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I World Beefsteak, Beer, HandlebarMustaches, Feature Nostalgic 'Perils Screening "PERILS OF PAULINE" ALUMNAE—Actors, the director and the dance director of the original Pearl White serial, "The Perils of Pauline," were honored guests at the Paramount luncheon at the Hotel Astor which preceded a screening of the new Technicolor "Perils." Seated on the dais, left to right, are Ray Walker, com|Miser of the "Poor Pauline" song; Violet Woods, dance director; Harry Woods, actor; Donald Mackenzie, director; Milton Berle, Sidney Blackmer, Dan Courtney and Peter Barbicr, actors. NEW YORK— Paramounfs much publicized trek from the A.stor Hotel to the Comet _ Theatre, operated by Mrs. Ruth Anson at 100 Third Ave., for a special .screenins; if "The Perils of Pauline" went off on schedule in the pouring rain on Tuesday (June 24 1. About 150 rci)resentallves of the magazine, radio, newspaper and trade press and a group of alumnae from the old Pearl White serial, "The Perils of MRS. RUTH ANSON Pauline." turned out for the affair. Barney Balaban, president of the company; Leonard H. Goldenson, president of Paramount Theatres Service Corp., and A. H. Blank, head of Ti-I-States Theatre Corp. and Central States Theatre Corp., also were present. Luncheon guests arriving at the hotel on 44th Street and Broadway saw curious crowds staring at n lineup of ten old automobilesvintage lOlO-lDl,"}—at the front entrance. These cars supplied transportation from the hotel to the theatre. The company succeeded In recreating the nostalgic atmosphere of the prewar era War I. that Is). Black cardboard Imndlebar mustaches were distributed to the male guest* at the luncheon. A quintet of lovely models dressed In costumes slmlllar to lho.se worn by Betty Hutlon In Paramounfs new "Perils" was on hand to greet the guests. Another novel touch was the group of men dre.s.sed In uniforms worn by the New York police force about the turn of the century la few years before the Pearl White period' and a six-plece band which played rollicking tunes all through luncheon. Necklaces of pearls, pronounced "perils" by the Paramount publicity department, were presented to the feminine guests. The menu featured beefsteak and beer. On the dais were Ray Walker, composer of the "Poor Pauline" song played in the original Pearl White serial: Harry Woods, actor in the serial; Violet Woods, dance director; Donald Mackenzie, director of the 20-chapter film; Sidney Blackmer, Dan Courtney, and Peter Barbier. actors, and Milton Berle. who played a baby in the first "Perils ' back in 1914. Berle commented on the red-chcckerod cloths on the tables and the old Pearl White serial posters tacked on the walls of the luncheon room: "The place looks like it was decorated by Langley Collyer." he said. It was raining hard when the guests began piling into the old cars. Some of the cars were open. Others had canvas tops which leaked. The more daring press repre.sentatives leaped on the open top cars. Others huddled together in the remaining cars. If the canvas tops didn't leak, the sides did. Several buses also were on hand to carry the less Intrepid guests to the screening. The entourage weaved through traffic down Broadway, east on 14th Street and .south again to 12th Street and Third Ave. Traffic policemen gaped. Little boys Jeered: "Get a hor.se." Other bystanders frankly were amazed. Some figured It was a publicity stunt. Others gave up. The traffic was heaviest through the garment Industry district. Several cars were hemmed In by big buses. Once at the theatre everyone was helped to the sidewalk. Inside the old Comet Theatre, which played the Pearl White thriller about 33 years ago. the guests saw a chapter from "Exploits of Elaine." another Pearl White serial: an old newsreel and Paramount's new Technicolor version of "The Perils of Pauline." Mrs. Anson was a charming hostess. Up N.Y. Really Tax; Theatremen Are Hit NEW YORK—Theatre owners in New York City will pay higher taxes on real estate during the 1947-48 fiscal year in all five boroughs. The base tax rate for the city has been Increased about 19 points over the rate of S2.70 for the current year by the city council. Additional imposts have been added by the separate boroughs. Queens property owners will pay the heaviest real estate levy. The Queens rate has been set at $3.06 for each $100 of assessed valuation, compared to $2 86 during the year just ending. The new real estate tax rates are effective July 1. Each year the city council is required to set the basic tax rate by June 25. New rates for the other boroughs are: Manhattan— $3.01 compared to $2.86 on each $100 of assessed valuation during 1946-47: The Bronx— S2.98 compared to $2.79 this year: Brooklyn—S3 01 compared to $2.82: Richmond —$2.98 compared to $2.79. The Queens rate is about 20 points over the borough tax rate for the current year. The total assessed valuation on real estate in the five boroughs was reported by the city council as $16,938,467,453. Charles E. Keegan of the city council finance committee said the city's total expense budget for the coming fiscal year will be $1,031,961,754. Real estate taxes will provide S489,.430.406 of this amount. Baltimore Harlem Theatre Robbed by Armed Bandit BALTIMORE—An armed bandit robbed the Rome circuit s Harlem Theatre here of $520 the night of June 22. The money was the entire day's receipts. The Harlem is one of the biggest Negro theatres in the city. Dorothy Holton. cashier, told police she though the man was joking when he said, •Give me that money over there." and pointed to the bills stacked under the counter. But he backed up his demand with a pistol and a threat of death. William Zell, manager, was notified and called the police. .MOTOR TROUBLE—The group of special policemen at the luncheon helped push one of the cars that developed motor trouble. This is one of the open top models. Milton Berle, left, and Dan Courtney, cheered them on. 46 BOXOFFICE :: June 28, 1947

