You've Graduated... Now What? - Stylist and Salon Newspapers

In this issue...
4
7
10
Beauty Business Buzz
Growing and maintaining your
client base will be a constant
throughout your career, knowing
what to do is critical to your
success and a skill every stylist
must cultivate. Charlene Abretske
offers methods and techniques to
help grow your clientele.
Blue Highways
No one gives you success. It is
the product of deliberate design,
execution and completion of task
in alignment with the intended
outcome in mind. Success occurs
by design, not by default. Indeed,
success is an inside job.
3 Months of Marketing
No matter how talented you are
or how well you treat your clients,
there are other people who “do
what you do.” There are many
ways to build business when
you unleash the same creativity
in your marketing that you do in
your craft.
Cosmetology 101 . . . . . . . . . . . 3
Increase Your Potential. . . . . . . . 4
Beauty Business Buzz . . . . . . . 4
Rules School Didn’t Teach. . . . . . 5
The Nail Extension. . . . . . . . . . . 6
Building Your Clientele. . . . . . . . 6
Blue Highways . . . . . . . . . . . 7
COVER CONTEST WINNERS . . . 8
Esthetic Endeavors . . . . . . . . 9
Three Months of Marketing . . 10
Ohio Cosmetology News. . . . 11
Classifieds . . . . . . . . . . . 12-13
Better Business . . . . . . . . . . 14
Calendar . . . . . . . . . . . . . . 14
What’s New in the Market . . . 15
On the cover...
2009 Ohio Stylist
Cover Contest Winner
Amanda Bruce
Westlake, OH
2 | JUNE 2009 | OHIO STYLIST & SALON
You’ve Graduated... Now What?
From the Editor
Lisa Kind
“Whatever you are, be a good one.”
Abraham Lincoln gave that advice and it’s
still good advice for new graduates setting off
in the beauty industry.
If you recently graduated from cosmetology
school do you even know where to
begin? You are not alone; there are many
good beauty professionals who have gone
before you.
June’s issue of Ohio Stylist is full of ideas
and suggestions written by them for the
newly licensed professional on just how to
start their career on the right track.
On page 5, business coach Lauren Gartland
offers rules your beauty school didn’t
teach you. She suggests creating a vision
statement
for your life. Envision your ideal
career before you even begin and then believing
you will achieve it.
Jerry Tyler stresses in his article on page
7,
that success is an inside job. Without a
clear and concise vision of where you want
to arrive, how will you know you are on your
way? He suggests that success “is the product
of deliberate design, execution and completion
of task in alignment with the intended
outcome. Success occurs by design, not by
default.”
So you graduate from school… what do
you do next? One third of running a successful
business is customer service, one third is
business skills, and the last third is technique.
Vicki Peters, page 6, offers some survival ideas
to can help start you on the right foot.
Growing and maintaining your clientele
will be something you continue throughout
your career. On page 4, Charlene Abretske
offers techniques on establishing your client
base. “Knowing what to do is critical to your
success and a skill every stylist must cultivate.
Targeting your efforts to make sure you are
looking for clients who fit into your schedule
is critical to your success.”
Esthetician, Judith Culp understands the
importance of learning the right techniques
to put yourself in high demand. But finding
the necessary advanced training, especially in
the field of esthetics, can be quite challenging.
On page 9, she suggests you beef up your
education in other areas such as business,
science and advanced training.
With over 150 entries, the 2009 Ohio
Stylist cover contest winner was a tough
decision. Congratulations to cover contest
winner, Amanda Bruce from IBI David Salon
in Westlake. Turn to page 8 to learn more
about Amanda and see second and third
place winners, Enzo’s Salon & Spa Team and
Ambience SalonSpa Design Team along with
an incredible group of honorable mentions.
Congratulations and thanks to all who participated
making the winners truly tops in their
profession.
is beautiful
And So IS EvERY WomAn bEIng tREAtEd FoR CAnCER.
HElp uS CARE FoR All oF tHEm And gIvE tHEm tHE HopE
is beautiful
And ConFIdEnCE tHEY nEEd to FACE tHE CHAllEngE
oF A lIFEtImE. SuppoRt look good. ..FEEl bEttER ®
And So IS EvERY WomAn bEIng tREAtEd FoR CAnCER.
HElp uS CARE FoR All oF tHEm And gIvE tHEm tHE HopE
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about themselves, just when they need it most.
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It’s not just a good deed, it’s a beautiful thing.
overcome appearance-related side effects and feel more beautiful and confident. In one 2-hour workshop,
caring professionals like yourself teach women simple beauty techniques for skin and nail care, makeup
application, and coping with hair loss. Your expert advice and support can help these women feel better
about themselves, just when they need it most.
For more information please visit us on the Web at www.lookgoodfeelbetter.org or call
your local American Cancer Society or 1-800-395-LOOK (5665).
It’s not just a good deed, it’s a beautiful thing.
Ohio Stylist & Salon
Volume 10, Number 6, Issue 114
June 15 - July 15, 2009
Published monthly by
Holland Graphics, Inc.
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Publisher
Managing Editor
Production Manager
Advertising Director
Art Director
Classified Sales
Linda Holland
Lisa Kind
Joel Holland
Marcy Avenson
Erica Gibson
Kelly Smith
Contributing Writers:
Judy Culp, Jerry Tyler, Vicki Peters,
Charlene Abretske, Neil Ducoff,
Elizabeth Brown, Jenny Hogan, Kerrin Delaney
Ohio State Board of Cosmetology
Kevin L. Miller, Executive Director
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Cosmetology 101 -- Getting the Most Out of Your Education
by Kerrin Delaney
You have just learned on the national news
that cosmetology is one of the top new careers.
So you purchase your kit full of all the
right tools, buy your uniform and officially
enroll in beauty school.
That was the easy part. What you do next
will determine whether you become the
beauty school superstar, ready to conquer the
world of beauty and esthetics or just blend into
the crowd because you hesitate to show your
true colors.
Lakia Jackson, president of P&A Scholars
Beauty School located in Detroit, Michigan
understands how tough it can be entering the
real world after graduating cosmetology school.
Jackson and her staff of beauty professionals
are an example of what is necessary to learn
“the next level in beauty education.” Not only
do their students learn the basic skills necessary
for becoming certified, they go beyond
with lessons to keep them on the path to
industry success and personal growth.
Jackson offers the following tips to help
current students make the most of out their
cosmetology schooling.
Take Your Investment Seriously. As
a cosmetology student, you have already
invested the money in your beauty school
education, so while you are still enrolled
you need to take everything seriously. From
studying for your next exam, to participating
in class discussions, current students can also
stay on top of industry trends by subscribing
to publications including national consumer
magazines and national trade magazines and
beauty newspapers.
According to Jackson, “Memorizing theory
is important, yet it is essential that you can
explain it. Do not become a student who falls
into the habit of treating cosmetology school
like high school for adults. This is the time to
gather all the information you need to make
the most out of your future career as a salon or
spa professional.”
If beauty school becomes a chore, Jackson
suggests reevaluating why you enrolled, and decide
whether or not you want to continue your
education. “The amount of material you need
to cover can seem overwhelming, but don’t
get discouraged. If this is a career you want to
become successful in, you need to stay focused
and keep unnecessary distractions at bay. You
will thank yourself once you get your diploma
and certification in hand,” says Jackson.
Practice Makes Perfect. Just like a
professional athlete who practices day in and
day out for the big competition, you need to
continually practice your skills and techniques.
One of the great things about cosmetology
school is that students are not expected to be a
shear genius overnight.
Cosmetology school is structured to
provide you with the foundation you need
to perform basic services, and to equip you
with information you need to pass the state
cosmetology licensing examinations. What you
do with the training you receive is up to you.
According to Jackson, here are a few ways to
sharpen your hands-on cosmetology skills:
• Regularly swap creative hair design services
with other students.
• Participate in practice examinations prior to
your testing days.
• Volunteer your services to community and
non-profit organizations.
• Work as many floor hours as you can. It is
always better to go above and beyond what is
expected. The more practice you experience,
the better your skills will be.
• Apply for an internship opportunity or
become an apprentice at a salon or day spa.
• Attend as many seminars that are offered to
you as a student. Keep in mind student rates
are much lower than professional fees for
career-building seminars.
Treat Yourself Like A Business. Even
though you are a student, you are preparing
yourself for a career in business so adapt to the
mindset of a businessperson. One of the most
important things a business can do is maintain
a consistent image. This is called “branding.” It
sets you apart from competitors, defines what
you stand for, and offers a way for customers
to identify with your brand.
If you’re studying to become a hairstylist,
nail technician or makeup artist, would
someone be able to tell by how you dress, and
groom yourself? If you want to be taken seriously,
then you need to become a representation
of what you’re selling.
Brand yourself. Everything from your
clothing, hairstyle and work ethic should all
reflect your education and skills. It’s essential
that your image and your business skills
become representative of your profession and
your target audience.
Make the Most Of Your Beauty School
Education. The statistics don’t lie. The
increase in cosmetology school enrollment not
only represents a need for people to diversify
their skill sets, but it’s also a successful
reflection of our growing billion dollar beauty,
health and wellness industries. A professional
career in beauty care is a great way to take your
passion for hair, makeup, skincare, spa care or
nails to the next level. Study hard, be passionate
about your goals, and position yourself
as the next professional that sets trends, and
becomes the voice of a booming industry.
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OHIO STYLIST & SALON | JUNE 2009 |

Increasing Your Earning Potential
by Gail Brook
Now that you are certified to color hair, there is an entire beauty industry waiting to
help you become much sought after as a professional. You have heard the stories of super
salaries and seen the TV super stylists producing multi-million viewer (and $$$) shows.
