PONDERS TAFT-HARTLEY WAL
lllllll iiiiiiii ,, '•". Mayor ] j | mmXY WIEIEK owmandiser ex 1. Complete listing of feature and short subject promotion. 2. Complete listing of special exploitation ideas. FOR MAY AND JUNE ISSUES OF THE SHOWMANDISER INDEX Four of Miami's Lovelies Add Oomph To Campaign for 'Homestretch' I NUGGETS tural Sciences "on behalf of Gregory JH was worth a two-column picture and ail inch reader in the newspaper. and slacks for men. A large photo of J •m Daniel W. Streeter, president of the ChH| ber of Commerce of Buffalo, N. Y., was|l] sented a citation for his adventures in AIin a neat publicity stunt pulled off by Chi I B. Taylor, manager of Shea's Buffalo. It ' in connection with the showing ol Macomber Affair" and the presentaU the secretary of the Buffalo Society oCJI Larry R. Levy. nu.nager of LoeWs Ca)a| in Reading, Pa., planted a star mat in tkl department store ad featuring sport al Loder was headed "Look Like a Celebrity Feel Like Yourself." At the bottom of 3x10 ad was copy stating that Loder appearing in "Dishonored Lady" at Colonial. Believing that many theatre patrons do I care to see pictures which have a biographl background. George J. Forhan, managnj the Belle Theatre in Belleville, Ont.. ustl novel herald to exploit "Sister Kenny." [ four-page affair, front cover read: "If Rotten Shame" The inside spread stil the shame was that every person in Bel' ville might not have an opportunity to this magnificent motion picture, etc. I " Sonny Shepherd, managing director of the new Miami Theatre in Miami, and Ed May of the day-and-date Lincoln in Miami Beach collaborate on all campaigns for the attractions at the two Wometco circuit houses, thus assuring well-nigh complete coverage of the Miami metropolitan area For their "Homestretch" engagement Shepherd supervised outdoor posting that included ten 24-sheets. 100 three-sheets, 50 six-sheets and 100 window cards, an airplane bally in which a huge banner was hauled over the area on opening day, special trailers featuring rave quotes of local columnist George Bourke, a special electrical sign on front of the Lincoln and the newspaper ads, readers and art. May planted classified gags in the two local dailies, and a two-column fa.shion page art layout featuring "Homestretch" blouses which tied in merchants using window displays. Miami has made its winter climate and bathing beauties famous. May couldn't exploit the climate, but he made use of four girls in shorts to advance the campaign. He had four models distributing small envelopes marked "Confidential Chance for a Winner." Inside . . . was a Your card "lllllllllll'l V , „. 1.1.>"' >'""• '*" "" « .V ,1,,. -tl""""'"'''"''' "iiiiiiiiiiii IIIIWlllllllM -MhI «> !
?Oth HAS THE ANSWER! C^l AT RADIO CITY MUSIC HALL! is topping the all-time highs of 20th Century Fox! ••r?'L^~ -*«'*i***v. ATTHEROXY,N.Y.! «5«:: ywjTTrf'jt Continues to set miracle records in its 4th week! W t Te Entire Industry Is Talking About These Great Current And Coming Hits From CENTURY-FOX 'BCl, SON OF BATTLE" in Technicolor • ^'KISS OF DEATH" • "MOTHER WORE TIGHTS" m Technicolor • "I WONDER P'S KISSING HER NOW" m Technicolor • ^TOXES OF HARROW" • "NIGHTMARE ALLEY" • "DAISY KENYON" 'FOEViiR AMBER" in Technicolor • 'CAPTAIN FROM CASTILE" In Technicolor • 'GENTLEMAN'S AGREEMENT"
