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ä Challenge: Finding the
Solution to Yo-Yo Hair Loss
Beyond Your Chair
Jayne Morehouse
Show me a woman who has ever experienced
yo-yo dieting or hormone fluctuations
or just plain stress and I’ll show you a woman
who is experiencing — or will soon experience
— some level of hair loss.
Confession: Thinning hair is my biggest
beauty challenge. Some days, it sheds a little
faster than the normal 60 to 100 strands a
day. Other times, it falls out in clumps — and
with red hair and a white bathroom; I see
every hair — and then freak out. On top of
that, my hair is super fine. Between dieting,
hormonal changes, pulling it with self-gripping
rollers and just plain aging, it seems as if
I have about half the hair I did in my 20s.
My friend Aly, who is a popular beauty and
lifestyle blogger at www.alittlealytude.com (follow
her, please) is a generation younger than I
am. Yet she’s experienced traumatic hair loss
during low-carb diets and living the fabulous
yet stressful life of a freelancer in New York
City. Then last year, she got very sick and had
to take medications that wreaked havoc with
her hair.
“My hair is fine — finer than it’s ever
been,” she shared in a recent blog. “And it’s
brittle. And breaks. Stress is also a constant factor
in my life. It contributes to hair breakage,
thinning and loss, as well. It’s devastating.”
Aly and I are obsessed with finding
solutions, which is good news for you. Why?
If you can help us believe that our hair’s
thinning has slowed, let alone give us the
appearance of fuller, thicker, shinier, more
youthful hair, we will bring our friends and
never ever leave you.
Sounds easy, right? Or so I thought. My
hair started thinning when I was in my early
30s. I was blonde back then (thank you, haircolorists!)
and because the hairs were lighter,
I didn’t notice what was happening at first;
I just knew that something was different. I
thought what I was feeling might have been
coming from stopping my body perms or
growing out my layers. One day, when I was
struggling to style some volume into my hair,
it hit me — I had less hair.
Working in beauty, I didn’t think finding
a solution was going to be difficult. My first
stop was a trusted stylist. I expected him to
hand me a miracle bottle and all of my hair
would grow back. That didn’t happen. First,
he hadn’t even noticed I’d lost any hair: Strike
1. He had no idea what could be causing it:
Strike 2. Then he suggested a product line
that was based more on marketing than science
and couldn’t tell me how it would help
me: Strike 3. Talk about hitting a brick wall.
My next stop was my dermatologist. His
first and only recommendation was that I
needed surgical hair replacement. When I
questioned that as a first line solution when
we didn’t even know the underlying cause, he
became defensive and told me to let him know
when I was ready. That never happened.
Enter two special beauty pros who
DID make a difference—Beth Minardi
and Jeffrey Paul. Beth quickly referred me
to Phillip Kingsley in New York City, the
experts in hair health, growth and loss. They
did a lengthy consultation, analyzed my
situation, recommended I have my doctor
perform some simple blood tests to confirm
their suspicions and put me on a regimen,
including diet modifications, supplements,
products and more that began working
within a couple of months; I was lucky
because it can take up to six.
Jeffrey Paul is an expert in providing
solutions for women’s and children’s hair
loss. He not only founded the internationally
acclaimed Wigs for Kids organization
more than 25 years ago, he’s the owner of
Jeffrey Paul Restoring Beautiful Hair and the
author of the book Women’s Hair Solutions to
Thinning and Loss. What he taught me about
wigs, micro extensions, cutting and styling
fine and thinning hair and so much more
is too lengthy for this column, but you can
learn it all in his book (amazon.com/gp/
product/1478356626) or in one of his classes
for stylists.
The message: You don’t have to know
everything; just need a great team for consultation
or referral. But be prepared: Treating
women with hair loss also requires a deep
level of compassion and understanding. Aly
recently got extensions. They look absolutely
gorgeous. But here’s what she sees:
“The real reason I got hair extensions was
not vanity. It was for my own peace of mind
and sense of self-worth — to undo some of
the hair thinning and breakage I suffered over
time. I wanted to have full beautiful hair,
maybe for the first time ever. But it’s not my
hair that everyone is loving and complimenting
– it’s someone else’s. And that’s been hard
for me. I want to have gorgeous full, thick
hair, but I want it to be for real.”
There’s your challenge. Are you up to it?
Jayne Morehouse is a contributor to Stylist Newspapers and the president
of Jayne & company, a full-service brand communications, public relations
and social media agency for companies, brands, salons and spas. Follow her
@JaynePR and @BeautyIQ and connect on facebook.com/jayneandco.
READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE!
View this article and more at www.stylistnewspapers.com
2 | MAY 2013 | NORTHWEST STYLIST & SALON

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In this issue...
4
7
8
Strictly for Students
The Baby Boomer generation
is mostly made up of fit, smart,
consumer savvy customers, and
if you market to them, you will
increase your business.
Beauty Insider
How do you overcome the
potential challenges to keep
lines of communication open
with your older clients? Or, are
they truly being underestimated
when it comes to digital forms of
communication?
The Nail Extension
Regardless of their age or gender,
most of my clients view professional
nail care as routine maintenance
rather than a frivolous
activity or selfish extravagance.
Beyond Your Chair . . . . . . . . . . . . 2
Strictly for Students . . . . . . . . . . . 4
Esthetic Endeavors . . . . . . . . . . . 5
Beauty Insider . . . . . . . . . . . . . . 7
The Nail Extension . . . . . . . . . . . . 8
Oregon Board News. . . . . . . . . . 10
Washington Board News . . . . . . . 11
Snips & Clips . . . . . . . . . . . . . . 11
Classifieds . . . . . . . . . . . . . . 12-13
Online Alternatives . . . . . . . . . . 13
Better Business . . . . . . . . . . . . 13
Give Clients some “Thin-spiration” 13
The Beauty Professional . . . . . . 13
Blue Highways . . . . . . . . . . . . 13
The Mane Objective. . . . . . . . . . 14
Calendar . . . . . . . . . . . . . . . . . 14
What’s New in the Market . . . . . . 15
Cover Photo
Courtesy of
Leyton House
Professional
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Go online to subscribe. www.stylistnewspapers.com
4 | MAY 2013 | NORTHWEST STYLIST & SALON
ä The Senior Beauty Scene
Strictly for Students
Maggie Cruz
They were the LOVE generation and
never thought they would be described as
seniors. But, there they are -- the Baby Boomers!
They have come of age and passed it!
They are now retiring; have more disposable
income than seniors before them; want to
look young longer and are willing to pay for it.
Baby Boomers were born between 1946
and 1964, and they make up a huge percentage
of the population and a huge part of your
beauty business. As these baby boomers age,
their hair ages as well, and it’s just not acceptable
to have old hair.
They don’t mind aging gracefully; they
just don’t want to look old. The Baby Boomer
generation is mostly made up of fit, smart,
consumer savvy customers, and if you market
to them, you will increase your business.
First and foremost, most of this generation
does not want to be gray before they
have to, and some have figured out that by
being educated consumers and salon patrons
their hair can look as natural as it did when
they were young.
Of course, we all know that seven out of
10 people still do their color at home, and
you can tell those that opt for grocery store
box color from the professional haircolor
done properly by the look of the color itself.
Professional haircolor looks natural, shiny
and like the haircolor they had when they
were young, even if it’s not the color they
were born with.
Box color and home color jobs look
unnatural, because it has a strange brittle
look and can make a beautiful red look more
like Ronald Mac Donald. Making sure that
our Baby Boomers understand their hair can
look great with our professional touch is just
a matter of good marketing and education.
Baby Boomers generally don’t cut their own
hair, so when they come in for the haircut or
blow dry; we have the perfect opportunity to
explain how and why we can improve on that
kitchen hair color.
As we age, our hair thins and becomes
more brittle, not to mention the loss of pigment
that creates gray hair. Those who had
thin hair to begin with are even more cursed
-- they didn’t have those luscious locks to
begin with and now every morning, it’s a
struggle to recreate a look that resembles how
you looked 20 years ago.
Companies have moved into the antiaging
market with wonderful products aimed
at women over 40. These products, as well
as many others, have been created with
vitamins, essential oils and scalp cleansers to
cleanse, enrich and nourish mature hair.
There are a multitude of products
designed for thin hair which can make thin
hair fuller without weighing it down. The
problem with a lot of the products is that
they coat our thin hair and make it flatter
than it was which is exactly what we don’t
want to happen.
