and examines the clients feet
as any other procedure, this is no big deal,” [Dr.
Marilyn Huheey] concluded. The service, which
costs approximately $45.00 (which does not include
a pedicure), has gained attention across the country.
So I went “fishing” more and searched
around the Ohio State Board website and
found this as well:
All instruments should be washed in soapy
water after each client and fully immersed in a
disinfectant approved by the U.S. Environmental
Protection Agency for at least 10 minutes.
Now common sense tells me that this
rule contradicts everything by approving fish
pedicures. I also find on many state board
websites the terms sanitation and sterilization
used when the term disinfection should be
used. No wonder we’re confused.
Use Your Common Sense
Another thing that confuses us is the
use of Credo Blades, which is a name brand
for foot razor blades. No matter what your
state board says we should not be using
them. Most state boards will not list the term
“Credo Blade” to be politically correct, and
some also state that you cannot cut skin.
So common sense tells me that you
cannot use a razor blade on the callous. Plus
today we have great callous remover products
that are much safer to use than a razor blade
anyway. And for those demanding clients
that are requesting blades, sell them on your
service of callous removal products and tell
them if they are not happy with the results
you will refund them. They will be pleased.
Using the razor blade is not worth losing
your license.
So the purpose of this “fishing “ trip is to
get you to use common sense on things when
you are confused, even if they are state board
rules.
You should always call the state board and
clarify a rule that is not clear, then use your
common sense, especially if they do not have
a definitive answer.
We need to think outside the box sometimes
and question what is right and wrong,
even if it is a state board rule. We should also
be giving our state boards feedback on situations
like the fish pedicure and razor blades
so they can evaluate the feedback. They need
to hear from us.
Attending open state board meetings are
important as well. They are your state board
and you should be heard and offer assistance
when you feel they need it. Most state
boards are doing the best they know how
and following the rules is priority to them
because that is what they are in place for. But
that does not mean you can’t help with your
hands-on information.
Vicki Peters is a 27 year veteran master nail tech, competition champion,
judge, international educator, author and manufacturer and serves on the
Nail Manufacturer Council. For more information visit www.vickipeters.com
or email her at Vicki@vickipeters.com.
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OHIO STYLIST & SALON | MARCH 2009 |

Clients Like Retail – They Really Do!
10 | MARCH 2009 | OHIO STYLIST & SALON
Retail Matters
Gordon Miller
Last year, American consumers spent over
$62.5 billion on hair and beauty products.
Clearly, Americans love their beauty and are
not afraid to invest in it.
The question therefore isn’t whether or
not some clients will buy take home products
from their favorite salon but rather are you
prepared to get in on the action – and reap the
many rewards associated with making retail
really matter as a part of your salon’s strategy
for success.
Whether you consider retail a natural
extension of services or simply an add-on sale
at the front desk, with the right mix of retail
products, process and promotion, you can
add significantly to your salon’s bottom line.
Getting started: Buying right
From value options to pure luxury and
every price point in between, salons have
literally hundreds of brand options to choose
from among the many professional products
available to salons and spas. Building a success
retail business in the salon starts with
making the right buying choices for your
salon, staff and clients.
One consideration in choosing brands
is to settle on the right retail philosophy for
your business. Options include:
• The brand centric concept salon model
where retail plays a central role in the
business model.
• The value priced model which tends to
mimic successful mass marketing strategies.
• The service driven model which connects
the dots strongly between retail and client
services to drive sales.
• The front desk driven approach that
depends on the receptionist and waiting
area to drive sales while discounting the
impact of stylists on the sales process (an
often common way of thinking in booth
rental salons).
Other considerations in your brand selection
process relate to client demographics,
spending habits and perceived price point
limitations (as a function of service price
levels).
Also of great importance is taking into
consideration the size of your retail area,
amount of walk in traffic vs. appointments,
type of display, salon image and overall
service focus as it relates to the needs of the
specific brands being considered.
Taking Control
Once you’ve settled on an appropriate
retail strategy and brand mix, you’re ready to
consider your investment – and the appropri-
ate processes to protect it – otherwise known
as “inventory control.”
Retail experts seem to agree that salons
new to retailing should start low on minimum
orders and add inventory incrementally
until you have some history under your
belt and can find the right balance between
product on the shelf and cash in the bank.
Experts seem to agree that most salons have a
tendency to have too much product tied up in
inventory – especially in slow moving items.
