PONDERS TAFT-HARTLEY WAL

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— (RKO). E ' (Continued irom page 3) —Gray Barker, Piclureland Theatre, Glenville. V/. Va. Rural, small town and college patronage. • * • Lover Come Back (U-I)—George Brent, Lucille Ball, Vera Zonna. Doubled with "Three Strangers (WB), which is a good mystery :;how but not good enough when you consider the stars (Sydney Greenstreet, Geraldine Fitzgerald, Peter Lorre). "Lover Come Back' is a comedy that even the men liked. Played Tues., Wed., Thurs.—C. M. Garrett, /andell Theatre, El Paso, Tex. Family paironage. * * * Night in Paradise (U-D—Merle Oberon, Turhan Bey, Thomas Gomez. Apparently Para- ExhibitoT Is Magistrate: Wife and Sister Help Both his wife and his sister help Wilder S. Funk operate his Star Theatre at St. Stephen, S. C. This is his first venture in show business, too, and he opened March 11 of last year. "My wife is the cashier and my sister is ticket- taker," he writes. ".\s for me, I operate and run the popcorn machine alternately. Then it takes my wife and myself together to keep the books and records. "I don't e.\actly have another business but I am the town magistrate. My hobbles are reading and fishing." Asked what he considered the exhibitor's major problem today, Funk listed "high film rentals, super-high taxes, and intangible cost." As for how to remedy these problenu, he comments: "I wish I knew." diso, wherever that is, does not include such joys as good boxoffice receipts, satisfied customers, etc. I, personally, enjoyed this Technicolor fantasy, but th,- few people who came to spend a night in Paradise were disappointed. The color in this film is exceptionally beautiful—also the red in the theatre books lor one of the worst Sun., Mon. runs I've had. This is not for small towns. Weather: Spring. Carl E. Pehlman, Rio Theatre, Edinburg, III. Rural * and small town patronage. Runaround, The (U-D—Rod Cameron, Ella Raines, Broderick Crawford. I wish I could have gotten the people to see this picture. 1 am sure everyone would have enjoyed it, as the few did who saw it. An excellent action comedy with plenty of laughs. The preview undersold it and the title probably helped to keep them away, but in my opinion it is definitely good small town entertainment. Played Wed., Thurs. Weather; Warm—Carl E. Pehlman, Rio Theatre, Edinburg, 111. Rural and small town patronage. * She Wrote the Book (U-D—Joan Davis, Jack Oakie, Mischa Auer, The picture wasn't so bad—business was. I liked it, the people who saw it liked it, but there weren't enough of them. It's a lair comedy—a little too sophisticated in places lor country folks—should have been played on a double feature. Played Wed , Thur. Weather: Warm.—Carl E. Pehlman, Rio Theatre. Edinburg, 111. Rural and small town patronage. • So Goes My Lov» (U-I)—Myrna Loy, Don Amoche, Bobby Driscoll. A costume picture of the '90s period, which has an equal number of laughs and heart-lugs. I had the poorest Sunday on record—too bad those r.mall town people stay away from pictures of this kind. They miss many a good one simply because the title, and in many cases, the proview, do not appeal to them. Played Sun., Mon. Weather: Warm and clear.—Carl E. Pehlman, Rio Theatre, Edinburg, 111. Rural and small town * patronage, Swell Guy (U-D—Sonny Tults, Ann BIyth, Hulh Warrick. We're playing some U-I's ol this ilk at fair prices, but the boxoffice takes nosedive when they hit the screen. The new product from U-I is doing well in the top brackets, but ones such as "Temptation" and "Swell Guy"—n.g. Played Thurs., Fri. Gray Barker, Lyric Theatre, Glenville, W. Va. Rural, small town and college patronage. Time oi Their Lives (U-I)—Lou Costello, Bud Abbott, Marjorie Reynolds. The second Abbott and Costello feature I've run and the second time 1 ve lost money, yet both features are okay and those who came enjoyed them. For a kid show, you cant beat them. Played Sun., Mon. Weather: Clear.—C. M. Garrett, Yandell Theatre, El Paso, Tex. Family patronage. * WARNER BROS. Beast With Five Fingers, The (WB)—Robert Alda, Andrea King, Peter Lorre. The average horror picture—business was lair. Played Tuesday. Weather: Good.— E. M. Freiburger, Paramount Theatre, Dewey, Okla. Small town patronage. » • • Big Sleep, The (WB)—Humphrey Bogart, Lauren Bacall, Martha Vickers. This is pretty heavy for this situation. Bogart drew them in the first night but after that it was poor. I have 10 be very careful with the most major product here. Played Tues., Wed., Thurs. Weather: Warm.—Rahl & Hanson, California Theatre, Kerman, Calif. Small town and rural patronage. * Her Kind oi Man (WB)—Dane Clark, Janis Paige, Zachary Scott. Doubled with "It All Came True" (WB) Two rough and tough features that will hold up on a single bill anywhere. Played Tues., Wed., Thurs. Weather: Clear.