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Neighbours is Calgary's best source of community ... - Canada.com

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<strong>Neighbours</strong> <strong>is</strong> <strong>Calgary's</strong> <strong>best</strong> <strong>source</strong> <strong>of</strong> <strong><strong>com</strong>munity</strong> news.<br />

We've enhanced our local editorial coverage by adding<br />

even more <strong><strong>com</strong>munity</strong> news, multi-cultural events and pr<strong>of</strong>iles <strong>of</strong><br />

the people who make up our neighbourhoods.<br />

Extend your coverage to the entire marketplace<br />

Reach almost 300,000 homes in Calgary, Airdrie and Okotoks<br />

with the power <strong>of</strong> <strong>Neighbours</strong> total market coverage d<strong>is</strong>tribution.<br />

or<br />

Zone-in on your local customer base<br />

Target your customers effectively with <strong>Neighbours</strong>’ unique<br />

North and South zoned d<strong>is</strong>tribution options.


<strong>Neighbours</strong>’ <strong><strong>com</strong>munity</strong> news<br />

coverage <strong>is</strong> second to none.<br />

After consulting with our readers through surveys and focus groups, we've added a<br />

lot more <strong>of</strong> the features that our growing <strong>com</strong>munities want to read about.<br />

Readers’ Favourites<br />

New to the Block<br />

• Food: <strong>Neighbours</strong> serves up reviews on the <strong>best</strong> places to eat in town, in City<br />

Taste. Readers exchange tips on their favourite d<strong>is</strong>hes in Recipe Box.<br />

• Your Health Today: Weekly health content, covering conventional and alternative<br />

health <strong>is</strong>sues and strategies.<br />

• Family Matters: We <strong>of</strong>fer parenting tips and stories about <strong>is</strong>sues facing Calgary<br />

families.<br />

• A City’s Soul: Th<strong>is</strong> popular column looks at the influential and behind-the-scenes<br />

people and organizations who make a difference in our city.<br />

• Crafts: Whether it’s knitting, a do-it-your-self project or a pr<strong>of</strong>ile on one <strong>of</strong><br />

Calgary’s talented art<strong>is</strong>ans, th<strong>is</strong> corner <strong>of</strong> <strong>Neighbours</strong> <strong>is</strong> a must-read for anyone<br />

who likes to create.<br />

• L<strong>is</strong>tings: You can l<strong>is</strong>t your non-pr<strong>of</strong>it special event, arts show or volunteer<br />

opportunity for free in <strong>Neighbours</strong>.<br />

• Block Talk: You want to know what <strong>is</strong> happening in your own neighbourhood, so we’re<br />

providing <strong><strong>com</strong>munity</strong>-specific news each and every week.<br />

• Crime & Communities: Find out what crimes have taken place in the various<br />

police d<strong>is</strong>tricts in Calgary.<br />

• Where We Live: These are our readers’ stories - the trends, <strong>is</strong>sues, memories<br />

and h<strong>is</strong>tories <strong>of</strong> the places we call home.<br />

• Mature Living: To enhance our content for senior readers, the popular Mature Living<br />

feature has moved into <strong>Neighbours</strong>.<br />

• Seniors’ L<strong>is</strong>tings: As a service to our readers, the l<strong>is</strong>tings for seniors’ associations are<br />

<strong>com</strong>piled in a monthly pull-out section.<br />

• Club L<strong>is</strong>tings: Our clubs and associations l<strong>is</strong>tings are now easier to access, too, as they<br />

are <strong>com</strong>piled in a special monthly pull-out section to save.<br />

• Text Messages: Th<strong>is</strong> section <strong>is</strong> written by and for Calgary’s high school crowd.<br />

• Fun stuff: In response to readers’ overwhelming requests, <strong>Neighbours</strong> added a<br />

crossword puzzle and a new <strong>com</strong>ic strip: Frazz.


