World premiere for combifitmini

SHELFprofile 

Customer 

J. García Carrión 

Brand 

Don Simon 

Category 

100% juice, 

smoothies 

Market 

Spain (100% juice), 

Great Britain 

(smoothies) 

Launch 

January 2008 

Format 

100% juice: 

combifitMini 200ml 

with drinking straw 

Smoothies: 

combifitMini 

200ml and 250ml 

with drinking straw 

Varieties 

100% juice: 

Orange, Mandarin, 

Peach&Grape 

Smoothies 

for children: 

Strawberry& 

Raspberry, 

Peach&Passionfruit, 

Tropical 

Smoothies 

for adults: Orange& 

Mango&Banana& 

Passionfruit, 

Grape&Banana& 

Apple, 

Strawberries& 

Banana 

SIG Combibloc 

No.01 | 2008 

SHELFlive 

Best quality for on-the-go: 

World premiere for combifitMini 

Packaging as a success factor for premium products 

Easy to handle, practical, suitable for use either at home 

or when out and about – according to consumer research, 

these are the features consumers expect from a convenient 

beverage carton. With combifit, a sturdy, slim-line 

carton pack that stands out from the competition on the 

supermarket shelf and emphasises the premium quality 

of the product, has been developed. The special design 

gives the carton pack a good grip and – especially in the 

small package sizes – makes it easy for children’s little 

hands to manage. 

Vitamins for on-the-go 

Don Simon products already sell well in other package 

sizes and with the launch in Spain of Don Simon 100% 

juice in combifitMini 200ml, and smoothies in combifitMini 

200 and 250ml in Great Britain, there are now handy 

carton pack sizes that are perfect for enjoying your 

drink while out and about. The Don Simon product 

family is now complete in Spain. In Great Britain, the new 

smoothies will be available at Walmart. For SIG Combibloc 

the launch of the world’s first combifitMini carton packs 

adds the finishing touch to the successful combifit range. 

01 SHELFlive 01 | 2008 GB 

Great-tasting healthiness 

Thanks to the gentle processing technology the company 

uses, Don Simon 100% juices offer healthiness in its 

purest form. And with the increasingly popular smoothies, 

too, the focus is on good nutrition. The launch of new 

flavours brings variety to healthy eating. 

Sun-kissed freshness for best quality 

The premium Don Simon brand from J. García Carrión 

guarantees the best quality for healthy enjoyment while 

satisfying the most exacting standards: using state-ofthe-art 

technology, fruits ripened under the Spanish sun 

are gently processed at the firm’s own facilities within 

24 hours of harvesting. This ensures all the vitamins and 

nutrients are retained.

SHELFprofile 

Customer 

PT Unilever 

Indonesia Tbk 

Brand 

Buavita 

Category 

100% juice 

Market 

Indonesia 

Launch 

July 2007 

Format 

combifitPremium 

1,000ml 

with combiTwist 

Varieties 

Guava, Mango, 

Orange, Apple 

Mandarin/ 

Orange with cells, 

Orange Hi Calcium, 

Apple with 

Aloe Vera 

Buavita sets trends in quality, flavour and packaging: 

First combifitPremium for Indonesia 

Only the best comes 

in a carton pack 

At the start of 2008, Unilever Indonesia 

Tbk added Buavita to its product portfolio. 

The high quality of Buavita will 

be maintained and Unilever Indonesia 

Tbk is striving for even better results. 

Buavita is the first Indonesian locally 

packaged juice using combifitPremium – 

which is believed to be the perfect 

packaging solution for the premium 

Buavita brand. The carton pack has 

been chosen as the ideal way to communicate 

the product’s superior quality 

to its consumers for years, offering the 

best product protection. In Indonesia 

plastic bottles suggest inferior quality, 

while carton packs are associated with 

top-of-the-range products. 

Healthy variety of flavours 

with no preservatives 

Buavita is perfectly formulated to cater 

to a health-conscious target group. 

Even the name says it – Buavita is a 

made-up name using the Indonesian 

words for fruit and vitality.With its new 

Buavita 100% juice in seven flavours, 

PT Unilever Indonesia Tbk is responding 

to the ‘healthy eating’ trend. 

For example, Buavita Hi Calcium is 

packed with vitamins and combines 

the fruity-fresh taste of orange juice 

with the goodness of milk. Varieties 

such as Guava, Mango and Apple 

with Aloe Vera are the latest trendy 

flavours and along with the absence 

of preservatives they emphasise the 

healthy character of this premium 

product. 

