October - Stylist and Salon Newspapers

In this issue...
Marketing is Still the Most Important
Ingredient in Your Business
6
7
8
Blue Highways
While branding alone does not
guarantee success, having an
identifiable brand does differentiate
you or your business in the
beauty marketplace. Jerry Tyler
explains how branding establishes
who you are and where
you are placed in the market
landscape.
Better Business
Preparing for the holidays
requires planning if you want to
reap all the benefits a successful
holiday season can offer. Neil
Ducoff offers tips to make the
most of the holiday rush.
Beauty Business Buzz
From where to advertise to how
much to spend, Shannon Wells
takes a look at some of the keys
to success when creating an
advertising plan and what you
need to know to make sure
you’re getting the most bang for
your advertising buck.
Marketing Solutions. . . . . . . . . 3
Know When to Grow . . . . . . . . 4
Blue Highways . . . . . . . . . . . . 6
Better Business . . . . . . . . . . . . 7
Beauty Business Buzz . . . . . . . . 8
The Nail Extension . . . . . . . . . . 9
The Mane Objective. . . . . . . . 10
Esthetic Endeavors . . . . . . . . 11
Ohio Cosmetology News. . . 12-13
Classifieds . . . . . . . . . . . . 15-17
Calendar . . . . . . . . . . . . . . . 18
What’s New in the Market . . . . 19
On the cover...
Photo Courtesy of
CND
2 | OCTOBER 2008 | OHIO STYLIST & SALON
From the Editor
Lisa Kind
No matter how great you are, if people
can’t find your salon or spa, you’ll never get to
prove it.
This month’s Stylist focuses on marketing
to help you find ways to bring people into your
place of business.
Suppose you own a spa and you’ve been
struggling to build that perfect service menu
that’ll bring droves of people to experience the
wonderful pampering you offer. Would you
like some help putting the menu together? If
so, check out Judith Culp’s article on page 11
“Creating Your Perfect Menu.”
Marketing knowledge is essential this
time of year to plan your holiday strategy. And
bear in mind the holidays are trucking toward
us full throttle. We all know our businesses
need to grab as much of the holiday plenty as
we can. Thumb over to page 7 and let Neil
Ducoff tell you all about “Creating a Holiday
Crush.” He’ll tell you how to compare your
historical performance to your goals, and create
a winning strategy to fulfill those goals.
Planning ahead is the topic of “Prepping
Your Salon and Staff for Holiday Traffic” on page
3, and you’ll be reminded of the importance
of doing a little up-selling that not only helps
everyone look extra festive this season but also
helps your bottom line.
Getting people into your establishment is
easier and return customers more often if your
business stands for something. What is your
brand known for? Are your customers aware
of your philosophy? For help in using this approach
to help your business, we have a couple
wonderful articles for you.
Jerry Tyler’s “Branding” article on page 6
will help you see how having a clear picture
of what you stand for and determining what
motivates people to become faithful clients can
Individually Engineered Salon Furniture
help you create a real brand awareness. Reading
his probing questions, and consider how
you answer can make a real difference in helping
you create an image people will identify
with and seek out.
Then let Vicki Peters’ article blow your
mind by telling you a brief story about Mac
computers and iPods. Trust me; it all makes
sense once she finishes explaining. She helps
you see how some of the biggest names out
there helped all of us identify what their name
means, what they stand for. Then she’ll give
you some great ideas for how you can do it
too. You’ll find her article on page 9 under the
headline “Are You Branded?”
Then there’s the ever-confusing world
of advertising. Have you ever wished you
knew “The Who, What, When, Where and Why
of Advertising”? Under that headline on page 8,
you’ll find Shannon Wells’ discussion of the
secrets of not just throwing your money at a
bottomless advertising pit, but careful planning
your financial strategy of an advertising well.
She’ll remind you of not only the necessity of
advertising, but also the importance of knowing
and using some key factors in advertising.
So you’ve mastered your marketing and
advertising plan and your salon is full to it’s
capacity. Have you ever considered opening a
second location? Get some advice from those
in the know by reading How to Know When the
Time is Right to Grow on page 4. Industry leaders
from the International Salon Spa Business
Network share their insights, experience and
advice.
This issue has more in store for you than
what I have mentioned. Although the focus of
this month’s Stylist is a little more nitty-gritty
deep thinking about a heady subject, we still
tried to keep it fun and engaging. I hope you
enjoy the whole issue, and I am interested
in any comments you may have on how the
advice you find here works out for you. Email
me at lisa@stylistnewspapers.com.
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Ohio Stylist & Salon
Volume 9, Number 10, Issue 106
October 15 - November 15, 2008
Published monthly by
Holland Graphics, Inc.
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Toll-free (888) 297-7010
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Publisher
Managing Editor
Copy Editor
Production Manager
Advertising Director
Art Director
Classified Sales
Linda Holland
Lisa Kind
James Giddings
Joel Holland
Marcy Avenson
Erica Gibson
Kelly Smith
Contributing Writers:
Judy Culp, Jerry Tyler, Vicki Peters,
Shannon Wells, Marco Pelusi, Adam G. Lucas,
Neil Ducoff, Jayne Morehouse
Ohio State Board of Cosmetology
Kevin L. Miller, Executive Director
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Prepping Your Salon and
Staff for Holiday Traffic
Marketing Solutions
Adam G. Lucas
It’s never too early too prepare.
Why not start preparing your salon and
stylists for the holidays now? It’s important to
get clients in the state of mind that when the
seasons change, so should their hair.
During the holiday season, in the whirlwind
of exciting festivities, caroling and
cake, we can’t forget about the importance of
great holiday hair. With all of holiday parties
coming up right around the corner, every
client who will celebrate with special family
events and parties will need quick and easy
hairstyles.
Remember, it’s never too early to put up a
little tinsel in the window.
We all know that nothing is more fun
than getting ready for that holiday party with
an exciting new haircolor update. As professional
hair designers and hair colorists, we
must always offer complimentary consultations
to explore what new haircolor, highlight
and lowlight options will help our clients
creatively stand out in any crowd this holiday
season.
Be sure to keep up with the latest trends
in upcoming holiday fashion. The newest
reds, blondes and brunettes are sure to add
excitement. Upstyle hair designs are an elegant,
classy style perfect for these occasions,
especially when accented with multidimensional
haircolor or highlights. If needed, take
an extra haircolor and upstyle class, so you are
ready to help your clients.
Today, women with short, medium and
long hair can easily wear updos. Able to be
worn with almost any sort of outfit ranging
from casual to formal, upstyle hair fashions
are great for adding that extra special touch to
your client’s total look. Upstyles are not worn
on a daily basis, so get ready to help your clients
stand out in the crowd and to feel free to
shine with some festive hair accessories like
barrettes or jewel studded hair pins.
Sherif Zaki, owner of the Sherif Zaki
Salon and The Oasis Spa in Greenville,
Delaware explained, “It is very important to
sit down with your client to explore their
needs, likes, dislikes and options, so you will
be able to have the look of their dreams. If
the client wants to consider some haircolor
or highlight options, it is important to make
sure it matches their facial shape, skin tones
and lifestyle needs. Whether it is soft and sexy
waves, half up and half down or a sexy look,
you can explore an array of options by looking
through some hairstyle books.
“It is also very important to determine the
condition of the hair and whether or not it
can handle the haircolor and hairstyle that the
client may desire. You need this special time
with your client, in order to learn if what they
want is what you can both achieve before any
customized services may begin. There are
plenty of new seasonal prom, party and wedding
hairstyle options available for teens and
adults to consider.”
This time with your client is very important,
especially with the holidays around
the corner. This is a perfect time to mention
salon gift cards. Give the gift of beauty. Ask
them to consider a salon gift card. Emon Zaki
stated, “Gift Cards can be created for any
dollar amount and they can be used to enjoy
services and products from your salon. It’s
the gift that always fits perfectly, never goes
out of style and is sure to please anyone on
your list.”
Be sure to help your clients maintain
that holiday hairstyle and haircolor update
by using the correct professional products.
Sherif Zaki went on to say, “Conditioning
Treatments are extremely important this time
of year, especially when you use haircolor.
Be sure to recommend a series of products
and application regimens that is best for your
client’s hair type. Dry winter weather when
combined with excessive blow-drying and
curling iron styling during the holidays may
dry out your client’s hair in these winter
months. A good product is a perfect accent
for any great haircut and haircolor treatment.
“Teach them how to use the products,
appliances and brushes at home between salon
visits and they will stay even more loyal to you
and your salon. Each professional hair design
and conditioning product we have at Sherif
Zaki Salon serves a special purpose. Be sure
to consult with your clients to explore which
products will work best for them to make sure
that they will look great every work day and
party night during this holiday season.”
Remind your clients that no matter what
new holiday haircut and haircolor they go for,
plan to have fun.
The holidays can be hectic, so be sure to
help them prebook and to plan their holiday
party hair appointments ahead of time. If you
and they plan ahead, you’ll be sure to help
them stylishly step out into the holidays with
a fresh new cut, color and confidence. And
that equals return business.
Adam Lucas is Marketing Coordinator at Marketing Solutions, a complete
marketing, advertising, graphic design, PR and consulting services firm
for salons, spas, manufacturers and beautycare entrepreneurs. For more
information, call 703-359-6000, e-mail MktgSols@MktgSols.com or visit
www.MktgSols.com.
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OHIO STYLIST & SALON | OCTOBER 2008 |

