RATES & PRODUCT INFORMATION - Canada.com

RATES & PRODUCT INFORMATION 

September 2008 - August 2009 

calgaryherald.com

Calgary, Alberta 

Regional strength, local highlights and highest per capita 

income in Canada puts us on top again! 

Provincial strength 

Alberta’s economy continues to be among the 

nation’s best performers in 2008. With strong growth 

in the service sector, economic growth is forecast to 

expand 3.3 percent this year. 

Robust wholesale and retail trade sector 

The soaring employment growth of 2007 means 

income gains for 2008, providing consumers with 

plenty of money to spend, and expected retail sales 

growth to come in at 6.3 percent this year. Total 

output in the wholesale and retail trade sector is 

projected to expand 5.8 percent for 2008. 

Commercial and residential development 

Residential housing starts are achieving more 

sustainable levels but are still high by historical 

standards. The non-residential construction 

sector remains dynamic this year with major projects 

like the $850 million Encana office tower complex, the 

$460 million Foothills Medical Centre, the $280 million 

Trident Tower, and the $300 million Jamieson Place 

office tower, alongside the $1.3 billion South Health 

Campus and the $1 billion Light Avenue Place. Total 

output for the construction sector is forecast to rise 

by a further 3.1 percent in 2008. 

Forecasted top in Canada 

After a very solid performance in 2007, economic 

growth in Calgary is projected to accelerate to 

3.9 percent in 2008. Our five year outlook projects 

average annual real GDP growth to reach 4 percent, 

top among all census metropolitan areas in Canada. 

Calgary’s personal income per capita outpaces the 

provincial average by over 15 percent, and the 

national average by almost 50 percent. 

Source: Metropolitan Outlook—Spring 2008, Conference Board of Canada 

2008 Forecast 

2008 Forecast 

Gross Domestic 

Product (GDP) 

Unemployment Rate 

Income Per Capita ($) 

Retail Spending 

Per Capita ($) 

3.1% 

4.0% 

36,233 

11,667 

Vancouver 

3.6% 

3.7% 

44,350 

18,649 

Edmonton 

3.9% 

3.2% 

54,024 

20,346 

Calgary 

2.6% 

5.5% 

41,311 

12,889 

Ottawa 

2.5% 

6.8% 

37,982 

10,980 

Toronto 

Metropolitan Outlook, Spring 2007, Conference Board of Canada 

2.4% 

7.0% 

35,031 

11,548 

Montreal 

2008 Population Growth Forecast 

2008 

New Homes 

Built 

MLS Sales 

14,008 

26,511 

Vancouver 

1.2% 2.0% 

Calgary Housing Starts 

2004 

Edmonton 

13,667 

31,569 

2005 

Calgary 

17,046 

33,027 

2006 

Ottawa 

2.6% 0.6% 1.6% 

15,500 

34,750 

2007 

Toronto 

0.7% 

Metropolitan Outlook, Spring 2008, Conference Board of Canada 

13,250 

32,000 

Canada Mortgage and Housing Corporation, Housing Market Outlook, Calgary, Spring 2008 

Montreal 

2008 (proj.) 

2

Rates and Product Information September 2008 - August 2009 

Innovative Advertising 

Double Truck Ad 

• Gutter counts as one column 

• Minimum size: 9x100 

• Maximum Size: 21x310 

Single Page (not shown) 

• Minimum size: 10x30 banner 

plus two 2x280 column ads 

• Maximum size: 10x50 banner 


Horseshoe Ad 

Double Truck 





Fireplace Ad 


• Maximum size: 6x230 

Island Ad 



Attic Ad 



Four Corners Ad 



• Page exclusivity: minimum charge of 1,550 lines (one half page) per page +15% surcharge. 

3



Single Page (not shown) 



Sandwich Ad 

Double Truck 



Ghost Ad 



• Available on agate listing pages only 

(e.g. Stocks, Sport Stats) 

• Surcharge 15% 

Flexform Ad 

• Linage billed equal to total space required for ad including 

any white space not suitable for use by editorial 

• Surcharge 15% 

• All flexform ad concepts require prior approval by the 

Editorial department 

“L” Shape Ad 


plus 2x280 column ad 


plus 3x260 column ad 

• Page exclusivity: minimum charge of 1,550 lines (one half page) per page +15% surcharge. 

4



Wrap Inside 

2 pages 

Wrap Back Page 

Wrap 

Front 

Page 

Section Wrap 

Four broadsheet pages wrapped 

around a section front. 

Please ask your sales 

representative for availability 

and pricing. 

Gatefold 

Two vertical half pages plus two full broadsheet 

pages wrapped around a section front. 

Please ask your sales 

representative for availability 

and pricing. 

Flysheet Page 1 Flysheet Page 2 

Flysheet 

Pull out and fold into a 4 page tabloid 

• Two broadsheet pages (front and back) 

• Available Sunday, Monday and Tuesday only 

• Surcharge: 15% 

5


Online Advertising 

Expand your print advertising reach and 

frequency with calgaryherald.com 

(part of the canada.com network). As a 

leading local online destination for news, 

business, entertainment and information, 

calgaryherald.com provides a full range 

of creative and cost-effective advertising 

solutions to reach your target audience. 

Online Display 

Shopping 

TM 

PRINT TO ONLINE SHOWS YOUR ADVERTISEMENT 

ONLINE EXACTLY AS IT APPEARS IN PRINT. 

All Calgary Herald advertising appears online within SHOPPING. 

The cost for this additional exposure is included in your 

Calgary Herald advertising rates. 

From the standard Leaderboard, Skyscraper and 

Big Box positions to Top Layer, Peel Back and 

Transitional Ads - calgaryherald.com offers a complete 

range of online display advertising options. Add 

animation (Flash), Expandable ads or audio and 

video to capture your target audience on the largest 

news and information site in Calgary. 

For full details including many example ads, 

visit our Online Display Media Kit at 

www.calgaryheraldmediakit.com 

The SHOPPING site is completely searchable and is available to 

all consumers at no charge. 

• NEWSPAPER ADS - Display advertising from all print products 

appears online for seven days. 

• SPECIAL SECTIONS - Special sections appear online, complete 

with all content, for 4 weeks. 

• FLYERS & INSERTS - Inserts appear online for 4 weeks. A high 

resolution pdf of the insert is required to provide this service. 

• CLASSIFIED ADS - All classified ads appear online for 

seven days. 

Some exclusions apply to display advertising, special 

sections, inserts and classified ads which are posted on 

the SHOPPING site. 