In today’s computerized world, no retailer
worth their salt would be without a software
program to assist in determining product
minimums, automating inventory counts
and alerting you to how much is needed
and when to make your next order. Such
programs should provide you with management
tools such as turnover ratios, gross and
net gross margins and more. Pay particular attention
to data regarding “inventory turns” as
these are key profit indicators. An item whose
inventory is sold (turns over) once a year has
higher holding cost than one that turns over
twice, or three times, or more in that time.
Some of the best retailers in the industry will
tell you that “four” is the minimum number
of turns to accept for inventory -and six turns
insures a very healthy bottom line.
Another important tool can be a strong
distributor sales consultant (DSC). He or she
should be your partner in building your retail
business. You want the best retailing consultant
for some one-on-one consultation. If
you don’t feel you’re getting the attention you
need or deserve, consider a new distributor.
When it comes to inventory management,
It all boils down to knowing what you
have, what it costs to have it on the shelf, how
much you sell and how often, who buys it,
when they buy it, and how much is costs to
keep on your shelf.
Know the answers to these questions
and you’re on the road to unlocking secrets
of successful inventory control – and setting
yourself squarely on the road to retailing
success.
Gordon Miller is the Executive Director for the National Cosmetology Association,
the largest organization of salon professionals in the world. Its mission,
since its inception in 1921, has been and continues to be to ensure that working
salon professionals have the tools and resources available to create career
success with integrity. For more information on the NCA, visit www.ncacares.
org or call 312-527-6765.
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Don’t miss NCA’s “Retail Matters!” seminar at
IBS New York (April 26-28). Programs include:
Salon/Spa Retailing: Don’t Sell It — Systemize
It, How to Build Huge Cash Flow! Salon Cash
Flow; The Untold Retail Story; Ten Steps to Successful
Retailing and more. Moderated by NCA’s
Gordon Miller. For information on these and other
NCA programs, go to www.ncacares.org.

Audit Preparation Begins
The renewal period has been completed
and the Board of Cosmetology is preparing to
begin auditing licensees for compliance with
continuing education (CE) requirements.
The Board will randomly select (from the
state licensing database) a percentage of licensees.
Those selected licensees will receive
a written notice requesting proof that the required
amounts of CE hours were completed
prior to the renewal of their license. If you
are selected, you will be required to comply
within 21 days from March 19, 2009.
If you do not have a copy of you CE
certificate please contact the provider. The
Board does not have your certificates; the
board only has sign in sheets for classes. This
is what is used to compare your attendance
with the provider’s information.
Here is a list of the most common CE
providers and their contact information
• Beauty Systems Group:
1-800-362-3186 x3348
• Elite: 1-866-344-0970
• Informed 1-800-828-9558
• Salon Ware: 1-800-362-9467
• 360 Training: 1-866-861-1985
• The Brittany Group: 1-888-892-6382 x106
The licensee must return their information
to the board for review. You will be notified
by mail only if you do not comply with
the audit. Failure to comply with the audit
will result in possible fines and suspension of
you license.
If you have questions, call the audit
department where Sandra Lee and Larie
McKenney can assist you at 614-728-8196.
Board Defends Position on Fish Pedicures
Editor’s Note: Executive Director, Miller was asked to respond to Vicki Peters article on page 9 of
this issue of the Ohio Stylist regarding fish pedicures and the Board’s decision to approve fish pedicures at
their Sept. 9, 2008 Board Meeting. Board member, Dr. Marilyn Huheey, defends the Board’s decision to
approve fish pedicures with the following statement:
“Clean vs sterile seems to be the question. This is a clean procedure. Tap water is not
sterile, but is clean. The fish are transported into clean water before the closely examined
and cleaned feet are immersed. After their ‘meal’ of skin the fish are then isolated before
getting exposed to another set of pre-cleaned feet. The tank is clean in which they live. Can
anyone tell me what bacteria or other harmful organisms could be in their poop? What
studies have they found to support this notion that there is a danger? How many infections
occur from those who swim in fish ‘infested’ lakes or the warm ocean? We don’t live
in a sterile world and sanitary does not mean sterile or we would all need to wear surgical
clothes in the salons. To me there is a clear difference in putting dirty feet in the pedicure
bath and reusing the water on another person and using this ‘pedicure’ procedure.”
Potential Law Changes In
Governor’s Budget Bill
Law Changes Will Benefit Industry
Governor Strickland has introduced H.B.
1, which is Ohio’s budget bill. This nearly
4,000 page document details how Ohio collects
and disperses funds for various operations
and entities throughout the state.
The Board has submitted, and received
approval for inclusion, two provisions that
will greatly impact our industry. The first
allow individuals who once had an active
license to once again receive an active license
WITHOUT RETAKING THEIR STATE
BOARD EXAM! That’s right; you heard it
here first.
