June - Stylist and Salon Newspapers

Are “The Good Old Days” Gone?
Beauty
Business Buzz
Charlene Abretske
I stood in line last week at the department
store with an armful of clothes, when I came
in for one simple shirt. I asked myself, “Are
the rest of these items needs or wants?”
As I made those choices and narrowed
down my purchases based on my budget, I
couldn’t help thinking about items I would
have easily purchased completely and totally
thoughtlessly two years ago, paid with on the
credit card, and not really given it a second
thought.
Those days for most of us are gone, and
part of me says, “Good riddance” to it. As
consumers we are more cautious now and
this is a great thing, although the means for
learning how to be smarter consumers and
business owners was a much tougher lesson
than we would have liked.
In what I hear many refer to as, “The
Good Old Days,” prior to the economic
meltdown and the effect it had in our salons
and spas; we like to think business was booming
and for some it was. In fact, it has always
been difficult to start and grow a successful
salon just by flying by the steel of our shears.
It has always taken careful planning and
execution just to stay in business, let alone
grow and flourish. The majority of our
customers had more money to spend per
visit, and if they didn’t come back someone
else would take their place. In the past, we
all knew what we “should” or “someday”
get around to doing and didn’t act upon it
because we were too caught up in the day-today
living to get it done.
Around four years ago, I remember calling
all of my salon clients on a monthly basis
to check in and would ask what they needed
help with and if there were any areas they
needed my support with. There were always
a few salons who consistently month after
month would tell me, “Everything is great” or
“I am too busy to get into it right now, I’ll call
you later” and then didn’t.
I was saddened and dismayed two years
ago when the credit crunch hit and many
times those salons who seemed to be doing so
well or were so busy that they couldn’t seek
out help for the issues they needed cleared
up, were no longer in business. It hurt to
know that people were too busy or didn’t
know how to ask for help and had to suffer
major consequences.
There were many salon owners who were
not going down without a fight. They took
quick action in the face of the challenging
economy and, by taking control of what they
could, changed the course of their business
forever. I began to receive calls asking me for
assistance to help them get in gear and tackle
their “should” or “someday” lists immediately.
I like to call these the “thrivers.” They
have not only survived, but also thrived.
There were four big differences “thrivers”
made that led to their success in maintaining
and growing their salons and spas in one of
the worst economies in modern history.
Try, try again: There is no one-size-fits-all
for salon success; what works for some does
not always work for everyone. Trying new
things, even if it meant possible failure, was
key to their success. Many had to change the
way things were done in the past in order to
keep their doors open. When the first thing
they tried didn’t work, they went back to the
drawing board until they found something
that did.
Utilizing your Human Resources:
Many owners who may have had difficulty
getting support from their employees in the
past, found these same employees jumped
on board for changes immediately when they
saw slower days and smaller paychecks. The
best way for a boss to improve morale among
employees is to ensure them they are being
heard, appreciated for their skills and able to
contribute when needed.
Geek is Chic: Many salons that avoided
it in the past were now ready to embrace
technology and harness it. Whether it was e-
marketing, texting, online booking, or social
media, their use became essential. The popularity
of social media and technology gave the
platform to clients to spread the word like
wildfire about the salon experience.
Cutting Expenses: It is a lot easier to
spend money when you know you have a
large credit line. Many of us woke up to the
fact that we really had to find a different way
to run our businesses and fast.
Clients don’t come because your salon
has the most expensive shampoo bowls in
town. Clients come back because of excellent
service, great retail products and because your
staff knows how to rebook them.
As we are beginning to see some signs of
early recovery in the economy, we know “The
Good Old Days,” as we referred to them, may
truly be long gone. There will always be room
for existing and new salons that can adapt
quickly to a changing economy and the needs
of their clients in new and creative ways.
Charlene Abretske is a business advisor with YBNLive and supports
salons and spas with growing their businesses through on-demand back
office tools designed for beauty professionals. For more information call
(888)391-3360 or email charlene@ybnlive.com.
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OHIO STYLIST & SALON | JUNE 2010 |

In this issue...
3
7
8
Beauty Business Buzz
Are “The Good Old Days,” as we refer
to them, truly gone? Maybe, but
there will always be room for existing
and new salons that can adapt
quickly to a changing economy and
the needs of their clients in new and
creative ways.
Better Business
We are all unique. True, we can be
tested and slotted into behavior and
thinking styles, but when it comes
to how one will perform as a leader,
there is a quality inside each of us
that defies definition.
Esthetic Endeavors
Skincare is exploding and attracting
involvement from diverse professions.
An esthetician must invest more
time in self-education and scientific
analysis of the products they choose
if they want to maintain client loyalty.
Beauty Business Buzz . . . . . . . . . . 3
Blue Highways . . . . . . . . . . . . . . 4
Take Back Our Clients . . . . . . . . . . 5
Design Your Dream Career. . . . . . . 6
Better Business . . . . . . . . . . . . . . 7
Esthetic Endeavors . . . . . . . . . . . 8
The Mane Objective. . . . . . . . . . 10
The Nail Extension . . . . . . . . . . . 10
Ohio Cosmetology News. . . . . . . 11
Classifieds . . . . . . . . . . . . . . 12-13
Calendar . . . . . . . . . . . . . . . . . 14
What’s New in the Market . . . . . . 15
On the cover...
Credits:
Hair: Bennie Pollard,
Paula Henson, Jamie Todd
and members of Team
BennieFactor
Makeup: Lesa Miller
Photos: Edward Brown
It’s a Woman’s world in the new collection “POWER PLAY”
from national platform artist Bennie Pollard and Team
BennieFactor members Paula Henson and Jamie Todd. With
a new spin on a familiar classic, POWER PLAY represents
bold women competing in a fierce business world. The hair’s
influential appearance commands authority. The strong
shapes, created by the diffused perimeter and 3-dimensional
hair color, imply a chic message. The hues empower an inner
energy to extend beyond average. POWER PLAY is for the
woman who commands both respect in the boardroom and
serious attention when flaunting her style.
| JUNE 2010 | OHIO STYLIST & SALON
Experiencing the Journey More
Important than Getting There
Blue Highways
Jerry Tyler
As I roam the blue highways of the amazing
landscape of our industry, I realized I have
never explained my purpose in writing this
column and how I came up with the heading,
“Blue Highways.”
In the beauty industry, publications have
many articles written to fit certain expectations
and criteria. My purpose was to write
something different or take the “road less
traveled,” meaning the metaphysical rather
than pragmatic approach to the challenges
our industry has to offer and the rewards you
might achieve.
After 37 years in this industry, the amazing
abundance I feel I’ve achieved would not
have come to me had I followed the usual
course of action. Most beauty professionals
choose a direct career path with an expected
outcome.
I took the scenic route. The joy of the
journey was more important to me than being
there at the expected time of arrival.
When you look at a road map you will
find many ways to get to the desired destination.
The broad, bold, black lines are the most
direct, paths. Take them and you move fast,
bypass distractions and don’t get sidetracked.
People who follow those directions are
just interested in getting there. Yet, I wonder
how many times they have gotten to their
destination not really knowing where they
have been or how they got there?
Many people also follow this approach in
their personal and professional lives. They
live life in the fast lane on the super interstate.
While this mode of travel may offer breathtaking
scenery, the demands of driving at a
high rate of speed leave little time to appreciate
the view. A journey unrealized at the expense
of destination. You travel life in straight
lines from the point of departure to the point
of arrival with little noticed in between.
Now let’s go back to life’s map and see
the lines drawn in blue. These are the “Blue
Highways,” the roads with the signs that say
“scenic route.”
These are the original roads that linked
individual communities with each other.
Many linked the farms to the railhead where
the produce went to market and brought the
country to the city.
As they twist and turn in harmony with
the original landscape, we are forced to slow
down and take in what is all around us. The
reward is a stop at the roadside farm stand
where the fresh fruit somehow tastes sweeter,
the lemonade a little colder.