How do you achieve that for yourself? It all starts with selling yourself as a professional
business person. We develop and project a professional image by learning and increasing the
biz and technical side, not just the hair duties.
Here are some valuable tips to promote your profession:
Know Your Products: Due to the enhanced media information available today through
the internet, the public has never been more aware and informed of what they use for their
body, skin and hair. It is your job as the professional in haircoloring to be aware of, at least,
the main contents and benefits, as well as any warnings of the products you use.
Safety First: Good haircolor is a science and you work in the chemistry lab. Use safe,
good quality products and keep MSDS sheets on hand for your clients.
Customer Service: People seek out and are willing to pay extra for good professional
services, safe and high quality products, and excellent customer service. You will need to
help your client understand what their color problem is and the technique you, as a professional,
will use to fix it.
They work harder, faster-paced, and more efficiently than at any other time in history
and are expecting the same of you. Rev up your client awareness factor and respect of their
time, beauty needs and expectations. Good customer service will increase your capability to
charge well for your services and set you apart from other colorists.
Networking/Advertising: You will meet many talented, more experienced and
knowledgeable colorists along the way. Ask them if you can observe a special color process
or consult them with reasonable questions. Most people are flattered when asked for advice
and have a bit of the teacher in them. With the implementation of Facebook, My Space,
chat rooms, and more recently like Twitter, these inexpensive ways of advertising is a great
source of networking to new clients and other, business-minded hairdressers.
Gail Brook is the director for Color Express, a manufacturer of anti-oxidant hair color additives. (888) 847-7633 or visit www.colorexpress.org
Establish Your Client Base
Beauty
Business Buzz
Charlene Abretske
“What is the best way to get new clients?”
There is no magic bullet to make the clients
suddenly appear and love you forever.
What it does take is consistent good
habits, innovative ideas, and plenty of work.
The race to establish your client base is not a
sprint that is fast, furious and done quickly.
Growing and maintaining your base will
be a constant throughout your career, knowing
what to do is critical to your success and
a skill every stylist must cultivate. Targeting
your efforts to make sure you are looking for
clients who fit into your schedule is critical to
your success.
When you apply the
following methods and
techniques consistently,
your base will grow.
• Cause Marketing/Community
Involvement: Find
a cause, organization
or choose an event
that represents what
your business stands
for and what you
feel passionate about.
People like to see you
• Internet Networking: Myspace, Facebook,
Twitter, and Linkedin are just a
few of the sites that are cropping up and
gaining popularity rapidly. Create fan
pages on these sites this will keep you in
front of your clients on a regular basis
and will change the way you do business.
Anywhere where you have an audience of
five or more people who have an interest
in you and what you do should be utilized.
Yelp and Kudzu are great consumer ratings
websites where people can see what others
are saying about you and your services.
Beauty industry services are very personal
and many times prospective clients want to
know what people like themselves think of
you and your work.
• Cross Promoting: There are ways to approach
other businesses and I recommend
all of them. Get creative, meet other small
businesses you can support and they will be
more likely to support your business.
• Fishbowl/Vase/Box: Offer services to
employees of another business your target
market also frequents, those employees
will be excited and you will get a better
response if they have experienced your
service. Ask if you can place a Fishbowl/
Vase/Box in their business for a special offer
of a free haircut, facial, or massage attached
Targeting your efforts
to make sure you are
looking for clients who
fit into your schedule is
critical to your success.
somewhere on the vessel. This is for the
purpose of collecting names and contact
info of the patrons of that business. Collect
them weekly (or when you have down
time) then call and let them know they are
a winner.
• E-marketing exchange: Exchange email
addresses with another business and ask
if you can offer their clients a special offer
and vise/versa. Two client lists are better
than one.
• Gift card exchange with another business
by giving gift cards to the top clients of
your business partners and ask them to do
the same for you.
• Join Networking Organizations: Le
Tip, chamber of commerce, etc., any
networking organizations where you can
meet face to face with the
participants. Choose an
organization where they
encourage a lot of interaction
with each other.
• Business Cards: Your
business cards should be
in the hands of clients
who can get you in touch
with New Renters
packages at Apartment
Complexes; Large corporations;
Hotels; Colleges;
Schools.
Now that you have worked so hard at
bringing in the clients there are two critical
and key factors to insure you keep your
clients coming back.
• Rebooking the clients you gave so much
effort to get continues your success. You
want to retain as many clients as possible
and consistently asking every single client,
every single time to rebook will help you
keep them.
• Keeping in touch with your clients on a
regular basis keeps the relationship going
even between appointments. The easiest
way to do so is by utilizing e-marketing for
your clients to give them a “Hi, I am here
and still want you as a customer,” to let
them know you care is simpler and easier
than you might think. Make sure you use a
service specifically designed for e-marketing,
not only will you have a reporting
capability but you will have much better
results than from your personal email
address.
Charlene Abretske is a business advisor with Your Beauty Network and
supports salons and spas with growing their businesses through on
demand back office tools designed for beauty professionals. For questions
about how Your Beauty Network can help you, please contact Your Beauty
Network toll free (866)364-4926 or email info@iybn.com.
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| JUNE 2009 | OHIO STYLIST & SALON

Rules Your School Didn’t Teach You
By Jenny Hogan
Congratulations. You have graduated and
are now a working beauty professional.
Yet your education is still incomplete. You
need to learn the rules your beauty school
didn’t teach you.
It’s time to go beyond the chair from
simply having a job to designing and creating
your career.
Lauren Gartland, founder of
Inspiring Champions, a business
and coaching company offering
live training seminars, coaching
and leadership services helps
thousands of salon and spa professionals
each year to dramatically
increase their incomes while
keeping a work-life balance.
When Gartland first started
her training company, she realized that you
cannot win a game that you don’t know how
to play. “There was an epidemic in the beauty
industry,” Gartland noted. “Few cosmetology
schools teach business training. Our goal is to
bridge the technical skills of technicians with
business skills.”
Here are a few beginning rules to learn
and start implementing in your business:
Rule Number One – Believe in Yourself
The first step towards building a successful
career is simply to believe that you can.
“Sometimes our biggest obstacle to overcoming
challenges and reaching our goals is simply
our belief in ourselves and our abilities,”
Gartland stressed.
Consider this: in 1954 in Oxford, England,
Roger Bannister became the first man
to break the four-minute mile. Doctors said it
was physically impossible. Yet once he broke
that record and the world saw that it was
actually possible – within 45 days, 16 other
runners had broken it too. Once the belief
was there, others soon overcame the obstacle.
The most valuable lesson for salon and
spa professionals may simply be that once you
believe in yourself, you can achieve any goal,
once you take action.
Rule Number Two – Envision Your Career
To begin your career plan, create a vision
statement for your life. Write down in very
precise language your ideal day and the type
of business you desire. Include details.
Exactly how much money do you want
to earn? “Often, salon and spa professionals
don’t yet see the true potential of how much
they are capable of earning or they may
have the subconscious belief that they aren’t
worth it,” exclaimed Gartland. She urges
beauty professionals to aim high when they
estimate their earnings – with the goal of
doubling their income, or specifically to earn
$100,000 or more.
Now what type of client do you want to
attract to your salon chair? Make a list of their
qualities. Once you do this, you will soon
start recognizing your ideal clients all over
town. Much like when you buy a new car and
you start seeing that car everywhere – when
you identify your ideal client, you will start
to notice them. When you do, make sure you
are ready to invite them to visit your salon.
The most valuable lesson for salon and spa professionals
may simply be that once you believe in yourself, you
can achieve any goal, once you take action.
Rule Number Three – Market Yourself
Instead of waiting for clients to come find
you and hoping that your appointment book
will suddenly fill up – take the steps to attract
those new clients.
Gartland advises: “Your first marketing
tool is yourself. Your image is everything; we
all know we get one chance to make a good
first impression. You never know where you
might bump into a great potential client. If
you are giving out the message you love what
you do and you want to serve others, then
clients will start finding you.”
Dress like the type of client you would
like to attract and always have business cards
ready to hand out. They should be professionally
printed and have a “WOW” factor
that makes you stand out. Remember to give
them out to people you meet in your everyday
life, to your waitress when you’re eating
out or the nurse at your doctor’s office.
Rule Number Four – Take Action
“Arrive at work half an hour earlier and
go over your schedule,” explained Gartland.
“Look at the openings in your book and see
them as opportunities to create multiple
services.” If a client has a gap after their
booking, could you up-sell them for a glossing
treatment? If you feel a particular client is
a good candidate for highlights or haircolor,
could you take the extra time to add a consultation
and advise them, perhaps looking
through some stylebooks? They could just
go for a haircolor makeover on the spot, or
maybe you’ve planted a seed that will result
in their wanting haircolor on the next visit.
Think about which clients will buy
products and what would benefit their needs;
then you can plan ahead to up-sell them.
If you have cancellations, don’t just take a
break. You could send out emails to your
other clients with a special offer; “Today
Only – 25 percent off your haircutting service,”
to fill the empty spots.
Rule Number Five – Work Smarter
Get training to learn how to conduct
the client consultation, how to implement
upselling, how to properly retail professional
products and how to successfully pre-book
appointments. This instruction shows beauty
professionals how to increase their incomes.
Yet what they are really learning is how to
work smarter, not harder, while also providing
more benefits and
results for the client.
By creating ways
to be of greater service
to your clients,
you are increasing
your client loyalty
and altering their
perception of your
commitment.
Rule Number Six – Fail Often
“The greatest failure is being afraid to try.