Other Online Sites 

canada.com continues to develop sites 

which are targeted to specific categories. 

Ask your Calgary Herald Advertising Sales 

Representative to show you some of the many 

ONLINE options available, or contact: 

Corey Jackson, Online Sales Supervisor 

at (403) 235-7147 or by e-mail: 

cjackson@theherald.canwest.com 

Putting you in the driver’s seat. 

6


Display Advertising Rates 

Display 

Advertising 

Rates 

COLOUR 

CHARGES 

ADJACENCY 

ADS 

Notices 

CAREERS 

Contract Sunday-Wednesday Thursday Friday Saturday 

Casual Rate $5.68/line $5.96/line $6.81/line $6.30/line 

$ 2,500 4.83 5.07 5.80 5.36 

$ 5,000 4.12 4.33 4.94 4.57 

$ 10,000 3.73 3.92 4.48 4.14 

$ 20,000 3.44 3.61 4.12 3.82 

$ 35,000 3.30 3.47 3.97 3.67 

$ 50,000 3.28 3.45 3.94 3.65 

$ 75,000 3.26 3.43 3.92 3.62 

$ 100,000 3.24 3.41 3.89 3.60 

$ 150,000 3.22 3.39 3.87 3.58 

$ 200,000 3.20 3.37 3.85 3.56 

$ 250,000 3.18 3.34 3.82 3.54 

$ 350,000 3.15 3.31 3.79 3.50 

$ 500,000 3.12 3.28 3.75 3.47 

$ 750,000 3.09 3.25 3.71 3.44 

$ 1,000,000 3.06 3.22 3.68 3.40 

$ 1,500,000 2.99 3.14 3.59 3.32 

$ 2,000,000 2.90 3.05 3.49 3.22 

Black + 1 colour $1,840 $1,935 $2,210 $2,045 

Black + 2 colours 2,760 2,900 3,315 3,065 

Black + 3 (full colour) 3,220 3,385 3,865 3,575 

1-5x $3.64/line $3.82/line $4.36/line $4.04/line 

6x plus 3.09 3.25 3.71 3.43 

Appointment Notice 

Reader-style $9.38/line $9.85/line $11.26/line $10.42/line 

Standard 5.78 6.06 6.93 6.41 

Dividend Notices 5.25 5.52 6.30 5.83 

Legals/Tenders 2.54 2.67 3.05 2.82 

Career Advertising $9.88/line $9.88/line $9.88/line $ 9.88/line 

Classified Employment Applicable daily contract rate plus 12% 

Non-profit and 

charitable rate (see 1) 

Rates include full colour 

B&W same price (see 2) 

Reader-style 

appointment notices 

are bordered on two 

sides by editorial copy. 

Repeat your Saturday 

Career ad on Wednesday 

at a rate of $3.46/line. 

All rates are non-commissionable (net) except Career rates. For 

commissionable rates, gross up by 17.65%. Whenever Thursday or 

Friday is a non‐publishing day, the Thursday or Friday rates will be 

in effect on the day prior to the non‐publishing date respectively. 

Rates are subject to change without notice. 

NON-PROFIT AND CHARITABLE RATE (1) 

The non-profit and charitable line rate is the $20,000 

per annum contract rate or the customer’s earned 

line rate, whichever is less. Not applicable to Career 

advertising. 

Adjacency ads (2) 

Refers to ad positions located on prominent full 

colour pages. 

• Weather Page 10 x 100 

(7 days per week) 

• TV Grid Page 10 x 70 

TV Grid Banner 8 x 15 

(both 7 days per week) 

• 5 Minute Herald 2 x 310 or two 2 x 154 

(Monday to Friday only, except Statutory Holidays) 

7



ANNUAL REVENUE CONTRACTS 

Advertisers signing an annual revenue contract agree to 

use the revenue amount signed for within the 12 month 

period. Advertising revenue from all Calgary Herald 

products and services contributes towards the revenue 

contract. Annual contracts are automatically renewed at 

the volume rate earned over the previous 12 month period. 

Annual revenue contracts will be reviewed after the first six 

months to determine if the contract rate requires adjustment 

for the balance of the term. 

ROP DISPLAY ADVERTISING 

Display advertising is ordered by the number of columns 

(width) multiplied by the number of agate lines (depth). 

Our newspaper page measures 10 columns wide by 

310 agate lines deep (written as a 10 x 310). The cost of 

a display ad is calculated by the number of columns 

multiplied by agate lines, multiplied by the appropriate 

line rate. 

Display advertising is posted on our online 

SHOPPING website to provide additional reach 

to advertisers (some exclusions apply). 

TEARSHEETS 

The Calgary Herald does not provide hard copy tearsheets 

for billing and verification purposes. Advertising 

customers may register to receive electronic tearsheets 

by e-mailing: support@theherald.canwest.com. Note that 

invoices also carry a warrant specifying the publisher’s 

guarantee regarding performance. Hard copy tearsheets 

may be ordered at a cost of $3.00 per copy. The deadlines 

for ordering hard copy tearsheets are the same as ad 

booking deadlines. 

GUARANTEED POSITION CHARGES 

“A” section and City section: mandatory 15% surcharge. 

Specified page (when available): 25% surcharge. 

Specified section (other than “A” and City sections): 

10% surcharge. All specified section requests must be 

accompanied by an alternative position request unless the 

above surcharges are applied. Please note that position 

surcharges are calculated on space only (not on colour). 

PAGE A2 & A3 surcharges 

• Page A2 advertising - sizes available 3x50, 3x100, 

4x100 black & white only. Regular rates plus 50%. 

Available 7 days a week. 

• Page A3 advertising - sizes available 2x45, 4x45, 

3x90 black & white only. Regular rates plus 50%. 

Available Monday through Saturday. 

PAGE EXCLUSIVITY 

To guarantee no other advertisements on a page 

requires a minimum charge of 1/2 page (1,550 lines) 

per page plus a 15% surcharge. 

A1 EARLUG 

Upper right-hand corner 2 x 19 earlug on the front page 

of the Calgary Herald. All A1 creative and content requires 

prior approval of the Editorial Department. Minimum 

13x frequency commitment. Rates include full colour. 

A1 2x19 Sun-Wed Thursday Friday Saturday 

13 - 25x $1,010 $1,060 $1,210 $1,120 

26 - 51x $860 $900 $1,030 $955 

52x plus $705 $740 $850 $785 

EARLUGS 

Inside section front earlugs 4x19 or two 2x19. 

Rates include full colour. 