The reward is also found at a historical
site at some mile marker, telling the history
of a special place or event. It is the ability to
roll down the windows; smell the wild sage;
wildflowers or orange blossoms; the scent of
the freshly tilled earth that will soon reap an
unknown harvest.
You are rewarded with the desert sunset,
a journey from dusk to twilight with it’s
deafening silence and beckoning invitation
to a spacious world of no boundaries. As our
senses are exposed to the sights, sounds and
scents around us, we truly become one with
where we are, right there, right then. In this
place we are truly in the present, in the now.
You are riding on life’s Blue Highways. Whenever
possible this is my preferred method to
travel.
In life we are all in transit, transitioning
from one place to another, both personally
and professionally. Whether along the
highway or the byway, it is important to
recognize that the road we choose to travel
is, in most cases, a matter of personal choice
and selection. Whether we realize it or not,
no one puts us on that road except ourselves.
Although people and experiences can point
us in the right or wrong direction, we must
decide whether to follow that path or road.
Sadly, on our travels, we will encounter
people off to the side of life’s road. They may
be broken down or lost. Do we take the time
to help them to a safe place and give them
directions to aid their journey to their desired
destination? Or do we just pass them by? You
can tell a lot about a person by the treatment
they give their fellow travelers along the road.
Who we choose to travel with is also a
point to consider. Are they “back seat drivers”
or “front seat navigators” participating in the
positive outcome of your mutual journey?
Are they caring and sharing in the journey
with all that entails? Or are they just in a
hurry to get there, always asking us why we
are driving so slowly?
Whichever road or highway you choose,
enjoy the ride. Arrive safely and better for
the experience you gained along the way. If
you should by chance see me out there on
life’s blue highways, don’t forget to smile
and wave. After all, we are all on a journey
together, no matter what or where our final
destination is.
Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective
on the solutions and challenges facing the beauty industry. Jerry Tyler has
been a stylist since 1975 serving as the former artistic director for Vidal Sassoon
Academy and currently as Director of Education for Carlton Hair salons.
He is also a licensed cosmetology instructor and has served as President of
the California State Board of Barbering and Cosmetology.
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Ohio Stylist & Salon
Volume 11, Number 6, Issue 126
June 15 - July 15, 2010
Published monthly by
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Contributing Writers:
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Charlene Abretske, Neil Ducoff,
Marco Pelusi, Rueben Carrenza, Lauren Gartland
Ohio State Board of Cosmetology
Kevin L. Miller, Executive Director
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It’s Time to Take Back Our Clients
By Reuben Carranza, P&G North America Salon Professional
Beauty is our business. It’s a business
that’s been part of my life for a long time.
As the son of a hairdresser, I grew up
noticing the extraordinary relationship my
mother had with her clients.
Most of them came to her every week.
They totally trusted her advice on their best
look and how to care for their hair.
Weekly shampoos and sets, hair cuts, occasional
perms or straightening, color when
the time came -- these were all services
hairdressers did so clients wouldn’t have to
do it themselves.
Back then, salon
retail meant rain
bonnets, hair spray
and maybe some
hair accessories for
special occasions.
Times have
certainly changed.
Even loyal clients
now come to salons
only every four to
six weeks for a cut /
blow dry and most
likely some color
service. They shampoo
and style their
own hair at home
between salon appointments…some
as often as daily.
Collectively they buy millions of dollars of
hair products to maintain their style between
visits to your salons.
Along with these changes in consumer
hair care patterns she has become more
knowledgeable about her hair care needs.
She searches out experts to find what she
wants, when, where and how she wants it.
These changes haven’t gone unnoticed by
mass marketers like Target and Wal-Mart,
drugstores like CVS and Walgreen’s, fashion
boutiques like Victoria’s Secret and The Gap
and many others. It’s a good idea to visit
these competitors and see how they are improving
the customer experience to encourage
her to buy.
In reality, beauty is now a business that
everyone is fighting for. It’s become a battle
for the dollars, the mind and the attention of
the beauty consumer.
One thing hasn’t changed; according
to P&G research, the core beauty shopper,
comprising about one-fourth of all clients,
still spends more than half of her beauty
dollars in the salon and is still eager to shop
in the salon. Her hairstylist remains the
undisputed expert on hair care.
The bad news is that the salon industry
often fails to delight her and allows other
...the core beauty shopper,
comprising about one-fourth
of all clients, still spends more
than half of her beauty dollars
in the salon and is still eager
to shop in the salon. Her
hairstylist remains the undisputed
expert on hair care.
retail outlets to woo her and her precious
beauty dollars away from the salon. We
firmly believe that now is the time we take
back our rightful salon clients.
Who is this person everyone wants?
What does she want from her salon and
her stylist? Looking deeper into the P&G
research, we found that about a tenth of the
core beauty shoppers are salon-only purchasers.
The remaining 90 percent are split
between those who only shop at mass or
specialty retail establishments and those who
are open to buying in both the salon and at
mass retail stores. It’s this last group that
buys in both outlets
that we in the
professional beauty
industry sometimes
forget. But this
group offers the
biggest potential for
salon growth.
Core beauty
shoppers are
thought leaders
— they communicate
what they
like and dislike
about a product or
service. They are
experience seekers,
willing to take risks
to be the first to
try something new
and informants, responding to sophisticated
information and cultural and media-driven
trends. They know what they want but
expect their salon professionals to tell them
what they need. And, they love to shop.
Get to know those clients even better.
They offer the highest salon growth potential.
Learn where they shop, how they shop and
what you mean to them. Above all, while they
are in your chair focus solely on their beauty
needs. Don’t hesitate to make your professional
recommendation for the products they
need -- they want your advice. Give them a
meaningful experience while they are in your
salon, not just a haircut or color.
At P&G Salon Professional, we work
closely with our salon partners to help assess
your business plan and win with your best
clients by focusing on the business “rule”
of 80/20. We’ve seen again and again that 80
percent of your salon business comes from
20 percent of your clients. Focusing on these
clients will allow you to continue to be their
true and trusted advisor while watching your
business grow.
If you want to learn more about the core beauty shopper or P&G Salon
Professional brands including Wella Professionals, Sebastian Professional,
Nioxin and Graham Webb, contact your P&G Salon Professional sales consultant,
visit the website at www.pgsalonpro.com or call 1-800-347-4424.
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OHIO STYLIST & SALON | JUNE 2010 |

Design Your Dream Career and Be in Charge of Your Own Destiny
“What I’d like to share with beauty professionals
is that you really can design your
own dream career.”
“Taking the most important step is often
the hardest -- simply believing that you can
do it,” declared Lauren Gartland. “Sometimes
our biggest obstacle to overcoming challenges
and reaching our goals is simply our belief in
ourselves and our abilities.”
Founder of Inspiring Champions, a business
training and coaching company specializing
in the professional beauty industry,
Gartland works with thousands of salon and
spa professionals each year to help them
dramatically increase their income while
achieving a work-life balance.
“To begin taking charge of your destiny,”
Gartland explained. “create a vision statement
for your life. Write down in very precise language
your ideal day and the type of business
you desire.”
“Include details; exactly how much
money do you want to earn? Often, salon and
spa professionals don’t yet see the true potential
of how much they are capable of earning
or they may have the subconscious belief that
they aren’t worth it.”
She urges beauty professionals to aim high
-- with the goal of doubling their income, or
specifically to earn $100,000 or more. By using
professional salon systems, creating a business
plan and executing it, monetary goals become
very real and attainable.
In your vision statement, consider what
type of clients you want to attract to your salon
chair. Make a list of their qualities. Once
you do this, you will soon start recognizing
your ideal clients all over town, much like
when you buy a new car and you start seeing
that car everywhere. When you identify your
ideal client, you will start to discover them.
Gartland stressed that you need to take action
to find those new clients, not just sit and
wait for them to find you. “The first step is to
realize that you can actually choose your own
clients. The type of client you choose will
determine the money you make and whether
you work harder or you work smarter.”
Gartland goes on to explain how you
don’t have to settle for whoever comes along
and sits in your chair, but can take action
by actively prospecting for new clients on a
regular basis. This requires getting out into
your community, introducing yourself to new
people and inviting them to do business with
you, as well as taking a fresh look at people
you already know.
