RATES & PRODUCT INFORMATION - Canada.com
RATES & PRODUCT INFORMATION - Canada.com
RATES & PRODUCT INFORMATION - Canada.com
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<strong>RATES</strong> & <strong>PRODUCT</strong> <strong>INFORMATION</strong><br />
September 2008 - August 2009<br />
calgaryherald.<strong>com</strong>
Calgary, Alberta<br />
Regional strength, local highlights and highest per capita<br />
in<strong>com</strong>e in <strong>Canada</strong> puts us on top again!<br />
Provincial strength<br />
Alberta’s economy continues to be among the<br />
nation’s best performers in 2008. With strong growth<br />
in the service sector, economic growth is forecast to<br />
expand 3.3 percent this year.<br />
Robust wholesale and retail trade sector<br />
The soaring employment growth of 2007 means<br />
in<strong>com</strong>e gains for 2008, providing consumers with<br />
plenty of money to spend, and expected retail sales<br />
growth to <strong>com</strong>e in at 6.3 percent this year. Total<br />
output in the wholesale and retail trade sector is<br />
projected to expand 5.8 percent for 2008.<br />
Commercial and residential development<br />
Residential housing starts are achieving more<br />
sustainable levels but are still high by historical<br />
standards. The non-residential construction<br />
sector remains dynamic this year with major projects<br />
like the $850 million Encana office tower <strong>com</strong>plex, the<br />
$460 million Foothills Medical Centre, the $280 million<br />
Trident Tower, and the $300 million Jamieson Place<br />
office tower, alongside the $1.3 billion South Health<br />
Campus and the $1 billion Light Avenue Place. Total<br />
output for the construction sector is forecast to rise<br />
by a further 3.1 percent in 2008.<br />
Forecasted top in <strong>Canada</strong><br />
After a very solid performance in 2007, economic<br />
growth in Calgary is projected to accelerate to<br />
3.9 percent in 2008. Our five year outlook projects<br />
average annual real GDP growth to reach 4 percent,<br />
top among all census metropolitan areas in <strong>Canada</strong>.<br />
Calgary’s personal in<strong>com</strong>e per capita outpaces the<br />
provincial average by over 15 percent, and the<br />
national average by almost 50 percent.<br />
Source: Metropolitan Outlook—Spring 2008, Conference Board of <strong>Canada</strong><br />
2008 Forecast<br />
2008 Forecast<br />
Gross Domestic<br />
Product (GDP)<br />
Unemployment Rate<br />
In<strong>com</strong>e Per Capita ($)<br />
Retail Spending<br />
Per Capita ($)<br />
3.1%<br />
4.0%<br />
36,233<br />
11,667<br />
Vancouver<br />
3.6%<br />
3.7%<br />
44,350<br />
18,649<br />
Edmonton<br />
3.9%<br />
3.2%<br />
54,024<br />
20,346<br />
Calgary<br />
2.6%<br />
5.5%<br />
41,311<br />
12,889<br />
Ottawa<br />
2.5%<br />
6.8%<br />
37,982<br />
10,980<br />
Toronto<br />
Metropolitan Outlook, Spring 2007, Conference Board of <strong>Canada</strong><br />
2.4%<br />
7.0%<br />
35,031<br />
11,548<br />
Montreal<br />
2008 Population Growth Forecast<br />
2008<br />
New Homes<br />
Built<br />
MLS Sales<br />
14,008<br />
26,511<br />
Vancouver<br />
1.2% 2.0%<br />
Calgary Housing Starts<br />
2004<br />
Edmonton<br />
13,667<br />
31,569<br />
2005<br />
Calgary<br />
17,046<br />
33,027<br />
2006<br />
Ottawa<br />
2.6% 0.6% 1.6%<br />
15,500<br />
34,750<br />
2007<br />
Toronto<br />
0.7%<br />
Metropolitan Outlook, Spring 2008, Conference Board of <strong>Canada</strong><br />
13,250<br />
32,000<br />
<strong>Canada</strong> Mortgage and Housing Corporation, Housing Market Outlook, Calgary, Spring 2008<br />
Montreal<br />
2008 (proj.)<br />
2
Rates and Product Information September 2008 - August 2009<br />
Innovative Advertising<br />
Double Truck Ad<br />
• Gutter counts as one column<br />
• Minimum size: 9x100<br />
• Maximum Size: 21x310<br />
Single Page (not shown)<br />
• Minimum size: 10x30 banner<br />
plus two 2x280 column ads<br />
• Maximum size: 10x50 banner<br />
plus two 3x260 column ads<br />
Horseshoe Ad<br />
Double Truck<br />
• Minimum size: 21x30 banner<br />
plus two 2x280 column ads<br />
• Maximum size: 21x50 banner<br />
plus two 3x260 column ads<br />
Fireplace Ad<br />
• Minimum size: 4x100<br />
• Maximum size: 6x230<br />
Island Ad<br />
• Minimum size: 4x100<br />
• Maximum size: 6x150<br />
Attic Ad<br />
• Minimum size: 10x40<br />
• Maximum size: 10x100<br />
Four Corners Ad<br />
• Minimum size: 2x40<br />
• Maximum size: 3x60<br />
• Page exclusivity: minimum charge of 1,550 lines (one half page) per page +15% surcharge.<br />
3
Rates and Product Information September 2008 - August 2009<br />
Innovative Advertising<br />
Single Page (not shown)<br />
• Minimum size: 10x40<br />
• Maximum size: 10x150<br />
Sandwich Ad<br />
Double Truck<br />
• Minimum size: 21x40 banner<br />
• Maximum size: 21x150 banner<br />
Ghost Ad<br />
• Minimum size: 4x100<br />
• Maximum size: 10x310<br />
• Available on agate listing pages only<br />
(e.g. Stocks, Sport Stats)<br />
• Surcharge 15%<br />
Flexform Ad<br />
• Linage billed equal to total space required for ad including<br />
any white space not suitable for use by editorial<br />
• Surcharge 15%<br />
• All flexform ad concepts require prior approval by the<br />
Editorial department<br />
“L” Shape Ad<br />
• Minimum size: 10x30 banner<br />
plus 2x280 column ad<br />
• Maximum size: 10x50 banner<br />
plus 3x260 column ad<br />
• Page exclusivity: minimum charge of 1,550 lines (one half page) per page +15% surcharge.<br />
4
Rates and Product Information September 2008 - August 2009<br />
Innovative Advertising<br />
Wrap Inside<br />
2 pages<br />
Wrap Back Page<br />
Wrap<br />
Front<br />
Page<br />
Section Wrap<br />
Four broadsheet pages wrapped<br />
around a section front.<br />
Please ask your sales<br />
representative for availability<br />
and pricing.<br />
Gatefold<br />
Two vertical half pages plus two full broadsheet<br />
pages wrapped around a section front.<br />
Please ask your sales<br />
representative for availability<br />
and pricing.<br />
Flysheet Page 1 Flysheet Page 2<br />
Flysheet<br />
Pull out and fold into a 4 page tabloid<br />
• Two broadsheet pages (front and back)<br />
• Available Sunday, Monday and Tuesday only<br />
• Surcharge: 15%<br />
5
Rates and Product Information September 2008 - August 2009<br />
Online Advertising<br />
Expand your print advertising reach and<br />
frequency with calgaryherald.<strong>com</strong><br />
(part of the canada.<strong>com</strong> network). As a<br />
leading local online destination for news,<br />
business, entertainment and information,<br />
calgaryherald.<strong>com</strong> provides a full range<br />
of creative and cost-effective advertising<br />
solutions to reach your target audience.<br />
Online Display<br />
Shopping<br />
TM<br />
PRINT TO ONLINE SHOWS YOUR ADVERTISEMENT<br />