The provision replaces taking the exam
with increased CE requirements and the payment
of back fees. Pending legislative approval
(which will be done before July 1, 2009), the
Board will have a procedure in place to get
licenses back into the hands of people who
would like to re-enter the industry.
The second major law change is the
CODE # VIOLATION DESCRIPTION
250 ORC 4713.14 Prohibited Acts: (J) Operate a salon without a current, valid salon license
ORC 4713.14 Prohibited Acts: (B)(1) Aid or abet an independent contractor without
251 a valid license
252
ORC 4713.14 Prohibited Acts: (I) Practice as an independent contractor without a
valid license
253 ORC 4713.14 Prohibited Acts: (C) Practice without a current, valid license or work permit
ORC 4713.14 Prohibited Acts: (D) Employ a person to practice without a valid
254 license or work permit
256 ORC 4713.14 Prohibited Acts: (N)(3) Use or possess methyl methacrylate (MMA)
257
OAC 4713-1-07 Prohibited Acts (ORC 4713.14, 4713.41, 4713.44): (A)(11) Failure to
assist a “Board” inspector or interfere with a “Board” inspector in identification of
any individual believed by the inspector to be working in a salon
362 OAC 4713-15-15 Equipment Sanitation (OAC 4713.41): Electrical Equipment
The following violations will result in administrative action only when there are three (3) or
more present during a single inspection. The required three may consist of the same violation
code or a combination thereof. Photographic evidence is REQUIRED for sanitation violations.
260
355
ORC 4713-41 Salon Requirements: (D) Salon is kept in a clean and sanitary condition
and properly ventilated
OAC 4713-15-01 General Sanitation (ORC 4713.41): Maintain facility, equipment,
employees, and implements in a sanitary manner
356 OAC 4713-15-02 Methods of Sanitizing (ORC 4713.41): Bacteriologically effective
OAC 4713-15-03 Disinfection of implements and spills; blood and body fluids
357 (ORC 4713.41): Failure to disinfect
358
359
increase in fines. The Board has undergone
a huge shift in priorities when it comes to
inspection. Gone are the days of Inspectors
writing people up for violations not in
Ohio Revised Law or Rules. The Board has
adopted, trained and mandated an approach of
ambassadorship by the inspectors to be educators
as well as regulators. This does not mean
they will not violate you if it’s warranted, it
means the reasons why a violation is documented
are clearly defined and defensible in an
Administrative Court.
With this change, it is necessary to increase
fines to levels that will be a deterrent. The
Board will increase fines for first time offenders
from $100 to $500 – Second offense from
$500 to $1,000 – and third offense to $2,000.
Look for a new brochure in late March that
the inspectors will be providing to all salons
and licensees to help further educate our
industry on how to be successful and protect
the general public.
Below are the 15 fineable offenses if found in your place of business:
OAC 4713-15-03 Disinfection of implements and spills; blood and body fluids
(ORC 4713.41): (A) Disinfecting solution visibly contaminated
OAC 4713-15-06 Use of Creams (ORC 4713.41): Remove creams and other semisolid
substances with a clean sanitized spatula or not disposing of wood spatulas
after one use
OHIO STYLIST & SALON | MARCH 2009 | 11

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ser vice. Call Lissa to day! (330)612-3236
BOOTH RENTAL FOR POS ITIVE, PRO -
FES SIONAL PEO PLE New sa lon in Colum
bus-White hall. Friendly, pro fessional atmosphere.
Call to day! (614)327-0707
BOOTH RENTAL ~ MOVE IN JUNE / JULY
~ NEW LO CATION ~ NEW EV ERYTHING
Exquisite De sign Sa lon. 20 years es tablished. Lo -
cated right off I-270 on Main Street in Co lumbus,
Ohio. Open ings for Cos me tol o gists, Bar ber, Nails
& Mas sage. Contact Kathi (614)374-0251
NEW CHIC, URBAN SA LON IN BEAU-
TI FUL DOWN TOWN CINCINNATI
seeks ex pe ri enced Styl ists for rental op por tu ni -
ties. This amaz ing sa lon co operative is per fect
for Styl ists look ing to grow their busi ness. Rent
in cludes all backbar and full-time re ceptionist
for book ing and con firm ing ap point ments.
Com mis sion op por tu ni ties avail able for re tail
sales. Call Mark at (513)919-0273 to learn more.
First month’s rent free!!
