Opportunities for Cooperation between Estonia and ... - Valitsus

More documents

Recommendations

Info

societies. Tourism must therefore be supported. It is important that tourist information on both countries, suitable for a variety of purposes, be generously available. Expanding the network of Estonian and Finnish tourist information points in Helsinki and Tallinn should be considered, together with cooperation in the training of tourism professionals and in the production and distribution of marketing materials. Recommendations: • A joint marketing strategy for Estonia and Finland in general and Helsinki and Tallinn in particular as a single tourism destination should be drawn up. • The availability of tourist information on both countries in Estonian, Finnish and Swedish should be improved. • The Estonia Days in Finland and Finland Days in Estonia should be developed into annual events. • The timing of principal tourism and culture events in Helsinki and Tallinn should be coordinated to facilitate the marketing of these events as combined packages. 58
APPENDIX 13 CULTURE The creative industries are growing in importance in an increasingly international world. Not only companies and national economies but cultures too are involved in global competition. Thanks to rapid advancements in IT and communications technology and new audiovisual systems, both mass culture and elitist culture have attained worldwide proportions. Because culture almost always has material value too, it may be a significant economic competition factor. The originality and character of each country or region is becoming increasingly important. Standing out globally is a hallmark of competitiveness. A culture which is of high quality and great originality may be an important part of the brand of a country or region and also serve as a successful export. The growth of the creative industries is a clear worldwide trend. The European Commission has reported that the growth of the market for creative industries is outpacing that of the economy in general; in Europe, for example, it is already twice as large as that of the automobile industry. In Finland, the creative industries will soon overtake the paper industry in terms of market volume. The percentage of the creative industries in the foreign trade of the European Union has increased substantially. The cultures of Estonia and Finland exist in an open, increasingly integrated and increasingly globalized world, where interaction is intense. Despite this, however, immediate bilateral links between the two countries are important for both. To support these cultural links, thought should be given to setting up a financial support system (foundation) to support the appearances abroad of top names in all branches of Finnish and Estonian culture, interaction between people in the cultural sector, and the activities of young people in creative fields. Finland and Estonia should set up a joint cultural foundation (modelled on the joint foundations which Finland has with Sweden, Norway, Denmark and Iceland). The purpose of such an Estonian-Finnish cultural foundation would be to promote interaction between our two countries in culture and the arts, as well as to develop social life and commercial activities in these sectors. Grants from this foundation would be available to any private individuals, businesses or organizations whose activities fall within the areas supported. 59
Page 1:
Opportunities for Cooperation betwe
Page 5:
Publisher PRIME MINISTER’S OFFICE
Page 8 and 9:
CULTURE . . . . . . . . . . . . . .
Page 10 and 11: paper providing a comprehensive pre
Page 12 and 13: 10 of creative work, commercializat
Page 14 and 15: • The potential for starting a co
Page 16 and 17: Tourism • A joint marketing strat
Page 18 and 19: ESTONIA AND FINLAND IN 2030: VISION
Page 20 and 21: One of the biggest surprises during
Page 22 and 23: Currently, Finland invests 3.5% of
Page 24 and 25: • Continual monitoring of global
Page 26 and 27: One of the core duties of innovatio
Page 28 and 29: for Estonia and Finland to pool the
Page 30 and 31: APPENDIX 3 EDUCATION Globalization
Page 32 and 33: Nordic universities operate joint c
Page 34 and 35: APPENDIX 4 ENERGY Today, long-term
Page 36 and 37: shale, there is potential for makin
Page 38 and 39: APPENDIX 5 GULF OF FINLAND AND THE
Page 40 and 41: The European Union has initiated a
Page 42 and 43: APPENDIX 6 TRAFFIC AND TRANSPORTATI
Page 44 and 45: On continental Europe, rail transpo
Page 46 and 47: Recommendations: • A joint Estoni
Page 48 and 49: Estonia and Finland have dispatched
Page 50 and 51: APPENDIX 8 DEFENCE After Estonia re
Page 52 and 53: APPENDIX 9 INFORMATION AND COMMUNIC
Page 54 and 55: to the governments of the two count
Page 56 and 57: longer supports the viability of su
Page 58 and 59: standing at 17%, will rise to aroun
Page 62 and 63: Venues and accommodation are always
Page 64 and 65: APPENDIX 14 AUDIOVISUAL AREA It is
Page 66 and 67: APPENDIX 15 BROADCASTING Estonian-F
Page 68 and 69: about developments through the pres
Page 70 and 71: APPENDIX 16 HELSINKI-TALLINN EUROPE
Page 72 and 73: LITERATURE 1. Aaltonen, Mika - Noor
Page 74 and 75: 24. Raunio, Mika: Aivovuodosta aivo
Page 77: SNELLMANINKATU 1, HELSINKI PO BOX 2
show all

Opportunities for Cooperation between Estonia and ... - Valitsus

Create successful ePaper yourself

Delete template?

Save as template?