Boxoffice-Feburary.02.1952

he Tulie ]sK Vne metcen. HctuM yndwit^ 

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LM£». 

Officers of TOA at their Loi Angeles meeting this week. L to R: Hermon Levy, Mitchell 

Wolfson, Charles Skouras, Gael Sullivan and Robert Livingston Story on Page 8 

in This Issue 

^mmmwmm 

SECTION 

Enttrtd af ticand-cliss matter at the Post OfTln 

at Kansas City, Mo., under the act of March 3. 1879. 

NATIONAL EXECUTIVE EDITION 

Including the Sectional News fi^ti of Ml Editions 

FEBRUARY 2, 1952

PREVIEWED! 

We Came! We Saw! We're Bade with FACTS! 

Just returned from California, M-G-M 

Home Office representatives bring the 

industry the following report of pictures 

previewed, great news for all! 

TMt WILU NOKTH —The advance prediction that this is "The King 

Solomon's Mines of 1952" is richly confirmed. In New Ansco Color M-G-]M has 

created a great adventure of primitive passions in an untamed wilderness. Stewart 

Granger, Wendell Corey, Cyd Charisse. 

9llMV7llM IIM Trie KAIIM —This Technicolor musical goldmine for 

will Easter holiday release (save your dates 1 1 

make the unqualified statement that it is the greatest in the long, resplendent 

history of M-G-Musicals. It will rain GOLD! Gene Kelly. Donald O'Connor, Debbie 

Reynolds, Jean Hagen, Millard Mitchell, Cyd Charisse. 

write new box-office history. We 

'THE BELLE OF NEW YORK"-TheDancing-0n-Air Picture. The 

happy-go-lucky Technicolor musical show with the most startling trick dance since 

the dancing-on-the-ceiling number from "Royal Wedding." Novelty, visual beauty, 

expert dancing, great songs, romance, robust humor, are the ingredients of what is 

sure to be a rousing nationwide success. Fred Astaire, Vera-Ellen, ]Marjorie Main, 

Keenan Wynn, Alice Pearce, Clinton Sundberg, Gale Robbins. 

i^ f^nyj t • —Heralded as another "Anchor's Aweigh" this joyous 

Ttciixnv.oior musical about the WAVES packs a screenful of star-studded entertainment 

that will breeze its way to box-office fame across the nationi Top talent. 

'continue

ontinued) 

terrific tunes, appealing love story, make it a mighty musical for the masses! 

Esther Williams, Joan Evans, Vivian Blaine, Barry Sullivan, Keefe Brasselle, Billy 

Eckstine, The De Marco Sisters, Dean Miller. 

"LOVELY TO LOOK AT"-Exactly what the title says. It's the Biggest 

Technicolor eyeful since "An American In Paris" with a terrific cast that 

sparkles all the way. Inspired by the famed stage hit "Roberta" it's rich with 

song, hilarious fun, spectacle and romance. It's 1952's headline musical ! Kathryn 

Grayson, Red Skelton, Howard Keel, Marge & Gower Champion, Ann Miller, 

Zsa Zsa Gabor, Kurt Kasznar. 

5CARAIVIOUCM t 

—Without question this Technicolor masterpiece is 

destined to be one of the very Biggest Hits of 1952. It's the answer to the fans' 

long-felt desire for another "Three Musketeers" and it's even more glorious and 

thrilling. The ultimate in handsome, daring, swashbuckling adventure produced in 

the magnificent manner of the company that makes the Big ones ! 

Stewart Granger, 

Eleanor Parker, Janet Leigh, Mel Ferrer, Henry Wilcoxon, Nina Foch, Lewis Stone, 

Richard Anderson. 

I VAIMHOc —The new Technicolor Giant from the "Quo Vadis" Company. 

M-G-M has brought to spectacular life 

the world-beloved romantic novel, breathtaking 

in its 

massive, sweeping action, thrilling in its unique scenes of strife and 

conflict, exciting in its story of dangerous men and beautiful women. BIG with 

M-G-M BIGNESS ! Robert Taylor, Elizabeth Taylor, Joan Fontaine, George Sanders, 

Emlyn Williams. 

"CARBINE WILLI AMS"-The good news is 

"Stratton Story." This drama has all 

that M-G-M has another 

the authentic romance and heart-beat that 

captivated the public in "Stratton Story" PLUS powerful prison sequences that 

give it even more box-office stature and exploitability. A sure-fire, heart -stirring 

mass entertainment! James Stewart, Wendell Corey, Jean Hagen. 

"THE MERRY WIDOW" -The Technicolor Musical love story that 

will set the world afire with its singing, dancing, romancing. As bubbly as champagne 

and just as heady in its love story ! Eye-filling beauty, infinite charm, delightful 

humor, brilliant star performances all combine to make it one of the year's top attractions. 

Lana Turner, Fernando Lamas, Una Merkel, Richard Haydn, Thomas Gomez. 

''BECAUSE YOU'RE MINE"-The voice that sent the song "Be My 

Love" to the top of the hit parade, the romantic singer who enthralled the nation 

with his performance as the Great Caruso now truly reaches the very top. The last 

word in song and hot-blooded love that assure the fans a big-scale spell-binding 

entertainment. Mario Lanza, Doretta Morrow, James Whitmore.

m:nw 

The BIG Story! spectacui. 

saga of the roving land-giants of the far 

West -and the women who followed them! 

U The 11 ICi Locale! 

high in the mammoth Redwood wildei 

the^vastness of its 

treasure that piles 

Reckless Men/ 

Restless Women/ 

Fallon ^the Outsider' 

risking everything he 

conquered, for a' 

temptation he 

couldn't resist!

[ 

TRADE 

lilmed 

s-with 

1 sky! 

I ri6 \) J CV tXCIlBmBntiMenof courage, men 

of greed-lured from the four corners of the world -fighting 

the towering dangers of the big-trees country-and each other! 

HER i^ROS. ADVENTURE SPECTACLE / 

FEB. 8th 

ALBANY 

Warner Screening Room 

110 K. Peml U30PM 

SI. • 

ATLANTA 

20lh Cenlury-Foi Screening Room 

l97WallonSl NW 2 00 P M. 

BOSTON 

RKO Screening Room 

122 Arlington SI 2 30 P.M 

BUFFALO 

Pcromounl Screening Room 

464 Franklin Si. 2 00 P.M. 

CHARLOHE 

20lh CenluryFox Screening Room 

308 S Church Si 2 00 P M 

CHICAGO 

Worner Screening Room 

l307So.WabathAve 

CINCINNATI 

RKO Poioce Th 

Poloce Th. eidg. E. 6lh 

CLEVELAND 

130 P.M. 

Screening Room 


2300 Poyne Ave 

DALLAS 

' 8 00 P.M. 

' 8 30 PM. 

20lh Cenlury Fox Screening Room 

1 803 Wood Si ' 2 00 P.M. 

DENVER 

Poromounl Screening Room 

2100SIOUISI • 2 00PM 

OES MOINES 

Poromounl Screening Room 

inSHighSl • 12 45 P.M 

DETROIT 

Film Exchonge Building 

2310 Coil Ave • 2 00PM 

INDIANAPOLIS 

20lh Cenlury-Fo« Screening Room 

326 No IllinoilSl • I 00 PM. 

JACKSONVILLE 

FloridoTheolreBldg. Sc 

Rm 

net.ForlylhSl. • 2.30 P.M. 

KANSAS CITY 

20lh Cenlury-Fox Screening Room 

1720WyandolleSI. 

LOS ANGELES 


• 

1 30 P.M. 

202S S VermonI Ave • 2 00 P M. 

MEMPHIS 

20lh CenluryFox Screening Room 

151 Vance Ave. 12:15 P.M. 

MILWAUKEE 

Warner Theolre Screening Room 

212 W WiiconiinAve • 2:00 P.M. 

MINNEAPOLIS 

Worner Screening Room 

1000 Currie Ave • 2 00 PM. 

NEW HAVEN 

Warner Theatre Pro|eclion Room 

70 College SI • 2 00PM 

NEW ORLEANS 

20lh Century. Foi Screening Room 

200 S.Liberty SI • 8 00 PM. 

NEW YORK 

Home Office 

321 W 44th St. 2 IS P.M. 

OKLAHOMA 

20lh Century Fox Screening Room 

10 North Lee SI • 1 30 P.M. 

OMAHA 

20th Cenlury-Fox Screening Room 

1502DovenporlSl 1 OOPM. 

PHILADELPHIA 


230 No nihSt. • 2 30 PM. 

PinSBURGH 


WISBlvd olAlliei 1 30PM. 

PORTLAND 

Jewel Box Screening Room 

Edgar Buchanan John Archer Alan • Hale, 

• 

Roy Roberts • Charles Meredith Harry Cording 

• 

Ellen Corby s • piaj by John Twists James R. Webb 

Produced byLOUiS F. EdclOian • Directed byFeliX Feist # 

1947 NW ReorneySl. -10 30 A.M. 

SALT LAKE 


21 6 Foil 111 South ' 200PM 

SAN FRANCISCO 

Paramount ScrHning Room 

205 Golden Cote Ave 1 30 P.M. 

SEAniE 

Modern Theatre 

2400 Third Ave. 10:30 A.M. 

ST. 

LOUIS 

S'renco Screening Room 

31 43 Olive St • 1 OOPM. 

WASHINGTON 

Warner Theatre Building 

13lhtE SK.NW. 

• 7 30 P.M.

4 

FIGURE 

OF THE 

A 

&V*. 

Richard Widmark gets set to drop into a forest fire in 20th Century-Fox's Technicolor 

'"Red Skies of Montana," thrilling tale of the "smoke jumpers" who work for the U.S. 

Forestry Service. Mass saturation openings in the Far West started the thriller off 

this week! 

(Advertisement)

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FEBRUARY

1 

RENTALS, CLEARANCES. RUNS 

IN TOA'S ARBITRATION PLAN 

What the Board Did: 

• Approved an all-inclusive industry arbitration 

plan, to be headed by a national 

administrator. 

• Authorized study of a motion picture 

industry research foundation. 

• Called for a national committee to campaign 

for tax relief on federal and local 

levels. 

By IVAN SPEAR 

LOS ANGELES—Sounding a clarion call 

for unity and harmony among all of filmdom's 

branches. 72 delegates to the annual 

winter meeting of the board of directors of 

Theatre Owners of America voted at an early 

session of the four-day conclave here to 

adopt a flexible, broad-based arbitration plan. 

Applicable to both big and little exhibitors, 

it is designed to clear away as many as possible 

of a total of 156 antitrust actions now 

on file, and in which an astronomical total 

of $356,000,000 in damages are sought against 

the various distributors. 

WIDE RANGE OF TOPICS 

The arbitration proposal was but one of a 

wide range of topics scrutinized by the TOA 

directorate as it met, beginning January 28, 

at the headquarters of National Theatres. 

Charles P. Skouras, NT president and TOA 

board chairman, was the official host. 

As drafted under supervision of Herman 

M. Levy, TOA general counsel, the arbitration 

plan calls for the appointment of a 

national administrator. All awards would be 

final and there would be no appeal therefrom. 

It would cover "any and all matters arising 

out of or in connection with film contracts or 

any matters involving clearances, runs or any 

controversy concerning competitive bidding." 

Immediate steps will be taken to appoint a 

committee to draft details and contact other 

exhibitor organizations, as well as distribution 

representatives, in order to develop the 

plan as an all-industry project. 

Allegedly harmful trade practices on the 

part of distributors also were high on the 

TOA directorate's agenda, including the asserted 

shortage of film salesmen to serve 

small town exhibitors, juggling of release 

dates, stereotyped press books, print shortages, 

clearances, high rentals which force 

admission price boosts, and bidding which, 

reportedly, has now been extended by some 

companies to include short subjects. 

SKOURAS LISTS 1952 AIMS 

In his welcoming message. Skouras appraised 

1952 as "the most momentous period 

in the motion picture theatre industry" and 

urged a four-point program, to include: 

1. Preparations for theatre color television. 

2. Construction of new showcases and 

remodeling: of old ones. 

3. Need for "showmanship-type" films. 

4. Cessation of intra-industry conflicts. 

From S. H. Fabian, chairman of the TOA's 

theatre television committee, came the prediction 

that favorable action can be expyected 

Theatre Owners of America Board in Session This Week 

when hearings begin late this month before 

the Federal Communications Commission on 

the industry's long-pending application for 

ultra-high-frequency telecasting channels. 

The activities of Fabian's committee were 

unanimously endorsed by the directorate, and 

Fabian emphatically urged that showmen 

support the theatre-TV project financially 

and in every other possible way. 

As an appropriate basis for such fiscal sup- 

Little Chance Is Seen 

For Upped Production 

HOLLYWOOD—In view of current economic 

conditions. Hollywood cannot increase 

its celluloid output to any marked 

extent without sacrificing quality, the 

TOA board was told by Dore Schary. 

MGM production chief, who was one of 

the filmmaking representatives on hand 

at" Wednesday afternoon's exhibitor-producer 

get-together. He emphasized that 

all of the top talent available is now being 

used in the manufacture of high grade 

pictures and cannot be spread any thinner. 

Darryl F. Zanuck, 20th Century-Fox 

studio head man, urged closer accord between 

production and exhibition and said 

preliminary consideration should be given 

to Hollywood's problems "as the first link 

in the industry chain." He expressed confidence 

in the industry's ability to meet 

present-day challenges and said fine pictures 

"will always win the support of the 

public." 

Also up for discussion were the need for 

new faces, improvements in trailers, TV 

trailers and possible production of more 

industry public relations short subjects. 

port he suggested a 25-cent-a-seat levy on 

theatres seating 1,000 or more and 17'j-centsa-seat 

on smaller houses. 

Further, he warned there will be strong 

opposition offered by existing TV and radio 

networks, telephone companies and advertising 

agencies, for obvious reasons of competitive 

business. Telephone company opposition, 

he said, will be profit-motivated, since theatre 

video would have to use telephone lines 

if the XJHF allocations are denied, while 

broadcasters and agencies, Fabian declared, 

are apprehensive that a theatre television 

hookup might take away .some events which 

they now handle on an exclusive basis. 

It was stressed by Fabian, however, that all 

theatre TV programming will be supplemental 

to conventional motion pictures, which he 

said will remain as the principal source of 

theatrical entertainment, and added that 

eventually sports events probably will form 

a small portion of the total TV .screenings. 

UHF allocations of ten megacycles, instead 

of the four-megacycle bands now in use by 

video outlets, are being sought in order to 

obtain satisfactory color reception. Fabian reported, 

thus indicating that tinted television 

dominates the thinking of industryites engaged 

in the theatre TV field. 

He estimated that 500 to 1.000 theatre video 

sets could be installed within 12 months after 

FCC approval is granted, and predicted that 

eventually exhibitors will have a $500,000,000 

investment in such equipment. 

Fabian was followed as a speaker by R. H. 

McCuUough, head of television activities for 

National Theatres, who presented a detailed 

discussion of NT's Eidophor large-screen TV 

system. 

Wednesday morning's session was devoted 

largely to an address by Dr. Lee A. Dubridge. 

president of the California Institute of Tech- 

( Continued on page 10 

BOXOFFICE February 2. 1952

Full Text of Decree Starts on Page 15 

GOVERNMENT WINDS UP CASE; 

LOEWS CONSENT DECREE IS IN 

Major Decree Provisions: 

• Loew's Inc. will be split into separate 

production-distribution and exhibition companies. 

• At least 24 of the circuit's 122 theatres 

must be divested, ond another 50 may be 

required unless certain competitive conditions 

are not established within a specified 

term. 

• The attorney general must approve sale 

of any theatre in New York City, where 

Loew's is an important factor, if the purchaser 

is acquiring more than one theatre 

or has previously bought a Loew's house. 

• Trade practice restrictions are similar 

to those of the earlier consent decrees. 

By AL GOLDSMITH 

WASHINGTON—Loew's Inc., will be required 

to dispose of at least 24 theatres. 

two-thirds of which are in New York City, 

and may be required to get rid of about another 

50 under the terms of its consent decree 

with the government, which was released 

Monday (28) by the Justice department. 

The decree, which is to be submitted for 

approval to the New York statutory court 

on February 6, closes the books on the government's 

antitrust suit against the major 

film companies after almost 14 years. 

Loew's was the last of the defendants to 

reach agreement with the government on 

the splitup of its production-distribution 

and exhibition interests. 

DIVORCEMENT IN TWO YEARS 

Divorcement under the decree is to be carried 

out within two years from the date of 

judgment, and a "New Theatre Company" 

set up to operate the remaining theatres, 

entirely independent of the distribution corporation, 

with no common directors, officers, 

agents or employes, as was the case in the 

consent decrees negotiated previously with 

RKO, Paramount. Warner Bros, and 20th 

Century-Fox. 

Divestiture proceedings are to be completed 

within two years of the judgment's effective 

date—except with regard to a number of theatres 

for which special conditions are provided. 

One-half of the theatres are to be 

disposed of in the first year, and the remainder 

in the following year. 

The theatres covered by the decree are located 

in 21 citie.^— headed by New York—in 

.seven states, New York, Maryland, Massachu-setts, 

Connecticut, Ohio, Indiana and New 

Jersey. 

Divestiture of the theatres which do not 

have to be sold outright is conditioned on a 

number of factors, principally the existence of 

equal availability for independent competition. 

In more than 40 instances. Loew's is 

given the option of divesting itself of a house 

or being subjected to a 5-year limitation of 

EOXOFFICE February 2, 1952 

Five Decrees Divorce 

Over 2,500 Theatres 

WASHINGTON — Commenting on the 

propo.sed judgment. H. Graham Morison. 

assistant attorney general in charge of 

the antitrust division, stated: 

"This judgment, following as it does 

the judgments entered against RKO, 

Paramount, Warner and Fox, rounds out 

the division's successful court struggle to 

restore competition in the motion picture 

industry by separating the five major 

distributors of films from the operation 

of motion picture theatres. The net result 

will be to free over 2,500 theatres 

from the control of companies exigaged in 

the production and distribution of motion 

pictures. 

"In addition, these judgments provide for 

the independent exhibitors of over 1,200 

theatres. This large scale divestiture and 

divorcement program, along with other 

judgment features, has created and will 

create and encourage first run and subsequent 

run competition in the larger 

cities where the defendant companies 

have held theatre intere.sts. The judgments 

will also bring about independent 

competition in substantially all the small 

communities where the defendants have 

operated. 

"A substantial basis has thus been laid 

for injecting needed competition into the 

motion picture industry. The Department 

of Justice will, in addition, exercise continuing 

surveillance over these judgments 

to the end that the provisions and competitive 

purpo-se are properly adhered to 

and implemented." 

the first run product released by the eight 

majors which can be licensed for the particular 

run. if over a period of time independent 

exhibitors on the same run are not afforded 

a reasonable opportunity to procure 

films. 

In three localities, divestiture is conditioned 

on the existence of independent competition 

in the same run within a specified period; 

in at least two localities, Loew's must divest 

itself of theatres if it operates more than a 

designated number of theatres on .specified 

runs over a period of time, and in one instance 

divestiture of two theatres is conditioned 

on the .sale of another. 

The decree points out that Loew's in the 

past two years already has dispo.sed of four 

New York city houses on the 24-theatre 

"must" list: the Lincoln Square and 42nd St. 

in Manhattan, and the Boston Road and Burland 

in the Bronx. 

Other provisions concerning divestiture include 

: 

1. Disposition of New York city theatres 

shall be subject to the approval of the Attorney 

General if the purchaser is acquiring 

more than one Loew's house or has previously 

bought a Loew's theatre. 

2. When divestiture of any of the theatres 

on the conditional list is required because of 

the occurrence of one of the circumstances 

specified, disposition of the theatre must be 

made within six months. 

PROVISION ON LEASES 

3. Loew's will be permitted to lease up to 

eight of the theatres it is required to divest 

on approval by the statutory court, if it is 

unable to sell on reasonable terms, but the 

lessee cannot be one of th? Paramount case 

defendants, or controlled by or affiliated with 

a defendant, and the lease cannot contain 

any rental provisions based on a .share of the 

profits. The.se theatres must be .sold before 

expiration of the lease. 

4. Theatres on the divestiture list which 

now are leased by Loew's may be subject to 

certain specified conditions if Loew's is unable 

to assign the lease and secure a release 

by its landlord from its obligations under the 

lease in the event of an assignment of the 

lease. 

The divorcement provisions call for the 

prorata distribution of the capital stock of 

the New Theatre Co. to Loew's stockholders 

within three years of the decree. However, 

if within two years Loew's satisfies the Court 

that "it is unable to arrange a division of 

its present funded debt between it and the 

New Theatre Co. or to procure substantially 

similar financing in replacement of the present 

funded debt so as to accomplish a division 

of such debt in a manner which will 

permit such companies to do business with 

a reasonably prudent financial position," it 

will be permitted to retain the stock of the 

New Theatre Co. for up to five years in order 

to accomplish this division or refinancing. 

Stock distribution then must be made within 

30 days after a division or refinancing of its 

present funded debt is effectuated. 

USE OF FUNDS AS DIVIDENDS 

So long as it retains the stock of the New 

Theatre Co. it may receive money from the 

company to be u.sed for payments to the 

holders of the funded debt or to pay dividends 

to the stockholders of Loew's, Inc. 

In order to assure operation of the two 

reorganized companies wholly independently 

of each other pending the stock distribution, 

one-half of the board of directors shall be 

approved by the Court and subject to its direction. 

Once the reorganization plan is completely 

carried out, the two companies are to be 

wholly independent of one another, with no 

common officers, directors or employes, and 

with each prohibited from having anything 

to do with the operating policies of the 

other. 

Within six months after the distribution 

of New Theatre Co. stock, any officer, director 

or employe of either company who is to 

continue in that capacity and owns at lea.st 

I Continued on page 10>

: February 

TûUc Seat4> loe^'s Inc. Decree TOA Meeting 

TOA to Issue Tax Manual 

To Aid Exhibitor Fight 

A 64-page brochure, "Fighting Unfair 

Taxes," outlining 15-point program to combat 

unfair levies at local levels, to be mailed to 

exhibitor groups throughout country. 

Tax Collections Last Year 

Slightly Under 1950 

Bureau of Internal Revenue reports $344,- 

643,254 in admissions taxes compared to $356,- 

721,869 in previous 12 months. 

Governor Dewey Foresees 

* 

$450,000 Censor Profit 

Budget message predicts increase over the 

1951 total which reached $380,000, highest in 

history of state; expenses of censor board are 

$99,407. 

Ellis Arnall Sees Truman; 

May Go Into Federal Job 

Head of Society of Independent Motion 

Picture Producers says White House talk was 

"personal and political," but rumor indicates 

he may head Justice department investigation 

into crookedness. 

-X 

Two Chicago Trust Suits 

For $1,350,000 Settled 

Undisclosed amounts allowed to Calo and 

Commodore theatres; new suit filed by 

George Phillips in behalf of the Howard and 

Harding theatres asks total of $750,000. 

* 

No Prospects for Mass 

Color TV Production 

Horace McCoy, assistant NPA administrator 

says that even If government lifted its 

ban, color sets require strategic materials 

other than those allotted to the TV industry. 

* 

British Government Suspends 

Its Production of Films 

Part of general economy moves order means 

closing of Crown film unit and Beaconsfield 

Studio; windup had been favored by many 

producers and exhibitors. 

Authors' Suit to Prevent 

Blacklisting Postponed 

Trial of action filed in federal court in 

1949 by Authors League and Screen Writers 

Guild against Motion Picture Ass'n members 

set back from February 28 to April 6. 

Loew's and 20th Century-Fox 

Hit in Cairo Rioting 

Interior of Metro Cinema. 2,000-seat house, 

burned out and Cauo Palace, 20th-Fox theatre, 

damaged; personnel uninjured, but financial 

loss is heavy. 

(Continued from page 9) 

one-half of one per cent of the stock of that 

company, must dispose of his stock in the 

other company or deposit it with a court-approved 

trustee under a voting trust agreement. 

If the stockholder does not dispose of 

his trusteed holdings within one year from 

the time they are deposited with the trustee, 

the trustee is to sell the stock within six 

months. During the period of the voting 

trust, the owner will be entitled to receive all 

dividends. 

The usual trade practice injunctions are 

contained in the decree. 

NO EXPANSION ALLOWED 

Loew's is prohibited from expanding its 

theatre ownership during the two-year period 

allowed for carrying out the divestiture 

and divorcement provisions of the decree, except 

as a replacement for a theatre which 

is destroyed or converted to non-theatrical 

purposes, in renewing leases covering any 

wholly owned theatre, or as a replacement 

for a theatre lost through inability to obtain 

a renewal of the lease, if the court finds that 

such acquisition will not unduly restrain competition. 

The "product limitation" option differs 

somewhat from that in the 20th Century- 

Fox decree, in that a new type of limitation 

is applied in some localities where Loew's has 

not been the dominant exhibitor, but, in conjunction 

with one or more of the other Paramount 

defendants, has controlled the exhibition 

field. 

Except in these instances, the provisions 

are identical with those of the Fox decree, 

calling for Loew's—if it chooses not to divest 

— to confine itself to 60 per cent of the feature 

films released for first run exhibition 

by the eight major distributors or to 48 of 

the 80 top-bracket films released by these 

distributors . . . for a five-year period after 

it is determined that an independent competitor 

is not being given equal availability. 

LIMITATIONS ON FEATURES 

In those situations peculiar to the Loew's 

setup, Loew's is not permitted to license for 

three years more than two-thirds of the features 

released by major distributors whose 

product has been exhibited first run at 

Loew's theatres in those locations during the 

preceding year, or more than two-thirds of 

the top-bracket films of these distributors. 

In addition, Loew's cannot license for equivalent 

run exhibition during that time "from 

any distributor from whom the independent 

operator . . . desires to license features, more 

than the difference arrived at by subtracting 

the number of features of said distributor 

licensed to said independent during the . . . 

year preceding the time the limitation is imposed 

from the number of features released 

by said distributor during each of the succeeding 

fiscal years, except as to pictures for 

which such independent operator after having 

had an opportunity to request licenses has 

not made an offer or has made an insubstantial 

offer." 

The same limitation is to apply to the topbracket 

films of these distributors. 

For the last two years of the required fiveyear 

duration of the product limitations, the 

regular 60 per cent—48 top-bracket film provisions 

will be in effect. 

(Continued from page 8) 

nology in Pasadena, Calif., who was brought 

to the conclave by Skouras to analyze the 

possibilities of establishing a motion picture 

research foundation. Dr. Dubridge opined 

that if and when such a project becomes an 

actuality it should be localed in southern 

California, close to the production center. 

He cautioned board members, however, that 

too-early results could not be expected, but 

that over a long pull, involving perhaps six 

to eight years, beneficial achievements could 

be forthcoming. He predicted that such developments 

would be along technical lines, including, 

possibly, three-dimensional films, and 

other desirable improvements in techniques 

in both the production and exhibition 

branches. Dr. Dubridge also touched upon the 

possibility that the research foundation could 

conduct informative surveys anent the moods 

of the public. 

Skouras opined that a minimum of $1,000,- 

000 should be devoted to the project and expressed 

the feeling that the cost should be 

borne by the industry's three major branches. 

Following Dr. Dubridge's talk, the TOA directorate 

unanimously adopted a resolution 

authorizing President Mitchell Wolfson to 

name a committee which give the suggested 

research venture a thorough scrutiny. 

APPOINT TAX GROUP 

As a result of the all-out discussion of the 

taxation situation which was a part of 

Wednesday's program, another unanimously 

adopted resolution instructed Wolfson to 

designate a representative group of TOA 

members to devise ways and means of seeking 

tax relief, especially at the federal level. 

Studio executives who participated in production 

discussions during the meeting included 

Dore Schary, Darryl Zanuck, Jack L. 

Warner, Y. Frank Freeman, William Goetz. 

Herbert J. Yates, William Perlberg, Hal Wallis, 

Stanley Kramer, Steve Broidy, Jerry 

Wald, Roy O. Disney, Robert L. Lippert, Sol 

Lesser, Harry Cohn, Gunther Lessing, Harry 

M. Warner, Leonard Goldstein, C. J. Tevlin, 

Jack Baker, Howard McDonnell and David 

Lipton. Others attending follow: 

Art Adomson, Vancouver, Wash.; Harry Arthur, 

Los Angeles; Thomas Bloomer, St. Louis; Abe Blumenfeld. 

Son Francisco; Jack Brower, Los Angeles; Robert 

Bryant, Rock Hill, S. C; Hugh Bruen, Whittier, 

Calif,; Marlin Butler, Albuquerque, N. M.; George 

Bowser, Los Angeles; Mike Comerford, Scronton, Pa.; 

C. E. Cook, Maryville, Mo.; Roy Cooper, San Francisco; 

Shernll C, Corwin, Los Angeles, Evert Cummings, 

Downey, Calif. 

Dick Dickson, Los Angeles; S. H. Fabian, New 

York; Dan Field, Beverly Hills, Calif.; William Forman, 

Seattle; Ted R, Gamble, Porflond, Ore.; Julius 

Gordon, Beaumont, Tex.; Al Hansen and Woyne Hansen, 

Los Angeles; Gerald Hardy, Fresno, M. A. Jackson, 

Alexander City, Ala.; Thomas James, St. Louis, 

Burt Jones, Son Diego; Ted Jones, Los Angeles; 

George Kerosotes, Springfield, III.; Sam Kirby, Little 

Rock. 

Herman M. Levy, New York; M. Spencer Leve, San 

Francisco; R. R. Livingston, Lincoln, Neb,; Morris 

Loewenstein, Oklahoma City, Okla.; E. D. Martin, 

Columbus, Go; Gus Metzger, Los Angeles; Louis 

Montes, Mexico City; Harry Nace, Phoenix; Mike 

Natfy, San Francisco; George Nasser, San Francisco: 

Frank Newman sr., Seattle; Al O'Keefe, Los Angeles; 

J. J. O'Leary, Scronton, Pa,; Walter Reade jr,. New 

York; Henry Reeve, Menard, Tex.; Elmer C, Rhoden, 

Kansas City, Mo,; Russell Rogers, San Diego; Mike 

Rosenberg, Los Angeles; John Rowley, Dallas- Maurice 

Softie, Seattle; Fred Schwartz, New York; Sol 

Schwartz, New York; Arnold Schook, Los Angeles, 

Ed Shonberg, San Diego; Ed Silverman, Chicago, 

Charles P, Skouras, Los Angeles; George P, Skouras 

New York; O. N, Srere, Los Angeles; Fred Stem 

Los Angeles; Kermif Stengel, Nashville; Alfred Starr. 

Nashville; Gael Sullivan, New York B, F, Shearer 

Seattle; Morton J. Tholheimer, Richmond; Harry Vinnicof, 

Los Angeles; Ben Wollerstein, Los Angeles Nat 

Williams, Thomasville, Ga.; Raymond Willie, Dallas; 

Mitchell Wolfson, Miami. 

10 BOXOFTICE : 

2, 1952

EFAVKIAN IS FIRE!' 

ZAPATA-y&MAfl IS FU6LJ'. 

b^ 

"rt: '^: *. T h 

*i^-/ 

iit 

•bX 

i'^ . Ây». - iv» 

, 

^^f" 

^X5 

'^^m^9i 

>,X 

Unforgettable Moments with Marlon Brando in 

Viva Zapata!

JOHN STEINBECK'S 

^ MARLON BRA^ 

^ :?» 

"N. 

1 FOUGHT, TOO...I DEMAND YOU GIVE ME THE REWARDS!' 

Zapata knows his brother's greed leads to trouble. 

lOVE CANNOT BE BOUGHT . . . EXCEPT WITH LOVE f 

Josefa reaches into the heart of Zapata, the Tigeri n 

'^7^ 

LEAD US TO YOUR LEADER ZAPATA...WE WILL KILL HIM!' 

Diaz' troops learn that the women can fight, tool 

70R BETTER OR WORSE...WHETHER IN PEACE OR WARI'i 

A vow taken in the shadow pf onrushing events. 

ALAN REED • HAROLO 

GORDON 

• 

LOU GIL

JEAN PETERS '" '» DARRYL F. ZANUCR «-"- '» ELI A KAZAH 

HERE IS YOUR RAGING TIGER ... WE Will CAGE HIM!" 

Now the people know the time has come to fight! 

^BEFORE THE EARTH BEGINS TO SHAKE AGAIN!" 

Zapata finds his way to Josefa through enemy lines. 

I SOON, MY BEIOVED, 1 Will lOSE YOU TO THE FIGHTING!" "YOUR BROTHER TOOK THEIR IAND...AND THEIR WIVES!" 

li 

The clouds of battle hang over Josefa's happiness. An angry Zapata learns of his brother's betrayal. 

ERE'S NO LIKE !Iq^ century-fox BUSINE^

THe ROARING SA6A 

OF Mexico's TlêR OM 

? 

^m^ 

Storring 

MARION 6RAM0O 

Produced by Directed by Written by 

DMyLFJNUCKELWKAZAN-JOHNSIEINBECK 

There's No Business Like ^^ Business! 

CENTURY-R3X

Text of Loew's Inc. 

Consent Decree 

The plaintiff having filed its petition herein 

on July 29, 1938, and its amended and supplemental 

complaint on November 14, 1940: 

the defendants having filed their answers to 

such complaint, denying the substantive allegations 

thereof: the Court after trial having 

entered a decree herein, dated December 

31, 1946, as modified by order entered 

February 11, 1947: the plaintiff and the defendants 

having appealed from such deci'ee; 

the Supreme Court of the United States having 

in part affirmed and in part reversed 

such decree, and having remanded this cause 

to this Court for further proceedings in conformity 

with its opinion dated May 3, 1948: this 

Court having, on June 25, 1948, by order made 

the mandate and decree of the Supreme Court 

the order and judgment of this Court: and this 

Court having considered the proposals of the 

parties, having duly received additional evidence 

and heard further arguments after 

entry of the consent decree against the RKO 

defendants, and having rendered its opinion 

on July 25, 1949, and having filed its findings 

of fact and conclusions of law in accordance 

with said opinion, and by a judgment of February 

8. 1950 liaving amended its judgment 

of December 31, 1946, and said amended 

judgment having provided for the submission 

of plans of divorcement and divestiture: an 

appeal having been taken from said amended 

judgment to the Supreme Court which affirmed 

said judgment on June 29, 1950: and 

The defendant Loew's Incorporated (hereinafter 

sometimes referred to as Loew's) having 

consented to the entry of this judgment 

without admission by it in respect to any issues 

or matters in this cause open on remand, 

and the Court having considered the 

matter. 

Now, therefore, upon consent of the parties 

hereto with respect to the issues as to which 

action was suspended or reserved by the 

court. 

It is hereby Ordered, Adjudged and Decreed 

as follows: 

The complaint is dismissed as to all claims 

made against Loew's Incorporated based upon 

its acts as a producer of motion pictures, 

whether individually or in conjunction with 

others. 

II. 

The defendant-distributor Loew's Incorporated, 

its officers, agents, servants and employes 

and its subsidiaries and any successor 

in interest are each hereby enjoined: 

1. From granting any license in which 

minimum prices for admission to a theatre 

are fixed by the parties, either in writing or 

through a committee, or through arbitration, 

or upon the happening of any event or in 

any manner or by any means. 

2. From agreeing with any exhibitors or 

distributors to maintain a system of clearances; 

the term "clearances" as used herein 

meaning the period of time stipulated in license 

contracts which must elapse between 

runs of the same feature within a particular 

area or in specified theatres. 

3. Fi-om granting any clearance between 

theatres not in substantial competition. 

with a theatre affiliated with a defendant' 

or with a theatre comprising a part of a theatre 

circuit formed as a result of divorcements 

provided for in judgments entered in 

this cause. Tlie term "franchise" as used 

herein means a licensing agreement or series 

of licensing agreements, entered into as a 

part of the same transaction, in effect for 

more than one motion picture season and covering 

the exhibition of pictures released by 

one distributor during the entire period of 

agreement. 

6. From making or further performing any 

formula deal or master agreement to which 

it is a party. The term "formula deal" as 

used herein means a licensing agreement with 

a circuit of theatres in which the license fee 

of a given feature is measured for the theatres 

covered by the agreement by a specified 

percentage of the feature's national gross. 

The term "master agreement" means a licensing 

agreement, also known as a "blanket 

deal," covering the exhibition of features in 

a number of theatres usually comprising a 

circuit. 

7. From performing or entering into any license 

in which the right to exhibit one feature 

is conditioned upon the licensee's taking 

one or more other features. To the extent 

that any of the features have not been 

trade shown prior to the granting of the license 

for more than a single feature, the 

licensee shall be given by the licensor the 

right to reject twenty per cent (20^ i of such 

features not trade shown prior to the granting 

of the license, such right of rejection to 

be exercised in the order of release within 

ten (10) days after there has been an opportunity 

afforded to the licensee to inspect 

the feature. 

8. From licensing any feature for exhibition 

upon any run in any theatre in any other 

manner than that each license shall be offered 

and taken theatre by theatre, solely 

upon the merits and without discrimination 

in favor of affiliated theatres, circuit theatres 

or others. 

III. 

The defendant Loew's Incorporated, its theatre 

subsidiaries in which it has more than 

a 507b interest, its successors, its officers, 

agents, servants and employes are hereby enjoined: 

1. From performing or enforcing agreements, 

if any, described in paragraphs 5 and 

6 of the foregoing Section II hereof to which 

it may be a party. 

2. From making or continuing to perform 

pooling agreements whereby given theatres 

of two or more exhibitors normally in competition 

are operated as a unit or whereby the 

business policies of such exhibitors are col- 

1 As used in this judgment the term defendant or 

defendants means the defendants or any of them 

in Equity Cause No. 87-273. 

2 For the purpose of this paragroph 7, divorcement 

shall not be deemed incomplete by reason of any 

oction or conduct under or pursuant to Paragraphs 

C and D of Section V, or either of them. 

3 Divestiture under the terms of this paragraph 7 

shall be deemed to mean the disposition of the interest 

of Loew's and the New Theatre Company 4. From granting or enforcing any clearance 

(re- 

against theatres in substantial competition 

ferred to in Section V B) in the theatres referred 

with the theatre receiving the license 

for exhibition in excess of what is reasonably 

to in Section IV other than theatres which Loew's 

or the New Theatre Company may in the future be 

required to dispose of thereunder (os distinguished 

necessary to protect the licensee in the run from those presently required to be disposed of) and 

granted. Whenever any clearance provision other than the theatres referred to in parapraphs 6 

and 7 of Section IV. 

IS attacked as not legal under the provisions 

of this judgment, the burden shall be upon 

the distributor to sustain the legality thereof. 3a As used in this judgment, the word "theatre" 

means a "motion picture theatre in the United 

5. From further performing any existing 

States," ond the phrase "wholly owned theatre" 

franchise to which it is a party and from means c theatre in which Loew's or the New Theatre 

making any franchises in the future, except Company, or Loew's or the New Theotre Company 

together with persons 

for the purpose of enabling an independent 

who are solely investors, own 

a beneficial interest of 95% or more in the fee or 

exhibitor to operate a theatre in competition lease thereof. 

lectively determined by a joint committee or 

by one of the exhibitors or whereby profits 

of the "pooled" theatres are divided among 

the owners according to prearranged percentages. 

3. From making or continuing to perform 

agreements that the parties may not acquire 

other theatres in a competitive area where a 

pool operates without first offering them for 

inclusion in the pool. 

4. From making or continuing leases of 

theatres under wliich it leases any of its 

theatres to another defendant or to an independent 

operating a theatre in the same competitive 

area in return for a share of the 

profits. 

5. (a) From continuing to own or acquiring 

any beneficial interest in any theatre, 

whether in fee or shares of stock or otherwise, 

in conjunction with another defendant, 

or any company formed as a result of divorcements 

provided for in judgments entered 

in this cause. 

(bi From acquiring or continuing to own 

any beneficial interest in any motion picture 

theatre in conjunction with an actual or potential 

independent exhibitor. Loew's shall 

not, after February 29, 1952, hold any interest 

in theatres in conjunction with United Ai-tists 

Theatre Circuit Inc. 

(c) Prom making er enforcing any agreement 

which restricts the right of any other 

exhibitor to acquire a motion picture theatre. 

6. From operating, booking, or buying features 

for any of its theatres through any 

agent who is known by it to be also acting in 

such manner for any other exhibitor, independent 

or affiliate. 

7. Fi-om acquiring a beneficial interest in 

any theatre provided that: 

(ai Until the divorcement2 and divestitures 

provisions of this judgment have been carried 

out, beneficial interests in theatres may 

be acquired: 

(i) As a substantially equivalent replacement 

for and in the immediate neighborhood 

of wholly owned theatres3a held or acquired 

in conformity with this judgment which may 

be lost through physical destruction or conversion 

to non-theatrical purposes: 

(ii) In renewing leases covering any wholly 

owned theatre held or acquired in conformity 

with this judgment or in acquiring an additional 

interest in any such theatre under 

lease: 

(iii) As a substantially equivalent replacement 

for any wholly owned theatre held or 

acquired in conformity with this judgment 

which has been lost through inability to obtain 

a renewal of the lease thereof upon reasonable 

terms, if Loew's or the New Theatre 

Company shall show to the satisfaction of the 

Court, and the Court shall first find, that 

such acquisition will not unduly restrain competition. 

"(b) After the divorcement and divestiture 

provisions of this judgment have been carried 

out, the New Theatre Company may acquire 

a beneficial interest in any theatre only in 

the situations covered by paragraphs (i) and 

(ii) of the preceding subsection (a) unless 

the New Theatre Company shall show to the 

satisfaction of the Court, and the Court shall 

first find, that the acquisition will not unduly 

restrain competition. 

IV. 

1. For the purpose of promoting substantial 

motion picture theatre operating competition 

in the communities hereinafter listed, 

Loew's or the New Theatre Company shall 

dispose of all its interests in one-half of the 

following motion picture theatres within one 

year from the date hereof and in all of the 

following motion picture theatres within two 

years from the date hereof (except as otherwise 

provided herein), and each such disposi- 

BOXOFFICE February 2, 1952 15

" 

tion shall be to a party or parties not defendants 

in Equity Cause 87-273 or owned or controlled 

by or affiliated with defendants therein 

or their successors: 

Baltimore, Maryland 

Loew's shall, at its option, divest itself of 

the Parkway or be subjected to a product 

limitation as provided for in footnote 44 (except 

substitute "exhibition on the availability 

afforded the Parkway" for "first run exhibition"), 

if, during a period of five years from 

the date of this judgment, an independents 

operator of a theatre in Baltimore, having a 

theatre suitable for operation on the availability 

afforded the Parkway, is not afforded 

a reasonable opportunity to procure films for 

such theatre on the availability afforded the 

Parkway if he so desires. If the parties disagree 

as to whether this condition has occurred, 

the matter may be presented to the 

Court for its determination. In that event, 

there shall be no burden of proof on either 

party, nor shall Loew's be excused from making 

this election because the condition may 

not exist at the time the matter is presented 

to or heard by the Court. In the event the 

condition is found to have occurred ani 

Loew's chooses the product limitation, the 

five year period of such limitation shall run 

from the time Loew's shall have notified the 

Court, the Attorney General, and the Independent 

operator of its election, which shall 

be made within thirty days after the Court's 

ruling. 

Boston, Massachusetts 

Fine Arts, by lease or otherwise if someone 

desires to use it for motion picture purposes. 

Preference shall be given reasonable offers 

for motion picture purposes for one year from 

t'he date of this judgment. Thereafter the 

Fine Arts may be disposed of by lease or 

otherwi.se for any purpose. 

The State shall, at the option of Loew's 

be divested or be subjected to a product limitation 

as provided for in footnote 4. if, during 

a period of five years from the date of 

this judgment, an independent operator of a 

theatre in the Back Bay area of Boston, having 

a theatre suitable for first run operation,6 

is not afforded a reasonable opportunity to 

procure films for such theatre on a first run 

basis if he so desires. If the parties disagree 

as to whethei- this condition has occurred, the 

matter may be presented to the Court for its 

determination. In that event, there shall be 

no burden of proof on either party, nor shall 

Loew's be excused from making this election 

because the condition may not exist at the 

time the matter is presented to or heard by 

the Court. In the event the condition is 

found to have occurred and Loew's chooses 

the product limitation, the five year period 

of such limitation shall run from the time 

Loew's shall have notified the Court, the Attorney 

General, and the independent operator 

of its election which shall be made within 

thirty days after the Court's ruling. 

Bridgeport, Connecticut 

Lyric to a pm-chaser who will represent that 

he proposes to operate such theatre on a first 

run policy. Such representation shall be 

made by an affidavit executed by the purchaser, 

which shall be filed with the Court 

and Attorney General and which affidavit 

shall include a statement that it is so to be 

filed. 


an additional theatre in Bridgeport or be 

subjected to a product limitation as provided 

for in footnote 4, if, during a period of five 

years from the date of this judgment, an 

independent operator of a theatre in Bridgeport, 

having a theatre suitable for first run 

operation, is not afforded a reasonable opportunity 

tai procure films for such theatre on a 

first run basis if he so desires. If the parties 

disagree as to whether this condition has occurred, 








condition is found to have occurred and 




Court, the Attorney General, and the independent 

operator of its election, which shall 


ruling. 

Buffalo, New York 

Elmwood or Kensington. 

So long as the Elmwood is retained, the 

Elmwood shall, at the option of Loew's. be 

divested or be subjected to a product limitation 

as provided for in footnote 4 (except 

substitute "second run" for "first run"), if, 

during a period of five years from the date of 


theatre in tlie competitive area in which the 

Elmwood is located, havmg a theatre suitable 

for second run operation, is not afforded a 

reasonable opportunity to procure films for 

such theatre on a second run basis if he so 

desires. If the parties disagree as to whether 

this condition has occurred, the matter may 

be presented to the Court for its determination. 

In that event, there shall be no burden 

of proof on either party, nor shall Loew's be 

excused from making this election because 

the condition may not exist at the time the 

matter is presented to or heard by the Court. 

In the event the condition is found to have 

occurred and Loew's chooses the product limitation, 

the five year period of such limitation 

shall run from the time Loew's shall have 

notified the Court, the Attorney General, and 

the independent operator of its election, 

which shall be made within thirty days after 

the Court's ruling. 

So long as the Kensington is retained, the 

Kensington shall, at the option of Loew's 




during a period of five year from the date of 


theatre in the competitive area in which the 

Kensington is located, having a theatre suitable 

for second run operation, is not afforded 


such theatre on a second run basis if he so 



4 For a period of five years, Loew's shall not license: 

(o) More than 60% of the feature films Feleased 

by the major distributors for first run exhibition in 

ony fiscal yeor, except as to pictures for which competitors 

who have hod an opportunity to request 

licenses have net made an offer or have made an 

insubstantial offer; and 

(b) More than 48 feature films from among the 80 

pictures constituting the oggregate of the 10 pictures 

releosed by each of the mojor distributors respectively, 

for first run exhibition in any fiscol year, 

which ore allocated by the respective distributor to 

Its highest selling brocket or brackets, except as to 

pictures for which competitors who hove had on 

opportunity to request licenses hove not mode on 

offer or have mode an insubstontiol offer. 

5 As used in this judgment, the term "independent 

"independently" refers to any theatre not affiliated 

r 

'ith any of the defendants in Equity Cause No. 

6 As used in this judgment, "first run" means first 

run of the eight distributor defendants in Equity 

Cause No. 37-273; thot is the first run exhibition 

of films released by some or all of said defendants. 

7 There may be shown ot o third theatre operoted 

by Loew's, films for which o competitor who has had 

on opportunity to request licenses therefor on first 

run has not made on offer or has made an insubstantial 

offer for such run, and the showing of such 

films at such third theatre shall not be deemed the 

playing of films on first run as used in this paragraph, 

provided, however, that upon the sole determination 

by the Attorney General or the Assistant 

Attorney General in chorge of the Antitrust Division 

that o competing first run theatre will be adversely 

affected by the first run showing of such films at 

such third theatre, Loew's shall cease the showing 

of any films first run at such third theatre within 

thirty days after receipt by Loew's of notive by the 

Attorney General or the Assistant Attorney Genera) 

of his determination. 



of proof on either party, nor shall Loew's 

be excused from making this election because 








the independent operator of its election, which 

shall be made within thirty days after the 

Court's ruling. 

Cleveland, Ohio 

One of the following theatres; State or 

Stillman or Ohio or Park or Granada. If the 

Ohio or Park or Granada shall be divested, 

Loew's shall divest itself of an additional theatre 

in Cleveland unless, in each year during 

a period of five year from the date of divestiture 

of the Ohio or Park or Granada, (1) an 

independent theatre regularly plays first run 

for at least nine months of the year, or (2) 

two independent theatres regularly play first 

run for the greater part of the year. If the 

parties disagree as to whether this condition 

has occurred, the matter may be presented 

to the Court for its determination, in which 

event the burden of proof shall be on Loew's. 

Loew's shall divest itself of an additional 

theatre in Cleveland if. at any time during 

a period of five years from the date of this 

judgment, more than three Loew's theatres 

play first run; and on the sole determination 

by the Attorney General or the Assistant Attorney 

General in charge of the Antitrust 

Division, after consultation with Loew's, that 

a competing independent first run theatre in 

Cleveland is adversely affected by the first 

run showing of feature films at more than 

two Loew's theatres in Cleveland, Loew's 

shall divest itself of an additional theatre in 

Cleveland, if, after thirty days after the receipt 

by Loew's of the notice by the Attorney 

General or the Assistant A.ttorney General 

of his determination Loew's shall operate 

more than two theatres first run, subject, 

however, to the provisions of footnote 7.7 

The Granada shall, at the option of Loew's, 


as provided for In footnote 4 (except 



this judgment, an independent operator of 

a theatre on the 'West Side of Cleveland, 

having a theatre suitable for second run operation, 

is not afforded a reasonable opportunity 

to procure films for such theatre on a 

second run basis if he so desires. If the 



to the Court for its determination. In that 

event, there shall be no burden of proof on 

either party, nor shall Loew's be excused 

from making this election because the condition 

may not exist at the time the matter 

is presented to or heard by the Court. In 

the event the condition is found to have occurred 

and Loew's chooses the product limitation, 



notified the Court, the Attorney General, 

and the independent operator of its election 

which shaU be made within thirty days after 


The Park shall, at the option of Loew's, be 





this judgment, an Independent operator of a 

theatre on the East Side of Cleveland, having 

a theatre suitable for second run operation, 


procure films for such theatre on a second 

run basis if he so desires. If the parties disagree 








16 BOXOFFICE February 2, 1952

: 



Loew's chooses the product limitation, the five 

year period of such limitation shall run from 

the time Loew's shall have notified the Court, 

the Attorney General and the independent 

operator of its election which shall be made 

within thirty days after the Court's ruling. 

Columbus, Ohio 


the Ohio or Broad or be subjected to a product 

limitation as provided for in footnote 8.8 

if, during a period of three years from the 

date of this judgment, an independent operator 

nf a theatre in Columbus, having a theatre 

suitable for first run operation, is not 

afforded a reasonable opportunity to procure 

films for such theatre on a first run basis if 

he so desires. If the parties disagree as to 

whether this condition has occurred, the matter 

may be presented to the Court for its 


no burden of proof en either party, nor .shall 












£vansville, Indiana 

Victory or Majestic if, in any year during 


judgment, an independent theatre does not 

regularly play first run for the greater part 

of the year. If the parties disagree as to 



determination, in which event the burden of 

proof shall be on Loew's. 

Hartford, Connecticut 


the Poll or the Palace or be subjected to a 

product limitation as provided for in footnote 

8 (except substitute "Hartford" for "Columbus"), 

if, during a period of three years from 

the date of this judgment, an independent 

operator of a theatre in Hartford, having a 

theatre suitable for first run operation, is not, 

in the opinion of the Attorney General or 

the Assistant Attorney General in charge of 

the Antitrust Division, afforded a reasonable 

opportunity to procure films for such theatre 

on a first run basis if he so desires. In the 

event the Attorney General or the Assistant 

Attorney General finds that the condition has 



shall run from the time Loew's shall 

have notified the Court, the Attorney General, 

and the independent operator of its election, 

which shall be made within thirty days 

after Loew's has been notified of such finding. 

Meriden, Connecticut 

PoU. 

The Palace shall, at the option of Loew's, 


as provided for in footnote 4, if, in any 

year during a period of five years from the 

date of this judgment, an independent theatre 

does not regularly play first run for the 

greater part of the year. If the parties disagree 



Court for its determination, in which event 

the burden of proof shall be on Loew's. In 









The Palace shall, at the option of Loew's, 


as provided for in footnote 4, if, during 

a period of five years from the date of 


theatre in Meriden, having a theatre suitable 

for first run operation, is not afforded a reasonable 

opportunity to procure films for such 

theatre on a first run basis if he so desires. 

If the parties disagree a,s to whether this 

condition has occurred, the matter may be 

presented to the Court for its determination. 

In that event, there shall be no burden of 

proof on either party, nor shall Loew's be 

excused from making this election becau.se the 

condition may not exist at the time the matter 

is presented to or heard by the Court. 



the five year peniod of such limitation 



the independent operator of its election which 



Mt. Vernon, New York 

Mt. Vernon in Mt. Vernon, New York, or 

the New Rochelle in New Rochelle, New York, 

or the State in White Plains, New York, or 

the Yonkers, in Yonkers, New York. 

So long as the Mt. Vernon is retained, the 

Mt. Vernon shall, at the option of Loew's, be 

divested or be subjected to a product hmitation 

as provided for in footnote 8 (except substitute 

"Mt. Vernon" for Columbus"), if, 

during a period of three years from the date 

of this judgment, an independent operator 

of a theatre in Mt. Vernon, having a theatre 

suitable for first run operation, is not afforded 

a reasonable opportunity to procure 

films for such theatre on a first run basis if 

he so desires. If the parties disagree as to 


may be presented to the Court for its determination. 

In that event, there shall be 






found to have occurred and Loew's choo.ses 







New Haven, Connecticut 

Poll or Bijou or College. 

New Rochelle, New Yorli 

See provisions relating to Mt. Vernon, New 

York. So long as the New Rochelle is retained, 

the New Rochelle shall, at the option 

of Loew's, be divested or be subjected to a 

product hmitation as provided for in footnote 

8 (except substitute "New Rochelle" for "Co- 

8 I. For a period of three years, Loew's shall not 

license in Columbus for run first exhibition: 

(o) From any distributor from whom the independent 

operator hereinabove referred to desires to license 

feotures, more than the difference arrived at by 

subtracting the number of features of soid distributor 

licensed to said independent during the fiscal 

yeor preceding the time the limitation is imposed from 

the number of features released by said distributor 

during eoch of the succeeding fiscal years, except 

OS to pictures for which such independent operotor 

after having hod an opportunity to request licenses 

has not made on offer or has made an insubstantial 

offer. The some limitation shall apply as to feotures 

of such distributors in the highest selling brocket 

or brockets; and 

(b) With respect to the major distributors whose 

product has been exhibited first run at the Loew's 

theatres in Columbus during the fiscal year preceding 

the time the limitotion is imposed, more than twothirds 

of the feature films of such distributors, nor 

more than two-thirds of the number of feoture films 

of such major distributors from among the pictures 

constituting the oggregote of the ten pictures released 

by each of such major distributors, respectively, 

for first run exhibition in any fiscal year, which 

are ollocoted by the respective distributors to its 

highest selling bracket or brackets, except as to pictures 

for which competitors who hove had on opportunity 

to request licenses hove not made on offer 

or hove mode an insubstantiol offer. 

II. Thereafter, for a period of two years, the product 

limitotion set forth in footnote 4 shall apply. 

lumbus"), if, during a period of three years 

from the date of this judgment, an independent 

operator of a theatre in New Rochelle, 

having a theatre suitable for first run operation, 


to procure films for such theatre on a first 

run basis it he so desires. If the parties disagree 










Loew's chooses the product limitation, the five 

year period of such limitation shall run from 

the time Loew's shall have notified the Court, 

the Attorney General, and the independent 



New York, New York 

Bronx 


the Paradi.se or be subjected to a product limitation 


substitute "first borough run" for "first run"), 

if, during a period of five years from the date 

of this judgment, an independent operator of 

a theatre in the Bronx, having a theatre 

suitable for first borough run operation, is 

not afforded a rea.sonable opportunity to procure 

films for such theatre on a first borough 




Com-t for its determination. In that event, 






condition is found to have occurred and Loew's 

chooses the product limitation, the five year 

period of such limitation shall run from the 

time Loew's shall have notified the Court, the 

Attorney General, and the independent operator 

of its election which shall be made 

wîthin thirty days after the Court's ruling. 

National or Victory. 

If the Victory is disposed of, it shall be 

sold to a purchaser who will represent that 

he proposes to operate such theatre on a first 

neighborhood run policy. Such representation 

shall be made by an affidavit executed 

by the purchaser, which shall be filed with 

the Court and the Attorney General and 

which affidavit shall include a statement that 

it is so to be filed. 

The Boulevard shall, at the option of 

Loew's, be divested or be subjected to a product 

limitation as provided for in footnote 4 

(except substitute "first neighborhood run" 

for "first run"), if, during a period of five 

years from the date of this judgment, an 

independent operator of a theatre in the zone 

in the Bronx in which the Boulevard is located, 

having a theatre suitable for first 

neighborhood run operation, is not afforded 


such theatre on a first neighborhood run 



the matter may be presented to the Court 

for its determination. In that event, there 

shall be no burden of proof on either party, 

nor shall Loew's be excused from making this 

election because the condition may not exist 

at the time the matter is presented to or 

heard by the Court. In the event the condition 

is found to have occurred and Loew's 



time Loew's shall have notified the Court, 




Burland. 

The American shall, at the option of 



BOXOFFICE February 2, 1952 

17

: 


for "fii-st run" and "the zone in the Bronx 

in which the American is located" for "Columbus"), 

if, during a period of three years 

from the date of tliis judgment, an independent 

operator of a theatre in the zone in the 

Bronx in which the American is located, having 

a theatre suitable for first neighborhood 

run operation, is not afforded a reasonable 


on a first neighborhood run basis if he so 










occurred and Loew's chooses the product 

limitation, the five year period of such limitation 



and the independent operator of its 

election which shall be made within thirty 

days after the Court's ruling. 

Tlie Post Road shall, at the option of 




for "''first run"), if, during a period of five 

years from the date of this judgment, an independent 

operator of a theatre in the zone 

in the Bronx in which the Post Road is located, 




such theatre on a first neighborhood run basis 

if he so desire. If the parties disagree as to 










the product limitation, the five year period of 

such limitation shall run from the time Loew's 

shall have notified the Court, the Attorney 

General, and the independent operator of its 



Fairmont or Burnside. 

So long as the Fairmont is retained, Loew's 

shall, at its option, divest itself of the Fairmont 

or be subjected to a product limitation 


"first neighborhood run" for "first run"), 

if, during a period of five years from the date 


a theatre in the zone in the Bronx in which 

the Fairmont is located, having a theatre 

suitable for first neighborhood run operation, 


procure films for such theatre on a fu-st 

neighborhood run basis if he so desires. If 

the parties disagree as to whether this condition 


to the Court for its determination. In 

that event, there shall be no burden of pi'oof, 

on either party, nor shall Loew's be excused 


may not exist at the time the matter is 

presented to or heard by the Court. In the 

event the condition is found to have occurred 

and Loew's chooses the product limitation, the 




operator of its election which shall 


ruling. 

So long as the Burnside is retained, the 

Burnside shall, at the option of Loew's, be 



"fir.st neigliborhood run" for "first 

run" and "the zone in the Bronx in which the 

Burnside is located" tor "Columbus"), if, during 

a period of three years from the date of 


theatre in the zone in the Bronx in which 

the Burnside is located, having a theatre suitable 

for first neighborhood run operation, is 

not afforded a reasonable opportunity to procure 

films for such theatre on a first neighborhood 

run basis if he so desires. If the 


has occurred, the matter may be presented to 

the Court for its determination. In that 


either party, nor shall Loew's be excused from 

making this election because the condition 

may not exist at the time the matter is presented 

to or heard by the Court. In the 



ths five year period of such limitation shall 

run from the time Loew's shall have notified 

the Com't, the Attorney General, and the independent 



ruling. 


the Elsmere or be subjected to a product limitation 


substitute "second neighborhood run" for 

"first run"), if, during a period of five years 


operator of a theatre in the zone in the Bronx 

in which the Elsmere is located, having a theatre 

suitable for second neighborhood run operation, 


to procure films for such theatre on a 

second neighborhood run basis if he so desires. 

If the parties disagree as to whether 


be presented to the Coiu't for its determination. 



excu.ssd from making this election because 











The 167th Street shall, at the option of 




for "first run"), if, in any year during a 

period of five years from the date of this 

judgment, an independent operator of a theatre 

in the zone in the Bronx in which the 

167th Street is located does not regularly 

play first neighborhood run for the greater 

part of the year. If the parties disagree as 

to whether this condition has occurred, the 



proof shall be on Loew's. In the event the 

condition is found to have occurred and Loew's 



time an independent operator of a theatre 

in the zone in the Bronx in which the 167th 

Street is located, having a theatre suitable 

for first neighborhood rim operation, indicates 

to the Attornsy General and to Loew's 

that he desires to operate such theatre on a 

first neighborhood run basis. 

The Grand shall, at the option of Loew's 



substitute "first neighborhood run" for "first 

run" and "the zone in the Bronx in which the 

Grand is located" for "Columbus"), if, during 

a period of three years from the date of this 


in the zone in the Bronx in which the 

Grand is located, having a theatre suitable 

for first neighborhood run operation, is not 













Loew's choo.ses the product limitation, the 






ruling. 

Boston Road. 

Brooklyn 

The Metropolitan shall, at the option of 



(except substitute "first borough run" for 


from the date of this judgment provided, 

however, if the Pitkin is not sold within 

one year from the date of the 

judgment and thereafter during a period 

of three years an independent operator of a 

theatre in Brooklyn having a theatre suitable 

for first run operation is not afforded a 

reasonable opportunity to procure film for 

such theatre on a first borough run basis, 

if he so desires, then the Metropolitan shall 

at the option of Loew's be divested or be 


for in footnote 8 (except substitute "first 

borough run" for "first run" and "Brooklyn" 

for "Columbus." If the parties disagree as to 

whether this condition has occm-red, the 


determination In that event, there shall be 





the Court. In the event the condition is found 

to have occurred and Loew's chooses the product 

limitation, the five year period of such 

hmitation shall run from the time Loew's 

shall have notified the Court, the Attorney 

General, and the independent operator of its 


days after the Court ruling. 

Palace and Melba. 

The Kings shall, at the option of Loew's, 



.substitute "exhibition on the availability afforded 

the Kings" for "first run exhibition"), 

if, during a period of five years from the 


of a theatre in the zone in Brooklyn in 

which the Kings is located, having a theatre 

suitable for operation on the availability afforded 

the Kings, is not afforded a reasonable 


on the availability afforded the Kings if he 

so desires. If the parties disagree as to 

whether tiiis condition has occurred, the matter 


In that event, there shall be no 

burden of proof on either party, nor shall 












Loew's shall offer the Pitkin for sale for a 

period of one year and shall sell such theatre 

if a reasonable offer therefor is made. If 

the parties disagree as to whether a reasonable 

offer for the Pitkin has been made, the 

matter shall either be arbitrated or presented 

to the Court for its determination. If the 

matter is submitted for arbitration, the cost 

of such arbitration shall be borne by Loew's. 

In the event the matter is presented to the 

Court, the burden of proof shall be on Loew's. 

In the event the Pitkin is not sold within a 

year Loew's shall dispose of two of the following 

theatres: Woodside, Coney Island, and 

Prospect. 

One (1) of the following four (4) theatres: 

18 

BOXOFFICE :: February 2, 1952

Premier or Alpine or Gates or Broadway. 

So long as the Premier is retained, the 

Premier shall, at the option of Loew's, be divested 



"first neighborhood run" for "first run"), 



of a theatre in the zone in Brooklyn 

in which the Premier is located, having a 

theatre suitable for first neighborhood run 


to procure films for such theatre 








the condition may not e.xist at the time the 










So long as the Alpine is retained, Loew's 

shall, at its option, divest itself of the Alpine 

or be subjected to a product limitation as provided 

for in footnote 8 (except substitute 

"first neighborhood run" for "first run" and 

"the zone in Brooklyn in which the Alpine is 

located" for "Columbus"), if, during a period 

of three years from the date of this judgment, 

an independent operator of a theatre in the 

zone in Brooklyn in which the Alpine is located, 


neighborhood run operation, is not afforded a 

reasonable opportumty to procure films for 







nor shall Loew's be excused from making this 








the Attorney General, and the indepvendent 



So long as the Gates is retained, the Gates 

shall, at the option of Loew's be divested or 

be subjected to a product limitation as provided 


"first neighborhood run" for "first run" and 

"the zone in Brooklyn in which the Gates 

is located" for "Columbus"), if, during a period 

of three years from the date of this 


in th3 zone in Brooklyn in which the 

Gates is located, havmg a theatre suitable 











not exist at the time the matter is pre.sented 





from the time Lo;w's shall have notified the 


operator of its election w'hich shall 


ruling. 

So long as the Broadway is retained, the 

Broadway shall, at the option of Loew's, be 



substitute "fii-st neighborhood run" for "first 

run" and "the zone in Brooklyn in which 

the Broadway is located" for "Columbus"), if, 



of a theatre in the zone in Brooklyn in which 

the Broadway is located, having a theatre 



procure films for such theatre on a first 

neighborhood run basis if he .so desires. If 




that event, there shall be no burden of proof 



may not exist at the time the matter is 

presented to or heard by the Court. In the 



the five year period of such limitation shall 


the Court, the Attorney General, and the independent 

operator of its election which 




the Bayridge or be subjected to a product 

limitation as provided for in footnote 8 (except 

substitute "second neighborhood run" 

for "first run" and "the zone in Brooklyn in 

which the Bayridge 'is located" for "Columbus"), 

if, during a period three years from 


operator of a theatre in the zone in Brooklyn 

in which the Bayridge is located, having a 

theatre suitable for second neighborhood run 



on a second neighborhood run basis if he so 








matter is pre.sented to or heard by the Court. 









The Warwick shall, at the option of Loew's, 



substitute "exhibition on the availability afforded 

the Warwick" for "first run exhibition"), 

if, during a period of five years from 


operator of a theatre in the zone in Brooklyn 

in which the Warwick is located, having a 

theatre suitable for operation on the availability 

afforded the Warwick, is not afforded 


such theatre on the availability afforded the 

Warwick if he so desires. If the parties disagree 


the matter may be pre.sented to the 










from the time Loew's .shall have notified the 




ruling. 

So long as the Coney Island is retained 

(see provi-sions relating to the Pitkin) the 

Coney Island shall, at the option of Loew's, 

be divested or be subjected to a product 

limitation as provided for in foot- 

note 8 (except substitute "first neighborhood 

run" for "first run" and "the zone in Brooklyn 

in which the Coney I.sland is located" 

for "Columbus"), if, during a period of three 



in Brooklyn in which the Coney Island is located, 







the matter may be presented to the Court for 

its determination. In that event, there shall 

be no burden of proof on either party, nor 

shall Loew's be excused from making this 





choo.ses the product limitation, the five year 

period of such limitation shall ran from the 





The Oriental shall, at the option of Loew's, 




run"), if. in any year during a period of five 


theatre in the zone of Brooklyn in 

which the Oriental is located does not regularly 

play first neighborhood run for the 

greater part of the year. If the parties disagree 

as to whetlier this condition has occurred, 


Court for its determination, in which event 

the burden of proof shall be on Loew's. In the 




run from the time an independent operator 

of a theatre in the zone in Brooklyn in which 

the Oriental is located, having a theatre suitable 

for first neighborliood run operation, 

indicates to the Attorney General and to 

Lo?w's that he desires to operate .such a theatre 

on a first neighborliood run basis. 

Loew's .shall divest itself of the 46th Street 

or the Boro Park, if, in any year during a 

period of five years from the date of this 

judgment, an independent theatre in the 

zone in Brooklyn in which the 46th Street 

and Boro Park are located does not regularly 

play first neighborhood run at least nine 

months a year. If the parties disagree as to 



determination, in which event the burden ot 


Kameo or Bedford. 


the Kameo or Bedford (whichever is retained) 




run"), if, during a period of five years from 

the time the Kameo or Bedford is divested, 


zone in Brooklyn in which the Kameo and 

Bedford are located, having a theatre suitable 


not afforded a reasonable opportunity to 





to the Court for its determination. 


proof on either party, nor shall Lo?w's be excused 

from making this election because the 






.shall run from the time Loew's shall have 




18-A 

'4 

I. 

U.



Loew's shall, at Its option, divest itself of 

tlie Brevort or be subjected to a product limitation 


substitute "second neighborhood run" for 



operator of a theatre in the zone in 

Broolclyn in which the Brevort is located, 

liaving a theatre suitable for second neighborhood 



theatre on a second neighborhood run basis 

if he so desires. If the parties disagree as 

to wliether this condition has occurred, the 

matter may be presented to the Court for 

its determination. In that event, there shall 

be no burden of proof on either party, nor 

shall Loew's be excused from malcing this 











Manhattan: 

The Sheridan shall, at the option of Loew's, 


as provided for in footnote 8 (except 42nd Street. 


run" and "the zone in Manhattan in which 

the Sheridan is located" for "Columbus"), if, 



a theatre in the zone in Manhattan in which 

the Sheridan is located, having a theatre 

suitable for first neigliborhood run operation, 


to procure films for such theatre on a first 

neighborliood run basis if he so desires. If 

















Commodore or Avenue B. 


the Commodore or Avenue B (whichever is 

retained) or be subjected to a product limitation 




the time the Commodore or Avenue B is divested, 

an independent operator of a theatre 

in the zone in Manhattan in which the Commodore 

and Avenue B are located, having a 








In that event, tliere shall be no burden 











shall be made within tliirty days after the 


Delancey or Canal or Apollo. 

In addition, Loew's shall, at its option, divest 

itself of the Delancey or Canal or be 


for in footnote 4 (except .substitute "first 

neighborhood run" for "first run"), if, during 

a period of five years from the time the 

Delancey or Canal or Apollo is divested, an 

independent operator of a theatre in the zone 

in Manhattan in which the Delancey and 

Canal are located, having a theati'e suitable 




run basis if he so desires. If the parties 


the. matter may be presented to the 






to or heard by the Court. In the event 

the condition is found to have occurred and 







ruling. 

The Lexington shall, at the option of 




for "first run" and "the zone in Manhattan 

in which the Lexington is located" for "Columbus"), 



operator of a theatre in the zone in 

Manhattan in which the Lexington is located, 






as to whether this condition has occurred, the 











Loew's shall have notified tlie Court, the Attorney 




Inwood or Dyckman. 

Loewls shall, at its option, divest itself of 

the Inwood or Dyckman (whichever is retained) 





the time the Inwood or Dyckman is divested, 


zone in Manhattan in which the Inwood 

and Dyckman are located, having a theatre 













the event the condition is found to have 

occurred and Loew's chooses the produci limitation, 







Loew's shall dive.st itself of the 175th Street 

or the Rio if (a) after eighteen months from 

the date of this judgment, more than one 

Loew's theatre in the zone in Manhattan in 

which the 175th Street and the Rio are located 

plays first neighborhood run at a time 

when there is not an independently operated 

theatre playing first neighborhood run in 

such zone; or (b) by thirty months from 

the date of this judgment an independently 

operated theatre in the zone in Manhattan 

in which the 175th Street and the Rio are located 

is not regularly playing first neighborhood 

run; or (o in any year during a period 

of three years thereafter, an independent 

theatre does not regularly play first 

neigliborhood run for the greater part of the 

year. If tlie parties disagree as to whether 

any of these conditions has occurred, the 




The Victoria shall, at the option of Loew's, 



substitute "fir.st neighborhood run" for "first 

run" and "the zone in which the Victoria is 

located" for "Columbus"), if, during a period 



in the zone in Manhattan in which 

the Victoria is located, having a theatre suitable 




run basis if he so desires. If the 


has occurred, the matter may be pre.«iented 



either party, nor shall Loew's be excu.sed 

from making this election becau.se the condition 











The 116th Street shall, at the option of 




for "first i-un" and "the zone in Manhattan 

in which the 116th Street is located" for "Columbus"), 



operator of a theatre in the zone in Manhattan 

in which the 116th Street is located, 

having a theatre suitable for first neighborhood 



theatre on a first neighborhood run basis 

if he so desires. If the parties disagree as to 



In that event, there shall b'e 













The Olympia shall, at the option of Loew's, 





18-B BOXOFFICE February 2, 1952

: 


operator of a theatre in the zone in Manhattan 

in which the Olympia is located, having 

a theatre suitable for first neighborhood 

run operation, is not afforded a reasonable opportunity 

















election which shall be made within tlairty 


Lincoln Square. 

The 83rd Street shall, at the option of 




for "first run"i, if, during a period of five 



in Manhattan in which the 83rd Street is 

located, having a theatre suitable for first 









nor shall Loew's be excused from making thi^ 











72nd Street. 

Queens 

The Valencia shall, at the option of Loew's, 



substitute "first borough run" for "fli-st run"), 



of a theatre in Queens, having a theatre 

suitable for first borough run operation, 



borough run basis if he so desires. If the 





either party, nor shall Loew's be excused 












The Triboro shall, at the option of Loew's, 


as provided for in footnote 4 i except 




operator of a theatre in the zone in Queens 

in which the Ti-iboro is located, having a 






this condition has occun-ed, the matter may 






matter is presented to or heard by the 

Court. In the event the condition is found 

to have occurred and Loew's chooses the 

product limitation, the five-year period of 

such limitation shall run from the time 

Loew's shall have notified the Court, the 




Plaza or Prospect (unless the Prospect is 

divested pursuant to the provisions relating 

to the Pitkin or Hillside. 