How to Know When the Time is Right to Grow
By Jayne Morehouse
If you’re a salon or spa owner, have you
considered opening a second location?
If so, perhaps you’ve had questions. How
do you know when the time is right? What are
the reasons to grow into additional locations,
as opposed to adding on to your existing space?
To get some answers from the pros who
have been there and done that, we asked some
of the leaders of the International Salon Spa
Business Network—formerly known as the
International Chain Salon Association—to
share their insights, experience and advice.
“It’s time to consider growing when you’ve
reached a couple of milestones. First, when
you are at maximum capacity at your existing
location and second, when you have the
| OCTOBER 2008 | OHIO STYLIST & SALON
cash flow to support a second unit,” explained
Charles Penzone, chairman of Charles Penzone,
Inc. in Columbus, Ohio, and secretary
for the network. “That means you need to
look carefully at how many hours a
week your chairs are occupied and
producing revenue. Look at the dollars
you are generating per square
foot and how much more you could
generate if you double shifted your
stations. If you’re close to maximum
earning potential and occupancy for
most chairs for most of the hours you
are open, then it might be time to
consider opening another location.”
Added Bob Floreak of Acuity Human
Resources LLC, a company that consults with
members of the network, including Philip
If you’re close to maximum earning potential
and occupancy for most chairs for most of the
hours you are open, then it might be time to
consider opening another location.
Pelusi Salons, “When you’ve decided to grow,
it’s critical to focus on your culture. The biggest
issue that affects growth as salons move
from one or two locations to multiple locations
is that they start to lose the small business
culture. ...What that means is the burden of
more employees creates the increased likelihood
of additional employee relations issues,
turnover and even legal challenges, because
it becomes more difficult to manage a large
number of employees. To improve the potential
for success and to mitigate the possibility
of employee relations and [human resources]
issues, companies need to train their managers
on the basics of performance management and
labor compliance as well as adopt defined [human
resources] policies and procedures.”
Once you do decide to grow, Gordon
Logan, president of the International Salon Spa
Business Network and CEO of Sport Clips, a
Georgetown, Texas-based sports themed company
offering salons for men and boys with
more than 500 units across the country, offers
these steps to success:
1. Develop a thorough business plan.
Excel spreadsheets are great for this, since you
can change the assumptions to see what impact
client counts, average service tickets, retail
sales, etc. have on your bottom line. Factor in
additional costs of two locations: communications,
training, etc. Be realistic about build-out
costs, you don’t want to under-estimate the
cost to open. Improvements to the space,
equipment, store front sign, supplies, inventory
for resale, marketing costs to get the word
out, ... etc. all have to taken into consideration.
“Banks loan to those who have a realistic
business plan that is not overly optimistic.
Develop worst-case best-case scenarios to see
what happens if everything doesn’t go just
like you hope it will. Be prepared for setbacks
by factoring some cushion into your working
capital allowances.”
2. Once you finish your business plan,
talk to your banker. Don’t be discouraged
if he says no. Many times, you have to
talk to several lenders before you find one
who understands our industry and has faith
in your ability to operate multiple locations.
Check into Small Business Administration
loans. They are perfect for owner-operators,
are usually easier to obtain unless you have a
substantial net worth.
3. Make sure you have a management
system in place. Running two or more locations
is more complicated than just one. You
can’t replicate yourself, so you have to have
systems in place and you
need to document them well,
so someone else can do it in
your place.
4. Train your manager
to run the new location.
If you don’t have someone
in your salon that is capable
of running your next salon,
you need to hire someone or
develop someone presently
on your team. Invest in outside seminars on
leadership and management, building a team,
coaching and counseling, etc. Attend workshops
at hair shows on management. Have
your manager-to-be run your existing location
for a few weeks to see if they are capable and
like being in a leadership role, before taking
the reins full time.
5. Join trade associations, like the International
Salon Spa Business Network, where
you can learn from and network with others
who have opened new locations.
6. Have a strong point-of-sale computer
system, so you can monitor performance
and inventory, etc. at any time from
your home office and your new manager can
use the performance reports to coach and
counsel the team.
7. Develop a stylist recruiting program.
You will have more stations to fill with
new locations. Talk to school owners to let
them know you are planning a new location.
8. Organize your training. You can’t do
it all one-on-one by yourself any more. Use
outside resources, like product manufacturers,
distributors, etc., to supplement your in-house
resources.
9. Be prepared to work harder than
ever until you get everything under control
and cash flow positive. Expect it to be harder
than you ever imagined.
Concluded Penzone, “Carefully studying
your numbers will give you the best roadmap.
Putting a location in just so you can grow isn’t
always the best move to make. In fact, sometime
if you already have multiple locations,
you’ll become more efficient and more profitable
by reducing your number of locations.
Growing can be terrific, but downsizing might
be the most prudent decision, depending on
your financial position. Remember, over the
long run, profitability is what matters.”
Jayne Morehouse is public relations director for the International Salon Spa
Business Network. For more information, call 866-444-4272, visit www.
salonspanetwork.org or join the network’s next conference on May 31-June 2,
2009 at The Ritz-Carlton Hotel in Amelia Island, Florida.

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A Brand Differentiates You From
Others in the Beauty Marketplace
Blue Highways
Jerry Tyler
With the uncharted waters of the economic
times in which we are living, it is
time to reassess ourselves as individuals and
company brands.
Many industry professionals, albeit talented,
full of passion for their craft and ready
to take on their future success, have no idea
of their brand identity or the part it plays in
today’s market.
While branding alone does not guarantee
success, having an identifiable brand does differentiate
you or your business in the beauty
marketplace. It establishes who you are and
where you are placed in the market landscape.
Having an identifiable brand makes you
unique; it says who you are and what you
stand for, and hopefully this will resonate
with your intended client base. Notice I used
the word “intended.”
You have to begin with a clear picture
in mind as to the customer or client base
you wish to acquire. You have to know what
motivates them to visit that special stylist
or salon; figure out what attracts them to it.
What do they look like? What is their fashion
profile, income and educational background?
What other brands do they purchase or
see themselves as customers of? Are they
Cadillac or Prius? Are they Armani or Juicy
Couture? Are they college bound or college
educated? Do they collect fine art, or do they
collect tattoos? Who is this satisfied client in
my chair receiving all the amazing expertise
my brand has to offer.
Then comes the hard questions: Am I
or my salon the place they will want to be
in? Am I in alignment with the culture they
desire to be in? Do I look the part?
If I desire a high-end big-ticket clientele,
do I provide services on the level they will
require? Do I have the advanced and cuttingedge
skill sets to provide current and relevant
answers to their fashion and beauty needs?
Do I need to upgrade my image and
wardrobe to look the part to appeal to that
high-profile client? Do I have the customer
service and communication skills to care
for and connect with my intended clients?
Does my perceived value meet or exceed the
client’s expectation?
These are all important points to consider
and make the needed changes to assure meeting
your target client’s needs and upholding
the integrity of your special brand.
In the realm of branding I always advise
using the “be, do, have” model.
1. What do you want to be? What do you
want to be perceived as? Who are you? What
are you?
2. What are you going to do to achieve
this? What positive action steps are you going
to take? What resources will you require to
get it done? What timeframe will you set
yourself to accomplish what you want to be?
3. Most importantly, what do you want to
have when you have fulfilled the first two?
What is your reward? This requires you to
begin with the end in mind. Know your ultimate
destination before you start the journey.
Developing yourself or your business as
a brand is a creative and challenging journey
that evolves as you go. The demands of our
ever-changing beauty industry require us to
actively assure our continued success now
and in the future.
Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective
on the solutions and challenges facing the beauty industry. Jerry Tyler has
been a stylist since 1975 serving as the former artistic director for Vidal Sassoon
Academy and currently as Director of Education for Carlton Hair salons.
He is also a licensed cosmetology instructor and has served as President of
the California State Board of Barbering and Cosmetology.
| OCTOBER 2008 | OHIO STYLIST & SALON

Create a Holiday Crush and Reap the Benefits of the Season
Better Business
Neil Ducoff
Now is the time to begin marketing your
salon or spa for the end-of-year rush.
Preparing for the holidays requires planning
if you want to reap all the benefits a successful
holiday season can offer.
That’s why now is the time to focus on the
essentials of holiday planning: from service
and retail, goal setting, to retaining all those
valuable first-time clients. And don’t forget to
plan your best gift certificate strategies, from
promotion to redemption.
To make the most of the holidays, first
consider historical performance. What kind
of numbers has your salon or spa posted in
the past?
Decide which areas need improvement:
preliminary marketing, phone coverage,
technical consistency, anything at all. Which
services, products and technicians are traditionally
in great demand, and are therefore
overburdened during the
holidays? And perhaps the
most important question is
what to do about it all.
Your holiday strategy
will consist of several
components. For example,
you need a product plan,
including merchandising,
sales scripts, packaging
and promotional objectives.
Likewise, you need
a comprehensive service
plan. Consider whether
the holidays represent an
appropriate time to launch
new services, or to stick
with what works.
And if service sales really go through
the roof in the next few months, are there
enough technicians on your team to satisfy
client demand? Historical data will be your
best guide for determining where to set your
holiday sights.
Holiday Merchandising and Gift
Certificate Strategies: The word “merchandising”
usually conjures images of a sparkling
display case at an immaculate desk, or of
forward-facing items placed three inches apart
on the shelves. Those are important practical
elements of a merchandising plan, but there
are external less known elements that are just
as important.
The first thing you must merchandise is the
business itself. A shiny, happy salon is attractive
to clients. But a shiny, happy salon is not just
about keeping the floors swept and displays
dusted. It begins behind the scenes, with the
things clients don’t see. It begins in the back
Now is the time to
focus on the essentials
of holiday planning:
from service and retail,
goal setting, to retaining
all those valuable
first-time clients.
room and weekly huddles, where team members
establish codes of conduct, dress, interaction
with clients, customer service initiatives…
when you stop to make your list you may be
surprised at how many things are on it.
Hectic holiday schedules make it even
more interesting. So it’s especially important
to establish rules of conduct for dealing with
frazzled, time conscious clients. Some will be
delighted with everything the salon offers; others
decidedly won’t be. Either way, the holiday
season is a time for infinite patience from salon
owners and team. Client perception will determine
whether the business truly capitalizes on
holiday client traffic.
How to Retain Those First Time Holiday
Clients: All first time clients challenge
many salons and spas, but first-time holiday
clients even more so.
Ah, the holidays. For many in the retail
and service industries, there is no substitute
for—and no way to live without—the financial
boon provided by consumers possessed by the
spirit of giving. Some salon and spa businesses
are absolutely dependent on the gift certificate
driven cash influx they usually
experience in November
and December.
Then the clients come
and here begins the real
test: what happens to these
clients? Do hundreds or
even thousands of firsttime
faces disappear? A few
questions and keystrokes on
the phones and at the point
of sale can capture enough
information to give you an
edge on turning them into
repeat visitors. The important
first step, which many
businesses forego, is asking
the questions.
A gift certificate, with no follow-up plan
for retaining the client, is not worth the paper
it’s printed on. Coordinated marketing campaigns
cost money, sometimes in significant
amounts. The reward for this investment is
new client traffic. Once the clients start to arrive,
a salon or spa is charged with converting
them into loyal, raving fans. If this does not
happen, the business would have fared much
better marketing to its existing client base,
which costs significantly less than new client
acquisition.
A Holiday Hypothesis: How many
gift certificates will your salon or spa sell this
season? What will be their average value, and
for which services? Generally, salons and
spas will see about 75 percent of holiday gift
certificates redeemed. The average number of
clients retained varies greatly, and depends on
many factors, including which services they
experience. Clients that redeem certificates for
luxury services are less likely to return, because
they consider the visit a treat; it’s nice as a
gift, but not something they would normally
indulge themselves in.
Let’s Look At Some Numbers: Let’s say
your salon sells 100 gift certificates. Of these,
75 percent are redeemed. Of those 75 clients,
35 percent come back for another visit. The
business nets 26 new clients.
Sadly, those numbers are probably generous
for many salons and spas. Redemption
percentages fluctuate, and most salons retain
closer to only 30 percent of first-time clients.
So the question is, if a salon only retains
roughly 25 percent of its gift certificate
customers, is it really worth the hassle and
expense? Some business owners do not
hesitate to say that it is. It’s important to reach
as many clients as possible. Others feel the
funds invested in concept, design, production,
mailing, paperwork and tracking are better
spent elsewhere. Both points are valid. Either
way, the trick is turning clients that you pay for
via marketing expenses into paying clients via
referrals and a greater share of their personal
business.
If you play your cards right, each generation
of first-time clients will produce another,
as they refer and purchase gifts for friends and
acquaintances.
Neil Ducoff, founder of Strategies and author of the upcoming book “No-
Compromise Leadership,” developed the team-based pay concept
more than 30 years ago and developed a company that trains and coaches to
ensure businesses implement the program successfully. For more information,
visit www.strategies.com.
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OHIO STYLIST & SALON | OCTOBER 2008 | 7