As with our bodies, though, it’s not just
what we put on our hair that matters; we
have to eat healthy and perhaps take vitamins
and supplements for good hair. Biotin, B
Complex vitamins and others help to grow
healthier hair and there are also topical
products like minoxidal that increases the
diameter of each hair strand and creates the
illusion of thicker, stronger hair.
Baby Boomers also have aging parents,
which presents another opportunity for
senior services. Just as Baby Boomers want
to look good as long as they can, they want
their parents to look good, too. Some of these
parents are still active and can visit a salon,
but unfortunately, some are confined to a
convalescent home or just not able to go to a
salon and get services.
There are mobile salons that will come
to seniors’ homes and provide hair care and
nail services, as well as salons in convalescent
homes. Some of these convalescent homes
have hairdressers on staff and some depend on
volunteers. If you want to really give back and
feel good about doing something for someone
who cannot help themselves, think about
donating one day a week at one of these places.
Beauty schools also have days when they
go to senior centers and homes to do nails
and hair cuts for the residents, which are fun
for the students, as well as very rewarding.
There are also outreach programs such as
Caremore that will bring the residents to the
school to get services, which allows them to
get out for a bit and also get a little makeover.
It is great to see the young beauty school
student take an elderly senior by the hand and
lead them back to the station for some much
needed grooming -- they both get so much
from this experience.
The senior beauty scene is very much alive
and can be an extremely profitable focus for
you as you build your clientele. Marketing to
seniors who have disposable income means
more hair color services, more retail as you
suggest products to thicken and protect, and
an extremely loyal client base, as these clients
have to have their hair done in order to keep
the re-growth at bay and they don’t mind
paying for it. Additionally, taking care of those
who can no longer care for their own hair will
feed your soul... is there a better twosome?
Maggie Cruz, Director of Marinello Schools of Beauty, Lomita campus.
Marinello Schools of Beauty has 62 campuses in California, Connecticut,
Kansas, Massachusetts, Nevada, Oregon and Utah. For more information,
please visit www.marinello.com.
Northwest Stylist & Salon
Volume XXVIV, Number 6, Issue 338
May 15 - June 15, 2013
Founded 1984 by David Porter
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Sinnamon Harris, Jenny Hogan
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ä Marketing to the Mature Client
Esthetic Endeavors
Judith Culp
The classical definition of a mature client
is changing. We used to think of retired folks,
those age 65 and over as mature, but as the baby
boomers age, this definition is being redefined.
People are living longer and with the transition
from the group called the Traditionalists, (those
born before 1945), to the “Baby Boomers”
born between 1945 – 1964 (these years shift
depending on your resource), the way people
perceive themselves has shifted.
The traditionalists typically (though there
are exceptions) saw their lines and wrinkles
as badges of surviving the battle of life. While
some are quite computer literate, fewer
of those in this group make use of social
networking, emails or internet marketing. We
need to reach this group in a more classical
manner such as phone calls, flyers or print
media to market to them.
We have a staunch few that want to know
about our specials but refuse to use email or
any form of internet communication. They
want a phone call to be invited in. Within
this group some want to “just make my skin
look as good as it can” but they are not really
interested in the medi-spa scene.
Others are more progressive and want
to try any treatment you have that might be
beneficial. They will have questions about the
anti-aging treatments they see on the television
and will appreciate any knowledge you
can share. These clients can be quite loyal and
will continue regular treatments as long as
their health allows it.
While traditionalists didn’t grow up
with television in their home like the baby
boomers did, they have been well exposed
to media in their adult years. They see their
peers doing things to maintain a youthful
appearance.
Media and Hollywood personalities
have brought heightened awareness to this
group to show that it is perfectly okay to have
treatments to maintain a more youthful look.
This has led more and more of them to seek
and maintain a skin care regime and/ or for
medical intervention.
To keep these clients coming back, make
sure they can visit with comfort and safety
in ways that don’t draw attention to their
age. Offer gowns that don’t have challenging
fasteners. If you are a person with arthritis
in your hands, snaps, ties and buttons can be
difficult. If the arthritis is in your shoulders,
getting things on and off over your head can
be painful and challenging. Have a range of
sizes to accommodate your petite, medium
and queen size clients. Bolsters should be
available to provide often needed back support.
Assure the client can easily get on and
off the facial lounge without risk of falling.
Baby boomers are the new mature clients
although they don’t want to think of themselves
as mature. They know they are aging
and most are kicking and screaming all the
way. They have grown up with Hollywood in
their face and their celebrity peers are actively
working to maintain a youthful look. The
boomers don’t want to be left out. They want
lines gone, wrinkles gone, brown spots gone.
Preferably they would like this within a
single facial treatment, with no down time.
The younger boomers are aging with more
media education and have a better grasp of
the need for a series of treatments rather than
just routine facials. Clients are starting earlier
to address the signs of aging and this is helpful
to maintaining the youthful appearance.
The boomers want results. They enjoy
the relaxation, but to keep them as clients
we need to provide them with treatments
designed to meet their goals. The more
expensive the treatment, the quicker they
expect the results.
Most boomers are comfortable with smart
phones and computers and like the non-interruptive
nature of social marketing and email
contacts. They use their phone or computer
over a telephone book. The savvy technician
wanting to attract these clients will need to
keep pace with these changes in marketing
needs. Google ad-words and the like will
become an increasingly important skill set.
Sixty is the new fifty. Boomers are looking
and acting younger than their age, and this
shift will continue as we move from the older
boomers toward the younger ones.
The following generations the Xers
and the Ys aren’t even waiting until the
troublesome signs of age start to show. These
groups are taking a proactive stance and
starting much earlier with therapeutic skin
treatments, good result oriented home care
products, and medical intervention. They
depend on information being electronically
available and this will be the key way to
reach them with marketing. They are of the
accurate mindset that the earlier they start the
longer and easier it will be to keep a youthful
face. Skin care is no longer a luxury; it is part
of a healthy, youth preserving lifestyle.
The classical mature client is now older
than she used to be and those that follow
are staying younger looking longer. It’s a
good time to be a skilled esthetician with the
knowledge and tools to meet the needs of
clients that understand and appreciate what
can be achieved.
Judith Culp, has been in the esthetics industry since 1980. She is the owner
of NW Institute of Esthetics, Inc. and contributing editor for Miladys Standard
Esthetics: Advanced and lead author of Esthetician’s Guide to Client Safety &
Wellness. For more information visit www.estheticsnw.com.
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June 9, 2013 • 10am-5pm • Portland
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A Day for Waxing Professionals
Licensed Estheticians, Licensed Cosmetologists and Students of Cosmetology
Done in a classroom style setting the Waxing Extravaganza will have
body waxing and body sugaring demos, eyelash extension demo,
lash and brow tinting demo, guest speakers and more.
featuring:
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NORTHWEST STYLIST & SALON | MAY 2013 | 5

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ä Staying Connected to Older Clients in the Digital Age
Beauty Insider
by Marissa Porcaro,
PBA Director of Marketing
As marketing strategies head down a more
technical path, it’s astounding to see how
many people can be reached with the click of
a button. An equally important result of this
is who is potentially being left out from this
technological reach.
It’s common knowledge that many
ageing Americans are resistant to diving into
various types of modern communication,
but smartphones, tablets and apps are here to
stay; so how do you overcome the potential
challenges to keep lines of communication
open with your older clients? Or, are they
truly being underestimated when it comes to
digital forms of communication?
While direct mail communications are
effective in that they typically reach your
clients’ mailboxes, the costs associated with
designing, printing and sending postcards for
appointment reminders or to keep in contact
with clients who haven’t been in for a while
could possibly exceed the benefits.
Electronic forms such as email or social
networking sites can truly assist in keeping
SPECIAL SUMMER SALES!
costs under control, with the added benefit
of potentially having the ability to track how
many of your emails or Facebook messages
have actually been read.
Several recent studies have looked into
online communication accessed by various
age groups whether it is strictly email or
social networking sites such as Facebook or
Twitter. According to a 2013 Pew Internet
study, 52 percent of adults surveyed between
the ages of 50-64 use social networking sites,
as well as 32 percent of those surveyed ages
65 and over. This is a far cry from the 18-49
age group in which 80 percent on average
access social networking sites.
As a means to close this gap, many salon
owners are taking advantage of this rise in
interest among older generations, seeing it
as an opportunity to help teach them social
media advantages and how convenient it can
be to keep up with their salon of choice.
Robin Spence, owner of Bella HairSpa in
Jacksonville, Florida, is one of these proactive
salon owners who has implemented a
business practice of providing iPads to clients
while they are in their stylist’s chair. According
to Spence, they go through a “show-andtell
with Facebook at the chair,” finding that
many older clients already have an account
to keep up with family, but her salon uses
it as an opportunity to have clients “Like”
their site, get familiar with the news feed and
everything it has to offer.
