General Information - Singapore Tourism Board

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Secondary Master System Colours PMS 201C PMS 151C PMS 520C PMS 383C PMS 199C PMS 123C PMS 258C PMS 382C <strong>General</strong> - Secondary colours for the Master System are shown on this page. Uses - Used on header panels of brochure racks or stands only; and - As a rudimentary means of colour coding for individual brochure subject matter. Minimum Requirements - There must not be any reassignment of colours within the Master system. Additional Notes - Colours specified specific to category listing only. No other usage has been specified; - Additional brochure subject categories may be added in future, but will be allocated one of the existing secondary colours; and - Additional colours required for specialised pictograms, for examples, No Smoking or First Aid, are not considered as part of the Master System secondary system colours, as the colours are based on international conventions and specifications. Refer to page 3.1 for visuals and further information; and - The printed colours in this document are for reference only. All colour matchings must be done in accordance to original Pantone colour swatches or samples. Subject categories for Brochures Samples shown based on Layout A under Brochure Header section 4.2
Custom System Colours ABC Good Contrast Better legibility. ABC Poor Contrast Legibility compromised, especially from a distance. <strong>General</strong> - Colour requirements for the Custom System are shown on this page. Uses - Used as another means of identifying a sign system, in this case, the Custom System; ABC F ABC Restroom Lifts Carpark Good Colour Combination Offers enough contrast and colours complement each other. Watermarked Graphic Subtle watermarked graphic is fine as message is still clear and legible. Colours for Colour Coding Colour coding may be introduced. Example shows yellow being used for amenities and white for services. ABC ABC F ABC Poor colour Combination While contrast is there, combination affects definition of text, creating ‘fuzzy’ outlines around each letter. Bold Background Graphic Interferes with text, compromising legibility, especially from a distance. Too Many Colours Introduction of colours without any specific function is to be avoided. - Provide visual consistency within a sign system; and - Improve message and information legibility through correct use of complimentary colours and contrast ratios. Minimum Requirements - Provide sufficient contrast between background and message; - Colours used must not compromise legibility of message; - A flat background colour is preferred. If a background pattern or graphic element is desired, it should be a faint watermark that does not interfere with the message; - Avoid use of too many colours on a single message panel, unless they are used for colour coding; and - See graphics on this page for general visualisations of requirements. 4.3
Page 1 and 2: Information Guideline on Multi-Ling
Page 3 and 4: Language & Typography General Infor
Page 5 and 6: Typographic Requirements General In
Page 7 and 8: Primary Graphics - Pictograms Gener
Page 9 and 10: Secondary Graphics General - Second
Page 11: Primary Master System Colours PMS 2

General Information - Singapore Tourism Board

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