Cocktail-shaking at POS 

To make sure it caters perfectly to 

the needs of Indonesian consumers, 

Unilever Indonesia Tbk is investing 

heavily in product development, technology, 

distribution, marketing and 

direct sales promotion. 

Attention-grabbing promotional campaigns 

such as Buavita Cocktail Bars 

at POS are intended to generate 

brand awareness and to establish the 

innovative combifitPremium carton 

pack on the market. At these bars, 

consumers can do more than just try 

the product – the bartenders help 

customers mix their own delicious 

alcohol-free cocktails using Buavita 

juices, so that they can develop a feel 

for the carton pack. Stylish cocktailmixing 

demonstrations also provide 

them with tips and recipes. 

‘Superbrand’ and top performer 

Buavita has been one of Indonesia’s 

best-known and most popular brands 

for years. This is confirmed by consumer 

surveys and industry awards – at the 

Consumer Branding Awards 2005, 

Buavita won Gold in the ‘Outstanding 

Brand’ category. And its ‘Superbrands 

Asia’ Platinum Award places the label 

among Asia’s superbrands and makes it 

one of the region’s 48 top performers. 

Trendsetter in the 

premium sector 

PT Unilever Indonesia Tbk has always 

stood for innovation. Unilever’s Buavita 

100% juice is the first premium juice 

to be locally manufactured in Indonesia 

since 1978. Before the brand 

was launched all premium juices were 

imported. Now it is Buavita that is 

exported to more than 15 countries. 

Well-connected 

With one of the biggest distribution 

networks in Indonesia and retail representation 

in all major cities of the 

country, PT Unilever Indonesia Tbk 

produces mainly for the domestic 

market. 

SHELFlive 01 | 2008 GB 

02

SHELFprofile 

Customer 

Ahmad Tea 

Brand 

Ahmad Ice Tea 

Category 

Ready-to-drink tea 

Market 

Russia 

Launch 

November 2007 

Format 

combifitMagnum 

1,500ml 


Varieties 

Black Tea 

with Lemon, 

Green Tea 

with Lemon, 

Green Tea 

with Jasmine 

SHELFprofile 

Customer 

SM Gostyn 

Brand 

Gostyn 

Category 

UHT cream, 

condensed milk 

Market 

Poland 

Launch 

October 2007 

Format 

combifitSmall 


with combiSmart 

Varieties 

UHT cream: 12%, 

18%, 30% fat 

Condensed milk: 

4%, 7.5%,10% fat 

Ahmad Ice Tea hits the Russian market in combifitMagnum: 

Big brands need big packages 

Health-consciousness promises 

sales opportunities 

Russia’s ice tea market has been characterised 

by rapid growth, particularly 

in the major cities. While the market 

volume was around 130 million litres 

in 2006, market volume increased 

to 250 million in 2007. And the 

trend is set to continue, as consumers 

become increasingly aware of the 

health benefits and discover ice tea 

as the perfect refreshing drink. 

New package size for 

a popular brand 

The British brand Ahmad Tea has 

long been a successful brand and 

an established name on the Russian 

tea market. In November 2007 the 

company introduced Ahmad Ice Tea 

in combifitMagnum 1,500ml with 

the combiTwist screw cap. 

Gostyn counts on combiSmart: 

New closure for greater convenience 

Little closure with a big impact 

Since 1995 Polish dairy co-operative 

Gostyn has offered a range of products 

in aseptic carton packs from 

SIG Combibloc. combifitSmall now 

joins combiblocCompact and 

combiblocSlimline, adding a handy 

format for small size packages. Combined 

with the practical combiSmart 

screw cap, this makes it possible for 

the first time for Gostyn to offer 

condensed milk and UHT cream in 

a small-size, recloseable pack from 

SIG Combibloc. 

A handy kitchen aid 

The small size package is perfect as 

a handy kitchen aid – the wide mouth 

opening allows drip-free pouring and 

enables portions to be measured out 

exactly. The carton pack is easily reclosed, 

prevents leakage and guarantees 

that the contents are protected from 

oxygen and external flavours and 


For Ahmad Tea, it is the first time to 

introduce their ready-to-drink Ice Tea in 

a carton pack on the Russian market. 

According to experts`opinion, this new 

range is expected to double sales of 

Ahmad Ice Tea. 

Plenty of room for brand quality 

The launch includes three flavours: 

Black Tea with Lemon, Green Tea with 

Lemon and Green Tea with Jasmine. 

