Opportunities for Cooperation between Estonia and ... - Valitsus
Opportunities for Cooperation between Estonia and ... - Valitsus
Opportunities for Cooperation between Estonia and ... - Valitsus
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The viewing patterns of young people <strong>and</strong> those with upper secondary<br />
education show that commercial channels reach them more effectively than<br />
public channels. Yet even private channels often address important social<br />
problems <strong>and</strong> cultural theme albeit within an entertainment framework. Finl<strong>and</strong><br />
is a country with high-st<strong>and</strong>ard radio <strong>and</strong> television services. Commercial TV<br />
channels apply high programme st<strong>and</strong>ards <strong>and</strong> discharge important public<br />
functions. The question of whether Finnish commercial channels can be<br />
received in <strong>Estonia</strong> is thus significant. Both countries should seek cooperation<br />
with the owners of commercial channels as transmission range <strong>and</strong> programme<br />
content are determined by them.<br />
Looking at the present-day situation, there is a clear need to intensify<br />
cooperation in radio <strong>and</strong> TV broadcasting <strong>between</strong> <strong>Estonia</strong> <strong>and</strong> Finl<strong>and</strong>.<br />
Strategic cooperation can be carried out in areas such a creative work, <strong>and</strong><br />
technical <strong>and</strong> legal (copyright, reception range) issues.<br />
New impetus to such cooperation could be given by a joint conference on<br />
radio <strong>and</strong> television broadcasting – the second since the 1935 conference. The<br />
meeting could be attended by the communications ministers of both countries<br />
<strong>and</strong> ministry officials, the senior executive management of radio <strong>and</strong> television<br />
companies, distributors (Levira of <strong>Estonia</strong>, Digita of Finl<strong>and</strong>, <strong>and</strong> cable <strong>and</strong><br />
satellite companies), newsroom managers, pollsters as well as experts in legal<br />
<strong>and</strong> other relevant matters.<br />
Recommendations:<br />
• A joint <strong>Estonia</strong>n-Finnish radio <strong>and</strong> television conference should be<br />
organized to explore the potential <strong>for</strong> broad-based cooperation <strong>between</strong><br />
companies operating in this field <strong>and</strong> to address issues related to copyright<br />
<strong>and</strong> technical problems.<br />
• A permanent correspondent position should be created by the <strong>Estonia</strong>n<br />
Broadcasting Company (Eesti Rahvusringhääling) in Finl<strong>and</strong> <strong>and</strong> an<br />
equivalent position by the Finnish Broadcasting Company in <strong>Estonia</strong>.<br />
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