For those who do not have an account,
they provide informational how-to cards
which walk them through the process of connecting
to their Facebook page from home.
Despite an increase in social media
access by those over 50 during the past few
years, email currently seems to be the most
effective at reaching older clients due to the
percentage using email on a regular basis. A
separate 2012 Pew Internet study on email
and internet use found that 53 percent of
American adults ages 65 and over access the
internet in general with 86 percent of those
surveyed using email.
Pat Helmandollar, President of Savvy
Salon and Day Spa in Cornelius, North
Carolina, has found that email is their best
form of communication so long as it is simple
and to the point. Although, she did admit to
having an older client recently ask when they
will be coming out with an App she can access
from her smartphone; a shining example
that there are older clients out there who
have fully embraced modern communication
styles and the convenience they truly provide.
Despite this notion that there doesn’t
seem to be a one-size-fits-all marketing form
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for reaching older clientele, there are onestop
shops that allow you to reach out to individuals
in a customized way. Kathy Alexander,
owner of Salon Nouveau in Tucson, Arizona,
has turned to Demandforce, one of many
comprehensive marketing programs available
to salon owners. This allows her to connect
with clients, young and old, any way she
needs to, based on their personal preferences.
“It is completely customized to the wishes of
our guests. If a guest wants a reminder text
two hours before her appointment, we will
do that. If another prefers a reminder phone
call, we will do that instead.”
Whether you use electronic communications,
are sticking to more traditional
marketing, such as postcards and phone calls,
or all of the above, the most important thing
to remember is to keep the lines of communication
open between you and your clients.
Just as you accommodate them from behind
the chair, keep that same mentality in your
marketing strategies and don’t push them to
accept anything they aren’t comfortable with.
Marissa Porcaro is the director of marketing for the Professional Beauty
Association. PBA advances the professional beauty industry by providing
our members with education, charitable outreach, government advocacy,
events and more. PBA is the largest organization of salon professionals with
members representing salons and spas, distributors, manufacturers and
beauty professionals/NCA. Visit probeauty.org or call 800.468.2274.
NORTHWEST STYLIST & SALON | MAY 2013 | 7

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ä Providing Nail Care Services
for an Older Clientele
The Nail Extension
Jaime Schrabeck, Ph.D.
So who are we calling “old?” Everyone
older than I am? And why does that word
have such a negative connotation?
My nail salon doesn’t market to any
particular age group, nor do I track clients by
age. Some clients proudly announce theirs
(especially if they look much younger), and I
can roughly estimate the ages of others.
Far from being “over the hill” and “past
their prime,” my older clients lead vibrant,
fulfilling lives that many younger people
would envy. Marketing to them is essentially
marketing to myself, and who I want to be 50
years from now, should I live so long and well.
Yes, I have clients that old. There’s something
both endearing and inspiring about
nonagenarians (90+) who schedule a year
in advance to care for their nails. If everyone
could be that mindful, fastidious, optimistic
and committed . . .
Regardless of their age or gender, most
of my clients view professional nail care as
routine maintenance rather than a frivolous
activity or selfish extravagance. Having their
nails done isn’t about wearing polish.
Not everyone wears polish; that’s a
personal preference, more a beauty want than
a health need. What clients should understand
are there are potential consequences of neglecting/abusing
their natural nails, especially
when combined with the aging process and
other serious health concerns like diabetes.
I’ve found that the more maintenance
clients require the less capable and/or willing
they are to do it themselves. Many come to
that realization when they can no longer trim
their own toenails. In fact, attempting to trim
them could be dangerous without the proper
training and tool(s). That’s assuming that
clients have the flexibility to reach their feet,
and the manual dexterity, hand strength and
visual acuity to trim their nails safely. Even if
capable, some people will always prefer to have
a professional do the work on a regular basis.
Making your services convenient, pleasant
and affordable for older clients does take
some planning. I’ve designed my services to
focus on the basics (nail shaping and cuticle
conditioning) at a reasonable price, and
clients can always choose to expand their
service(s) with callus reduction, paraffin,
massage, polish/buffing, etc.
For example, clients who want only their
toenails trimmed choose the Foot Express
service. Moreover, during our services, the
nails are not just shortened, but smoothed
with a single-use, disposable file to avoid a
snagging/scratching hazard. This may or may
not compare favorably with what a podiatrist
would do or charge, but that’s not my
concern as long as we work within our scope
of practice as licensed manicurists.
Accessibility is of particular interest to
older clients because mobility decreases with
age. By minimizing physical barriers, or
eliminating them altogether, the salon can
accommodate clients who use canes/walkers/
wheelchairs. For clients physically incapable
of visiting the salon, whether their limitations
may be temporary, like recovering from
surgery, or permanent, like being unable to
drive or having a terminal illness, I provide
services in their homes. Let me emphasize
that these appointments are not “home spa
parties;” these clients have legitimate reasons
why they cannot visit the salon; otherwise
I wouldn’t be able to work on them legally.
(Before offering services outside your licensed salon,
check with your state board and insurance provider
to make sure you’re compliant.)
If you fear that your creativity or style will
somehow be constrained by older clients,
don’t worry. In my experience, older clients
rely on me even more than younger ones do
to keep them informed of product innovations
and color trends. Many of my older
clients are more adventurous than I am, and
want to be the first to try the trendiest colors.
As a beauty professional who regularly
works with older clients, I can assure you its
very rewarding, both personally and financially.
Granted, finding older people where
I live isn’t difficult; in fact, they’re hard to
avoid. My small town (Carmel, California)
has approximately 3700 residents with a
median age of 59.2 years. In comparison,
the median age statewide is only 35.2 years,
according to the 2010 U.S. Census. That age
differential represents an entire generation of
potential clients, both men and women who
could benefit from professional nail care.
One of the easiest ways to reach these
potential clients in your own community is
to volunteer, which is something that many
older people do themselves. You may also
want to support organizations and causes in
which you share mutual interest, like education,
health care, animal welfare and the arts.
Older clients want to feel valued and relevant.
Who doesn’t? Through your expertise,
kindness, reliability and personal interaction,
you’ll achieve that and much more.
Jaime Schrabeck, Ph.D. owns Precision Nails, an exclusive nails-only salon in
Carmel, California. She can be reached at info@precisionnails.com.
READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE!
View this article and more at www.stylistnewspapers.com
8 | MAY 2013 | NORTHWEST STYLIST & SALON

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Oregon Board News
Oregon Health Licensing Agency
700 Summer Street NE, Suite 320 • Salem, OR 97301-1287
Phone (503) 378-8667 • Regulatory Compliance (503) 373-2024
www.oregon.gov/OHLA
OHLA Agency Staff:
Holly Mercer, Interim Director
Bob Bothwell
Regulatory Division Manager
Shear Numbers
Board of Cosmetology:
Herb Hirst, North Plains, Chair
Sharon Wiser, Lake Oswego, Vice Chair
Peggy Zepp, Salem • Lisa Bonner Brown, Portland
Heidi Zuniga, Springfield • Tiffany Galvan, Salem
Franklin Whatley
ä Board Adopts New Oregon Laws
and Rules Examination
On April 15, 2013, the Board of Cosmetology
voted to adopt changes to the Oregon
Laws and Rules Written Examination to align
with current Oregon Administrative Rules.
The updated examination will be
administered at the Oregon Health Licensing
Agency beginning June 3, 2013.
The following changes were made
to the Oregon Laws and Rules Written
Examination:
• The number of questions on the examination
has increased from 75 to 90 questions.
• The time given to complete the examination
has increased from 60 to 90 minutes.
Oregon Health Licensing Agency
(OHLA) office hours to begin testing are
Monday 9 am-1:30 pm and Tuesday through
Friday 8 am-1:30 pm. 1:30 pm is the latest to
sit for any examination section.
Be Sure to Arrive Early Enough to Take
Examination Sections
Applicants will not be able to sit for an examination
if they do not arrive at OHLA early
enough to have the appropriate amount of
time to complete their examinations. Ninety
(90) minutes is given for each examination:
the Oregon Laws and Rules Examination
and each field of practice examination i.e.,
Esthetics, Nail Technology, Hair Design and
Barbering.
Recommended times for applicants to
arrive at OHLA to sit for the examination are
listed below.
