June - Stylist and Salon Newspapers

In this issue...
3
7
8
Beauty Business Buzz
Are “The Good Old Days,” as we refer
to them, truly gone? Maybe, but
there will always be room for existing
and new salons that can adapt
quickly to a changing economy and
the needs of their clients in new and
creative ways.
Better Business
We are all unique. True, we can be
tested and slotted into behavior and
thinking styles, but when it comes
to how one will perform as a leader,
there is a quality inside each of us
that defies definition.
Esthetic Endeavors
Skincare is exploding and attracting
involvement from diverse professions.
An esthetician must invest more
time in self-education and scientific
analysis of the products they choose
if they want to maintain client loyalty.
Beauty Business Buzz . . . . . . . . . . 3
Blue Highways . . . . . . . . . . . . . . 4
Take Back Our Clients . . . . . . . . . . 5
Design Your Dream Career. . . . . . . 6
Better Business . . . . . . . . . . . . . . 7
Esthetic Endeavors . . . . . . . . . . . 8
The Mane Objective. . . . . . . . . . 10
The Nail Extension . . . . . . . . . . . 10
Ohio Cosmetology News. . . . . . . 11
Classifieds . . . . . . . . . . . . . . 12-13
Calendar . . . . . . . . . . . . . . . . . 14
What’s New in the Market . . . . . . 15
On the cover...
Credits:
Hair: Bennie Pollard,
Paula Henson, Jamie Todd
and members of Team
BennieFactor
Makeup: Lesa Miller
Photos: Edward Brown
It’s a Woman’s world in the new collection “POWER PLAY”
from national platform artist Bennie Pollard and Team
BennieFactor members Paula Henson and Jamie Todd. With
a new spin on a familiar classic, POWER PLAY represents
bold women competing in a fierce business world. The hair’s
influential appearance commands authority. The strong
shapes, created by the diffused perimeter and 3-dimensional
hair color, imply a chic message. The hues empower an inner
energy to extend beyond average. POWER PLAY is for the
woman who commands both respect in the boardroom and
serious attention when flaunting her style.
| JUNE 2010 | OHIO STYLIST & SALON
Experiencing the Journey More
Important than Getting There
Blue Highways
Jerry Tyler
As I roam the blue highways of the amazing
landscape of our industry, I realized I have
never explained my purpose in writing this
column and how I came up with the heading,
“Blue Highways.”
In the beauty industry, publications have
many articles written to fit certain expectations
and criteria. My purpose was to write
something different or take the “road less
traveled,” meaning the metaphysical rather
than pragmatic approach to the challenges
our industry has to offer and the rewards you
might achieve.
After 37 years in this industry, the amazing
abundance I feel I’ve achieved would not
have come to me had I followed the usual
course of action. Most beauty professionals
choose a direct career path with an expected
outcome.
I took the scenic route. The joy of the
journey was more important to me than being
there at the expected time of arrival.
When you look at a road map you will
find many ways to get to the desired destination.
The broad, bold, black lines are the most
direct, paths. Take them and you move fast,
bypass distractions and don’t get sidetracked.
People who follow those directions are
just interested in getting there. Yet, I wonder
how many times they have gotten to their
destination not really knowing where they
have been or how they got there?
Many people also follow this approach in
their personal and professional lives. They
live life in the fast lane on the super interstate.
While this mode of travel may offer breathtaking
scenery, the demands of driving at a
high rate of speed leave little time to appreciate
the view. A journey unrealized at the expense
of destination. You travel life in straight
lines from the point of departure to the point
of arrival with little noticed in between.
Now let’s go back to life’s map and see
the lines drawn in blue. These are the “Blue
Highways,” the roads with the signs that say
“scenic route.”
These are the original roads that linked
individual communities with each other.
Many linked the farms to the railhead where
the produce went to market and brought the
country to the city.
As they twist and turn in harmony with
the original landscape, we are forced to slow
down and take in what is all around us. The
reward is a stop at the roadside farm stand
where the fresh fruit somehow tastes sweeter,
the lemonade a little colder.
The reward is also found at a historical
site at some mile marker, telling the history
of a special place or event. It is the ability to
roll down the windows; smell the wild sage;
wildflowers or orange blossoms; the scent of
the freshly tilled earth that will soon reap an
unknown harvest.
You are rewarded with the desert sunset,
a journey from dusk to twilight with it’s
deafening silence and beckoning invitation
to a spacious world of no boundaries. As our
senses are exposed to the sights, sounds and
scents around us, we truly become one with
where we are, right there, right then. In this
place we are truly in the present, in the now.
You are riding on life’s Blue Highways. Whenever
possible this is my preferred method to
travel.
In life we are all in transit, transitioning
from one place to another, both personally
and professionally. Whether along the
highway or the byway, it is important to
recognize that the road we choose to travel
is, in most cases, a matter of personal choice
and selection. Whether we realize it or not,
no one puts us on that road except ourselves.
Although people and experiences can point
us in the right or wrong direction, we must
decide whether to follow that path or road.
Sadly, on our travels, we will encounter
people off to the side of life’s road. They may
be broken down or lost. Do we take the time
to help them to a safe place and give them
directions to aid their journey to their desired
destination? Or do we just pass them by? You
can tell a lot about a person by the treatment
they give their fellow travelers along the road.
Who we choose to travel with is also a
point to consider. Are they “back seat drivers”
or “front seat navigators” participating in the
positive outcome of your mutual journey?
Are they caring and sharing in the journey
with all that entails? Or are they just in a
hurry to get there, always asking us why we
are driving so slowly?
Whichever road or highway you choose,
enjoy the ride. Arrive safely and better for
the experience you gained along the way. If
you should by chance see me out there on
life’s blue highways, don’t forget to smile
and wave. After all, we are all on a journey
together, no matter what or where our final
destination is.
Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective
on the solutions and challenges facing the beauty industry. Jerry Tyler has
been a stylist since 1975 serving as the former artistic director for Vidal Sassoon
Academy and currently as Director of Education for Carlton Hair salons.
He is also a licensed cosmetology instructor and has served as President of
the California State Board of Barbering and Cosmetology.
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Ohio Stylist & Salon
Volume 11, Number 6, Issue 126
June 15 - July 15, 2010
Published monthly by
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Contributing Writers:
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Charlene Abretske, Neil Ducoff,
Marco Pelusi, Rueben Carrenza, Lauren Gartland
Ohio State Board of Cosmetology
Kevin L. Miller, Executive Director
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