ONLINE EXACTLY AS IT APPEARS IN PRINT.<br />
All Calgary Herald advertising appears online within SHOPPING.<br />
The cost for this additional exposure is included in your<br />
Calgary Herald advertising rates.<br />
From the standard Leaderboard, Skyscraper and<br />
Big Box positions to Top Layer, Peel Back and<br />
Transitional Ads - calgaryherald.<strong>com</strong> offers a <strong>com</strong>plete<br />
range of online display advertising options. Add<br />
animation (Flash), Expandable ads or audio and<br />
video to capture your target audience on the largest<br />
news and information site in Calgary.<br />
For full details including many example ads,<br />
visit our Online Display Media Kit at<br />
www.calgaryheraldmediakit.<strong>com</strong><br />
The SHOPPING site is <strong>com</strong>pletely searchable and is available to<br />
all consumers at no charge.<br />
• NEWSPAPER ADS - Display advertising from all print products<br />
appears online for seven days.<br />
• SPECIAL SECTIONS - Special sections appear online, <strong>com</strong>plete<br />
with all content, for 4 weeks.<br />
• FLYERS & INSERTS - Inserts appear online for 4 weeks. A high<br />
resolution pdf of the insert is required to provide this service.<br />
• CLASSIFIED ADS - All classified ads appear online for<br />
seven days.<br />
Some exclusions apply to display advertising, special<br />
sections, inserts and classified ads which are posted on<br />
the SHOPPING site.<br />
Other Online Sites<br />
canada.<strong>com</strong> continues to develop sites<br />
which are targeted to specific categories.<br />
Ask your Calgary Herald Advertising Sales<br />
Representative to show you some of the many<br />
ONLINE options available, or contact:<br />
Corey Jackson, Online Sales Supervisor<br />
at (403) 235-7147 or by e-mail:<br />
cjackson@theherald.canwest.<strong>com</strong><br />
Putting you in the driver’s seat.<br />
6
Rates and Product Information September 2008 - August 2009<br />
Display Advertising Rates<br />
Display<br />
Advertising<br />
Rates<br />
COLOUR<br />
CHARGES<br />
ADJACENCY<br />
ADS<br />
Notices<br />
CAREERS<br />
Contract Sunday-Wednesday Thursday Friday Saturday<br />
Casual Rate $5.68/line $5.96/line $6.81/line $6.30/line<br />
$ 2,500 4.83 5.07 5.80 5.36<br />
$ 5,000 4.12 4.33 4.94 4.57<br />
$ 10,000 3.73 3.92 4.48 4.14<br />
$ 20,000 3.44 3.61 4.12 3.82<br />
$ 35,000 3.30 3.47 3.97 3.67<br />
$ 50,000 3.28 3.45 3.94 3.65<br />
$ 75,000 3.26 3.43 3.92 3.62<br />
$ 100,000 3.24 3.41 3.89 3.60<br />
$ 150,000 3.22 3.39 3.87 3.58<br />
$ 200,000 3.20 3.37 3.85 3.56<br />
$ 250,000 3.18 3.34 3.82 3.54<br />
$ 350,000 3.15 3.31 3.79 3.50<br />
$ 500,000 3.12 3.28 3.75 3.47<br />
$ 750,000 3.09 3.25 3.71 3.44<br />
$ 1,000,000 3.06 3.22 3.68 3.40<br />
$ 1,500,000 2.99 3.14 3.59 3.32<br />
$ 2,000,000 2.90 3.05 3.49 3.22<br />
Black + 1 colour $1,840 $1,935 $2,210 $2,045<br />
Black + 2 colours 2,760 2,900 3,315 3,065<br />
Black + 3 (full colour) 3,220 3,385 3,865 3,575<br />
1-5x $3.64/line $3.82/line $4.36/line $4.04/line<br />
6x plus 3.09 3.25 3.71 3.43<br />
Appointment Notice<br />
Reader-style $9.38/line $9.85/line $11.26/line $10.42/line<br />
Standard 5.78 6.06 6.93 6.41<br />
Dividend Notices 5.25 5.52 6.30 5.83<br />
Legals/Tenders 2.54 2.67 3.05 2.82<br />
Career Advertising $9.88/line $9.88/line $9.88/line $ 9.88/line<br />
Classified Employment Applicable daily contract rate plus 12%<br />
Non-profit and<br />
charitable rate (see 1)<br />
Rates include full colour<br />
B&W same price (see 2)<br />
Reader-style<br />
appointment notices<br />
are bordered on two<br />
sides by editorial copy.<br />
Repeat your Saturday<br />
Career ad on Wednesday<br />
at a rate of $3.46/line.<br />
All rates are non-<strong>com</strong>missionable (net) except Career rates. For<br />
<strong>com</strong>missionable rates, gross up by 17.65%. Whenever Thursday or<br />
Friday is a non‐publishing day, the Thursday or Friday rates will be<br />
in effect on the day prior to the non‐publishing date respectively.<br />
Rates are subject to change without notice.<br />
NON-PROFIT AND CHARITABLE RATE (1)<br />
The non-profit and charitable line rate is the $20,000<br />
per annum contract rate or the customer’s earned<br />
line rate, whichever is less. Not applicable to Career<br />
advertising.<br />
Adjacency ads (2)<br />
Refers to ad positions located on prominent full<br />
colour pages.<br />
• Weather Page 10 x 100<br />
(7 days per week)<br />
• TV Grid Page 10 x 70<br />
TV Grid Banner 8 x 15<br />
(both 7 days per week)<br />
• 5 Minute Herald 2 x 310 or two 2 x 154<br />
(Monday to Friday only, except Statutory Holidays)<br />
7
Rates and Product Information September 2008 - August 2009<br />
Display Advertising Rates<br />
ANNUAL REVENUE CONTRACTS<br />
Advertisers signing an annual revenue contract agree to<br />
use the revenue amount signed for within the 12 month<br />
period. Advertising revenue from all Calgary Herald<br />
products and services contributes towards the revenue<br />
contract. Annual contracts are automatically renewed at<br />
the volume rate earned over the previous 12 month period.<br />
Annual revenue contracts will be reviewed after the first six<br />
months to determine if the contract rate requires adjustment<br />
for the balance of the term.<br />
ROP DISPLAY ADVERTISING<br />
Display advertising is ordered by the number of columns<br />
(width) multiplied by the number of agate lines (depth).<br />
Our newspaper page measures 10 columns wide by<br />
310 agate lines deep (written as a 10 x 310). The cost of<br />
a display ad is calculated by the number of columns<br />
multiplied by agate lines, multiplied by the appropriate<br />
line rate.<br />
Display advertising is posted on our online<br />
SHOPPING website to provide additional reach<br />
to advertisers (some exclusions apply).<br />
TEARSHEETS<br />
The Calgary Herald does not provide hard copy tearsheets<br />
for billing and verification purposes. Advertising<br />
customers may register to receive electronic tearsheets<br />
by e-mailing: support@theherald.canwest.<strong>com</strong>. Note that<br />
invoices also carry a warrant specifying the publisher’s<br />
guarantee regarding performance. Hard copy tearsheets<br />
may be ordered at a cost of $3.00 per copy. The deadlines<br />
for ordering hard copy tearsheets are the same as ad<br />
booking deadlines.<br />
GUARANTEED POSITION CHARGES<br />
“A” section and City section: mandatory 15% surcharge.<br />
Specified page (when available): 25% surcharge.<br />
Specified section (other than “A” and City sections):<br />
10% surcharge. All specified section requests must be<br />
ac<strong>com</strong>panied by an alternative position request unless the<br />
above surcharges are applied. Please note that position<br />
surcharges are calculated on space only (not on colour).<br />