Begin Testing by:
• 1:30 pm - 1 Field of Practice and the
Oregon Laws and Rules Examination
• 12:00 pm - 2 Fields of Practice and the
Oregon Laws and Rules Examination
• 10:30 am - 3 Fields of practice and the
Oregon Laws and Rules Examination
• 9:00 am - 4 Fields of practice and the
Oregon Laws and Rules Examination
Applicants should arrive as early as possible
to complete their examinations by 4:30
pm at the latest.
The sources used to reference the
examination questions have not changed and
are included in the following examination
blueprint:
Oregon Laws/Rules Examination - 90
Multiple Choice Questions; 90 Minutes
Domains
% of Total
Questions
Asked
# of Questions
Asked
Facility Standards 39 35
Practice Standards 7 6
Facility Operations 7 6
Licensing / Certification 10 9
Definitions 23 21
Examinations 5 5
Chemicals 9 8
TOTAL = 90
The blueprint above for the Oregon Laws
and Rules Examination includes the number
of questions in each domain and can be found
on the OHLA/Board of Cosmetology website
linked below.
If you have any questions, or need additional
information please contact the Oregon
Health Licensing Agency at 503-373-1816 or
visit the agency website at http://www.oregon.
gov/OHLA/COS/Pages/how_to_get_licensed.
aspx#Examinations.
How many practitioners and facilities are active in Oregon? (Numbers in parentheses +/- change from
previous month.) According to Oregon Health Licensing Agency (OHLA) records as of May 3, 2013:
Practitioners. . . . . . . . . . . 31,925 (+104) Barbering . . . . . . . . . . . . . . 3,963 (-28)
Facilities . . . . . . . . . . . . . . 4,433 (-109) Esthetics . . . . . . . . . . . . . . 13,827 (-74)
Independent contractors . . . 7,038 (-196) Hair Design . . . . . . . . . . . .21,902 (-185)
Freelance. . . . . . . . . . . . . . . . 499 (-23) Nail Technology . . . . . . . . .13,434 (-108)
ä Cosmetic Injectables Are Not within
Esthetics Scope of Practice
The following was presented and adopted by the
Board of Cosmetology as an “Issue Response” at its
April 15, 2013 meeting:
The Oregon Health Licensing Agency has
received numerous questions and inquiries
regarding the use of cosmetic injectables with
trade names such as Botox, Restylane and
Juvederm.
The Oregon Health Licensing Agency
consulted with its legal counsel at the
Department of Justice and responded to these
questions as follows:
The Oregon Health Licensing Agency
published a document in 2006 called Facial
Forward that discussed an esthetician’s ability
to administer cosmetic injectables. The
agency has removed that document from the
website and does not consider the advice
contained in it to be current.
The Board of Cosmetology does not
regulate the practice of medicine, nor does
it have the authority or expertise to define
what is and what is not considered to be the
practice of medicine. The Board of Cosmetology
does have the authority to issue a
license to an esthetician and to define what is
included in an esthetician’s scope of practice,
bounded by the statutory language granting
the authority. In this case, ORS 690.005 (6)
states that esthetics does not include practices
that are for “medical diagnosis or treatment of
disease…”
The Oregon Medical Board, the entity
authorized to determine what is and what is
not the practice of medicine, considers the
administration of cosmetic injectables to be
the practice of medicine. This means that the
administration of cosmetic injectables is not
within the scope of practice for an esthetician
practicing under the esthetician license
issued by the Board of Cosmetology and the
Oregon Health Licensing Agency. An esthetician
administering injectable cosmetics is
providing a service that is outside the scope
of practice for an esthetician in Oregon.
Questions regarding the appropriateness of an
individual administering injectable cosmetics,
which is considered to be the practice of
medicine, should be directed to the Oregon
Medical Board.
The Oregon Health Licensing Agency, on
behalf of the Board of Cosmetology, will be
working with representatives of other health
regulatory boards to more fully understand
each board’s overlapping interests. We plan to
develop a detailed response to this and other
“medical-related” services once we have met
with the other health regulatory boards. We
hope to have our response available later this
summer.
Important Note: OHLA does not provide
personal legal advice to licensees or members
of the public. The responses below are
specific to only those questions asked. Even
slight changes in the scope or content of
the question may change the applicability of
these responses in a different situation. Please
consult your own attorney for legal advice
regarding Oregon laws and administrative
rules.
OHLA/Board Stay Neutral on Non-OHLA Bills
Two bills have been introduced in this year’s legislative session that have caused concern
and discussion in the cosmetology industry:
• House Bill 3409 proposes to exempt “natural hair care” from the educational requirements
of hair design and barbering.
• Senate Bill 836 adds makeup artists who provide hair, makeup and other effects for
compensation as part of theatrical productions, film productions and photo shoots to the
list of exemptions from regulation by the Board of Cosmetology and the Oregon Health
Licensing Agency (OHLA).
At the direction of the Governor’s Office, OHLA has been careful to be neutral on the
bills. Neither bill was introduced by OHLA or the Board of Cosmetology.
“It may appear strange that we are neutral on these bills, but we are not in the policymaking
position right now, the Legislature is,” says OHLA Policy Analyst Randy Harnisch.
“Our role is to explain to the Legislature what the bill does, and to identify how the agency
and Board of Cosmetology would implement the bill if it passes into law.”
Some, such as the Urban League of Portland and the Cascade Policy Institute, are for
HB 3409, saying it doesn’t make sense for natural hair care practitioners to take the full
education and training required for hair design or barbering. Others, such as cosmetology
school owners and other industry stakeholders, are against the bill, saying it requires
no educational requirements for natural hair care, thus weakening current consumer
protections.
“We are encouraging the industry and other interested stakeholders to take the opportunity
to voice their concerns,” adds Harnisch. “That’s what the legislative process is all about.”
10 | MAY 2013 | NORTHWEST STYLIST & SALON

Washington Board News
Cosmetology, Barbering, Esthetics and Manicuring Advisory Board
State of Washington, Dept. of Licensing
P.O. Box 9026, Olympia • Washington 98507
(360) 664-6626 • email: plssunit@dol.wa.gov
www.dol.wa.gov/business/cosmetology
Staff Members:
Advisory Board Members:
Director — Alan Haight
Janiece Hoggatt - Chair Rod Fender - Co-Chair
Administrator — Susan Colard
Kathleen Sather Mary Tanneberg-Hisel
Program Manager — Benjamin Rogers Larry Geiger
Jeff Olsen
Administrative Assistant — Cameron Dalmas Megan Pedersen Randolph Simon
Cortney Young
ä A Voice in the State Advisory Board
By Ben Rogers
Why should you attend the Cosmetology, Manicurist, Esthetician, and Barber Advisory
Board meetings? Would you like to have a say in your future? Do you want to protect your
right to practice as a licensed barber, cosmetologist, manicurist, or esthetician? Do you want
to be a part of a standard-setting advisory board?
Having your voice heard is the first step in advocating a cause, an undertaking that
can bring about positive change in people’s lives. Being able to communicate effectively
with the state’s advisory board and licensing representatives can help you to foster a better
understanding of what you want for your professions and what you need to do in order to
maintain your livelihood. When given the opportunity to voice your concerns, your message
can be heard loud and clear through participation in the advisory board meetings.
The need for advocacy in the beauty professions is not based solely on financial motivation,
as a licensed professional, it is important to understand that your livelihood is at stake.
But reasons for involvement go beyond the bottom line.
The State has a responsibility to ensure consumer safety by having rules and regulations
for licensees to follow. There are times when you may disagree, but following a professional
course of action is always the best way to advocate your cause.
It is not enough to say that the industry needs to improve the education of beauty
professionals. If the profession doesn’t help educate the teachers of our future by supporting
efforts within the field, then how will that impact the future?
Industry professionals can’t afford the luxury of the status quo or doing things the way
they have always been done. Times are changing, and, in order for these industries to survive,
you must be politically aware and be open to new ideas for promoting the continued
safety of consumers, as well as protecting your professional rights.
The professions must work together to find standards people are comfortable with and
then share that information with the state, as well as the rest of the industry. Where do you
want to be five or even 10 years from now? The professions benefit greatly when everyone
works together and shares their passion to build something for the professions.
There are many bright, talented professionals who could do great things if given the
opportunity to work together. Here is your opportunity.
Advisory Board Meetings and Workshops
BOARD MEETINGS
• May 13, 2013
9 a.m. (workshop immediately following)
• August 12, 2013
9 a.m. (workshop immediately following)
• November 4, 2013
9 a.m. (workshop immediately following)
WORKSHOPS
• June 10, 2013 – 10 a.m.
