June - Stylist and Salon Newspapers

WHAT’S NEW IN THE MARKET
1. Eliminate Unruly and Frizzy Hair
JKS International founder, John Kaytaz has formulated a new gentle smoothing treatment formula
with keratin to eliminate unruly, frizzy and curly hair.
The gentle formula restores and rejuvenates the hair with keratin and proteins. After treatment the
softer, shinier and straighter hair will be more manageable and require less styling time. The results can last
five to 16 weeks depending on the hair condition.
For at-home care, clients can use JKS Smoothing Shampoo and Conditioner with Keratin to maintain
hair after treatment. JKS Smoothing Shampoo with Keratin is a gentle, low Ph formula enriched with
keratin and amino acids, smoothing and sealing the hair for straight, shiny and frizz free results.
For optimum results, pair with JKS Smoothing Conditioner with Keratin. The moisture and protein
enriched formula with keratin and amino acids help to smoothen and seal the hair.
For more information call 1-877-557-8722 or visit www.jksusapro.com.
2. Shiny Rehydrated Hair Is only a Drop Away
Purity Design by It&ly Hairfashion, adds Pure Water Drops to their line of salon finishing products.
Pure Water Drops are the purest shining and hydrating drops containing real concentrated protection
including coverage against the harmful effects of the sun’s UV rays.
Instantly concealing the signs of hair breakage and damage, Pure Water Drops create a glass like brilliance
to any hair type, texture, or color, even serving as a detangler when applied to damp locks. Wet or
dry, hair will be nourished, healed and as an added bonus: protection from harmful UV rays.
Sandal, Barley and Philodendron are contained in this product, which have a high hydration and the
capacity to prevent split ends. It is especially effective on dry hair or split ends keeping it in optimum
“pure” health.
For additional information or where to purchase visit www.italyhairfashion.com
3. Jatai Introduces New Feather Flexion Styling Razor
Jatai International introduces the new Feather Flexion Styling Razor, the first Feather folding razor
designed for both standard and texturizing blades. Developed by the Feather Safety Razor Co. in Osaka,
Japan, the Flexion with its distinctive aqua-marble handle incorporates the traditional folding-style razor
and the Feather guarded styling razor blades.
Flexion offers superb balance and complete cutting control, with handle neck grips that prevent
slipping while cutting. According to Jatai President Dean Wada, “We’ve had many requests from stylists
who wanted a Feather traditional straight razor that could use Feather’s guarded standard and texturizing
blades”.
For information, contact your Feather distributor or call 1-888-965-2824 or visit www.jatai.net.
4. UK’s Top Natural Makeup Line Expands
Lily Lolo launches a new line of natural and organic makeup to the US and Canadian markets. The
award winning UK brand, Lily Lolo is made up of a collection of natural and mineral cosmetics.
Since its launch in 2005, Lily Lolo has set out to inspire health conscious women who seek natural,
high quality makeup products. The cosmetics offer versatility and is packaged in a way that adds simple
elegance to the fast-paced life-style of consumers. Always a trendsetter, Lily Lolo introduces a new palette
and several additions to the original collection each season.
The mineral brand uses certified organic ingredients, containing no bismuth oxychloride, and is free
from harsh chemicals. The ingredients are chosen for maximum benefit to the skin, as well as providing
gentle, natural ingredients, which will not irritate, nor upset skin’s delicate pH balance.
For more information visit www.lilylolo.us, email questions@lilylolo.us or call 1-866-782-4664.
5. Prevent Hair Loss with Prodjin
Silkology Prodjin Anti-Hair Loss System prevents hair loss and re-grows hair. This exclusive proprietary
formula improves circulation in the scalp by utilizing a newly discovered complex of capsicum and
rosemary extracts to significantly increase blood supply to hair follicles.
The special ingredient Prodjin, an all-natural complex of effective DHT blockers and circulation
enhancer’s helps to dilate the capillaries. Along with high concentrations of saw palmetto and nettles
extract, Prodjin bonds with DHT and prevents it from locking into receptor sites that block hair growth.
Once DHT levels are reduced, the increased circulation ensures follicles receive sufficient oxygen and a
nutrient rich blood supply to begin hair re-growth.
Silkology Prodjin Anti-Hair Loss System includes; Prodjin Anti-Hair Loss Shampoo, Anti-Hair loss
Prodjin Conditioner, and the Silkology Prodjin Follicle Stimulating Serum.
For more information call 1-800-622-1330 or visit www.prodjin.com.
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Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind
at editor@stylistnewspapers.com or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.
OHIO STYLIST & SALON | JUNE 2010 | 15