- Page 1 and 2: INDUSTRY PONDERS EFFECT OF THE TAFT
- Page 3 and 4: I I He's hotter than a i^S^ firecra
- Page 5 and 6: -,*' - " "t "a 1 » ' ^ w -L « J 1
- Page 7 and 8: lluJi.Hl0H 'ulwu (Z^y^ttdtHHU Ped4e
- Page 9 and 10: : flpiure, ' ' • was i • with ^
- Page 11 and 12: ' mre, ; to ; iidmission , the , on
- Page 13 and 14: (HORNER BROS., ^*- -"'""'"« fl'"'
- Page 15 and 16: l,L I )eto Wilson P.OODS STRIKE AT
- Page 17 and 18: I "Tight adventure melodrama with P
- Page 19 and 20: m. THE SELZNICK RELEASING ORGANIZAT
- Page 21 and 22: . point W. D I)cal Censors Urged 1)
- Page 23 and 24: i; ridf 1 if hat Sipi'eme Court Rul
- Page 25 and 26: NORMANDIE . :j^;//.H Star TRADE SHO
- Page 27 and 28: : a:.d . amending L New • bt Tvo
- Page 29 and 30: i I ••• • I In Hew York's E
- Page 31 and 32: — I Continued I ontlnued from pag
- Page 33 and 34: I One ' I — Cl^STER FRIEDMAN EDIT
- Page 35: I hchmg , ?estem : the Sl)r3 Serves
- Page 39 and 40: Kie 'Johnny 'Clock' ByFhone in Hote
- Page 41 and 42: . . . Stay " s TREASUBE IT! Don't d
- Page 43 and 44: 1 Ids I jply xhibitor Henry Reeve o
- Page 45 and 46: Lachman Re-Elected Head of N.J. All
- Page 47 and 48: ' and . . James . . Maurice . . M.
- Page 49 and 50: . . Lois . . Jane . . Frances . . E
- Page 51 and 52: I I I their I conditions. , hour, ,
- Page 53 and 54: i Ijrilish !o Tax Films \)n Earning
- Page 55 and 56: f What every bride shouldn't know:
- Page 57 and 58: EWS AND VIEWS THE PRODUCTION CEMTER
- Page 59 and 60: \ Casey, - 'NAKED " 'HIGH estimonia
- Page 61 and 62: LOS ANGELES AT ITS BEST WHERE IN AM
- Page 63 and 64: I , deal . . Dave . . Emma . . Barn
- Page 65 and 66: ' I the . . Gladys . , E. . . Georg
- Page 67 and 68: , Fire I Louis ' 1 nt - . . . Spenc
- Page 69 and 70: I which ^ht. Louis Bus strike Flood
- Page 71 and 72: . screened . . Florence . . Laura .
- Page 73 and 74: i gat ' I I : C.rand i week. I nost
- Page 75 and 76: , From the BOXOFFICE FILES • •
- Page 77 and 78: I trict i and ! motor-equipped 1 an
- Page 79 and 80: AHHOUHcma the appointmenf of as man
- Page 81 and 82: . . Ben . . The . . Herb ]aehrs Wil
- Page 83 and 84: [ jRosanek. ' Trom I Local . . Dona
- Page 85 and 86: ' I ^-9 : Present OHIO SLASHES JOBL
?Oth HAS THE ANSWER!<br />
C^l<br />
AT RADIO CITY MUSIC HALL!<br />
is<br />
topping the all-time<br />
highs of 20th Century Fox!<br />
••r?'L^~<br />
-*«'*i***v.<br />
ATTHEROXY,N.Y.!<br />
«5«::<br />
ywjTTrf'jt<br />
Continues to set miracle<br />
records in its 4th week!<br />
W<br />
t<br />
Te Entire Industry Is Talking About These Great Current And Coming Hits From<br />
CENTURY-FOX<br />
'BCl, SON OF BATTLE" in Technicolor • ^'KISS OF DEATH" • "MOTHER WORE TIGHTS" m Technicolor • "I WONDER<br />
P'S KISSING HER NOW" m Technicolor<br />
• ^TOXES OF HARROW" • "NIGHTMARE ALLEY" • "DAISY KENYON"<br />
'FOEViiR AMBER" in Technicolor • 'CAPTAIN FROM CASTILE" In Technicolor • 'GENTLEMAN'S AGREEMENT"