• July 8, 2013 – 10 a.m.
• September 9, 2013 – 10 a.m.
• October 14, 2013 – 10 a.m.
Location: Dept. of Licensing, Room 209, 405 Black Lake Blvd SE, Olympia WA
Renew Online www.dol.wa.gov/business/cosmetology
Cosmetologist, Manicurist, Estheticians, Barbers, Instructors, Salon/Shops, Personal
Services Operators, and Mobil Services Operators can renew licenses online. Watch for
your Notice to Renew in the mail and if you are eligible, you will receive a password and
the website address. Visa or MasterCard are required for online payment.
ä Nail Event Winners, Artwork and More
Snips & Clips
Around the Northwest
Sinnamon Harris
CHRISTINE ROBART,
owner of The Looking Glass
Salon in Bellingham, Washington
was announced as the winner of
the first CosmoProf Gift Card
Giveaway by Schedulicity, an
online appointment scheduling
for small businesses, in
conjunction with CosmoProf,
a division of Beauty Systems
Group, LLC. Robart won a
$1,000 CosmoProf Gift Card.
“I am so excited, and
the timing just couldn’t
have been better,” said
Robart. “I just bought
The Looking Glass Salon
in February and needed
to stock up on merchandise.
Because of the
CosmoProf gift card, I could order almost
everything I needed at once!”
The Looking Glass Salon is also involved
in the downtown Bellingham Art Walk
held every first Friday of the month. The
salon will be showing selected pieces from
local artist, Nicola Noetic along with new
work from their resident artist, Jamie Fix,
a premier hairstylist at Looking Glass as
well as an artist. She creates personalized
portraits called “soul portraits” that plays out
the personality of her subjects rather than
their features. Fix’s artistry is reflected in her
haircolor techniques.
“Most of my inspiration for my paintings
comes from my interactions with my friends
and clients,” explained Fix. “I enjoy playing
Jamie Fix, a premier hairstylist at
Looking Glass Salon in Bellingham,
Wash. creates personalized
portraits called “soul portraits”.
DESIGN CREATE INSPIRE
OPEN HOUSE!
June 22 • 2pm to 6pm • Both Locations
Ask about Our
Special Scholarships
When Signing Up for School at
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— NE LOCATION —
Lloyd Center • 503.239.0838
where light bleeds into color, matching skin
tones with color palettes.”
THE WILLAMETTE VALLEY NAIL
EVENT (WVNE), held in April was a huge
success with participants from Canada,
Winners of the WVNE nail competition
from left to right: Robin Bishop, Stacey
Cummings, Angie Vermillion, Sachi
Whitsett, and Tiffany Galvan.
Oregon, Washington, Idaho,
California and Montana.
“There are not a lot of
nail events in our region,”
remarked Tiffany Galvan,
who is a current member
of the Oregon Board of Cosmetology and a
practicing nail technician at her 3Sixty Salon
in Salem, “I was excited to see all the live
demonstrations and classes being offered.”
First place winner for the flat nail art
themed, “Let’s Dance” was Robin Bishop of
Coos Bay (this was her first time entering!);
Tiffany Galvan of Salem won both second
and third places.
Winner for the 3D nail art themed, “Tea
Time” was Sachi Whitsett of Vancouver,
Washington. Second place was Stacey Cummings
of Corvallis and third place went to
Angie Vermillion of Phoenix, Oregon.
Sinnamon Harris is a freelance journalist who has written for Portland’s former
Our Town, LifeStyles Northwest and East County News. She also wrote NW
Stylist’s Oregon Board News articles from Oct 2011-2012.
NEW
BARBERING
PROGRAM
at our NE Location
$1000 Scholarship!
Call 503.239.0838
www.phagans.com
Click Here>
Goodie Bags
and Prizes at the
Open House!
— SE LOCATION —
Clackamas Town Center • 503.652.2668
NORTHWEST STYLIST & SALON | MAY 2013 | 11

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(up to 50 words) ONLY $30.00!
Must be placed online to receive discount.
www.stylistnewspapers.com/classifieds
LEASE OFFERS
$ LOCATION $ LOCATION Our Five
Star City Search Rated Bumble Salon in Lake
Oswego is now accepting Resumes. One fulltime
and 1 part-time lease position for established
stylists. Please contact Salon LaVonne
(503)968-7141
HAIRSTYLISTS & NAIL TECHS
Private hairstylist stations / nail rooms
available in well established, full service
salon located in Raleigh Hills Fred Meyer
Shopping Center. Full time receptionist.
Sell your own retail. Two months free rent.
Shear Pleasure Hair Design. (503)297-3305
or (503)557-8516 Clientele preferred.
BEAVERTON -- LEASE STATION
AVAILABLE ~ One station available -- full
or part time. Close to Washington Square.
Fun, but professional well-established shop.
Good parking. Need your own clientele. Sell
your own retail. (503) 626-7077
Click Here>
$
PRIVATE HAIR STATIONS
AVAILABLE AT SHEARS AHEAD
IN TIGARD ~ One full-time and one
part-time station available. Very accessible,
between I-5 and 217. Sell own retail. Have
clientele. First month 1/2 price. Call Jack
(503)245-1381
STYLIST PART TIME LEASE OFFER
~ Part time lease available at Firefly Atelier in
downtown Vancouver....affordable part time
plus...please call 360.696.1111 and ask for
Bonnie. Great salon that is education driven....Check
us out at www.fireflyatelier.com
...We will look forward to hearing from you.
BEAVERTON - PRIVATE STATIONS ~
P’zazz Salon in Beaverton has one part time
and one full time station available. P’zazz offers
private stations with plenty of individual
retail space, reception six days a week, 19 positive
and talented stylists and great location.
Must have clientele. Rare opportunity, call
immediately 503-531-7900 ask for Dawn.
HAIR STYLIST STATION & FACIAL
ROOM FOR LEASE AT EDMONDS SA-
LON ~ Station for lease at Stay In Style Beauty
Salon located at Edmonds ,WA. Full or part
time. Facial room available for an esthetician or
massage therapist. Move in bonus - 50% off for
two months!!!!!!!!!!! Please call 206-218-6172
or email at annapolonsky789@yahoo.com
LAKE OSWEGO 2 NEW OPENINGS
FOR LEASE STATION in a full service
salon that offers - full time receptionist
and towel service. 1st month complimentary
with an incentive if you fill the other
chair with a friend. Check out our website
at PicassoArtisticSalon.com Contact Kerry
(503)636-8758
REFERRAL BONUS ~ FULL/PART
TIME LEASE STATION AVAIL-
ABLE~ Upscale Pearl District Salon is
looking for talented stylists. GREAT location,
friendly and professional salon with
lots of amenities. A REFERRAL/FINDERS
BONUS is offered to anyone who’s referral
joins Symmetry Salon. Contact Cheryl
503-502-3173
STATION FOR THE LEASE ~ Station
for lease at The Bob Shoppe llc in Woodburn.
Looking for a fulltime hairstylist with clientele.
Contact Lynette @ (503)-981-4090
EXCITING OPPORTUNITIES @
BELLA SALON FOR HAIR STYL-
ISTS & RECEPTIONIST ~ Two hair
stations are available. We are looking for
experienced and talented stylists to join our
team. We include a receptionist, towel services
and an online scheduling system you
can access from home. We seek to provide
a professional, upscale, and comfortable
work environment for all of our stylists. We
are also looking for a full time Receptionist
with excellent phone and customer services
skills. If u feel you fit this description please
contact Noushin at 503-524-2606
SALON MOXIE DOWNTOWN VAN-
COUVER ~ Room with sink available for
lease. Our full time massage therapist is moving
out of state. Monthly rent is $560. Must be
team oriented, manage own business. Visit us
on the web @ www.salonmoxie.vpweb.com.
Email Celinda @ iduhair2@comcast.net We
are located at 1019 Main St., Vancouver, WA
98660 360-567-1728
DOWNTOWN VANCOUVER-LEASE
OPPORTUNITY ~ Small salon looking
for LMP, Esthetician, and a part time nail
technician. Quiet and Relaxing atmosphere.
Hard wood ceiling and floors. FREE PARK-
ING! Reasonable rent. Must see to appreciate.
Serenity Wellness and Nails 360-693-7777
www.serenitywellnessandnails.vpweb.com
facebook link on our website.
STATION FOR LEASE ~ Chair for Rent
in Upscale North West Portland Salon – Excellent
opportunity for the established hair
stylist. Give your artistry extra cachet! Share
space with nationally renowned educator and
hair designer Jack Leighan. Rent a chair in
this elegant and intimate salon, well situated
adjacent to the Pearl. Quiet street with convenient
customer parking. Make your own
hours. $700/mo. Contact: 360.359.3130.
