June - Stylist and Salon Newspapers

More documents

Recommendations

Info

Offer Your Clients Red Carpet Reds Red Carpet Reds were my main stage and classroom subjects at both IBS shows and here are some of the points I covered to help you grow your business. Are your clients asking for a new hot look? A great way to achieve this is to offer a red carpet look by creating a real, rich, even, full-bodied red haircolor. A lot of us tend to forget about red, but it can be a real moneymaker. Usually, most of my clients like to wear a darker or redder color in their hair during the winter season, and it’s certainly preferable -- even my blonde clients wish to deepen or redden their color. It’s just more of a natural appearance to have brighter color when it’s really sunny outside during the warmer The Mane Objective Marco Pelusi hair: marco pelusi styling: james davis/flo coffman photographer: jennifer o’dell makeup: stephanie beal months, and a richer, deeper tone when it gets colder. However, a reddish tone is a lovely choice to add into color anytime of the year -- like right now. You can really add that stunning pop of color and rich, luscious look if their skin tone can carry it. Talk about this option with your color clients, and charge just a little bit more if you are adding red into the mix. You may simply add a few red foils. As a general rule, when you add red colors they sometimes fade more quickly than the usual blonde or brunette colors, however, this can be lucrative. Whether your client is a redhead, blonde or brunette, going even a bit darker / redder, you should always be mindful of which product you can educate about and sell to prevent premature color fade. Really put yourself to the test so you’ll be able to maintain your client’s color longer. Evaluate which haircare products your client is using at home. It’s important to make sure the products are specifically formulated to repair and moisturize, as well as prevent hair from premature color fade so the deeper color lasts and doesn’t fade quickly. Along the same lines, when your clients are going redder and/or darker, you can address their eyebrows and eyelashes to suit their new haircolor. It is possible to make extra money by tinting these areas but please check with your state board first to make sure 10 | JUNE 2010 | OHIO STYLIST & SALON these are approved procedures under your cosmetology license. This is a procedure I recommend for a total look of beauty. When you add red to your client’s hair, it’s possible a hint of red may also look good added to the color of eyebrows. It’s also possible that a beautiful brown or black lash tinting will brighten and enhance the new red haircolor by bringing out the client’s eye color. Eyebrow and eyelash tinting is very easy to do as long as you ensure safety. With eyelash and eyebrow tinting, there are necessary safety precautions you must take. There are specific tints meant just for these services and remember to always follow manufacturers’ instructions. The color on both eyelashes and eyebrows lasts between three and four weeks, and fades gradually on-tone, which makes it easy to change. In general for all color-treated hair, but especially for newly red color-treated hair, it’s important that your clients prevent their hair from drying out, especially at the ends. The longer the hair is, the older it is, and the more color that’s on it -- the more it will need special treatment to maintain its moisture. Therefore it’s a matter of offering deep conditioning treatments, using high quality restorative products specifically created for color-treated hair. The concept is just like moisturizing the skin. Conditioning services are another fabulous way for you to make more money. So, when you add red and change the color of the client’s hair, also offer a deep conditioning treatment as well. If it’s too big a ticket at the same time, perhaps strategize with your client to perform a conditioning at her next service. The moral of the story is to richen or redden your client’s color, and perform complimentary add-on services, both to increase your income, and to truly achieve that red carpet red look. Marco Pelusi is globally recognized as a haircolor trainer and platform artist. Marco Pelusi Hair Studio, Inc. was named Best Hair Color in Los Angeles 2007 by KTTV Fox11’s “myfoxla Hot List” competition. Pelusi created the Marco Collagen Color Guard HairCare System, the collagen system developed for color and chemically treated hair. For more information, visit www.marcopelusi.com. Doing Nails Proves More Satisfying The Nail Extension Jaime Schrabeck The prospect of having to write on this month’s topic proved more daunting than I expected. It would have been so much easier to express an opinion on a particular topic. Selecting my own topic, I could rant