PAGE A2 & A3 surcharges<br />
• Page A2 advertising - sizes available 3x50, 3x100,<br />
4x100 black & white only. Regular rates plus 50%.<br />
Available 7 days a week.<br />
• Page A3 advertising - sizes available 2x45, 4x45,<br />
3x90 black & white only. Regular rates plus 50%.<br />
Available Monday through Saturday.<br />
PAGE EXCLUSIVITY<br />
To guarantee no other advertisements on a page<br />
requires a minimum charge of 1/2 page (1,550 lines)<br />
per page plus a 15% surcharge.<br />
A1 EARLUG<br />
Upper right-hand corner 2 x 19 earlug on the front page<br />
of the Calgary Herald. All A1 creative and content requires<br />
prior approval of the Editorial Department. Minimum<br />
13x frequency <strong>com</strong>mitment. Rates include full colour.<br />
A1 2x19 Sun-Wed Thursday Friday Saturday<br />
13 - 25x $1,010 $1,060 $1,210 $1,120<br />
26 - 51x $860 $900 $1,030 $955<br />
52x plus $705 $740 $850 $785<br />
EARLUGS<br />
Inside section front earlugs 4x19 or two 2x19.<br />
Rates include full colour.<br />
2x19 Sun-Wed Thursday Friday Saturday<br />
1-5x $150 $160 $180 $165<br />
6x plus $125 $135 $155 $140<br />
(Note: Same rates for the 2x19 TV Grid Page Earlug and<br />
2x19 Puzzle Page earlugs)<br />
4x19 Sun-Wed Thursday Friday Saturday<br />
1-5x $295 $310 $355 $325<br />
6x plus $250 $265 $300 $280<br />
(Note: Same rates for the two 2x37 Weather Page earlugs)<br />
ISLAND ADVERTISING<br />
• Stock Listings pages Tuesday through Saturday<br />
5x75 or 5x100 at regular rates + 15% surcharge.<br />
• Sports Listings pages available every day. 5x75 at<br />
regular rates.<br />
• AutoFocus available Wednesday. 4x75, 4x100, 4x125<br />
at regular rates.<br />
COLOUR COMICS - SUNDAY<br />
Full colour tabloid - full colour included in rates<br />
1-5x 6x plus<br />
Earlug (2 available) 2x28 $216 $184<br />
Front page banner 9x30 $1,015 $863<br />
Back page (full page only) 9x160 $5,236 $4,450<br />
Section wrap Four 9x135 pages $13,033 $11,078<br />
DOUBLE TRUCK<br />
Up to 2 full pages including the gutter. Booked as<br />
21 columns x 310 lines. Minimum size of 9 columns<br />
x 100 lines with ad centered on gutter.<br />
FLYSHEETS<br />
2 broadsheet pages (front and back of one sheet) not<br />
connected through the gutter to the rest of the section.<br />
Available Sunday, Monday and Tuesday with either<br />
horizontal or vertical copy format. 15% surcharge required.<br />
BILLBOARD ADS<br />
A small space (3x35) high frequency option with full<br />
colour at discounted rates. The discount is viable only<br />
because the run dates and positioning are at the sole<br />
discretion of the Calgary Herald. Billboard ads will be<br />
placed on a page that is already running full colour and<br />
has the room to ac<strong>com</strong>modate the 3x35 ad space. ROP only.<br />
- 10 insertions within a 90-day period $395 per ad<br />
- 15 insertions within a 90-day period $340 per ad<br />
- 30 insertions within a 90-day period $280 per ad<br />
8
Rates and Product Information September 2008 - August 2009<br />
Display Advertising Rates<br />
Careers<br />
• Minimum Career ad size 2x35<br />
• Special positioning rates<br />
Page 1: 20% surcharge<br />
Page 2 or 3: 15% surcharge<br />
Within the first 5 pages: 10% surcharge<br />
• All Career rates are <strong>com</strong>missionable (gross)<br />
for accredited ad agencies.<br />
• Penalty for late cancellation.<br />
• For information on Job Find, Recruitment Special<br />
Features and Employer of Choice profiles, call<br />
(403) 235-7138 or (403) 235-7388.<br />
• For online Career advertising (working.<strong>com</strong>) information<br />
contact: Monty Souther, Online Recruitment Advertising<br />
Account Executive at (403) 235-7196 or e-mail at<br />
msouther@theherald.canwest.<strong>com</strong><br />
Church advertising - Sunday<br />
• For regular church meetings and services only<br />
• Minimum size 2 columns x 8 lines.<br />
• Frequency rates:<br />
1-12x $2.99/line<br />
13-25x $2.69/line<br />
26-52x $2.54/line<br />
BANNER ADS<br />
• Positioned along the bottom edge of the page.<br />
• A1 front page banner, 10x30, regular line rates<br />
plus 20% mandatory surcharge and full colour rates<br />
(B&W not available).<br />
• Section front banners, 10x40, regular line rates plus<br />
10% mandatory surcharge and applicable colour rates<br />
(B&W is available).<br />
• Second “A” section front banner, 10x80 available<br />
on Friday and Saturday only. Regular line rates plus<br />
10% mandatory surcharge and applicable colour rates<br />
(B&W is available).<br />
• Driving section front banner, 10x80, Friday only. Regular<br />
line rates plus 50% mandatory surcharge and applicable<br />
colour rates (B&W is available).<br />
• The following banner positions are at regular rates:<br />
- AutoFocus, Wednesday 10x25<br />
- Body & Health, Mon. - Wed. and Fri. 10x40 to 10x80 B/W<br />
- Herald Energy, Tues. - Sat. 10x40 to 10x60 B/W<br />
- Inside Business, Mon. - Sat. 10x40 B/W<br />
- Puzzle Page, Mon. - Sun. 10x40 B/W<br />
- Seasonal options: Golf & Gardening 10x40<br />
- Sports Stats page, Mon. - Sun. 10x20, 10x40<br />
- Stock pages 2 through 5, Tues. - Sat. 10x20, 10x40<br />
Classified Advertising<br />
Frequency discounts<br />
Available for Classified liner ads only. Ads must run the<br />
full number of consecutive days to achieve the frequency<br />
discounts listed below.<br />
• 4 consecutive days at 20% off regular rates<br />
• 7 consecutive days at 25% off regular rates<br />
• 30 consecutive days at 30% off regular rates<br />
classified employment advertising<br />
Regular rates plus 12%<br />
Minimum size<br />
Employment ads: minimum 4 print lines<br />
All other ads: minimum 3 print lines<br />
CLASSIFIED DISPLAY<br />
Classified Display ads are placed as near as possible to the<br />
appro priate classification. Classified display ads in colour<br />
may be misclassified. Minimum size 1x28, 2x20, 3x30,<br />
4x40, 5x40, 6x40, 7x40, 8x40, 9x40, 10x40.<br />
CONFIDENTIAL BOX NUMBERS<br />
$76 for replies picked up or mailed for 30 days. Phone<br />
235‐7181 for replies. Every effort will be made to forward<br />
replies to box holders as soon as possible. We accept no<br />
liability with respect to loss or damage alleged to arise<br />
from either failure or delay in forwarding replies.<br />
To provide additional reach to advertisers, all classified<br />
liner ads (except employment classified) are posted<br />
within our online SHOPPING website. The ads are fully<br />
searchable and this online service is being<br />
constantly expanded and refined with<br />
buyers and sellers in mind.<br />
BOXING DAY<br />
• Friday rates apply to all December 26 (Boxing Day)<br />
advertising regardless of the actual day of the week.<br />
9
Rates and Product Information September 2008 - August 2009<br />
Insert Distruibution<br />
Print & Distribution<br />
