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B E A U
T Y
NAHA20_CAstylist_v1.indd 2
9/15/08 11:39:20 AM

In this issue...
9
7
11
Blue Highways
While branding alone does
not guarantee success, having
an identifiable brand does differentiate
you or your business
in the beauty marketplace. Jerry
Tyler explains how branding
establishes who you are and
where you are placed in the
market landscape.
Better Business
Preparing for the holidays
requires planning if you want to
reap all the benefits a successful
holiday season can offer. Neil
Ducoff offers tips to make the
most of the holiday rush.
Beauty Business Buzz
From where to advertise to how
much to spend, Shannon Wells
takes a look at some of the keys
to success when creating an
advertising plan and what you
need to know to make sure
you’re getting the most bang for
your advertising buck.
Know When to Grow . . . . . . . . 5
Marketing Solutions. . . . . . . . . 6
Better Business . . . . . . . . . . . . 7
The Nail Extension . . . . . . . . . . 8
Blue Highways . . . . . . . . . . . . 9
Esthetic Endeavors . . . . . . . . 10
Beauty Business Buzz . . . . . . . 11
Oregon Board News. . . . . . . . 13
Washington Board News . . . . . 14
Classifieds . . . . . . . . . . . . 15-17
Calendar . . . . . . . . . . . . . . . 18
What’s New in the Market . . . . 19
On the cover...
Photo Courtesy of
EUFORA INTL.
Hairstylists: Don Bewley
and Dee Fortier
Photographer:
Bonnie Holland
Marketing is Still the Most Important
Ingredient in Your Business
From the Editor
Lisa Kind
No matter how great you are, if people
can’t find your salon or spa, you’ll never get to
prove it.
This month’s Stylist focuses on marketing
to help you find ways to bring people into your
place of business.
Suppose you own a spa and you’ve been
struggling to build that perfect service menu
that’ll bring droves of people to experience the
wonderful pampering you offer. Would you
like some help putting the menu together? If
so, check out Judith Culp’s article on page 10
“Creating Your Perfect Menu.”
Marketing knowledge is essential this
time of year to plan your holiday strategy. And
bear in mind the holidays are trucking toward
us full throttle. We all know our businesses
need to grab as much of the holiday plenty as
we can. Thumb over to page 7 and let Neil
Ducoff tell you all about “Creating a Holiday
Crush.” He’ll tell you how to compare your
historical performance to your goals, and create
a winning strategy to fulfill those goals.
Planning ahead is the topic of “Prepping
Your Salon and Staff for Holiday Traffic” on page
6, and you’ll be reminded of the importance
of doing a little up-selling that not only helps
everyone look extra festive this season but also
helps your bottom line.
Getting people into your establishment
is easier and return customers more often if
your business stands for something. What is
your brand known for? Are your customers
aware of your philosophy? For help in using
this approach to help your business, we have a
couple wonderful articles for you.
Jerry Tyler’s “Branding” article on page 9
will help you see how having a clear picture
of what you stand for and determining what
motivates people to become faithful clients
can help you create a real brand awareness.
Reading his probing questions, and consider
how you answer can make a real difference
in helping you create an image people will
identify with and seek out.
Then let Vicki Peters’ article blow your
mind by telling you a brief story about Mac
computers and iPods. Trust me; it all makes
sense once she finishes explaining. She helps
you see how some of the biggest names out
there helped all of us identify what their name
means, what they stand for. Then she’ll give
you some great ideas for how you can do it
too. You’ll find her article on page 8 under the
headline “Are You Branded?”
Then there’s the ever-confusing world of
advertising. Have you ever wished you knew
“The Who, What, When, Where and Why of
Advertising”? Under that headline on page 11,
you’ll find Shannon Wells’ discussion of the
secrets of not just throwing your money at a
bottomless advertising pit, but careful planning
your financial strategy of an advertising well.
She’ll remind you of not only the necessity of
advertising, but also the importance of knowing
and using some key factors in advertising.
So you’ve mastered your marketing and
advertising plan and your salon is full to it’s
capacity. Have you ever considered opening a
second location? Get some advice from those
in the know by reading How to Know When the
Time is Right to Grow on page 5. Industry leaders
from the International Salon Spa Business
Network share their insights, experience and
advice.
This issue has more in store for you than
what I have mentioned. Although the focus of
this month’s Stylist is a little more nitty-gritty
deep thinking about a heady subject, we still
tried to keep it fun and engaging. I hope you
enjoy the whole issue, and I am interested
in any comments you may have on how the
advice you find here works out for you. Email
me at lisa@stylistnewspapers.com.
Northwest Stylist & Salon
Volume XXIV, Number 11, Issue 283
October 15 - November 15, 2008
Founded 1984 by David Porter
Published monthly by
Holland Graphics, Inc.
1750 SW Skyline Blvd., Suite 24
Portland OR 97221
Toll-free (888) 297-7010
or (503) 297-7010
Fax (503) 297-7022
E-mail: editor@nwstylist.com
Web site: www.nwstylist.com
Publisher
Managing Editor
Copy Editor
Production Manager
Advertising Director
Art Director
Classified Sales
Linda Holland
Lisa Kind
James Giddings
Joel Holland
Marcy Avenson
Erica Gibson
Kelly Smith
Contributing Writers:
Judy Culp, Jerry Tyler, Vicki Peters,
Shannon Wells, Neil Ducoff, Adam Lucas,
Jayne Morehouse
Oregon Board of Cosmetology
Kraig Bohot, Communications Officer
Washington State Advisory Board
Trudie Touchette, Administrator
Susan Colard, Assistant Administrator
NW STYLIST & SALON is mailed free of charge to
licensed salons and barbershops, booth renters and
beauty schools in Oregon, Washington and Idaho.
Circulation is restricted to members of the beauty and
barber profession, its suppliers and students.
CONTRIBUTIONS OF PHOTOS, ARTICLES, etc.,
are welcome. Payment offered only when arrangements
are made in writing in advance with the editor/
publisher.
ALL MATERIAL COPYRIGHT 2008 by Holland
Graphics, Inc. and/or the bylined authors or photographers.
No part of this publication may be reproduced,
stored in a retrieval system, or transmitted, in any form,
or by any means, electronic, mechanical, photocopying,
recording or otherwise, without the prior permission of
the publisher.
OPINIONS AND ENDORSEMENTS herein are
the sole responsibility of the writers or advertisers
and do not necessarily represent the opinions of the
publisher or the State Boards of each state. Publication
of advertising contained herein does not constitute
endorsement. Columns are the opinions of the writers
and not those of the publisher. NW Stylist & Salon assumes
no responsibility for the claims of any advertiser
in their paid advertising nor in the promotional material
they provide either orally or in writing. Advertising
does not imply that the paper will provide any editorial
coverage, photos, calendar mention, or any other space
or consideration other than actual space purchased. All
advertising must be paid in advance of publication in
lieu of prior arrangements. Invoices paid after terms
will be subject to a 2.5% per month service charge.
Delinquent invoices may be subject to a handling fee
of 25%. Published rates are net. Agencies add 15% for
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Salon shall be entitled to recover attorney fees and costs
incurred.
ADDITIONAL OR OUT-OF-STATE SUBSCRIP-
TIONS: For a one year subscription, send name,
address and zip with check for $20 payable to HOL-
LAND GRAPHICS, INC. to Subscriptions, NW Stylist
& Salon, 1750 SW Skyline Blvd., Suite 24, Portland,
OR 97221. Address changes require old mailing label.
4 | OCTOBER 2008 | NORTHWEST STYLIST & SALON

How to Know When the Time is Right to Grow
By Jayne Morehouse
If you’re a salon or spa owner, have you
considered opening a second location?
If so, perhaps you’ve had questions. How
do you know when the time is right? What are
the reasons to grow into additional locations,
as opposed to adding on to your existing space?
To get some answers from the pros who
have been there and done that, we asked some
of the leaders of the International Salon Spa
Business Network—formerly known as the
International Chain Salon Association—to
share their insights, experience and advice.
“It’s time to consider growing when you’ve
reached a couple of milestones. First, when
you are at maximum capacity at your existing
location and second, when you have the cash
flow to support a second unit,” explained
Charles Penzone, chairman
of Charles Penzone, Inc.
in Columbus, Ohio, and
secretary for the network.
“That means you need to
look carefully at how many
hours a week your chairs
are occupied and producing
revenue. Look at the
dollars you are generating
per square foot and how
much more you could
generate if you double
shifted your stations. If
you’re close to maximum
earning potential and
occupancy for most chairs
for most of the hours you
are open, then it might be
time to consider opening
another location.”
Added Bob Floreak of Acuity Human
Resources LLC, a company that consults with
members of the network, including Philip
Pelusi Salons, “When you’ve decided to grow,
it’s critical to focus on your culture. The
biggest issue that affects growth as salons move
from one or two locations to multiple locations
is that they start to lose the small business
culture. ...What that means is the burden of
more employees creates the increased likelihood
of additional employee relations issues,
turnover and even legal challenges, because
it becomes more difficult to manage a large
number of employees. To improve the potential
for success and to mitigate the possibility
of employee relations and [human resources]
issues, companies need to train their managers
on the basics of performance management
and labor compliance as well as adopt defined
[human resources] policies and procedures.”
Once you do decide to grow, Gordon
Logan, president of the International Salon Spa
Business Network and CEO of Sport Clips,
a Georgetown, Texas-based sports themed
If you’re close to maximum
earning potential
and occupancy for
most chairs for most of
the hours you are open,
then it might be time
to consider opening
another location.
company offering salons for men and boys
with more than 500 units across the country,
offers these steps to success:
1. Develop a thorough business plan.
Excel spreadsheets are great for this, since you
can change the assumptions to see what impact
client counts, average service tickets, retail
sales, etc. have on your bottom line. Factor in
additional costs of two locations: communications,
training, etc. Be realistic about build-out
costs, you don’t want to under-estimate the
cost to open. Improvements to the space,
equipment, store front sign, supplies, inventory
for resale, marketing costs to get the word
out, ... etc. all have to taken into consideration.
“Banks loan to those who have a realistic
business plan that is not overly optimistic.
Develop worst-case best-case scenarios to see
what happens if everything
doesn’t go just
like you hope it will. Be
prepared for setbacks by
factoring some cushion
into your working capital
allowances.”
2. Once you finish
your business plan,
talk to your banker.
Don’t be discouraged
if he says no. Many
times, you have to talk
to several lenders before
you find one who understands
our industry and
has faith in your ability
to operate multiple locations.
Check into Small
Business Administration
loans. They are perfect
for owner-operators, are usually easier to obtain
unless you have a substantial net worth.
3. Make sure you have a management
system in place. Running two or more locations
is more complicated than just one. You
can’t replicate yourself, so you have to have
systems in place and you need to document
them well, so someone else can do it in your
place.
4. Train your manager to run the new
location. If you don’t have someone in your
salon that is capable of running your next
salon, you need to hire someone or develop
someone presently on your team. Invest in
outside seminars on leadership and management,
building a team, coaching and counseling,
etc. Attend workshops at hair shows on
management. Have your manager-to-be run
your existing location for a few weeks to see if
they are capable and like being in a leadership
role, before taking the reins full time.
5. Join trade associations, like the
International Salon Spa Business Network,
where you can learn from and network with
others who have opened new locations.
6. Have a strong point-of-sale computer
system, so you can monitor performance
and inventory, etc. at any time from
your home office and your new manager can
use the performance reports to coach and
counsel the team.
