.'IM^ '^^ CLASStRCD ADS Get It D^e Quick Response-Low Cost! BOXOFFICE readers offer a tremendous Reach them with market for the advertiser. your message in the industry magazine that really gets results. 4 Insertions for the Price of 3
Walker Experiments Bill Demarest Clowns in Winnipeg On Armview Policy HALIFAX—The Wnlker-Alfiliated circuit's new Armview will experiment throughout the siummer with programs, prices and operating liours before settling into a definite pattern. The 750-seat suburban deluxer is now operating from 1 to 11:15 p. m. daily with a tariff of 25 and 12 cents up to 5 o'clock and 40 and 20 cents after that hour. Tee-off show was "Music for Millions." followed by "Wonder Man." Considerable hoopla attended the opening. The Daughters of the Empire put on a fashion show opening afternoon and local talent put on a musical program at the dedicatory show that night. Admission for the night show was hiked to $1. The program included talks by civic and government leaders and Malcolm F. 'Walker, circuit chieftain. HAS CRY, PARTY ROOMS Armview is one of the smartest looking houses in the maritimes and is the first in this section of Canada to be equipped with a cry room and party room. The cry room includes a rocking horse, high chair, cribs, play furniture and a diaper department, besides comfortable chairs, and is done up with nursery-style decoration. The party room, on the opposite site of the rear, has a seating capacity of 12 and is opened only for reserved parties. Minimum charge is $5. The room is well ventilated and smoking is permitted. Theatre itself is set back about 20 feet from the sidewalk, with a lawn in between. A paved walk leads to the entrance on the side of the building. The front is of solid glass. Colored tile covers the lobby. Lighting is indirect and flush with the ceiling. CAN STAGE PLAYS The lounge contains a curved candy bar of colored glass brick with showcases on top. Men's and women's rooms are off the side. The projection booth has a fire window, automatic shutters and fireproof doors. The stage was designed to accommodate live production, and dressing rooms are provided off-stage. The entire building is air conditioned. The building is two stories at the front, with a branch bank sharing the space with the theatre entrance. Circuit officials attending the dedication were A. R. Maclnnis. director of advertisin and publicity and manager of the Gaiety who was emcee of the program; Mel Allen, chief projectionist: H. A. Turner, building superintendent, and Ralph MacDougall. secretarj'. The Armview is being managed by D. M. McLean. Other houses in the circuit are the Imperial and 'Vogue in Sackville. N. B.: the York. Hantsport. N. S.: Star. Sydney, N. S.: Kent. Sprj-field. N. S.. and Roxy. Shubenacadie. N. S. Hincks Loses Film, Wins Publicity in Newspapers CALGARY—Good luck stayed with Thomas Hincks, operator of the Opera Theatre at Cleichen. when he dropped a reel of film from his panel truck while driving on the highway. A Calgary paper ran a gag story headed "May Never Know 'What Happened to 'Ladies' Mar.'" (owing to the loss of the fifth reeli. and the story soon brought results. A section foreman found the reel in the bush beside the highway and reported it in time for the showing. Hincks transports his own film in his panel truck and also handles the delivery of film in his territory. At Premiere of 'Welcome Stronger "'Welcome WINNIPEG— Paramount's Stranger" was premiered at the Capitol last week, attended by all the customary glitter of a film debut and the added glamor of personal appearances by 'William Demarest, Paramount star. Winnipeg won the distinction of being the William Demarest and his wife are shown here with Syl Gunn (left). Paramount branch manager, and Bill Novak, Capitol Theatre manager, in Winnipeg, where the film comedian made personal appearances at the world premiere of "Welcome Stranger." first city to show the picture when Paramount agreed to its debut here as a mark of respect to the annual convention of the Canadian Medical Ass'n, which is meeting here. The picture is the story of two doctors. From the moment the premiere was definitely fixed, Bill Novak. Capitol manager, and his staff and Harold Bishop, Famous Players supervisor, launched an all-out exploitation campaign the like of which has rarely been seen here before. The assurance that Demarest would appear in person brought