You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
I<br />
,<br />
deal<br />
. . Dave<br />
. . Emma<br />
. . Barney<br />
. . The<br />
,^ong Cackle Ends;<br />
peattle Likes 'Egg'<br />
SEATTLE— "The Egg and I" hatched in<br />
V nests here last week, and as would be<br />
|;>pected. started reaping a golden harvest<br />
111 the boxoffice because this is where the<br />
Ibi ok was laid.<br />
Sterling's Palomar Theatre and Hanirick-<br />
I'.ergreen's Orpheum opened simultaneously<br />
[»• th the U-I release, culminating months of<br />
liieparation by Earl Kcate. that company's<br />
;.\ploitation representative. It was way back<br />
Jr. September that Keate started the ball<br />
L-i'lling by arranging a giant luncheon at the<br />
Washington State Press<br />
]<br />
club where Gov.<br />
Mon C. Wallgren honored the book's author.<br />
Betty MacDonald.<br />
From that begimiing. the campaign grew<br />
u:itU it became one of the most comprehensive<br />
in years. Both Del Larison. Orpheum<br />
ii.anager. and Zolly Volchock. Sterling city<br />
manager, put on special fronts for the occasion.<br />
However, they worked independently<br />
o: each other in the way of exploitation, with<br />
Keate seeing that the parts dovetailed.<br />
Because the setting of the story is on<br />
nearby Olympic peninsula, and the author<br />
i^ a Seattle woman, cooperation was exceptional<br />
from all angles. Book, department and<br />
drug stores were generous in allowing windaw<br />
and counter displays. One firm prep.ired<br />
a special "Egg and I" menu featuring<br />
e^g dishes. A girl in farmerette costume<br />
walked the streets handing out eggs in behalf<br />
of the picture. The biggest newspaper<br />
cimpaign in months preceded the opening,<br />
of course with generous publicity copy.<br />
So. it was no surprise when both houses<br />
opened to packed throngs.<br />
'Maedchen' to Be Released<br />
By Bregstein, Krimsky<br />
LOS ANGELES—"Maedchen in Uniform."<br />
psychological film of pre-Hitler days, will be<br />
lereleased nationally by Herbert Bregstein<br />
and John Krimsky. They have signed with<br />
Sidney Pink to open the picture soon at the<br />
Uclan Theatre in 'Westwood.<br />
"Maedchen in Uniform" aroused a good<br />
of controversy in this country when it<br />
was first released. It was banned in a number<br />
of states and was later suppressed in<br />
Nazi Germany because it exposed Teutonic<br />
rathlessness and regimentation.<br />
Pacific Drive-In Theatres<br />
Plan San Fernando Unit<br />
SAN FERNANDO, CALIF.—Pacific Drivein<br />
Theatres, Inc., soon will build an 800-car<br />
drive-in on Roscoe boulevard near Sepulveda<br />
boulevard. Architects are drawing<br />
plans now. The screen building will be a<br />
.-teel frame structure with steel decking and<br />
plaster walls and the projection and office<br />
building will be of reinforced concrete. The<br />
lot will be paved with oil and gravel and the<br />
property will be surrounded by a gunite wall.<br />
No estimate of the cost is available now.<br />
Film About Bakersfield<br />
Fills Out Double Bill<br />
BAKERSFIELD, CALIF.—A 90-minute<br />
picture showing life in Bakersfield was shown<br />
for four days at the Fox Theatre on the<br />
-ower half of a double bill.<br />
The picture was produced by Robert Allen<br />
Productions in three weeks. After finishing<br />
-he picture here the company moved on for<br />
."i<br />
similar project in Taft.<br />
More than 60 local activities were photo-<br />
Gum Kills Dog; Successor Sticks to Popcorn<br />
Salt Lake City—Hall Bacl7, branch<br />
manaKtT i>f Fux Intrrmountuin here,<br />
came bark from a trip intu the territory<br />
with lliLs story of gum-chewing and popcorn-eatins<br />
dogs:<br />
It seems B. "Shorty" Finess, engineer<br />
and handyman at the Liberty Theatre in<br />
Great Falls, Mont., had a dog named<br />
Bessie who liked chewing gum. Bessie<br />
went on short rations during the day,<br />
but at night she would get her fill.<br />
Shorty turned the scats in the theatre up<br />
when he was cleaning and Bessie would<br />
graphed, including night life, industrial<br />
sceiies. church services, swimming scenes<br />
and graduation activities at the high schools<br />