Now you can have your next flyer designed,<br />
printed and distributed through the Calgary Herald.<br />
Consider the benefits of having just one contact for the<br />
creative design, production, printing and distribution of<br />
your flyer... all at a <strong>com</strong>petitive price.<br />
specialty distribution products<br />
• Poly bags - the Calgary Herald<br />
delivered in a plastic bag printed with<br />
your advertising message.<br />
• Product samples - delivery available through<br />
Flyer Force to non-subscribers only.<br />
• Sticky notes - front page exposure.<br />
Quotations for specialty product delivery<br />
available on request (minimum charge $150/M).<br />
Delivery of specialty products is available on Sunday<br />
only and may be subject to weather conditions.<br />
To provide additional reach to advertisers,<br />
all inserts will be posted within our online<br />
SHOPPING website (some exclusions<br />
apply). A high resolution pdf of the insert<br />
is required to provide this service.<br />
For full details on distribution or print & distribution<br />
options call your sales representative or:<br />
Tori Marin at (403) 235-8716 or<br />
Wendy Cruse at (403) 235-8762<br />
CONDITIONS<br />
• Flyers are accepted for inclusion in the Calgary Herald<br />
and distribution through Flyer Force when copy is not<br />
false or misleading, is in good taste and meets standards<br />
of acceptance that apply for all advertising in the<br />
Calgary Herald.<br />
• Delivery of pre‐printed material to the newspaper and Flyer<br />
Force is at the expense of the advertiser. Note that flyers<br />
destined for distribution in both the Calgary Herald and Flyer<br />
Force are to be shipped to the respective locations. Single<br />
shipments that have to be split will not be accepted.<br />
• Shipments of inserts may be boxed or bulk‐stacked on<br />
standard pallets not exceeding five feet in height. Each<br />
should be plainly labeled with the number of inserts<br />
contained within. Inserts should be brick‐stacked<br />
(interlocking). The Calgary Herald will confirm the<br />
number of skids or boxes of flyers delivered but is unable<br />
to verify the total flyer quantity received. Discrepancies in<br />
flyer quantities will be the responsibility of the client.<br />
• 1% over the distribution quantity is required as a<br />
cushion for mechanical inserting for both Calgary Herald<br />
and Flyer Force distribution quantities. This cushion is<br />
already included in the quantities provided by your<br />
sales representative.<br />
• Based on a <strong>com</strong>bination of Calgary Herald page count,<br />
the number, size and stock of booked inserts and insert<br />
zoning requirements, there is a physical and mechanical<br />
limit to the number of inserts we are able to distribute<br />
on any given day. Scheduling is based on a first-<strong>com</strong>e,<br />
first-served basis and is subject to availability.<br />
• Flyers which do not meet minimum specifications may still<br />
be delivered by pre-insertion into another flyer. Add a $11<br />
per thousand pre-insertion surcharge to the applicable<br />
distribution rate. Maximum quantity for pre-insertion is 25,000.<br />
This service must be pre-arranged due to time constraints.<br />
10
Rates and Product Information September 2008 - August 2009<br />
Insert Distribution<br />
Insert Distribution Rates<br />
quantity Monday - Wednesday Thursday - Sunday<br />
Per Fiscal Year Rate ($/M) Rate ($/M)<br />
25M - 500M $70 $81<br />
500M - 1,000M 63 73<br />
1,000M - 3,000M 60 69<br />
>3,000M 56 65<br />
• Insert rates are cost per thousand based on quantity delivered between September and August.<br />
• Metro expanded and country insert distribution - add $7/M<br />
• Rates apply to inserts weighing 100 grams or less each. Inserts weighing over 100 grams each by quotation only (sample required).<br />
• Pre-printed insert packages containing two or more different-sized insert pieces from the same advertiser will be surcharged 50%.<br />
• Multiple brand packages (nested inserts) consisting of two or more different brands will be surcharged 50% for each additional brand.<br />
• Rate for delivery on a statutory holiday is $90/M (volume discounts do not apply).<br />
All rates are non-<strong>com</strong>missionable (net). For <strong>com</strong>missionable rates gross up by 17.65%. Rates are subject to change without notice.<br />
Pre-Printed Newspaper Inserts<br />
Your flyer can be distributed in the Calgary Herald seven days a week.<br />
Choose to reach all Herald readers in Calgary and surrounding rural<br />
areas or target your message to home subscribers by Forward Sortation<br />
Area (FSA*). You may target distribution of your flyer into 38 different<br />
geographic regions within Calgary. In <strong>com</strong>bination with Flyer Force<br />
distribution, where you can target into 46 different zones, you can<br />
effectively blanket all of Calgary and surrounding rural areas and towns<br />
with your advertising message.<br />
CALGARY HERALD AND CALGARY FLYER FORCE<br />
INSERT SPECIFICATIONS<br />
• Minimum quantity 25,000<br />
• The number of zoned inserts (i.e. less than full city distribution) which<br />
can be accepted is limited, and available Sunday - Wednesday only.<br />
• Maximum page size accepted – 11-3/8” x 12-1/2”<br />
• Minimum size accepted – 5” x 8” (8” on spine).<br />
• Rates based on standard tabloid page<br />
1 Broadsheet page = 2 Tabloid pages<br />
1 Tabloid page = 145 sq. in.<br />
• Single sheet – Minimum 100 lb. uncoated text stock (or equivalent)<br />
required for the Calgary Herald. Flyer Force minimum is 60 lb.<br />
uncoated text stock (or equivalent).<br />
• Prices quoted are for single advertisers only, except by prior agreement.<br />
• Accordion folds are not acceptable<br />
EXTENDED MARKET PRE‐PRINT DISTRIBUTION<br />
CALGARY FLYER FORCE, a CanWest <strong>com</strong>pany, is a separate distribution<br />
system delivering flyers to non -Herald subscribers in and around Calgary.<br />
Distribution rates and conditions are the same as for the Calgary Herald.<br />
Flyer Force distribution is on Sundays and Thursdays and is available by<br />
F.S.A. Limited Flyer Force distribution into controlled access apartment<br />
units and rural distribution to Airdrie, Chestermere, Cochrane,<br />
High River and Okotoks is available on Sundays only. Call your<br />
Calgary Herald sales representative for details and rates.<br />
*Forward Sortation<br />
Area (FSA) is a postal<br />
geographic area<br />
identified by the first<br />
three characters of the<br />
postal code.<br />
For Calgary Herald<br />
and Flyer Force<br />
distribution purposes,<br />
some FSAs have been<br />
divided to provide<br />
more refined<br />
distribution options.<br />
Shipping Addresses:<br />
Calgary Herald<br />
215 ‐ 16 Street SE<br />
Calgary, AB T2E 7P5<br />