about the negative impact of unlicensed activity, rave about the value of continuing education or explain how your salon can attract more male clients (wait . . . that next month’s topic!). Given this opportunity to share what’s on my mind, however, I can tell you that what I think isn’t nearly as important as what I do. All clichés aside, I strive everyday to act according to my priorities. Providing for my family comes first, and despite other means of achieving that end, I choose to earn my living in the beauty industry, doing what I love. Not surprisingly, doing nails is not what I aspired to in my youth. It was merely a hobby during high school, something I did to compensate for my pathetically weak natural nails. Applying full coverage, press-on nails, while quick and easy, required virtually no talent and it showed. Eventually, I discovered a talent for acrylic nails, and despite my lack of formal training or quality professional products, my nails looked decent and cost me very little to maintain. Entering college as a chemistry major, I intended to become a pediatric dentist, envisioning myself wearing latex gloves and using sterilized metal tools to facilitate better oral health in children. Not only would dentistry be intellectually challenging, it would be respectable and profitable. That seemed like more than enough motivation until I found more enjoyment in my literature classes, and changed majors to become an English teacher. During those college years, I worked retail jobs and managed a deli, but had never considered making money doing nails. When faced with the time constraints and cost of graduate school, however, I needed something different. Becoming a professional manicurist offered the chance to play with nail products, work a flexible schedule, own a business and support educational pursuits until I could begin my real career. Over a summer break, I completed a manicuring course financed by the Regional Occupational Program. The only expense was the overpriced $180 kit, for which my grandmother generously paid. I wish I could say that in those nine weeks my beauty school instructors trained and prepared me to succeed in the salon. Instead, vocational “education” was a huge disappointment, despite having low expectations to begin with. I resented the hours spent studying and practicing alone, and the few clients who frequented the beauty school seemed unlikely to ever pay more than $5 for a manicure. If nothing else, I learned that my success as a manicurist would depend on my willingness to obtain more training and my first was a full-day acrylic class taught by Kym Lee, owner of Galaxy Nails and dominant competition champion. Some of our most influential nail professionals, including Tom Holcomb, Trang Nguyen and Carla Collier, competed for Galaxy Nails early in their careers. I learned more in that eight-hour day than in the entire nine weeks of beauty school, and it was truly inspiring. But it was not enough to convince me that my career would be in the beauty industry. I had already invested years and dollars in my academic education and was determined to complete an advanced degree. Even after earning a Ph.D. in education, teaching at every academic level from elementary to university and making lots of money preparing students for college admissions tests, doing nails proved more satisfying. While my family was very supportive, my academic advisors and colleagues thought being a manicurist was beneath me. In my defense, I assured them that I’d give up nails when the ideal teaching job presented itself. But after a semester of juggling reading classes with my salon business, I made a choice that I’ve never regretted. Given all my academic experiences, I did not expect to have a viable, rewarding career that initially required only nine weeks of vocational training. Whether I’m providing nail services, managing employees, eliminating unlicensed activity, evaluating new products, networking with other professionals, writing articles, judging competitions or teaching classes, my work as a manicurist continues to challenge me and I love it. Just days ago I had occasion to attend an honor roll ceremony with my sixth-grade son. Seated in a large audience filled with proud parents and accomplished students, I recalled attending a similar ceremony in that same gym 30 years ago. It seemed that not much has changed as students spoke eloquently of their future plans and thanked their parents and teachers for encouraging academic achievement and character development. In the intervening years, it’s my perspective that has changed drastically. My own experience demonstrates that students should be encouraged to pursue their unique interests and talents when choosing a career, even if that means applying a great education to what some would consider a less than desirable vocation. Jaime Schrabeck, Ph.D. owns Precision Nails, an exclusive nails-only salon in Carmel, California. She can be reached at info@precisionnails.com. READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE! View this article and more at www.stylistnewspapers.com