Think of your business like a farmer. A
farmer knows that if they never plant any
seeds, they will never get a harvest. They also
know that if they just plant a few seeds, they
will only receive a small harvest. To attain a
large harvest, they need to plant lots of seeds.
Ask yourself, what is one action step you
can take in the next 24 hours to support you
in attracting more new clients? What action
step can you take in the next week to support
your goal? What steps can you take in the
next month?
Perhaps in the next day you can start looking
into a professional networking group you
can join to meet new people. In the next week,
you could get new business cards made up that
really have a wow factor that grabs people’s
attention. In the next month, start attending
some functions and pass out those cards.
Always have your business cards on hand
and regularly give them out. Based on a ten
percent return rate, giving out two cards per
day, five days a week over a 50 week period
would get you 50 new clients. If you want
more clients, then simply give out more
cards. Giving out three cards per day will get
you 75 new clients a year; four cards per day
will get you 100 new clients.
The next step in designing your dream
career is to create your business model. Consider
a few basic questions first. Base your
answers not on what your business currently
is, but on what you want it to become. Most
people get stuck at this crucial first step. They
don’t even let themselves dream, as they
don’t think it’s really possible.
Our biggest danger is not dreaming too
big, but thinking too small. To begin creating
your business plan, think about the number
of days you want to work per week, your
hours and the number of clients you would
like to have. Then, consider what your ideal
daily and weekly service tickets would be, as
well as your average service ticket per client.
Remember to dream big.
Perhaps you would like to work four days
a week, with seven clients a day for a total of
28 clients per week. A typical earnings estimate
might be to have a weekly service total
of $3,000 with a $750 daily service ticket, for
an average service ticket of $107 per client.
Next, create your ideal daily target to hit.
Decide how many of your clients each day
will receive what services. For example, if
your daily goal is seven clients per day, then
you could have two haircutting clients, two
clients receiving haircutting plus one chemical
service and three clients receiving haircutting
plus two chemical services. Figure out
the cost of those services. Perhaps haircuts are
$40 each and chemical services are $80 each.
With a daily service goal of $750; do the math
and figure out how many services those seven
clients a day would have to receive to keep
you on track to hit your daily target.
Completing the business model allows
you to have more control in your life. You
will gain clarity about how you want to
design your business. Write down these new
service goals and post them where you can
see them every day. The model gives you a
visual target of what you’re doing daily. You’ll
know if you’re on track, above or behind your
goals.
Action is the fuel to success. The moment
you decide what you want and write it down,
you immediately get the process started. You
can design the career of your dreams and be
wildly successful in the beauty industry. You
will earn more money -- yet money is simply
a reward for achieving the real goal of having
your dream career and life.
Lauren Gartland is founder of Inspiring Champions, a business and coaching
company offering live training camps, coaching and mentoring services,
webinars, audio tapes and educational resources. For more information call
800-496-9305 or visit www.InspiringChampions.com.
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| JUNE 2010 | OHIO STYLIST & SALON

Discovering the Leader Within
Better Business
Neil Ducoff
What it takes to be a great leader is an
all-consuming topic best compared to the
search for the Holy Grail or the origin of the
universe.
It has been the beneficiary of countless,
artfully crafted definitions, dissected into
styles ranging from wimp to dictator, and
systematized into precise procedures.
We praise the likes of Lee Iacocca, Jack
Welch, Michael Dell, Steve Jobs and Bill
Gates. But in the end, there remains something
elusive in the design of what makes a
great leader.
We are all unique. True, we can be tested
and slotted into behavior and thinking styles,
but when it comes to how one will perform
as a leader, there is a quality inside each of us
that defies definition.
Consider some characteristics that a great
leader possesses: integrity, vision, effective
communication, compassion, the ability to
make decisions, tenacity, discipline, financial
literacy, and skill at creating and maintaining
the culture of a business.
Yes, these indeed are all worthy characteristics,
but is it realistic to think every leader
will possess them all? If so, I’d be the first to
place my order for one of these super leaders
to run my company.
Leadership is a process of continuous improvement.
I have my own style of leadership
that I’m comfortable with, but at 56 years
of age, I still am working to become a better
leader. My style of leadership may not work
for others, just as Jack Welch’s style wouldn’t
work for me or fit my character.
Mark Gonzales found his leader within
and built a dynamic, team-driven, fast-growing
and highly profitable company. As owner
of Mark Pardo Salons and Spas in Albuquerque,
he has six locations, one school and 135
employees and generated more than $10
million in revenues in 2009. His plan calls for
$25 million in revenue in five years.
He is one of the most unpretentious, yet
effective leaders I have ever met. He is goaloriented
and totally empowers his leadership
team to achieve those goals. He is fiscally accountable
and adheres strictly to the company’s
financial plan and critical numbers. He
tenaciously supports his team.
He is a perpetual student of business and
leadership, and creates opportunities for his
staff to do the same. All this is packaged in a
mellow, gentle man.
Mark Gonzales is a great leader because
he has mastered what I call the “Big Eight
Drivers” of leadership. He does not attempt
to be something or someone he is not. That
would lead him to personal frustration and
ineffectual leadership. It’s like trying to wear
a suit that doesn’t fit. It might be perfect for
someone else, but it’s not right for you.
Leaders come in all shapes and sizes,
from unpretentious, like Mark Gonzales, to
intense or gregarious. In the end, leaders need
to achieve results through others -- and this
requires mastery of the Big Eight Drivers.
The BIG Eight Drivers:
The Big Eight are simply a collection of
rules that, when combined, create a natural,
powerful focus on achieving results. It doesn’t
matter who you are as an individual or what
your leadership style is, as long as you are disciplined
to adhere to the Big Eight Drivers.
Leadership is all about accountability and
execution. There is no tolerance for procrastination
or excuses for not executing. Discover
your leader within and how to use the Big
Eight Drivers for maximum effect.
1. Create the right business culture. Great
leaders create business cultures that define
and support the desired thinking and behavior
needed for success.
2. Maintain a sense of urgency. Urgency
drives performance and growth. And it can
fizzle in a heartbeat if you don’t pay attention.
3. Drive your critical numbers. Critical
numbers, if moved in the right direction, can
have a profound impact on company performance.
Define yours.
4. Keep information flowing freely. Top
down, bottom up -- everyone needs to know
the score and what’s going on.
5. Promote true teamwork. You can’t be
an effective leader if you don’t create and
appreciate teamwork. Walk the talk every day.
Celebrate examples of teamwork.
6. Inspire innovation. Get out of the box
and stay out. Do what you do better, faster,
cheaper than any other competitor. It’s leaders
who either inspire or stifle innovation
among their staffs.
7. Systematize everything. Systems create
predictability. Procedures and structure
produce results. If you don’t like the results,
change or tweak the system.
8. Enforce non-negotiable accountability.
Always deliver what was promised when it
was promised.
Neil Ducoff is the founder and CEO of Strategies, a business training and
coaching salon specializing in the salon and spa industry. Ducoff is the
author of Fast Forward, and his new book, No-Compromise Leadership, is
available at www.amazon.com. For a signed copy, go to www.strategies.
com You can email Neil at neil@strategies.com.
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OHIO STYLIST & SALON | JUNE 2010 |

Know Your Cosmetic Ingredients
Esthetic Endeavors
Judith Culp
Skincare is exploding and attracting involvement
from diverse professions.
An esthetician must invest more time in
self-education and scientific analysis of the
products they choose if they want to maintain
client loyalty.
Physicians and pharmacists are paying attention
to the increased demand for anti-aging
skincare and meeting it head on. As estheticians,
we will have to enhance our knowledge
to a new level to meet this competition for our
clients and their dollars.
With each new magazine issue a new
ingredient is touted. Some articles include
scientific data to support the claims while others
take tidbits of information known about an
ingredient and attempt to apply it to skincare.
Herein lays a potential pitfall.