So long as the Prospect is retained, the 

Prospect shall, at the option of Loew's, be divested 



"first neighborhood run" for "fii'st 

run" and "the zone in Queens in which the 

Pi'ospect is located" for "Columbus"), if, 



of a theatre in the zone in Queens in which 

the Prospect is located, having a theatre suitable 

for first neighborhood run operation, 




















So long as the Plaza is retained, the Plaza 

shall, at the option of Loew's, be divested 

or be subjected to a product limitation as 

provided for in footnote 8 (except substitute 

"fu'st neighborhood run" for "first run" 

and "the zone in Queens in which the Plaza 

is located" for "Columbus"), if, during a period 



in the zone in Queens in which the 

Plaza is located, having a theatre suitable 




run basis if he so desires. If the parties 



Court for its determination. In that e.'ent, 


party, hor shall Loew's be excused from making 











ruling. 

If the Hillside is retained, the Hillside 

shall, at the option of Loew's, be divested or 

be subjected to a product limitation as provided 


"first neighborhood run" for "first run"), if, 

during a period of five years from the date 

of this ju(3gment, an independent operator of 

a theatre in the zone in Queens in which 

the Hillside is located, having a theatre suitable 

for first neighborhood run operation, 




the parties disagree as to whether this contion 



that event there shall be no burden of proof 

on either party, no shall Loew's be excused 












The Willard shall, at the option of Loew's, 




run" and "the zone in Queens in which the 

Willard is located" for "Columbus"), if, during 

a period of three years from the date 


a theatre in the zone in Queens in which the 

Willard is located, having a theatre suitable 












to or heard by the Court. In the 





the Court, the Attorney General, and the 

independent operator of its election which 



North Bergen, New Jersey 

The Embassy shall, at the option of Loew's, 

be divested or be subjected to a product limir 

tation as provided for in footnote 4 (except 

substitute "exhibition on the availability 

afforded the Embassy" for "first run exhibition"), 

if. during a period of five years from 


operator of a theatre in North Bergen, New 

Jersey, West New York, New Jersey, or Union 

City, New Jersey, having a theatre suitable 

for operation on the availability afforded the 

Embassy, is not afforded a reasonable opportunity 

to procure films for such theatre on 

the availability afforded the Embassy if he 

so desires. If the parties disagree as to 












Loew's shall have notified the Court, the 




Norwich, 

Connecticut 

The Poll, at the option of Loew's, be 

divested or be .subjected to a product limitation 

as provided for in footnote 4, if, during 



in Norwich, having a theatre suitable for 

first run operation, is not afforded a reasonable 



If the parties disagree as to whether this condition 

has occurred, the matter may be pre- 

BOXOFFICE :: February 2, 1952 18-C

; 

sented to the Court for its determination. 


proof on either party, nor shall Loew's be 

excused from making- this election because 









which shall be made within thirty days 

after the Court's ruling. 

Union City, New Jersey 

See provisions relating to North Bergen, 

New Jersey. 

Waterbury. 

Poll or Strand. 

Connecticut 

West New York, New Jersey 

See provisions relating to North Bergen, 

New Jersey. 

Wliite Plains, New Yorli 

See provisions relating to Mount "Vernon, 

New York. 

If the State is retained, the State shall, at 

the option of Loew's, be divested or be subjected 

to a product limitation as provided 

for in footnote 8 (except substitute "White 

Flams" for "Columbus" i, if, during a period 

of three years from the date of this judg- • 

inent, an independent operator of a theatre 

in White Plains, having a theatre suitable 

for first run operation, is not afforded a reasonable 



If the parties disagree as to whether this 

condition has occurred, the matter may be 

presented to the Court for its determination. 









shall run from tlie time Loew's shall have 





Worcester, Massaeliusetts 

Poll or Elm Street, if, in any year during 


judgment, an independent theatre does not 

regularly play first run for at least nine 

months of the year. If the parties dLsagree 



for its determination, in which, event the 

burden of proof shall be on Loew's. 


the Poll or Elm Street or be subjected to a 

product limitation as provided for in footnote 

8 (except substitute "Worcester" for "Columbus"), 

if, during a period of three years from 

the date of this Judgment, an independent 

operator of a theatre in Worcester, having 

a theatre suitable for first run operation, is 


films for such theatre on a first run 

















ruling. 

Yonkers, New York 

See provisions relating to Mount Vernon, 

New York. If the Yonkers is retained, the 

Yonkers shall, at the option of Loew's, be 



substitute "Yonkers" for "Columbus"), if, during 

a period of three years from the date 


of a theatre in Yonkers, having a theatre 

suitable for first run operation, is not afforded 


such theatre on a first run basis if he so 






excused from making this election because the 



In the eveijt the condition is found to have 







days after the Court's ruling, 

2. Nothwithstanding the foregoing provision 

of this Section IV, if, within three years 

from the entry of this judgment a product 

limitation has been imposed on Loew's pursuant 

to this judgment, or if in any instance 

the matter of imposing a product limitation 

on Loew's pursuant to this judgment has been 

presented to the Court, then the said three 

year period during which the product limitation 

of footnote 8 may become applicable 

shall be extended for one additional year. 

Nothing herein contained is intendecl to 

change in any respect the contents of footnote 

8. 

3. Loew's represents that is has, subsequent 

to January 1, 1950, disposed of the following: 

Lincoln Square, 42nd Street, Boston Road, 

Burland. 

4. In the case of theatres in the City 

of New York the disposition of which is required 

by this judgment, the transferee shall 

be subject to the approval of the Attorney 

General in any case where such purchaser 

is acquiring more than one such theatre or 

has theretofore acquired any such theati'e. 

5. Wherever, pursuant to the provisions of 

this Section, Loew's is required to divest a 

theatre upon the happening of an event or 

condition herein set forth with re.^pect to 

such theatre, such disposition shall, unless 

otherwise herein provided, be made within 

six months after Loew's is required to make 

such divestiture pursuant to the provisions 

hereof. 

6. As to not to exceed 8 of the theatres 

which Loew's is or may be required to dispose 

of pursuant to the provisions of subsection 

1 of this Section IV of this judgment, 

in the event that Loew's is unable to sell on 

reasonable terms its interest therein, Loew's 

on application to the Court in any such case, 

and with the approval of the Court first 

obtained, may lease or sublease the same to 

a party, not a defendant herein, or owned or 

controlled by or affiliated with a defendant 

herein; on condition, however, that no such 

lease or sublease shall contain any rental provisions 

based upon a share of the profits of 

the theatre covered by the lease or any other 

theatre: and further on condition that Loew's 

shall thereafter sell its interest in any such 

theatre so leased or subleased as soon thereafter 

as it can do so upon reasonable terms, 

and in any event prior to the expiration of 

such lease or sublease. 

7. Any of the theatres which Loew's is 

obligated to dispose of in accordance with 

the provisions of subsection 1 of Section IV 

of this judgment which are held under lease 

may be sublet by Loew's in any case where 

Loew's has used its best efforts to assign the 

lease and to secure a release by its landlord 

from its obligations under such lease in the 

event of an assignment of the lease by Loew's 

and the landlord has been unwilling to agree 

to such a release, on condition that: 

(a) the subtenant is not a defendant in 

Equity Cause No. 87-273 or owned or controlled 

by or affiliated with a defendant 

therein or a successor of any such defendant; 

(b) the sublease shall provide for no greater 

rental than is provide(i for in the master 

lease 

(c) the sublease is for the entire remainder 

of the term, less one day, of the master lease; 

(di the sublease shall not permit Loew's to 

participate in any way in the operation of 

the theatre subleased; 

(ei the sublease may not be forfeited for 

non-payment of rent unless the subtenant is 

in arrears for more than a month's rent and 

has failed to reduce the amount of rental by 

which he is in arrears to a single month 

within 30 days after having been notified so 

to do by Loew's; 

(f) the sublease may not be forfeited for 

failure to keep the premises in repair unless 

the landlord of Loew's has threatened to declare 

a forfeiture of the master lease on account 

of such failure and the subtenant has 

not remedied the default in accordance with 

the requirements of the master lease after 

notification so to do by Loew's; 

(g) Loew's shall not renew or exercise any 

options to renew the master lease; 

(h) in the event of forfeiture of the sublease, 

Loew's shall either assign the lease 

or again sublet the theatre within 60 days 

after such forfeiture; 

the sublease .shall provide that upon the 

(i) 

subtenant securing a lease of the theatre 

property directly from the landlord of Loew's 

and an agreement on the part of such landlord 

to cancel the master lease, or upon 

the purchase by the subtenant of the landlord's 

interest in the said property, the sublease 

and the master lease shall each automatically 

terminate and be of no further 

force or effect from the date of such automatic 

termination. 

V. 

A. For the purpose of effecting a divorcement 

of its theatre interests in the United 

States from its other assets, Loew's Incorporated 

shall, within two years from the entry 

of this judgment, consummate a plan of reorganization 

which will have as its purpose 

and effect the complete divorcement of the 

ownership and control of its theatre assets 

located in the United States from its production 

and distribution assets and shall submit 

a plan therefor to its shareholders 

within one hundred and twenty (120) days 

from the date of this judgment. 

B. Such plan shall provide that within two 

years from the date of this judgment all of 

said theatre assets located in the United 

State, shall be transferred and assigned to 

a new company, hereinafter referred to as 

the New Theatre Company, which shall succeed 

to and receive such assets in exchange 

for all the capital stock of the New Theatre 

Company. 

C. Within three years from the date of 

this judgment Loew's Incorporated shall distribute 

prorata to its stockholders the capital 

stock of the New Theatre Company; provided, 

however, if Loew's shall after two years 

from the date of this judgment show to the 

satisfaction of the Court, and the Court shall 

first find, that it is unable to arrange a 

division of its present funded debt between 

it and the New Theatre Company or to procure 

substantially similar' financing in replacement 

of the present funded debt so as 

to accomplish a division of such debt in a 

manner which will permit such companies to 

do business with a reasonably prudent financial 

position, Loew's Incorporated may retain 

the stock of the New Theatre Company until 

18-D BOXOFFICE February 2, 1952

' 

an, 

1 301 

1 which 

a division or refinancing to accomplish a 

division of its present funded debt in a reasonably 

prudent manner between Loew's Incorporated 

and the New Theatre Company 

ran be arranged, but such division or refinancing 

shall in any event be made no later 

tlian five years from the date of this judgment: 

and Loew's Incorporated shall distribute 

the stock of the New Theatre Company 

prorata among its stockholders within thirty 

days after a division or refinancing of 

Its present funded debt is effectuated. 

D. So long as Loew's Incorporated retains 

the stock of the New Theatre Company it 

may receive monies from the New Theatre 

Company which are to be used for payments 

to the holders of the said funded debt or to 

pay dividends to the stockholders of Loew's 

Incorporated. 

E. The by-laws of the New Theatre Company 

."^hall provide that, until its capital 

stock is distributed to the stockholders of 

Loew's Incorporated as hereinbefore provided 

and for the piu'pose of assuring that Loew's 

Incorporated and the New Theatre Company 

are operated wholly independently of each 

other, one-half of its Board of Directors 

shall consist of an even number of 

directors) shall be approved by the Court 

and subject to its direction. 

VI. 

A. R'om and after the consummation of 

the plan of reorganization required by Section 

V hereof, Loew's Incorporated and the 

Xew Theatre Company shall be operated 

wliolly independently of one another, and 

shall have no common directors, officers, 

agents or employes. Each corporation shall 

thereafter be enjoined from attempting to 

control or influence the business or operating 

policies of the other by any means whatsoever. 

B. Within six months from and after the 

distribution of the common stock of the New 

Theatre Company prorata among the stockholders 

of Loew's Incorporated as provided 

111 the preceding Section of this judgment, 

my officer, director or agent of Loew's Incorporated, 

or any employe who is the beneticial 

owner of as much as one-half of one 

jier cent of the common stock of Loew's Incorporated, 

who is to continue in that capacity 

with such corporation shall la) dispose 

of any stock owned by him in the New Theatre 

Company or (bi deposit with a Trustee 

approved by the Court all of the certificates 

for such stock mider a voting trust agreement 

whereby the Trustee shall possess and 

be entitled to exercise all of the voting rights 

"1 such stock, including the right to execute 

lii'oxies and consents with respect thereto. 

Such voting trust agreement shall thereafter 

remain in force until such certificates are 

disposed of by the owner thereof or by the 

Trustee as hereinafter provided. Upon such 

disposition, such voting trust agreement shall 

automatically terminate and, in the event that 

such stock is not disposed of within a period 

-f one year from the time of the deposit of 

he same with the Trustee, the Trustee shall 

within a period of six months, sell such 

'ck on the best terms procurable by him. 

:rh trust shall be upon such other terms 

conditions, including compensation of the 

"nistee, as shall be approved by the Court. 

.'iiing the period of such voting trust the 

owner of such stock shall be entitled to receive 

all dividends and other distributions 

made on account of the trusteed shares and 

proceeds from the .sale thereof. 

C. Likewise, any officer, director or agent 

of the New Theatre Company, or any employe 

who is the beneficial owner of as much as 

one-half of one per cent of the common 

stock of the New Theatre Company, who is 

to continue in such capacity with such corporation 

shall, within the .six months' period 

referred to in the preceding paragraph, either 

dispose of any stock in Loew's Incorporated 

owned by him or shall deposit the certificates 

for such stock with a Trustee, to be held 

by such Trustee on the same terms and 

conditions as are set forth in such preceding 

paragraph and are applicable to officers, 

directors, agents or employes of Loew's Incorporated. 

D. If an application is made to the Court 

pursuant to the provisions of Paragraph C 

of Section V and such application is granted, 

then, after two years from the date of the 

transfer of the assets to the New Theatre 

Company, no officer or director of the New 

Theatre Company or of Loew's Incorporated 

shall receive, directly or indirectly, any dividends 

on any share of stock of Loew's Incorporated 

in excess of the amount of earnings 

per share of the Company in which 

any such person is an officer or director. 

E. No officer or director of Loew's Incorporated 

and no agent or employe of Loew's 

Incorporated with policy making powers and 

no agent or employe participating in deciding 

to whom pictures shall be licensed (with 

the exception as to employes hereinbefore 

provided) shall have any interest in the business 

or any participation, directly or indirectly, 

in the profits of the New Theatre 

Company, or any interest, directly or indirectly, 

in the business of exhibition of 

motion pictures. 

F. Likewise, no officer, director and no 

agent or employe with policy making powers 

of the New Theatre Company (with the exception 

as to employes hereinbefore provided) 

shall have any interest in the business 

or any participation, directly or indirectly 

in the profits of Loew's Incorporated, 

or any interest, directly or indirectly, in the 

business of production or distribution of motion 

pictures, 

G. The by-laws of the New Theatre Company 

shall provide that a per.son affiliated 

with any other motion picture theatre circuit 

cannot be elected an officer or a director unless 

he has been approved by the Attorney 

General, or the Assistant Attorney General in 

charge of the Antitrust Division, and the 

Court, and that in no event can an officer 

or a director be affiliated with any motion 

picture theatre circuit (other than Loew's 

Incorporated) which has been a defendant 

in an antitrust suit brought by the Government, 

relating to the production, distribution, 

or exhibition of motion pictures. The by-laws 

of Loew's Incorporated shall provide that a 

person who is a director, officer, agent, employe, 

or substantial stockholder of another 

motion picture distribution company cannot 

be elected an officer or a director. 

H. Loew's Incorporated shall not engage 

in the exhibition business, and the New Theatre 

Company shall not engage in the distribution 

business, except that permission to 

Loew's Incorporated to engage in the exhibition 

business or to the New Theatre Company 

to engage in the distribution business 

may be granted by the Court upon notice 

to the Attorney General and upon a showing 

that any such engagement shall not unreasonably 

restrain competition in the distribution 

or exhibition of motion pictures. 

I. Upon the reorganization provided for in 

Section V, Loew's Incorporated shall cause 

the New Theatre Company to file with the 

Court its consent to be bound by and receive 

the benefits of the terms of Sections I, III. 

IV, V, VI, VIII, IX, and X of this judgment 

(in .so far as those Sections are applicable 

to the New Theatre Company), and thereafter 

the New Theatre Company shall be in 

all respects bound by and receive the benefits 

of the terms of .such Sections of this 

judgment. 

VII. 

Nothing contained in this judgment shall 

be construed to limit in any way whatsoever 

the right of Loew's Incorporated during the 

first twelve (12i months from the date hereof 

or until the reorganization provided for in 

Section V shall have been completed, whichever 

shall be earlier, to license or in any way 

to provide for the exhibition of any or all 

of the motion pictures which it may distribute 

9 It IS not intended by the entry o* this judgment 

ogainst defendant Loew's Incorporated or by this 

judgment itself to vacate or effect adjudications 

mode in Equity Cause 87-273 of violations of the 

Sherman Act by sold defendant. 

in such manner and upon such terms and 

subject to such conditions as may be satisfactory 

to it in any theatre in which Loew's 

Incorporated has an interest or may acquire 

an interest pursuant to the terms of this 

judgment, except with respect to theatres 

held in conjunction with United Artists Theatre 

Circuit Inc. 

VIII. 

A. For the purpose of .securing compliance 

with this judgment, and for no other purpose, 

duly authorized representatives of the 

Department of Justice shall, on written request 

of the Attorney General or an A.ssistant 

Attorney General, and on notice to Loew's 

Incorporated, reasonable as to time and subject 

matter, made to such defendant at its 

principal office, and subject to any legally 

recognized privilege (1) be permitted reasonable 

access, during the office hours of such 

defendant, to all books, ledgers, accounts, correspondence, 

memoranda and other records 

and documents in the posse.ssion or under 

the control of such defendant, relating to any 

of the matters contained in this judgment, 

and that during the times that the plaintiff 

shall desire such access, coun.sel for such 

defendant may be pre.sent, and (2) subject 

to the reasonable convenience of such defendant, 

and without restraint or interference 

from it, be permitted to interview its officers 

or employes regarding any such matters, at 

which interviews counsel for the officer or 

employe interviewed and counsel for such 

defendant may be present. 

For the purpose of securing compliance 

with this judgment any defendant, upon 

the written request of the Attorney General, 

or an Assistant Attorney General, shall submit 

.such reports with respect to any of the 

matters contained in this judgment as from 

time to time may be necessary for the purpose 

of enforcement of this judgment. 

B. Information obtained pursuant to the 

provisions of this Section shall not be divulged 

by any representative of the Department of 

Justice to any person other than a duly 

authorized representative of the Department 

of Justice, except in the course of legal proceedings 

to which the United States is a 

party, or as otherwise required by law. 

IX. 

This judgment is rendered and entered in 

lieu of and in substitution for the Decrees of 

this Court dated December 31, 1946, as 

amended, and February 8, 1950.9 Tliis judgment 

shall be of no further force and effect 

and this cau,se shall be restored to the docket 

without prejudice to either party if, prior 

to the expiration of the one hundred and 

twenty (120) day period provided in Section 

V, paragraph A, the proposed divorcement 

of the exhibition business of Loew's 

Incorporated from the production and distribution 

business shall not have been approved 

by the stockholders of Loew's Incorporated 

entitled to vote, Loew's Incorporated 

having represented that it will, prior to June 

6, 1952, submit to its stockholders for approval 

such propo.sed divorcement. 

1. Jurisdiction of this cause is retained 

for the purpose of enabling any of the parties 

to this consent judgment and no others 

to apply to the Court at any time for .such 

orders or direction as may be necessary or 

appropriate for the construction, modification, 

or carrying out of the same and for 

the enforcement of compliance therewith and 

for the punishment of violations thereof, or 

for other or further relief. 

2. For the purpose of any application under 

this judgment the plaintiff and the defendant, 

Loew's Incorporated, hereby waive the 

necessity of convening a court of three judges, 

pursuant to the expediting certificate filed 

herein on June 13, 1945, and agree that any 

application may be determined by any jsdge 

sitting in the United States District Court for 

the Southern District of New York. Any application 

by either party under this judgment 

shall be upon rea-sonable notice to the other. 


he 

'THcft

" 

Court Fails to Rule on Vital Freedom of Screen Principal 

Texan Loses First Round 

In Censorship Challenge 

AUSTIN—The authority of a city to ban 

motion pictures in Texas was upheld Wednesday 

by the Texas court of criminal appeals in 

Austin. 

The ruling was made in sustaining the conviction 

and $200 fine against W. L. Gelling. 

a Marshall. Tex., theatreman, for showing 

"Pinky," a Darryl F. Zanuck film dealing 

with racial problems and depicting interracial 

marriage between a Negro girl and a 

white man, over the objection of Marshall's 

board of censors. 

The film had been termed "objectionable" 

by the city's censorship group which ruled 

that the movie could not be shown in Ceiling's 

theatre. Gelling ignored the ban and 

screened the film, for which he was convicted 

and fined $200. The Motion Picture 

As'n has considered making a test case on 

censorship in this matter. 

The appeal court noted, however, that in 

upholding the conviction, it was ruling only 

on the validity of the city ordinance which 

created the board of censors and not the 

action of the censorship board in objecting 

to the movie itself. 

"The name and character of the movie," 

the court said, "are immaterial, and objections 

lodged against the picture by the board 

of censors are immaterial because it is not 

claimed that they (the censors) abused their 

discretion." 

Gelling appealed the case on the grounds 

that the city ordinance setting up the cen- 

.sorship body was unconstitutional. He also 

argued that movies were entitled to the same 

protection and freedom as the press. 

But the court replied, "We cannot concede 

that the motion picture industry has 

emerged from the business of entertainment 

and become propagators of ideas entitling it 

to freedom of .speech." 

It speculated, however, that the U.S. Supreme 

Court may extend the 14th amendment 

to include motion pictures and thus nationalize 

the industry and remove it from state 

and municipal control. 

"But we are not expecting this until it (the 

Supreme Court) has done .so, and certainly 

will not yield the important function on behalf 

of the state and the municipality until 

we are forced to do so." the court said. 

The opinion, written by Judge Tom L. 

Beauchamp, pointed out that "every girl and 

boy is a product of the community from 

which he comes. And if the citizens of a 

community are divested of all power to surround 

themselves with wholesome entertainment 

and character-building education, 

then their product will go forth weak indeed." 

Drastic British Economy Program 

May Force Revision of U. S. Pact 

NEW YORK—The Anglo-American remittance 

pact will protect the U.S. industry from 

the severe economy progi'am of the British 

Conservative government only until October 

1. That was apparent when Richard Austen 

Butler, chancellor of the exchequer, outlined 

to the House of Commons Tuesday (29) the 

details of a plan to restore the stability of 

sterling by providing for increa.sed exports 

and reduced imports 

The pact was negotiated for two years, but 

contained the clause that either party to it 

could reopen negotiations at the end of the 

first year, or October 1. This the British undoubtedly 

will do. The pact provides for the 

annual remittance of $17,000,000, 33'3 per 

cent of U.S. investment in film production in 

Britain and revenues under the Eady plan 

of income from the sales of theatre tickets 

designed to finance production. The total 

has been estimated at about $23,000,000. 

Butler said bluntly that U.S. film revenues 

were safe for the moment because of the 

pact. He added that a survey would be made 

with a view to a reduction of tho.se revenues 

after October 1. The recognition by the British 

government of the validity of the pact and 

the statement it would live up to the terms of 

the pact had been expected. 

Members of the industry were looknig forward 

to a revival of the annual dispute over 

a film quota February 28. That is when the 

Film Council will hold a special meeting to 

consider what recommendations it will make 


for 1952 to the Board of Trade. Exhibitors 

favor a decrease to 25 per cent from the present 

figure of 30 per cent, while labor will 

seek an increase, possibly to the 45 per cent 

prevailing in 1948. 

Exhibitors will argue that any increase 

would result in another large number of exhibitor 

defaults because of a dearth of native 

product. 

Dipson Appeals Denied 

By Supreme Court 

WASHINGTON—The Supreme Court on 

Monday (28) turned down appeals by both 

Dipson Theatres and the Justice department 

to review lower court decisions throwing out 

the Dipson antitrust suit against the Buffalo 

Theatres. At i.ssue were Dipson charges that 

a conspiracy among the defendants had reduced 

the Bailey Theatre from second run to 

third run after Dipson had acquired the theatre 

from the Shea Circuit, in favor of Shea's 

Kensington. The Justice department argued, 

with Dipson. that the lower court decisions 

ignored the Supreme Court precedent in the 

Paramount case. 

Monogram Retains Levin Services 

HOLL'YWOOD—Services of Jack Levin and 

A.ssoclates have been retained by Monogram- 

Allied Artists in connection with theatrechecking 

assignments. 

Showman's New Twist 

On Birthday Parties 

Big Winnipeg Draw 

Mr. and Mrs. Rudy Bessler 

WINNIPEG—Kids all over town know 

Rudy Bessler, owner of the Park and New 

Garry theatres, because he has one of 

the most unique business-getting devices 

in show business. It is a variation of the 

birthday club idea, and it fills the theatres 

to capacity on Saturdays. 

Whereas most birthday clubs have membership 

rolls and the youngsters get in 

free on their birthday, Bessler works on 

the group plan instead of on an individual 

basis. Youngsters across the town know 

that they can celebrate their birthdays at 

the Park or Garry theatres and have all 

their guests treated to candy. Hence, whole 

troupes of youngsters celebrate birthday 

parties with Mr. and Mrs. Be.ssler. As 

everyone buys a ticket, the bigger the 

party the bigger the attendance. 

In other words, the exhibitor merely 

stands the treat. But the idea is a terrific 

business getter and builder of goodwill. 

When a youngster .shows up at the boxoffice 

and announces it is his birthday, he 

is handed enough suckers or Tootsie Rolls 

or whatever it is that the cashier has on 

hand to take care of all the birthday 

guests. Then as each youngster buys his 

ticket, the young host hands them the 

treat. 

No membership cards, no birth certificates—just 

the simple announcement: 

"This is my birthday" brings on the treats. 

Bes.sler stands at the door and hails the 

party with "Whose birthday is it today?" 

and those neighborhood youngsters who 

are well known to the exhibitor get an 

additional hug. This sort of personalized 

treatment goes over great with the children. 

The birthday parties have become so 

popular that parents send their offspring 

across town in taxicabs in order to attend 

the Saturday afternoon .shows. 

The tariff remains at ten cents for children. 

Bessler who has been in exhibition 

for 37 years, believes that movies have to 

be kept at a low admission .scale. He has 

a top of 25 cents for adults, and at this 

scale he manages to keep his suburban 

houses doing a business that amazes .some 

of his colleagues. 

"It's the thing at the door that counts, 

he says. "You can't run a theatre sitting 

in the office. Whether it is for the kids 

or the grownups, you have to give them 

the personal touch." 

21

hey're wolves ii 

WHOGOOVERBOA 

A NEW YORK PARAMOUNT THEATRE ATTRACTION!

P*-, 

VJL^ 

iihip's clothing... 

m MARIE ... THE SAILORS' DELIGHT! -._ -^ 

"Well, shiver my 

timbers . . . and 

I'll 

shiver yours" 

ts 

î^ 

r 

/ 

./. 

§€^^ 

f 

starring 

ROUCHO MARX- MARIE WILSO 

WILLIAM BENDIX 

I 

DON 

DbFORE ' GENE LOCKHART* screenplay and Direction by Chester erskine

Weekly Staff Meetings Bring 

Improved Theatre Operation 

At Loew's Poll in Hartford, They Find it Pays 

To Train and Counsel With Members of the Staff 

Manager Lou Cohen, left, standing, 

talks over promotion and exploitation for 

upcoming pictures witii staff. 

Chief of Service James F. Hughes, left, 

talks over courtesy pointers with service 

staffers, and proper handling of crowds. 

House Policeman Frank Fenton, right, 

demonstrates to staff how to take care of 

someone in an emergency, such as fainting, 

fire, etc. 

By ALLEN M. WIDEM 

HARTFORD—A few houi'j of discussion 

and demonstration on numerous matters affecting 

theatre operations are a mighty important 

part of the day on Sunday mornings 

at Loew's Poli Theatre. 

Every Sunday, theatre manager Lou Cohen 

and Norman Levinson, his assistant, conduct 

staff meetings with the service crew, discussing 

every phase imaginable concerned 

with operating a modern motion picture 

house. 

"We feel that these meetings are important 

in that they give both the administrative 

and the service crew a chance to let 

down their collective hair, to discuss anything 

worth griping about, and to present 

some ideas for better operations," said 

Cohen, a veteran of three and a half decades 

in show business. 

The meetings begin at 10 a. m. in the 

lobby and run for several hours. 

What goes on at these two and three-hour 

sessions? 

Advertising, publicity and exploitation. 

Cohen and Levinson bring out .several pressbooks 

of forthcoming attractions and not 

only discuss what is being prepared in the 

way of promotion, but also ask for suggsstions 

from the crew on specific methods of 

promotion. Developed in this manner, ushers 

have gone up the ladder to the administrative 

staff under Cohen's jurisdiction. One. 

for example, is now in the home office advertising 

and publicity department of Loew's 

Theatres, Inc., New 'Vork. 

"I ask these boys to come forth with suggestions, 

and generally they do just that," 

observed Cohen. 

Pointers on how to handle incoming and 

outgoing crowds. James F. Hughes, chief 

of service, and a veteran of 12 years with 

Loew's, Inc., brings out a few ushers in front 

of the crew and demonstrates right and 

wrong ways of handling crowds. Also important 

in this phase, is the telling by 

Hughes of particular "boners" pulled by 

members of the crew during the preceding 

week. 

comes into the meetings to demonstrate the 

proper methods of aiding a patron in an 

emergency. 

Cashiers' operations. The right and 

wrong ways of making up boxoffice statements, 

answering the phone, etc., come under 

this heading. 

"Happy talk." Each service staffer is 

told never to knock the motion picture industry 

or the theatre itself in public conversation. 

"Movies Are Greater Than Ever" 

is the typical theme of outside talk, at home, 

in high school, etc. 

Sound. Each individual is reminded 

that he's responsible for the sound, and, 

while going about his duties in the theatre, 

he should keep his ears tuned for sound, 

high or low. He should report the sound 

situation, if bad, to the office. 

Dead light bulbs. "If you see a dead 

light bulb while going about your duties, 

report it at once to the maintenance crew," 

employes are told. 

Time schedule. "Memorize the time 

schedule daily," Hughes advises the staff. 

"Know and be sure you know—the time the 

show starts, ends, etc." 

In a concerted effort to keep morale functioning 

at a high pitch, the theatre management 

has organized bowling and Softball 

teams. 

The best part of these two-hoiu' sessions, 

Cohen has noted is the complete informality. 

"We're not running these meetings to 

show the crew that we're bosses and they're 

not. We're doing it so that they can see 

mistakes and correct their errors, and also 

for management to check on occasional 

flaws in operations." 

Norman Levinson, right, assistant manager 

and Cohen talk about fire extinguishers 

and their application to modern 

theatre procedures. 

Fire Control. Cohen and his aides 

stress the importance of keeping the audience 

under control at all times in the event 

of threatened disaster. They demonstrate 

fire extinguisher operation. 

Hand signals on the floor, Cohen emphasizes 

proper ways of signaling between 

ushers on the floor. 

Doorman's operations. Here, too. there 

is stress on courtesy to patrons in answering 

questions and serving them. 

First aid. A city policeman occasionally 

Lou Cohen, manager, center; Norm 

Levinson, assistant manager, right; and 

Olive Simms, chief cashier, point out to 

theatre staff the intricate workings of the 

boxoffice. 


A Critic Calls for Return 

Of Staff Discipline 

Need more training like this, says critic. 

CHICAGO — Mae Tinea, the Tribune 

film critic, took several theatres to task 

in a bristling column this week for failure 

to provide adequate usher .service. 

She put in a call for some discipline in 

the ranks of theatre employes. 

"There were a great many jokes about 

the rigid drills once instituted for movie 

theatre ushers, but I have come to think 

that a bit of the old routine would do no 

harm." 

Exhibitors, she pointed out, are developing 

all the refinements of merchandising, 

including a self-service perfume 

machine, but they are lax in seeing that 

the personnel is trained adequately to 

meet patron needs. 

For the last couple of years, the critic 

said, it has been quite unnecessary for 

Loop theatres to worry about their vast 

balconies. Most of them were closed. 

Of late, however, she says, the upper 

areas have been reopened — "a happy circumstance 

for the exhibitor, certainly, 

but not quite so for the public." 

"That wonderful overflow should be 

welcomed, not ignored," she wrote. 

She then devoted more than a column 

to relating her experiences with ushers 

and the lack of them, of one usher unable 

to provide lighting while a patron 

searched for a hat because the management 

no longer provided flashlights. 

"In one house, I had to stumble my 

way to one of the top rows in a capacious 

balcony and find a seat in one of the 

side aisles. I surveyed it from my lofty 

perch and noted that not one single uslier 

ever appeared. A couple of hundred customers, 

willing to climb stairs to find 

seats which cost exactly the same price 

as the more convenient main floor accommodations, 

seem to me to warrant a 

bit better service for their monfy," she 

wrote. 

Speaking of her experience in another 

house, where she finally attracted an 

usher, she said. "Blessed with excellent 

eyesight and good balance, it was still 

difficult for me to follow my so-called 

escort, who carefully beamed the light to 

guide her own way, and tripped down the 

steep stairs like a gazelle, leaving me as 

much in the dark as ever. By dint of 

clutching the heads or shoulders of people 

who happened to be sitting on the 

aisle, I managed to make my way to a 

seat, long before my high-speed e.scort 

even know I had abandoned her guidance. 

I watched other people have the 

same problem and think it's high time 

something was done about it." 

FCC TO BEGIN ALL-IMPORTANT SESSION FEBRUARY 25 

Hearings on TV Channels 

To Draw Industry Chiefs 

WASHINGTON—The Federal Communications 

Commission on Monday (28i announced 

that the following had failed to appear at the 

tlieatre television hearings scheduled to begin 

on February 25: 

Motion Picture Ass'n of America, National 

Exhibitors Theatre Teljvision Committee, 

Paramount Television Productions, Inc., Theatre 

Network Television. Inc., Fair Practices 

Television Committee, American Telephone & 

Telegraph, Authors League of America, Skiatron. 

Radio and Television Directors Guild, 

United Scenic Artists Local, New York City, 

RCA, Western Union, APL, AFRA. lATSE, 

DuMont and CBS. 

PARAMOUNT THEATRES WITHDRAWS 

Meanwhile, proposed appearances by United 

Paramount Theatres ana subsidiaries (New 

England Theatres, Balaban & Katz, Paramount 

Theatres of San Francisco, Minnesota 

Amu.sement Co. and United Detroit Theatres) 

were withdrawn without explanation. UPT 

now is engaged in hearings before ths FCC 

on its proposed merger with American Broadcasting 

Co. and, with theatre TV one of the 

issues, this might explain the withdrawals. 

The joint presentation by MPAA-NETTC 

will cover a number of topics, including composition 

of the film industry, history of the 

industry, history of tlieatre TV, public demand 

and need for theatre TV, theatre TV 

programming, technical requirements and 

standards for theatre TV, sample TV microwave 

distribution systems, theatre TV projection 

equipment, how or by whom theatre TV 

service should be supplied, feasibility of tlieatre 

TV, theatre TV plans and proposals. 

Many of the biggest names in the film industry 

and some in government were listed 

to testify for MPAA-NETTC on one or more 

of the topics. 

Included are: 

LIST OF THOSE TO APPEAR 

S. H. Fabian, Abram F. Myers, Harry 

Brandt, R. V. Harvey, Fred Schwartz, 

Emanuel Prisch, Frank Walker, Sidney 

Schreiber, Terry Ramsaye, John Eberson, 

Francis Harmon, John Wolfberg, Robert 

Chambers, Nate Golden, Eric Johnston, 

Mitchell Wolfson, Trueman T. Rembusch, Paul 

Raiboiu'n, Nathan Halpern, Spyros Skouras, 

Herbert Yates, Barney Balaban, Jack Cohen, 

Abe Schneider, Alfred Daff, Ned Depinet, 

Jack Warner, Richard Condon, Theresa Helburn. 

Brooks Atkinson, William Morris jr., 

Jerry Stagg. Asa Bushnell, John DeChante, 

Allen McCarroll, Stuart Bailey, Frank Mcintosh, 

Andrew Inglis, Earl Sponable, R. H. 

McCuUough and William Kusack. 

Paul Raibourn. Richard Hidgson and Robert 

Dressier were listed to appear for Paramount 

Television Productions, with Raibourn 

outlining the history of the company and its 

future plans in the field and the others dealing 

with engineering aspects. Nathan Halpern 

would be the Theatre Network Television Witness, 

describing that company's experience 

with televising major events. 

Jerome Marks, appearing for Fair Television 

Practices Committee, has been a diehard 

opponent of all types of television not 

TV Freeze May End 

Within the Month 

WASHINGTON—The television freeze 

may be lifted within a month, a C!~veland 

chapter of Sigma Delta Chi was told on 

Monday i28> by Federal Communications 

Commission chairman Wayne Coy. Allowing 

for 60 to 93 days for filing new 

applications and amending old ones, Coy 

estimated that FCC could begin processing 

new st:ation applications between 

May 1 and June 1. Coy said that, unl ss 

Congress comes to the rescue with bigger 

appropriations, limitations of the FCC 

staff miglit, however, delay grants of licenses. 

available on home sets absolutely without 

charge of any kind. 

The Skiatron brief points out that the firm 

is interested in only one aspect of the hearing: 

to explain to the commission and, if 

possible, demonstrats the la', est improved 

model of its "ultrasonic TV projecl::)r. ' an 

instrument developed by Scophony, patents 

of which are held by Skiatron. 

WB and U-I Refuse Films 

For Skiatron N. Y. Test 

NEW YORK—Warner Bros, and Universal- 

International have declined to make films 

available for the local subscriber-vision test 

for which Skiatron will ask permission of the 

Federal Communications Commission. The 

two companies were previously listed as 

among the five that had not answered a letter 

written them by Arthur Levey, Skiatron 

president, asking for product. 

Paramount and RKO had agreed conditionally 

to supply films and MGM and 20th 

Century-Fox had refused. The three others 

whose replies had not been received before 

the January 15 deadline set by Levey were 

Columbia, Republic and United Artists. 

Samuel Schneider. WB vice-president, wrote 

Levey January 16: "Please be advised that we 

do not wish to permit the use of our features 

by your corporation in the exp:!riment for 

which you are seeking authorization." 

John J. O'Connor. U-I vice-president, wrote 

January 22 tliat Levey's December 19 lecter 

and his follow-up letter of January 18 addressed 

to N. J. Blumberg, president, had been 

referred to him because of illness. He continued: 

"We have given careful consideration 

to your communication and the request therein 

contained, and we have concluded that it 

would not be to the best interests of ovv 

company to make available our pictiris for 

the te.sts which you suggested in your letter." 

In reporting the decisions of Warner Bros, 

and Universal-International, Levey said that 

negotiations with the major companies are 

continuing because "Skiatron would prefer to 

approach the Department of Justice only as 

a last resort." 


Industry Pledges Goal of $150,000 

For 1952 Brotherhood Campaign 

Details of the 1952 fund-raising plans for Brotherhood week of the National Conference 

of Christians and Jews were discussed at a luncheon of industry leaders at 

the Waldorf-Astoria hotel. George Skouras is industry chairman. Shown here, seated 

left to right: George Skouras, head of Skouras Theatres Corp.; J. Robert Rubin, vicepresident 

of Loew's, Inc., general chairman; Henry A. Linet of Universal-International, 

publicity chairman; Ned E. Depinet, president of RKO Radio, and William C. 

Gehring, executive assistant general sales manager of 20th Century-Fox. Standing: 

Walton C. Ament, Warner-Pathe News; Major Leslie E. Thompson, RKO Theatres; 

Frank X. Carroll, 20th-Fox; Max E. Youngstein, United Artists, and Si Seadler, MGM. 

NEW YORK—The goal for this year'.s in- 

the campaign were discussed at a meeting 

dustry contributions to the National Conference 

of Christians, Jews Brotherhood week Thursday (24). 

of committeemen at the Waldorf-Astoria 

campaign will be $150,000. The aim will Skouras was one of the principal speakers 

be to collect $75,000 from the personnel of the at the luncheon. There is only one gilt-edged 

producing and distributing companies in the security in the investment market today, he 

home offices, not less than $50,000 from theatres 

in the greater New York area and beginning of civilization—the "bond of Broth- 

said, one that has paid dividends since the 

throughout the country, and $25,000 from erhood." 

branch offices of the distributing companies. Henry A. Linet, publicity chairman, appealed 

to the industry to help "market" this 

George Skouras, president of Skouras Theatres 

Corp., is head of the drive. Plans for security. 

Minneapolis Exhibitor Proposes 

Economy Shutdown in December 

MINNEAPOLIS—A move is afoot among a 

group of local independent neighborhood and 

suburban exhibitors for a wholesale pre- 

Christmas shuttering of their theatres this 

year. Under the plan, all of the independent 

houses in question would remain dark for the 

entire month prior to the big holiday. 

Ben Friedman, pioneer showman and one 

of the territory's most successful independent 

circuic owners, conceived the plan and is 

trying to interest others in it. 

Friedman points out that the particular 

period invariably produces red figures for 

exhibitors, and now more so than ever before. 

"By keeping the theatres dark for about 

30 days at a time when theatregoing is at 

low ebb under almost any circumstances, we 

might help to make our public hungry for 

pictures," says Friedman. "We could have 

people talking about pictures and theatres. 

Also, they'd probably get more fed up than 

normally with television and they'd have more 

money to spend on theatregoing at a time 

when they'd be in mope of a mood to go to 

theatres and conditions would be more favorable 

for theatre attendance. 

"It looks to me like a w-ay to cut out 

losses and to stimulate the boxoffice when 

there's always a patronage comeback immediately 

after Christmas." 

Polly Moron Dies 

HOLLYWOOD—Requiem mass was held 

Monday (28) for Polly Moran at the Immaculate 

Heart of Mary church. The noted 

comedienne, who died January 24, was 68, 

and started her career in 1915 as a Mack 

Sennett discovery. She reached the height of 

her popularity with Marie Dressier in a series 

of rowdy comedies. After retiring from the 

screen in 1940 she returned for a brief role 

in MGM's "Adam's Rib." Surviving are her 

husband, Martin T. Malone. and a son. John 

M. Moran. 

COMPO Still Seeking 

Mayer Replacement 

NEW YORK — The nominating committee 

which will suggest a slate of officers for the 

Council of Motion Picture Organizations at 

its annual meeting February 20 undoubtedly 

will seek to draft Ned E. Dspinet to remain 

in the post of president but has not yet 

reached any decision on a replacement for 

Arthur L. Mayer, executive vice-president. 

The first of the week, a considerable number 

of persons recommended for the position 

had been boiled down to two possibilities, 

one of them Robert W. Coyne, present counsel, 

it was learned. The identity of the other 

person has been kept a secret. During the 

week, however, two other recommendations 

were made to the committee, and it is understood 

that one of them is receiving serious 

consideration. A member of the committee 

remarked that he didn't understand "why 

we hadn't thought of him before." 

Coyne is generally considered ideally fitted 

by experience and temperament for the position, 

but there have been reports that National 

Allied, while it has the highest regard 

for his ability, looks with some doubt on his 

previous affiliations in an executive capacity 

with the Theatre Owners of America, rival 

exhibitor organization. Asked if he would 

accept the post if nominated and if he knew 

of any opposition to him, Coyne said it would 

not be proper for him to comment. 

Final decision on the slate will be reached 

at a committee meeting February 19, the 

day before the COMPO executive board meets 

Jack Alicoate, chairman, is now in Florida. 

Movietime Tours in 1952 

Will Open in Oklahoma 

NEW YORK — The first 1952 Movietime 

U.S.A. tour of Hollywood personalities will 

start March 16 when a group still to be 

selected on the coast will visit the area in 

and about Oklahoma, according to the 

Council of Motion Picture Organizations. 

Plans are being laid in cooperation with 

producers for mapping out the tour, and 

plans for other tours to follow will probably 

be completed within a short time. A southern 

area was selected for the jump-off tour 

because of better weather conditions due to 

prevail there. 

The success of the 1951 tours, both from 

the exhibitor and Hollywood angle. Is expected 

to pave the way for more extensive 

treatment this year. Little it any difficulty 

is anticipated in persuading Hollywood personalities 

to take assignments. The tours will 

be staggered over a period of several months. 

Brandon Closes 16mm Deal 

For Burstyn Releases 

NEW YORK—Brandon Films has closed a 

deal with Joseph Burstyn. distributor of foreign 

films, for exclusive 16mm distribution in 

the U.S. of a group of Burstyn releases. Including 

"Open City," "Paisan" and "The 

Bicycle Thief." These, three received "best 

foreign film" awards from the New York 

Film Critics and were shown in more U.S. 

theatres than any other Italian-language pictures. 

"The Forgotten 'Village," filmed in Mexico 

and with English narration by Burgess Meredith, 

is also in the group. 


UNIVERSAL-INTERNATIONAL presents 

^ 

: 

^'"''^ 

^Teohnlcofor

MEN of STEEL! 

in the brawny, brawling story of a 

love as dangerous as the molten 

fury of the blast furnace! 

STiiL 

GEORGE SHERMAN • sceenpi, t, GERALD ORAYSON ADAMS a«d LOU BRESLOW • p,oked m LEONARD GOLDSTEIN

ôU(fcwKid ^cfoônt 

By 

IVAN SPEAR 

MGM With Five to Roll and Paramount 

With Four Top February Production 

HOLLYWOOD—Give or take a couple on 

the basis of expected last-minute additions 

to or subtractions from the schedule, productional 

activity in the HoUywoodlands during 

February seems doomed to drop to its lowest 

level in more than two years. A tally of 

filmmaking blueprints among major and independent 

units indicated, as the month got 

under way, that only 26 features were likely 

to hit the cameras, an unaccountably puerile 

pace which toilers in the cinematic vineyards 

fervently hoped would pick up appreciably 

as the period progressed. 

The February aggregate was only one 

notch above the postwar era's previous low, 

December 1949. when 25 pictures were poised 

to start. It also reflects a drop of 10 from 

the 35-picture total with which 1952 got 

under way. 

Brightest spots were MGM, listing five new 

entries: Paramount, with four; and Columbia, 

RKO Radio and Warners, with three 

each. Here's the lineup, by studios: 

COLITMBIA—A somewhat laggardly pace 

is indicated for the month at this studio, 

which charted a total of three starting subjects. 

First under the wire will be "Assignment 

Paris," a drama about foreign correspondents 

who become involved with the Iron 

Curtain, co-starring Dana Andrews and 

Marta Toren under the direction of Phil 

Karlson. The producer is Jerry Bresler. 

From Sam Katzman's busy unit will come 

"Prince of Pirates," a Technicolor costumer 

dealing with Holland's early struggle to avoid 

domination by France and Spain. Sidney 

Salkow will direct but, at this writing, no 

cast had been as.sembled. Later in the 

month the Stanley Kramer Co. will roll "The 

5,000 Fingers of Dr. T," a fantasy in which 

a nine-year-old concert pianist views the 

world at a moment of extreme rebellion. 

Honors to George Stevens . . . 

Tommy Rettig is the prodigy, Peter Lind 

Hayes and Mary Healy are also featured in 

the cast, and Roy Rowland will direct. 

LIPPERT—In accordance with the recent 

disclosure that Robert L. Lippert has abandoned 

production to concentrate upon distributing 

the output of independent units, 

a late-January starter for release through 

this company was "Loan Shark," an expose 

of usurious money-lenders, being produced 

by Bernie Luber and megged by Seymour 

Friedman. In the co-starring roles are 

George Raft and Gail Russell. 

METRO-GOLDWYN-MAYER—Mighty Leo 

loomed as the town's busiest picture-maker 

for the month, with five new features awaiting 

the green light—one of them on location 

abroad. At the Culver City studio the candidates 

are "Fearless Fagan," "Eagle on His 

Cap," "Three Love Stories" and "Everything 

I Have Is Yours," while "Tlie Devil Makes 

Three" is scheduled for lensing in Germany. 

"Pagan," a comedy toplining Carleton Carpenter, 

Etebbie Reynolds and Keenan Wynn, 

draws its plot from a factual story about a 

younE GI who, when drafted, took his pet 

lion along with him to camp. Edwin H. 

Knopf produces and Stanley Donen is the 

director. "Eagle" is a biography of Col. Paul 

Tibbetts, the air force pilot who dropped the 

first A-bomb on Hiro.shima in 1945. Starring 

Robert Taylor and Eleanor Parker, it's to be 

produced and directed by the Norman Panama-Melvin 

Frank team. "Three Love 

Stories," a Sidney Franklin production, is a 

trilogy, of which Vincente Minnelli will direct 

"Mademoiselle," starring Pier Angeli. 

and Gottfried Reinhardt will pilot an untitled 

.sequence with Moira Shearer. "Everything," 

a Technicolor musical, is on the 

docket for Producer George Wells, with Robert 

Z. Leonard scheduled to direct and Marge 

and Gower Champion as the cast headliners. 

"The Devil Makes Three," a Richard Goldstone 

production, stars Gene Kelly and will 

be directed by Andrew Marton. 

MONOGRAM—Sole entry scheduled by 

this company for the period is "African 

Treasure," seventh in the "Bomba, the Jungle 

Boy" series which title-roles Johnny 

Sheffield in screen adaptations of the stories 

by Roy Rockwood. With Walter Mirisch, the 

studio's executive producer, personally supervising, 

the opus will be piloted by Ford 

Beebe, who also contributed the screenplay. 

Daniel Mann as the director. At this writing, 

however, the cast had not been set. 

"Hurricane Smith," a story of romance and 

piracy in the South Seas, and "Tropic Zone," 

to be lensed partially on location in Honduras, 

are the tinters. The former, a Nat 

Holt production, toplines John Ireland and 

Yvonne DeCarlo, with Jerry Hopper directing; 

the latter, a contribution from Pine- 

Thomas Pi'oductions, stars Rhonda Fleming 

and will be megged by Lewis R. Foster. 

RKO RADIO—Slated as Singer-Actor Tony 

Martin's next showcasing vehicle is "A Song 

Forever," one of three features listed as 

probable starters during the period. A Nat 

Perrin production, which James V. Kern will 

direct, it concerns a nightclub crooner who 

successfully makes the grade as a grand 

opera star. Filmakers, the independent unit 

in which Collier Young and Ida Lupino are 

partners, is readying "The Cook Story," a 

semidocumentary crime drama dealing with 

William Cook, the desperado who abducted 

two men and held them captive for eight 

days in Mexico as one of the highlights of a 

brief but violent career as a gunman. However, 

as the month began no castings or directorial 

assignment had been made. Also 

in preparation as a contribution from Wald- 

Krasna Productions is "Size 12," the story of 

a fashion model told against the backgi-ound 

of America's dress-designing industry. 

REPUBLIC—Looming as this valley studio's 

only new entry for the month was a 

Rex Allen starring western, as yet untitled, 

and which saga of the sagebrush is being 

prepared by the team of Edward J. White 

and William Witney, respectively producer 

and director of the Allen series. 

20TH CENTURY-FOX — High adventure 

and sophisticated comedy are the keynotes 

of this Westwood studio's starting lineup of 

two pictures. Ernest Hemingway's mountainclimbing 

saga, "Snows of Kilimanjaro," will 

get the gun under the personal production 

supervision of Head Man Darryl F. Zanuck, 

with Henry King directing and Gregory Peck, 

Susan Hayward and Anne Francis in the 

starring assignments. An adaptation of a 

French play is "Darling, I Am Growing 

Younger," a Sol C. Siegel production to star 

Cary Grant as the male half of a couple 

which, after being happily married for ten 

years, runs into trouble when a psychiatrist 

(Continued on next page) 

. . . and Veteran Louis B. Mayer 

For his work in Paramount's "A Place 

in the Sun," George Stevens (L) received 

a gold medallion from the Screen Directors 

Guild for the best directorial 

achievement of the year. George Marshall 

is making the presentation. 

PARAMOUNT—Film versions of two stage 

plays and a pair of Technicolor actioners 

constitute the month's slated output here. 

The Broadway successes due for screen treatment 

are "Stalag 17." a comedy-drama about 

American prisoners of war in Germany during 

World War II, which Billy Wilder will 

produce and direct with an all-male cast 

headlining William Holden and Charleton 

Heston, and "Come Back. Little Sheba," to 

be filmed by Hal Wallis Productions with 

In commemoration of his contributions 

to the industry these many years, 

Louis B. Mayer (R) was presented with 

an honorary life membership in the organization 

by George Sidney, president 

of the Screen Directors Guild. 


. . RKO 

. . Benagoss 

. . Jay 

. . "The 

. . Over 

. . 

Hollywood Report... (Cont.) 

comes between them. It will be megged by 

Howard Hawks. 

UNIVERSAL-INTERNATIONAL — Matching 

the pace with which it launched its 1952 

operations, this valley studio had three entries 

docketed for starts in the new year's 

second month. Being given the Technicolor 

treatment is a historical western, "Texas 

Man." which toplines Robert Ryan and Julia 

Adams. Set to pilot the Albert J. Cohen 

production was Budd Boetticher. This will 

be followed by "Yankee Buccaneer," in which 

Jeff Chandler and Scott Brady, as U.S. navy 

officers in the 1820s, masquerade as pirates 

to track down freebooters who have been 

attacking American shipping in West Indian 

waters. Frederick DeCordova directs the 

Howard Christie production. And another 

chapter in the saga of the Kettles will be 

undertaken with the beginning of lensing 

on "Ma and Pa Kettle at Waikiki," in which 

Marjorie Main and Percy Kilbride head for 

the land of grass skirts, pineapples and ukuleles. 

The comedy will be produced by 

Leonard Goldstein and directed by Lee Sholem. 

WARNER BROS.—Probable starters at the 

Burbank film plant included "April in Paris," 

a romantic musical comedy, and "The Fighting 

Marine," a drama of World War II. 

Doris Day and Gordon MacRae are set as 

the co-stars of the former, a William Jacobs 

production, which David Butler will direct: 

Cornel Wilde will title-role the latter, portraying 

Maj. Peter Ortiz, U.S. marine combat 

hero who was one of the few in that 

branch of service to participate in the European 

campaign. At month's beginning, 

however, no megaphonist had been set for 

the Henry Blanke production. Fi-om an outside, 

independent source will come "Abbott 

and Costello Meet Captain Kidd," a slapstick 

pirate comedy in which Bud and Lou 

encounter Charles Laughton, cast as the notorious 

buccaneer. This is to be filmed as 

an A&C enterprise, with Alex Gottlieb producing 

and Charles Lamont to direct. 

Foreign Press Ass'n Picks 

Esther Williams, Ladd 

To filmdom's annual harvest of awards 

for cinematic achievement was added another 

crop of kudos when the Foreign 

Press Ass'n of Hollywood handed out 

"Henriettas" to a polled list of favorites. 

Esther Williams and Alan Ladd were 

voted 1951's most popular stars, while 

"international stardom" awards went to 

Leslie Caron, Mitzi Gaynor, John Derek, 

Marilyn Monroe, Tony Curtis and Patrice 

Wymore. 

Given special awards were Cecil B. De- 

Mille, Jane Wyman and Bob Hope, while 

Paramount's "A Place in the Sun," 

MGM's "An American in Paris," Universal-International's 

"Bright Victory" and 

20th Century-Fox's "Decision Before 

Dawn" were hailed as "outstanding productions." 

The FPAH is not, incidentally, to be 

confused with the Hollywood Foreign 

Correspondents Ass'n, which will hand 

out an entirely different set of awards. 

Republic to Make Feature 

On Coast Guard Academy 

Continuing its output of film fare glorifying 

the various branches of the armed services. 

Republic has added "American Eagle" 

to its upcoming slate, 

with Joseph Kane set 

to produce and direct 

from a story by Norman 

Raine. This one 

deals with the U.S. 

coast guard academy 

at New London, Conn. 

Kane recently turned 

out "Fighting Coast 

Guard" for the company, 

and the Republic 

docket also includes 

"Citizen Soldier," a 

Joseph Kane gtory of the national 

produce and 

guard, which John H. Auer will 

direct, and "Marines Have Wings," dealing 

with the marine air arm in the current 

Korean conflict. 

Branton and Mirisch Put 

Money in English Film 

In addition to their duties as vice-presidents 

and executives of Monogram and Allied Artists, 

G. Ralph Branton and Harold Mirisch 

are branching out as motion picture financiers 

via an agreement through which they will 

supply a portion of the bankroll for an upcoming 

English film venture. 

Through their newly incorporated Moulin 

Productions, Branton and Mirisch are partially 

backing "Moulin Rouge," slated to be 

produced in London by James and John 

Woolf of Romulus Films, with Jose Ferrer 

in the starring role. It will be made in Technicolor. 

The Branton-Mirisch hands-across-the-sea 

combine has no connection with their Monogram-AA 

activities, it was emphasized, and 

Monogram itself has no connection with the 

venture, for which no U.S. release has, as 

yet, been set. 

It's a T-wentieth Birthday 

For Bill Thomas at Para. 

If a cake had been whipped up to commemorate 

the occasion, there'd be 20 candles 

on it to signify that William Thomas has 

completed two decades as an associate of 

Paramount. Now partnered with William 

Pine in the independent unit releasing 

through that company, Thomas went to work 

originally in the studio's advertising department, 

later became a writer and associate producer, 

and subsequently formed his liaison 

with Pine. In the 12 years of that partnership 

they have made 61 pictures . . . Eliding 

an association of nearly five years, Lou Smith 

submitted his resignation, effective early this 

month, as Columbia studio publicity director. 

His future plans will be announced after he 

and Mrs. Smith return from a South American 

vacation. Nearly ten years ago Smith 

held the same post with Columbia, later becoming 

the drumbeater for Liberty Pictures. 

His successor, temporarily, is George Lait, a 

The executive 

Columbia prai.sery veteran . . . 

staff of Tower Productions, scheduled to until 1953. 

make several films for Lippert Pictures release, 

was expanded when Gordon Youngman, 

film legalite and former RKO Radio studio 

executive, joined the company. Tower is 

headed by Charles Marquis Warren and John 

C. Champion. 

20th-Fox Buys T-wo Yarns; 

Independent Gets One 

Dominant in the story market was 20th 

Century-Fox, which acquired two new properties. 

With Otto Lang to produce and 

Michael Rennie in the starring role, purchased 

was John Appleby's "The Arms of 

Venus," a suspen.se yarn about a search for 

the lost arms of the famed statue of the 

Venus de Milo. Also added to the studio's 

schedule was "A Matter of Life and Death." 

a mystery novel by the French writer, Georges 

Simenon, in which Richard Widmark will 

have the starring role. Julian Blaustein will 

produce . Productions, the independent 

unit headed by Henry R. Benjamin, 

picked up "The Sharp Point." an original by 

Charles Bennett, and scheduled it for production 

late this summer. No releasing arrangements 

have been set. 

The writer and star who made one of the 

more successful comedies of recent years. 

"The Miracle of Morgan's Creek." were reunited 

when Paramount inked Scenarist Pi-eston 

Sturges to pen "Look Ma. I'm Dancin'." 

film version of the Broadway musical, which 

will star Betty Hutton . Dratler moved 

his typewriter over to 20th Century-Pox to 

script "The Number" . Member of 

the Wedding." which is on Stanley Kramer's 

production docket at Columbia, will be 

megged by Fred Zinneman . . . Pine-Thomas 

Productions booked Edward Ludwig to direct 

"The Alaskan" when he has completed his 

current P-T megging chore. "Caribbean Gold." 

Donald O'Connor in Switch; 

To Make 3 at Paramount 

Supplementing his non-exclusive thespian 

deal at Universal-International and his TV 

commitments. Donald O'Connor signed a 

three-picture starring ticket at Paramount, 

. 

where his first a.ssignment is now being debated 

. Radio inked Janis Carter to 

a new long-term contract. She recently finished 

a top assignment with Robert Young 

and Jack Buetel in "The Half-Breed" 

Hitting the loanout trail. Louis Calhern moved 

from hi.-i home studio. Metro, to 20th Century- 

Fox for a top stop in the multi-sequence 

comedy. "We're Not Married" . . . Edmund 

Gwenn was set by Universal-International for 

a topline assignment opposite Ann Blyth in 

"Sally and Saint Ann" . at Columbia. 

Producer Stanley Kramer gave the nod to 

Arthur Franz for a top role in his forthcoming 

"A Sound of Hunting." 

Monogram Filming 'Flight' 

In Bering Straits Area 

Replacing "Big Wilderness." Wayne Morris 

will next star for Producer Lindsley 

Parsons in "Arctic Flight." outdoor action 

drama to be photographed in the Bering 

Straits north of Nome. Alaska. Shooting 

is to begin late this month with Ewing 

Scott directing from a script by George 

Bricker and Robert Hill. It is for Monogram 

release. "Wilderness" has been shoved back 


COLOR... . 

SPECTACLE^'!! 

AND 

HISTORICAL 

ROMANCE / 

i 

of the Great 

Apaclie Nation! 

' 

*FalllnSp[endflfi 

f 

\ 

'^ 

f^..^^, 

'6WElN[G0MEIIL«„l„jMtt,,H.E,.,,l»

— 

— 

In the Newsreels 

FREE 

PASS 

BOOK 

19 

THEATRE SAVINGS PLAN 

ALAMEDA THEATRE 

514 W. Houston St. — Telephone G-7333 

San Antonio, Texas 

N9 

SEE REVERSE SIDE FOR RULES AND REGSULATIONS 

COPYRIGHT 1951 - THEATRE SAVINGS PLAN 

18 17 16 15 

THEATRE SAVINGS PLAN FOR PATRONS 

14 13 12 11 

Frank Lucchese has come up with a new business booster which is called the 

Theatre Savings Plan which has produced an excellent business stimulant for the 

Zaragoza Amusement Co., San Antonio. Tex. The theatres included in the plan are 

the Alameda. National. Guadalupe and Zaragoza. I. Torres, general manager 

of the theatres, is very optimistic that the plan will spread to other circuits 

in this territory. Each patron is issued a card provided with 20 blank spaces and is 

given a stamp with each admission ticket. When the card is filled with the required 

number of stamps, it is then good for a book containing five free passes. When the 

passes are used, patrons are entitled to a new card and may repeat the theatre 

savings plan. The plan has been copyrighted. 

10 

Movietone News. No, 9: Airliner crashes at r- 

beth, N, Keiauver will run; UN admits err' 

bombing 

I : 

Reds; France honors General Ike; G: 

students in rough riot; skiing; Torzan tames louuh 

tigers. 

News oi the Day. No. 243; Airliner tragedy brings 

safety probes; Kefauver announces he wants Truman's 

job; world's biggest election; U.S. ships fo: 

Korean navy; dope mystery solved; U.S. girl wins 

ski classic; horse of the year wins sensational race 

Paramount News, No. 4G: News of President; 3; 

sweepstakes; Indonesia—inspiration for fashion-; 

fatal air crash in Elizabeth; India; world's biggest 

general elections; eyes on Olympic sky queens. 

Universal News. No. 529: Flaming death—New 

Jersey plane crash; Kefauver will run; flying congressman; 

Mrs. FDR; U.S. sailors in Spain; pearl 

gown; kid fashions in Denmark; sports—skaters training 

for Olympics; dog football. 

Warner Pathe Newre, No. 48: Plane crash in New 

Jersey—29 die; 38 saved from ship on rock at land's 

end; Kefauver enters race for Presidency; Nahru's 

party wins as India goes to polls; Churchill leaves 

U.S. for home; Nev/ York- 10-year-old junior air 

hostess arrives; Italian Alps—thrills on' skis. 

Movietone News. No. 10: Reign of terror in Egypt; 

Taft denounces foreign policy; Operation Bottle to 

fight Reds; crash landing in a snowstorm; Dionne 

quints at carnival; world premiere of "Red Skies"; 

St Paul stages world's biggest square dance; the 

Milrose games. 

News of the Day No. 244: Violence in Egypt- 

British battle rioters; terror in Indo-China; wings for 

the Foreign Legion; gorillas take I.Q. tests; track 

thriller; school tor umpires; quints star in carnival. 

ABC-TV Purchases 25 Old 

Features From Republic 

NEW YORK 

Twenty-five features have 

been purchased from Republic by the American 

Broadcasting Co. for use on television, 

according to Slocum Chapin, vice-president 

in charge of owned television stations. The 

contract was negotiated by Chapin, Nat 

Fowler, film director of ABC, and Earl Collins, 

president of Hollywood Television Service, 

Inc. 

ABC will have exclusive rights to show the 

films for 18 months during which they may 

be shown four times on five owned stations 

WJZ-TV. New York; WENR-TV, Chicago; 

WXYZ-TV, Detroit; KECA-TV, Los Angeles, 

and KGO-TV, San Francisco. 

The films include: "Grissly's MiUions" 

(1945), starring Paul KeUy; "Jim Hanvey, 

Detective" (1937), starring Guy Kibbee; "The 

Return of Jimmy Valentine" (1936), starring 

Roger Pryor and co-starring Louis Wilson; 

"The Phantom Speaks" (1945), starring Richard 

Arlen and co-starring Lynne Roberts; 

"The Girl From Havana" (1940). starring 

Victor Jory; "The Devil Pays Off" (1941), 

starring J. Edgar Bromberg, and "A Scream 

in the Dark" (1943), starring Marie Mc- 

Donald. 

Eric Johnston Is Expected 

On Coast Late in Week 

HOLLYWOOD—Expected in the latter part 

of the week was Eric Johnston, president of 

the Motion Picture P>roducers Ass'n. on his 

first visit to the film capital since his recent 

resignation as head of the federal economic 

stabilization committee. 

Local MPAA spokesmen said Johnston 

would confer with major company heads, 

with the matter of ultra-high-frequency TV 

channels as requested by fUmmakers high on 

his discussional agenda. Such applications 

are now on file with the Federal Communications 

Commission. It was anticipated Johnston 

would be here about a week. 

Paramount to Release 6 

During 3-Month Period 

NEW YORK—Paramount will release six 

productions in April, May and June, three of 

them in Technicolor, according to A. W. 

Schwalberg, president of Paramount Film 

Distributing Corp. 

The April releases wiU be: Leo McCarey's 

"My Son, John." starring Helen Hayes, Robert 

Walker. Van Heflin and Dean Jagger, 

and "Aaron Slick of Punkin Crick." in Technicolor, 

starring Alan Young. Dinah Shore 

and Robert Merrill. 

In May. Perlberg-Seaton's "Anything Can 

Happen." starring Jose Ferrer and Kim 

Hunter, and Hal Wallis' "Red Mountain," in 

Technicolor, starring Alan Ladd, Lizabeth 

Scott and Arthur Kennedy. 

For June, the releases will be: Nat Holt's 

"Denver and Rio Grande." in Technicolor, 

starring Edmond O'Brien, Sterling Hayden 

and Dean Jagger, and "Los Alamos Story," 

featuring Gene Barry and Lydia Clarke. 

Canada Continues Curbs 

On Theatre Building 

OTTAWA—Government curbs on the use 

of steel have been eased but not in the case 

of so-called luxury structures. The Defense 

Production department announced theatres, 

bowling alleys, sport arenas and recreation 

centers continue on the prohibited list. 

Theatre building has practically come to 

a standstill in Canada, the last one to be 

opened at Toronto being the Westwood, a 

suburban unit of 20th Century Theatres. 

Hyams Quits Commonwealth 

NEW YORK—J. S. Hyams, vice-president 

in charge of Commonwealth Film & TV, has 

resigned. Mort D. Sackett, president, has 

taken over television sales and will sign a new 

executive assistant. Sackett also is president 

of Commonwealth Pictures and Guaranteed 

Pictures. 

Paramount Ne%vs, No. 47: New York—track stars 

make sport headlines— Milrose games; Dionne quints; 

Eric Johnston; Francis Kefauver; Henriettas awarded 

to films; spotlight on the Middle East; U.S. air bases 

in French Morocco; opening of a new oil field at 

Basrah, Iraq. 

Universal News, No. 530: Egypt—premier ousted 

as riots sweep countryside; Indo-China—French repulse 

Red attack on Hcnoi; Senator Taft attacks U.S. 

foreign policy; the Milrose track and field meet. 

Warner Pathe News, No. 49: Crisis in Egypt; Taft 

attacks foreign policy; "Washington—Candidate Kefauver 

presents his family; Florida fashions in the swim; 

New York—Gehrmann wins in Wanamaker mile; 

Daytona Beach, Fla.—school trains new umpires; 

St. Paul, Minn.—national speed skating; Germany 

international bobsledding championship. 

Telenevre Digest, No. 4B: New Jersey- "city of 

peril"; Ponmunjom—Communists keeo two Red Cross 

officials from entering North Korea; Kaesong—Reds 

charge another UN air violation; Indian medics 

arrive for service with UN in Korea; Fort Sill- 

Korean officers come to U.S. for special training; 

war in Indo-China; Churchill goes home; Spain—U.S. 

sixth fleet gets warm welcome; Colorado—haylift 

saves hungry elk; Switzerland—cigaret that lights 

Itself; skiing—Olympic preview;- Palm Beach handicap. 

Telenews Digest, No. 5A: Report on Indo-China; 

Germany—demand grows for unity; New York—GIs 

trained for winter war; Korea—France's answer to 

low morale; basketball—De Paul vs Illinois. 

Copper Drippings Support 

Is Urged by Colvin 

ST. LOUIS—Ray G. Colvin, executive director 

of the Theatre Equipment Dealers 

Ass'n, 3238 Olive St., has expressed disappointment 

at the response to date for the 

appeal made to the motion picture theatre 

owners and operators of the U.S. to save 

their copper drippings to aid in the national 

defense program. He said that apparently 

individual theatremen don't realize the part 

that each can play in helping to meet the 

nation's copper requirements. 

Perhaps during the year a small theatre 

may save only several pounds of copper but 

the aggregate total for all theatres really 

assume important proportions, he stressed. 

As has been announced, the drippings can be 

turned in to any theatre equipment dealer in 

the U.S. and all profits from the sale of this 

copper goes into the Variety Clubs Heart 

Funds. So an exhibitor can perform a patriotic 

and charitable act at one and the same 

time by joining the copper saving program. 

Have you done your part? 

32 BOXOFFICE February 2. 1952

The terrific business it opens to, holds 

—and holds, making its long-run performance 

nothing short of phenomenal. 

Here are a few typical engagements: 

12 WEEKS-NEW YORK CITY 

11 WEEKS -PHILADELPHIA 

9 WEEKS -LOS ANGELES 

5 WEEKS -SAN FRANCISCO 

5 WEEKS -CHICAGO 

5 WEEKS -BALTIMORE 

4 WEEKS -ST. LOUIS 

miLLIAM WYLER'S production of SIDNEY KINGSLEY'S 

Detective Story 

A PARAMOUNT PICTURE 

k 

Kirk Douglas • Eleanor Parker* William Bendix in William 

Wyler's production of Sidney Kingsley's "DETECTIVE 

STORY" •Also starring Cathy O'Donneil • Produced and 

Directed by William Wyler* Screenplay by Philip Yordan 

and Robert Wyler- Based on the play by Sidney Kingsley

LETTERS 

'Ought to Be a Low/ He Says 

To BOXOFFICE: 

There oughta be a law! Much has been 

said about the wamng interest in the movies. 

While TV and other things are a factor, the 

main reason in my opinion is this: We, the 

exhibitors have allowed the pubUc to depreciate 

and spoil the show for themselves by 

allowing them to come to the theatre at anytime 

it suits theii- convenience. There are 

many magnificent pictures, a lot of skill, 

money, sweat, and tears goes into producing 

them, and how does the public treat them? 

Eighty per cent of the patrons come in during 

the middle of the feature or the last 

half, and completely lose the dramatic Impact, 

which was so painstakingly built into 

the play. Our theatres are just a "rat race" 

people coming in. or going out, climbing over 

each other. 

Recently while showing such pictures as 

"A Place in the Sun," "Blue Veil," etc., it 

made me disgusted to have a flock of moronic 

teenagers come giggling down the aisles during 

the most dramatic sequences. What has 

happened to the pomp and dignity of the 

theatre, when every one expected to be seated 

at curtain time? There ought to be a law 

that every theatre should sell tickets, good 

only at a specified starting time. I believe 

the public would enjoy, and have more respect 

for the movies, if this were a practice 

at all theatres. 

For example, some of the art policy house 

practice this method of selling to excellent 

results. In a village in Denmark where there 

are two theatres one must buy the tickets 

at a specified newstand during the day, specify 

one's desire for either the first evening 

show or the last. It was my observation that 

everyone thoroughly enjoyed themselves even 

though the film was only a mediocre Frenchmade 

film of the mystery type, the house was 

packed, and no disturbances of any kind, 

after the first show cleared out the second 

show crowd was waiting. What a wonderful 

system of operating a movie that would be! 

Another opinion that I would like to get 

off my chest is that there ought be a law 

governing the sale of motion pictures to 

treat all exhibitors alike, large and small. 

It is time that we realize that this business 

of ours is changing and that to get great 

pictures to meet TV competition we must be 

willing to pay what the picture is worth, 

and the distributors must concede that we, 

the exhibitors, must have enough (assured) 

profit to give us confidence in the 

future and be able to spend some money and 

doll up our theatres, and equip them with the 

most up-to-date equipment. 

There can be only one formula for buying 

pictures for all theatres, if we are to quit 

this insane haggling, pressui-e selling, etc. 

To wit: every theatre should be required to 

furnish the distributors with a certified public 

accountant's statement of its weekly overhead 

expense less cost of film, but including 

a standard rate of depreciation charge off, 

assuring the exhibitor a fund to keep up the 

place in good repair. This expense item 

based on the tenths charged against the engagement 

should be deducted from the total 

gross after which the distributor is entitled 

to share 50-50 in the net profit. 

For example, a small town grosses $400 on 

a top picture, the theatre overhead for the 

exhibition period is $150 and the net profit 

is $250, the distributor is entitled to $125. 

If the picture does not gross over the cost 

of the overhead it is not worth anything to 

the exhibitor. If, however, the picture does 

an outstanding gross the distributor is going 

to share in the profits proportionately. I believe 

that in the long run everybody would 

be happier with this method of buying and 

selling, and think of the heart attacks, ulcers, 

and mental agony this method would eliminate. 

There is no excuse for all this insane 

pressure in our business. 

In conclusion, will say that this writer is 

planning to retire from this insane, but however 

fascinating business to nurse a bum 

"ticker." 

