Neighbours is Calgary's best source of community ... - Canada.com
Neighbours is Calgary's best source of community ... - Canada.com
Neighbours is Calgary's best source of community ... - Canada.com
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<strong>Neighbours</strong> <strong>is</strong> <strong>Calgary's</strong> <strong>best</strong> <strong>source</strong> <strong>of</strong> <strong><strong>com</strong>munity</strong> news.<br />
We've enhanced our local editorial coverage by adding<br />
even more <strong><strong>com</strong>munity</strong> news, multi-cultural events and pr<strong>of</strong>iles <strong>of</strong><br />
the people who make up our neighbourhoods.<br />
Extend your coverage to the entire marketplace<br />
Reach almost 300,000 homes in Calgary, Airdrie and Okotoks<br />
with the power <strong>of</strong> <strong>Neighbours</strong> total market coverage d<strong>is</strong>tribution.<br />
or<br />
Zone-in on your local customer base<br />
Target your customers effectively with <strong>Neighbours</strong>’ unique<br />
North and South zoned d<strong>is</strong>tribution options.
<strong>Neighbours</strong>’ <strong><strong>com</strong>munity</strong> news<br />
coverage <strong>is</strong> second to none.<br />
After consulting with our readers through surveys and focus groups, we've added a<br />
lot more <strong>of</strong> the features that our growing <strong>com</strong>munities want to read about.<br />
Readers’ Favourites<br />
New to the Block<br />
• Food: <strong>Neighbours</strong> serves up reviews on the <strong>best</strong> places to eat in town, in City<br />
Taste. Readers exchange tips on their favourite d<strong>is</strong>hes in Recipe Box.<br />
• Your Health Today: Weekly health content, covering conventional and alternative<br />
health <strong>is</strong>sues and strategies.<br />
• Family Matters: We <strong>of</strong>fer parenting tips and stories about <strong>is</strong>sues facing Calgary<br />
families.<br />
• A City’s Soul: Th<strong>is</strong> popular column looks at the influential and behind-the-scenes<br />
people and organizations who make a difference in our city.<br />
• Crafts: Whether it’s knitting, a do-it-your-self project or a pr<strong>of</strong>ile on one <strong>of</strong><br />
Calgary’s talented art<strong>is</strong>ans, th<strong>is</strong> corner <strong>of</strong> <strong>Neighbours</strong> <strong>is</strong> a must-read for anyone<br />
who likes to create.<br />
• L<strong>is</strong>tings: You can l<strong>is</strong>t your non-pr<strong>of</strong>it special event, arts show or volunteer<br />
opportunity for free in <strong>Neighbours</strong>.<br />
• Block Talk: You want to know what <strong>is</strong> happening in your own neighbourhood, so we’re<br />
providing <strong><strong>com</strong>munity</strong>-specific news each and every week.<br />
• Crime & Communities: Find out what crimes have taken place in the various<br />
police d<strong>is</strong>tricts in Calgary.<br />
• Where We Live: These are our readers’ stories - the trends, <strong>is</strong>sues, memories<br />
and h<strong>is</strong>tories <strong>of</strong> the places we call home.<br />
• Mature Living: To enhance our content for senior readers, the popular Mature Living<br />
feature has moved into <strong>Neighbours</strong>.<br />
• Seniors’ L<strong>is</strong>tings: As a service to our readers, the l<strong>is</strong>tings for seniors’ associations are<br />
<strong>com</strong>piled in a monthly pull-out section.<br />
• Club L<strong>is</strong>tings: Our clubs and associations l<strong>is</strong>tings are now easier to access, too, as they<br />
are <strong>com</strong>piled in a special monthly pull-out section to save.<br />
• Text Messages: Th<strong>is</strong> section <strong>is</strong> written by and for Calgary’s high school crowd.<br />
• Fun stuff: In response to readers’ overwhelming requests, <strong>Neighbours</strong> added a<br />
crossword puzzle and a new <strong>com</strong>ic strip: Frazz.