LEASE OFFERS
NEW AF FORD ABLE SUITES at Angélique Sa -
lon & Day Spa ‘SUITES’. Why pay booth rent
when you can rent an af fordable pri vate suite? We
have a suite waiting for you, the up scale en trepreneur
that de sires to own their own busi ness as a Barber,
Hair stylist, Nail Tech, Mas sage Ther apist, or
Esthetician. We are re locating on March 30th to
6120 Boardwalk Street, Co lumbus, OH. We in vite
serious en trepreneurs to visit us at 6168 Busch
Blvd., 43229 and see our current lo cation and the
floor plans of our new lo cation. So, come join
Angélique Sa lon & Day Spa SUITES family - contact
us at (614)985-5920.
STYLIST AND BAR BER NEEDED -
PATASKALA, OHIO Booth rent available.
Call for more in formation (740)964-3534 or
(614)353-5091
ES TAB LISHED, UP SCALE SA LON LO-
CATED IN SYL VAN IA, OHIO has 2 open ings
for hair pro fessionals - 1 Barber and 1 Hair stylist.
Great, high traffic lo cation. Con tact Mi chael
(419)882-4262 or (419)509-4722 for de tails and
incentives.
STOP PAY ING HIGH RENT! Lofts at -
mosphere with out high prices. Dec orate
your own room. Furnished backbar, mir ror, chair,
dryer. Only $140 per week. Grandview, Upper
Arlington area. Call Sharon (614)561-9462
SHOPS FOR SALE
CO LUM BUS, NORTH
CLINTONVILLE AREA Es tab lished
business with booth renters. Hair salon with four
stations. Good cli entele. Asking $18,000 OBO.
Call Ron (614)599-6000
BARBERTON SA LON - GREAT
DEAL - MOVE IN READY Over 1200
sq.ft. Washer, dryer, fridge & mi crowave. Ev -
erything stays. Six stations, two man icure ta bles,
four dry ers, three shampoo bowls. Two Styl ists
working - will stay. Extra room for ser vices.
Parking on side. Priced to sell at $20,000. Fi -
nancing available. (330)745-1723
LAKE COUNTY - ES TABLISHED HAIR
SALON FOR OVER 40 YEARS 1100 sq.ft. Eight
chairs. Owner re tiring. For more in formation call
(440)227-0025.
SELL YOUR SA LON OR BAR BERSHOP
HERE! Looking to re locate and need to sell your
shop? Ready to re tire and look ing for the right per -
son to sell your busi ness to? Reach the peo ple that
will buy from you. Ad vertise in the Ohio Styl ist
News pa per classifieds and reach almost 24,000
beauty professionals. Call (503) 297-7024 or visit
www.stylistnewspapers.com.
HELP WANTED! LOOK ING FOR STYL -
ISTS to be a part of your team? Reach they stylists
that need to know about you. Advertise in the Ohio
Styl ist News pa per classifieds and reach almost 24,000
beauty professionals. Call (503) 297-7024 or visit
www.stylistnewspapers.com.
12 | MARCH 2009 | OHIO STYLIST & SALON

USED EQUIPMENT
HYDRAULIC CHAIRS FROM $75 Sta tions
starting at $80. Re ception desks from $75. Shampoo
bowls from $80. Manicure ta bles from $40.
Mirrors, mats and more. BUY ING USED
EQUIPMENT. (419)215-7009 Toledo
www.salontechnical.com
BLOW OUT SALE FOR USED SALON
EQUIP MENT: De luxe Sham poo Bowls with
Chairs, Nail Sta tion with Chairs, Mas sage and Facial
Beds, and many other items. More info & pic -
tures, call Angélique Sa lon & Day Spa -
(614)985-5920.
4 CHAIR SA LON 4 SALE 4 chairs, 4 sta tions, 1
facial / mas sage chair, 2 shampoo chairs, 2 sham poo
bowls, 1 re tail showcase, etc. 4 years old. Call
(330)608-7476
PEACOCK STAND-UP TANNING
BOOTH 24 bulbs, less than 300 hours. $1500
OBO. Call (440)236-3010
DO YOU OF FER CE CRED ITS! ARE YOU A
CE PRO VIDER? Reach they styl ists that need to
know about you. Ad vertise in the Ohio Stylist News -
pa per classifieds and reach al most 24,000 beauty
professionals. Call (503) 297-7024 or visit
www.stylistnewspapers.com.
