Opportunities for Cooperation between Estonia and ... - Valitsus
Opportunities for Cooperation between Estonia and ... - Valitsus
Opportunities for Cooperation between Estonia and ... - Valitsus
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societies. Tourism must there<strong>for</strong>e be supported. It is important that tourist<br />
in<strong>for</strong>mation on both countries, suitable <strong>for</strong> a variety of purposes, be generously<br />
available. Exp<strong>and</strong>ing the network of <strong>Estonia</strong>n <strong>and</strong> Finnish tourist in<strong>for</strong>mation<br />
points in Helsinki <strong>and</strong> Tallinn should be considered, together with cooperation<br />
in the training of tourism professionals <strong>and</strong> in the production <strong>and</strong> distribution<br />
of marketing materials.<br />
Recommendations:<br />
• A joint marketing strategy <strong>for</strong> <strong>Estonia</strong> <strong>and</strong> Finl<strong>and</strong> in general <strong>and</strong> Helsinki<br />
<strong>and</strong> Tallinn in particular as a single tourism destination should be drawn<br />
up.<br />
• The availability of tourist in<strong>for</strong>mation on both countries in <strong>Estonia</strong>n, Finnish<br />
<strong>and</strong> Swedish should be improved.<br />
• The <strong>Estonia</strong> Days in Finl<strong>and</strong> <strong>and</strong> Finl<strong>and</strong> Days in <strong>Estonia</strong> should be<br />
developed into annual events.<br />
• The timing of principal tourism <strong>and</strong> culture events in Helsinki <strong>and</strong> Tallinn<br />
should be coordinated to facilitate the marketing of these events as<br />
combined packages.<br />
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