.<br />
SARCEE<br />
IN DIAN<br />
RESERVE<br />
Shaganappi Trail<br />
Oakland Dr.<br />
FISH CREEK<br />
PROVINCIAL PARK<br />
SPRUCE<br />
M EADOW S<br />
EQUESTRIAN<br />
CENTRE<br />
Dr.<br />
Acadia<br />
CALGARY<br />
IN T ERNATIONAL<br />
AIRPORT<br />
W<br />
N<br />
S<br />
E<br />
RACE<br />
CITY<br />
SPEEDW A Y<br />
Choose <strong>Neighbours</strong> as part<br />
<strong>of</strong> your advert<strong>is</strong>ing buy.<br />
<strong>Neighbours</strong>’ total market coverage guarantees your advert<strong>is</strong>ing message will reach<br />
294,000 Calgary and area households every Thursday*.<br />
<strong>Neighbours</strong> weekly <strong><strong>com</strong>munity</strong> newspaper provides access to the Calgary Herald<br />
subscriber base as well as non-subscribers in Calgary, Airdrie and Okotoks.<br />
Zoning Options:<br />
The editorial and advert<strong>is</strong>ing content in <strong>Neighbours</strong><br />
<strong>is</strong> now uniquely zone specific.<br />
Target your market efficiently and cost-effectively by<br />
choosing north or south editions every Thursday.<br />
North Zone<br />
D<strong>is</strong>tribution 148,000<br />
Now includes Airdrie<br />
South Zone<br />
D<strong>is</strong>tribution 146,000<br />
Now includes Okotoks*<br />
TO COCHRANE<br />
TO BANFF<br />
104 St.<br />
1A<br />
Tuscany<br />
Rocky Ridge Rd<br />
Blvd<br />
Stoney Trail<br />
85 ST.<br />
ScenicAcres<br />
Blvd<br />
Nose Hi l Dr.<br />
Nose Hi l Dr.<br />
87 ST.<br />
1<br />
CANADA<br />
OLYM PIC<br />
PARK<br />
112 Ave.<br />
Country<br />
Silver<br />
Old B a n f Coach Rd. 5 6 3<br />
North Zone<br />
South Zone<br />
TO BRAGG CREEK<br />
69 ST.<br />
Springs<br />
Blvd.<br />
Bowness Rd<br />
<strong>Canada</strong> Olympic Dr.<br />
Cougar Ridge<br />
Hills Blvd.<br />
Hawkwood<br />
56A ve.<br />
Cidadel<br />
Blvd.<br />
Ranchlands<br />
69 St.<br />
Strathcona<br />
Blvd.<br />
Strathcona Dr.<br />
RICHMOND RD.<br />
Sarcee Trail<br />
Edgepark<br />
Blvd.<br />
CROWCHILD TRAIL<br />
53 St.<br />
53 St.<br />
40 Ave.<br />
Bowness Rd<br />
Sarcee Trail<br />
Edgemont Blvd.<br />
John Laurie Blvd.<br />
32 Ave.<br />
16<br />
3 Ave.<br />
Bow Trail<br />
17 Ave.<br />
45 St.<br />
37 St.<br />
Richmond Rd.<br />
Ave.<br />
37 St.<br />
Univ<br />
Dr.<br />
37 St.<br />
North Zone includes Airdrie<br />
Simon's<br />
Shaganappi Trail<br />
Parkdale<br />
Blvd.<br />
26 Ave.<br />
Charl es<br />
Country Hills<br />
wood<br />
Woodbine<br />
B<br />
lvd.<br />
Valley Rd.<br />
Dr.<br />
BANFF<br />
TR.<br />
14 ST.<br />
50 Ave.<br />
14 ST.<br />
Northmount<br />
Trail<br />
33 Ave.<br />
90 Ave.<br />
24 St.<br />
Woodview<br />
Dr.<br />
146 Ave.<br />
24 St.<br />
19 St.<br />
Crowchild<br />
19 St.<br />
Blvd.<br />
112 Ave.<br />
Beddington<br />
Dr.<br />
Blvd.<br />
14 St.<br />
GLENMORE TRAIL<br />
Pall<strong>is</strong>er Dr.<br />
BraesideDr.<br />
Anderson Rd..<br />
Woodp<br />
Blvd.<br />
ark<br />
22x<br />
Harvest Hills Blvd..<br />
Beddin gton Trail<br />
Centre St. N.<br />
40<br />
Ave.<br />
14 St.<br />
14 St.<br />
Elbow Dr. 10 St.<br />
5 St.<br />
14 St.<br />
64<br />
Ave.<br />
4 St.<br />
6 Ave.<br />
9 Ave.<br />
12 Ave.<br />
Elbow Dr.<br />
Memorial<br />
8<br />