If you’re not failing – you’re not playing the
game full out,” says Gartland. You will always
be putting yourself on the line when you are
marketing yourself, offering new services to
clients, advising them on products or prebooking
their appointments.
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Sunday - August 9, 2009
12:00 pm - 4:30 pm
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What if they say no? “A no today could be
a yes tomorrow,” she said. “Do not let your
excuses steal your dreams. People who have
failed the most end up succeeding the highest.
Keep on trying. Trust the process. The
results will come and it will become effortless.”
Gartland emphasizes that if clients say
no, what that really means is that you haven’t
shown them enough value. Educate your clients
on your services and products and offer
them more value during their salon visit.
“Ultimately, you should be giving an
experience to clients instead of just a salon
or spa visit,” concluded Gartland. “You can
provide them with real solutions instead of
just products and services.”
Now is the perfect time to learn the
rules your school didn’t teach you and begin
implementing them every day. Start designing
the career and life you’d like to live. You
will earn more money, yet money is simply a
reward for achieving the real goal of having
your dream career and life.
Inspiring Champions is a business and coaching company offering live
training camps, coaching and mentoring services, webinars, audio tapes
and educational resources. For more information call 800-496-9305 or visit
www.InspiringChampions.com.
For more information and/or to register
Call 419-346-7699
www.foolproofupdoing.net
OHIO STYLIST & SALON | JUNE 2009 |

Only the Strong Will Survive
The Nail Extension
Vicki Peters
Did you know that as little as 25 percent of
nail tech graduates actually succeed in the nail
business? It’s a sad statistic but it is reality.
Having been in the business for 27 years,
I have seen it change tremendously, including
the students. More than ever, we are seeing a
trend where mature women come to school
seeking second careers after their children are
grown, after retirement or they are feeling the
need for a career change.
Back in the 80s, most students were in their
early 20s but now it seems they are older. This
isn’t a bad thing since the education we receive
in beauty school does not really prepare us for
all we need to know to work in a salon. If the
graduate has life experience and other work
experience, they usually are more successful.
So you graduate from school… what do
you do next? We know we need more training
to succeed and find work. It’s difficult and
only the strong will survive. Keep in mind,
one third of running our business is customer
service, one third is business skills, and the last
third is technique, so here are some survival
ideas that can help:
BUSINESS SKILLS
The first thing you need to do is write
a résumé even though you do not have nail
experience. The new salon will want to know
your background and strengths and your
career aspirations.
You also need to compile a list of what
you want in a salon and that may take a little
interviewing to figure it out. Do you want to
become an employee or rent a station? What
does your state allow? What kind of salon do
you want to work in and do they have a call for
nail services? Can you build a clientele off the
clients that already frequent the salon?
You will need to think about business
licenses, liability insurance, designing business
cards, commission scale, and your bookkeeping
and marketing plan. You will need
to market yourself and your services to local
businesses and potential clients in and out of
the salon. Sitting there waiting for the phone
to ring is not enough.
Reach outside the beauty business for business
skills, there are books and plenty of online
information that you can research to know
what you need to be doing. Depending on
salons to help you may not be available.
CUSTOMER SERVICE
Again reach outside the beauty business
for customer service ideas. Remember that
the experience of your service should be your
strongest customer service skill. Taking care
of the client is priority in capturing a loyal
clientele. Always accommodate, listen to their
needs, follow up with cards and thank you
notes, call to remind them of their appointments
and work the edges of your service with
special treatment. Be consistent with greeting
your clients and walking them to the door to
close the service. Little things mean a lot and
add up to loyalty.
TECHNICAL SKILLS
Although your technical skills are not quite
there when you get out of school there are
plenty of options to get your skills up. First,
understand there is not a program out there to
help you – you need to explore your options.
You can train privately with a seasoned nail
tech – which is going to be the most beneficial.
Find a local tech that will train you oneon-one.
Make the investment, it will be the
best money spent. She can teach you control
of your liquid and powder for acrylic, gel application,
filing and shaping techniques, how
to finish nails properly and many tricks of the
trade you won’t learn in school and raise your
skill level right away.
Classes are not aplenty but they are out
there. Manufacturer classes and non-product
are usually found in the back of magazines
such as the Stylist, local distributors, online
in web sites and on www.beautytech.com.
Subscribe to every trade magazine you can
find and spend time searching the Internet.
You will be amazed how many websites have
technical nail information.
Trade shows are a must. That is where
you can network and see new techniques and
products and keep you in touch with your
industry. Small or large, every trade show is
worth going to and many you will have to
travel to so make the commitment to attend at
least two a year.
Your distributor can also be a link to
information if the sales team is on top of the
industry. Some are and some are not. If you
find a product distributor that is savvy, you can
benefit from their knowledge and information.
Perfecting your skills is the most difficult
of all. Practice, practice and more practice!
But most important – don’t give up. It’s
going to take a while to build your clientele,
and you may switch salons until you find the
right one for you. Position yourself so you can
learn and build your business and have a plan.
It’s a fact that a good nail tech can make a good
living, even in this economy. Doing nails for a
living is a very gratifying, artistic, social way to
make a living and if you make the effort, you
will be successful.
Vicki Peters is a 28 year veteran master nail tech, competition champion,
judge, international educator, author and manufacturer and serves on the Nail
Manufacturer Council. For more information visit www.vickipeters.com or
email her at Vicki@vickipeters.com.
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Building Your Clientele
by Debbie Doerrlamm
Is your book a little empty? Then it’s time to learn all about client referral.
Eventually you will have to learn when to stop your referral program and start turning
away clients in droves. It may not be the fastest way to build your book, but it works and
works well consistently.
Retaining clients: Always pre-book before the client leaves. Never let them go out
your door without booking their next appointment or you may not hear from them again.
Send thank you cards to every new client as that will keep your name in the forefront
of their address book. Offer an incentive to rebook within a certain time frame.
People love something for free or discounted, especially around their birthday. Send
your steady client a postcard offering a small upgrade or a free gift about a week before the
date.
An appointment reminder call, email or text message is a sure way to keep the noshows
from no-showing you.
Getting new clients: My own referral program was using a local high school girl’s
popularity status. I adored this kid and she adored her nails. I made a deal with her. Every
warm body you send me -- you get a free fill.
Then I made a deal with each of those referred. Every warm body you send me -- you
get five dollars off your next fill. Cost: Your time and a few business cards. Within nine
months my book was solid and I hired someone to pick up the overflow.
Within two years these kids started to leave for college; they also started to refer me to
their mothers, aunts, boyfriends’ mothers, boyfriends’ sisters, and the list goes on.
Posting to places such as Craig’s List www.craigslist.org or Yahoo Local local.yahoo.
com can help bring in new clients. Cost: Your time. Do your research before posting to
see what other similar business have posted in these ads.
Give each client five of your business cards at each appointment. Ask them to hand
out your card to anyone who compliments their hair/skin/nails/toes or mentions they
need a new salon. Offer them a free upgrade to a premium service for each referral that
comes in. Cost: A few business cards.
Donate gift certificates to local fundraisers. Your business name will be announced
and possibly listed in the program for every attendee of the event. Cost: Your
time.
Network, Network, Network - Join your local Chamber of Commerce. A little
bartering can lead to big business! Always carry your business cards and a salon menu.
Your nails and hair should always be in tip-top condition. Anyone who comments should
be handed a business card and an offer of a free gift or service upgrade.
Setting yourself and salon apart from the others is a constant task. If your client list is
not growing the way it needs to be, you need to start evaluating your menu and surroundings
as the client sees it.
Sit in the client’s spot for a few minutes. Look around and what do you see? Is your
shop, tidy and clean or does the client see a pile of stuff over your shoulder or in the mirror?
The most important thing the client should be seeing is your retail area. You should
mention at least one item you retail during each service.
Evaluate your service menu every six months. Make your services stand out by being
creative in the descriptions. Keep the menus fresh and up to date, getting rid of services
that have not sold.
With each client at your station, review a home care plan, and offer suggestions of recommended
products to purchase for home maintenance. Keep any conversation middleof-the-road.
Gossip, religion and politics should never be discussed at your station with
your client.
A nice touch would be a follow-up call to the client a few days after the initial appointment
to inquire how their nails or hair is holding up.
Your salon website should be kept fresh and up-to-date with full contact information
on every page. Today it does not cost a fortune, nor do you need to be a computer expert
to create and maintain a professional looking website that showcases your salon.
Keep the fire burning by continuing your education at classes and trade shows. When
you are excited about what you do, the client sees or senses this and will refer you to her
friends.
Overall do not be afraid to experiment with different types of referral programs and
promotions. If it works, great, if not file it in the “chalk this one up to experience” pile.
Staff input and networking will help keep your promotions, salon and you fresh and
motivated.
| JUNE 2009 | OHIO STYLIST & SALON

Success Is an Inside Job
Blue Highways
Jerry Tyler
So, you have passed your State’s exam and
received your license.
It’s similar to going to Driver’s Training
School, taking the exam and receiving your
license. But as a future beauty professional,
you now have the opportunity to make the
world beautiful, one head at a time.
At this time you may be pondering the
age old quandary, “Where do I go from here?”
In my journey as an educator I am often
confronted with a room full of future professionals
in training. Often up to 50 percent
of the class can’t even answer this simple
question: “Why are you here? What do hope
to achieve as your desired success?”
Many don’t even realize their success, or
lack of, is solely in their hands. Many who
know they want success feel it is something
beyond their control. They believe if they are
successful it is by some happy accident and
they really had nothing to do with.
No one gives you success. It is the
product of deliberate design, execution and
completion of task in alignment with the
intended outcome in mind. Success occurs
by design, not by default. Indeed, success is an
inside job.