Clients are looking for products that will
generate results. Yes, they are looking for
hope in a jar. However, they want to become
educated about those products to know first,
if they work and then how they work. We need
to be prepared to answer these questions with
honesty and knowledge.
In order to do this we need to become
educated. We need to ask manufacturers what
is in their products and what documentation
there is that they work. Have they done scientific
tests? What type? How was efficacy of the
product evaluated?
While it is not my intent to cast question
on manufacturers, it is important for the
esthetician to do some of their own research
and reach their own decisions about “hot new
ingredients.”
Consider some of these factors in reaching
your decisions: skin compatibility, molecular
structure, delivery system and effect/affect on
the skin both immediate and long term.
Compatibility: how a product feels and
reacts to the skin and the skin’s immediate
response to it. If texture, efficacy, smell or
residue of a product doesn’t make it pleasant
to use, the odds are it will not stand the test of
time, either in the treatment room or for home
use. As professionals we know how we like a
product to feel on the skin both immediately
after and during its wear.
If it does not provide the desired effect or
is unpleasant to use, we will probably not use
it up and not reorder it. Given choices we will
lean towards products that have become our
favorites, (they smell good, apply well, wear
well, function well and / or provide a good
Ten brilliant highlight
selections ranging from
intense reds and coppers
to luminous blondes.
You won’t believe
your eyes!
return on our investment). By keeping this in
mind as we make our product investments, we
avoid the ones that are eventually pitched or
don’t sell.
Molecular structure: Not all estheticians
want to get into chemistry but with the
changes in our industry this is going to become
more of a requirement. This knowledge
will make us better technicians and more astute
product shoppers. What is the ingredient
supposed to do? Does its molecular structure
provide for this?
If you were looking for a deeply hydrating
product, collagen would be a poor choice. If
you want a surface moisturizer collagen is very
good. Its molecular structure doesn’t allow it
to penetrate. It is a large molecule that sits on
the surface of the skin. There have been books
written on this subject and there is no way to
address it fully in a brief article. It is only my
goal to draw your attention to what you need
to find out so you can have the best success in
your practice.
Another example is Vitamin A. There are
many forms of Vitamin A and they don’t all act
the same on the skin. It is our responsibility
to learn about the differences between these
variations and then apply this information to
product and ingredient selection.
Delivery System: this relates to how the
ingredients are getting onto and into the epidermis.
Vitamin C is a good example. Vitamin
C has proven topically beneficial by protecting
the skin from UV rays and playing a role
in anti-aging. But the Vitamin C used during
testing, L-ascorbic acid, is unstable. Some
manufacturers, in order to offer a product
with longer shelf life, have switched from this
form to another more stable form of C esters.
However, there are not studies to document its
effectiveness. As with many other ingredients,
it has been assumed that if a little is shown to
be good, then more is better. What we have
found with other acids is that more is irritating
and drying to the skin.
At least one manufacturer has found a
way to provide slow-release of low levels of
Vitamin C to the skin. With this technique the
best form of Vitamin C can be used because it
is incorporated in lower percentages. To also
mitigate the tendency for dryness, check to see
if there are hydrating agents incorporated into
your Vitamin C. At the appropriate levels this
can totally change the C from a good product
to a very efficacious product.
Affect / effect on the skin: While there
are standards for production to create safe
products for the consumer, this doesn’t mean
they all work. I believe this to be true not just
for commercial but for professional products.
Manufacturers hear about a great new hot item
and work with their local chemist to create one
to sell. This is more common in our industry
than any of us would like to think. All of the
clinical trials are done at the market level.
For all of your products you want to know
not only how long they have been on the market
but are they purely cosmetic or are they
cosmeceuticals. Cosmetics only make the skin
feel good. They clean the skin, tone the skin or
provide moisture. If this is your goal just about
any product line will do. If you want to deal
with correcting skin conditions or anti-aging,
you need to know more. What tests show this
product helped aging skin? What were the
signs of improvement?
It is necessary to understand what, how
and why we are affecting the client’s skin with
ingredients and formulations and be able to
advise them as to product usage.
If we hope to compete with compounding
pharmacists and physicians who require medical
data on their products then we need to do
our own research.
Judith Culp, a CIDESCO Diplomat has been in the esthetics industry since 1980.
A CPCP permanent makeup technician for over 18 years she served a 4-year
term as a Director for the Society of Permanent Cosmetic Professionals, two
years as their president. She is president of Culp Enterprises Inc. and CEO of NW
Institute of Esthetics. Judy Culp is available for consulting. For more information
visit www.estheticsnw.com.
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Lou Ann Madsen
Licensed Anthem Agent
614-433-8741 or
Toll-Free: 866-551-0331
Apply online:
www.louannmadsen-insurance.com
| JUNE 2010 | OHIO STYLIST & SALON

Offer Your Clients Red Carpet Reds
Red Carpet Reds were my main stage and
classroom subjects at both IBS shows and
here are some of the points I covered to help
you grow your business.
Are your clients asking for a new hot
look? A great way to achieve this is to offer
a red carpet look by creating a
real, rich, even, full-bodied
red haircolor.
A lot of us tend to forget
about red, but it can be a real
moneymaker.
Usually, most of my
clients like to wear a darker or
redder color in their hair during
the winter season, and it’s
certainly preferable -- even
my blonde clients wish to
deepen or redden their color.
It’s just more of
a natural appearance
to have brighter
color when it’s really
sunny outside
during the warmer
The Mane Objective
Marco Pelusi
hair: marco pelusi
styling: james davis/flo coffman
photographer: jennifer o’dell
makeup: stephanie beal
months, and a richer, deeper tone when it
gets colder. However, a reddish tone is a
lovely choice to add into color anytime of the
year -- like right now.
You can really add that stunning pop of
color and rich, luscious look if their skin tone
can carry it. Talk about this option with your
color clients, and charge just a little bit more if
you are adding red into the mix. You may simply
add a few red foils. As a general rule, when
you add red colors they sometimes fade more
quickly than the usual blonde or brunette
colors, however, this can be lucrative.
Whether your client is a redhead, blonde
or brunette, going even a bit darker / redder,
you should always be mindful of which
product you can educate about and sell to
prevent premature color fade. Really put
yourself to the test so you’ll be able to maintain
your client’s color longer.
Evaluate which haircare products your
client is using at home. It’s important to
make sure the products are specifically
formulated to repair and moisturize, as well
as prevent hair from premature color fade
so the deeper color lasts and doesn’t fade
quickly.
Along the same lines, when your clients
are going redder and/or darker, you can
address their eyebrows and eyelashes to suit
their new haircolor. It is possible to make
extra money by tinting these areas but please
check with your state board first to make sure
10 | JUNE 2010 | OHIO STYLIST & SALON
these are approved procedures under your
cosmetology license.
This is a procedure I recommend for a
total look of beauty. When you add red to
your client’s hair, it’s possible a hint of red
may also look good added to the color of
eyebrows.
It’s also possible that a beautiful brown
or black lash tinting will brighten and
enhance the new red haircolor by bringing
out the client’s eye color. Eyebrow and
eyelash tinting is very easy to do as long as
you ensure safety. With eyelash
and eyebrow tinting, there are
necessary safety precautions
you must take.
There are specific tints
meant just for these services
and remember to always follow
manufacturers’ instructions.
The color on both eyelashes and
eyebrows lasts between three and four weeks,
and fades gradually on-tone, which makes it
easy to change.
In general for all color-treated hair, but
especially for newly red color-treated hair,
it’s important that your clients prevent their
hair from drying out, especially at the ends.
The longer the hair is, the older it is, and the
more color that’s on it -- the more it will need
special treatment to maintain its moisture.
Therefore it’s a matter of offering deep
conditioning treatments, using high quality
restorative products specifically created for
color-treated hair. The concept is just like
moisturizing the skin. Conditioning services
are another fabulous way for you to make
more money. So, when you add red and
change the color of the client’s hair, also offer
a deep conditioning treatment as well. If it’s
too big a ticket at the same time, perhaps
strategize with your client to perform a conditioning
at her next service.