Mon. - Fri.<br />
7:30 a.m. - 3:30 p.m.<br />
Flyer Force<br />
1058 - 72 Avenue N.E.<br />
Calgary, AB T2E 8V9<br />
By appointment only<br />
569-4758 or<br />
462-0179<br />
11
Rates and Product Information September 2008 - August 2009<br />
Neighbours Advertising Rates<br />
Neighbours is Calgary’s <strong>com</strong>munity newspaper.<br />
It is delivered every Thursday and provides Calgary<br />
and area residents with editorial coverage of amateur<br />
sports, <strong>com</strong>munity events, parenting, health trends,<br />
education, restaurant reviews and more.<br />
Extended Market Coverage<br />
Neighbours is delivered within the Calgary Herald<br />
to all subscribers in Calgary and Airdrie. Neighbours<br />
is also delivered as a stand-alone newspaper to all<br />
remaining non-subscriber households within the<br />
Calgary city limits.<br />
Target Your Message<br />
Take advantage of cost-effective pricing while targeting<br />
one half of the city. Neighbours total market coverage<br />
is split into two zones (North and South).<br />
Display Advertising Deadlines<br />
• Proof - 12 Noon Wednesday for the following week’s<br />
Thursday edition.<br />
• No Proof - 12 Noon Thursday for the following<br />
Thursday’s edition.<br />
Neighbours <strong>RATES</strong><br />
ONE ZONE<br />
BOTH ZONES<br />
Casual Line Rate $3.58/line $6.44/line<br />
4 consecutive weeks 2.68 4.83<br />
6x 2.50 4.51<br />
13x 2.32 4.18<br />
26x 1.97 3.54<br />
52x 1.79 3.22<br />
* Crossover rate 1.43 2.57<br />
* Crossover rate: re-run your Calgary Herald ad in the<br />
next issue (North, South or both) of Neighbours to<br />
expand your reach to all households within your<br />
retail trading zone.<br />
Non-profit and<br />
charitable rate<br />
Total Market Coverage<br />
Neighbours Distribution<br />
292,000 copies every Thursday!<br />
North Zone Distribution 146,000<br />
South Zone Distribution 146,000<br />
Neighbours COLOUR <strong>RATES</strong><br />
ONE ZONE<br />
BOTH ZONES<br />
1 Colour $580 $1,045<br />
2 Colours 870 1,565<br />
Full Colour 1,015 1,830<br />
All rates are non-<strong>com</strong>missionable (net).<br />
For <strong>com</strong>missionable rates, gross up by 17.65%.<br />
Rates are subject to change without notice.<br />
12
Oakland Dr.<br />
Blvd.<br />
Dr.<br />
Acadia<br />
Rates and Product Information September 2008 - August 2009<br />
Neighbours Advertising Rates<br />
DISTRIBUTION ZONES<br />
North Zone includes Airdrie Herald Subscribers<br />
T O A IR D<br />
144 Ave.<br />
ADVERTISING POSITIONS<br />
• Front page banner A10x40 - regular rates plus 5%<br />
• Front page banner B10x30 - regular rates plus 5%<br />
T O C O C H R A N E<br />
T O B A N F F<br />
104 St.<br />
1 A<br />
Tuscany<br />
Rocky Ridge Rd<br />
Blvd<br />
Stoney Trail<br />
85 ST.<br />
ScenicAcres<br />
Blvd<br />
Nose Hill Dr.<br />
Nose Hill Dr.<br />
87 ST.<br />
1<br />
C A N A D A<br />
O L Y M P IC<br />
P A R K<br />
112 Ave.<br />
Country<br />
Silver<br />
O ld B a n ff C o a ch R d . 5 6 3<br />
North Zone<br />
South Zone<br />
T O B R A G G C R E E K<br />
69 ST.<br />
Springs<br />
Blvd.<br />
Bowness Rd<br />
<strong>Canada</strong> Olympic Dr.<br />
Cougar Ridge<br />
Hills Blvd.<br />
Hawkwood<br />
56A ve.<br />
.<br />
Cidadel<br />
Blvd.<br />
Ranchlands<br />
69 St.<br />
Strathcona<br />
Blvd.<br />
Strathcona Dr.<br />
RICHMOND RD.<br />
Sarcee Trail<br />
CROWCHILD TRAIL<br />
53 St.<br />
S A R C E E<br />
IN D IA N<br />
R E S E R V E<br />
Edgepark<br />
53 St.<br />
Shaganappi Trail<br />
40 Ave.<br />
Bowness Rd<br />
Sarcee Trail<br />
Blvd.<br />
Edgemont Blvd.<br />
45 St.<br />
Shaganappi Trail<br />
John Laurie Blvd.<br />
32 Ave.<br />
16<br />
3 Ave.<br />
Bow Trail<br />
Richmond Rd.<br />
Ave.<br />
17 Ave.<br />
37 St.<br />
37 St.<br />
Simon's<br />
26 Ave.<br />
Charl es<br />
Country Hills<br />
wood<br />
Valley Rd.<br />
14 ST.<br />
50 Ave.<br />
14 ST.<br />
33 Ave.<br />
90 Ave.<br />
Woodview<br />
Dr.<br />
Blvd.<br />
112 Ave.<br />
Beddington<br />
Blvd.<br />
Harvest Hills Blvd..<br />
Beddin gton Trail<br />
Centre St. N.<br />
F IS H C R E E K<br />
P R O V IN C IA L P A R K<br />
146 Ave.<br />
37 St.<br />
Univ<br />
Dr.<br />
Parkdale<br />
Blvd.<br />
Woodbine<br />
B<br />
lvd.<br />
Dr.<br />
BANFF<br />
TR.<br />
Northmount<br />
Trail<br />
24 St.<br />
24 St.<br />
19 St.<br />
Crowchild<br />
19 St.<br />
Dr.<br />
14 St.<br />
40<br />
Ave.<br />
14 St.<br />
14 St.<br />
Elbow Dr. 10 St.<br />
5 St.<br />
GLENMORE TRAIL<br />
Palliser Dr.<br />
BraesideDr.<br />
Anderson Rd..<br />
ark<br />
Woodp<br />
2 2 x<br />
9 Ave.<br />
12 Ave.<br />
14 St.<br />
Elbow Dr.<br />
64<br />
Ave.<br />
4 St.<br />
Memorial<br />
6 Ave.<br />
8<br />
Heritage Dr.<br />
Southland<br />
Dr.<br />
MACLEOD TRAIL<br />
Ca nyon<br />
Shawnessy<br />
Blvd.<br />
4 St.<br />
4 St.<br />
162 Ave.<br />
MACLEOD TRAIL<br />
41<br />
Ave.<br />
Centre St. N.<br />
MARQUIS OF LORNE TRAIL<br />
S P R U C E<br />
M E A D O W S<br />
E Q U E S T R IA N<br />
2<br />
C E N T R E<br />
2<br />
8 Ave.<br />
42 Ave.<br />
58 Ave.<br />
128 Ave.<br />
Country Hills Blvd. Country Hills Blvd. 564<br />
Dr.<br />
Bonaventure<br />
EdmontonTrail<br />
Spiller<br />
Tr.<br />
Blackfoot<br />
Fairmount<br />
Dr.<br />
1 A<br />
Meadows Dr.<br />
DEERFOOT TRAIL<br />
32Ave.<br />
Rd.<br />
146 Ave.<br />
8 St.<br />
11 St.<br />
9 Ave.<br />
11 St.<br />
Airport Rd<br />
Barlow Trail<br />
C A L G A R Y<br />
IN T E R N A T IO N A L<br />
A IR P O R T<br />
2<br />
McKnight Blvd.<br />
16 Ave.<br />
19 St.<br />
18 St.<br />
Barlow Trail<br />
Barlow Trail<br />
FISH C REEK<br />
PROVIN CIAL P ARK<br />
146<br />
Ave.<br />
Trail<br />
Barlow<br />
F IS H C R E E K<br />
P R O V IN C IA L P A R K<br />
Sun<br />
Dr.<br />
Lake<br />
Bonavista<br />
Dr.<br />
Parkland<br />
Blvd.<br />
Valley Blvd.<br />
Sun mills Dr.<br />
TO OKOTOKS<br />
W<br />
Ogde n Rd.<br />
Bow Bottom Tr.<br />
Chapperal Blvd<br />
N<br />
S<br />
E<br />
Ogden Rd.<br />
Deer R un Dr.<br />
1<br />
36 St.<br />
36 St.<br />
17 Ave.<br />
52 St.<br />
Saddle<br />
Ridge<br />
80 Ave.<br />
Martindale<br />
Taradale<br />
64 Ave.<br />
48 Ave.<br />
Whitehorn<br />
32 Ave.<br />
Rundle<br />
Peigan Trail<br />
Marlborough<br />
50 Ave.<br />
8 Ave.<br />
2<br />
DEERFOOT TRAIL<br />
52 St.<br />
52 St.<br />
96 Ave.<br />
Blvd.<br />
Falconridge<br />
Temple<br />
Pineridge<br />
114 Ave.<br />
146 Ave.<br />
178 Ave.<br />
68 St.<br />
68 St.<br />
Coral<br />
Springs<br />
Blvd<br />
Monterey<br />
Park<br />
Blvd.<br />
Catalina<br />
TRANS CANADA HIGHWAY<br />
Memorial Dr.<br />
Glenmore Trail<br />
McK enzie<br />
Barlow Trail<br />
LakeBlvd.<br />
Cranston Dr.<br />
2 2 x<br />
Abbeydale<br />
Applewood<br />
Park<br />
68 St.<br />
1 A<br />
R A C E<br />
C IT Y<br />
S P E E D W A Y<br />
72 St.<br />
Front page<br />
Earlug<br />