It works from the inside out. Success is
the end result of achieving your desired goals.
Wynn Claybaugh, noted motivator, has a great
saying, “If it’s meant to be, it’s up to me.”
In such a reactive society where most
people are waiting for someone or something
to make things happen for them, it is
of little wonder the truly successful are so
because they don’t just show up, they arrive
on purpose!
They own their success. It is something
that is already theirs to have and claim as their
own. They act, they don’t wait to be acted
upon. Their purpose is the practice of positive
action. They are “proactive.”
While successful people are always active
and engaged, they tend to work smarter not
harder, but they always extend themselves
beyond what is the expected norm. They are
constantly pushing the barriers outward and
they never stay stuck in a comfort zone.
You can’t stand still and expect to move
forward at the same time. Successful people
welcome and embrace change while continually
creating new landscapes and enjoy being
part of that positive process.
It is amazing how few know what they
hope to achieve when first entering our
industry. We are not given life’s operation
manual with instructions to “begin with the
end in mind.”
Without a clear and concise vision of
where you want to arrive, how are you going
to know how to get there or even when you
are at your intended destination? Without
a clear vision of where you want your life’s
journey to take you, it is no wonder there
are so many disenchanted people wandering
through their lives. They are really LOST!
Successful people practice the process of
“Personal Vision.” They know where they
want to go and are aware of where they are
in relation to where they want to be. With
unwavering faith, they put all their energy
into action and don’t stop until they reach
their intended goal.
They maintain alignment between their
vision and present actions to make sure they
are in harmony. How do they know when
they aren’t? When harmony is achieved,
everything flows effortlessly. When conflicts
arise, that’s a sign there is a barrier to the
completion of the goal. Once the vision and
action are put back into their intended place,
harmony prevails and the journey continues.
Personal vision works with the use of
“Mission” and “Vision” statements. These are
the personal blueprints or agreements made
that define what success means to you. It is
a personal constitution you can reference to
see if your actions are in alignment with your
purpose or vision. These statements usually
define what success will be, what actions will
be required, and then what are the desired
results. This “Be, Do, Have” model is the
foundation of every successful personal vision
statement.
After positive personal action and vision,
the next most important component
is the practice of positive choice. Again, the
mandate for alignment comes into play here.
Remember the path to success is a matter
of choice not chance. Are our choices in
harmony with our desired purpose as to the
use of our actions to make things happen?
If the choice is made in alignment with our
purpose the end result is positive. Conversely,
if we are out of harmony with our purpose as
to our choice of actions, the result is usually
negative.
If your passion was to be the world’s
best colorist and to achieve this goal you got
the best and most intensive education, your
knowledge and skill could well put you on
the way to your intended goal by choosing
action in alignment with your desire.
If, on the other hand, you chose to stay
with only the minimal skills you left beauty
school with, only growing your ego by being
a “legend in your own mind,” then your skills
wouldn’t match your description and that
lack of alignment would hinder the pursuit of
your goal. Always remember, between what
you are given and how you deal with it or
respond to it, there is a choice.
At the end of the day the greatest gift and
Coiffure Cocktails 2 for 1
yet the greatest responsibility we have is to
know we are the masters of our destiny. We
define what success is to us personally and
professionally. Define your success by what
you want.
We need to spend more time at the beginning
of the journey knowing what and who
we want to be. Then we need to keep those
dreams as thoughts guiding our actions with
positive choices. Never forget that what we
think about, we bring about. It has been said
that human thought is one of the most powerful
forces in the universe.
So at the start of our journey to guarantee
our long term hope for success, we need
to constantly be aware that the potential for
continued abundance, is within our grasp.
Although it may not be realized, it dwells
within us and it is indeed an “Inside Job.”
Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective
on the solutions and challenges facing the beauty industry. Jerry Tyler has
been a stylist since 1975 serving as the former artistic director for Vidal Sassoon
Academy and currently as Director of Education for Carlton Hair salons.
He is also a licensed cosmetology instructor and has served as President of
the California State Board of Barbering and Cosmetology.
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OHIO STYLIST & SALON | JUNE 2009 | 7

First Place Winner
Amanda Bruce
IBI David Salon - Westlake, OH
Hair: Amanda Bruce; Makeup: Leia Hohenfeld
Photo: Csaba David; Model: Elizabeth Kelly
Second Place
Enzo’s Salon & Spa
North Royalton, OH
Hair: DJ Victory, Sarah Weist; Makeup: DJ Victory
Photo: George Remington
Model: Shannon Klepper
Third Place
Ambience Salon Spa Design Team
West Chester, OH
Color: Elizabeth Maletta; Cut: Juliet Ostrander
Makeup: Christina Chevalier; Photo: Michael Chevalier
Model: David Maletta
Congratulations
Amanda Bruce of
Westlake, Ohio!
Ohio Cover Contest 2009
Amanda Bruce might seem like a novice hairstylist
since she’s only been doing hair for three years, but her
expertise is way beyond her years.
Her winning entry exemplifies her quality training
and education and shows the reason why she is the
winner of the 2009 Ohio Stylist Cover Contest.
Amanda is a Brown Aveda Institute graduate. She
joined IBI David Salon in October 2006. After successfully
completing her In-Salon Apprenticeship Program,
she added to her color, cutting and style knowledge
with additional Aveda training in Cincinnati. Amanda
is also fortunate to have received intense training with
Vidal Sassoon Academy in London.
As the haircutting coach for the salon, Amanda has
to keep up on her education. Several times a year she
attends educational events to learn the new seasonal
trends. “I love to teach and have always wanted to be a
hairstylist,” she exclaimed. “Lifting up someone’s selfesteem
every day is the best feeling in the world.”
IBI David Salon & Spa is an Aveda concept salon
in Westlake, Ohio owned by master stylist Ibi David.
“Ibi has very high expectations for us and her salon,”
remarks Amanda. “Our motto is ‘To make you look
and feel good – beyond your expectations.’ Our salon
is gorgeous and all of our stylists are very talented and
educated.”
The photo shoot for the winning cover, held on
location at the salon, used amateur photographer
Csaba David, Ibi’s husband, and makeup artist Leia
Hohenfeld.
“I wanted to show the latest trend with an edgy
twist,” said Amanda. The model, Elizabeth Kelly is the
lead singer in a rock band called the Dreadful Yawns.
Bruce wanted to create a cut and color that would fit
her lifestyle and express her creative, daring personality.
“I wanted it to be stunning and fierce,” she laughs.
“The cut was mostly freehand and very visual. I love
freehand cutting. If I see a piece that stands out to
me I am not afraid to attack it with my scissors. The
highlights were place underneath so they would peek
through in the perfect places.”
When asked why she thought she won, Amanda
exclaimed, “The complete look was mesmerizing. The
asymmetric cut with the red highlights and dark smoky
eyes were spellbinding. I was more than satisfied when
I saw the finished shot.”
What does Amanda want to share with other stylists
about her experience entering the Ohio Stylist Cover
Contest? “I had a wonderful experience,” she said.
“I love being able to express my creativity. We are all
artists... so dream about your next masterpiece and dare
to be different!”
Congratulations Amanda on an incredible shot and
thanks to all who entered our 2009 Ohio Stylist Cover
Contest!
Karen Neuhaus
Norwood, OH
Hair & Makeup: Karen Neuhaus
Photo: Stacey Downey
Model: Mary Cook
honorable mention
Tonya Verhoff
Michael’s Salon & Spa - Centerville, OH
Hair & Makeup: Tonya Verhoff
Photo: Cindy DeVelvis
Model: Sarah Nitz
Monica Richardson
The Element Total Salon - Huber Heights, OH
Hair: Monica Richardson; Makeup: Love Poling
Photo: Sherry at Portrait Palace
Model: Ebonie Humphrey
Aveda Fredric’s Institute Cincinnati
Cincinnati, OH
Cut: Erin Stevens; Color: Michelle Bertke
Makeup: Dena VanAggele
Photo: Babak
Model: Monica Alunday
Stephanie Layton
Stephanie at Salon Lofts - Westerville, OH
Hair & Makeup: Stephanie Layton
Photo: Michael Layton
Model: Nicole O’Donovan
Ambience Salon Spa Design Team
Ambience Salon Spa - West Chester, OH
Hair: Gina Dean; Makeup: Christina Chevalier
Photo: Michael Chevalier
Model: April Sentieri
DJ Victory
Enzo’s Salon & Spa - North Royalton, OH
Hair & Makeup: DJ Victory
Photo: George Remington
Model: Brandy Prehauser
Studio Sonata - Parma, OH
Color: Amanda Sopkovich
Cut & Style: Theresa Cucco
Makeup: Tammy Magistro
Photo: Cavanaugh Photography
Model: Wendy Surman
| JUNE 2009 | OHIO STYLIST & SALON

Got License! Now What?
Esthetic Endeavors
Judith Culp
There are many different approaches to
learning the skills needed to be an esthetician.
Often we enroll at the most convenient
school without investigating as to their approach
in teaching this subject or even the presence of
an esthetic dedicated person on staff.
While there are a slowly increasing number
of esthetic specific programs that teach
beyond minimal requirements, most schools
have as their key objective to teach you the
skills necessary to get your license. This is not
unique to the cosmetology industry.
Many other fields are the same way such
as real estate, as most realtors would tell you.
So you have some choices to carefully consider
once you have completed your program
and received your license.
The first consideration is an evaluation
of what you learned. Was it in line with what
you need to achieve your goals? If not, what
is missing? Where can you learn these things?