CAN’T SWING NEW YORK THIS
SPRING? Sign up for: SCOTT METZGER
SYSTEMS ~ AD VANCED CUTTING CLASS
~ CUT TING EDGE BOBS ~ Dem onstrations
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FIVE EU RO PEAN TOUCH PED I CURE
CHAIRS Good con dition. Four pow erful jets,
white base, red leather seat, man ual con trol back
& forth, left & right swivel, quiet mo tor. Pick up
Columbus, Ohio. Call (614)769-1598 or
(614)920-9972
NEW EQUIPMENT
EL E GANT NAIL SUP PLY: We whole sale and
retail New & Used Sa lon Equipments, Sa lon Fur -
niture and all brand-name products OPI, IBD,
Gena, Cre ative, LaPalm… We of fer on line con tinuing
ed ucation. Please visit our website for more
in for ma tion: www.elegantnailsupply.com. Phone:
(937)258-0608 or 1-888-308-6308
PROFITABLE
SIDELINES
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EX TEN SION TRAIN ING – Re ceive the 2009
edi tion of NaturaLash 4.0 for FREE with your
purchase of kit when you men tion this ad. Earn
$200 - $500 / ap plication! Live classes also avail able
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makeup, fa cials, man i cures and ped i cures, wax ing
& hair removal, massage, and spa & body treatments.
800-414-2434 - www.VideoShelf.com
OHIO STYLIST & SALON | MARCH 2009 | 13

Makeovers Are Powerful Advertising
by Marc Baronian
Women love to look at makeovers! So
what better way can there be to get their attention
and bring them into your salon!
Before I started doing makeover ads, I
spent a lot of money on advertising that just
didn’t work. Then, I did a before and after ad
and WOW! They came pouring in!
How can you do a makeover advertisement
to bring in more clients? Let’s discuss
the do’s and don’ts because if an ad isn’t done
professionally it could detract from the image
of your salon and advertising dollars can be
spent with little effect.
First, women want to look good, trendy
and sophisticated. This is your target. You want
to design your ad to appeal to the customers
wants and needs in your area. Doing the
avant-garde and extravagant looks that are great
in magazines may excite hairdressers but will
not be the most effective in bringing clients
that will spend money in your salon. Take an
average person and make them stunningly
beautiful with a trendy cut and color that is
popular, and you will have women knocking
down your doors.
Your after picture should look drastically
better than your before. If there isn’t enough
contrasting difference between the two, it
will not have the most effective impact. This
is where talented stylists and makeup artists
come in. It takes artistic skill to do a makeover
that will be profitable to you.
Using a professional photographer may
cost a little more money, but will be well
worth it in the long run. You don’t want your
pictures to look like they were taken with a polaroid.
You want prospective clients to see that
you have it all together and you’re a class act.
Now that your before and after pictures
are done, get an ad designed. Keep it simple.
You want the makeovers to be your main attraction.
In this economic climate everyone is
looking for a deal so put some sort of offer to
give them extra incentive. Then, once you find
that you’re having success, you will want to
do a new makeover every few months to keep
them interested and business pouring in. Stay
with the same ad lay out; people will spot and
recognize your ad. The best times to advertise
are February through April when women are
more interested in looking for something fresh
and new. Having a portfolio of makeovers on
your web site can double the amount of clients
you’ll bring in. It did for us.
Marc Baronian, owner of Avedis Salon & Photography is a stylist and photographer
that has been doing makeover ads successfully for 15 years. For more
information visit www.avedisphotography.com.
March 2009
12-13: SPCP Pre-Convention Events: SPCP Train the Trainer
(3/12-3/13) & Bloodborne Pathogen Standards & Evening Vendor
Preview (3/13), Las Vegas, NV (847)635-1330 www.spcp.org
email: spcp-admin@comcast.net
14-16: 18th Annual Permanent Cosmetics Convention and Trade
Show hosted by the Society of Permanent Cosmetic Professionals
(SPCP), Las Vegas, NV (847)635-1330 www.spcp.org
15: Beauty School Forum, Barristar Productions, Orlando, FL
www.barristar.com 800 SHOW-432
15-16: The Makeup Show Los Angeles, CA 212.242.1213
www.themakeupshow.com
15-17: Day Spa Expo , Las Vegas, NV www.dayspaexpo.com
16-18: Strategies Mastery, Centerbrook, CT www.strategies.com
20-22: Asia Spa and Wellness Festival, Bangkok, Thailand,
www.asiaspafestival.com
22-23: International Congress of Esthetics and Spa, Dallas, TX
1-800-471-0229 or www.lneonline.com
22-23: Spectrum International Beauty Expo, Los Angeles, CA
www.spectrumintlbeautyexpo.com
28-30: America’s Beauty Show, Chicago, IL 1-800-648-2505
www.AmericasBeautyShow.com
28-30: America’s Expo for Skin Care and Spa, Chicago, IL
www.AmericasExpo.com or call 1-800-648-2505.