The aseptic carton pack protects the 

flavour and the quality of the contents 

against light and oxygen, underlining 

the natural character of the product. 

combifitMagnum is intended to clearly 

highlight the premium quality of the 

brand. With a volume of 1,500ml, it is 

the perfect package size for the whole 

family. 

odours when stored in the refrigerator 

after opening. This makes the 

little carton pack a real alternative to 

plastic, especially for products such as 

condensed milk and cream. 

Performance through flexibility 

Being able to fill the combibloc and 

combifit package formats in a variety 

of volumes using a single machine 

is an important factor for SM Gostyn. 

The unique volume and format flexibility 

of the SIG Combibloc filling 

machines means the company’s product 

range can be flexibly adapted 

to suit the changing demands of the 

market. 

Market leader with a long 

tradition 

SM Gostyn, Poland’s market leader 

for condensed milk, can look back 

on a history spanning more than 

100 years. Today, the product range 

includes sweetened and unsweetened 

condensed milk, UHT milk and UHT 

cream, powdered milk granules, butter 

and a variety of fresh milk products. 

The company’s products have received 

many accolades for their quality.

SHELFprofile 

Customer 

Cemil 

Brand 

Cemil 

Category 

UHT milk, 

Soy drink 

Market 

Brazil 

Relaunch 

December 2007/ 

February 2008 

Format 

combiblocMidi 

1,000ml 

with combiLift 

Varieties 

UHT milk, 

UHT low-fat milk 

Soy drinks: 

Peach, Grape, 

Apple, Orange, 

Passionfruit 

Soy drinks and UHT milk filled in carton packs at high speed: 

Cemil opts for efficiency 

Efficient change 

For the Brazilian company Cemil, 

the challenge of marketing innovative 

products that represent the state of 

the art is part of its corporate strategy. 

When it came to updating its filling 

technology, Cemil opted for a new 

high-speed filling machine from 

SIG Combibloc. Flexibility, speed and 

performance persuaded the Brazilian 

drinks manufacturer to become the 

first company in the world to install 

the new filling machines, swapping 

four of the competitor’s machines for 

two CFA812 models. Using a CFA812, 

up to 12,000 carton packs an hour of 

combiblocMidi in the volumes of 500, 

750 and 1,000ml can be filled. 

More flexibility, greater 

convenience 

Since the end of 2007, the company 

has been filling UHT milk and UHT 

low-fat milk in combiblocMidi 

1,000ml using the machines from 


In February 2008 Cemil also started to 

fill its soy drinks on the new machines 

– up to then, the drinks were filled on 

machines manufactured by a rival company. 

In addition, the handy combiLift 

closure offers greater convenience for 

the consumer. After starting to fill UHT 

milk, the high-speed filling of the new 

soy drinks is the second step to even 

greater efficiency. 

Fruity, fresh and lactose-free 

Soy drinks are growing in popularity 

across South America, with healthconscious 

customers increasingly 

opting for these great-tasting dairy 

alternatives. Brazilian drinks manufacturer 

Cemil has picked up on this 

trend, creating a range of Cemil-brand 

soy drinks in five delicious flavours 

which combine the freshness and flavour 

of fruit with the goodness of soy. 

Cemil – the company 

Cemil, founded in 1992 as a co-operative 

with head office in Patos de Minas 

(Triangulo Mineiro region), is today 

one of the region’s leading manufacturers 

of UHT milk. The company’s 

product range includes UHT milk, UHT 

milk drinks, soy drinks, condensed milk 

and UHT cream. 

Brazil’s dairy industry 

It is anticipated that by the end of this 

year Brazil will be the world’s fifth 

biggest dairy producer. Of the approximately 

27 thousand million litres of 

raw milk produced in 2006, about 43 

per cent were used for cheese manufacture, 

20 per cent for UHT milk and 

15 per cent for powdered milk. 

Sales of dairy products such as yoghurt 

and UHT milk are booming. UHT dairy 

products are proving to be the perfect 

products for building up a nation-wide 

supply network in such a vast country. 


04

SHELFprofile 

Customer 

Brailact S.A. 

Brand 

Brenac 

Category 

Fresh milk, 

UHT milk 

Market 

Romania 

Launch 

July 2007 

Format 

combiblocMidi 

1,000ml, 

combifitMidi 

500ml and 1,000ml 


SHELFprofile 

Customer 

Chen Kou Wei 

Food Co. Ltd. 