The Who, What, When, Where
and Why of Advertising
Beauty
Business Buzz
Shannon Wells
Advertising… any successful business
owner knows there is no surviving without it.
Only a few know the true secret to successful
advertising, the kind that gets the
results intended without paying into a bottomless
pit. From where to advertise to how much
to spend, let’s take a look at some of the keys to
success when creating an advertising plan and
what you need to know to make sure you’re
getting the most bang for your advertising
buck.
The Who: The first thing to determine
is exactly who your ideal audience is. Many
companies have an idea of who their ideal
client is, but you’d be surprised at how many
companies do not.
When determining
your ideal
client, you need to be
specific. Age, type of
occupation, income
level, location, even
gender are all important
characteristics
to nail down. If you
aren’t aiming to bring
in a certain type of
client then you are
missing a great opportunity
to tailor your message, your efforts and
eventually your results. Determining a list of
attributes that fit your ideal client will give you
great insight into how best to reach them.
The What: Many people are lost on the
concept of advertising. I’ve seen many salons
and spas dump random amounts of money
into various forms of advertising hoping for
results, and then repeat the same thing the
next year, never knowing the actual outcome
of their advertising dollar.
According to Michelle Bautista, business
advisor for Your Beauty Network, a great place
to start is to allocate a specific percentage of
your budget to advertising. “We recommend
businesses use 1.5 percent of their total service
sales towards advertising.” This recommendation
provides a specific number to use for
advertising rather than throwing endless funds
at this area of your business.
Measuring your results is also imperative
to managing your advertising dollars. Bautista
adds, “A great way to manage and measure
your results is to make sure your return on
investment is at least three times the amount
you spent on the advertising in the first place.”
Determining a list of
attributes that fit your
ideal client will give you
great insight into how
best to reach them.
Use these tips to measure what you need to be
spending on advertising.
The When: Deciding when to start
your advertising campaign depends on what
you want to accomplish. Are you announcing
something new? Are you attempting to
win new clients or send a message to existing
clients? Are you announcing a time-based
promotion? Traditionally it takes two to three
months to penetrate a market. Plan your advertising
accordingly so you get the word out
in advance of when you want to see the results.
If you have a product launch or a holiday
special, you want to get the word out a couple
of months in advance.
The Where: There are so many options
and mediums in which to advertise your
business today. Television, radio, billboards,
magazines, yellow pages and even the internet
are some of the most common methods used
and can be very successful if
there is some strategy to which
ones you select.
Your best choice of advertising
medium goes back to
who your audience is. Which
of these items is your ideal client
most likely to use? Where
is the client located and which
of the mediums will reach
them there?
For example, if your ideal
client is a business executive,
radio ads running during
traditional work hours will not likely be heard
by your ideal client. Make a list of the likely
habits of your ideal client and it will dictate
which mediums you should select as well as
the specific genres of the medium. Attracting
moms as your ideal client, for instance, may
dictate you advertise in local kid’s activities
publications.
The Why: Advertising really is a matter of
necessity. It is essential to getting the word out,
generating interest, reaching new clients and
portraying a positive image of your business.
Understanding what you want to accomplish
with your advertising and creating
a planned and measurable budget is essential
in ensuring advertising success. Determining
your ideal clients and then going to where they
already are to spread your message is an effective
way to make sure your message is getting
to the right people. Make your plan to find out
the best fit for your business!
Shannon Wells is the Marketing Manager of Your Beauty Network, a
beauty industry ongoing business support service. It offers a membership
based business support resource used by over 700 salon and spa owners.
For more information, visit www.ybn.com, call 866-364-4926 or e-mail
shannon@ybn.com.
| OCTOBER 2008 | OHIO STYLIST & SALON

Are You Branded?
The Nail Extension
Vicki Peters
Would you be able to write down what
your brand stands for in one sentence, if
someone asked?
It’s important to be able to do so. Here’s a
story that helps explain why this is so.
About two years ago, I crossed over to the
dark side, sold my PC and got a Mac and have
never looked back. Not only do I have a Mac
laptop, I have a desktop now,
killer Mac speakers, listen
to Mac podcasts, have the
top of the line iPod and was
one of the first ones to get
an iPhone. I make frequent
trips to take one-to-one
lessons at the Mac store and
find myself perusing the
apple.com website daily. I
guess I am hooked on the
Mac brand.
And the reason for this
story? Here’s a question: are
your clients hooked on you
just as I am hooked on Mac?
If not, you need to brand yourself and get
them hooked. Apple, like McDonalds, Target,
Starbucks and other well known brands, have
been successful in branding themselves so
you know whatever you buy from them will
provide their consistent quality. We nail techs
need to do the same.
Many established salons have successfully
branded themselves, like Aveda Salons, Fantastic
Sams and others. Looking at successful
salon brands, you not only get a template on
how to manage your salon, but also proven
techniques as well as products. Clients rely on
product quality and these salons make sure the
quality is there.
Here’s an example of a nail salon who is
successfully branding themselves. Profiles
Salon in Cape Coral, FL is in the process of
branding themselves with products and franchises.
Amy and Tracy McClure, salon owners,
have established signature services that are
unique and set them apart from all the other
salons in town. They have an acrylic application
style that is different and are always up on
the current trends. They specialize in glitter
nails and have established a station where they
can bling toes, which is one of their special
services. Profiles Salon has branded themselves
so well that you can tell where clients get their
nails done just by the style of nails.
Branding is something I am doing some
serious thinking about with my business
as well. Now that I have a product to sell, I
am considering aligning myself with a few
other companies to brand us all together. My
You need to
define your value
and product, the
product being
your service and
the retail that goes
along with it.
product has always been non-product-centered
education. Now I have to think about
branding everything I am doing in such a way
that the tech knows the consistency and value
of what I am offering.
You need to do the same even if you do
not have a salon. You need to define your value
and product, the product being your service
and the retail that goes along with it.
You can go two ways with product by
either choosing one company’s products and
using them exclusively or creating your own
brand. Doing your own product line is easy
and not as expensive as you might think. Start
with topcoat and cuticle oils.
Many companies private label
their own products and have
small quantities. Find a good
private label company who will
not only design the label for you
but will print them as well. You
can mix your own custom cuticle
oils and lotions, have your
table towels embroidered with
your logo, wear logo shirts or
aprons and you can easily have
files printed with your logo.
You can brand your own
polish and custom mix your
acrylic colors as well. As long as you stay with
the same acrylic company you can custom
blend your pink so it’s different that what is
normally seen.
Another way to brand yourself is to work
with all the other techs in the salon and create
a consistent method of doing nails with the
same products. Like it or not, it’s what the
non-standard salons have done very successfully.
Clients that frequent such salons usually
do not care who does their nails as long as
they get them done. So from a salon owner’s
perspective, it’s much easier to have a walk-in
service, something most of us don’t do. Their
brand is consistency in simple services. And
that’s a brand people can understand and
count on.
Now you need to define your brand. Are
you a pink and white acrylic tech? Do you
specialize in manicures and pedicures? Are you
a gel only kind of gal? Think about what your
specialty is and build that brand. Talk to your
clients and ask them what they think your
brand is; you may be surprised, you may already
be branded. If so, you’re one step ahead
of the rest—now go market it.
Tip of the Month: Millie Haynam, master
nail tech and salon owner recommends
reading the following book “Make a Name for
Yourself” by Robin Fisher Roffer.
Vicki Peters is a 26 year veteran master nail tech, competition champion,
judge, international educator, author and manufacturer and serves on the Nail
Manufacturer Council. For more information visit www.vickipeters.com or
email her at Vicki@vickipeters.com.
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OHIO STYLIST & SALON | OCTOBER 2008 |

