Thinning Hair - Stylist and Salon Newspapers

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Smoothing Services: Do You Hear The Boom?! The Mane Objective Marco Pelusi There is an enormous boom in our beauty world right now and it lies with smoothing services. Are you in for the ride? Every successful stylist I know and just about every hair care company has started to offer smoothing treatments. My prediction is that this service and product category could be the growth opportunity of the future. Perhaps the most exciting thing about this service is the simple fact that it attends to quite possibly every single head of naturally curly hair out there. Smoothing systems open up horizons for a hairdresser, allowing them access to clients of all cultural backgrounds. Smoothing also adds a strong option for the many clients who do not wish to receive a full-on straightening procedure, but who are in desperate need of some texturizing assistance. The possibilities are endless. What amazes me about smoothing systems is that tremendous growth has occurred simultaneously with the worst economy in history. This astounds me and intrigues me at the same time. Companies in this category have not only opened, but have also experienced remarkable growth. The huge development in this category affirms my belief our beauty industry may indeed be “recession-proof.” It is fascinating to me that a client will pay several hundred dollars for a smoothing service, even though she is concerned about losing her job. In a way, it is almost as if our clients desire to look even better in response to economic concerns. Smoothing services provide a fabulous ease of styling for many people. I think we need to remind ourselves to focus on meeting our clients’ specific texture needs. If we do this, we will continue to be successful, recession or not. 18 | OCTOBER 2010 | NORTHWEST STYLIST & SALON Are you and your staff having questions about how to proceed with smoothing services? Are you concerned about safety issues? The answer is easy: education, education, education. Every company out there is more than happy to teach you precisely how to perform their smoothing services. Encourage them to train you and your staff as part of their introductory offer. Question them about any possible concerns. It is still a relatively new service, and there is a lot of different information available out there. You need to know what research and development has shown for each company’s product performance, so that you may succeed when working with their products. Make a list of what you and your staff need in order to be successful – and what information or education you need to quell any fears about performing these services. Meet with your top three smoothing service vendor choices, and see what each vendor can do to meet your specific needs. Be proactive. You will be pleased with the results. One of the main mantras I have always touted is as follows: “As stylists, we must be able to offer services that cannot be replicated anywhere else.” If you do it right, it should not be easy for your clients to replicate your smoothing treatment at a neighboring salon. Smoothing services are still an extremely innovative menu item; do not let your competition get ahead of you. Instead, lead the way by offering topnotch smoothing systems. Become educated about all the brands that are available on the market today and make the choice to become involved with one or more of them. It is important to stay ahead of the game. Be a cut above the rest. Marco Pelusi is globally recognized as a haircolor trainer and platform artist. Marco Pelusi Hair Studio, Inc. was named Best Hair Color in Los Angeles 2009 by KTTV Fox11’s “myfoxla Hot List” competition. Pelusi created the Marco Collagen Color Guard HairCare System, the collagen system developed for color and chemically treated hair. For more information, visit www.marcopelusi.com. OCTOBER 2010 1-31: