November 06 - Q Magazine
November 06 - Q Magazine
November 06 - Q Magazine
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q beauty: with GEORGE ALEXANDER<br />
Looking for the next big thing in natural<br />
products, well fi nally the cult brand<br />
APIVITA has hit our shores.<br />
Founded in 1979, APIVITA is Greece’s<br />
leading company in natural products. It’s<br />
story goes back to a small pharmacy,<br />
owned by Niki and Nikos Koutsianas. Being<br />
both passionately fond of natural products<br />
and having great respect for Classical Greek<br />
philosophy, they created a line of soaps and<br />
shampoos based on bee products: honey,<br />
propolis, royal jelly and bee pollen. Their fi rst<br />
brand, Dermoline, later named Propoline,<br />
quickly grew into a market leader in Greek<br />
pharmacies offering effective natural<br />
solutions to a number of skin problems.<br />
Propoline natural products are formulated<br />
by learning from the self-sustained<br />
community of the bees and the natural<br />
materials they produce. The key ingredient<br />
in Propoline products is propolis, a<br />
valuable and unique substance produced<br />
by bees in order to build a protective,<br />
sterile wall around the hive.<br />
Propoline products also contain honey and beeswax, and incorporate<br />
a variety of natural extracts derived from the Greek fl ora such as<br />
rosemary, soapwort, marigold and St. John’s wort.<br />
APIVITA Aromatherapy uses the power of nature, essential oils and plant extracts, in<br />
a base of green tea. The use of green tea is an exclusive innovation of the APIVITA<br />
laboratories, which replaces 65% of the water in a range of products that offer<br />
total care for the face and body. APIVITA Aromatherapy products are scientifi cally<br />
developed and prepared in accordance with the European<br />
Union’s Good Manufacturing Practices (GMP) for cosmetics, with<br />
strictly selected natural ingredients, whose effectiveness and<br />
safety have been proven in laboratory and clinical studies.<br />
EXPRESS is a complete range of personal creams and masks<br />
that use fruit and vegetable extracts to provide a unique<br />
nutritional “menu” for the face, body and hair. Express products<br />
are available in modern, monodose, travel-friendly packaging which allows you to mix<br />
and match different creams and masks to create your own personal skin “diet”. For<br />
more information and where to fi nd them call 03 9429 4460<br />
To contact George, make a suggestion, or comment,<br />
email: beauty@qmagazine.com.au