Visit: http://www.studiomilano.biz
PAUL MITCHEL FOCUS SALON,
LEASING ~ Sexy, Swank, New Paul
Mitchel Focus SALON, Leasing Now! In
St Johns Lombard. Color Classes, Cutting
Classes Great retail 503-289-0133
www.SalonBorealis.com ask for Michael
$125.wk, just do it! (503) 289-0133
FULL & PART TIME STATION FOR
LEASE HAWTHORN BLVD. PORT-
LAND ~ Full & Part time Station for lease
on Hawthorne for the established Stylist with
clientele We offer a great location with high
foot and vehicle traffic, with elegant spacious
stations to sell your own retail. Back bar and
towel are provided, with a Facial / Waxing
room available. 503-235-4241
FREE TRIP TO MEXICO 5 stations for
lease. $400 each. Sign a lease for 12 months
and receive a free trip to Mexico. 3061 W 11th,
Eugene Oregon. (503) 869-2926
ADVANCED HAIRCARE PRODUCTS
FIND ALL THESE ITEMS AND MORE AT...
www.mareeandre.com
orderss@sbcglobal.net
1-800-542-7008
The Famous
Pincomb
Also Available in:
Spanish, French,
Portuguese,
& german
Click Here>
Bac-Stat
Inner Set
Pocket
Color Wheel
Peroxide
Wheel
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DVD & Book
Corrective
Color Wheel
12 | MAY 2013 | NORTHWEST STYLIST & SALON

www.mysalonsoftware.com
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great Clips in oregon
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If you are a dynamo stylist with great
people skills, call for a confidential
interview today. 360-721-5254
SALON DOBLER SWAILS ~ Has
Lease station available for full-time
Hairdresser. Great Tigard location, Friendly
and Professional atmosphere, light filled,
Plenty of parking, Move-in incentive. Please
call (503) 545-5807
SALARY / COMMISSION
FT/PT EXPERIENCED STYLISTS &
ESTHETICIAN ~ Join our upscale Pearl
District salon! Celebrating our 15th year,
award winning space, free guest parking,
quality front desk staff, clean environment,
e-newsletter, salon iPads, Goldwell/KMS
continuing education. Fun, low drama,
professional staff includes four on staff educators.
Must have clientele. Check out our
website www.urbacahairsalon.com or email
info@urbacahairsalon.com (503) 241-5030
STYLISTS & SALON MANAGE-
MENT needed for fast-paced hair salons
in Medford, Grants Pass, & Klamath Falls.
Hourly wage, bonus, commission, benefits,
paid advanced training, clientele provided
(541)891-2811
EVOLUTION HAIR DESIGN ~ Are you
looking for a salon where you and your clients
can be part of an experience? We are looking
for a stylist with minimum 3 years’ experience
who is ready to be part of our team. Commission,
monthly education, and many client
amenities. Visit us 909 SW 16th Ave in Portland.
(503) 222-5928
SHOPS FOR SALE
GRESHAM SALON ~ Gresham Salon
turnkey pristine condition. Lots of extras
& everything included. Excellent lease-low
overhead $22,995. Will consider terms Contact
Paul 503-998-7130 Sharon 503-799-5453
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Call 1-800-586-4783
www.mysalonsoftware.com
FULL SERVICE SALON FOR
SALE IN WEST VANCOUVER ~
Beautiful 4 station Salon with two spacious
private rooms for sale. Excellent location near
exit 5. Most furnishings stay such as 4 contemporary
hair stations and matching carts,
2 shampoo bowls (negotiable), nice kitchen/
dispensary, furnished reception area with
desk, 4 chairs and shelving. Must see to appreciate!
Asking $7k Xanadoux@aol.com (360)
635-3007
EDUCATION
LEARN NEW TECHNIQUES
THROUGH DVD’S/ VIDEO
STREAMING - FREE CATALOG!
Check out our award-winning instructional
videos on Hair cutting (w/sheers, clippers,
& razors), Styling, Coloring & Updo’s;
Makeup; Facials; Manicures & Pedicures;
Waxing & Hair Removal; Massage; and
Spa & Body Treatments. 800-414-2434 ~
www.VideoShelf.com. DVD’s ~ Video
Streaming.
NEW EQUIPMENT
ELEGANT NAIL SUPPLY: We wholesale
and retail New & Used Salon Equipment,
Salon Furniture and all brand-name products
OPI, IBD, Gena, Creative, LaPalm…
We offer online continuing education. Please
visit our website for more information:
WWW.ELEGANTNAILSUPPLY.COM
Phone: (513) 733-3666 or 1-888-308-6308
USED EQUIPMENT
HAIR STYLIST STATIONS ~ Stylist Stations
-Two Sided Stations Include Cupboards
on each side and a Glass Shelf and in Excellent
Condition. $300.00 Firm. (360) 601-5486
Even More for our Readers...
ä Online Alternatives
In an effort to embrace a digital medium and give our readers an eco-friendly alternative
to our print issue, the Stylist Newspapers offers an interactive digital edition on our website.
You can view an entire issue, page by page, on your computer or mobile device. As an added
advantage, you can click right on an ad and go directly to that company’s website.
Now, to provide even more for our readers, we are featuring an additional selection
of articles only available online. Read below for a preview of these articles and go to our
website to view the entire story at www.nwstylist.com/onlinenews.
Florida Stylist Premieres in May with Online-Only Digital Issue
The Stylist Newspapers are excited to announce the addition of a new publication to our
group of industry-leading professional beauty trade publications for the state of Florida. The
Florida Stylist will be an online-only digital publication emailed to over 100,000 salons and
cosmetologists in Florida each month.
> Read the rest of the story online at www.nwstylist.com/onlinenews
Licensure Is the Name of the Game by Fred Jones
If you’ve been reading any industry news the past couple of years, you’ve probably heard
of various state legislatures considering delicensing the beauty industry. You have probably
asked yourself: what gives with that stupid idea? This column is meant to shed light on this
very real threat to our industry and provide you with some conceptual tools to help defend
against it.
> Read the rest of the story online at www.nwstylist.com/onlinenews
Give Your Mature Clientele Some “Thin-spiration” by Jenny Hogan
Have you noticed your mature clients’ hair is thinning, has less volume, or is lacking
luster? If so, now is the perfect time to give them some “thin-spiration” with the newest
technologies for healthy hair treatments. Laser Hair Loss Therapy combined with professional
healthy hair products offer clinically proven solutions to stop hair loss and regrow
hair. Now, with the right haircare expertise, you can offer your mature clients a variety of
thinning hair solutions to help them achieve fuller, thicker looking hair.
> Read the rest of the story online at www.nwstylist.com/onlinenews
Service for Advanced Seniors by Jerry Tyler
So much of what is offered in our industry is focused on the different generational
demographics. The fastest growing demographic in our country are those people who are
living longer and enjoying their senior years. Some are octogenarians (80+) who lived
through World War II, the cold war and transitioned through the societal reforms that
marked the 60s. Their children are the baby boomers.
> Read the rest of the story online at www.nwstylist.com/onlinenews
Setting Employees Up To Win by Neil Ducoff
Some employees try their best to deliver what they perceive they were charged to do and
get chewed out when their performance doesn’t match unspoken expectations. Others give
it half an effort knowing they can’t win. The end result is always a demoralized team and
de-powered culture that is capable of so much more.
> Read the rest of the story online at www.nwstylist.com/onlinenews
Student Day of Success a Success
Bella Institute School of Cosmetology held its “Student Day of Success” recently with
contributions from cosmetology professionals. The school offered its thanks to Eric Nelson,
Perfect Look Salons, Magnum Opus, The Modern Man Barbershop, Dermalogica, PCA,
Ilusions Salon, Sports Clips, Venus Allure Salon, A Cut Above, Cosmoprof, Sallys Beauty
Supply, Shears Logic, Annastasia Salon, JCP, Great Clips, Regis, Rudys Barbershop, Sidlab,
Zebra Salon OHLA, and the NW Stylist. Bella Institute School of Cosmetology appreciated
how everyone shared their knowledge with its students and the positive environment in
which it was delivered.
> Read the rest of the story online at www.nwstylist.com/onlinenews
NORTHWEST STYLIST & SALON | MAY 2013 | 13

ä Gray, Gray, Go Away —
The Mane Objective
Marco Pelusi
Keep Your Clients Here to Stay
As hair professionals and business owners,
we are constantly seeking new demographics
and looking for more business from our
existing demographics. Let’s face it, we want
new clients that need us, and need us for life.