Rivoli Theatre, 

Seward, Neb. 

C. P. KNUDSEN, 

Gene Tunick Quits Lippert 

To Run Movie Sweepstakes 

NEW YORK—Gene Tunick, branch manager 

of the Cincinnati branch of Lippert Pictures, 

has resigned to become franchise holder 

of Movie Sweepstakes for New York, New 

Jersey and Connecticut. Movie Sweep.stakes 

was recently organized in Denver where the 

headquarters are located. 

Tunick will have offices in New York and 

New Haven. He was formerly with Eagle 

Lion Classics. 

—I I 

Hill mi\mmmimm\\\mir 

FOX WISCONSIN 

SALUTE 

This full-page color advertisement was 

placed in the Milwaukee Jom-nal last week 

by Fox Wisconsin Theatres as a public relations 

project to inform the public of the part 

Hollywood was playing in entertaining the 

armed forces. The copy pointed out that 

Americans were proud of the fact that, during 

the holiday season, actors and actresses 

left their homes to fly to all corners of the 

globe to be with the servicemen. Each of the 

spotlight beams is aimed at an area covered 

by the stars and over the beam is carried the 

names of the stars assigned to each of the 

service zones. An unusual angle in the ad 

is that at the bottom a number of local firms 

have tied in with the phrase "We're 

Proud ..." with one firm saying it was 

proud of the fire department, another the 

police department, etc. 

NBC to Start New Studios 

At Burbank, California 

HOLLYWOOD—The National Broadcasting 

Co. will soon start construction of new studios 

on a 50-acre site recently acquired from 

Warner Bros, adjoining the studios of the 

latter company. 

NBC now owns a building at Sunset Blvd. 

and Vine street and also uses the El Capitan 

Theatre on Vine street, but the company's 

activities will be transferred to the new plant 

as fast as it develops. 

Completion of the coaxial cable to the west 

coast hastened the development of what is 

described as Television City. When completed 

the plant will cost between $20,000,000 

and $25,000,000. John J. Reynolds, Inc, New 

York real estate brokers, assembled the site 

over a period of six months. Dunn & 

Crutcher, San Francisco attorneys, represented 

NBC, and Ralph Lewis of Preston & 

Files represented Warner Bros. 

Ray Moon Quits 20th-Fox 

NEW YORK—Ray Moon, central division 

sales manager for 20th Century-Fox, who 

has been with the company since 1942, has 

resigned, effective April 12. His successor will 

be named some time in February. 


i 

Theatre Construction, Openings, Sales 

CONSTRUCTION: 

Bellingham, Wash.—Arnold Larson of the Largil 

Corp., Seattle, plans to build a new drive-in here, 

to open in the spring. It is to be a 600-car situation 

and is to be on Guide Meridian. 

Denver—Fox Intermountain is to construct a new 

theatre at 16th and Cleveland place. All critical 

naterials, including the necessary steel, are on 

hand. 

Manhatta 1, Kas.— Midcentral Theatres plans to 

build a dri e-in on U.S. 24, two miles west oi town. 

;tood that construction will start in the 

OPENINGS: 

Comanche, Tex,—The 

last month, with She 

manager It has capacity fo 

Geneva, Ala.—E. C, White, 

between Dothan and Headla id, Ala., opened the 

place for business recently. 

Vancouver, B. C.—The new Paramount Theatre in 

Port Albemi, managed by Harold Warren, in partnership 

with Famous Players Canadian, opened recently- 

It seats 650. 

SALES: 

Anderson. Calil.—Lee Zwiebel has purchased the 

300-seat Valley Theatre from Mr. and Mrs. G. K. 

Loomis oi Weaverville. 

Clovis. Calii.—Barney Gurnette, owner oi the 

Clovis Theatre here, has purchased the Exeter Theatre 

in Exeter Irom the Exeter Amusement Co. 

Laconia, N. H.—The Smith Management Corp. 

has purchased nine theatres, which include the 

Colonial end- Garden theatres here, along with 

seven others in Massachusetts, from John S. Giles 

of Carrfsridge. Mass. 

Philadelphia—The Keystone State Theatre Co. has 

Its sold part interest in the Colonial Theatre in 

Loncaster, Pa., to Carl F. Widmyer 

Tallapoosa. Ga.— Mr. and Mrs. Ted Harris have 

purchased the Stardust Drive-In here 

RCA Engineering Products 

Salesmen Are Honored 

CAMDEN—Thirty-two .salesmen of the 

RCA Engineering Pi-oducts department have 

been named members of the Sale,s Leaders 

club for exceeding quotas during 1951. 

Eight members were named directors for 

1952. They are: D. S. Newborg, chairman; 

J. W. Hillegas. J. C. Fields, O. H. Mackley. 

H. T. Schrule. R. L. Cleveland, D. R. Davis 

and E. E. Spicer. 

More than 200 sales personnel, including 

members of the Camden home office staff 

and field representatives attended a weeklong 

sessions devoted to 1952 plazining. 

Nineteen field appointments involving promotions 

were made as follows: Broadcast 

equipment—J. M. Barclay, Dallas: W. G. 

Eberhart, Chicago; E. S. Clammer, Camden, 

and R. J. Newman, San Francisco; communications 

equipment—C. J. Hutcheson, Kan,sas 

City: H. R. Jones, Cleveland; L. Morrow, 

Dallas; B. V. Vick, Atlanta; R. C. Newcomb. 

New York; W. L. Babcock. Los Angeles, and 

J. M. Young, Atlanta; government equipment 

—D. R. Pearlstone and L. J. Singler, Dayton, 

and J. R. Dunn, Camden; industrial 

equipment—R. H. Stimpert and G. B. Russell, 

Cleveland; visual equipment—R. L. Donahue, 

Cleveland, and E. M. Keating, New 

York; film recording—J. V. Leahy, New York. 

Services for Fannie Ward, 

Stage, Screen Beauty 

NEW YORK—Funeral services for Fannie 

Ward, believed to be in her 80s, were held 

at the Campbell Funeral parlor January 30. 

Miss Ward died January 27 of a cerebral 

hemorrhage. 

Miss Ward, who was popularly known as 

the eternal flapper and made a career out 

of appearing perpetually young and beautiful, 

made her stage debut in 1890 and appeared 

in many plays in New York and London before 

making several silent films, notably 

"The Cheat," in which she co-starred with 

Sessue Hayakawa for Paramount in 1915. 

Her actor-husband. Jack Dean, died in 1950. 

Inviting you to share in additional boxofiice profits 

in 1952 by screening the finest in movie-ad productions 

by Alexander. 

¥ ALEXANDER STAR, MARILYN KLEIN 

COLORADO SPRINGS 

RCA Awards Scholarships 

To University Students 

NEW YORK—Radio Corp. of America 

scholarships for the current academic year 

have been awarded to 11 university undergraduate 

students from eight different states, 

according to Dr. C. B. JoUiffe, vice-president 

and technical director. All are majoring in 

various fields of pure science or in branches 

of engineering. Each will receive a grant of 

$600, which will be continued each year until 

they graduate. Since the awards were inaugurated 

in 1945, over 100 RCA scholarships 

and fellowship grants have been made. 

Eastman Kodak Transfers 

J. E. McGhee to Frisco 

NEW YORK—Two Eastman Kodak personnel 

shifts have been made by James E. 

McGhee, vice-president and general sales 

manager. 

Gerald Z. Zornow, who has been in sales 

and promotional activities in Cincinnati, New- 

York and Chicago, will become manager of 

the San Francisco branch next April. He will 

succeed Donald C. Kerr. 

36 BOXOFHCE February 2. 1952

: 

How 

to catch 

an 

atomic killer! 

Today, there's a potential killer in labs 

and factories — radioactivity! 

But atom workers are safe — thanks to 

the weapons of science. 

Besides every precaution, workers get 

daily check-ups with ion-chamber "guns" 

and other radiation-detection instruments. 

They catch the killer before it strikes! 

With atomic industry booming, demand 

for nuclear instruments is great. 

Delivery must be certain — and it must be vides one-carrier responsibility all the way 

vice in all cities and principal towns at 

)!0 extra cost. 

GETS THERE FIRST 

it's dependable — Air Express profast. 

and gets a receipt upon delivery. 

That's why, when shipping these and 

other precision instruments, both shipper 

and receiver stamp their orders: via Air 

Express! 

it's profitable — Air Express service 

costs less than you think, gives you many 

profit-making opportunities. 

For more facts, call Air Express Division 

The world's fastest shipping service 

of Railway Express Agency. 

brings this vital equipment safe, sound 

and ujon to laboratories and defense production 

centers everywhere. 

Whatever your business, you can profit 

from regular use of Air Express. Here's 

why 

it's fastest — Air Express gets top 

priority of all commercial shipping services 

— gives the fastest, most complete 

door -to -door pick -up -and -delivery ser- 

BOXOFFICE :: February 2, 1952 37

BOXOFFICE 

BAROMETER 

This chart records the performance of current attraction in the opening week of their first runs in 

the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs 

are reported, ratings are added and averages revised. Computation is in terms of percentage in 

relation to normal grosses as determined by the theatre managers. With 100 per cent as 

"normal," the figures show the gross rating above or below that mark. 

II 

Another Man's Poison (UA) 

Assassin for Hire (SR) 

91 

110 

100 65 86 

Chicago Caliing (UA) 85 90 

140 90 101 

Decision Before Dawn (20th-Fox) 

110 120 115 100 125 130 135 120 

Elephant Stampede (Mono) 

95 90 100 100 100 

FBI Girl (LP) 

100 85 85 100 100 60 91 

Fixed Bayonets (20th-Pox) 108 105 90 95 100 60 135 100 80 120 120 95 45 110 

Honeychile (Rep) 96 80 100 90 100 

Japanese War Bride, The (20th-Pox) 86 

Never Forget You (20th-Pox) 

90 90 75 105 

83 

['II 

I'll See You in My Dreams (WB) 110 150 120 115 160 150 105 120 160 130 150 125 110 125 

131 

Joe Palooka in Triple Cross (Mono) 

100 100 96 

Lady Pays Off (U-I) 

45 100 100 85 

Light Touch, The (MGM) 

Lost Continent (LP) 97 90 95 120 100 110 140 90 70 110 130 106 

Man in the Saddle (Col) 

Model and Marriage Broker, The (20-Pox) 

Mr. Impcrium (MGM) 

No Highway in the Sky (20th-Pox) 

Obsessed (UA) 

100 120 110 95 90 140 90 70 110 125 95 

98 85 110 110 90 95 

106 75 90 110 90 70 80 90 100 100 90 110 110 90 70 130 65 93 

98 90 80 115 65 100 85 90 90 80 80 95 90 88 120 95 110 85 

100 75 90 100 

On Dangerous Ground (RKO) 102 85 95 

Pandora and the Flying Dutchman (MGM) 112 

-^ Quo Vadis (MGM) 210 350 140 300 350 450 

Racket, The (RKO) 100 140 85 105 120 160 125 90 180 130 160 120 90 105 100 100 90 125 135 119 

islaughter Trail (RKO) 

100 85 90 80 100 85 

St. Benny, the Dip (UA) 

70 85 100 100 100 94 

Sf range Door, The (U-I) 

95 70 105 80 90 30 165 90 92 

Street Bandits (Rep) 

100 90 100 80 

M Submarine Command (Para) 103 100 110 90 80 115 95 90 80 110 95 80 110 100 

Tanks Are Coming, The (WB) 

100 115 80 100 75 110 90 110 100 100 80 100 95 70 90 125 75 96 

JTen Tall Men (Col) 

110 90 150 200 120 110 130 115 115 130 200 190 132 

Three Steps North (UA) 

100 100 70 85 80 100 100 100 90 

Two-Dollar Bettor (Realart) 

100 100 99 

Unknown Man , The (MGM) 

Unknown World (LP) 

70 100 80 100 100 80 100 94 % 

VVeekend With Father (U-I) 

Westward the Women ^MGM) 

_When I Grow Up (UA) 

WhenJWorlds Collide (Para) 

Uhip Hand. The RKOi 

TOP 

THE 

HITS 

OF 

WEEK 

Individual runs, not an average. 

Pictures with less than five runs 

no not anoear in the cnart above. 

130 99 > 

97 85 90 95 100 100 100 95 90 75 110 125 101 

120 115 90 255 140 180 110 85 110 100 

85 90 75 90 75 80 

128 85 140 125 130 100 75 150 100 90 100 160 110 100 

1. Latuko (Jarville Studios) 

Los Angeles 

Sailor Beware (Para) 

Buffalo 240 

QuoVadis(MGM) 

Baltimore 210 

90 100 100 

100 

4, Ten Tall Men (Col) 

Denver 

Another Man's Poison (UA) 

San Francisco 

The Racket (RKO) 

90 200 55 150 135 H" 

Indianapolis 180

— 

CHESTER FRIEDMAN 

EDITOR 

HUGH E. FRAZE 

Associate Editor 

SECTION 

PRACTICAL IDEAS FOR SELLING SEATS BY PRACTICAL SHOWMEN 

Co onunuin ,ti 

9 

The 20tli Century-Fox produetmerchandising 

meeting in New York 

last week was a dilly. Theatremen 

made up a preponderance of the 

audience and hardly anyone found 

anything to criticize. 

Twentieth-Fox executives believe 

the new product is better than anything 

in the past. Rightfully, they 

took the opportunity to say that to 

their guests, and the listeners got 

the feeling that this was not the 

usual sales pitch but the speakers 

actually believe they have product 

that will stand up to the most critical 

appraisal by the public. 

test which is judged by qualified music directors. 

The offer of the pass created an 

immediate competitive spirit among students 

and has been instrumental in encouraging the 

growth and development of music in the pub- 

— Chester Friedman The company provided an attractive lobby 

London Showmen's Ballyhoo Pitch 

Has the Yankee Doodle Approach 

To exploit "Captain Horatio Hornblower," 

A. R. Ayres, manager of the Savoy Cinema 

in Wandsworth, a suburb of London, England, 

enlisted the cooperation of the navy 

recruiting center and the local navy cadet.s. 

Uniformed cadets were on duty each evening, 

attending an elaborate lobby exhibit provided 

by the recruiting center showing nautical instruments 

and other paraphernalia, and several 

large .ship models. 

One of the ship models was mounted'' on 

top of an automobile placarded with signs 

advertising the picture and theatre playdates. 

The vehicle was driven around the 

streets and parked in front of the theatre 

at peak hours. 

Ayres had help from Goeffrey Keith, assistant 

Pass Proves Incentive 

manager of the Savoy, in exploiting 

"Show Boat." A model of the Cotton Blossom, 

obtained from the exchange, and a 

model of the S.S. America borrowed from the 

United States Lines were displayed in the 

lobby in advance as an interesting comparison 

between a Mississippi and a modern 

showboat. During the run engagement, the 

ship models were moved to a store window 

with signs plugging the playdates. Window 

displays were effected in seven shops through 

merchandise tie-ins based on the Lux soap 

hookup. 

Keith took a hand in promoting "Pine and 

Dandy." He made a tieup with the manufacturer 

of Propert's shoe polish to distribute 

lic 

10,000 free samples of the 

product 

Charles Einfeld, executive vicepresident 

in charge of advertising, 

publicity and exploitation for the 

company, has a rather unique staff 

of assistants. Their enthusiasm for 

the entertainment quality of the 

films, and for the sales campaign 

which will precede national release 

dates, carried such conviction that 

some of the exhibitors present forgot 

that a number of the pictures 

will not be available for several 

months. 

The keynote, or rather the purpose 

of the meeting as explained by Mr. 

Einfeld, is to try to revive the custom 

of letting patrons know there is 

a "continuing quality of pictures" 

scheduled. 

Before block booking was halted 

by the government, theatre managers 

will recall they could advertise the 

seasonal lineup of coming product 

and stars in the autumn. They will 

remember, also, the impact this had 

on their patrons. 

Mr. Einfol(5's reminder is a practical 

contribution in behalf of the 

current industry drive to increase 

patronage. Letting the patrons know 

what pictures are coming, and the 

continuing quality of those pictures 

in the months ahead, is an urgent 

requisite in the campaign to interest 

more people in motion pictures 

today and every day. 

Let's not forget that. Let's make 

use of it. Certainly Mr. Einfeld had 

no intention that the emphasis be 

confined solely to the product of his 

company. 

display based on a tie-in of the picture title 

and the .shoe polish. 

The Pi-opert tieup made it po.ssible to obtain 

window displays with retailers handling 

the product, and Keith further succeeded in 

landing displays in the windows of a shoe 

store, a women's dress shop, a tobacconist 

and a beauty parlor. 

For street ballyhoo, a theatre employe 

dressed in an Uncle Sam costume, carried 

a sandwich sign through the busiest centers 

of town, attracting considerable attention 

as he strolled along. 

For Music Students 

Several months ago, Howard Myers, manager 

of the Valencia in Macon. Mo., tied in 

with the music department of the local high 

school by offering a monthly free pass to 

any music student receiving a "one" rating 

in the district music contest. 

To enter the competition, a student must 

prepare and play a solo at the district con- 

schools. 

The instructor of the school band and 

music department released a press notice 

commending the theatre for its civic interest. 

: 

BOXOFFICE Showmandiser : February 2, 1952 23 — 39

Odeon Primes Drive With 

Proven Selling Ideas 

Odeon Theatres in Canada recently concluded 

an intracircuit drive for business predicated 

on showmanship. Weekly cash prizes 

and larger grand prizes of cash for managers 

and assistant managers gave the circuitmen 

something extra by way of incentive. They 

also had material aid in the form of weekly 

bulletins and special campaign ideas originating 

in the home office with Don Edwards and 

Jim Hardiman of the exploitation department. 

The campaign bulletin represented the 

combined resources of the home office exploiteers 

and some of the more effective merchandising 

schemes developed by the managers. 

They also provide ample suggestions 

for other exhibitors on product scheduled for 

booking in the future. 

WANNIE TYERS' IDEAS USED 

In Toronto, for example, the selling approach 

developed for "Cyrano de Bergerac" 

by Wannle Tyers, manager of the Odeon 

Theatre, was modified slightly and got good 

results in all subsequent bookings of the 

picture around the circuit. 

Tyers gave the picture a highly commercial 

sales campaign by avoiding the "arty" flavor 

of the story in favor of a down-to-earth, 

mass-appeal pitch. Emphasis on all copy was 

on "Swashbuckling Adventure," "One Lover 

in a Million" and the Academy award portrayal 

by Jose Ferrer. 

He gained plentiful publicity through a 

tie-in with the pulp edition of the novel and 

had a fleet of news trucks posted with fullcolor 

placards advertising the playdates. A 

24-sheet truck rolled through the city streets 

with two attractive girls in period costumes 

fencing on the sides of the vehicle. A loudspeaker 

gave the ballyhoo audio appeal as 

well as visual effectiveness. Tyers also went 

in heavily for displays both in windows and 

at the theatre attractively flashed with 

plumed hats, fencing equipment, etc. 

Having experienced a gratifying response 

from the Canadian public through advertising 

"The Mudlark" as a "royal command 

performance picture," "Ivory Hunter, another 

film which holds this same distinction, was 

introduced locally through a series of "command" 

premieres. 

CIVIC LEADERS INVITED 

Prominent civic persons were invited to the 

opening night showing. Military units supplied 

honor guards to add pomp to the opening. 

Several managers promoted a device patterned 

after the Treasure Hunt promotion, 

and with promoted prizes, invited the public 

to participate in an Ivory Hunt. 

Canadian firms authorized to use the royal 

coat of arms and the phrase "By Appointment, 

etc.," were contacted for co-op ads 

and local advertisers were brought in through 

the catchline, "A Royal Place to Shop, etc." 

Montage displays of stills contributed to the 

wide interest the public displayed in the picture, 

and both stuffed and live animal exhibits 

attracted their share of attention. 

Typical of the campaigns used throughout 

the circuit for "The Lavender Hill Mob" was 

an especially effective one put on by Vic 

Howe, manager of the Hyland Theatre in 

Toronto. Howe released a newspaper story 

describing the reactions of 900 prisoners to a 

preview at Kingston penitentiary. The story 

appeared under the byline of Bill Harcourt, 

correspondent for the Canadian Press. 

Lobby posters, window cards and an ad 

campaign created at the Odeon home office 

sold the comedy theme of the picture. New 

pennies obtained from banks were affixed 

to throwaway cards consecutively numbered 

and were distributed in advance. Copy on 

the cards read: "This is not gold. It is only 

a penny but can be worth its weight in gold 

if the number on this card corresponds with 

those on a list at the Hyland boxoffice, etc." 

Men who attended the opening day show 

were given free admission if they wore bowler 

Special circulars 

played an important role 

in the Odeon drive for 

business. This is the inside 

spread oi a fourpage 

herald devised for 

"White Corridors." The 

page at left was backed 

by the cover page showing 

a doorway with the 

top panel translucent. 

Copy on the front read, 

"You'll Be Interested in 

Seeing Behind This 

Door." Silhouette of the 

couple could be seen 

through the paper, which 

made the herald an intriguing 

sales device. 

type hats and carried an umbrella. This was 

well publicized in advance. 

Pieces of 2x4, coated with gilt paint to 

simulate gold ingots, were displayed with an 

attractive lobby setpiece and canvas money 

sacks with a sign reading, "$3,000,000 Worth 

of Laughs, etc." 

In both the smaller communities and the 

large urban areas, the Odeon managers 

showed personal enthusiasm in exploiting 

their attractions. Constance Smithe, manager 

of the Odeon in Duncan, B. C, population 

3.000, operated with a minimum budget 

and got good results. 

She put on a Raffles contest in behalf of 

"The Dark Man" that won wide attention. 

Lacking newspaper cooperation, she used her 

screen and a slide to publicize the date and 

time the "Dark Man" would be on the 

streets. No large prizes were available to 

those who identified the man, but theatre 

passes were given and were just as effective 

from the standpoint of interest created. 

IVIrs. Smithe had footstep stencils leading 

to the theatre and made up her own signs 

for display at a tax stand, a hotel and 

several stores. She also traveled to several 

nearby towns to place window cards and 

display material advertising the playdates. 

Leo Charlton, manager of the Oxford at 

Halifax, N. S., went in for front-of-theatre 

stunts that won attention from passersby 

and influenced greater patronage. He used 

atmospheric fronts and converted his boxoffice 

in keeping with the theme of his 

attractions. For "The Secret of Convict 

Lake," as an example, the boxoffice was 

made to simulate a log cabin. 

At the Roseland Theatre, New Glasgow, 

N. S., Manager Henry McNeil took advantage 

of his triangular marquee to display 

large cutouts from coming pictures. By backing 

up two 24-sheet displays he reached people 

coming from both directions. 

Norman Reay, manager of the Plaza, Victoria, 

B. C, used 24-sheets and other litho 

displays at sidewalk level on all pictures 

having an action theme. 

Capitalizing on the lure of toy trains, Bob 

Harvey, Odeon manager at London, Ont., displayed 

a complete set of electric trains to 

back up his display for "Strangers on a 

Train." And Vic Nowe promoted prizes from 

a hobby shop and gave them to winners of 

a model airplane building contest he advertised 

in connection with "No Highway in 

the Sky" at the Hyland, Toronto. 

.FEARLfSSiy REVEAUNG 

THE UVtS AND U*ES Of DoCraRS «•» NURSES 

UNI0CK1N&-WED00R 

TO AWOPLD THE PUBLIC CKVEC SEES 

IT 

W1U.(^!?>0U 

IT ^\AY 5/oev you 

BUT you CANNOT FAILTO BE MOVED 

^^'"^ COURAGE! 

PARING! 

REALlTy! 

The managers went out to prove that 

page-one publicity is not impossible. AI 

Jenkins at the Vogue, Vancouver, got the 

News-Herald to publish a huge, full-figure 

photo of Betty Grable inviting the public to 

"Meet Me After the Show." Art Bahen, enterprising 

manager of the Champlain Theatre, 

Montreal, decked the lobby ceiling and 

marquee canopy w-ith balloons to inaugurate 

his Carnival of Hits, then persuaded the 

news editor of a local paper that the animated 

effect had news value. The result 

was a page-one picture which later appeared 

in .several other local papers. 

Claude Hunter, manager of the Odeon in 

Peterborough. Ont.. took frequent advantage 

of features with special interest for school 

students to contact educational directors and 

obtain permission to post notices on school 

bulletins. 

Lucky Seat night, a vai'iation of the Hot 

Seat stunt, was worked so successfully by 

Steve McManus at the Odeon in Fort William 

that it built up one of his slack nights. 

Public relations was solidified in many spots 

by cooperating with local groups and organizations. 

Lisle Kinnee at the Oak, Burnaby, 

was publicly commended for aiding the Victorian 

Order of Nurses in conducting a raffle 

for charity. 

40 — 24 — BOXOFFICE Showmandiser 

: 

: February 2, 1952

Blackstone and Goelz 

Contrive a Holdover 

And It's No Magic 

When a stage show is booked with the 

screen show, it has to be well exploited in 

order to get the utmost from its potential as 

a business stimulant. Two good showmen, 

Blackstone, the magician, and Adam Goelz, 

manager of the Hippodrome Theatre in Balti- 

Robert Moscow, owner-manager of the 

Rialto in Atlanta, and Milt Overman, United 

Artists exploiteer, worked up a board of 

education tieup for "Cyrano de Bergerac" 

which got the picture direct plugs into classrooms 

of the entire school system. The board 

of education, operating radio station WABE, 

endorsed the picture via broadcasts piped into 

all classrooms. The school radio station 

plugged the picture, emphasizing the story, 

acting and other outstanding aspects of the 

film to an estimated 300,000 in Fulton, Cobb 

and DeKalb counties. 

Contest for 'American' 

In Ads of Merchants 

Harold Lee. manager of the Babcock Theatre, 

Bath, N. Y., promoted a misspelled word 

contest in the Daily Advocate for "An American 

in Paris." Newspaper readers had to 

locate and .submit a list of all words incorrectly 

spelled in merchant ads. For prizes. 

Lee got a restaurant to put up $5 and a 

record album. He awarded theatre tickets to 

runnersup. The paper also gave the picture 

an extra plug via a story about the winning 

entries. 

School Dance With Football Theme 

Proves Good Stunt for 'Hero 

more, teamed up recently to prove that showmanship 

still packs a wallop at the boxoffice. 

The stage attraction was the famous and 

ever-popular Blackstone; the screen offering 

was "Son of Dr, Jekyll." When the team of 

showmen were through, even a bus strike 

couldn't stop the crowds. The show did 

holdover business. 

Having a cooperative star to work with, 

Goelz took every opportunity to cash in with 

free newspaper and radio publicity. Blackstone 

appeared on one morning radio show, 

six afternoon programs and on one evening 

show with disk jockeys over stations WITH, 

WCAO, WCBM, WFBR and WWIN. 

In addition he was guest star for Baily Pint-size fullback carries sign plugging playdates of "Saturday's Hero" for the Liberty Theatre. 

At right, part of butcher-paper sign work which Manager DeRosia made and evidence 

Goss, WMAR-TV; Nick Campofreda, WAAM- 

TV. and both the Al Ross and Galen Frome his campaign was productive—cash customers lined up at the boxoflice. 

programs on WBAL-TV. 

The newspapers had stories of Blackstone's When a picture like "Saturday's Hero" is ning from Mullan to Wallace, and in the 

appearance at the Kernan"s Hospital for Crippled 

Children, the Baltimore American run- 

the local theatre manager has to try to de- 

At the football dance, the picture re- 

booked in a small town such as MuUan. Ida., show windows of local business firms. 

ning a four-column picture of the star entertaining 

the youngsters. 

as he can to attract extra patronage at the monies, and theatre tickets to "Saturday's 

rive as much free publicity and advertising ceived several plugs from the master of cere- 

The theatre announced an amateur magicians 

contest which attracted some 60 en- 

Liberty there, developed a campaign around dancers. Radio station KWAL at Osborne 

boxoffice. R. G. DeRosia, manager of the Hero" were given away as prizes to the best 

trants. These were screened and eight finalists 

competed on the stage for a $25 bond dents went for in a big way and which gained plugs. The Mullan News and the Wallace 

a football dance which the high school stu- 

gave the picture and the dance several gratis 

and a trophy put up by the Yogi Magic club. the cooperation of the editor of the Press Pi-ess Times did gratis writeups on the film 

The News-Post and the American both ran Times. 

and the football dance, and in addition, each 

photos and stories publicizing the contest and DeRosia sold the school pep club his idea published a scene mat from "Saturday's 

additional plugs were received from leading for a football dance on the theme, "Saturday's 

Hero." That gi-oup got behind the tieup at the Liberty." 

Hero" under the caption, "Kickoff time 2 p. m. 

radio news commentators. Each editor and 

disk jockey received a gift of a white rabbit wholeheartedly. Special heralds were prepared 

and distributed to students welcoming butcher paper which were hung in front of 

DeRosia made up several large signs on 

from Blackstone. 

them to the dance. Posters drawn by art the theatre and were visible from any angle 

students tieing in the dance and the theatre on Main street. Several boys dressed in football 

togs carried sandwich signs through the 

Publicity for 'Cyrano' 

attraction were posted at strategic locations 

throughout the school, and several were used shopping section of town on Saturday before 

Gets School Assist 

in the theatre three weeks before playdate. opening and during the current showing. 

Special posters were made up and displayed The results of the campaign were evidenced 

in school buses, on transportation buses run- 

in increased receipts during the playdates. 

BOXOFFICE Showmandiser : : February 

in Lobby of Theatre 

Bill Wyatt, manager of the Rialto, Charleston, 

W. Va., had the marine and army recruiting 

services exploit "Flying Leathernecks" 

and "Force of Arms." Two recruiting 

booths were set up in the lobby along with 

posters glorifying the respective branches of 

service and an exhibit of lethal weapons. 

A-boards were posted with theatre signs and 

special newspaper stories and radio plugs 

were given the pictures because of the tie-up. 

Ads Endorse 'Drums' 

Paul Peter.son, manager of the Mayfair 

Theatre, Asbury Park. N. J., used a personal 

endorsement-type of display ad to promote 

"Distant Drums." The ads took the form of a 

personal letter addressed to theatre pati'ons, 

in which Petei-.'ôn compared the action and 

adventure featiu-es of "Distant Drums" with 

"King Solomon's Mines." He reports that the 

ads were instrumental in attracting extra 

patronage. 

Ads Defray Extra Cost 

Of 'Earth' Campaign 

An ad, paid for by a local merchant, enabled 

Don Edwards, manager of the Capitol 

Theatre, Ilion, N. Y., to use a .special herald 

on "The Day the Earth Stood Still." The 

heralds were distributed by boys to factory 

workers as they left after working hours. The 

boys created a stir by shouting "Extra." Another 

merchant paid for 600 ma.sks with theatre 

copy and his own advertising. The masks 

were given to .school children. 

School Tie-in Helps 

For "Two Tickets to Broadway," Manager 

George Cameron of the Holland Theatre, 

Bellefontaine. Ohio, contacted a dancing 

school and offered to give free guest tickets 

to the child who showed most promise in his 

work during the week. In return, the school 

posted a notice on the bulletin board and the 

picture was well advertised by word-of-mouth 

by the students. 

2, 1952 — 25 — 41

: February 

This special front was created by the Towne Theatre in Milwaukee for a pre-release showing 

of Monogram's "Aladdin and His Lamp." In designing the front, the theatre staff used 

blowups of posters as well as 8x10 stills. The attraction board above the marquee used 

a transparency of the 24-sheet used for the picture. 

Window Streamers 

and Posters 

Cover Richmond for 'Quo Vadis 

National and local tie-ups, direct mailings, 

high school contacts, a recruiting tie-in and 

strong exploitation activities impressed the 

playdates of "Quo Vadis" on the citizens of 

Richmond, Va., well in advance of the opening 

at Loew's Theatre tliere. The campaign, 

a joint affair handled by George Peters, 

manager of Loew's, and Tom Baldridge, 

MGM exploiteer, embraced every possible 

medium of advertising, publicity and exploitation. 

National tieups were especially productive. 

Sunbeam bread distributors posted 24-sheets 

within a 70-mile radius of Richmond and 

had truck drivers delivering posters and heralds 

to retail outlets, carrying full theatre 

credits. 

The state representative for Lever Bros, 

arranged for the display of 350 window posters, 

imprinted with theatre copy, by retailers 

handling Lux soap. Window streamers 

went into all outlets handling Whitman's 

chocolates. 

Sixty-five recruiting A-boards were posted 

with red, white and blue one-sheets imprinted. 

"'Quo Vadis' (Whither goest thou?) 

Know where you're going. Join the U.S. army 

for a colorful career. See 'Quo Vadis' at 

Loew's, etc." 

Two thousand blotters were distributed in 

downtown offices and secretarial schools, and 

2,000 bookmarks were handed out to the public 

in libraries and bookshops. Two thousand 

paper napkins with full theatre imprint 

were distributed to downtown soda fountains 

and restaurants, and table tent cards 

were used in tearooms and restaurants. 

Public and parochial school bulletin boards 

and county schools displayed announcement 

panels plugging the theatre playdates. Personal 

letters from Peters were mailed to officers 

of civic clubs, women's clubs, school 

faculty members and the ministerial association. 

The theatre contracted for two and a half 

weeks' advance showing of dash cards on all 

Virginia transit buses. Store tieups based 

on merchandise displays and accessories 

plugging the pictiu'e were arranged with 

Kresge's, Grant's, Murphy's, Payless. J. C. 

Penney, Gary's, Thalhimer's, Hofheimer's, 

Greentree's, Miller & Rhoads department 

store, and numerous bookshops. 

Radio promotion included the planting of 

special interview records of the stars on local 

stations. Elaborate lobby and outside 

display pieces were used to depict the spectacular 

theme of the film. 

Transit Tieup Proclaims 

Indianapolis 'Quo Vadis' 

With "Quo Vadis" booked as his Christmas 

attraction, Howard Rutherford, manager of 

Loew's Theatre. Indianapolis, devised an outdoor 

campaign aimed at the holiday shopping 

crowds. The transit company posted streetcar 

and bus cards at no cost with copy reading, 

" 'Quo Vadis' Means 'Where Are You 

Going?' Wherever You Go Transit Advertising 

Pays Off." Greyhound and other bus lines 

servicing the city also tied in with similar 

cards. 

Rutherford contacted stores and factories 

and sold blocks of tickets to employes for 

Christmas gifts. 

Talent Hunt Resumed 

Manager Francis S. DeVerter of the Rio at 

Harrisburg, Pa., has resumed his Saturday 

afternoon Junior Town talent hunt, broadcast 

on WCMB, 

Schine Houses to Use 

Pre-Tested Campaign 

To Sell 'Kon-Tiki' 

A test campaign tried out at the Liberty 

Theatre in Cumberland, Md., was so successful, 

it will be used as standard promotion in 

all Schine circuit houses which play "Kon- 

Tiki." Prepared at the circuit headquarters 

in Gloversville, N. Y., by Seymour Morris, adpublicity 

director, the campaign was carried 

out by Ray LaBounty, manager of the Liberty. 

First step in selling the picture was a 

screening for 150 opinion-molding community 

leaders, .such as school principals, librarians, 

PTA leaders, clergymen and representatives 

of press and radio. Invitations were mailed to 

the guests and LaBounty followed this up 

with a personal phone call urging each one 

to attend. 

A secondary group of 3,000 prominent citizens 

and all schoolteachers in the area received 

postcards carrying a personal message 

from the Liberty manager urging that they 

.see the picture and encourage their friends 

to see it. 

The local radio station was persuaded to 

make a tape-recording following the screening. 

Interviews with the guests were played 

back as spot plugs on the day before opening 

and on opening day. In addition. La- 

Bounty discussed the picture on a 15-minute 

broadcast, emphasizing the educational as 

well as the entertaining features of the film. 

To capture the attention and interest of 

the small fry, a contest was promoted among 

schoolboys which offered prizes for the best 

models of the "Kon-Tiki" raft. The contest 

was plugged gratis by all local radio outlets 

and newspapers and through several thousand 

heralds distributed with the rules and prizes. 

The merchant-donated prizes were exhibited 

in the theatre lobby and were presented to 

winning entrants from the theatre stage. 

Wide 'Racket' Publicity 

By Radio and Screenings 

Mark Ailing, manager of the Golden Gate 

Theatre in San Francisco, and publicist Bill 

Blake, ran two screenings of "The Racket" 

for officials of the police department and 

newspaper and radio representatives, which 

resulted in excellent publicity. 

The distributor of "The Racket" spent $750 

on a radio campaign to give the picture saturation 

coverage. Station KNBC, KCBS, 

KFnc and KGO were employed. 

An increased ad campaign as a co-op venture 

with the distributor drew fine cooperation 

from amusement editors through special 

stories and art breaks. 

Three-Column Co-Op Ad 

Boosts Hope Picture 

A three-column, six-inch display ad for 

"My Favorite Spy" was promoted at no cost 

by Lee Tliompson, manager of the State 

Theatre, Menomonie, Wis. The space was 

paid for by three local business fii'ms, each 

of whom advertised his product under the 

catchline: "You'll Say 'My Favorite etc' Is 

Offered By, etc." The ads were pyramid in 

shape, with the State ad appearing at the 

bottom with bold copy advertising the theatre 

playdates. 

42 — 26— BOXOFFICE Showmandiser 

: 

2, 1952

I Ted 

Pinza vs. Lanza Poll 

Gives Voters Prizes 

For Right Choice 

A battle of the aingers, between Ezio Pinza 

and Mario Lanza, created wide interest for 

the double-feature program of "The Toast 

of New Orleans" and "Mr. Imperium" when 

it played the Apex Theatre in Washington. 

Charles Demma, manager of the Apex, promoted 

a jeweled wristwatch and eight record 

albums to encourage patrons to vote for 

their favorite singing star. Ballots were distributed 

to patrons and apartment houses in 

the neighborhood two weeks in advance of 

playdate. 

Instructions, imprinted on special heralds 

and on the ballots, directed people to signify 

their favorite singing star and drop the ballot 

in a box in the theatre lobby. All who 

voted for the winning incumbent were eligible 

for the prizes via a lucky drawing. An attractive 

lobby display, a trailer, and an announcement 

in the house program advertised 

news of the balloting. 

Demma arranged with the MGM studio for 

Lanza and Pinza to send congratulatory telegrams 

to the theatre. These were blown up 

and displayed a week in advance. One hundi'ed 

window cards were distributed to stores 

and posted in apartment house elevators 

throughout the Apex drawing area. 

Song hits from both films were plugged on 

the Italian Musicale radio program every 

Sunday for three weeks before playdate. This 

program is sponsored by the Bianchi travel 

service which got recognition through a 30x40 

sign in the theatre lobby. Art Lamb, on his 

WTTG-TV show, plugged the double-feature 

program and the balloting gimmick, and 

made a personal appearance at the theatre 

to assist in the drawing for prizes. 

TV Station's 30 Spots 

Sell 'Double Dynamite' 

A cooperative deal made by Jerry Baker, 

manager of Keith's Theatre in Washington, 

$600 in Merchandise 

Attracts Patronage 

Six hundred dollars m merchandise awards 

to lucky theatre patrons served as an excellent 

pre-Christmas business stimulant for 

Ames, manager of the Opera House. 

Millinocket, Me. Prizes included an electric 

refrigerator. Ames used a trailer and promoted 

window displays with cooperating 

.J 

merchants. He supplied the merchants with 

drawing coupons and a lobby display exhibited 

the gifts included in the tieup. 

The Millinocket Journal ran a story in 

advance and later published the names of the 

lucky winners. 

BOXOFTICE Showmandiser February 2, 1952 

: : 

Rise and S(c)hine Boys 

Can't Wait for Xmas 

Those fast -working Schine managers 

are at it again. Free kid shows have been 

promoted at the Milford (Del.) Theatre 

by Manager Ed Evans and at the Rialto 

Theatre, Glen Falls, N. Y., by Manager 

George Pugh. The deals will be sponsored 

by local business firms. The kids in 

those communities will have to wait a 

while for their free show as both are set 

for Christmas 1952. 

produced 30 gi-atis plugs for "Double Dynamite" 

on station WNBW-TV. The free time, 

valued at $1,500, was garnered in exchange 

for a 30-second trailer boosting the Groucho 

Marx show, a feature of WNBW-TV. The 

television spot plugs advertised the film attraction 

three times daily for ten days prior to playdate. 

to opening. 

Window displays with eight stores were 

promoted via Frank Sinatra records, and a 

false front was built for current ballyhoo. 

Telegrams in French 

Stir 'Men' Interest 

Telegrams in French were sent to all drama 

critics, columnists, the French consul and 

Fi-ench newspaper to exploit "Ten Tall Men" 

prior to its opening at the Hillstreet and 

Pantages theatres in Los Angeles. The wires 

were sent by Ed Meek, publicity manager for 

the two houses which play day and date. 

Radio interviews with Mari Blanchard, featured 

player in ' the film production, were 

supplied to 18 radio personalities having their 

own shows. The interviews were used with 

mention of the dual-theatre engagement. Six 

spot plugs each day beginning four days 

prior to opening helped to sell the radio audience. 

Fawcett Publications placed window cards 

in all stores retailing their books, a total of 

about 600 locations, and the distributor of 

the picture posted 50 24-sheets in the city. 

Display for 'Badmen' 

Has Plenty of Stills 

Jesse Gore, manager of the State Theatre, 

Winnsboro, Tex., built a still-board display 

which turned out to be a crowd stopper and 

stimulated advance interest in "Best of the 

Badmen." Star stills of the cast were placed 

across the bottom of one side of the display 

which was topped by cutout figures made 

from a litho three-sheet. Adjoining this wâs 

another large board posted with a one-sheet 

and surrounded by scene-stills of action highlights 

from the picture. 

A miniature stagecoach and a real covered 

wagon made an effective street ballyhoo 

which Gore used starting two weeks prior 

Roxy in New York Holds 

Contest for 'Phone Call' 

Inspired by the title of "Phone Call From 

a Stranger," the Roxy in New York offered 

free tickets to the first 50 persons submitting 

the most interesting letters on "My most 

exciting phone call from a stranger." Letters 

were limited to 200 words. The contest originated 

with Isabelle Austin, publicist for the 

Roxy, and was set to stimulate interest in 

the picture prior to opening. 

Admits Cowboys Free 

Morris Rosenthal, manager of the Poll in 

New Haven, Conn., admitted patrons to see 

"Man in the Saddle" without charge on 

opening day if they attended in cowboy outfits. 

Theatre ushers wore western attire a 

week in advance. 

— 27 — 

Screen Slides Tease 

Patrons and Boost 

Interest in 'Earth' 

R. A. Carpenter, manager of the Radford 

iVa.) Theatre, started his campaign for "The 

Day the Earth Stood Still" two weeks prior to 

playdate, with the result that practically 

every one of the 8,000 inhabitants of Radford 

knew the exact date on which the picture 

was scheduled to open. 

He made up a set of slides with teaser 

catch copy designed to arouse interest in the 

robot Gort. These teaser catch lines queried, 

"Where would you go, what would you do, if 

Gort the Robot came to destroy our world? 

etc., etc." The slides were run at every performance, 

followed by a slide showing the 

shadow of Gort, enlivened with sound effects 

coming over the house public address system. 

A model of the robot, built at the theatre, 

was placed in a store window five days prior 

to opening, against a background of guns, 

tanks and litho paper. A sign invited the 

public to guess the exact weight of the robot. 

Seven hundred entries were submitted in 

this 

contest and winners were awarded theatre 

passes. 

The daily newspaper sponsored a second 

contest offering a three-month theatre pass 

for the best letter submitted on, "What I 

would do if the world was threatened by a 

robot from another planet." Advertising 

space in the daily paper was doubled, and a 

saturation campaign of radio spot plugs was 

launched three days in advance. 

A false front was constructed for current 

ballyhoo, and a lightweight frame was used 

to create a walking robot, inside of which 

was an usher. 

Richard Webb Appears 

At Hartford Strand 

The appearance of actor Richard Webb in 

conjunction with "Distant Drums" rated special 

newspaper publicity and helped to attract 

extra attendance for Jim McCarthy, 

manager of the Strand in Hartford. Webb's 

visit to Hartford was the signal for Mc- 

Carthy to release press notices announcing 

that the star would appear on the stage at 

each performance on opening day of the 

picture. 

Usher Acts Like Groucho 

For 'Double Dynamite' 

A theatre employe dressed to resemble 

Groucho Marx mimicked the popular star 

and caught the fancy of downtown shoppers 

in Kansas City to help "Double Dynamite" 

for Manager Lawrence Lehman of the RKO 

Missouri. Lehman also gave out prizes to 

winners of a Groucho wisecrack contest 

which was advertised in the lobby and by 

special entry forms distributed to patrons. 

Open House to 'Malone' 

Jimmie Allai-d, manager of the Palace in 

Dallas, invited all patrons named Malone to 

be his guest during the showing of "Boots 

Malone." A newspaper columnist plugged the 

stunt in his column every day for a week 

prior to opening. Proper identification at the 

boxoffice was necessary to gain admission. 

43

Idea From Life Gives 

'Magic Face' a Lift 

For Bob Walker 

Take it from Bob Walker, owner-manager 

of the Uintah Theatre, Fruita, Colo., anytime 

you can get your 

theatre message across 

to 100 important citizens 

in a small town, 

there is a good chance 

^^ that most of the hun- 

7 ^H dred citizens will show 

up at the boxoffice 

and many will bring 

their families along. 

Walker was looking 

through a recent issue 

of Life magazine when 

he saw the feature art 

Bob Walker layout of the grotesque 

effect obtained by having people wear nylon 

hose on their faces and heads. 

With "The Magic Face" booked for an 

early showing and a Farmer's night scheduled 

by the Rotary club, Walker decided special 

opportunity was knocking. The big night 

meant 50 members would be on hand with 

a "farmer" guest. 

The Uintah showman got a couple of 8- 

year-olds to copy the Life gimmick, and with 

signs fore and aft reading "Magic Face," 

startled the gathering of businessmen and 

farmers by mingling in the crowd. To maintain 

their silence the youngsters were bribed 

with a month's season pass and four-bits. 

At the regular Rotary meeting a week before 

"The Magic Face" opened, the kids 

showed up again, this time with the theatre 

name added to their signs. Walker picked 

up the tab for the fine he was assessed but 

believes he came off ahead on the deal as 

word-of-mouth publicity on the stunt was 

more than ample for the trouble and expense 

he incurred. 

WIRE 

WRITE 

PHONE 

The Pix 

For You 

In 'ST 

Polio Fund Benefits 

From Star Balloting 

Lee Thompson, manager of the State in 

Menomonie, Wis., recently launched a campaign 

to aid the infantile paralysis fund 

drive. He placed 16 canisters in the theatre 

lobby with photos of film stars. The 

public was invited to select their favorite star 

by dropping a dime into the canister which 

counted for a vote. With all proceeds directed 

to the March of Dimes, the mayor 

helped to launch the drive by casting the 

first ballot. The local paper used a threecolumn 

photo and a story on page one urging 

readers to help select Menomonie's favorite 

actor and actress while contributing to the 

March of Dimes. 

Photographer Tieup 

Clicks for 'Saddle' 

Morris Rosenthal, manager of the Poll 

Theatre, New Haven, Conn., arranged a photographer's 

stunt in the lobby to promote 

"Man in the Saddle." He obtained several 

sombreros and invited patrons to pose in the 

hats while a photographer took their photos. 

A number of the pictures were displayed in 

the window of the photographer's studio, and 

the people in the picture were invited to 

claim theatre passes. 

A mounted rider carried a sign plugging 

the theatre attraction and a display was arranged 

in a sporting goods store with accessories 

from the picture and a hobby horse. 

Stores featuring children's western clothes 

also devoted window space to plugging the 

merchandise and "Man in the Saddle." 

Rosenthal persuaded several prominent 

disk jockeys to feature western song records 

on a quiz program. Listeners identifying the 

tunes were given theatre passes. 

Newspaper Ad Contest 

Promotes "Saddle' 

Ed McGlon. manager of 

the Palace in Cincinnati, 

promoted a classified ad contest with 

the Cincinnati Times Star for "Man in the 

Saddle." Every day for one week, the newspaper 

listed ten names in the classified columns, 

taken from the city directory. Persons 

who located their names and identified 

themselves at the newspaper office received 

a guest ticket to the Palace for "Man in the 

Saddle." The Times Star devoted 600 lines 

of display space to publicizing the contest. 

For street ballyhoo, a mounted rider 

dressed in western garb rode through the 

busy sections of the city and visited school 

playgrounds and a children's home. 

Three-Way Tieup Gives 

Patrons 'The Big Night' 

A three-way tieup promoted for the Metropolitan 

Theatre, Washington, by Manager 

Sid Hoffman helped "The Big Night." Radio 

station WWDC and the Shoreham hotel were 

in on the deal, offering a full evening's entertainment 

for two-contest winners. 

Entry forms were supplied by the theatre 

and wimiers were selected by a drawing. 

They received dinner on the house at the 

hotel while the contest was plugged daily on 

Milton Q. Ford's program. The theatre announced 

the contest in a lobby display board 

and provided a sign which was displayed in 

the hotel lobby. 

Schools and Library 

In Small Town Help 

Attract Patrons 

Tieups and inexpensive ballyhoo have been 

helpful in attracting extra patronage to the 

Lory Theatre, Highland, 111. Manager Val 

Portwood located an open car of ancient 

vintage and decorated it with signs. It was 

then driven through Highland and the rural 

areas to exploit "Excuse My Dust." 

For "Alice in Wonderland," the local 

library set up a large display board with 

color photos from the picture, cutouts of 

the various cartoon characters, and several 

copies of the book. The theatre playdates 

were prominently included in the display. 

For a "Rhubarb" ballyhoo, Portwood 

chanced upon a cat resembling "Rhubarb" 

in physical proportions and appearance, and 

had an usher lead him around the city 

streets with a sign calling attention to the 

playdates. 

A tieup with the superintendent of public 

schools resulted in a fine promotion for attracting 

attention to "It's a Big Country." 

Students were directed by their teachers to 

write an essay on the film. This followed 

a special showing of the picture for school 

children which was well publicized in classrooms. 

Trip passes were given those students 

in each class who submitted the best essays, 

and a six-month pass was awarded the allaround 

winner. 

CLEARING 

HOUSE 

(Continued from inside back cover) 

BUSINESS STIMULATORS 

Bingo «illi more action. $3.50 thousand cards. 

Also othiT names. Novelty Games Co., H3i 

Rfdfnrd .Ave.. HrooHvn 16. N. Y, 

Giveaway New 1952 car. No cost to theatre, 

towns 5,000 population or over. Merchant .Advertising 

tieup. Interstate Theatre Service. 1115 

East .Armour. Kans.as City. Missouri- 

Comic books available as premiums, giveaways 

your kiddy shows. Large variety, latest newsstand 

at 

editions. Comics Premium Co., 412B. Green- 

wich St., N, Y. C, Publications for premiums 

(exclusively! since 1939, 

Bingo die-cut cards. 75 or 100 numbers, $3,50 

per M I'remiiim Products. 339 AV, 44th St,, New 

Ynric I,S. N Y 

Comic bool

— 

See New Posfponement 

Of Theatre TV Hearings 

Washington—The P'ederal Communications 

Commission was expected to issue an 

order Friday (1) postponing the hearing 

on theatre television from February 25 

to March 10 and at the same time add 

several new issues to the subject to be 

covered by the hearings. Among the new 

issues will b« an inquiry into the qualifications 

of the parties seeking theatre television 

frequency assignments. It is reported 

that the antitrust history of the 

film companies again may be dragged 

into the open. 

Fox Phila. Meeting 

Draws Large Crowd 

PHILADELPHIA—Several hundred exhibitors 

heard Charles Einfeld, 20th Century-Fox 

vice-president, and his staff outline Thursday 

(31) plans for the advertising, publicizing 

and exploitation of films to be released during 

the first half of the year. It was held at the 

Erlanger Theatre and was the first of regional 

merchandising meetings planned by 

the company to follow the recent New York 

session. 

Each exhibitor received a merchandising 

kit to be used in planning local campaigns. 

W. C. Gehring, assistant general sales manager, 

described the product. A novelty was 

kinescope showings of television shows which 

have carried publicity plugs for various company 

films and personalities. 

In the 20th-Fox contingent were Glenn 

Norris, Atlantic division manager: Sam Diamond 

of Philadelphia, Al Levy of Pittsburgh 

and Joe Rosen of Washington, branch managers, 

and their sales staffs. 

Accounting of Shea Trust 

Filed in Surrogate Court 

NEW YORK—Trustees of the Maurice A. 

Shea Trust have filed an accounting in Bronx 

surrogate court in response to a petition for 

an accounting filed by Dorothy Shea, wife of 

Gerald Shea, president of Shea Enterprises, 

and daughter of the late M. A. Shea. The 

court reserved decision on a motion to set 

aside an accounting made in 1950. It also 

ruled it lacked jurisdiction in a contract suit 

filed by E. C. Grainger, one of the trustees 

and former circuit general manager. 

February 13 was set as the date for filing 

additional answers and affidavits. Other 

parties in the dispute include Edward C. 

Raftery of the law firm of O'Brien. Driscoll 

& Raftery, and Thomas E. Shea who, with 

Grainger, are the only surviving executors and 

trustees of the estate. 

Post to Ralph Ober 

Of Municipal League 

NEW YORK—Ralph Ober, formerly associated 

with Universal-International, United 

Artists and J. Arthur Rank, has been named 

director of information service of the National 

Municipal League by Alfred Willoughby, executive 

-secretary. Ober. a former Associated 

Press and New York Times editor, was connected 

with U-I and United Artists in various 

advertising, publicity and promotion posts. 

Loew's Decree Shifts 

N. y. Release Setup 

Court Rejects 2 Motions 

In Virginia Checking Suit 

ROANOKE—Judge S. John Paul of the 

U.S. district court of Virginia has denied a 

motion made by Rives Brown. Franz M. 

Westfall and the Martinsville Theatre Management 

Corp. for dismissal from pending 

percentage suits on the ground that they had 

been improperly named as defendants. The 

court also denied motions to dismiss the 

action on the ground that the federal fourt 

did not have jurisdiction because $3,000 was 

not involved in each action. 

At the same time, with the consent of both 

sides, the court eliminated Bernard Depkin 

as one of the defendants because he now resides 

in Florida and is out of the jurisdiction 

of the Virginia court. 

The suits were brought by Loew's, Inc., 

20th Century-Fox, RKO, United Artists and 

Universal and involve the Rives, Rex and 

BeeDee theatres in Martinsville, Va., and the 

Ritz in Danville, Va. 

UA Theatre Chain Profit 

NEW YORK—United Artists Theatre Circuit, 

Inc., reports a net profit of $402,290 for 

the year ended Aug. 31, 1951, compared to 

$614,209 for the previous fiscal year. 

NEW YORK—Long standing circuit product 

splits in New York City will be broken up 

under the terms of the Loew's, Inc., consent 

decree. The company must dispose of 11 theatres 

in the Bronx, Manhattan, Queens and 

Brooklyn, and must give first or other neighborhood 

runs to independent competitors 

the areas served by 41 other theatres. 

In Westcliester the company has the choice 

of getting rid of one house in either Mount 

Vernon, New Rochelle, White Plains or 

Yonkers. 

In New Jersey the Emba.ssy must be sold 

or subjected to a product limitation if an 

independent in North Bergen, West New York 

or Union City with a suitable theatre on the 

Embassy's availability is not given an opportunity 

to secure product on tliat availability. 

The New York City hou.ses ordered sold 

without qualification are; Bronx—Boston 

Road and Burland; Manhattan—42nd street, 

Lincoln Square and 72nd street; Brooklyn 

Palace and Melba. 

In Brooklyn one of a group of three 

Woodside, Coney Island and Prospect—must 

be sold. In Manhattan three other choices 

are given. Either the Commodore or Avenue 

B, the Inwood or Dyckman, and either the 

175th Street or Rio must be sold. In Queens 

either the Plaza or Prospect or Hillside must 

be sold. 

Product limitations are placed on ten 

houses in tiie Bronx, nine in Manhattan, five 

in Queens and 17 in Brooklyn. 

Whoever purchases the National or Victory 

in the Bronx must promise neighborhood 

first runs. 

Three-year product limitations — meaning 

that the theatres must share neighborhood 

first runs or equivalent runs with independent 

competitors—apply to the Boulevard, 

American Post Road and Burnside. Five-year 

limitations are placed on the Fairmount, 

Elsmere and 167th Street. 

In Brooklyn the Pitkin must be offered for 

sale for one year and Loew's must sell if 9. 

reasonable offer is made. If the sale is not 

made Loew's must sell two of the thrse following—Woodside, 

Coney Island and Prospect. 

The company must sell one of the four 

following—Pi-emiere, Alpine, Gates or Broadway. 

The Premiere must be subjected to a 

five-year product limitation; the Alpine, 

Gates and Broadway to a three-year limitation. 

The Bay Ridge will have a three-year 

limitation. 

The Metropolitan, Kings and Warwick will 

have straight five-year product limitations. 

The Oriental will be under a five-year 

product limitation if there is not in its zone 

a regular neighborhood first run the greater 

part of the year. The 46th Street or Boro 

Park must be sold if no independent neighborhood 

first run operates for nine months 

of the year. The Brevoort will have a product 

limitation if an independent cannot get .second 

neighborhood run films. 

In Queens the Valencia will be subjected 

to a five-year product limitation unless an 

independent has opportunity to secure films 

for that run. The Triboro will have a fiveyear 

limitation unless an independent gets 

first neighborhood runs. 

Either the Plaza, Prospect or Hillside will 

have to be divested. If the Plaza or Prospect 

are retained there must be a product 

limitation for three years on both of them, 

unless an independent in each neighborhood 

gets first neighborhood run films. 

Virginia Ass'n Session 

In Richmond Feb. 13 

RICHMOND—The Virginia Motion Picture 

Theatre A-ss'n will hold its annual winter 

meeting in the Jefferson hotel here February 

13. All exhibitors, whether members or not, 

are invited. The tentative program: 

9:30 a. m.—Registration, with George 

Peters, Loew's, in charge. 

11:00—Opening business session, Leonard 

Gordon, Newport News presiding. 

President's report. 

11:15—Concession sales and displays. 

12:00—Drive-In theatre operation. 

12:30 p. m.—Luncheon in the Jefferson 

court. 

2:00—Col. Robert T. Barton. 

2:30—Virginia Theatre Admissions. 

3:00—Film Practices. 

3:30—Summer convention and statewide 

campaign. 

4:30—Alexander Film Co.—Frank Wolf 

jr. exhibitor party. 

Exhibitors planning to attend are requested 

to contact Carlton Duffus, secretary, Virginia 

Motion Picture Theatre Ass'n. 202 East Gary 

St., Richmond. 

BOXOFFICE February 2, 1952 N 45

. . . Mort 

. . Horace 

. , Milton 

. . Charles 

. . Ben 

. . Frank 

. . 

BROADV\/Ay 

Jârion Marshall, featui-ed in "Sailor Beware," 

left for the west coast following the 

opening at the Mayfair January 31. She appeared 

at an Ai-med Services recruiting rally 

at the Times Square recruiting booth as the 

windup of a ten-city tour on behalf of the 

March of Dimes . MacMahon, featured 

in "Detective Story," made a personal 

appearance at the Brooklyn Paramount January 

30 . . . Denise Darcel returned from the 

coast January 28 after a quick trip to the 

MGM studios . . . Dorothy Sarnoff took a 

one-month leave of absence from her feature 

role in "The King and I" to go to Hollywood 

to make her film debut in "Park Row." 

to be produced by Samuel Fuller. 

Nate Levy, Walter Branson, Charles Boasberg, 

Sidney Kramer and Carl Peppercorn, 

RKO divisional sales managers, and their 

assistants, Daniel Loventhal, Harry Gittleson 

and Frank Mooney, are back in New York 

following a series of meetings in branches in 

connection with the Ned Depinet 1952 drive 

Nathanson, eastern director of advertising 

and publicity for Horizon Films, left 

January 31 for a four-day visit to Washington 

to set preliminary plans for the opening of 

"The African Queen" . M. Reagan, 

Edward M. Saunders, John P. Byrne and H. 

M. Richey returned to the MGM home office 

January 30 after attending the Chicago sales 

meet . Klein, chief auditor for Columbia 

Pictures, is the father of a six-pound 

son, Mark Steven, born to Mrs. Klein at the 

Jewish hospital, Brooklyn. 

. . . Theron 

. . . Ben 

Joseph Bemhard, producer of "Japanese 

War Bride," got in from Hollywood in time for 

the opening at the Trans-Lux 52nd Street 

Theatre and to confer with 20th Century-Fox 

officials on promotion plans 

Warth, producer of "Captive City," to be released 

by United Artists, is in New York for 

conferences with Max E. Youngstein and William 

J. Heineman on promotion 

Goetz. head of MGM's British production activities, 

left by plane for London after three 

weeks in New York and Hollywood. Pier 

Angeli, who will appear in "The Devil Makes 

Three" in Munich, and her mother were on 

the plane with Goetz. Mrs. Ben Goetz was 

to leave by plane February 1 after a fourweek 

visit to the U.S. to visit relatives. 

Lou J. Kaufman, Warner Theatres executive, 

got back from a trip to Pittsburgh . 

James Glaser of the Universal advertising and 

publicity department has joined the sales 

promotion department to work under Henry 

A. Linet. He succeeds the late Bernard 

Maguire . Levine, former United 

Artists booker, has joined the Realart New 

York exchange as office manager and head 

booker, and James Primavera, formerly with 

Eagle Lion and Souvaine, became sales representative 

in New Jersey . G. 

Loewenstein, son of Harry H. Loewenstein, 

former president of Allied Tlieatre Owners 

of New Jersey and operator of the Court 

Theatre, Newark, was married to Amy Cummins 

of Pittsburgh January 27 at the Schenley 

hotel there. 

William F. Rodgers, MGM vice-president 

and sales consultant, got in from Miami January 

28 and remained at the home office 

until January 31, when he returned to the 

Florida winter resort . . . David A. Lipton, 

vice-president in charge of advertising and 

publicity for Universal, planed back to the 

studio after two weeks of home office conferences 

on forthcoming releases . . . Mort 

Blumenstock, Warner Bros, advertising and 

publicity chief, flew to Burbank to view newly 

completed product and to confer with Jack 

L. Warner and Ben Kalmenson . . . Norton 

V. Ritchey, president of Monogram International, 

left for the coast for conferences with 

Steve Broidy, Monogram-Allied Artists president. 

E. S. Gregg, vice-president and general 

manager of the Westrex Corp., subsidiary of 

the Western Electric Co., has left New York 

for Tokyo. Gregg wil study market conditions 

in Japan. Hong Kong, the Philippines, Thailand, 

Malayan Union, Indonesia, Italy and 

Great Britain before he returns in April. 

Services for Walters; 

RKO Theatres Counsel 

NEW YORK—Funeral services for J. Henry 

Walters, 78, special counsel for the B. F. 

Keith Corp. and the RKO Theatres chain for 

more than 25 years, were held at the Universal 

funeral chapel January 29. Walters died January 

28 at the Hotel Croydon where he resided. 

Ex-Senator Walters, Republican from Syracuse, 

was majority leader in the Senate during 

the period the former Mayor James J. 

Walker was minority leader. He went to the 

assembly from Syracuse in 1908 and remained 

there until 1910, when elected to the senate. 

He remained a senator until 1920, leaving to 

become personal counsel for the late Edward 

F. Albee, then president of the B. F. Keith 

circuit. His wife, Mrs. Clare A. Walters, survives. 

.\T PAH.\.AI()UNT SALES MEETING— Sales plans for the company's forthcoming 

product were discussed at a four-day meeting in the Hotel Plaza for eastern and central 

branch managers and other sales personnel. 

Top, left to right: Monroe Goodman, executive assistant to A. W. Schwalberg, 

president of Paramount Film Distributing Corp.; Robert J. Rubin, assistant to Barney 

Balaban; Schwalberg; Hugh Owen, eastern and southern division manager; Gordon 

Bradley, Atlanta branch manager; E. K. O'Shea, vice-president of Paramount Film 

Distributing Corp., and Oscar Morgan, general sales manager of short subjects and 

Paramount News. 

Bottom (l-r) : Exploitation men examine one-sheets: Sid Mesibov, exploitation 

manager; Arnold Van Leer, Boston; Win Barron, Canada; Mike Weiss, Philadelphia; 

Gabe Sumner, New York, and Bob Bixler, Dallas. Back row: Everett Olsen, Charlotte; 

Ed Wall, Buffalo, and Art Leazenby, Detroit. 

Mrs. Gusti Brandt 

NEW YORK—Funeral services for Mrs. 

Gusti Brandt, 83, mother of the prominent 

motion picture family, were held here Friday 

(1). Mrs. Brandt died the day before at 

her winter home at Miami Beach after a 

short illness. She leaves five sons, William, 

Harry, Louis, Bernard and Albert, and two 

daughters, Mrs. Belle Heyman and Ruth 

Brandt, all of this city. 

The need for copper is drostic—sove drippings. 


• 

added 

— 

— 

NTS Adds Two More 

As Vice-Presidents 

NEW YORK—John W. Servies. district 

supervisor in charge of six branch offices and 

manager of the carpet department, and W. J. 

TurnbuU. sales promotion manager, have been 

to the list of National Theatre Supply 

vice-presidents. 

Walter E. Green, NTS president, said 

Servies will manage tlie concession sales department, 

and continue as supervisor of the 

Buffalo. Cleveland. Cincinnati, Pittsburgh 

and Detroit branch offices and as manager 

of the carpet department. Servies has been 

with NTS 24 years since shortly after it was 

formed. He is a graduate of Wabash college, 

a member of the New York Sales Executives 

club and of the Society of Motion Picture 

and Television Engineers. 

Turnbull will serve as supervisor over the 

Albany, New Haven, Baltimore, Boston, 

Philadelphia and New York branch offices 

and continue as sales promotion manager. A 

graduate of Georgia Tech, he has served at 

St. Louis and Detroit as field sales representative 

and as director of the sales training 

classes in the New York offices. 

Cashier of Paris Theatre 

Dies After $250 Holdup 

NEW YORK—Walter Heyer, 60, cashier of 

the Paris Theatre, art theatre now playing 

"The River" on a reserved-seat, two-a-day 

run. died January 29 a few minutes after he 

was found bound, gagged and hidden between 

the last rows of seats of the empty theatre. 

The 8:40 performance was canceled after 

Heyer's death. Police said that $250 had been 

taken from the theatre's boxoffice. It was 

the second robbery at the Paris in the last 

two months. Two ma.'^ked men held up the 

assistant manager and robbed the house of 

$2,668 December 9. Richard Beugler, a City 

college graduate student, went to the boxoffice 

at 6 p. m. to buy a ticket and, finding 

no one there, entered the darkened house and 

found Heyer. The latter died, apparently of 

a heart attack, after he was untied. 

Cinerama Files Statement 

For Process Registration 

WASHINGTON—A registration statement 

for $1,000,000 of 5 per cent convertible debentures 

has been filed by Cinerama, Inc. of 

New York for the promotion of a new motion 

picture three-dimensional process, the Securities 

and Exchange Commission has reported. 

The process is a "new method of photographing, 

recording and projecting motion 

pictures, utilizing a triple-lens camera, multiple 

microphones, three projectors, and a 

large curved screen in such a way as to provide 

a realistic three-dimensional perspective 

as to both sight and sound without the 

use of spectacles or other special equipment 

by the observer," according to the company's 

prospectus. 

Berkowitz Heads Col. Club 

NEW YORK— Seymour Berkowitz has been 

elected president of the Columbia Exchange 

Employes club for 1952. Other officers are 

vice-president. John Wenish, and secretarytreasurer. 

Frances Steiglitz. 

'Greafest Show' in Strong 3rd Week 

As 'Beloved Country' Starts Well 

NEW YORK—For the third straight week, 

"The Greatest Show on Earth" led the 

Broadway first run field with long waiting 

lines outside Radio City Music Hall during 

the evening hours and a gross which equaled 

the smash opening week. "Cry, the Beloved 

Country," one of the two new films of the 

week, had a strong opening week at the 

Bijou and "Mr. Drake's Duck" started out 

well enough at the Guild, directly back of 

the Music Hall. 

Except for "Scandal Sheet," which had a 

good second week at the Paramount, and 

"The Model and the Marriage Broker," in its 

third week at the Roxy, most of the other 

films ranged from fair to mild while theatres 

waited for six new Hollywood pictures 

and two foreign-made films to open. However, 

"Quo Vadis" held up well in its 12th 

week at the Astor and "Detective Story" was 

surprisingly good in its 12th and final week 

at the Mayfair. 

It was a different story in the art houses, 

with "Rashomon," in its fifth week at the 

Little Carnegie, and "Pandora and the Flying 

Dutchman," in its eighth week at the 

Normandie, outgrossing their preceding weeks. 

"The Lavender Hill Mob" also remained 

strong in its 15th week at the Fine Arts. 

(Average Is 100) 

As'or— Quo Vadis (MGM), 12th wk 110 

Eiiou—Cry. the Beloved Country (Lopert) 120 

Capitol—The Light Touch (MGM), 2nd wk 90 

Criterion— I Want You (RKO), 6th wk 100 

Fine Arts-The Lavender Hill Mob (U-I). 15th wk. .110 

55th Street—Singing Angels (Casino). 2nd wk. 

Globe—Submarine Command (Para), 2nd wk 

. 90 

100 

Guild—Mr. Drake's Duck (UA) 110 

Little Carnecji.- Rashomon (RKO), 5th wk 115 

Loews Stat. For Men Only (LP), 2nd wk 95 

Maylair—Detective Story (Para), 12th wk 100 

Normandie — Pandora and the Flying Dutchman 

(MGM), 8th wk 115 

Paramount — Scandal Sheet (Col), plus stage 

show, 2nd wk 110 

Pans—The River (UA), 20lh wk of two-a-day 105 

Park Avenue—Tom Brown's Schooldays (UA), 3rd 

95 

Radio City Music Hall—The Greatest Show on 

Earth (Para), plus stage show, 3rd wk 145 

Rivoii— Deci-ion Before Dawn (20th-Fox). 6th wk 90 

Roxy— The Model and the Marriage Broker (20th- 

Fox), plus stage show, 3rd wk 110 

Sutton Tales of HoUmonn (Lopert). 5th wk., return 

run 100 

Trcms-Lux 52nd Street—It's a Big Country (MGM), 

3rd wk 90 

Trans-Lux 60th Street Bonnie Prince Charlie 

(Snader), 3rd wk 90 

Trans-Lux 72nd Street—Cage of Gold (Ellis), 2nd 

wk 85 

Victoria—Death of a Salesman (Col), 5th wk 105 

Warner—Room for One More (WB), 2nd wk 110 

World—Miracle in Milan (Burstyn), 5th wk 95 

"Sailor Beware' Grosses 240 

In Buffalo Opening 

BUFFALO—The Paramount, with Martin 

and Lewis in "Sailor Beware," had patrons 

hanging from the rafters at every show. 

"Room for One More" went over with a bang 

at the Center and was held over. 

Butialo— Quo Vadis (MGM), 5th wk 160 

Center—Room for One More (WB) 135 

Century—Callaway Went Thatoway (MGM) 85 

Cinema-Kind Hearts and Coronets (UA) 6; 

Lalayette— Boots Malone (Col) 9." 

Paramount—Sailor Beware (Para) 240 

Teck—Cobra Woman (Realort). Sudan (Realart) . 90 

'Dreams' Scores 130 in Opening 

At Pittsburgh Stanley 

PITTSBURGH—Three films .scored hits in 

local first runs, with "I'll See You in My 

Dreams" at the Stanley, topping all comers 

at 130. Loew's Penn scored, with four extra 

days, in offering "Westward the Women" 

and the Warner was over the top with "Another 

Man's Poi.son." 

Fulton— Bright Victory (U-I), 9 days 80 

Harris— I'll Never Forget You (20th-Fox), 5 days.... 40 

Penn—Westward the Women (MGM), 11 days 110 

Stanley— I'll See You in My Dreams (WB)...- 130 

Warner—Another Man's Poison (UA) 110 

Movie Patrons Enter TV 

Quiz Shows by 'TV-Pic' 

NEW YORK—Murray Kay has invented a 

TV Pic system whereby movie patrons can 

enter quiz shows on television while attending 

local film theatres. The system is designed 

to enable exhibitors to share in nationwide 

quiz shows with their patrons in the 

theatre. 

According to Kay's s.vstem, a patron entering 

a film theatre will retain a numerically 

marked duplicate and triplicate of his entrance 

ticket. If he desires to enter as a 

contestant, he drops the triplicate ticket stub 

into a contestant box provided by the theatre 

and retains the duplicate stub. About 15 minutes 

before the TV Pic show starts, the theatre 

emcee picks out lucky contestants' stubs 

out of the box and calls them on stage. After 

explaining the rules and regulations, the 

quiz .show on television is turned on and, as 

soon as the question is heard, the .sound on 

the television set is turned off and the theatre 

contestant is given just as much time to 

answer as the TV contestant. The emcee 

gives prizes of the theatre's own choosing, to 

contestants who answer correctly. Film theatres 

do not have to have a large TV screen 

but can have one or more TV sets distributed 

at vantage points in the theatre, according to 

Kay. 

E. C. Dowden Jr. Joins UA 

NEW YORK—Edward C. Dowden jr. has 

been named assistant to Lige Brien, United 

Artists director of promotion and special 

events. His first assignment will be on "The 

African Queen," John Huston Technicolor 

film starring Humphrey Bogart and Katharine 

Hepburn. 

Joe Ende to UA Post 

NEW YORK—Joe Ende. formerly controller 

for Film Classics, has been named assistant 

controller of United Artists by A. E. 

Bollengier, treasurer. Ende will supervise the 

company's domestic and foreign accounting 

departments. 

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BOXOmCE February 2, 1952 47

ALBANY 

gix public schools, five in Albany and one in 

the suburbs of McKownville and Westmere, 

and the PTA sponsored two special 

screenings of "My Friend Flicka" at Warners' 

Madison Saturday morning (2). Proceeds 

were to be used to purchase library 

books, audio-visual equipment and other 

auxiliary materials. The children prepared 

their own promotional material—handcolored 

posters, flyers, etc. . . . Schine's Rialto 

in Glens Falls played five acts of vaudeville, 

plus a picture, Friday and Saturday. Kids 

admission was raised to 25 cents . . The 

. 

