Get Tickets Now to the Season's Best Performances - Rapid River ...
Get Tickets Now to the Season's Best Performances - Rapid River ...
Get Tickets Now to the Season's Best Performances - Rapid River ...
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R A P I D R I V E R A R T S & C U L T U R E M A G A Z I N E<br />
asheville shops<br />
The Chocolate Fetish Celebrates<br />
of Good Taste<br />
25 Years of Good Taste<br />
The Chocolate Fetish, Asheville’s<br />
premier gourmet chocolate<br />
shop, celebrates <strong>the</strong>ir<br />
25th anniversary throughout<br />
2011. Since 1986 this modest<br />
yet exceptional confection business<br />
has always used only <strong>the</strong> finest<br />
ingredients in <strong>the</strong>ir handmade artisan<br />
chocolates; and all of <strong>the</strong>ir signature<br />
products are made in small batches <strong>to</strong><br />
assure maximum freshness.<br />
Owner Bill Foley says, “This<br />
is a big year for us. The Chocolate<br />
fetish has grown over <strong>the</strong> years from<br />
Exceptional handmade artisan chocolates.<br />
being a two person operation <strong>to</strong> a full<br />
time staff with our chocolates being<br />
shipped all over <strong>the</strong> country. In 2010<br />
we expanded, more than doubled our<br />
retail shop and completely remodeled.<br />
His wife and co-owner Sue<br />
Foley adds, “We’ve grown a lot but at<br />
<strong>the</strong> same time we’ve grown in<strong>to</strong><br />
<strong>the</strong><br />
community.” The Chocolate Fetish<br />
has supported local charities and local<br />
non-profits while also being an additional<br />
draw for <strong>the</strong> down<strong>to</strong>wn area.<br />
“Small businesses are <strong>the</strong> backbone<br />
of <strong>the</strong> US economy,” Bill says.<br />
“Independent businesses are what<br />
makes this area such a great place<br />
<strong>to</strong> visit and live. If <strong>the</strong>re were only<br />
chain s<strong>to</strong>res or franchises here<br />
it would be no different than<br />
a million o<strong>the</strong>r places. But<br />
because of unique small<br />
shops and businesses<br />
in <strong>the</strong> down<strong>to</strong>wn area,<br />
Asheville is constantly<br />
listed on <strong>to</strong>p 10 places<br />
<strong>to</strong> live lists in almost<br />
every major<br />
publication. Plus<br />
independent<br />
local businesses<br />
return much<br />
more <strong>to</strong> <strong>the</strong> local<br />
economy.”<br />
Their daughter and general<br />
manager Elizabeth, who gave birth <strong>to</strong><br />
her first child recently, has been part<br />
of <strong>the</strong> Chocolate Fetish since moving<br />
back <strong>to</strong> Asheville. She not only has<br />
a strong sense of business but is an<br />
accomplished chocolate artist as well.<br />
A key part of this business’s success is<br />
how everyone works with his or her<br />
strengths.<br />
“We want everyone who works<br />
here <strong>to</strong> be an integral part of <strong>the</strong><br />
business,” Elizabeth says. “Everyone<br />
contributes with ideas. That doesn’t<br />
mean we act on every idea<br />
but we do like having a lot<br />
of ideas on hand.”<br />
“We listen <strong>to</strong> our<br />
cus<strong>to</strong>mers when <strong>the</strong>y have<br />
ideas,” Bill adds. “That’s<br />
what is great about being<br />
an independent business is<br />
that we can listen and act.<br />
And having been around<br />
for years we’ve come <strong>to</strong><br />
know what our cus<strong>to</strong>mers<br />
want from an upscale artisan<br />
chocolate shop. Some<br />
items we’ve had more success<br />
with than o<strong>the</strong>rs and<br />
those are <strong>the</strong> items that we keep.”<br />
“We also try and keep up with<br />
national and international trends in<br />
<strong>the</strong> chocolate world,” Sue says. “Retail<br />
