PONDERS TAFT-HARTLEY WAL
. . . Filmrows . . Exhibitors . I NEW ORLEANS i '^nx!)4di ta Hack WAGNER PLASTIC MARQUEE TO DA-LITE SCREEN MOTIOGRAPH DOUBLE "A" PROJECTORS WITH MOTIOGRAPH MIRROPHONIC WESTERN ELECTRIC SOUND MOTIOGRAPH-STRONG ONE KILOWATT LAMPS ROBIN IMPERIAL MOTOR GENERATORS mWIN THEATRE CHAIRS MOHAWK AND LEEDOM CARPET NEUMADE AND GOLDE PRODUCTS NATIONAL CARBONS U. S. AIR CONDITIONING COOLING EQUIPMENT MODERN DRAPERIES GENERAL REGISTER TICKET MACHINES THE NEW COINOMETER COIN CHANGER VOIGHT LIGHTING FIXTURES A. D. C. AND VALLEN CURTAIN TRACKS AND CONTROLS POPCORN MACHINES A Complete Line of Miscellaneous Supplies & Parts MODERN REPAIR DEPARTMENT 24-HOUR SERVICE MODERN THEATRE EQUIPMENT CO. 214 South St. Paul St. Phone Riverside 5009 Nights M-2547 Dallas, Texas BUFFALO COOLING EQUIPMENT lOthFl. 2nd Unit. Santa FeBldg. BUFFALO ENGINEERING CO-, INC. Dallas. Tex. vr THcMc/cPOTmnh WAHOO HOLLYWOOD AMUSEMENT COMPANY 831 South Wabash Avenue • Chicago, Illinois pioyd Murphy of Commerce Advertising Motion Picture Service, Alexandria, was a visitor on the Row . on the RowJ included Jeff Rebstock, Golden Meadows; Roy Pfeiffer, Baton Rouge; Nick Lamantla, " Bogalusa; Ernest Delahaye, Maringouin; O. f J. Gaude, Port Allen, and R. E. Carrolla, \ Slidell. j# Every year New Orleans becomes better HI «4J represented in Hollywood. The Crescent city's latest contribution to the motion pic- \ ture world is lovely Gloria Henry, who, al- . though she is just getting under way In Cinemaland, has had three starring roles in a few months . . . Ernest McKenna, manager of the Joy on Canal street, announces the arrival of a son. Ernest Clair. McKenna, i who hails from Boston, is proud of the fact ( that the baby was born on Bunker Hill day, ij'l June 17« 'A The Star, a new colored theatre at Crowley, La., opened last weekend . . . The Fran, a colored house in Winona, Miss,, closed last The Webster, Springhill, La., closed temporarily for repairs . . . Dan Guidry Is week . . . erecting a new theatre in Breaux Bridge. La., which will be named the Dan. The new house, which will have its opening soon, will be booked through the Milton Guidrj' Enterprises, which recently took over operation of the other two houses in the town. Jeff Davis, UA manager, is confined to the local Bapti.st hospital . . . Monogram held Its annual picnic last Saturday i21i. employes motoring to Fountainbleu park for the day "man of many interests," W. A. Prewitt jr., head of Associated Theatres and president of Allied Theatres of the GuU .states, together with other executives of the Aero club, has announced completion of ar- i rangements for the aimual Gulf States air- i plane model contest, to be held here August i 1-3. Mary Pisciotta of Mike and Mary's Filmrow grill, together with Mrs. Willis Houck, wife of Willis Houck of Joy Theatres, flew to Dallas for a ten-day stay . . . PRC will install air conditioning . . . New Orleans will again be represented on the screen, when Mary H. Dickey, employed by John Richards, son of E. V. Richards of the Paramount- Richards Theatres, the only licensed female air transport pilot in America, is featured in an issue of the Woman Speaks series. Mrs. Henry Lazams, owner of the Lazarus i circuit, has returned from a trip to Bryan, i. Tex., where she operates theatres, and to Dalla.s, where .she visited the exchanges . . Mr. and Mrs. Jack Auslet of Dixie Films had^ as their guest the past week Mrs. Auslet'si niece, Rita Winkel of Minneapolis. Rita says\j slie was fascinated with her first visit south. Downtown theatres rontinne to feel thet: effect of the lure of the beaches and the open: roads upon their patrons. Bu.slness continues low despite very good programs. Last week Loew's opened with "Duel in the