One focused target is the maturing
clientele. This target base covers a wide
spectrum of both men and women alike who
are experiencing the onset or continuation of
gray hair growth and regrowth.
This targeted demographic may also have
more established wealth, therefore, enabling
them to become reliable paying and returning
clients. Once you’ve performed a service that
changes someone’s graying hair to create a
more youthful appearance or feeling, you’ve
got a client for life.
The color business is often built on a
graying client base. No one wants to feel as
though they are aging. Step into the world of
anti-aging marketing that you see all around
you and market your hair services and salons
to the more mature client.
Educate your graying client base on the
color options you or your salon has to offer.
It’s a win-win for you both -- you are looking
to change the nature of graying hair, create
more service dollars for yourself, as well as
increase client loyalty -- your client is looking
to cover gray hair, look and feel younger, and
find a quality haircolorist and location.
Your color options will depend on how
much gray a client has and how much gray
they wish to cover. If they have a small
percentage of gray or if they want only a
gray blending effect, you can offer a demipermanent
hair color service which will fade
gradually over six weeks or so. If they have
Click Here>
a very high percentage of gray and/or wish
to completely cover the gray, or prefer to go
lighter than their natural color, you’ll need
permanent hair color.
Remember, you can always refresh both
the mid- shaft and ends of the hair with a
demi-permanent formula while still using a
permanent one at the scalp area. This adds
shine and creates a healthy appearance on
the graying hair. Also, don’t overlook the
graying male clientele in your targeted base.
Be creative with lowlighting for your graying
male clients, and/or demi-permanent coloring
as well. Be willing to generate additional
services and possible business-generating
promotions in this fashion.
For graying clients that seek your color
services who have fine, flat, or thinning hair,
suggest styling tips to add volume. You can
create retail sales opportunities for yourself and
your business while solving needs for these
clients.
It could be as simple as adding a root-lift
product or perhaps a more complete styling
lesson involving how to utilize hot rollers
with proper gels and/or sprays. Most clients,
especially as their hair changes with more
gray, don’t know how to properly style their
finer, graying hair.
It is these kinds of offerings and more that
bring clients back to you and your location,
and can affect your book or your bottom
line. By targeting graying mature clientele
and offering color, styling, and conditioning
services and products to meet their needs,
you can literally change the look and health
of your graying clients’ hair, leaving them
feeling younger and more positive. And, who
wouldn’t come back for more of that?
Marco Pelusi is globally recognized as a leading haircolor authority,
platform artist and educator, and celebrity haircolorist. Pelusi created
the Marco Collagen Color Guard HairCare System, the collagen system
developed for color and chemically treated hair. Marco is available for
one-on-one intensive color training at his studio. For more information, visit
www.marcopelusi.com.
READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE!
View this article and more at www.stylistnewspapers.com
Esthetics Education
• Medical Esthetics Classes • IPL and Laser Therapies
• Post Graduate Master Esthetics Training
and Supplies...
• Cirepil Waxes and Heaters • Table Paper
• Gloves • Applicators • Hovan’s Gold • Bikini Saver
• Sticky Feet for Spray Tanning
• Clean & GREEN EPA® Antimicrobials
www.estheticsnw.com 888-561-8068
MAY 2013
4: NCEA presents National Esthetic Teacher Training, Arlington,
TX http://ncea.tv/national-esthetic-teacher-training
5-6: The Intl Congress of Esthetics and Spa, Dallas, TX 1-800-
471-0229 www.LNEONLINE.com
5-6: The Makeup Show New York themakeupshow.com
5-6: ABA Canada, Vancouver www.abacanada.com
5-6: Cosmoprof Beauty presents Baltimore Fashion Focus,
Baltimore, MD www.fashion-focus.net
16-19: The Aesthetic Show, Las Vegas www.aestheticshow.com
17-19: The Beauty Show, Las Vegas www.aestheticshow.com
18-19: Electrologists’ Association of CA Symposium. Ontario,
CA (714) 526-0313, electrologycalifornia.org
18-20: The SalonCentric Myrtle Beach Show, Myrtle Beach, SC
www.saloncentric.com
19: California Cosmetology Assoc. presents Cosmo Expo Educational
Symposium, Redding, CA 1-800-482-3288 www.the-cca.com
19-20: 2013 International Trichology Conference, San Antonio,
TX 210-393-0400
19-21: International SalonSpa Business Network ISBN 2013
Conference, San Antonio, TX , www.salonspanetwork.org/
19-20: Image Expo, Houston, TX www.theimageexpo.com
877.219.3976
JUNE 2013
1-3: Premiere Orlando International Beauty Event & Premiere
DAYSPA conference, Orlando, FL www.premiereshows.com
9: Rosie’s Skin Care presents The Pacific Northwest Waxing Extravaganza,
Portland, OR www.mywaxinglcass.com 541-730-6791
9: State/RDA Promart presents Discover Texas 2013, San Antonio,
TX www.state-rda.com 512-670-2442
9-10: American Board of Certified Haircolorists 13th Annual
Energizing Summit, Los Angeles, CA www.haircolorist.com
9-10: The Makeup Show Chicago themakeupshow.com
13-14: Empire Education Group presents Future Professionals
Expo, Hershey, PA www.futureproexpo.com
13-15: Beauty Eurasia, Istanbul, Turkey, www.beautyeurasia.com
22-23: Intn Makeup Artist Trades Show London imats.net
22-24: IBS Las Vegas, www.ibslasvegas.com
22-24:Intl Esthetic, & Spa Conf, Las Vegas www.iecsc.com
30: ABCH American Board of Certified Haircolorists Examination
for Certification, Los Angeles, CA www.haircolorist.com
JULY 2013
13-14: PBA Beacon 2012 Las Vegas, NV probeauty.org/beacon/
13-16: PBA Beauty Week Las Vegas probeauty.org/beautyweek/
14: ABCH American Board of Certified Haircolorists Examination
for Certification, Dallas, TX www.haircolorist.com
14: PBA presents Regional Salon Summit, Las Vegas, NV
www.probeauty.org/rss2013
14: NAHA Awards 2013 Las Vegas, NV probeauty.org/naha/
14-16: Cosmoprof North America, Las Vegas, NV
www.cosmoprofnorthamerica.com
MAY 2013
13: Professional Hair Extensions Training by SHEE Consultants.
Hair Weft Techniques. 425.493.2521 sandy@sheeconsultants.net
13: Eugene Beauty presents Light Elegance Level I/Art, Eugene,
OR 800-452-2620 www.eugenebeauty.com
13: Tracy Power presents Sugaring Certification, Seattle, WA
www.powerupspa.com 206-306-4597
13: Salon Services presents Brocato Balayage & Cutting, Boise,
ID www.salonservicesnw.com 800-251-4247
13: Salon Services presents Kevin Murphy Kit.Class, Bend, OR
www.salonservicesnw.com 800-251-4247
13: Salon Services presents Keune Masters, Renton, WA www.
salonservicesnw.com 800-251-4247
19: NovaLash Basic Training Seminar, Portland, OR
http://www.novalash.com/certifications.html
20: Salon Services presents Brazilian Blowout Roadshow,
Spokane, WA www.salonservicesnw.com 800-251-4247
20: Professional Hair Extensions Training by SHEE Consultants.
Strand by Strand. 425.493.2521 sandy@sheeconsultants.net
20: Eugene Beauty presents OPI Pampered Pedi’s Pedicure
Class, Salem, OR 800-452-2620 www.eugenebeauty.com
20: Tracy Power presents Lash Extension Certification, Seattle,
WA www.powerupspa.com 206-306-4597
27-28: International Makeup Artist Trades Show (IMATS)
Vancouver, BC, Canada imats.net
AUGUST 2013
18: ABCH American Board of Certified Haircolorists Examination
for Certification, Boston, MA www.haircolorist.com
24-26: Face & Body Northern California Spa Conference & Expo
San Jose, CA faceandbody.com/california
25-26: Nail Tech Networking Event of the Smokies, Gatlinburg,
TN www.nailtechevent.com
SEPTEMBER 2013
8: ABCH American Board of Certified Haircolorists Examination
for Certification, Seattle, WA www.haircolorist.com
8-9: World’s Fair Austin, TX armstrongmccall.com
9: PBA presents Regional Salon Summit, Boston, MA
www.probeauty.org/rss2013
22-23: The Makeup Show Berlin themakeupshow.com
21-22: International Makeup Artist Trades Show (IMATS)
Sydney, Australia imats.net
28: NCEA presents National Esthetic Teacher Training, Long
Beach, CA http://ncea.tv/national-esthetic-teacher-training
28-29: The Makeup Show Orlando themakeupshow.com
29-30: The Intl Congress of Esthetics and Spa, Long Beach, CA
1-800-471-0229 www.LNEONLINE.com
OCTOBER 2013
4-8: Global Spa & Wellness Summit, Jaipur, India
www.globalspaandwellnesssummit.org.