Paramount, Glens Falls, booked "Caesar and 

Cleopatra" and "The Seventh Veil" for a 

two-day midweek date. Warners' Lincoln in 

Troy and Schine's Avon, Watertown, slated 

the reissue Technicolor bill of "The Thief of 

Bagdad" and "The Jungle." 

. . . The 

"Room for One More" swelled a profitable 

gross for the Strand. Manager Al LaFlamme 

described the picture, an adaptation of Anna 

Perrott Rose's book on child adoption, as 

"the perfect answer to exhibitor pleas for 

good family films." He reported many parents 

attended with their children; that the "facts 

of life" scene, beautifully played by Cary 

Grant and Clifford Tatum jr., drew strong 

attention and commendation. Sunday night 

audiences laughed often and loud 

Stanley, Utica, is billing "Quo Vadis" as 

"coming" in its newspaper copy, one of first 

theatres in the exchange district to do so . . . 

The half-hour Movietime U.S.A. Liberty network 

radio program, which had been presented 

five mornings a week by Albany theatres 

over WABY, ended its 13-week run. 

Albany theatres are again cooperating with 

the Marcli of Dimes drive by permitting lobby 

collections. Women are stationed at tables 

to make pleas and receive contributions in 

the iron-lung containers. Response is reported 

excellent . . . Harry Van Camp, porter 

at the Strand, traveled for years as a circus 

clown . . . Ralph Ripps, MGM salesman, is 

a weekend picture fan. He regularly visits 

downtown houses when he comes off the road. 

Martin Moscowitz, 20th-Fox district manager, 

was due here for a staff meeting with 

Manager Nat Rosen and others . . . Sammy 

Cohen, who appeared with Jimmy Cagney in 

"The Fighting 69th," headlined the vaudeville 

bill at the Colonial ... "I do not know 

what to call significant in our business today, 

except that we need a steady flow of good 

pictures and we must merchandise them 

harder than we have been doing," commented 

Charles A. Smakwitz. Warner zone manager. 

"Pictures, plus merchandising, theatre attractiveness 

and cleanliness, and staff courtesy— 

these tell the story. If I had a magic formula 

for the production and merchandising of 

profitable product, I would be on top of the 

FILMACK

. . The 

HARRISBURG 

/êne Plank, former Harrisburg assistant 

manager in several downtown theatres, 

and now manager of the Reading Drive-In 

in season, is serving as assistant manager 

of the Senate Theatre here during the winter 

months . West Shore Theatre in 

suburban New Cumberland is being renovated. 

The Paramount Etecorating Co. of Philadelphia 

is supervising the remodeling. 

All theatres are cooperating in the March 

of Dimes collection. All downtown situations 

are running the Howard Keel short and 

Loew's Regent is making audience collections 

while the others have containers in the lobbies. 

Assistant Manager Spike Todorov of the 

State reported that contributions mounted 

considerably after the State started running 

the special appeal short. 

The Star Theatre on North Third street was 

robbed of $237.86 recently, Manager William 

Whyte reported. Cashier Dora Benson said 

the robber rapped at the cage door and forced 

her to hand over the money during the evening 

showing. 

Trcmtenberg to Leave UA 

For Insurance Business 

PITTSBURGH—Mannie Trautenberg goes 

off the United Artists payroll on February 

8 and he is withdrawing from the motion 

picture industry. Branch manager for several 

years, he is returning to his home 

town, Cincinnati, where he accepted an executive 

post with an insurance company. 

Trautenberg entered the film exchange 

business here some years ago when David 

C. Silverman, RKO manager, then office 

manager, started him as a poster clerk. 

Trautenberg enjoyed a wide popularity in the 

area and he made a very good showing in 

liquidating UA product. 

Local 177 Holds Banquet 

CONNELLSVILLE. PA.—lATSE Local 177 

held a January 23 midnight banquet for members 

and their employers. W. J. Camblin, 

business agent, served as toastmaster. Remarks 

were made by guests Philip "Blacky" 

Bordonaro, lA's fourth district secretary, and 

F. P. McCoy, lA Tristate Ass'n secretary. 

Other speakers included Henry Wilson and 

Arthur Wilkey, respectively, president and 

secretary of Local 177, and Mr. and Mrs. 

Alex Levin, Connellsville exhibitors. Mrs. 

Levin is the former actress Shirley Brown 

and is a daughter of the late projectionist 

and exhibitor Ben Brown. 

Champ in Exhibition 

LETWISTOWN. PA —Heavyweight champion 

Jersey Joe Walcott was featured in an 

exhibition fight at the Temple Theatre on 

Route 22. January 29. 

Complete Sound ond

. . . Division 

. . . Rudolph 

. . . Sam 

. . The 

. . . Herman 

. . The 

. . Norman 

. 

. 

. . 

WASHINGTON 

prancis Kee Teller, a 7-year-old Navajo boy, 

star of Lippert's "Navajo," who neither 

speaks or understands English and never has 

been off the Navajo reservation, arrived at 

the Washington airport Thursday (31i. He 

was met by Hall Bartlett, producer of the 

picture. This is the first picture produced 

by 28-year-old Bartlett. The party visited 

the Department of Interior, Indian museum 

and other points of interest. "Navajo" will 

be shown at the National Press club Monday 

(4). Teller and his party wiU then proceed 

to New York where they are scheduled to 

make radio, television and personal appearances 

prior to the world premiere of the picture 

at Walter Reade's new Baronet Theatre 

February 10. 

Film Row Bowling league standings show 

Highway Express and 20th-Fox still tied for 

first place. All Stars in second, Universal and 

RKO tied for third. Republic -Clark in fourth, 

Warners in fifth, and Columbia in sixth. Al 

Fields continues to hold first place for highest 

average for men and Pauline Struck, 

highest average for women. Jack Keegan is 

top man on strikes, Al Fields top man on 

spares, Al Fields top man on set, and Burtis 

Hildebrand, top game. 

Spyros Skouras was a Washington visitor 

Manager Glenn Norris was host 

to Washington, Philadelphia and Pittsburgh 

area exhibitors at luncheon and a series of 

merchandising meetings in Philadelphia on 

Thursday. Branch Manager Joe Rosen and 

salesmen John O'Leary, Marty Warshauer, 

Charlie Krips and Dan Rosenthal also were 

present. 

Robert Marhenke is no longer associated 

with the Watersedge Theatre, Water.sedge, 

Harry Vogelstein visited Filmrow. 

Md. . . . 

He was confined to the hospital in Baltimore 

for several weeks after suffering a heart attack. 

MGM Division Manager Rudolph Berger 

returned from a sales meeting in Chicago 

. . . Branch Manager Jerry Adams visited 

Richmond and Charlotte and Adams made a 

television appearance on WTOP in the interest 

of the Variety Club. He is chief barker 

. . . Universal's hello girl. Myrtle Friess, celebrated 

her 21st year with Universal January 

26 . . . Mrs. Willie Benick, former Paramount 

booker, has a new son. 

A general alarm fire destroyed the interior 

of a central-city warehouse in Allentown 

on Wednesday (30). The blaze started 

about 2 p. m. in the Berlo Vending Machine 

Co. warehouse. It was discovered by William 

Steirer, an employe, and Robert Kinney, a 

truck driver. They were alone in the plant 

unloading candy from Kiiiney's truck. Steirer 

saw a bag of popcorn blazing and before he 

could extinguish it, the blaze spread. The 

fire swept through 600 bags of popcorn just 

received by the company. A quantity of peanut 

oil was also destroyed. Samuel Mittman, 

EVERYTHING FOR YOUR CONCESSION 

CANDY—POPCORN—SEASONINGS—ETC. 

STANDARD VENDORS. Inc. 

921 E. Fort Avenue 

Baltimore 30, Maryland 

U-I Names Joseph G. Leon 

Philadelphia Manager 

NEW YORK—Joseph Gordon Leon, Universal 

sales manager in Philadelphia since 

Joseph G. Leon 

May 1950, has been 

named 

branch 

manager there by 

Charles J. Feldman, 

domestic sales manager. 

He succeeds Harrison 

J. Martin, who 

died two weeks ago. 

Harold P. Saltz, salesiiiun, 

has been named 

sales manager. 

Leon joined U-I in 

1931 as a salesman in 

Philadelphia and has 

been wilth the com- 

pany there since then. Saltz joined U-I in 

1939 as an office boy in New York. He was 

a booker in Cleveland and Minneapolis before 

joining the army in 1942. Returning in 1946. 

he was office manager and salesman in New 

Orleans before going to Philadelphia as salesman 

is June 1948. 

Edmund Linder Names 

Earl Hargette His Aide 

WASHINGTON—Edmund Linder, manager 

of the Ontario Theatre, the new-est and considered 

the capital's most beautiful theatre, 

has appointed Earl Hargette as executive assistant. 

Linder also said that Dewitt Roberts 

has been promoted to chief of service at 

the theatre. 

Additionally, Manager Linder reported to 

BOXOFFICE that contracts have been signed 

for the exhibition of "Detective Story" and 

"Death of a Salesman" in their first capital 

showings at this Washington de luxer. Bob 

Ungerfield of the U-I home office in New- 

York discussed future bookings with Linder 

while he was in the District of Columbia 

during January. 

This new Fred Kogod and Max Burka situation, 

located at 17th and Columbia road, 

N. W., is the lead feature of the MODERN 

THEATRE section in the current issue of 

BOXOFFICE. 

district manager, said the loss would exceed 

$3,000. 

Variety Tent 11—Jack Fruchtman, chairman, 

met with his entertainment committee 

to go over club activities for 1952. The committee 

is composed of Lou Berlin, Dr. Herbert 

Diamond, Phil Isaacs, Jack Keegan, 

Hirsh de La Viez. Also invited to attend 

were J. E. Fontaine and Joseph Gins, cochairman 

of the house committee: Jerry 

Adams, chief barker, and David H. Legum 

Berger, chairman, had a meeting 

of his welfare committee Thursday evening. 

The committee includes George Crouch 

and Morton Gerber, vice-chairman; I. S. 

Burka, Dr. E. A. Cafritz, Dr. Sylvan Danzansky, 

J. E. Fontaine, Lloyd Wineland sr., 

and A. H. Levy . board of governors 

will meet February 4. 

Elmer McKinley has resigned as branch 

manager of Lippert and plans a trip to Florida. 

Max Cohen is taking over as manager 

Jenkins, auditor, has just returned 

from Charlotte ... At RKO, Verda Lee returned 

home from the hospital . . . The father 

of Dolores Smith died. 

PHILADELPHIA 

•The board of revision of taxes has revealed 

that five first run theatres have had their 

assessments lowered. They are the Mastbaum, 

down $273,800 to $1,203,200; Boyd, down 

$59,100 to $474,600; Aldine, down $27,200 to 

$456,900; Earle, down $29,600 to $2,696,400, and 

Midtown, down $16,100 to $924,000 . . . Charles 

Laughton will speak at Temple university's 

Founder's day exercises February 2 . . . The 

engagement of Dr. Harold Rovner, son of exhibitor 

Louis Rovner, to Bea Goldberg has 

been announced. 

The Ritz, Mays Landing, is now under the 

operation of James A. Grant and Norval E. 

Packwood . Carman Theatre reopened 

on Wednesday (23> with "An American in 

Paris." Miss Philadelphia of 1951 was on 

hand to greet the patrons . Lewis 

is no longer operating the York . . . Collections 

for the March of Dimes are being extended 

by theatres through the weekend of 

February 1-3 to aid this worthy cause, according 

to Harry Botwick, area exhibitor 

chairman. 

The Overbrook Theatre held a benefit performance 

of "Citizen Saint" on Tuesday and 

Wednesday. Tickets were distributed at St. 

Donato's school, St. Callistus and Our Lady of 

Rosary. A percentage of the proceeds was 

given to the Sacred Heart orphanage. 

Ben Zimmerman is the new manager of 

the Carman, now owned by William I. Greenfield 

. . . Maurice Dovberg is now managing 

the Lindley temporarily. Johnny Purtell, former 

manager of the Lindley, has gone to the 

Leader with Charles Cohen being switched 

to the Wynne. Sam PhUippe, former manager 

of the Waverly, has gone to the Circle 

while Joe Forte, former manager of the Circle, 

moves to the Waverly. 

William Charles, sound department head 

at Stanley-Warner, has become a grandfather 

Levine, Stanley-Warner real 

estate head, has returned from a vacation . 

Mary Scott. Stanley Theatre, has returned 

to work after being sick for six months . 

Doris Pierce, Stanley aide, has married . . . 

Bob Foster, Stanton stagehand, became father 

of a baby girl . . . Moe Silver, Warner Theatres' 

Pittsburgh zone manager, dropped into 

the local Stanley-Warner offices for a surprise 

visit while on his way to Florida. 

The federal government has placed a tax 

lien of $2,994.96 for unpaid 1950 admissions 

taxes against the Concord Theatre Corp. in 

Lowell, Mass., c/o J. TuUen in Melrose Park, 

Pa. . . . David Milgram has sold the Temple 

Theatre, assessed at $28,700, to John Powers. 

Thieves Overlook Jackpot 

PITTSBURGH—Thieves ransacked the 

Harris Perry on PerrysvUle avenue last Sunday 

night (27) and escaped with about $700 

in employes' salaries. Overlooked in the office 

safe was $165 in an envelope which represented 

a jackpot prize. Morty Henderson is 

the manager. 

TIBf^ 

ELMER H. BRIENT & SONS 

925 New Jersey N. W. 

Washington, D. C. 

EVERYTHING 

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MODERN THEATRE 


Loew's and 20th-Fox 

Hit in Cairo Riots 

NEW YORK—Loew's International and 

20th Century-Fox suffered financial losses as 

a result of the rioting in Cairo, Egypt, when 

the interior of the Metro Cinema, Loew's 

2,000-seat house, was burned out and the 

Cairo Palace, 20th-Pox house, was damaged. 

Although the MGM Cairo office was located 

in the Metro Cinema building, incomplete 

reports reaching the company here were that 

it was undamaged and that none of the 

personnel was hurt. Bob Schmidt, former 

general manager in Puerto Rico, was in 

charge there. Loew's said it will reopen the 

theatre as soon as repairs can be made. 

The extent and type of damage to the Cairo 

Palace was not known here from early reports, 

but the company said it was probably 

not so extensive as to prevent reopening in 

three to four weeks. Its reports, coming from 

its Paris office, said that Oscar Lax, its Cairo 

representative, first reported missing, and all 

Other personnel were safe. 

Paramount International was awaiting 

word from Cairo, but since it had received 

none, assumed that there was no damages 

and injuries. Prank Siter. branch manager, 

who had been here recently, was in Spain at 

the time of the rioting en route to Cairo. 

While here, he expressed worry about the 

political situation in Cairo. 

RKO also said its office apparently was all 

right because no word to the contrary had 

been received. Universal-International .said 

it had only a small sub-office in Cairo, as its 

main office for the area was at Alexandria, 

and that there were no reports of damage. 

Republic said its property and staff were all 

right. Richard Davis is its special representative 

in Cairo. Warner Bros, reported no damage 

or injuries. 

The assumption here in New York was that 

whether or not the Cairo offices suffered 

damage from the rioting, considerable business 

losses were certain to have occurred. 

Warners Sets 6 Features 

For Release in London 

NEW YORK—Warner Bros, has set six 

productions for release in London in February, 

March and April. 

They are: "Come Fill the Cup" February 

4 over the Odeon Circuit; "Only the Valiant" 

February 18 over the ABC Circuit: "Painting 

the Clouds With Sunshine" and "Tomorrow- 

Is Another Day" February 25 over the ABC 

Circuit: "A Streetcar Named Desire" March 

24 over the ABC Circuit and "On Moonlight 

Bay" April 7 over the ABC Circuit. 

'Vadis' Double Opening 

Is Sensation in London 

LONDON—The opening of "Quo Vadis" in 

the Carlton and Ritz theatres was a sensation 

with streets completely jammed. With 

Roman trumpeters on the Carlton marquee 

and "slave girl" ushers inside and dozens of 

celebrities, there was plenty of excitement. 

Sam Zimbalist, producer, and Leo Genn, 

Peter Ustinov, Particia Laffan, Felix Aylmer, 

Abraham Sofaer, Norman Wooland, Nora 

Swinburne, cast members, attended. 

Copper is vjtol—save drippings. 

Columbia to Hold Meeting 

Of Stockholders Feb. 20 

NEW YORK—Columbia Pictures Corp. will 

hold a meeting at the home office February 

20, in lieu of the annual meeting of stockholders, 

to elect nine directors to hold office 

until the next annual meeting of stockholders 

or until their succes.sors, if any, are elected. 

The annual meeting scheduled for Oct. 10, 

1951, did not take place. 

The meeting is also for the following purposes: 

to approve, ratify and confirm the issuance 

to Irving Briskin, producer for Columbia, 

of an option originally for 5,000 

shares of common stock at the initial price 

of $14 per share; to approve, ratify and confirm 

the amendment to the existing options 

for common stock heretofore granted to A. 

Schneider, vice-president and treasurer, and 

Joseph A. McConville, president of Columbia 

Pictures International; to approve, ratify and 

confirm the amendment to the employment 

contract of Nate B. Spingold, vice-president 

in charge of advertising and publicity; to 

elect independent public accountants and 

auditors for the current fiscal year ending 

June 30, 1952, and to transact any other business. 

R. E. Oberholtzer Chosen 

Vice-President of Lees 

BRIDGEPORT, PA.—Robert E. Oberholtzer 

has been named vice-president in charge of 

engineering for James Lees & Sons firm by 

Joseph L. Eastwick, president. New appointments 

have been made in carpet sales territories. 

Arvil Mullins, formerly in Oklahoma, 

has been transferred to East Texas to fill a 

vacancy caused by the recall of Capt. Max 

Genet jr. to the U.S. marine corps. Donald 

J. Cory will replace Mullins in Oklahoma. 

William H. Melvin, Pittsburgh, has taken 

over new duties in West Virginia and southern 

Ohio in the newly formed east central 

division headed by Rus.sell Mitchell. 

Griffis Due to Arrive 

In New York Monday 

NEW YORK—Stanton Griffis, who has resigned 

as ambassador to Spain, is scheduled 

to arrive here Monday

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Something Going On Every Morning, Afternoon and Evening 

52 BOXOFFICE :: February 2, 1952

i 

was 

HOLLYWOOD 

NEWS AND VIEWS THE PRODUCTION 

iHoIlmrood Office— Suite 219 at 6404 HoUvwood Blvd.: Ivan Spear, Western Manaqerl 

George Stevens Feted 

By Directors Guild 

Arthur Hornbiow jr.: treasury, Jack Cummin 

;js; grievance, Carey Wilson, and negotia- 

HOLLYWOOD—Producer-Director George 

Stevens and his assistant director, C. C. Coleman, 

were the recipients of gold medallions 

when, as the highlight of its annual dinner 

dance, the Screen Directors Guild chose 

Paramount's "A Place in the Sun" as 1951's 

best-megged picture. In the runnerup positions 

were "Strangers on a Ti-ain" (Alfred 

Hitchcock- Warners) and "An American in 

Paris" iVincente Minnelli-MGM ) . Stevens 

given his kudos by King Vidor, first tions, Sol Siegel. 

SDG president when the organization was 

founded 16 years ago. 

With stars, civic officials, industry executives 

and other notables in attendance, the 

y°arly SDG affair was .staged January 27 

at the Biltmore bowl. Louis B. Mayer, former 

MGM studio head, was made an honorary 

life member in recognition of his industry 

contributions. 

In charge of the affair was George Sidney, 

incumbent SDG president. 

Meantime, the SWG's federal credit union 

declared a 3 per cent dividend for 1951 and 

Warren Duff was re-elected president for a 

.second year, with Ivan Goff named vicepresident; 

William Lively, secretary: Donald 

M. Marshman jr., treasurer, and Frances 

Inglis, assistant treasurer. 

John W. Fleck, Retired 

Para. Publicist, Is Dead 

SEATTLE—John Waddell Fleck, retired 

Seattle theatre promotion agent, died recently 

in Palo Alto where he had been undergoing 

treatment. He had been in ill health for 

many years. 

Surviving are his wife Ethel, a former dress 

designer for Paramount: a son William Jack, 

Seattle, and a daughter, Mrs. R. Emmett 

Wood, Atherton, Calif. 

LeRoy Prinz Directing 

'Salute to Mercy' Show 

HOLLYWOOD—With LeRoy Prinz, Warner 

studio dance dii-ector, in charge, rehearsals 

are going forward on a "Salute to Mercy" 

benefit show scheduled to be staged Tuesday 

(51 at the Valley Garden arena, proceeds to 

go to St. Joseph's hospital in Bur'aank. 

John Thomas Chick Dies 

SEATTLE—John Thomas Chick, 88, a 

vaudeville actor for more than 50 years, died 

recently after a long illne.ss. He had made 

Seattle his home for 54 years. 

Producers Who Roll Own 

Now Eligible for SPG 

HOLLYWOOD— Eligibility requirements of 

the Screen Producers Guild have been broadened, 

via meiiibership vote, to include studio 

heads who personally produce a portion of 

their respective companies' programs. At the 

same time, SPG committees to function during 

the year were revealed by President William 

Perlberg. The committee chairmen include: 

Public relations, Sam Engel: membership, 

Junior Unit Formed 

By Schary at MGM 

HOLLYWOOD — To develop promising 

young producers, directors, writers and players, 

Dore Schary. vice-president in charge 

of studio operations and production at Metro, 

has placed scenarist Charles Schnee in charge 

of a new unit which will produce from ten 

to 15 features annually. Schnee will function 

as supervisory executive over Producers 

Henry Herman. Matthew Rapf, Arthur Loew 

jr., Hayes Goetz. Sol Fielding and Sidney 

Franklin jr. 

The emphasis, Schary said, will be upon 

"challenging and provocative subjects." The 

unit will utilize Metro's roster of young writers, 

directors and acting personalities. 

Monogram Has Increase 

In Foreign Bookings 

HOLLYWOOD—Foreign bookings of the 

company's product during Monogram week, 

to be observed beginning Sunday UOi, will 

show a 12 per cent increase above the corresponding 

period for last year, it was predicted 

by Norton V. Ritchey, president of Monogram 

International Corp.. upon his arrival from 

New York. 

Hutton Unit to Korea 

HOLLYWOOD—The next film celebrity to 

plane out for Korea to entertain servicemen 

will be Betty Hutton, who is due to leave 

within two weeks under plans being set up 

by the Hollywood Coordinating committee. 

Douglas Bacon Succumbs 

HOLLYWOOD—Douglas Bacon. 43, a Warner 

Bros, studio art director, died from a 

cerebral hemorrhage. He had been with the 

company since 1926 and is survived by his 

wife, a son and daughter and his parents. 

Producer Buchman 

Voted in Contempt 

WASHINGTON — Producer Sidney Buchman 

was voted in contempt of Congress by 

the house un-American activities committee 

for his repeated failure to appear under cover 

of a multitude of legal strategems this week. 

The committee planned to submit the contempt 

action to a vote of the hou.se. On? 

witness admitted membership in the Communist 

party, another said he thought he might 

have belonged, and still another categorically 

denied charges by no less a personage than 

Louis Budenz that he was a member of the 

Communist party. 

took place on Monday i28). 

All this 

Brchman on Friday i25i asked for a court 

injunction against the subpena, and didn't 

show up for his appearance before the committee 

scheduled for that day. His motion 

was turned down almost immediately. Scheduled 

again for Monday, he filed another motion, 

this time in two parts. He asked the 

subpena be declared illegal and again asked 

an injunction pending determination by the 

court. 

The court again denied the injunction, and 

since Buchman was nowhere to be found, the 

committee declared him in contempt, although 

it was decided to wait until the proceedings 

are printed. 

A writer, Melvin Levy, admitted testimony 

taken from Martin Berkeley in California to 

the effect he had been a communist. Writer 

of screen plays for "Bandits of Sherwood 

Forest" and "Renegades," among many others, 

he said he was a member of the Communist 

party for only a short time in 1933 and of 

the Communist Political Ass'n for only a 

brief time near the end of World War II. He 

was never active, he said, and had little 

sympathy with Communist aims. 

Michael Blankfort, writer of the script for 

"Halls of Montezuma," directly contradicted 

the testimony before a senate committee of 

Louis Budenz. 

Blankfort admitted to connections with a 

few Red Front organizations: denied any 

memory of others: and described himself as 

an independent radical who had been in constant 

opposition to the Communist party. 

Sol Lesser Scribes' Guest 

HOLLYWOOD—Producer Sol Lesser was 

the guest of honor at the monthly press interview 

luncheon Thursday i31) of the Hollywood 

Foreign Correspondents Ass'n. Other 

guests were Lex. Barker and Dorothy Hart of 

his Tarzan series, released by RKO. 


57

went 

Technicolor 

which 

" 

Broadway 

(Tower 

was 

STUDIO PERSONNELITIES 

Barnstormers 

Monogram 

JOHNNY MACK BROWN will 

Am. 

star 

Legion-sponsored, nine-day charity rodeo to be 

staged in the Bronx beginning February 22, with 

proceeds going into a fund for underprivileged children. 

Republic 

FORREST 

Dayton. 

TUCKER planed in after appearing 

Cincinnati and Indianapolis at openinas 

m 

or 

"The Wild 

" 

Blue Yonder 

Blurbers 

Independent 

MAXINE GARRISON, formerly with the Ettinger 

Co., joined Roy Rogers Enterprises as assistant to 

AI Rackin, publicity director. 

NORMAN SIEGEL. former Paramount studio advertising-publicity 

director, was appointed manager of 

the Hollywood office of Howard G Mayer and Dale 

O'Brien, public relations firm. He succeeds Eugene 

Murphy, who resigned to become publicity chief 

for Wilbur Clark's Desert inn in Las Vegas 

Paramount 

Effective February 15, PHIL KOURY is resigning 

as publicity director for Cecil B DeMille, alter 

six years in the post, to devote lull time to writing. 

Koury, former newspaperman in Kansas City 

has one novel scheduled for fall publication and is 

working on another. His successor in the DeMille 

organization was not immediately named 

Briefies 

RKO Radio 

ALFRED and ELMA MILOTTE, who photographed 

Walt Disney's "Beaver Valley" and other "True 

Life Adventures," planed to Africa to begin lensing 

tlephant Country" and other subjects in the series 

Cleifers 

Metro 

Musical score for ""Carbine Wiliii 

omposed by CONRAD SALINGER. 

United Artists 

"The Fighter," an Alex Gottlieb production is 

being scored by RAOUL KRAUSHAAR. 

Warners 

ERIC WOLFGANG KORNGOLD was signed to 

write the musical score lor "The Miracle of 

Lady 

Our 

of Fatima." 

^.^signed as musical director on ""Mara Maru" was 

MAX STEINER. 

Musical score for "Alexander, the Big Leaouer" 

will be written by DAVID BUTTOLPH 

Loonouts 

is 

being 

20th Century-Fox 

Borrowed Irom Metro, LOUIS CALHERN stars in 

one ol the sequences in Producer Nunnally 

sons John- 

episodic comedy, "We're Not Married" 

Meggers 

Columbia 

Producer Stanley Kramer's ""Member of the Wedding 

Will be piloted by FRED ZINNEMANN, It is 

slated tor an early summer start 

Options 

Columbia 

Cast with Rita Hay worth and Glenn Ford in 

',°'' P='°

— 

Big Premiere Junket 

To Las Vegas on 12th 

HOLLYWOOD — Fourth-estaters 

who attended 

Universal-International's recent world 

premiere of "Bend of the River" in Portland. 

Ore., barely had time to get their bags unpacked 

and their feet under their Hollywood 

desks when RKO Radio bobbed up with a 

Tuesday (12 

1 date for another press-and-star 

premiere junket. This one. on behalf of "The 

Las Vegas Story." is set for the Huntridge 

and Fremont theatres in the Nevada resort 

community, accompanied by a two-day "carnival 

in the sun" festival in which municipal, 

stage and civic organizations as well as Las 

Vegas business establishments will participate. 

RKO Radio will fly a contingent of film 

celebrities, newspaper and magazine correspondents 

to Las Vegas for the occa.sion. 

Among the players making the trip will be 

Jane Russell. Victor Mature, Vincent Price 

and Hoagy Carmichael. headliners in the 

Robert Sparks production: Brad Dexter. Gordon 

Oliver. Jay C. Flippen and Colleen Miller. 

UA Gets Delay in Suit 

Filed by Nassers 

H0LLYW001>-At the request of United 

Artists, continuance until February 8 of a 

federal district court action filed against UA 

by James and George Nasser has been 

granted. The Nassers are seeking the return 

of four features originally made for UA release, 

and which they now propose to dispose 

of to telecasters. 

The continuance was requested because Arthur 

Krim, UA president, and other company 

officials, were expected here from New York 

within the next few days. 

The pictures involved are "Don't Trust Your 

Husband," "A Kiss for Corliss." "Without 

Honor" and "Cover-Up." 

Studio Unions and Crafts 

Given Wage Boosts 

HOLL'YWOOD—Several thousand members 

of studio unions and crafts are reaping the 

benefits of a wage boost of 10 per cent or 24 

cents an hour through favorable action by 

the regional wage stabilization board on a 

petition filed by the Hollywood AFL Film 

council and other labor organizations. 

Receiving the increases are the lATSE 

locals, culinary workers, plumbers, publicists, 

story analysts, office employes, teamsters, 

plasterers, electricians, janitors and laborers. 

Award Entries Excerpts 

Scanned by Committee 

HOLLYWOOD—Excerpts from entries in 

the special effects division of the forthcoming 

24th annual Academy awards sweepstakes 

were screened January 31. 

Council Honors 'Salesman' 

HOLLYWOOD— "Death of a Salesman," 

produced by Stanley Kramer for Columbia, 

was given an award by the Los Angeles 

Motion Picture Council for its "production 

value, entertainment and social content of 

true Americanism." 

THREATENING to become a nationwide 

cau.se celebre, one upon which could'be 

wrecked the motion picture industry's 

long-established system of self-censor.ship, is 

the local exhibition situation surrounding 

"Latuko." 

As has been widely printed, this documentary 

was shot in Africa under sponsorship of 

the American Museum of Natural HLstory. 

The museum's Edgar F. Queeny of St. Louis 

was the producer, and the photographic safari 

originally was designed to bring back from 

the Dark Continent, for the museum's own 

files, a celluloid record of lite and customs 

among the Latuko tribe in the Sudan. 

It so happened that Harry Arthur, head of 

the Fanchon & Marco theatre circuit, is a 

personal friend of Queeny. The latter showed 

the footage he had shot in Africa to the 

showman, who thought it had commercial 

possibilities. A Hollywood film editor was 

imported to St. Louis and the 16mm record 

was cut to its present 50 minutes of running 

time. Arthur played it in two of his St. Louis 

showcases, both of which, reportedly, are of 

the so-called art house variety. Commercially, 

those bookings apparently were satisfactory. 

Subsequently the subject was offered for 

national release to two major distributors, 

both of which gave it serious consideration. 

One of them even went so far as to submit it 

to the production code authority for a seal, 

which was promptly and emphatically denied 

on the grounds that the picture was a 

flagrant violation of that portion of the code 

which taboos excessive nudity. 

Then came its booking into the Hollywood 

Paramount Theatre, where—despite its lack of 

a production code seal and its comparatively 

limited running time—it became the piece de 

resistance of an unusual program which also 

offered three short subjects, a March of Time 

reissue, a briefie called "Queen of Grains." 

dealing with rice growing, and "Boganda 

Music," an African travelog filmed by the 

same safari that made "Latuko." 

During its first seven days, the booking 

brought a whopping 250 per cent of average 

business into the Paramount's cash drawer, 

the largest take the house had enjoyed in 

many weeks, and during those weeks it had 

played such upper-bracket celluloid as "I 

Want You." the Samuel Goldwyn production 

for RKO Radio release, and the Bob Hope 

starring comedy for Paramount. "My Favorite 

Spy." 

In the meantime the Catholic Legion of 

Decency had unqualifiedly condemned the 

film, which condemnation was also predicated 

upon "excessive nudity." The rigid ban of 

the legion was announced from the pulpit of 

every Catholic church in the Las Angeles 

dioce.se on the Sunday following the first 

week of the run. Which probably will mean, 

if past performances can be considered as 

criterions, that the revenue during the second 

and subsequent weeks will be just as impressive, 

if not higher. 

Another development which contributed to 

the forbidden-fruit facet of "Latuko" 

although it was not widely publicized—was a 

quantity of complaints which spectators sent 

to the office of Mayor Fletcher Bowron. These 

squawks ultimately found their way to the 

vice squad of the local gendarmerie and duly 

appointed representatives of that branch of 

municipal law and order came twice to the 

Paramount to gander the film. They concluded 

that there was nothing therein to be 

considered in violation of the ordinance prohibiting 

the exhibition of lewd, salacious or 

indecent pictures. 

Then came the announcement that the Fox 

West Coast circuit, subsidiary of mighty National 

Theatres, had booked "Latuko" into its 

Globe Theatre in downtown Los Angeles, running 

it on a day-and-date basis with F&M's 

Hollywood Paramount, and also plans to exhibit 

it in such other situations as San Francisco 

and Salt Lake City. Parenthetically, 

upped admission prices prevail at both the 

Globe and Paramount for the run. 

It is not the province or the desire of these 

paragraphs to pass judgment upon the advisability 

of "Latuko" as a piece of commercial 

celluloid. Among the local film reviewers 

who appraised the offering there seems to be 

a sharp cleavage of opinion as to its merits. 

Some opine that it is artistic and educational, 

and beyond criticism because of its noncompromising 

treatment. Others believed it 

to be revolting, both because of the controversial 

nudity and certain unusually bloody 

bouts with realism. Nor would these comments 

undertake to venture analysis as to 

how much of the surprising patronage being 

accorded the picture stems from its artistry 

and how much can be attributed to its possible 

appeal to the sensualists. 

There can be little doubt of one thing. The 

business it is doing locally and the fact that 

it got the tumble it did from FWC is going 

to bring it a vast number of bookings 

throughout the country. Under conditions 

that currently exist in the exhibition branch 

of the business, few showmen will readily 

overlook a chance to pick up a quick buck. 

And that's what poses the issue. 

It is the first time within memory that 

first-line houses, belonging to the bigger and 

better circuits, have accepted a picture that 

has been turned down for a seal by the production 

code authority. Such action may clear 

the way for putting into general distribution 

countless other subjects that have been 

filmed under comparable scientific, artistic 

or educational origin purposes but have not 

been utilized commercially because their realistic 

treatment of their respective subjects 

made them too revealing for general audiences, 

and becau.se theatre exhibition of them 

might be considered pandering to those who 

.seek such subjects becau.se of vicariousness. 

The trade and its champions have been doing 

a lot of recent battling against outside, 

excessive and pressure-group censorship. In 

opposing such unwarranted mentoring, industryites 

call attention to filmdom's self-policing 

through its own production code. 

If that code has outgrown its usefulness 

and is no longer applicable to today's conditions, 

let it be changed—and the quicker the 

better. If not, then it might be considered 

hazardous for top brass of one industry 

branch to ignore its established operations. 


. . Frank 

Screen Wrifers Begin Balloting 

On Annual Scrivening Awards 

HOLLYWOOD—With winners to be ananounoed 

February 25 at the organization's 

fourth annual dinner, balloting has begun 

among Screen Writers Guild members to 

select winners from among 25 nominees for 

scrivening awards in five categories. Ballots 

are returnable Tuesday (5). The candidates: 

BEST COMEDY—"Angels in the Outfield," 

MGM, screenplay by Dorothy Kingsley and 

George Wells, original by Richard Conlin. 

"Father's Little Dividend," MGM, screenplay 

by Albert Hackett and Frances Goodrich, 

based on characters created by Edward 

Streeter. 

"People Will Talk," 20th-Fox, screenplay by 

Joseph Mankiewicz, original by Curt Goetz. 

"That's My Boy," Hal Wallis-Paramount, 

original screenplay by Cy Howard. 

"You're in the Navy Now." 20th -Fox, 

screenplay by Richard Murphy, original by 

John W. Hazard. 

BEST DSAMA—"Death of a fa'.esman," 

Stanley Kramer-Columbia, screenplay by 

Stanley Roberts, original by Arthur Miller. 

"Detective Story," Paramount, screenplay 

by Philip Yordan and Robert Wyl?r, original 

by Sidney Kingsley. 

"Fourteen Hours," 20th-Fox, screenplay by 

John Paxton, original by Joel Sayre. 

"A Place in the Sun," Parainount, screenplay 

by Michael Wilson and Harry Brown, 

original by Theodore Dreiser. 

"A Streetcar Named D3sire," Warners, 

screenplay by Tennessee Williams, adaptation 

by Oscar Saul, from original by Williams. 

BEST LOW - BUDGET FILM — "First 

Legion." United Artists, screenplay by Emmet 

rÊznwumEB 

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SPECIAL 

TRAILERS 

FROM 

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Gerald L. Karski.... President 

THEATRE 

DRAPERIES 

AND 

STAGE 

CURTAINS 

Lavery froin his or»ginal play. 

"Five." Columbia, original screenplay by 

Arch Oboler. 

"Little Big Horn," Lippert, screenplay by 

Charles Marquis Warren, original by Harold 

Shumate. 

"Pickup," Columbia, screenplay by Hugo 

Haas and Arnold Phillips, original by Joseph 

Kopta. 

"The Steel Helmet," Lippert, original 

screenplay by Samuel Fuller. 

BEST MUSICAL—"An American in Paris," 

MGM. original screenplay by Alan Jay 

Lerner. 

"The Great Caruso." MGM, screenplay by 

Sonya Levien and William Ludwig, original 

by Dorothy Caruso. 

"Here Comes the Groom," Paramount, 

screenplay by Virginia Van Upp, Liam 

O'Brien and Myles Connolly, original by Robert 

Riskin and Liam O'Brien. 

"On the Riviera." 20th-Fox. screenplay by 

Valentine Davies and Phoebe and Henry 

Ephron. original by Rudolph Lothar and Hans 

Adler, adaptation by Jessie Ernst. 

"Show Boat," MGM, screenplay by John 

Lee Mahin, from the play by Jerome Kern 

and Oscar Hammerstein II and the novel 

by Edna Ferber. 

ROBERT MELTZER AWARD for screenplay 

"most ably dealing with problems of the 

American scene"— "Bright Victory." U-I, 

screenplay by Robert Buckner, original by 

Bayard Kendrick. 

"Death of a Salesman," Kramer-Columbia, 

screenplay by Stanley Roberts, original by 

Arthur Miller. 

"A Place in the Sun." Paramount, screenplay 

by Michael Wilson and Harry Brown, 

original by Theodore Dreiser. 

"Saturday's Hero," Columbia, screenplay by 

Millard Lampell and Sidney Buchman, original 

by Lampell. 

"The Well," United Artists, original screenplay 

by Russell Rouse and Clarence Greene. 

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drape for the "powder room", the 

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installing individually designed stage 

curtains and theatre draperies in 

flame-proofed materials or special 

woven glass cloth, brilliant colors to 

match your own interior decoration. 

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THEATRE EQUIPMENT SPECIALISTS 

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'Hong Kong'Premieres 

With Chinese NewYear 

SEATTLE—Greater Seattle, Inc., and the 

China club joined in sponsoring the world 

premiere of "Hong Kong" last week (22) at 

the Fifth Avenue Theatre as a part of the 

China club's week-long observance of the 

traditional Chinese new year. In town three 

days to help promote the event, was Rhonda 

Fleming, star of the picture. She attended 

a dinner in her honor at the Twin Dragons 

cafe, where she was presented a beautiful 

teakwood jewel case with hand-wrought iron 

decorations and inlaid jade. She also attended 

a Chinese student reception at Wesley House 

near the University of Washington campus, 

and appeared at the army recruiting station. 

Tuesday afternoon she appeared at an 

autograph party in the lobby of the Fifth 

Avenue. 

Premiere ceremonies on the stage that 

evening were started by William Thedford, 

Evergreen vice-president, who introduced 

T. C. Vaile. president of the China club. Veile 

then introduced W. Walter Williams, president 

of Greater Seattle, Inc., who introduced 

Miss Fleming and presented her a scroll, 

written in Chinese, thanking her for coming 

to Seattle. She sang three numbers. 

The whole show was televised by KING- 

TV and released the following night. 

Miss Fleming visited the Seattle Museum 

of Art the next day, where she had a series 

of photos taken against the extensive Chinese 

art display for publication in the Seattle 

Times. The campaign for the "Hong Kong" 

promotion was handled by Bob Turner, manager 

of the Fifth Avenue Theatre, and Vic 

Guantlett, director of Evergreen publicity. 

SALT LAKE 

\X7hen the final records of Utah's polio 

campaign for 1952 are made public, they 

will reflect to the everlasting credit of the 

theatre industry. According to preliminary 

but as yet unpublished accounts, the collections 

have been running far higher than the 

last time theatre collections were made. 

Utah, the hardest hit state in the nation by 

the disease, is responding to help its own. 

Clearing and warmer weather brought an 

increasing number of theatre managers to 

Filmrow. Visitors last week included Carl 

Anderson and wife of the Liberty and Strand 

theatres at Kalispell, Mont., en route to Florida; 

E. M. Jackson of Plentywood, Mont.: Jack 

Moran, Laurel, Mont., who was en route to 

Los Angeles: Alson Shriner of Vernal. Utah: 

Mrs. M. G. Price of Paris, Ida., and the 

Firmages from Beaver. 

O. J. Hazen and AI Knox are busy supervising 

extensive remodeling of their offices 

of the Theatre Service Supply Co. . . Hap 

. 

Eden, who has replaced Bidwell McCormick 

as fieldman for RKO, made his initial visit 

to Salt Lake this week . H. Smith. 

Paramount manager, was in Chicago to attend 

a sales meeting . . . Lucille Mower has 

replaced Mrs. Darlene Maxfield as Paramount 

cashier. Dai'lene left for California with h'r 

husband, who is in the army. 

Walter Coy. New York stage actor, has been 

inked for RKO's "This Man Is Mine." 


. "Red 

. . . George 

. . . Leona 

. . . Walter 

. . . John 

. . Along 

. . Earl 

. . Mark 

. . Schauer 

. . The 

SAN FRANCISCO 

/âry Cooper is said to be seeking a girl toad 

trainer. The reward will be a trip to 

Hollywood to meet Cooper, TV and radio interviews 

and the winning trainer will be a 

guest during the annual toad jump at Angels 

camp for four days, beginning May 15 . . . 

Skies of Montana," opening at the 

Fox, was adapted from the novel written by 

George Stewart of the University of California. 

The professor was paid $50,000 for 

the film rights. 

Anson J. Longtin and his brother Adair, 

who is just out from Korean service, are 

making many improvements to their newly 

acquired Oak Park Theatre . Los 

Alto Theatre had a visitor—a runaway truck 

demolished the lobby . and Spiess 

of Gait purchased a large lot in the center 

of Elk Grove to build a theatre there. 

one fireman. The predawn fire was believed 

to have been caused by a cigaret in the 

upstairs loges left during the previous evennig 

periormance. Some 22 pieces of equipment 

responded to the alarm. 

John Van Arkel, manager of the Starlite 

Drive-In at South San Francisco, woke one 

morning last week to the sound of his dog 

scratching on the bedroom door. Arkel 

noticed a foot of water in his room. The 

runoff from a heavy downpour had flooded 

the Starlite with five feet of water. His 

home, also on theatre property, was flooded. 

The drive-in was closed indefinitely. 

The president of the Elk Grove Amusement 

Co., which plans construction of a new theatre 

in Elk Grove, is Carl P. Amundson jr., 

not Carl P. Hunt as reported in a previous 

issue. 

Circuits Day-Dating 

Xatuko' in LA Units 

LOS ANGELES—An unusual booking combination 

found Fox West Coast booking 

"Latuko." feature-length African travelog 

documentary, into its Globe Theatre here 

Tuesday (29i, day-dating with Fanchon & 

Marco's Hollywood Paramount, where the 

film is in its third week. 

It was made under the sponsorship of the 

American Museum of Natural History and 

does not have the MPAA's production code 

seal. Net film rentals go to the museum. 

It is being distributed by Producers Representatives, 

Inc. 

Both the Globe and the Hollywood Paramount 

upped admission scales for the date. 

H. Neal East, manager for Paramount, 

went to Chicago and a sales meeting of 

Paramount managers Wednesday (30i 

. . 

. 

Lea Bruchman, Paramount sales manager'.s 

secretary, returned from a trip to Nebraska 

Carmone, head booker at Paramount, 

moved into a new' home in South 

San Francisco. 

Henry Przyborowski is the new head shipper 

at Paramount, replacing Ed Lazore, who 

resigned. Charles Smith also is new shipper 

Van Alstine, ledger clerk at Paramount, 

is considered the new local contract 

bridge champion . the Row, despite 

storm and rain, were exhibitors Charles Holt 

of the Sequoia, Sacramento: J. A. Christenson 

of the Arcade in Salt Lake and A. Longtin, 

Oak Park, Sacramento. 

. 

Bill Moran, sales manager of Star Popcorn 

Machines Co. of St. Louis, was in San Francisco 

visiting with Arthur Unger 

the opening of 

. . 

"The Medium" at the 

. For 

Stage 

Door, Manager Jack Allen arranged a terrific 

window display both in his outside theaare 

lobby and in the Sherman-Clay window 

Preddey Co. installed 80 screens 

at the University of California in Berkeley 

Corriveau, Theatre Service Co., was 

in from Oakland Williams, Royal 

Amusement, broke his arm in a fall at his 

home. 

. . . Sheldon 

. 

Francis Smith, ledger clerk at NSS, was 

married to Ken Indermuehle 

Meeker, Golden Gate artist, was hospitalized 

for an operation Ailing, manager 

of the Golden Gate, spent the weekend in 

The $25,000 blaze at the Midtown 

the snow . . . 

Theatre caused the hospitalization 

of 

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^n 

OSAGE, IOWA 

WATTS 

the 

THEATRE 

recently received a Merit 

Award Plaque for its General 

Modern Excellence. To 

maintain this high standard 

of showmanship, Mr. 

Jim Watts has this to say: 

"Our theatre is presenting the Reid H. 

Ray Business Brevities exclusively, and we 

have been exceptionally well pleased with 

their service and excellent productions. 

"In addition, we have always found their 

contacts with our merchants to be friendly, 

courteous and business like. 

"This has created a feeling of goodwill 

between the theatre and our local business 

men. 

"We like to deal with them, they do a 

good job." 

BUSINESS 

2269 Ford Parkway 

St. Paul, Minn. 

Local Screen Advertising of Quality 

FILM INDUSTRIES, INC. 

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Chicago, 

Illinois 


61

I 

I 

he 

. . Planing 

Turnout for Premiere 

Of 'River' Is Amazing 

PORTLAND—Best theatre news of the week 

was the manner In which some 10.000 motion 

picture fans here welcomed the world premiere 

Wednesday (23) of U-I's Mount Hoodfilmed 

"Bend of the River." James Stewart, 

long high on fan popularity poll lists, was 

mobbed and nearly pulled from a specially 

built platform by the cheering, howling 

crowd. It took him 15 minutes to make his 

way from a convertible to the theatre lobby. 

a distance of not much more than 20 feet. 

Police enlisted the aid of mounted sheriffs 

officers to permit the carloads of motion 

picture celebrities to get to the theatre. Huge 

kleig lights ajid newsreel lamps were toppled 

by the surging crowds. 

The two world premiere performances, one 

at 8:15 and the second at 10:15 p. m.. were 

sold out. Some 2.000 patrons, all holding tickets 

purchased a week before the premiere, 

waited at least two hours in a driving rain 

to get into the theatre for the second performance. 

Stars, including Stewart, Julia Adams, Rock 

Hudson, Jay C. Flippen, Chubby John.son, 

MAKES 

FASTER 

TRAILERS 

MAKES 

BETTER 

rur vs AND stii 

CHICAGO 1 327 S. Wobath 

NEW YORK 630 Ninth Av 

Lori Nelson, Cindy Garner and Susan Cabot, 

made brief stage appearances at both shows 

with Flippen serving as master of ceremonies. 

Studio as well as civic officials were amazed 

by the turnout. Leroy Mallet, executive secretary 

of the Portland Rose Festival Ass'n. told 

new.spapermen that the event was more spectacular 

than any parade held in Portland in 

the last six years. 

Wednesday (23) was a gala day for the 

stars. The arrived in Portland Tuesday along 

with some 43 other newspapermen and studio 

officials. The day got under way with 

a hectic sternwheeler steamboat race between 

the Henderson which appears in the picture 

as the River Queen and the Portland port 

commission's steamship Portland. The Henderson 

managed to win even though the 39- 

year-old river boat did blow a gasket. 

Comments from studio officials after the 

premiere more than showed their surprise. 

William Goetz. production head for U-I. 

thought the enthusiasm shown by Portland 

fans encouraging. 

"I've seen a lot of them, including the 

premiere of 'Gone With the Wind' in Atlanta, 

but I've never, and I mean never, 

.seen anything like this." 

Goetz also had some words concerning 

historical inaccuracies in the film and answered 

possible critics by saying that filmmaking 

is a business, and like any other 

business has to show a profit. 

"If we were to film encyclopedias, we 

wouldn't be able to sell our product." he 

declared. 

Stewart himself said the state of Oregon 

is the real star of "Bend of the River." 

"We only hope." he declared, "that we 

have produced something worthy of your 

heritage." 

NOW PLAYING THIS COMBO! . . . 

LOEWS Circuit, WARNER'S, 

SKOURAS, FABIAN, CINEMA 

CENTURY and RANDFORCEI 

PREMIERE INVITATION—Mrs. J. J. 

Parker, president of J. J. Parker Theatres, 

Portland, visited the Universal studios in 

Hollywood recently to invite Errol Flynn 

to Portland for the premiere of "Bend of 

the River" at the Broadway. With Mrs. 

Parker is her son John. Flynn now is 

making: "Against All Flags" for U-I. 

LOS ANGELES 

(Congratulations were in order for Mr. and 

Mrs. Ben Mohi (he operates the Hunley 

in Hollywood) on their 24th wedding anniversary, 

and to Mr. and Mrs. Billy Sobelman 

has owned several houses in this territory) 

on the 40th anniversary of their marriage 

. in from Phoenix for conferences 

wîth his partner B. J. Leavitt was 

Woody Wickersham. They operate the Silver 

Dollar Drive-In in the Arizona city. 

Recuperating after surgery was Eddie Meek, 

publicist for the RKO Hillstreet Theatre, 

while Ann McCall. secretary at the United 

Artists circuit, was also on the mend after 

undergoing an operation ... In from Minneapolis 

to do .some sea fi.shing is Charlie 

Perrizo. who at one time owned the Mission 

Theatre here. He is the father-in-law of 

Clarence MuUins. operator of the World. 

Johnny Bannerman of the Southside circuit 

came in on a booking expedition . . . Al 

Martini and his associates have closed their 

Cherry Pass Drive-In near Beaumont until 

spring ... Ed Barrison of Cinema Distributors 

returned from New York, bringing with 

him four new foreign pictures for release 

in the western territory. 

Herb Turpie, western division manager for 

Manley. will lead a contingent to Kansas 

City to attend a national sales session there 

beginning Monday (4). Making the trek with 

him are Bob Reischling. Jim Worsley and 

Dale Clark of the local office; Hank Rice, 

San Francisco: L. O. Seley. Seattle; Chick 

Lloyd. Salt Lake City, and Arlie Beery. Cyril 

Stone and Jack Messinger. Denver. 

The need for 

BOOK NOW 

AT THESE 

ASTOR 

EXCHANGES 

ASTOR-1 91 2 So. Vermont Ave., Los Angeles 

ASTOR-250 Golden Gate Ave., San Francisco 

ASSOCIATED-260 E. 1 st So. St., Salt Lake City 

(also serving Denver) 

I 

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We 

have the 

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YOUR 

TH EATRE 

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i: 

201 Fine Arts BIdg. Portland S. Oregoni 

62 BOXOFFICE February 2, 19S2

. . William 

. . Hap 

. . Oscar 

. . The 

. . 

— 

— 

. . Mrs. 

. . Jack 

. . 

SEATTLE 

•Three of the stars of U-I's "Bend of the 

River," filmed here in the northwest, were 

in Seattle on a busy round of activities in 

behalf of the film, which opened at the 

Orpheum last week i24). Julia Adams, Lori 

Nelson and Rock Hudson visited Tacoma. 

Everett, Eugene. Corvallis. Salem and Portland, 

where it opened the 23rd. Traveling 

with the trio was Gail Glifford, U-I studio 

representative. Seattle activities included 

visits to the local papers and personal appearances 

in the foyer of the Orpheum where 

they attended autograph and candid-camera 

parties in the afternoon and evening of 

the opening day. 

Also here for the "Bend of the River" opening 

were Foster Blake, western division sales 

manager from New York, and Barney Rose, 

district manager from San Francisco; publicist 

Allan Warshauer, and Mike Vogel. San 

Francisco publicist. 

L. O. Seley, Seattle manager for Manley. 

left for eastern Washington. When he re- 

. . . 

turns he is to leave for Kansas City to 

attend Manley's national sales meeting February 

4-7 ... In town were Norman J. Andrew, 

Hope Theatre. La Conner; Bud Barnett 

of the B&B, Grayland. and Lola and Chilt 

Robinett. Raymond . Fredericks, U-I 

eastern Washington salesman, was in to 

confer with Barney Rose and Foster Blake 

Bud Hamilton. Republic salesman, returned 

from a sales trip to the Okanogan. 

Joe Rosenfield of Spokane and Salt Lake 

City was in last week . Chiniquy. 

National Theatre Supply, returned from a 

Los Angeles vacation . Mills Bros, 

vocal quartet has been booked tor a February 

25 engagement at Sterling's Palomar . 

On temporary sick list from NTS were Jan 

Kullander, ca-shier. and Everett Clawson, 

salesman . Haugen. who spends 

most of his time in California, conferred with 

Charlie Tucket, who books for Haugen's Coliseum 

in Ketchikan, the 20th Century in 

Juneau, and theatres in nine other Alaskan 

towns. 

. . . L. O. 

The Midstate representatives, John Dore, 

Pete Panagos, Ed Hickey and William Mc- 

Ghee. left here for Walla Walla on the way 

back to Chicago headquarters 

Seley. local Manley manager, returned from 

Eugene and Roseburg. Ore. He installed an 

Ai-istocrat model popcorn machine in the 

Glenda Theatre at Glendale. Ore. . . O. 

. P. 

Bateman, Republic district manager, was at 

the local. 

vitol—sove 

QUICK WEAm SALES! 

Selling theatres is our business. Live 

organization, quick results. When others 

tail, give us a try, post record of sales 

Is our proof. 

UNITED STATES COVERAGE 

Inquiries Answered Immediately 

Write Irv Bowron, Sales Mgr 

FRED B. LUDWIG, Realtor 

4229 N. E. Broadway f Portland 13, Or 

Portlanders Throng 

To See 'Bend of River' 

PORTLAND—The boxoifice hit of the week 

was the world premiere at the Broadway of 

U-I's "Bend of the River." With stars, studio 

officials and a statewide ceremony under 

way coincident witli the opening, the picture 

drew an estimated 230 per cent. On Saturday 

(26), three days after the premiere opening, 

the 2.000-plus theatre was still playing 

to around-the-block lineups, remini.scent of 

World War II shipyard days here. 


Broadway—Bend ol the River (U-I) 2)0 

Music Box—Tombolo (Foreign) 

Broadv 

Orphe and Oriental—Two Tickets 

(RKO) 

Paramount—Another Man's Poison (UA) 

United Artists -Westward the Women (MGM 

2nd 

no 

LOS ANGELES—Three bookings, each hitting 

an impressive 175 per cent, contributed 

heavily to a generally brisk first run pace. 

The top trio comprised "Sailor Beware," in 

its opening week, "Latuko," in its second 

stanza, and "Quo Vadis," still going strong 

after nine weeks in two houses. 

Chinese, Uptown, Los Angela 

ol Montana (20th-Fox), \ 

(Re 

Ha vntc nt, -Sailo 

ligvptian, State Callaway Went Thalaway 

(MGM); Shadow in the Sky (MGM) 

Fine Arts—The Lavender Hill Mob (U-1), 3rd wk 1 

Four Star, United Artists—Quo Vadis (MGM), 

9th wk I 

Fox Wilshire—The Airican Queen (UA), 5th wk 1 

Globe, Ritz, Orpheum—The Wild Blue Yonder 

(Rep); Man Bait (LP) 1 

Hillstreet, Pontages-On Dangerous Ground 

(RKO), Indian Uprising (Col) 1 

Hollywood Paramount—Latuko (JarviUe), 2nd wk I 

Warners Beverly—Death ol a Salesman (Col), 

6th wk 

Warners Downtown, Hollywood, Wiltern Room for 

One More (WB),- South ol Caliente (Rep), 2nd 

SAN FRANCISCO—"Man in the Saddle" 

was high man among the week's newcomers. 

Golden Gate— I Want You (RKO) 110 

Loew's Warlield—Quo Vadis (MGM), 9th wk 170 

Orpheum—Man in the Saddle (Col); Mr. 

Peek-a-Boo (UA) 170 

Paramount— I'll See You in My Dreams (WB) .150 

St. Francis—Too Young to KUs (MGM) .100 

United Artists—Another Man's Poison (UA), 2nd 

wk 135 

SEATTLE — "Tales of Hoffmann" continued 

to hold its lead with an amazing 250 per cent 

at the end of its second week. 

Blue Mouse— Distant Drums (WB), Finders Keepers 

(U-I), 3rd 

Coliseum—Indi Uprising (Col); The So 1 ol Dr. 

lekyll (Col) 

130 

Journey 

Filth Avenue—The Lady Says Ni 

Into Light (ZOlh-Fox) 

Liberty-Flame ol Araby (U-I), Pals of the Golden 

West (Rep) 

Music Box— Tales ol HoHmann (Lopert), 2nd wk...: 

Music Hall—Westward the Women (MGM); 

The Unknown Man (MGM), 3rd wk 

Orpheun,— Another Man's Poison (UA); Mr. 

Peek-a-Boo C'Ai 

Paramc i;.' Fixed Bayonets (20th-Fox); The Girl 

on the Bridge ,'Oth,-Fox) 2nd wk 

DENVER — "I'll See You in My Dreams" 

with "Woman in the Dark" were good enough 

to take in the top money for Denver for the 

week, and held over. Fine weather put folks 

outdoors over the weekend and hurt mo.st 

boxoffices. 

Aladdin Tabor, Webber—The Cimarron Kid (U-1); 

Margie (20th-Fox) 125 

Broadway—Westward the Women (MGM), 4th wk. 90 

Denham—Hong Kong (Para) 105 

Denver. Esquire- Ml See You in My Dreams (WB); 

Woman in the Dark Ref) 200 

Orpheum—Double Dynamite (RKO) Diamond City 

(Favorite) 90 

.Hialtc^len Tall Men (Col); Obsessed (UA). 3rd 

wk 100 

d t 

Vogue—The River (UA), 3rd wk 100 

DENVER 

pobert W. Selig, executive assistant to the 

president of Fox Intermountain Theatres, 

was given a special citation in appreciation 

of his outstanding work as public relations 

officer for the Denver Community Chest the 

past five years. The award was made Tuesday 

at the annual meeting of the Chest . 

A thug that entered the office of the Gothic 

at noon held up George Hodge, manager, and 

made his escape with $326. 

New employes at U-I include Elaine Cox 

and Sumi Tochichara . Copeland. 

former manager of the Tabor who was called 

back as a major in the air force some time 

ago. flew in from Anchorage, Alaska, where 

he is stationed, with a general who came in 

to attend a conference at Colorado Springs. 

After the conference the two flew back to 

Alaska . Loui.se Ferguson, office manager 

at NTS, went to St. Louis on her vacation, 

where she visited at the home of her 

son Hugh. 

. . . Mr. 

Harry Graham of Graham Bros. Theatre 

Supply Co. is at St. Luke's hospital under 

Mrs. Maxine Law, formerly 

an oxygen tent . . . 

a secretary on Filmrow, received some 

mighty fine news when she arrived home 

from work Saturday noon. In the mail box 

was a letter from her son Philip, who had 

previously been reported dead in action in 

Korea. He is a prisoner of war 

and Mrs. Mitchell Kelloff. La Veta. and John 

Roberts. Fort Morgan. Colo., were Filmrow 

visitors. 

SOUND 

OFF 

? 

THEN GET 

'*' 

Liberal Trade-In 

Allowance for Your 

Obsolete, 

Poor-Fidelity 

Sound System! 

DO IT 

TODAY! 

wEsm 

-mamaîQWrnHKO. 

337C0LDEN(iATEAVE.-HE 1-8302. 

SAN FRANCISCO 2. CALIF. 


63




The ONLY 

"National Drive-In Theatre Owners' 

Conference" 

and 

"Drive-In Theatre Equipment Show" 



Drive-In Theatre Showmen Nation-Wide Will 

Attend 

DON'T MISS IT! 

IT'S REALLY BIG! 


If you seek coniidential operating information from 





TO ATTEND! 



phone GR. 7759 







. , . About 

. . Tom 

. . The 

. . Will 

. . 

New Drive-In Slated 

For Brookfield, Mo. 

KANSAS CITY—Three Missouri theatremen 

this week announced that they had 

Elmer Bills 

Frank Weary 

joined forces to construct a new 300-car 

drive-in one-half mile west of Brookfield, Mo. 

Elmer Bills of Salisbury, Mo., owner of a 

cuTuit of theatres in Missouri and Oklahoma; 

Prank Weary, Richmond indoor operator 

and owner of the Henrietta, Mo., drivein. 

and Bert Summey, manager of Bills' Lyric 

at Salisbury, will build the Brookfield openairer 

in a partnership arrangement. 

Summey. who has been manager of the 

Lyric for the last five years, will act as manager 

of the Brookfield installation. Bills said 

that part of the equipment for the new drivein 

has been purchased. 

Big Attendance Expected 

At Tom Edwards Lunch 

ST. LOUIS—A very fine attendance is expected 

for the testimonial luncheon to Tom 

Edwards of Farmington, past president of 

the St. Louis area MPTO in the Sheraton 

hotel here Monday 4). Gael Sullivan, executive 

director of the Theatre Owners of America, 

will speak. 

He will arrive here Sunday from the west 

coast after attending the midwinter gathering 

of the TOA. Advance reservation of 

tickets for the luncheon has been very gratifying. 

Several surprises are in store in the 

way of special entertainment. 

Chicago Palace Returns 

To First Run Bookings 

CHICAGO—The Palace will 

resume motion 

picture programs on Wednesday (6), presenting 

first run films on double feature 

programs. Popular prices will prevail with 

performances continuous from 9 a. m. daily, 

with a special midnight show on Saturday. 

Opening feature film is "Red Skies of Montana." 

Other productions booked for the 

Palace include "Phone Call From a Stranger." 

"The Model and the Marriage Broker" and 

"I'll 

Never Forget You." 

William B. Newman Dies 

ELGIN, ILL.—William B. Newman, for 

many years manager of the Grand Theatre 

(now the Rialto) and member of a pioneer 

Elgin family, died recently. About 40 years 

ago he became manager of the Grand and 

directed it successfully during the years that 

stage and vaudeville shows were giving way 

to motion pictures. His theatre was one of 

the first to present musicals and tab shows. 

CHICAGO 

paymond E. Moon, central division manager 

for 20th-Fox for more than ten years, has 

resigned Gilliam, 20th-Pox manager 

who was ill . 

for several weeks, is back 

Erwin Joseph, head of 

at his duties . . . 

Essenjay Film Distributors, returned from an 

eastern trip with the rights for release of 

the rei.ssue. "Ecstacy," in U.S. and Canada 

150 members and guests saw a 

preview of 20th-Fox's "With a Song in My 

Heart" at the Variety Club Saturday. Joe 

Berenson, chief barker, announced a Valentine 

party for February 16. 

Howard Mayer and Dale O'Brien, public 

relations firm which handles Columbia films 

and the Academy awards, has joined Public 

Relations Management Corp. in a national 

affiliation . . . Warners Stratford has reduced 

admission prices to 29 cents to 6:30 p. m. and 

42 cents after 6;30 with children at all times 

nine cents. 

The recent Supreme Court ruling means 

another victory for barrister Tom McConnell, 

who made history in the famed Jackson Park 

antitrust case. This one, involving Milwaukee's 

Towne Theatre, means a $940,000 award 

for Connie and Spero Papas of Chicago in 

their antitrust suit against the majors . 

Essaness circuit is turning its Julian Theatre 

into a business block, while the Palace at 

Cicero will become a bowling alley. 

Columbia will open "Indian Uprising" at 

the Peerless in Kewanee, 111., operated by Lud 

Lohrenz. Balaban & Katz will .show the film 

the first week in February at the Palace in 

South Bend. Eddie Zorn has booked it for his 

Eagle in Pontiac February 3 ... W. P. Kru.se, 

named program director for Chicago Film 

Council, and Mrs. Grace Steven.son will preside 

at the next meeting on American Heritage 

Films February 10 at the Sheraton hotel. 

Among the Chicago film executives who 

went to NAVA midwinter meeting at Biloxi, 

Mi.ss., January 31-February 2 were Wally 

Moen, Bell & Howell Co.: W. F. Kruse. Educational 

Screen: A. Wertheimer, Radiant 

Screen, and Don White, executive .secretary, 

and several others . DeVry and family 

have returned from two weeks vacation at 

Fort Myers, Pla. . . . Dan Newman, publicity 

director. Oriental Theatre, is planning a trip 

to South America. His wife. Dina Halp>erin, 

Yiddish screen actress, has been booked for 

personal appearances in several South American 

cities . . . Elmer Balaban of H&E 

Balaban circuit and his wife are in Miami for 

a vacation . Bertha Theatre antitrust 

•suit filed by Seymour Simon has been placed 

on Judge Sam Perry's calendar, but no date 

ha.s been set. 

Mary Mailers Married 

To Arthur Geo. Spirou 

FORT WAYNE—The marriage of Mai-y 

Mailers, daughter of Mr. and Mrs. Peter 

George Mailers to Arthur George Spirou, 

took place on Sunday last week i20i. in Trinity 

Episcopal church here. After the ceremony 

there was a reception in the Van Orman 

hotel ballroom. Guests attending from 

Indianapolis included Claude McKean, Burdette 

N. Peterson. T. O. McCleaster, Abe 

Baker, W. K. Embleton, Sam Oshry, Richard 

Frank and their wives. 

Capitol Is Damaged 

In Benton, III, Fire 

BENTON, ILL.—The 1,200-seat Capitol 

Theatre, a unit of the Fox Midwest circuit, 

suffered heavy smoke and water damage in 

a fire which destroyed an adjoining fourstory 

office and store building, containing 

two apartment suites, the manager's office, 

another office, a barber shop and a cleaning 

shop. Total damage was estimated at $1,000,- 

000 to $1,500,000, including buildings and contents. 

A stout firewall inside the theatre building 

prevented the flames from entering the 

auditorium and is credited with saving the 

city from a major conflagration. Had the 

fire passed through the theatre structure it 

would have swept eastward into a portion of 

the business section and beyond into residential 

areas. 

Damage to the theatre has not been determined. 

The large electric sign in front of 

the house was demolished. Heat also broke 

windows in stores on the east side of the 

structure. The interior decorations were 

ruined and damage to carpeting and seats 

from water and smoke may be heavy. The 

booth, its equipment and the sound .system 

are believed to have escaped damage. 

The fire started in the basement of the 

Dozier-Wilson department store and spread 

to the W. E. Campbell & Sons furniture and 

hardware store, the J. V. Walker & Sons 

men's furnishings store and the Wright .shoe 

store. Upper floors of this building housed 

the Masonic hall and various law and other 

offices in addition to the Commercial Telephone 

Co. exchange. 

For a time the fire department officials 

contemplated dynamiting the theatre building 

to stop the fire. However, they decided 

to gamble on the effectiveness of the firewall. 

Fire fighters and equipment came from 

Mount Vernon, DuQuoin, McLeansboro, 

Zeigler, Carbondale, Southern Acres, Salem, 

Centralia, Harrisburg, Christopher, Marion, 

West Frankfort, Herrin and Murphysboro. 

Fox Midwest also operates the 600-seat 

Star here. 

Theatre Has Five Fires 

In Day; Suspect Arson 

INDIANAPOLIS—Police and fire officials 

kept a close watch on the Circle Theatre recently 

to guard against a new outbreak of 

suspected arson. Five minor fires were extinguished 

at the downtown theatre in one 

day over a period of several hours. All were 

on the third floor gallery of the big house. 

Four fires were started in a leather cushioned 

settee in the men's restroom and the fifth 

was in a stuffed chair kept in a closet entered 

through the wa.shroom. Assistant Manager 

Jack Stabler told police the door is kept 

locked. 

Fire apparatus from several stations wa;? 

rushed to the theatre to check the closet 

blaze but firemen w-ere not called to the 

others when Stabler told police that theatre 

employes put them out. Few patrons were 

in the gallary but the main floor and balcony 

were nearly full. Most patrons knew nothing 

of the fires and people kept buying tickets 

while firemen were fighting the one blaze. 

T\vo policemen were stationed at the Circle 

until closing time. 


. . . Jack 

A 

— 

— 

KANSAS CITY 

TWTrs. Hazel A. Droz of Anthony, Kas., and 

her mother, Mrs. Ina Scow, have gone to 

Cahfornia to spend February as guests of 

Mr. and Mrs. Charles H. Barron in North 

Hollywood. Mrs. Droz is a partner with the 

Barrons in the operation of both the Anthony 

and Star-Vue Drive-In at Anthony ... A 

bandit threatened Donna Robbins. cashier at 

the Palace Theatre here, with a revolver 

early this week, took $120 from the ticket 

booth and escaped by walking down the 

theatre aisle and out a rear door, which opens 

onto an alley. 

Loretta North, Aijstralian beauty chosen as 

Miss Kangaroo and selected to tour the U.S. 

with a baby kangaroo in promoting the 20th- 

Fox film "Kangaroo" was in Kansas City 

Thursday i31). Local 20th-Pox representatives, 

including J. R. Neger, branch manager 

here, were hosts at a Thursday luncheon 

at the President hotel to welcome Miss North 

and to introduce her to members of the press 

and the industry. 

M. A. Levy, 20th-Fox district manager, and 

Sol Malisow. his assistant, were in the local 

branch recently for a sales meeting, then went 

on to St. Louis to conduct similar meetings 

Cook, formerly associated with his 

PDcn MPTrpy 

STAGE EQUIPMENT COMPANY 

'IIHilMllTiiH 

POPSIT PLUS 

Liquid Popcorn Seasoning 

Butter-Like Flavor, Color and Aroma 

L. & L. POPCORN CO. 

116 West 18th St. Kansas City, Mo. 

father, C. E. "Doc" Cook, in the operation 

of Maryville, Mo., theatres, but now owner of 

houses in Falls City, Neb., was in Kansas 

City recently . . Earl Jameson jr. of Exhibitors 

. 

Film Delivery and his wife are in Cali- 

fornia on vacation. 

L. J. Kimbriel, manager of Missouri Theatre 

Supply, returned from his fishing trip 

to Mexico, but this time without a prize 

catch. Kimbriel, who made the trip to Mexico 

City and Acapulco with Homer Strowig, 

Abilene, Kas., theatreman, and Eldon Peek, 

Oklahoma City theatre supply man, said that 

Strowig hooked a 540-pound sailfish and that 

Peek caught a sailfish weighing 250 pounds. 

Kimbriel caught a 30-pound dolphin, and 

added sadly that neither of his fishing companions 

would let him pose for photographs 

with their catches. The trio also attended a 

bull fight in Mexico City, at which, said Kimbriel, 

they saw six bulls killed. 

Harley Fryer, Neosho exhibitor was on the 

Row 

. . . H. L. Frost, Monogram branch 

manager, returned from trip to Wichita . . 

a 

. 

At Columbia, Ben Marcus, district manager, 

and Tom Baldwin, branch manager, returned 

from a trip to Chicago where they attended a 

company meeting. 

Elmer Bills, Salisbury, Mo., theatreman, 

and his wife were in town Tuesday (29), as 

were M. B. and Ed Landau, Horton, Hiawatha 

and Madison. Kas., showmen ... A. J. Simmons, 

owner of the theatres at Lamar, Mo., 

which were leased to Harley Fryer recently, 

was in Kansas City this week on business. 

Simmons now lives in California and said he 

planned to enter business in that state soon. 

Tony Potocnik Recovering 

LA SALLE, ILL.—Tony Potocnik, manager 

of the La Salle Theatre, was returned from 

the hospital following ten days of treatment 

for a severe fracture of the arm suffered in 

a fall on the ice. 

See Stebbins Theatre Equipment Co. 

for the following equipment: 

Fine Weather Peps Up 

Chicago Boxoflice 

CHICAGO—"Mr. Imperium" and "Aladdin 

and His Lamp" had a very good opening at 

the Grand as nice weather warmed up boxoffice 

grosses over the weekend, but winter 

skidded back again with subfreezing temperatures 

and so did grosses. 


Chicago — Double Dynamite (RKO), plus stage 

show. 2nd wk 

iQS 

Grand—Mr. Imperium (MGM), Aladdin and His 

Lamp (Mono) 

_ 

uq 

Carnegie Caesar and Cleopatra (UA) 115 

McVickers — The Bushwhackers (Realarl) Two- 

Dollar Bettor (Realart) 115 

Oriental—My Favorite Spy (Para), plus stage 

2nd 105 

Roosevelt—Flame of Aroby (U-I); The Baging Tide 

(U-I), 2na wk 95 

State-Lake — Decision Before Dawn (20th-Fox)- 

FBI Girl (LP), 2nd wk 105 

United Artists-The Well (UA); The Big Night 

(UA), 2nd wk 

lOQ 

Woods—Detective Story (Para), 4th wk. 115 

V/orld Playhouse—The Emperor's Nightingale 

(Teitel). 3rd wk 115 

Ziegfeld—Tales of Hoffmann (Lopertj, 6th d. t^ v»-k.'llO 

"The River' Grosses 350 

In Kaycee Bow 

KANSAS CITY-"The River" bowed into 

the Kimo to lead all first runs in the city 

with 350 per cent, playing at advanced prices. 