BeautyTech’s 12th Annual Strut Your Stuff Nail Art and Enhancement entry acceptance - www.beautytech.com 15-19 4th Annual NW Nail Tech Networking Retreat @ Camp Burton, Vashon Island, WA 1-877-88-NAILZ www.nwnailtechs.com 16-17: International Esthetics, Cosmetics and Spa Conference IESCS Florida, www.iecsc.com 17-18: Fall Back to Beauty @ The Red Lion in Salem, Oregon - for tickets contact Beauty Bros at 541-451-2767 17-18: Premiere Birmingham 800.335.7469 premiereshows.com 17-18: Strategies High-Performance Front Desk Training, San Francisco, CA 1-800-417-4848 ext. 202 17-18: InSalon 2010, Saint Paul, MN www.insalonpro.com 1-888- 213-0949 17-18: Grand Rapids Salon Forum 2010, Grand Rapids, MI 1-800- 336-2597 www.malys-midwest.com 17-21: Bronner Bros. Seminars by the Sea, Atlantis Resort, Paradise Island, Bahamas www.bronnerbros.com 18: SalonCentric’s RISE Business Forum, Phoenix, AZ www.malys. com/web/shows 1-800-446-2597 18: George Riley’s presents An Exciting Evening with Paul Brown Educators featuring Spencer Lebowitz & Sharon Deardoff, Concord, CA 1-800-303-3630 www.georgerileyspbc.com 24: Beauty School Forum, Barristar Productions, Indianapolis, IN www.barristar.com 800 SHOW-432 24-25: International Congress of Esthetics and Spa, Philadelphia, PA 1-800-471-0229 tradeshow@LNEONLINE.com 24-25: Texas Beauty Show, Dallas, Texas - Convention Center http://www.texasbeautyshow.com/ 24-25: Esthetique Spa Intl, Edmonton, Canada www.spa-show.com 31-11/1: San Juan Beauty Show, www.sanjuanbeautyshow.net 31-11/2: Destination Rejuvenation Fall 2010, Surf and Sand Resort, Laguna Beach, CA (949)716-2723 NOVEMBER 2010 1: SalonCentric’s RISE Business Forum, San Francisco, CA www. malys.com/web/shows 1-800-446-2597 7-8: Eufora International Global Connection, San Diego, CA www.euforaglobal.com 7-8: Exclusive Salon Products presents I.C.O.N. Expo, Bellevue, WA 1-877-377-5386 or www.exclusivesalonproducts.com. OCTOBER 2010 Fast Application Fusion Method Extensions, Classes Every Monday. Call for information (360)420-6939 15: Exclusive Salon Products presents Affinage Creative Color & Techniques Class, Portland, OR www.exclusivesalonproducts.com 17: Salon Services presents Eufora Successful Salon Seminar, Renton, WA www.salonservicesnw.com 18: Maly’s, Redken & Pureology present Design & Color in Style featuring Jody Erickson & Tyson Daniel, Landmark Convention Center - Tacoma, WA www.malys.com 18: Ed Wyse Beauty Supply presents EZ Flow Introduction to Design Nails Hands-On Acrylic Class, Bellevue, WA www.edwyse.com 18: Salon Services presents Eufora Successful Salon Seminar & Marcia Teixeira Train the Trainer, Portland, OR 800-251-4247, x226 or www.salonservicesnw.com 18: Smooth Skin Supply presents Waxing 101 Free Online Class - (877)473-1032 www.smoothskinsupply.com 18: Exclusive Salon Products presents Keratin Complex Smoothing Therapy Certification Class, Seattle, WA www.exclusivesalonproducts.com 18-19: Legend Aesthetic Distribution and Education presents Professional Body Sugaring Certification Class, Auburn, WA (253)569-3336 or amber@legendtrainingcenter.com 19-20: Salon Services & Supplies presents Dermalogica LIVE Professional, Portland, OR salonservicesnw.com 20: Exclusive Salon Products presents Affinage Creative Color & Techniques Class, Seattle, WA www.exclusivesalonproducts.com 24-25: Salon Services present Brocato Razor Cut & Color Workshop, Renton, WA salonservicesnw.com 25: Ed Wyse Beauty Supply presents Axxium Soak-Off Gel Lacquer Hands-On Class with OPI Regional Educator, Tacoma, WA www.edwyse.com 25: Strategies Salon / Spa Business Training & Coaching presents FREE WEBINAR - Social Media Marketing - Don’t Get Left Behind - visit www.strategies.com or 1-800-417-4848 25: Legend Aesthetic Distribution and Education presents Advanced Body Sugaring: Brazilian Class, Auburn, WA (253)569- 3336 or amber@legendtrainingcenter.com 25: Salon Services present Intro to Keune Color, Spokane, WA salonservicesnw.com 