The moral of the story is to richen or
redden your client’s color, and perform complimentary
add-on services, both to increase
your income, and to truly achieve that red
carpet red look.
Marco Pelusi is globally recognized as a haircolor trainer and platform artist.
Marco Pelusi Hair Studio, Inc. was named Best Hair Color in Los Angeles
2007 by KTTV Fox11’s “myfoxla Hot List” competition. Pelusi created
the Marco Collagen Color Guard HairCare System, the collagen system
developed for color and chemically treated hair. For more information, visit
www.marcopelusi.com.
Doing Nails Proves More Satisfying
The Nail Extension
Jaime Schrabeck
The prospect of having to write on this
month’s topic proved more daunting than I
expected. It would have been so much easier
to express an opinion on a particular topic.
Selecting my own topic, I could rant about
the negative impact of unlicensed activity, rave
about the value of continuing education or
explain how your salon can attract more male
clients (wait . . . that next month’s topic!).
Given this opportunity to share what’s on
my mind, however, I can tell you that what I
think isn’t nearly as important as what I do. All
clichés aside, I strive everyday to act according
to my priorities. Providing for my family
comes first, and despite other means of achieving
that end, I choose to earn my living in the
beauty industry, doing what I love.
Not surprisingly, doing nails is not what I
aspired to in my youth. It was merely a hobby
during high school, something I did to compensate
for my pathetically weak natural nails.
Applying full coverage, press-on nails,
while quick and easy, required virtually no
talent and it showed. Eventually, I discovered
a talent for acrylic nails, and despite my lack of
formal training or quality professional products,
my nails looked decent and cost me very
little to maintain.
Entering college as a chemistry major, I
intended to become a pediatric dentist, envisioning
myself wearing latex gloves and using
sterilized metal tools to facilitate better oral
health in children. Not only would dentistry
be intellectually challenging, it would be
respectable and profitable. That seemed like
more than enough motivation until I found
more enjoyment in my literature classes, and
changed majors to become an English teacher.
During those college years, I worked retail
jobs and managed a deli, but had never considered
making money doing nails. When faced
with the time constraints and cost of graduate
school, however, I needed something different.
Becoming a professional manicurist offered
the chance to play with nail products, work a
flexible schedule, own a business and support
educational pursuits until I could begin my
real career.
Over a summer break, I completed a
manicuring course financed by the Regional
Occupational Program. The only expense
was the overpriced $180 kit, for which my
grandmother generously paid. I wish I could
say that in those nine weeks my beauty school
instructors trained and prepared me to succeed
in the salon.
Instead, vocational “education” was a huge
disappointment, despite having low expectations
to begin with. I resented the hours spent
studying and practicing alone, and the few
clients who frequented the beauty school
seemed unlikely to ever pay more than $5 for
a manicure.
If nothing else, I learned that my success
as a manicurist would depend on my willingness
to obtain more training and my first was a
full-day acrylic class taught by Kym Lee, owner
of Galaxy Nails and dominant competition
champion. Some of our most influential nail
professionals, including Tom Holcomb, Trang
Nguyen and Carla Collier, competed for Galaxy
Nails early in their careers.
I learned more in that eight-hour day than
in the entire nine weeks of beauty school, and
it was truly inspiring. But it was not enough to
convince me that my career would be in the
beauty industry. I had already invested years
and dollars in my academic education and was
determined to complete an advanced degree.
Even after earning a Ph.D. in education,
teaching at every academic level from elementary
to university and making lots of money
preparing students for college admissions tests,
doing nails proved more satisfying.
While my family was very supportive, my
academic advisors and colleagues thought
being a manicurist was beneath me. In my
defense, I assured them that I’d give up nails
when the ideal teaching job presented itself.
But after a semester of juggling reading
classes with my salon business, I made a choice
that I’ve never regretted. Given all my academic
experiences, I did not expect to have a viable,
rewarding career that initially required only
nine weeks of vocational training. Whether I’m
providing nail services, managing employees,
eliminating unlicensed activity, evaluating new
products, networking with other professionals,
writing articles, judging competitions or teaching
classes, my work as a manicurist continues
to challenge me and I love it.
Just days ago I had occasion to attend an
honor roll ceremony with my sixth-grade son.
Seated in a large audience filled with proud
parents and accomplished students, I recalled
attending a similar ceremony in that same
gym 30 years ago. It seemed that not much has
changed as students spoke eloquently of their
future plans and thanked their parents and
teachers for encouraging academic achievement
and character development.
In the intervening years, it’s my perspective
that has changed drastically. My own experience
demonstrates that students should be
encouraged to pursue their unique interests
and talents when choosing a career, even if that
means applying a great education to what some
would consider a less than desirable vocation.
Jaime Schrabeck, Ph.D. owns Precision Nails, an exclusive nails-only salon in
Carmel, California. She can be reached at info@precisionnails.com.
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3 DAYS, 60 MILES TO END BREAST CANCER
WE ARE WALKING
Renewal Period Is Coming:
Do You Have an E-mail Address?
Ohio On-line Database to Open
in September
The Board will begin an aggressive
effort to remind all licensees
It will be here before you know it.
The Board will begin an aggressive effort
to remind all licensees that old style U.S
that old style U.S Post Office paper
Post Office paper renewal will no longer renewal will no longer be utilized.
be utilized. All renewals will be done online
using the internet (unless, you wish
to come to the Board office in person when renewals begin). If you have an e-mail address
and would like us to add that to your credential so you can receive a reminder, send us an
e-mail at: phyllis.jones@cos.state.oh.us.
You will need to have a MasterCard, Visa or Discover credit or debit card to complete the
transaction. If you do not have a credit or debit card, we suggest purchasing a pre-paid one at a
local grocery store or bank. You can then place only the amount you like to be spent on the card.
If you don’t have Internet access, go to the nearest library and click on the link we will
provide on our website (beginning in September), that will enter you into the State Licensing
Database. You will then need your personal user ID and password to log in to complete
your transaction. For more information visit http://cos.ohio.gov.
How to Receive a Successful Inspection
Many Salons Want Tips on What the Process Entails
Inspectors are out to protect the public
and ensure that salons and licensees are
following the laws and rules established for
the Ohio Cosmetology industry. But just
as important, they are there to be ambassadors
to assist you in any way possible for
you or your business to be successful. Many
times it is a routine inspection, but if they are
responding to a complaint, the inspector will
let you know.
• Licensing: The inspector will check
the business and personal licenses first to see
if they are valid and current. A common violation
is many licensees forget to update their
photos every five years. Check your photo; if
it has been more than five years since the date
on the photo, it’s time to send an updated
photo with your address on the back with a
self addressed stamped envelope.
• Keep lids on containers: Many times
Inspectors find trash cans or containers with
clean linens without the lids on them. Be
sure to keep them on so they do not contaminate
other items in your area.
• Dirty combs and brushes: This
is probably the biggest violation. It can be
hectic when a shop is busy to throw combs
and brushes back into a tray, but think about
what could occur if that previous client had
lice? Remind yourself to keep those clean
and disinfect after each use.
• Ask Questions: Many times the
licensee receives a violation or warning based
on bad information from another co-worker.
If you’re not sure about what to use for cleanup,
or whether you need a certain license, ask
the inspector. They are there to help. Refer
to the brochure the inspector gives to you and
your customers that give a basic understanding
of what they do and why it is important.
The Stylist Newspaper is teaming up with Doug Schoon’s Beauty and the
Breast team to take an incredible journey to help end breast cancer forever.
On November 19-21 in San Diego, we will walk 60 miles in the Susan G.
Komen 3-Day for the Cure TM and raise funds for breast cancer research and
community-based breast health and education programs.
One in eight women in the U.S. will be diagnosed with breast
cancer in her lifetime. That’s why we are walking in the 3-Day
for the Cure. Because everyone deserves a lifetime!
Help us raise money to make a cure for breast cancer
a reality rather than a dream for the future!