“ U s i n g m y
p r o d u c t s
r e q u i r e s a
P2h D .”
Reach the Recession-Proof Client
The Mane Objective
Marco Pelusi
Has your business been slower lately? Has
it been a quieter summer than usual? Does
it feel like everyone is complaining about the
economy, inside and outside of your salon?
Well, to some degree, I’m quite certain
we’ve all experienced some version of that
scenario not just in recent months, but also
throughout our careers and we all need to
find a way to adapt and succeed.
One way to start is to become a specialist.
Learn to accentuate your uniqueness, or
your specialty, as a hairdresser, every day. Ask
yourself, what do I offer? What services can I
perform that make me stand out distinctively
from every other hairdresser or hair salon in
my area? If you can’t answer these questions
definitively or easily right now, that’s OK,
but it’s time to take a good, hard look at your
work, and figure out the answers.
Begin with an honest list of your
strengths and weaknesses as a stylist. Don’t
worry about the weaknesses, though. Focus
on the strengths and focus on what makes
you exceptional. Once you discover your
individuality, tell everyone, starting with each
client in your chair. It doesn’t matter if it’s a
client with whom you’ve worked for twenty
years, or a new client—he or she may not
even realize you have a specialty.
A great example is that recently one of
my hairdressers had a male client that did not
realize she could color his hair—until she
told him that she specialized in color. Now,
she has a new color client.
The goal of identifying your specialty is
to leave your thumbprint, or your signature,
on your work. The idea is to give your clients
a service he or she cannot replicate anywhere
else, or at least, anywhere else within your
vicinity.
Once you’ve acknowledged your expertise,
it may take time to believe in yourself
as a specialist. For me, it’s always been about
color, after working with chemists and manufacturers
in their color labs for so many years.
For you, it may be that you outdo everyone
else in the area with wedding hair, which is a
very special skill.
So if it’s weddings or something else, tell
everyone about your unique service—advertise
it, market it, put it on your business cards,
and do as many of them as you possibly can,
over and over. This repetition of your newly
branded skill will only build your confidence
and a common belief in your community that
you are the best. That’s the goal.
And finally, the long-term objective is to
attract that particular client who will come to
you for the rest of your career, regardless of
what is happening in the economy, the country
or their personal life or finances, because
you are so good at what you do. Achieving
this goal will create the recession-proof client
who will always learn to make room for you
in their budget, even in tough times.
Make the transition from a Jack or Jane of
all trades, “master of none” as the saying goes,
to becoming a specialist and you will attract
lifelong clients.
Marco Pelusi is globally recognized as a haircolor trainer and platform artist.
Marco Pelusi Hair Studio, Inc. was named Best Hair Color in Los Angeles
2007 by KTTV Fox11’s “myfoxla Hot List” competition. Pelusi created
the Marco Collagen Color Guard HairCare System, the collagen system
developed for color and chemically treated hair. For more information, visit
www.marcopelusi.com.
Philip Pelusi products
available exclusively through
1-888.892.6382
10 | OCTOBER 2008 | OHIO STYLIST & SALON

Creating the Perfect Menu for Your Esthetics Practice
Esthetic Endeavors
Judith Culp
There is more to creating a perfect salon
menu than meets the eye.
Creating a menu for an esthetics practice is
more complicated than just listing mini-facial,
cleansing facial and waxing services, etc. For
a successful esthetics menu, it’s important to
tailor it to the exact target market segment,
the locale and the individuality. If these factors
were ignored, the results would be marginal
at best.
The first step is to analyze your target
market. This is an important step to consider
before even opening your practice. If you
haven’t done this, take time now to do so.
Have you geared your practice to spa-type
relaxation treatments, holistic treatments,
acne treatments, anti-aging therapies, teens
or boomers? This is probably something you
must have thought about before locating your
business. You probably wouldn’t put a teen
acne oriented clinic in a medi-spa geared to
anti-aging injectables.
If you already have a space, then take a
careful look at the demographics and needs
of the incoming clients. Consider their age,
genetic background, level of disposable income
and even regional preferences, and then you
can create that truly effective menu.
If they are a younger crowd, they may be
more interested in hair removal, treatments to
deal with problem breakouts and techniques
to prevent the signs of aging. If you carry
makeup, these people are probably into more
trendy looks and fun colors.
If your client base is more in the baby
boomer age group, then you will definitely
want to focus on anti-aging treatments and
have home care products designed to assist
with this. While there are some exceptions,
as women get older they tend to go for softer
makeup looks and the color choices that compliment
this. As we age, we suffer more hair
loss; therefore, this is a good market in which
to offer permanent cosmetic services.
If the client base is dominantly working
people or those with stressful lives, then offering
stress-reduction treatments is a sure winner.
Genetic background plays an important
role in menu development. If you have a client
base dominated by those with Fitzpatrick IV,
V or VI skin tones, they need treatments and
products to fight hyperpigmentation. They
may also be looking for someone skilled in
hair removal techniques and know how to deal
with resistive hair. Microdermabrasion services
might be better to offer than chemical exfoliation
for these skin tones.
The level of disposable income of your
potential clients is critical for you to know.
Are they looking for skin care on a budget?
You will want effective services that don’t
have a high product cost or equipment cost
so you can offer services that will be within
their financial reach. Manual microdermabrasion,
alpha hydroxy acid treatments or some
of the new inexpensive high tech devices may
be just what is called for. It is exciting to see
some great new tools for estheticians that are
in the under $500 range. This puts them in the
budget of new technicians and clients.
You must also take into account your
regional location and preferences. Northeasterners
have different tastes and live different
lifestyles than those in the deep southeast. The
salon menu should be designed with this in
mind. Capitalize on the region you’re in. A spa
in Key West, might consider offering the new
hot shell treatments, where those in a Rocky
Mountain state might stick with hot stones.
Spas are a good example of facilities that
consider these regional flavors. At the Hershey
Spa in Hershey, Pennsylvania, chocolate treatments
are their specialty. In the Napa Valley,
one finds treatments on the menu that use
grape byproducts, champagne or other winery
related specialties. The Northwest is now
growing more wine grapes, and spas in the
region are making use of the related oils and
juices. Oregon is also becoming a lavender
growing area and numerous lavender products
and services are emerging. Every area has its
own specialties, capitalize on yours.
The final consideration is personal
strengths. If you love makeup, find a way to
focus your business around this. If you are a
waxing diva, focus on that and your clients will
find you. Sometimes we try so hard to please
others, when we would be better off doing
the things that please ourselves. Certainly, our
practice will have its share of compromises;
but why not create a career that pleases us
instead of just doing what we perceive the
client wants?
Once we have determined all the factors to
consider, then we need to express our offerings
in words and phrases that are understandable
and attractive to the client. Sometimes we can
be so scientific we burden them with information
they really don’t want.
A menu that gives the tantalizing basics can
be backed up with a price list and with a sheet
or brochure, that gives them all the inviting
details. If we call it a “Raspberry Rejuvenation
Delight,” then in the brochure we can create
word pictures that will lure them right into the
treatment room.
Menus are not static items. Review them
routinely to evaluate your best selling services
and client requests. Once you have an established
client base they will be loyal and stay
with you for years. However, this means you
will need to change your services as your client
base ages to keep up with their changing needs.
Just like our careers, our menus are evolving
and changing. Giving them the attention they
need is one of the best marketing strategies we
can pursue.
Judith Culp, a CIDESCO Diplomat has been in the esthetics industry since 1980.
A CPCP permanent makeup technician for over 18 years she served a 4-year
term as a Director for the Society of Permanent Cosmetic Professionals, two
years as their president. She is president of Culp Enterprises Inc. and CEO of NW
Institute of Esthetics. Judy Culp is available for consulting. For more information
visit www.estheticsnw.com.
OHIO STYLIST & SALON | OCTOBER 2008 | 11

New Salon Sanitation Rules
Approved by Board
You know that huge piece of paper in
your salon that your inspector asks if they are
on display... and it takes up a huge space on
your wall and no one ever wants to read it.
Now the Board has made modifications to
the Salon Sanitation Rules that are required
to be displayed in your salon. These guidelines
have been updated and streamlined for
greater understanding by licensees and the
general public.
These guidelines are minimum standards
that all personal or business licensees must
meet. They were established by law under
chapter 4713.081 of the Ohio Revised Code.
To acquire your new set of rules, visit the
web site at www.cos.ohio.gov and click on the
rotating current stories that detail this new
publication. You can print them off yourself
for display. You will know you have put the
two page document together correctly as the
state of Ohio seal serves as a watermark in
the background. When both sheets are put
together correctly, you can place them in a
conspicuous place.
Speaking of conspicuous, let’s be clear on
what that means. According to the Dictionary,
Conspicuous means Obvious or easy to
notice; Noticeable or attracting attention.
This does not mean that you need to hang
the rules from the ceiling so they hit your
customers in the head! But, it also does not
mean that you put them in a non public place
(break rooms, restrooms or storage closets).
A good rule of thumb is to ask yourself, “If
someone wanted to know what I am supposed
to do as far as sanitation and their
rights to ask what I should be doing, are the
rules in a place where I could direct them to
read these rules?”
The Benefits of Online License Renewal
The Ohio State Board of Cosmetology has
long maintained one of the most affordable
professional licenses in the state of Ohio while
offering the most innovative services available.
The implementation of online license renewal
is just the next step in providing our customers
the superior service that they deserve.
Listed below are just a few, of the many
benefits, that online license renewal provides
for licensees as well as for the Board. And
remember, cost savings within the state government
benefit all of us!
Benefits for Licensees
• No postage required
• Faster renewal completion
• Proof of renewal completion
• Faster receipt of new license
• Benefits for the Board
• Increase customer service efficiency
• Cost reduction for paper, printing, mailing
services, postage and payroll
• Beneficial for environment
Have I Renewed?
The status of a license is changed within
24 business hours of completing the online
renewal process. A license status is accessible
by anyone using the license look up link at
https://license.ohio.gov/lookup/default.asp
The Board strongly encourages all salon owners
and managers to use this site to verify the
license status of employees and independent
contractors. After all, a license violation against
them will likely result in a fine against your
salon as well.
12 | OCTOBER 2008 | OHIO STYLIST & SALON
Quick and Easy
For those individuals who would like to
experience the ease of renewing their license
online; simply visit https://license.ohio.
gov/secure/default.asp with your license and
a Visa®, MasterCard®, or Discover Card®
available to pay your renewal fee. Cards issued
by your financial institution can only be used
if they contain the Visa® or MasterCard®
logo. Please Note: The confirmation page
will not contain your actual phone number;
for security reasons, all phone numbers are
displayed as 555-5555.
No Computer?.. No Problem
The following list contains locations that
commonly have computers available, with
internet access, for the public to use:
• Metropolitan Library
• Local Libraries
• Community Centers
• Recreation Centers
• Universities
• Colleges
The 2013 license renewal will be conducted
entirely online. This 2011 renewal
period may be your last chance to familiarize
yourself with the new process. We understand
that change can be difficult and that many
licensees will have questions and concerns
regarding their license renewal. Therefore, the
Board has created a toll free phone number
specifically for license renewal issues. Please
feel free to call us with any license renewal
questions 1-877-267-8686.