7-10: Milady S.O.S. Training Academy, Carlsbad, CA email: delmar.milady@cengage.com or 1-800-998-7498 ext. 2700 8-11: Maly’s Redken Exchange, New York, NY www.malys.com 10-12: Cosmoprof Asia, Hong Kong, www.cosmoprof-asia.com 26-28: Wellness Asia Exhibition, Chennai Trade Centre, Chennai, India www.wellnessasiaexpo.com JANUARY 2011 9-10: Empire and ARROJO present Masters of Beauty Skills Certification Program, Minneapolis, MN MastersOfBeauty@empire.edu 14-22: Nail Those Profits at Sea Cruise, St. Martin, St. Kits, St. Lucia 1-800-809-6623 www.nailthoseprofitsatsea.com 17-18: Beauty Expo USA, Las Vegas www.beautyexpousa.com 29-31: Long Beach International Salon & Spa Expo, Long Beach Convention Center probeauty.org/ISSE FEBRUARY 2011 6-7: Empire and ARROJO present Masters of Beauty Skills Certification Program, Kentucky - MastersOfBeauty@empire.edu 27: Beauty School Forum, Barristar Productions, Kissimmee, FL www.barristar.com 800 SHOW-432 27-28: Day Spa Expo, Las Vegas, NV www.dayspaexpo.com MARCH 2011 6-7: Empire and ARROJO present Masters of Beauty Skills Certification Program, Nashville, TN MastersOfBeauty@empire.edu 6-7: Prof. Beauty London, www.professionalbeauty.co.uk/london 6-8: IBS New York, Jacob Javits Center www.ibsnewyork.com 6-8: International Esthetics, Cosmetics and Spa Conference IECSC New York, www.iecsc.com 12-14: America’s Beauty Show (traditionally Midwest Beauty Show), Chicago, IL www.americasbeautyshow.com 13-14: ABA Canada, Montreal, Quebec www.abacanada.com 18-20: Beauty International’s Worldwide Leading Trade Fair for Professional Cosmetics, Nail, Foot and Wellness Professionals, Düsseldorf, Germany (312)781-5180 www.mdna.com 18-21: Cosmoprof Bologna, Italy www.cosmoprof.com 20-21: Spectrum International Beauty Expo, Los Angeles, CA (310)680-7367 www.spectrumintlbeautyexpo.com 26-28: Midwest International Salon & Spa Expo, Rosemont, IL probeauty.org/ISSE 25: Exclusive Salon Products presents Affinage Creative Color & Techniques Class, Spokane, WA www.exclusivesalonproducts.com 25: Tres Jolie Hair Extension Specialist presents Color and Design, Portland, OR (503)453-3259 www.extensions4hair.net 25: S.H.E. Consultants presents Hands-on Hair Extensions Education & Application, Seattle, WA (425)493-2521 www. sandyshairexpressions.net 27: Beau Monde College of Hair Design is hosting a Day of Education, Portland, OR 503-226-1427 beaumondecollege.com NOVEMBER 2010 1: Salon Services presents Eufora Men’s Cutting, Portland, OR 800-251-4247, x226 or www.salonservicesnw.com 1: Salon Services & Supplies hosts Bruce Conching’s Flourish: Encouraging Personal Mastery, Renton, WA 1-800-251-4247 or email education@salonservicesnw.com 2: Salon Services & Supplies presents Dermalogica Navigation Know-How, Renton, WA salonservicesnw.com 3: Salon Services & Supplies presents Touch Therapies: Reflex Point - Feet and Hand & Arm, Renton, WA salonservicesnw.com 8: S.H.E. Consultants presents Hands-on Hair Extensions Education & Application, Seattle, WA (425)493-2521 www. sandyshairexpressions.net 8: Salon Services & Supplies presents Thermal Body Therapies & Brocato Holiday Glam, Renton, WA; Keune The Art of Reds & Blondes, Portland, OR salonservicesnw.com 9: Salon Services & Supplies presents Touch Therapies: Stress Relief - Back, Renton, WA salonservicesnw.com 14: Salon Services present Meet Kim Vo and Best of Blonding with Kim Vo, Renton, WA salonservicesnw.com 15: Exclusive Salon Products presents Affinage Creative Color & Techniques Class, Seattle, WA www.exclusivesalonproducts.com 15: Tres Jolie Hair Extension Specialist presents Color and Design, Portland, OR (503)453-3259 www.extensions4hair.net 15: Salon Services present Eufora Elite Certification, Renton, WA salonservicesnw.com 15-17: Salon Services & Supplies presents IDI International Skincare Techniques, Renton, WA salonservicesnw.com 21: Salon Services & Supplies presents ChromaWhite TRx, Spokane, Renton, WA salonservicesnw.com