7. Develop a stylist recruiting program.
You will have more stations to fill with
new locations. Talk to school owners to let
them know you are planning a new location.
8. Organize your training. You can’t do
it all one-on-one by yourself any more. Use
outside resources, like product manufacturers,
distributors, etc., to supplement your in-house
resources.
9. Be prepared to work harder than
ever until you get everything under control
and cash flow positive. Expect it to be harder
than you ever imagined.
Concluded Penzone, “Carefully studying
your numbers will give you the best roadmap.
Putting a location in just so you can grow isn’t
always the best move to make. In fact, sometime
if you already have multiple locations,
you’ll become more efficient and more profitable
by reducing your number of locations.
Growing can be terrific, but downsizing might
be the most prudent decision, depending on
your financial position. Remember, over the
long run, profitability is what matters.”
Jayne Morehouse is public relations director for the International Salon Spa
Business Network. For more information, call 866-444-4272, visit www.
salonspanetwork.org or join the network’s next conference on May 31-June 2,
2009 at The Ritz-Carlton Hotel in Amelia Island, Florida.
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NORTHWEST STYLIST & SALON | OCTOBER 2008 | 5

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| OCTOBER 2008 | NORTHWEST STYLIST & SALON
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Prepping Your Salon and
Staff for Holiday Traffic
Marketing Solutions
Adam G. Lucas
It’s never too early too prepare.
Why not start preparing your salon and
stylists for the holidays now? It’s important to
get clients in the state of mind that when the
seasons change, so should their hair.
During the holiday season, in the
whirlwind of exciting festivities, caroling and
cake, we can’t forget about the importance of
great holiday hair. With all of holiday parties
coming up right around the corner, every
client who will celebrate with special family
events and parties will need quick and easy
hairstyles.
Remember, it’s never too early to put up a
little tinsel in the window.
We all know that nothing is more fun
than getting ready for that holiday party
with an exciting new haircolor update. As
professional hair designers and hair colorists,
we must always offer complimentary
consultations to explore what new haircolor,
highlight and lowlight options will help our
clients creatively stand out in any crowd this
holiday season.
Be sure to keep up with the latest trends
in upcoming holiday fashion. The newest
reds, blondes and brunettes are sure to add
excitement. Upstyle hair designs are an elegant,
classy style perfect for these occasions,
especially when accented with multidimensional
haircolor or highlights. If needed, take
an extra haircolor and upstyle class, so you are
ready to help your clients.
Today, women with short, medium and
long hair can easily wear updos. Able to be
worn with almost any sort of outfit ranging
from casual to formal, upstyle hair fashions
are great for adding that extra special touch to
your client’s total look. Upstyles are not worn
on a daily basis, so get ready to help your
clients stand out in the crowd and to feel free
to shine with some festive hair accessories
like barrettes or jewel studded hair pins.
Sherif Zaki, owner of the Sherif Zaki
Salon and The Oasis Spa in Greenville,
Delaware explained, “It is very important to
sit down with your client to explore their
needs, likes, dislikes and options, so you will
be able to have the look of their dreams. If
the client wants to consider some haircolor
or highlight options, it is important to make
sure it matches their facial shape, skin tones
and lifestyle needs. Whether it is soft and
sexy waves, half up and half down or a sexy
look, you can explore an array of options by
looking through some hairstyle books.
“It is also very important to determine the
condition of the hair and whether or not it
can handle the haircolor and hairstyle that the
client may desire. You need this special time
with your client, in order to learn if what they
want is what you can both achieve before
any customized services may begin. There
are plenty of new seasonal prom, party and
wedding hairstyle options available for teens
and adults to consider.”
This time with your client is very important,
especially with the holidays around
the corner. This is a perfect time to mention
salon gift cards. Give the gift of beauty. Ask
them to consider a salon gift card. Emon Zaki
stated, “Gift Cards can be created for any
dollar amount and they can be used to enjoy
services and products from your salon. It’s
the gift that always fits perfectly, never goes
out of style and is sure to please anyone on
your list.”
Be sure to help your clients maintain
that holiday hairstyle and haircolor update
by using the correct professional products.
Sherif Zaki went on to say, “Conditioning
Treatments are extremely important this time
of year, especially when you use haircolor.
Be sure to recommend a series of products
and application regimens that is best for your
client’s hair type. Dry winter weather when
combined with excessive blow-drying and
curling iron styling during the holidays may
dry out your client’s hair in these winter
months. A good product is a perfect accent
for any great haircut and haircolor treatment.
“Teach them how to use the products,
appliances and brushes at home between salon
visits and they will stay even more loyal to you
and your salon. Each professional hair design
and conditioning product we have at Sherif
Zaki Salon serves a special purpose. Be sure
to consult with your clients to explore which
products will work best for them to make sure
that they will look great every work day and
party night during this holiday season.”
Remind your clients that no matter what
new holiday haircut and haircolor they go for,
plan to have fun.
The holidays can be hectic, so be sure to
help them prebook and to plan their holiday
party hair appointments ahead of time. If you
and they plan ahead, you’ll be sure to help
them stylishly step out into the holidays with
a fresh new cut, color and confidence. And
that equals return business.
Adam Lucas is Marketing Coordinator at Marketing Solutions, a complete
marketing, advertising, graphic design, PR and consulting services firm
for salons, spas, manufacturers and beautycare entrepreneurs. For more
information, call 703-359-6000, e-mail MktgSols@MktgSols.com or visit
www.MktgSols.com.

Create a Holiday Crush and Reap the Benefits
Better Business
Neil Ducoff
Now is the time to begin marketing your
salon or spa for the end-of-year rush.
Preparing for the holidays requires
planning if you want to reap all the benefits
a successful holiday season can offer.
That’s why now is the time to focus
on the essentials of holiday planning: from
service and retail, goal setting, to retaining
all those valuable first-time clients. And
don’t forget to plan your best gift
certificate strategies, from promotion to
redemption.
To make the most of the holidays,
first consider historical performance.
What kind of numbers has your salon
or spa posted in the past?
Decide which areas need improvement:
preliminary marketing, phone
coverage, technical consistency, anything
at all. Which services, products
and technicians are traditionally in great
demand, and are therefore overburdened
during the holidays? And perhaps the most
important question is what to do about it all.
Your holiday strategy will consist of several
components. For example, you need a
product plan, including merchandising, sales
scripts, packaging and promotional objectives.
Likewise, you need a comprehensive
service plan. Consider whether the holidays
represent an appropriate time to launch new
services, or to stick with what works.
And if service sales really go through
the roof in the next few months, are there
enough technicians on your team to satisfy
client demand? Historical data will be your
best guide for determining where to set your
holiday sights.
Holiday Merchandising and Gift
Certificate Strategies: The word “merchandising”
usually conjures images of a
sparkling display case at an immaculate desk,
or of forward-facing items placed three
inches apart on the shelves. Those are important
practical elements of a merchandising
plan, but there are external less known
elements that are just as important.
The first thing you must merchandise is the
business itself. A shiny, happy salon is attractive
to clients. But a shiny, happy salon is
not just about keeping the floors swept and
displays dusted. It begins behind the scenes,
with the things clients don’t see. It begins in
the back room and weekly huddles, where
team members establish codes of conduct,
dress, interaction with clients, customer
service initiatives… when you stop to make
your list you may be surprised at how many
things are on it.
Hectic holiday schedules make it even
more interesting. So it’s especially important
to establish rules of conduct for dealing
with frazzled, time conscious clients. Some
will be delighted with everything the salon
offers; others decidedly won’t be. Either
way, the holiday season is a time for infinite
patience from salon owners and team. Client
perception will determine whether the business
truly capitalizes on holiday client traffic.
How to Retain Those First Time
Holiday Clients: All first time clients challenge
many salons and spas, but first-time
holiday clients even more so.
Now is the time to focus on the essentials
of holiday planning: from service
and retail, goal setting, to retaining all
those valuable first-time clients.
Ah, the holidays. For many in the retail
and service industries, there is no substitute
for—and no way to live without—the financial
boon provided by consumers possessed
by the spirit of giving. Some salon and spa
businesses are absolutely dependent on the
gift certificate driven cash influx they usually
experience in November and December.
Then the clients come and here begins
the real test: what happens to these clients?
Do hundreds or even thousands of firsttime
faces disappear? A few questions and
keystrokes on the phones and at the point
of sale can capture enough information
to give you an edge on turning them into
repeat visitors. The important first step,
which many businesses forego, is asking the
questions.
A gift certificate, with no follow-up plan
for retaining the client, is not worth the
paper it’s printed on. Coordinated marketing
campaigns cost money, sometimes in significant
amounts. The reward for this investment
is new client traffic. Once the clients
start to arrive, a salon or spa is charged with
converting them into loyal, raving fans. If
this does not happen, the business would
have fared much better marketing to its
existing client base, which costs significantly
less than new client acquisition.
A Holiday Hypothesis: How many gift
certificates will your salon or spa sell this
season? What will be their average value,
and for which services? Generally, salons
and spas will see about 75 percent of holiday
gift certificates redeemed. The average
number of clients retained varies greatly, and
depends on many factors, including which
services they experience. Clients that redeem
certificates for luxury services are less likely
to return, because they consider
the visit a treat; it’s nice as a gift,
but not something they would
normally indulge themselves in.
Let’s Look At Some Numbers:
Let’s say your salon sells
100 gift certificates. Of these, 75
percent are redeemed. Of those 75
clients, 35 percent come back for
another visit. The business nets 26
new clients.
Sadly, those numbers are
probably generous for many salons and spas.
Redemption percentages fluctuate, and most
salons retain closer to only 30 percent of
first-time clients.
So the question is, if a salon only retains
roughly 25 percent of its gift certificate
customers, is it really worth the hassle and
expense? Some business owners do not
hesitate to say that it is. It’s important to
reach as many clients as possible. Others
feel the funds invested in concept, design,
production, mailing, paperwork and tracking
are better spent elsewhere. Both points are
valid. Either way, the trick is turning clients
that you pay for via marketing expenses
into paying clients via referrals and a greater
share of their personal business.
If you play your cards right, each
generation of first-time clients will produce
another, as they refer and purchase gifts for
friends and acquaintances.
Neil Ducoff, founder of Strategies and author of the upcoming book
“No-Compromise Leadership,” developed the team-based
pay concept more than 30 years ago and developed a company that
trains and coaches to ensure businesses implement the program successfully.
For more information, visit www.strategies.com.
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Are You Branded?
The Nail Extension
Vicki Peters
Would you be able to write down what
your brand stands for in one sentence, if
someone asked?
It’s important to be able to do so. Here’s a
story that helps explain why this is so.
About two years ago, I crossed over to the
dark side, sold my PC and got a Mac and have
never looked back. Not only do I have a Mac
laptop, I have a desktop now,
killer Mac speakers, listen
to Mac podcasts, have the
top of the line iPod and was
one of the first ones to get
an iPhone. I make frequent
trips to take one-to-one
lessons at the Mac store and
find myself perusing the
apple.com website daily. I
guess I am hooked on the
Mac brand.
And the reason for this
story? Here’s a question: are
your clients hooked on you
just as I am hooked on Mac?
If not, you need to brand yourself and get
them hooked. Apple, like McDonalds, Target,
Starbucks and other well known brands, have
been successful in branding themselves so
you know whatever you buy from them will
provide their consistent quality. We nail techs
need to do the same.
Many established salons have successfully
branded themselves, like Aveda Salons, Fantastic
Sams and others. Looking at successful
salon brands, you not only get a template on
how to manage your salon, but also proven
techniques as well as products. Clients rely on
product quality and these salons make sure the
quality is there.