—C. M. Garrett, Yandell Theatre, El * Paso, Tex, Family patronage. Nora Prentiss (WB) — Ann Sheridan, Ken omith, Bruce Bennett. My customers do not care much for this type of picture. It is more D. W. Trisko Eloquent Over New Location T^ VV. TRISKO sold his Star Theatre at Stanley, N. D., to Walter J. Whitmore and Victor Brooks, giving possession on March 18, and took posse.ssion of the Ritz at Jerome, Ariz, on April 1. The Ritz is a 500-seat theatre, equipped with Simplex E-7 projectors, Peerless Magnarc lights and Western Electric sound. It operates on a five change basis. "Our Thursday picture is Mexican as a large part of our population is of Spanish extraction," Trisko says. "The town is located in the heart of the copper mines of northern .\rizona and we have .some of the nicest scenery around here that can be found anywhere in the I'.S. In fact just about 20 miles from here Paramount just finished shooting one of its new shows, 'Desert Fury.' Columbia shot its 'Gunfighters' there. The town is named Sedona and the Onk Creek Canyon is the background scenery for a number of the better outdoor shows. "Oak Creek affords the fLsherman the best trout that can be caught anywhere. And last Sunday three fellows were fined for having IGl fish in their posse.ssion after the first day of the season. "LocatCKl on the side ef Mingus mountain, with copper mining the chief source of income, Jerome is one of the few cities of the world of its size to run up and down hill with a one-way Main street. The altitude is approximately a mile, and it Is often called the city with the .50- mile view, because the San Francisco peaks at Flagstaff can be seen from the Kitz and other offices. It is one of the best places in the world for asthma sufferers." Second Bracket Pictures Beat Top Bracket Ones \A/ E. "BILL" D.\XELZ, who has the. Lyric Theatre at Ehnore, JUnn., and^^ uses the slogan on his stationery, "The^ Pick of the Pictures," has this to say: ".Metro on the whole puts out a pretty good product, but the experience I have had with them is that I can come oa(j better on their second bracket pictnical than on their big top-flight ones. As m\ typical example last spring I played their] picture 'Our Vines Have Tender Grapes,'] bought in the second bracket rental, and^ it still stands as the house record breaker) in the two years I have been here. Lasti October I opened with 'Ziegfeld Follies,*' top bracket and all, and the second day Ij didn't take in enough to pay for thaT lighLs. Luckily I did my own operating,! thereby going three bucks less in thai hole." or less shoddy, showing the weakness man character with no redeeming le Played Sun., Mon., Tues. Weather: Rcdni M. W. Mattecheck, Mack and Lark th McMinnville, Ore. City and country age. Nora Prentiss (WB)—Ann Sheridan, Smith, Bruce Bennett. I'm still waiting '. Warner Bros, to deliver me a hit this This one was too long and had very appeal. Played Sun., Mon. Weather: *^ Ralph Raspa, State Theatre, Rivesville. W. Rural and small town patronage. Pillow to Post (WB)—Ida Lupino, S; Greenstreet, William Prince. If you real comedy, don't fail to play this must confess that I booked this with some idation, but, boy, it's dandy. Never appointed customer. Played Thurs., Fri., Weather: Fair.— S. C. Onerheim, Commi Theatre, Luseland, Sask. ral patronage. Small town andj Rhapsody in Blue (WB)—Robert Alda t ' Smith, Joan Leslie, Paul Whiteman. A ' ol a show—one that should appeal to body. The emotional love interest is ticularly good for this type of show, wfc as a rule, doesn't help much along that ' Play it, by all means. Played Thurs., Sat. Weather: Good.—S. C. Onerheim, munity Theatre, Luseland, Sask, Small and rural patronage. Stolen Lile, A (WB)—Bette Davis, Ford, Dane Clark. Doubled with Step " As usual, Bette Davis bri them in. I recommend this feature to e» one. "Step by Step" is a good little mu mystery—the plot and action really ka patrons" attention. Played Fri., Sat. Wa Clear.—C. M. Garrett, Yandell Theo Paso, Tex. Family patronage. Two Guys From Milwaukee (WB)— Morgan, Joan Leslie, Jack Carson. This is ( comedy from Warners. It had lots of lo and was pleasing to a slightly under ova midweek attendance. I expected more this picture but you can never tell aboutj buL-iness. Ive done better on picturesj which I expected less. Played Tues., Thurs. Weather: Warm.—Rahl & Hanson, Small town patronage. man, Calif. Verdict, The (WB) — Sydney Greensti Peter Lorre, Joan Loring. I agree with a I contributor to the EHHS columns—these ney Greenstre.et-Peter Lorre whodunits "o happen in the United States, for a change. The English setting not only kills the liiclure lor a large number of people, besides it is very worn out for this type of picture. This was saved only by the second feature, Lav^ ' less Breed" (U-D on a weekend run. Playafl Fri., Sat. Weather: Warm —Carl E. Pehlman. Rio Theatre, Edinburg, 111. Rural and small :own patronage.