' and . . James . . Maurice . . M. , , . . Ernest . . 7am lew Orleans' Solid Broadway Bow \EW YORK—"New Orleans" went over ; at the Winter Garden during its opening I k. Elsewhere along Broadway, the grosses le generally hit by the weather. New Ilk had its first sunny weekend in weeks (1 the parks, beaches and highways were wded with plea.sure-seekers. ^However, enough film patrons did stay in A n to help fill the Music Hall, where [rieat Expectations" was playing: the Roxy. ore "The Miracle on 34th Street" was the awing card, the Paramount for "Dear Ruth" (: the Hollywood for "Possessed." (Average is 100) It r— Best Years ol Our Lives (RKO), 31sl wk la idway—Henry V (UA), 3rd wk T| itol—High Barbaree (MGM). plus stage ;.ow, 3rd wk |li»rion—The Web (U I), 3rd wk Icoe—Private Affairs o( Bel Ami lUA), 2d wk Triam—Drums Along the Mohawk and Swanee River {20th-Fox}, reissues, 2nd wk tl ywood—Possessed (WB), 4th wk _... |e ,v"s State—Lost Honeymoon (E-L), plus '3lge show 90 11 ice—Woman on the Beach (RKO), 3rd wk 76 pr amount—Dear Ruth (Para), plus stage iliow, 2nd wk Avenue—Lady Surrenders (U-I) Iic-.io Citv Music Hall—Great Expectations 1(^-1), plus stage show. 5'h wk „ fa to—My Brother Talks to Horses (MGM) Iv ili— It Happened on Fiith Avenue (Mono), >2nd wk >>/—Miracle on 34lh Street (20th-Fbx), plus s'age show, 2nd wk rand—Cheyenne (WB), plus stage show, :Td wk Ic'oria-Duel in the Sun (SRO), 2nd wk,, -^lurn engagement Iiriter Garden—New Orleans (UA) 91 70 80 88 92 96 102 ,.102 ,. 30 .110 ,. 83 , 65 ,101 ,. 78 . 89 .152 ?uel in Sun' Is Buffalo Winner |y Margin of 180 Per Cent . BUFFALO—"Duel in the Sun" is still in 111" lead by a wide margin. "Born to Kill" Ind another from RKO were good at the je:itury. So were "The Trouble With Wom- ' |n "Seven Were Saved" at the Great lakes. Weather has been sultry and vaca- |ions have started for thousands of Buf- Jilonians. I.u ialo—Dishonored Lady (WB), Fun on a li Weekend (UA) 92 IWal Lakes—The Trouble With Women (Para); Seven Were Saved iPara) 100 i; podrome—Duel in the Sun (SRO), 2nd t. wk _ 280 [aayette—Mr. District Attorney (Col); King o( the Wild Horses (Col) 95 re h—Cheyenne iWB), 2nd d t wk 74 pi Centurv—Bom to Kill (RKO); Likely Slory (RKO) 100 ^ilm Men to Speed Drive 'or UJA; Rally Planned •^EW YORK—The United Jewish Appeal ii :ve in the New York area will be speeded ii to meet the $2,100,000 quota. Plans for i uicheon rally to be held at the Hotel Astor if on July 15 were discussed by industry e; ders at a meeting in the College room of h- hotel on Monday (June 23 1. Matthew Fox, New York co-chairman, preu ed. He reported that "a little over $500,- iOj has been raised in this area." Spyros Jljuras, nonsectarian chairman for the inii-5try, pledged full support. David Weint' ok also spoke. Each film company will be e jresented by its own special committee at h ; luncheon rally. )ther members of the film steering comn 'tee for the New York area attending the n eting including Jack Cohn, Max A. Cohen, 3 orge Dembow, Harry Goldberg, Leonard 3 Idenson, Irving Greenfield, Arthur Israel ir Julius Joelson, Malcolm Kingsberg, Dr. [? dor Lubin, Arthur L, Mayer, Charles B. M iss, Louis A. Novins, Henry Randel, Sam R .izler, Sam Shain, Adolph Schimel, Max W)lff, Abe Schneider, Ed Rugoff and Sol A, Si hwartz. BROAD\NAy \irilliaiii K. ISodgcrs returned from a threeday trip to Chicago . L. Simons, assistant to H. M. Richey, is back from San Antonio . Allen, head of Warner News, is on the coa.st to make arrangemen's to transfer his headquarters to New York. He and his family will return here some time in July. , Georsv Weltncr, president of Paramount International, returned from .studio conferences with other company executives . , Nick Mamuls of Vanguard will handle unit publicity during the New York shooting of "Portrait of Jennie." Mamuls will be assisted by Mel Strau.ss, foreign publicity contact. . Lester