Here’s an example of a nail salon who is
successfully branding themselves. Profiles
Salon in Cape Coral, FL is in the process of
branding themselves with products and franchises.
Amy and Tracy McClure, salon owners,
have established signature services that are
unique and set them apart from all the other
salons in town. They have an acrylic application
style that is different and are always up on
the current trends. They specialize in glitter
nails and have established a station where they
can bling toes, which is one of their special
services. Profiles Salon has branded themselves
so well that you can tell where clients get their
nails done just by the style of nails.
Branding is something I am doing some
serious thinking about with my business
as well. Now that I have a product to sell, I
am considering aligning myself with a few
other companies to brand us all together. My
You need to
define your value
and product, the
product being
your service and
the retail that goes
along with it.
product has always been non-product-centered
education. Now I have to think about
branding everything I am doing in such a way
that the tech knows the consistency and value
of what I am offering.
You need to do the same even if you do
not have a salon. You need to define your value
and product, the product being your service
and the retail that goes along with it.
You can go two ways with product by
either choosing one company’s products and
using them exclusively or creating your own
brand. Doing your own product line is easy
and not as expensive as you might think. Start
with topcoat and cuticle oils.
Many companies private label
their own products and have
small quantities. Find a good
private label company who will
not only design the label for you
but will print them as well. You
can mix your own custom cuticle
oils and lotions, have your
table towels embroidered with
your logo, wear logo shirts or
aprons and you can easily have
files printed with your logo.
You can brand your own
polish and custom mix your
acrylic colors as well. As long as you stay with
the same acrylic company you can custom
blend your pink so it’s different that what is
normally seen.
Another way to brand yourself is to work
with all the other techs in the salon and create
a consistent method of doing nails with the
same products. Like it or not, it’s what the
non-standard salons have done very successfully.
Clients that frequent such salons usually
do not care who does their nails as long as
they get them done. So from a salon owner’s
perspective, it’s much easier to have a walk-in
service, something most of us don’t do. Their
brand is consistency in simple services. And
that’s a brand people can understand and
count on.
Now you need to define your brand. Are
you a pink and white acrylic tech? Do you
specialize in manicures and pedicures? Are
you a gel only kind of gal? Think about what
your specialty is and build that brand. Talk
to your clients and ask them what they think
your brand is; you may be surprised, you
may already be branded. If so, you’re one step
ahead of the rest—now go market it.
Tip of the Month: Millie Haynam, master
nail tech and salon owner recommends
reading the following book “Make a Name for
Yourself” by Robin Fisher Roffer.
Vicki Peters is a 26 year veteran master nail tech, competition champion,
judge, international educator, author and manufacturer and serves on the Nail
Manufacturer Council. For more information visit www.vickipeters.com or
email her at Vicki@vickipeters.com.

A Brand Differentiates You From
Others in the Beauty Marketplace
Blue Highways
Jerry Tyler
With the uncharted waters of the
economic times in which we are living, it is
time to reassess ourselves as individuals and
company brands.
Many industry professionals, albeit
talented, full of passion for their craft and
ready to take on their future success, have no
idea of their brand identity or the part it plays
in today’s market.
While branding alone does not guarantee
success, having an identifiable brand does differentiate
you or your business in the beauty
marketplace. It establishes who you are and
where you are placed in the market landscape.
Having an identifiable brand makes you
unique; it says who you are and what you
stand for, and hopefully this will resonate
with your intended client base. Notice I used
the word “intended.”
You have to begin with a clear picture
in mind as to the customer or client base
you wish to acquire. You have to know what
motivates them to visit that special stylist
or salon; figure out what attracts them to it.
What do they look like? What is their fashion
profile, income and educational background?
What other brands do they purchase or
see themselves as customers of? Are they
Cadillac or Prius? Are they Armani or Juicy
Couture? Are they college bound or college
educated? Do they collect fine art, or do they
collect tattoos? Who is this satisfied client in
my chair receiving all the amazing expertise
my brand has to offer.
Then comes the hard questions: Am I
or my salon the place they will want to be
in? Am I in alignment with the culture they
desire to be in? Do I look the part?
If I desire a high-end big-ticket clientele,
do I provide services on the level they will
require? Do I have the advanced and cuttingedge
skill sets to provide current and relevant
answers to their fashion and beauty needs?
Do I need to upgrade my image and
wardrobe to look the part to appeal to that
high-profile client? Do I have the customer
service and communication skills to care
for and connect with my intended clients?
Does my perceived value meet or exceed the
client’s expectation?
These are all important points to consider
and make the needed changes to assure meeting
your target client’s needs and upholding
the integrity of your special brand.
In the realm of branding I always advise
using the “be, do, have” model.
1. What do you want to be? What do you
want to be perceived as? Who are you? What
are you?
2. What are you going to do to achieve
this? What positive action steps are you going
to take? What resources will you require to
get it done? What timeframe will you set
yourself to accomplish what you want to be?
3. Most importantly, what do you want
to have when you have fulfilled the first
two? What is your reward? This requires
you to begin with the end in mind. Know
your ultimate destination before you start the
journey.
Developing yourself or your business as
a brand is a creative and challenging journey
that evolves as you go. The demands of our
ever-changing beauty industry require us to
actively assure our continued success now
and in the future.
Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective
on the solutions and challenges facing the beauty industry. Jerry Tyler has
been a stylist since 1975 serving as the former artistic director for Vidal Sassoon
Academy and currently as Director of Education for Carlton Hair salons.
He is also a licensed cosmetology instructor and has served as President of
the California State Board of Barbering and Cosmetology.
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Creating the Perfect Menu for Your Esthetics Practice
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Esthetic Endeavors
Judith Culp
There is more to creating a perfect salon
menu than meets the eye.
Creating a menu for an esthetics practice
is more complicated than just listing minifacial,
cleansing facial and waxing services,
etc. For a successful esthetics menu, it’s important
to tailor it to the exact target market
segment, the locale and the individuality. If
these factors were ignored, the results would
be marginal at best.
The first step is to analyze your target
market. This is an important step to consider
before even opening your practice. If you
haven’t done this, take time now to do so.
Have you geared your practice to spa-type
relaxation treatments, holistic treatments,
acne treatments, anti-aging therapies, teens
or boomers? This is probably something you
must have thought about before locating
your business. You probably wouldn’t put
a teen acne oriented clinic in a medi-spa
geared to anti-aging injectables.
If you already have a space, then take a
careful look at the demographics and needs of
the incoming clients. Consider their age, genetic
background, level of disposable income
and even regional preferences, and then you
can create that truly effective menu.
If they are a younger crowd, they may
be more interested in hair removal, treatments
to deal with problem breakouts and
techniques to prevent the signs of aging. If
you carry makeup, these people are probably
into more trendy looks and fun colors.
If your client base is more in the baby
boomer age group, then you will definitely
want to focus on anti-aging treatments and
have home care products designed to assist
with this. While there are some exceptions,
as women get older they tend to go for softer
makeup looks and the color choices that
compliment this. As we age, we suffer more
hair loss; therefore, this is a good market in
which to offer permanent cosmetic services.
If the client base is dominantly working
people or those with stressful lives, then
offering stress-reduction treatments is a sure
winner.
Genetic background plays an important
role in menu development. If you have a client
base dominated by those with Fitzpatrick
IV, V or VI skin tones, they need treatments
and products to fight hyperpigmentation.
They may also be looking for someone skilled
in hair removal techniques and know how to
deal with resistive hair. Microdermabrasion
services might be better to offer than chemical
exfoliation for these skin tones.
The level of disposable income of your
potential clients is critical for you to know.
Are they looking for skin care on a budget?
You will want effective services that don’t
have a high product cost or equipment cost
so you can offer services that will be within
their financial reach. Manual microdermabrasion,
alpha hydroxy acid treatments
or some of the new inexpensive high tech
devices may be just what is called for. It
is exciting to see some great new tools for
estheticians that are in the under $500 range.
This puts them in the budget of new technicians
and clients.
You must also take into account your regional
location and preferences. Northeasterners
have different tastes and live different
lifestyles than those in the deep southeast.
The salon menu should be designed with
this in mind. Capitalize on the region
you’re in. A spa in Key West, might consider
offering the new hot shell treatments, where
those in a Rocky Mountain state might stick
with hot stones.
Spas are a good example of facilities
that consider these regional flavors. At the
Hershey Spa in Hershey, Pennsylvania,
chocolate treatments are their specialty. In
the Napa Valley, one finds treatments on the
menu that use grape byproducts, champagne
or other winery related specialties. The
Northwest is now growing more wine
grapes, and spas in the region are making
use of the related oils and juices. Oregon is
also becoming a lavender growing area and
numerous lavender products and services are
emerging. Every area has its own specialties,
capitalize on yours.
The final consideration is personal
strengths. If you love makeup, find a way to
focus your business around this. If you are a
waxing diva, focus on that and your clients
will find you. Sometimes we try so hard
to please others, when we would be better
off doing the things that please ourselves.
Certainly, our practice will have its share of
compromises; but why not create a career
that pleases us instead of just doing what we
perceive the client wants?
Once we have determined all the factors
to consider, then we need to express our
offerings in words and phrases that are
understandable and attractive to the client.
Sometimes we can be so scientific we
burden them with information they really
don’t want.
A menu that gives the tantalizing basics
can be backed up with a price list and with
a sheet or brochure, that gives them all the
inviting details. If we call it a “Raspberry
Rejuvenation Delight,” then in the brochure
we can create word pictures that will lure
them right into the treatment room.
Menus are not static items. Review
them routinely to evaluate your best selling
services and client requests. Once you have
an established client base they will be loyal
and stay with you for years. However, this
means you will need to change your services
as your client base ages to keep up with their
changing needs. Just like our careers, our
menus are evolving and changing. Giving
them the attention they need is one of the
best marketing strategies we can pursue.
Judith Culp, a CIDESCO Diplomat has been in the esthetics industry since
1980. A CPCP permanent makeup technician for over 18 years she served
a 4-year term as a Director for the Society of Permanent Cosmetic Professionals,
two years as their president. She is president of Culp Enterprises
Inc. and CEO of NW Institute of Esthetics. Judy Culp is available for
consulting. For more information visit www.estheticsnw.com.
10 | OCTOBER 2008 | NORTHWEST STYLIST & SALON

The Who, What, When, Where
and Why of Advertising
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Shannon Wells
Advertising… any successful business
owner knows there is no surviving without it.
Only a few know the true secret to
successful advertising, the kind that gets the
results intended without paying into a bottomless
pit. From where to advertise to how much
to spend, let’s take a look at some of the keys to
success when creating an advertising plan and
what you need to know to make sure you’re
getting the most bang for your advertising
buck.
The Who: The first thing to determine
is exactly who your ideal audience is. Many
companies have an idea of who their ideal
client is, but you’d be surprised at how many
companies do not.
When determining
your ideal
client, you need to be
specific. Age, type of
occupation, income
level, location,
even gender are all
important characteristics
to nail down. If
you aren’t aiming to
bring in a certain type
of client then you are
missing a great opportunity
to tailor your message, your efforts
and eventually your results. Determining a list
of attributes that fit your ideal client will give
you great insight into how best to reach them.
The What: Many people are lost on the
concept of advertising. I’ve seen many salons
and spas dump random amounts of money
into various forms of advertising hoping for
results, and then repeat the same thing the
next year, never knowing the actual outcome
of their advertising dollar.