.<br />

SARCEE<br />

IN DIAN<br />

RESERVE<br />

Shaganappi Trail<br />

Oakland Dr.<br />

FISH CREEK<br />

PROVINCIAL PARK<br />

SPRUCE<br />

M EADOW S<br />

EQUESTRIAN<br />

CENTRE<br />

Dr.<br />

Acadia<br />

CALGARY<br />

IN T ERNATIONAL<br />

AIRPORT<br />

W<br />

N<br />

S<br />

E<br />

RACE<br />

CITY<br />

SPEEDW A Y<br />

Choose <strong>Neighbours</strong> as part<br />

<strong>of</strong> your advert<strong>is</strong>ing buy.<br />

<strong>Neighbours</strong>’ total market coverage guarantees your advert<strong>is</strong>ing message will reach<br />

294,000 Calgary and area households every Thursday*.<br />

<strong>Neighbours</strong> weekly <strong><strong>com</strong>munity</strong> newspaper provides access to the Calgary Herald<br />

subscriber base as well as non-subscribers in Calgary, Airdrie and Okotoks.<br />

Zoning Options:<br />

The editorial and advert<strong>is</strong>ing content in <strong>Neighbours</strong><br />

<strong>is</strong> now uniquely zone specific.<br />

Target your market efficiently and cost-effectively by<br />

choosing north or south editions every Thursday.<br />

North Zone<br />

D<strong>is</strong>tribution 148,000<br />

Now includes Airdrie<br />

South Zone<br />

D<strong>is</strong>tribution 146,000<br />

Now includes Okotoks*<br />

TO COCHRANE<br />

TO BANFF<br />

104 St.<br />

1A<br />

Tuscany<br />

Rocky Ridge Rd<br />

Blvd<br />

Stoney Trail<br />

85 ST.<br />

ScenicAcres<br />

Blvd<br />

Nose Hi l Dr.<br />

Nose Hi l Dr.<br />

87 ST.<br />

1<br />

CANADA<br />

OLYM PIC<br />

PARK<br />

112 Ave.<br />

Country<br />

Silver<br />

Old B a n f Coach Rd. 5 6 3<br />

North Zone<br />

South Zone<br />

TO BRAGG CREEK<br />

69 ST.<br />

Springs<br />

Blvd.<br />

Bowness Rd<br />

<strong>Canada</strong> Olympic Dr.<br />

Cougar Ridge<br />

Hills Blvd.<br />

Hawkwood<br />

56A ve.<br />

Cidadel<br />

Blvd.<br />

Ranchlands<br />

69 St.<br />

Strathcona<br />

Blvd.<br />

Strathcona Dr.<br />

RICHMOND RD.<br />

Sarcee Trail<br />

Edgepark<br />

Blvd.<br />

CROWCHILD TRAIL<br />

53 St.<br />

53 St.<br />

40 Ave.<br />

Bowness Rd<br />

Sarcee Trail<br />

Edgemont Blvd.<br />

John Laurie Blvd.<br />

32 Ave.<br />

16<br />

3 Ave.<br />

Bow Trail<br />

17 Ave.<br />

45 St.<br />

37 St.<br />

Richmond Rd.<br />

Ave.<br />

37 St.<br />

Univ<br />

Dr.<br />

37 St.<br />

North Zone includes Airdrie<br />

Simon's<br />

Shaganappi Trail<br />

Parkdale<br />

Blvd.<br />

26 Ave.<br />

Charl es<br />

Country Hills<br />

wood<br />

Woodbine<br />

B<br />

lvd.<br />

Valley Rd.<br />

Dr.<br />

BANFF<br />

TR.<br />

14 ST.<br />

50 Ave.<br />

14 ST.<br />

Northmount<br />

Trail<br />

33 Ave.<br />

90 Ave.<br />

24 St.<br />

Woodview<br />

Dr.<br />

146 Ave.<br />

24 St.<br />

19 St.<br />

Crowchild<br />

19 St.<br />

Blvd.<br />

112 Ave.<br />

Beddington<br />

Dr.<br />

Blvd.<br />

14 St.<br />

GLENMORE TRAIL<br />

Pall<strong>is</strong>er Dr.<br />

BraesideDr.<br />

Anderson Rd..<br />

Woodp<br />

Blvd.<br />

ark<br />

22x<br />

Harvest Hills Blvd..<br />

Beddin gton Trail<br />

Centre St. N.<br />

40<br />

Ave.<br />

14 St.<br />

14 St.<br />

Elbow Dr. 10 St.<br />

5 St.<br />

14 St.<br />

64<br />

Ave.<br />

4 St.<br />

6 Ave.<br />

9 Ave.<br />

12 Ave.<br />

Elbow Dr.<br />

Memorial<br />

8<br />

Heritage Dr.<br />