WHAT’S NEW IN THE MARKET 1. Restore Hair’s Resiliency with La-Brasiliana La-Brasiliana Zero Keratin Treatment with Collagen is a revolutionary process that transforms hair. Keratin is the primary protein of the hair, skin, and nails. This natural substance gives hair the ability to return to its original healthy, shiny, smooth state while collagen improves the elasticity of the hair. Unlike other products available on the market, La-Brasiliana Zero Keratin Treatment with Collagen replenishes the condition of the hair without damage or change to the molecular structure. The treatment can be used on all hair types such as chemically treated hair, colored, permed, relaxed, straightened, highlighted, and bleached. The application process takes anywhere from 1.5 to 4 hours depending on the length and thickness of the hair. It is infused with a 450 degree flat iron, which seals in moisture, hydrates the hair, and creates a glossy finish. Results are visible immediately after treatment is completed. The results last two to four months; the treatment dissipates gradually as hair is shampooed. As clients repeat the treatment every two to four months, they will be able to observe a continuous improvement of their hair. For more information call 1-800-519-2309 or visit www.la-brasiliana.com. 2. Permanent Hair Color Without Ammonia Z.One Concept introduces a line of permanent hair color without ammonia. Delicate Permanent Color Oil with its complex organic oil formulation increases shine and color retention. Through the organic complex the hair will be more hydrated, healthy and soft. Delicate Permanent Color Oil is a conditioning permanent color that gives total grey coverage and because of the fragrance makes the coloring treatment a pleasant experience. The color and tones are true and intensive, leaving the hair hydrated, soft and shiny. Z.One Concept has created a personalized organic innovative complex, called “2O4 organic complex”. A mix of four organic oils (Brazil nut oil, kendi oil, nyamplung oil and sunflower oil) which nourish the hair fully, during and after the processing time. The “2O4 organic complex” works inside and outside the hair, strengthening and protecting hair structure and rebalancing hair hydration. The result is uniform and bright colors, and soft, nourished and silky hair. For more information visit Z.One Concept at www.z-oneconcept.com or call (973) 396-2654. 3. Curl Perfected L’anza launches Healing Style Curl Define, a lightweight cream that enhances texture and smoothes curls. Curls are perfectly aligned and frizz-free with renewed bounce and luster. Utilizing L’anza’s exclusive Keratin Healing System, triple UV Protection (UVA, UBC & UVC) and thermal protection up to 500˚ F, Curl Define heals, seals and protects hair resulting in resilient soft curls. L’anza is a leading manufacturer of quality haircare products and is the only company offering products that heal, seal and protect the hair. L’anza products are free of all animal by-products and are never tested on animals. For more information visit www.lanza.com or call 1-800-423-0307. 4. Create an Instantly Gorgeous, Sun-Kissed Look Fake Bake Bronze on the Glow is a wash-off cosmetic tanning product for the entire body, including the face. Bronze on the Glow is the easiest way to create an instantly gorgeous, sun-kissed look that will last all day. It does not contain any self-tanning agents so once removed, skin will appear as it did before application. Bronze on the Glow is suitable for all complexions and ideal for covering irregularities in skin tone to create a natural-looking, streak-free tan. Fake Bakes 360 degree nozzle provides a continuous spray that works at any angle. The fast-drying aerosol is transfer resistant and will not clog pores. Fake Bake Bronze on the Glow is an organic based, cosmetic tan with subtle shimmer perfect for special occasions, daily use or a quick touch up to an existing Fake Bake tan. For more information call 1-800-269-9660 or visit www.fakebake.com. 5. Restore Hair Inside Out with Awapuhi Wild Ginger Heat styling, chemical processing and daily wear and tear can strip hair of vital protein and moisture. To rebuild, hair must be treated from the inside out. Introducing Awapuhi Wild Ginger, the luxurious answer to indulge and care for dry, damaged hair. This new eight-product collection by Paul Mitchell, features natural Awapuhi extract and an exclusive KeraTriplex complex that repairs damage from the core to the cuticle and transforms strands into pillars of style and strength. According to Mintel International, “93% of consumers describe their hair as dry, damaged or colortreated.” The Awapuhi system is proven to repair this common damage that results from heat styling, chemical processing and aging, replenishing every strand with vital protein and intense moisture. John Paul Mitchell Systems, a top manufacturer of salon-only professional hair care products, has been serving the professional beauty industry for 30 years. For more information visit www.paulmitchellpro.com. Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind at editor@stylistnewspapers.com or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221. 1 3 Zerran Reform ® Kit & Iron Special 100% Vegan Natural Hair Straightening System ZERRAN REFORM ® INTRO KIT WITH FLAT IRON 1 x 8 oz. Absolution Clarifying Shampoo 1 x 8 oz. Sulfate Free Conditioner 1 x 8 oz. Reform Shampoo 1 x 8 oz. Reform Conditioner 1 x 2 oz. Radiant Finish Frizz Control Liquid 2 x 1 oz. Hair Redemption Hair Repair Packets 1 x 8 oz. Hair Redemption Hair Repair 1 x Zerran Reform Flat Iron Call for information about Zerran Reform Headmaster Classes in your area (800) 626-1921 4 5 We’re now on Facebook NORTHWEST STYLIST & SALON | OCTOBER 2010 | 19 2