According to Michelle Bautista, business
advisor for Your Beauty Network, a great place
to start is to allocate a specific percentage of
your budget to advertising. “We recommend
businesses use 1.5 percent of their total service
sales towards advertising.” This recommendation
provides a specific number to use for
advertising rather than throwing endless funds
at this area of your business.
Measuring your results is also imperative
to managing your advertising dollars. Bautista
adds, “A great way to manage and measure
your results is to make sure your return on
investment is at least three times the amount
you spent on the advertising in the first place.”
Determining a list of
attributes that fit your
ideal client will give you
great insight into how
best to reach them.
Use these tips to measure what you need to be
spending on advertising.
The When: Deciding when to start your
advertising campaign depends on what you
want to accomplish. Are you announcing
something new? Are you attempting to win
new clients or send a message to existing
clients? Are you announcing a time-based
promotion? Traditionally it takes two to three
months to penetrate a market. Plan your
advertising accordingly so you get the word
out in advance of when you want to see the
results. If you have a product launch or a
holiday special, you want to get the word out a
couple of months in advance.
The Where: There are so many options
and mediums in which to advertise your
business today. Television, radio, billboards,
magazines, yellow pages and even the internet
are some of the most common methods used
and can be very successful if
there is some strategy to which
ones you select.
Your best choice of
advertising medium goes
back to who your audience is.
Which of these items is your
ideal client most likely to use?
Where is the client located and
which of the mediums will
reach them there?
For example, if your ideal
client is a business executive,
radio ads running during
traditional work hours will not likely be heard
by your ideal client. Make a list of the likely
habits of your ideal client and it will dictate
which mediums you should select as well as
the specific genres of the medium. Attracting
moms as your ideal client, for instance, may
dictate you advertise in local kid’s activities
publications.
The Why: Advertising really is a matter of
necessity. It is essential to getting the word out,
generating interest, reaching new clients and
portraying a positive image of your business.
Understanding what you want to accomplish
with your advertising and creating
a planned and measurable budget is essential
in ensuring advertising success. Determining
your ideal clients and then going to where they
already are to spread your message is an effective
way to make sure your message is getting
to the right people. Make your plan to find out
the best fit for your business!
Shannon Wells is the Marketing Manager of Your Beauty Network, a
beauty industry ongoing business support service. It offers a membership
based business support resource used by over 700 salon and spa owners.
For more information, visit www.ybn.com, call 866-364-4926 or e-mail
shannon@ybn.com.
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NORTHWEST STYLIST & SALON | OCTOBER 2008 | 11

Offers Expire November 15th, 2008 or While Supplies Last.
BEAUTY SUPPLY
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Open 6 Days a Week:
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Fax 503-760-6244
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FURNITURE
Jeffco Oval Shampoo Bowl
Black Plactic F11
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TISPRO Max Styling Chair
SALE $299.00
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BEAUTY SUPPLY
980 Lancaster Dr NE, Salem, OR 97301
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Pedi Cart
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Pretty Busy in Product Safety
Board Bulletin... Next Board Meeting Is November 3
The Board of Cosmetology next meets on Monday, November 3, 9 am in the Rhoades
Conference Room at OHLA in Salem. Board meetings are open to the public and offer an
opportunity to comment on board business and other related matters.
For a meeting agenda, visit the OHLA Web site at www.oregon.gov/OHLA/COS, call
OHLA at 503.378.8667 or visit the OHLA office. Meeting agendas are usually finalized and
posted to the Web site within two weeks of the meeting.
Product Safety: Under Review
The Oregon Health Licensing Agency
(OHLA) and the Board of Cosmetology’s
Product Safety / Public Protection Committee
are reviewing the following:
• Laser skin resurfacing
• Laser hair enhancement, growth
• Unlicensed practices in licensed facilities
• Teeth whitening
• Aqua-chi
• Ear candling
• Storage boxes claiming disinfection
The Board of Cosmetology will discuss
the committee’s report at the November 3
regular meeting.
Product Safety Step-by-Step
A recent request by a laser company for
clarification on whether or not Oregon estheticians
may use one of the company’s lasers
for skin resurfacing highlights the process for
addressing scope of practice and safety issues.
Is a laser whose intended use is for “…the
excision, incision, ablation, vaporization and coagulation
of soft tissue” allowed for esthetics use
if it performs “shallow” skin resurfacing (10-30
microns, or the upper third of the epidermis)?
Laser skin resurfacing is listed as within
the scope of practice of esthetics in Facial
Forward public education materials at
www.oregon.gov/OHLA/COS and in the
company’s US Food and Drug Administration
(FDA) documentation.
However, the Oregon Medical Board’s
2002 “Statement of Philosophy on Medical
Use of Lasers” states that “Destruction, incision,
ablation or the revision of human tissue
by use of a laser is surgery.”
The Oregon Health Licensing Agency
(OHLA) and Board of Cosmetology continually
work to clarify requirements as new and
emerging technologies and services appear.
The following highlights the resources
and steps OHLA and the board are taking to
thoroughly address such requests for regulatory
clarification:
• Company Request – Can estheticians
perform laser treatment?
• OHLA Research – Washington state
comparison (physician supervision)
• Company Documentation – FDA 510(k)
intended use statement
• Company Treatment Guidelines – Qualified
practitioners, appropriate training
• Aesthetic Dermatology News – Light
Therapy Regulations
• Oregon Medical Board (OMB) – Scope of
Practice statement
Part of the process involves reviewing
how other states regulate and how other state
agencies determine scope of practice.
Shear Numbers
How many practitioners and facilities
are currently licensed in Oregon?
(Numbers in parentheses +/- change
from previous month.) According
to Oregon Health Licensing Agency
(OHLA) records as of Sept. 26, 2008:
Practitioners. . . . . . . . . . . . 30,854 (+86)
Facilities . . . . . . . . . . . . . . . 4,531 (+42)
Independent contractors . . . . 7,014 (+76)
Certificate of ID. . . . . . . . . . . . 161 (+11)
Barbering . . . . . . . . . . . . . . 5,850 (-26)
Esthetics . . . . . . . . . . . . . . 13,543 (+12)
Hair Design . . . . . . . . . . . . 20,946 (+45)
Nail Technology . . . . . . . . . 14,945 (+17)
Taking License
Kraig Bohot
Deborah Masten, who has served on
the Board of Cosmetology since 2005,
might have imagined addressing the use of
lasers when she volunteered to sit on the
board’s Product Safety / Public Protection
Committee.
After all, Masten has specialized in the
use lasers in her esthetics practice and has
served as the board’s laser expert during a
time when technology has allowed further
expansion of lasers into the esthetics field.
But did she think she would be deciding
whether or not providing pedicures with fish
that suck dead skin off your feet are allowed
under Oregon law?
“You never know what’s going to come
out on the market,” says Masten. “The
challenge is to see what fits within the limits
of the law.”
Farewell to Fish, Hello to Hair
Enhancement?
At its September 22 meeting, the
Board of Cosmetology elected to leave fish
pedicures off the growing list of items the
Product Safety / Public Protection Committee
is addressing.
Unless someone discovers a way to disinfect
fish, fish pedicures will not be allowed
in Oregon cosmetology facilities.
Nor will something called “ear candling,”
the intent of which is to remove
wax from your ears. I guess the only way
removing wax from your ears would be for
cosmetic purposes is if there is a noticeably
large amount of wax needing removal.
Not a pretty image, and not a service
a barber, esthetician, hair designer or nail
technician should provide to the public
because it leans more toward a medical
procedure than a cosmetic procedure.
But what about laser hair enhancement?
Aqua-chi? Teeth whitening? And the
continuing saga of roll-on waxing?
Safety, Scope and Snake Oil
The Product Safety / Public Protection
Committee’s role is to determine if a product
or service is safe and whether or not it
fits within the scope of practice of barbering,
esthetics, hair design or nail technology.
Whether or not a product or service
actually produces the desired effect that is
promoted by the manufacturer or is just
another hyped under-performing dud is
another story.
The U.S. Food and Drug Administration
(FDA) oversees regulation of devices such
as lasers and determines whether or not the
device effectively performs its intended use.
If a product or service is obviously not
within the scope of one of one of the four
individual fields of practice, should a cosmetology
facility be prohibited from offering
that product or service?
Consumers may have the perception
that all products and services offered in a
licensed cosmetology facility are regulated.
For example, spray tanning booths aren’t
regulated but are allowed in cosmetology
facilities.
However, spray tanning is obviously
within the scope of esthetics, unlike teeth
whitening.
Services such as aqua-chi, which claims
to remove toxins through the feet by infusing
a foot spa with direct current, are less
obviously within or without of scope.
Lasers Lead Long List under Review
Besides reviewing laser hair enhancement
and growth devices, the committee is
taking another look at laser skin resurfacing.
New lasers allow shallow skin resurfacing of
the epidermis.
The committee will continue to review
roll-on waxing systems, specifically those
that feature reusable wax cartridges.
Such systems will be allowed only after
manufacturers provide sufficient research
showing no evidence of “flow-back” of used
wax into the wax cartridge.
The same goes for those storage boxes
using a “hospital grade germicidal bulb” to
“sanitize and disinfect.”
Until manufacturers provide evidence
that such products are as effective as stateapproved
disinfectants and autoclaves (for
sterilization), don’t use them for anything
but storage.
Thanks to Outgoing Klarr, Board
Members
Thanks to outgoing Board of Cosmetology
Vice-Chair Deely Klarr for serving on
the board since 2004. I’d also like to take the
opportunity to thank all board members.
Board members for all OHLA-regulated
professions volunteer their time and effort
to provide profession-specific expertise and
a public or consumer perspective.
OHLA is always looking for interested
and qualified candidates for board and council
membership. For more information, visit
our Web site at www.oregon.gov/OHLA and
look under Current Topics.
Kraig Bohot is Communications Coordinator at the Oregon Health Licensing
Agency (OHLA), a state consumer protection agency providing centralized
regulatory oversight of multiple health and related professions.
He can be reached at (503) 373-1939 or at kraig.bohot@state.or.us.
NORTHWEST STYLIST & SALON | OCTOBER 2008 | 13

Department of Licensing Ruling
on Using Fish for Pedicures
Editor’s Note: This letter will be mailed soon to all licensed salons regarding the use of fish
to provide pedicuring services.
STATE OF WASHINGTON
DEPARTMENT OF LICENSING
PO Box 9026, Olympia, Washington 98507-9020
TO:
FROM:
Salon Owners
Cosmetology Program
Cosmetology, Manicuring, Barber and
Esthetics Advisory Board News
Cosmetology Advisory Board Members:
• Anne Martin, Chair — esthetician
• Larry Geiger — cosmetologist
• Gary Howse — private school
• James Moran — manicurist
• Vacant — public member
Upcoming Board Meeting
• November 10, 2008 9 a.m., Vancouver, WA
Upcoming Workshop
• Sylvia Garcia, Vice Chair — vocational school
• Kathleen Sather — manicurist, esthetician
• Mary Tanneberg — cosmetologist, esthetician
• Janiece Hoggatt — apprentice representative
• Vacant — barber
• October 13, 2008, 9 a.m., Olympia, WA
Rewrite of cosmetology law workshop.
Department of Licensing, Business and Professions Bldg 2, Rm 209
405 Black Lake Blvd, Olympia, WA 98502 | (360) 664-6626
Health & Safety Tip
Sanitation/Disinfecting Guidelines
(a) All tools and implements, including; reusable skin cleaning sponges and skin care
bowls, must be sanitized and disinfected or disposed of after service on each client.
