PONDERS TAFT-HARTLEY WAL
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PONDERS TAFT-HARTLEY WAL

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21.08.2014 Views

. . Murder

Kie 'Johnny 'Clock' ByFhone in Hotels Ov!r Baltimore TbtT\ of "Paging Jolinny O'clock" heard hel lobbies, bus stations and other rep spots in Baltimore was part of the gii run by Manager Smelter and Ted ii, lublicity dnector of the Hippodrome |Miii!iy O'clock." For a number of days r 3 he opening, the Hippodrome tele- Di operators called these crowded places "d'Clock," which proved to be an efacivance teaser for the film, lecial contest conducted with the core on of the Home News and Leon Levi »l| store proved to be a headliner. A tie- |»i made with the store for a "Johnny CK" window with a wrist watch, its face ra with adhesive, spotted dead center, ^iniick was to guess at what time the tiy O'clock" watch stopped—with the Dt to receive the expensive timepiece, bnie News, with a circulation of more 1Q5.000, carried the contest details, and r I the window also stressed the contest, tluaelson's jewelry store, using the film ( i a tiein, set up a window highlighting ycte material. An innovation was a uer spotted across the w'indow. Michael- ^'siillinery shop used a full window in the ijnged nationwide tieup on the berets iln the film by Evelyn Keyes. Other indows were set with the Bachrachst sporting goods store and Read's drug- .0 stations WITH and WBAL high- the film on a number of their pro- Playdate information was included instance. tf rfeisure Hunt for 'Time' A ea>ure hunt was the big thing in Roy Ptii ,'s promotion of "The Time, the Place, Ar.i' le Girl" at the Voge Theatre, East Chi- Ind. Five thousand numbered treas- .,mt cards were passed out on the streets tp girls Saturday before playdate. Small listing winning numbers also were on cash registerers in a local dime Each poster and cash register had ucky numbers. Those presenting cards the lucky numbers iper instructions Id on the small trea.sure i hunt cards gifts or free tickets. The manager store was very pleased with the tieup. re had a crowd all day. On the House CelebratiiiK the coni|ileti(in of two years as owners of the Charm Theatre in Holyrood. Ka.s., Mr. and Mrs. Paul Kirketts invited everyone in the city to be their quests at an anniversary party. In order to give all an opportunity to attend, three special performances were given at ti, 8 and 10 o'clock. On the way out, each guest was handed a card thanking him for his patronage and promising that the Kicketts would rontinue to provide the finest in entertainment and modern environment. A special trailer and newspaper advertisements served as invitation, and the Ricketts received compliments and expressions of appreciation from many patrons. 'Jolson' Drive Sparked By Glittered Letters Glittered letters on the stage apron, over the aisle entrances and at the candy stand made it impossible for anyone attending the Mission Theatre in Santa Barbara, Calif.. not. to know that "The Jolson Story" was coming. y .[^^ Manager Reg Streeter had the cutout letters sewed on the apron two weeks in advance, changing the word coming to Tuesday in the final week. For two weeks in advance he also used the four one-minute teaser trailers furnished by Columbia, and played Jolson songs during breaks. During the engagement Streeter had a boy roam the town dressed in black face, evening clothes and top hat and carrying a "Jolson" sign. Juke boxes all around town carried S'.-xS',- cards suggesting that players ask for Jolson songs and see the picture at the Mission. On his marquee Streeter used colored lights to accentuate the fact that the picture was in Technicolor. Giveaways Fill House Katherine WUson. manager of the Rialto m We.st Palm Beach Fla., found that giveaway deals, both in the afternoon and at night, of merchandise promoted from the local stores were surefire methods of filling the theatre during the Florida State circuit's Spring Festival drive. S. D. Mitchell, Strand, Atmore, Ala., constructed this beaverboard doghouse which cost $4. Navy recruiting tieup was set in Cleveland by J. Knox Strachan, Warner Ohio Theatres publicist. He landed 24 A-boards exploiting the "Sea Hawk" and "Sea Wolf" combination. Below, a lovely legs contest sponsored by local merchant a highUght of Rudy Koutnik's campaign on "Blue Skies" at the Paradise, Milwaukee. slow, fuel shortage in Italy inspired this "Bells of St. Mary's" ballyhoo led by J. Giacheri to publicize the film's opening at the Astor Theatre in »ine. Vehicle was drown by one-bicycle power.

. . Murder<br />

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