Two 2x19 or<br />
one 2x38<br />
T O S T R A T H M O R<br />
T O C H E S T E R M E<br />
• Page 2 – 10x155 B/W exclusive - regular rates plus 5%<br />
• Advertorial – minimum 1/2 page<br />
• Flysheet inside – colour available on both sides<br />
(front and back of one broadsheet page)<br />
• Back page full colour - regular rates plus 5%<br />
• Earlug – upper right-hand corner two 2x19 or one 2x38<br />
on the front page of Neighbours. Creative and content<br />
require prior approval of the Editorial Department.<br />
2x19 Per Zone Both Zones<br />
1-5x rate $425 $740<br />
6x plus rate $360 $630<br />
Crossover rate $295 $520<br />
2x38 Per Zone Both Zones<br />
1-5x rate $680 $1,185<br />
6x plus (-15%) $575 $1,010<br />
MASS IMPACT SECTIONS<br />
• Design, print and distribute your own full colour<br />
broadsheet section within the Neighbours <strong>com</strong>munity<br />
weekly newspaper. Pricing includes advertorial<br />
content, additional exposure online and extra<br />
copies for your retail location(s).<br />
• Ask your sales representative for full details and a<br />
customized pricing quote that suits your needs.<br />
ONE ZONE Both ZONEs<br />
Printed on Standard Newsprint<br />
6 page section $16,225 $23,995<br />
8 page section $20,895 $30,765<br />
10 page section $25,045 $37,645<br />
Printed on Electrobrite 52/72<br />
6 page section $18,660 $27,595<br />
8 page section $24,030 $35,380<br />
10 page section $28,800 $43,295<br />
To provide additional reach to advertisers,<br />
all Neighbours display advertising will be posted<br />
within our online SHOPPING website<br />
(some exclusions apply).<br />
Front page<br />
Banner<br />
Position A<br />
10x40<br />
Front page<br />
Banner<br />
Position B<br />
10x30<br />
13
Rates and Product Information September 2008 - August 2009<br />
Swerve Rates & Sizes<br />
Calgary’s most read magazine,<br />
with the city’s most desirable readers!<br />
SWERVE is the city’s most <strong>com</strong>prehensive entertainment, culture and<br />
lifestyle guide, and is distributed every Friday in the Calgary Herald.<br />
35% of Calgarians<br />
read a copy of<br />
Swerve in the past<br />
month (23% in the<br />
past week).<br />
March 2008<br />
Leger Marketing<br />
Omnibus Research<br />
More Calgarians<br />
(29%) read Swerve<br />
than FFWD (24%),<br />
Western Living (23%),<br />
Avenue (19%) and<br />
Elemente (3%).<br />
July 2007<br />
Leger Marketing Study<br />
66% of Swerve<br />
readers have a<br />
household in<strong>com</strong>e<br />
of $50,000+ a year<br />
(24% earn $100,000+).<br />
March 2008<br />
Leger Marketing<br />
Omnibus Research<br />
Since its launch in<br />
2004, Swerve has<br />
been nominated for<br />
more regional, national<br />
and international<br />
awards than any<br />
other magazine in<br />
Western <strong>Canada</strong>.<br />
14
Rates and Product Information September 2008 - August 2009<br />
Swerve Rates & Sizes<br />
SWERVE Frequency Rates All Rates Include Full Colour<br />
Description Booking Size Actual Size Actual Size 1 - 12x 13 - 25x 26x plus<br />
Columns x Lines Width x Height Picas Frequency Frequency Frequency<br />
Full Page with bleed 6 x 147 11.25” x 11.5” 66p x 67p6 $4,860 $3,645 $2,915<br />
2/3 Pg Vertical 4 x 147 6.708” x 10.5” 40p3 x 63p 3,405 2,550 2,040<br />
1/2 Pg Vertical 3 x 147 5.0” x 10.5” 30p x 63p 2,915 2,190 1,750<br />
1/2 Pg Horizontal 6 x 72 10.125” x 5.083” 60p9 x 30p6 2,915 2,190 1,750<br />
1/3 Pg Vertical 2 x 147 3.292” x 10.5” 19p9 x 63p 2,430 1,825 1,460<br />
1/4 Pg Square 3 x 72 5.0” x 5.083” 30p x 30p6 1,700 1,275 1,020<br />
Inside Banner 6 x 30 10.125” x 2.139” 60p9 x 12p10 1,460 1,095 875<br />
EAT/DRINK/SHOP MODULAR AD PAGES:<br />
1/3 Vertical w/bleed* 2 x 147 3.56” x 11.5” 21p4 x 67p6 2,430 1,825 1,460<br />
Gang Banners 4 x 45 6.71” x 3.4” 40p3 x 19p3 1,120 840 670<br />
OBC* 6 x 147 11.25” x 11.5” 66p x 67p6 6,320 4,740 3,790<br />
(full page w/bleed only)<br />
IFC/IBC/Gloss pages*<br />
(full page w/bleed only)<br />
6 x 147 11.25” x 11.5” 66p x 67p6 5,835 4,375 3,500<br />
All full page and 1/3 gang vertical ads to bleed only<br />
• OBC - Outside Back Cover Full page only<br />
• IFC or IBC - Inside Front or Inside Back Cover full pages only<br />
• Finished (trim) size of product is 10.75” x 11” (64p6 x 66p)<br />
• SWERVE columns are not the same width as ROP columns<br />
To provide additional reach to advertisers, all display<br />
To provide additional reach to advertisers, all display<br />
SWERVE advertising will be posted within our online<br />
SWERVE advertising will be posted within our online<br />
SHOPPING website (some exclusions apply)<br />
SHOPPING website (some exclusions apply).<br />
All rates are non-<strong>com</strong>missionable (net). For <strong>com</strong>missionable rates<br />
gross up by 17.65%. Rates are subject to change without notice. Insert Rates Full Distribution Only (150M)<br />
Ask about glossy availabilities.<br />
Booking deadline - Wednesday 5 p.m., 7 business days prior to publication.<br />
Print Ready deadline - Friday 12 Noon, 5 business days prior to publication.<br />
• Full bleed capabilities for all full page and vertical advertisements<br />
• Full page, full bleed dimensions: 11.25” x 11.5” (66p x 67p6)<br />
• The live text/image area is 10.125” x 10.5” (60p9 x 63p)<br />
Swerve reserves the right to review all advertisements prior to publication.<br />
Rates for centre stitched and freestanding (single sheet) inserts<br />
Quantity per fiscal year<br />
Rate ($/M)<br />
150M – 500M $81<br />
500M – 1,000M $73<br />
1,000M – 3,000M $69<br />
> 3,000M $65<br />
COVER<br />
INSIDE<br />
Stock Gloss: 60lb. heat set 35 lb. ecal 70<br />
Photo resolution/scans 300 dpi 300 dpi<br />
Separation set–up 320% TID-75% Max black-GCR 240% TID-85% Max black-GCR<br />
Screen 25 Micron Stochastic 25 Micron Stochastic<br />
Dot Gain 10% Gain 20% Gain<br />
Supplied Material CMYK CMYK<br />
15
Rates and Product Information September 2008 - August 2009<br />
TVtimes Rates & Sizes<br />
Frequency Rates<br />
Booking Size Actual Size 1 - 5x 6x Plus<br />
Columns x Lines Width x Height Rate Rate<br />
Cover Positions - price includes full colour<br />
Front Cover Banner 6 x 28 10.375” x 2.0” $860 $690<br />
Outside Back Cover 6 x 162 10.375” x 11.571” 4,080 3,265<br />
Inside Ad Sizes<br />
Full Page 6 x 162 10.375” x 11.571” $3,245 $2,595<br />
1/2 Pg Horizontal 6 x 81 10.375” x 5.786” 1,620 1,300<br />
1/4 Pg Square 3 x 81 5.085” x 5.786” 810 650<br />
1/4 Pg Banner 6 x 40 10.375” x 2.857” 800 640<br />
Sports Island 2 x 81 3.334” x 5.786” 610 485<br />
4x40 4 x 40 6.882” x 2.875” 535 425<br />
3x40 3 x 40 5.085” x 2.875” 400 320<br />
2x40 2 x 40 3.334” x 2.875” 265 215<br />
1x40 1 x 40 1.583” x 2.875” 135 105<br />
Colour Charges<br />
Black plus 1 colour $105<br />
Black plus 2 colours 155<br />
Black plus 3 colours (full colour) 180<br />