By state standards most license exams are to
allow you to obtain an entry level position
where you will have the opportunity to learn
on the job.
There are many excellent examples of
these opportunities in the hairstyling part
of the industry. Unfortunately, there are far
fewer of these in esthetics. As more chain
stores add esthetic services, including big
department stores, more of these entry level
positions will be available. If you can’t find
one, or this work environment doesn’t match
your goals, then your next order of business
will be to buff up your education.
Find a specialty program that offers advanced
or post graduate training. Specifically
look for non-product specific classes, they
are well worth the investment. If this seems
expensive, or extra time you didn’t plan on
spending in the classroom, keep in mind getting
a bachelors degree has no direct bearing
on being say a doctor, but is a required step
on the path to achieving that goal.
There is really no designation of medical
esthetics in licenses, but there are numerous
courses available to enhance the skills that
would make you more valuable to a medi-spa
setting. Advanced knowledge of physiology,
anatomy, microbiology, chemistry, light energy
in theory and practice, medical terminology,
knowledge of how drugs impact the skin,
medical intervention both surgical and nonsurgical,
and pre and post operative treatments
and how and when they are incorporated.
If your goal is not working in the medical
setting, analyze what it is and what additional
skills and knowledge you need to achieve it.
Clients will ask questions about all sorts of
topics beyond the range of a specific work
setting. The more we know about a broad
scope of esthetic related topics, the better we
will be able to interact with our clients and
meet their needs. This helps to keep them
coming back to us.
Once you have made a plan to add training
to cover your technical skills, evaluate what
else is needed for career success. Do you know
how to design a treatment room, or furnish
one if you were asked to do so? Do you know
how to calculate set up costs, treatment costs,
profit margin, break even points, search for
quality equipment, and analyze products to
help recommend those that would best fit the
needs of a specific business model? Did your
training include business operations?
Local community colleges are an excellent
source for business training. Topics should
include basic business accounting, business
set-up planning, marketing, management
skills, communication skills, computer skills.
We are now a computer-based society and
those computers have extended themselves
into our cell telephones so the more knowledge
we have on the use of these tools the
better. Supplement general business knowledge
with industry specific books to help
you firmly attach what you learn with your
chosen field of practice.
Marketing was just mentioned and cannot
be overstressed. It is a huge topic that
includes far more than planning an advertisement
although that is important. With
the new internet options you need to learn
how to integrate online marketing through
a website with the new “social networking”
marketing available.
You might be thinking these aren’t important
if you want to be an employee, but
employees also have to help build their client
base – especially if they have higher income
goals. Advancement within a firm may
depend on your management skills and your
ability to contribute to the profitability of that
business. Diversity of skills makes for a more
valuable employee.
Getting that license is not an end point.
Completing basic education is only the first
step in becoming a successful esthetician. If
you are graduating now, in a tough economy,
it may be the perfect time to seek out and
take more training in business, the sciences or
advanced esthetic skills.
Judith Culp, a CIDESCO Diplomat has been in the esthetics industry since
1980. A CPCP permanent makeup technician for over 18 years she served a
4-year term as a Director for the Society of Permanent Cosmetic Professionals,
two years as their president. She is president of Culp Enterprises Inc. and
CEO of NW Institute of Esthetics. Judy Culp is available for consulting. For
more information visit www.estheticsnw.com.
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OHIO STYLIST & SALON | JUNE 2009 | 9

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Do You Have a Job, or a Career?
Three Months
of Marketing
Elizabeth Brown
We have all heard snippets of the popular
“You Might Be a Redneck…” series of oneliner
jokes by Jeff Foxworthy, with such gems
as “If you’ve been married three times, and
you’ve always had the same in-laws, you
might be a redneck.”
No matter where you grew up, or how
polished your family, you have identified with
one or more of the statements (or are closely
related to someone who does!)
The same principles apply in
the salon. If you slink in late with
your unwashed hair in a ponytail
and dare your boss to comment,
you might have “just a job.”
If you forget your client’s
name three minutes into a consultation,
if you don’t bother to
rebook, if you never suggest retail
products for home use, and if you
would rather “eyeball” your color
mixture than measure it, you
might have “just a job” (and you
might not have that one for long).
If all you want is a job, and all
you need is a paycheck, skip the
rest of this article.
An out-of-work once friend begged me to
help them find a job, well, sort of. They actually
told me, “I don’t want a job, I want an
income,” and asked me to hook them up with
get rich quick internet opportunities.
While a few people do “get rich quick,”
in most cases they do so only after spending
years developing their craft, doing research,
learning the ropes, and working hard.
I know you did not get into this business
for the marketing part of the job. You may
have had a short introduction to marketing as
part of your schooling, but you were probably
more interested in learning your craft, developing
your technique, and making art than
you were about the mechanics of marketing.
Marketing Yourself Is Essential in a Sea of
Sameness
No matter how talented you are or how
well you treat your clients, there are other
people who “do what you do.” Marketing
includes activities you do in order to persuade
people you do what you do in a way that is
better artistically and better for them as a client,
than others in your profession.
Marketing is giving clients a reason and
the opportunity to choose you. As a new stylist
you enter a professional world where your
peers have established clientele. Your most
important responsibility is not what you do
behind the chair; it is to build your client base.
Don’t get me wrong, what you do behind
the chair matters when it comes to building
your client base. But you cannot do what you
do behind the chair if no one is sitting in it!
Your co-workers may have referrals to
help you get started and can be valuable resources.
Ask them how they built their client
base when they first started and what activities
they recommend for new stylists. They
may have done some creative things in the
beginning; they can tell you a lot about clients
in your community and about attracting
clients that will be a good fit for your salon as
well as for you, as a stylist.
Go further. As a student
you probably loved opportunities
to create styles that
were way out of the box, that
stretched your creativity and
technical skills and resulted in
a look no one else was able to
achieve. Something uniquely
“you.” Your approach to building
business and marketing
yourself deserves the same
creativity; to be successful you
have to stretch your skills to
produce better results.
Take a look around at other
businesses and independent
sellers. They have learned that parties and
events – taking products and services outside
to where clients are, and creating social networks
produce builds business and sales that
waiting for people to walk in cannot compete
with.
Take Justice for Girls, a “T’ween” clothing
store in the mall. Their teenage staff host hair
and makeup birthday parties for t’ween girls
in groups – all the while their moms, sisters,
and other women are standing by watching,
and shopping and leaving with a bounceback
coupon and a reason to return.
Hosting birthday makeover, prom or
graduation makeover parties, or bridal or
baby showers featuring styling and makeup
services to girls of all ages creates opportunities
to gain multiple clients, sell retail
products, and book appointments, all in a two
hour space of time.
There are many ways to build business
when you unleash the same creativity in your
marketing that you do in your craft. Summer
months present perfect opportunities to
take your skills to clients with weddings, the
summer social scene, street fairs and other
community events.
If all you want
is a job, and all
you need is a
paycheck, skip
the rest of this
article.
Elizabeth Brown is the founder of Be InPulse Marketing and Design in
Auburn, Washington and the author of 12 Months of Marketing for Salon
and Spa. Email the author at elizabeth@12monthsofmarketing.net.
READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE!
View this article and more at www.stylistnewspapers.com
10 | JUNE 2009 | OHIO STYLIST & SALON

Ohio Amnesty Program Puts People
Back in the Industry Workforce
Sanitation, Disinfection, Sterilization:
What Does It All Mean?
There and their, where and wear, all
sound the same but each have a different
meaning. Just like sanitation, disinfection and
sterilization, which sometimes can be confusing.
What does it all mean?
A major priority of the Ohio State Board
of Cosmetology is to protect the safety and
well being of the patrons
of our salons and schools
as well as the employees
across our state. The following
are meant to be an
explanation of the difference
of each.
Sanitation and disinfection
must be practiced continually
to protect clients
and yourself. With the wide
variety of sanitation and disinfectant products
available for use in salons and schools the most
important factor of these products is to follow
the manufacturers’ labeled instructions for
preparation and use.
Sanitation is the hygienic means of preventing
human contact with hazards and promoting
good health. Hazards can be physical,
microbiological, biological or chemical agents
of disease. Hygienic means of prevention can
be by using EPA approved solutions or even
by personal hygiene practices as simple as
hand washing.
Sanitizers are substances that reduce the
number of microorganisms to a safe level.
One official and legal definition states that a
sanitizer must be capable of killing 99.999%,
of a specific bacterial test population, and to
do so within 30 seconds. The main difference
between a sanitizer and a disinfectant is that
at a specified use dilution, the disinfectant
must have a higher kill capability for pathogenic
bacteria compared
to that of a sanitizer.
Disinfection is the
process of applying
agents to non-living
objects to destroy
microorganisms. Disinfectants
should generally
be distinguished
between antibiotics that
destroy microorganisms
within the body, and from antiseptics, which
destroy microorganisms on living tissue.
The main difference between a sanitizer
and a disinfectant is that at a specified use dilution,
the disinfectant must have a higher kill
capability for pathogenic bacteria compared to
that of a sanitizer. Very few disinfectants and
sanitizers can sterilize.
Sterilization is the complete elimination
of all microorganisms or the total destruction
of living organisms by various means, including
heat, chemicals or irradiation causing the
removal or destruction of all microorganisms,
including pathogenic and other bacteria,
vegetative forms and spores.
Sanitation and disinfection
must be practiced
continually to protect
clients and yourself.
Many of you shared
your cosmetology experience
with another who
dreamed as you did of becoming
a successful stylist.
You spent hours together
studying anatomy,
physiology chemistry,
sanitation, bacteriology,
salon operations and communication
skills. Then
you mastered the perfect
haircut and learned how
to wrap a perm in record
time, not to mention learning
the theory of the color
wheel.