28-30: America’s Latino Beauty Congress, Chicago, IL call 1-
800-648-2505 or visit www.AmericasBeautyShow.com/Congreso.
29-31: CHAMP CAMP, Orlando, FL www.inspiringchampions.com
29-30: ABA Canada Beauty Show, Toronto www.abacanada.com
29-30: Professional Barber & Beauty Show 2009, Ponce, Puerto
Rico www.sanjuanbeautyshow.net
29-30: Armstrong McCall’s Delta Do’s Hair, Skin & Nail Show,
Biloxi, MS 1-800-45-SALON or www.armstrongmccall.com
29-4/1: Strategies Incubator, Centerbrook, CT www.strategies.com
April 2009
5: Global Hair and Beauty Expo, Sacramento, CA 209-824-0041
or visit www.ghbexpo.com
5-6: Beauty School Forum, Barristar Productions, Anaheim, CA
www.barristar.com 800 SHOW-432
5-6: ABA Canada Winnipeg Beauty Show www.abacanada.com
19-20: Intercoiffure Spring Symposium, Las Vegas 800/442-
3007 or intercoiffure.us
19-20: Strategies presents High-Performance Front Desk Training,
Centerbrook, CT www.strategies.com
25-27: Proud Lady Beauty Show, Chicago, IL 312-458-9862,
708-633-6328, www.proudlady.org
26-27: ABA Canada Beauty Show Vancouver www.abacanada.com
26-27: Cosmoprof Beauty presents Spring Style Show, San Jose
CA www.cosmoprofbeauty.com
26-28: IBS NewYork, Jacob Javits Convention Center, New York
www.ibsnewyork.com
26-28: International Esthetics, Cosmetics and Spa Conference,
Jacob Javits Convention Center, New York www.iecsc.com
26-28: Strategies Business Series 4.0 - Session 1 of 4, Centerbrook,
CT www.strategies.com
26-27: Strategies presents High Performance Front Desk Training,
Austin, TX, 1-800-417-4848 www.strategies.com
May 2009
2-4: International Congress of Esthetics and Spa, South Beach,
FL 1-800-471-0229 or www.lneonline.com
3-4: Passion Intl Stylebooks 2009 Photography Competition
- Passion Haircolor Stylebook, Chicago, IL (703)359-6000 x22
3-4: JosDen International Beauty Expo, Oakland, CA,
www.josden.com or (909) 758-9333 – (866) 907-9333
3-4: ABA Canada Beauty Show Edmonton www.abacanada.com
3-4: Barnum Fashion Focus, Cleveland, OH
www.victorybeautysystems.com
8-10: Health & Beauty Expo, Vancouver, Canada www.jamexpo.ca
16-18: NCEA presents the first National Esthetic Teacher Training
(NETT) Conference, Las Vegas, NV www.ncea.tv/ns/nett.html
17-18: Salon Vision 2009 Conference “Success/Style/Spirit”,
Austin, TX contact Steve Farrer 512 415 8300
17-18: Bronner Bros. International Hair and Beauty Show,
Baltimore, MD www.bronnerbros.com
17-19: The Makeup Show New York www.themakeupshow.com
212.242.1213
17-19: CASH FLOW CAMP, Las Vegas www.inspiringchampions.com
17-19: Global Spa Summit, Switzerland, www.globalspasummit.org
17-20: Strategies Incubator, Centerbrook, CT www.strategies.com
18-20: The 14th China Beauty Expo www.chinabeautyexpo.biz
30-June 1: ProDesign~grund presents DJ Moran and Team,
Lake Tahoe, NV 1-800-235-7376
31 - June 2: International SalonSpa Business Network Annual
Conference, Amelia Island, FL, 1-866-444-4272
14 | MARCH 2009 | OHIO STYLIST & SALON
March 2009
Elite Continuing Education presents 8 Hour Continuing Education
Online Course for Salon Professionals, www .elitecme.com
15-16: Grace Albert Aesthetics Brow Design and Waxing
Academy presents Day of Brows - Day of Brazilians, Las Vegas, NV
1-888-688-2769 www.perfectbrow.com
15: Custom Eyes Workshop (8 CEU’s) Westlake, OH, (216)
832-7712 www.aestheticsetc.net
16: Designers First for Mantra presents Mantra Spring Trends,
West Chester, OH 1-800-486-0285
16: S&S Beauty Supplies presents Satin Smooth, Milford,
OH (513)831-3334; Keune: Intro to Tinta & Semi, Cincinnati, OH
(513)671-1189 www.ssbeautysupplies.com
16: Review for Successful Salon management testing presented