Confectioners International’s publication<br />
Kettle Talk<br />
recently stated that a<br />
new trend among chocolate makers<br />
is “herbs and chocolate.” Well, we’ve<br />
been using herbs with chocolate for<br />
almost 10 years.”<br />
An example is <strong>the</strong>ir Blossom<br />
Truffle — A must try for any chocolate<br />
lover, this truffle offers a rich dark<br />
chocolate center subtly flavored with<br />
lemon, a <strong>to</strong>uch of ginger, and a hint<br />
of saffron encased in a dark chocolate<br />
shell and garnished with a candied<br />
violet petal.<br />
They also offer <strong>the</strong> cus<strong>to</strong>mer<br />
favorite, Chai Moon<br />
— a milk truffle dusted with<br />
cinnamon. The 14 spices<br />
commonly used in Chai<br />
(Indian tea) are blended<br />
in<strong>to</strong> <strong>the</strong> milk chocolate<br />
ganache <strong>the</strong>n<br />
enrobed in white<br />
chocolate. You<br />
experience <strong>the</strong><br />
flavors of Chai<br />
and a rich full<br />
mouth chocolate<br />
taste.<br />
BY DENNIS RAY<br />
Being an artisan chocolate s<strong>to</strong>re,<br />
The Chocolate Fetish is <strong>the</strong> place<br />
<strong>to</strong> come shop for Valentine’s Day.<br />
They offer many gift packages as well<br />
as unique chocolate items such as<br />
Chocolate High Heel shoes. “A great<br />
way <strong>to</strong> satisfy two fetishes at once.”<br />
Hand painted with colored cocoa butter<br />
and luster <strong>the</strong>se shoes also make a<br />
great gift for bridal showers and o<strong>the</strong>r<br />
special occasions.<br />
For Valentines why not give your<br />
loved one a red satin heart box with an<br />
elegant ribbon and bow. Handcrafted<br />
chocolate includes 22 truffles, both<br />
“Ecstasy Truffles” and “America’s<br />
<strong>Best</strong> Truffles” plus one handmade foil<br />
wrapped heart. Elegant and delicious.<br />
“My personal favorite,” Sue says,<br />
“is <strong>the</strong> Fetish Feast. This is <strong>the</strong> gift for<br />
those who really love chocolate.”<br />
The Fetish Feast contains six<br />
European style “Ecstasy Truffles,” six<br />
“America’s <strong>Best</strong> Truffles,” a box of<br />
eight assorted dipped fruits and caramels,<br />
three Chocolate Rounds, a halfpound<br />
of assorted “Frogs” (caramel,<br />
nuts and chocolate), and two pairs of<br />
dark chocolate covered stemmed cherries,<br />
all handmade. “It is an assortment<br />
big enough <strong>to</strong> share and delicious<br />
enough <strong>to</strong> hoard.”<br />
“We’ve got a lot of things planned<br />
for 2011,” Elizabeth says. “I’m personally<br />
excited about this year. I recommend<br />
folks should definitely continue<br />
<strong>to</strong> visit us on our web page or on Facebook<br />
<strong>to</strong> keep up with our anniversary<br />
events.”<br />
Bill adds with a sense of honest<br />
pride, “We know what we do is <strong>the</strong><br />
very best and we’ll continue <strong>to</strong> always<br />
do our best. That’s how you grow a<br />
business <strong>to</strong> 25 years. It’s not about trying<br />
<strong>to</strong> do a little bit of everything. The<br />
secret is <strong>to</strong> focus on what you know<br />
how <strong>to</strong> do, love <strong>to</strong> do, and <strong>the</strong>n go out<br />
<strong>the</strong>re and do your best. That’s even<br />
our cus<strong>to</strong>mer mot<strong>to</strong>… Enjoy And<br />
Give The <strong>Best</strong>”<br />
The Chocolate Fetish Inc.<br />
36 Haywood Street<br />
Asheville, NC 28801<br />
www.chocolatefetish.com<br />
(828) 258-2353<br />
The Chocolate Fetish is <strong>the</strong> place <strong>to</strong> shop for Valentine’s Day.<br />
gifts for<br />
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Vol. 14, No. 6 — RAPID RIVER ARTS & CULTURE MAGAZINE — February 2011 21