Smoothing Services:<br />

Do You Hear The Boom?!<br />

The Mane Objective<br />

Marco Pelusi<br />

There is an enormous boom in our<br />

beauty world right now <strong>and</strong> it lies with<br />

smoothing services. Are you in for the ride?<br />

Every successful stylist I know <strong>and</strong> just about<br />

every hair care company has started to offer<br />

smoothing treatments.<br />

My prediction is that this service <strong>and</strong> product<br />

category could be the growth opportunity<br />

of the future. Perhaps the most exciting thing<br />

about this service is the simple fact that it<br />

attends to quite possibly every single head of<br />

naturally curly hair out there.<br />

Smoothing systems open up horizons for<br />

a hairdresser, allowing them access to clients<br />

of all cultural backgrounds. Smoothing also<br />

adds a strong option for the many clients who<br />

do not wish to receive a full-on straightening<br />

procedure, but who are in desperate need of<br />

some texturizing assistance. The possibilities<br />

are endless.<br />

What amazes me about smoothing systems<br />

is that tremendous growth has occurred simultaneously<br />

with the worst economy in history.<br />

This astounds me <strong>and</strong> intrigues me at the<br />

same time. Companies in this category have<br />

not only opened, but have also experienced<br />

remarkable growth.<br />

The huge development in this category<br />

affirms my belief our beauty industry may<br />

indeed be “recession-proof.” It is fascinating<br />

to me that a client will pay several hundred<br />

dollars for a smoothing service, even though<br />

she is concerned about losing her job. In a way,<br />

it is almost as if our clients desire to look even<br />

better in response to economic concerns.<br />

Smoothing services provide a fabulous ease<br />

of styling for many people. I think we need<br />

to remind ourselves to focus on meeting our<br />

clients’ specific texture needs. If we do this, we<br />

will continue to be successful, recession or not.<br />

18 | OCTOBER 2010 | NORTHWEST STYLIST & SALON<br />

Are you <strong>and</strong> your staff having questions<br />

about how to proceed with smoothing services?<br />

Are you concerned about safety issues? The<br />

answer is easy: education, education, education.<br />

Every company out there is more than<br />

happy to teach you precisely how to perform<br />

their smoothing services. Encourage them to<br />

train you <strong>and</strong> your staff as part of their introductory<br />

offer. Question them about any possible<br />

concerns. It is still a relatively new service, <strong>and</strong><br />

there is a lot of different information available<br />

out there. You need to know what research <strong>and</strong><br />

development has shown for each company’s<br />

product performance, so that you may succeed<br />

when working with their products.<br />

Make a list of what you <strong>and</strong> your staff need<br />

in order to be successful – <strong>and</strong> what information<br />

or education you need to quell any fears<br />

about performing these services. Meet with<br />

your top three smoothing service vendor<br />

choices, <strong>and</strong> see what each vendor can do to<br />

meet your specific needs. Be proactive. You<br />

will be pleased with the results.<br />

One of the main mantras I have always<br />

touted is as follows: “As stylists, we must be<br />

able to offer services that cannot be replicated<br />

anywhere else.”<br />

If you do it right, it should not be easy<br />

for your clients to replicate your smoothing<br />

treatment at a neighboring salon. Smoothing<br />

services are still an extremely innovative menu<br />

item; do not let your competition get ahead<br />

of you. Instead, lead the way by offering topnotch<br />

smoothing systems.<br />

Become educated about all the br<strong>and</strong>s that<br />

are available on the market today <strong>and</strong> make the<br />

choice to become involved with one or more<br />

of them. It is important to stay ahead of the<br />

game. Be a cut above the rest.<br />

Marco Pelusi is globally recognized as a haircolor trainer <strong>and</strong> platform artist.<br />