Sun," while the Saenger showed "The Fabulous Dorseys." At the Orpheum "Framed" was the offering, and at RKOs Liberty "The Egg and I" enjoyed its second downtown week. "The Farmer's Daughter" was the feature at the Tudor, and at the Globe "New Orleans" played its final downtown week. The St. Charles offered a double bill, "Condemned to Devil's Island" and "Woman Chases Man." The Center had "Backlash." The Joy presented "The Homestretch." The new Arrow offered "Little Mr. Jim." The Strand played a double bill "My Dog Shep" and "Law of the Lash." 108 BOXOmCE :: June 28, 1947'
i 'stage ( I i The HOUSTON T B. t'oleman. MGM exploiteer. was in town * paving the way for "Living in a Big \ ly. " to open soon at Loew's. Variety was 1 t' motif of film offerings. At Loew's was |('opacabana;" "Homestretch" w'as on the lajestic screen, while "Framed" opened at tie Metropolitan. The second run, neighiThood and drive-in theatres had enougn lariety to suit the taste of every patron in Pfxas. The fare ran the gamut from west- Iriis to "Sinbad the Sailor" and thence to llt's a Wonderful Life." "Califorma." "Billy he Kid." "Algiers" and "Boomerang" among It tiers. For the first time in ten years baseball is Ivlng theatrenien .something to think about, liere were 11.000 paid admissions at one ^^eekday game recently. The threat is not fet serious, but if Hou.ston continues its wining streak then baseball may cut a slice I'rom the boxoffice takes, one theatreman Mid. Jl If Bob Steptienson quit his job as announcer k: KTHT and left for Hollywood in an ]|it tempt to land in the films. He and his wife left in a model A "bug" and with the well Pjishes of 300 stockholders in Bob Stephen- Sen, Inc. The trip is being financed through jlhe sale of some 500 shares of stock at $10 feach to about 300 stockholders, who are gambling that Bob hits the money in a year's j:iine. If he hits, the stockholders will divide Ih.ilf of his income for the next five years. Jitf he doesn't they can take it off their income Itflx as a bad investment. Among his inter- |bfted backers is Coke Stephenson, former governor. Margaret O'Brien spent 15 minutes here Ifen route home from Bermuda and in those Ifl.T minutes she made more fans for herself Ithan most adult actresses can in a year. She l[»as met at the train here by Bill Kottow'icz, [assistant manager at Loew's State, and B. Jcranch, manager tor Loew's at New Orleans. llS'^arms of boys and girls and their mothers mere on hand to greet her. Traveling with Margaret were her mother Gladys and her I luncle Marty. I I Uptown, piloted by Fred Canata. had 'a stage show last week to augment its screen 'offering of "Sun Valley Serenade." On the were Bozo St. Clair and Clyde Hodges and their 'West Coast Jamboree . . . "The i^arling" is making the rounds of the neighborhood theatres playing to excellent houses :. . . The latest reissue film. "Kings Row" played to packed houses here. ;He Wants to See First, I'Pay If It's No Turkey Fom Mideast Edition COLUMBUS—Protesting vigorously agais.st being asked to pay $1.20 for the local showing of "The Best Years of Our Lives," Adam Scofflaw wrote to the editor of the Citizen that movies "are the only thing I am forced t'l buy sight unseen." "I have been paying 65 cents to see Class C p ctures highly touted as colossal Class A," writes Scofflaw. "Then along comes a pict.ire I'd class a B which the producers class a 5 an A-plus and what happens? They for- C^t I've been enriching their treasury, payli.g their overhead, etc., for 18 months by Watching their cheap offerings. Then thev Mt me for a buck 20. Gosh! I ought to participate In any dividend, but NO! A buck 2'i? I walk away. "Movies are the only thing I am forced to buy sight unseen. I am forced to buy a pig in