Mail Your Tax-Deductible Donation to:
The Breast Cancer Three Day
c/o Stylist & Salon Newspaper
1750 SW Skyline Blvd. #24
Portland, OR 97221
(make check out to The Breast Cancer Three Day)
or Call (503) 297-7010 x207
To donate online go to
www.the3day.org/goto/lisa.kind
For more information
visit www.the3day.org
The Susan G. Komen
3-Day for the Cure. TM
BECAUSE EVERYONE
DESERVES A LIFETIME.®
OHIO STYLIST & SALON | JUNE 2010 | 11

SALON OPENINGS
BOOTH RENT Bridge town / West ern
Hills area. Seek ing Stylist & Part-time /
Full-time Nail Tech - com petitive rent, great
lo ca tion, park ing, spa cious, cus tom sta tions.
Call (513)256-6996
STYL IST WANTED Booth rental salon in
NW Co lum bus look ing for a Styl ist with some
existing cli entele. Call Me lissa to day for more
in for ma tion! (614)499-4400
BEAU TI FUL SA LON IN FAIRVIEW
PARK - SEEK ING LI CENSED BAR -
BERS, COS ME TOL O GISTS, NAIL
TECHS AND ESTHETICIAN Bring your
clientele. Vaedallyn Sa lon & Spa, 21080 Lorain
Rd., Fairview Park, Ohio 44126. Call Lourdes
for more in formation (440)333-1533 or
(440)263-2335
NEW! HAIR STUDIO WITH BOOTH
RENTAL FOR FT / PT STYL IST Very
busy area! Call Gail: (330)467-1221 Be come
a part of a win ning team!
NORTH CANTON ~ DISTINGUISHED
SALON AND SPA SEEK ING STYL ISTS
AND NAIL TECHS In quire at (330)704-9392
BOOTHS AVAIL ABLE FOR RENT:
STYLIST, NAIL TECH AND
ESTHETICIAN wanted for new sa lon lo cated
in Reynoldsburg, Ohio. For more information
please contact Cas sandra Powell @
cepowell4@yahoo.com or call 614-861-HAIR /
cell 614-332-1810 ~ Se rious in quires only
please.
OUT STAND ING BOOTH RENT
RATES! Set your own hours and prices. Misfitz
Sa lon of Dayton is looking for Stylists and a
Nail Tech ni cian with es tab lished cli en tele.
$100.00 a week!! (937)252-2461
HAIR / NAIL BOOTH RENTAL -
WEST TO LEDO Re laxed, friendly atmosphere.
Work in dependently. Set your own
schedule. 1st week free. *Ask about possible
shop own ership* Call Renee (419)944-3226
LEASE OFFERS
SALON SUITES FOR BAR BERS,
STYLISTS & NAIL TECH ~ (2)
Wks FREE RENT & (4) Wks . We have pri -
vate suites available at af fordable prices. For
more in formation visit us at 6120 Boardwalk
Street, Co lumbus, OH or call Mrs. Angélique
at (614)985-5920.
BOOTH RENTAL SA LON IN NW
CO LUM BUS (BETHEL ROAD
AREA) Seek ing fun, en ergetic Styl ists for
newly re modeled, up scale sa lon. $150 weekly
rent. Paid va cation. Great op portunity! Call
Tracey (614)565-4096
ATTENTION LMT’S AND LI CENSED
NAIL TECH NI CIANS!! Space for rent in re -
lax ing es the tic sa lon in Cuyahoga Falls, Ohio.
Cli en tele pre ferred. Great lo ca tion, park ing
available. Call (330)962-2150
MAYFIELD ROAD ~ A FEW GOOD
STYL ISTS NEEDED at the Mona Lisa Sa lon
& Spa. 44124 area. Fun, eco chic sa lon. For es -
tab lished Styl ists, com pet i tive wage, va ca tion.
Call Mona for more information (440)449-1111
HILLIARD’S BEST KEPT SECRET
Friendly, newly dec orated sa lon. 3734 Main
Street, Hilliard. Booth rental: one styl ing sta tion
and one man icure / ped icure room available.
Part-time or full-time. Sign on bonus. Call
(614)876-2468
SHOPS FOR SALE
CO LUM BUS, NORTH
CLINTONVILLE AREA Es tab lished
business with booth rent ers. Hair sa lon with
four sta tions. Good cli entele. Asking $24,000
OBO. Call Ron (614)599-6000
ES TAB LISHED, FULL SER VICE SA LON
& SPA - AT TRACTIVE - BUSY - OWNER
WILL STAY TO BOOTH RENT -
BETHEL ROAD AREA - CO LUMBUS,
OHIO Six sta tions, one man icure, one ped icure,
one massage room, one facial room. Call
(614)352-3000
BROADVIEW HEIGHTS, OHIO
Very busy Es thetic sa lon. Excellent potential.
Great lo cation. Upscale cli entele. Es tablished
over 22 years. Great opportunity. Owner
retiring. Call (440)546-0334
GREAT OP POR TU NITY! Es tab lished sa lon
with six hair sta tions, man icure, ped icure & fa cial
/ mas sage room with shower. Great lo cation in
Hills’n’Dales - Can ton, Ohio. The owner and
staff are willing to stay. Call (330)936-6135,
leave mes sage. Se rious inquiries only.
MEDINA, BAR BER SHOP / SA LON
FOR LEASE Just 3/4 mile from the Square
in the busy North part of town. Large enough
for six sta tions. Pre vious owner re tired. Call
Jim any time (440)317-0036
READY TO BE YOUR OWN BOSS! Full
service sa lon with a Great Lo cation avail able in
Hopedale, OH. Call Matt Da vis at
(740)632-9804. Brokered by J.C. Col lins, INC.
Re al tors (740)264-5557.
USED EQUIPMENT
HYDRAULIC CHAIRS FROM $75 Sta tions
starting at $80. Re ception desks from $75.
Shampoo bowls from $80. Manicure ta bles
from $40. Mirrors, mats and more. BUY ING
USED EQUIP MENT. (419)215-7009 To ledo
www.salontechnical.com
SYBARITIC AL PHA 2010 SPA SYSTEM
TREAT MENT MA CHINE Used lightly -
great con dition. Less than 1/2 the price of a new
one! Ef fective body ther apy sys tem. Go to
website to see - www.sybaritic.com
(419)797-1350
SA LON EQUIP MENT - EX CEL LENT
CON DI TION Takara Belmont Sham poo
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12 | JUNE 2010 | OHIO STYLIST & SALON

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OHIO STYLIST & SALON | JUNE 2010 | 13

Does Your Haircolor Cover Gray 100%?
By Andre Nizetich
Finish this sentence “Our haircolor covers
gray hair 100 percent...” What does that
sentence mean to the haircolorist?
It is not unusual for haircolor manufacturers
to speak in generalities, not meaning to
mislead us, but they do.
How hard would it be to complete the
sentence by saying, “Our haircolor covers
gray hair 100 percent if you use a level 4 haircolor
or a level 6 haircolor?”
It is impossible to put all gray hair into
one giant category. You must consider the
percentage of gray hair, along with the different
haircolor categories of natural hair where
the hair looks completely different when it
starts to gray.
So, rather than attempting to answer
the question completely, the manufacturers
will leave you hanging. Just for fun I
called several haircolor companies and asked
to speak to the head educator. I introduced
myself and said I was doing a magazine article
on gray hair and wanted to ask a couple of
questions. The questions were, “Does your
haircolor cover gray hair 100 percent?” and,
“What do you mean when you say your haircolor
covers gray 100 percent?”
Foolproof Updoing
Take the Guesswork Out of Updoing!
Intense hands-on, low student to teacher ratio for
personal education. Learn a “system” that teaches
you how to do ANY updo. You can look at any
picture and know exactly what to do to recreate it.
For a Seminar Near You Visit
www.foolproofupdoing.net or call 419-346-7699
ESBIINT’
L
HANDS-ON
EDUCATIONAL
CLASSES
In My Opinion
Editorial note: The Stylist takes no responsibility
for the opinions expressed in this article.