Cohen, manager for Warner Bros, in Panama, is vacationing here Paul H. Crane, export traffic , manager . for Loew's Iiiternational, celebrated his 25th year with the company . John B. Nathan, Paramount division . . manager for continental Europe, North Africa and the middle east, is back in New York, , , . . William Agnes McLaughlin is celebrating her silver anniversary with the Warner exvhange Hugh Owen, Paramount eastern and southern division sales manager, attended a fourday branch conference in Atlanta Pine and William Thomas, whose prod- uct is released by Paramount, are attending home office conferences, . . . Clark Lillian Marlowe, secretary to A. W. Schwalberg, vice-president of Eagle-Lion, will be married July 12 to Walter Nelling at the Little Church Around the Corner Gable returned to the coast. Wallace Beery will leave for Europe in the near future . N. Wolf, assistant to H. M. Richey, is back from a week's visit to the MGM studio . . . Donna Reed is back in Hollywood. Virginia Welles and Mort Nathanson of the Paramount publicity department were in Detroit where Miss Welles made a series of radio appearances. Before proceeding to ANN CANCER FUND BENEFIT—Victor Moore (center), star of the first .Allied Artists production, "It Happened on Fifth Avenue," surrounded by Paul Domingo (left) and Ong Chin Kun (right), manager and director, respectively, of the iNIalaya Film Exchange, .Singapore. .Monogram distributors, at the Cancer Fund benefit opening of the picture at the Rivoli, New York City. BIGGEST THING ON BROADWAY— The brand new upright sign, shown going into place on Loew's State building on Times Square, will eclipse four stories on the theatre front. Measuring 100 feet from top to bottom, the monster creation contains 4,000 electric bulbs, three-quarters of a mile of neon, 80 transformers and hundreds of miles of wiring. The new sign will be officially switched on with appropriate Broadway ballyhoo and important figures in show business in attendance. , . . Hollywood, she will visit her home town, Wausau, Wis, . Harry Goldberg, director of advertising . . and publicity for Warner Theatres, visited Cleveland and Pittsburgh Yves Montand, French singer, will arrive here shortly on his way to the coast. Eddie Buzzell, MGM director, returned to the coast , , . Norman H, Moray, short subject sales manager for Warner Bros., returned from a series of conferences at the studio. . . . Agnes Moorehead is in town . Clark of the Warner .studio publicity department is visiting New York in conection with commercial tieups on forthcoming product James Stewart is at the Waldorf. Curtis Mitchell and Ben Washer were in Atlanta, Detroit, Kansas City and Minneapolis for conferences on the publicity campaign for "Welcome Stranger" . . . Henry Ginsberg, Paramount vice-president in charge of production and studio operation, is here for home office conferences. Eileen Kaplan and Arthur I. Weinberg, son of Louis Weinberg, Columbia circuit sales executive, announced their engagement June 26 . . . Diana Lewis is at the Waldorf . . . Margaret Johnston arrived on the Queen Elizabeth for a two-week stay. Paramount executives and home office employes held their annual outing June 25 at, the Longshore Country club . . . Charles M. Reagan is in Chicago to confer with Paramount district manager Allen Usher and Balaban & Katz executives . Emerling, advertising and publicity head of Loew's, is visiting Boston and Providence. James R. Grainger and Edward L. Walton, a.ssistant general sales manager for Republic, are back at the home office after a district managers' meeting in Chicago . . . Edward D. Cohen, 20th-Fox supervisor for Latin America, J. Carlo Bavetta and William W. Sullivan, South American district sales managers, are in New York to confer with Murray Silverstone prior to Silverstone's departure for Europe July 2, 3CX0FFICE :: June 28, 1947 47