Opinions on Current Productions; Exploitips for Setting to the Public FEATURE REVIEV^ Comedy- The Hucksters A Drama MGM (728) 115 Minutes Rel. luly 17. '47 Clark Gable is back in his roving-eyed, romantic stride in this amusing, realistic and remarkably adult picturization of the sensational behind-the-scenes novel about radio advertising. The combination of Gable, in his first picture in more than a year, and a book that topped the best-seller lists for months will insure strong grosses generally. While a few of the book's more racy details are eliminated, the film captures its cynicism about radio in splendid fashion. As regards entertainment programs, patrons will realize that it's not what the public wants but what the sponsor wants that counts. Dictatorial sponsors, sugary soap operas and annoying singing commercials all come in for some clever ribbirfg under Jack Conway's astute direction. Sydney Greenstreet is literally immense as a coarse, bombastic radio sponsor and Deborah Kerr is refreshing as the object of Gable's affections. Clark Gable. Deborah Kerr, Sydney Greenstreet. Adolphe Menjou. Ava Gardner, Keenan Wynn. Edward Arnold. price $125 0. $« inler' Crossfire RKO Radio ( ) A 85 Minutes Rel. Aug. 1. This plea for religious tolerance is a forceful film that shou set an audience back on its heels. The story is effective the adult dramatic way it bares the grim story of blind r ligious, hatred in America. Because of this stark theme tl picture doesn't make for relaxation. Suspense and action a maintained at a high pitch from the opening scene to tl smash finish. The film doesn't preach. Instead the messac for tolerance is skillfully woven into a story of murder mo voted by anti-Semitism. Photographic effects are excellei FiKO recruited top talent. The dialog is as natural as tl characters. Robert Ryan, a soldier crazed by drink ar hatred, kills Sam Levene, a Jew, and later murders his ov buddy. Robert Young, detective, exposes Ryan. Geore Cooper, innocently accused of the crime, returns to hi.s wil Edward Dmytryk directed. Robert Young. Robert Mitchum. Robert Ryan. Gloria Graham Paul Kelly, Sam Levene. Jacqueline White. Dra Pacific Adventure F Drama Columbia (835) 97 Minutes Hel. July '47 With all the world conscious of the need for further trailblazing in aviation, this Australian-produced film about one of the smallest continent's heroes, is timely. Since it is a true account, the danger of early air travel is not minimized and this makes for many thrills and much suspense in the drama. Sir Charles Kingsford Smith, affectionately known to the Aussies and others as "Smithy," was one of the flying pathfinders who broke air record to show what could be done, was knighted for his exploits but saw his rivals get badly needed airmail contracts. He had romance and marriage but these are of secondary importance in the film, which is well made but a little heavy for entertainment purposes. The absence of star names will hurt its boxoffice appeal unless exploited for its air action and general excellence. Ken G. Hall directed. Brute Force Univ-Int'l ( ) 96 Minutes Rel. Considered for its productional. technical and thesp worth, this stark subject reflects the excellence and meti ulousness which are expected in Producer Mark Hellingei output. Whether those sizeable assets will be sufficie to make the picture a popular and profitable exhibitic venture is, however, a moot question, the answer to whii probably will be varied and dependent upon film tastes respective communities. Those who enjoy light screen fa will shun the offering—and well they might—as being e aggeratedly realistic and entirely too brutal, grim, sangi nary. It's a prison story, probably the most unyielding a proach to such ever filmed. Its cruel, sadistic theme is not f the tender of heart or the squeamish of stomach—yet the: is always a possibility that the feature will attract in suf: cient numbers. Jules Dassin 'directed. Ron Randell. Muriel Steinbeck, John Tate, Joy Nichols. Nan Taylor. Alec Kellavvay. John Desse. Burt Lancaster, Hume Cronyn, Charles Bickiord, Carlo. Ann