At the Vogue, other local art house, "The 

Lavender Hill Mob," in an 11th week, continued 

to gross big scores, with 150 per cent. 

At the four Fox Midwest first run houses, 

"The Model and the Marriage Broker" scored 

a nice 125 in its opening week. 

Esquir^Fixed Bayonets (20th-Fox),- Elephant 

Stampede (Mono). 2nd wk 75 

Kmo-The River (UA), advanced prices 350 

Midland—Quo Vadis (MGM), 5th wk 110 

Missouri-A Girl in Every Port (RKO), Three Steps 

North (UA) .100 

Paramount—The Tanks Are Coming (WB).. 100 

Tower. Uptown, Fairway and Granada—The Model 

and the Marriage Broker (20th-Fox), The Highwayman 

(Mono) 125 

Vogue—The Lavender Hill Mob (U-I),Hth wk ...150 

'R.acket' Leatjs Increased 

Inciionapolis Grosses 

INDIANAPOLIS — Theatre receipts were 

good last week despite adverse weather conditions. 

RKO's "Racket" at 180 had a 20 

per cent edge over "I'll See You in My 

Dreams," which was also far above the 

usual gross here. 

Circle Another Man's Poison (UA).. 

Indiana— I'll See You in My Dreams (WB) The 

Girl on the Bridge (20lh-Fox) 9 days 

Keiths—The Racket (RKO), Woman in the Dark 

(Rep), 9 days 

Loews—Quo Vadis (MGM), 4th wk 

See 

MODERN THEATRE Section 

La Vezzi Machine Works Page 65-A 

Poblocki Fine Poster Frames Page 18-B 

Payne Products Carbon Savers Page 51-C 

Strong Electric Co. Lamps-Rectifiers Page 54-A 

National Suction Cleaners Page 64-B 

Strong Electric Co. Spot Lamps Page 53-A 

Kollmorgen Projector Lenses Page 67- 

Ideal Seating, Universal Chairs Page 50-B 

National Projection Carbons Page 6- 

Vocalite Screen Page 56-B 

STEBBINS THEATRE EQUIPMENT CO. 

1804 Wyandotte St. Kansas City 8, Mo. 

The title of the MGM film, "The Seven 

Souls of Clement O'Reilly" has been changed 

to "Lili." 

ONE COLOR • TWO COLOR 

THEATRE 

PROGRAMS 

Covering ONE or TWO WEEKS 

ONE DAY SERVICE—On RequestI 

• Your Inquiries Solicited • 

THEATRICAL ADVERTISING CO. 

Serving Exhibitors for 35 Years" 

2310 CASS AVE. DETROIT 1, MICH. 

Phone WO. 1-2158 

Finest Hybrid POPCORN with Top Pop-Out 

in 10 Lb. Moistureproof PLASTIC BAGS 

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Easier to stort and handle. Moisture content perfect. 

GOLDEN FLAKE PROCESSING COMPANY 

3706 Broadway City. Mo 


. . Exhibitors 

ST. 

LOUIS 

•Three Boy Scouts, who won a recent citywide 

election to serve as honorary city 

officials on Scout Citizenship day, February 

8. were given special trophies on stage at 

the Missouri Theatre. The presentation was 

made by J. A. Wheeler, manager of the theatre, 

to Alon Londe of troop 90, who will 

serve as mayor; Lon Kieffer of Post 62, who 

will be city controller, and Ken Schultz of 

troop 233, who will be president of the board 

of aldermen. Mayor Joseph M. Darst of St. 

Louis participated in the presentation. On 

the stage was a drum and bugle corps and 

iui honor guard. The film was "Room for 

One More," in which scouting plays a prominent 

part. 

. 

Bob Goddard, Globe-Democrat columnist, 

in his column gave a special "pat on the 

back" to usherets of the Will Rogers Theatre, 

for collecting $361 from patrons for the 1952 

March of Dimes fund along




The ONLY 


Conference" 

and 


Sponsored by , , . . 


Drive-ln Theatre Showmen Nation-Wide Will 

Attend 



•ASK ANYONE WHO ATTENDED LAST YEAR • 

If you seek conHdential operating iniormation from 





TO ATTEND! 


ALLIED THEATRtS 


KANSAS CITY. MISSOURI 





68 BOXOFFICE : 

: February 2, 1952

^3W 

Chattanooga Firm 

Asks Drive-In Okay 

CHATTANOOGA — Independent Theatres, 

has applied to the National Production 

Authority for a certificate to construct a 

drive-in theatre at 3512 St. Elmo Ave.. Jay 

Solomon, secretary-trea.surer, said. The site 

a 14-acre tract previously purchased by the 

is 

amusement company adjacent to the intersection 

of St. Elmo avenue and Broad street. 

Name will be the Broad Street Drive-In. 

The drive-in, he said, will be of the most 

modern type in both arrangement and equipment. 

An innovation will be a projection 

building set back 419 feet from the screen so 

as not to obstruct the screen from any point 

in the parking area. He said this is made 

possible by a new type of lens. 

The theatre will be entered from St. Elmo 

avenue through a car bay 440 feet in length 

and with a capacity of 200 cars, which means 

lines of automobiles entering the theatre will 

not extend into the street and block traffic, 

he explained. 

Facilities will include a concession stand, 

completely equipped playground for small 

children and other features. A 60x60-foot 

screen will be used with back toward St. 

Elmo avenue. Solomon said that the project 

has been planned for some two years and 

that all of the materials, including electric 

cable and equipment, have been assembled 

and are on hand. No additional critical materials 

will be required. Because of this, he 

said he is hopeful that the permit will be 

granted without delay. Tlie company plans 

to start work immediately when the certificate 

is 

i-ssued. 

Bruce Young Transferred 

To Pine Bluff Theatres 

MEMPHIS—The kids of West Memphis are 

going to miss Bruce Young, manager of the 

Crittenden Theatre, who has been named 

manager of three theatres in Pine Bluff. 

Next to Roy Rogers, Young, 29, was the idol 

of West Memphis juvenile fans. Every Saturday 

afternoon, an hour before the regular 

show starts, Bruce Young calls his Roy 

Rogers Riders club together. 

Bruce's connection with the cowboy star 

gives him a lot of prestige. Roy named Bruce 

for Showmanship award of 1951 and sent 

Bruce a statuette of his horse Silver and one 

of the ten-gallon hats Roy wears in his pictures. 

Every Saturday Bruce lets one of the club 

members wear the hat until the end of the 

show. Since taking over the management 

of the Crittenden. Young has been president 

of Junior Chamber of Commerce, vice-president 

of West Memphis Lions club and treasure 

of the city's senior Chamber of Commerce. 

In 1950 he was selected as the Young 

Man of the Year by the Jaycees. 

The theatres he will manage in Pine Bluff 

are the Saenger, Malco and Strand, owned 

by the Richards-Lightman Corp. He took 

over his new duties in Pine Bluff February 1. 

His successor as manager of Crittenden is 

Jack Bundy, who now manages the theatre 

at Morrillton, Ark. 

Hope for July TV Hookup 

For Miami Seems Gone 

MIAMI—Network television, which was expected 

to start in Miami around July 1, may 

be in for a .setback, a surprise revelation by 

the AT&T. A New York spokesman for the 

company told the Daily News here that work 

has not even started on the building of 

booster stations along the coaxial cable between 

Jacksonville and Miami. He said the 

July 1 date was "somebody's conjecture." He 

was sure it wasn't the telephone company's. 

A spokesman for Wometco, WTVJ owners, 

said the "conjecture" certainly was the telephone 

company's, and that they had been 

given the impression by AT&T officials in 

Atlanta that the work was already under way. 

They had expected local fans to enjoy the 

treat of watching the Democratic and Republican 

national conventions on their sets. 

The New York spokesman said AT&T 

should know in two or three weeks what the 

prospect is for launching the Jacksonville- 

Miami project. Availability of vital materials 

and manpower are the major considerations. 

Mitchell Wolfson said last June that major 

networks had ordered the conversion of the 

coaxial cable so network television would be 

brought to south Florida. 

Adaption of the Florida cable would enable 

fans here to see "live" broadcasts on the 

single circuit which Jacksonville now enjoys 

via Charlotte from New York. But 

within six months. WTVJ explained, another 

link between Atlanta and Jacksonville would 

enable fans there and in Miami to see the 

programs of four major networks. They had 

expected that by next November or December. 

Seven applications are pending for new 

stations here. One theatre, the Carib, is already 

equipped for TV showings. 

Fred Myers Buys Into 

Realart in Memphis 

MEMPHIS—The Realart Pictures franchise 

in Memphis is now being operated as 

a partnership with Cliff Wallace and Fred 

Myers as partners. Myers resigned this week 

as branch manager for Lippert Pictures and 

bought a half interest in Realart. 

Area Arbitration Unit 

Set Up at New Orleans 

NEW ORLEANS—Industry problems in 

this area will be tackled by an exhibitor arbitration 

committee composed of representatives 

from Allied Gulf States, Theatre Service, 

United Theatres and circuit executives. 

The decision to work for better cooperation 

was reached at a luncheon meeting Tuesday 

(22) spon.sored by the Allied Theatre Owners 

of the Gulf States. The committee's main 

function, according to Abe Berenson, Gulf 

States president, will be to create better understanding 

in competitive situations and 

eliminate some petty differences for the mutual 

benefit of exhibitors who wish to avail 

themselves of this operation. 

Said Berenson, "Tliis committee will in no 

way interfere with or affect the present national 

arbitration system being sponsored by 

national Allied." 

The chief executive appointed Nick Lamantia, 

exhibitor from Bogalusa, to represent 

Allied on the committee. Lamatia's experience 

as an exhibitor and distributor, Berenson 

noted, qualifies him to serve in this capacity. 

Attending the meeting were Allied members 

and representatives from United Theatres. 

Theatre Service Corp. and other independents. 

An invitation was issued to all exhibitors 

and circuit operators to become part 

of the committee. 

Waynesboro, Tenn.,Wayne 

Is Burned to Ground 

WAYNESBORO, TENN.— It was 6 a. m. and 

early risers in this community were just beginning 

to stir. Suddenly somebody yelled 

"fire!" Smoke was pouring from Wayne Theatre, 

located in the heart of town. 

Firemen and citizens responded, but the 

fire had so much headway that it was impossible 

to check it. 

The Wayne was burned to the ground. J. 

A. Petty, owner, said his 350-seat theatre was 

a complete loss. He said he was thankful 

that nobody was hurt fighting the fire. Cause 

of the blaze w'as unknown. 

Oscar A. Doob Vacations 

PALM BEACH—Oscar A. Doob, Loew's 

general theatre executive, has been on a 

winter vacation here. 

AT NEW YORK SALES >!! I I -Noonday luncheon pause during the weekend 

Paramount sales meet at the VU/u huul. Left to right: Phil Isaacs, Washington 

manager; A\ Fitter, assistant to easiern and soutliern division manager; A. H. Duren, 

Charlotte manager; William Holliday, New Orleans manager, and Ed Chumley, Jacksonville 

manager. 


SE 69

Grievance Panels Soon 

In Southeast States 

ATLANTA—Grievance panels will be set up 

in each exchange center serving the eight 

southeastern states. This was disclosed following 

the first southeastern TOA conference 

held here last week prior to the national 

board sessions in Los Angeles. 

Twenty-two exhibitors attended the gathering 

here, at which E. D. Martin jr., chairman, 

was instructed to submit a nine-point program 

of action to the board in Los Angeles. 

Action on the following issues was requested: 

1. Favorable action on arbitration. 

2. Forcing of advanced admission prices 

through unreasonable percentages and 

by subterfuge. 

3. Print shortages. 

4. Clearances. 

5. Development of new stars. 

6. Forced selling. 

7. Shortage of film salesmen and lack 

of distributor representative contacts for 

periods up to eight weeks. 

8. "Ignoring" by pressbooks of publicity 

and promotion suggestions for small 

towns. 

9. Complaints against National Screen. 

The gathering decided that the purpose and 

scope of future meetings will be decided by 

an advisory board to be named to coordinate 

local TOA units with national headquarters. 

Each regional affiliate would be represented 

on the board by its president and three 

other members, also four other at-large members. 

Meetings would be held three or four 

times a year. 

Grievance panels will be set up in each exchange 

center serving the eight states represented 

at the meeting. Each would be composed 

of five exhibitors, with three necessary 

for a quorum. When enough complaints have 

been received, they will be turned over to a 

regional panel of ten exhibitors to be appointed 

by Martin, of which five will constitute 

a quorum. 

The exhibitors who attended: J. H. Tliompson, 

O. C. Lam, R. A. Edmondson, C. L. 

Patrick, Ray Martin, Fred Coleman, Mack 

Jackson, J. H. Harrison, R. M. Kennedy, A. 

D. Padget, Jay Solomon, B. Garner, Hugh 

Martin, M. E. Hensler, Bolivar Hyde, A. 

Fuller Sams, Worth Stewart, Terry Reavis, 

M. Dilland, Gaston L. Bureau, Lloyd L. 

Royal and E. D. Martin. They represented 

Georgia, Florida, Alabama, North and South 

Carolina, Tennessee, Louisiana and Mississippi. 

MR. EXHIBITOR: 

Sol Adomo in Florida 

PORT LAUDERDALE, FLA.—Sol Adorno 

of Adorno-Middletown Tlieatres, Middletown, 

Conn., is on a midwinter vacation in Florida, 

with his headquarters here. 

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Allied of Midsouth 

Directors to Meet 

MEMPHIS—Directors of Midsouth Allied 

Independent Tlieatre Owners gather Tuesday 

(5i at Hotel Gayoso for a business meeting 

of the board. Two matters are scheduled 

for discussion. 

One is the policy of film companies on 

superpictures that prevent them being made 

available early enough for smaller theatres. 

Second matter will be the proposal to open 

permanent hotel headquarters for exhibitors. 

Two Drive-Ins Will Open 

In Memphis Area Soon 

MEMPHIS—Two new drive-ins in the 

Memphis territory have been finished and are 

making plans for an early spring opening. 

Charles Carpenter jr., owner, plans to open 

his new Sunset Drive-In at Hamburg, Ark., 

March 4. 

Young J. Lee, owner, announces that his 

new Twin City Drive-In at Dermott, Ark., 

will be ready for formal opening March 1. 

Marvin Morris to Marry 

MEMPHIS—Of Wide interest in Memphis 

theatre circles will be the wedding at Israel 

Temple Febraary 14 of Marvin Morris, assistant 

manager of Warner Theatre, and Silvia 

Pernanski. 

Frank Gross will edit "Against All Flags" 

for Universal-International. 

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70 

BOXOFFICE :: February 2, 1952

Hero-Damsel Still 

Top Film Formula 

NEW ORLEANS—In the guessing game of 

filmmaking producers sometimes follow a policy 

of "women and children first" because 

they form 70 per cent of the audiences, J. R. 

Grainger, executive vice-president of Republic 

Pictures, said here. "The hero who rescues 

the damsel in distress is still in favor." said 

the executive from the New York home office, 

"even though the more spectacular comic 

strip characters have replaced the dashing 

young man in the derby hat." 

Grainger was in New Orleans witli Walter 

L. Titus, southern division manager, to conduct 

a three-day regional sales meeting at 

the Jung hotel last week (22-24). In discussing 

their product. Grainger pointed out that the 

average motion picture audience does not 

wish to be educated or preached at but 

entertained and given a chance "to get away 

from it all." This, he believes, accounts for 

the continued popularity of westerns, adventure 

pictures and those made in foreign 

countries. 

The executive noted that his organization 

now has the most expensive and expansive 

program in its history. The trend to produce 

pictures all over the world has been well received 

by the public, he said. 

Currently. Republic has an expedition on location 

in Indo-China working on a new picture, 

"Fair Winds to Java," based on Garland 

Roark's novel. Due to present emer- 

Rcncy conditions in that part of the world, 

he explained, the outcome of the expedition 

is uncertain. 

Branch managers making reports from their 

respective exchange areas were Leo V. 

Seichnaydre. New Orleans; Nat Wyse, Memphis: 

J. H. Dillon, Charlotte; J. H. Houlihan. 

Dallas; Dave Hunt. Oklahoma City; Harold 

Laird, Tampa, and Edward Brauer, Atlanta. 

ABC 

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ATLANTA 

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Phone ALPine 7887 Phone 5-9227 

P. 0. Box 1345 P.O. Box 88 

BUYING 

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R. J. (Hap) Barnes Karl (Bud) Chalman 

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BOXOFFICE ;: February 2, X952 

71

HART 

BEATS 

.By HARRY HART. 

n NEW 200-CAR drive-in, the Sky-Way, 

owned by Mrs. Margaret Brown, is scheduled 

to open March 20 at Fitzgerald. Ga. 

ABC Theatrical Enterprises will book and 

buy for the airer as 

well as for the Floriland 

Drive - In in 

trip to Mississippi. 

Tampa, which owner 

J. M. Poindexter 

plans to open about 

February 15. 

A new Negro theatre, 

the first to be 

built exclusively for 

Negro patrons, will be 

opened about February 

8 at Oak Ridge, 

Tenn. It will be 

named the Gambles Valley Theatre and the 

owners are Johnny Burgess, Charley Boman 

and Mrs. C. R. Loy. Jack Hunt, Tennessee 

salesman for Wil-Kin, sold 308 Heywood- 

Wakefield chairs and a Cretors popcorn machine 

for the house. 

Sonny Plunket, shipping clerk at National 

Theatre Supply, has been called to the army. 

George "Sleepy" Head and his hillbilly 

Ua3"i 

orchestra played to a full house at the Tennessee 

Theatre in Johnson City, Tenn. 

Charley Clark of Jackpot Quiz night is copyrighting 

a new theatre game which will be in 

use soon. Charley recently made a business 

The new film to be made in Georgia as a 

sequel to "I'd Chmb the Highest Mountain" 

will be called "My Book and My Heart" and 

will have about the same cast as the earlier 

film. It is creating much comment from 

exhibitors in the south. 

Sam Sherman of U-I said that saturation 

bookings on "Apache Pass" would begin in 

April for key cities. Dave Friedman of Paramount 

said that John Smith would be moved 

from assistant to booker and that Bill Appel 

would be shifted from contract clerk to assistant 

booker in a personnel shift at the 

exchange. Tom Mote will become contract 

clerk instead of assistant shipper. 

The Home Theatre of Knoxville, Tenn.. has 

been leased by the O. G. Roden circuit of 

Kentucky. James Tankersley of EUijay, Ga.. 

was on Filmrow. Sam Home is said to be 

building a 400-car drive-in on Chapman highway 

in Knoxville. 

Jack Hunt, Wil-Kin salesman for Tennessee, 

said that the Jackson Theatre, Jonesboro, 

had purchased new matting for the 

foyer and lobby. Taylor Jetton is replacing 

Harry Garey in the Alabama territory for 

Wil-Kin. 

At MGM. Theodore Molnan is replacing 

W. McArthur, who is resigning to accept a 

civilian job with the army. J. G. Thigpen of 

National Theatre Supply said that Martin 

Theatres and Rufus Davis are building their 

second drive-in at Dothan, Ala. Construction 

has been started and NTS is supplying 

the equipment for the outdoor house. It will 

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-X ASHCRAFT SUPER-HIGH "100" 

Oliver Montague, right, manager of the 

West End Drive-In, Rome, Ga., and Marvin 

Huffman, concession manager, pose 

at the counter of the drive-in concessions 

bar. Huffman, who has had many years 

experience in concessions work, said the 

drive-in refreshment center is making a 

good average income. Montague said that 

drive-in business had been fair, despite 

bad weather and added that the openairer 

should have a good season if the 

mills at Rome resume production. 

have a capacity of 300 cars and is expected 

to open about April 1. 

NTS designed the theatre for Spelman college 

of Atlanta and is equipping the house. 

Thigpen also showed me drawings of the 

new drive-in being built by W. M. Snelson of 

Toccoa, Ga. The 300-car situation will be 

opened about April 15. The ozoner has a very 

pretty setting in the mountain region and 

will be an eyecatcher in many ways. It is 

being equipped by NTS. 

E. P. Clay of McDonough, Ga., was making 

ice cream when we called. He said that business 

was spotty. Clay is well-known for the 

ice cream which he features. He said he was 

putting a new front on his theatre at Woodbury, 

Ga. 

L. J. Brown jr. of the Dixie in Jackson, Ga., 

was getting ready to open the show with 

Mrs. Brown as cashier. He said he had reduced 

his matinee prices on Saturday shows 

to nine and 30 cents, tax included, but he 

said business remained spotty. 

Nolan C. Robinson of the New Tlieatre, 

Negro house in Jackson, said his winter business 

is way off. Many of the Negro patrons 

have left the community to take defense 

jobs in other centers. 

MGM Manager H. R. Gaus said "Quo 

Vadis" would open February 20 in Savannah 

at the Savannah Theatre. Other playdates 

are scheduled for Montgomery and Birmingham, 

Ala., and Knoxville and Chattanooga, 

Tenn. 

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72

w 

. . Mrs. 

. . Homer 

. . Fred 

. . 

Toddy Adds 30 Films 

To Product Lineup 

TED TODDY 

ATLANTA—One of the fastest growing 

Toddy 

lemonal film distributing companies is 

Pictures, attested by the fact that Ted Toddy. 

Its president, has just obtained southern 

rights to 27 U.S.-produced features and three 

foreign musicals. Tills, along with ten Pine- 

Thomas rereleases previously obtained gives 

firm a substantial lineup of product. 

tlie 

Toddy didn't start out as a distributor. 

His first Interest was production, and, in 

1937, when he opened up his Atlanta office 

Toddy Pictures his principal Interest was in 

producing features. This remained the aim 

of the company until he acquired exclusive 

southern rights to the Pine-Thomas pictures. 

Prior to opening his own business. Toddy was 

for over 20 years 

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1912Vi Morris Avenue 

Birmingham 3, Alabama 

with Columbia Pictures in Atlanta for 15 

years. 

Toddy is spending approximately $7,500 to 

modernize and enlarge his Atlanta offices, 

to accommodate the expanded business program. 

The new lineup of features to which southern 

rights have been acquired include these 

titles: The Flame of Paris, Sins of Children, 

Way Down South, Unholy Love, Veiled 

Brides, School for Husbands, Forbidden Territory, 

The Eagle, Circus Days, Ten Nights in 

a Barroom and The Great Ti-ain Robbery, 

The Beast of Borneo, Voodoo, Devil Drums, 

Great Guy, Killers of the Sea, E.scape to 

Paradise, It Happened in New Orleans, 

Hawaii Calls, Frolics on Ice. A Man's Country, 

Under Texas Skies, Riders of the North, 

Westward Bound, Beyond the Law. 

Foreign musicals Include Rossini's opera. 

"L'Elislr of Love." the popular "Lucia D'Lammermoor" 

and "This Wine of Love." 

The ten Pine-Thomas pictures acquired include: 

Shaggy. Caged Fury. Pear in the 

Night. Swampflre, Follow That Woman, Dangerous 

Passage, Take It Big, Tornado, Wrecking 

Crew, Wildcat. 

All of the prints are on safety stock. Acces.sories 

are available and National Screen 

has trailers for all of the features. 

In addition to its Atlanta exchange, Toddy 

has offices in Charlotte, Memphis and New 

Orleans. 

Martin Theatres Opening 

Ozoner, Closing Another 

TALLADEGA, ALA, — Martin Theatres is 

building a drive-in two miles from downtown 

Talladega on the cutoff leading to the 

Annlston highway. 

Ti-ammell Leverette. city manager for Martin, 

said the 350-car open-airer will be 

opened this spring. On completion of the 

new theatre, the Talladega Drive-In on the 

Lincoln highway will be closed. 

JACKSONVILLE 

. 

irisiting at Warners was W. O. Williamson, 

district manager from Atlanta . . . Calling 

to book were A. R. V. Rothchlld, manager of 

the Bailey Theatres, and Rube Joiner, Atlanta 

Mabel Padgett, who recently 

underwent an operation, is recuperating . 

Audrey Wilson has returned to the office 

after her recent illness . . . Lillian Mitchell 

has returned after a wedding trip to Alabama. 

Robert Dunbar, manager of the Jacksonville 

WB office and head of the Will Rogers Memorial 

fund for northern Florida, reports 

that several very substantial checks were received 

from theafre owners and that the 

drive as a whole went as was anticipated . . . 

Roy Smith of the Jacksonville Popcorn & 

Candy Co. Is making a trip in central Florida 

and on to the Tampa territory. 

F. L. Alig jr., general manager for the Stein 

Theatre circuit. Waycross. is moving here 

this month . Roebuck. United Artists, 

and Dave Prince. RKO, visited Talgar as 

did R. J. Ingram of Columbia. Atlanta . . . 

Cameron Prive. sales manager for RKO. Atlanta, 

visited here . Hull. MGM. and 

Charles Kessnlch took a trip of almost a week 

in central Florida and visited Tampa and 

St. Petersburg. 

Birmingham Censor Bans 

'Manon' and Clips 'Pickup' 

BIRMINGHAM—Assistant Police Chief E. 

H. Brown banned the French film, "Manon," 

in Birmingham and ordered two drinking 

scenes eliminated from Columbia's "Pickup." 

"Manon" had been booked into the Avon 

Art Theatre by owner W. W. Edwards, who 

substituted "The Browning Version." The 

film previously had been ruled out by censor 

Brown when Richard M. Kennedy, local independent 

producer, wanted to .show it at 

the Strand last summer. 

Manager Lamar Weaver of the Empire and 

John W. Douglas, assistant general manager 

of Acme Theatres, eliminated the two 

scenes from "Pickup" as ordered by censor 

Brown and advertised it as "adult" entertainment. 

A. H. Stevens Appointed 

To School Position 

NEW PORT RICHEY. FLA.—A. H. Stevens, 

owner and operator of the Breezeway Drive- 

In, has accepted a position as assistant principal 

of the Dunellon High school. Prior 

to opening the Breezeway, Stevens was principal 

at the Milton school in north Florida. 

He has held other positions as principal of 

high schools in the state. He will not give 

up his interest in the theatre. Mrs. Stevens 

will take over as manager. 

To Build at Valparaiso 

VALPARAISO. FTjA.-Neal Robinson. Of>erator 

for theatres in Fort Walton. Crestview 

and Niceville. will build a new theatre on 

Elgin highway here. The building will be constructed 

of brick, concrete block and steel 

and it is expected to be ready for use in 

about four months, providing no material 

shortages are encountered. The theatre will 

be air conditioned, and construction will 

start immediately. 

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February 2, 1952 72-A

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. . 

MEMPHIS 

\X7 P. McCown has purchased the Royal 

Tlieatre at West Point, Miss., from A. L. 

Royal. McCown will book and buy in Memphis 

. . . Fred Meyers, manager at Lippert, 

has resigned. No successor has been named 

E. Wortsmith, Arkansas salesman 

for Republic, has resigned to enter business 

for himself in Little Rock, 

Filmrow officials have announced that 

February 22 will be a holiday. It was pointed 

out that exhibitors have sometimes forgotten 

Washington's birthday is a holiday and have 

come to Memphis to book only to find that 

the exchanges were closed. The next holiday 

will be May 30, Memorial day . . . A. N. 

Rossi, owner of the Roxy, Clarksdale, is ill 

in a clinic at Cleveland and Mrs. Rossi was in 

Memphis booking for her husband's theatre. 

L. C. Ownbey, western district manager. 

National Theatre Supply Co., Los Angeles, 

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320 So. Second St. Memphis, Tcnn. 

attended the dinner given R. L. "Bob" 

Bostick. Memphis manager, by employes of 

the company. The occasion was to celebrate 

Bostick's promotion to a vice-president of 

National with company branches in Atlanta, 

Charlotte, Dallas, New Orleans, Oklahoma 

City and St. Louis areas being realigned 

under his supervision. Bostick will continue 

to live in Memphis. Ownbey is a vice-president 

of National. The dinner was given at 

Variety Club, attended by employes and 

friends. 

R. C. Settoon, branch manager, Universal, 

returned home from a business trip to Nashville 

. . . Universal's Memphis office has 

moved into second place in the Nate Blumberg 

drive, celebrating Blumberg's 40 years 

with Universal . . . Reube O. Emery, representative 

of U.S. Air Conditioning Corp., 

Nashville, was a visitor at Monarch Theatre 

Supply Co. 

Grover Wray, partner in Exhibitors Services, 

has been visiting his daughter, Mrs. Roy 

Brabham, in Shreveport . Lee, branch 

manager. United Artists, St. Louis, was a 

Walter Titus, New York, 

Memphis visitor . . . 

Republic division manager, was in town on 

business . . Police have found no trace of 

. 

the person or persons who burned a wooden 

cross wrapped in oil-soaked rags in the yard 

of the home of Lloyd T. Binford. 83, chairman 

of the Memphis and Shelby county 

censor board. Mr. Binford had no ideas, he 

said, and added he hadn't censored a picture 

in Memphis in four months. 

Arthur Treacher was here to play an engagement 

of "Clutterbuck" at Memphis 

Arena Theatre . Drive-In, 

Philadelphia. Miss., will stay open through 

February 2, before closing for the winter . 

Roy Dillard, Rex at Lilburn, Mo., and Dillard 

at Warden, was in Memphis on business. 

From Arkansas came W. S. Ellas, Murr, 

Osceola; F. J. "Sunshine" Dougherty, Palace, 

West Helena; E. E. Reeves, Palace, Oil 

Trough; E. W. Smith, Base, Newport; J. L. 

Langley. Swiften and Amagon; James W. 

Waller, Judd, Judsonia; Mrs. J. R. Keller 

and Mrs. R. S. Bowden, Joiner, Joiner; Mr. 

and Mi-s. Heioley Smith, Imperial, Pocahontas; 

Gordon Hutchins, State, Corning; Mr. and 

Mrs. L. F. Haven jr. and Henry Haven, who 

operate Haven theatres in Brinkley, Forrest 

City, Marianna and Wynne; John Staples, 

Carolyn and Franklin, Piggott; James Carberry, 

city manager for Rowley United The- 

atres in Little Rock, and Charles Bonner, 

Community and Rne Drive-In, Pine Bluff. 

. 

N. B. Fair, Fair, Somerville; Onie Ellis, 

Mason, Mason; Guy Amis. Princess, Lexington, 

and Louise Mask, Luez, Bolivar, were 

among Tennessee exhibitors visiting Memphis 

. . J. C. Bonds, Von, Hernando; Charles 

Treas, Westwood Drive-In, Aberdeen; J. M. 

Mounger, Mart, Calhoun City, and T. E. 

Williams, Tyson, Clarksdale, were in town 

from Mississippi. 

[SbQCDswmici 

p. O. Box 1029 

C^ 

Knoxville. 

INC. 

Tennessee 

• CONTOUR 

CURTAINS 

• STAGE AND AUDITORIUM 

DRAPERIES 

• THEATRE DECORATING 

• MURALS 

• RIGGING 

• TRACKS 

• CONTROLS 

• LIGHTING 

AND DIMMERS 

• WALL FABRICS 

MOST MODERN STAGE EQUIPMENT STUDIO IN AMERICA

. . Recent 

. . Burton 

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' 

MIAMI 

Ceen about town lately was E. M. Loew, Boston 

theatre owner, who recently sold the 

lease on the Macfadden-DeauvUle hotel in 

Miami Beach . visit of movie bigwigs 

in this area evidently inspired the ad of 

a local night club, reading: "Attention Mr. 

Barney Balaban, Paramount: Mr. Albert 

Warner, Warners; Mr. Jack O'Connor, Universal; 

Mr. Jack Conn, Columbia, to the most 

untalented show in show business." This club 

always uses the reverse technique for describing 

shows. 

George Hopkins fills the comedy spot on 

the Rosemary Clooney show currently at the 

Olympia Theatre. It was just a few years ago 

that Hopkins worked as an usher in that 

same theatre . Clark arranged 

Plasticote night" at the Boulevard Drive-In 

recently. Free samples and free balloons 

were passed around to patrons. 

Sonny Shepherd, whose headquarters are 

at the Carib, got a phone call from a stranger, 

David Trask, a Miami lawyer, who wished to 

call the theatre's attention to the fact that 

Gary Merill's name in "Phone Call From a 

Stranger," playing the circuit's houses, is also 

David Ti-ask and he also is a lawyer . 

During the Cerebral Palsy Telethon recently 

in Miami Beach auditorium, 21 cameramen 

in three shifts were utilized by program director 

Lee Philips and producer Dick 

Troxel. WTVJ and radio station staffers 

manned the telephones. 

Manager Cecil Tuggle of Claughton's 'Variety 

had a free Hopalong Cassidy kiddy show, 

sponsored by the Miami Beach Federal Savings 

and Loan Ass'n on a recent Saturday 

morning. Movies, candy and prizes were free. 

The affair was on a recent Saturday mornmg 

... Ed Sullivan, New 'Vork columnist and 

T'V star, will head the cast for the Mount 

Sinai hospital jubilee drive in February. 

ACVA has pledged cooperation. Goal is 

S150,000. 

Lillian Claughton, who operates and does 

the booking for the Claughton chain, spends 

many extra hours in civic work. As president 

Be RELIANT -on BRYANT 

Dependable Products - Best ot Se 

Bryant 

good re 

• Griggs Seating 

• Bigelow Carpets 

• Co-Op In-Car Speakers 

• De Luxe Popcorn and 

Seasonings 

227 S. Church St., Charlotte. N.C.. 

BRYANT 

of the women's division of the Miami Chamber 

of Commerce, she took the first step in 

establishing a municipal art gallery here by 

asking trustees of Miami Memorial library 

to provide space for a city-owned collection. 

"The very finest in American paintings will 

be shown in Miami at the exhibit," she said, 

"with competition keen because of the record 

$18,000 cash prize list. Entries have been received 

from every state except one. 

to convince them that the Hills were friends. 

AI Weiss jr. and Sonny Sliepherd, co-chairmen 

of 'Variety Club's fifth annual "Show of 

Shows," said that it has been moved from the 

M.B. auditorium to the Olympia Tlieatre. 

All proceeds go to children's hospital maintained 

by 'Variety. Committee chairmen 

named are: Carl Jamroga, tickets; Tom Jefferson, 

publicity; Alan Courtney, radio; Mitchell 

Wolfson, television; Bill Dock, promotion; 

Bob Daugherty, house and decorations; 

Mrs. Rita Friedman, women; Don Lanning, 

talent: Sig Eisenberg, transportation; Leon 

Kramer, production and staging; Bernie Saffer, 

food and drinks: Dan Fitch, front show; 

Sid White, confection and sales: Les Rhode, 

musicians: Walter Morris jr., stagehands. 

George Hoover and Al Williie of Florida 

State Theatres returned from Jacksonville 

where they attended a business meeting . . . 

The Mitchell Wolfsons went to Los Angeles 

where he attended the midwinter TOA board 

meeting. The Wolfsons' daughter Frances 

Herb Rau's Miami film poll brought a letter 

from a resident of Hollywood, Pla , who Louise accompanied them . Friedman, 

suggests "Force of Arms" for an Oscar. He 

thinks it had "about everything—good writing, 

formerly a.s.sociated with Wometco's Parkway, 

is no longer with the organization. Keith 

superb direction and photography, and Hendee is the new manager of the Parkway. 

combined compassion with a good, hearty 

core of the essential things that are important 

to the rank and file" . . . May Medwar, gone before the cameras with Jules White 

"Clam Up," a Tliree Stooges comedy, has 

raven-haired Egyptian film star, is credited producing for Columbia. 

by Ernie Hill, Herald staff correspondent, 

with having saved his and his wife's lives 

when they nearly met death at the hands of 

a Cairo mob that burned the famed 

Shepheard's hotel. They had met the actress 

before the trouble began and she led the Hills 

to a side entrance and through a snarling 

mob of Egyptians, many of whom threatened 

them. Miss Medwar spoke to them in Arabic 

P!S1!S(1' TELENETS 

COMPANY „i^^^f~- 

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N.Y. DAILY NEWS... 

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DeVry and Other Drive-In Equipment 

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16mm Equipment & Supplies 35mm 

See us for— _ ^,- 

A FUor wot for Every Purpose 

Beauty, Sofety, Fatigue 

FOR: ENTRANCES. AISLES. CONCESSIONS 

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Southern Office—Atlanta, Ga. 

ASTOR-163 Walton St., Atlanta 

ASTOR-300 W. Third St., Charlotte 

ASTOR-400 So. 2nd St., Memphis 

BOXOFFICE :: February 2, 1952 72-C




The ONLY 


Conference" 

and 





Attend 




li you seek coniidential operating information from 





TO ATTEND! 


ALLIED TllEAlRES 

PHONEGR. 7759 





Something Going On Every IMorning, Afternoon and Evening 

72.D BOXOFFICE :: February 2, 1952

C. B. DeMille Visits 

Friends in Dallas 

DALLAS—On hand at the station in Dallas 

to meet Cecil B. DeMille, his daughter 

and son-in-law, Mr. and Mrs. Joseph Harper, 

and his secretary Gladys Rosson last 

Wednesday were Mayor Adoue. "Duke" 

Clark, division manager for Paramount: 

Bobby Bixler, exploiteer; Frank Starz and 

Francis Barr from Interstate Theatres; Wallace 

Walthall, National Screen Service, and 

the following members of the Motion Picture 

Reviewing Board: Mrs. Clarence Echols, president: 

Mrs. Gus Valkus and Mrs. E. J. Storm. 

Other press and radio personnel as well as 

personal friends also were on hand. 

A press conference was held in the afternoon 

and "The Greatest Show on Earth" 

was the main topic of interest. 

"For the first time in 40 years," said De- 

Mille, "the motion picture industry is really 

in show business. People are not coming into 

the theatre just because it is warm, or cool, 

or comfortable, but they are coming into see 

a particular picture. This is going to spell 

disaster for pictures that are not good. Martin 

and Lewis have created some enormous 

grossing pictures, but the answer is that the 

public wants to see those pictures. 

"Advertising hasn't changed materially 

since we made the 'Squaw Man' in 1913, and 

this phase of exploitation, together with 

trailers, can do with some improvements. I 

believe personally that trailers should be 

made to sell pictures, but should not include 

any actual scenes from the picture it is 

meant to sell. This naturally takes more 

originality and effort, but I believe the results 

justify this effort." 

DeMille and his party were the guests of 

Karl Hoblitzelle for the evening and left tor 

Hollywood the following morning. 

Corpus Christi Mothers 

Start Fight on Drive-In 

CORPUS CHRISTI, TEX.— All south .side 

residents were invited to participate in the 

Civic Betterment league's organized protest 

to municipal approval of the drive-in which 

C. A. Richter and Leon Newman propose to 

build on Staples south of W. B. Ray high 

school. Thus is the latest maneuver in the 

case which has been reported weekly in BOX- 

OFFICE as it progressed. 

Richter and Newman have the backing of 

the zoning and planning commission in the 

fight which has stirred up hot interest. Half 

of the 200 people at the most recent protest 

meeting were not members of the CBL but 

were also interested in defeating the theatre, 

it is reported. Mrs. G. H. Dunn of the PTA 

had her room mothers phoning every PTA 

member and other residents to turn out a 

large crowd for the meeting. Mrs. Harry 

Hopkins reported that 2,500 people have already 

signed petitions objecting to approval 

of the theatre by the city. 

NTS in Dallas Expands 

Its Repair Department 

DALLAS— National Theatre Supply here 

has found it necessary, due to the need for 

conserving theatre equipment, to expand its 

repair and maintenance department and to 

add newer time-saving repair equipment. 

"It is the desire of National Theatre Supply," 

said Sam Berry, "to offer to the Texas 

Exhibitors to Fill in as Manager 

Julius Gordon 

IRS^ I 

H. A. Cole Wallace Blankenship R. J. O'Donnell Claude Ezell 

When it became known at Dallas recently 

that John J. Houlihan would have 

to be confined to a hospital for more than 

12 weeks for a spinal operation, exhibitors 

got together at the suggestion of Claude 

Ezell, drive-in circuit operator, and arranged 

to fill in for Houlihan during his 

absence as Republic manager. 

Each exhibitor leader shown above, plus 

exhibitors every possible service so that they 

may maintain their projection equipment at 

its highest operating efficiency, in keeping 

with good theatre operation. We believe we 

are set up to do that kind of a job." 

The Dallas branch of National Theatre 

Supply has established repair headquarters 

at 300 South Harwood, Dallas, under the 

direction of Lou Walters, a member of local 

motion picture operators union, who was 

associated with National Theatre Supply in 

Cleveland for over 20 years. 

New test equipment, dies and tools have 

been added to the old department, making it 

one of the most up-to-date in the country. 

Jimmie Ryan Hosts Winners 

ALICE. TEX.—Jimmie Ryan, manager of 

the Regis Theatre in San Diego, will host the 

winning team from the San Diego Blue and 

Gold high school band in a contest being 

conducted here by the Alice Daily Echo. 

Bob Euler, general manager of Tristate 

Theatres whose photo was not available, 

will serve as manager at Republic for a 

week during Houlihan's confinement. 

The historic interindustry cooperation 

will be directed by Ezell as chairman. And 

each one of the exhibitors vows he will 

"be in there pitching" during his week to 

beat sales of the preceding manager. 

Dallas Variety Renames 

Membership Groups 

DALLAS—The membership committee, 

consisting of Charles E. Darden, chairman, 

Bruno Harber and Walter Penn. was renamed 

for another year at the January meeting of 

the "Variety Club board of directors. At the 

time he gave out the committee assignments 

for the year. Pappy Dolson omitted the membership 

group. The others were carried in 

BOXOFPICE recently. 

Several new members were approved by the 

Variety board for regular membership at the 

same meeting. They ai'e Charles R. Gower, 

manager of the Hampton Road Drive-In, 

Dallas; Eddie Gene Erickson. Edmund J. 

Darling and Roger W. Scott, all three TEI 

bookers, Dallas; George H. Preston, announcer 

at the Sportatorium here; William 

D. Little of the Harry Little Lighting Studio, 

Dallas, and Harry Little. 

BOXOFHCE February 2, 1952 

sw 73

. . . Sylvan 

. . 

. . 

Ezell Drive-ln Circuit Managers at Annual Convention 

GALVESTON—Ezell & Associates of Dallas, 

operating drive-in theatres throughout the 

southwest, held its annual convention for 

managers at Gaido's Seaside resort here recently. 

Attending the sessions were the following 

: 

J. A. Hopkins, Burnet, Austin; Russell 

Smith, Chief, Austin; Karl Stroud. Circle, 

Beaumont; Marshall Nichols, Charro and 

Star, Brownsville; Jeff Wolf. Gulf, Corpus 

Christi; Jack Sosebee. Chalk Hill, and Gene 

Flowers, Northwest Highway, Dallas; Fred 

McHenry, Belknap, and Lee Lipscomb, Jacksboro. 

Fort Worth; Jack Daniels of the 

Hempstead; Ray Trojahn of the Irvington 

and Earl Devane, Winkler, Houston. 

SAN ANTONIO 

"The Texas Tophands of radio station KABC 

-J?ASr. 7:J!MST€Jl.7fFA5reS1- SERVICi I 

SPECIAL 

TRAILERS 

FROM 

125 HYDE ST. SAN FRANCISCO (2). CALIF. 

Gerald L. Karski.... President 

Also Ray Griffin, Pasadena, Pasadena; 

Frank Whisnett, Surf, Port Arthur; Dan 

Goodwin. Fredericksburg, and Conley Cox, 

Ti-ail, San Antonio, and Bobby Chambers, 

Circle, Waco. 

From the home office in Dallas were Claude 

C. Ezell, president; Al Reynolds, vice-president 

and general manager; Lowell Russell, 

secretary-treasurer; Hugo Plath, theatre supervisor; 

Dorothy Mealer, booker, and partners 

Eph Charninsky of San Antonio, Louis 

Novy of Austin, Dave Young of Brownsville, 

Marion Hudgins, John Browning and Sonny 

Martini, all of Galveston. 

Keynoting the meetings, Ezell spoke on the 

problems facing the industry and what steps 

might be taken to improve these conditions. 

Reynolds conducted the open forum in 

which the managers aired and discussed their 

various problems. 

"Drive-in theatres, as a group, are the most 

dynamic force in the entire motion pictm'e 

industry today," Reynolds said. "We are a 

vital part of this group. To hold on to this 

position we must constantly improve our 

theatres and our operation because this business 

does not stand still. It can't be put 

on ice." 

Hugo Plath urged all drive-in managers 

to continue to make liberal use of Texas 

COMPO Movietime in Texas and Movietime 

in U.S.A. advertising material and trailers. 

Lowell Russell discussed insurance, taxes 

and accounting matters. 

Other speakers were Mrs. Dorothy Mealer, 

this week (31) . . . One of Interstate 's most 

versatile employes is Beulah Greene. Besides 

being chief cashier at the Aztec, she relieves 

on the door and also works behind the concession 

counter. Miss Greene was house 

manager at the Texas at one time. 

here played for the March of Dimes benefit 

.show held on the stage of Arcadia Theatre 

at Kerrville Friday (2) ... Richard Louis 

Ketner, WOAI staff guitarist, celebrated his 

Evita "Chachita" Muroz, Mexican child actress, 

is playing theatre dates in this territory. 

She is being handled by Ramon Ruenes, 

35th birthday on January 22 ... L. J. Pico, 

the erstwhile theatre organist who has turned 

manager of the 'Victoria in Brownsville . 

key and locksmith, now operating Pic's Fixit 

Bob Sanchez was promoted to head the Azteca 

advertising department from inspector 

shop at 417 E. Commerce here, would like 

to hear from any of the oldtimers in show 

K. Barry, manager of the El 

business. 

Following a heavy advertising campaign, 

Capitan Drive-In and a member of the Lions 

club, recently sponsored a showing of "Charro 

MGM's "Lone Star" opened at the Majestic de Levita" for the patients in the Southton 

tuberculosis hospital. It's an Azteca release. 

Visiting the film exchanges were Genaro 

Trevino, Alta Vista, Beeville; Gustavo Lavenant, 

Haydee, Dilley; Frank Fletcher, Ritz, 

Houston, and Mi', and Mrs. Heni'y Flores, Rio, 

Jewell Truex, Azteca manager, 

Mission . . . 

returned from a business trip which took him 

through the lower Rio Grande valley . . . 

Jinuny Ornelas. Azteca auditor, is sporting 

a new hat. 

KSTA aired the gala opening of "Fixed 

Bayonets" at the Aztec. Several Korean war 

veterans from the Brooke army medical center 

were interviewed on the stage. The Department 

of Defense and Interstate put on 

a regular Hollywood "first night" . . Clasa- 

. 

bookings; Dave Young, on the value of 

courtesy and "selling pleasure," and Eph 

Charninsky, on the development of manpower. 

A film supplied by the National Carbon 

Co. stressed the importance of collecting copper 

drippings. 

W. W. Alexander, Mission Orange Co., sent 

a pen and pencil set for all in attendance and 

Coin Candy Co. gave a two-pound box of 

candy. 

Telegrams were received from Ned Depinet, 

Sam Dembow, Charles E. Darden, Robert J. 

O'Donnell, W. W. Alexander, Johnny Hardin 

and Harry Casper. H. Y. Cartwright jr., 

mayor of Galveston, was unable to attend. 

Shown in the photo seated: Carl Stroud, 

Earl Devane, Bobby Chambers, Dorothy 

Mealer, Eph Charninsky, Louis Novy, President 

Ezell, Dave Young, Lowell Russell, Hugo 

Plath, Jeff Wolf and Jack Sosebee. Standing; 

Russell Smith, Frank Whisnett; Marshall 

Nichols, Lee Lipscomb. Mike Hopkins, Ray 

Griffin, General Manager Reynolds, Gene 

Flowers. Jack Daniels. Dan Goodwin, Conley 

Cox and Ray Trojahn. 

Mohme is releasing the problem picture 

"Negro Es Mi Color" (Black Is My Color) 

starring some of the top Latin-American 

actors, such as Margo Lopez, Roberto Canedo, 

Rita Montaner and the Trio Los Panchos . 

Rubin Frels of the Frels circuit, Victoria, 

and his wife were recent visitors. Mrs. Frels 

gave talks before two different organizations 

here about her travels in Europe, illustrated 

by motion pictures which she made. 

The Fiesta Drive-In here reported theft of 

six loudspeakers, valued at $108. Thieves had 

entered the drive-in by cutting a hole in the 

Edward Reyna, booker for 

back fence . . . 

the Frels circuit, Victoria, was in town to contract 

for Spanish product. 

BOOK IT 

WAHOO is 

NOW!!! 










^^ 

Jack Verser Named 

Weslaco Man of '51 

WESLACO. TEX.—Weslaco's Man of the 

Year is Jack Verser. manager of Intertsate 

Theatres here, and one of the city's outstanding 

young civic leaders. Verser's .selection 

was announced by the Man of the Year 

committee, composed of the presidents of 

Weslaco's five civic clubs. 

PLAQUE AWARDED ANNUALLY 

The club presidents make the Man of the 

Year selection from nominations forwarded 

by citizens of the Weslaco News, whose publisher. 

Brad Smith, presents a plaque to the 

honored Weslacoan each year. The award 

was presented to Verser at the annual banquet 

of the We-slaco Chamber of Commerce. 

Verser has been a resident of Weslaco for 

the past seven years and continually gives his 

time and leadership toward making Weslaco 

a better city. 

He was president of the Weslaco Community 

Chest and led it through a successful 

finance campaign last fall. For the past 

year, he has been one of the city welfare 

board's most active members and was recently 

elected president for 1952. 

His activities in the Chamber of Commerce 

led to his election to the board of directors 

recently. He is a member of the membership 

committee, co-chairman of the trades promotion 

committee, a member of the executive 

committee of the tourist committee, second 

vice-president of the Weslaco anniversary 

celebration and worked vigorously to 

continue the party this past year, a member 

of the birthday solicitation committee and 

a member of the Christmas lighting committee. 

He also originated and engineered the 

Christmas parade in Weslaco December 7. 

He is a member of the board of directors 

of the Magic Valley Ass'n and a member of 

the board of governors of Valley Boys Ranch. 

"However, the above offices and positions 

are not the real reason for the nomination 

of Jack," the letter nominating him said. 

"It is the many, many little things that he 

does that for the most part go unnoticed." 

MANY CONTRIBUTE LIBERALLY 

The letter mentioned his outstanding work 

with the Lions club, work with the Junior 

Service league, March of Dimes, Valley Cotton 

day and his aid in attempting to organize 

a national guard unit in Weslaco. 

"Weslaco has an unusually large number 

of men who conti-ibute more than half their 

share to our community, and all of them are 

deserving of praise for their unselfish work," 

the letter concluded, "but if they have done 

more than Jack Verser during 1951, they 

have been moving." 

Verser has been with Interstate Theatres 

for about 17 years. The 34-year-old native 

Valleyite was born in Harlingen, the son of 

Mrs. H. J. Verser. 

He came to Weslaco in 1944 as manager 

of the Ritz and Gem theatres. He is a veteran 

of World War H. 

Westerns-Features-Serials 

Tower Pictures Co. 

HAROLD SCHWARZ 

302 S. Harwooi St. Dallas 1. Texas 

Phone RA-7736 

yhe pep Cctn titan says 

r^ • f r PAINT UP YOUR THEATRE! 

REFINISH YOUR SCREEN! 

L/tlVG-lnSl 

DRIVE-IN THEATRE PAINTING 

E. L. EVANS & SONS 

THEATRE SEAT INSTALLATION 

2719 Mateur Ave. Dallas. Texas 

E. L. Evans, Jr., FE-002S Evans, St.. YU-3397 

E. L 

SEAT REPAIRING 

THEATRE CHAIR INSTALLATION 

EXPERIENCED WORKMEN 

"Several thousand used theatre chairs available" 

Forrest Dunlap, Jr. 

DUNLAP SEATING CO. 

Drive-In Equipment 

PROJECTORS 

LAMPS 

SOUND 

IN-CAR SPEAKERS 

RAMP LIGHTS 

DIRECTIONAL UGHTS 

BURIAL CABLE, ETC. 

POPCORN 

MACHINES 

SNOW CONE 

MACHINES 

PEANUT 

MACHINES 

HAMBURGER and 

HOT DOG, etc. 

HERBER BROTHERS 

•Fair Treatment and Adequate Service for 25 years" 

408 S. HARWOOD DALLAS 1, TEXAS 

BOXOFFICE :: February 2, 1952 

75

. 

. 

here 

Ritz at Duncan, Okla., 

Opened by Jack Guest 

DUNCAN. OKLA.—The new Ritz Theatre. 

owned and managed by Jack Guest, has been 

opened here at 15 North Eighth St. A preview 

unveiling at 1 p. m. gave Duncan theatregoers 

their first glimpse of the modern 

facilities. The main auditorium seats 500 with 

a smaller balcony seating area for Negro 

patrons. On opening night. Jason Hall and 

His Blue Notes headed a stage attraction. 

Newspaperman Joins Staff 

Arthur Meinzer, former newspaperman of 

Los Angeles, has joined the Universal publicity 

staff. 

DESIGN 

American Bodiform chairs are used in the 

new seating arrangements and another special 

comfort is the lobby and ai.sle carpeting, 

laid over foam rubber. Pride of the owner 

is the snack bar located at the right of the 

lobby as the patron enters through the new 

glass doors. A counter, booths seating 14, 

complete soda fountain service and sandwich, 

waffle and short order service set the Ritz 

snack bar apart from most theatre refreshment 

facilities. It will open in the mornings 

and remain open until midnight. The fireproofed 

projection booth throws its picture 

on a Walker American screen. 

Ground floor office space in the new building 

will be occupied early this year by a 

women's wear shop and a beauty shop. A 

women's lounge will be a feature of the two 

shops which will share the spacious area 

adjoining the theatre on the north. Several 

of the modern offices and suites on the 

second floor of the theatre have been leased 

and Guest expected to have all of them 

rented soon. 

Joe Love Right Rack 

In Theatre Circuit 

DALLAS—H. R. Bisby has sold his theatres 

in Garland to Joe Love, who operated 

the six theatres in Snyder, Tex., before their 

recent sale to J. L. Fife and D. P. Nichols, 

as reported in BOXOFPICE last week. Love 

has already assumed the operation of the 

Garland houses and plans to move his family 

there as soon as he locates a home. 

There were three theatres involved in the 

Bisby-Love transaction: the Plaza, which is 

a very modern theatre; the Garland, a 

smaller house, and the Texan, which is closed 

at the present time. Charles E. Darden, who 

reported the deal here, wasn't certain that 

Love planned to reopen the Texan. 

The Bisbys will continue to operate the theatre 

in Wylie, Tex., as well as the situation 

in Rockwall in conjunction with Mrs. Bisby's 

brother. Don Skelton. 

Solid steel 

center 

standords 

give strength 

ond durability. 

.Insures years of hard 

/ear in a chair with 

comfort and beauty. 

WRITE FOR CATALOG 

GRIGGS EQUIPIVIE^T CO. 

Belton, Texas 

Offbeat Double Bill , * . . TîT^-ê i 

Interstate 

Leads Dallas Runs 

Cham Seeks 

DALLA^Columbia's offbeat double ^^^ KOadSJlOW bCaSOn 

bill, 

"M" and "Five," was the week's top gross- DALLAS—Further steps may be taken soon 

ing booking, beating two others by 10 per to make the production facilities of the State 

cent. Fair of Texas and the playing time of the 

Coronet—"M" (Col): Five (Col) 110 Interstate circuit mutually helpful in bring- 

Majestic-The Racket (RKO) 100 jng a roadshow season of six to eight dramas 

Melba—Silver City (Para) 75 

Palace—Room for One More (WB) 100 per year to smaller Texas communities as 

Tower-The Light Touch (MGM).. 75 êll as the larger ones. 

Robert J. O'Donnell, vice-president and 

. . . Virus 

. . 

W 

I 

'Silver Dollar' Receives 

Thanks of U. S. 

Navy 

DETROIT — Jacob Schrieber, former 

owner of the present Midwest circuit here 

has received a special certificate of thanks 

from the Florida district of the navy recruiting 

service for his exceptional services 

to the service. A colorful member of a 

family that has made Detroit show history 

for over three decades, Schrelber's exceptional 

variety of exploitation and showmanship 

became a legend before his retirement 

from the field here about ten 

years ago. 

Current information from Florida indicates 

that Schreiber has translated the 

sense of attention-arresting exploitation 

which lured Detroiters into his Blackstone, 

Colonial and other houses into channels 

designed to aid the serviceman individually 

and the armed forces. 

Currently, he has been using his fireman-red 

Hudson convertible as a base of 

operations, usually parked in front of the 

Miami Theatre, with a trailer designed 

like a stage, similar to the life-size stages 

he created over the boxoffice or lobby windows 

of some of his houses, for unique exploitation. 

The trailer has a life-size serviceman 

in position to fire a machine gun, 

a surefire recruiting aid. The car itself has 

a covering of green gra.ss over the hood, with 

a red, yellow and blue hve macaw standing 

on the dashboard perch, and a medley of 

bells, compasses and marine steering 

wheels (spokedi mounted in assorted and 

highly visible points. 

Over the past decade, Schreiber has become 

a legend even in fabulous Miami, 

putting on an act in hospitals to cheer 

servicemen. He is said to have over 200 

costumes and has earned the nickname of 

"Silver Dollar Jake," by awarding countless 

"silver dollar citations." By one count, 

he has given away over 25,000 of these 

"good luck pieces," genuine dollars attached 

by red, white and blue ribbons, 

mostly to servicemen. 

* MACHINE FOLD 

* ROLL, SINGLE-DUPLEX 

* RESERVED SEAT 

* BOOK STRIP 

THEATER GIFT COUPON BOOKS 

SEASON PASSES — ONE TIME COMPS. 

^1—A-eCHJ-RAGY ^^ 

SOUTHWEST TICKET & COUPON CO. 

3110 CORINTH ST. • Horwood 7185 • DALIAS.TEX. 

BOXOFFICE :: February 2, 1952 

DALLAS 

poy King, division manager for Alexander 

Film Co., spent several days in Dallas . 

Darden & Co. has taken on a finished look 

with the completion, staining and varnishing 

of all the cabinet work on the .second floor 

of the Film Exchange building. Charles E. 

Darden will leave February 5, driving to 

Beaumont, then to Houston to attend the 

installation of officers at the Houston Variety 

Club on February 8. 

The Hill and Kcssler theatres in Oak Cliff 

have been closed by Rowley United Theatres 

has been making the rounds of 

Filmrow and at National Screen Service 

there were 11 people sick this week. The 

previous week saw eight people away from 

their desks and nine the week before that. 

Seen along Filmrow were Mrs. J. C. Wilson, 

making arrangements to reopen the 

Forest in Fort Worth: C. H. Davis, projectionist 

for Fry Theatres in Tyler, and J. V. 

Thompson, Palace, Throckmorton. 

Cashier at Cozy in Tulsa 

Promoted to Secretary 

TULSA—Betty Jane Ray, cashier for the 

past three years at the Cozy Theatre, has 

been promoted to secretary to R. V. McGinnis, 

owner of the Cozy and Cove liere. 

William R. Putnam, manager of the Cozy, 

and his wife Dorothy spent a short vacation 

in Wichita as guests of IHitnam's mother. 

Putnam won the bonus awarded by the R. V. 

McGinnis Theatres as the highest point manager 

in good theatre management during the 

fourth quarter of 1951. 

Two new cashiers have been added to the 

Cozy staff, Mrs. Phyllis Belcher and Mrs. 

Ann L. Thomas. 

Songs for "Give a Girl a Break," upcoming 

Technicolor musical, will be written by Ira 

Gershwin and Burton Lane for Metro. 

MAKES 

FASTER 

TRAILERS 

MAKES 

BETTER 

TRY US AND SHI 

CHICAGO 1 327 S. Wabash 


NOTICE 

Heavily financed, reliable exhibitor has chosen 

us to locate substantial theatres in Texas or 

nearby, FOR IMMEDIATE PURCHASE. 

FINANCING PLAN ESPECIALLY ATTRAC- 

TIVE TO THOSE CONSIDERING RETIREMENT 

OR CONSOLIDATION. 

(1st run, suburbans or drive-ins) Towns 4,000 up. 

WRITE OR PHONE IN 

STRICTEST CONFIDENCE ANI 

WITHOUT OBLIGATION 

ARTHUR LEAK Theatre Specialists , 

3305 Caruth, Dallas. Texas I'® 

Telephones: EM 0238 - EM 74S9 

CLASSfflED ADS—EASY TO USE 

RCA DRIVE-IN EQUIPMENT 

Southwestern Theatre Equipment Co. 

DALLAS 

IN HOUSTON 

IN 

2010 Jackson Street 

Telephone Prospect 7-3571 

RCA's line of Drive-in Speakers and Junction Boxes 

is so complete there is no need for "shopping 

around." In addition to extra durable, long lasting 

finishes, there are plastic covered junction boxes 

that glow in different colors to add glamour. 

You'll find other outstanding features such as: 

ROADWAY LIGHT . . . enables patrons to see 

where they are driving on ramp areas. 

POST LIGHT . . . makes it easy for patrons to 

guide cars to correct locations. 

CONCESSION SIGNALS . . . two types available. 

REALISTIC SOUND REPRODUCTION... 

with the rich tone for which RCA is famous. 

Come in and let us help you select the proper equipment 

for your drive-in, based on our wide experience 

in this particular field. 

1622 Austin 

Telephone Capitol 9906 

76-A

. 

/ 

JiBi^ 

BAKUT STONE PRODUCTS PAPER DISTILLING BOTTLER POWER PLANT RUBBER GOODS OFFICE EQUIPMENT 

WOODWORKING 

RAILROAD 

We're 9/fh t/ie seee/dus/ness 

RESTAURANT 

PUBLIC WORKS ELECTRICAL OOOBI 

INSTITUTION 

%mk 

FOOD 

PRODUCTS 

PETROLEUM 

FOR EACH OF US TO GET MORE STEEL . . . AND PRODUCTS MADE OF STEEL . . . 

WE'VE GOT TO PROVIDE MORE SCRAP TO MAKE THE STEEL. 

Half the melting stock used in the 

steel mill or iron foundry consists of 

iron and steel scrap. In normal times, 

enough scrap is produced by the mills, 

foundries, railroads, fabricators and 

scrap dealers to fill the need. 

But now the mills have stepped up 

capacity to meet the greatly increased 

military and civilian demands for steel. 

And that increased capacity has outstepped 

the supply of scrap. 

That is why we are calling on plants 

in both metal-working and NON- 

METAL-WORKING industries to provide 

the needed scrap NOW. 

You have the heavy scrap 

needed to make more steel 

the production of steel. Surveys have 

proved this. 

The trick is to get that old steel into 

the hands of the steel producers. 

We're putting that job up to you. 

To help maintain steel production . . 

provide more steel for the equipment 

you want . . . turn in your idle iron 

and steel to your local scrap dealer. 

What you can do to help 

maintain steel production 

1. Appoint one top official in your plant 

to take full responsibility for surveying 

the plant and getting out the scrap. 

2. Consult with your local Scrap Mobilization 

Committee about its program 

to help out in the scrap crisis. For 

chairman's name, check with your 

Chamber of Commerce, or the nearest 

Enough obsolete machinery, equipment 

and parts are being carried as 

useless inventory to give a big push to 

TMb advertlaement Is a contribution, in the national interest, Ity 

office of the National Production Authority, 

Department of Commerce. 

3. Call in your local scrap dealer to 

help you work out a practical scrapping 

program. Non -ferrous scrap is needed, 

too. 

4. Write for free booklet, "Top Management: 

Your Program For Emergency 

Scrap Recovery", addressing Advertising 

Council, 25 W. 45 St., New 

York 19, N. Y. 

SCRAPPy SAVS: 

momsL 

TOPAZ... 

B O X O F F I C 

E 

76-B BOXOFFICE :: February 2, 1952

Tri-Staie Boosts Two 

To Vice-Presidency 

DALLAS— J. R. "Bob" Euler of Dallas and 

Wayne McCombs of Atlanta, Tex., have been 

promoted to vice-presidency posts in the 

Tri-State Theatre chain. Barton R. McLendon, 

general manager of the circuit, operating 

in Texas, Louisiana and Oklahoma, announced 

the promotions at a meeting of Tri- 

Stafce officials and manager in Dallas recently. 

Those attending the meeting included 

Street Hudspeth, manager of the DeKalb 

State; Joe Jones, Grove, Honey Grove; 

Buddy Gotcher, State, Pittsburgh; Morris 

Gotcher, State and Spring, Springhill, La.; 

Jesse Cord, State, Winnsboro; Gene Walden, 

State, Idabel, Okla., and John B. Long, Casa 

Linda, Dallas. 

Claude Ezell Praised 

As Neighbor of Year 

DALLAS—Claude C. Ezell, president of 

Ezell & Associates, was selected Neighbor 

of the Year and the story of his recent deeds 

was related over 438 stations of the Liberty 

Broadcasting System on January 25. The 

script read, in part: 

'When Ezell learned that Jack Houlihan, 

branch manager for Republic, would be confined 

to the hospital as a result of a serious 

.spinal operation, he decided to call on his 

friends in the motion picture business to see 

what could be done to relieve Houlihan's 

mind of any business worries during his convalescence. 

As a result, Houlihan will have 

no worries about his business, for each week 

he is away from his office a guest manager 

will sell and book his pictures and see to it 

that everything runs smoothly." 

Cluck Theatre Interests 

Start Belton Drive-In 

BELTON, TEX.—Work started in January 

on a drive-in to be built by Mrs. H. H. Cluck 

and her associates on Highway 190. Property 

was acquired from Dick Hemphill and the 

construction contract was let to L. N. Montgomery, 

specialist on outdoor theatres. 

The ozoner will be under the same management 

and operating policies as the Beltonian 

and Hood theatres. According to M. J. Horton, 

manager of the Cluck theatre interests, 

the new drive-in will have a 300-car capacity. 

HWOOO ini IttHOH SIHUS 

DALLAS 1, TEXAS 

'Big Brawl' Article 

Draws Comments 

Yiom Mideast Edition 

CLEVELAND—The first installment of the 

January 19 Saturday Evening Post story, "The 

Big Brawl: Hollywood vs. Television," has 

aroused heated comment in local film circles. 

While admitting certain facts in the article, 

it seems to be the general impression of industry 

members that the conclusions are 

one-sided and fail to present the industry 

picture as a whole. 

Admitted is the fact that theatres havt 

closed during the year. But, it is pointed 

out, this statement should also be followed 

with a description of the closed theatre, its 

location, its equipment and its age. 

ATTENDANCaE STILL GOOD 

"Just as the old store-room theati'es gave 

way to theatre structures, so," said one exhibitor, 

"the old 500-seat house that has not 

kept abreast of the times with new equipment, 

new furnishings, air conditioning and 

parking space, is giving way to the de luxe 

1,500-seat theatre with the latest improvements 

in equipment and furnishings." This 

does not necessarily indicate that fewer 

people are attending the theatres. It only 

means that one large de luxe house is in a 

position to play to as many people as three 

small houses previously played to. 

Another prominent independent theatre 

owner believes that admissions are too high. 

"It has been the practice of our industry that 

every time we have a falling off of attendance 

we boost admissions. Right now, when 

business is bad, our admissions are the highest 

in our history. It doesn't make sense. 

Our most profitable era was when we played 

double features at 15 cents admission. We 

played to two and one-half times as many 

people as we do today. Our business was 

built on a policy of mass entertainment at 

low prices and the further we depart from 

that policy, the less business we do." 

iVIERCHANTS HAVE FAITH 

Merchants in this area evidently still have 

faith in the endurance of the theatre. Cleveland 

is abounding in neighborhood shopping 

centers. Tliese projects cost millions of dollars. 

But not one of them is without a theatre. 

The merchants believe that theatres 

draw neighborhood patronage. So firmly do 

they believe this that they are helping distressed 

theatres over their difficulties. 

Instances are reported where theatre landlords 

are reducing rents temporai-ily, and 

even, in some cases, are willing to let the rent 

pile up until theatre business picks up. It is 

significant that they believe the slump to be 

temporary and that, given the right kind of 

screen entertainment, fans will return. 

Another leading circuit owner has long believed 

that there will be many closed theatres, 

including first runs in coming years. It is his 

opinion that only top product will attract 

patrons. He believes it impossible for producers 

to make enough quality product to 

service as many first run theatres as now 

exist in the large cities. "With fewer first 

run theatres, and fewer pictures produced, it 

is a natural conclusion that there will be 

fewer theatres. Only the de luxe neighborhood 

houses wîll survive." Progress, not television, 

causes this situation. 

BUFFALO COOLING EQUIPMENT 

lOth n.. 2nd Unit, Santa Fe Bldg. BUFFALO ENGINEERING CO., INC. Dalloa, Tex. 

Texas Drive-Ins Plan 

Easter Co-Op Service 

DALLAS— At a special session, Al Reynolds, 

general manager of Claude Ezell & Associates, 

said his circuit would hold sunrise Easter 

services in all of its drive-ins. Texas COMPO 

showmen will request all drive-ins in the 

territory to cooperate by holding sunrise 

services in all area drive-ins. 

This Easter sunrise program will be tied 

in with the local ministerial alliance, women's 

organizations and civic clubs. Coffee, 

hot rolls arfd orange juice will be served. 

Reynolds designated Paul Short to plan 

the trailers and accessory material that will 

be used in promoting mass attendance at the 

sunrise .services April 13. 

HOUYWOOOPAWDFIIMIT 

""^^ A Red 

IT EXPLODES 

Exploitation ' -^ RIGHT IN 

"Natural" % -^YOURFACf 

^ ^' ' 

PicTUfte 

THAT 

EXPOSES 

THE 

•'FIX'OF 

THE i 

RCNCr./ 

mDom 

0^1: 

GIRL 

Female Wrestlers! 

Promoters try 

to "rig" 

Clean Sport 

Lots of New 

Angles . . . and 

Quite few 

CURVES! 

Here's one that any showman can do big 

business on! "Mode to order" for YOU! 

• Brand New Release • 

WIRE • WRITE • PHONE 

D. F. "MAC" McCROSKY 

MACK ENTERPRISES 

408 South Harwood DALLAS, TEXAS 

BOXOFFICE February 2. 1952 76-C




The ONLY 


Conference" 

and 




Drive-in Tiieatre Sliowmen Nation-Wide Will Attend 




li you seek coniidential operating information from 





TO ATTEND! 









76-D BOXOFFICE :: February 2, 1952 

n

. . . Mrs. 

. . MGM 

Aster Owners Now 

Dickering With MAC 

MINNEAPOLIS—The Edward Okney group 

that now owns the Aster, 900-seat downtown 

theatre which has been shuttered since last 

November, is trying to get the Minnesota 

Amusement Co. to take it back. Okney and 

his associates acquired the lease and equipment 

of the Aster from MAC several years 

ago at a price reported at more than $50,000. 

After consistently unprofitable operation, 

Okney closed the Aster when the booth 

operators union refused to decrease the number 

of projectionists from five, the Aster contract 

requirement, to three. Although the 

contract with the booth operators expired 

recently Okney did not try to negotiate a new 

one. Several other proposed deals for other 

exhibitors to buy the theatre fell thi-ough. 

The Aster is located in the same block and 

on the same side of the street as Bennie 

Berger's Gopher. Since the Minnesota Amusement 

Co. sold the Gopher to Berger under the 

Paramount consent decree requiring it to divorce 

itself from one Minneapolis Loop house, 

it has been a successful operation, bidding 

for and obtaining some of the outstanding 

fu'st run pictures. 

When it shuttered, the Aster had a moveover 

first run policy that had been in effect 

for only a few weeks. Previously it played 

most oldies or B pictures twin billed. 

NPA Gives Third Denial 

On Minot, N. D., Theatre 

MINNEAPOLIS — The Minnesota Amusement 

Co. wants to build a new $240,000 theatre 

at Minot, N. D.. but efforts thus far have 

failed. The NPA for a third time rejected the 

big Paramount circuit's application for permission 

to construct the showhou.se. 

Although Minot now boasts a population 

of 18,000 there are only two conventional 

theatres and one drive-in there. In compliance 

with the Paramount consent decree the 

MAC recently sold one of its two conventional 

houses. The third conventional theatre in the 

town was closed because of poor physical condition, 

then dismantled. 

Before being able to build in Minot, when 

it does get the NPA approval, MAG also will 

need the court's sanction as a result of the 

consent decree. The MAC's first application 

to the NPA was submitted in 1947. 

Nullify Theatre Verdict 

DULUTH, MINN.—Circuit Court Judge 

Rinehard set aside a jury verdict awarding 

$63,369 to Spencer Rogers, Superior painter, 

when he granted a motion for judgment notwitlistanding 

the verdict. Rogers had sued 

the Valley Outdoor Theatre Co. for $100,000 

for injuries received when he fell from a 

scaffold while painting a screen at the 

Stardust Theatre, located between Chippewa 

Falls and Eau Claire, 'Wis. Rogers' attorneys 

said the ruling will be appealed. 

Tom Fisher Dies at 40 

MINNEAPOLIS—Tom Fisher, manager of 

the Loring, a local Minnesota Amusement 

Co. neighborhood theatre, died at the age of 

40. He had been with the big Paramount 

circuit and its predecessor chains for 17 years, 

or since he was a boy. A resident of St. Paul, 

he is survived by his wife and one child. 

OMAHA 

pj H. Daniels has resigned as manager of 

R. D. Goldberg's Ames Theatre to take 

a theatre job in Colorado Springs. Earl Cressman, 

who has been assistant to Manager 

Jimmy Slatter at the Town, is the new Ames 

chief . . . District Manager Jerry Shinbach 

visited Larry Caplane, manager of the 

Brandeis . . Bill Brooker, Columbia pub- 

. 

licist, was here working with Bernard Dudgeon 

on "Indian Uprising" and "Magic Face" 

at the Omaha. 