2x19 Sun-Wed Thursday Friday Saturday 

1-5x $150 $160 $180 $165 

6x plus $125 $135 $155 $140 

(Note: Same rates for the 2x19 TV Grid Page Earlug and 

2x19 Puzzle Page earlugs) 

4x19 Sun-Wed Thursday Friday Saturday 

1-5x $295 $310 $355 $325 

6x plus $250 $265 $300 $280 

(Note: Same rates for the two 2x37 Weather Page earlugs) 

ISLAND ADVERTISING 

• Stock Listings pages Tuesday through Saturday 

5x75 or 5x100 at regular rates + 15% surcharge. 

• Sports Listings pages available every day. 5x75 at 

regular rates. 

• AutoFocus available Wednesday. 4x75, 4x100, 4x125 

at regular rates. 

COLOUR COMICS - SUNDAY 

Full colour tabloid - full colour included in rates 

1-5x 6x plus 

Earlug (2 available) 2x28 $216 $184 

Front page banner 9x30 $1,015 $863 

Back page (full page only) 9x160 $5,236 $4,450 

Section wrap Four 9x135 pages $13,033 $11,078 

DOUBLE TRUCK 

Up to 2 full pages including the gutter. Booked as 

21 columns x 310 lines. Minimum size of 9 columns 

x 100 lines with ad centered on gutter. 

FLYSHEETS 

2 broadsheet pages (front and back of one sheet) not 

connected through the gutter to the rest of the section. 

Available Sunday, Monday and Tuesday with either 

horizontal or vertical copy format. 15% surcharge required. 

BILLBOARD ADS 

A small space (3x35) high frequency option with full 

colour at discounted rates. The discount is viable only 

because the run dates and positioning are at the sole 

discretion of the Calgary Herald. Billboard ads will be 

placed on a page that is already running full colour and 

has the room to accommodate the 3x35 ad space. ROP only. 

- 10 insertions within a 90-day period $395 per ad 



8



Careers 

• Minimum Career ad size 2x35 

• Special positioning rates 

Page 1: 20% surcharge 

Page 2 or 3: 15% surcharge 

Within the first 5 pages: 10% surcharge 

• All Career rates are commissionable (gross) 

for accredited ad agencies. 

• Penalty for late cancellation. 

• For information on Job Find, Recruitment Special 

Features and Employer of Choice profiles, call 

(403) 235-7138 or (403) 235-7388. 

• For online Career advertising (working.com) information 

contact: Monty Souther, Online Recruitment Advertising 

Account Executive at (403) 235-7196 or e-mail at 

msouther@theherald.canwest.com 

Church advertising - Sunday 

• For regular church meetings and services only 

• Minimum size 2 columns x 8 lines. 

• Frequency rates: 

1-12x $2.99/line 

13-25x $2.69/line 

26-52x $2.54/line 

BANNER ADS 

• Positioned along the bottom edge of the page. 

• A1 front page banner, 10x30, regular line rates 

plus 20% mandatory surcharge and full colour rates 

(B&W not available). 

• Section front banners, 10x40, regular line rates plus 

10% mandatory surcharge and applicable colour rates 

(B&W is available). 

• Second “A” section front banner, 10x80 available 

on Friday and Saturday only. Regular line rates plus 

10% mandatory surcharge and applicable colour rates 

(B&W is available). 

• Driving section front banner, 10x80, Friday only. Regular 

line rates plus 50% mandatory surcharge and applicable 

colour rates (B&W is available). 

• The following banner positions are at regular rates: 

- AutoFocus, Wednesday 10x25 

- Body & Health, Mon. - Wed. and Fri. 10x40 to 10x80 B/W 

- Herald Energy, Tues. - Sat. 10x40 to 10x60 B/W 

- Inside Business, Mon. - Sat. 10x40 B/W 

- Puzzle Page, Mon. - Sun. 10x40 B/W 

- Seasonal options: Golf & Gardening 10x40 

- Sports Stats page, Mon. - Sun. 10x20, 10x40 

- Stock pages 2 through 5, Tues. - Sat. 10x20, 10x40 

Classified Advertising 

Frequency discounts 

Available for Classified liner ads only. Ads must run the 

full number of consecutive days to achieve the frequency 

discounts listed below. 

• 4 consecutive days at 20% off regular rates 



classified employment advertising 

Regular rates plus 12% 

Minimum size 

Employment ads: minimum 4 print lines 

All other ads: minimum 3 print lines 

CLASSIFIED DISPLAY 

Classified Display ads are placed as near as possible to the 

appro priate classification. Classified display ads in colour 

may be misclassified. Minimum size 1x28, 2x20, 3x30, 

4x40, 5x40, 6x40, 7x40, 8x40, 9x40, 10x40. 

CONFIDENTIAL BOX NUMBERS 

$76 for replies picked up or mailed for 30 days. Phone 

235‐7181 for replies. Every effort will be made to forward 

replies to box holders as soon as possible. We accept no 

liability with respect to loss or damage alleged to arise 

from either failure or delay in forwarding replies. 

To provide additional reach to advertisers, all classified 

liner ads (except employment classified) are posted 

within our online SHOPPING website. The ads are fully 

searchable and this online service is being 

constantly expanded and refined with 

buyers and sellers in mind. 

BOXING DAY 

• Friday rates apply to all December 26 (Boxing Day) 

advertising regardless of the actual day of the week. 

9


Insert Distruibution 

Print & Distribution 

Now you can have your next flyer designed, 

printed and distributed through the Calgary Herald. 

Consider the benefits of having just one contact for the 

creative design, production, printing and distribution of 

your flyer... all at a competitive price. 

specialty distribution products 

• Poly bags - the Calgary Herald 

delivered in a plastic bag printed with 

your advertising message. 

• Product samples - delivery available through 

Flyer Force to non-subscribers only. 

• Sticky notes - front page exposure. 

Quotations for specialty product delivery 

available on request (minimum charge $150/M). 

Delivery of specialty products is available on Sunday 

only and may be subject to weather conditions. 

To provide additional reach to advertisers, 

all inserts will be posted within our online 

SHOPPING website (some exclusions 

apply). A high resolution pdf of the insert 

is required to provide this service. 

For full details on distribution or print & distribution 

options call your sales representative or: 

Tori Marin at (403) 235-8716 or 

Wendy Cruse at (403) 235-8762 

CONDITIONS 

• Flyers are accepted for inclusion in the Calgary Herald 

and distribution through Flyer Force when copy is not 

false or misleading, is in good taste and meets standards 

of acceptance that apply for all advertising in the 

Calgary Herald. 