Blyth. Ella Raines. Sam Levene. Yvonne I The Millerson Case Mystery Columbia (817) 72 Minutes Rel. May 29. '47 This latest episode in the Crime Doctor's psychiatric and criminological career finds Dr. Ordway, rigged out in rough hunting togs, on his way into the hill country of West Virginia for a long-delayed vacation. Since the Crime Doctor has made eight films since 1943, he really needs it. Arrived in the hills, he finds a typhoid epidemic raging and joins the county health authorities in the war against disease. A reel or two is spent in establishing that although rustics usually are crude, lazy, ignorant and hostile to modern medical techniques, they nevertheless are simple, good hearted folk, amusing in their way. This may be news to urbanites but the rural areas probably will find these sequences rather slow. After some delay the murders commence, and Dr. Ordway duly fastens them on a scraggly-bearded illiterate. It's a mediocre film. George Archainbaud directed. ,1th. I\ St 46' A Lady Surrenders Univ-Int'l ( ) 108 Minutes Rel. July 19^ Tremendous appeal for the ladies is registered in this Pre tige release. There are moving performances by a popul( British cast, impressive scenic shots of the Cornish coast. A added draw for art house audiences is the excellent music background supplied by the British National Symphony O chestra. Musical highlight of the film is the orchestra playir "Cornish Rhapsody" at Albert Hall, London, with Margar- Lockwood at the piano. The love story is tragic and somi what slow moving, but the final embrace between Miss Loc wood and Stewart Granger should leave audiences in happy frame of mind. Miss Lockwood is a famous piani doomed to early death by a heart ailment. She meets Grange former RAF flyer who is going blind. She persuades him save his sight through an operation, but Patricia Roc force her to give up Granger. Leslie Arliss directed. F Dra Warner Baxter, Nancy Saunders, Clem Bevans. Griff Paul Guilfoyle, James Bell, Trevor Bardette. Barnett. Margaret Lockwood. Stewart Granger, Tom Walls, Patricia Roc. II For the Love of Rusty F "'""' Columbia (812) 69 Minutes Rel. May 1. '47 This third film in the f^usiy series has much that will appeal to both young and old, and especially to dog-lovers, but its psychological phases of the father-son relationship are pretty foggy. Also, the tuxedo-wearing, homely-philosopher type of veterinarian living in a trailer seems a bit phony at times, as does the incident where he falls asleep and allows the tea kettle to put out the gas flame and Rusty comes to the rescue. Ted Donaldson is not exactly the average American boy he is supposed to be and neither do the father and mother seem average parents. However, there is much human interest, comedy and pathos in this film, which is designed for the lower half of a double bill and for children's matinees and family night consumption. A series of incidents rather than a definite plot. John Sturges directed. Black Gold Mono (Allied Artists) ( ) 91 Minutes Rel. Tear-jerking through tried and true methods is combine with the thrills and suspense of horse racing to furnish highly acceptable parcel of entertainment. The picture tel of the story of the breeding and training of that valiant the turf whose name supplies the title. Its best assets at a sterling performance by Anthony Quinn, who portrays th horse-loving Indian who owned Black Gold, an exciting n production of the Kentucky Derby won by that bangtail, an effective Cinecolor photography. It is the second to appee under Monogram's Sunday suit banner. Allied Artists. Whi! not as lush thespically or productionwise as the initial) ("Fifth Avenue"), the feature nonetheless is weighty enouc to benefit any program. It can be a topside billing in mar situations and is dependable as strong support on the de lux dualers. Produced by Jeffrey Bernerd; directed by Phil Karlsoi F Dra Ted Donaldson. Tom Powers, Ann Doran. Aubrey Mather. Sid Tomcck. George Meader. Mickey McGuire. Anthony Quinn. Katherine DeMille, Elyse Knox. Ducky Loui' Kane Richmond. Moroni Olsen. Raymond Hatton.