Darlene Ried has taken a two-week leave 

at 

leave 

RKO to 

for army 

be with 

service 

her 

. 

husband 

. Bill Laird, 

who will 

RKO 

. 

office manager, has been stumbling around in 

a daze like a man in the midst of house 

moving, which he is. He recently sold his 

getting settled in new quarters 

home and is 

... A large crowd viewed the Warner screening 

of "Bugles in the Afternoon" last week. 

Ben Thome, Beaver City, Neb., exhibitor, 

has reported his oldest boy, now in service 

in San Francisco, will embark soon for Japan 

Fred Fejfar, wife of the MGM salesman, 

has been ill in St. Joseph hospital . . . 

Mort Ives and Bill Barker, partners in the 

Co-Op Theatre Services, have expanded their 

quarters in the Film Exchange building . . . 

Iz Sokolof of the National Screen Service said 

"One Who Came Back," Disabled American 

Veterans film of Korean action, will be shown 

100 per cent in the Omaha territory . . . 

Woody Simek is rebuilding his Ashland, Neb., 

theatre, which was almost destroyed by fire. 

Omaha swarmed with exhibitors the first of 

last week in town for the Variety Club inaugural 

ball. Visitors along the Row included: 

Jack Cook, Falls City; Phil and George 

March of Wayne, Neb., and Vermillion, S. D.: 

Bob Kruger, Sioux City; Bob Fridley, Lake 

City; Mrs. F. E. Pace, Malvern; Earl Cowden, 

Sidney; Mr. and Mrs. Walter Waybill, North 

Bend; Irving Beck, Wilber; Nate Sandler, 

Des Moines; Tony Polanka and his mother of 

Shelby; F. J. Cook, David City; Ray Brown. 

Harlan; H. O. Qualsett, Tekamah; Wayne 

Johnson, Clay Center; Sol Slominski, Loup 

City; Robert Milasch, Plattsmouth; Irving 

Coyle, Holdrege; Phil Lannon, West Point; 

Warren Hall, Burwell; C. N. Robinson, Blair; 

Richard Marvel, Arcadia; Marty Weiner, 

Sioux City, and Arthur Goodwafcer, Madison. 

Omaha Variety Tent 

Installs New Officers 

OMAHA—Approximately 250 persons turned 

out to dine, dance and give an official sendoff 

to new officers of the Omaha Variety Tent 

at the inaugural ball at the Blackstone hotel. 

Chief Barker Jack Renfro presided over one 

of the most successful, varied and enthusiastic 

events in years. Included were an auction 

of donated articles and an outlining of 

expansive plans for the tent. 

The organization is considering the establishment 

of temporary quarters In the American 

Legion building. A drive will be started 

soon for another large membership and the 

tent is planning a broad program of activities. 

Other officers are Glenn Slipper and Iz 

Weiner, first and second chief barkers; Hank 

McGrath, treasurer, and Ed Shafton, secretary. 

Theatre Destroyed 

By Deadwood Fire 

DEADWOOD, S. D.—The three-story Deadwood 

Theatre was destroyed by a fire which 

did an estimated $400,000 damage to the 

business section here. Also destroyed was the 

three-story city hall. The theatre and city 

hall housed 12 business firms, city and professional 

offices and three apartments. 

The theatre building was own3d by Mrs. 

C. F. Rourke of Sioux Falls. The theatre was 

operated by the Black Hills Amusement Col 

A large section of the K-W Motor Co. building 

roof was burned when a wall of the theatre 

collapsed. 

Also burned were the quarters of the police 

and fire departments, radio station KDSJ 

and several shops. The fire was discovered 

early in the morning in the thsatre building 

and in a couple of hours had destroyed that 

structure. It razed the adjoining city hall in 

an hour. 

Marcus, Iowa, Lyric Razed 

MARCUS, IOWA.—Tlie Lyric Theatre was 

razed by a fire here as firefighters from Marcus, 

Cleghorn and Remsen battled the blaze 

in weather near zero. The fire was discovered 

in the middle of the morning and firemen 

fought until late in the day to bring it 

under control. It spread to the adjoining 

Masonic Temple and water from the hoses 

froze on the buildings. 

Ed Delaney, owner of the theatre building, 

and his family lived above in an apartment. 

None was injured. 

DES 

MOINES 

Wariety Club members met in the Paramount 

screening room last Monday morning for 

further planning on the statewide membership 

drive now under way. Filmi'ow salesmen 

will contact exhibitors and theatre managers 

in every town during the drive . . . Alice 

Weaver, booker at 20th-Fox for over 20 years, 

has become booker and office manager for the 

newly reopened Realart exchange here. 

Two former Row secretaries have babies: 

Barbara Bumgarner. formerly secretary to 

Lou Levy at Universal, and daughter of Levy's 

current secretary, Mable Magnu.sson, has a 

son . has been doing a lot of entertaining 

during the past week. To celebrate 

the silver wedding anniversary of Gerry Mc- 

Glynn's secretary, Margaret McGaffee. the 

office gathered for cake and coffee and presented 

her 25 silver dollars. Another anniversary 

was observed on Helen Burman's 

birthday. Employes gave Helen a silver silent 

butler. A farewell dinner was held for Zeldene 

Seidenfeld who has transferred to the 

Metro office in Kansas City. 

Gretchen Kelleher. RKO cashier, has returned 

to her desk after several weeks' absence 

The Tri- and 

because of illness . . . Central States girls had a screening party last 

week and viewed "Invitation" and "Phone 

Call From a Stranger." 

Moira Shearer in "Three Love Stories' 

Moira Shearer was inked to star in one of 

the sequences of Producer Sidney Franklin's 

"Three Love Stories" for Metro. 

BOXOFTICE February 2, 1952 NC 77

. . . Milwaukee's 

. . "Gentlemen 

. . Photographers 

MILWAUKEE 

\Xrisconsin participation in Brotherhood 

week, February 17-24, will set a new mark 

in the 18-year history of the observance, 

said Maurice Terry, executive secretary of 

the state chapter of the National Conference 

of Christians and Jews, at a recent 

meeting held here. Dr. W. M. Lamers, assistant 

superintendent of Milwaukee schools, 

said that the schools would sponsor student 

forums on race and religious tolerance this 

NOW PLAYING THIS COMBO! . . . 

LOEWS Circmi, WARNER'S, 

SKOURAS, FABIAN, CINEMA 

CENTURY and RANDFORCE! 

year. The motion picture industry will give 

full cooperation. 

The Reelfellows club installed officers at 

Joe Deutsch's swanky cafe as follows: Dave 

Chapman, president, Columbia; Bob Baker, 

vice-president, RKO; George Edgerton, secretary-treasurer, 

20th-Fox; Harry Schlar and 

Larry Seidelman, trustees. The retiring president 

is Morrie Andenson, RKO. The theme 

of the discussion was slanted toward ways 

and means of approaching bigger volume of 

sales. Ray Trampe of Monogram and Film 

Service addressed the group on Variety Club 

affairs. 

Bankers are becoming: showmanship conscious, 

according to Lewis F. Gordon, vicepresident 

of the Citizens & Southern National 

bank of Atlanta, Ga. Gordon showed slides 

and other successful gimmicks to the Wisconsin 

Bankers Ass'n conference which met 

here recently. "We bankers are huinan beings, 

too," he declared, "and to attract new 

customers our bank corraled 5,000 'kid accounts' 

in 16 weeks by putting on a Hopalong 

Cassidy show in the lobby, with children 

in cowboy suits, a big cutout of their hero, 

and all the trimmings of the wild west." 

Author and actress Ilka Chase made a brief 

appearance here, promoting the sale of bonds 

for Israel . . . Pat O'Brien completed an 

engagement at the Schroeder hotel. 

One of a series 

of Think 

Pieces about improving 

INDEPENDENT-1109 Currie Ave., Minneapolis 

REALART-706 A. W. State St., Milwaukee 

your theatre and its 

equipment. Liven Your Marquee! 

Put a smile of welcome into 

your theatre's face 

RCA products are 

will bring in far more dollars than it costs! 

among the best to 

be had— buy wisely 

EMERGENCIES! 

W/ien repairs are 

needed AT ONCE—call 

us. We act fast! 

To the public, your marquee is YOU! You would 

not constantly frown at passersby. You would not 

even seem to look blank. Insist that your marquee 

be cheerful, inviting, informing . . . It's always out 

there, representing YOU. Help it do its best. It 

WESTERN 

THEATRE SUPPLY CO. 

214 N. Fiflcentli, Om.iha, Neb. .. Phone: Atlantic gO-JS 

Dmitri LaZaroff is the new cameraman 

at Perrien Pictures at 1032 North Sixth St. 

The company is headed by Max Gene Nohl, 

who, it will be recalled, started out with a 

hobby of deep sea diving which led to a 

diving contract on salvaging the ill-fated 

steamship John Dwight, which went down 

off the Massachusetts coast with all hands 

unaccounted for. From Hollywood came a 

request for more information. When the 

affair got headline news, John Craig took 

a plane to investigate picture possibilities. 

As a result, Nohl went to Hollywood, with 

Craig and together they turned out some 

mighty interesting underwater scenes which 

appeared in the Tarzan series, "Moon Over 

Miami," "The Yearling" and some of Grantland 

Rice's sports pictures. The firm at present 

is doing animated cartoons and package 

television shows. Nohl founded the firm here 

upon his return from Hollywood a few months 

ago. 

. 

Milwaukee's 

Rumor in these parts has it that Ginger 

Rogers' next husband will be our Fox River 

valley millionaire, Jim Kimberly, of the paper 

mill family and disk 

jockeys had a field day here when the 

Chevrolet dealers sponsored nine of the John 

Powers models during their big show-week 

Liberace is understood to be 

making plans for an upcoming half-hour 

show . Prefer Blondes" played 

at the Wisconsin Theatre in a deal between 

the Davidson and Fox Wisconsin Evelyn Szmurlo, who 

. . . 

joined the 

"Holiday on Ice" show upon her graduation 

from South Division high school in June 

1950, had a small part in an Italian motion 

picture while the company played in 

Rome. She was chosen because she could 

fall without getting hurt. 

A. J. Larson of National Theatre Supply 

Co. is a firm believer in the indirect pulling 

power of the little booklet, "Confessions of a 

Theatre Patron." He will hand one to you 

during a chat, places them in shipments, and 

encloses them in literature sent out to customers. 


— 

. . Pat 

. . The 

. . Joe 

. . The 

Fine Weather Peps Up 

Chicago Boxoffice 

CHICAGO — "Mr. Imperium" and "Aladdin 

and His Lamp" had a very good opening at 

the Grand as nice weather warmed up boxoffice 

grosses over the weekend, but winter 

skidded back again with subfreezing temperatures 

and so did grosses. "Caesar and Cleopatra" 

had a big week at the Carnegie and 

the McVickers did all right with a first run 

of "The Bushwhackers" and "Two-Dollar Bettor" 

dualed. 


Chicago — Double Dynamite (RKO), plus stage 

show, 2nd wk 105 

Grand—Mx. Imperium (MGM); Aladdin and His 

Lomp (Mono) , 110 

Carnegie—Caesar and Cleopatra (UA) 115 

McVickers — The Bushwhackers (Roalart), Two- 

Dollar Bettor (Reolarl) 115 

Oriental—My Favorite Spy (Para), plus stage 

show, 2nd wk -, 105 

Roosevelt—Flame of Aiaby (U-I), The Raging Tide 

(U-I), 2nd wk 95 

State-Lake — Decision Before Dawn (?Oth-Fox), 

FBI Girl (LP), 2nd wk 105 

United Artists—The Well (UA), The Big Night 

(UA), 2nd wk 100 

Woods—Detective Story (Para), 4th wk 115 

World Playhouse—The Emperor's Nightingale 

(Teltel), 3rd wk 115 

Ziegleld— Tales of Hoffmann (Lopert), 6th d. I wk 110 

'Dreams' Tops Minneapolis; 

'Tall Men' Holdover Good 

MINNEAPOLIS— "111 See You in My 

Dreams" came through .splendidly despite 

temperatures of around 20 below that restricted 

patronage. It was trailed in its 

first week at 125 per cent by the handsome 

percentage scored by "Ten Tall Men" in its 

second week. Meantime, "An American in 

Paris" was in its eleventh week. 

Century—ril Never Forget You (20th-Fox) 90 

Gopher—Fixed Bayonets (20th-Fox) 95 

Lyric-Hong Kong (Para) 95 

Pix—Bright Victory (U-I), 3rd wk 95 

Radio City The Model and the Marriage 

Broker (20th-Fox) 90 

RKO Orpheum- I'll See You in My Dreams (WB) 125 

RKO Pan—Ten Tall Men (Col), 2nd wk 110 

State—The Treasure of Lost Canyon (U-I) 80 

World—An American in Paris (MGM), Ilth wk .150 

Foreign Legion Picture 

Pays Off in 

Omaha 

OMAHA — "An American in 

Paris" added a 

solid 100 week to two bumper weeks to complete 

its run at the State. Added the third 

week was "Fingerprints Don't Lie." The appeal 

of the Foreign Legion again proved 

profitable in Omaha with a 115 week for "Ten 

Tall Men" at the Brandeis. 

Omaha—It's a Big Country (MGM), Triple Cross 

(Mono) 90 

Orpheum— Adventures of Captain Fabian (Rc-p), 

The Lady Pays Off (U I) 95 

Paramour,: Westward the Women (MGM) 100 

RKO Brand- 15- Ten TaU Men (Col); Man in the 

Saddle (C:!) 115 

StateÂn American in Paris (MGM), 2nd wk.; 

Fingerprints Don't Lie (LP) 100 

Town— Crime, Inc. (HP); Murder Is My B 

(HP); Border Outlaws (UA) 

BOOK IT 

WAHOO is 

NOW!!! 

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— 

Bulteriield Co. Joins 

Carrier Hike Protest 

DETROIT—Butterfield Theatres, operating 

about 100 upstate houses, has joined Allied 

Theatres of Michigan as a complainant in 

the protest action against a 15 per cent raise 

in film delivery prices by Film Truck Service, 

filed before the Michigan public service commission. 

Film Truck has until February 8 to 

answer the complaint. 

In the city, a price boost on film transport 

will be sought at a later date, according to 

Charles Simpson, head of Exhibitors Service, 

which divides the city routes, on a competitive 

basis, with Theatre Trucking and its 

affiliate. Cinema Service. Increases in costs 

of operation is expected as a result of pending 

negotiations with the teamsters union, 

and the boost in film rates will be dependent 

upon the final settlement. 

Demands of the teamsters for renewal of 

the contract which expired January 31, according 

to Simpson, are: increase from two to 

three weeks' vacation with pay; raising 

weekly contributions by the company per 

man for the health and welfare fund from 

$1 to $2; an industrywide pension plan to be 

adopted within a year, and a cost of living 

increase plus a substantial basic wage increase 

totaling about $11 per week. 

Teamsters' contracts with practically all 

firms in the city expire the same day. and a 

citywide trucking strike has been reported in 

the offing if negotiations are not brought 

to an agreement stage in time. 

Ann Arbor Tax on Ballot 

ANN ARBOR. MICH.—Voters will get a 

chance to decide whether they want the city 

council to have authority to levy excise tax 

which would take the form of either an 

amusement or income assessment—at the 

April 7 election. 

The council earlier had considered submitting 

a proposal to voters to grant it 

authority to tax admissions to films, plays. 

athletic events and other entertainments. 

The latest move represents a watered down 

version of Mayor William E. Brown's proposed 

flat 10 per cent amusement tax on all admission.s 

for $1 or more. 

Allen Johnson Chosen 

DETROIT—AlUed Theatres of Michigan, 

which several weeks ago pledged representation 

at the national COMPO meeting February 

14, 15. in New York, has named 

AUen Johnson of Grand Rapids as its 

delegate to the gathering. Johnson, national 

director of Allied this year, has come 

rapidly to the fore in industry circles in recent 

months, heading up Movie Theatretime 

in Michigan for the upstate organization and 

getting it into real action in this state. He 

also is slated to represent the state group at 

the Allied meeting in Washington February 

4. 5. 

Joins Ad Agency 

CLEVELAND—Milton Kranz. for the la.st 

11 years manager of the Hanna, only local 

legitimate theatre, has taken on an additional 

assignment. He has joined the Stern 

& Warren Advertising Agency, with offices 

at 401 Film Bldg., as public relations and 

promotion counsel. 

Personal Appeal Sells 

Dimes in Steubenville 

STEUBENVILLE. OHIO — Bill PoweLson. 

manager of the Grand Theatre here, has 

taken the title of supersalesman in outselling 

all otlier local houses in the March of Dimes 

drive. 

He follows every showing of the March of 

Dimes reel on hLs screen with a personal spiel, 

which he wrote himself. He lists the number 

of polio cases in the country during the year, 

stressing that the national foundation pays 

all the expense of treatment and that everyone 

gets equal treatment, rich and poor alike. 

After putting his appeal on a person-toperson 

basis, his ushers make a theatre collection 

and the results are astounding. 

Powelson is an old hand at showmanship. 

He managed houses for Warners for 19 years 

and for the last five year's was manager of 

the Capitol here. His theory is that showmanship 

will sell anything—entertainment 

or the March of Dimes. 

Detroit Tourist Campaign 

Will Feature Amusements 

DETROIT—Amusements will figure as one 

of the four key selling points in an aggressive 

citywide promotional campaign unveiled by 

Mayor Albert E. Cobo at the city convention 

and tourist bureau. This well-establi.shed 

promotional agency is working out a dynamic 

campaign to bring people to the city and. incidentally, 

build business for the various enterpriiês 

in the area. 

The four key selling points will be attractions, 

amusements, educational advantages 

and cultural interests. Keynoting the campaign 

is the statement, "Detroit has something 

to sell every day of the year. Tell the 

world. Sell Detroit!" 

William Clegg Installed 

As Tent 18 Chief Barker 

DAYTON. OHIO—William Clegg. Dayton 

theatre owner, has succeeded Fred PCrimm as 

chief barker of Variety Tent 18. More than 

100 attended the installation dinner January 

21. including William McGraw. director of 

Variety Clubs International. 

Books New Package Deal 

CLEVELAND—Jack L. Gertz, head of Jack 

L. Gertz Enterprises, has booked a prerelease 

engagement of his new packaged roadshow 

into Warners' Ritz at Albany and 

Loew's Esquire at Toledo. The show, which 

has a March playdate in each of the cities, 

consists of screen entertainment and a diamond 

promotion. Details explaining the deal 

will be made by Gertz in a formal announcement 

about March 1. 

Oolitic Rio Hit by Fire 

OOLITIC. IND.—Fire on January 23 roared 

through three buildings, including the Rio 

Theatre, in the center of this town's business 

district, with total loss expected to exceed 

S75,000. Origin of the blaze was not determined. 

The theatre and two adjoining stores 

occupied a two-story concrete building owned 

by A. R. Smallwood. The theatre loss was 

estimated at $15,000. Loss "was partly covered 

bv insurance. 

drippings 

Butterfield Oificial 

L. E. Gordon Dies 

KALAMAZOO, MICH.—Laurence E. Gordon, 

62, Battle Creek attorney who devoted 

many years to the theatre business, died at 

Berkeley, Calif., last Friday (25) after a 

brief illness. 

Gordon and his wife were visiting friends 

in Berkeley at the time of Gordon's death. 

They had planned to see their son, Capt. 

L. E. jr.. off to Korea. In 1929 Gordon was 

appointed secretary and attorney for the 

W. S. Butterfield Theatrical Enterprises and 

moved to Detroit. After Butterfield's death in 

1936, Gordon was named a lifetime trustee 

of his estate and his duties in association 

with the theatre business were greatly enlarged. 

In reorganization after the deaths of E. C. 

Beatty, president, and Edmund C. Shields, 

vice-president, in 1947. Gordon was elected 

president of the Bijou Tlieatrical Enterprise 

Co. and directed the large number of theatres 

operated by W. S. Butterfield Theatres 

and the Butterfield-Michigan Theatres Co. 

Gordon resigned in 1949 and was succeeded 

as president by M. F. Gowthorpe. but continued 

as a trustee of the Butterfield estate. 

Lunch, Interview Given 

For 'Kangaroo' in Ohio 

CLEVELAND—Joey, a baby kangaroo from 

Australia, and Loretta North, who won a trip 

to the States as Miss Kangaroo after an 

Australian theatre contest, shared honors at 

a pre.ss TV luncheon Wednesday in the Carter 

hotel. Eddie Aarons, 20th-Fox assistant 

general sales manager, and Branch Manager 

I. J. Schmertz were hosts. The 18-year-old 

Australian and her companion, Mrs. Spurgeon, 

expressed enthusiasm at the reception 

accorded them on their transcontinental trip 

to promote the 20th-Fox picture, "Kangaroo," 

slated for March release. 

Joey is under the personal direction of Mrs. 

Batcher of the Washington. D. C, zoo. The 

little fellow, about as big as an average dog, is 

only nine months old. After meeting the 

guests and exploring the luncheon room, he 

was taken upstairs for his afternoon nap. 

In the morning he had appeared on television. 

The care and feeding of kangaroos 

was discussed by Mrs. Batcher and Fletcher 

Reynolds, head of the Cleveland zoo. 

Blake McVoy and Sol Gordon of the 20th- 

Fox publicity staff were in charge of the 

luncheon. Next stop was Detroit. 

Tom Ryan Reopens House; 

John Tatu Reins Nortown 

DETROIT— John Tatu sr. will manage the 

Nortown per.sonally following the departure 

of Thomas W. Ryan, who is reopening the 

Franklin right in his own Gratiot avenue 

neighborhood. Nick Brozovich, doorman. 

mo\-es over with Ryan to the new venture. 

Glass Firm Sees 'Show' 

TOLEDO. OHIO— Giles Robb. manager of 

the Pi-incess. arranged a special morning 

showing of "The Greatest Show on Earth" 

for officials of Libbey Glass Co.. Toledo, on 

Wednesday (30). The company will turn out 

several sets of circus glasses. 

BOXOFFICE February 2, 1952 ME )1

1 

EXPERT 

. . Charles 

— 

DETROIT 

Trying H. Yackness, who drew up the newsmaking 

protest to Washington on wage 

rules for the National Ass'n of Home Builders, 

was formerly clerk of the film arbitration 

tribunal here . Simonelli and Bob 

Ungerfeld, U-I exploiteers, were here working 

on "Steel Town," as yet undated . . . L. E. 

"Nick" Goldhammer was a Monogram visitor 

.. . David Kaplan of Tlieatrical Advertising 

is specializing in rolling gutter balls 

lately. 

New additions at MGM: Patricia Berth- 

1^ 

For 

a More Attractive 

Marquee use 

WAGNER 

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Church Group Buying 

Paradise at Detroit 

DETROIT— Sale of the 3.000-seat first run 

Paradise Theatre to the Church of Our 

Prayer, a large independent Negro group, was 

announced by a spokesman for the church 

thi.s week, at a price said to be more than 

$250,000. and the building was to be opened 

for church services by February 10. Tlie deal, 

however, apparently was not completed, A 

spokesman for the Cohen circuit which operates 

the house, indicated that the story, given 

front-page newspaper space, was premature. 

Passing of the Paradise would mean the 

end of the second major theatre structure 

here within two months. The 3,000-seat first 

run Downtown now is being torn down. The 

Paradise demise also would mark the passing 

of the only theatre in the city to offer a 

consistent stage show policy for the past 

decade. 

Plans were being made to move the circuit 

headquarters, now at the Paradise, togetlier 

with the storage facilities for the concession 

department, to another site when the deal 

goes through. The circuit now operates five 

houses in Detroit and Lansing, having recently 

disposed of the Mayfair. another Woodward 

avenue house, to the Wayne university. 

The Paradise becomes the third theatre here 

in a month to be taken over by a church. 

TOLEDO 

l^rs. Fred Stauber, also known as Anna 

Kline, Toledo reporter for BOXOFFICE, 

her husband and two children will spend 

February at Madeira Beach. Fla. 

... A large 

children's amusement park will be opened 

near the Toledo Drive-In on the outskirts of 

Toledo this spring by Cleveland interests. 

The tract includes 100 feet used last year for 

a similar enterprise, as well as adjacent 

footage. Though near the drive-in, the kiddy 

park will be operated by different interests. 

A similar situation exists in nearby Maumee, 

where Balaban & Katz spent $250,000 for a 

children's amusement park, located on a 

large tract adjoining the Maumee Drive-In. 

"Guys and Dolls" has been booked at the 

3,400-seat Paramount for February 21-23, and 

if sales warrant, the show may put on an 

added performance February 24. Then the 

company will go to the Schubert, Chicago, to 

open a run February 28 . . . "Gentlemen 

Prefer Blondes" also has been booked for the 

Paramount, operated by the Carl Schwyn 

circuit, and will play March 7-9. 

BOOK IT 

WAHOO is 

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CLEVELAND 

twrax Jacobs, long connected with all 

branches of the industry as exhibitor, 

film distributor and promotion distributor, 

is now a stock broker. He has joined the 

Cleveland office of the Francis I. Dupont Co. 

in the Swetland building . . . Blair Russell of 

the Russell Theatre, Millersburg, has an eye 

on his income tax. Their first child, a daughter 

named Edna Chj-istine, was born on December 

31. just in time to be declai-ed an exemption 

. Harris, Toledo circuit 

owner, is reported ailing . . . Another Toledo 

exhibitor. Jack O'Donnell of the Loop Theatre, 

and his wife are on their annual trek to 

Hot Springs, Ark, 

Henry Grcenberger, Variety Club chief 

barker and one of the Community circuit 

heads, is vacationing in Sarasota with his 

wife . Lefkowich of the same circuit 

and Mrs. Lefkowich plan to go to Florida 

early in February ... Ed Biggio recently 

sold his Grand Theatre in Steubenville to 

Nate Schultz and his sole remaining link 

with the industry is his Virginia Tlieatre 

at CarroUton. He was a Hlmrow visitor. 

Variety Club's first party in its new Carter 

hotel quarters was a great success, according 

to the 150 members and guests who attended. 

The program consisted of variety acts, installation 

of new officers, a tribute to the 

outgoing chief barker, Abe Kramer, under 

whose leadership the former Variety Clubhouse 

was sold, dinner and dancing. Jack 

Silverthorne, Hippodrome manager and entertainment 

chairman, took bows for the 

Twentieth-Fox publicity-exploitation 

evening's success . . . 

representative Sol 

Gordon 

I no relation to Monogram's Sol Gordon) will 

henceforth make his headquarters in Detroit 

instead of Cleveland. He retains the same 

territory, however. 

. 

Changes are taking place in the Warner 

theatre department. Frank Harpster, theatre 

disti'ict manager located in Mansfield, has 

been transferred to the Pittsburgh office; 

Dave Yellen. assistant to Booking Manager 

Joe Weinstein, has resigned to join a local 

department store as auditor, and George 

Frazer, longtime manager of the Leroy Theatre 

at Portsmouth, has resigned entirely 

from the film industry. He and his wife are 

opening a dancing school in St. Louis 

Lost and Found department: Bud Gilliam, 

whose address has been unknown since he 

left Cleveland to go to Cincinnati as Schine 

southern Ohio booker and left the Schine organization 

shortly thereafter, has been located 

in Springfield, Ohio, where he is head booker 

for the Chakeres circuit. 

. 

Mrs. Frank Drew, wife of the late MGM 

branch manager, writes from Los Angeles that 

she is convalescing from a five-week hospitalization 

and is now living at 1211 Selby 

Ave.. Apt. 9. having sold her LA home . 

Weather gave the slightly rising boxoffice 

takes a death blow this week. Cold and ice 

Frank Circosta of 

discouraged driving . . . 

the Ohio Theatre. Bellaire, and his wife have 

just returned from New York. In addition to 

running his theatre, Circosta operates bowling 

lanes in Bridgeport and is now preparing 

to install a baseball concession stand on 

property adjoining the Super 40 Drive-In to 

amuse drive-in patrons waiting for the eveing 

show Slavik of the Mumae 

Theatre, Middlefield. and Mrs. Slavik are in 

the big town looking over the shows . . . 

Milton A. Mooney, president of Co-operative 

Theatres of Ohio, was in Buffalo looking over 

the situation preparatory to reopening his 

branch booking office there. 

Jerry Lipow, MGM salesman, had a nairow 

escape recently when a deer ran into his 

car on Route 422 near Warren. He was 

unhurt but the car suffered major damage. 

This was Lipow's .second automobile accident 

in a period of five years ... J. Knox Strachan, 

who doubles as Warner theatre promotion 

manager and co-manager of the Allen Theatre 

with Howard Higley, sold "I'll See You in 

My Dreams" with over-sized newspaper space 

and extra radio time to such good advantage 

that the picture held over a second week 

at the Allen Theatre . 9-year-old son 

of Irwin Shenker of Berlo Vending Co., .suffered 

a slight concu.ssion as the result of a fall 

on the ice. A couple of weeks rest was prescribed. 

. . . Walter 

, 

Meyer Fine, Associated circuit president, is 

home from the hospital and trying to hurry 

his convalescence in time to start on a 

Mediterranean trip in February 

Steuve, Findlay exhibitor, is flirting with 

plans to go to Florida victims: 

Howard Roth, Paramount booker; M. B. Horwitz, 

Washington Ciixuit liead . . . Exhibitors 

in the territory will soon be meeting Roy 

N. Jones. He is exploitation-promotion representative 

for Columbia and here from the 

west coast to work on "Death of a Salesman" 

and other outstanding Columbia pictures . . . 

Eddie Aaron, assistant to 20th-Fox General 

Sales Manager Al Lichtman, spent part of the 

week here conferring with branch manager 

I. J. Schmertz and meeting with exhibitors. 

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: February 

-INDUSTRY PROFILL- 

New Ohio ITO Executive Secretary 

Bob Wile-Newspaperman, Theatreman and Exploiteer 

By FRED OESTREICHER 

COLUMBUS—Robert Wile, newly appointed 

executive secretary of the Independent Theatre 

Owners of Ohio, is no stranger to Ohio 

exhibitors. Theatremen in Cleveland, Cincinnati, 

Columbus, Dayton, Oberlin, Elyria, 

Yellow Springs and other cities knew the 

45-year-old Wile as an exploitation representative 

for Universal-International during 

the past nine years. 

He assumed his new position January 7, 

succeeding the late P. J. "Pete" Wood. Wile 

is maintaining offices of the ITOO at 55 E. 

State St., Columbus, where the latchstring 

is always out. In fact, in his first bulletin to 

members. Wile stressed his desire to hear 

from Ohio theatremen and to meet them for 

a discussion of their problems. 

The new secretary brings to his new post 

a thorough grounding not only in theatre 

operation and distribution, but in the newspaper 

and tradepaper fields as well. He entered 

the industry just 20 years ago after 

working on several newspapers, including the 

New York American. He operates the Granada 

Theatre at Pearl River. New York, and 

was assistant manager and publicity manager 

of the mckwick Theatre at Greenwich, 

Conn. He served as exploitation representative 

for Columbia and United Artists during depression 

years, gaining practical experience in 

theatre problems in difficult times. 

He was the fh-st eastern editor of BOX- 

OFFICE, and worked for other trade publications 

at other times. He's a native of New 

York City. He got his first job at the age of 

19 as a reporter on the Tarrytovi'n Daily 

New-s, after attending Haverford college. His 

first reportorial assignment was to interview 

his boyhood baseball idol, Eddie Collins. 

"I was scared stiff." he said. 

Wile's persistence won him a chance on 

the New York American. For several months, 

on every Saturday he turned up to talk with 

Martin Dunn, city editor of the American, 

and sound him out on the possibility of a 

place on the metropolitan paper. 

"If you show as much persistence on the 

job," said Dunn, "as you've shown in trying 

to get it, you'll do all right." Wile stayed 

three years on the American. Long hours of 

night work took its toll and young Wile was 

stricken with spinal meningitis. Told by 

his doctor to get a daytime job. Wile, in a 

wheelchair and with the aid of crutches, 

started a new job as acting city editor of a 

White Plains paper, the Reporter. He stayed 

there 18 months. 

Joe Gallagher, then publicity director of 

Columbia's New York office, hired Wile as a 

publicity man. His first assignment was to 

get an elephant from Brooklyn to Times 

Square to ballyhoo Joe Cook's "Rain or 

Shine." Wile's experience with the pachyderm 

is a saga in itself. P.S. He got the elephant to 

its destination! 

RKO hired the budding theatreman in the 

fall of 1930 as assistant manager and publicity 

manager of the Pickwick at Greenwich. 

A year later he moved to New York to be with 

his family and looked up Joe Gallagher again. 

The latter then was with BOXOFFICE. On 

Jan. 1. 1932, the eastern edition was started 

and Wile was named its first editor. 

The call of exploitation proved a lure and 

he accepted an offer to exploit "Samarang." 

He recalls that a year later he covered 

"House of Rothschild" engagements at Loew's 

in Dayton for Manager Martin C. Burnett, 

now Loew's central division manager. 

In April 1934 he took over the lease on the 

Granada at Pearl River in Rockland county, 

New York. He raised the average weekly 

gross from S320 to $450. He stayed there until 

December 1936. 

He went to a film trade journal in January 

1927 as managing editor, holding that post 

five years. Later he joined Universal-International. 

In recent years he became well 

known to Ohioans through exploitation tours 

for "Hamlet" and other top attractions. Hs 

came to Ohio to promote the showing of 

films on the Chesapeake & Ohio railroad, an 

idea that he pioneered. 

Wile is married and has twin 9-year-old 

daughters, Jessie and Judy. His wife Eva and 

the girls are staying in their White Plains 

home until Wile can obtain a new home in 

Columbus. 

Incidentally, it's "Mr. Wile" only the length 

of time necessary to correct his visitor. The 

Bob. 

name is 

HANDY SUBSCRIPTION ORDER FORM 

BOXOFFICE: 

825 Van Brunt Blvd., Kansas City 1, Mo. 

Please enter my subscription to BOXOFFICE, 52 issues per year (13 of which contain 

The MODERN THEATRE Section). 

Haviland Reves Compiles 

Michigan Theatre Index 

DETROIT—A new visible record index of 

Michigan theatres has been completed by 

Haviland P. Reves of the Detroit office of 

BOXOFFICE, designed to serve as a central 

register of houses in the Detroit exchange 

area. The last similar record was compiled 

about seven years ago by Fred E. Pennell. 

then business manager of Allied Theatres of 

Michigan. 

Experience over several years has shown the 

need of a comprehensive directory of Michigan 

theatres, and. while individual organizations 

have partial lists, none has attempted 

to maintain a thoroughly comprehensive record, 

except for the card file in the Allied office. 

BOXOFFICE. serving as the local industry's 

one central point of registration for 

theatre changes for many years, has gathered 

together all reports of transfers of ownership, 

openings of new houses, and dismantling of 

old theatres during this period, in the new 

record. 

Cooperation of Allied Theatres, of every individual 

exchange and booking desk and of 

the booking services and various theatre supply 

and service organizations has been enlisted 

to make this register possible. 

Information show^n includes ownership, theatre 

size, film buying agent and booking service 

affiliation. Upper Peninsula houses, serviced 

through the Milwaukee exchanges, are 

not included. 

The cooperation of every reader of BOX- 

OFFICE is sought in maintaining this record 

as a permanent service to the industry. 

McCook Theatre Stages 

Saturday Kiddy Show 

DAYTON—McCook Theatre, in 

cooperation 

with a group of Dayton merchants, is holding 

a weekly free show at 9:30 a. m. each 

Saturday for children. The program include.s 

a feature film, a cartoon and two serials. 

Marion Fitz. manager, pointed out that a 

long line of kids gather at the theatre long 

before opening time on Saturday morning. 

Tax Vote April 7 

DETROIT—A charter amendment to empower 

the city to levy a tax on amusement 

admissions was approved by the city council 

at Ann Arbor, following the introduction of 

a proposal for a specific 10 per cent tax by 

Mayor William E. Brown. The Brown proposal, 

reported at length in BOXOFFICE two 

weeks ago, in effect, would :aot affect motion 

picture theatres since tickets under a 

dollar were exempted, while the charter 

amendment does not embody the exemption, 

but is a general provision authorizing the 

principle of the tax. The amendment now 

goes to the voters at an election to be held 

April 7. 

D S3.00 FOR 1 YEAR Q S5.00 FOR 2 YEARS Q S7 00 FOR 3 YEARS 

D Remittance Enclosed Send Invoice 

THEATRE 

STREET ADDRESS 

TOWN 

NAME 

POSmON 

STATE.. 

'Mob' Breaks Records 

CLEVELAND—Leonard Greenberger, manager 

of the Fairmount, brought back "The 

Lavender Hill Mob" for a repeat booking 

within two weeks of his sensational first run 

showing of the picture. The film broke all 

attendance records at the Fairmount and 

established an alltime run record for a neighborhood 

house. It played for 15 days. 

The need for copper is drastic—sove drippings. 

84 

BOXOFFICE : 

2, 1952

. . . Other 

. . One 

New Westend Theatre 

Bows at Louisville 

LOUISVILLE—Construction of the Westend 

Theatre has been completed, giving the 

west end of Louisville one of the city's largest 

neighborhood theatres. Site of the new project 

is on the south side of Broadway between 

33rd and 34th street. Estimated cost of the 

theatre is $275,000. 

The Westend is owned and operated by M. 

Switow & Sons Enterprises, which owns and 

operates approximately 24 indoor and outdoor 

theatres in Louisville, Jeffersonville, New Albany 

and other sections of Indiana. Manager 

of the new theatre is Harry Jones, whose last 

assignment was at the Kentucky here. Prior 

to that, he handled affairs at the Shawnee. 

The Westend is the first neighborhood theatre 

built here in a number of years. The 

theatre has an extra large lobby, a mezzanine 

and balcony and it seats approximately 1,750. 

Adjoining the theatre is a large space reserved 

for a proposed parking lot. 

The house is equipped with a large concession 

stand handling a full line of candies, 

popcorn, ice cream and other items. Plans 

were drawn by Walter C. Wagner and Joseph 

H. Potts, architects and engineers. 

The front is adorned with a huge changeable 

letter attraction board and marquee and 

the theatre name is spelled out in large neon 

letters on the face of the building. The entrance 

has double glass doors. The Westend 

was under construction for better than 18 

months. The gala opening was held on 

Thursday (24) with a double bill of "Starlift" 

and "When Worlds Collide." 

Distribution of New Film 

By Scheduled Bus Lines 

DETROIT—A new 33-minute color film, 

"We'll Remember Michigan," produced by the 

University of Michigan audio-visual center, 

has been set for approximately 170 showings 

in Michigan in the next four months. The 

picture shows life on the university campus 

and will be shown to alumni groups over the 

state. Potential audience up to June 1 will 

be about 100.000. according to Ford Lemler. 

director of the center. The picture was directed 

by Bert Lavastida. 

Distribution will be by scheduled bus lines 

rather than other carriers, in order to double 

the number of screenings possible with ten 

prints, Lemler said. 

Colony Fire Averted 

TOLEDO, OHIO—A short circuit in a 

light 

switch at the Colony Theatre in suburban 

Toledo on January 24 caused little damage. 

The blazing switch was discovered at 5 p. m. 

by Mrs. Louise Stokes, an employe. The 

theatre is next door to No. 23 fire station. 

The switch was repaired in time for the first 

evening show. 

LOUISVILLE 

Tn town for the Kentucky-Georgia basketball 

game at the Armory were Gene Lutes, district 

manager, Chakeres Theatres, Frankfort, 

and Mr. and Mrs. John E. Elliott jr., owner 

and manager of the Cardinal at Hodgenville 

visitors on the Row included Mr. 

and Mrs. Fred May, Royal, Carrollton; C. C. 

Simms, Lebanon Drive-In, Lebanon: Edwin 

St. Clair, St. Clair Theatre, Lebanon Junction: 

E. Dickey, Bacon. Versailles: C. K. Arnold, 

Arco and Melody, Ba:'dstown; R. L. Gatrost, 

Victory, Vine Grove: M. C. Hughes, McKee, 

McKee: Rex Richards, State, Crouthersville, 

Ind., and Clyde Marshall, Columbian, Columbia. 

Charlie Wells jr. of the Falls City Theatre 

Equipment Co. staff returned from Nashville, 

where lie participated in the annual Melrose 

Bowling tournament. While the final scores 

haven't been posted, it appears Charlie will 

be in the money again . . . A. B. McCoy, manager 

of the Dixie Drive-In. Shively, was 

scheduled to return from an extensive trip to 

Florida and the east coast . . . Lou Arru, 

co-owner and executive director of the Twin 

and Skyway Drive-In here, has been released 

from the Kentucky Baptist hospital where 

he underwent surgery recently. He expects to 

resume his duties at the theatres soon. 

Foster Lane, owner and executive director 

of the Lane and Dixie, Williamsburg, was on 

the sick list for several weeks. He is now 

much improved and expects to be back in full 

harness soon . of the downtown first 

runs is giving away war bonds as a business 

stimulant ... A special sneak preview 

was staged by Johnson Mussellman at the 

first 

run Rialto recently. 

The annual legislative battle over daylight 

saving time broke out at the present legislative 

session at Frankfort. A bill was introduced 

which would outlaw the time change in 

Kentucky ... A meeting of the board of directors 

of the Kentucky Ass'n of Theatre 

Owners was held Friday (25) at the Capitol 

hotel in Frankfort to discuss the legislative 

situation and the pending tax suit. 

Ticket Tax Is Suggested 

To Equalize Detroit Levy 

DETROIT—An adniLssion tax on amusements 

has been suggested as a means of 

equalizing the present city tax burden. The 

Government Accountants and Analysts Ass'n 

did not recommend any specific tax in its 

series of proposals, but the figures presented 

may have marked impact on local tax policies. 

According to the association, Detroit takes a 

larger share of its revenue from property 

taxation than any other large city, and this 

could be reduced from an annual 2.2 per cent 

to as low as 0.45 per cent if the admission tax 

and other forms of taxes adopted by other 

large cities were placed in effect here. 

RESEARCH 

for 

BUREAU 

MODERN THEATRE PLANNERS 

ENROLLMENT FORM FOR FREE INFORMATION 

The MODERN THEATRE 

PLANNING INSTITUTE 

825 Van Brunt Blvd. 

Kansas City 1, Mo, 

Gentlemen: 

2-2-52 

Please enroll us in your RESEARCH BUREAU 

to receive information regularly, as released, on 

the following subjects for Theatre Planning: 

n Acoustics 

n Lighting Fixtures 

D Air Conditioning Plumbing Fixtures 

n Architectural Service 

q Projectors 

a "Black" Lighting 

p projection Lamps 

D Building Material 

^ Seating 

n Carpels 

Signs and Marquees 

Coin Machines 

Sound Equipment 

n Complete Remodeling 

Television 

D Decorating 

n Drink Dispensers Theatre Fronts 

n Drive-In Equipment Q Vending Equipment 

n Other Subjects 

Vandals Hit Theatre 

AKRON— Vandals caused $70 damage in 

the Linda Theatre during recent weeks. Reno 

AUesio. owner, told officers a wooden frame 

was pulled from the door of the men's 

room, theatre seats were slashed and lipstick 

smea:-ed over the walls of the women's 

lounge. 

Mrs. Fronia Sexton 111 

IRONTON. OHIO—Mrs. Fronia Sexton, 

operator of three local theatres, i.s in General 

hospital as a result of injuries received at 

the Ra-Na restaurant, of which she is owner. 

Her condition was reported as fair. 

drastic—sovc 

drippings 

Postage-paid reply cords for your further convenience 

in obtaining information are provided in The MODERN 

THEATRE Section, published with the first issue of 

eoch month. 


: February 

". . . helping to keep 

the business cycle 

on an even keel . . • " 

HARRY B. HIGGINS 

President, Pittsburgh Plate Glass Company 

"The employees of Pittsburgh Plate Glass Company since 1

. . . Elmer 

. . John 

. . William 

. . 

. . 

. . Robert 

CINCINNATI 

/êne Tunick, manager for Lippert here, has 

resigned, effective February 1, and will 

be established in New York City as franchise 

holder of Movie Sweepstakes for New York. 

New Jersey and Connecticut. Movie Sweepstakes, 

which headquarters in Denver, is an 

audience participation game. Tunick plans 

to have offices in New York and New Haven. 

He formerly worked in New York as ELC 

sales manager, and prior to his recent Cincinnati 

association, was manager for Lippert 

in Indianapolis. 

. 

Mrs. S. C. Jacques, wife of the RKO manager, 

has returned home from a visit to New 

York City to see their sons Robert and Donald, 

who are in film television work 

Harris Dudelson, division manager for Lippert, 

was in 

WB inspector 

the Madeline Burger, 

city . . . 

slipped on the ice when on 

her way to the office Thursday i24) and 

suffered a broken arm. 

Joseph & Raad of Salem, W. Va., has obtained 

possession of the two theatres in 

Parkersburg. the Strand and Smoot, formerly 

operated by Warner Theatres, effective January 

21 . . . Stuart Jacobson, salesman, U-I, 

said his wife is visiting relatives in California 

. . . Harold Mahoney is a new a.ssistant shipper 

at Paramount, replacing David Strum. 

who is joining the Cincinnati police force. 

Schine's publicity representative and Harold 

Raives, Cleveland zone manager, plan a tour 

of the circuit theatres in this area in the 

interest of publicity campaigns on forthcoming 

attractions. 

Exhibitors visiting the Row included G. C. 

"Spotsy" Porter, Beckley; Jack D. Hughes, 

Coal City; J. W. Thomas, Oak Hill; Jack 

Custer, Dunbar; R. W. Phelan, Clendenin; 

George Lively, Huntington; H. L. Pierce. 

Waverly; A. D. Curfman, Westerville; George 

Combs, Harlan . R. Redwing. Sandy 

Hook, Ky., is selling his theatre to John 

Keck, effective March 1 . . . Allan S. Moritz, 

local exhibitor who has theatre interests in 

Louisville, has purchased the franchise for 

Movie Sweepstakes in the Cincinnati area. 

Moritz's office is located on the first floor 

of the Film building at 1634 Central Pkwy. 

Ed Aaron, assistant general sales manager, 

20th-Fox, spent several days in the local 

office . . . Vincent Jacobs is resigning as 

shipper at 20th-Fox after nine years with the 

company to become head shipper with MGM, 

effective Monday (4i. Lou Korte will be advanced 

to the position held by Jacobs . 

Eugene Fine, Empire and Main theatres, who 

has been vacationing in Florida, suffered a 

heart attack while there and is hospitalized. 

Old Theatre Bites Dust 

With Year in Peoria, 111. 

PEORIA, ILL.—"The End." As the words 

flashed on the screen of the Columbia Theatre 

New Year's eve, it was the end of the 

year, the end of the picture and also the end 

of the old theatre. But dimmed by the New 

Year's celebration taking place was the demise 

of the Columbia, owned by the E. L. 

Harris estate, which failed to renew its 

building lease. 

Like the untold hordes of redskins which 

had whooped across its venerable screen, the 

old Columbia on South Adams street was 

biting the dust after nearly 50 years of 

motion picture history. As the oldest operating 

theatre in Peoria, the boxoffice closed 

Dec. 31, 1951, and as Manager H. A. Rhorer 

said, "It closed for good and all time." Comanaged 

with the Princess Theatre, the two 

South Adams street houses were part of the 

estate of the late E. L. Harris, who died in 

1950. The estate did not renew with Fred 

Bloom, owner of the property and president 

. . . Jay 

Harold Anderson has joined the WB shipping 

staff as assistant . . . Al Kolkmeyer of 

U-I and his wife Dotty received belated congratulations 

from the local staff on their 

tenth wedding anniversary in December . . 

David Schreiber. U-I head shipper, has begun 

his 22nd year with the company. 

of B&M Store, and Bloom is not certain what 

future u.se the building will have. 

Mrs. Stella Caudill is a new clerk in the The Columbia, a wild west, jungleman and 

Paramount contract department, replacing gangster picture stronghold for more than a 

Jean Robinson, resigned A. generation, was the oldest continuously running 

Meier, manager at 

. 

Paramount, was in New 

theatre in the city. Its faithful cus- 

York, attending a division meeting tomers were equally familiar with the desert 

Goldberg, Realart, returned from a flying or darkest Africa or life in the wicked city. 

trip to Cleveland and Buffalo, where he conferred 

Unintentionally representative of the book- 

with officials of the Warner, Darnell ings of the theatre, its last double bill was 

and Schine circuits. 

"Ridin' Over the Rainbow" and "Jungle 

Terror," said the Journal-Star. 

The life of the historic theatre property, 

well identified by its narrowness and halfblock 

long length, spanned the advent of 

flickers in Peoria, hailed the first, noisecluttered 

talkies, gloried in Technicolor's arrival 

and ended with a splatter of gangland 

The new Jack Broder production, "The 

Bushwhackers," which Realart is distributing, 

opens February 3 at the Lyric. This is one of 

four new pictures being distributed by Realart 

Lux, Darnell circuit, Buffalo, became 

a grandfather, for the second time. 

Donald Schine of Gloversville and Lux are 

guns, reported the Journal-Transcript. Bloom 

running neck and neck. Schine is celebrating 

said the Columbia was one of the first three 

the arrival of his second child and Lux the 

nickelodeons in the city about the turn of the 

arrival of his second grandchild. Lux, who 

century. Harris took it over as his first film 

has been a city councilman of Buffalo for 

enterprise shortly before talking pictures entered 

the scene and he ran the two houses 

several years, was recently elected president 

of the city council. 

until his death. 

From the curious, interested in the newfangled 

technique of the moving picture, the 

audiences at the Columbia had evolved to an 

avid host of class B movie fans. Its 499 seats 

usually were well filled, especially on Saturday 

afternoons when the booking was directed 

at the small fry and adults' love for 

westerns. 

Rhorer, who locked the Columbia door for 

the last night, moves over to manage th; 

Princess now. 

Kathleen Hughes, a recent college graduate, 

was signed to a long-term acting ticket 

by Universal. 

COLUMBUS 

C"orrest Tucker, featured in "The Wild Blue 

Yonder," was a visitor twice last week. 

On Monday he was guest at a press luncheon 

and was interviewed on the air. On Saturday 

he returned to make three personal appearances 

at the Grand, where the picture 

was playing . Wile, secretary of 

the Independent Theatre Owners of Ohio, 

was a guest at the installation of officers 

ceremony at Dayton Vai-iety Club. 

. . . The 

Ralph Shiflet, Columbus Dispatch advertising 

staff, has resumed his former position 

as solicitor for theatre accounts 

Palace has set back its dates for the stage 

presentation of "Gentlemen Prefer Blondes" 

to Mai'ch 17-19. This will be the first time 

in the theatre's history that a legitimate attraction 

has played the house. 

Loew's Ohio has announced the first central 

Ohio showing of "Quo Vadis," starting 

February 13. The MGM colossus will be 

shown as a regular continuous attraction. 

Mr. and 

Manager Walter Kessler said . . . 

Mrs. George Evans, parents of Sgt. Allen 

Evans of the American occupation forces in 

Germany, spotted their son in scenes in "Decision 

Before Dawn" at Loew's Ohio. Evans, 

who was a corporal when the picture was 

made a year ago, is cast as Sergeant Simons, 

aide to Gary Merrill. 

Film Renters to Reissue 

Two Silent German Films 

NEW YORK—Film Renters. Inc.. has acquired 

the exclusive reissue rights to two 

notable German-made silent films, "Tlie Last 

Laugh," directed by F. W. Murnau and starring 

Emil Jannings, and "The Cabinet of Dr. 

Caligari," starring Conrad 'Veidt and Werner 

Kraus. 

Both features, originally released in the 

U.S. in 1925 and 1921. respectively, will have 

new synchronized musical scores. The first 

booking is at the 55th Street Playhouse in 

New York early in February.' 

Forrest Tucker Visits 

DAYTON—Forrest Tucker, star of "The 

Wild Blue Yonder," .showing at the Colonial, 

was a visitor here. Capt. Frances A. Pesmenski 

and Sgt. Margie L. McAdams, recruiters 

for the women's air force, arranged a luncheon 

with the star for several prospective 

recruits. 

Saul Seigel Named 

LIMA, OHIO—Saul Seigel, Columbus, has 

been named advertising and sales promotion 

manager of Neon Products of Lima, Ohio, 

by Sam Kamin, president. Seigel will be in 

charge of national promotions of Plastilux 

500 signs and the new Signvertising Service 

offered by the company.

. 

; February 




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BOXOFFICE : 

2, 1952

. . Frank 

— 

. . The 

. . Jack 

. . Sam 

Hartford Area Houses 

Try Price Revisions 

HARTFORD—More than one theatre in 

this territory continues to experiment with 

price scale adjustments and other bids for 

the patron's amusement dollar. 

Typical of the trend is action of the 

Barnum Theatre at Bridgeport, offering a 

$1 admission night for an entire family. 

In Waterbiiry, the Alhambra, a neighborhood 

house, announcing a midweek Family 

night, offers free admission to all children 

under 12 accompanied by parents. 

Some independent circuits have been adjusting 

performance times. Three Rifkin 

neighborhood hou.ses in Springfield, Mass., 

have discontinued weekday matinees, Monday 

through Friday, with doors opening at 

6:45. Continuous performances are scheduled 

for both Saturday and Sunday from 

1:30 to 11 p. m. 

The idea of 9-cent admissions for youngsters 

also is catching on. This is the tariff 

for children at such houses as the Western 

Massachusetts Broadway, Springfield, and the 

1,800-seat Community Amusement Corp. Star. 

Hartford. 

"We have adopted a general admission 

price scale of 78 cents evenings and 50 cents 

matinees," said Henry L. Needles, managing 

director of the 700-seat Art. newest local 

first run foreign film house. 

The theatre opened on a roadshow policy, 

with $1.80 top for the UA release, "The 

River." The 78-50-cent scale went in effect 

with U-I's "The Lavender Hill Mob" and 

continues indefinitely. Needles said. 

March Completion Date 

Set for Danbury Airer 

HARTFORD—"End of March" is now the 

completion date set by Doug Amos of Lockwood 

& Gordon Theatres for remodeling at 

the Danbury Di'ive-In. 

A new marquee and boxoffice are being installed. 

Extensive renovation is under way 

in the re.strooms and concession. Jack O'Sullivan, 

formerly with the Warner circuit, is 

manager. 

Kids Hear Duck's Voice 

PALL RIVER, MASS.—Hundreds of childr-en 

filled the Center Theatre for a special 

Saturday matinee featuring Donald Duck cartoons, 

a Roy Rogers picture and the personal 

appearance of Clarence "Ducky" Nash from 

Walt Disney's studio in Hollywood. Valuable 

door awards were made in addition to free 

gifts. The show was sponsored jointly by 

Donald Duck Bread. 

Stage Comedy Slated 

HARTFORD—A new stage comedy, "Mrs. 

Thing," by Mary Chase, author of the succe.ssful 

screen and stage property, "Harvey," 

will have its w-orld premiere at the 1,147- 

seat New Parsons here February 4. The 

comedy will star Helen Hayes and will play 

the local theatre for a week prior to going 

into an extended New York run. 

Close Four Days a Week 

HARTFORD—The State Theatre in Springdale 

closed on Mondays, Tue.sdays, Wednesdays 

and Thursdays. 

ALL ABOUT 'MEN' — Paul Henreid, 

center, producer, director and star of the 

Lippert picture "For Men Only" snapped 

at a press luncheon in Boston with Hy 

Fine, left, district manager for New England 

Theatres, and Irving Mendelson, 

newly appointed manager for Lippert 

Pictures in New England. "For Men 

Only" opened at the Paramount and 

Fenway theatres starting Thursday (31). 

Henreid spent two days in the Hub meeting 

critics, appearing on radio and TV 

programs and visiting newspapers. 

Barred at Theatre, Boys 

Turn in Alarm for Fire 

WORCESTER—Four teenage boys, 

banned 

from the Olympia, attempted to embarrass 

the theatre by turning in a false fire alarm. 

A telephone call was made to headquarters 

that there was a fire in the theatre, the 

oldest in the city. Because of its downtown 

location, a bell alarm was sounded and the 

city's biggest ladder trucks and pumpers 

rushed to the scene. There was no fire. 

Warren Ormond, assistant manager, said 

he had refused admittance to four boys 

who were troublesome, and they had vowed 

to get even. 

High Boston Figure 

To 'In My Dreams' 

BOSTON— "I'll See You in My Dreams" 

pulled down the best gro.ss of the week and 

held a second stanza. "Death of a Salesman" 

also was strong and held. "Quo Vadis" entered 

its fifth week at two theatres. 


Astor—Death of a Salesman (Col) 135 

B. aeon Hill—Marie DuPort (Bellfort), 80 

3rd wk... 

Boston Man in the Saddle (Col); Forbidden 

Women (Col) 120 

Exeter Street—Clouded Yellow (Col), 5lh wk 90 

Memorial—Elopement (20th-Fox), Chain ol 

Circumstance (Col), 2nd wk 88 

Metropolitan The Model and the Marriage Broker 

(20th-Fox); Chicago Calling (UA) 85 

Paramount and 

Dreams (WB); 

Fenway- I'll See You in My 

Woman in the Dork (Rep) 150 

Orpheum—Quo Vadis (MGM), 4lh wk...l20 

State and 

"Dreams' Grosses 110 Per Cent 

To Pace New Haven 

NEW HAVEN — Best downtown business 

was at the Roger Sherman, where "I'll See 

You in My Dreams" was dualed with "Unknown 

World." Other business was under 

average. 

College—lapanese War Bride (20th-Fox); Secret 

Flight (Two Cities) 80 

Loews Poli—Man in the Saddle (Col); The Family 

Secret (Col) 80 

Paramount— ril Never Forget You (20th-Fox); 

Unknown World (LP) 75 

Roger Sherman— I'll See You in My Dreams (WB); 

The Steel Fist (Mono) 110 

Parking Ticket a Blow 

After Long Eight Hours 

NEW LONDON, CONN.—Lester L. Stein 

parked his car outside the old Empire Theatre 

here recently, then entered the building 

to remove some equipment preparatory to 

conversion of the theatre into a supermarket. 

He found that he had locked himself in 

and he remained impri-soned for some eight 

hours. Finally released by the owner of the 

building. Stein emerged to find that the police 

objected to the eight-hour parking with a 

U.S. defense needs you opper drippings 

ticket perched on the windshield of his car. 

HARTFORD 

pamey TarantuI, partner with Morris Keppner 

in the Burnside, East Hartford, has 

. . . Good 

been elected secretary of the Hartford Ivy 

club, men's social organization 

patron response was reported on the initial 

Tue.sday Request day program at the 800- 

seat Crown by Manager Joe Giobbi. The 

downtown house is running features requested 

by patrons submitting lists to the theatre 

boxoffice. 

James Ashcroft. Columbia exploiteer, was 

in working on the world premiere of "The 

First Time," with George E. Landers, division 

manager, E. M. Loew's . . . Jack A. Sanson, 

city manager in Manchester for the Warner 

circuit, is home from a Florida vacation. 

Bob Howell, manager of the Regal, was relief 

manager while Jack was out of the city. 

Paul A. Pap, a.ssistant manager. Strand, 

shifted to Howell's duties during the vacation. 

Norm Levin.son, Loew's Poli assistant manager, 

promoted a display four floors above 

downtown Main street for "Quo Vadis." He 

tied up with the Main street gymnasium. 

Harry F. Shaw, division manager, Loew's 

Poli Theatres, and Lou Brown, advertising 

tivities . 

. 

. 

director, were conferring with Lou Cohen and 

F. R. Greenway on Loew's promotional ac- 

Jim McClelian has been elected 

. 

president 

. 

of a lATSE Local 439 in New 

London Broad Brook American 

Legion post will sponsor the seventh annual 

show at the Broad Brook Theatre on February 

7 Daly, son of M. J. Daly. 

Daly Theatre Corp., is now w'orking for Hartford 

Electric Light Co. 

Russell Hess of the Groton Theatre. Groton, 

has been named publicity chairman and 

advertising coordinator of the Groton Chamber 

of Commerce ... A May 1 completion 

date is now slated for the 700-car Bloomfield 

Drive-In being erected by Phil Maher 

and Peter LeRoy . Keppner, son of 

Morris Keppner of the Burnside, wa.s in the 

cast of a recent Weaver high school student 

musical revue. 

. . . Bill Hayes of the Norwalk 

Doug Amos, division manager for Lockwood 

& Gordon Theatres, wa-s to leave February 1 

for a vacation in Mexico . Rosen of 

Rosen's Film Delivery Service is on a vacation 

in Florida 

Drive-In is back in Connecticut, following a 

short vacation. 

BOXOFFICE : 

: February 2, 1952 NE 89

. . Two 

. . . Joseph 

. . Manager 

. . 

BOSTON 

Engel, publicist for 20th-Fox. for Loretta 

North, the Miss Kangaroo who arrived with 

a baby kangaroo on her national tour for 

"Kangaroo," which is set for a June release 

pill Koster, executive director of the Variety 

Callahan, son of E. X. Callahan, 

Club of New England, is enjoying a vacation 

in Miami with his wife and son for brother of Eddie jr., sales manager at Fox, has 

20th-Fox district manager, and an older 

two or three weeks. Koster worked hard on been transferred from the New Haven office 

arrangements for the big banquet following of United Artists to the Boston office to 

the dedication of the Jimmy building, and handling the western Massachusetts and 

he worked constantly for a year on supplying 

furnishings and equipment for the new Robinson, who was upped to sales manager 

Rhode Island areas. He is replacing Kenneth 

cancer research building, a monstrous task when Irving Mendelson resigned to join Lippert 

as branch manager. 

in itself . . . Other vacationers were the Louis 

Gordons of Lockwood & Gordon Enterprises, 

who went to Cuba, and the Leonard Goldbergs, 

Adams Theatre, Quincy, who spent a 

Fast on the heels of the "Kangaroo" campaign, 

in which Phil Engel, 20th-Fox publicist, 

week in Washington. 

introduced Loretta North of Australia, 

known as "Miss Kangaroo," to the Boston 

Corey Richmond has taken a lease on the press, he rushed into promotion of "Japanese 

Strand in Fitchburg from Sam Feldman and War Bride." He invited three Japanese war 

is operating it along with the Somerset in brides and their three New England GI husbands 

to attend a screening of the film at 

Somerset, on which he has a winter lease 

from Nathan Yamins . new bookers the Fox Little Theatre with local fUm critics 

have joined MGM, succeeding Phil Peinberg and army brass from the First service command. 

and Jerry McGowan, resigned. They are Jack 

Israelson and Gordon Bradley, the latter 

"Royal Journey," the 56-minute color film 

moving up from the shipping room. 

depicting Princess Elizabeth and her husband 

on their tour of Canada, is playing the 

Exeter Street Theatre with "The Browning 

Version" . Tom Dowd of the 

The Jewel room of the Hotel Bostonian is 

becoming a popular place for industryites, 

with Phil Oddo. host and manager, there to 

welcome Filmrow visitors . . . The funeral of 

Harrison Martin, U-I manager in Philadelphia, 

was held here. A native New Englander, 

the Martin services were attended by 

many friends from this sector who knew 

him when he was a salesman with Universal 

here. 

A press luncheon was arranged by Phil 

Beacon Hill Theatre has had the entire 

orchestra reseated . . . Henry Price, former 

manager of the Boulevard Theatre, Revere, 

has replaced Sam Seletsky, head buyer and 

booker at B&Q Associates. Seletsky resigned 

to join Smith Management Co. Price, who 

has been with Interstate 12 years, 11 of which 

were at the Boulevard, served four years as 

a chief petty officer in the navy. 

FALL RIVER 

ôupons admitting two adults for the price 

of one have been printed in the local 

newspapers by William Purcell's Embassy 

James W. MacNamara, Park 

Theatre . . . 

manager, was elected a vice-president of the 

South End Merchants Ass'n, in the area the 

theatre is located . . . James Knight, relief 

manager, is being congratulated on the birth 

of his third grandchild. Also Joseph Patota, 

Durfee maintenance man, on the birth of a 

granddaughter. 

The showing of "Mother Carey's Chickens" 

at Norman Zalkind's Strand was sponsored 

by the Fall River chapter of the American 

Ass'n of University Women. The endorsement 

was part of the organization's program 

of promoting better motion pictures for children 

. . . Janice Girard, Academy cashier, 

has joined the women's air force and was 

replaced by Mrs. Irene Pigia . . . Audience 

collections are being taken at all performances 

for the March of Dimes campaign . 

Richard R. Allard, son of Center Manager 

Raymond R. Allard, was married to Constance 

Etolbec in St. Anne's church. 

Seek 'Danny Wilson' 

HARTFORD—Jack Downey, radio station 

WONS, Hartford, is participating in a 

national disk jockey promotion contest, 

searching for a new male singer, to be 

named "Danny Wilson," given a Columbia 

Records contract and sent to Hollywood for 

the opening of "Meet Danny Wilson." 

GOODWILL AWARD AND BANKNIGHT 

will get the people out of their homes away from the 

radio and television 

And to Your Theatre 

There are over 100 theatres in the New England territory 

proving it every week. 

IT'S 

THE LEGAL WAY AND THE PROVEN WAY 

Write or call us and we will see you 

GOODWILL ADVERTISING COMPANY 

22 Church Street Liberty 2-9305 Boston, Mass. 


. . . RKO 

. . . The 

. . . Henry 

. . Mary 

. . Shipping 

. . Tony 

I 

. . Henry 

. . 

. . Harry 

. . 

. 

. . . When 

. . . Chick 

. . Marshall 

NEW HAVEN 

IJarry Feinsteln, Warner Theatres zone manager; 

Joe Minsky, booker, and James 

Totman, publicity chief, were in Boston for 

meetings with Joe Liss, district manager, on 

15-odd theatres in the area . Germaine, 

Paramount manager, attended the 

three-day Paramount branch managers meeting 

at the Plaza hotel in New York. 

No successor has yet been named for Dick 

Cohen, resigning Monogram office manager 

assistant booker Joe Mortali has 

resigned after six months to enter the aeronautics 

field at Windsor Locks. 

The 628-seat White Way, recently operating 

with the sheriff as keeper, is closed . . . 

Ralph Civitello, who operated under sublease 

from Dandy Enterprises, is reported ill . . . 

Report is that grading is being done for the 

West Haven AUingtown Drlve-In. 

Helen Norman, National Theatre Supply 

staff, has resigned . clerk Arnold 

Finkelstein of Paramount, now is in navy 

blues. Dan Simkowsky replaces him . . . Paul 

Tolis of the Crown Dairy, New Britain, now 

chalks up 85 theatre ice cream dispensing 

machine contracts in Connecticut and 150 in 

Massachusetts. 

Walt Silverman, Columbia manager, is father 

of a baby girl, Anne, born at New Haven 

hospital . . . Jessie Rappa, U-I inspector, 

will be married to George DeMaio of New 

Haven in June . Massella, Poli, 

Meriden manager, has built a home in Wallingford 

. . . Gladys Rocks, National Theatre 

Supply, celebrated a birthday . . . Athan 

Prakas, operator of the Rivoli, Bridgeport, 

had 150 persons at his open house on his 

birthday. 

Sam Weber of Rosen's returned with tall 

tales of a fishing trip off Key West . 

Nick Kounaris of Meriden and Newington 

will recuperate from his illness on a Tarpon 

Springs, Fla., vacation . . . The Harry Fishmans 

of the Fishman circuit will leave for 

their annual Miami vacation February 15 

mother of Ruth Bolton, Poli relief 

manager, died recently. 

. . . Lou 

Bob Bergin, assistant at the Poh. Worcester, 

reports the death of his mother 

Cohn, manager of the Poli, Hartford, visited 

in New York and Bridgeport for a few 

days . . . Exhibitors ar-e contributing copper 

drippings from carbons at the National 

Theatre Supply office for Variety activities. 

Carl Reardon is enthusiastic about "Bend 

of the River," opening at the Paramount in 

February . Worstell of the MGM 

staff will take a winter vacation in Miami 

Cohan of the Dixwell, whose outstanding 

job on kiddy bicycle giveaways had 

good boxoffice results, plans an early repeat 

of the giveaways. 

MAKES 

FASTER 

TRAILERS 

MAKES 

BETTER 

TRY US ANO iCtI 

CHICAGO 1327S. Waboth 


Lawrence Laskey Heads 

Israel Bond Campaign 

BOSTON — Lawrence Laskey, partner of 

Tom Griffing in the Griffing-Laskey 

Drive-In Construction 

Co., and with E. M. 

Loew in .several theatres 

in this area, has 

been appointed general 

chairman of the 

greater Boston committee 

for the bonds 

for the Israel government 

campaign, which 

seeks to sell one-half 

billion dollars in bonds 

for Israel. 

Laskey lives at sub- 

Lawrence Laskey urban Brookline and 

long has been active in Jewish religious and 

philanthropic activities. 

SPRINGFIELD 

'M'athan E. Goldstein, owner of the Arcade, 

has inaugurated a special price reduction 

for teenagers Mondays through Fridays until 

further notice. Boxoffice admission for those 

between 12 and 17 will be 35 cents, tax included 

. 

Smith, district manager 

for Western Massachusetts for 16 years, and 

associated with Samuel Goldstein, president, 

since 1921. has taken an indefinite leave of 

absence. Smith started as operator at the 

Broadway and filled other positions up to 

the time Western Massachusets organized in 

1935. A director and stockholder in the company. 

Smith says immediate plans call for 

a visit south, where he and Mrs. Smith have 

a son at Pensacola. 

"Quo Vadis," due at the Loew's Poli the 

30th, attained a press distinction here accorded 

no film since "Gone With the Wind." 

Playdate armouncement made on the front 

page of the Daily News, afternoon paper . 

Dick Stephens of Columbia's Boston office 

was in town for "The Clouded Yellow" . 

Heavy damage, which included breaking of 

four drain pipes, smashing all neon tubes 

on a large sign, tossing a brick through the 

screen, breaking of ventilating fan in projection 

room and attempts to enter the concession 

stand was reported by Arthur J. 

Stein, manager of Round Hill Drive-In. The 

outdoorer is owned by Rex Theatres, Cambridge 

Weekday matinees have been 

. . . eliminated at the Bing Theatre, a neighborhood 

hou.se. 

Start Second Season 

BOSTON—Harry's Snack Bar and MGM 

swept their four games as the Theatrical 

Bowling league started the second half of the 

season's play. Affiliated and Independents 

each won three and lost one, while Kenmore 

and RKO each won one and lost three. 

The Macaulay and New England Theatres 

teams lost all four. 

Set as Swimming Adviser 

Annette Kellerman, former swimming 

champion, has been set as technical adviser 

on the Esther Williams starrer, "The One- 

Piece Bathing Suit," a Metro film. 

drippings. 

NEW HAMPSHIRE 

n nnette Bienvenue, 36, a Nashua singer and 

accordion player, was fatally injured in 

an automobile accident in Dracut, Mass., 

while on her way to fill an engagement. Her 

car skidded on an icy stretch of road and 

Purchase of a lot 

crashed into a tree . . . 

of land adjoining city hall in Laconia from 

the Giles Amusement Corp., which formerly 

operated the Colonial and Gardens theatres 

in that city, has been approved by the Laconia 

city council. A price of $31,000 will be 

paid for the property, which has been leased 

tor parking purposes. The tract, which is 

large enough to accommodate 75 automobiles, 

will be used in conjunction with Laconla's 

overall plan for alleviation of the city's 

parking and traffic problems. 

"The Cabinet of Dr. Caligari" was shown 

recently by the Manchester Film society in 

the Currier Gallery of Art auditorium ... A 

three-day cooking school under sponsorship 

of the Manchester Union-Leader and the 

New Hampshire Sunday News was scheduled 

at the Palace Theatre this week. A number 

of Queen city business establishments cooperated. 

Fenton D. Schribner, well-known exhibitor, 

presented theatre tickets to participants in 

weekend tag days which netted nearly $1,000 

for the March of Dimes campaign in Na.shua. 

More than 90 boys and girls from the Gate 

city schools served as collectors in the drive 

"The Whistle at Eaton Falls" was 

shown at the Strand in Manchester, the 

management emphasized in newspaper advertisements 

that the Louis de Rochemont picture 

was fUmed in its entirety in the Portsmouth 

trea, where the noted producer resides 

Morris, member of a WBZ radio 

and television team in Boston and son of 

Ralph Morris, manager of the Colonial and 

Garden theatres in Laconia, participated in 

a stage show with the annual winter carnival 

in Newport. 

Two former "Miss New Hampshires," who 

appeared at a number of drive-ins after they 

won their titles, are now making good in different 

fields. Betty Laurie of Concord, who 

captured the beauty crown in 1950, is taking 

a course at the American Airlines training 

school for hostesses in Chicago, while Colleen 

Gallant, the 1951 winner, is a newly enrolled 

member of the basketball team at Laconia 

Business college . J. Rice, Manchester 

film distributor, has filed with Secretary 

of State Enoch D. Fuller in Concord 

as a candidate for delegate to the Republican 

national convention, favorable to the nomination 

of General Douglas MacArthur. 

f 

WILLIAM RISEMAN 

ASSOCIATES 

Theatre Specialists in 

Remodeling and 

Redecorating 

162 Newbury Street Bost 

BOXOFFICE 

:: February 2, 1952 91




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Odeon Head Is Chosen 

Strike Conciliator 

TORONTO^The Ontario department of 

labor has appointed Leonard W. Brockington. 

president of Odeon Theatres, as the arbitrator 

to settle the difference between 4,780 

street railway employes and the city transportation 

commission. 

The dispute has gone to arbitration following 

the 19-day strike of trolley and bus operators 

here, which was called off when the 

union agreed to a reference of the hourly 

wage rate and cost-of-living bonus to a 

board. 

The walkout played havoc with business in 

the downtown district, including the first 

run theatres, which have gradually returned 

to normal in spite of rough weather. 

Last August, Brockington arbitrated the 

nationwide dispute which tied up the steam 

railway systems for approximately a week. 

The Odeon president is a lawyer by profession. 