New Rules Everyone Needs to Know!!
The following rules have been modified. Please read them carefully and identify procedure
changes that help protect the public. In addition, several of these rule changes have been made
to help you, the licensee, have greater opportunity to be successful in business. Be sure to visit
the Board’s website at www.cos.ohio.gov often to stay informed of any new rule modifications.
The salon dispensary rule (4713-11-06) and the Cosmetological Storage Rule (4713-11-
06) go hand in hand. What these rules mean specifically, is the old way of doing business has
changed. A salon will no longer need the old 24 square feet dispensary. The focus is now on
how you store your containers and equipment appropriately. In this day and age of color bars
and other new equipment, this rule has been modified to allow the stylist the opportunity to
mix color and allow for the clients input right at the chair, instead of disappearing into the
“magic room of the 50’s and 60’s.
Cosmetology has become more of an art; an expression. These rules bring our standards
more in line with this concept while not compromising the health and safety of the public.
4713-15-03 DISINFECTION OF IMPLEMENTS
AND SPILLS; BLOOD AND BODY FLUIDS.
(A) Disinfectants are inactivated and ineffective
when visibly contaminated with debris, hair, dirt,
particulates and/or when heavily soiled. Thus,
implements and surfaces shall first be thoroughly
cleaned prior to disinfection. Disinfectants shall
be prepared fresh daily or more often if solution
becomes diluted or soiled. Contact time: Leave
surface wet or completely immersed, if possible, for
a ten-minute contact time or longer as required by
manufacturer for disinfecting against “HIV”, “HBV”,
and all other viruses, bacteria, and fungi. In all cases
the disinfectant used shall be in accordance with the
manufacturer’s recommendation or other guidance
in this rule.
(B) All used implements shall first be cleaned of
visible dirt, debris and/or bodily fluids with warm
soapy/detergent water and then disinfected by thoroughly
wetting surfaces with completely immersing
in an “appropriate disinfectant”.
(1) All non-porous implements, which come
in contact with intact skin, shall be thoroughly
cleaned before application of immersion in an
“appropriate disinfectant”. An “appropriate disinfectant”
for objects, which come in contact with
intact skin is an environmental protection agency
registered, hospital grade bactericidal (esp. pseudomonacidal),
virucidal, and fungicidal that is
mixed and used according to the manufacturer’s
directions or household bleach in a ten percent
solution for ten minutes., or seventy to ninety
percent isopropyl alcohol or seventy to ninety
percent ethyl alcohol for ten minutes.
(2) All non-porous implements, which have come
in contact with blood or body fluids, shall be thoroughly
cleaned before application of immersion
in an “appropriate disinfectant”. An “appropriate
disinfectant” includes an environmental protection
agency registered tuberculocides or products
registered against “HIV/”HBV” or household
bleach in a ten percent solution for ten minutes.
For personal protection against blood-borne
pathogens, cleanup should always be done wearing
protective gloves and also gowns, and eye
protection for large spills. All implements, which
have come in contact with blood or body fluids,
shall be disinfected by complete immersion in an
“appropriate disinfectant”.
(C) Any non-porous surface that comes in contact
with blood or body fluids shall first be cleaned with
warm soapy/detergent water, and then an “appropriate
disinfectant” shall be used. An “appropriate
disinfectant” for surfaces, which have come in
contact with blood or body fluids, include environmental
protection agency registered tuberculocides
or products registered against “HIV”/”HBV” or
household bleach in a ten percent solution for ten
minutes. For personal protection against bloodborne
pathogens, cleanup should always be done
wearing protective gloves and also gowns, and eye
protection for large spills.
(D) Alcohol is a low level disinfectant as defined by
the association for professionals in infection control
and epidemiology, inc. Alcohol shall not be used for
blood spills. All alcohol shall be kept in a covered
container. Alcohol is flammable and shall be kept in
a cool well, ventilated area, away from heat or flame.
Alcohol evaporates rapidly, which makes extended
contact times difficult to achieve unless the items are
immersed. Alcohol deteriorates some plastics, metals
and rubber items. When using alcohol on surfaces
other than non-porous materials, the time of complete
immersion shall be a minimum of fifteen minutes
after pre-cleaning thoroughly with a plastic or metal
brush and warm soap/water to remove debris.
(E)(D) Household bleach is an effective disinfectant
for all purposes in a salon. Bleach solutions shall be
mixed daily and used in a ten to one solution (nine
parts tap water and one part bleach). Bleach shall
be kept in a closed covered container and not exposed
to sunlight. Bleach may produce eye irritation
or mouth, esophageal, and gastric burns. Bleach is
corrosive to metals. Bleach vapors might react with
vapors from other chemicals, and therefore should
not be placed or stored near other chemicals used
in salons (i.e. acrylic monomers, alcohol, other
disinfecting products, or near flame). Used or soiled
bleach solution shall be discarded every day by
pouring down sink basin or toilet bowl.
(F)(E) All bottles and/or containers other than the
original manufacturers’ container used for application
of “appropriate disinfectant” shall be properly
labeled as to contents, percentage solution and date
mixed.
(G)(F) Cleanup items from minor cuts shall be
double bagged or placed in biohazard containers,
regardless of quantity. Double bagging could mean
use a zip lock baggie for the waste, and then put the
baggie in a normal trash bag. If the spill or cleaning
materials are of a relatively larger volume, those materials
used to clean spills, which do contain blood
spills or bodily fluids, shall be weighed logged on a
disposal log sheet and double bagged for disposal
in the normal trash. If in doubt of what to do, call the
local health board for directions.
(H)(G) All food and drug administration designated
“medical devices” shall only be disinfected by appropriate
environmental protection agency approved
disinfectants, for example microdermabrasion
service wand, tip or head.
(I)(H) Environmental protection agency approved
disinfectants are indicated by their registration
number on the product label and the manufacturer’s
directions for use shall always be followed.
4713-1-08 CHEMICALS, EQUIPMENT AND
SERVICE APPROVAL.
All chemicals, and any equipment used in providing
any cosmetology service, used in any type of
licensed salon or school, are subject to the approval
of the “Board” to ensure the health and safety of
licensees and patrons.
*NEW RULE*
4713-8-08 SERVICES RENDERED IN AN UN-
LICENSED FACILITY; TEMPORARY SPECIAL
EVENT PERMITS.
(A) No person shall offer or render any of the services
encompassed within the definition and rules
of the Board of Cosmetology in a place which is not
licensed as a salon or school except that a practicing
licensee may render the services for which he or
she is licensed to offer on a limited and temporary
basis if the licensee applies for and receives a
temporary special event permit.
(B) Temporary special event permits shall be
approved by the Executive Director, or his or her
designee. Temporary special event permits are only
valid for one event lasting no more than forty-eight
(48) hours. Multiple events require the licensee to
apply for and receive a separate temporary special
event permit for each event.
(C) The types of special events contemplated by this
rule include, but are not limited to: charity events,
on-location bridal parties, bridal shows and onlocation
spa parties. Requests that vary from these
listed examples must be approved by the Board by a
majority vote of a quorum of the board members. Individual
licensees and salon licensees are permitted
to request special event permits.
(D) At a minimum, in the application for a temporary
special event permit, the licensee must provide the
type of event, date of event, time of event, location
of event, and the names and license numbers of the
licensees performing the services during the event.
(E) Licensees shall be responsible for ensuring
that they are fully supplied and equipped when
they perform services outside a licensed facility, in
addition to ensuring compliance with the safety and
sanitation laws and rules of the Board.
Red indicates removed
Blue indicates added
(F) The Board expressly reserves the right to inspect
special events at random and without notice.
*NEW RULE*
4713-11-06 COSMETOLOGICAL SUB-
STANCE STORAGE.
All locations where cosmetology services are
performed shall designate a cabinet or other similar
storage container or units that are adequate to
safely store chemicals, covered wet sanitizers and
other cosmetological substances. The size of the
cosmetological substance storage containers should
be adequate to provide for the number of licensees
providing services and square footage of the location.
Any deviations from this standard are subject
to a vote by the members of the Board. Examples
include but are not limited to: color bars, cabinets
and storage closets.
4713-11-06 SALON DISPENSARY.
(A) Every salon facility shall have a separate, fully
functional dispensary room equipped with a door,
and totally contained within the licensed salon.
Each salon dispensary shall measure no less than
twenty-four square feet, with minimum six-foot high
walls, which shall be used for storing and dispensing
of supplies and sanitizing of implements. The
dispensary shall be equipped with a sink with hot
and cold running water, wet sanitizers, and covered
waste containers with solid sides or liner. Floor
covering of the dispensary shall be totally nonabsorbent.
Every salon shall be equipped with wet
sanitizer container(s) located in the dispensary, of
sufficient size to entirely immerse all implements
being sanitized. Covered wet sanitizers may also be
located elsewhere within the salon. Sanitized instruments,
combs and appropriate items must be stored
in such a manner as to avoid recontamination. The
public shall not be allowed access to the dispensary
room. Dispensary room and restroom shall be totally
separate with each having its own entrance. Entry
or access to the restroom shall not be accessible
by going through the dispensary nor access to the
dispensary by going through the restroom.
(B) If an individual, firm or corporation is licensed to
own or operate a salon, prior to September 7, 1977,
that licensed salon need not contain a restroom or
dispensary until that time when the license has been
revoked; there is a change of ownership of the salon
or change of location of the salon.
(C) If an individual, firm or corporation is licensed to
own and operate a nail salon prior to July 25, 1990,
the license need not comply with rules 4713-11-05
and 4713-11-06 of the Administrative Code until
that time when the license has been revoked, or until
there is a change of name, ownership, or location of
the nail salon.
4713-13-11 OTHER BUSINESS CO-LOCAT-
ED IN A LICENSED FACILITY.
Non-cosmetology related businesses may be
located in the same building or facility, but they shall
have their own entrance and separate rooms and
walls.
OHIO STYLIST & SALON | OCTOBER 2008 | 13