(b) When used according to the manufacturer’s instructions, each of the following is an
approved method of disinfecting tools and implements after they are cleaned of debris:
(i) Complete immersion or spray with an EPA-registered hospital grade disinfectant
solution of the object(s) or portion(s) thereof to be disinfected; or
(ii) Steam sterilizer, registered and listed with the U.S. Food and Drug Administration;
or
(iii) Dry heat sterilizer, registered and listed with the U.S. Food and Drug Administration,
or Canadian certification.
(c) All sanitized and disinfected tools and implements must be kept in a sanitizer or
closed nonairtight container.
(d) All disinfecting solutions and/or agents must be kept at manufacturer recommended
strengths to maintain effectiveness, be free from foreign material and be available for immediate
use at all times the location is open for business.
(e) Nail files, cosmetic make-up sponges, buffer blocks, sanding bands, toe separators
or sleeves, orangewood sticks, and disposable nail bits which have not been approved for
disinfection and reuse, must be given to the client or discarded after service on each client.
Presence of these articles in the work area will be prima facie evidence of reuse.
Washington State Department of Licensing’s position on fish pedicures
The Department of Licensing has had the opportunity to observe the fish pedicure
procedure. The purpose of this letter is to clarify the Department’s position on this service.
Fish pedicures include the care for the skin and cuticles of the feet and therefore, fall
under the sanitation and disinfection rules in WAC 308-20-110. Those rules require that
all tools and implements be sanitized, disinfected or disposed of after service on each client.
Due to the inability of salons to meet these requirements in regards to the fish, and to
protect consumers from the possibility of infection and disease, these rules do not allow for
fish pedicures in Washington State.
If you have questions or comments please contact us at (360) 664-6626. Or, you
may send a fax to (360) 664-2550, or send written correspondence to the Department of
Licensing, Business and Professions Division, Post Office Box 9026, Olympia, Washington
98507-9649.
The History of Cosmetology
The history of cosmetology is a long one,
dating back in ancient times. Since everyone
in the ancient world was either a master or
servant, the history of cosmetology began as
a skilled trade among the servant class, and
Egyptian woman had perfected the art of using
ochres, and dyes on their cheeks and eyes, as
depicted in Egyptian art. Many of the Egyptian
women and men wore wigs, and the wig stylist
appeared very early in the history of cosmetology.
Egyptians had also perfected the art of
extracting essential oils from herbs, the same
procedure that is used for making essential oils
today.
The Romans and Greeks prized their
baths, which were like today’s spa treatments,
and the Greco-Roma bathouse plays an important
role in the history of cosmetology. Men as
well as women had skin and hair treatments as
well as steam baths to open their pores.
According to Roman poetry, early
Renew Online
cosmetologists had perfected something like
a hair permanent. No details are given in the
poem about how the woman obtained her
curly locks, but the Romans perhaps perfected
something like a curling iron heated on a
fire. This is the first mention in the history of
cosmetology of creating a curly look.
The religiosity of the Middle Ages meant a
temporary lull in the history of cosmetology, as
mystics were, in general, concerned more with
spiritual perfection than good looks. Women
usually covered their hair with cloths and wore
no makeup. The history of cosmetology had
another golden age during the 18th century,
with curly locks piled high in towers of tresses,
powdered faces, and the famous “beauty
mark” made with a kohl pencil. The history
of cosmetology often sees constant fluctuation
between the “natural look” and highly adorned
effects depending on the mood of the times.
Cosmetologist, Manicurist, Estheticians, Barbers, Instructors, Salon/Shops, Personal
Services Operators, and Mobil Services Operators can renew licenses online. Watch for
your Notice to Renew in the mail and if you are eligible, you will receive a password and
the website address. Visa or MasterCard are required for online payment.
Visit our Website! www.dol.wa.gov/business/cosmetology
For the most current information on the cosmetology program, visit our web site
at http://www.dol.wa.gov/business/cosmetology. If you need to contact us, we can be
reached at (360) 664-6626, or write to: Department of Licensing, Business and Profession
Cosmetology Section, PO Box 9048, Olympia, Washington 98507
14 | OCTOBER 2008 | NORTHWEST STYLIST & SALON

SALON OPENINGS
LA SER TECH NI CIAN / ESTHETICIAN Up -
scale, es tab lished Lake Os wego sa lon. Com mission
po sition available. Con tact Mr. Fisher, Manager
(503)636-8758
WILSONVILLE PAUL MITCHELL FO CUS
SALON HAS OPEN ING FOR STYL IST will -
ing to use full cos metology li cense. Com mission
vs. hourly. Email to: sniffur2@msn.com or call
(503)998-4200 to schedule an interview.
NEW SALON IN SOUTH SA LEM
New fur ni ture, cen tral vac uum sys tem,
laundry room. $425 / month first three months.
Please call (503)302-7408 or (971)563-2536.
TATTOO ART IST & BODY PIERCER
WANTED for Sheridan Tanning Sa lon! Lease /
Commission ne gotiable. Full or Part Time. Piercing
Ap prenticeship in ex change for rent op tional.
FREE Tanning in cluded! Alissa (503)888-4120.
VIA SOLFERINO SALON Down town Se attle.
In ter view ing for af ter noon Re cep tion ist /
Scheduler. Call Nello (206)441-0304
VANCOUVER, WA - LEASE STA TIONS
AVAIL ABLE Up scale, pri vately owned salon is
look ing for easy go ing, mo ti vated Styl ists who want
to suc ceed. Full-time and part-time available.
Please call (360)604-6035
OUT GO ING AND MO TI VATED HAIR-
STYL IST with full (or al most full) cli entele
wanted for a com mission po sition in our up scale sa -
lon in NW PDX. We are a Bum ble & bum ble sa lon
with Jan Marini & Dermalogica skincare & the only
sa lon in PDX with our own lim ousine. Re ceptionist,
laun dry & backbar pro vided. Po sition is 60/40%
commission - you get 60%, plus 15% for re tail sales!
Contact Charlie (503)227-7750
NAIL TECH AND STYL IST NEEDED IN
SMALL, STRESS FREE SA LON IN GIG
HAR BOR, WA Com mis sion or pos si ble lease.
Call (253)858-3232
BIENVENUE STYL ISTS, TO SA LON AU
ROUGE! Full time open ing for an es tablished
Stylist. Outstanding sa lon, dazzled with color and
flair. En joy a new kind of workday with a pos itive
and cre ative at mosphere, pam pering you and your
clientele. View our website through Citysearch.
(503)892-3527 ~ April
BEND, OREGON - FRESH, MODERN AND
RE LAXED AT MO SPHERE, along with pro fessional,
friendly Styl ists make this an ideal place to
work! Sta tion for lease in well es tablished sa lon.
Voted Best Sa lon in Cen tral Oregon in 2006 and
runner up in 2007 & 2008. We are an exclusive
Bumble and bum ble sa lon. 1st month’s rent free.
Call Matt @ (541)306-3566
RAZORS EDGE SA LON LO CATED IN
VAN COU VER HEIGHTS is look ing for Stylists
with cli entele. Lease shop. Newly re modeled,
August 2008. Call Lisa (360)693-0973 or
lisabill19@comcast.net
TWO STYL ISTS, ONE MAN I CUR IST,
ONE ESTHETICIAN NEEDED FOR
BUSY, ES TABLISHED SALON IN GRES -
HAM Min utes from Per simmon Coun try Club.
Cli en tele pre ferred but ne go tia ble. Will con sider
commission. First full month of rent FREE. Contact
Connie @ (503)701-8401
GOOD KARMA SALON & RE TREAT
is an ex citing, re freshing new busi ness proud
to be in the Clackamas / Happy Valley area. If
you are a mo tivated Styl ist, Nail Tech or Massage
Therapist, we would like to meet U. Our en vironment
is ca sual, but pro fessional. Fun, out going
people need only con tact us. Please call Stephany or
Jen at (503)855-3346.
FRINGE, A SA LON WITH BEN EFITS IN
BAT TLE GROUND, WA is a mod ern sa lon
seek ing tal ented, fun and en er getic Hair styl ists,
Nail Techs and Estheticians to join our devoted
team. We are of fer ing com pet i tive com mis sion pay
scale, profit shar ing, ed u ca tional op por tu ni ties,
flexible work ing hours and the Best Products in the
industry. For an in terview, please call
(360)666-3610 or email your re sume to:
fringeasalon@ya hoo.com
ROSEBURG, OR - SEEKING NAIL
TECHS, MAS SAGE TECH,
ESTHETICIAN Pri vate room. Pre mier Tan -
ning & Nail Sa lon. Call (541)673-5621
LEASE OFFERS
AVANTI HAIR SA LON ~ LEASE ~ FULL
OR PART-TIME STYL IST ~ $380
MONTHLY ~ SELL OWN PROD UCTS Or -
egon City, Down town Main Street. Beau tiful
space, must see! Call Francesca (503)697-3343
SA LON LAVONNE HAS AN OPENING
FOR FULL OR PART-TIME STYL IST AND
FULL OR PART-TIME NAIL TECH NI-
CIAN Please send a re sume to: 14547 SW West lake
Dr., Lake Oswego, OR 97035 (503)968-7141
NORTH SE ATTLE SA LON / STA TIONS
FOR LEASE Hair stylist needed, lease or com mission.
Great lo cation. Fun, re laxed sa lon in fast
growing neigh borhood. Great place to build your
business. $475 per month. (206)784-2575
SEEK ING SUPER MO TI VATED STYL IST
WISHING TO CON TROL THEIR OWN
DESTINY AT A BEAU TIFUL SA LON IN
DOWN TOWN PORT LAND Great staff, rea -
sonable rent and high den sity cli ent po tential. Call
Dan for de tails at ME Hair Design (503)227-0322.
HAIRSTYLIST & NAIL TECH
LEASE STA TIONS AVAILABLE AT
SHEAR PLEASURE HAIR DESIGN LO-
CATED IN RA LEIGH HILLS, FRED
MEYER SHOPPING CENTER - BUSY,
WELL ES TABLISHED, FULL SERVICE
SA LON Must see be fore choos ing a salon.
(503)297-3305 or (503)557-8516 Two Months
Free Rent
PANKY & FRIENDS IS SEEK ING MO TI-
VATED, PROFESSIONAL AND FRIENDLY
HAIR STYL ISTS AND NAIL TECHS TO
LEASE IN DOWN TOWN MILWAUKIE Full
time and part time avail able. Call Panky
(503)799-5973
FREE TRIP TO MEXICO 5 sta tions for lease.
$400 each. Sign a lease for 12 months and re ceive a
free trip to Mexico. 3061 W 11th, Eu gene Or egon.
(503) 869-2926
NAIL TECH / STYLIST This is where
you want to work if you like a nice, newly re -
mod eled, es tab lished sa lon with pro fes sional staff.
Call Joan (503)284-2927 or (503)702-9261, drive
by: 4103 NE Tillamook, Port land.
SALON #1 HAS ONLY ONE STA-
TION LEFT FOR LEASE! $350 per
month. Must have cli entele and be self-mo tivated.