All Overhanging Signs 

Face Ban in Toronto 

TORONTO—Tlie continuing dispute over 

the removal of projecting signs on Yonge 

street may result in a move by the city to 

order the taking down of all projecting advertising 

displays in Toronto. This possibility 

became apparent when the Downtown Businessmen's 

Ass'n appeared before the civic 

works committee to ask for an indefinite delay 

in the enforcement the of Yonge street 

bylaw, effective January 1. The discussion 

led to the approval of a committee recommendation 

for a citywide ban on all overhanging 

signs. 

Civic Controller Saunders told the Yonge 

street deputation that the streets belong 

to the municipality and, thus, the city had 

the right to rule on signs which extended 

over the sidewalks. 

A number of theatres are affected by the 

bylaw which called for the taking down of 

Yonge street signs but all exhibitors will be 

involved if the order is extended to all parts 

of the city. Then, the possibility looms that 

other cities and towns would follow the Toronto 

example. 

Toronto Film Board Lists 

Film Exchange Employes 

TORONTO— Representatives of film exchange 

booking departments have been listed 

for craergsncy purposes by the Toronto Film 

Board as follows: Alliance Films—Sam Shapero, 

booker; Ralph Ludwig, shipper. 

Astral Films—Marty Bockner, booker; Win 

Brown, shipper. 

Columbia—Abe Fox, booker; Bob Innes, 

shipper. 

Empire-UniversaJ—Perry Labow, booker; 

Ernie Young, shipper. 

International Film Distributors—Harold 

Bell, booker; J. Bermack, shipper. 

MGM—Bob McBain, booker; Bill Travers, 

shipper. 

Paramount—Ambrose Theurer, booker; D. 

Fevreau. shipper. 

J. Arthur Rank—Dave Branston, booker; 

Frank Kowcenuk, shipper. 

RKO—James Hogan, booker; H. Lederman, 

shipper. 

20th Century-Fox—James Powis, booker; 

Frank Kirton, shipper. 

United Artists—Dick Knights, booker; Joseph 

Johnson, shipper. 

Warner Bros.—A. Maggiorotti, booker; J. 

Fletcher, shipper. 

Charles F. Mavety Dies 

In Automobile Accident 

TORONTO—Charles F. Mavety, 54, owner 

for many years of the Mavety Film Delivery 

Service and an exhibitor, was killed in an 

automobile accident near Kleinburg, a few 

miles from here. 

The crash occun-ed near the Circle M dude 

ranch, where many local film industry outings 

have been held. Mavety had gained 

prominence as a breeder of palomino horses, 

and he had won many awards at horse 

shows. 

Mavety served as an officer of Canadian 

Picture Pioneers. He is survived by his wife 

and a son. The funeral was held in Weston, 

where he owned a theatre. 

J. Harper Kent Opens 

Balhurst, N. B., Kent 

BATHURST, N. B.—The Kent, 400-seat 

theatre, was opened formally recently to a 

standout crowd. Town officials, including 

the mayor, participated in the events and 

entire proceeds were given to the Canadian 

Legion Poppy fund. 

The Kent is named after the owner, J. 

Harper Kent, whose family long has led the 

local mercantile field. The theatre is housed 

in a new three-story brick building in the 

center of town. There is a private lounge, 

named the Birch room, in the theatre for 

members of the Kent family. 

The new Kent is the second film theatre in 

this community of 6,000 persons. Peter Leger 

has been operating the 325-seat Opera House, 

also known as the Capitol, for about 40 years. 

At the Kent opening speakers were Kent, 

Mayor L. L. Frenette, Legion Post President 

J. Leo Hachey and Fred Fellows, first manager 

of the new hou.se. Following the opening 

ceremonies, the Kents were hosts for 

about 400 guests in the Birch room. In 

addition to the theatre, Kent also heads a 

local general store and a hotel. 

Survey 16mm Field 

TORONTO—The Ass'n of Motion Picture 

Producers and Laboratories of Canada, of 

which F. R. Crawley is president, has brought 

out a book called "A Survey of Sponsored 

16mm Film Distribution to General Audieces 

in Canada." The publication deals with 

recognized and established methods of distribution 

for commercially sponsored pictures. 

TV Company Reports Loss 

MONTREAL—A net loss of $87,097 was reported 

by Transvision-Television (Canada) 

for the year ended Sept. 30. 1951, compared 

with a deficit of $94,302 in the previous fiscal 

year. The loss, it is stated, relates to a large 

extent to products on which manufacture 

has been suspended or discontinued. Tlie 

deficit account totals $630,346. Net working 

capital of $36,122 compares with $43,232. 

New Governor-General 

Is Brother of Actor 

OTTAWA — The appointment of Chester 

Vincent Massey as Canada's next governorgeneral 

to succeed Viscount Alexander of 

Tunis is expected to stimulate much interest 

in the arts. Massey was tiie chairman 

of the royal commission on Canadian culture 

which brought in a bulky report containing 

many recommendations for the encouragement 

of arts and letters, some of which 

would be expensive. 

The new viceroy, first native Canadian to 

hold the office, is a brother of Raymond 

Massey, veteran screen and stage character 

actor, and is also chancellor of the University 

of Toronto, 

Vincent Massey is known to favor government 

control of radio broadcasting and television 

and the encouragement of the National 

Film Board. 

Monte Montana, rodeo rider and roper, will 

supervise the rodeo sequences in Warners' 

"The Will Rogers Story." 

.\T COMMUNION BREAKF.AST— ."More than 250 motion picture industry folk of 

the Catholic faith in Toronto attended mass and communion at St. Michaels 

cathedral there recently in a body, then assembled at the Royal York hotel for 

breakfast. The event is planned as an annual affair. J. J. Fitzfribbons, president of 

Famous Players Canadian, is shown at left at the head table. The Most Rev. Benjamin 

J. Webster, auxiliary bishop of Toronto, is seen in the center, and Horace 

McMahon, star in "Detective Story," at the rostrum. 


93

. . . Two 

. . Evelyn 

. . The 

VANCOUVER 

/^ranbiook Theatres will open the new 

Armond, 700-seater, late this month at 

Cranbrook in the Crows Nest Pass district of 

British Columbia. It will replace the old Star 

Theatre, the town's only house, opened 30 

years ago by the late A. C. Blain. Population 

of the town is 3,000. The company also operates 

the Orpheum in Kimberly, a mining town 

four miles from Cranbrook . . . Repayment 

of $20,000, amount of a 1946 civic bond issue 

for purchase of the old Rex Theatre at 

Salmon Arm in the interior, has been paid 

off, it was annomiced by the Salmon Arm 

Community Ass'n. This leaves a debt still 

outstanding of $18,000, borrowed to complete 

construction of the new Salmar Theatre, a 

350-seater. The theatre is managed by Kelly 

Hayter. 

• POSTERS • 

PUT PEP INTO SHOW BUSINESS 

Use Our Renfol Service 

THEATRE POSTER EXCHANGE 

CALGARY 

Phones: 

609A 8th Ave. W. Bus. 64919— Res. 22514 

. . . David Gillfillan, 

mount stenographer, also is on the sick list. 

Helen Miller, former Paramount ca.shier, is 

pinch-hitting for her 

JARO 16mm manager, is on his third month 

in a local lung hospital, with Dorothy Graham 

looking after the narrow gauge exchange 

. . . Fletcher Markle, MGM producer-director, 

is back in Vancouver to act the lead in the 

CBC's version of Joseph Conrad's "The Duel." 

Markle just completed "The Man With a 

Cloak," which is playing the International- 

Cinema. 

Heavy snow and low temperatures gave 

local theatres a poor week's business. Air 

transportation was having plenty of trouble, 

railroads crossing the Rockies were running 

. . . Morris 

hours late and many small town theatres were 

closed due to clogged roads 

Saifer, Calgary manager for 'Warner Bros., 

is hospitalized suffering from a heart attack 

and Bright's disease. 

Empire Theatres was granted a license to 

operate to show vaudeville plus films at the 

State Theatre, which was closed by police for 

Vancouver exhibitors report that children's 

patronage is good and holding up much better 

than that of adults. Theatremen said that 

showing an indecent stage show. Charlie Nelson 

told city council that vaudeville will go 

Saturday afternoon and other matinee patronage 

is showing gains over other years 

over with his patrons better than burlesque 

and in some cases is hitting a new high. 

members of the Dominion Theatre 

There is not a chance in the world to raise 

staff will marry soon. Fred Heard, projectionist, 

and Ruby Penman announced their 

prices "except for a very few exceptional pictures," 

theatremen said. They feel that scales 

engagement . Miotto of the Orpheum 

staff, has a new engagement ring. 

are too high now and that if anything film 

going .should be made less costly. 

Frank Vaughn, Canadian head of Monogram, 

was here on a semiannual visit from 

RKO bowling team was the winner in the 

first half of the Film Exchange Bowling 

Toronto . . . Jack Reid, JARO manager, is 

league . . . Bill Boyd, owner of the Kelowna on a sales trip in the interior . . . Marge 

Drive-In. was hospitalized for three weeks Chapman, RKO secretary, has resigned to 

with stomach trouble . . . Janet Tande, Para- become a housewife . Strand at Calgary 

was robbed of $1,500 when the safe was 

cracked in the manager's office . . . Astral 

Films has closed a deal for Canadian distribution 

of Souvaine Selective Pictures . . . 

Willard Adamson, Cardinal Films manager, 

said his firm will distribute Mutual Productions 

in Canada. Cardinal also distributes 

Lippert Pictures here. International Film 

Distributors handle the physical distribution. 

Bill Covert, second vice-president of the 

lATSE who died in Toronto, was well known 

in British Columbia ... No progress has been 

made to date on a new agreement with back 

and front film exchange employes and distributors, 

it is reported. They are asking a 

40 per cent increase. Film managers have 

offered a 5 per cent hike. Theatre employes 

also are asking for a hike in wages and better 

working conditions ... A Canadian magazine 

cracked down on Canadian censor 

boards in a three-page article. 

HANDY SUBSCRIPTION ORDER FORM

— 

. . Sympathy 

. . After 

Toronto Grosses Up 

As Strike Is Ended 

TORONTO—A number of holdovers dropped 

from sight when the 19-day streetcar strike 

was called off. the downtown theatres jumping 

to new attractions to meet the resumed 

flow of customers. Top grossers were "Distant 

Drums" at the Imperial, "Westward the 

Women" at Loew's and "Stai-lift" at Shea's. 

Bad weather still held back some of the 

crowd, however. 


Eglmlon—Roval Journey (Col); The Wooden Horse 

(London), 5th wk 85 

Fairlawn— Jesse Jcmes l20lh-Fox); Helurn oi Frank 

Tomes (20lh-Fox) 90 

Hyland—The Lavender Hill Mob (lARO), 12th wk ,, £5 

Imperial— Distant Drums (WB) 125 

Loew's—Westward the Women (MGM) 120 

Odeon—Ten Tall Men (Col) 115 

Shea's— Slarlitt IV.'H) 120 

Tivoli, Capitol— Ml Never Forget You (20lh-Fox); 

The Girl on the Bridge ,.:ij-h Fox) 105 

University Norlown Another Man's .1 10 

Poison (UA) 

Uptown-Callawav Went Thataway (MGM), 2nd 

wk 90 

Victoria—Bitter Rice (Italian) 110 

and Snow Hit 

Merits of Film Board 

Recounted in Speech 

MONTREAL—During the fiscal year 1950- 

51, the National Film Board produced 130 

films of one reel or more, Patrice Boudreau. 

Quebec provincial director of the board, told 

a luncheon meeting of civil service employes 

in the Queen's hotel as he reviewed its history, 

constitution and accomplishments. 

Boudreau said these films were turned out 

by an organization which in technique "need 

not envy any of the biggest cinema enterprises 

in the world." The proof, he said, was 

in the numerous prizes taken by National 

Film Board productions in exhibitions at 

Hollywood. New York, Chicago and many 

countries in Europe. 

Boudreau denied that Canada's government 

film board tended to be a monopoly. "On 

the contrary, one may almost say that without 

the National Film Board there would be 

no private film industry in Canada," he said. 

For one thing, the film board's unique distribution 

system provided an outlet for privately 

produced films. Many of the skilled 

workers in private industry were trained in 

National Rim Board work. 

Boudreau urged French Canada to take a 

more active interest in the film board. "It 

is not by shutting ourselves up in an ivory 

tower and refusing to see what goes on around 

us that we shall ward off any dangers that 

may exist," he said. "We will not succeed 

by barricading ourselves behind the Ontario 

frontier. 

TORONTO 

XJ C. D. Main, owner of the Simcoe at Sutton, 

organized benefit shows on Wednesday 

and Thursday nights at $1 a ticket for 

Maurice de Cheveigne, a recent immigrant 

whose barn was destroyed by fire six months 

after it had been purchased. The farmer had 

been decorated for underground work during 

the last war. 

Marc Hirsch, manager of the FPC Eglinton 

here, has started booking special productions 

for discriminating audiences . 12 

weeks of "The Lavender Hill Mob," Manager 

Vic Nowe of the Hyland opened UA's "The 

First Legion" ... A. Kent Craig, supervisor 

for United Amusement Theatres, Hamilton, 

came out with a vigorous defense of candy 

sales in theatres in answer to complaints, 

pointing out that the candy bars provided 

revenue which helped the theatre to keep 

down the price of admission so that films 

were still the best entertainment buy anywhere. 

Extreme Cold, Ice 

The L€sters, operating the arty Studio, 

Vancouver First Runs 

held "I Live as I Please" for a second week 

VANCOUVER—Cold weather, ice and snow while the Ulsters held "Without Pity" for a 

cut theatre attendance in 'Vancouver. Ti-affic third week at the Astor. Manager Flo Simmons 

was tied up and night business was way 

continued "The River" for a fifth 

off. "An American in Paris," in its second week at the Towne Cinema at $1 top. Allen's 

week at the Capitol, was the only picture to Hollywood featured the Canadian premiere of 

show any strength. 

"She Shall Have Murder." 

Capitol An American in Paris (MGM), 2nd 

wk 

Good Tony Ranicar, publicity director for Warner 

Bros. Pictures of Canada, has had a 

Cinema—The Man With a Cloak (MGM), The 

Barkleys ol Broadway (MGM), reissue Fair 

- Make 

major operation . to Jack 

Dominior The Blue Veil (RKO); Let's 

Average 

(Para) Fair 

(U-1); 

It Legal ,:;'th-Fc >:,' 2nd d t wk 

Orpheum-Callaway Went Thataway 

Paradise—Dakota Ride 'Em Cowboy 

Clarke, 

father 

popular 

John died 

manager 

at his Toronto 

at Loew's, 

home 

whose 

in his 

(U-I), reissues Good 85th year. The deceased had been identified 

Plaza—Cave of Outlaws (U-I); The Wicked 

City (Rep) Average with the leather industry for years . . . The 

Strand— I'll Never Forget You (20th-Fox) Fair 

FPC Capitol at Brantford had a fashion 

Studio—Fantasia (RKO), reissue Fair 

Vogue— Ivory Hunter (JARO), 3rd wk Fair show on the stage for the engagement of 

"TVo Tickets to Broadway," with a giveaway 

of a man's or lady's suit to a lucky 

patron. 

High-Hat Showings 

Spread in Ontario 

TORONTO—The new policy of "highhat" 

film performances has gone into effect 

at a number of theatres in Ontario 

communities, with special attractions being 

booked for one night weekly, all seats 

reserved and tickets on sale for one week 

in advance. 

The plan was drawn up for the purpose 

of playing pictures which are not usually 

booked for regular engag-ements, particularly 

in the centers outside the big 

cities. Called "Curtain at 8:30," the policy 

was organized by the International 

Cinema Guild of Canada, of which Mrs. 

Yvonne Taylor of Toronto is the prime 

mover. 

Typical of the new idea in film entertainment 

were the first performances of 

"The Happiest Days of Your Life." a 

British off-beat comedy, at the Esquire, a 

20th Century Theatres' unit at Brantford, 

and the Famous Players' Grand at 

Kingston, where the admi.ssion price was 

75 cents, including tax. 

The art policy of a number of cinemas 

in Toronto. Hamilton, London and Ottawa 

will not be affected. 

Joliette, Que., Fire 

Destroys Theatre 

MONTREAL — Ti'agedy was narrowly 

averted on the night of January 20, when 

750 patrons filed safely from the Passe-Tempj 

Theatre at Joliette, Que., which became a 

roaring inferno. Flames, fanned by a high 

wind, destroyed the theatre, a private home 

and an adjoining jewelry store. No one was 

injured. Damage is estimated at $40,000. 

Firemen said the blaze broke out in the 

ba.sement of the theatre as the last show of 

the night was starting. At the first sign of 

smoke, ushers and manager asked the patrons 

to leave quietly and kept them moving 

smoothly from the building. 

As the officials quit the structure there 

was a muffled explosion and the entire building 

burst into flames. Before the firemen 

could check them they spread to the private 

home and the jewelry store. The firefighters 

used the solid cement building of the Joliette 

Journal as a fire-break and poured tons of 

water from its roof. A wide lane on the other 

side of the Passe-Temps Theatre prevented 

spreading in the other direction. 

The scene of the fire is in the heart of 

Joliette in the foothills of the Laurentians, 

45 miles northeast of Montreal. It Ls the hub 

of the largest tobacco growing area in Quebec. 

Police Chief Lapierre called in help from 

neighboring communities and flames were 

brought under control by 11 p. m. 

Heavy Snowfalls Hamper 

Operations in Kamsack 

KAMSACK, SASK.—Bill Welykowala, operator 

of the Elite and Capitol in this community 

located in the midst of the snowcovered 

farm fields of Saskatchewan, this 

week aired his views on theatre business. 

"In my situation, exhibition is as much 

a gamble as playing the stock market," he 

said. "Highways are not too plentiful in 

this part of the country and out of nowhere 

a snowstorm can come along, clog the roads 

and ruin the best booking of the year. The 

best picture cannot fill my two houses if there 

are six-foot snowdrifts on the highways. 

"The public is gradually learning more and 

more about films, and it certainly differentiates 

between a good and bad picture. My 

boxoffice receipts prove that point. I will 

say one thing for Hollywood, the pictures are 

becoming better every day and my patrons 

are going for more adult fare all the time. 

Pictures that wouldn't have made a nickel 

three years ago surprise me by doing very 

well and my patrons thank me for bringing 

these pictures to Kamsack when they are 

leaving the theatre and wish me goodnight 

in the lobby. 

"Last, but not least, I would like to see 

every film salesman in the business be very 

honest with the exhibitor and tell him the 

truth about the potentialities of every picture. 

We know every picture cannot win the 

Academy award, but if we know that a picture 

is weak, we will treat it accordingly, and 

not take the occasional licking on a dud 

because the salesman said it is the most sensational 

picture ever to come out of his 

film vaults. 

"The branch managers in Winnipeg have 

been very fair with me and have several 

times tipped me off to the weak ones so 

I could book better and salvage the play- 

BOXOFFICE February 2, 1952 95 

dat«."

. . Trans-Canada 

. . Jack 

. . Gordon 

. . Barney 

. . The 

RTMcfPli 

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THEATRE RED KEY SECTION {No». 24, 1951). 

MONTREAL 

Chut-ins in Montreal are enjoying motion 

pictures through the philanthropy of the 

Dalse Welfare club, which receives names over 

the telephone and immediately arranges film 

entertainment which some of the shut-ins 

have not enjoyed for many years since becoming 

invalided . . . Associated Screen News 

is one of three Canadian firms authorized to 

display the royal arms. ASN was appointed 

warrant holder to the Duke of Windsor when 

he was Prince of Wales. 

A French film, "L'Evangile de la Pierre" 

(The Gospel of the Stone), showing ecclesiastical 

stone sculpture, was shown at the 

Museum of Fine Arts . Airlines 

provided a film program for the Young 

Mark 

Mens Chambre de Commerce . 

Stevens, Westmount, Que., boy 

. . 

who made 

good in films, is on a visit to his home 

The picture story of the ill-fated 

here . . . 

Flying Enterprise was shown at the Avenue, 

along with the British film, "The Lavender 

Hiil Mob" and Walt Disney's Technicolor 

"Nature's Half Acre." 

The Sovereign Film Distributors office was 

victimized by thieves who took a metal cash 

box containing $350, checks amounting to 

$1,000, three $100 bonds and a number of unemployment 

insurance books . . . Montreal, 

which recently closed its sole burlesque house, 

has been followed in that respect by 'Vancouver 

where strip teasers and the operators 

of the show were fined . . . Advertisements 

of the Jane Russell picture, "His Kind of 

Woman," which appeared in two Ottawa 

newspapers and showed too clearly the ample 

curves of the actress, brought protests, and 

as a result Miss Russell's low-cut dress was 

topped in the picture with dubbed-in lace. 

An Israeli film, "Tuft of Grass," highlighted 

the open forum of the Pioneer 

Women's Organization . Roher, president 

of Peerless Films, returned from Toronto, 

then went to New York on business, 

accompanied by Mrs. Roher . . . Eloi Cormier, 

salesman for Peerless Films, spent ten days 

on business in Beauce county, and Jo 

Oupcher, United Artists salesman, returned 

from a silimar trip to Ottawa. Both salesmen 

report good business. 

Mrs. Shirley Toft Walklate, cashier at Paramount, 

is spending a holiday in the Laurentians 

. . . Exhibitors in town included Emile 

Forest of the Rio. Marieville, and Jean Lavoie 

of the Rex, St. Michel des Sainte . . . Practical 

atomic defense for industrial plants was 

illustrated in a film .shown to the Montreal 

Board of Trade and kindred organizations. 

Tenl 28 Will Honor 

Village Graduates 

TORONTO—A dinner meeting of Variety 

Tent 28 Tuesday night (29) was featured by 

the induction of new officers and crews. A 

preliminary financial report on the result of 

the recent benefit performance at the Imperial 

was presented, the attractions of this 

show being "The Greatest Show on Earth" 

and the personal appearance of Betty Hutton. 

Announcement was made that this year's 

graduates of the Variety Village vocational 

school for crippled boys will be guests at a 

club dinner toward the end of February. 

William A. Summerville, chairman of the 

membership committee, reported nine more 

applicants for membership in the tent. 

The following were inducted for 1952: R. W. 

Bolstad, chief barker; W. A. Summerville and 

Ernest Rawley, assistant chief barkers; Dan 

Krendel, doughguy; C. Appel, property master; 

Jack Arthur, Douglas V. Rosen, Ralph 

Dale, Gordon Lightstone, Lome Greene and 

Herbert Allen, canvasmen. 

The past cliief barkers are J. J. Fitzgibbons, 

Morris Stein and John J. Chisholm. 

OTT AW A 

Princess Elizabeth and the whole royal family 

viewed at Sandringham the National Film 

Board's great color record of the recent tour 

of the Princess and her husband, the Duke 

of Edinbui'gh. A letter received by the Canadian 

State department thanking the government 

for a copy of the film, said the picture jUTanager T. R. Tubman of the FPC Capitol, 

was viewed by King George, Queen Elizabeth, largest theatre in this capital city, is 

Queen Mary, Princess Elizabeth and Prince booming the engagement of "Quo Vadis" after 

Philip, and all thought it "extremely good getting three weeks out of "An American in 

and extremely well put together." The 

The Canadian embassy at Rome 

Paris" . . . 

Princess herself was deeply interested and has sent word that the National Film Board 

conveyed her gratitude for the gift. Other picture, "Milk-Made," has won a first prize 

members of the royal family expressed appreciation 

in the competitions of the fourth international 

of "the care, skill and inspiration exhibition at Brecia, Italy. The film was 

which went into the making of the film." given its initial screening in the Towne 

Cinema at Toronto. 

Al Iscove, Canadian Paramount, called on 

exhibitors in Ottawa and the towns In the 

Ottawa valley . Simmons, manager 

of the Imperial, has been transferred to 

Toronto by 20th Century Theatres and Jack 

Marion was shifted here from Toronto . . . 

Murray Hall has been re-elected secretary of 

the projectionists Local 257, of which Jun 

McGuire has been president for a long time. 

Hall is also well known locally as a philatelist. 

Manager Ernie Warren of the Elgin tied 

in with the Citizen for the staging of a 

slogan contest in which he provided 15 double 

passes as prizes. The competition, which 

drew the proverbial ton of replies, was featured 

on two pages of the newspaper for two 

successive weeks . Biltmore at Kingston, 

managed by Manager Ford, presented 

what he called "the screen's first bride and 

groom show," featuring two pictures having 

marriage themes. One was "Teresa" and the 

other was "Here Comes the Groom." 

Crawley Films, which has an extensive studio 

here, has built up a casting bureau of 

its own, listing over 500 persons who have 

been screen-tested. In addition to players 

from the Canadian Repertory Theatre and 

the Ottawa Drama league, many of the actors 

and actresses have come from the Screen 

Actors Guild and agencies in New York, reports 

Graeme Eraser, assistant general manager 

. White, former drive-in 

manager here, has gone to Vancouver. 


SECTION 

ituring 

FEBRUARY 2, 1952 Construction - Equipment - Maintenance

'Y\ry^\rh-^^\r\rvr\r\/\nj\j\/\/\j'~\j\j~u'^'v 

Add this MONEY-MAKING feature to your 

O 

When vou install your choice of vending equipment 

to sell Coca-Cola, you convert a few square feet into 

a nice round profit. 

Your patrons enjoy good entertainment. 

They also enjoy Ihe pause l/iat refreshes 

with ice-cold Coca-Cola. So, 

you can offer a double 

feature that means e.xtra profit for you. Best of all, 

no additional overhead is required. For the moneymaking 

details, write: The Coca-Cola Company, 

P. O. Box 1754, Atlanta, Georgia.

1 ADLER 

WHY KEEP YOUR PROGRAMS A SECRET? 

S_J>*»ive.| 

I* 

Z»KATne 

The magic chanoe from the 

old. lifeless front of the 

Athens Theatre. OeLand. Fla.. 

and brilliant 

to the new 

marquee with Adier 17" and 

10" "Third Dimension" Plastic 

Letters held on AdIer 

•Remova-Panel" Frames. 

SUNSET DRIVE^m THEATRE 

ACTION IN COLOR 

fRETURN OF THE FRONTIERSMEN 

*5IL 

Fuii-Lar Drive-ln Thfalre. Tamoa, 

Fla.. Aitlcr showing 17" and 10" 

Third Dimension" Plastic Letters 

used interchanoeably on AdIer Stainless 

Steel Glass-in-Frame Units. 

Sunset Dt-i,e-ln Theatre. Factoria, 

Wash., an AdIer 'SECTIONAD" Display 

20 ft. long by 4 lines high, 

lighted with gooseneck reflectors. 

AdIer 12" "Third Dimension" Cast 

Aluminum Letters shown. Note inexpensive 

wood supports. 

IF YOUR DRIVE-IN THEATRE DOES NOT HAVE MODERN, 

BRILLIANT 

CHANGEABLE ATTRACTION OR APPROACH 

BOARDS, OR IS USING OLD STYLE, DULL DISPLAYS, YOU 

CAN MAKE THE THEATRE SPARKLE-AND YOUR PROFITS, TOO 

With 

ADLER 

CHANGEABLE LETTER 

EQUIPMENT 

You certainly cannot expect to build increasing patronage 

without the most effective means of telling the 

public about your attractions. Adler Changeable Letter 

Equipment is just that—modern, colorful, commanding 

program display. 

Drive-In signs of any height, length or shape, for any 

location, can be dominantly powered with Adler Equipment. 

Adler "Third Dimension" Plastic and Cast Aluminum 

Letters are available in many sizes—larger ones 

for easy reading in traffic or for signs set back off the 

road or at a height. 

ADLER LOW-COST 'SECTIONAD" brings attractive 

changeable display to any Drive-In theatre of any size. 

It comes ready to use, in Porcelain Enamel Steel, to 

hold various sizes of Adler Letters interchangeably. 

REMODELING existing signs is simple and magically 

effective. Divider bars in the signs can be easily removed, 

providing modern large openings to hold Adler 

stainless steel, multi-decker Glass-in-Frame Units to 

display one or more sizes of Adler "Third Dimension" 

Plastic or Cast Aluminum Letters interchangeably. 

MAIL COUPON NOW FOR FREE CATALOG. 

t 

17" "LOK-LIP" PLASTIC SAFETY LETTERS | 

"THIRD DIMENSION" CAST ALUMINUM LET- 

TERS • EXCLUSIVE PATENTED "REMOVA- 

PANEL" FRAMES • REGULAR TYPE GLASS-IN- 

FRAME UNITS • LOW COST "SECTIONAD" 

CHANGEABLE DISPLAYS. 

y 

IT'S 

FREE-MAIL COUPON TODAY! 

SILHOUtllL LETTER

Both optical assemblies and power supplies are combined in a 

handsome, compact, light-weight cabinet which can be located 

at the rear of the auditorium or front of the balcony. It is 

unnecessary to relocate any booth equipment to accommodate 

the small control panel and combination tuner and monitor. 

Lower, safer voltage limitation (30,000 volts) and highly efficient 

optical assembly permit the use of a longer-life tube 

which costs only one-tenth as much. Operating costs are no 

more than for your regular projectors. Installation costs VS 

to VS that of other systems. 

EASILY OPERATED BY YOUR 

PROJECTIONIST 

No other technicians required, as with intermediate-type 

systems. 

FULLY GUARANTEED FOR ONE YEAR 

Installation supervision and regular 

INSPECTION AND SERVICE 

by ALTEC SERVICE CORPORATION 

and any necessary replacement parts, cost-free for one year. 

The MODERN THEATRE SECTION

1^^ 

"Jewel-Box Setting 

for First-Run Pictures" 

Designed and decorated by Alfons Bach, the new Ridgeway 

Theatre in Stamford, Conn, is rightly featured as a 

"Jewel-Box Setting for First-Run Pictures." Inside and 

out, this newest addition to the Ridgeway Center community 

development reflects today's trend toward true luxury at 

popular prices. 

Heywood-Wakefield Comfort 

Pays off at RIDGEWAY 

Hcywood-Wakefield TC 706 ''Air/lu Roc/.iiif^ Chair Loges" bring true, 

easy chair comfort to the premium-priced lege section. In addition to 

luxurious steel coil springs in seat and back, the exclusive spring-base 

action assures complete relaxation. 

The Ridgeway is seated throughout with Heywood-Wakefield chairs. 

"Encore" model TC 701 brings Orchestra patrons the added comfort of 

padded arms and steel coil springs of exclusive Heywood-Wakefield design 

for both seats and backs. Note the interesting but unobtrusive wall 

treatment, and how staggered seating assures unobstructed sight lines. 

The experience of Nathan V. Steinberg, 

Veteran New York Exhibitor, proves 

once again that the extra comfort of 

heywood-Wakefield seating is a sound 

investment on every count. For the patrons' 

opening night enthusiasm has 

carried over in the form of continued, 

steady attendance— with the "Rocking 

Chair Loge" section filling consistently 

at 150 premium over the orchestra admission. 

Find out for yourself how much the 

extra comfort of Heywood-Wakefield 

seating can do to help today's fine pictures 

build box-office profits. Get in touch 

with your nearest Heywood-Wakefield 

representative — or if you haven't received 

your copy, write to Menominee 

for the new catalogue showing the complete 

line of Heywood-Wakefield seating 

in full color. 

HEYWOOD- 

WAKEFIELD 

Theatre Seating Division 

MENOMINEE, MICHIGAN 

SALES OFFICES IN BALTIMORE. 

BOSTON, CHICAGO AND NEW YORK 

BOXOFEICE February 2, 1952

amir 

IbBUbr 

BBTBi B(8( OFRCB! 

• Outside the theatre, light merely helps to get your patrons 

in. Inside, however, light on your screen is literally the whole 

show. It alone must fulfill the expectancy of gripping scenes . . . 

startling close-ups. . .of color gloriously revealed in costume and 

setting - all the elements of PERFECT ILLUSION. 

If yours is one of the large percentage of inadequately lighted 

indoor theatre screens, ask yourself: Are my lamps aligned and 

in proper trim? Electrical equipment in good working order? 

Screen reflectivity within the limits of recommended practice? 

Remember, "National" projector carbon lighting costs less — 

and means more — than any other exhibitor expense. Don't wait 

for the box office to remind you that something is wrong. 

"National" Projector Carbon Distributors and our Lighting 

Specialists are always available to make specific recommendations 

for improving the light on your screen. 

BUY National PROJECTOR CARBONS... for Or/Âfer screens 

The term "National" is a registered trade-mark of 

L'nion Carbide and Carbon Corporation 

NATIONAL CARBON COMPANY 

A Division of Union Carbide and Carbon Corporation 

30 East 42nd Street, New York J 7. N. Y. 

...ior bigger box office 

District Sales Offices: Atlanta. Chicago, Dallas, Kansas Gty, New York, Pittsburgh, San Fraocisco 

IN CANADA: Natioaal Carbon Limited. Montreal. Toronto, Winnipeg 

oThe MODERN THEATRE SECTION

m 

FEBRUARY 2, 1952 

o n t n t 

Modern, At Its Best—The Ontario 8 

A Natural Amphitheatre Is Site of This Drive-In Go/7 Lipman 10 

Maximum Service to the Patrons and Good Theatre 

Maintenance Are Essential to Drive-Ins 12 

Kiddyland Is a Boxoffice Stimulant 14 

A Five-Year Plan for Landscaping a Drive-ln Harry Hart 16 

Louisville's Twin Drive-ln Theatre Plans Play Area 20 

A Manual of Drive-ln Design and Operation, 

Part XVII George M. Petersen 22 

A Walk-In Theatre Designed in True Western Style 23 

Two Cones a Feature of New In-Car Speaker Said to Be 

Fully Weatherproofed 26 

A New Building Code for Drive-ins in Wisconsin 

May Set Precedent 28 

Average Drive-in's Concession Gross Is Nearly Fifty Per Cent 

of the Ticket Dollar Nevin I. Gage 30 

Combination of a Drive-ln Theatre and Restaurant 

Is Proved Successful 39 

A Manual of Preventive Maintenance, Part IX L. E. Pope 48 

Know Your Sound Equipment Wesley Trout 52 

Expert TV Service Is an Essential to Maximum 

Exhibitor Benefits W. L. Jones 56 

DEPARTMENTS 

Refreshment Service 30 New Equipment and 

Projection and Sound 52 Developments 61 

Readers' Service Bureau 59 Literature 65 

Advertising Index 60 About People and Product 66 

ON THE COVER 

One effective way of making patrojis glad to return to the 

drive-in theatre is to create a hospitable atmosphere through 

patron comforts, pleasant surroundings and modern, well kept 

concession buildiiigs and other structures. This attractive boxoffice 

greets patrons of the Oleander Drive-In Theatre at Galveston. 

Tex. 

DEING a good host, and providing 

comfortable, attractive surroundings for 

patrons is just as vital to the success of 

a drive-in exhibitor as it is to the indoor 

theatreman. 

First of all, of course, there must be 

good product on the screen but service 

to patrons, landscaping and careful 

maintenance of the outdoor theatre are 

requisites to building patron goodwill 

and continued attendance. 

With the average drive-in theatre 

taking in 45 cents at the concession 

for each ticket dollar, as revealed by 

the survey of refreshment sales in outdoor 

theatres, it behooves drive-in managements 

to continue to expand and 

promote this lucrative phase of the business. 

The survey. Part 1 of which appears 

in this issue, has produced many 

other interesting and helpful figures of 

value to both outdoor and indoor exhibitors. 

The successful relationship of the 

drive-in theatre and a kiddyland is 

being proved throughout the country, 

as each operation benefits the other. 

Drive-in exhibitors who do not have this 

added attraction would do well to investigate 

its remunerative possibilities. 

It is the view of many outdoor exhibitors 

that 1952 will bring an increase 

in drive-in business. However, while 

the outlook is bright for drive-in theatres, 

and TV is certain to lose some of 

its attraction to the lure of theatre entertainment 

under the stars, there is always 

the need for consistent promotion. 

The installment of the Manual of 

Drive-ln Design and Operation, appearing 

in this issue, is a thorough 

study of the advertising and exploitation 

of outdoor theatres and is of vital 

interest to drive-in exhibitors 

I. L. THATCHER. Managing Editor HERBERT ROUSH, Sales Manager 

The MODERN THEATRE Seiticm oi BOXOFFICE is -.nciudsa m the !:rst :ssue o! e^c.T aontn. 

Editorial or aeneral business corresccndence should be addressed to Associated Publicahons. 

825 Van Brunt Blvi.. Kansas Ciiv l' Mc. :Lasterr. Represeniativs: A. J. Stocicer, 9 RcokofoUer 

Plaza. Now York 20, N. Y.; Centra! Recresentatiyes: iwing Hutchison and E. E. Yecic, 35 

East Wacker Drive, Chicago 1, Hi.: Western nepresentative: 5ob Wettstem, 672 South 

Laiayette Park Place, Los Angeles 5, Ca!i:.

in 

This beautiful, modern theatre was opened recently in Washington, D. C. 

The imposing iacade is composed of Vermont granite, plate glass and terra 

cotta. The dual boxoffice also is of Vermont granite and plate glass, 

stainless steel marquee has a cream porcelain soffit. 

MODERN, AT ITS 

BEST-THE ONTARIO 

New Showcase Is Characterized by the Excellence 

Of Architectural Design and Interior Decor 

M

five free-shape coves which supply light 

from cold cathode tubing. A Square drink 

machine and a candy machine are located 

in this area. 

Features of the auditorium are a cry 

room and a party room at the upper rear. 

Each has 45 seats and is enclosed behind 

soundproof Thermopane glass. There are 

separate sound and heat controls for these 

rooms, which are decorated in two shades 

of green. 

FIGURED 

DAMASK WALLS 

The 80xll5-foot auditorium has walls 

of green and gold figured damask. Fluted 

design and covered with mahogany Marlite. 

Rear wall niches are of copper tinted 

Plex-Glass and pilasters are of marble. The 

ceiling of light green acoustical plaster has 

plaster trims the dado of green leatherette. 

The ceiling of yellow vermiculite plaster 

has two drops in different shades of green. 

American Retractor seats have a gray and 

red standard with red mohair back and 

green leatherette cushion. Gold hammered 

satin forms the screen curtain, and legs 

and borders are green. Plaster arches on 

either side of the screen area are gold 

colored, with ivory and pink scroll decorations. 

Cold cathode lighting is used behind 

these arches and behind straight baffles. 

Modern furniture, indirect lighting and 

mural decorations are features of the 

lounge. The foyer carpet is repeated here. 

Restrooms are fitted with off-floor fix- 

. a 

Green and gold Itgurcd damask covers the walls of the auditorium above a dado of green leatherette, 

and the ceiling /s yellow plaster. The gold hammered satin screen curtain has legs and borders of 

green, and the plaster arches on either side are gold colored, with ivory and pink scroll decorations. 

tario, which takes its name from Ontario 

road, adjoining it, has been wired for General 

Precision Laboratories television. 

The Ontario is located on a ground area 

of 16,000 square feet, and the $600,000 figure 

includes the cost of the land, construction, 

equipment and furnishings. The theatre 

was designed by John J. Zink. All 

booth and sound equipment was supplied 

five other theatres in Washington, D. C, 

and one in Silver Spring, Md. 

Fred 

Kogod, 

one of the 

owners, 

sells 

the first ticket 

to Commissioner 

f. 

Joseph 

Donahue. 

This view of the rear 

of the auditorium 

shows the cry room 

and the party room 

which are enclosed 

behind soundproof 

Thermopane glass. 

tures. The men's is tiled in yellow and the for the changeable copy signs. 

ladies' has plastic wallpaper with a silver The K-B Amusement Co., of which Kogod 

and Burka are owners and Frank 

flower motif and a rose Formica vanity. 

The projection room is plastered in two Boucher is general manager, also operates 

shades of green and is w-ell laid out and five other theatres in 'Washington, D. C. 

fitted with modern equipment. The On- and one in Silver Spring, Md. 

CREDITS 

Air Conditioning: York 

Architect: John J. Zink 

Carpet: Philadelphia Carpet Co. 

Ch.angeable Copy Letters: Bevelite 

Coin Changer: Johnson Farebox 

Drink Vender: Square 

Ice Cream Freezer: Norge 

Motor Generator: Hertner 

Plumbing: American-Standard Sanitary 

Popcorn 'Warmer : Pronto 

Projection and Sound: Simplex X-L 

Rewinds: Neumade 

Seating: American Seating Co. 

Ticket Machines: Automaticket 

The black carpet with the four-foot rose design is one of the attractive 

features of the Ontario's lounge, as well as the distinctive 

mural. Modern furniture is in keeping with the theatre's design. 

Marble pilasters and rear wall niches of copper-tinted Flex-Glass are features of 

the foyer. The standee rail is covered with mahogany Marlite. Drink and candy 

machines are located in this area. 

BOXOFFICE February 2, 1952

DRIVE-IN 

THEATRES 

The Terrace Drive-ln Theatre in Son Francisco 

nestles along the slope of one of the city's famous 

hills. Wheel drops are used to drop one 

of in side the cars level position, since one end 

of the ramps is level and the other end up a 

grade of 15 per cent. At the right is the entrance 

to the Terrace, decorated with pennants 

(which also encircle the field). The attraction 

board is a rectangular on high posts, and above 

that a metal band extends into the air and curves 

around to form a suggestive arrow pointing to 

the theatre ramp area. 

X 

A Natural Amphitheatre Is 

Site of This Drive-ln 

by 

GAIL LIPMAN 

I HE SLOPE OF ONE OF San Fi'ancisco's 

famous hills provided a natural amphitheatre 

in which the Robert L. Lippert circuit 

located its recently opened 600-car 

Terrace Drive-In Theatre. 

Flat land of sufficient area is almost impossible 

to secure in that hilly city, but 

skillful use of the existing terrain has created 

one of the most unusual theatres in 

the world. One end of the ramps is level 

and the other end is up about 15 per cent. 

Wheel drops are used which drop one side 

of the car to level position. These drops 

are automatic and lock the car in place, 

so the only way the car can move is to 

put it in gear and start the motor. 

The screen tower is built on a natural 

mound already ten feet above the ground. 

Three upright steel columns, 60 feet high, 

support the perpendicular screen which is 

framed with wood. The screen surface is 

plaster. 

The western side of the last row of ramps 

is 60 feet above the entrance, and when it 

was found that lights from the boulevard 

interfered with the view of patrons in cars 

in that area, the Llpperts set out seven 

Skillful Use of a San Francisco Hillside Has Produced 

One of the World's Most Unusual Theatres 

Irish yews to break the glare of lights. The 

yews, which cost about $1,000 each, are a 

member of the evergreen family, produce 

a heavy growth, and obviously create a 

more attractive shield than a high fence. 

The Terrace is unique, in that it is the 

only outdoor theatre within the city limits, 

where it is situated on two major traffic 

arteries. Fifteen-foot pennants which ring 

the field contribute to the carnival atmosphere 

of the theatre which has been 

marked by the appearance of Fearless 

Pagan the lion, monkeys, clowns, ponies 

and fireworks. 

All structures on the situation were designed 

to conform to the contour of the 

site, and the most intriguing is the concession 

building. Like a gaily decorated skilodge, 

it nestles beneath the side of the 

rising slope, looking almost a part of the 

hill 

itself. 

The concession building contains the projection 

room, restrooms, storage areas, attendants' 

dressing rooms and the manager's 

office. The projection room is set 

at a height in keeping with the terrain to 

throw the picture dead center on the 

screen. Motiograph equipment and in-car 

speakers are used. 

The front part of the concession area is 

entirely glass so patrons can view the 

screen while making purchases. Lighting is 

by cold cathode strips concealed behind 

the main structural roof beams which are 

left exposed. The interior is finished with 

Etchwood plywood which is made of Douglas 

fir, wire-brushed to emboss the heavy 

grain forming the figure in the wood. Two 

walls are painted soft green and lightly 

glazed which brings out the grain of the 

wood. The other walls are in soft rose and 

glazed in the same manner. One large plate 

glass window has a brick planting area 

where bedding plants may be viewed from 

the interior. 

The concession area is laid out and managed 

in cafeteria style with dual units of 

each type used including two cashiers, one 

at each end of the double line. The area 

is entered by a railed-off area which leads 

directly to a refrigerated, self-service candy 

case. Prior to reaching this unit in line, 

patrons take a small paper tray from a 

rack set up at the entrance. The tray helps 

10 


^^ 

^ 

to speed service and reduces pilferage. 

Patrons then proceed past the candy 

case, the popcorn warmer, the hot dog 

warmer, a "Frigid Bar" for packaged ice 

cream, the Adco three-spigot drink dispenser, 

the coffee urn. and on to the 

cashier. Packaged goods such as peanuts 

and doughnuts are displayed on counter 

tops. On racks beside the cashier are small 

packaged confections which patrons select 

while waiting to pay her. All merchandise, 

including Wrigley's gum. is attractively displayed 

for fullest accessibility. A cashier 

and an attendant to dispense the drinks 

are the only employes needed. With two 

identical sections to the cafeteria, either or 

both sides can be used as business warrants, 

but it is easily seen that even at 

peak periods the entire concession area 

may be manned by only four persons. 

According to the Terrace management, 

self-service is more convenient to the customer, 

speeds the flow of patron traffic, 

and is more economical for the theatre. 

In the beginning, planners thought that the 

hill would hinder snack bar sales, but actually, 

sales at the Terrace have exceeded 

by 20 per cent comparative business in Lippert's 

other drive-ins. 

The playground area has slides and 

merry-go-rounds, and an added attraction 

is one of San Francisco's famous cable 

cars for the kiddies to play in. A rustic 

fence, composed in basket weave pattern 

and made of one-half-inch rough, shorn 

redwood 4x4 posts is a decorative feature. 

In addition to the complete playground, the 

Terrace offers a bottle-warming service and 

free disposable diapers for the extra-small 

fry. 

The entire pro.iect was designed and 

supervised by Santocono. well-known San 

A section of the playground which has slides and 

merry-go-rounds is shown above, bordered by rustic 

fence. The coble car is one of the city's fabled 

transportation units, and is a favorite with the 

children who like to play on it 

Francisco theatre designer who is credited 

with such outstanding accomplishments as 

the Village Theatre. North Sacramento; 

Seavue Theatre at Pacific Manor: the Avon 

Theatre in Healdsburg; the Guild Theatre 

in San Francisco and many others. 

This view, at left, of the concession area shows 

the duplicate cafeteria lanes, with all self-service 

units and the cash registers also in duplicate. 

This system speeds service, and either 

one or both lanes may be operated. 

-t) 

This attractive concession building at the Terrace 

below, was built along the side of the hill, 

and designed to correspond with the different 

slopes instead of standing out like a box. In 

the interior, the main structural beams are left 

exposed to form a decorative pattern. 


DRIVE-IN 

THEATRES 

Maximum Service to the Patrons 

And Good Theatre Maintenance 

Are Essential to Drive-Ins 

Dickinson Drive-In Theatres Are Operated 

As Carefully as Circuits' Indoor Houses 

W.E HAVE PATTERNED our drive-in operations 

after that of our de luxe first 

run houses," said Bill Gable, district manager 

for the Kansas and southwest Missouri 

theatres owned by Dickinson Theatres, 

Inc. 

"That means we provide plenty of service 

and we keep our concession and our 

grounds clean and attractive. To do this 

we employ more persons than many driveins, 

because we know you have to have 

sufficient personnel to do the job." 

the line, particularly at exit time. One 

man directs the exit traffic, holding parts 

of ramps back, keeping the lines moving 

so that everyone gets to edge forward a 

little. Another man stands on the highway 

and motions to each car when it may 

best enter the main stream of traffic. 

MUST HELP PATRONS LEAVE 

"Tempers get ruffled a lot more than 

car fenders," Gable said, and by directing 

the traffic we can prevent those who are 

discourteous from cutting around other 

cars and making the drivers mad. We 

think it is just as important to see that 

our patrons get away as fast and easily as 

possible as it is to put on a good show." 

Just as the indoor theatre must have 

good janitor service, it is necessary to insure 

proper care of the drive-in theatre 

grounds. The Dickinson yard men or custodians 

have the responsibility of caring 

for the ramps and keeping them clean. A 

roller is kept at the theatre, and the theatre 

area is rolled or dragged regularly to 

keep the ramps high. Gravel is raked, 

weeds and grass are kept out of the places 

where they do not belong, ruts are fixed. 

The custodians also must cultivate grass 

where it is wanted, and care for the great 

variety of evergreens and flowers that are 

Patrons appreciate the services given at 

the Dickinson drive-ins which include set out at the Dickinson outdoor theatres. 

windshield wiping, direction of cars into the Cannas, tulips and other perennials are 

best locations, and plenty of help all along augmented by annuals to keep a constant 

procession of bloom. 

A LAST-MINUTE CHECKUP 

To help maintain the drive-in theatre 

in the first-class order of an indoor house, 

the ramp men report one-half hour before 

the show to do last minute "polishing" up, 

picking up any stray papers, and doing 

whatever may be necessary to present the 

theatre in its best condition to the patrons. 

Proper lighting is also important to operation 

of a drive-in theatre, and the 

floodlights at the Dickinson theatres can 

be seen for miles. Moonlight lighting is 

used on high poles at the rear of the theatres 

to create a safe and pleasant illumination, 

just as sidelights are used in the 

indoor house. 

The Dickinson outdoor theatres, the 81 

Drive-In at Salina, Kas., the 69 Drive-In 

at Pittsburg, Kas., and the Shawnee Drive- 

In at Shawnee. Kas., have excellent concession 

operations. Here, again, service 

to patrons has been partly responsible. The 

concessions at Salina and Pittsburgh were 

converted some time ago to cafeteria style 

layouts, and because the patrons appreciated 

getting away from the jam and push 

of a single counter, the percentage of concession 

sales against boxoffice receipts increased 

by five per cent. The concession 

at Shawnee, while not a cafeteria style, is 

a rectangle with a square counter and there 

are three entrances, so that traffic moves 

smoothly. A patio adjoins it. 

DICKINSON LOBBY SHOPS 

DAILY REPORT 

^=1— 

The 69 Drire-ln at Salina, Kas., 

is one of three outdoor theatres 

operated by Dickirtson Theatres, 

Inc. Regular care of the 

grounds, maintenance of the 

ramps, and cultiyation of 

shubbery and flowers are operating 

maxims of the Dickinson 

drive-ins. Special events 

such as firev/orks displays are 

used to build goodwill and continued 

attendance.

These Leading Dealers Are Proud to 

Sell and Recommend DIT-MCO Products 

ALBANY, GA. 

Dixie Theotre Service & Supply Co. 

1014 N. Sloppcy Drive

URIVE-IN 

THEATRES 

This aerial view of the South Park Drive-ln Theatre and Kiddyland in Beaumont, 

Tex., clearly shows the juxtaposition of the two amusement units. The 

miniature train tracks run along the outer edges of the playground area, with 

the other rides and the concession located within the tracks. 

KIDDYLAND IS A BOXOFFICE STIMULANT 

Concession Sales^ Also, Increased 50 Per Cent 

Since Opening of Extensive Playground 

/\lthough there is no obvious physical 

link between the operation of the Kiddyland 

and the South Park Drive-In Theatre 

at Beaumont, Tex., except the proximity of 

location, there is definitely a link that is 

manifest in the boxoffice receipts. 

From the time the Texas Eagle, a streamlined, 

luxurious miniature train went into 

operation in March 1951 until the close 

of the summer season the boxoffice receipts 

at the theatre increased some 33 '3 per cent, 

and the receipts of the theatre confectionery 

increased 50 per cent. By the same 

token, S. L, Oakley, vice-president and 

general manager of the Jefferson Amusement 

Co., owner of the theatre, believes it 

can be safely assumed that the theatre has 

likewise influenced the train receipts. 

The Kiddyland is located on a five-acre 

plot of ground adjacent to the theatre, and 

the Texas Eagle manufactured by the Miniature 

Train Co., was laid out and the last 

spike driven under the supervision of railroad 

technicians. Prom the outset the train 

grew in popularity with the kiddies, and 

surprisingly, with the parents and grandparents 

who developed a sudden yen for 

travel. As a rule only the teenagers passed 

up the ride in favor of something with 

perhaps a bit more thrill when other rides 

were added. 

The popularity of the miniature train 

had been fully anticipated by the amusement 

company, but soon after it was put 

into operation it became obvious that additional 

rides were needed. After much 

consideration, travel, and interrogation on 

the part of company officials, according to 

Oakley, the creation of a full-fledged 

kiddyland was decided upon, and plans were 

drawn to expand within the oval bounded 

by the railroad tracks. This extensive 

kiddyland opened in July last year. 

It is a kind of permanent carnival where 

everything has been tai!ored-to-measure 

This crowd near the 

concession and some 

of the rides is typical 

of those which 

gather regularly at 

the Kiddyland across 

from the South Park 

Drive-ln. 

for youngsters up to 12 years of age, and is 

based upon the belief that there is not 

enough clean, wholesome, safe entertainment 

for the under-teenage set. 

Variety with maximum patronage potentiality 

with a constant eye on utmost safety, 

governed the formulation of the plans and 

the selection of equipment. Prom this 

planning the Kiddyland emerged, a land 

of enchantment and thrills, replete with 

pennants, colorful awnings, peppermint 

striped posts and gala music. 

The concerted study of every type of ride 

known to the amusement park business that 

14 The MODERN THEATRE SECTION

^^^^ 

was made by the theatre circuit resulted in 

the selection of nine rides including five 

manufactured by the Allan Herschell Co. 

These are a boat ride with a man-sized 

wheel and a beU that jingles for kiddies 

with a nautical tendency; the sky fighter, 

in which Johnnie or Jane can soar into 

the wild blue yonder and blaze away with 

a machine gun that chatters with menacing 

implications: the little dipper, a miniature 

roller coaster which will also accommodate 

adults: a merry-go-round with bobbing 

horses and glittering chariots, and an auto 

ride for the youngsters. 

A VARIETY OF RIDES 

To gratify the ego of the rugged individualist 

who likes to pay for his ride with 

energy expended, the hand car by Hampton 

Amusement Co., will take the youngsters 

around the track at a speed commensurate 

with the physical effort exerted. A fire 

engine by W. S. Darley & Co. offers an exciting 

ride for youngsters who don a fireman's 

hat and set out on an imaginary 

fire run. 

"Where is the boy or girl who ever saw 

Roy Rogers who did not want to sit in the 

saddle?" asks Oakley. 'Although Trigger 

is usually busy making movies he has several 

cousins in the live pony ring, and they 

are ready and rearing to go at all times. 

The ponies are leased by the amusement 

company on a concession basis. 

FUN FOR YOUTH OF ALL AGES 

All of these rides, with the train, add up 

to nine thrilling fun opportunities for those 

wliom Oakley terms "the young-in-heart." 

More entertainment features will be added 

as time goes on. 

The Kiddyland includes a large air conditioned 

concession stand where all kinds of 

refreshments are available. It is significant 

that the building which houses the train 

station and ticket office also house? the 

concession and restrooms. It is located just 

across a driveway from the outdoor theatre. 

The Confectionery, as it is called here, 

IS gay both inside and out with red and 

white candy cane posts and wall decorations 

of Hollywood cartoon characters. 

There are green tables and benches outside 

the concession for comfortable enjoyment 

of refreshments. 

LAVISH USE OF COLOR 

The huge "Kiddyland" sign that tops the 

canopy near the station is formed of 

silhouetted, red and white candy cane letters, 

and huge candy canes, atop concrete 

markers, set off the entrance. These 

descriptions will give an Indication of 

the riot of color that is utilized in the 

playground to make it attractive to everyone, 

particularly the youngsters. 

The kiddyland area also includes several 

shelters where adults may sit and rest 

while their children enjoy themselves, or 

where birthday parties, picnics, etc., may 

be held. There is parking space for 130 

cars. 

Attractive plantings of trees and shrubbery 

have added beauty to the grounds 

which will continue to enhance the property 

as they grow in size. 

A STIMULANT TO BUSINESS 

The Kiddyland has attracted huge crowds 

of children and parents throughout the 

season, its carnival atmosphere stimulating 

the flow of cash in the pursuit of fun. It 

has proved a profitable operation in itself 

and has helped the theatre business, an aid 

which is retroactive. 

Although the Jefferson Amusement Co. 

has had only the one season experience 

with operation of the playground, Oakley 

commented: "As far as the drive-in and 

kiddyland being adjacent is concerned, the 

one complements the other. Both operations 

can be considered successful and we 

look forward to a prodigious future." 

Julius Gordon is president. Oakley is 

vice-president and general manager, and 

Sam Landrum, vice-president of the Jefferson 

Amusement Co. and East Texas Theatres. 

Inc. The circuit operates numerous 

drive-ins and indoor theatres in Texas 

towns including Anahuac, Ai'p, Baytown, 

Beaumont, Channelview, Conroe, Gladewater, 

Greenville. Hallettsville, Henderson. 

Jacksonville, Kilgore, La Porte, Longview. 

Lufkin, Marshall and Nacogdoches. 

Creative originality is evident in this gay, red and 

white candy cane sign on one side of Kiddyland 

Colored pennants like those at the left completely 

encircle the grounds and add a carnival effect. 

This colorful blue, black and white sign marks the 

entrance to Kiddyland, and the entrance to the 

South Park Drive-In may be seen at the right, as 

it is located just across a driveway from the play 

ground, a mutually profitable arrangement. 

if 

These two, huge, red and white candy canes, set 

in concrete, mark the entrance drive into Kiddy 

Even grandpas and grandmas are thrilled by a ride in the Texas lagle and usually half of its 

passengers are adults. On its trip around the huge oval the train posses under a thoroughly 

satisfactory and natural-appearing tunnel. Railroad experts supervised layirtg of the track 

land. Many of the rides which are set up in circular 

shape are topped with canvas in true carnival 

style. A total of nine rides are offered 


. . 

will 

Ballantyne^s Outstanding, New 

A Five-Year Plan 

For Landscaping 

I 

BUILT TO OUTLAST 

ANY OTHER SPEAKER 

3taf 

Ballantyne-Dub'l-Cone speaker is 

a revolutionary new development 

in drive-in- theatre in-a-car 

speakers. It offers features never 

before found in any speaker, regardless 

of cost. In fact. Ballantyne 

brings you all of these features 

at a cost no greater than 

you pay for run-of-the-mill 

speakers on the market today. 

And the Dub'1-Cone speaker will 

outlast 3 to 1 any other speaker 

available. 

Again Ballantyne engineering 

brings to the drive-in theatre a 

product years ahead of the field 

in design, construction, and quality 

of reproduction. The Ballantyne 

Dub'1-Cone offers all of the 

desirable features of a top quality 

speaker, plus advanced improvements 

which overcome practically 

all of the disadvantages of ordinary 

speakers. 

FIG.l 

COMPLETE PACKAGED 

EQUIPMENT FOR 

DRIVE-IN-THEATRES 

As the originator of "packaged" 

equipment for drive-in-theatres, 

Ballantyne still offers the only 

complete package unit for any 

size theatre. Included are: In-acar 

Speakers. Soundheads. Am- 

(Single or dual channel). 

plifiers 

Ramp control panel. Projectors, 

Hi-Tilt projector Bases, 18" Magazines, 

Projector Changeovers, 

Arc Lamps. Rectifiers. Tungar 

Tubes. Lenses. Electric Rewind, 

Hand Rewind. Rewind Table. Film 

Cabinet. Aluminum Reels. Film 

Splicer, Reel End Alarms, And 

a completely prefabricated screen 

tower. 

Added to this is Ballantynes offer 

of a layout of the size drivein 

you desire on your own piece 

of property, including entrances, 

exits, ramp detail, projection and 

concession room plans, etc. free 

of charge. The job of building 

your drive-in resolves itself to 

your securing a dirt man and a 

local contractor to erect the projection 

and concession room 

building. Your problem is reduced 

to the simplest terms. 

Write for complete free details, 

catalogs, pictures, blue prints, 

and the name of your nearest 

Ballantyne Dealer. 

IMPORTANT NOTICE ABOUT 

GOVERNMENT RESTRICTIONS! 

Under N.P.A, order M-4 you 

cannot build a drive-in-theatre 

if you use more than two tons 

of steel, 200 pounds of copper, 

or any aluminum. Write to the 

Ballantyne Company for a complete 

breakdown on the use of 

these metals in building your 

drive-in. We can give you the 

exact answers including steel 

requirements, wire sizes, 

weights and quantities, etc., so 

you can conform to government 

restrictions. Write today . . . it's 

free! New restrictions coming 

April \-. Act today! 

FEATURE 1 — The sensational Dub'l-Cone 4" Speaker (Fig. 1, A). 

Consists of two cones, one superimposed over the other with a 

3/16" air space between. The outside cone for protection, the 

inside for projection, of sound. Both cones are completely weatherproofed 

by the latest methods. 

The sun can dry or bake out, v/ater can soak, and the outer cone 

can go to pieces without damage to the inner cone. 

If the outside cone ever becomes destroved it can be replaced with 

a new cone and ring by the drive in theatre owner in a few seconds 

. . . and have a new speaker for less than 20 cents. 

FEATURE 2 — INCOMPARABLE QUALITY SOUND. Has a Heavy 1,4T 

ounce Alnico 5 Magnet (Fig. 1, Bl which gives 2 to 3 times the 

power of earlier magnet materials. This plus the sounding board 

effect of the protective cone and air space produces sound that is 

more completely developed in the lower frequency than ordinary 

speakers and gives a full round tonal effect to both music and 

voice. The life-like sound reproduced by this speaker more closely 

resembles theatre sound than anything heretofore available. 

FEATURE 3— Aluminum Voice Coil (Fig 1, CI The Voice coil is 

alummum 

. not swell, warp, or buckle. Retains its shape 

thus maintaining the vital delicate air gap around it. 

FEATURE 4 — Alumizite treated diaphragm. (Fig 1, D). Impervious 

to rain, dampness, sun and heat. The only speaker on the market 

with treatment of any kind at this vital point. 

FEATURE 5 — Die Cast Aluminum Case in two lone finish The 

case is die cast of aluminum for strength, lightness, and durability, 

and has a beautiful two-tone finish. Both colors are double-coated 

and each coat baked on. It is truly the most beautiful speaker on 

the market. The junction box is also finished in the same twotone 

effect 

FEATURE 6 — Every point in a speaker that can be attacked by 

water or dampness has been protected in the Ballantyne AX Series 

Dub'1-Cono Speaker. 

OTHER OUTSTANDING FACTS about the DUB'L-CONE SPEAKER — 

• All metal parts are zinc-plated by a special process. 

• Cones, gaskets, and dust buttons are treated with a fungus and 

weatherproof lacquer approved for use on Signal Corp equipment. 

• Gaskets are punched out of solid beaverboard to eliminate splitting 

as often happens with laminated chipboard normally used. 

• A Brass dust collar completely eliminates any possibility of cor- 

• A high quality, enclosed, wire-sound volume control is used. 

• The junction box transformer is varnish impregnated to guard 

against moisture. 

• The AX Series Dub'l-Cone speaker is available with or without 

downlights. and with straight or coiled cords. 

BAllANTYNES COMPLETELY 

PREFABRICATED SCREEN TOWER 

To meet all the requirements of 

government limitation order 

M-4 Ballantyne offers a skillfully 

engineered, completely 

prefabricated screen tower for 

drive-in theatres. All timber 

used in the tower is Douglas 

Fir, select structural, as graded 

by the West Coast Bureau of 

Lumber. Grades and Inspection, 

or equal. The entire structure 

is anchored by 8 concrete footings, 

cross braced for maximum 

strength, and designed to withstand 

a 35 pound per square foot wind load. The entire 

screen area and screen border is covered with shiplap for 

added strength and protection to the picture screen. A 

transite screen facing over shiplap insures flat picture surface. 

All members are pre-cut and drilled for quick and 

easy assembly. Complete plans for erection are furnished. 

Shipped complete to your drive-in site on company truck. 

For low cost, rigidity, durability, and easy erection you can't 

beat the Balla Prefabricated screen tower. 

THE 

BALLANTYNE COMPANY 

1707-17 DAVENPORT ST., OMAHA, NEBRASKA, U.S.A. 

A Drive-In 

Plantings of Trees and Shrubs 

Add Permanent Beauty 

by 

HARRY HART 

While indoor theatre men have 

many mediums, such as beautiful draperies 

and carpetings, by which they may enhance 

their properties, the drive-in exhibitor, 

in most cases, has a greater opportunity 

to achieve beauty through landscaping. 

An outstanding example of 

planned plantings is the 15-acre Clanton 

Drive-In Theatre, Clanton, Ala. 

The Clanton was opened in 1949. and 

the owners, J. A. Jackson, Myrtle H. Wilson 

and Dr. W. P. Wilson, immediately 

inaugurated a five-year plan to create a 

park-like atmosphere. Over 300 plantings 

of dogwood, redbud, magnolia and weeping 

willow trees and many varieties of shrubbery 

have already been made, and the program 

is far from completion. 

In addition, a profusion of many kinds of 

r/iis colored, concrete block v,all, topped with a con- 

Crete chicken family, conceals the color 

wheel which 

floods the flower wagon at night with illumination 

of changing hues. 

EVERYTHING FOR THE CONCESSIONAIRE 

Popcorn Equipment 

Candy Floss Equipment 

Popcorn, Oils, Boxes and Supplies 

Write for catolog 

' Toledo 13, Ohi. 

16 


^^^W^ 

flowers are iii colorlul bloom the major 

part of the year. 

The long fence suirounding the diivem 

theatre, and running parallel to the 

highway is illumined at night with varicolored 

lights. Along the curving di'iveways 

from the entrance to the boxoffice, 

pottery and statues are placed amid shrubbery 

and flowers, and are softly shadowlighted 

with color at night, offering a subtle 

invitation to patrons to enter. 

Originality in creating unusual effects is 

typified by the old farm wagon which has 

been painted white, and planted with 

flowers whose blooms are a colorful cynosure 

day and night. A wheel which is 

concealed behind a colored block waU 

floods the flower wagon with ever changing 

colors at night. A birdhouse nearby 

attracts many feathered visitors with its 

supply of suet balls. 

While many of the plantings are still small, 

nature will have conspired with man before 

the five years are over in creating a place of 

exceptional beauty, and already the Clanton 

Drive-In has become well known in its area. 

The Clanton enjoys the natural beauty 

of a southern pine woods which frames it 

on two sides. 

This farm wagon, painted white, and planted with colorlul llowers is one ol the attractive 

features of the Clanton's landscaping program. A few of the shrubs which have been set out 

may be seen spaced along the fence in the background. 

RCA Service protects your Box-Office 

—By guarding 

the HEART 

Three-Year Research 

Program 

of your Theatre 

Proves Quality of 

Outdoor 

Screen Material 

Drive-in exhibitors will be interested in 

the results of a three-year investigation of 

outdoor screen materials, relative to their 

resistance to light absorption, conducted 

in search of one which would stay bright 

and efficient under all weather conditions. 

The research was conducted by Robert 

Saunders, president, Theatre Equipment 

Co., Charlotte, N. C, and construction engineer 

of drive-in theatres; Lewis Saunders, 

sound engineer of the company, and 

Charles C. Earle of Forrest Electronic Co.. 

Newark, N. J., production engineer and codesigner 

of the Forrest electronic lamp. 

These men realized that many a drivein 

performance has been canceled because 

the screen surface was light-absorbent in 

a fog, and not by failure of the projected 

picture to reach the screen. Since outdoor 

screens are subject to all kinds of weather 

it does not take long for the entire surface 

to become impregnated with gray microdust. 

When the screen then becomes wet, 

and the show is in progress, dark patches 

are noticeable at the seams of the screen. 

These patches are the water absorbed from 

the elements. 

The investigators checked screens in 72 

drive-in theatres in a four-state area. A 

Weston lightmeter with a Viscor filter 

(Which corresponds to the human eye' 

was used to obtain readings on sheets of 

three principal materials used for screens 

in this area. Results of the tests showed 

Continued on page 18 

ff costs so little to protect so much 

The advantages of RCA 

Service are yours at a 

cost so low, a few admissions 

daily pay for 

it. Write for complete 

information. 

Oound and projection equipment (the 

heart of yuur theatre) will wear out through 

continuous performance, unless the equipment 

is protected by periodic checkups 

and preventive maintenance. 

Guard your equipment . . . protect 

your box-office with comp/eteRCAService 

Coverage. RCA Service is more important 

today than ever before. 

The possible scarcity of new sound and 

projection equipment . . . even replacement 

parts . . . makes it important that 

you protect the life of the equipment you 

now have. Coming events may require 

you to keep your equipment in operation 

for a much longer period than you plan. 

Prepare now for the future while replacement 

units are still available. 

RCA Parts Plans cover all makes and 

types of theatre sound equipment, as 

well as projectors and accessory units. 

RCA Service protection is more vital 

today than ever before. 

RCA SERVICE COMPANY. INC. 

A RADIO CORPORATION ofAMERICA SUBSIDIARY 

CAMDEN, MEW JERSEY 


. 

- 

RAYTOME HAS EVERYTHING! 

PROJECTION EXCELLENCE 

WEATHERING ABILITY 

A NATURAL 

QUALITY 

Playground Firm 

By Buying an Entire 

Industrial 

Town 

Expands 

The nationally famous "town for sale" 

has been purchased by the American Playground 

Device Co., Anderson, Ind., and the 

people of the village of Nahma, Mich., are 

assured of steady employment. 

First intrigued by the human side of the 

story, and the problems confronting the 

community as a result of the closing of the 

Bay de Noquet Lumber Co. which for 70 

years has been the town's sole industry, 

and which owned all the village's physical 

assets except the school and churches, 

Warren P. Miller, president of the Ameri- 

Now distributed 

nationally. 

Proven ability to reduce maintenance 

costs has made this product a favorite with 

exhibitors all over the country. For asbestos, 

wood, metal, concrete. 

AVAILABLE THROUGH YOUR LOCAL 

THEATRE SUPPLY DEALER 

SCREEN 

I6S CIEBMONI AVENUf 

CORPORATION 

20 YEARS of EXPERIENCE in MARKETING SCREEN PAINTS 

DRIVE-INS. 

SP££D TRAFFIC 

AND PARKING. . 

CUT OVERHEAD,,. 

with Poblockrs NEW 

Charles E. Good, president of the Bay de Noquet 

Lumber Co., is shown turning over the keys to 

Nahma, Mich., to Warren P. Miller, president of 

the American Playground Device Co., Anderson, 

Ind., which purchased the entire village. American 

Playground officials looking on ore Norman R. 

Miller, vice-president; Ralph E. Williams, treasurer, 

and Conrad S. Arkrens, attorney. 

can company, was also impressed with 

many angles of Nahma which were particularly 

appropriate to the program of his 

company. 

The sale was completed last fall, and 

occupation of the plant facilities of the 

Bay de Noquet Co., began immediately, 

although headquarters of the American Co. 

will remain in Anderson. 

NOW, the Traffic Help you've been waiting 

for. Eliminate the need for costly, 

hard-to-get personnel. 

This portable control 

sign directs your theatre traffic 

where you want it, when you want it, 

all for the cost of a few cents worth of 

electricity per week. 

In all instances, the man who serves 

each car with speakers, can fill the ramp 

and move control sign. This will save 

one man's time and do a more positive 

job, thereby paying for itself in an extremely 

short time. Each drive-in can 

use several signs — any place within 

drive-in to control traffic, identify concession 

and on outside to sell program, 

identify entrance. 

Vibration service — incandescent lamp 

WRITE TODAY FOR 

FURTHER INFORMATION! 

covered with color hoods (under sign) 

flashing on and off at 4 different sequences 

to attract attention. 

Engineered illumination provides great 

visibility . . . Extremely rugged and impervious 

to high winds, yet light in 

weight for easy handling . . . handsome, 

eye-catching, all-metal construction . . . 

has already proven highly practical in 

actual drive-in operation. 

Custom Built Slides — Each operator can 

have plexiglas sign panels to suit his 

particular needs. The sign is equipped 

for easy insertion, can be changed in 

less than 1 minute, and is so arranged 

that it can be used as a 

single face or with sign on 

both sides. 

THREE-YEAR RESEARCH PROGRAM 

Continued from page 17 

that the most effective screen in the group 

tested was U.S. Gypsum's premium-grade 

Glatex which showed no loss of reflected 

light when wet. This material was used 

for 15 screens in four states, and after 

three years has shown no noticeable deterioration, 

although the atmospheric conditions 

ranged from foggy seacoasts to 

those of interiors and mountainous climates. 


-- * "'» .J 

£Wetime,U.S.A.! 

. . . and it's always PEPSI TIME 

when folks go to the movies 

Make your lobby a profit center with 

PEPSI-COLA 

Good business, like good showmanship, 

is a matter of keeping a sharp 

eye on the trend of public taste. 

And it doesn't take more than half an 

eye to see that Pepsi-Cola is America's 

fastest-growing cola drink. The evidence 

is everywhere. 

So, because it's good showmanship 

to feature Pepsi, it's good business, 

too— as proved by the profit records 

of many top exhibitors, now offering 

Pepsi-Cola exclusively! Make your refreshment 

center a real profit center 

with Pepsi. 

ôtfh es 

from o modern 

fountain dispenser 

Which v/ay is best 

suited for you? For complete 

information, consult with 

National Sales Department, 

Pepsi-Cola Company, 

3 West 57th St., N. Y. C. 18, N. Y. 

Write today! 

Pepsi is good 

because it 

has more 

BOXOFFICE February 2, 1952

Louisville's 

Twin 

Drive-ln Theatre 

Plans 

Play Area 

When Completed Will 

Have Tennis Courts, 

Kiddyland, 

Swimming 

Pool 

and Miniature 

Golf Course 

In this aerial view of Louisville's newest and largest outdoor theatre, the two tunnels in the 

base of the screen tower which admit entrance to the theatre proper are plainly seen. Of interest, 

also, are the concession stands located on either side of the Twin. 

^\n exceptional location advantage 

is enjoyed by the Twin Drive-In Theatre, 

Louisville, Ky., in that it is adjacent to the 

new state fair grounds, field house and 

stadium under year-round operation. 

With the constant flow of traffic in and 

out of the fairgrounds, most of which will 

pass in front of or close to the Twin, its 

location will be fixed in the minds of potential 

patrons who will be constantly 

reading its marquee signs. It will thus be 

closely associated with the fairgrounds 

play center, and almost considered a part 

of the fairground establishment. 