Brand 

Super Beauty 

Category 

Nectar 

Market 

Taiwan 

Launch 

October 2007 

Format 


1,000ml 

with combiTwist, 


500ml with 

drinking straw 

Varieties 

Tomato, 

Vegetable, 

Orange 

Romania discovers combiblocMidi and combifitMidi: 

Flexibility – the key factor for Brailact 

Debut in Romania 

With Brenac-brand products from 

Romanian company Brailact S.A., 

the combiblocMidi and combifitMidi 

package formats have now made 

their debut on the Romanian market. 

Brailact is using the combiblocMidi 

1,000ml and combifitMidi 500 and 

1,000ml with combiTwist to fill its 

fresh milk, UHT and ESL milk products 

containing a choice of fat content, 

and for buttermilk. 

Flexibility for diverse 

requirements 

Before it changed to SIG Combibloc, 

Brailact only filled fresh milk in Tetra 

Rex and in pouches. The format and 

volume flexibility of the SIG Combibloc 

filling machines has made it possible 

for Brailact to expand its product 

range. 


A variety of dairy products can be 

processed on a single machine. The 

choice of format and volume can be 

quickly and easily changed to meet 

consumer requirements. The handy 

combiTwist closure contributes 

significantly to Romanian consumers’ 

acceptance of the packaging. 

Product launch generates 

increase in sales 

Founded in 1969, Brailac generated 

turnover of more than 8 million Euros 

in 2006. In 2007, sales are expected 

to increase to 11 million Euros. 

Added value thanks to premium content and packaging: 

Drink in beauty, at home and on the move 

Consumers want added value 

According to a market research study, 

38 per cent of Taiwanese consumers 

expect a functional added value from 

fruit juice drinks. And the added 

values they want most of all are faster 

metabolism, weight reduction and 

beauty aids. 

Beauty in a premium carton pack 

With the launch of the Super Beauty 

brand in combifitPremium, CKW is 

responding directly to the results of 

this study. Enriched with the functional 

additives of pine bark extract and 

Fibersol-2 TM , the fruit and vegetable 

juices are perfectly in tune with the 

’healthy eating’ and ’beauty’ trends’ 

and are clearly targeted at the healthconscious 

female consumer. The 

handy combifitPremium 1,000ml 

with combiTwist screw cap and 

combifitPremium 500ml with drinking 

straw make Super Beauty the ideal 

beauty drink for consumption at home 

and when out and about. 

Natural additives for health 

and beauty 

Pine bark extract is a powerful antioxidant 

that has anti-inflammatory 

properties and enhances the production 

of collagen, elastin and endothelial 

nitric oxide. Fibersol-2 TM is a plantbased 

maltodextrin fibre that is highly 

soluble and digestion-resistant and, 

thanks to its virtual lack of inherent 

flavour, is widely used as an additive 

in low-calorie and functional foods. 

Drink specialist with expertise 

and experience 

Chen Kou Wei Food Co. Ltd. was 

established in 1989 and is one of 

the biggest companies of the Sanyo 

Whisbih Group, famous in Taiwan for 

its premium products and excellent 

service.

SHELFprofile 

Customer 

Brasfrigo 

Brand 

Tomate Pronto, 

Tomatino 

Category 

Tomato products 

Market 

Brazil 

Launch 

January 2008 

Format 

combiblocStandard 

500ml with 

improved 

V-perforation 

Varieties 

Tomato sauce, 

Tomato chunks 

SHELFprofile 

Customer 

Seoul Dairy 

Cooperative 

Brand 

Seoul Dairy 

Category 

Dairy alternative 

Market 

South Korea 

Launch 

September 2007 

Format 

combiblocMini 

200ml with 

drinking straw 

Varieties 

Black Beans 

Brasfrigo relaunches Tomatino and Tomate Pronto: 

New look for popular tomato products 

New look 

Starting January 2008, tomato products 

from Brazilian brands Tomatino 

and Tomate Pronto have a new look. 

With the combiblocStandard 500ml, 

Brasfrigo has chosen a packaging 

solution that is already familiar to 

consumers. On the other hand, the 

improved V-perforation was chosen 

to increase the package convenience. 

Flexibility and performance 

clinch it 

Until now Brasfrigo has been filling its 

products using a system manufactured 

by a rival company. For the relaunch 

of the tomato products, however, the 

company has decided to take advantage 

of the flexibility and performance 

of SIG Combibloc’s technology. 

