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Kie 'Johnny<br />
'Clock'<br />
ByFhone in Hotels<br />
Ov!r Baltimore<br />
TbtT\ of "Paging Jolinny O'clock" heard<br />
hel lobbies, bus stations and other<br />
rep spots in Baltimore was part of the<br />
gii run by Manager Smelter and Ted<br />
ii, lublicity dnector of the Hippodrome<br />
|Miii!iy O'clock." For a number of days<br />
r 3 he opening, the Hippodrome tele-<br />
Di operators called these crowded places<br />
"d'Clock," which proved to be an efacivance<br />
teaser for the film,<br />
lecial contest conducted with the core<br />
on of the Home News and Leon Levi<br />
»l| store proved to be a headliner. A tie-<br />
|»i made with the store for a "Johnny<br />
CK" window with a wrist watch, its face<br />
ra with adhesive, spotted dead center,<br />
^iniick was to guess at what time the<br />
tiy O'clock" watch stopped—with the<br />
Dt to receive the expensive timepiece,<br />
bnie News, with a circulation of more<br />
1Q5.000, carried the contest details, and<br />
r I the window also stressed the contest,<br />
tluaelson's jewelry store, using the film<br />
( i a tiein, set up a window highlighting<br />
ycte material. An innovation was a<br />
uer spotted across the w'indow. Michael-<br />
^'siillinery shop used a full window in the<br />
ijnged nationwide tieup on the berets<br />
iln the film by Evelyn Keyes. Other<br />
indows were set with the Bachrachst<br />
sporting goods store and Read's drug-<br />
.0 stations WITH and WBAL high-<br />
the film on a number of their pro-<br />
Playdate information was included<br />
instance.<br />
tf<br />
rfeisure Hunt for 'Time'<br />
A ea>ure hunt was the big thing in Roy<br />
Ptii ,'s promotion of "The Time, the Place,<br />
Ar.i' le Girl" at the Voge Theatre, East Chi-<br />
Ind. Five thousand numbered treas-<br />
.,mt cards were passed out on the streets<br />
tp girls Saturday before playdate. Small<br />
listing winning numbers also were<br />
on cash registerers in a local dime<br />
Each poster and cash register had<br />
ucky numbers. Those presenting cards<br />
the lucky numbers iper instructions<br />
Id on the small trea.sure<br />
i<br />
hunt cards<br />
gifts or free tickets. The manager<br />
store was very pleased with the tieup.<br />
re had a crowd all day.<br />
On the<br />
House<br />
CelebratiiiK the coni|ileti(in of two<br />
years as owners of the Charm Theatre<br />
in Holyrood. Ka.s., Mr. and Mrs. Paul<br />
Kirketts invited everyone in the city<br />
to be their quests at an anniversary<br />
party. In order to give all an opportunity<br />
to attend, three special performances<br />
were given at ti, 8 and 10<br />
o'clock. On the way out, each guest<br />
was handed a card thanking him for<br />
his patronage and promising that the<br />
Kicketts would rontinue to provide the<br />
finest in entertainment and modern<br />
environment.<br />
A special trailer and newspaper advertisements<br />
served as invitation, and<br />
the Ricketts received compliments and<br />
expressions of appreciation from many<br />
patrons.<br />
'Jolson' Drive Sparked<br />
By Glittered Letters<br />
Glittered letters on the stage apron, over<br />
the aisle entrances and at the candy stand<br />
made it impossible for anyone attending the<br />
Mission Theatre in Santa Barbara, Calif..<br />
not. to know that "The Jolson Story" was<br />
coming. y .[^^<br />
Manager Reg Streeter had the cutout letters<br />
sewed on the apron two weeks in advance,<br />
changing the word coming to Tuesday<br />
in the final week.<br />
For two weeks in advance he also used the<br />
four one-minute teaser trailers furnished by<br />
Columbia, and played Jolson songs during<br />
breaks. During the engagement Streeter had<br />
a boy roam the town dressed in black face,<br />
evening clothes and top hat and carrying a<br />
"Jolson" sign. Juke boxes all around town<br />
carried S'.-xS',- cards suggesting that players<br />
ask for Jolson songs and see the picture at<br />
the Mission.<br />
On his marquee Streeter used colored<br />
lights to accentuate the fact that the picture<br />
was in Technicolor.<br />
Giveaways Fill House<br />
Katherine WUson. manager of the Rialto m<br />
We.st Palm Beach Fla., found that giveaway<br />
deals, both in the afternoon and at night, of<br />
merchandise promoted from the local stores<br />
were surefire methods of filling the theatre<br />
during the Florida State circuit's Spring<br />
Festival drive.<br />
S. D. Mitchell, Strand, Atmore, Ala., constructed<br />
this beaverboard doghouse which<br />
cost $4.<br />
Navy recruiting tieup was set in Cleveland<br />
by J. Knox Strachan, Warner Ohio Theatres<br />
publicist. He landed 24 A-boards exploiting<br />
the "Sea Hawk" and "Sea Wolf"<br />
combination.<br />
Below, a lovely legs contest sponsored by<br />
local merchant a highUght of Rudy Koutnik's<br />
campaign on "Blue Skies" at the<br />
Paradise, Milwaukee.<br />
slow, fuel shortage in Italy inspired this "Bells of St. Mary's" ballyhoo<br />
led by J. Giacheri to publicize the film's opening at the Astor Theatre in<br />
»ine. Vehicle was drown by one-bicycle power.
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