B E A U
T Y
NAHA20_CAstylist_v1.indd 2
9/15/08 11:39:20 AM

SALON OPENINGS
WEST TO LEDO - AWE SOME NEW
LOCATION! BOOTH RENTAL
AVAIL ABLE High traffic area - great lo -
cation - free rent starting pack age! Very
reasonable rent - $85 per week for full or
part-time. Set up your tour to day! Call
Steve (419)474-7000
BOOTH RENTAL - ES TABLISHED
SALON IN CINCINNATI - STYL ISTS /
NAIL TECH. 1ST WEEK FREE One
week free va cation. $35 per day. Great lo cation
with plenty of park ing and easy ac cess.
Call to day and ask for Kenna
(513)598-West(9378) West Side Sa lon, ltd.
TRENDY, BOU TIQUE SA LON IS
LOOK ING FOR EX PE RI ENCED
STYLISTS AND NAIL TECHS to join
our team. Email re sume to:
sales@salonbastille.com
BOOTH RENT Bridge town / Western
Hills area. Styl ist / Nail Tech -
com pet i tive rent, great lo ca tion, park ing, spacious,
custom sta tions. Call (513)256-6996
MAKE MONEY HERE Slid ing com -
mission or booth rent. Part-time or
full-time. Great place for you and your cli -
ents. Full ser vice sa lon in Warrensville
Heights, Ohio. Call Jo sephine
(216)475-3809.
OWN A SPA-REDUCE YOUR STRESS
No money required. Bring your skills & your
ambition. Start as booth renter / commissioned
staff and become part owner in 8-16
months OR if you own a salon or are tired of
your lease, bring your team and partner /
merge with us. Geauga County. Send in quiries
to: nsong@nightingalehomesupport.com
or call (440)729-9342.
THE MOST GLAMOROUS NEW
DAY SPA IN HYDE PARK
(CINCINNATI) Look ing for all positions
(Hair styl ists, Nail Techs, Mas sage
Ther a pists, As sis tants) with var i ous employ
ment and booth rental op por tu ni ties.
Located in a very high traf fic area in a fun
environment. Call (513)321-9916 or email
resume to: jadjile@aol.com
BOOTH RENT Fun, friendly team
of Styl ists has an open ing in quaint,
down town Maumee Sa lon. 115 West
Wayne. (419)867-8948
BUSY, UP SCALE, BOU TIQUE
SA LON LOOK ING FOR EX PE RI -
ENCED STYLIST to han dle over flow. Co -
lumbus, Ohio. High earn ing po tential. Great
at mo sphere. Health in sur ance, Va ca tion,
401K. (614)488-9967, send re sume
(614)488-0308 www.akadahairsalon.com,
1310 Grandview Avenue
BOOTH RENTAL - TUTTLE CROSS -
ING MALL Dub lin, Ohio. Sev eral open -
ings for Styl ists with es tablished cli entele.
UPSCALE SALON with the con venience of
a mall lo cation to service your cli ents. Call
Wayne (614)843-2415
LEASE OFFERS
$
GREAT OP POR TU NITY FOR STYL-
ISTS OR BARBERS. Fun group to work
with. Free rent to help you get started. Many busi -
ness ben efits. Call soon only 2 spots left. Co lumbus
NW (614)989-5348.
LAKEWOOD, OHIO - TWO
WEEKS FREE! Share space in es tablished
salon. Booth rental or com mission. 14
years in same lo cation. Bring your tal ent and
customers! Call Omega Cuts (216)221-9008
BOOTH RENT - TWO STYL IST STA -
TIONS AVAIL ABLE IN VERY NICE
SALON LO CATED IN CINCINNATI
Full service sa lon on fast growing Red Bank
Ex press way. Ex cel lent lo ca tion, avail able
parking. Full-time or part-time. Call Barb
(513)479-1774.
STYLIST AND BAR BER
NEEDED - PATASKALA, OHIO
Booth rent avail able. Call for more in formation
(740)964-3534 or (614)353-5091
SPRINGFIELD NORTH END
WITTENBERG AREA -
BOOTH RENTAL A re laxed, pro fessional
at mo sphere. Newly ren o vated. If
you are looking for a change we in vite you
to call Da vid at Hairworks (937)323-3533.
Under new ownership.
CINCINNATI, OH, 3330 ERIE AVE. -
GREAT LO CATION IN HYDE PARK
Very nice ex isting 1,800 sq ft salon space with
additional 750 if needed. Spaces for 8 chairs, 3
tanning / mas sage ar eas & 2 nail sta tions. Off
street parking, ask ing $2,300 /month. Call
(513)681-5500 for de tails or e-mail:
bernie@ridgemetalworks.com for pictures.
BOOTH RENTAL MAN AGING
ESTHETICIAN Up scale skin care sa lon in
Old Mont gomery looking for a Man aging
Esthetician for booth rental. $125 per week,
be your own boss! Es tablished skin care sa lon
switching to booth rental. (513)891-1555
SEEK ING HAIR STYL IST & MAN I -
CUR IST ~ CUYAHOGA FALLS / AK -
RON AREA Booth rent $58 per week for
Hairstylist, $38 per week for Manicurist. Call
(330)285-0015
LAKEWOOD SA LON IS OF FERING A
CHAIR RENTAL OP POR TU NITY
Newly re mod eled art gal lery at mo sphere.
Clean and com fortable. We have VERY rea -
sonable and FLEXIBLE rental rates. Lots of
perks! Call (216)228-2643
REACH OVER 24,000 BEAUTY PRO -
FES SION ALS IN OHIO. For as lit tle as
$30/month you can ad vertise to ev ery salon
and in dependent in Ohio . Go to
www.ohiostylist.com to place your ad now.
OHIO STYLIST & SALON | OCTOBER 2008 | 15

STOP PAY ING HIGH RENT Lofts at -
mosphere with out high prices. Dec orate your
own room. Furnished backbar, mir ror, chair,
dryer. Only $140 per week. Grandview, Up -
per Arlington area. Call Sharon
(740)246-3937
REYNOLDSBURG - BOOTH
RENTAL SA LON seek ing Styl ist
to com pliment our unique sa lon. For info
call Maggy at Inhairent De signs
(614)354-3184
$
TUTTLE CROSSING MALL - DUB -
LIN, OHIO SA LON Own ers, are you displeased
with your present lease or lo cation?
Beautifully equipped salon in Tuttle Cross ing
Mall. Eight sta tions, one year lease. Great op -
portunity! Wayne (614)843-2415
SALARY /
COMMISSION
$
WANTED: TWO PRO FESSIONAL
HAIR STYL ISTS WITH CLI EN TELE
Commission pay. Paid va cation. Prof / casual dress.
Pleasant working en vironment. Full or part-time.
SIGN-ON BONUS. Must be motivated and
hardworking. Need to be knowledgeable in all as -
pects of hair! Call (513)984-6666
SHOPS FOR SALE
BARBERTON AREA - GREAT
DEAL - MOVE IN AND START
WORK ING Ev erything stays. Two work ing
stylists, four open chairs, two manciure ta bles,
four dryers, three shampoo bowls, washer,
dryer, fridge & mi crowave. Room for ex tra
service park ing on side. Three re tail units.
Spray tan, pedi space. Owner will stay for
awhile. Over 1200 sq.ft. Call (330)745-1723
TWO NAIL STA TIONS, SEVEN AN -
TIQUE STYL ING STA TIONS, FOUR
SHAMPOO BOWLS, SIX DRY ERS
Chairs, tow els, washer / dryer, re frigerator.
Excellent park ing (Mall). Best of fer. For
more de tails call (937)554-3645
CHAGRIN FALLS - ITAL IAN STYL -
ING STA TIONS, styl ing chairs, man icure
stations, Euro dou ble shampoo bowl with
chairs, styling cab inets, file drawers, etc.
scott@scottfishersalon.com (440)821-2509
KAEMARK CHERRY TOWER STA-
TIONS Only three years old. Ex cellent con -
dition. Asking $1,000 each - list price $2,059.
Call (419)656-4663
BRAND NEW COL LINS MANICURE
STATION AND CHAIR Color is Shaker
Cherry. Per fect con dition. Paid $800, will
sell for $650. Call (614)488-9967 or fax to
(614)488-0308 Website:
www.akadahairsalon.com, 1310 Grandview
Av e nue, Co lum bus, OH
NEW EQUIPMENT
EL E GANT NAIL SUP PLY: We wholesale
and re tail New & Used Sa lon Equipments,
Salon Fur niture and all brand-name products
OPI, IBD, Gena, Cre ative, LaPalm… We of -
fer on line con tin u ing ed u ca tion. Please visit
our website for more in formation:
www.elegantnailsupply.com. Phone:
(937)258-0608 or 1-888-308-6308
LORAIN, OH ~ SALON & SPA 5,000
sq. ft. build ing also avail able. Fully trained
staff, es tab lished, turn key op er a tion. Great
op por tu nity! Owner re tir ing. Call
(440)258-7088 or (440)988-7391
WELL ES TABLISHED LAKE COUNTY
TANNING SA LON FOR SALE! Large
clientele base, 1900 sq.ft. Good lo cation, am ple
parking. Seven beds with room to grow or add stations
for Beauty / Nail sa lon. Ask ing price in cludes
all equip ment. Washer / Dryer, Comp. Ask ing
$69,000. (440)343-5224
USED EQUIPMENT
HYDRAULIC CHAIRS FROM $75 Sta -
tions starting at $80. Reception desks from
$75. Shampoo bowls from $80. Man icure ta -
bles from $40. Mirrors, mats and more.
BUYING USED EQUIPMENT.
(419)215-7009 To ledo
www.salontechnical.com
PROFITABLE
SIDELINES
OFFER YOUR CLI ENTS MORE
Tamera Acey, a Health & Weight Loss
Advisor can assist them, or she can train you
how to of fer this valu able ser vice your self.
Help your Cli ents truly feel better. Call her at
(503)267-9189 (Pa cific time) or e-mail:
giftsofgold@rightnowpc.com
16 | OCTOBER 2008 | OHIO STYLIST & SALON