Southland<br />

Dr.<br />

MACLEOD TRAIL<br />

Ca nyon<br />

Shawnessy<br />

Blvd.<br />

4 St.<br />

4 St.<br />

162 Ave.<br />

MACLEOD TRAIL<br />

41<br />

Ave.<br />

Centre St. N.<br />

2<br />

8 Ave.<br />

42 Ave.<br />

58 Ave.<br />

128 Ave.<br />

Airport Rd<br />

TO AIRDRIE<br />

Barlow Trail<br />

16 Ave.<br />

Barlow Trail<br />

Barlow Trail<br />

FISH CREEK<br />

PROVINCIAL PARK<br />

FISH CREEK<br />

PROVINCIAL PARK<br />

36 St.<br />

36 St.<br />

52 St.<br />

52 St.<br />

144 Ave.<br />

Country Hills Blvd. Country Hills Blvd. 564<br />

Dr.<br />

Bonaventure<br />

EdmontonTrail<br />

Spiller<br />

Tr.<br />

Blackfoot<br />

Fairmount<br />

Dr.<br />

1A<br />

Meadows Dr.<br />

DEERFOOT TRAIL<br />

32Ave.<br />

Rd.<br />

146 Ave.<br />

Sun<br />

2<br />

8 St.<br />

11 St.<br />

D r.<br />

Lake<br />

Bonav<strong>is</strong>ta<br />

Dr.<br />

9 Ave.<br />

11 St.<br />

Parkland<br />

Blvd.<br />

Valley Blvd.<br />

Sun mills Dr.<br />

Ogde n Rd.<br />

2<br />

McKnight Blvd.<br />

19 St.<br />

Bow Bottom Tr.<br />

MARQUIS OF LORNE TRAIL<br />

Chapperal Blvd<br />

18 St.<br />

146<br />

Ave.<br />

Trail<br />

Ogden Rd.<br />

Barlow<br />

Deer R un Dr.<br />

1<br />

17 Ave.<br />

96 Ave.<br />

Saddle<br />

Ridge<br />

80 Ave.<br />

Martindale<br />

Taradale<br />

64 Ave.<br />

48 Ave.<br />

Whitehorn<br />

32 Ave.<br />

Rundle<br />

Peigan Trail<br />

Marlborough<br />

50 Ave.<br />

8 Ave.<br />

2<br />

DEERFOOT TRAIL<br />

52 St.<br />

Blvd.<br />

Falconridge<br />

Temple<br />

Pineridge<br />

114 Ave.<br />

146 Ave.<br />

178 Ave.<br />

68 St.<br />

68 St.<br />

Coral<br />

Springs<br />

Blvd<br />

Monterey<br />

Park<br />

Blvd.<br />

Catalina<br />

TRANS CANADA HIGHWAY<br />

Memorial Dr.<br />

Glenmore Trail<br />

McK enzie<br />

Barlow Trail<br />

LakeBlvd.<br />

Cranston Dr.<br />

22x<br />

Abbeydale<br />

Applewood<br />

Park<br />

68 St.<br />

1A<br />

72 St.<br />

TO STRATHM ORE<br />

TO CHESTERM ERE LAKE<br />

TO OKOTOKS<br />

*Okotoks Herald non-subscriber delivery <strong>is</strong> on Sunday<br />

South Zone includes Okotoks<br />

Extend your reach even further with calgaryherald.<strong>com</strong><br />

All <strong>Neighbours</strong> advert<strong>is</strong>ements are placed online at no additional charge.


SECOND BEST AND<br />

PROUD OF IT!<br />

NEIGHBOURS IS CALGARY’S SECOND<br />

BEST READ NEWSPAPER SURPASSED<br />

ONLY BY THE CALGARY HERALD<br />

Combining one ad in the Calgary Herald with an<br />

ad in <strong>Neighbours</strong> will provide a <strong>com</strong>bined reach <strong>of</strong><br />

50% among Calgary adults 18 years and older<br />

<strong>Neighbours</strong> Weekly Readership<br />

Women<br />

35%<br />

Age 35 – 54<br />

35%<br />

Age 55+<br />

43%<br />

Household In<strong>com</strong>e $75,000+<br />

33%<br />

31% <strong>of</strong> Calgarians (253,000) read <strong>Neighbours</strong><br />

every week <strong>com</strong>pared to the Calgary Sun’s daily<br />

readership <strong>of</strong> only 24%<br />

Source: Cameron Strategy Inc. Cameron Strategy <strong>is</strong> an independent<br />

Calgary-based marketing research <strong>com</strong>pany.<br />

Please call your Herald representative or<br />

235-7168 to place your advert<strong>is</strong>ement

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