'<br />

and<br />

. . James<br />

. . Maurice<br />

. . M.<br />

, ,<br />

. . Ernest<br />

. . 7am<br />

lew Orleans' Solid<br />

Broadway Bow<br />

\EW YORK—"New Orleans" went over<br />

; at the Winter Garden during its opening<br />

I k. Elsewhere along Broadway, the grosses<br />

le generally hit by the weather. New<br />

Ilk had its first sunny weekend in weeks<br />

(1 the parks, beaches and highways were<br />

wded with plea.sure-seekers.<br />

^However, enough film patrons did stay in<br />

A n to help fill the Music Hall, where<br />

[rieat Expectations" was playing: the Roxy.<br />

ore "The Miracle on 34th Street" was the<br />

awing card, the Paramount for "Dear Ruth"<br />

(: the Hollywood for "Possessed."<br />

(Average is 100)<br />

It r— Best Years ol Our Lives (RKO), 31sl wk<br />

la idway—Henry V (UA), 3rd wk<br />

T| itol—High Barbaree (MGM). plus stage<br />

;.ow, 3rd wk<br />

|li»rion—The Web (U I), 3rd wk<br />

Icoe—Private Affairs o( Bel Ami lUA), 2d wk<br />

Triam—Drums Along the Mohawk and Swanee<br />

River {20th-Fox}, reissues, 2nd wk<br />

tl ywood—Possessed (WB), 4th wk _...<br />

|e ,v"s State—Lost Honeymoon (E-L), plus<br />

'3lge show 90<br />

11 ice—Woman on the Beach (RKO), 3rd wk 76<br />

pr amount—Dear Ruth (Para), plus stage<br />

iliow, 2nd wk<br />

Avenue—Lady Surrenders (U-I)<br />

Iic-.io Citv Music Hall—Great Expectations<br />

1(^-1), plus stage show. 5'h wk „<br />

fa to—My Brother Talks to Horses (MGM)<br />

Iv ili— It Happened on Fiith Avenue (Mono),<br />

>2nd wk<br />

>>/—Miracle on 34lh Street (20th-Fbx), plus<br />

s'age show, 2nd wk<br />

rand—Cheyenne (WB), plus stage show,<br />

:Td wk<br />

Ic'oria-Duel in the Sun (SRO), 2nd wk,,<br />

-^lurn engagement<br />

Iiriter Garden—New Orleans (UA)<br />

91<br />

70<br />

80<br />

88<br />

92<br />

96<br />

102<br />

,.102<br />

,. 30<br />

.110<br />

,. 83<br />

, 65<br />

,101<br />

,. 78<br />

. 89<br />

.152<br />

?uel in Sun' Is Buffalo Winner<br />

|y Margin of 180 Per Cent<br />

. BUFFALO—"Duel in the Sun" is still in<br />

111" lead by a wide margin. "Born to Kill"<br />

Ind another from RKO were good at the<br />

je:itury. So were "The Trouble With Wom-<br />

'<br />

|n "Seven Were Saved" at the Great<br />

lakes. Weather has been sultry and vaca-<br />

|ions have started for thousands of Buf-<br />

Jilonians.<br />

I.u ialo—Dishonored Lady (WB), Fun on a<br />

li Weekend (UA) 92<br />

IWal Lakes—The Trouble With Women (Para);<br />

Seven Were Saved iPara) 100<br />

i; podrome—Duel in the Sun (SRO), 2nd<br />

t. wk _ 280<br />

[aayette—Mr. District Attorney (Col);<br />

King o( the Wild Horses (Col) 95<br />

re h—Cheyenne iWB), 2nd d t wk 74<br />

pi Centurv—Bom to Kill (RKO); Likely<br />

Slory (RKO) 100<br />

^ilm Men to Speed Drive<br />

'or UJA; Rally Planned<br />

•^EW YORK—The United Jewish Appeal<br />

ii :ve in the New York area will be speeded<br />

ii to meet the $2,100,000 quota. Plans for i<br />

uicheon rally to be held at the Hotel Astor<br />

if on July 15 were discussed by industry<br />

e; ders at a meeting in the College room of<br />