by Joyce Provens (eight CEU’s), Columbus, OH (614)353-5091
16-20: Westmore Academy of Cosmetic Arts presents Retro
Fashion Makeup 30’s-60’s, Burbank, CA 1-877-978-6673
21-22: Westmore Academy of Cosmetic Arts presents Beauty
Airbrush, Burbank, CA 1-877-978-6673
22: Paul Mitchell Ohio presents Trend Tour 2009 & Focus Salon
Network Forum, Columbus, OH www.PMOhio.com or 1-800-251-8427
22: Clipper Cutting presented by Joyce Provens (four CEU’s),
Columbus, OH (614)353-5091
22-23: Maly’s presents Redken Specialist Program, Perrysburg,
OH www.malys-midwest.com
23: Paul Mitchell Ohio presents Trend Tour 2009 & Focus Salon
Network Forum, Cincinnati OH; Color Club Art. Business. Discovery,
Zanesville, OH www.PMOhio.com or 1-800-251-8427
23: S&S Beauty Supplies presents Sexy: Tribes of Style, Milford,
OH (513)831-3334; Pro-Design: Show, Tell & Sell, Dublin,
OH (614)760-5515 www.ssbeautysupplies.com
23: Review for Successful Salon management testing presented
by Joyce Provens (eight CEU’s), Columbus, OH (614)353-5091
25-29: SofTap Permanent Cosmetics Training, Westlake, OH,
(216) 832-7712 www.aestheticsetc.net
29: Novalash Eyelash Extension Training presented by Karlene
Krista, Cincinnati, OH (513)520-3929 www.instantprettylashes.com
29: Advanced Facial Massage Techniques (8 CEU’s) Westlake,
OH, (216) 832-7712 www.aestheticsetc.net
29-30: Grace Albert Aesthetics Brow Design and Waxing
Academy presents Day of Brows - Day of Brazilians, Northridge, CA
1-888-688-2769 www.perfectbrow.com
30: Review for Successful Salon management testing presented
by Joyce Provens (eight CEU’s), Columbus, OH (614)353-5091
30-Apr.3: Westmore Academy of Cosmetic Arts presents Westmore
Method - Five Looks, Five Days, Burbank, CA 1-877-978-6673
April 2009
4-5: Westmore Academy of Cosmetic Arts presents Hairstyling
101 & Avante Garde, Burbank, CA 1-877-978-6673
5-6: Vicki Peters Inc. presents NAIL KAMP, Las Vegas, NV
(714)350-5219 www.vickipeters.com
5: Introduction to Swedish Relaxation Massage, Middleburg
Heights, OH (330)273-3707
5-6: Grace Albert Aesthetics Brow Design and Waxing Academy
presents Day of Brows - Day of Brazilians, San Diego, CA & Miami,
FL 1-888-688-2769 www.perfectbrow.com
5: Clipper Cutting presented by Joyce Provens (four CEU’s),
Columbus, OH (614)353-5091
6: Paul Mitchell Ohio presents Paul Mitchell Color Club - Art.
Business. Discovery, Huber Heights, OH & Twinsburg, OH 1-800-
251-8427 www.PMOhio.com
6: S&S Beauty Supplies presents Tressa / Kis, Milford, OH
(513)831-3334; Sexy Hair Concepts, Cincinnati, OH (513)671-
1189 www.ssbeautysupplies.com
6: Review for Successful Salon management testing presented
by Joyce Provens (eight CEU’s), Columbus, OH (614)353-5091
6-10: Face Up Aesthetics Institute presents Permanent Cosmetics
Beginners Class, Canton, OH www.faceuppermanentcosmetics.com
(330)966-1604
13: S&S Beauty Supplies presents Keune: Intro to Tinta & Semi,
Milford, OH (513)831-3334; Sexy Tribes of Style, Dublin, OH
(614)760-5515 www.ssbeautysupplies.com
13: Paul Mitchell Ohio presents Paul Mitchell Color Club
- Art. Business. Discovery, Cincinnati, Columbus, Zanesville &
Youngstown, OH 1-800-251-8427 www.PMOhio.com
13: Review for Successful Salon management testing presented
by Joyce Provens (eight CEU’s), Columbus, OH (614)353-5091

WHAT’S NEW IN THE MARKET
1. Smocks and Capes with Innovative Designs
Have you ever had your sleeves get wet and fall in your client’s face when you were shampooing them?
Professional Designs has come up with an innovative sleeve design on their Pro Smock that will prevent that
from ever happening again.
