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Opportunities for Cooperation between Estonia and ... - Valitsus

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Tourism<br />

• A joint marketing strategy <strong>for</strong> <strong>Estonia</strong> <strong>and</strong> Finl<strong>and</strong> in general <strong>and</strong> Helsinki<br />

<strong>and</strong> Tallinn in particular as a single tourism destination should be drawn<br />

up.<br />

• The availability of tourist in<strong>for</strong>mation on both countries in <strong>Estonia</strong>n, Finnish<br />

<strong>and</strong> Swedish should be improved.<br />

• The <strong>Estonia</strong> Days in Finl<strong>and</strong> <strong>and</strong> Finl<strong>and</strong> Days in <strong>Estonia</strong> should be<br />

developed into annual events.<br />

• The timing of principal tourism <strong>and</strong> culture events in Helsinki <strong>and</strong> Tallinn<br />

should be coordinated to facilitate the marketing of these events as<br />

combined packages.<br />

Audiovisual area<br />

• A joint <strong>Estonia</strong>n-Finnish cultural foundation should be established.<br />

• An <strong>Estonia</strong>n Cultural Centre in Helsinki <strong>and</strong> a Finnish Cultural Centre in<br />

Tallinn should be founded.<br />

• The compilation of up-to-date dictionaries should be supported.<br />

• The potential <strong>for</strong> <strong>Estonia</strong> <strong>and</strong> Finl<strong>and</strong> to cooperate in cultural exports<br />

towards achieving a joint cultural export programme should be explored.<br />

• The possibility of setting up an <strong>Estonia</strong>n-Finnish film, media <strong>and</strong> AV centre<br />

that would function as a joint film foundation <strong>and</strong> a Film Commission<br />

should be considered.<br />

Broadcasting<br />

• A joint <strong>Estonia</strong>n-Finnish radio <strong>and</strong> television conference should be<br />

organized to explore the potential <strong>for</strong> broad-based cooperation <strong>between</strong><br />

companies operating in this field <strong>and</strong> to address issues related to copyright<br />

<strong>and</strong> technical problems.<br />

• A permanent correspondent position should be created by the <strong>Estonia</strong>n<br />

Broadcasting Company (Eesti Rahvusringhääling) in Finl<strong>and</strong> <strong>and</strong> an<br />

equivalent position by the Finnish Broadcasting Company in <strong>Estonia</strong>.<br />

14

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