PONDERS TAFT-HARTLEY WAL

Cocollnr
'Proud Destiny' to Have
Joint Promotion Plan
NEW YORK—Enterprise Studios, which
recently purchrsed the film rights to Lion
Feuchtwanger's novel, "Proud Destiny." will
undertake a joint publicity and exploita-
FROM THE FILES OF
tion campaign with the Literary Guild, which
chose the book as its October selection.
Joint promotion plans will be worked out
THE NEW element of control in the motion
picture business, big international
by Frederick Polangin, eastern publicity director
for Enterprise; Jay Tower, Literary bankers, was discussed at the eighth annual
Guild publicity director, and Ruth Brown, convention of the Motion Picture Theatre
press publicity director for Viking Press, the Owners of America recently. In the report
publishers.
of M. J, O'Toole, business manager, he declared
that this situation would eventually
bring about equitable business conditions all
'Blue Veil' to Leo Cohen
around. He said it might also lead to the
NEW YORK—Leo Cohen, foreign film
curbing of producer-theatre combinations u
distributor, has acquired U.S. release rights to
the new banker bosses would rather have
"Blue
friendly
Veil."
allies all
French picture, featuring Gaby
over the nation handling
Morlay and Pierre Jourdan.
theatres than only a few persons in central
locations who might need watching occasionally.
• • •
That exhibitors should have a voice In
determining the character of pictures they
outstanding
present in their theatres also is the opinion
of O'Toole, who said: "It is proposed to inaugurate
a system where the exhibitors of
the country will be systematically canvassed
through our national organization, and their
opinions ascertained concerning the kind of
pictures most desired by the public ... A
committee representing the producers will
SIGNS...
be asked to meet occasionally with the
MPTOA .-.nd together go over the situation
Cot No. M 754
and transmit the information gleaned tu
'/i
the executive in charge of production, vrtth
Immediate delivery —
proper
beautifully
recommendations."
• • •
designed, aluminum finish, indirectly
Jesse James Jr., son of the famous bandit
lighted directional signs. Complete and a lawyer in Los Angeles will act as technical
adviser and biographer in the filming
with interchangeable, etched glass
of the story of his father's life. The picture
name plates. Ideal for use in theatre
will be released by Paramount.
• • •
Cot No. M 756
interiors, lobbies, corridors.
Columbia Pictures has made a two-reeler
on
Distributors and jobbers
"The Menace of the Mississippi," depicting
the story of America's greatest flood . . .
write for
quantity price list.
Additional prints of "Nonstop Plight," have
been made by Film Booking Offices to supply
an exceptional demand. Public interest
•
ART METAL MFG. CO.
in this authentic picturization of the nav)'s
memorable dash across the Pacific is high
3110 Park Ave. • St. Louis A, Mo.
because of Capt. Charles Lindbergh's solo air
ISljrt^li l« avallabU In double face flight across the Atlantic from New York
to Paris.
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