TVtimes columns are not the same width as<br />
ROP columns. All rates are non-<strong>com</strong>missionable<br />
(net). For <strong>com</strong>missionable rates gross up by<br />
17.65%. Rates are subject to change without<br />
notice.<br />
TVtimes Wrap<br />
Insert Rates<br />
Full Distribution Only (150M)<br />
TVtimes WRAP<br />
Full four-page wrap around the outside of TVtimes. Front<br />
cover advertising space of 6x122 to allow 9x40 space at<br />
the top for the TVtimes masthead plus three additional<br />
6x162 full TVtimes pages (full colour all pages).......$12,250<br />
Non-profit AND Charitable Rate<br />
• 6x frequency rate for recognized charitable<br />
institutions and non-profit organizations.<br />
DISPLAY ADVERTISING DEADLINE<br />
Tuesday, 5 p.m., 8 business days prior to publication,<br />
distributed every Friday in the Calgary Herald.<br />
To provide additional reach to advertisers, all display<br />
TVTIMES advertising will be posted within our online<br />
SHOPPING website (some exclusions apply).<br />
Call your Calgary Herald Sales Representative for<br />
TVtimes insert and outsert specifications and to<br />
explore cost-effective print and distributions options.<br />
Rates for stitched outserts, centre stitched and freestanding (single sheet) inserts<br />
Quantity per fiscal year<br />
TVtimes Inserts<br />
Rate ($/M)<br />
150M – 500M $81<br />
500M – 1,000M $73<br />
1,000M – 3,000M $69<br />
> 3,000M $65<br />
TVtimes STITCHED OUTSERTS<br />
• Outserts are stitched around the cover of TVtimes (top)<br />
and must be folded.<br />
TVtimes Stitched INSERTS<br />
• Rates shown are for 4 or 8 page inserts. Inserts of<br />
12 or 16 pages require a 20% surcharge. Inserts over<br />
16 pages by quotation only.<br />
• Inserts to be stitched into the centre of TVtimes must<br />
be folded.<br />
TVtimes FREESTANDING INSERTS<br />
• Single sheet blown into TVtimes (not stapled).<br />
FOR ALL TVtimes INSERTS & Outserts<br />
• 1% over distribution quantity is needed as a cushion<br />
for mechanical insertion.<br />
16
Rates and Product Information September 2008 - August 2009<br />
Digital Transfer<br />
The Calgary Herald is fully set up to receive your electronic<br />
ads, whether you send your files via the Internet or on disc.<br />
You can send your files from either Macintosh or PC<br />
platforms. Please follow this list of procedures when<br />
transmitting your files electronically.<br />
SOFTWARE COMPATIBILITY<br />
The Calgary Herald is equipped to receive<br />
Postscript-<strong>com</strong>patible files in the following<br />
software packages:<br />
• Quark Xpress (v6.5)<br />
• Adobe Illustrator CS3<br />
• Multi-Ad creator (v6.5) • Adobe InDesign CS3<br />
• Adobe Pagemaker (v7.0) • Aldus Freehand (v10)<br />
• Adobe Photoshop CS3 • Adobe Acrobat (v7.0)<br />
• Corel Draw (v12 Windows with fonts or eps files only).<br />
We cannot accept word processing documents (.doc, .wps)<br />
or Powerpoint (.ppt) documents as ad or graphic files. We also<br />
cannot support Claris Works files or MS Publisher.<br />
We have the ability to de<strong>com</strong>press files using the following software:<br />
• Stuffit Expander (Mac)<br />
• WinZip (PC)<br />
AD DELIVERY VIA DISC – CD Rom only<br />
Ad Delivery Via Web Server<br />
http://www.web-proof.<strong>com</strong><br />
Use our “Global Upload” to send your electronic files to CanWest<br />
newspapers.<br />
Click the “Upload” link and fill in the required information. Select the<br />
newspaper(s) and department to which you wish to send your electronic<br />
file. Click the “Browse” button to attach your file, then select<br />
”Upload”.<br />
• Unlimited file sizes<br />
• Direct access. No waiting for a sent file to arrive<br />
• Instant e-mail confirmation back to the sender of a<br />
successful transfer<br />
• Instant e-mail notification to the Digital Ad Department that<br />
an ad has been received<br />
• The only software you need is an Internet Web Browser<br />
• Only one address to remember<br />
• Totally secure, one-way access<br />
Please refer to our site for the latest information.<br />
Web Proofing<br />
www.web-proof.<strong>com</strong><br />
Sign on to www.web-proof.<strong>com</strong> and click on “Subscribe to Service”<br />
below the username and password fields.<br />
• Faster turnaround time for your proofs.<br />
• See your proofs in colour rather than a black and white fax.<br />
• Automatically stores your ads in a searchable archive (scrapbook).<br />
• Send high resolution PDFs of your Calgary Herald distributed insert<br />
for inclusion online.<br />
Please do...<br />
3 Compress all files. Please <strong>com</strong>press and<br />
encode your files using whatever software<br />
you have available. Please indicate the<br />
software used to <strong>com</strong>press the files<br />
in your e-mail message.<br />
3 Include all support files (photos, logos, etc.)<br />
contained in the ad.<br />
3 Include all fonts used, including screen fonts<br />
and printer fonts. (We have the first 200 fonts<br />
in the Adobe Font Library).<br />
3 Convert all colours used to process colours.<br />
3 Include a fax or low resolution hard copy of<br />
the ad so we can check our output against your<br />
final product.<br />
3 Include a contact name and phone number,<br />
size and run date.<br />
3 Inform your sales rep how and when you will<br />
send your ad. Your sales rep will book your<br />
ad and supply an ad reference number which<br />
needs to be included in the description field.<br />
3 Phone first to check if we have the capability of<br />
working with your files before you post<br />
the file.<br />
Please Don’t...<br />
7 Don‘t use your page layout program to crop,<br />
rotate and size your art or photos.<br />
7 Don‘t use colour photos or graphics if the<br />
ad is booked black & white. Our auto<br />
separation RIPs will attempt to separate the<br />
colour images when printing.<br />
Technical Support<br />
Should you require assistance or clarification<br />
on the above information, or are having trouble<br />
logging on to the Herald Web Server,<br />
please contact:<br />
Lisa Janzen (403) 235-8635<br />
Karim Ahamed (403) 235-7599<br />
Ron Kindrat (403) 235-7467<br />
17
Rates and Product Information September 2008 - August 2009<br />
Advertising Deadlines<br />
Deadlines are for booking<br />
and cancelling ads.<br />
Deadline for all colour ads<br />
is one business day earlier<br />
than proof deadline.<br />
Advanced deadlines are in<br />
effect prior to all statutory<br />
holidays.<br />
Advanced deadlines for<br />
sections that are pre-run<br />
are indicated under the<br />
publication day.<br />
Faxed and e-mailed copy<br />
must be received one hour<br />
prior to the deadline<br />
indicated.<br />
display advertising<br />
Proof<br />
No Proof<br />
Monday 12 Noon Wednesday 12 Noon Thursday<br />