h- hotel on Monday (June 23 1.<br />

Matthew Fox, New York co-chairman, preu<br />

ed. He reported that "a little over $500,-<br />

iOj has been raised in this area." Spyros<br />

Jljuras, nonsectarian chairman for the inii-5try,<br />

pledged full support. David Weint'<br />

ok also spoke. Each film company will be<br />

e jresented by its own special committee at<br />

h ; luncheon rally.<br />

)ther members of the film steering comn<br />

'tee for the New York area attending the<br />

n eting including Jack Cohn, Max A. Cohen,<br />

3 orge Dembow, Harry Goldberg, Leonard<br />

3 Idenson, Irving Greenfield, Arthur Israel<br />

ir Julius Joelson, Malcolm Kingsberg, Dr.<br />

[? dor Lubin, Arthur L, Mayer, Charles B.<br />

M iss, Louis A. Novins, Henry Randel, Sam<br />

R .izler, Sam Shain, Adolph Schimel, Max<br />

W)lff, Abe Schneider, Ed Rugoff and Sol A,<br />

Si hwartz.<br />

BROAD\NAy<br />

\irilliaiii K. ISodgcrs returned from a threeday<br />

trip to Chicago . L. Simons, assistant<br />

to H. M. Richey, is back from San<br />

Antonio . Allen, head of Warner<br />

News, is on the coa.st to make arrangemen's<br />

to transfer his headquarters to New York.<br />

He and his family will return here some<br />

time in July.<br />

,<br />

Georsv Weltncr, president of Paramount<br />

International, returned from .studio conferences<br />

with other company executives . ,<br />

Nick Mamuls of Vanguard will handle unit<br />

publicity during the New York shooting of<br />

"Portrait of Jennie." Mamuls will be assisted<br />

by Mel Strau.ss, foreign publicity contact.<br />

.<br />

Lester Cohen, manager for Warner Bros, in<br />

Panama, is vacationing here Paul H.<br />

Crane, export traffic<br />

,<br />

manager<br />

.<br />

for Loew's<br />

Iiiternational, celebrated his 25th year with<br />

the company . John B. Nathan, Paramount<br />

division<br />

. .<br />

manager for continental Europe,<br />

North Africa and the middle east, is back in<br />

New York,<br />

,<br />

, . . William<br />

Agnes McLaughlin is celebrating her silver<br />

anniversary with the Warner exvhange<br />

Hugh Owen, Paramount eastern and southern<br />

division sales manager, attended a fourday<br />

branch conference in Atlanta<br />

Pine and William Thomas, whose prod-<br />

uct is released by Paramount, are attending<br />

home office conferences,<br />

. . . Clark<br />

Lillian Marlowe, secretary to A. W. Schwalberg,<br />

vice-president of Eagle-Lion, will be<br />

married July 12 to Walter Nelling at the Little<br />

Church Around the Corner<br />

Gable returned to the coast.<br />

Wallace Beery will leave for Europe in the<br />

near future . N. Wolf, assistant<br />

to H. M. Richey, is back from a week's<br />

visit to the MGM studio . . . Donna Reed is<br />

back in Hollywood.<br />

Virginia Welles and Mort Nathanson of<br />

the Paramount publicity department were in<br />

Detroit where Miss Welles made a series of<br />

radio appearances. Before proceeding to<br />

ANN<br />

CANCER FUND BENEFIT—Victor<br />

Moore (center), star of the first .Allied<br />