and junior college.<br />
Threaten County License<br />
REDWOOD CITY. CALIF.—An ordinance<br />
requiring that all businesses in unincorporated<br />
areas of San Mateo county be<br />
licensed has been prepared here at the request<br />
of the comity board of supervisors. The<br />
basic fee would be $25 a year, but motion<br />
picture theatres and many others would pay<br />
more: theatres would be charged from $150<br />
to $200 per year, depending on seating capacity,<br />
with the higher price for theatres<br />
seating more than 1,000.<br />
First Runs Reshuffled<br />
LOS ANGELES—Due to<br />
the local shortage<br />
of new product, first run bookings have been<br />
temporarily realigned and an Enterprise<br />
feature, "The Other Love." will play day<br />
and date at the RKO Hillstreet and Pantages.<br />
United Artists, which distributes Enterprise<br />
pictures, ordinarily uses the four<br />
Music Halls as first run outlets.<br />
Quits Aladdin Post<br />
DENVER—Ned Greenslit. manager of the<br />
Aladdin Theatre here, has resigned to become<br />
president of the newly formed Englewood<br />
Radio and Record Corp. Having wide interests<br />
in Denver. Greenslit is a member of tlie<br />
Kiwanls club and has sung in several of the<br />
Denver Post's opera productions.<br />
Borden Builds in Blaine<br />
BLAINE, WASH.—Construction is under<br />
way on the theatre being built here by<br />
George Borden jr. The new house is opposite<br />
Borden's AM-BC Theatre. The building will<br />
have 100 feet of store frontage.<br />
IWAHOO<br />
If * *<br />
—-^<br />
eat freshly placed wads from the bottom<br />
of the scats.<br />
When Bessie died recently of cancer<br />
of the stomach, it was found she had a<br />
large ball of chewing gum in her stomach.<br />
Shorty bought another dog about<br />
two weeks ago, but he's not taking any<br />
chances of killing the hound off with<br />
chewing gum. The new pooch is developing<br />
a liking for popcorn, however, and<br />
goes on short rations during the daytime<br />
to fill up on popcorn at night when the<br />
theatre crowds have gone home and<br />
Shorty is cleaning up.<br />
SEATTLE<br />
Arthur O'Connell has resigned as branch<br />
manager here for U-I and will be succeeded<br />
by George DeWaide, Los Angeles, who<br />
at one time was ad sales manager here for<br />
Paramount . Cantor. RKO's coast<br />
publicity head, pa.ssed through on his way to<br />
Vancouver, B. C, with Jack Douglas, local<br />
exploiteer.<br />
Joe Rosenfield and Howard McBride have<br />
formed a partnership to operate the Granada<br />
and Post theatres in Spokane . . . Homer<br />
Schmitt. Columbia booker, is back to work<br />
after vacationing in Kansas . Hoosier<br />
Hotshots are scheduled to make a personal<br />
appearance at the Music Hall July 2 . . . Ted<br />
Snyder is in Ketchikan, Alaska, supervising<br />
the remodeling of the Revilla for B. F.<br />
Shearer.<br />
Robert Wells, who has been connected with<br />
radio broadcasting, has joined Wally Ricker's<br />
sales staff at E-L Rose, U-I's<br />
.<br />
coast sales manager, was in town for a few<br />
days . . . Tom and Marion Shearer have<br />
their new son Roger Alan Shearer . . . Claude<br />
and Hila Jensen visited here for a few days<br />
from Portland . Ridgeway. who<br />
manages her father's theatres in Sedro-Woolley,<br />
was a Filmrow visitor . . . Herbert Royster,<br />
who manages the Mayfair in Portland, visited<br />
friends here.<br />
Out-of-town visitors to Filmrow during the<br />
week included Billy Conners. John Owsley<br />
and Les Theuerkauf. Tacoma; Walter<br />
Graham. Shelton: W. B. McDonald. Olympia:<br />
Eldon Pollock jr. and Eddie Snow. Mount<br />
Vernon, and Gene Groesbeck. Enumclaw<br />
. . . Bill Heineman. general sales manager<br />
for J. Arthur Rank, was in to visit Frank L.<br />
Newman sr.. Evergreen president.<br />
To Scribble Original Stofy<br />
Jack Henley will scrible the original story<br />
for Columbia to serve as the basis for the<br />
22nd picture in the Blondie series.<br />
you Qa*i, Make. Mo^ut Mo*ie4f,<br />
udtU WAHOO<br />
HOLLYWOOD AMUSEMENT CO.. 831 S. WABASH AVE.. CHICAGO<br />
>^<br />
BOXOFFICE ;: June 28, 1947 63
Change language