New opportunities for dairy-free alternatives: 

Black beans – little miracles full of health benefits 

Healthy nutrition, even on the go 

With the launch of its drink made from 

black beans in combiblocMini 200ml, 

Seoul Dairy Cooperative, Korea’s leading 

dairy cooperative, has brought 

together all the nutritional properties 

of the black bean in a great-tasting 

drink. The company, which holds 40 

per cent of the Korean dairy products 

market, is responding to the growing 

number of consumers who want a 

healthy diet without having to forego 

delicious flavours. The small, attractive 

combiblocMini 200ml with drinking 

straw is perfect for enjoying a nutritious 

drink while out and about. 

Brasfrigo is now the first customer in 

Brazil to introduce the CFA512 highspeed 

filling machine which can fill 

12,000 carton packs an hour. 

Expert in the food segment 

Brasfrigo was founded in 1975 in 

Uberlandia, Minas Gerais. The company 

has been packaging corn, peas 

and other foods since 1990. It began 

processing and filling tomato products 

five years later. Today, with its own 

private label and as a co-packer, 

Brasfrigo is one of Brazil’s leading 

manufacturers of tomato products. 

Powerbean for the 

health-conscious 

For a number of years, the black bean 

has been enjoying a comeback in 

Korea as consumers become increasingly 

health-conscious. Black beans 

are traditionally renowned in Asia for 

their many nutritional properties. They 

help to naturally lower cholesterol and 

to keep blood sugar levels constant, 

are virtually fat-free and contain valuable 

proteins and antioxidants. These 

destroy free radicals in the body and 

so, with regular consumption, have a 

preventive effect against cardiovascular 

diseases, cancer and premature ageing. 


06

SHELFprofile 

Customer 

Conserve Italia 

(Food Service 

Division); 

Consorzio Casalasco 

del Pomodoro 

(Co-Packer) 

Brand 

Valfrutta Granchef 

Category 

Soups 

Market 

Italy 

Format 

combiblocMaxi 

1,000ml 

Launch 

December 2007 

Varieties 

Bean Soup, 

Chickpea Soup, 

Pea Soup 

SHELFprofile 

Customer 

Krymsky Vinny 

Zavod 

Brand 

Krymsky Vinny 

Zavod 

Category 

Wine 

Market 

Russia 

Launch 

October 2007 

Format 

combiblocSlimline 

1,000ml 

with combiSwift 

Varieties 

Krymskoe Red, 

Krymskoe White, 

Chardonnay, 

Cabernet 

Conserve Italia launches premium soups in combiblocMaxi : 

The new packaging solution for HoReCa 

Success through innovation 

With the launch of Valfrutta Granchef 

premium crème soups, Italian foodservice 

specialist Conserve Italia once 

again presents itself as an innovative 

company: it is not just the recipes that 

are new but the packaging as well. 

Since December 2007, the company 

offers its Bean, Chickpea and Pea 

soups in combiblocMaxi 1,000ml 

especially for HoReCa in Italy. The 

filling machine at Consorzio Casalasco 

del Pomodoro, one of the most important 

Italian food producers and long 

experienced in food processing using 

the technology of SIG Combibloc, 

assures the highest product quality 

and safety. 

Tradition and innovation 

Growing demand for wine in carton 

packs has persuaded Russian winemaker 

Krymsky Vinny Zavod to offer 

its four most popular table wines in 

carton packs. Since October 2007 

this very traditional vineyard has been 

selling its wines in combiblocSlimline 

1,000ml with combiSwift screw cap. 

Modern packaging gives 

a fresh new image 

With its new packaging solution, 

Krymsky is wooing a brand new set 

of consumers. If wine has for many 

years been considered the exclusive 

preserve of high society, carton packaging 

is the perfect vehicle to update 

its elitist image, while at the same 

time giving new impetus to the company’s 

own brand. 


New packaging solution 

for HoReCa 

This has given Conserve Italia an ideal 

alternative to the can, the main form of 

packaging used in the HoReCa market 

sector. Thanks to combiblocMaxi, 

the premium brand stands out from 

the competition. And in terms of 

handling, convenience and recycling, 

too, the carton pack is the perfect 

packaging solution for HoReCa. For 

the market launch, an exclusive trial 

pack, consisting of the three new soup 

flavours and a recipe book, has been 

distributed to hotels, restaurants and 

caterers. 

Handy, healthy and delicious 

Crème soups from the Valfrutta 

Granchef range are tasty and convenient 

ready-to-serve meals that can 

be refined to the user’s own tastes. 