fresh bursts of activity. WIN BARRON LENDS HAND Novak and Bishop were aided in their work by Win Barron, Paramount's Canadian director of public relations, who managed to take time off from his regular stint as editor and commentator of the company's Canadian newsreel to plug the picture. Their joint efforts resulted in front page newspaper stories and numerous radio features and by the time Demarest arrived there were very few citizens unaware of the fact. Accompanied by his wife, Demarest arrived by train from Kansas City, where he made a personal appearance with Alan Ladd and 'Veronica Lake for the American Cancer Relief. Demarest and Mrs. Demarest were welcomed by a party which included E. A. Zorn. Famous Players district manager. Novak. Bishop, Barron. Syl Gunn, Paramount branch manager, and the movie editors of the dailies. The actor and his wife were interviewed at breakfast when the party was joined by representatives of the CBC and station CKRC. Demarest made his appearances at two special evening shows on opening day before capacity audiences which included a large number of invited guests representing the city, province, press, radio and medical profession. Prior to the start of the show radio announcers of two stations interviewed prominent members of the audience in a local broadcast. Demarest 's shows were also put on the air. As an introduction for Demarest. an idea cooked up by Win Barron and Syl Gunn was used. This was a short clip taken out of "Miracle of Morgan's Creek" which was thrown on the screen. Barron followed with a brief introduction. Demarest made his appearance in the body of the house, wandering down the aisle stopping to kiss women in the audience. His routine was strictly out of oldtime vaudeville with numerous pratfalls, gags and stories and wowed the cu.stomers. He was helped in his act by Mrs. Demarest and at separate performances by Novak and Don Menzies, Capitol assistant manager. CRITICS PRAISE PICTURE On the second day of his visit, Demarest and Mrs. Demarest toured some of the hospitals and Mrs. Demarest decorated the winner of the "Welcome Stranger" handicap at Polo park. The actor and his wife left by plane for Hollywood, where Demarest is slated to start work on "Sainted Sisters." They were accompanied part of the way by Win Barron, who was en route to New York to resume his job with Canadian Paramount News. The picture broke to good reviews and was warmly greeted by the audiences. Premiere of 'Variety Girl' To Benefit Toronto Tent TORONTO—After collecting close to $20,000 for its $100,000 training school project through sponsoring a Toronto-Baltimore baseball game, Toronto tent 28 of the 'Variety Clubs International has turned to plans for staging a benefit premiere of "'Variety Girl" at the Imperial during the last week of August. Special reserved seat charges are planned for picture engagement, for which Famous Players Canadian has donated the use of the theatre. The film is also being donated in support of the fund. Architect to Quebec MONTREAL—France-Film Co. is sending its architect to Quebec to confer with the town planning commission on the erection of a new theatre at Youville square. Some citizens have protested the prospect of an unsightly wall facing on Youville square, the wall being the rear of the theatre. According to the corrmiission, it would be easy to beautify the rear of the building by ornamenting the fire escape doors. Marian Broadcasts to Europe MONTREAL—Detailed description of the ceremonies and services at the Marian congress in Ottawa will be broadcast throughout as many European coimtries as possible as an antidote against Communism by Father John Dito, Swiss radio priest who speaks seven languages. Father Dito is vicepresident and permanent delegate of the International Catholic Ass'n for Radio and Television, which has headquarters in Switzerland. He is making daily recordings of the actitivities of the congress and sending them to Switzerland by plane for broadcast from that country and others where the organization has members. I BOXOFFICE ;: June 28, 1947 K 117
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INDUSTRY PONDERS EFFECT OF THE TAFT
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EWS AND VIEWS THE PRODUCTION CEMTER
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LOS ANGELES AT ITS BEST WHERE IN AM
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