RE CES SION-PROOF Suc cess is in
wellness. Sell your cli ents on the benefits of
natural and or ganic skincare, min eral
make-up, bath / body, nutritionals, soy can -
dles, etc. www.soulpurpose.com [ID#660]
or Aud rey (216)214-1770. Start now!
SELL POP U LAR GREET ING
CARDS IN YOUR SHOP! Snafu
Designs will have your cli ents laughing out
loud! High qual ity cards printed on sturdy
card stock in bold col ors. Low min imums &
great dis plays. View line at:
www.SnafuDesigns.com or 1-800-766-5786
EDUCATION
STATE BOARD AP PROVED CEU’S
Hair Ex ten sion (4 CEU’s) $45; Color (4
CEU’s) $40; Pro fes sion al ism (2 CEU’s) $25;
Hair Bond ing (2 CEU’s) $40; Wax ing (2
CEU’s) $25; Re laxer(3 CEU’s)$30; High -
light ing (4 CEU’s) $40; Cut ting (2 CEU’s)
$35. Cleve land, Ohio (216)661-4247
STATE OF OHIO AP PROVED CE
HOURS FOR SHAVASANA EYE -
LASH EX TEN SION TRAIN ING
COURSES Con tact Michelle at
(440)821-7708 for more in formation on
cer tif i ca tion. www.eye lash-ex ten sions.com
EARN 8 CEU CRED ITS AND LEARN
THE LAT EST IN MEN’S CUT TING
TECH NIQUES Course be ing of fered No -
vember 9th or 10th at our sa lon / acad emy in
Springfield, Ohio. For reg istration info, con -
tact Linda @ (937)629-0772 or
malliasalon@woh.rr.com. Man nequins provided.
Space is lim ited so don’t de lay. Get
ready to be inspired!
3 CEU HOURS Learn the lat est ra zor and
shears tech niques to en hance and pol ish
your skills from Jerry Ballard, Ed u ca tor and
Designer. Location: 5151 Reed Rd. Co -
lumbus, OH. Classes held November 3
and 17, 2008 (9am-12pm and 1pm-4pm.).
Reserve your seat - call (614)457-3440. For
more in formation visit: www.Jatai.net
MISCELLANEOUS
DEN TAL, VI SION, CHIROPRACTIC,
PRE SCRIP TION In dividual and House -
hold $19.95 per month. Ask about Medical.
1-877-818-9254
BACK TO SCHOOL AND ON THE
WEB. In crease your Fall ap pointments
using the internet. Log on for: do mains,
websites, host ing, start ing @$9.99. Smart
choices at prices you can af ford.
www.altogetherdomains.com
BUSINESS
OPPORTUNITIES
MAKE $100 PER HOUR SHARPENING
SCISSORS AND CLIP PERS. I will beat
anybody’s price on any equipment and
train ing. (408)439-9161
SERVICES
COLORISTS! DON’T MISS
OUT ON NEW HAIR COLOR
CLI ENTS! Get listed on the Hair
Colorist Lo cator now! Go to
www.MyBellaColor.com and reg ister to -
day! Enter dis count code: 1SSAD308301
ADVERTISERS
Your
3xIncrease Exposure
Now there are
3 ways to read the
Stylist Newspaper...
1In your mailbox
The Stylist Newspaper is
mailed free to over
120,000 beauty and barber
professionals every month.
2Off your printer
Full issues are available in
PDF form on our website.
Print one page or print them
all. The choice is up to you.
3On the web
www.stylistnewspapers.com
Our new website has improved
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links to articles, classifieds
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advertisers and products.
www.StylistNewspapers.com
Now with More Value
for Your Advertising Dollar
For advertising information call
Marcy at 1-888-297-7010 x207
OHIO STYLIST & SALON | OCTOBER 2008 | 17

October 2008
12-13: Premiere Birmingham, AL www.premiereshows.com
15-17: SpaAsia Wellness Summit, Kuala Lumpur, Malaysia
www.wellnesssummit.com
18-20: Intercoiffure Fall Atelier New York 800/442-3007 or
intercoiffure.us
18-20: Salon International, London www.salonexhibitions.co.uk
19: Alternative Hair Show, London www.alternativehair.co.uk
19-20: International Congress of Esthetics and Spa, Philadelphia,
PA 1-800-471-0229 or www.lneonline.com
19-20: Bio-Therapeutic Education Nation Road Show, Los Angeles,
CA www.bio-therapeutic.com
19-20: Beauty School Forum, Barristar Productions, Anaheim, CA
www.barristar.com 800 SHOW-432
26: Nailpro Sacramento, Sacramento Convention Center, Sacramento,
CA, 888/491-8265, www.nailpro.com.
27: Nailpro Nail Institute, Sacramento, CA 888/491-8265,
www.nailpro.com
26-27: Texas Beauty Show, Dallas, TX 512-415-8300
www.texasbeautyshow.com
26-28: Destination Rejuvenation Retreat by Ann Mincey / Mary Wilson,
Laguna Beach, CA www.rejuvenationgifts.com or (949) 716-2723
November 2008
2: ALTIERI POWER HAIR AND TUSCAN OIL featuring Ricardo and
Tony Altieri, Bellevue, WA 800-322-5009
2-3: Passion Family Stylebooks photography session, Washington,
DC (703)359-6000 ext. 22 or email: LOskin@MktgSols.com
2-3: Bassett Salon Solutions presents Eufora Global Connection,
Newport Beach, CA 1-877-BSS-9288 www.bassettsalonsolutions.com
2-3: S&S Beauty Supplies Fall Expo, Northern Kentucky Expo
Center www.ssbeautysupplies.com
2-3: Eufora International Global Connection, Newport Beach, CA
www.eufora.net
3: ALTIERI POWER HAIR AND TUSCAN OIL featuring Ricardo and
Tony Altieri, Salem, OR Beauty Brothers 541-451-BROS (2767)
9-10: International Haircolor Exchange, Anaheim, CA 800.265.2755
internationalhaircolorexchange.com
10-13: International Spa Conference & Expo, Las Vegas, NV
888.651.4772 experienceispa.com
12-19: OPI Academy at Sea, Mexico, 800.258.2674 opi.com
17-22: World Massage Conference, virtual conference,
www.worldmassageconference.com
29 - 12/01: International Congress in Aesthetics, Anti-Aging Medicine
& Medical Spa Middle East Dubai, www.antiagingme.com
January 2009
10-17: Supernatural Salon Cruise presented by John Amico
Products. Western Caribbean cruise aboard the Ruby Princess. 1-800-
676-5264 or www.Saloncruises.com
15-22: Nail Those Profits at Sea, from San Diego to Mexico aboard
the Carnival Spirit, www.nailthoseprofitsatsea.com 800/809-6623
19-20: Redken Symposium, Las Vegas, NV www.redkensalon.com
31-Feb. 2: Long Beach International Salon and Spa Expo (ISSE)
produced by the Professional Beauty Association, Long Beach, CA
www.probeauty.org/isse.
February 2009
18-21: SPATec North America, www.spatecna.com 954 942 8143
or info@spatecna.com
21-23: 2009 Spa & Resort Expo and Conference and Medical Aesthetics
Conference and Expo, Los Angeles, CA www.spaandresortexpo.
com www.medaestheticsconference.com
22-23: The Makeup Show Miami, FL www.themakeupshow.com
212.242.1213
March 2009
15-17: Day Spa Expo & Business Forum, Las Vegas, NV
www.dayspaexpo.com
22-23: International Congress of Esthetics and Spa, Dallas, TX
1-800-471-0229 or www.lneonline.com
22-23: Spectrum International Beauty Expo, Los Angeles, CA
www.spectrumintlbeautyexpo.com
28-30: America’s Beauty Show, Chicago, IL www.AmericasBeautyShow.com
or call 1-800-648-2505
28-30: America’s Expo for Skin Care and Spa, Chicago, IL www.
AmericasExpo.com or call 1-800-648-2505.
28-30: America’s Latino Beauty Congress, Chicago, IL call 1-800-
648-2505 or visit www.AmericascBeautyShow.com/Congreso.
April 2009
5: Global Hair and Beauty Expo, Sacramento, CA 209-824-0041 or
visit www.ghbexpo.com
19-20: Intercoiffure Spring Symposium, Las Vegas 800/442-3007
or intercoiffure.us
26-28: IBS NewYork, Jacob Javits Convention Center, New York
www.ibsnewyork.com
26-28: International Esthetics, Cosmetics and Spa Conference,
Jacob Javits Convention Center, New York www.iecsc.com
October
Elite Continuing Education presents 8 Hour Continuing Education
Online Course for Salon Professionals, www.elitecme.com
12: Kosmetikos Continuing Ed. presents Instructional Strategies
& Eyelash Extensions, Cleveland, OH kosmetikosceu@att.net
16: Aesthetics, Etc...presents SofTap Advanced Camouflage
Techniques, Westlake, OH (216)832-7712 www.aestheticsetc.net
17: Aesthetics, Etc...presents SofTap Areola Repigmentation,
Westlake, OH (216)832-7712 www.aestheticsetc.net
19: Amy Colvin presents 4 Hours Of Updos, Fremont, OH 419-
346-4860 foolproofupdoing.com
19: Clipper Cutting presented by Joyce Provens (four CEU’s),
Columbus, OH (614)353-5091
19: Ohio Professional Cosmetology Assoc. presents Fall & Winter
Haircut Trend Release, Cleveland / Lorain, OH www.ohio-pca.com
19: Aesthetics, Etc...presents Business Basics, Westlake, OH
(216)832-7712 www.aestheticsetc.net
20: Paul Mitchell Advanced Academy presents Updos with Kim
Chamblin, Columbus, OH 1-800-251-8427 www.pmohio.com
20: Review for Successful Salon management testing presented
by Joyce Provens (eight CEU’s), Columbus, OH (614)353-5091
20: S&S Beauty Supplies presents Pravana Color Solutions,
Cincinnati, OH (513)671-1189 www.ssbeautysupplies.com
20: Tanningschool Tanning Certification Class, Lima, OH 1-
877-826-7565 www.tanningschool.com
22-26: Aesthetics, Etc...presents SofTap Permanent Cosmetics Beginner
Program, Westlake, OH (216)832-7712 www.aestheticsetc.net
26: Scientific Skincare presents 3 Weeks to Younger Looking Skin,
Lyndhurst, OH (440)289-8247 www.scientificskincareinstitute.com
26: Novalash Eyelash Extension Training presented by Karlene
Krista, Cincinnati, OH (513)871-7394 (513)520-3929
26: Songs of the Sidhe Day Spa presents Massage Certification,
Kent, OH (330)592-0874 sidhedayspa@yahoo.com
26: Ohio Professional Cosmetology Association presents Fall &
Winter Haircut Trend Release, Toledo, OH www.ohio-pca.com
26: Sachmode Intl presents Shavasana Eyelash Extensions Training,
Chagrin Falls, OH 1-888-708-0581 www.vagheggiskincare.com
26: Inner State Beauty School presents Hair Color Trends - The
News on Hues, Fundamentals of Gel Nails and Wraps, Instructor’s
Course & Glycolic Peels, Lyndhurst, OH (440)442-4500
www.innerstatebeautyschool.com
26: Full Circle Studio presents Advanced Haircutting with Scott
Metzger (8 CEU’s), Beachwood, OH (216)464-8822
27: Paul Mitchell Advanced Academy presents Color with Abi &
Katie, Zanesville, OH 1-800-251-8427 www.pmohio.com
27: Review for Successful Salon management testing presented
by Joyce Provens (eight CEU’s), Columbus, OH (614)353-5091
27: Focus On Image presents Training the Trainer (8 CEU’s),
Lancaster, OH (740)687-1171
27-Nov.14:: Westmore Academy of Cosmetic Arts presents
Master Makeup Course Beauty & Fashion Makeup for Spa, Salon &
Medi-Spa, Burbank, CA 1-877-978-6673
27-Dec.5: Westmore Academy of Cosmetic Arts presents
Master Makeup Course High Fashion, Glamour & Commercial
Photography, Burbank, CA 1-877-978-6673
27-Jan.30, 2009: Westmore Academy of Cosmetic Arts presents
Master Makeup Course Motion Pictures, Television Beauty, Character
and Effects, Burbank, CA 1-877-978-6673
November
Elite Continuing Education presents 8 Hour Continuing Education
Online Course for Salon Professionals, www .elitecme.com
2: Amy Colvin presents Fool Proof Updoing - Basic Class,
Fremont, OH 419-346-4860 foolproofupdoing.com
2: Sachmode Intl presents Shavasana Eyelash Extensions Training,
Chagrin Falls, OH 1-888-708-0581 www.vagheggiskincare.com
2: Clipper Cutting presented by Joyce Provens (four CEU’s),
Columbus, OH (614)353-5091
2: Introduction to Swedish Relaxation Massage , Middleburg
Heights, OH (330)273-3707
3: Jatai International presents Latest Razor and Shear Techniques
with Jerry Ballard, Educator and Designer, Columbus, OH
(614)457-3440 www.Jatai.net
3: Paul Mitchell Advanced Academy presents Updos, Cincinnati,
OH 1-800-251-8427 www.pmohio.com
3: Tanningschool Tanning Certification Class, New Philadelphia,
OH 1-877-826-7565 www.tanningschool.com
3: Focus On Image presents Training the Trainer (8 CEU’s),
Lancaster, OH (740)687-1171
3: Review for Successful Salon management testing presented
by Joyce Provens (eight CEU’s), Columbus, OH (614)353-5091
3-7: Face Up Aesthetics Institute presents Permanent Cosmetics
Beginners Program, Canton, OH (330)966-1604 www.faceuppermanentcosmetics.com
9: Amy Colvin presents 4 Hours Of Updos, Fremont, OH 419-
346-4860 foolproofupdoing.com
9: Aesthetics, Etc...presents EyeFull French Lash Couture Workshop,
Westlake, OH (216)832-7712 www.aestheticsetc.net
9: Songs of the Sidhe Day Spa presents Massage Certification,
Kent, OH (330)592-0874 sidhedayspa@yahoo.com
9: Inner State Beauty School presents Creating Texture in Your
Cuts, The Art of Contrasting Harmony (Color), Mastering the Art of
Acrylics & Hot Stone Facial Massage, Lyndhurst, OH (440)442-
4500 www.innerstatebeautyschool.com
10: The Brittany Group presents OPI Academy on Tour, Columbus,
OH, www.thebrittanygroup.com or 1-888-892-6382 ext. 4916
10: Paul Mitchell Advanced Academy presents Haircutting with
Jessica Frye, Zanesville; Color with Barb Clair, Twinsburg, OH 1-
800-251-8427 www.pmohio.com
10: Focus On Image presents Training the Trainer (8 CEU’s),
Lancaster, OH (740)687-1171
10: Aesthetics, Etc...presents Ethnic Skincare & Business
Basics, Westlake, OH (216)832-7712 www.aestheticsetc.net
10: Sachmode Intl presents Advanced European Facial Class,
Chagrin Falls, OH 1-888-708-0581 www.vagheggiskincare.com
10: Review for Successful Salon management testing presented
by Joyce Provens (eight CEU’s), Columbus, OH (614)353-5091
15-16: Westmore Academy of Cosmetic Arts presents Airbrush
for Face & Body & Hairstyling & Updos for Brides, Parties and
Special Occasions, Burbank, CA 1-877-978-6673
16: Sachmode Intl presents Shavasana Eyelash Extensions Training,
Chagrin Falls, OH 1-888-708-0581 www.vagheggiskincare.com
16: Amy Colvin presents 4 Hours Of Updos, Fremont, OH 419-
346-4860 foolproofupdoing.com
16: Clipper Cutting presented by Joyce Provens (four CEU’s),
Columbus, OH (614)353-5091
17: Ohio Professional Cosmetology Association Student Competition,
Columbus, OH 614-855-1838 www.ohio-pca.com
17: Aesthetics, Etc...presents SofTap Advanced Camouflage
Techniques & Business Etiquette, Westlake, OH (216)832-7712
www.aestheticsetc.net
17: Jatai International presents Latest Razor and Shear Techniques
with Jerry Ballard, Educator and Designer, Columbus, OH
(614)457-3440 www.Jatai.net
17: Focus On Image presents Training the Trainer (8 CEU’s),
Lancaster, OH (740)687-1171
Face Up Aesthetics Institute, Inc.
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Beginner & Advanced Programs including Areola Corrective Camouflage
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Certified Micropigmentation Instructor (CMI) with the American Academy of Micropigmentation.
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18 | OCTOBER 2008 | OHIO STYLIST & SALON

