October - Stylist and Salon Newspapers
October - Stylist and Salon Newspapers
October - Stylist and Salon Newspapers
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Prepping Your <strong>Salon</strong> <strong>and</strong><br />
Staff for Holiday Traffic<br />
Marketing Solutions<br />
Adam G. Lucas<br />
It’s never too early too prepare.<br />
Why not start preparing your salon <strong>and</strong><br />
stylists for the holidays now? It’s important to<br />
get clients in the state of mind that when the<br />
seasons change, so should their hair.<br />
During the holiday season, in the whirlwind<br />
of exciting festivities, caroling <strong>and</strong><br />
cake, we can’t forget about the importance of<br />
great holiday hair. With all of holiday parties<br />
coming up right around the corner, every<br />
client who will celebrate with special family<br />
events <strong>and</strong> parties will need quick <strong>and</strong> easy<br />
hairstyles.<br />
Remember, it’s never too early to put up a<br />
little tinsel in the window.<br />
We all know that nothing is more fun<br />
than getting ready for that holiday party with<br />
an exciting new haircolor update. As professional<br />
hair designers <strong>and</strong> hair colorists, we<br />
must always offer complimentary consultations<br />
to explore what new haircolor, highlight<br />
<strong>and</strong> lowlight options will help our clients<br />
creatively st<strong>and</strong> out in any crowd this holiday<br />
season.<br />
Be sure to keep up with the latest trends<br />
in upcoming holiday fashion. The newest<br />
reds, blondes <strong>and</strong> brunettes are sure to add<br />
excitement. Upstyle hair designs are an elegant,<br />
classy style perfect for these occasions,<br />
especially when accented with multidimensional<br />
haircolor or highlights. If needed, take<br />
an extra haircolor <strong>and</strong> upstyle class, so you are<br />
ready to help your clients.<br />
Today, women with short, medium <strong>and</strong><br />
long hair can easily wear updos. Able to be<br />
worn with almost any sort of outfit ranging<br />
from casual to formal, upstyle hair fashions<br />
are great for adding that extra special touch to<br />
your client’s total look. Upstyles are not worn<br />
on a daily basis, so get ready to help your clients<br />
st<strong>and</strong> out in the crowd <strong>and</strong> to feel free to<br />
shine with some festive hair accessories like<br />
barrettes or jewel studded hair pins.<br />
Sherif Zaki, owner of the Sherif Zaki<br />
<strong>Salon</strong> <strong>and</strong> The Oasis Spa in Greenville,<br />
Delaware explained, “It is very important to<br />
sit down with your client to explore their<br />
needs, likes, dislikes <strong>and</strong> options, so you will<br />
be able to have the look of their dreams. If<br />
the client wants to consider some haircolor<br />
or highlight options, it is important to make<br />
sure it matches their facial shape, skin tones<br />
<strong>and</strong> lifestyle needs. Whether it is soft <strong>and</strong> sexy<br />
waves, half up <strong>and</strong> half down or a sexy look,<br />
you can explore an array of options by looking<br />
through some hairstyle books.<br />
“It is also very important to determine the<br />
condition of the hair <strong>and</strong> whether or not it<br />
can h<strong>and</strong>le the haircolor <strong>and</strong> hairstyle that the<br />
client may desire. You need this special time<br />
with your client, in order to learn if what they<br />
want is what you can both achieve before any<br />
customized services may begin. There are<br />
plenty of new seasonal prom, party <strong>and</strong> wedding<br />
hairstyle options available for teens <strong>and</strong><br />
adults to consider.”<br />
This time with your client is very important,<br />
especially with the holidays around<br />
the corner. This is a perfect time to mention<br />
salon gift cards. Give the gift of beauty. Ask<br />
them to consider a salon gift card. Emon Zaki<br />
stated, “Gift Cards can be created for any<br />
dollar amount <strong>and</strong> they can be used to enjoy<br />
services <strong>and</strong> products from your salon. It’s<br />
the gift that always fits perfectly, never goes<br />
out of style <strong>and</strong> is sure to please anyone on<br />
your list.”<br />
Be sure to help your clients maintain<br />
that holiday hairstyle <strong>and</strong> haircolor update<br />
by using the correct professional products.<br />
Sherif Zaki went on to say, “Conditioning<br />
Treatments are extremely important this time<br />
of year, especially when you use haircolor.<br />
Be sure to recommend a series of products<br />
<strong>and</strong> application regimens that is best for your<br />
client’s hair type. Dry winter weather when<br />
combined with excessive blow-drying <strong>and</strong><br />
curling iron styling during the holidays may<br />
dry out your client’s hair in these winter<br />
months. A good product is a perfect accent<br />
for any great haircut <strong>and</strong> haircolor treatment.<br />
“Teach them how to use the products,<br />
appliances <strong>and</strong> brushes at home between salon<br />
visits <strong>and</strong> they will stay even more loyal to you<br />
<strong>and</strong> your salon. Each professional hair design<br />
<strong>and</strong> conditioning product we have at Sherif<br />
Zaki <strong>Salon</strong> serves a special purpose. Be sure<br />
to consult with your clients to explore which<br />
products will work best for them to make sure<br />
that they will look great every work day <strong>and</strong><br />
party night during this holiday season.”<br />
Remind your clients that no matter what<br />
new holiday haircut <strong>and</strong> haircolor they go for,<br />
plan to have fun.<br />
The holidays can be hectic, so be sure to<br />
help them prebook <strong>and</strong> to plan their holiday<br />
party hair appointments ahead of time. If you<br />
<strong>and</strong> they plan ahead, you’ll be sure to help<br />
them stylishly step out into the holidays with<br />
a fresh new cut, color <strong>and</strong> confidence. And<br />
that equals return business.<br />
Adam Lucas is Marketing Coordinator at Marketing Solutions, a complete<br />
marketing, advertising, graphic design, PR <strong>and</strong> consulting services firm<br />
for salons, spas, manufacturers <strong>and</strong> beautycare entrepreneurs. For more<br />
information, call 703-359-6000, e-mail MktgSols@MktgSols.com or visit<br />
www.MktgSols.com.<br />
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OHIO STYLIST & SALON | OCTOBER 2008 |