6-7: Premiere Beauty Classic Columbus, OH premiereshows.com
13: ABCH American Board of Certified Haircolorists Examination
for Certification, Washington, DC www.haircolorist.com
18-21: 6th Annual NW Nailtech Retreat, Vashon Island, WA,
www.nwnailtechs.com
26: NCEA presents National Esthetic Teacher Training, Philadelphia,
PA http://ncea.tv/national-esthetic-teacher-training
26-28: SalonCentric Centricity Show, Orlando, FL
www.saloncentric.com/education/centricity/
27-28: The Intl Congress of Esthetics and Spa, Philadelphia, PA
1-800-471-0229 www.LNEONLINE.com
NOVEMBER 2013
3: ABCH American Board of Certified Haircolorists Examination
for Certification, Atlanta, GA www.haircolorist.com
3-4: Midwest International Salon & Spa Expo, Rosemont
(Chicago area), IL probeauty.org/ISSE
9-10: International Makeup Artist Trades Show (IMATS) Toronto,
Canada imats.net
JANUARY 2014
25-27: Long Beach International Salon & Spa Expo, Long Beach
Convention Center probeauty.org/ISSE
20: Salon Services presents Davines A New Colour, Renton, WA
or Portland, OR www.salonservicesnw.com 800-251-4247
20: Ed Wyse Beauty Supply presents Babe Hair Extension Class,
Beaverton, OR www.edwyse.com 800-926-0852
20: Exclusive Salon Products presents The Affinage Project,
Mukilteo, WA and Portland, OR www.exclusivesalonproducts.com
JUNE 2013
2-3: Cinderella Hair presents 2-Day Classic Bond Seminar, Bellevue,
WA, CA800-332-9246 www.cinderellahair.com
3: Ed Wyse Beauty Supply presents GelColor by OPI Hands-On
Class, Tacoma, WA www.edwyse.com 253.475.2454
3: FREE Hair Extensions Demo by SHEE Consultants, Mukilteo
WA 425.493.2521 sandy@sheeconsultants.net
4: Cinderella Hair presents 1-Day I-Hair, T-Hair and Hair Strips
Seminar, Bellevue, WA 800-332-9246 www.cinderellahair.com
9: Rosie’s Skin Care presents The Pacific Northwest Waxing
Extravaganza, Portland, OR www.mywaxinglcass.com 541-730-6791
9: Ed Wyse Beauty Supply presents O&M MINERAL.CCT
LAUNCH, Beaverton, OR www.edwyse.com 800-926-0852
10: Ed Wyse Beauty Supply presents O&M MINERAL.CCT
LAUNCH, Seattle, WA www.edwyse.com 206-623-0560
10: Professional Hair Extensions Training by SHEE Consultants.
Hair Weft Techniques. 425.493.2521 sandy@sheeconsultants.net
Educational events are listed free as space allows. To have your event listed, please email to
lisa@stylistnewspapers.com or mail to Stylist Newspapers, P.O. Box 657, Banks, OR 97106.
For more information call (503) 297-7010 x204.
14 | MAY 2013 | NORTHWEST STYLIST & SALON

ä WHAT’S NEW IN THE MARKET
1. Scalp BB Anti-Aging Products Fight Hair Loss
Therapy-G breaks through with new Scalp BB anti-aging shampoo and Scalp BB anti-aging conditioner.
Therapy-G is the most technologically advanced hair loss and hair thinning treatment system.
In addition to patented Tryptobond Guard attaching to each hair shaft and designed to protect hair
from sun’s UV damage, breakage, color and tonality changes and surface damage; New Therapy-G Scalp
BB anti-aging products also contain Excellmat Tripeptide Complex featuring a combination of age defying
clinically proven peptides - Matrixyl, Argireline and Capixyl. The peptides target the main causes of hair
loss to help stimulate cell renewal and collagen production and strengthen the elasticity and structure of
the scalp to help reverse the aging process.
The antioxidant rich and sulfate free color protecting formulas create body and volume. - And it does it
with no dry hair or itchy scalp whatsoever. For information visit www.TherapyG.com or call 888.367.4251.
2. Highlight Hair with Golden Bronze Color
Kevin.Murphy introduces Color.Bug in new Shimmer hue, giving locks instantaneous golden bronze
highlights with temporary hair color. Shimmer joins existing shades Pink, Purple, Orange, White, and
Neon, which can be swiped onto hair for quick color application, then easily washed out.
“Shimmer.Bug is an exciting new addition to the Color.Bug line,” explains Kevin Murphy, stylist and
founder of Kevin.Murphy. “The golden bronze hue yields multi-dimensional highlights without the commitment
of permanent color. From the outer coppery metallic packaging to the inner bronze pressed powder,
everything about this new product shouts glam and glitz. For golden highlights on dark hair, or to add
radiance to lighter or red tones, Shimmer.Bug is quick and convenient. Simply wipe on, then wash out!”
Shimmer.Bug is meant for onetime use and washes out with shampoo. Results will vary depending on
hair color. For very blonde or chemically-dehydrated hair, use a deep conditioner before applying.
All Kevin.Murphy products are biodegradable, paraben-free and sulphate-free and contain essential
oils that act as bio-catalysts, performing natural regenerative, moisturizing and strengthening functions.
For more information on Kevin.Murphy or to find a local distributor, visit www.KevinMurphy.com.au.
In the Northwest contact Salon Services and Supplies at www.salonservicesnw.com or call 425 251 8840.
3. New and Innovate System for Hot Towels
Traditionally, estheticians have relied on water bowls and sponges to remove product during a facial.
This, in some cases, can be messy and lead to build up of bacteria in your water bowl.
The BeautyPro Hot Towel Steamer is a space saving and portable alternative to traditional cabinets. No
more trips back and forth to the sink as you do not need to pre-soak your towels. Simply place dry, rolled
towels into the chamber, add water to the base and turn on fifteen minutes before you need your first towel.
Cabinets run all day long and not all towels get used so this energy efficient unit is only on when you
need it, running at a third of the power of the average cabinet at just 400 watts.
The unit regulates the temperature to maintain the heat and turns off automatically when the water
runs out. Ideal for estheticians, spas, mobile therapists and barber shops offering traditional wet shaves
with hot towels. For more information visit www.beautypro.com or call 855-642-0590
4. Client’s Color Always Looks Salon Perfect
Rashell Cosmetic Masc-A-Gray covers gray roots instantly, so your client’s color always looks
salon-perfect! Masc-A-Gray dries in a minute and stays on until shampooed out. Easy to apply and waterresistant
never flakes or stains! Also excellent for mustaches and beards! Now available in twelve colors.
For more information call 800.984.7600 or visit www.rashellcosmetics.com
5. First No-Fear Shear for Cutting Extensions
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Professional hair extensions leader easihair pro just took away the stylist’s fear of cutting extensions.
The Eliminator is the first shear on the market designed expressly for hair extension blending rather than
extensions cutting -- and the ‘shear fear’ that goes along with it among many stylists.
The new Eliminator Shear gets its name from eliminating fear of taking too much weight out of the
hair, creating blending’ lines’ and making costly mistakes.
This first-of-its-kind ‘forgiving’ shear is designed with a low reduction rate which allows the stylist to
blend and layer extensions into the client’s own hair for a seamless look. The reduction rate is how much
hair is removed with every cut. The Eliminator’s 10%-15% (most thinning shears have a reduction rate of
30%-50%) means less hair removed and more stylist control and confidence.
Manufactured in Japan, The Eliminator Shear from easihair pro is made of high-grade Japanese steel
and is double-sided, one side serrated and the other straight-tooth. The Eliminator’s hand-crafted 3-serrated
blade (30 teeth) creates the perfect vortex when cutting at an angle and allows for a softer edge when
blending hair (unlike traditional texturizing shears).
For more details, visit: www.easihairpro.com or phone toll-free: 855-704-4100.
Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind
at editor@stylistnewspapers.com or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.
NORTHWEST STYLIST & SALON | MAY 2013 | 15

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