WORKSHOPS
ESBI-FLH CERTIFICATION
LOCATION
ESBI Int’l Salon
4193 Center Rd
Brunswick, OH
2-Day Hands-on Workshop
14 | JUNE 2010 | OHIO STYLIST & SALON
The answers were very interesting. Most
of the educators’ answers to the first question,
without hesitating were, “of course” or
“absolutely” or just a simple “yes.” On the
other hand, the second question brought
some hesitation. In other words, they had to
think about their answer.
Two companies indicated they would not
answer the question, I would have to submit
the question in writing, and then they would
determine the answer. You would think the
head educator would have their act together
enough to answer a question like that.
How hard would it be to make a prop indicating
how the progression of darker levels
of haircolor effect gray hair? The next time
someone asks if your color covers gray 100
percent you can respond by saying, “it depends
on the level of haircolor you are using
and the haircolor category and the percentage
of gray hair,” then you show them a prop to
reinforce your answer. After all, they could be
looking to buy your haircolor. The smarter
your customers are the more color they will
use and everyone is more prosperous.
Producing a swatch chart would be
invaluable for teaching haircolor classes that
involve coloring gray hair. Gray hair coverage
is a very misunderstood subject, yet it is the
number one reason people color their hair.
Learn how to evaluate your gray hair client by attending one of Pamela
Pacheco’s classes and view all of the educational swatch charts at the
Energizing Summit June 13-14. www.haircolorist.com.
8 CE Hour
Seminars Offered
Throughout Ohio
June 13-14, 2010 | Nov. 7-8, 2010
Includes: Business Philosophy, Hair Cutting,
Up-styling, Color Techniques, Mannequin.
Lunch provided both days $300 stylist | $200 student
1-Day Hands-on Workshop
Aug. 1, 2010 | In the Zone Color Techniques
Sept. 12, 2010 | Upstyling Blue Prints
8 Ohio CE Hours $150 stylist or student
Call and Book Your Class Today! 330-722-6678
www.esbiintlsalon.com Classes are limited to 25 stylists per class
JUNE 2010
12-14: Esthetique Spa Intl, Las Vegas, NV www.spa-show.com
13-14: ABCH 2010 Energizing Summit, Los Angeles, CA (310)
547-0814 www.haircolorist.com
26: Nail Networking of the Smokies, Gatlinburg, TN (270)799-3637
27: Midwest Hair Showdown @ Celebrities, Cincinnati, OH
www.hairshow2010.com
27-28: North Coast Salon Systems presents Martin Parsons
Show & Hands on Class, Broadview Heights, OH 1-800-465-5887
27-28: Texas Intl Hair Show, Dallas, TX www.texashairshows.com
JULY 2010
10-12: Ohio Association of Beauticians, Inc. 72nd Annual
Convention and Tradeshow, Miamisburg, OH (513)423-3342
11-12: Long Beach Intl Beauty Expo - Expo Latino, Long Beach,
CA www.expolatino.com
17-19: Face & Body Spa and Healthy Aging Conference, San
Jose, CA www.faceandbody.com
18: 20th Annual North American Hairstyling Awards (NAHA 20),
Las Vegas, NV www.probeauty.org/naha 1-800-468-2274
18-19: Empire and ARROJO education present Masters of
Beauty Skills Certification Program, Manhattan, NY MastersOf-
Beauty@empire.edu
18-20: PBA Symposium “Consumer Culture”, Las Vegas, NV.
1-800-394-5436 www.probeauty.org/symposium
18-20: Cosmoprof North America, Las Vegas, NV 1-800-557-
3356 www.cosmoprofamerica.com
18-20: PBA Beacon, Las Vegas, NV 800-468-2274x117 www.
probeauty.org/symposium/beacon
25: California Cosmetology Association 81st Annual Convention,
Manhattan Beach, CA www.the-cca-com 800-482-3288
26: California Cosmetology Association’s Student Day of Education,
Manhattan Beach, CA www.the-cca-com 800-482-3288
26-27: Paul Mitchell Signature Gathering, Las Vegas www.malys.com
AUGUST 2010
7-10: Bronner Bros. Mid Summer Intl Hair and Beauty Show,
Atlanta, GA, www.bronnerbros.com
9: BeautyTech’s 8th Annual Long Island Network Day, Long Island,
NY www.beautytech.com
22-23: Empire and ARROJO present Masters of Beauty Skills
Certification Pro, Philadelphia, PA MastersOfBeauty@empire.edu
JUNE 2010
14: North Coast Salon Systems presents Scott Gargiulo Hands
On Cutting Class & Mantra Collection Demo , Broadview Heights,
OH 1-800-465-5887
14: Review for Successful Salon management testing (8 CEU’s);
How Money Works or Show Me the Money(4 CEU’s) presented by
Joyce Provens, Columbus, OH (614)353-5091
20: Earn a Bazillion Doing Brazilians with Crickett - Online Class
www.thewaxchick.com
20: Professional Stone Massage (8 CEU’s) presented by Joyce
Provens, Columbus, OH (614)353-5091
20: Songs of the Sidhe Day Spa presents Massage Certification,
Kent, OH (330)592-0874 sidhedayspa.com
21: Songs of the Sidhe Day Spa presents Aromatherapy Signature
Services, Kent, OH (330)592-0874 sidhedayspa.com
21: Smooth Skin Supply presents Waxing 101 Free Online Class
- (877)473-1032 www.smoothskinsupply.com
21: Maly’s presents Farouk Demo Day and Mirabella Pro Day,
Akron, OH (330)835-3992
21: Review for Successful Salon management testing (8 CEU’s);
How Money Works or Show Me the Money(4 CEU’s) presented by
Joyce Provens, Columbus, OH (614)353-5091
21: Strategies Salon / Spa Business Training & Coaching presents
FREE WEBINAR - Let’s Party! How to Plan a Customer Appreciation
Event, visit www.strategies.com or 1-800-417-4848
21- 28: Mixed Media Nail Art (4 CEU’s) presented by Cathy Ross.
Columbus, OH (614)570-2153. Email: ckiamarie@aol.com
21-July 9: Westmore Academy of Cosmetic Arts presents Makeup
for Beauty, Fashion & Glamour, Burbank, CA 1-877-978-6673
21-Sept.10: Westmore Academy of Cosmetic Arts presents Makeup
for Motion Pictures & Television, Burbank, CA 1-877-978-6673
27: Focus On Image presents Training the Trainer, Lancaster, OH
(740)687-1171
27: NovaLash Eyelash Extension Class (8 CEU’s), Cincinnati, OH
(513)520-3929 or (513)871-7394
27: Aesthetic Resource Unlimited presents The A,B,C’s of
Vitamins A,C, D, and E, by Dr. Peter T. Pugliese, Beachwood, OH - 4
CEU’s - 1-866-615-1133
27: Clipper Cutting (4 CEU’s) or Professional Stone Massage (8
CEU’s) presented by Joyce Provens, Columbus, OH (614)353-5091
SEPTEMBER 2010
12-13: Armstrong McCall Southwest Fashion Focus, Glendale,
AZ www.armstrongmccall.com
19-20: Empire and ARROJO present Masters of Beauty Skills
Certification Program, Chicago, IL MastersOfBeauty@empire.edu
26-27: Intl Congress of Esthetics and Spa, Long Beach, CA
1-800-471-0229 tradeshow@LNEONLINE.com
26-27: Armstrong McCall Worlds Fair, Austin, TX www.