Marco Pelusi <strong>Hair</strong> Studio, Inc. was named Best <strong>Hair</strong> Color in Los Angeles 2009<br />

by KTTV Fox11’s “myfoxla Hot List” competition. Pelusi created the Marco Collagen<br />

Color Guard <strong>Hair</strong>Care System, the collagen system developed for color <strong>and</strong><br />

chemically treated hair. For more information, visit www.marcopelusi.com.<br />

OCTOBER 2010<br />

1-31: BeautyTech’s 12th Annual Strut Your Stuff Nail Art <strong>and</strong><br />

Enhancement entry acceptance - www.beautytech.com<br />

15-19 4th Annual NW Nail Tech Networking Retreat @ Camp<br />

Burton, Vashon Isl<strong>and</strong>, WA 1-877-88-NAILZ www.nwnailtechs.com<br />

16-17: International Esthetics, Cosmetics <strong>and</strong> Spa Conference<br />

IESCS Florida, www.iecsc.com<br />

17-18: Fall Back to Beauty @ The Red Lion in Salem, Oregon<br />

- for tickets contact Beauty Bros at 541-451-2767<br />

17-18: Premiere Birmingham 800.335.7469 premiereshows.com<br />

17-18: Strategies High-Performance Front Desk Training, San<br />

Francisco, CA 1-800-417-4848 ext. 202<br />

17-18: In<strong>Salon</strong> 2010, Saint Paul, MN www.insalonpro.com 1-888-<br />

213-0949<br />

17-18: Gr<strong>and</strong> Rapids <strong>Salon</strong> Forum 2010, Gr<strong>and</strong> Rapids, MI 1-800-<br />

336-2597 www.malys-midwest.com<br />

17-21: Bronner Bros. Seminars by the Sea, Atlantis Resort, Paradise<br />

Isl<strong>and</strong>, Bahamas www.bronnerbros.com<br />

18: <strong>Salon</strong>Centric’s RISE Business Forum, Phoenix, AZ www.malys.<br />

com/web/shows 1-800-446-2597<br />

18: George Riley’s presents An Exciting Evening with Paul Brown<br />

Educators featuring Spencer Lebowitz & Sharon Deardoff, Concord, CA<br />

1-800-303-3630 www.georgerileyspbc.com<br />

24: Beauty School Forum, Barristar Productions, Indianapolis, IN<br />

www.barristar.com 800 SHOW-432<br />

24-25: International Congress of Esthetics <strong>and</strong> Spa, Philadelphia,<br />

PA 1-800-471-0229 tradeshow@LNEONLINE.com<br />

24-25: Texas Beauty Show, Dallas, Texas - Convention Center<br />

http://www.texasbeautyshow.com/<br />

24-25: Esthetique Spa Intl, Edmonton, Canada www.spa-show.com<br />

31-11/1: San Juan Beauty Show, www.sanjuanbeautyshow.net<br />

31-11/2: Destination Rejuvenation Fall 2010, Surf <strong>and</strong> S<strong>and</strong><br />

Resort, Laguna Beach, CA (949)716-2723<br />

NOVEMBER 2010<br />

1: <strong>Salon</strong>Centric’s RISE Business Forum, San Francisco, CA www.<br />

malys.com/web/shows 1-800-446-2597<br />

7-8: Eufora International Global Connection, San Diego, CA<br />

www.euforaglobal.com<br />

7-8: Exclusive <strong>Salon</strong> Products presents I.C.O.N. Expo, Bellevue,<br />

WA 1-877-377-5386 or www.exclusivesalonproducts.com.<br />

OCTOBER 2010<br />

Fast Application Fusion Method Extensions, Classes Every<br />

Monday. Call for information (360)420-6939<br />

15: Exclusive <strong>Salon</strong> Products presents Affinage Creative Color &<br />

Techniques Class, Portl<strong>and</strong>, OR www.exclusivesalonproducts.com<br />

17: <strong>Salon</strong> Services presents Eufora Successful <strong>Salon</strong> Seminar,<br />

Renton, WA www.salonservicesnw.com<br />

18: Maly’s, Redken & Pureology present Design & Color in Style<br />

featuring Jody Erickson & Tyson Daniel, L<strong>and</strong>mark Convention<br />