• Delivery of pre‐printed material to the newspaper and Flyer 

Force is at the expense of the advertiser. Note that flyers 

destined for distribution in both the Calgary Herald and Flyer 

Force are to be shipped to the respective locations. Single 

shipments that have to be split will not be accepted. 

• Shipments of inserts may be boxed or bulk‐stacked on 

standard pallets not exceeding five feet in height. Each 

should be plainly labeled with the number of inserts 

contained within. Inserts should be brick‐stacked 

(interlocking). The Calgary Herald will confirm the 

number of skids or boxes of flyers delivered but is unable 

to verify the total flyer quantity received. Discrepancies in 

flyer quantities will be the responsibility of the client. 

• 1% over the distribution quantity is required as a 

cushion for mechanical inserting for both Calgary Herald 

and Flyer Force distribution quantities. This cushion is 

already included in the quantities provided by your 

sales representative. 

• Based on a combination of Calgary Herald page count, 

the number, size and stock of booked inserts and insert 

zoning requirements, there is a physical and mechanical 

limit to the number of inserts we are able to distribute 

on any given day. Scheduling is based on a first-come, 

first-served basis and is subject to availability. 

• Flyers which do not meet minimum specifications may still 

be delivered by pre-insertion into another flyer. Add a $11 

per thousand pre-insertion surcharge to the applicable 

distribution rate. Maximum quantity for pre-insertion is 25,000. 

This service must be pre-arranged due to time constraints. 

10


Insert Distribution 

Insert Distribution Rates 

quantity Monday - Wednesday Thursday - Sunday 

Per Fiscal Year Rate ($/M) Rate ($/M) 

25M - 500M $70 $81 

500M - 1,000M 63 73 

1,000M - 3,000M 60 69 

>3,000M 56 65 

• Insert rates are cost per thousand based on quantity delivered between September and August. 

• Metro expanded and country insert distribution - add $7/M 

• Rates apply to inserts weighing 100 grams or less each. Inserts weighing over 100 grams each by quotation only (sample required). 

• Pre-printed insert packages containing two or more different-sized insert pieces from the same advertiser will be surcharged 50%. 

• Multiple brand packages (nested inserts) consisting of two or more different brands will be surcharged 50% for each additional brand. 

• Rate for delivery on a statutory holiday is $90/M (volume discounts do not apply). 

All rates are non-commissionable (net). For commissionable rates gross up by 17.65%. Rates are subject to change without notice. 

Pre-Printed Newspaper Inserts 

Your flyer can be distributed in the Calgary Herald seven days a week. 

Choose to reach all Herald readers in Calgary and surrounding rural 

areas or target your message to home subscribers by Forward Sortation 

Area (FSA*). You may target distribution of your flyer into 38 different 

geographic regions within Calgary. In combination with Flyer Force 

distribution, where you can target into 46 different zones, you can 

effectively blanket all of Calgary and surrounding rural areas and towns 

with your advertising message. 

CALGARY HERALD AND CALGARY FLYER FORCE 

INSERT SPECIFICATIONS 

• Minimum quantity 25,000 

• The number of zoned inserts (i.e. less than full city distribution) which 

can be accepted is limited, and available Sunday - Wednesday only. 

• Maximum page size accepted – 11-3/8” x 12-1/2” 

• Minimum size accepted – 5” x 8” (8” on spine). 

• Rates based on standard tabloid page 

1 Broadsheet page = 2 Tabloid pages 

1 Tabloid page = 145 sq. in. 

• Single sheet – Minimum 100 lb. uncoated text stock (or equivalent) 

required for the Calgary Herald. Flyer Force minimum is 60 lb. 

uncoated text stock (or equivalent). 

• Prices quoted are for single advertisers only, except by prior agreement. 

• Accordion folds are not acceptable 

EXTENDED MARKET PRE‐PRINT DISTRIBUTION 

CALGARY FLYER FORCE, a CanWest company, is a separate distribution 

system delivering flyers to non -Herald subscribers in and around Calgary. 

Distribution rates and conditions are the same as for the Calgary Herald. 

Flyer Force distribution is on Sundays and Thursdays and is available by 

F.S.A. Limited Flyer Force distribution into controlled access apartment 

units and rural distribution to Airdrie, Chestermere, Cochrane, 

High River and Okotoks is available on Sundays only. Call your 

Calgary Herald sales representative for details and rates. 

*Forward Sortation 

Area (FSA) is a postal 

geographic area 

identified by the first 

three characters of the 

postal code. 

For Calgary Herald 

and Flyer Force 

distribution purposes, 

some FSAs have been 

divided to provide 

more refined 

distribution options. 

Shipping Addresses: 

Calgary Herald 

215 ‐ 16 Street SE 

Calgary, AB T2E 7P5 

Mon. - Fri. 

7:30 a.m. - 3:30 p.m. 

Flyer Force 

1058 - 72 Avenue N.E. 

Calgary, AB T2E 8V9 

By appointment only 

569-4758 or 

462-0179 

11


Neighbours Advertising Rates 

Neighbours is Calgary’s community newspaper. 

It is delivered every Thursday and provides Calgary 

and area residents with editorial coverage of amateur 

sports, community events, parenting, health trends, 

education, restaurant reviews and more. 

Extended Market Coverage 

Neighbours is delivered within the Calgary Herald 

to all subscribers in Calgary and Airdrie. Neighbours 

is also delivered as a stand-alone newspaper to all 

remaining non-subscriber households within the 

Calgary city limits. 

Target Your Message 

Take advantage of cost-effective pricing while targeting 

one half of the city. Neighbours total market coverage 

is split into two zones (North and South). 

Display Advertising Deadlines 

• Proof - 12 Noon Wednesday for the following week’s 

Thursday edition. 

• No Proof - 12 Noon Thursday for the following 

Thursday’s edition. 

Neighbours RATES 

ONE ZONE 

BOTH ZONES 

Casual Line Rate $3.58/line $6.44/line 

4 consecutive weeks 2.68 4.83 

6x 2.50 4.51 

13x 2.32 4.18 

26x 1.97 3.54 

52x 1.79 3.22 

* Crossover rate 1.43 2.57 

* Crossover rate: re-run your Calgary Herald ad in the 

next issue (North, South or both) of Neighbours to 

expand your reach to all households within your 

retail trading zone. 

Non-profit and 

charitable rate 

Total Market Coverage 

Neighbours Distribution 

292,000 copies every Thursday! 

North Zone Distribution 146,000 

South Zone Distribution 146,000 

Neighbours COLOUR RATES 

ONE ZONE 

BOTH ZONES 

1 Colour $580 $1,045 

2 Colours 870 1,565 

Full Colour 1,015 1,830 

All rates are non-commissionable (net). 