Artists production, "It Happened on Fifth<br />

Avenue," surrounded by Paul Domingo<br />

(left) and Ong Chin Kun (right), manager<br />

and director, respectively, of the<br />

iNIalaya Film Exchange, .Singapore. .Monogram<br />

distributors, at the Cancer Fund<br />

benefit opening of the picture at the<br />

Rivoli, New York City.<br />

BIGGEST THING ON BROADWAY—<br />

The brand new upright sign, shown<br />

going into place on Loew's State building<br />

on Times Square, will eclipse four stories<br />

on the theatre front. Measuring 100 feet<br />

from top to bottom, the monster creation<br />

contains 4,000 electric bulbs, three-quarters<br />

of a mile of neon, 80 transformers<br />

and hundreds of miles of wiring. The<br />

new sign will be officially switched on<br />

with appropriate Broadway ballyhoo and<br />

important figures in show business in attendance.<br />

, . .<br />

Hollywood, she will visit her home town,<br />

Wausau, Wis, . Harry Goldberg, director of<br />

advertising<br />

. .<br />

and publicity for Warner Theatres,<br />

visited Cleveland and Pittsburgh<br />

Yves Montand, French singer, will arrive here<br />

shortly on his way to the coast.<br />

Eddie Buzzell, MGM director, returned to<br />

the coast , , . Norman H, Moray, short subject<br />

sales manager for Warner Bros., returned<br />

from a series of conferences at the studio.<br />

. . .<br />

Agnes Moorehead is in town . Clark<br />

of the Warner .studio publicity department is<br />

visiting New York in conection with commercial<br />

tieups on forthcoming product<br />

James Stewart is at the Waldorf.<br />

Curtis Mitchell and Ben Washer were in<br />

Atlanta, Detroit, Kansas City and Minneapolis<br />

for conferences on the publicity campaign<br />

for "Welcome Stranger" . . . Henry<br />

Ginsberg, Paramount vice-president in<br />

charge of production and studio operation,<br />

is here for home office conferences.<br />

Eileen Kaplan and Arthur I. Weinberg, son<br />

of Louis Weinberg, Columbia circuit sales<br />

executive, announced their engagement June<br />

26 . . . Diana Lewis is at the Waldorf . . .<br />

Margaret Johnston arrived on the Queen<br />

Elizabeth for a two-week stay.<br />

Paramount executives and home office employes<br />

held their annual outing June 25 at,<br />

the Longshore Country club . . . Charles M.<br />

Reagan is in Chicago to confer with Paramount<br />

district manager Allen Usher and<br />

Balaban & Katz executives . Emerling,<br />

advertising and publicity head of Loew's,<br />

is visiting Boston and Providence.<br />

James R. Grainger and Edward L. Walton,<br />

a.ssistant general sales manager for Republic,<br />

are back at the home office after a<br />

district managers' meeting in Chicago . .<br />

.<br />

Edward D. Cohen, 20th-Fox supervisor for<br />

Latin America, J. Carlo Bavetta and William<br />

W. Sullivan, South American district sales<br />

managers, are in New York to confer with<br />

Murray Silverstone prior to Silverstone's departure<br />

for Europe July 2,<br />

3CX0FFICE :: June 28, 1947 47

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