You both pass the State Board exams and
you are on the highway to success. You go on
with the plan but life throws your friend a
roadblock; they end up on a different road of
life and in the meantime their cosmetology
license has fallen into a lapsed status.
Previously they would have been required
to complete eight hours of continuing education,
pay their back fees and retake the State
Board examination.
Now, with the proposed
amnesty program,
they still will be required
to complete continuing
education and pay
back fees to bring their
licensee to a current
active status and that’s
all they have to do to
enable them to return to
work in the cosmetology
industry.
This program will be
very beneficial to anyone
who now has to make
a career change. We are
asking your help passing
this information on to people you know who
have an Ohio State Board of Cosmetology
license that is in a lapsed status.
Many people will be able to return to the
cosmetology industry without the fear and
anxiety of taking a Board examination. If you
are aware of family or friends that would benefit
from this Amnesty Program have them
contact Jani Rider at 614-466-9217 or jani.
rider@cos.state.oh.us for more information.
Unlicensed Independent Contractor
Violations are on the Rise
The number of self-employed people working in Ohio salons has increased over the
past several months. Unfortunately, many of them fail to maintain the required licenses. An
Independent Contractor (IC) license is required for those licensees who are self-employed;
they rent space from the salon owner and set their own schedule. Unlike a standard employee,
IC’s are responsible for their own tax withholdings and payments. Anyone currently
licensed or considering an IC license should become familiar with the following section of
the Ohio Administrative Code:
4713-13-02 Independent Contractor
(A) Independent contractors, formerly known as “booth renters”, will receive independent
contractor licenses that meet the following criteria:
(1) Addressed to the licensee’s home address.
(2) The license must be posted at all times with the individual’s cosmetology or branch
of cosmetology license in the salon where they are working.
(3) These licensees will be a different color from other salon licenses.
(4) Applicants must have an active manager’s license for the appropriate branch of
cosmetology.
(5) This license authorizes the individual to work in any “Board” licensed salon, which
includes their branch of cosmetology.
(B) Where a license for an independent contractor has been issued, the “Board” shall hold
the individual independent contractor and the salon owner responsible for the compliance
with all cosmetology statutes and rules as follows:
(1) Salon owner is responsible for all common areas and any employee areas.
(2) Independent contractors are responsible for own station areas permanently assigned
and any being used when inspection occurs.
(3) Independent contractors are equally responsible for common areas when present.
OHIO STYLIST & SALON | JUNE 2009 | 11

BOOTH RENT WITH OP TION TO
BUY Sa lon es tablished 25 years. Close to
Wittenberg. The Mane Event, 122 E. Ward Street,
Springfield. Call Mary (937)360-3542
SALON OPENINGS
BOOTH RENTAL - AL EXANDER’S
SALON - EASTSIDE CINCINNATI
Seeking Styl ist, part-time or full-time. Com petitive
rent, great lo cation. Pro fessional and fun at mosphere.
Two custom stations avail able. (513)479-1774.
GREAT LO CATION ~ DON’T MISS
THIS BOOTH RENTAL OP PORTU-
NITY IN WEST TO LEDO! Great lo cation!
High traffic area. Free rent start ing pack age!
Very rea sonable rent - $85 per week for full or
part-time. Set up your tour to day! Call Steve
(419)474-7000
BOOTH RENT Bridge town / Western
Hills area. Seek ing Stylist & Part-time /
Full-time Nail Tech - com petitive rent, great lo -
cation, parking, spa cious, cus tom stations. Call
(513)256-6996
SUMMER BOOTH RENTAL SPE CIAL IN
DUB LIN We are look ing for a pro fessional styl ist
with existing cli entele to join our up beat and
friendly team! We of fer free parking, an open and
inviting en vironment and 1 month free rent. Call
Melissa to day at 614-499-4400 to learn more about
this ex cit ing opportunity!
FAIRVIEW PARK - NEW SALON SEEK -
ING LI CENSED BARBERS, COS ME-
TOLOGISTS, HAIR COLOR TECH NI-
CIANS AND NAIL TECHS Vaedallyn Sa lon &
Spa, 21080 Lorain Rd., Fairview Park, Ohio 44126.
(440)333-1533 or (440)263-2335
KETTERING / CENTERVILLE BOOTH
RENTAL SPACE IS AVAILABLE for es tablished,
up scale Hair De signers and Nail Techs.
Promotional In centives in clude Free 6 weeks rent
over first six months, one week of vacation and more.
Established Nail Tech look ing to give cli entele
over to new Nail Tech! Com petitive Rental rates,
product sales commission in cluded. Part-time and
Full-time rental rates of fered. Call (937)974-3820 for
appointment for sa lon tour / in terview.
AMHERST - LORAIN ~ ES TABLISHED,
UP SCALE SA LON SEEK ING STYL IST &
NAIL TECHS with cli entele. Of fering booth
rental or com mission. Con tact Ann at
(440)669-5064 for more information.
$
PRI VATE STU DIOS AVAIL ABLE -
WAPAKONETA Mod ern, fully fur nished.
De signed for Hair styl ists, Nail Techs, Skincare,
Massage Therapy. 24 hour ac cess. Se curity. Be
your own boss! Make more money! Call Me lissa
(419)738-6511
LEASE OFFERS
NEW AF FORD ABLE SUITES Lo cated at
6120 Board walk Street in Co lum bus. Bar -
ber, Hair stylist, Nail Tech, Mas sage Ther apist or
Esthetician - come join us at Angélique Sa lon &
Day Spa SUITES where our suites are larger
than most and AFFORDABLE. (614)985-5920.
STYLIST AND BAR BER NEEDED -
PATASKALA, OHIO Booth rent available.
Call for more in formation (740)964-3534 or
(614)353-5091
20 CHAIR / ES TABLISHED / FULL SER-
VICE / UPSCALE SA LON - LO CATED IN
SYL VAN IA, OHIO has 4 booth rental op portunities
for Hair and Nail pro fessionals - 1 Barber, 2
Hairstylist / Beau ticians, and 1 Nail Tech nician.
Great high traf fic lo cation to expand your busi ness.
Contact Mi chael (419)882-4262 or (419)509-4722
for de tails and in centives. www.klassickuts.net
TWO NAIL TECHS WANTED WITH CLI-
EN TELE - FAIRLAWN AREA Do you need
change of pace? Want to stop work ing from your
home? Want to work in a clean, se rene en vironment?
Want to be part of a team? Call Ms. G @
(330)836-3223. Booth $90 per week. Serious in -
quiries only please.
SALARY /
COMMISSION
SOUTH TO LEDO ~ WANTED: MAN-
AG ING STYL IST WITH FOL LOW ING
Call for more in formation (419)385-3542
LOOKING FOR STYL ISTS to be a part of
your team? Reach they styl ists that need to know
about you. Ad vertise in the Ohio Styl ist News pa per
classifieds and reach almost 20,000 beauty pro fessionals.
Call (503) 297-7024 or visit
www.stylistnewspapers.com.
SHOPS FOR SALE
UPDATED HAIR SA LON ON BRICE
ROAD in Astor Shop ping Cen ter. Six styl ing sta -
tions, six dryer chairs, seven styl ist cab inets and a
pedi spa. Ex cellent setup for booth rental. Low
overhead. (614)395-0043
CUYAHOGA FALLS / AKRON AREA ~ SA -
LON FOR SALE OR LEASE TO OWN 1500
square feet. Six chairs, four sham poo bowls. Call
(330)285-0015
COLUMBIA STA TION - LORAIN CO. Busi -
ness with equipment and tanning booth. 750 sq.ft.
in es tablished plaza. Call for De tails.
(440)236-3010
BROADVIEW HEIGHTS, OHIO Very busy,
pri vate Es the tic sa lon. Ex cel lent po ten tial. Great
lo ca tion. Up scale cli en tele. Es tab lished over 22
years. Training available if nec essary. Great op portunity.
Owner retiring. Call (440)546-0334
TANNING SA LON - CLEVE LAND
FAR WEST SIDE 10 years of ser vice.
Ex cel lent cli en tele. 4 cor ner lo ca tion. Clean.
Turn-key move in. Eight beds and more.
Owner re tiring. Best of fer. Leave message
(440)334-8367
12 | JUNE 2009 | OHIO STYLIST & SALON

WEST CARROLLTON, OH ~ WHY
LEASE? Great for part nership! Building
35X35 ft. with park ing. Six sta tions, three shampoo
chairs and man icure ta ble. New fur nace / air.
Kitchen & all build ing con tents. Owner and em -
ployee will stay on. $74,000. Call (937)885-7704
SELL YOUR SA LON OR BAR BERSHOP
HERE! Looking to re locate and need to sell your
shop? Ready to re tire and look ing for the right per -
son to sell your busi ness to? Reach the peo ple that
will buy from you. Ad vertise in the Ohio Styl ist
News pa per classifieds and reach almost 20,000
beauty professionals. Call (503) 297-7024 or visit
www.stylistnewspapers.com.
USED EQUIPMENT
HYDRAULIC CHAIRS FROM $75 Sta tions
starting at $80. Re ception desks from $75. Shampoo
bowls from $80. Manicure ta bles from $40.
Mirrors, mats and more. BUY ING USED
EQUIPMENT. (419)215-7009 Toledo
www.salontechnical.com
BRAND NEW DERMATEK FA CIAL
EQUIP MENT, DERMATEK TOWEL
WARMER, BRAND NEW MASSAGE TA -
BLE, NAIL TA BLE Con tact Ann at
(440)669-5064 for more information.
