PONDERS TAFT-HARTLEY WAL

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Mayor
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mmXY WIEIEK
owmandiser
ex
1. Complete listing of feature and short subject
promotion.
2. Complete listing of special exploitation ideas.
FOR MAY AND JUNE ISSUES OF
THE SHOWMANDISER INDEX
Four of Miami's Lovelies Add Oomph
To Campaign for 'Homestretch'
I
NUGGETS
tural Sciences "on behalf of Gregory JH
was worth a two-column picture and ail
inch reader in the newspaper.
and slacks for men. A large photo of J
•m
Daniel W. Streeter, president of the ChH|
ber of Commerce of Buffalo, N. Y., was|l]
sented a citation for his adventures in AIin
a neat publicity stunt pulled off by Chi I
B. Taylor, manager of Shea's Buffalo. It
'
in connection with the showing ol
Macomber Affair" and the presentaU
the secretary of the Buffalo Society oCJI
Larry R. Levy. nu.nager of LoeWs Ca)a|
in Reading, Pa., planted a star mat in tkl
department store ad featuring sport al
Loder was headed "Look Like a Celebrity
Feel Like Yourself." At the bottom of
3x10 ad was copy stating that Loder
appearing in "Dishonored Lady" at
Colonial.
Believing that many theatre patrons do I
care to see pictures which have a biographl
background. George J. Forhan, managnj
the Belle Theatre in Belleville, Ont.. ustl
novel herald to exploit "Sister Kenny."
[
four-page affair, front cover read: "If
Rotten Shame" The inside spread stil
the shame was that every person in Bel'
ville might not have an opportunity to
this magnificent motion picture, etc.
I
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Sonny Shepherd, managing director of the
new Miami Theatre in Miami, and Ed May
of the day-and-date Lincoln in Miami Beach
collaborate on all campaigns for the attractions
at the two Wometco circuit houses,
thus assuring well-nigh complete coverage
of the Miami metropolitan area
For their "Homestretch" engagement
Shepherd supervised outdoor posting that
included ten 24-sheets. 100 three-sheets, 50
six-sheets and 100 window cards, an airplane
bally in which a huge banner was hauled over
the area on opening day, special trailers featuring
rave quotes of local columnist George
Bourke, a special electrical sign on front of
the Lincoln and the newspaper ads, readers
and art.
May planted classified gags in the two local
dailies, and a two-column fa.shion page art
layout featuring "Homestretch" blouses which
tied in merchants using window displays.
Miami has made its winter climate and
bathing beauties famous. May couldn't exploit
the climate, but he made use of four
girls in shorts to advance the campaign. He
had four models distributing small envelopes
marked "Confidential
Chance for a Winner." Inside
. . .
was a
Your
card
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