Thinning Hair - Stylist and Salon Newspapers

WHAT’S NEW IN THE MARKET
1. Restore Hair’s Resiliency with La-Brasiliana
La-Brasiliana Zero Keratin Treatment with Collagen is a revolutionary process that transforms hair.
Keratin is the primary protein of the hair, skin, and nails. This natural substance gives hair the ability to
return to its original healthy, shiny, smooth state while collagen improves the elasticity of the hair.
Unlike other products available on the market, La-Brasiliana Zero Keratin Treatment with Collagen
replenishes the condition of the hair without damage or change to the molecular structure. The treatment
can be used on all hair types such as chemically treated hair, colored, permed, relaxed, straightened,
highlighted, and bleached.
The application process takes anywhere from 1.5 to 4 hours depending on the length and thickness
of the hair. It is infused with a 450 degree flat iron, which seals in moisture, hydrates the hair, and creates
a glossy finish. Results are visible immediately after treatment is completed. The results last two to four
months; the treatment dissipates gradually as hair is shampooed. As clients repeat the treatment every two
to four months, they will be able to observe a continuous improvement of their hair.
For more information call 1-800-519-2309 or visit www.la-brasiliana.com.
2. Permanent Hair Color Without Ammonia
Z.One Concept introduces a line of permanent hair color without ammonia. Delicate Permanent
Color Oil with its complex organic oil formulation increases shine and color retention. Through the
organic complex the hair will be more hydrated, healthy and soft.
Delicate Permanent Color Oil is a conditioning permanent color that gives total grey coverage and
because of the fragrance makes the coloring treatment a pleasant experience. The color and tones are true
and intensive, leaving the hair hydrated, soft and shiny.
Z.One Concept has created a personalized organic innovative complex, called “2O4 organic complex”.
A mix of four organic oils (Brazil nut oil, kendi oil, nyamplung oil and sunflower oil) which nourish the
hair fully, during and after the processing time. The “2O4 organic complex” works inside and outside the
hair, strengthening and protecting hair structure and rebalancing hair hydration. The result is uniform and
bright colors, and soft, nourished and silky hair.
For more information visit Z.One Concept at www.z-oneconcept.com or call (973) 396-2654.
3. Curl Perfected
L’anza launches Healing Style Curl Define, a lightweight cream that enhances texture and smoothes
curls. Curls are perfectly aligned and frizz-free with renewed bounce and luster.
Utilizing L’anza’s exclusive Keratin Healing System, triple UV Protection (UVA, UBC & UVC) and
thermal protection up to 500˚ F, Curl Define heals, seals and protects hair resulting in resilient soft curls.
L’anza is a leading manufacturer of quality haircare products and is the only company offering products
that heal, seal and protect the hair. L’anza products are free of all animal by-products and are never tested
on animals. For more information visit www.lanza.com or call 1-800-423-0307.
4. Create an Instantly Gorgeous, Sun-Kissed Look
Fake Bake Bronze on the Glow is a wash-off cosmetic tanning product for the entire body, including
the face. Bronze on the Glow is the easiest way to create an instantly gorgeous, sun-kissed look that will
last all day. It does not contain any self-tanning agents so once removed, skin will appear as it did before
application.
Bronze on the Glow is suitable for all complexions and ideal for covering irregularities in skin tone
to create a natural-looking, streak-free tan. Fake Bakes 360 degree nozzle provides a continuous spray that
works at any angle. The fast-drying aerosol is transfer resistant and will not clog pores.
Fake Bake Bronze on the Glow is an organic based, cosmetic tan with subtle shimmer perfect for
special occasions, daily use or a quick touch up to an existing Fake Bake tan.
For more information call 1-800-269-9660 or visit www.fakebake.com.
5. Restore Hair Inside Out with Awapuhi Wild Ginger
Heat styling, chemical processing and daily wear and tear can strip hair of vital protein and moisture.
To rebuild, hair must be treated from the inside out. Introducing Awapuhi Wild Ginger, the luxurious
answer to indulge and care for dry, damaged hair.
This new eight-product collection by Paul Mitchell, features natural Awapuhi extract and an exclusive
KeraTriplex complex that repairs damage from the core to the cuticle and transforms strands into pillars of
style and strength.
According to Mintel International, “93% of consumers describe their hair as dry, damaged or colortreated.”
The Awapuhi system is proven to repair this common damage that results from heat styling,
chemical processing and aging, replenishing every strand with vital protein and intense moisture.
John Paul Mitchell Systems, a top manufacturer of salon-only professional hair care products, has been
serving the professional beauty industry for 30 years. For more information visit www.paulmitchellpro.com.
Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind
at editor@stylistnewspapers.com or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.
1
3
Zerran Reform ® Kit
& Iron Special
100% Vegan Natural Hair Straightening System
ZERRAN REFORM ® INTRO KIT WITH FLAT IRON
1 x 8 oz. Absolution Clarifying Shampoo
1 x 8 oz. Sulfate Free Conditioner
1 x 8 oz. Reform Shampoo
1 x 8 oz. Reform Conditioner
1 x 2 oz. Radiant Finish Frizz Control Liquid
2 x 1 oz. Hair Redemption Hair Repair Packets
1 x 8 oz. Hair Redemption Hair Repair
1 x Zerran Reform Flat Iron
Call for information about Zerran Reform
Headmaster Classes in your area (800) 626-1921
4
5
We’re now
on Facebook
NORTHWEST STYLIST & SALON | OCTOBER 2010 | 19
2