EDUCATION
LEARN NEW TECH NIQUES
THROUGH DVD’S - FREE CAT A-
LOG Hair cut ting & styling, clip per & ra zor cut -
ting, hair col oring, wedding styles & updo’s,
makeup, fa cials, man i cures and ped i cures, wax ing
& hair removal, massage, and spa & body treatments.
800-414-2434 - www.VideoShelf.com
VITA PEEL AD VANCED
MICROEXFOLIATION SYS TEM Stim u lates
and exfoliates, treats skin blem ishes. Dig ital con -
trols, supplies in cluded. Great con dition. Asking
$3000. Gen erate more in come for your sa lon! Call
(440)282-3128
PERFECTOR FACE LIFT SYSTEM $19,000
new, asking only $13,000. Arasys Inch Loss Sys tem
- $44,000 new, ask ing only $28,000. Plus warranty.
Both Like New! Great op portunity to gen erate
additional income for your sa lon! Call
(330)726-8222 for ad ditional information.
NEW EQUIPMENT
EL E GANT NAIL SUP PLY: We whole sale and
retail New & Used Sa lon Equipments, Sa lon Fur -
niture and all brand-name products OPI, IBD,
Gena, Cre ative, LaPalm… We of fer on line con tinuing
ed ucation. Please visit our website for more
in for ma tion: www.elegantnailsupply.com. Phone:
(937)258-0608 or 1-888-308-6308
DO YOU OF FER CE CRED ITS! ARE YOU A
CE PRO VIDER? Reach they styl ists that need to
know about you. Ad vertise in the Ohio Stylist News -
pa per classifieds and reach al most 20,000 beauty
professionals. Call (503) 297-7024 or visit
www.stylistnewspapers.com.
BUSINESS
OPPORTUNITIES
MAKE $100 PER HOUR SHARP ENING
SCISSORS AND CLIP PERS. I will beat any -
body’s price on any equip ment and train ing.
(408)439-9161
PROFITABLE
SIDELINES
NATURALASH 4.0 ON LINE EYE LASH
EX TEN SION TRAIN ING (An ASCP Af fil i -
ated Class) – Receive the 2009 edi tion of
NaturaLash 4.0 for FREE with your pur chase of
kit when you men tion this ad. Earn $200 - $500 /
application! Live classes also avail able Na tionwide.
1-800-644-1297 or www.NaturaLash.com.
OHIO STYLIST & SALON | JUNE 2009 | 13

The Best Leaders Have Coaches
Better Business
Neil Ducoff
Are you coachable?
This is a tough question for many entrepreneurial
leaders.
Chances are, you started your own business
to be captain of your own ship — to do
it your way. Coachable? Why should you be
coachable?
The answer is simple … you don’t have
all the answers and getting better at what
you do and how you lead is non-negotiable.
If you’re saying, “Duh, tell me something I
don’t know,” we’re on the same page. But
here’s the rub.
What happens when leaders “say” they
want to get better, attend seminars, read all
the latest business books, and even hire a
coach? Too often what I see is lots of time
and money going in and the same old leader
coming out.
I’ve spent the bulk of my career teaching
and coaching owners and leaders. I’m proud
to say that I’ve seen many of my clients grow
into no-compromise leaders running great
companies.
I’ve also seen a disturbing number of
leaders who, driven by the best intentions,
are just not coachable. They’re stuck in
counterproductive behaviors that keep their
companies in a seemingly perpetual state of
springing leaks. Cash-flow challenges, employee
turnover, drama, blaming, always the
victim, and worst of all, denial the confront
the reality they created.
FACT: The best leaders are coachable.
More importantly, just like Tiger Woods who
demands excellence in his golf game, they
14 | JUNE 2009 | OHIO STYLIST & SALON
have coaches. They put their shields down
and egos aside for one basic reason — to get
better. They are 100 percent no compromise
because 99 percent is pure compromise. In
doing so, they rise above all others.
Here are some red-hot strategies to get
coachable:
• Take ownership of the challenges, issues
and problems in your company. Like it or not,
as leader you played a role in creating what
you don’t like because of what you did or
didn’t do. First you’ve got to own it — then
you can fix it. It’s that simple.
• After you own it, put your shields down
and accept the gift of feedback and knowledge
from those you lead and those who coach
you. Confronting reality is nothing more
than taking the first steps on a long journey.
It’s what you do during the journey that
counts.
• Try it, do it, execute it, engage in it,
tweak it — until you master it. Coachable
leaders do what they agree and say they
will do. Their commitment and word is an
ironclad contract that it will get done. Both
coaching and leadership rest on a foundation
of trust — trust that what is said gets done.
Becoming a coachable leader is easier than
you think. But you must want it bad enough
and be willing to accept it. The rewards in
terms of fulfillment, accomplishment and
success are beyond your wildest dreams.
Just remember, 100 percent no compromise
because 99 percent is pure compromise.
Neil Ducoff is the founder and CEO of Strategies, a business training and
coaching company specializing in the salon and spa industry and author
of Fast Forward, the definitive business resource book for salons and spas.
www.strategies.com. You can email Neil at neil@strategies.com.
READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE!
View this article and more at www.stylistnewspapers.com
June 2009
Elite Continuing Education presents 8 Hour Continuing Education
Online Course for Salon Professionals, www .elitecme.com
15: Songs of the Sidhe Day Spa presents Aromatherapy Signature
Services, Kent, OH (330)592-0874 sidhedayspa.com
15: Review for Successful Salon management testing presented
by Joyce Provens (eight CEU’s), Columbus, OH (614)353-5091
22: Review for Successful Salon management testing presented
by Joyce Provens (eight CEU’s), Columbus, OH (614)353-5091
22: PBA Salon Series: Best Practice Web Workshops presents
Guest Care Training: Excuse the Excuses. For info and to register:
www.probeauty.org/bestpracticeclub/salonseries
22: S&S Beauty Supplies presents Sexy Hair Tribes of Style,
Milford, OH 513)831-3334; Pro Design, Cincinnati (513)671-1189
22-July 10: Westmore Academy of Cosmetic Arts presents Makeup
for Beauty, Fashion & Glamour, Burbank, CA 1-877-978-6673
22-July 31: Westmore Academy of Cosmetic Arts presents High
Fashion, Print & Photography, Burbank, CA 1-877-978-6673
22-Sept.11: Westmore Academy of Cosmetic Arts presents Motion
Pictures and Television, Burbank, CA 1-877-978-6673
24: Salon Ware presents Latest Trends from Retro Hair with Gino
Martino, Akron, OH 1-800-362-9467 www.salonware.com
25: Salon Ware presents Latest Trends from Retro Hair with Gino
Martino, Columbus, OH 1-800-362-9467 www.salonware.com
27-28: Grace Albert Aesthetics Brow Design and Waxing Academy
presents Day of Brows - Day of Brazilians, Honolulu, HI & Milwaukee,
WI 1-888-688-2769 www.perfectbrow.com
28: Introduction to Swedish Relaxation Massage. Classes held
near Cleveland Hopkins Airport. (330)273-3707
28: Novalash Eyelash Extension Training presented by Karlene
Krista, Cincinnati, OH (513)520-3929 www.instantprettylashes.com
28: Clipper Cutting presented by Joyce Provens (four CEU’s),
Columbus, OH (614)353-5091
28: Songs of the Sidhe Day Spa presents Massage Certification,
Kent, OH (330)592-0874 sidhedayspa.com
28: Aesthetics, Etc… presents Advanced Facial Massage Techniques
(8 CEU’s), Westlake, OH (216) 832-7712
29: Review for Successful Salon management testing presented
by Joyce Provens (eight CEU’s), Columbus, OH (614)353-5091
29: Songs of the Sidhe Day Spa presents Aromatherapy Signature
Services, Kent, OH (330)592-0874 sidhedayspa.com
June 2009
13-15: IBS Las Vegas, NV www.ibslasvegas.com
13-15: International Esthetics, Cosmetics and Spa Conference,
Las Vegas, NV www.iecsc.com
14-15: 2009 Texas International Hair and Trade Show at the Dallas
Convention Center. www.texashairshows.com
14-16: Strategies presents No-Compromise Leadership, Centerbrook,
CT www.strategies.com
28-29: Passion Intl Stylebooks 2009 Photography Competition -
Passion Family & Bridal Stylebooks, Dallas, TX (703)359-6000 ext. 22
July 2009
11-13: Face & Body Spa & Healthy Aging Conference and Expo,
San Jose, CA (630)344-6023 faceandbody@faceandbody.com
11-14: CCA’s Annual Convention 2009 Coiffure de Elegance,
Burlingame, CA 1-800-482-3288 www.the-cca.com
19: Seattle Symposium: A Skin Care Event - Bio-Therapeutic,
Mark Lees, YG Labs and Anne Martin. 1-800-447-5770
19-21: PBA Symposium 13, Las Vegas, NV. 1-800-394-5436
www.probeauty.org/symposium
19-21: Cosmoprof North America, Las Vegas, NV 1-800-557-
3356 www.cosmoprofnorthamerica.com
19-21: PBA Beacon, Las Vegas, NV 800-468-2274x117
www.probeauty.org/symposium/beacon
19-22: Strategies Incubator, Centerbrook, CT www.strategies.com
26-27: Strategies presents High-Performance Front Desk Training,
Centerbrook, CT www.strategies.com
August 2009
9-10: Passion Intl Stylebooks 2009 Photography Competition - Passion
Bridal Stylebooks, Jacksonville, FL (703)359-6000 ext. 22
15-18: Bronner Bros. International Hair and Beauty Show, Atlanta,
GA www.bronnerbros.com
16-18: Strategies presents Success for Today’s Salon/Spa
Manager, Centerbrook, CT www.strategies.com
23-24: The High Road to Education Ultimate Two Day Event,
Pittsburgh, PA www.theHRTE.com
23-24: Miami International Beauty and Barber Show, Miami, FL
1-866-351-SHOW www.beautybarbershow.com
July 2009
5: Introduction to Swedish Relaxation Massage , Middleburg
Heights, OH (330)273-3707
6: Review for Successful Salon management testing presented by
Joyce Provens (eight CEU’s), Columbus, OH (614)353-5091
11-13: Ohio Association of Beauticians, Inc. Convention and Trade
Show, Holiday Inn, Boardman, Ohio 330-788-2114 / 330-327-6376
12: Clipper Cutting presented by Joyce Provens (four CEU’s),
Columbus, OH (614)353-5091
12: Introduction to Swedish Relaxation Massage. Classes held
near Cleveland Hopkins Airport. (330)273-3707
12: Songs of the Sidhe Day Spa presents Massage Certification,
Kent, OH (330)592-0874 sidhedayspa.com
12-13: Vicki Peters Inc. presents NAIL KAMP, Knoxville, TN
(714)350-5219 www.vickipeters.com
12-13: Grace Albert Aesthetics Brow Design and Waxing Academy
presents Day of Brows - Day of Brazilians, Las Vegas, NV & Seattle,
WA 1-888-688-2769 www.perfectbrow.com
13: Review for Successful Salon management testing presented
by Joyce Provens (eight CEU’s), Columbus, OH (614)353-5091
13: Songs of the Sidhe Day Spa presents Aromatherapy Signature
Services, Kent, OH (330)592-0874 sidhedayspa.com
13-17: Face Up Aesthetics Institute presents Permanent Cosmetics
Beginners Class, Canton, OH www.faceuppermanentcosmetics.