Center - Tacoma, WA www.malys.com<br />

18: Ed Wyse Beauty Supply presents EZ Flow Introduction to Design<br />

Nails H<strong>and</strong>s-On Acrylic Class, Bellevue, WA www.edwyse.com<br />

18: <strong>Salon</strong> Services presents Eufora Successful <strong>Salon</strong> Seminar &<br />

Marcia Teixeira Train the Trainer, Portl<strong>and</strong>, OR 800-251-4247, x226<br />

or www.salonservicesnw.com<br />

18: Smooth Skin Supply presents Waxing 101 Free Online Class<br />

- (877)473-1032 www.smoothskinsupply.com<br />

18: Exclusive <strong>Salon</strong> Products presents Keratin Complex Smoothing<br />

Therapy Certification Class, Seattle, WA www.exclusivesalonproducts.com<br />

18-19: Legend Aesthetic Distribution <strong>and</strong> Education presents<br />

Professional Body Sugaring Certification Class, Auburn, WA<br />

(253)569-3336 or amber@legendtrainingcenter.com<br />

19-20: <strong>Salon</strong> Services & Supplies presents Dermalogica LIVE<br />

Professional, Portl<strong>and</strong>, OR salonservicesnw.com<br />

20: Exclusive <strong>Salon</strong> Products presents Affinage Creative Color &<br />

Techniques Class, Seattle, WA www.exclusivesalonproducts.com<br />

24-25: <strong>Salon</strong> Services present Brocato Razor Cut & Color<br />

Workshop, Renton, WA salonservicesnw.com<br />

25: Ed Wyse Beauty Supply presents Axxium Soak-Off Gel<br />

Lacquer H<strong>and</strong>s-On Class with OPI Regional Educator, Tacoma, WA<br />

www.edwyse.com<br />

25: Strategies <strong>Salon</strong> / Spa Business Training & Coaching presents<br />

FREE WEBINAR - Social Media Marketing - Don’t Get Left Behind<br />

- visit www.strategies.com or 1-800-417-4848<br />

25: Legend Aesthetic Distribution <strong>and</strong> Education presents<br />

Advanced Body Sugaring: Brazilian Class, Auburn, WA (253)569-<br />

3336 or amber@legendtrainingcenter.com<br />

25: <strong>Salon</strong> Services present Intro to Keune Color, Spokane, WA<br />

salonservicesnw.com<br />

7-10: Milady S.O.S. Training Academy, Carlsbad, CA email:<br />

delmar.milady@cengage.com or 1-800-998-7498 ext. 2700<br />

8-11: Maly’s Redken Exchange, New York, NY www.malys.com<br />

10-12: Cosmoprof Asia, Hong Kong, www.cosmoprof-asia.com<br />

26-28: Wellness Asia Exhibition, Chennai Trade Centre, Chennai,<br />

India www.wellnessasiaexpo.com<br />

JANUARY 2011<br />

9-10: Empire <strong>and</strong> ARROJO present Masters of Beauty Skills Certification<br />

Program, Minneapolis, MN MastersOfBeauty@empire.edu<br />

14-22: Nail Those Profits at Sea Cruise, St. Martin, St. Kits, St.<br />

Lucia 1-800-809-6623 www.nailthoseprofitsatsea.com<br />

17-18: Beauty Expo USA, Las Vegas www.beautyexpousa.com<br />

29-31: Long Beach International <strong>Salon</strong> & Spa Expo, Long Beach<br />

Convention Center probeauty.org/ISSE<br />

FEBRUARY 2011<br />

6-7: Empire <strong>and</strong> ARROJO present Masters of Beauty Skills<br />

Certification Program, Kentucky - MastersOfBeauty@empire.edu<br />

27: Beauty School Forum, Barristar Productions, Kissimmee, FL<br />

www.barristar.com 800 SHOW-432<br />

<br />

27-28: Day Spa Expo, Las Vegas, NV www.dayspaexpo.com<br />

MARCH 2011<br />

6-7: Empire <strong>and</strong> ARROJO present Masters of Beauty Skills Certification<br />

Program, Nashville, TN MastersOfBeauty@empire.edu<br />

6-7: Prof. Beauty London, www.professionalbeauty.co.uk/london<br />

6-8: IBS New York, Jacob Javits Center www.ibsnewyork.com<br />

6-8: International Esthetics, Cosmetics <strong>and</strong> Spa Conference<br />