Sell your own products. Must see! 1530 NE 172nd
& Halsey or call Pam (503)255-8686
BUSY, DOWNTOWN GRES HAM SA -
LON Cozy lo cation with good parking. Private
room for lease $450 per month and styl ist
sta tion for lease $350 per month. Cli entele
helpful. Call (503)491-1362 or (503)761-8240
SW PORT LAND / BEAVERTON 10 MIN -
UTES FROM DOWNTOWN. GORGEOUS
HIGH END SA LON WITH SPA PEDICURE
AND FA CIAL ROOM. LOOK ING FOR PRO -
FESSIONAL, HIGH END STYL ISTS WITH
FULL CLI EN TELE. EX PAN SIVE RE TAIL
AREA. REASONABLE LEASE. (503)381-1177
CELL
HAPPY VAL LEY / CLACKAMAS Tired of
working in a com mission sa lon? Our unique
lease of fers you the team en vironment as well as
con tin ued ed u ca tion in a lease sit u a tion. We are
accepting re sumes for Styl ist and Bar ber po sitions,
as well as a part-time Esthetician or
Electrologist. Call Lori for more in formation
(503)781-4087
NORTHWEST STYLIST & SALON | OCTOBER 2008 | 15

NW PORTLAND Full or part-time lease op -
por tu ni ties avail able for pro fes sional Hair styl -
ists. 1/2 off first month, sell own re tail, re ception
service, much more. You will love work ing
here! Call Kerin (503)888-6401
WALKER ROAD: BEAVERTON - 1
MONTH RENT FREE! Fun, Drama Free
Salon En vironment. Low Lease Sta tions Available
for Ex perienced Styl ist / Colorist. Up Front Cli ent
Parking with Walk-In Cli entele Avail able.
(503)679-5777
LUSH SALON IN GRES HAM HAS
HAIR STA TIONS FOR LEASE - FULL
AND PART-TIME Good lo cation. Some
walk-ins. Lease in cludes re tail com mission and
towels. Must be ex perienced and pro fessional with
cli en tele. 1/2 off first month’s lease. Con tact
Khamsai (971)533-4333
LEASE PO SITION OPEN FOR
SELF-MO TI VATED STYL IST WITH
GREAT CUSTOMER SERVICE SKILLS and
professional work ethic. Forest Grove, Oregon.
Call (503)357-8460
MEDFORD UP SCALE SA LON LOOK -
ING FOR FULL & PART-TIME HAIR -
STYL ISTS Some cli entele pre ferred. Es tablished
sa lon in great lo cation. Friendly atmosphere.
FIRST MONTH FREE RENT! Call
Lesli (541)621-8300
DOWNTOWN PORT LAND - FULL
SERVICE SA LON HAS TWO LEASE
STATIONS AVAIL ABLE FOR HAIRSTYL-
ISTS Must have cli entele. Please call
(971)222-5354
ES TAB LISHED, UP SCALE,
TIGARD SA LON LOOK ING FOR
TWO EX PE RI ENCED, FULL-TIME
HAIR DRESS ERS to lease stations. Fun and
friendly atmosphere in a great lo cation. Con tact
Wendy or Lizette (503)684-6506
DOWNTOWN PORT LAND HAIR SA LON
ON NEW LIGHT RAIL LINE in Class A Build -
ing. Es tablished 15 years. Look ing for hair per son
with full cli entele. Lease sta tion. Call
(503)708-9932
SILHOUETTE HAIR SALON IN CE DAR
MILL AREA has two Hair stylist sta tions and one
Nail Tech station available now! Full or Part time
leases, very rea sonable! Please call Robin
(971)344-7917
HAIRSTYLIST - BARBER - NAIL TECH In -
de pend ent con trac tors. Pri vate room avail able.
Rea son able rent. Some cli en tele nec es sary.
Friendly, clean en vi ron ment. Alleycuts, Medford,
OR. Call (541)773-7100
DOWNTOWN SA LEM - AVALON SA -
LON is look ing for fun, friendly Styl ists.
There are cur rently 2 hair sta tions available for
lease. First 3 months 1/2 off! Con tact Alyssa
(503)588-6855
THIS NW PORT LAND SA LON IS
RE ALLY DIF FER ENT than other sa -
lons you have worked at. We are a team of Styl -
ists and an Esthetician that really en joy working
together. So bring your cli ents and have a great
time at work (it re ally is pos sible!). I am the luck -
iest sa lon owner around. Call Jennie
(503)502-4368
ESTHETICIAN / PER MANENT
MAKEUP TECH / MAS SAGE THERA-
PIST Space avail able to share 3-4 days / week.
Electrolysis Clinic of Portland (503)227-6050
NEWBERG - SEEK ING EN ERGETIC
HAIRSTYLIST & NAIL TECH Sa lon &
spa in downtown lo cation. La Terrasse; a beau tiful
full ser vice sa lon set in Pa risian style. Great op portunity
for some one starting out or already es tablished
tal ent. Call Wendy (503)522-2062
LEASE STA TION AVAIL ABLE IN ES -
TABLISHED NE PORTLAND SA LON
Lease $465. Parking, easy free way ac cess. Call
Ca thy (503)236-1152
MAGNOLIA’S PEACH SKIN AND HAIR
CARE SA LON Full-time lease. Must bring own
clientele. 545 E Street NE, Sa lem, Or egon. $400 /
month all costs in cluded. Close to downtown,
good park ing, charm ing 1933 ren o vated bun ga low.
Call (503)315-5819 or (503)508-8094Merla
HAIR STYL IST STA TION FOR
LEASE $425 FULL-TIME, $325
PART-TIME We are in the Canterbury Square in
Tigard. Come in and check us out! Large work stations
and pri vate stor age lockers. Call
(503)639-8353 days or (503)649-3284 eve nings.
BE YOUR OWN BOSS IN HISTORIC
DOWN TOWN GRES HAM! Unique op portunity
to lease a newly built pri vate one-per son hair
studio. Lo cated across the street from new Main
Street Ale House, this turn key stu dio in cludes a
new bar ber chair, hair dryer, shampoo bowl and ap -
pliance cen ter. Would be per fect for an ex perienced
hairdresser who wants privacy. Lease rate $500 per
month, in cluding util ities. There’s still time to pick
paint col ors. Call Kerry Ann, Broker at
503-661-8000 Ex tension 101. Kohler Meyers
O’Halloran Inc.
ES TAB LISHED NW PORT LAND SA LON
RE LO CAT ING TO NW THURMAN Styl ish
and con temporary, all new equip ment. Are you
ready to be in dependent? Two Stylists needed. 1/2
off first month lease. Call Marcy (503)525-2930
BEAVERTON Trop i cal Rayz has Nail
Stations available for talented Nail Tech nicians.
Sa lon is re cently built, so it is aes thetically
pleasing and has great vis ibility from Cor nell Road.
Service our cli ents as well as yours. Lease in cludes
three months ad vertising. Call Mary
(503)799-7847 www.tropicalrayz.net
LAKE O’S BACK YARD! Ideal Lo cation
just off I-5 be tween 217 and I-205, WOW!
Full-time sta tion available. Look ing for an es tablished,
pro fes sional, mo ti vated Styl ist with cli ent
base. Con tact Bill (503)753-3204
72ndavesalon.com@gmail.com
THE PER FECT TIME TO CHANGE SA -
LONS IS NOW, BEFORE THE HOLIDAYS
Your cli entele is sure to fol low. Re flections has a
couple of open ings for Hair stylist - full or
part-time. $130 per week or $70 part-time, 30 day
contract. Great lo cation in Sellwood, plenty of
parking. Dave or Debbie (503)239-7105 or
(503)680-6258. Come join seven other Stylists and
Nail Tech who have worked together for years with
lots of experience.
REACH OVER 25,000 BEAUTY PROFES-
SIONALS IN OR EGON AND WASHING-
TON. For as little as $30/month you can ad vertise to
every sa lon and barbershop in the Pacific North west.
Go to www.nwstylist.com to place your ad now
16 | OCTOBER 2008 | NORTHWEST STYLIST & SALON

SALARY /
COMMISSION
RAIN SA LON IN BEAVERTON IS SEEK -
ING EX PE RI ENCED STYL ISTS High com -
mis sion, full med i cal and den tal ben e fits, prod uct
commission and paid time off. Call (503)579-1500
NAIL TECHNICIAN NEEDED FOR A MA -
TERNITY & FAM ILY-FOCUSED SPA IN SE
PORT LAND, Acrylic-free, natural nails only. To
apply visit www.ze nana-spa.com. or call
(503)238-6262
SPOKANE, WA - MONIQUE’S SA LON IS
SEEK ING A PRO FES SIONAL, FULL-TIME
STYL IST A pros pering, full-ser vice sa lon is seek ing
an am bitious Styl ist with 2+ years ex perience. Can -
didate must pos sess a strong background in cutting
and col oring, and have excellent cus tomer ser vice
skills with the abil ity to sell. No cli entele is re quired,
but help ful. Ex pe ri ence with Goldwell is a plus. Must
pos sess a cur rent Wash ing ton State Cos me tol o gist license.
Sal ary, Ben efits, Va cation - DOE. For more
information, please con tact Deanna (509)926-6429 or
email: deanna@moniquessalon.com
COME JOIN OUR TEAM AT NEW BE -
GIN NING SA LON SPA! New, fast-grow ing,
high-end AVEDA Con cept Sa lon Spa seek ing ex -
pe ri enced & mo ti vated ser vice pro vid ers. Of fer ing
re tail comm., ed u ca tion op por tu ni ties & more.
Tanasbourne area. www.nbsalonspa.com
(503)645-2950.
NAIL TECH NEEDED TO JOIN
WELLNESS EX PE RI ENCE! Im me di ate need
for ex perienced Nail Tech to pro vide nail ser vices
(manicures, ped icures and gel nails) to cli ents of the
Spa. Join our team as part of a wellness ex pe ri ence
where our goal is to reach any one and ev eryone.
The ex pe ri ence that our cli ents re ceive is in di vid ual
and unique! Lo cated in Wood burn, Or egon at the
Wellspring Medical Cen ter, right off I-5. Ap ply on -
line at www.silvertonhospital.org. Contact Natalie
at (503)873-1737 for details.
COS ME TOL OGY IN STRUC TOR
NEEDED IN PORTLAND - HIGH
PAY AND GREAT BENEFITS Paid medical
/ den tal / vi sion. Paid hol idays / va cation / sick
days. Minimum two years sa lon ex perience.
Send re sumes to: psobresumes@ya hoo.com or
fax to: (503)262-8499.
SPO KANE, WA - COS ME TOL OGY
INSTRUCTOR - GLEN DOW
ACAD EMY Well es tablished school look ing
for li censed In structor to join our team. Full
Benefits / Great Pay. Con tact Martin Dow
(509)624-3244 ext. 6, Email:
dowmartin@hotmail.com, Website:
www.glendow.com
SHOPS FOR SALE
GIG HAR BOR - SA LON & SPA FOR
SALE Up scale, great lo cation. Five hair sta -
tions, one massage room, one mani / pedi room, one
facial / waxing room. Great op portunity. Must see!
Owner re tiring. Call (253)380-7531 for more infor
ma tion.
SISTERS, OR EGON - 30 YEARS IN BUSI -
NESS Three stations, full-time Manicurist - Pedicurist.
Re modeled in 2005. Call for more in formation.,
ask for Becki. Work (541)549-9611 or
(541)548-7645
BEAU TI FUL UP SCALE SA LON FOR
SALE- MEDFORD, OREGON Five stations,
manicure area. Re modeled in 2005. GREAT
LOCATION, GREAT PARK ING. $50,000 or
make of fer. Please call Lesli (541)621-8300
THE PER FECT SA LON AT THE PER-
FECT LO CA TION Two years old and busy at
Olympia’s Hawks Prai rie. Right off I-5 by
Cabelas, Costco, Home De pot, etc. Eight sta -
tions, four sinks, four dry ers, color bar, laun dry /
breakroom, in ventory and many pa trons. A
must see!!! (360)413-0065
SA LEM / KEIZER SA LON FOR SALE Five
stations, man icure, re tail and jew elry. Three year
old sa lon in busy new strip mall. Per fect busi ness
for en thusiastic Styl ist. Mo tivated seller. $18K in -
clud ing in ven tory. For in for ma tion call
(503)997-8353 or (503)997-8355
$499,900 - WELL MAIN TAINED COM MER-
CIAL BUILDING with nine park ing spaces is on
one of Tigard’s main mid town streets in the Old
Town cen tral busi ness dis trict, across the street
from the transit cen ter. Fabulous ac cess and ex posure
make it an ideal site for its cur rent hair sa lon
operation, a busi ness that was started 19 years ago.