Page 1 and 2: INDUSTRY PONDERS EFFECT OF THE TAFT

Page 3 and 4: I I He's hotter than a i^S^ firecra

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Page 17 and 18: I "Tight adventure melodrama with P

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Page 25 and 26: NORMANDIE . :j^;//.H Star TRADE SHO

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Page 29 and 30: i I ••• • I In Hew York's E

Page 31 and 32: — I Continued I ontlnued from pag

Page 33 and 34: I One ' I — Cl^STER FRIEDMAN EDIT

Page 35 and 36: I hchmg , ?estem : the Sl)r3 Serves

Page 37 and 38: ?Oth HAS THE ANSWER! C^l AT RADIO C

Page 39 and 40: Kie 'Johnny 'Clock' ByFhone in Hote

Page 41 and 42: . . . Stay " s TREASUBE IT! Don't d

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Page 53 and 54: i Ijrilish !o Tax Films \)n Earning

Page 55 and 56: f What every bride shouldn't know:

Page 57 and 58: EWS AND VIEWS THE PRODUCTION CEMTER

Page 59 and 60: \ Casey, - 'NAKED " 'HIGH estimonia

Page 61 and 62: LOS ANGELES AT ITS BEST WHERE IN AM

Page 63 and 64: I , deal . . Dave . . Emma . . Barn

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Page 99 and 100: ' Manager ''Samuel Pinansky of M&P

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Page 103 and 104: Clear, Sharp, True Amplification PD

Page 105 and 106: A STAR PERFORMER BETTER LOOKING HIG

Page 107 and 108: , Gibson, . . Kenney . . Variety "S

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PONDERS TAFT-HARTLEY WAL

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