This attractive smock (available in many colors) has a ribbed cuff on the sleeve so the cuffs keep the
sleeves in place even though the body of the garment is made of 100 percent water repellent and hair repellent
nylon. When you need to push up your sleeves to shampoo and rinse a client, your sleeves will not get
wet, heavy, and fall in your clients face.
A front snap closure on the smock allows quick, easy removal. They are available in sizes X-small to 6Xlarge
making them something that should be on every stylist’s order list.
Professional Designs also makes a Shampoo/Chemical Cape with the same superior features. The
lightweight, waterproof material and microfiber backing technology makes it breathable and comfortable for
your client. These capes feature a snap closure that makes the neck adjustable to fit a wide range of neck sizes
while being highly durable and available in an assortment of colors.
All of these garments can be customized with your name or logo by silk screening or by embroidery and
Made in the USA. For more information call 800-696-3304 or visit www.prodesignssales.com.
2. Marketing Advice for Salons and Spas
12 Months of Marketing is more than 100 pages of marketing, event and promotional ideas directly
constructed for the beauty industry. Breaking down the what • where • when • why • how of marketing
the salon and spa business, this is a themed, comprehensive calendar of ideas and inspiration for events,
promotions and advertising. Included is a step-by-step guide with content easily implemented regardless of
the volume of their business and independently of any manufacturer’s product line.
Instructions for gathering client and prospect contacts, resources, setting up cohesive marketing plans
for every month and planners for tracking results are laid out; all that’s left for the salon or spa professional
to do is to choose which campaigns to feature and implement.
Free downloadable collateral and templates are provided online to enhance the effectiveness and increase
the value of 12 Months of Marketing. For more information, contact Elizabeth Brown at elizabeth@1
2monthsofmarketing.net or visit 12monthsofmarketing.net.
3. Number 4 High Performance Turns Up the Volume
Now your hair can have the volume, shine, softness, and the color. Number 4 High Performance Hair
Care introduces its Fleurs de Temps Volume Collection.
Fleurs de Temps Volumizing Shampoo is all about big hair in the most modern sense —weightless
body, amplified volume, touchable texture and endless shine. The rich foaming formula contains the four
signature Liquid Complexes and an advanced delivery system to take beneficial botanical ingredients and
infuse unique anti-aging, strengthening, color preserving and purifying results.
Fleurs de Temps Volumizing Condition weightlessly achieves fuller hair, amplified volume, enhanced
shine and superior condition. It’s detangling power and anti-static feature assures that your super soft hair
will definitely keep up in any weather conditions.
Number 4 High Performance Hair Care products are 100% vegan, sulfate-free, gluten-free and paraben-
free. For all inquiries, email concierge@number4hair.com or call 1-800-507-6250.
4. Enjoy the Benefits of Anti Aging Skincare
Vagheggi Skincare has announced two additions to their premier DL Anti Aging line. The Pure Restoring
Cream prevents signs of aging, and restores skin’s luminosity through deep hydration and UV filtration.
Expect a visible reduction in the appearance of wrinkles, leaving the skin looking more compact and elastic.
The ideal companion to Pure Restoring Cream is Vagheggi’s Instant Perfect Serum. This innovative
product is essential for long-lasting shine control, smoothing the skin’s texture and minimizing pores. Once
applied, the serum is rapidly absorbed into the skin, leaving an appearance of hydration and density without
looking or feeling greasy.
For information contact Sachmode Intl. 1-888-708-0851 or visit www.Vagheggiskincare.com
5. Doop Extremely Addictive Hairgear
The United Haircompany of Amsterdam announces the addition of two new items to the Doop line of
hair styling products. New to the lineup, The Switcher is a pliable fibre mud, which helps create that “sleazy,
surfy, messy” look or a straight, sleek finish. It keeps strands soft with a light hold but also makes hair feel a
little “second day” dirty with a slightly wet finish.
Also new, The Ruler by Doop is perfect for that “choppy & grungy” surfer style. This non-greasy, high
hold shaping paste is best suited for medium lengths and offers maximum re-style-ability.
Pronounced “dope” in Dutch, this professional line is inspired by the creative youth in urban hotspots
like Amsterdam, Tokyo, London, New York, and Los Angeles.
For more information on Doop products, visit www.doopproducts.com or call (323) 888-9801.
Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind
at editor@stylistnewspapers.com or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.
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© 2009. A l Rights Reserved. www.salonsblog.com | Elizabeth Brown | Be InPulse Marketing, Branding & Design, Auburn, Washington
A revolutionary styling, finishing and conditioning product line.
OHIO STYLIST & SALON | MARCH 2009 | 1