the poke with no recourse except to the fair-minded public through your columns. I wish I could sell pork chops, porch chairs and corsets sight unseen—would I clean up, too! "Newspapers are to blame In part. In return for a seasonal Annie Oakley they deliberately have their movie reviewer copy verbatim releases from the movie press agents praising the film to the skies . then . . foist It upon the trusting public as their own opinion. Newspapers insist upon truth in advertising. They have gained the respect and confidence of the public in all advertising except—you guessed it: The movies! "Let's either have a true review of some of the stinkers we have been fooled with or dispense altogether with the services of servile reviewers. In the meantime, consider my radical innovation: that we pay after we see a first run stinker and not before." SAVE 10% Owner Baxley Renovates Houston Plaza Theatre HOUSTON—Lou Baxley, owner, has remodeled the Plaza. The project involved rearrangement of the lobby, installation of a new candy case, popcorn machine and an indirect lighting, interior redecoration, -changing of neon lighting, con.struction of a beige tile front and overhauling of the projection machines. Baxley has booked "Boom Town" for a July 4 attraction. He also owns what he describes as "the finest bowling alley this side of California" here. Irene Rich to Cast TIKO has added Irene Rich to the cast of "War Party." By Sending Your Popcorn Orders to Our New HOUSTON BRANCH The Blevins Popcorn Company of Nashville, Tenn.. takes pride in announcing the opening of a branch office at the Quick Service Warehouse, 102 San Jacinto Street, Houston, Texas, to serve the Southwest. You will find there ample stocks of Famous BEE HIVE hybrid popcorn, each bag guaranteed to pop out S125 or more, and seasoning and supplies. Check these net prices and then send your order to our new Houston branch and save. 10% List Disc. Net BEE fflVE Hybrid Popcorn, 100 lb $10.95 $1.10 $ 9.85 COCOANUT OIL, 1/5 gallon container 15.50 1.55 13.95 POPSRITE LIQUID POPPING OIL, 1/5 gallon container 16.G5 1.6G 14.99 SAVOROL, powdered seasoning, 70-lb. container » 10.00 1.00 9.00 POPCORN SALT, 18 3-lb. cartons 2.00 .20 1.80 BOXES, 10c size, red and white (41/2x2x7), per M 8.30 .83 7.47 BOXES, carnival size (4xiy8x5V2)- per M G.50 .65 5.85 BAGS, 5c Johnny Boy (3x1 Vgx?), 10,000 to case 1.82 .18 1.64 BAGS, 10c Johnny Boy (3x2x9), 3,000 to cose... 2.35 .23 2.12 BAGS, Kraft 10c size, 6,000 per bale 2.20 .22 1.98 KETTLE KLEENING KIT (contains Char-X, Liquid Kleener, Spanish Whiting, Pot Sweetener, and Spatula) 6.00 .60 5.40 Write our Nashville office for samples of boxes and bags in stock at Houston. If a special size is needed you will find what you want among the 15 different sizes and styles of boxes and bags stocked at the main plant. Come in and See the New 1947 "SUPER STAR" Popcorn Machine and the All-Steel Corn Crib. (Note: Blevins also maintains complete stocks of Bee Hive popcorn, seasoning, and salt in the following public warehouses: Atlanta Service Warehouse. 377 Whitehall SW. Atlanta; Poston Warehouse, S71 S. Main St., Memphis; Hiern Warehouse. 1053 Constance, New Orleans.) BLEVINS POPCORN CO., INC., OF NASHVILLE HOUSTON BRANCH Quick Service Warehouse, 102 San Jacinto St. BDXOFTICE :: June 28, 1947 SW 108-A
- Page 57 and 58: EWS AND VIEWS THE PRODUCTION CEMTER
- Page 59 and 60: \ Casey, - 'NAKED " 'HIGH estimonia
- Page 61 and 62: LOS ANGELES AT ITS BEST WHERE IN AM
- Page 63 and 64: I , deal . . Dave . . Emma . . Barn
- Page 65 and 66: ' I the . . Gladys . , E. . . Georg
- Page 67 and 68: , Fire I Louis ' 1 nt - . . . Spenc
- Page 69 and 70: I which ^ht. Louis Bus strike Flood
- Page 71 and 72: . screened . . Florence . . Laura .
