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November 06 - Q Magazine

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q beauty: with GEORGE ALEXANDER<br />

Looking for the next big thing in natural<br />

products, well fi nally the cult brand<br />

APIVITA has hit our shores.<br />

Founded in 1979, APIVITA is Greece’s<br />

leading company in natural products. It’s<br />

story goes back to a small pharmacy,<br />

owned by Niki and Nikos Koutsianas. Being<br />

both passionately fond of natural products<br />

and having great respect for Classical Greek<br />

philosophy, they created a line of soaps and<br />

shampoos based on bee products: honey,<br />

propolis, royal jelly and bee pollen. Their fi rst<br />

brand, Dermoline, later named Propoline,<br />

quickly grew into a market leader in Greek<br />

pharmacies offering effective natural<br />

solutions to a number of skin problems.<br />

Propoline natural products are formulated<br />

by learning from the self-sustained<br />

community of the bees and the natural<br />

materials they produce. The key ingredient<br />

in Propoline products is propolis, a<br />

valuable and unique substance produced<br />

by bees in order to build a protective,<br />

sterile wall around the hive.<br />

Propoline products also contain honey and beeswax, and incorporate<br />

a variety of natural extracts derived from the Greek fl ora such as<br />

rosemary, soapwort, marigold and St. John’s wort.<br />

APIVITA Aromatherapy uses the power of nature, essential oils and plant extracts, in<br />

a base of green tea. The use of green tea is an exclusive innovation of the APIVITA<br />

laboratories, which replaces 65% of the water in a range of products that offer<br />

total care for the face and body. APIVITA Aromatherapy products are scientifi cally<br />

developed and prepared in accordance with the European<br />

Union’s Good Manufacturing Practices (GMP) for cosmetics, with<br />

strictly selected natural ingredients, whose effectiveness and<br />

safety have been proven in laboratory and clinical studies.<br />

EXPRESS is a complete range of personal creams and masks<br />

that use fruit and vegetable extracts to provide a unique<br />

nutritional “menu” for the face, body and hair. Express products<br />

are available in modern, monodose, travel-friendly packaging which allows you to mix<br />

and match different creams and masks to create your own personal skin “diet”. For<br />

more information and where to fi nd them call 03 9429 4460<br />

To contact George, make a suggestion, or comment,<br />

email: beauty@qmagazine.com.au

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