armstrongmccall.com
26-27: Beauty School Forum, Barristar Productions, Pasadena, CA
www.barristar.com 800 SHOW-432
OCTOBER 2010
1-31: BeautyTech’s 12th Annual Strut Your Stuff Nail Art and
Enhancement entry acceptance - www.beautytech.com
3-4: Mid-American Beauty Classic, Columbus, OH
www.premiereshows.com
3-4: Esthetique Spa Intl, Montreal, Canada www.spa-show.com
10-11: Empire and ARROJO present Masters of Beauty Skills
Certification Pro, Ft. Lauderdale, FL MastersOfBeauty@empire.edu
15-19 NW Nail Tech Networking Retreat, Seattle, WA 1-877-88-
NAILZ www.nwnailtechs.com
16-17: Intl Esthetics, Cosmetics and Spa Conference IESCS
Florida, www.iecsc.com
17-18: Premiere Birmingham 800-335-7469 www.premiereshows.com
17-18: Strategies High-Performance Front Desk Training, San
Francisco, CA 1-800-417-4848 ext. 202
17-18: InSalon 2010, Saint Paul, MN www.insalonpro.com 1-888-
213-0949
24: Beauty School Forum, Barristar Productions, Indianapolis, IN
www.barristar.com 800 SHOW-432
24-25: Intl Congress of Esthetics and Spa, Philadelphia, PA
1-800-471-0229 tradeshow@LNEONLINE.com
24-25: Esthetique Spa Intl, Edmonton, Canada www.spa-show.com
31-11/1: San Juan Beauty Show, Puerto Rico www.sanjuanbeautyshow.net
NOVEMBER 2010
26-28: Wellness Asia Exhibition, Chennai Trade Centre, Chennai,
India www.wellnessasiaexpo.com
27: Songs of the Sidhe Day Spa presents Massage Certification,
Kent, OH (330)592-0874 sidhedayspa.com
27-28: North Coast Salon Systems presents Martin Parsons
Show & Hands On Long Hair Workshop, Broadview Heights, OH
1-800-465-5887
28: Songs of the Sidhe Day Spa presents Aromatherapy Signature
Services, Kent, OH (330)592-0874 sidhedayspa.com
28: Review for Successful Salon management testing (8 CEU’s);
How Money Works or Show Me the Money(4 CEU’s) presented by
Joyce Provens, Columbus, OH (614)353-5091
28: North Coast Salon Systems presents Keune Intro to Color
& Keune Corrective Color, Broadview Heights, OH 1-800-465-5887
JULY 2010
4: Introduction to Swedish Relaxation Massage , Middleburg
Heights, OH (330)273-3707
4: Songs of the Sidhe Day Spa presents Massage Certification,
Kent, OH (330)592-0874 sidhedayspa.com
5: Songs of the Sidhe Day Spa presents Aromatherapy Signature
Services, Kent, OH (330)592-0874 sidhedayspa.com
5: Strategies Salon / Spa Business Training & Coaching presents
FREE WEBINAR - How to Make Productivity Soar, visit www.strategies.com
or 1-800-417-4848
5: Review for Successful Salon management testing (8 CEU’s);
How Money Works or Show Me the Money(4 CEU’s) presented by
Joyce Provens, Columbus, OH (614)353-5091
11: Clipper Cutting (4 CEU’s) or Professional Stone Massage (8
CEU’s) presented by Joyce Provens, Columbus, OH (614)353-5091
11: Songs of the Sidhe Day Spa presents Massage Certification,
Kent, OH (330)592-0874 sidhedayspa.com
12: Songs of the Sidhe Day Spa presents Aromatherapy Signature
Services, Kent, OH (330)592-0874 sidhedayspa.com
12: North Coast Salon Systems presents Mantra Razor Technique
Demo, Broadview Heights, OH 1-800-465-5887
12: Review for Successful Salon management testing (8 CEU’s);
How Money Works or Show Me the Money(4 CEU’s) presented by
Joyce Provens, Columbus, OH (614)353-5091
18: Professional Stone Massage (8 CEU’s) presented by Joyce
Provens, Columbus, OH (614)353-5091
18: Songs of the Sidhe Day Spa presents Massage Certification,
Kent, OH (330)592-0874 sidhedayspa.com

WHAT’S NEW IN THE MARKET
1. Eliminate Unruly and Frizzy Hair
JKS International founder, John Kaytaz has formulated a new gentle smoothing treatment formula
with keratin to eliminate unruly, frizzy and curly hair.
The gentle formula restores and rejuvenates the hair with keratin and proteins. After treatment the
softer, shinier and straighter hair will be more manageable and require less styling time. The results can last
five to 16 weeks depending on the hair condition.
For at-home care, clients can use JKS Smoothing Shampoo and Conditioner with Keratin to maintain
hair after treatment. JKS Smoothing Shampoo with Keratin is a gentle, low Ph formula enriched with
keratin and amino acids, smoothing and sealing the hair for straight, shiny and frizz free results.
For optimum results, pair with JKS Smoothing Conditioner with Keratin. The moisture and protein
enriched formula with keratin and amino acids help to smoothen and seal the hair.
For more information call 1-877-557-8722 or visit www.jksusapro.com.
2. Shiny Rehydrated Hair Is only a Drop Away
Purity Design by It&ly Hairfashion, adds Pure Water Drops to their line of salon finishing products.
Pure Water Drops are the purest shining and hydrating drops containing real concentrated protection
including coverage against the harmful effects of the sun’s UV rays.
Instantly concealing the signs of hair breakage and damage, Pure Water Drops create a glass like brilliance
to any hair type, texture, or color, even serving as a detangler when applied to damp locks. Wet or
dry, hair will be nourished, healed and as an added bonus: protection from harmful UV rays.
Sandal, Barley and Philodendron are contained in this product, which have a high hydration and the
capacity to prevent split ends. It is especially effective on dry hair or split ends keeping it in optimum
“pure” health.
For additional information or where to purchase visit www.italyhairfashion.com
3. Jatai Introduces New Feather Flexion Styling Razor
Jatai International introduces the new Feather Flexion Styling Razor, the first Feather folding razor
designed for both standard and texturizing blades. Developed by the Feather Safety Razor Co. in Osaka,
Japan, the Flexion with its distinctive aqua-marble handle incorporates the traditional folding-style razor
and the Feather guarded styling razor blades.
Flexion offers superb balance and complete cutting control, with handle neck grips that prevent
slipping while cutting. According to Jatai President Dean Wada, “We’ve had many requests from stylists
who wanted a Feather traditional straight razor that could use Feather’s guarded standard and texturizing
blades”.
For information, contact your Feather distributor or call 1-888-965-2824 or visit www.jatai.net.
4. UK’s Top Natural Makeup Line Expands
Lily Lolo launches a new line of natural and organic makeup to the US and Canadian markets. The
award winning UK brand, Lily Lolo is made up of a collection of natural and mineral cosmetics.
Since its launch in 2005, Lily Lolo has set out to inspire health conscious women who seek natural,
high quality makeup products. The cosmetics offer versatility and is packaged in a way that adds simple
elegance to the fast-paced life-style of consumers. Always a trendsetter, Lily Lolo introduces a new palette
and several additions to the original collection each season.
The mineral brand uses certified organic ingredients, containing no bismuth oxychloride, and is free
from harsh chemicals. The ingredients are chosen for maximum benefit to the skin, as well as providing
gentle, natural ingredients, which will not irritate, nor upset skin’s delicate pH balance.
For more information visit www.lilylolo.us, email questions@lilylolo.us or call 1-866-782-4664.
5. Prevent Hair Loss with Prodjin
Silkology Prodjin Anti-Hair Loss System prevents hair loss and re-grows hair. This exclusive proprietary
formula improves circulation in the scalp by utilizing a newly discovered complex of capsicum and
rosemary extracts to significantly increase blood supply to hair follicles.
The special ingredient Prodjin, an all-natural complex of effective DHT blockers and circulation
enhancer’s helps to dilate the capillaries. Along with high concentrations of saw palmetto and nettles
extract, Prodjin bonds with DHT and prevents it from locking into receptor sites that block hair growth.
Once DHT levels are reduced, the increased circulation ensures follicles receive sufficient oxygen and a
nutrient rich blood supply to begin hair re-growth.
Silkology Prodjin Anti-Hair Loss System includes; Prodjin Anti-Hair Loss Shampoo, Anti-Hair loss
Prodjin Conditioner, and the Silkology Prodjin Follicle Stimulating Serum.
For more information call 1-800-622-1330 or visit www.prodjin.com.
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Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind
at editor@stylistnewspapers.com or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.
OHIO STYLIST & SALON | JUNE 2010 | 15