3 DAYS, 60 MILES TO END BREAST CANCER WE ARE WALKING Renewal Period Is Coming: Do You Have an E-mail Address? Ohio On-line Database to Open in September The Board will begin an aggressive effort to remind all licensees It will be here before you know it. The Board will begin an aggressive effort to remind all licensees that old style U.S that old style U.S Post Office paper Post Office paper renewal will no longer renewal will no longer be utilized. be utilized. All renewals will be done online using the internet (unless, you wish to come to the Board office in person when renewals begin). If you have an e-mail address and would like us to add that to your credential so you can receive a reminder, send us an e-mail at: phyllis.jones@cos.state.oh.us. You will need to have a MasterCard, Visa or Discover credit or debit card to complete the transaction. If you do not have a credit or debit card, we suggest purchasing a pre-paid one at a local grocery store or bank. You can then place only the amount you like to be spent on the card. If you don’t have Internet access, go to the nearest library and click on the link we will provide on our website (beginning in September), that will enter you into the State Licensing Database. You will then need your personal user ID and password to log in to complete your transaction. For more information visit http://cos.ohio.gov. How to Receive a Successful Inspection Many Salons Want Tips on What the Process Entails Inspectors are out to protect the public and ensure that salons and licensees are following the laws and rules established for the Ohio Cosmetology industry. But just as important, they are there to be ambassadors to assist you in any way possible for you or your business to be successful. Many times it is a routine inspection, but if they are responding to a complaint, the inspector will let you know. • Licensing: The inspector will check the business and personal licenses first to see if they are valid and current. A common violation is many licensees forget to update their photos every five years. Check your photo; if it has been more than five years since the date on the photo, it’s time to send an updated photo with your address on the back with a self addressed stamped envelope. • Keep lids on containers: Many times Inspectors find trash cans or containers with clean linens without the lids on them. Be sure to keep them on so they do not contaminate other items in your area. • Dirty combs and brushes: This is probably the biggest violation. It can be hectic when a shop is busy to throw combs and brushes back into a tray, but think about what could occur if that previous client had lice? Remind yourself to keep those clean and disinfect after each use. • Ask Questions: Many times the licensee receives a violation or warning based on bad information from another co-worker. If you’re not sure about what to use for cleanup, or whether you need a certain license, ask the inspector. They are there to help. Refer to the brochure the inspector gives to you and your customers that give a basic understanding of what they do and why it is important. The Stylist Newspaper is teaming up with Doug Schoon’s Beauty and the Breast team to take an incredible journey to help end breast cancer forever. On November 19-21 in San Diego, we will walk 60 miles in the Susan G. Komen 3-Day for the Cure TM and raise funds for breast cancer research and community-based breast health and education programs. One in eight women in the U.S. will be diagnosed with breast cancer in her lifetime. That’s why we are walking in the 3-Day for the Cure. Because everyone deserves a lifetime! Help us raise money to make a cure for breast cancer a reality rather than a dream for the future! Mail Your Tax-Deductible Donation to: The Breast Cancer Three Day c/o Stylist & Salon Newspaper 1750 SW Skyline Blvd. #24 Portland, OR 97221 (make check out to The Breast Cancer Three Day) or Call (503) 297-7010 x207 To donate online go to www.the3day.org/goto/lisa.kind For more information visit www.the3day.org The Susan G. Komen 3-Day for the Cure. TM BECAUSE EVERYONE DESERVES A LIFETIME.® OHIO STYLIST & SALON | JUNE 2010 | 11
Page 3 and 4: Are “The Good Old Days” Gone? B
Page 5 and 6: It’s Time to Take Back Our Client
Page 7 and 8: Discovering the Leader Within Bette
Page 12 and 13: SALON OPENINGS BOOTH RENT Bridge to
Page 14 and 15: Does Your Haircolor Cover Gray 100%

June - Stylist and Salon Newspapers

Create successful ePaper yourself

Delete template?

Save as template?