Salon fix tures are included in the sale. Dottie
Belknap, Hasson Com pany Re al tors
(503)292-1805.
KENNEWICK, WA - SALON FOR
SALE Four hair stations, fa cial room, mani /
pedi, re tail and jew elry. Low rent, great op portunity,
must see! Owner has chem ical al lergy. Call
(509)438-6276. Was $50K, now $22K including inven
tory!
MILWAUKIE SA LON FOR SALE
Call (503)956-2603 for information.
USED EQUIPMENT
USED SALON EQUIP MENT I have a large se -
lection of chairs, sta tions and dry ers. All are top
quality brands. All items shown by ap pointment
Call Larry at (503)705-9328
CLOSEOUT SALE - WE HAVE FOUR
SUNSTAR TAN NING BEDS, FOUR NEW
KAEMARK HAIR STYL ING STA TIONS
WITH CHAIRS, two shampoo bowls and one
dryer with chairs, match ing wait ing area fur niture,
some Redken color, Redken and Biolage re tail
products for sale. ALL at 50% off. Call
(360)213-7280
FOUR STYL ING / SHAM POO CHAIRS
AND ONE SHAM POO CHAIR $75 each. Call
(253)858-3232
TWO BAR BER CHAIRS - EX CELLENT
CON DI TION New up holstery. Re duced - $500
each. Must see! (503)981-4173 shop,
(503)981-1834 home.
NEW EQUIPMENT
LA-TE-DA CUS TOM DE SIGNED SA -
LON FURNITURE.WITH YOUR DE-
SIGN IN MIND OUR COM PANY OF FERS
A WIDE VARIETY OF SER VICES TO CRE -
ATE YOUR SA LON VI SION. START TO
FIN ISH COM MIT MENT IN CLUDES
COMPLETE FLOOR PLAN DE SIGN -CRE-
ATIVE EQUIPMENT DESIGN. ASK
ABOUT OUR hide-a-cord styl ing sta tion and
other spe cial de signs. Has sle free Fi nancing
available for ev eryone. 1-800-640-0444
WWW.LATEDAUSA.COM
EL E GANT NAIL SUP PLY: We whole sale and
retail New & Used Sa lon Equipments, Sa lon Fur -
niture and all brand-name products OPI, IBD,
Gena, Cre ative, LaPalm… We of fer on line con tinuing
ed ucation. Please visit our website for more
in for ma tion: www.elegantnailsupply.com. Phone:
(937)258-0608 or 1-888-308-6308
PROFITABLE
SIDELINES
OFFER YOUR CLI ENTS MORE
Tamera Acey, a Health & Weight Loss Ad visor
can as sist them, or she can train you how to of fer
this valuable ser vice your self. Help your Clients
truly feel better. Call her at (503)267-9189 (Pacific
time) or e-mail: giftsofgold@rightnowpc.com
EDUCATION
LEARN NEW TECH NIQUES
THROUGH DVD’S - FREE CAT ALOG
Hair cut ting & styling, clip per & ra zor cut ting, hair
col or ing, wed ding styles & updo’s, makeup, fa cials,
manicures and ped icures, waxing & hair re moval,
massage, and spa & body treatments. 800-414-2434
- www.VideoShelf.com
HAIR X-TEN SIONS 101 - A CRASH
COURSE IN HAIR EXTENSIONS Dem onstrations
on various tech niques, tools & equip ment
and industry knowledge on Hair Extensions. Class
fee $59.00. For more info (888)806-6549
Fusion (Hot & Cold) ~ Micro Links ~ Natural
Bond ~ Shrink Links ~ Secure Locking ~ Weft
Linking ~ Net Inte gration
MISCELLANEOUS
NW COL LEGE NOW HIR ING
SCHOOL SU PER VI SORS AND IN-
STRUC TORS Var i ous lo ca tions. Com pet i tive
wages. Excellent ben efits. Come work where you
can make a dif ference. Call Shawn @
(503)702-7738 or email: smeinung@nwcollege.edu
WANTED
BARBER LOOK ING TO WORK IN A
BARBER SHOP IN GREATER PORT-
LAND AREA OR SPRINGFIELD / EUGENE
AREA 24 years ex perience. Knowl edge in all ar eas
of bar bering. Available full-time or part-time. Call
Greg (541)390-5149
USED MICRODERMABRASION
MA CHINE NEEDED for Ad vanced
Classes at Or e gon In sti tute of Es thet ics. Do na tion
would be best. Please con tact if your ma chine needs
a new home. It would be well loved. Please con tact
Teresa @ (541)840-4919.
BUSINESS
OPPORTUNITIES
MAKE $100 PER HOUR SHARP ENING
SCISSORS AND CLIP PERS. I will beat any -
body’s price on any equip ment and train ing.
(408)439-9161.
SERVICES
SHEARS SHARPENED Fac tory trained
and cer tified Mas ter Sharp ener. On site ser -
vice available in and around Port land, OR. Next
day turn around by mail. (360)521-9967 or
bjsrapidedge@comcast.net Visa / Mastercard
COLORISTS! DON’T MISS OUT
ON NEW HAIR COLOR CLI ENTS!
Get listed on the Hair Colorist Lo cator now! Go
to www.MyBellaColor.com and register to day!
Enter dis count code: 1SSAD308301
PHO TOG RA PHER! What’s on your sa lon
walls? Get your work up there! I am a pho tographer
that will come to you! Port folios, be fore & afters,
website gal leries! Email or call Heidi for de -
tails. hbimages@yahoo.com or (503)380-1114.
www.flickr.com/pho tos/hbimages
REACH OVER 25,000 BEAUTY PROFES-
SIONALS IN OR EGON AND WASHING-
TON. For as little as $30/month you can ad vertise to
every sa lon and barbershop in the Pacific North west.
Go to www.nwstylist.com to place your ad now
NORTHWEST STYLIST & SALON | OCTOBER 2008 | 17

October 2008
12-13: Premiere Birmingham, AL www.premiereshows.com
15-17: SpaAsia Wellness Summit, Kuala Lumpur, Malaysia
www.wellnesssummit.com
18-20: Intercoiffure Fall Atelier New York 800/442-3007 or
intercoiffure.us
18-20: Salon International, London www.salonexhibitions.co.uk
19: Alternative Hair Show, London www.alternativehair.co.uk
19-20: International Congress of Esthetics and Spa, Philadelphia,
PA 1-800-471-0229 or www.lneonline.com
19-20: Bio-Therapeutic Education Nation Road Show, Los Angeles,
CA www.bio-therapeutic.com
19-20: Beauty School Forum, Barristar Productions, Anaheim, CA
www.barristar.com 800 SHOW-432
26: Nailpro Sacramento, Sacramento Convention Center, Sacramento,
CA, 888/491-8265, www.nailpro.com.
27: Nailpro Nail Institute, Sacramento, CA 888/491-8265,
www.nailpro.com
27: Maly’s Presents: Summit Salon Series B.O.L.D Initiatives with
Michael Cole Portland, OR, www.malys.com
26-27: Texas Beauty Show, Dallas, TX 512-415-8300
www.texasbeautyshow.com
26-28: Destination Rejuvenation Retreat by Ann Mincey / Mary Wilson,
Laguna Beach, CA www.rejuvenationgifts.com or (949) 716-2723
November 2008
2: ALTIERI POWER HAIR AND TUSCAN OIL featuring Ricardo and
Tony Altieri, Bellevue, WA 800-322-5009
2-3: Passion Family Stylebooks photography session, Washington,
DC (703)359-6000 ext. 22 or email: LOskin@MktgSols.com
2-3: Bassett Salon Solutions presents Eufora Global Connection,
Newport Beach, CA 1-877-BSS-9288 www.bassettsalonsolutions.com
2-3: S&S Beauty Supplies Fall Expo, Northern Kentucky Expo
Center www.ssbeautysupplies.com
2-3: Eufora International Global Connection, Newport Beach, CA
www.eufora.net
3: ALTIERI POWER HAIR AND TUSCAN OIL featuring Ricardo and
Tony Altieri, Salem, OR Beauty Brothers 541-451-BROS (2767)
9-10: International Haircolor Exchange, Anaheim, CA 800.265.2755
internationalhaircolorexchange.com
Global Educational Systems at
Oregon
Advanced Training Center
Now
State Certified
for CEU
(Continuing Education Units)
Hours
All classes will be $149.99 each.
You can purchase 6 classes for
$649.99 or all 11 classes for
$1299.00.
234 SW Broadway, Portland, OR 97204
(503) 222-7687 x 224
www.paulmitchelltheschoolportland.com
10-13: International Spa Conference & Expo, Las Vegas, NV
888.651.4772 experienceispa.com
12-19: OPI Academy at Sea, Mexico, 800.258.2674 opi.com
16: Maly’s & Salon Consultants International present The Path to
Abundance with Peter Mahoney, Vancouver, WA www.malys.com
17: Maly’s & Salon Consultants International present It’s About Time
to Unleash Your Potential, Vancouver, WA www.malys.com
17-22: World Massage Conference, virtual conference,
www.worldmassageconference.com
29 - 12/01: International Congress in Aesthetics, Anti-Aging Medicine
& Medical Spa Middle East Dubai, www.antiagingme.com
January 2009
10-17: Supernatural Salon Cruise presented by John Amico
Products. Western Caribbean cruise aboard the Ruby Princess. 1-800-
676-5264 or www.Saloncruises.com
15-22: Nail Those Profits at Sea, from San Diego to Mexico aboard
the Carnival Spirit, www.nailthoseprofitsatsea.com 800/809-6623
19-20: Redken Symposium, Las Vegas, NV www.redkensalon.com
31-Feb. 2: Long Beach International Salon and Spa Expo (ISSE)
produced by the Professional Beauty Association, Long Beach, CA
www.probeauty.org/isse.
February 2009
18-21: SPATec North America, www.spatecna.com 954 942 8143
or info@spatecna.com
21-23: 2009 Spa & Resort Expo and Conference and Medical Aesthetics
Conference and Expo, Los Angeles, CA www.spaandresortexpo.
com www.medaestheticsconference.com
22-23: The Makeup Show Miami, FL www.themakeupshow.com
212.242.1213
March 2009
15-17: Day Spa Expo & Business Forum, Las Vegas, NV
www.dayspaexpo.com
22-23: International Congress of Esthetics and Spa, Dallas, TX
1-800-471-0229 or www.lneonline.com
22-23: Spectrum International Beauty Expo, Los Angeles, CA
www.spectrumintlbeautyexpo.com
28-30: America’s Beauty Show, Chicago, IL www.AmericasBeautyShow.com
or call 1-800-648-2505
2009
State CEU Event Dates
JANUARY 4
CUT & COLOR CLASS
FEBRUARY 1
ADVANCED CUTTING CLASS
MARCH 1
BUSINESS BUILDING & COLOR CLASS
APRIL 19
BLOCK COLOR CLASS
MAY 10
CUT & COLOR CLASS
JUNE 14
ADVANCED CUTTING AND STYLING
CLASS
JULY 5
ADVANCED CUTTING AND STYLING
CLASS
AUGUST 30
COLOR CUTTING CLASS
SEPTEMBER 20
CUT & COLOR CLASS
OCTOBER 18
ABC CUTTING CLASS
NOVEMBER 15
BUSINESS BUILDING & COLOR CLASS
October
12 or 13: Miss Molly B Inc. Brilliant Brows, Portland, OR
www.missmollyb.net (760)403-6457
14: NCEA Certification Prep Class, Eugene, OR (201) 670-4100 Ext.