For commissionable rates, gross up by 17.65%. 

Rates are subject to change without notice. 

12

Oakland Dr. 

Blvd. 

Dr. 

Acadia 


Neighbours Advertising Rates 

DISTRIBUTION ZONES 

North Zone includes Airdrie Herald Subscribers 

T O A IR D 

144 Ave. 

ADVERTISING POSITIONS 

• Front page banner A10x40 - regular rates plus 5% 

• Front page banner B10x30 - regular rates plus 5% 

T O C O C H R A N E 

T O B A N F F 

104 St. 

1 A 

Tuscany 

Rocky Ridge Rd 

Blvd 

Stoney Trail 

85 ST. 

ScenicAcres 

Blvd 

Nose Hill Dr. 

Nose Hill Dr. 

87 ST. 

1 

C A N A D A 

O L Y M P IC 

P A R K 

112 Ave. 

Country 

Silver 

O ld B a n ff C o a ch R d . 5 6 3 

North Zone 

South Zone 

T O B R A G G C R E E K 

69 ST. 

Springs 

Blvd. 

Bowness Rd 

Canada Olympic Dr. 

Cougar Ridge 

Hills Blvd. 

Hawkwood 

56A ve. 

. 

Cidadel 

Blvd. 

Ranchlands 

69 St. 

Strathcona 

Blvd. 

Strathcona Dr. 

RICHMOND RD. 

Sarcee Trail 

CROWCHILD TRAIL 

53 St. 

S A R C E E 

IN D IA N 

R E S E R V E 

Edgepark 

53 St. 

Shaganappi Trail 

40 Ave. 

Bowness Rd 

Sarcee Trail 

Blvd. 

Edgemont Blvd. 

45 St. 

Shaganappi Trail 

John Laurie Blvd. 

32 Ave. 

16 

3 Ave. 

Bow Trail 

Richmond Rd. 

Ave. 

17 Ave. 

37 St. 

37 St. 

Simon's 

26 Ave. 

Charl es 

Country Hills 

wood 

Valley Rd. 

14 ST. 

50 Ave. 

14 ST. 

33 Ave. 

90 Ave. 

Woodview 

Dr. 

Blvd. 

112 Ave. 

Beddington 

Blvd. 

Harvest Hills Blvd.. 

Beddin gton Trail 

Centre St. N. 

F IS H C R E E K 

P R O V IN C IA L P A R K 

146 Ave. 

37 St. 

Univ 

Dr. 

Parkdale 

Blvd. 

Woodbine 

B 

lvd. 

Dr. 

BANFF 

TR. 

Northmount 

Trail 

24 St. 

24 St. 

19 St. 

Crowchild 

19 St. 

Dr. 

14 St. 

40 

Ave. 

14 St. 

14 St. 

Elbow Dr. 10 St. 

5 St. 

GLENMORE TRAIL 

Palliser Dr. 

BraesideDr. 

Anderson Rd.. 

ark 

Woodp 

2 2 x 

9 Ave. 

12 Ave. 

14 St. 

Elbow Dr. 

64 

Ave. 

4 St. 

Memorial 

6 Ave. 

8 

Heritage Dr. 

Southland 

Dr. 

MACLEOD TRAIL 

Ca nyon 

Shawnessy 

Blvd. 

4 St. 

4 St. 

162 Ave. 

MACLEOD TRAIL 

41 

Ave. 

Centre St. N. 

MARQUIS OF LORNE TRAIL 

S P R U C E 

M E A D O W S 

E Q U E S T R IA N 

2 

C E N T R E 

2 

8 Ave. 

42 Ave. 

58 Ave. 

128 Ave. 

Country Hills Blvd. Country Hills Blvd. 564 

Dr. 

Bonaventure 

EdmontonTrail 

Spiller 

Tr. 

Blackfoot 

Fairmount 

Dr. 

1 A 

Meadows Dr. 

DEERFOOT TRAIL 

32Ave. 

Rd. 

146 Ave. 

8 St. 

11 St. 

9 Ave. 

11 St. 

Airport Rd 

Barlow Trail 

C A L G A R Y 

IN T E R N A T IO N A L 

A IR P O R T 

2 

McKnight Blvd. 

16 Ave. 

19 St. 

18 St. 

Barlow Trail 

Barlow Trail 

FISH C REEK 

PROVIN CIAL P ARK 

146 

Ave. 

Trail 

Barlow 

F IS H C R E E K 

P R O V IN C IA L P A R K 

Sun 

Dr. 

Lake 

Bonavista 

Dr. 

Parkland 

Blvd. 

Valley Blvd. 

Sun mills Dr. 

TO OKOTOKS 

W 

Ogde n Rd. 

Bow Bottom Tr. 

Chapperal Blvd 

N 

S 

E 

Ogden Rd. 

Deer R un Dr. 

1 

36 St. 

36 St. 

17 Ave. 

52 St. 

Saddle 

Ridge 

80 Ave. 

Martindale 

Taradale 

64 Ave. 

48 Ave. 

Whitehorn 

32 Ave. 

Rundle 

Peigan Trail 

Marlborough 

50 Ave. 

8 Ave. 

2 

DEERFOOT TRAIL 

52 St. 

52 St. 

96 Ave. 

Blvd. 

Falconridge 

Temple 

Pineridge 

114 Ave. 

146 Ave. 

178 Ave. 

68 St. 

68 St. 

Coral 

Springs 

Blvd 

Monterey 

Park 

Blvd. 

Catalina 

TRANS CANADA HIGHWAY 

Memorial Dr. 

Glenmore Trail 

McK enzie 

Barlow Trail 

LakeBlvd. 

Cranston Dr. 

2 2 x 

Abbeydale 

Applewood 

Park 

68 St. 

1 A 

R A C E 

C IT Y 

S P E E D W A Y 

72 St. 

Front page 

Earlug 

Two 2x19 or 

one 2x38 

T O S T R A T H M O R 

T O C H E S T E R M E 

• Page 2 – 10x155 B/W exclusive - regular rates plus 5% 

• Advertorial – minimum 1/2 page 

• Flysheet inside – colour available on both sides 

(front and back of one broadsheet page) 

• Back page full colour - regular rates plus 5% 

• Earlug – upper right-hand corner two 2x19 or one 2x38 

on the front page of Neighbours. Creative and content 

require prior approval of the Editorial Department. 