Carton packaging breathes new life into market and brand: 

Russian vineyard chooses combiblocSlimline 

Practical, handy, informative 

With four large display surfaces, the 

carton pack is the perfect advertising 

medium. There is plenty of room for 

product information, eye-catching 

graphics and high-profile promotions. 

And it is not just on visuals that the 

carton packs score highly: the advantages 

over glass bottles are obvious, 

with products able to be transported 

and consumed easily and safely. 

Combined with the handy combiSwift 

screw cap, Krymsky Vinny Zavod can 

now offer its customers even greater 

convenience, setting innovative trends 

at the same time. 

Krymsky Vinny Zavod is one of southern 

Russia’s leading wine producers. 

Since its foundation in 1926, the company 

has faithfully continued the old 

wine-growing traditions of the Kuban 

region. 

They are manufactured using only 

selected herbs and vegetables, and 

no flavour enhancers are used at all. 

Thanks to the aseptic filling process, 

the products can be kept for extended 

periods without preservatives or refrigeration. 

So Valfrutta Granchef really 

hits the spot for modern consumers 

looking for good quality and convenient 

food.

SHELFtrend 

Vintage wines find their way into carton packs: 

Wine markets are growing world-wide 

Annual expenditure on wine has reached 107 billion US 

dollars. And the market is continuing to grow: according 

to a recent study*, the global wine market has expanded 

by ten per cent in the past five years – and growth of 

more than seven per cent is expected in the period from 

2005 to 2010. *(”Global Study of Current Trends in the 

Wine and Spirits Market and Forecasts to 2010“/ IWSR, 

International Wines and Spirits Record, commissioned by 

Vinexpo.) 

When it comes to individual consumption, the French 

continue to lead the way, followed by the Italians, the 

US-Americans, Germans and Spaniards, according to the 

results of the study. Notably shifts in the industry up to 

2010 will relate largely to the significance of traditional 

and new wine markets. Wine consumption in the USA 

has increased by 20 per cent since 2001 and is expected 

to double again by 2010, making it the world’s biggest 

wine market. Measured on sales alone, the USA is already 

well ahead of France and Italy. In addition, China and 

Russia will enter the ranks of the world’s top ten winedrinking 

nations. 

The trend towards wines in carton packs is illustrated by numerous examples from all over the world. 

Leader of the pack: Italy 

In Italy carton packs have established 

themselves as a common and well-received 

packaging form for wine. The Italian carton 

wine market now consumes a total of 320 

million litres annually. Caldirola sells its fruity, 

aromatic La Vignetta wines in combifitMidi 

1,000ml. Red and white wines of the 

La Vignetta brand are also available in 

combifitMidi 500ml “Il mezzolitro”. 

Asian rice wine in a carton pack 

And it is not just the traditional wine-producing 

nations that are using new packaging 

forms to reposition their products. 

South Korean company E-Dong Rice Wine 

Co, for example, sells its premium rice wine 

world-wide in combiblocStandard 1,000ml. 

New target groups 

With new target groups in their sights, wine suppliers are 

increasingly using packaging as an additional marketing 

tool. The industry’s primary concern is to give wine-drinking 

a modern image, so that it will appeal to young consumers 

and become established in this target group. And aseptic 

carton packs are becoming increasingly important for this. 

“In order to win over a young, modern target group, the 

major global wine-producers need to get in with the trend 

towards offering products in a range of packaging options. 

This includes offering good-quality wines in aseptic carton 

packs”, says Daniela Bach, Head of Market Research at 


Ukraine likes it sweet 

From a producing region in Ukraine’s Transkarpathia, 

close to the Hungarian border, 

come ‘Tokay’ sweet and medium-dry 

dessert and table wines, which Vinia/Heltex 

INC is selling on the Ukrainian market in 

combiblocSlimline 1,000ml. 


08

SHELFtrend 

The perfect packaging for every situation 

With a huge range of package sizes available, wine in carton 

packs can be used in any situation. 1,500 or 2,000ml 

volumes are ideal for a barbecue with friends. Single-serve 

packs are aimed primarily at consumers who enjoy their 

leisure time alone and want to indulge in a relaxing glass 

of wine. And good wines in small package sizes are perfect 

for use in the kitchen – for example, for marinating 

meat or to add that extra touch to sauces and desserts, 

according to Bach. 

Change of image 

In the past, it was usually only low-priced table wines that 

were filled in carton packs. Today, all over the world good 

standard products and vintage wines are also finding their 

way into aseptic carton packs in increasing volumes. 