7 www.ncea.tv or call NW Institute of Esthetics (541)344-7789
19: Sun Palace Nail Supply presents Young Nails Imagination Art,
Medford, OR 1-888-520-5355 www.iwantcolor.net
19-20: Dinair Professional Maekup Artist Workshop I, Vancouver,
BC 1-800-785-4770 www.dinair.com
19-20: Kryolan Professional Makeup presents The Three Faces of
Kryolan, Boise, ID www.kryolan.com
20: Salon Services & Supplies presents Kadus Live, Portland, OR
800-251-4247 x226 www.salonservicesnw.com
20: Ed Wyse presents Satin Smooth Art of Waxing, Tacoma, WA,
EZ Flow Advanced Design Color Acrylic, Spokane, WA 800-322-9973
www.edwyse.com
20: Cosmoprof Beauty present Farouk Shades of Fall!, Lynnwood,
WA; Wella Creativity in Color, Beaverton, OR; Xtended Beauty Eyelash
Course, Portland, OR www.cosmoprofbeauty.com
20: Tresjolie Hair Extension Specialist presents Color & Design
Training, Portland, OR (503)453-3259 www.extensions4hair.net
20&21: Legend Aesthetic presents Body Sugaring Certification
Class, Auburn, WA (253)569-3336 www.legendtrainingcenter.com
22: Salon Services & Supplies presents Speed Mapping & Medibac
Theory, Spokane, WA 1-800-251-4247 www.salonservicesnw.com
26: Sun Palace Nail Supply presents Young Nails Two Tone,
Medford, OR 1-888-520-5355 www.iwantcolor.net
26: Inland Empire Cosmetology Association presents “Haute Hair”
Fashion and Competition, Northern Quest Casino, WA (509) 838-8242
26-29: Salon Services & Supplies presents Strategies Incubator,
Renton, WA 800-251-4247 x226 www.salonservicesnw.com
27: Maly’s Presents: Summit Salon Series B.O.L.D Initiatives with
Michael Cole, Portland, OR www.malys.com 1-800-446-2597
27: Salon Services & Supplies presents Kadus Art of Color, Tacoma,
WA; AG Sig Cutting Demo & Red Carpet Dressing Demo, Seattle,
WA; Youngblood Foundations, Portland, OR 800-251-4247 x226
www.salonservicesnw.com
27: SHE Consultants presents Hands On Training in Hair Extensions,
Seattle, WA 1-888-806-6549
27: Ed Wyse presents Satin Smooth Art of Waxing, Medford, OR,
800-322-9973 www.edwyse.com
27: Cosmoprof Beauty present Farouk Shades of Fall!,; Goldwell
Color Secondary, Beaverton, OR www.cosmoprofbeauty.com
27-Nov.14:: Westmore Academy of Cosmetic Arts presents Master
Makeup Course Beauty & Fashion Makeup for Spa, Salon & Medi-Spa,
Burbank, CA 1-877-978-6673
27-Dec.5: Westmore Academy of Cosmetic Arts presents Master
Makeup Course High Fashion, Glamour & Commercial Photography,
Burbank, CA 1-877-978-6673
27-Jan.30, 2009: Westmore Academy of Cosmetic Arts presents
Master Makeup Course Motion Pictures, Television Beauty, Character
and Effects, Burbank, CA 1-877-978-6673
November
2-3: Kryolan Professional Makeup presents The Three Faces of
Kryolan, Tacoma, WA www.kryolan.com
2-3: Adriel Intl presents Day One: A Day of Brows; Day Two: Day of
Brazilians, Salt Lake City, UT 1-888-688-BROW www.perfectbrow.com
3: Tresjolie Hair Extension Specialist presents Color & Design
Hands On , Portland, OR (503)453-3259 www.extensions4hair.net
3: Cosmoprof Beauty presents Farouk Updo Demonstration, &
Farouk Demo Day, Beaverton, OR www.cosmoprofbeauty.com
3: Bio-Therapeutic presents Light Therapy: Fact Versus Fiction,
Seattle, WA www.bio-therapeutic.com
4-7: Bio-Therapeutic Institute Monthly Curriculum, Seattle, WA
www.bio-therapeutic.com
8&9: Legend Aesthetic presents Body Sugaring Certification Class,
Salem, OR (253)569-3336 www.legendtrainingcenter.com
10: SHE Consultants presents Hands On Training in Hair Extensions,
Seattle, WA 1-888-806-6549
10: NCEA Certification Prep Class, Eugene, OR (201) 670-4100 Ext.
7 www.ncea.tv or call NW Institute of Esthetics (541)344-7789
10: Cosmoprof Beauty presents Goldwell Color Secondary, Beaverton,
OR; Farouk Updo Demonstration, Tacoma, WA; Extended Beauty
Eyelash Course, Yakima, WA www.cosmoprofbeauty.com
15-16: Westmore Academy of Cosmetic Arts presents Airbrush
for Face & Body & Hairstyling & Updos for Brides, Parties and Special
Occasions, Burbank, CA 1-877-978-6673
17: Tresjolie Hair Extension Specialist presents Double Hair Hands
On Training, Portland, OR (503)453-3259 www.extensions4hair.net
17: SHE Consultants presents Hands On Training in Hair Extensions,
Seattle, WA 1-888-806-6549
Master Editorial Stylist Kevin Murphy Visits Seattle
A master editorial and session stylist, Kevin Murphy has been setting trends and working
with major fashion houses and magazines for over two decades. Murphy will be visiting
Salon Services & Supplies on October 19, 2008 for an exclusive evening of styling tips and
trends – straight from the runways of Melbourne Fashion Week in Australia.
An industry veteran since the early 80’s, Murphy has styled the likes of Cate Blanchett,
Naomi Watts, Selma Blair and is Kylie and Dannii Minogue’s stylist of choice. This past
February, Kevin launched his haircare line, Kevin.Murphy, in the Northwest exclusively
through Salon Services.
“We are thrilled to be hosting Kevin Murphy in the Northwest. He has a strong connection
to the fashion industry and is a constant source of inspiration,” says George Learned,
Owner and Vice-President of Sales at Salon Services.
Tickets for the presentation and wine reception with Kevin Murphy are $62.50 and can
be purchased by calling the Salon Services education department at 425-251-8840 x226.
18 | OCTOBER 2008 | NORTHWEST STYLIST & SALON

WHAT’S NEW IN THE MARKET
1. Ribbons for Breast Cancer Awareness
The Ribbon Shear by B.W. Boyd Shears is being introduced in honor of National Breast Cancer
Awareness month. Designed by CEO Kazumi “Christy” Hagino for the Breast Cancer Awareness
Foundation, the Ribbon Shear has a twisted handle, for comfort, and the blade cuts the hair effortlessly.
The shear is equipped with an adjuster for easy tension adjustments.
Manufactured in Japan of high-grade quality Japanese stainless steel, the Ribbon Shear comes in
three different lengths, 5, 5.5 and 6 inches.
For more information, call 800-882-7432 or visit www.bwboydshears.com.
2. Refresh and Revive Hair with T3 360 Degree
T3 Micro and Orlando Pita make it easier than ever to achieve fabulous hair with the introduction
of T3 360 Degree Refresh. A must-have for long flights or in any weekend travel bag, this unique,
volumizing dry shampoo cleans hair without water, blends seamlessly and adds volume and texture.
Available in two color tones, light and dark, this lightweight formulation is designed to blend effortlessly
with natural hair color, with no visible residue and no evidence. What’s more, the water-free
cleanser absorbs excess oil and odor while refreshing the scalp for fuller, more voluminous hair that
has body and movement. Suitable for all hair types, Refresh creates a totally touchable, natural-looking
finish without the tacky or powdery mess traditional shampoos can leave behind. The perfected aerosol
design allows a precise and even application without the mess.
For more information, visit www.t3micro.com or info@t3micro.com.
3. Ultra-femme, Ultra-luxe and Instant Pretty
From brow fillers to eyelash extensions, women are turning toward longer-lasting alternatives to
traditional makeup, with semi-permanent makeup options fast becoming the beauty wave of the future.
NovaLash lash extensions are available in a wide-ranging palette of colors, textures and lengths,
offering each wearer lush, natural looking lashes that compliment the shape and color of every eye.
NovaLash extensions are singular, synthetic lashes, adhered with medically safe, pharmaceutical-grade
adhesives. Once applied, these extensions are ultra-femme, ultra-luxe and add natural looking volume,
depth and “instant pretty” to each wearer.
NovaLash offers superior education and training to its most talented and dedicated lash artists and
superior products and service to its clients.
For more information, visit Novalash.com or call 866-430-1261.
4. Retro Styles with Modern Techniques
There was something very special and beautiful about women in the early- to mid-20th century.
The way they dressed was elegant and the way they wore their hair was feminine. Lauren Rennells
has taken hairstyles from the 1930s, 40s and 50s and broken them down into simple, easy-to-follow
instructions. “Vintage Hairstyling: Retro Styles with Modern Techniques” is the first book of its kind.
Not only a manual, it is also fun to read. The “Finished Styles” chapter of the book contains coffee
table book quality images of models with their finished hairstyles. Interesting facts about the history
of hairstyling, origins of styles and information about starlets and performers who made the styles
popular are sprinkled throughout the book. This 164-page full-color book has six main chapters. The
book begins with the basics of styling and works its way back to advanced techniques. It also provides
information on makeup, nails and accessories for a finished look.
Hair and makeup artist Lauren Rennells works in the photography and film industry. She freelances
providing unique designs for advertisements, film and television.
For more information, visit www.vintagehairstyling.com or call 303-832-7260.
5. Who Says the World Isn’t Flat?
3
1
2
4
5
Sidlab Haircouture is taking the fashion and hair industries by storm with a new line of high
performance products that are dynamic in application and use, yet gentle on humans, hair and the environment.
The company has developed the new Haute Smoothing System to get stick-straight results.
Haute One Smoothing Shampoo, Haute Two Conditioner and Haute Three Smoothing Gel keep
hair flat, sleek, shiny and smooth. The Haute Smoothing System is great for coarse, curly, frizzy or
unruly hair. It is paraben and sodium laureth sulfate free to promote health and preserve color. Haute
One is an elegant blend of luxurious ingredients including wheat proteins, hemp seed oil, vitamins and
essential oils that protect against the unwanted effects of humidity.
The culmination of founder Eric Nelson’s career as a stylist in Beverly Hills and Portland, Sidlab
products are packed with the power to smooth, hold, curl, volumize, texturize and more. All this is
done without commonly used, but potentially harmful, ingredients such as parabens, sodium laureth
sulfate and alcohol. Tested in salons by stylists, Sidlab Haircouture products are not tested on animals.
For more information, call 503-358-0782 or visit www.sidlabhair.com.
Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind
at editor@stylistnewspapers.com or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.
NORTHWEST STYLIST & SALON | OCTOBER 2008 | 1

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