- Page 73 and 74: i gat ' I I : C.rand i week. I nost
- Page 75 and 76: , From the BOXOFFICE FILES • •
- Page 77 and 78: I trict i and ! motor-equipped 1 an
- Page 79 and 80: AHHOUHcma the appointmenf of as man
- Page 81 and 82: . . Ben . . The . . Herb ]aehrs Wil
- Page 83 and 84: [ jRosanek. ' Trom I Local . . Dona
- Page 85 and 86: ' I ^-9 : Present OHIO SLASHES JOBL
- Page 87 and 88: I I 1 In * Exhibitor Uses Plane; ^
- Page 89 and 90: ' While I . . The . . Dorothy . . E
- Page 91 and 92: . . United ' DETROIT Tnder the marq
- Page 93 and 94: I would I Wat«rbury, 1 Middle.'iex
- Page 95 and 96: . . Seen Yamins Links Houses IVith
- Page 97 and 98: i The E.C| aenu 0, ! list iHSlljI i
- Page 99 and 100: ' Manager ''Samuel Pinansky of M&P
- Page 101 and 102: I .sales 1 his . jects — Celebrit
- Page 103 and 104: Clear, Sharp, True Amplification PD
- Page 105 and 106: A STAR PERFORMER BETTER LOOKING HIG
- Page 107: , Gibson, . . Kenney . . Variety "S
- Page 111 and 112: i Theatre Sponsors Midget Auto Race
- Page 113 and 114: 1 was ,-i mnd, . including , nd . f
- Page 115 and 116: ; lit . . Irene . . Jimmy . . Filmr
- Page 117 and 118: j I . . . Morris . . Al . . Jackie
- Page 119 and 120: . . . Fred Eddie . . Ida . . Mrs. .
- Page 121 and 122: Walker Experiments Bill Demarest Cl
- Page 123 and 124: . . . The ' ' . . Aurel . . The ST.
- Page 125 and 126: OFFICE BAROMETER • EXHIBITOR HAS
- Page 127 and 128: : ways .' burger. BOXOFFICE BookinG
- Page 129 and 130: CHECK RUNNING TIME WITH LOCAL EXCHA
- Page 131 and 132: : ARY 18 il— l'O-T80 Draaa i ITY
- Page 133 and 134: ROYOFFTrF nnr,Hr,(-:i,i/4o .Tlinp 9
- Page 135 and 136: i \terpretalivs analysis oi opinion
- Page 137 and 138: I (19) , No. , No. . No. — 20th C
- Page 139 and 140: Opinions on Current Productions; Ex
- Page 141 and 142: I Powers Industry's Market for Purc
i<br />
'stage<br />
(<br />
I<br />
i<br />
The<br />
HOUSTON<br />
T B. t'oleman. MGM exploiteer. was in town<br />
* paving the way for "Living in a Big<br />
\ ly. " to open soon at Loew's. Variety was<br />
1 t' motif of film offerings. At Loew's was<br />
|('opacabana;" "Homestretch" w'as on the<br />
lajestic screen, while "Framed" opened at<br />
tie Metropolitan. The second run, neighiThood<br />
and drive-in theatres had enougn<br />
lariety to suit the taste of every patron in<br />
Pfxas. The fare ran the gamut from west-<br />
Iriis to "Sinbad the Sailor" and thence to<br />
llt's a Wonderful Life." "Califorma." "Billy<br />
he Kid." "Algiers" and "Boomerang" among<br />
It tiers.<br />
For the first time in ten years baseball is<br />
Ivlng theatrenien .something to think about,<br />
liere were 11.000 paid admissions at one<br />
^^eekday game recently. The threat is not<br />
fet serious, but if Hou.ston continues its wining<br />
streak then baseball may cut a slice<br />
I'rom the boxoffice takes, one theatreman<br />
Mid.<br />
Jl<br />
If Bob Steptienson quit his job as announcer<br />
k: KTHT and left for Hollywood in an<br />
]|it tempt to land in the films. He and his wife<br />
left in a model A "bug" and with the well<br />
Pjishes of 300 stockholders in Bob Stephen-<br />