com (330)966-1604
18-19: Westmore Academy of Cosmetic Arts presents Character
Teeth, Burbank, CA 1-877-978-6673
19 : Aesthetics, Etc… presents All About Acne II (4 CEU’s),
Westlake, OH (216) 832-7712
19: Songs of the Sidhe Day Spa presents Massage Certification,
Kent, OH (330)592-0874 sidhedayspa.com
19-20: Vicki Peters Inc. presents NAIL KAMP, Long Island, NY
(714)350-5219 www.vickipeters.com
19-20: Grace Albert Aesthetics Brow Design and Waxing Academy
presents Day of Brows - Day of Brazilians, Atlanta, GA 1-888-688-
2769 www.perfectbrow.com
20: Amazing Head to Toe Certified Botanical skin care classes /
workshops. Call for reservations (949)598-4500
20: Songs of the Sidhe Day Spa presents Aromatherapy Signature
Services, Kent, OH (330)592-0874 sidhedayspa.com
20: Review for Successful Salon management testing presented
by Joyce Provens (eight CEU’s), Columbus, OH (614)353-5091
23-24: Expo Latino Show CCA Education and Student Competition,
Long Beach, CA 1-800-482-3288 www.the-cca.com
30-9/1: Champ Camp, San Diego www.inspiringchampions.com
September 2009
13-14: Armstrong McCall’s Annual World’s Fair Hair, Skin & Nail
Show San Antonio, TX 1-800-45-SALON www.armstrongmccall.com
13-16: Strategies Incubator, Centerbrook, CT www.strategies.com
15-17: HBA Global Expo and Education Conference, New York, NY
212-600-3000 www.hbaexpo.com
20-21: Strategies presents High-Performance Front Desk Training,
Centerbrook, CT www.strategies.com
20-21: Beauty School Forum, Barristar Productions, Pasadena, CA
www.barristar.com 800 SHOW-432
20-22: Cash Flow Camp, Nashville www.inspiringchampions.com
27-28: ABA Canada Beauty Show Regina www.abacanada.com
October 2009
4: Beauty School Forum, Barristar Productions, Indianapolis, IN
www.barristar.com 800 SHOW-432
4-5: ABA Canada Beauty Show Calgary www.abacanada.com
4-5: The High Road to Education Ultimate Two Day Event, Dallas,
TX www.theHRTE.com
11-12: Mid-American Beauty Classic, Columbus, OH
www.premiereshows.com
18-19: Premiere Birmingham, AL www.premiereshows.com
25-26: ABA Canada Beauty Show - Moncton www.abacanada.com
25-26: Strategies presents High-Performance Front Desk Training,
Centerbrook, CT www.strategies.com
25-27: Strategies Business Series 4.0 - Session 1 of 4, Centerbrook,
CT www.strategies.com
November 2009
1-2: San Juan Beauty Show 2009, San Juan, Puerto Rico,
www.sanjuanbeautyshow.net
8-10: Strategies presents Success for Today’s Salon/Spa Manager
, Centerbrook, CT www.strategies.com
8-11: Strategies Incubator, Centerbrook, CT www.strategies.com
15-17: Strategies presents No-Compromise Leadership, Centerbrook,
CT www.strategies.com

WHAT’S NEW IN THE MARKET
1. Affordable Websites for Salons and Stylists
As a beauty professional, you’ve got to look good on the internet.
To help you reach new customers, Cosmo Websites will build you a stunningly attractive Website. It
will also give you the sexy and professional image you need to thrive in the beauty industry.
Cosmo’s groundbreaking technology enables them to offer Websites that would normally cost thousands
of dollars, and provide them to you for as little as $29.95 per month.
It only takes five minutes to get your new Website online – even if you’re not a “computer person.”
Best of all, you can try Cosmo’s service free of charge for a limited time. For more information visit
www.MyCosmoWebsite.com or call 1-888-241-6608.
2. Witness an Immediate Transformation
From naturally curly and highly textured to color-treated, relaxed and everything in between, Mizani
specializes in salon–exclusive treatments designed to restore every hair type to its ultimate state of balance.
Mizani’s new Moisturfusion Ultra Hydration System is a professional service formulated to intensely
hydrate, deeply soften and rebalance extremely dry and brittle hair without using heat for penetration.
The system includes a unique oil cleansing process followed by a high affinity conditioner and
concentrated treatment that absorbs quickly into hair for an immediate and noticeable transformation.
Mizani, the salon professional authority for multi-textured and sensitized hair, combines an exclusive
Moisture Complex of botanical oil technology with milk of almond extracts and silk proteins to gently
cleanse and nourish hair, and combat moisture deficits.
As an added bonus, Mizani offers stylists the opportunity to retail the Moisturfusion Milk Bath and
Silk Crème Conditioner to their clients for at home maintenance. For more information about Mizani,
contact 1-877-726-3624 or visit www.mizani-usa.com.
3. Lock In Color and Improve Manageability
In this day, convenience is key in keeping up with the hustle and bustle of everyday life, why
shouldn’t your hair care help make your day just a little bit easier? If you color hair you know just how
important keeping hair hydrated is. With that said it’s known amongst women who color hair that more
often then not hair becomes less manageable, dehydrated and hard to comb. All of this can be fixed with
just one simple, elegantly presented bottle of Detangle by J Beverly Hills.
Detangle is a weightless conditioning mist formulated with natural grapefruit and alfalfa extracts that
detangle the hair with ease. This is the ideal leave-in conditioner that also duos as an excellent cutting tool
for stylists. Its unique 3.5 pH formula instantly acidifies the hair shaft, locking in color and revitalizing
shine. Ideal for use following a chemical service or for moisture-starved hair.
For more information call J Beverly Hills of Ohio at (614) 348-7589; the manufacturer at 1-800-
980-0098 or visit www.jbeverlyhills.com.
4. Monroe Launches Smoothing and Innovative Brushes
Monroe Hair Care, the creator of the patented hourglass-shaped brush, introduces their new Kaova
brush line. Both new brushes are crafted from lush Colombian wood and both are musts for professional
stylists—and anyone looking for the ultimate in control, healthy shine and beautiful hair.
The Kaova Brush is a 100% boar bristle paddle brush that provides the highest level of smoothing and
effectively seals the cuticle of your hair. Larger and flatter than a cushion brush, the Kaova is ideally used
when your client has very long or voluminous hair.
The Kaova Detangler is a detangling brush with metal bristles in a handsome solid wood setting. Ideal
for partially damp hair, this brush helps promote smooth, controlled locks. A cushion brush that feels like
silk on your scalp, this is a wonderful tool to massage your scalp when the hair is wet or smooth out the
hair to prepare it for a blow dry. The ultimate tool to set things straight before you brush.
Monroe Brushes have been shown to help prevent carpal tunnel syndrome. For more information,
visit www.monroebrush.com or call 877-BRUSH 01.
5. Simply Curly by HPO Spa Treatments
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Debra Small, a behind-the-chair stylist and creative source is founder of HPO Spa Treatments,
(happy people only) a unique line of hair and skin products from earth friendly ingredients. They are
designed for most types and textures of hair: straight, curly, permed, relaxed, color-treated or natural.
The line of hand-crafted spa quality high performance products feature ingredients such as avocado, pure
honey and essentials derived from flowers and herbs.
HPO recently introduced Simply Curly, a styling pudding for all curly girls and guys who want to be
without the frizz and the fuss of managing curly, highly textured or slightly kinky hair. Simply Curly is
blended with pure honey and aloe vera to retain natural moisture without harmful chemicals like propylene
glycol and dimethicone.
For more information www.hpospatreatments.com or call (314) 518-5719.
Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind
at editor@stylistnewspapers.com or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.
OHIO STYLIST & SALON | JUNE 2009 | 1