2x19 Per Zone Both Zones 

1-5x rate $425 $740 

6x plus rate $360 $630 

Crossover rate $295 $520 

2x38 Per Zone Both Zones 

1-5x rate $680 $1,185 

6x plus (-15%) $575 $1,010 

MASS IMPACT SECTIONS 

• Design, print and distribute your own full colour 

broadsheet section within the Neighbours community 

weekly newspaper. Pricing includes advertorial 

content, additional exposure online and extra 

copies for your retail location(s). 

• Ask your sales representative for full details and a 

customized pricing quote that suits your needs. 

ONE ZONE Both ZONEs 

Printed on Standard Newsprint 

6 page section $16,225 $23,995 

8 page section $20,895 $30,765 

10 page section $25,045 $37,645 

Printed on Electrobrite 52/72 

6 page section $18,660 $27,595 

8 page section $24,030 $35,380 

10 page section $28,800 $43,295 

To provide additional reach to advertisers, 

all Neighbours display advertising will be posted 

within our online SHOPPING website 

(some exclusions apply). 

Front page 

Banner 

Position A 

10x40 

Front page 

Banner 

Position B 

10x30 

13


Swerve Rates & Sizes 

Calgary’s most read magazine, 

with the city’s most desirable readers! 

SWERVE is the city’s most comprehensive entertainment, culture and 

lifestyle guide, and is distributed every Friday in the Calgary Herald. 

35% of Calgarians 

read a copy of 

Swerve in the past 

month (23% in the 

past week). 

March 2008 

Leger Marketing 

Omnibus Research 

More Calgarians 

(29%) read Swerve 

than FFWD (24%), 

Western Living (23%), 

Avenue (19%) and 

Elemente (3%). 

July 2007 

Leger Marketing Study 

66% of Swerve 

readers have a 

household income 

of $50,000+ a year 

(24% earn $100,000+). 

March 2008 

Leger Marketing 

Omnibus Research 

Since its launch in 

2004, Swerve has 

been nominated for 

more regional, national 

and international 

awards than any 

other magazine in 

Western Canada. 

14


Swerve Rates & Sizes 

SWERVE Frequency Rates All Rates Include Full Colour 

Description Booking Size Actual Size Actual Size 1 - 12x 13 - 25x 26x plus 

Columns x Lines Width x Height Picas Frequency Frequency Frequency 

Full Page with bleed 6 x 147 11.25” x 11.5” 66p x 67p6 $4,860 $3,645 $2,915 

2/3 Pg Vertical 4 x 147 6.708” x 10.5” 40p3 x 63p 3,405 2,550 2,040 

1/2 Pg Vertical 3 x 147 5.0” x 10.5” 30p x 63p 2,915 2,190 1,750 

1/2 Pg Horizontal 6 x 72 10.125” x 5.083” 60p9 x 30p6 2,915 2,190 1,750 

1/3 Pg Vertical 2 x 147 3.292” x 10.5” 19p9 x 63p 2,430 1,825 1,460 

1/4 Pg Square 3 x 72 5.0” x 5.083” 30p x 30p6 1,700 1,275 1,020 

Inside Banner 6 x 30 10.125” x 2.139” 60p9 x 12p10 1,460 1,095 875 

EAT/DRINK/SHOP MODULAR AD PAGES: 

1/3 Vertical w/bleed* 2 x 147 3.56” x 11.5” 21p4 x 67p6 2,430 1,825 1,460 

Gang Banners 4 x 45 6.71” x 3.4” 40p3 x 19p3 1,120 840 670 

OBC* 6 x 147 11.25” x 11.5” 66p x 67p6 6,320 4,740 3,790 

(full page w/bleed only) 

IFC/IBC/Gloss pages* 

(full page w/bleed only) 

6 x 147 11.25” x 11.5” 66p x 67p6 5,835 4,375 3,500 

All full page and 1/3 gang vertical ads to bleed only 

• OBC - Outside Back Cover Full page only 

• IFC or IBC - Inside Front or Inside Back Cover full pages only 

• Finished (trim) size of product is 10.75” x 11” (64p6 x 66p) 

• SWERVE columns are not the same width as ROP columns 

To provide additional reach to advertisers, all display 


SWERVE advertising will be posted within our online 

SWERVE advertising will be posted within our online 

SHOPPING website (some exclusions apply) 

SHOPPING website (some exclusions apply). 

All rates are non-commissionable (net). For commissionable rates 

gross up by 17.65%. Rates are subject to change without notice. Insert Rates Full Distribution Only (150M) 

Ask about glossy availabilities. 

Booking deadline - Wednesday 5 p.m., 7 business days prior to publication. 

Print Ready deadline - Friday 12 Noon, 5 business days prior to publication. 

• Full bleed capabilities for all full page and vertical advertisements 

• Full page, full bleed dimensions: 11.25” x 11.5” (66p x 67p6) 

• The live text/image area is 10.125” x 10.5” (60p9 x 63p) 

Swerve reserves the right to review all advertisements prior to publication. 

Rates for centre stitched and freestanding (single sheet) inserts 

Quantity per fiscal year 

Rate ($/M) 

150M – 500M $81 

500M – 1,000M $73 

1,000M – 3,000M $69 

> 3,000M $65 

COVER 

INSIDE 

Stock Gloss: 60lb. heat set 35 lb. ecal 70 

Photo resolution/scans 300 dpi 300 dpi 

Separation set–up 320% TID-75% Max black-GCR 240% TID-85% Max black-GCR 

Screen 25 Micron Stochastic 25 Micron Stochastic 

Dot Gain 10% Gain 20% Gain 

Supplied Material CMYK CMYK 

15


TVtimes Rates & Sizes 

Frequency Rates 

Booking Size Actual Size 1 - 5x 6x Plus 

Columns x Lines Width x Height Rate Rate 

Cover Positions - price includes full colour 

Front Cover Banner 6 x 28 10.375” x 2.0” $860 $690 

Outside Back Cover 6 x 162 10.375” x 11.571” 4,080 3,265 

Inside Ad Sizes 

Full Page 6 x 162 10.375” x 11.571” $3,245 $2,595 

1/2 Pg Horizontal 6 x 81 10.375” x 5.786” 1,620 1,300 

1/4 Pg Square 3 x 81 5.085” x 5.786” 810 650 

1/4 Pg Banner 6 x 40 10.375” x 2.857” 800 640 

Sports Island 2 x 81 3.334” x 5.786” 610 485 

4x40 4 x 40 6.882” x 2.875” 535 425 

3x40 3 x 40 5.085” x 2.875” 400 320 

2x40 2 x 40 3.334” x 2.875” 265 215 

1x40 1 x 40 1.583” x 2.875” 135 105 

Colour Charges 

Black plus 1 colour $105 

Black plus 2 colours 155 

Black plus 3 colours (full colour) 180 

TVtimes columns are not the same width as 

ROP columns. All rates are non-commissionable 

(net). For commissionable rates gross up by 

17.65%. Rates are subject to change without 

notice. 