Heritage Dr.<br />
Southland<br />
Dr.<br />
MACLEOD TRAIL<br />
Ca nyon<br />
Shawnessy<br />
Blvd.<br />
4 St.<br />
4 St.<br />
162 Ave.<br />
MACLEOD TRAIL<br />
41<br />
Ave.<br />
Centre St. N.<br />
2<br />
8 Ave.<br />
42 Ave.<br />
58 Ave.<br />
128 Ave.<br />
Airport Rd<br />
TO AIRDRIE<br />
Barlow Trail<br />
16 Ave.<br />
Barlow Trail<br />
Barlow Trail<br />
FISH CREEK<br />
PROVINCIAL PARK<br />
FISH CREEK<br />
PROVINCIAL PARK<br />
36 St.<br />
36 St.<br />
52 St.<br />
52 St.<br />
144 Ave.<br />
Country Hills Blvd. Country Hills Blvd. 564<br />
Dr.<br />
Bonaventure<br />
EdmontonTrail<br />
Spiller<br />
Tr.<br />
Blackfoot<br />
Fairmount<br />
Dr.<br />
1A<br />
Meadows Dr.<br />
DEERFOOT TRAIL<br />
32Ave.<br />
Rd.<br />
146 Ave.<br />
Sun<br />
2<br />
8 St.<br />
11 St.<br />
D r.<br />
Lake<br />
Bonav<strong>is</strong>ta<br />
Dr.<br />
9 Ave.<br />
11 St.<br />
Parkland<br />
Blvd.<br />
Valley Blvd.<br />
Sun mills Dr.<br />
Ogde n Rd.<br />
2<br />
McKnight Blvd.<br />
19 St.<br />
Bow Bottom Tr.<br />
MARQUIS OF LORNE TRAIL<br />
Chapperal Blvd<br />
18 St.<br />
146<br />
Ave.<br />
Trail<br />
Ogden Rd.<br />
Barlow<br />
Deer R un Dr.<br />
1<br />
17 Ave.<br />
96 Ave.<br />
Saddle<br />
Ridge<br />
80 Ave.<br />
Martindale<br />
Taradale<br />
64 Ave.<br />
48 Ave.<br />
Whitehorn<br />
32 Ave.<br />
Rundle<br />
Peigan Trail<br />
Marlborough<br />
50 Ave.<br />
8 Ave.<br />
2<br />
DEERFOOT TRAIL<br />
52 St.<br />
Blvd.<br />
Falconridge<br />
Temple<br />
Pineridge<br />
114 Ave.<br />
146 Ave.<br />
178 Ave.<br />
68 St.<br />
68 St.<br />
Coral<br />
Springs<br />
Blvd<br />
Monterey<br />
Park<br />
Blvd.<br />
Catalina<br />
TRANS CANADA HIGHWAY<br />
Memorial Dr.<br />
Glenmore Trail<br />
McK enzie<br />
Barlow Trail<br />
LakeBlvd.<br />
Cranston Dr.<br />
22x<br />
Abbeydale<br />
Applewood<br />
Park<br />
68 St.<br />
1A<br />
72 St.<br />
TO STRATHM ORE<br />
TO CHESTERM ERE LAKE<br />
TO OKOTOKS<br />
*Okotoks Herald non-subscriber delivery <strong>is</strong> on Sunday<br />
South Zone includes Okotoks<br />
Extend your reach even further with calgaryherald.<strong>com</strong><br />
All <strong>Neighbours</strong> advert<strong>is</strong>ements are placed online at no additional charge.
SECOND BEST AND<br />
PROUD OF IT!<br />
NEIGHBOURS IS CALGARY’S SECOND<br />
BEST READ NEWSPAPER SURPASSED<br />
ONLY BY THE CALGARY HERALD<br />
Combining one ad in the Calgary Herald with an<br />
ad in <strong>Neighbours</strong> will provide a <strong>com</strong>bined reach <strong>of</strong><br />
50% among Calgary adults 18 years and older<br />
<strong>Neighbours</strong> Weekly Readership<br />
Women<br />
35%<br />
Age 35 – 54<br />
35%<br />
Age 55+<br />
43%<br />
Household In<strong>com</strong>e $75,000+<br />
33%<br />
31% <strong>of</strong> Calgarians (253,000) read <strong>Neighbours</strong><br />
every week <strong>com</strong>pared to the Calgary Sun’s daily<br />
readership <strong>of</strong> only 24%<br />
Source: Cameron Strategy Inc. Cameron Strategy <strong>is</strong> an independent<br />
Calgary-based marketing research <strong>com</strong>pany.<br />
Please call your Herald representative or<br />
235-7168 to place your advert<strong>is</strong>ement