Tuesday 12 Noon Thursday 12 Noon Friday<br />
Wednesday 12 Noon Friday 12 Noon Monday<br />
Thursday 12 Noon Monday 12 Noon Tuesday<br />
Neighbours 12 Noon Wednesday 12 Noon Thursday<br />
(North and South Editions) for following Thursday’s edition for following Thursday’s edition<br />
Friday 12 Noon Tuesday 12 Noon Wednesday<br />
Driving 5 p.m. Tuesday 5 p.m. Tuesday<br />
Classified Display 5 p.m. Tuesday 5 p.m. Tuesday<br />
Saturday 12 Noon Wednesday 12 Noon Thursday<br />
New Condos 11:30 a.m. Monday 11:30 a.m. Monday<br />
Recreation & Resort Properties 11:30 a.m. Monday 11:30 a.m. Monday<br />
Travel 12 Noon Wednesday 12 Noon Wednesday<br />
Working 12 Noon Wednesday 12 Noon Wednesday<br />
New Homes 11:30 a.m. Wednesday 11:30 a.m. Wednesday<br />
Life at Home 12 Noon Wednesday 12 Noon Wednesday<br />
Classified Display 12 Noon Wednesday 12 Noon Wednesday<br />
Sunday 12 Noon Wednesday 12 Noon Thursday<br />
Books & Arts 12 Noon Wednesday 12 Noon Thursday<br />
CLASSIFIED LINERS<br />
Publication Date<br />
Deadline<br />
Monday<br />
3:30 p.m. Saturday<br />
Tuesday<br />
4:00 p.m. Monday<br />
Wednesday<br />
4:00 p.m. Tuesday<br />
Exception: AutoFocus Auto Dealers 3:00 p.m. Thursday<br />
AutoFocus Private Party 3:00 p.m. Friday<br />
Thursday<br />
4:00 p.m. Wednesday<br />
Exception: Neighbours Classified 3:30 p.m. Saturday<br />
Friday (including Driving)<br />
7:00 p.m. Wednesday<br />
Saturday<br />
7:00 p.m. Thursday<br />
Sunday<br />
3:30 p.m. Saturday<br />
Faxed or e-mailed copy must be received one hour prior to the<br />
above deadlines.<br />
Friday TVtimes<br />
Tuesday 5 p.m., 8 business days prior to publication date for all<br />
advertising and all TVtimes inserts. TVtimes inserts must be at<br />
the Herald seven business days prior to publication date.<br />
Friday SWERVE<br />
Wednesday 5 p.m., 7 business days prior to publication date<br />
for all advertising.<br />
Sunday colour <strong>com</strong>ics<br />
Friday noon, 2 weeks prior to publication date.<br />
Gatefolds & Section wraps<br />
Minimum eight weeks booking deadline prior to<br />
publication date for gatefolds and section wraps.<br />
Business Profiles<br />
Minimum ten business days booking deadline prior<br />
to publication.<br />
Herald & Flyer force inserts<br />
Booking deadline is a minimum of two weeks prior to<br />
distribution date. Material deadline is five business days<br />
before distribution but no more than ten business days<br />
due to limited storage space.<br />
18
Rates and Product Information September 2008 - August 2009<br />
Specifications & Contact Info<br />
rop MECHANICAL <strong>INFORMATION</strong><br />
• Width of column 6p6 – 1-1/16”<br />
• Depth of column 310 lines – 22-1/8”<br />
• Full width of type space 69p6 – 11-9/16”<br />
• Minimum depth: 1x15 lines then add 5 lines in<br />
depth for each additional column up to 6 columns<br />
2x20, 3x25, 4x30, 5x35, 6x40, 7x40, 8x40, 10x40.<br />
• Maximum depth: Display ads over 275 lines will<br />
be charged at the full depth of 310 lines.<br />
• 9 column ads will not be accepted in retail sections.<br />
• Halftones B/W – and colour – 150 line screen<br />
(24 microns Stochastic, minimum highlight dot 2%).<br />
Printed offset.<br />
RUN OF PAPER (R.O.P.)<br />
Column Widths<br />
1 column 6p6 1.083”<br />
2 columns 13p6 2.250”<br />
3 columns 20p6 3.416”<br />
4 columns 27p6 4.583”<br />
5 columns 34p6 5.750”<br />
6 columns 41p6 6.916”<br />
7 columns 48p6 8.083”<br />
8 columns 55p6 9.250”<br />
9 columns 62p6 10.416”<br />
10 columns 69p6 11.583”<br />
SECTION FRONT Earlugs<br />
2 x19 ROP – 13p6 x 8p or 2.25” x 1.33”<br />
4 x 19 ROP – 27p6 x 8p or 4.583” x 1.33”<br />
DOUBLE TRUCKS<br />
Gutter (6p or 1”) counts as one column.<br />
Maximum size 2 full pages plus gutter.<br />
21 col x 310 lines 145P x 133p0 24.167” x 22.16”<br />
Advertising Phone Numbers<br />
General Advertising Inquiries (403) 235-7168<br />
Careers (403) 235-7388<br />
Classified (Herald & Neighbours) (403) 235-0511<br />
or e-mail<br />
classified@theherald.canwest.<strong>com</strong><br />
Editorial (403) 235-7400<br />
Marketing / Community Relations (403) 235-7140<br />
canada.<strong>com</strong> (403) 235-7547<br />
Reader Sales & Service (403) 235-0121<br />
E-mail<br />
online@theherald.canwest.<strong>com</strong><br />
Website<br />
www.calgaryherald.<strong>com</strong><br />
Advertising Fax Numbers<br />
Administration (403) 235-7272<br />
Auto & Real Estate (403) 235-8694<br />
Careers (403) 235-8668<br />
Classified (403) 235-8647<br />
Front Counter (403) 235-7418<br />
Key Accounts (403) 235-8720 or 8712<br />
Neighbours (403) 235-8697<br />
New Business Development (403) 235-8697<br />
Retail (403) 235-7189 or 8787<br />
COLOUR<br />
• A detailed colour reference guide is available from<br />
your sales representative.<br />
TVtimes MECHANICAL Information<br />
• Halftones B/W and colour - Printing is done at the<br />
equivalent of 150 line screen. For maximum quality<br />
supply 300 dpi images.<br />
TERMS OF PAYMENT<br />
• Advertisers charged from cut‐off rule to cut‐off rule.<br />
• Terms of sale are net due when rendered.<br />
Service charges of 2% per month (24% per annum)<br />
will be levied 30 days from billing date.<br />
IMPORTANT <strong>INFORMATION</strong><br />
• The advertiser agrees that the publisher shall not<br />
be liable for damages arising out of errors in<br />
advertisements beyond the amount charged for<br />
the space actually occupied by that portion of the<br />
advertisement in which the error occurred, whether<br />
such error is due to negligence of its servants or<br />
otherwise and there shall be no liability for non‐insertion<br />
of any advertisement beyond the amount charged for<br />
such advertisement.<br />
• All copy and type arrangements subject to approval<br />
of publisher. The publisher reserves the right to edit,<br />
revise or reject any advertisements.<br />
• The publisher reserves the option to insert, above<br />
any copy, “Advertisement” or “Advertising Feature”.<br />
• The advertiser agrees to indemnify the publisher against<br />
all claims arising from publication of any advertisement<br />
sub mitted by the advertiser.<br />
• All display advertisements must carry signature<br />
of party inserting same.<br />
• The advertiser agrees that the Calgary Herald will not<br />
be responsible for advertising material unless return<br />
delivery instructions are received within 30 days after use.<br />
• The advertiser also agrees that the copyright of all<br />
adver tisements prepared by the Calgary Herald<br />
shall be vested in the Calgary Herald.<br />
Mailing Address<br />
Calgary Herald<br />
P.O. Box 2400, Station M<br />
Calgary, AB, <strong>Canada</strong> T2P 0W8<br />
Shipping Address<br />
Calgary Herald<br />
215 - 16th Street S.E.<br />
Calgary, AB, <strong>Canada</strong> T2E 7P5<br />
19
calgaryherald.<strong>com</strong>