TVtimes Wrap 

Insert Rates 

Full Distribution Only (150M) 

TVtimes WRAP 

Full four-page wrap around the outside of TVtimes. Front 

cover advertising space of 6x122 to allow 9x40 space at 

the top for the TVtimes masthead plus three additional 

6x162 full TVtimes pages (full colour all pages).......$12,250 

Non-profit AND Charitable Rate 

• 6x frequency rate for recognized charitable 

institutions and non-profit organizations. 

DISPLAY ADVERTISING DEADLINE 

Tuesday, 5 p.m., 8 business days prior to publication, 

distributed every Friday in the Calgary Herald. 


TVTIMES advertising will be posted within our online 

SHOPPING website (some exclusions apply). 

Call your Calgary Herald Sales Representative for 

TVtimes insert and outsert specifications and to 

explore cost-effective print and distributions options. 

Rates for stitched outserts, centre stitched and freestanding (single sheet) inserts 

Quantity per fiscal year 

TVtimes Inserts 

Rate ($/M) 

150M – 500M $81 

500M – 1,000M $73 

1,000M – 3,000M $69 

> 3,000M $65 

TVtimes STITCHED OUTSERTS 

• Outserts are stitched around the cover of TVtimes (top) 

and must be folded. 

TVtimes Stitched INSERTS 

• Rates shown are for 4 or 8 page inserts. Inserts of 

12 or 16 pages require a 20% surcharge. Inserts over 

16 pages by quotation only. 

• Inserts to be stitched into the centre of TVtimes must 

be folded. 

TVtimes FREESTANDING INSERTS 

• Single sheet blown into TVtimes (not stapled). 

FOR ALL TVtimes INSERTS & Outserts 

• 1% over distribution quantity is needed as a cushion 

for mechanical insertion. 

16


Digital Transfer 

The Calgary Herald is fully set up to receive your electronic 

ads, whether you send your files via the Internet or on disc. 

You can send your files from either Macintosh or PC 

platforms. Please follow this list of procedures when 

transmitting your files electronically. 

SOFTWARE COMPATIBILITY 

The Calgary Herald is equipped to receive 

Postscript-compatible files in the following 

software packages: 

• Quark Xpress (v6.5) 

• Adobe Illustrator CS3 

• Multi-Ad creator (v6.5) • Adobe InDesign CS3 

• Adobe Pagemaker (v7.0) • Aldus Freehand (v10) 

• Adobe Photoshop CS3 • Adobe Acrobat (v7.0) 

• Corel Draw (v12 Windows with fonts or eps files only). 

We cannot accept word processing documents (.doc, .wps) 

or Powerpoint (.ppt) documents as ad or graphic files. We also 

cannot support Claris Works files or MS Publisher. 

We have the ability to decompress files using the following software: 

• Stuffit Expander (Mac) 

• WinZip (PC) 

AD DELIVERY VIA DISC – CD Rom only 

Ad Delivery Via Web Server 

http://www.web-proof.com 

Use our “Global Upload” to send your electronic files to CanWest 

newspapers. 

Click the “Upload” link and fill in the required information. Select the 

newspaper(s) and department to which you wish to send your electronic 

file. Click the “Browse” button to attach your file, then select 

”Upload”. 

• Unlimited file sizes 

• Direct access. No waiting for a sent file to arrive 

• Instant e-mail confirmation back to the sender of a 

successful transfer 

• Instant e-mail notification to the Digital Ad Department that 

an ad has been received 

• The only software you need is an Internet Web Browser 

• Only one address to remember 

• Totally secure, one-way access 

Please refer to our site for the latest information. 

Web Proofing 

www.web-proof.com 

Sign on to www.web-proof.com and click on “Subscribe to Service” 

below the username and password fields. 

• Faster turnaround time for your proofs. 

• See your proofs in colour rather than a black and white fax. 

• Automatically stores your ads in a searchable archive (scrapbook). 

• Send high resolution PDFs of your Calgary Herald distributed insert 

for inclusion online. 

Please do... 

3 Compress all files. Please compress and 

encode your files using whatever software 

you have available. Please indicate the 

software used to compress the files 

in your e-mail message. 

3 Include all support files (photos, logos, etc.) 

contained in the ad. 

3 Include all fonts used, including screen fonts 

and printer fonts. (We have the first 200 fonts 

in the Adobe Font Library). 

3 Convert all colours used to process colours. 

3 Include a fax or low resolution hard copy of 

the ad so we can check our output against your 

final product. 

3 Include a contact name and phone number, 

size and run date. 

3 Inform your sales rep how and when you will 

send your ad. Your sales rep will book your 

ad and supply an ad reference number which 

needs to be included in the description field. 

3 Phone first to check if we have the capability of 

working with your files before you post 

the file. 

Please Don’t... 

7 Don‘t use your page layout program to crop, 

rotate and size your art or photos. 

7 Don‘t use colour photos or graphics if the 

ad is booked black & white. Our auto 

separation RIPs will attempt to separate the 

colour images when printing. 

Technical Support 

Should you require assistance or clarification 

on the above information, or are having trouble 

logging on to the Herald Web Server, 

please contact: 

Lisa Janzen (403) 235-8635 

Karim Ahamed (403) 235-7599 

Ron Kindrat (403) 235-7467 

17


Advertising Deadlines 

Deadlines are for booking 

and cancelling ads. 

Deadline for all colour ads 

is one business day earlier 

than proof deadline. 

Advanced deadlines are in 

effect prior to all statutory 

holidays. 

Advanced deadlines for 

sections that are pre-run 

are indicated under the 

publication day. 

