Thinning Hair - Stylist and Salon Newspapers
Thinning Hair - Stylist and Salon Newspapers
Thinning Hair - Stylist and Salon Newspapers
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Fat Profits from<br />
<strong>Thinning</strong> <strong>Hair</strong><br />
by Craig Black<br />
Let’s face it; we take a risk by going into<br />
business. And we really take the risk, going<br />
into the hair business in order to make money.<br />
However, we also go into the hair business<br />
to help others by providing a valuable service.<br />
There is no hair issue that is more<br />
emotionally devastating to a person than losing<br />
one’s hair. Surprisingly, it is far more common<br />
than we realize. It is estimated that 70 - 80 million<br />
people in the U.S. suffer from thinning<br />
hair. Offering a solution to clients who suffer<br />
from thinning hair is emotionally satisfying, as<br />
well as financially rewarding.<br />
The hair loss industry in the U.S. today<br />
generates about five billion dollars per year.<br />
Yes, that is billion, with a “B.” My question to<br />
you is, how much of that did you get this year?<br />
The money is being spent, so shouldn’t you be<br />
getting your share?<br />
Every salon has clients that want<br />
thicker, healthier-looking hair <strong>and</strong> Laser <strong>Hair</strong><br />
Enhancement does just that. The laser hood<br />
contains low-level laser lights that stimulate<br />
the scalp <strong>and</strong> hair to enhance the appearance.<br />
The rules <strong>and</strong> regulations for nearly every<br />
state’s Cosmetology Board expressly provides<br />
for the use of electrical appliances to stimulate<br />
the scalp <strong>and</strong> hair as a revenue producing<br />
service. (Make sure <strong>and</strong> check with your states<br />
regulatory department to confirm.) This is part of<br />
the practice of our trade <strong>and</strong> the laser is the<br />
most technically advanced equipment that can<br />
provide this service. Laser <strong>Hair</strong> Enhancement<br />
will create a new service category in your<br />
salon, <strong>and</strong> bring in a new source of income.<br />
So, why aren’t there more lasers in salons?<br />
Until recently, the cost of a laser was out of the<br />
price range for most salons. However, just like<br />
computers <strong>and</strong> cell phones, high-tech cosmetic<br />
lasers have become more powerful <strong>and</strong> have<br />
dropped in price.<br />
In your salon, clients can receive a 30-<br />
minute laser service twice a week. The average<br />
fee for the service is $200 to $300 per month,<br />
<strong>and</strong> since the laser uses no supplies, there is a<br />
high profit per service. Here is the best part,<br />
the laser works while you do something else.<br />
Google shows it has over 402,000 searches<br />
for “hair thickening products.” Think of all the<br />
money being spent for shampoos, mousses,<br />
sprays <strong>and</strong> gels designed to create fuller looking<br />
hair, as well as for new products designed<br />
to improve “hair retention.” People in your<br />
community are spending good money in the<br />
search for better looking hair.<br />
You can get fat profits from solving thinning<br />
hair problems, but only if you provide a<br />
solution that really works <strong>and</strong> low-level lasers<br />
have been clinically proven to do just that.<br />
For more information visit www.salonlasers.com or call Craig Black at<br />
866-646-9050.<br />
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NORTHWEST STYLIST & SALON | OCTOBER 2010 |