Sen, Inc. The trip is being financed through<br />
jlhe sale of some 500 shares of stock at $10<br />
feach to about 300 stockholders, who are<br />
gambling that Bob hits the money in a year's<br />
j:iine. If he hits, the stockholders will divide<br />
Ih.ilf of his income for the next five years.<br />
Jitf he doesn't they can take it off their income<br />
Itflx as a bad investment. Among his inter-<br />
|bfted backers is Coke Stephenson, former<br />
governor.<br />
Margaret O'Brien spent 15 minutes here<br />
Ifen route home from Bermuda and in those<br />
Ifl.T minutes she made more fans for herself<br />
Ithan most adult actresses can in a year. She<br />
l[»as met at the train here by Bill Kottow'icz,<br />
[assistant manager at Loew's State, and B.<br />
Jcranch, manager tor Loew's at New Orleans.<br />
llS'^arms of boys and girls and their mothers<br />
mere on hand to greet her. Traveling with<br />
Margaret were her mother Gladys and her<br />
I<br />
luncle Marty.<br />
I<br />
I<br />
Uptown, piloted by Fred Canata. had<br />
'a stage show last week to augment its screen<br />
'offering of "Sun Valley Serenade." On the<br />
were Bozo St. Clair and Clyde Hodges<br />
and their 'West Coast Jamboree . . . "The<br />
i^arling" is making the rounds of the neighborhood<br />
theatres playing to excellent houses<br />
:. . . The latest reissue film. "Kings Row"<br />
played to packed houses here.<br />
;He Wants to See First,<br />
I'Pay If It's No Turkey<br />
Fom Mideast Edition<br />
COLUMBUS—Protesting vigorously agais.st<br />
being asked to pay $1.20 for the local showing<br />
of "The Best Years of Our Lives," Adam<br />
Scofflaw wrote to the editor of the Citizen<br />
that movies "are the only thing I am forced<br />
t'l buy sight unseen."<br />
"I have been paying 65 cents to see Class C<br />
p ctures highly touted as colossal Class A,"<br />
writes Scofflaw. "Then along comes a pict.ire<br />
I'd class a B which the producers class<br />
a 5 an A-plus and what happens? They for-<br />
C^t I've been enriching their treasury, payli.g<br />
their overhead, etc., for 18 months by<br />
Watching their cheap offerings. Then thev<br />
Mt me for a buck 20. Gosh! I ought to<br />
participate In any dividend, but NO! A buck<br />
2'i? I walk away.<br />
"Movies are the only thing I am forced to<br />
buy sight unseen. I am forced to buy a pig<br />
in the poke with no recourse except to the<br />
fair-minded public through your columns.<br />
I wish I could sell pork chops, porch chairs<br />
and corsets sight unseen—would I clean up,<br />
too!<br />
"Newspapers are to blame In part. In return<br />
for a seasonal Annie Oakley they deliberately<br />
have their movie reviewer copy<br />
verbatim releases from the movie press<br />
agents praising the film to the skies . then<br />
. .<br />
foist It upon the trusting public as their own<br />
opinion. Newspapers insist upon truth in advertising.<br />
They have gained the respect and<br />
confidence of the public in all advertising<br />
except—you guessed it: The movies!<br />