WHAT’S NEW IN THE MARKET
1. Ribbons for Breast Cancer Awareness
The Ribbon Shear by B.W. Boyd Shears is being introduced in honor of National Breast Cancer
Awareness month. Designed by CEO Kazumi “Christy” Hagino for the Breast Cancer Awareness
Foundation, the Ribbon Shear has a twisted handle, for comfort, and the blade cuts the hair effortlessly.
The shear is equipped with an adjuster for easy tension adjustments.
Manufactured in Japan of high-grade quality Japanese stainless steel, the Ribbon Shear comes in
three different lengths, 5, 5.5 and 6 inches.
For more information, call 800-882-7432 or visit www.bwboydshears.com.
2. Refresh and Revive Hair with T3 360 Degree
T3 Micro and Orlando Pita make it easier than ever to achieve fabulous hair with the introduction
of T3 360 Degree Refresh. A must-have for long flights or in any weekend travel bag, this unique,
volumizing dry shampoo cleans hair without water, blends seamlessly and adds volume and texture.
Available in two color tones, light and dark, this lightweight formulation is designed to blend effortlessly
with natural hair color, with no visible residue and no evidence. What’s more, the water-free
cleanser absorbs excess oil and odor while refreshing the scalp for fuller, more voluminous hair that
has body and movement. Suitable for all hair types, Refresh creates a totally touchable, natural-looking
finish without the tacky or powdery mess traditional shampoos can leave behind. The perfected aerosol
design allows a precise and even application without the mess.
For more information, visit www.t3micro.com or info@t3micro.com.
3. Ultra-femme, Ultra-luxe and Instant Pretty
From brow fillers to eyelash extensions, women are turning toward longer-lasting alternatives to
traditional makeup, with semi-permanent makeup options fast becoming the beauty wave of the future.
NovaLash lash extensions are available in a wide-ranging palette of colors, textures and lengths,
offering each wearer lush, natural looking lashes that compliment the shape and color of every eye.
NovaLash extensions are singular, synthetic lashes, adhered with medically safe, pharmaceutical-grade
adhesives. Once applied, these extensions are ultra-femme, ultra-luxe and add natural looking volume,
depth and “instant pretty” to each wearer.
NovaLash offers superior education and training to its most talented and dedicated lash artists and
superior products and service to its clients.
For more information, visit Novalash.com or call 866-430-1261.
4. Retro Styles with Modern Techniques
There was something very special and beautiful about women in the early- to mid-20th century.
The way they dressed was elegant and the way they wore their hair was feminine. Lauren Rennells
has taken hairstyles from the 1930s, 40s and 50s and broken them down into simple, easy-to-follow
instructions. “Vintage Hairstyling: Retro Styles with Modern Techniques” is the first book of its kind.
Not only a manual, it is also fun to read. The “Finished Styles” chapter of the book contains coffee
table book quality images of models with their finished hairstyles. Interesting facts about the history
of hairstyling, origins of styles and information about starlets and performers who made the styles
popular are sprinkled throughout the book. This 164-page full-color book has six main chapters. The
book begins with the basics of styling and works its way back to advanced techniques. It also provides
information on makeup, nails and accessories for a finished look.
Hair and makeup artist Lauren Rennells works in the photography and film industry. She freelances
providing unique designs for advertisements, film and television.
For more information, visit www.vintagehairstyling.com or call 303-832-7260.
5. Who Says the World Isn’t Flat?
Sidlab Haircouture is taking the fashion and hair industries by storm with a new line of high
performance products that are dynamic in application and use, yet gentle on humans, hair and the environment.
The company has developed the new Haute Smoothing System to get stick-straight results.
Haute One Smoothing Shampoo, Haute Two Conditioner and Haute Three Smoothing Gel keep
hair flat, sleek, shiny and smooth. The Haute Smoothing System is great for coarse, curly, frizzy or
unruly hair. It is paraben and sodium laureth sulfate free to promote health and preserve color. Haute
One is an elegant blend of luxurious ingredients including wheat proteins, hemp seed oil, vitamins and
essential oils that protect against the unwanted effects of humidity.
The culmination of founder Eric Nelson’s career as a stylist in Beverly Hills and Portland, Sidlab
products are packed with the power to smooth, hold, curl, volumize, texturize and more. All this is
done without commonly used, but potentially harmful, ingredients such as parabens, sodium laureth
sulfate and alcohol. Tested in salons by stylists, Sidlab Haircouture products are not tested on animals.
For more information, call 503-358-0782 or visit www.sidlabhair.com.
Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind
at editor@stylistnewspapers.com or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.
3
1
4
High Performance, Effective and Easy to Use Hair Care
Line Designed Specifically for Men. Thicker, fullerlooking
hair with healthy, natural shine everytime.
Salon Introductory Kit
Thickening Shampoo, Thickening
Conditioner, Styling Mist, Styling
Gel, Pomade, and Finishing Wax.
All for Only
$29.95
Regular $43.50
Salon Value $99.94
FREE
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2
OHIO STYLIST & SALON | OCTOBER 2008 | 1
5
1.800.386.2826
www.unitedhaircare.com