Faxed and e-mailed copy 

must be received one hour 

prior to the deadline 

indicated. 

display advertising 

Proof 

No Proof 

Monday 12 Noon Wednesday 12 Noon Thursday 

Tuesday 12 Noon Thursday 12 Noon Friday 

Wednesday 12 Noon Friday 12 Noon Monday 

Thursday 12 Noon Monday 12 Noon Tuesday 

Neighbours 12 Noon Wednesday 12 Noon Thursday 

(North and South Editions) for following Thursday’s edition for following Thursday’s edition 

Friday 12 Noon Tuesday 12 Noon Wednesday 

Driving 5 p.m. Tuesday 5 p.m. Tuesday 

Classified Display 5 p.m. Tuesday 5 p.m. Tuesday 

Saturday 12 Noon Wednesday 12 Noon Thursday 

New Condos 11:30 a.m. Monday 11:30 a.m. Monday 

Recreation & Resort Properties 11:30 a.m. Monday 11:30 a.m. Monday 

Travel 12 Noon Wednesday 12 Noon Wednesday 

Working 12 Noon Wednesday 12 Noon Wednesday 

New Homes 11:30 a.m. Wednesday 11:30 a.m. Wednesday 

Life at Home 12 Noon Wednesday 12 Noon Wednesday 

Classified Display 12 Noon Wednesday 12 Noon Wednesday 

Sunday 12 Noon Wednesday 12 Noon Thursday 

Books & Arts 12 Noon Wednesday 12 Noon Thursday 

CLASSIFIED LINERS 

Publication Date 

Deadline 

Monday 

3:30 p.m. Saturday 

Tuesday 

4:00 p.m. Monday 

Wednesday 

4:00 p.m. Tuesday 

Exception: AutoFocus Auto Dealers 3:00 p.m. Thursday 

AutoFocus Private Party 3:00 p.m. Friday 

Thursday 

4:00 p.m. Wednesday 

Exception: Neighbours Classified 3:30 p.m. Saturday 

Friday (including Driving) 

7:00 p.m. Wednesday 

Saturday 

7:00 p.m. Thursday 

Sunday 

3:30 p.m. Saturday 

Faxed or e-mailed copy must be received one hour prior to the 

above deadlines. 

Friday TVtimes 

Tuesday 5 p.m., 8 business days prior to publication date for all 

advertising and all TVtimes inserts. TVtimes inserts must be at 

the Herald seven business days prior to publication date. 

Friday SWERVE 

Wednesday 5 p.m., 7 business days prior to publication date 

for all advertising. 

Sunday colour comics 

Friday noon, 2 weeks prior to publication date. 

Gatefolds & Section wraps 

Minimum eight weeks booking deadline prior to 

publication date for gatefolds and section wraps. 

Business Profiles 

Minimum ten business days booking deadline prior 

to publication. 

Herald & Flyer force inserts 

Booking deadline is a minimum of two weeks prior to 

distribution date. Material deadline is five business days 

before distribution but no more than ten business days 

due to limited storage space. 

18


Specifications & Contact Info 

rop MECHANICAL INFORMATION 

• Width of column 6p6 – 1-1/16” 

• Depth of column 310 lines – 22-1/8” 

• Full width of type space 69p6 – 11-9/16” 

• Minimum depth: 1x15 lines then add 5 lines in 

depth for each additional column up to 6 columns 

2x20, 3x25, 4x30, 5x35, 6x40, 7x40, 8x40, 10x40. 

• Maximum depth: Display ads over 275 lines will 

be charged at the full depth of 310 lines. 

• 9 column ads will not be accepted in retail sections. 

• Halftones B/W – and colour – 150 line screen 

(24 microns Stochastic, minimum highlight dot 2%). 

Printed offset. 

RUN OF PAPER (R.O.P.) 

Column Widths 

1 column 6p6 1.083” 

2 columns 13p6 2.250” 

3 columns 20p6 3.416” 

4 columns 27p6 4.583” 

5 columns 34p6 5.750” 

6 columns 41p6 6.916” 

7 columns 48p6 8.083” 

8 columns 55p6 9.250” 

9 columns 62p6 10.416” 

10 columns 69p6 11.583” 

SECTION FRONT Earlugs 

2 x19 ROP – 13p6 x 8p or 2.25” x 1.33” 

4 x 19 ROP – 27p6 x 8p or 4.583” x 1.33” 

DOUBLE TRUCKS 

Gutter (6p or 1”) counts as one column. 

Maximum size 2 full pages plus gutter. 

21 col x 310 lines 145P x 133p0 24.167” x 22.16” 

Advertising Phone Numbers 

General Advertising Inquiries (403) 235-7168 

Careers (403) 235-7388 

Classified (Herald & Neighbours) (403) 235-0511 

or e-mail 

classified@theherald.canwest.com 

Editorial (403) 235-7400 

Marketing / Community Relations (403) 235-7140 

canada.com (403) 235-7547 

Reader Sales & Service (403) 235-0121 

E-mail 

online@theherald.canwest.com 

Website 

www.calgaryherald.com 

Advertising Fax Numbers 

Administration (403) 235-7272 

Auto & Real Estate (403) 235-8694 

Careers (403) 235-8668 

Classified (403) 235-8647 

Front Counter (403) 235-7418 

Key Accounts (403) 235-8720 or 8712 

Neighbours (403) 235-8697 

New Business Development (403) 235-8697 

Retail (403) 235-7189 or 8787 

COLOUR 

• A detailed colour reference guide is available from 

your sales representative. 

TVtimes MECHANICAL Information 

• Halftones B/W and colour - Printing is done at the 

equivalent of 150 line screen. For maximum quality 

supply 300 dpi images. 

TERMS OF PAYMENT 

• Advertisers charged from cut‐off rule to cut‐off rule. 

• Terms of sale are net due when rendered. 

Service charges of 2% per month (24% per annum) 

will be levied 30 days from billing date. 

IMPORTANT INFORMATION 

• The advertiser agrees that the publisher shall not 

be liable for damages arising out of errors in 

advertisements beyond the amount charged for 

the space actually occupied by that portion of the 

advertisement in which the error occurred, whether 

such error is due to negligence of its servants or 

otherwise and there shall be no liability for non‐insertion 

of any advertisement beyond the amount charged for 

such advertisement. 

• All copy and type arrangements subject to approval 

of publisher. The publisher reserves the right to edit, 

revise or reject any advertisements. 

• The publisher reserves the option to insert, above 

any copy, “Advertisement” or “Advertising Feature”. 

• The advertiser agrees to indemnify the publisher against 

all claims arising from publication of any advertisement 

sub mitted by the advertiser. 

• All display advertisements must carry signature 

of party inserting same. 

• The advertiser agrees that the Calgary Herald will not 

be responsible for advertising material unless return 

delivery instructions are received within 30 days after use. 

• The advertiser also agrees that the copyright of all 

adver tisements prepared by the Calgary Herald 

shall be vested in the Calgary Herald. 

Mailing Address 


P.O. Box 2400, Station M 

Calgary, AB, Canada T2P 0W8 

Shipping Address 


215 - 16th Street S.E. 

Calgary, AB, Canada T2E 7P5 

19

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