"Let's either have a true review of some<br />
of the stinkers we have been fooled with or<br />
dispense altogether with the services of servile<br />
reviewers. In the meantime, consider my<br />
radical innovation: that we pay after we see<br />
a first run stinker and not before."<br />
SAVE 10%<br />
Owner Baxley Renovates<br />
Houston Plaza Theatre<br />
HOUSTON—Lou Baxley, owner, has remodeled<br />
the Plaza. The project involved rearrangement<br />
of the lobby, installation of a<br />
new candy case, popcorn machine and an indirect<br />
lighting, interior redecoration, -changing<br />
of neon lighting, con.struction of a beige<br />
tile front and overhauling of the projection<br />
machines.<br />
Baxley has booked "Boom Town" for a July<br />
4 attraction.<br />
He also owns what he describes as "the<br />
finest bowling alley this side of California"<br />
here.<br />
Irene Rich to Cast<br />
TIKO has added Irene Rich to the cast<br />
of "War Party."<br />
By Sending Your Popcorn Orders to Our<br />
New HOUSTON BRANCH<br />
The Blevins Popcorn Company of Nashville, Tenn.. takes pride in announcing<br />
the opening of a branch office at the Quick Service Warehouse, 102 San Jacinto<br />
Street, Houston, Texas, to serve the Southwest. You will find there ample stocks of<br />
Famous BEE HIVE hybrid popcorn, each bag guaranteed to pop out S125 or more,<br />
and seasoning and supplies. Check these net prices and then send your order to<br />
our new Houston branch and save.<br />
10%<br />
List Disc. Net<br />
BEE fflVE Hybrid Popcorn, 100 lb $10.95 $1.10 $ 9.85<br />
COCOANUT OIL, 1/5 gallon container 15.50 1.55 13.95<br />
POPSRITE LIQUID POPPING OIL, 1/5 gallon<br />
container 16.G5 1.6G 14.99<br />
SAVOROL, powdered seasoning, 70-lb.<br />
container » 10.00 1.00 9.00<br />
POPCORN SALT, 18 3-lb. cartons 2.00 .20 1.80<br />
BOXES, 10c size, red and white (41/2x2x7), per M 8.30 .83 7.47<br />
BOXES, carnival size (4xiy8x5V2)- per M G.50 .65 5.85<br />
BAGS, 5c Johnny Boy (3x1 Vgx?), 10,000<br />
to case 1.82 .18 1.64<br />
BAGS, 10c Johnny Boy (3x2x9), 3,000 to cose... 2.35 .23 2.12<br />
BAGS, Kraft 10c size, 6,000 per bale 2.20 .22 1.98<br />
KETTLE KLEENING KIT (contains Char-X,<br />
Liquid Kleener, Spanish Whiting, Pot<br />
Sweetener, and Spatula) 6.00 .60 5.40<br />
Write our Nashville office for samples of boxes and bags in stock at Houston. If a<br />
special size is needed you will find what you want among the 15 different sizes and<br />
styles of boxes and bags stocked at the main plant.<br />
Come in and See the New 1947 "SUPER STAR" Popcorn Machine<br />
and the All-Steel Corn Crib.<br />
(Note: Blevins also maintains complete stocks of Bee Hive popcorn, seasoning, and<br />
salt in the following public warehouses: Atlanta Service Warehouse. 377<br />
Whitehall SW. Atlanta; Poston Warehouse, S71 S. Main St., Memphis; Hiern<br />
Warehouse. 1053 Constance, New Orleans.)<br />
BLEVINS POPCORN CO., INC., OF NASHVILLE<br />
HOUSTON BRANCH<br />
Quick Service Warehouse, 102 San Jacinto St.<br />
BDXOFTICE :: June 28, 1947 SW 108-A
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