IECSC New York, www.iecsc.com<br />

12-14: America’s Beauty Show (traditionally Midwest Beauty<br />

Show), Chicago, IL www.americasbeautyshow.com<br />

13-14: ABA Canada, Montreal, Quebec www.abacanada.com<br />

18-20: Beauty International’s Worldwide Leading Trade Fair for<br />

Professional Cosmetics, Nail, Foot <strong>and</strong> Wellness Professionals,<br />

Düsseldorf, Germany (312)781-5180 www.mdna.com<br />

18-21: Cosmoprof Bologna, Italy www.cosmoprof.com<br />

20-21: Spectrum International Beauty Expo, Los Angeles, CA<br />

(310)680-7367 www.spectrumintlbeautyexpo.com<br />

26-28: Midwest International <strong>Salon</strong> & Spa Expo, Rosemont, IL<br />

probeauty.org/ISSE<br />

25: Exclusive <strong>Salon</strong> Products presents Affinage Creative Color &<br />

Techniques Class, Spokane, WA www.exclusivesalonproducts.com<br />

25: Tres Jolie <strong>Hair</strong> Extension Specialist presents Color <strong>and</strong><br />

Design, Portl<strong>and</strong>, OR (503)453-3259 www.extensions4hair.net<br />

25: S.H.E. Consultants presents H<strong>and</strong>s-on <strong>Hair</strong> Extensions<br />

Education & Application, Seattle, WA (425)493-2521 www.<br />

s<strong>and</strong>yshairexpressions.net<br />

27: Beau Monde College of <strong>Hair</strong> Design is hosting a Day of<br />

Education, Portl<strong>and</strong>, OR 503-226-1427 beaumondecollege.com<br />

NOVEMBER 2010<br />

1: <strong>Salon</strong> Services presents Eufora Men’s Cutting, Portl<strong>and</strong>, OR<br />

800-251-4247, x226 or www.salonservicesnw.com<br />

1: <strong>Salon</strong> Services & Supplies hosts Bruce Conching’s Flourish:<br />

Encouraging Personal Mastery, Renton, WA 1-800-251-4247 or<br />

email education@salonservicesnw.com<br />

2: <strong>Salon</strong> Services & Supplies presents Dermalogica Navigation<br />

Know-How, Renton, WA salonservicesnw.com<br />

3: <strong>Salon</strong> Services & Supplies presents Touch Therapies: Reflex<br />

Point - Feet <strong>and</strong> H<strong>and</strong> & Arm, Renton, WA salonservicesnw.com<br />

8: S.H.E. Consultants presents H<strong>and</strong>s-on <strong>Hair</strong> Extensions<br />

Education & Application, Seattle, WA (425)493-2521 www.<br />

s<strong>and</strong>yshairexpressions.net<br />

8: <strong>Salon</strong> Services & Supplies presents Thermal Body Therapies<br />

& Brocato Holiday Glam, Renton, WA; Keune The Art of Reds &<br />

Blondes, Portl<strong>and</strong>, OR salonservicesnw.com<br />

9: <strong>Salon</strong> Services & Supplies presents Touch Therapies: Stress<br />

Relief - Back, Renton, WA salonservicesnw.com<br />

14: <strong>Salon</strong> Services present Meet Kim Vo <strong>and</strong> Best of Blonding<br />

with Kim Vo, Renton, WA salonservicesnw.com<br />

15: Exclusive <strong>Salon</strong> Products presents Affinage Creative Color &<br />

Techniques Class, Seattle, WA www.exclusivesalonproducts.com<br />

15: Tres Jolie <strong>Hair</strong> Extension Specialist presents Color <strong>and</strong><br />

Design, Portl<strong>and</strong>, OR (503)453-3259 www.extensions4hair.net<br />

15: <strong>Salon</strong> Services present Eufora Elite Certification, Renton, WA<br />

salonservicesnw.com<br />

15-17: <strong>Salon</strong> Services & Supplies presents IDI International<br />

Skincare Techniques, Renton, WA salonservicesnw.com<br />

21: <strong>Salon</strong> Services & Supplies presents ChromaWhite TRx,<br />

Spokane, Renton, WA salonservicesnw.com

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