“In Europe it is mainly in Italy, Spain and Germany that 

the market share of wine in carton packs is increasing. 

South Africa gets a taste for wine 

In South Africa, the Robertson vineyard 

offers Robertson Dry Red and Dry White 

wines, and Stein and Late Harvest wines, 

in combiblocCompact 500ml. 


Spain: beverage cartons make their mark 

Spain is another country where the carton 

pack is valued as a convenient packaging 

solution, particularly for good table wines. 

J. García Carrión is a market leader in this 

area. As well as its wine brands ‘La Copa’ 

and ‘El Pueblo’, the company also offers 

Sangría, a top export, in combiblocMagnum 

1,500ml with the combiSwift screw cap. 

And South American and South African wine producers 

are opting for carton packages to fill their wines as well. 

The key concern for wine producers is optimum product 

positioning. With its four display surfaces, all of which are 

fully printable, carton packs offer excellent possibilities for 

communicating with the customer. The design can be 

extremely creative and textual messages can be incorporated 

into the packaging in an attractive way”, says Daniela Bach. 

“Globally, we are seeing an image change for wines in 

beverage cartons“. 

Chile: a tradition of wine-growing 

Chilean wine producer Viña San Pedro (VSP) 

also had new target groups in its sights when 

it decided to relaunch the new varieties of 

its Gato brand. Starting April 2008, Cabernet 

Sauvignon and Cabernet/Carmenère red 

wine will be in the Chilean market. The 

consumer is becoming more demanding, 

so the idea is to offer a better wine quality 

for a suitable price. VSP now sells Gato 

white and the new red wine varieties in 

combiblocMaxi 2,000ml with the combiLift 

closure.

SHELFprofile 

Customer 

Korean Sahmyook 

Foods 

Brand 

Sahmyook 

Category 

Soy drink, 

flavoured soy drink 

Market 

Republic of Korea 

(South Korea) 

Launch 

September/October 

2007 

Format 

combiblocMini 

150ml (underfilled 

to 140ml), 

combiblocMini 

200ml (underfilled 

to 180ml) 

Varieties 

High Calcium, 

Strawberry, Banana, 

Chocolate, 

Chestnut, Black 

Bean, Tropical 

Soy drink for on-the-go consumption in combiblocMini: 

Great-tasting nourishment in a handy little package 

Good health for the active family 

Since September/October 2007, 

Sahmyook has been offering South 

Koreans a range of flavoured soy 

drinks and a soy drink with extra 

calcium in combiblocMini 150ml – 

the drinks are intended for the whole 

family but especially for active, sporty 

consumers and children. The extra 

helping of calcium added to the High 

Calcium variety keeps bones and 

teeth healthy and maintains vital body 

functions. In addition to calcium, the 

drink contains all the naturally wholesome 

ingredients of the soy bean 

and is enriched with 0.07 per cent 

Royal Jelly. 

Huge taste experience in a little 

carton pack 

A wide choice of flavours offers the 

perfect taste experience for every 

member of the family. Banana, Chocolate 

and Strawberry appeal mainly 

to children, while young and old will 

enjoy the Black Bean, Tropical and 

High Calcium varieties. Enriched with 

proteins, minerals and Vitamins A, 

B and C, the Chestnut variety gives 

a boost for beautiful, healthy skin 

making it appeal especially to healthconscious 

women. 

Perfect timing 

Chestnut is a popular flavour in Korea. 

As the chestnut is the symbol for the 

Full Moon Festival, one of Korea’s 

most important national holidays, the 

new soy product has been launched 

in good time for this celebration. 

Handy format for on-the-go 

As well as its wholesome properties 

and the range of delicious flavours in 

which the soy drink is offered, consumers 

will also appreciate the handy 

combiblocMini 150ml pack. With its 

convenient format, the product in the 

small size carton pack is ideal for onthe-go 

consumption. 

Flexibility makes it possible 

While it used to package its soy products 

on filling machines from a competitor, 

Sahmyook has now made a 

very deliberate decision to change to 

SIG Combibloc. The unique flexibility 

of the SIG Combibloc filling machines 

enables Sahmyook to rapidly and conveniently 

change the filling facilities 

for different volumes. This flexibility is 

a key factor for Sahmyook, as it means 

the company can respond quickly to 

changes in consumer requirements. 

Sahmyook is already making use of this 

volume flexibility in its latest market 

launch, offering Tropical soy drink in 

the 150 and 200ml carton packs. 

