Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
I<br />
hchmg<br />
, ?estem<br />
: the<br />
Sl)r3 Serves Coffee<br />
ffth Trail Sfreel'<br />
Tckei Sales<br />
|Tlrt(cn dollars for advertising; and a lot<br />
Icrmchlng for extra promotion were<br />
flj-ed into a gross 50 per cent over averkeior<br />
the showing of "Tiail Street" at the<br />
ftiice in Andrews. Tex.<br />
ITb uork was done by Manager Jinimie<br />
Wson. who had overcome not only a slim<br />
S^i'tlsing budget but also the lack of press<br />
[)Clm;its for the show.<br />
|Ce of Burleson's prize promotions was a<br />
ill with the Corner drug store whereby free<br />
te was served at the store to everyone<br />
i>g a theatre ticket. Coffee stubs w'ere<br />
Jed out at the theatre. He also set up<br />
rail in front of the Wallace and<br />
^V passes to all who came by horseback,<br />
g! erected over the hitching rail and theaejrew<br />
attention to the coffee and horsekc<br />
angles.<br />
IBrle.son had his boxofflce camouflaged to<br />
utoble a covered wagon, dressed his staff<br />
garb, and pasted six-sheets on<br />
b^idewalk in front of the house.<br />
ADVERTISING FOREIGN FILMS<br />
The Telencws Theatre in Dallas, Tex., has been showing<br />
Knglish-produred and foreign pictures almost exclusively<br />
in recent months. These ad reproductions<br />
illustrate how Manacer Ross McCausland has been<br />
rovaniping press book layouts to play up angles with<br />
local appeal. At right arc two, two-column reproductions,<br />
the Overlandcrs ad was originally threecolumn<br />
by 140 lines.<br />
TELENEWS<br />
/V^tv/ different!<br />
Exciting!<br />
TfiritUng!<br />
The rousing story of an Intrepid band of<br />
men and women who fought for thetrllvca<br />
sgaintt every hazard Nature could hurl<br />
at them.<br />
/;
Change language