Successful vegetarian products 

Sahmyook Foods was founded more 

than 30 years ago and today, with 

turnover of more than 60 billion USD, 

it is Korea’s second biggest soy drinks 

producer. In addition to soy drinks, 

Sahmyook’s product range includes a 

wide range of vegetarian products. 


10

SHELFticker 

Sippy – on-the-go consumption in combiblocMini: 

Fun and nutrition for active kids 

Customer 

Sobey’s 

Co-Packer 

Super-Pufft 

Brand 

Disney Compliments 

Junior 

Category 

100% juice 

Market 

Canada 

Launch 

October 2007 

Format 

combiblocMini 

125 ml 

Varieties 

Orange&Tangerine, 

Apple, Pear, 

Cherry&Cranberry 

On the go with combiblocMini: 

Campbell’s V8 – for a healthy refreshment 

Customer 

Campbell’s Canada 

Brand 

V8 

Category 

100% vegetable 

juice 

Market 

Canada 

Meggle presents new UHT milk carton packs: 

All change for new closure – from combiLift to combiSwift 

Customer 

Meggle Bosnia and 

Herzegovina 

Brand 

Meggle 

Category 

UHT milk, milk mix 

drinks, cream 

Market 

Bosnia and 

Herzegovina 


Launch 

February 2008 

Format 

combiblocMini 

250ml 

Launch 

May 2007 

Format 


500ml and 1,000ml 


Varieties 

UHT milk 3,5%, 

2,5%, 1,5%, 0,9%; 

Chocomilk, 

20% cooking cream 

La Costeña expands its product portfolio: 

Spanish style tomato puree in combiblocSmall 

Customer 

Conservas 

la Costeña, 

S.A. de C.V. 

Brand 

Rancherita 

Category 

Tomato puree 

Market 

Mexico 

Launch 

March 2008 

Format 

combiblocSmall 

200ml 

with D perforation 

The indulgence of coffee in combiblocSlimline with 

combiSwift: Hochwald chooses screw cap 

Customer 

Hochwald 

Nahrungsmittel- 

Werke GmbH 

Brand 

Hochwald 

Category 

Milk mix drinks 

Market 

Germany 

Launch 

July/August 2007 

Format 


1,000ml with 

combiSwift 

Varieties 

Latte Macchiato, 

Ice Coffee, 

Chocolate

SHELFticker 

Imprint 

Łowicz discovers a four-legged target group: 

Milk for dogs in combiblocSmall 200ml 

Customer 

OSM Łowicz 

Brand 

Saba 

Category 

Milk drink for dogs 

Market 

Poland 

"Golden Flavours" in combifitPremium: 

Al Mazraa launches premium brand in premium package 

Customer 

Al Mazraa 

Brand 

Gold 

Category 

100% juice 

and nectar 

Market 

Libya 

Launch 

November 2007 

Format 


200ml 

Pure goodness in combifitPremium: 

Freshly squeezed juice from Dr. Siemer 

Customer 

Dr. Siemer 

Getränke GmbH 

Brand 

Dr. Siemer 

Category 

100% juice 

Market 

Germany 

Launch 

November 2007 

Format 


1,000ml 


Varieties 

Apple, Orange, 

Pineapple 

Launch 

December 2007 

Format 


1,000ml 


Varieties 

100% juice: Orange, 

Pineapple, Apple 

nectar: Red Grape, 

Cocktail, Pear, Peach 

SIG Combibloc Responsible: 

Rurstrasse 58 Bianca Rosskopf 

D-52441 Linnich bianca.rosskopf@sig.biz 

T + 49 2462 79 0 

F + 49 2462 79 2519 

Wondersun UHT milk in combiblocSmall: 

Naturalness in premium quality 

Customer 

Wondersun 

Dairy Co., Ltd. 

Brand 

Wondersun 

Category 

UHT milk 

Market 

China 

Customer 

Vietnam Dairy 

Products Joint 

Stock Co 

Brand 

Vinamilk 

Category 

UHT milk 

Market 

Vietnam 

Launch 


Format 


300ml 

Varieties 

Full-cream milk 

(3,3%) 

Little ones want combiblocMini: 

Cool design whets the appetite for milk 

Launch 


Format 

combiblocMini 


Varieties 

Sweetened UHT milk, 

sweetened UHT milk with 

DHA (docosahexaenoic acid 

– an Omega 3 polyunsaturated 

fatty acid), 

Strawberry, Chocolate 


12

World premiere for combifitmini

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?