This insures the Twin's position as an 

amusement center. Complete development 

plans for the Twin Drive-In Theatre include 

a kiddyland, swimming pool, tennis 

courts and miniature golf. 

This outdoor theatre, which is the ninth 

to be opened in the Louisville area, is the 

newest and largest of the group. Built at 

a cost of $260,000 with an additional equipment 

cost of $60,000, the theatre has a 

car capacity of 1,800, with 600 stadium 

seats. Ground area is 27 acres. Boxoffice 

and canopy are frames and stainless 

steel. The air-conditioned office building, 

concession stands, projection booth; power 

house, and screen tower are brick veneer. 

boxoffice can handle walk-in trade as well 

as car traffic. 

The outdoor theatre is built on the 

double ramp system, which brings all cars 

22 per cent closer to the screen. This 

system parks two cars, one car right in 

back of the other, with a drive in front of 

the first car and in back of the second car. 

Since there are fewer in-and-out drives 

required, a smaller area can be used 

than for a single ramp system. The 

asbestos board screens measure 64 feet 

wide on the east side, and 58 feet wide on 

the west. Within the screen tower is a 

huge warehouse space for storage of supplies 

not only for operation of the theatre 

but also for the concession stands. 

Concession stands are located on each 

side of the dual theatre, and are enclosed 

with an entire front of picture windows 

and two sets of double doors. Interior is 

finished in rough plaster. Counter tops 

are Formica, and all cooking equipment is 

stainless steel. Restrooms have terrazzo 

floors, tile walls and steel partitions. Ceilings 

and upper walls are rough plaster 

finish. 

A feature of interest to many patrons 

^^S 

ENTER THROUGH TUNNELS IN BUILDING 

The Twin Drive-In has an 1,800-foot, 

four-lane entrance drive, with dual boxoffices. 

Entrance to the theatre proper is 

through two tunnels in the base of the 

screen tower. After leaving the tunnel, 

patrons can go to either the east or west 

side of the theatre, depending upon their 

choice of the two programs offered. The 

In-car electric heaters are available to the patrons as shown on the attraction board at the 

entrance to the Twin Drive-In. The heaters, according to the owners, have been of great value 

in building attendance on colder nights. 


is the operation of projection equipment. 

By putting the projectionists in "glass 

cages," customers are able to view this 

technical operation through the large plate 

glass windows. 

A unique installation from the exhibitor's 

viewpoint are the projection lamps. In the 

east booth, a Strong Mighty 90 is used, 

and in the west booth a Forrest Electronic. 

Pi'ee playground facilities are available 

in front of both sides of the screen tower, 

and equipment includes teeter-totters, 

swings, slides, horizontal bars and gymnasium 

rings. The playground areas are 

covered with white sand. 

A $6,000 neon sign at the road, with one 

entrance arch, and two exit arches, is an 

attraction to motorists. One reader board 

facing north at an angle, and one facing 

south in the same way further advertise 

the theatre. Both boards are 25 feet in 

length, with three and one-half lines. 

All the technical facilities of the Twin 

Drive-In Theatre were supplied by the 

Palls City Theatre Equipment Co., of Louisville, 

under per.sonal supervision of W. E. 

Carrell, 

sr. 

Louis A. Arru is general manager, and 

John M. Arnold, manager of the outdoor 

operation which is owned by Twin Drive- 

In Theatre, Inc., Louisville. 

CREDITS: 

Air Conditioning: Carrier 

Architect: Louis A. Arru 

Attraction Sign Letters: Bevelite 

Changeovers: Essannay Electric Co. 

Decorator: Kirchdorftcr and Howell 

Film Cabinets: Neumode Products Corp. 

Generator: Motiograph, Inc. 

In-Car Heaters: National Heater Co 

In-Car Speakers: Motiograph, Inc. 

Lenses: Ko'lmorgen Coated Super-Lite F-1.9 

Projection Lamps: Strong Mighty 90-East Booth 

Forrest Electronic-West Booth 

Protection Machines: Motiograph Model "AA" 

Rewinds: GoldE Mfg. Co 

Sound Equipment: Motiograph, Inc. 

Ticket Machines: General Register Co. 

DRAW CROWDS 

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Greater brilliance, color, flash and noise. 

Send for our 56-page catalog in three colors 

containing Displays from $25.00 to $1,000.00. 

At Direct From Factory to You Prices! 

For prompt response, use the postage-free blue postcard 

in this issue, statino this ad's key number. 21.A. 

Our office is now on our lO-acre factory premises. 

LIBERTY DISPLAY FIREWORKS CO. 

Box 98, Franklin Park, III. (A Suburb West of Chicago) 

Telephone Gladstone 5-5050 

5 ^ ^ ^ 5 

s .^ ^ 5 c t ? «! :; 5 ? 5 a § 

r 

A Manual of 

Drive-ln 

Design and Operation 

Advertising and Exploiting Drive-ln Theatres 

by GEORGE M. PETERSEN 

(Continued from last month) 

SEASONAL PUBLICITY 

Throughout the operating season the previously mentioned 

media may be used to advantage, either singly or in combination, 

and in such quantity as the advertising budget may permit. 

Every exhibitor realizes that it is the "off nights" that reduce 

the weekly net earnings and that every possible effort must be 

made to increase the patronage for these four nights each week. 

The nature of the drive-in theatre makes it possible to solve 

this problem in most communities. 

Two nights each week, for example Monday and Wednesday, 

special shows may be provided for the children and some sort 

of give-away be presented to each child at the ticket office. By 

using a number of such giveaway items and rotating them the 

kiddies will insist upon being taken to the theatre just to find out 

what the giveaway is for that night. These giveaway items 

are obtainable from many sources at a cost from 40 cents a 

gross upward, so are very easy on the budget. 

The other two off nights, for example Tuesday and Thursday, 

may be publicized as Group Nights on which various clubs, 

groups or lodges may be admitted at a reduced admission by 

showing their membership cards at the ticket office. 

One method of operating these group nights is to reduce 

the admission to each group member who presents his membership 

card, while another method is to have checkers from the 

group, together with checkers from the theatre, check the membership 

cards as they are presented. At closing* time the number 

of admissions from the group members is totaled up, the tax 

deducted, and 50 per cent of the remaining cash receipts refunded 

to the group organization. Either of these methods allows the 

regular charge to be made for the non-member patrons who 

attend the show. 

PASSES 

Issuing an excessive number of passes is a bad procedure 

as there is no profit in passes and the cash customers are often 

parked in the less desirable spaces. Also, when passes are issued 

too freely they lose the value for which they should legitimately 

be used. 

SPECIAL SERVICE 

All possible publicity should be given to the fact that all 

physically handicapped persons wiU be given special attention 

by the ushers. These include invalids, crippled persons, pregnant 

women and elderly persons. 

PRODUCT 

The best publicity of all is the class of the product shown 

on the screen. A really worthwhile picture is as good ten years 

after its original issue as it was the fii'st time it was shown, providing 

that it has not been overplayed in the area. Some of the 

best grossers in drive-in theatres have been pictures that were 

rented for $15 or $20. 

FREE NIGHTS 

A considerable amount of free publicity may often be obtained 

by the theatre through the donation of one free night 

each month. On these free nights the inmates of orphan homes, 

old folks homes, veterans' hospitals, etc. are admitted free along 

with the drivers of the automobiles that provide their transportation. 

These free nights are on off nights and do not prevent 

the cash patrons from paying an admission charge. 

CHURCH SERVICES 

Several drive-in theatre exhibitors have obtained considerable 

very desirable publicity by donating the use of the theatre, free 

of charge, to various churches in the vicinity. The local newspapers 

usually run the story along with photographs of the ramp 

area. The churches provide the platters for the non sync, while 

the exhibitor provides the use of the public address system and 

an awning over the rostrum. 

The regular church collection is taken by the church ushers 

at the ticket office as this is easier than taking up the donations 

from the automobiles and requires considerably less time. 

The theatre restroom facilities, drinking fountains, bottle 

warmers, etc. should be made available to the congi'egation but, 

as a general rule, the concession should not be operated until 

after the service is concluded. The fact that many families can 

attend the service as a gi'oup, including their small children, 

together with the novelty of an outdoor service frequently causes 

an attendance of double the average number in the congregation. 

The church must appoint a committee to provide transportation 

for those members who do not drive automobiles and should also 

arrange for the distribution and collection of hymnals at the 

theatre. A few churches have provided hymn sheets for this 

use that are passed to the congregation at the ticket office and 

are not collected. 

A small amount of time spent in promoting such services 

will pay big dividends later through the ticket office. 


^T 

TAXI BANNERS 

In the smaller communities, especially, the use of advertising 

on the rear of taxicabs has proved of considerable value as these 

vehicles travel and park in all sorts of locations where other 

types of advertising could not be obtained. The average cost 

of this type of publicity is around $10 a week per cab. 

RADIO ANNOUNCEMENTS 

There are many kinds of radio advertising available to the 

drive-in theatre but, for the most part, it is costly and of questionable 

value. Under ordinary conditions, however, a couple of spot 

announcements, preferably at or about the dinner hour, is both 

the most economical and effective type of radio publicity available. 

The charge for these spot announcements starts at about $2.00 

a day and ranges upward with various stations. 

WINDOW AND OUTDOOR CARDS 

One of the oldest types of theatre advertising is the window 

card and this medium is still rated as one of the most economical 

and effective types of advertising. These cards should emphasize 

the location and name of the drive-in theatre. They may also 

be printed with a box in which a snipe may be in.serted with each 

change in feature billing under a heading of "Now Playing." 

ATTRACTION BOARDS 

Attraction boards should be designed for eye appeal and 

should harmonize with the architecture of the theatre. Unlike 

the boards used to attract transients to the conventional theatres, 

the drive-in theatre boards need be ornamental rather than 

costly. The volume of transient business entering the average 

drive-in theatre is less than five per cent of the total. The other 

95 per cent of the patrons leave their homes with the drive-in 

theatre as their destination. 

Stock designs of transparent, movable-letter attraction 

boards, using neon tubing for ornamentation, are available from 

several sign companies at a reasonable cost. 

PERSONAL ACQUAINTANCES 

Personal acquaintance with the editors and advertising personnel 

of the daily and Sunday newspapers, and with the business 

managers and program managers of the local radio stations is 

undoubtedly the most important item of drive-in theatre advertising. 

Much legitimate promotion publicity has been refused, 

or ignored, by the press and radio solely because the exhibitor, 

or his representative, was not known to those in authority who, 

therefore, questioned the validity of the publicity. 

EXPLOITATION 

When exploiting your theatre, or the product being shown, 

the exhibitor should forget the old saying that "The American 

people love to be fooled." It DOES NOT apply to theatre publicity! 

Large numbers of former movie patrons have deserted this type 

of entertainment because of over-exploitation. These former 

patrons have been sold on some of the old reissues being presented 

to the public with little more than a change in the title. 

If the.se pictures were exploited as "An old favorite under a new 

name" they would have the same drawing power and would certainly 

prevent considerable ill will on the part of the patrons. 

Be honest with the public in all your publicity and retain 

their confidence so that when you have something "Super" they 

will believe you. 

After your publicity has been instrumental in attracting the 

public into your drive-in theatre it is most important that these 

patrons be given the courteous service that everyone appreciates. 

A smile from the carhop, a cheerful reply from the usher, prompt 

service, correct change and a pleasant "Thank You" at the concession 

counter are indeed little courtesies that cost absolutely 

nothing, but produce a friendly and a cooperative attitude toward 

the theatre patrons that can be one of the best advertising media 

for your drive-in theatre. 

(CONTINUED NEXT MONTH) 

A WALK-IN 

THEATRE 

DESIGNED IN TRUE 

WESTERN 

STYLE 

New Building 

Replaces One 

Destroyed by Fire 

J. C. Wilson has replaced his Forest Theatre, 

which wa.s burned out early la.st year, 

with the Corral Walk-In open air theatre, 

located near Forest Hills, a suburb of Fort 

Worth, Tex. 

An authentic western flavor prevails in the 

architectural style and materials. The front 

exterior walls are made of rustic fencing, and 

entrance doors are decorated with a brand. 

Side and rear exterior walls and interior 

walls are of rough planks, and seats are provided 

by rows of wooden benches. Concessions 

are sold from a chuck wagon, complete 

with canvas-covered top, located near the 

screen. 


23

— 

— 

DRIVE-IN 

THEATRES 

THRIFTY TRAFFIC SIGNS 

THAT DO THE JOB... 

A New Solution to an Old 

Projection 

Problem 

A special blower mounted at the projection 

porthole to protect projector lenses 

from dust, lint and bugs is now considered 

by many exhibitors and projectionists to 

be essential equipment for both drive-ins 

and indoor houses. 

regularly if good picture quality is to be 

maintained unless such deposits are prevented 

from forming. The preventive is a 

for Your Theatre 

These durable. low-cost one-way traific signs, 

with white reilectorized arrows, black background 

and legend, are effective in all kinds 

of weather. Unequaled in brilUance, 170'' 

reflection, easy to install. Made from 16 

gauge metal, size 12" x 36". Set of 4 includes 

a right and a left of Exit and Entrance 

Signs. Buy in sets and save. 

Specify 

$7.50 Ea. Set of 4 $28.00 ^Îf^^l'^ 

A pair of projectors, lamps and sound 

heads, plus the coated lenses, represent a 

major part of any theatre's total investment. 

Therefore the booth equipment deserves 

a reasonable further investment to 

protect and preserve it. To furnish dependable 

service and a screen presentation 

of the finest quality is the objective 

of every good showman, but to assure it 

within a limited maintenance budget is 

something of a problem. Booth equipment 

is subject to more rapid depreciation and 

damage due to unknowing neglect than 

anything else in the theatre. Among its 

worst enemies are air-borne dust particles, 

greasy lint from women's handkerchiefs 

or cleaning tissues, flying insects and 

atmospheric moisture. 

A BLOWER IS AN AID 

Damage from these sources can be prevented 

or minimized by use of a porthole 

blower, which also serves as an auxiliary 

exhaust. 

Most severe troubles from the causes 

mentioned are in connection with coated 

lenses. The delicate coatings withstand 

frequent handling or cleaning. Even the 

abrasive action of wiping off dust accumulated 

on the surface is injurious. Yet the 

greasy and gritty film which normally gathers 

on projection lenses has to be removed 

This typical installation of a projector lens protector, 

showing a DIT-MCO porthole blower in operation, 

is at the Ellis Drive-In Theatre, Clarksburg, 

W. Va. (See page 39.) 

strong steady current of air which blows all 

such matter away from the lenses and 

keeps it from entering the porthole. 

The projectionist is thus spared the 

painstaking and time-consuming chore of 

removing and polishing lenses, not to mention 

the risk of damaging the lens or 

shortening the life and effectiveness of its 

coating. Not only does a porthole blower 

protect lenses but also other parts of the 

projector mechanism, film and sound 

track. The first commercially available 

unit of this kind has been developed and 

patented by DIT-MCO, Inc., of Kansas 

City, Mo. 

LOOK AT THIS!! 

— and now ior the first time, you can have 

"SCOTCHLITE" 

BRAND 

Relleclive Sheeting that is self-adhesive 

No Muss—No Fuss—Simply pull off backing 

and apply anywhere. 

Make your own signsll! Place around 

entrances and exits)] 

Let your customers light their way. 

A brand new product by Minnesota Mining 

& Mig. Co. only. 

REFLECTOR BELTS!! 

Made of cloth-backed Reflective sheet, 

made with shoulder cross-overs. 

Let the Customer See Your Man! 

For further details 

Write — Wire — Phone 

DAWO CORPORATION 

145 No. Erie St., 

Toledo 2, Ohio 

M * cO 

MAN U FACTU R ERS 

OF 

BRULIN WEED KILLERS 

WRITE FOR DETAILS 

Pojitive, effecfive weed eonlrol for Drive-ln Theotres. Immediate results. 

Order Brulin't Selective Weed Killer, for dettfuction of ipsciflc 

weedi wirtiout causing injury to otlwr plonf life — or Brutin's Non- 

Selective Weed Killer, contoinins o highly ef^cient orsentc compound, 

toxic to all weeds and plants. 

NATIONALLY REPRESENTED 

2939 COLUMBIA AVE. 

INDIANAPOLIS, INDIANA 


— 

ff^^^^^TI 

— 

— 

The Community Drive-ln 

Theatre at Keystone 

Heights, Flo., which accommodates 

only 52 cars is 

owned, operated, and was 

entirely built by W. Lee, 

who has been in the motion 

picture business since 

1910. He has also operated 

a fly-in theatre. 

A Drive-ln for Only 52 Cars Is Successful 

At a Florida Summer Lake Resort 

W. Lee. motion picture engineer, is operating 

what is probably one of the smallest 

drive-in theatres in the country with 

space for 52 cars. Before Labor day Lee 

operated one of the few Fly-In Drive-Lns 

in the country, located at Keystone Heights 

ranch but with the end of the summer season 

he built one in Keystone Heights. Pla.. 

on Main St.. one block from the postoffice. 

Lee built this drive-in from the ground 

up, with no help of any kind, even to installing 

the speakers and projectors. Lee 

has been in the motion picture business 

since 1910. he and his wife having owned 

a large number of indoor theatres. During 

the depression they were very active with 

school shows. Lee is firm in his beliefs 

that show business should never be undersold, 

that it pays to keep admissions up 

even when business is not too good, and to 

always show the latest and best shows. 

Since Keystone is primarily a summer lake 

resort the best months are when school is 

out. However, by maintaining the previously 

mentioned rules they enjoy fair results 

the year round. 

Lee is a pilot with many hundreds of 

hours in the air, and would much rather 

fly his four-place Fairchild than drive his 

Fleetwood Cadillac. Another hobby, which 

he not only enjoys but finds profitable, is 

building amplifiers for theatres. The Lees 

live on Lake Geneva the year round where 

they enjoy boating, fishing and all the enjoyment 

one could find on a beautiful lake. 

Plus 

Values Win Patrons 

Drive-in theatres throughout the country 

have found that it helps business to provide 

services and attractive features for their 

patrons in addition to a good motion picture. 

Horseshoe courts, outdoor grills, barbecue 

ovens and picnic tables are some of 

the inducements offered by successful exhibitors, 

in addition to the playground 

areas and children's rides which have been 

a part of the drive-in theatre since early 

in its development. All of these features 

help to make the outdoor theatre an ideal 

place for family amusement and have a 

desirable effect upon the boxoffice. 

Build your boxoffice receipts by keeping the area around your drive-in 

The powerful 5-HP Grovely Tractor powers 20 

neat as a pin! . . . 

rugged, dependable tools for every mowing or ground maintenance job! 

All-gear drive, power reverse Field-tested for 31 years. Dependable 

power that will cut your maintenance costs fast!—give you o more 

attractive theatre with less work! 

"Power vs. Drudgery" tells how Gravely POWER solves these upkeep 

problems quickly, eosily. FREE— write for it today! 

Address your requ ect to Gravely 

in this ads key 

Gravely Motor Plow 6l 

BOX 256 

postage-paid 

blue 

Cultivator Co 

DUNBAR, WEST VIRGINIA 

OVER 300,000 sold! 

4-INOH SPEAKERS 

to fit 

any case taking a 4-inch Speaker. 

These speakers have been extremely 

successful in the Drive-In Theatre field 

for more than 4 years. 

The technical specifications of this 

speaker is as follows: 

Gap Level Energy 25 

Imp. OHMS 3.4 

Power—Wotts 2 

V. C. Diameter 9/16-inch 

Cone 

Waterproof 

Compression Ring 

Solid 

Dust Button Solid 

Basket Cod. Plated 

Magnet 85°3 

Bear in mind that the magnet in this 

speaker is centerless ground and is a 

press fit into the basket, not held in 

place with a globe of blue—Look at 

your own speakers and see what we 

mean!! 

—Then see if you can equal the value 

at $2.10 ^°

DRIVE-IN 

THEATRES 

TWO CONES A FEATURE OF NEW 

in Design^ Safety 

and Performance 

It's the plus factor that makes 

American the most respected name 

in Playground Equipment. Plus in 

design — American leads the field. 

Plus in performance — Approved 

Equipment stronger, more ruggedly 

built to guarantee a lifetime of perfect 

repair-free service. Plus in 

safety— for American craftsmen 

are aware of their responsibility for 

the safety of your children. Thus, 

with American you receive far 

superior design, unexcelled performance 

and unmatched safetv. 

All-American Picnic GriU 

!an Approved Heavy Duty Bench 

IN-CAR SPEAKER SAID TO BE 

FULLY WEATHERPROOFED 

w\ REvonjTioNARY development in 

drive-in theatre in-car speakers is claimed 

by the Ballantyne Co. in announcing its 

new AX-90 series Dub'l Cone speaker which 

has been patented and the trade name 

Dub'l Cone registered. Extra-long service 

life is said to be the chief feature of the 

new speaker. 

Ballantyne engineers, through a survey 

made in all types of climates and weather 

conditions, analyzed the weaknesses of incar 

speakers. They found the principal 

cause of failure was sunlight on the 

speaker cone, and the rain soaking the Dub'l 

cone in spite of the best weatherproofing 

obtainable, and dampness and rain itself 

causing deterioration of the diaphragm and 

the voice coil assembly. The new Dub'l 

Cone speaker is claimed to eliminate all of 

these disadvantages. 

A FOUR-INCH SPEAKER MECHANISM 

After extensive acoustic tests, a four-inch 

size speaker mechanism was retained for 

the new Dub'l Cone since it gave the best 

performance within an enclosure of convenient 

size. It is recognized that the lowfrequency 

sensitivity of an enclosed-type 

speaker is a function of the size of the enclosure, 

as well as the size, mass and stiffness 

of the diaphragm. Furthermore, it is 

stated that at the volume level normally 

used in drive-in theatres, the response of 

the four-inch mechanism is superior in 

tonal quality to that of larger speakers 

when these are cramped into small housings 

to keep down the overall size. 

OUTER CONE PROTECTS THE INNER ONE 

The Dub'l Cone four-inch speaker consists 

of two cones, one superimposed over 

the other with a three-sixteenth-inch air 

space between. (See A in cutaway.) The 

outside cone floats and operates completely 

independently of the inside cone, the outside 

being for protection and the inside for 

projection of the sound. Both cones are 

completely weatherproofed by the latest 

methods. The sun can dry or bake out, 

or water can soak the outer cone until it 

goes to pieces without damage to the inner 

cone. If the outside cone is ever destroyed 

it can be replaced with a new cone and 

ring by the drive-in theatre owner in a few 

seconds and he can have a "new" speaker 

for only a few cents. 

The new speaker unit has a heavy 1.47- 

ounce Alnico 5 magnet which gives two 

to three times the power of earliest magnet 

materials. The larger magnet is said to 

increase the sensitivity of the speaker and 

to allow for greater-than-standard clearance 

for the voice coil in the gap. (See B 

in cutaway.") For optimum sound reproduction, 

this magnet also gives a frequency 

response range of 140 to 7,500 cycles. This 

successfully meets the frequency response 

An Ameriran De Luxe Combination Un 

AMERICAN 

PLAYGROUND DEVICE CO. 

ANDERSON, INDIANA, U.S.A. 

WORLDS LARGEST MANUFACTURERS OF FINE 

PLAYGROUND & SWIMMING POOL EQUIPMENT 

requisites of the conventional 35mm soundr/ie 

new Dub7 Cone in-car 

speaker introduced by Ballantyne 

is so constructed that an 

outer cone, superimposed over 

an inner cone, with a three-sixteenth-inch 

air space between 

protects the inner one from 

damage by sun or rain. The 

company claims that if the 

outer cone is ever destroyed it 

can be replaced in a few seconds 

with a new cone and ring 

at very little 

cost. 


. . dry 

. . improve 

track. Speaker is designed to enhance 

low-frequency response, and vents are 

dimensioned to create the highest apparent 

sound level possible. The diecast aluminum 

casing makes the speaker practically nonresonant 

at any frequency, the firm states, 

and the grill and speaker mounting, using 

no screws or nuts, is said to eliminate rattles 

and mechanical vibrations. 

The sounding board effect of the protective 

cone and air space produces sound 

This cut-away view of the speaker unit in the new 

in-car speaker clearly shows the construction of 

the mechanism. 

that is more completely developed in the 

entire frequency range which results in a 

full round tonal effect in both music and 

voice reproduction. It is claimed that the 

life-like sound reproduced by the speaker 

more closely resembles theatre sound than 

anything heretofore available. 

The voice coil in the speaker is aluminum 

and will not swell, warp, or buckle. It 

will retain its shape indefinitely and thus 

maintain the vital delicate air gap around 

it. (SeeC.> The diaphragm is silver coated 

with a special alumizite treatment which 

makes it impervious to dampness. The 

Dub'l Cone is said to be the only speaker 

with treatment of this kind at this vital 

point. (See D.i All metal parts of the 

speaker are zinc plated by a special process. 

The cones, gaskets and dust buttons 

are treated with a fungus-proof and a 

weatherproof lacquer approved for use on 

signal corps equipment. The gaskets are 

punched out of solid beaverboard to eliminate 

splitting as often happens with laminated 

chipboard commonly used. A brass 

dust collar eliminates the possibility of 

corrosion. 

Subjection of the Dub'l Cone speaker to 

the standard 200-hour navy salt-spray test 

—roughly the equivalent of five years of 

use under adverse weather conditions—is 

one of many measures used to insure a 

completely satisfactory product. The 

speaker is said to have survived tests simulating 

all kinds of weather. 

DOUBLE-COATED, BAKED-ON FINISH 

The speaker case is diecast of aluminum 

for strength, lightness and durability and is 

finished in a beautiful two-tone color. Both 

colors are double-coated and each coat 

baked on. A high quality, enclosed, tamperproof 

wire-wound volume control is used. 

There are small drain holes in the bottom 

of the speaker case, allowing for drainage 

in the event that wind-blown rain enters 

the speaker grille, or moisture condenses 

within the case during extreme changes in 

temperature. Both case and speaker were 

also designed to withstand severe drop 

tests. 

DRIVE-IN SIGNS 

ILLUMINATED 

MODEL F 20 S MODEL F 20 H 

Standing Type Hanging Type 

20 INCH LUCITE PLATE 

Plastic Admission end Directionol Signs 

At Dealers Everywhere. Send for Brochure 

Write Today 

The speaker unit itself is .spring-mounted 

in the case, in a floating torsional mount 

to eliminate pull on the speaker cone with 

consequent warpage and structure distortion. 

The louvres are double strength and 

it is said that it is practically impossible 

to damage the case by dropping it or running 

an automobile over it. The speaker 

is baffle-mounted in the case, there being 

a cast-in-metal collar which recesses the 

speaker three-quarters of an inch from the 

front of the case and produces a full 

baffle effect for improved tonal quality. 

TRANSFORMER IS MOISTURE PROTECTED 

The junction box housing is a heavy 

aluminum diecasting in two sections, with 

baked-on two-tone enamel finish. Top 

part has cast-in "ears" to hang the 

speaker, designed to prevent the speaker 

from being knocked or blown off the junction 

box. The lower section, or tray, has 

the pipe-mounting flange cast into it as an 

integral part of the box. The flange will 

fit any standard pipe without adaptors. 

The junction box transformer is varnishimpregnated 

to protect against moisture. 

Speaker cables have spade terminal lugs. 

Use of patented screws discourage curious 

patrons from taking them apart with a 

coin, knife or ordinary screw driver. 

The AX series Dub'l Cone Speaker is 

available with or without downlights and 

with straight or coiled cords. Speakers will 

be on display at all Ballantyne dealers by 

February 15 and quantity deliveries will 

be made commencing March 1. 

H'limilil'Hi l 

Associated T. & R. Co., 354 W. 44th St., New York 18, N. Y. 

DRIVE-IN THEATRES... 

STOP/ 

PLUMBING Bins DUE TO • 

TOWtl ClOGGtO DRMNSl 

F'RE HAZARDS FROM 

ACCUMUIATED paper rowElS, 

COSTLY AND WASTEFUL 

TOWELING I 

mm(- 

.m\j^ 

WITH. . 

HAND DRYERS 

Electric-Aire 

Hand Dryers 

are easily, inexpensively 

installed. Avoilable in two 

models - A Surface 

Mounted Unit for existing 

walls; A Flush Mounted 

Unit for new structures 

and remodeled walls. 

They turn on at the 

push 

of a button . . . turn off 

outomatico//y.' 

MORE & MORE DRIVE-IN THEATRES 

ARE CONQUERINGWASHROOM PROB- 

LEMS BY INSTALLING Electric-Aire! 

Electric-Aire Hand Dryers completely eliminate 

ALL towel problems . and 

modernize washrooms . hands thoroughly, 

quickly . . . speed up traffic . . . 

seldom need attention. THEY WILL MORE 

THAN PAY FOR THEMSELVES IN A FEW 

SEASONS OF OPERATION! 

Established Canadian Distribution 

For the COLD FACTS on HOT 

AIR write for impartial survey, 

and complete details 

directly to: 

ELECTRIC-AIRE 

ENGINEERING CORP. 

Oept.E. 209 W. Jackfon Blvd. 

Chicago 6, III. • Phone WEbiter 9-4564 

BOXOFTICE February 2, 1952 27

b i Entrance 

DRIVE-IN 

THEATRES 

Made for Each Other! 

RCS Giant Photo Cut-Outs 

Drive-In 

and 

They Pack a 

Theatres 

Wallop! 

When in Chicago we cordially invite 

you to visit the 

RCS MURAL DISPLAY ROOM 

or 

write 

RCS STUDIOS 

(Division of Rapid Copy Service, Inc.) 

123 North Wacker Drive 

Chicago 6, 

Illinois 

or phone STote 2-5977 

Only BPRAD "'""*" 

SPEAKERS 

Give You Such 

IMPORTANT SAVINGS 

IN MAINTENANCE 

Complefe parts and labor 

maintenance costs on 

EPRAD speokcrs are the 

lowest known (average 

less than 10 , per season 

per speaker). The "driver 

unit" of these sturdy lifetime 

speakers is of highest 

power sensitivity and 

assures a natural tone 

No rottlesr EPRAD's six 

years of performance 

prove complete dependability. 

No tricks! Just 

the best materials and 

treatments. 

Actual records prove maintenance cost o 

average drive-in speokers for five years i 

equol to the original speaker cost! 

* LOW ORIGINAL COST 

•^ GLOW-TOP JUNCTION BOX 

* QUICK DISCONNECTS 

(Permit connecting without tools) 

DEALERS! 

Some desirable territories still open. Writ 

WRITE FOR 

for 

NAME 

details. 

OF YOUR NEAREST 

DEALER 

EPRAD 

111 MICHIGAN ST. 

(formerly TEC A) 

TOLEDO, OHIO 

Tl^°^ 

Let us make your dull 

nights pay dividends 

by using fireworks 

from the doors of our 

factory direct to you. 

A New Building Code for Drive-ins 

In Wisconsin May Set Precedent 

V^F INTEREST to di'lve-in exhibitors 

everywhere is the revised building code. 

Order 5568, covering outdoor theatres, 

which is now being proposed in Wisconsin, 

since it may set a precedent which will 

be followed by other states. The pertinent 

sections of the code which are being revised 

are presented here for the information 

of drive-in theatremen. References to 

other orders covering the projection booth 

and general sanitation are to orders in the 

present building code which are of a general 

nature and which are not being revised 

at this time. 

1. DEFINITION. For the purpose of this 

code, an outdoor theatre is a place of outdoor 

assembly used for the showing of 

plays, operas, motion pictures and similar 

forms of entertainment in which the 

audience views the performance from selfpropelled 

vehicles parked within the theatre 

enclosure. The requirements of this 

order apply to outdoor theatres now in 

existence and to outdoor theatres hereafter 

constructed. 

2. ENTRANCES AND EXITS. All entrances 

and exits for outdoor theatres shall 

comply with the regulations of the state 

highway commission of Wisconsin and the 

following additional requirements: 

lai Not more than one entrance shall 

be provided for each access road. 

access roads from the 

highway to the boxoffice shall not be 

more than 30 feet in width unless otherwise 

regulated by the state. 

This is 

established 

of OXFORD SPEAKERS . 

AND, it's 

NO 

The "ox" is the 

trademark 

. . this 

is no bull! 

no "bull" that 

most outdoor theatre equipment 

manufacturers and suppliers 

select 

OXFORD SPEAKERS. 

Specify OXFORD ... for original 

equipment and replacement . . . 

producers of the finest speakers 

for over twenty-five years. 

Your inquiries will receive prompt 

I 

c ) Not more than one exit shall be 

provided for each access highway and 

not more than one traffic lane shall be 

permitted for each direction of travel. 

id> Where left turns are prohibited 

the exit shall not be more than 14 feet 

in width. 

( e ) Where left turns are permitted the 

exit shall not be more than 20 feet in 

width with a small island in the throat. 

3. VEHICLE STORAGE. 

lai Sufficient distance shall be provided 

between the highway and the 

ticket booth to provide vehicle storage 

space equal to approximately 25 per cent 

of the theatre capacity. 

I I 

b A holdover storage area having 

sufficient capacity to accommodate approximately 

50 per cent of the theatre 

capacity shall be provided between the 

ticket booth and the ramp area. 

4. TOWER CONSTRUCTION. The tower 

supporting the motion picture screen shall 

be designed to resist a horizontal wind pressure 

of not less than 35 pounds for every 

square foot of exposed surface. 

5. CONCESSION AND MOTION PIC- 

TURE MACHINE BOOTH. The motion picture 

booth and equipment shall comply in 

all respects with the requirements of Orders 

5540-5549 inclusive, of this code. 

Concession buildings in connection with 

outdoor theatres shall comply with the requirements 

of chapter six of this code. 

6. SANITARY EQUIPMENT. Separate 

toilet rooms shall be provided for males 

attention. 

KNOWN AND RECOMMENDED 

FROM COAST TO COAST 

ILLINOIS FIREWORKS CO.. INC. 

DANVILLE, ILL. . PHONE 1716 BOX 792 

oxroRd 

ELECTRIC CORPORATION 

3911 S. Michigan Ave., Chicago 15, III. 


. . and 

. 

and females in connection with all outdoor 

theatres as required by Order 5532. Toilet 

rooms and equipment shall comply in all 

respects with the requiiements of Orders 

5250-5264 of this code. 

In determining the number of fixtures 

required for toilet rooms in connection with 

outdoor theatres, the capacity of the theatre 

is established by allowing three persons for 

each vehicle accommodated exclusive of 

vehicles parked in the waiting or holdover 

area. 

Where the public toilet rooms are so 

located that the patrons must cross the 

ramp area in order to reach the toilet 

rooms a suitable approach or passageway 

leading thereto shall be maintained. Such 

passageways shall be properly lighted and 

they shall be kept free from obstructions. 

7. RAMPS AND SPEAKER EQUIP- 

MENT. 

la) Ramps shall be spaced not less than 

38 feet apart. The ramps shall be so designed 

that any vehicle can move from its 

parked position to the exit driveway without 

being required to back up. 

All ramps parking areas, entrance and 

exit driveways shall be properly surfaced 

with a gravel surfacing or better, adequate 

to withstand the weight of the vehicles 

accommodated. 

ibi An individual speaker shall be provided 

for each vehicle accommodated in the 

ramp area. All speakers shall be equipped 

with sufficient cord to permit the speaker 

to be placed inside the vehicle. 

Where additional seating space is provided 

in the theatre enclosure for patrons 

using transportation facilities, the speaker 

arrangement shall be such that the sound 

will be confined to the immediate seating 

area and not broadcast beyond the theatre 

enclosure. 

There shall not be less than 18 feet distance 

between speaker posts, measured 

parallel to the ramps, except in seated 

areas for patrons using public transportation. 

All electrical wiring and electrical 

equipment shall be installed in accordance 

with the provisions of the Wisconsin state 

electrical code. 

8. LIGHTING. All entrance and exit 

driveways shall be adequately lighted and 

properly marked to avoid congestion and 

confusion and shall remain lighted 

throughout the performance and until the 

audience has left the area. 

9. SPEED LIMIT. In every outdoor theatre, 

notices of a permanent character 

shall be prominently displayed designating 

the maximum speed limit permitted for 

cars driven within the area. Parking 

lights shall be used when cars are moving 

in the theatre enclosure. 

10. RUNNING OF ENGINES. When any 

vehicle reaches its designated parking 

place in the ramp area, the engine shall be 

stopped immediately and it shall not be 

started again until the vehicle is ready to 

leave the area. 

FOR A LIMITEDTIME ONLY! 

c4n c4ntazing Offer 

to Suila (Box Office 

WITH EACH ORDER OF 

1000 Hawaiian Vanda Orchids !^100 

you Get-- -At No Extra Cost 

FOR: Drive-in Theotre Re-openings, 

Theotre Openings, Special Pictures, 

Ladies Nighfs. 

A $150 value for only $100! See for 

yourself whot others have proven. We 

have letters to show that the Orchid Promotion 

is tested-ond-proven — moneymaking. 

A theatre owner writes that he 

boosted mid-week attendance to equal 

his weekend attendance ... a drive-in 

theatre owner soys opening night was 

the biggest on record when they gave 

Orchids free to the ladies! See how many 

more customers you can attract to your 

theatre—during mid-week "slump" . . . 

. . for any special 

for opening nights . 

picture. Give beautiful, dainty Hawaiian 

Vanda Orchids inserted in plastic lapel 

holders — flown direct to your theatre 

from Hawaii— all ready to pin on your 

customers' lapels. Build goodwill . . . 

bring those customers back again and 

again create excitement about 

your theatre! 

DON'T DELAY . . WRITE TODAY . . to Dept. MT-22 

\mm of HAWAII, Ltd. 

MORE AND MORE DRIVE-INS are getting 

that 

X^ 

box office with . ...m 

Pictured Above i> Another Box Office Building MT Inttallotion 

PROOF THAT MT MINIATURE TRAINS 

BUILD A BIGGER BOX OFFICE 

IRVING GOLDBERG 

COMMUNITY THEATRES, DETROIT, MICHIGAN 

". . . you w/7/ be pleased to learn of our 

experience wUh your G-12 Miniaiure Train. 

. . . It encourages early business and was 

the "hit" of our equipment . 

." 

^t))MINIATURE TRAINS v/ill build a better Box OfRce for You too, in '52. They attract the family trade . . . 

and increase revenue at the Box Office and the Concession Stands. 

bring the crowds in earlier . . . 

(^ MINIATURE TRAINS Send For Free Literature and Details Today. 

... The Leader in the Field . . . 

MINIATURE TRAIN 

RENSSELAER, INDIANA 

CO 


Survey of Theatre Refreshment Sales . . . Section IL Part 1 

Average Drive-Ins Concession Gross Is 

Nearly 

Fifty Per Cent of the Ticket Dollar 

INDUSTRYWIDE AVERAGES ARE SHOWN BY COMPARISON OF DRIVE-IN WITH INDOOR CONCESSION FIGURES 

by NEVIN I. GAGE 

In addition to covering drive-in 

theatre concession policies and operating 

methods in this concluding section of the 

Theatre Refreshment Survey, summaries 

and comparisons with the prevailing indoor 

theatre practices are also given. The combined 

information thus rounds out the 

complete industry picture of total refreshment 

operations presented by the survey. 

This section will therefore be of interest to 

indoor theatremen as well as to the managements 

of drive-ins. 

By cooperating in the survey with Boxoffice 

and the Modern Theatre Section, 

theatre owners, managers and circuit executives 

in all parts of the country have made 

possible the first detailed study of this industry's 

important refreshment business. 

Tlie composite figures enable both independent 

and circuit theatremen to compare 

their methods with others of similar type, 

at the same time stimulating attention to 

individual factors where changes may be 

made to increase sales and profits. 

Noted for their uninhibited emphasis on 

refreshment sales, the nation's drive-in 

theatres have not only greatly increased in 

numbers during the past three years, but 

they have made substantial investments in 

their concession installations. They have 

developed to a high degree the technique 

of efficiently serving many patrons at a 

time and combined with it all excellent 

showmanship in promoting sales. 

Highlights of some of the interesting 

facts about drive-in operations revealed in 

these pages are the following: 

Concession installotion costs tor drive-ins of 

500-car-capacity-andless, average approximately 

$3,000; for those of 501 cars and over, about 

$6,500. 

Complete restaurants are operated by approximately 

three per cent of the drive-ins. 

Full-fledged soda fountains are a part of 

the equipment in seven per cent. 

Car service is given by about 23 per cent of 

the non-circuit drive-ins and by 40 per cent of 

those circuit-owned. 

Trailers are used preceding intermissions to 

promote refreshment sales by approximately 83 

per cent. 

per 

Concessionaires operate the stands for 13 

cent. 

The authorized refreshment supply buyers, 

based on total drive-ins are: theatre managers, 

70 per cent, concessionaires, 13 per cent; stand 

managers, 10 per cent; circuit concession managers, 

7 per cent. 

The well-known habit of patrons to consume 

more refreshments when attending 

the outdoor theatre is definitely reflected in 

concession sales figures. For every ticket 

dollar taken in by the average drive-in, its 

concession grosses an additional 45 cents. 

By comparison, the indoor theatre stand 

takes in 26 cents. 

Sales per ticket at drive-ins average 15.6 

cents and 31 per cent of the combined 

ticket and refreshment gross. For indoor 

houses, the sales per ticket average 8.6 

cents and 21 per cent of the combined 

gross. 

Table 1

amount invested by the non-circuit owner 

and the circuits is nearly the same 

For drive-ins of 500 cars and under, the 

national average invested by independents 

is $2,900, while that of the circuits is 

about $3,200. For drive-ins of over 500 cars, 

the investments average $6,400 and $6,500, 

respectively. 

Some drive-in managements included 

the cost of the concession building in their 

reports. These figures ran higher. One independent 

manager reported a cost of 

$40,000 for building and concession installation 

for a 600-car drive-in. Another 

stated $30,000 for a theatre with 1,800-car 

capacity, and one said $20,000 for his 650- 

car layout. 

Two circuit drive-ins reported building 

and equipment costs of $2:5,000 for one 

serving 650 cars and $15,000 for one with 

500-car capacity. 

A comparatively few drive-ins offer 

combined seating and car parking accommodations. 

These tend to spend more than 

the average for their refreshment facilities. 

For example, a drive-in with 575 seats and 

parking for 225 cars spent between $12,000 

and $15,000 for its concession. 

RESTAURANTS—SODA FOUNTAINS 

Some of the more elaborate drive-in 

theatres offer their patrons complete restaurant 

service. These are more frequently 

located in the southern states, where 

weather conditions are favorable to yearround 

operation. Often they are combination 

theatres and drive-ins. 

Restaurants are operated in approximately 

3 per cent of the non-circuit driveins 

and 4 per cent of those which are circuit 

owned. Logically, all are in the larger 

size brackets. As there are so few restaurants 

operated by indoor theatres, comparison 

with them is impracticable. 

A typical drive-in restaurant installation 

is the one located in the southwest, specializing 

on chicken, shrimp and fish dinners. 

In addition to offering this menu 

and sandwiches, the concession handles the 

usual assortment of such refreshments as 

popcorn, candy, soft drinks and ice cream. 

This theatre has over 300 enclosed seats 

and a 600-car capacity. The food and refreshment 

installation cost approximately 

$15,000. 

A smaller combination theatre and drivein, 

operating a restaurant and a fullfledged 

soda fountain, reported the investment 

cost of only $6,000. This one has 360 

seats and space for slightly over 325 cars. 

Complete ice cream soda fountains are 

adding to the concession profits in 7 per 

cent of the drive-in theatres throughout 

the country. They are found chiefly in the 

larger drive-ins, approximately 15 per cent 

having them. 

About 5 per cent of the indoor theatres 

operate full-fledged soda bars. These are 

principally in the larger neighborhood and 

small town theatres. 

Total Theatres in U. S. Classified by Type and Size 

When theatremen wish to compare 

the operating practices in the theatre 

industry, whether it be in connection 

with refreshment sales or any other operation, 

they must bear in mind that the 

number of theatres in the United States 

within the various classifications differs 

for each group. Therefore in comparing 

the practices of theatres of two different 

classifications, the proportions of 

theatres in each group will obviously be 

reflected in the total result. 

For the information of those who are 

interested in how many theatres there 

are in the various divisions of the industry, 

the accompanying table provides a 

complete breakdown, based on the latest 

approximations of 3,500 drive-ins 

and 19,500 indoor theatres in the United 

States. The percentages for each classification 

represent the proportion of the 

total in the country. The survey conducted 

by BoxoFFicE and the Modern 

Theatre Section were based upon the 

figures represented by this breakdown. 

Briefly summarizing the table, it is interesting 

to note that among the driveins 

approximately 58.5 per cent have a 

car capacity under 500 cars and 41.5 per 

cent are larger. 

Particularly significant is the fact that 

about 72 per cent of the drive-ins are 

independently owned, while approximately 

28 per cent are operated by circuits. 

One explanation for this is that 

most of the earlier drive-ins were constructed 

by non-circuit operators. However, 

within the past two years, the circuits 

have gone into the drive-in business 

in growing numbers. 

Among the industry's total indoor theatres, 

the ownership is more evenly divided. 

Independents operate approximately 

53.2 per cent of the indoor houses 

and the circuits about 46.8 per cent. The 

total seating capacity of all circuitowned 

conventional theatres amounts to 

approximately 61.8 per cent of the industry's 

total seating, while the independent 

houses aggregate 38.2i per cent of the seating 

capacity. 

In both the drive-in and regular theatre 

operations the circuits have concentrated 

more heavily in the larger theatres and 

likewise they control more of the downtown 

first run and neighborhood houses. 

The tables in the Refreshment Survey 

are broken down by type and size to enable 

theatremen to make comparisons of 

their theatres with the composite figures 

representing the practices of others of 

similar characteristics. 

TOTAL THEATRE INDUSTRY 

BREAKDOWN 

Based on industry totals ot approximately 3,500 

Drive-Ins and 19,500 Indoor Theatres in the 

United States. 

Theatres 

DRIVE-INS 

Car Capacity 

500 cars and under.... 

Non-Circuit Circuit 

Ownership Ownership TOTAL 

CAR SERVICE 

Car service is given by approximately 44 

per cent of the circuit drive-ins and 23

CONCESSION SURVEY 

Continued from preceding page 

both. Among the circuits, 28 per cent use 

carts, 45 per cent shoulder carriers, and 27 

per cent use both. 

The number of each type of equipment 

used per theatre varies according to 

the number of cars to be serviced. 

In addition to the architectural attractiveness 

of most of the concession buildings, 

with signs and effective lighting on 

their exteriors, plus tempting displays inside, 

about 83 per cent of all drive-ins use 

screen trailers to help promote refreshment 

sales. (See Table II. i 

Table II 

THEATRES USING TRAILERS 

To Promote Refreshment Sales 

Theatre 

^,^^ „„ 

TYPES Trailer Not TOTAL 

DRIVE-INS 

500 cars ond under 79% 21% 100% 

501 cars and over 89 11 100 

Totol Drive-Ins 83% 17% 100% 

Non-Circuit 83% 17% 100% 

Circuit 84 16 100 

Total Drive-In 83% 17% 100% 

INDOOR THEATRES 

Non-Circuit 16% 84': 100': 

Circuit 48 52 100 

Total Indoor Theatres.... 30% 70% 100% 

All U.S. Theatres 46% 54^f 100% 

For further breakdown of indoor theatres, see 

Table XXVMI, Jonuary S, 1952 issue. 

A few that do not use trailers make personal 

announcements preceding intermissions. 

Compared to the indoor theatres using 

trailers, the drive-ins are much more prone 

to the practice. Of the total indoor houses, 

30 per cent use trailers. 

Among the drive-ins. nearly as large a 

proportion of the small theatres flash refreshment-suggesting 

trailers on their 

screens as do the big ones. The independents, 

with 83 per cent of their total theatres 

using trailers, practically match the 

circuit operators in the extent to which 

they use them. Eighty-four per cent of the 

circuit-owned drive-ins use trailers. 

It is interesting that among the indoor 

theatres only 48 per cent of the circuit 

houses use trailers. Although the trend 

toward trailer use is growing, only 16 per 

cent of the indoor non-circuit theatres employ 

them. 

To complete the comparison, the big indoor 

houses put their screens to work for 

their refreshment business in about 50 per 

cent of the total large theatres. Neighborhood 

houses follow with 48 per cent, and 

the medium-size theatres are next with 

41 per cent. The small houses account for 

the leveling off to 30 per cent of all indoor 

theatres using the trailer method of stimulating 

sales. 

CONCESSION 

MANAGEMENT 

Table III gives the complete picture on 

the nation's theatre concession operating 

policies relating to management of the 

stands. The proportion of theatres that 

operate their stands under their own man- 

TRAILER PROMOTION 

"We use all kinds of gimmicks to get 

people into the concession building," said agement is the same for both the drive-ins 

one drive-in theatreman. He typifies the and indoor theatres, amounting to 87 per 

promotion-minded managements of most cent. The remaining 13 per cent lease to 

all drive-in theatres. 

concessionaires. 

There is also a striking consistency in 

the operating policies of the independent 

and circuit managements among the driveins 

and regular theatres. For instance, the 

concessions are theatre operated by 95 per 

cent of the non-circuit drive-ins and 94 per 

cent of the non-circuit indoor theatres. 

The stands are theatre operated by 76 per 

cent of the circuit drive-ins and 77 per 

cent of the indoor circuit houses. 

Concessionaire-operated stands prevail 

more in the large drive-ins and large conventional 

houses; also among the circuit 

drive-ins and indoor theatres. 

BUYING 

RESPONSIBILITIES 

Table IV teUs who does the buying of 

refreshment supplies. The theatre manager 

is the purchasing agent in 70 per cent 

of the drive-ins; the stand manager in 10 

per cent, the concessionaire in 13 per cent 

and the circuit concession manager in 7 

per cent. 

The figures are in relatively the same 

proportion for the indoor theatres, being 

Table III 

CONCESSION OPERATING METHODS 

Management of Refreshment Stands 

DRIVE-INS 

Tkant.a Theatre- Leased 

Operated to Con- 

TVDcc I'rti Stands cessionaire TOTAL 

500 cors and under 95': 5': 100'. 

501 cors and over 76 24 100 

Total Drive-ins 87% 13% 100% 


Circuit 78 22 100 

Total Drive-ins 87% 13% 100% 

INDOOR THEATRES 


Circuit 77 23 100 

Total Indoor Theatres.... 87% 13% 100% 

All U.S. Theatres 87% 13': 100': 

Note: In all tables on these pages the drive-in 

theatres are shown by car capacity as well as by noncircuit 

and circuit ownership, tor convenience in cross 

reference. For further breakdown of indoor theatres 

on the above subject, see Table II, September 1, 1951 

issue. 

cession managers who are responsible for 

the purchasing, a substantial amount of 

the refreshment buying is also done by 

their local theatre managers. This is necessary 

because various refreshment products 

must be supplied locally. 

The importance of the theatre manager 

is further emphasized by the fact that he 

usually supervises the stand manager who 

does any purchasing. Also in about 80 per 

cent of the theatres where the buying is 

done by the circuit concession manager or 

by the concessionaire the local theatre 

manager has the power to recommend and 

influence the particular products purchased. 

The foregoing is not only of interest to 

theatremen as a record of their industry's 

assignment of buying responsibility, but 

it is vitally important to the refreshment 

identical to the above for the number of 

houses assigning the buying to the manager 

and the concessionaire. However, the 

circuit concession manager does more of 

the buying among the total indoor houses 

than among the drive-ins. This is accounted 

for by the fact that only 28 per to contact the theatre concession field. 

product and equipment suppliers who wish 

cent of the drive-ins are circuit operated. Summaries of the survey results covering 

It should be pointed out that in many the various kinds of refreshments sold will 

circuit operations having home office con- be presented in the next issue.

: February 

— 

tCECREAfir\ 

PROFITS 

/ 

I WO Sure-Fire Money-Makers 

Sell Ice Cream and Soft Drinks On Sight—At A Sweet Profit! 

The Drincolator Corporation and The Icecreamolator Corporation 

were recently purchased by The Youngstown Welding and 

Engineering Company. Investigate their potential profits today. 

Write or Phone 

THE DRINCOLATOR CORPORATION — THE ICECREAMOLATOR CORPORATION 

Divisions 

of 

BOXOFFICE : 

THE YOUNGSTOWN WELDING & ENGINEERING COMPANY 

3700 OAKWOOD AVENUE 

YOUNGSTOWN 9, OHIO 

2, 1952 

33

MELLOS 

POPCORN 

is the Cream of the Crop 

1. CONSISTENT, UNIFORM QUALITY 

Highest popping throughout the year. Every 

lot loborotory-tested. We test — we don't 

guess! 

2. MORE ATTRACTIVE, TASTIER, MORE 

TENDER 

Customers always come back for more once 

they have tasted its delicious flavor. 

3. ATTRACTIVE SILVER SCREEN BOXES 

Popcorn boxes available. Real sales boosters. 

4. MORE RETAIL SALES PER BAG 

Means more profits to you. Mellos Popcorn 

is worth $5 to $10 more per bag than average 

corn because of higher popping volume. 

A trial order will convince you. 

We ore Dealers in POPCORN, PEANUTS 

ar,d SUPPLIES 

WHERE QUALITY IS HIGHER THAN PRICE!" 

MELLOS PEANUT COMPANY 

Los Angeles Chicago 

637 Towne Avenue 724 W. Randolph Street 

CRETORS' 

Machines 

PRAISEI 

by 

Theatre Chain 

Purchasing Agent 

Here's what a large 

user of Cretors' Popcorn 

Machines has to say . 

"We have founil that your machines are 

for producing us the best volume and tastiest 

corn with the minimum amount ot seasoning, 

and our installations so far have 

proven so successful that as we replace 

other conventional type machines, the Cretors 

auttimatically goes in.' 

Check Cretors Before You Buy 

C CRETORS 6l CO. 

604 W. Cerniak Rd. Chicaoo 16 

HENRY 

HEIDE 

I N C O R P O R 

NEW YORK 

Hot Dogs Supersede Popcorn 

At 24-Hour Indoor House 

In 

Downtown Detroit 

The favorite great American lunch—the 

robust hot dog— is creating an important 

place for itself in a Detroit, Mich., theatre, 

where it has actually shoved that well-recognized 

"better half" of the motion picture 

business—popcorn—into second place. 

At the Broadway-Capitol Theatre, operated 

by the Saul Korman circuit, conditions 

appeared right for an experiment in 

a new field for indoor theatres. Customers 

like to eat, and the concession department 

offered them the usual array of light 

sweets, soft drinks, and popcorn, but nothing 

to satisfy a really hungry appetite. 

The inspiration may have come from the 

successful operations at drive-ins, where 

the idea has been in use the last few seasons. 

So why not adapt it to the indoor 

theatre, too? Korman did just that. 

The concession department at the Broadway-Capitol 

is operated by Confection 

Cabinet Corp., and maintained on a high 

standard of operation, designed to combine 

sanitation, salesmanship, and profitable 

volume. That is the way the dogs were 

added to the setup. 

STEAMER PRESERVES QUALITY 

A steamer was installed to handle them 

and keep them in the best possible condition. 

The hot dogs are wrapped in a napkin, 

and handed to patrons, so that they 

are "untouched by human hands" until the 

customer gets them. A generous spread of 

relishes and mustard is laid out where the 

customer may help himself to as much or 

as little as his taste selects. All dogs are 

served on the traditional bun. The price 

is an average one today—20 cents. 

Taking advantage of the special market 

created by this house's audience has probably 

made this new department a success. 

The Broadway-Capitol is operated on a 

mixed second and third run basis, 24 hours 

a day. It has a special appeal to the factory 

or other shift worker who does not 

get a chance to see the pictures in the earlier 

runs, and, with few exceptions, finds 

no all-night theatres in his own neighborhood. 

The theatre, in the heart of the city, 

is centrally located for workers in most 

industrial plants. Late night parking 

downtown is easier than in the daytime. 

The result is a special clientele matched 

by few of the area's other 200 theatres. 

About half the patronage is colored. 

Many of these people are hungry when 

they come to the show, or by the time they 

are ready to leave—and, during off -hours, 

there are few open restaurants nearby, 

even in the downtown district—so they can 

satisfy their appetite with a hot dog or two. 

That is the way it is working out—and 

profitably — for the Broadway-Capitol. 

Right now, the theatre is selling around 

400 pounds of "raw material" a week, which 

means around 4,000 individual hot dogs. 

Mmim 

im 

^CURTAIN CONTROLS 

TRACKS and SPECIAL 

OPERATING DEVICES 

/%e^ mark of the make 

PREFERRED for 35 YEARS 

Be sure YOU get the many exclusive advantages 

of Vallen equipment. Suited to your 

specific requirements. Prompt, comprehensive 

WRITE NOW. 

service. 

VALLEN INC 

Akron 4, Ohio 

PHILLIPS Carbon Savers 

Mfd by Only $2.50 Each and Up 

Phillips, Box 788, Charleston, W. Va, 

Ask Your Theatre Supply Dealer 


"nr 

POINT 

OF SALE! 

AM the talai holpt you need 

to win extra profits— from 

brilliant window streomert 

to Island displays! 

Exciting full-color ad 

Sunday comics— to 

and i«ll young America 

• On the airways, in magazines, newspapers, at the 

point of sale, Peter Paul is aiming its great new 

promotion at your customers—to help you tack up a 

new sales record on double-profit Mounds and 

Almond Joy! Display these twin profit favorites in 

your window and on your counter. You're sure to 

sell more, you're sure to make more— because Mounds 

and Almond Joy are the world's largest-selling 

coconut candy bars! 

PETER PAUL INC 

NAUOATUCK, CONN., OAKLAND, CALIF., DALLAS, TEXAS 

BOXOFFICE February 2. 1952 35

— 

High Candy Sales 

Enjoyed 

r"^? 

By Double-Bill 

House 

An Ulustration of the potential profits 

which can be obtained from theatre candy 

sales is provided by the Empire Theatre, 

St. John, N. B., an out of the way 

subsequent run theatre which took in a net 

of $2,500 at the candy stand during the 

past year. 

Even on one night when a 22-belowzero 

temperature held down attendance, 

the candy sales grossed $24. Alex Demerson 

and Nick Vassis, partners in this 

double bill theatre, have been paying special 

attention to candy stand sales. They 

have observed that even with the rise in 

the retail price of bars to seven cents, the 

candy continued to appeal to patrons. The 

exhibitors beUeve that candy stand sales 

are heavier by quite a large margin in 

houses that feature double bills rather 

than single features. The Empire seats 806. 

U. S. Nestle Companies to Be 

That s What Theotre 

Operators Euerywhere 

Are Saying About 

BEICH 

€(.ocolate

— 

Hot Toasted BUH 'nBAR'8-(k in 1 minute! 

IDEAL FOR LOBBY SERVICE 

Here's a fast service, high profit business to 

round out refreshment stand operation. Simple 

and clean to operate, auditoriums won't get 

messy. Write for details. 

MBB-2 

List $169.50 

CUTS AND TOASTS BUN 

MAKE UP TO M8°° PROFIT AN HOUR 

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240 sandwiches an hour during peak traffic— and most 

Bar-BQ-Bar users are making 20c per sandwich profit. 

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• No buns to cut, no greasy grills or steam tables. 

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• Perfect portion control. 

• Less than 2 sq. feet of counter space. 

• Meets Board of Health requirements. 

• Get pocket-type toaster heads plus famous H-L Food Warmers noted 

for low-cost operation. 

gef price, delivery and profit story today . . . write— wire 

phone 

1225 W FULLERTON AVE., CHICAGO 14, ILL 

0^fu»/^ 

BOXOFTICE February 2, 1952 

37

PROOF of PERFORMANCE from Daryll L. Johnson, owner of the Strand Theater, 

I 1 

ANOTHER TIP 

from Mr. Johnson 

"Incidentally, we have used 

supplies from almost every 

supplier in the Southern California 

area and after having 

used yours exclusively now for 

over two years, we feel that we 

should let you know that they 

are by far the best that have 

ever been served our patrons." 

A1ai7 this Coupon TODAY! 

Tk« BIGGEST NAME m 

Ocean Beach, California, who says: 

"This is to let you know how much better the 

Mauley Aristocrat Popcorn Machine performs 

than has any previous machine used by us... 

Without any question it produces $20 to $25 

tnore from each 100 pounds of corn." 

Exhibitors report the Manley Aristocrat Popcorn Machine is producing 

as much as $174 worth of popped corn per 100 pounds of raw corn. 

Performance like that is found only in the Manley Aristocrat with its 

volume-popping kettle. Its automatic seasoning, filtered exhaust system, 

and ample storage space are plus values you get in a Manley. The white 

panels with red trim and the brilliant lighting make the Aristocrat the 

bright spot in any theater... Learn more about this spectacular machine 

by filling out the coupon below. It costs you nothing and you will be 

introduced to enormous profits. 

Manley, Inc., Dept. BO 2-2-52 

1920 Wyandotte St., Kansas City 8, Mo. 

Profits are my main concern. 

Please tell me more about Manley Machines. 

SAIES AND SIRVICf OFFICES IN 77 CITIES 

SEE TOUR TELEPHONE OIRECTORT 

Best time to call 


m^^ 

— 

ADDED INCOME OPPORTUNITIES FOR PROGRESSIVE EXHIBITORS • e/uM^ 

Combination of a 

Drive-In 

Theatre and Restaurant 

Is 

Proved Successful 

Restaurant Attracts 

Highway Transients 

As Well as 

Patrons of the Theatre 

>ln interior view of the Ellis Drive-In Restaurant indicates the splendid 

patronage enjoyed. The restaurant will seat 62 persons. 

Louis P. Ellis, one of the four Ellis 

brothers who have been in the restaurant 

business for 20 years, liked to show motion 

pictures to his neighbors in Clarksburg. 

W. Va.. with his 16mm projector. The free 

shows continued for quite a time before 

Louis concluded he should capitalize on his 

hobby, and his brothers enthusiastically 

agreed with his plan to build a drive-in 

theatre, complete with a modern restaurant. 

The dream materialized in August 1950 

when the Ellis Drive-In combination was 

opened. A part of the Virginia hillside had 

to be removed to make room for the theatre, 

located behind the restaurant which 

faces on a highway three miles from the 

center of Clarksburg. Local buses stop at 

the drive-in. 

The air conditioned restaurant uses high 

speed cooking, serves complete meals 

seafood, steaks, chops, with all side dishes 

—and is staffed by eight persons. It is open 

from 11 a. m. to midnight and until 1 a. m. 

in the summertime. It will seat 62 persons, 

and about 30 per cent of the restaurant 

business is curb service. 

Approximately 70 per cent of the restaurant 

business is drawn from highway traffic, 

rather than theatre patrons, and it is 

most heavily patronized for lunch from 12 

noon to 2 p. m. and for dinner from 5 

p. m. to 8 p. m. 

M 

rtiwijwmijiwi"ii'iiiiiii"iii»iiiiiriii 

f ll'flln 

CELEBRATING 

OUR FIRST 

ANNIVERSARY 

«U.fcwn 

This attractive restaurant, facing a West Virginia highway, is located in front of the Ellis Drive-In 

Theatre and operated by the some management The restaurant draws a high percentage of its trade 

from highway transients, but many theatre patrons come for dinner before attending the theatre program. 

THE COLOR SCHEME IS GAY 

The restaurant is attractively decorated 

with walls of blue and cream, above a blue 

and red asphalt tile floor. The front of the 

Formica-topped counter, and the backwall 

are covered with yellow imitation 

leather, trimmed with the same material 

in red. Tables are chrome with red Formica 

top and the chairs are chrome with bright 

yellow leather upholstery. 

The drive-in theatre and the restaurant 

had been open only a couple of weeks when 

it became necessary to build a concession 

stand in the center of the theatre field, 

next to the booth. Restrooms are located 

on the opposite side of the booth. The 

additional concession was desirable because 

it was found that the patrons would walk 

only a short distance to obtain refreshments, 

and not enough of them would walk 

the distance back to the highway restau- 

Continued on following page 

BOXOFFICE February 2. 1952 

39

DRIVE-> ., 

RESTAURANT COMBINATION 

Continued from preceding page 

rant to make the theatre-time refreshment 

business highly profitable. The concession 

has no tables, and is open on three 

sides. In the winter these are covered with 

plate glass with entrance doors. The concession 

serves hot dogs, hamburgers, barbecue. 

French fries, etc.. as well as soft 

drinlcs. candy, popcorn and other snacks. 

The theatre nets 25 per cent on concession 

sales from each ticket. 

While popcorn machines are located in 

both the concession and the restaurant, 

the Ellis brothers have found that the 

ticket office is the best place to sell popcorn 

because patrons buy it with the change 

in their hand after purchasing tickets. Patrons 

do not have to leave their cars to buy 

the popcorn as two field boys in uniform 

«#> the only popping oil with a real UL 

butterlike flavor / w '^ *f 

4* pours readily in all kinds l*^d 

of weather 

f" costs less per bag 

ii|si 

produces fewer "duds 

(ft rhe goMen co/ored popping / ^^\ Ik 

oif Ihal will bring more silver g i%^ 

to 

your popcorn ifond. 

Made of American Ingredients — Always Available! 

Mode by C. F. Simonin's Sons Inc. phiia.34,Pa 

POPPING OIL SPECIALISTS TO THE, NATION 

The screen at the Ellis Drive-In is erected on a 

natural elevation which suggests the beauty of the 

wooded hills that surround the outdoor theatre. 

are present to get it for them, to wipe their 

windshields and perform other services. 

The projection booth is located 250 feet 

from the screen at the Ellis Drive-In, is 

constructed of cement blocks and has a 

cement floor covered with floor tile. It has 

a special room for the generator, equipped 

with an exhaust fan. In the booth DeVry 

pro.lection equipment is installed, and 

Strong Mighty 90 arc lamps are used, with 

No. 10 carbons, pulling 120 to 150 amperes. 

The screen, with Johns-Mansville sheet 

rock facing, is set on a natural elevation. 

It is now approximately 37x50 feet, but 

will be enlarged this spring. 

The drive-in is open the year around, 

and 200 Little Inferno in-car heaters are 

available to patrons. 

The entire field is sloped to insure proper 

drainage, a great portion of it being cut 

from solid stone. Limestone chips cover 

the field. In front of the screen is a children's 

playground with a self-propelled 

merry-go-round made by Ahrens Mfg. Co., 

a leading attraction. A pony corral located 

near the back of the theatre makes free 


40 


I 

28 GALLONS ORANGE-CRUSH SYRUP 

BUT YOU PAY ONLY ^359" 

(The Cost of the Dispenser Alone) 

AND YOUR INCOME ?'^Jsh %Tu% PAYS THE COST IN FULL! 

Think of it.' You save right away, because you 

get a regular S425.30 value tor only S359.50I 

And, when you sell the finished drinks froin 

the 28 gallons of Orange-Crush Syrup (at 10 

cents a serving) your return income is sufficient 

to repay you the total cost of this offer. 

In most theatres, the total cost is returned in 

full in a month or less! 

Hurry! Scarce /Metals Now on Strict Allocation! 

Shining stainless steel now used in 

manufacture of this handsome dispenser, as 

well as copper tubing used in concealed refrigeration 

unit, are now in very limited supply. 

Only a limited number of these dispensers can 

be made in the future. So act now! It's first 

come, first served; while they last! 

MAIL THJS HAMDY IMI 

COUT>0M NOM/I. 

"-7 

• TESTS SHOW THIS NEW 

ANIMATED DISPENSER INCREASES SALES 

MORE THAN 100% OVER STANDARD EQUIPMENT! 

Its a winner! 18" diameter, 36" 

high^flêrall, 30" high to top of 12- 

gallon capacity glass 

bowl! Stainless steel 

cabinet and shoulder, 

spun aluminum 

illuminating cone! 

• Acid-resistant, 

plastic cascade assembly! 

8" diameter 

filler hole, syrup and 

water can be poured 

separately. Finished drink within 5 

minutes at 42 degrees from a 75 degree 

pre-mix temperature! 

• Dispensing faucet made of stainless 

steel, completely sanitary, rapid flow, easy 

cleaning! Properly insulated cooling 

coils, no sweating on compressor! 

• Fits easily on the counter! And the 

entire unit may be dismantled, cleaned 

and replaced within 1 5 minutes! Fully 

warranted and guaranteed by the manufacturer 

for one full vear! 

Orange-CfUSh COMPANY 

318 W. Superior Street, Chicago 10, Illinois 

Rush me at once further complete information on 

your special offer of 1 OC-100 Animated Dispenser 

and 28 gallons Oronge-Crush Syrup—a regular 

$425.30 value for only $359.50. 

ADDRESS. 

TOWN 

NOTE: 

STATE. 

This offer may be withdra\ 

any time without notice* 

BOXOFTICE February 2, 1952 

41

except 

Popcorn Is 

a Favorite 

^*ar BillinQ 

Food of 90 Per Cent 

Of All Americans 

Recent surveys, reported by the National 

Ass'n of Popcorn Manufacturers, disclosed 

tliat 90 per cent of men, women and children 

polled, like—and eat plenty of—the 

blossomed kernels. The outlook is good for 

plenty of the product to satisfy this almost 

universal appetite. 

-^ 3 J 

Famous 

Nestle's 

Crunch, Milk and Almond 

Bars available 

in both 5< and 10« 

sizes, packed 100 

count and 24 count. 

Every day the famous 

Nestle's name Is advertised 

nationally in 

Magazines, Newspapers, 

Radio and TV! 

Nestle's Chocolate 

means qualitv and 

consumer satisfaction. 

Order Nestle's Crunch, 

Milk and Almond now 

for your stands. 

Almost as old as the American Indian, 

popcorn munching got its big start about 

300 years ago. It was the custom then for 

an Indian brave to present the early settlers 

with "appetizer" portions during peace 

negotiations. Perhaps the most authentic 

report of popcorn's introduction into the 

American diet is supplied by author Joseph 

N. Kane, whose "Famous First Facts" reveals 

that popcorn was presented to the 

English colonists at their first Thanksgiving 

feast on February 22, 1630. The 

story has it that one Quadequina, son of 

an Indian chief, brought to the dinner a 

deerskin bag containing several bushels of 

the popped corn. 

HIGH NUTRIENT VALUE 

It's been part of the food intake of 

most Americans ever since. But only in 

recent years has its nutrient value been 

brought to light, supporting what theatre 

patrons have known all along. 

The Department of Agriculture says popcorn 

has ( 1 ) more food energy units than 

all cooked fish and meats (except very fat 

meats ) ; 1 2 1 more food energy units than 

all vegetables and fruits; (3i more food 

energy units than all breads and cakes: 

I 

4) more food energy units than all varieties 

of cheese i Swiss), and (5i more 

food energy units than all table beverages, 

including milk. 

DRIVE-IN, RESTAURANT COMBINATION 

Nestle's Chocolate Company, Inc., 60 Hudson Street, New York 13, N. Y. 


. J'l more 

teoiTi 

te./ 

Sutter -THîU 

tatomilic »ol Saltti On 

colorful... 

animated... 

illvminated 

AUTOMATIC PRODUCTS 

COMPANY 

g'-iîs^. 

trV' 

7 

FOR COMPLETE 

DETAILS 

TEAR OUT AND 

MAIL THIS AD 

TODAYl 

For Better Service 

And Higher Profits 

EVERY DRIVE-IN THEATRE 

NEEDS 

THE 

DIICCCTCDIA * concession on whnls. 

PUrrC I ClxlH . . H°' and cold compartmtnts. 

HOTBOXWARMER:n.'RofiS 

PORTO-FOUNTAIN.. î/5J:n.T 

Ask for descriptive literature, prices and delivery 

THE WALKY-SERVICE CO. 

401 Schweiter Bida. Wichita, Kans. 

pony rides available to the children. There 

are also picnic tables and grounds located 

at the rear of the drive-in. Field lights 

and artificial moonlight lamps are set on 

80-foot poles to illuminate the entire drivein 

area. 

The Ellis brothers have placed television 

sets in the restaurant, and in the summer 

a set is located near the picnic grounds 

and special benches are set up for such 

events as the world series. 

Weekly programs and full-color postcards 

are used by the management to promote 

the drive-in theatre and restaurant. 

Louis, Joe, Sam and John Ellis have 

found the combination of a drive-in theatre 

and restaurant highly successful, and 

more and more patrons are accepting their 

invitation to "spend the day with us." 


Now, with loads of new feofures, the MILLS helps you to attract 

bigger sales and still greater profits. This amazing Freezer gives 

you everything in one attractive compact unit. You serve the best, 

and give a variety of choice delights that keep the cash register 

ringing. Write today for illustrated literature and complete 

details on WHY A MILLS FREEZER MEANS GOOD BUSINESS! 

MILLS INDUSTRIES, Incorporated, ^108 Fullerton Ave., Chicago 39, Illinois 

BOXOFFICE :: February 2, 1952 43 

^

REFRESHMENT 

SERVICE 

RESEARCH 

for 

BUREAU 


ENROLLMENT FORM FOR FREE INFORMATION 


PLANNING INSTITUTE 


Kansas City 1, Mo. 

2-2-52 

Please enroU us in your RESEARCH BUREAU 


the lollowing subjects for Theatre Planning: 

Acoustics 

Lighting Fixtures 

D Air Conditioning Plumbing Fixtures 

n Architectural Service 

q Projectors 

n "Black" Lighting 

p projection Lamps 


D Carpels 

Coin Machines 

Complete Remodeling 

D Decorating 

Seating 

Signs and Marquees 

Sound 

Television 

Equipment 

D Drink Dispensers Theatre Fronts 

D Drive-In Equipment Q Vending Equipment 

Other 

Subjects 

Indoor Houses Now Feature 

Intermissions to 

Bolster 

Concession Revenues 

Intermissions, after the finish of the 

feature picture, to help the sale of candy, 

soft drinks and popcorn and thus bolster 

declining revenues are becoming common 

in conventional theatres in Minneapolis, 

Minn., just as they are the rule in driveins. 

Screen trailers are used to announce the 

intermission and explain it is for the purpose 

of affording an opportunity to patrons 

to visit the refreshment counters without 

missing any of the screen entertainment. 

The loop first run Gopher Theatre uses 

a brief colored cartoon comedy to cover the 

ground. In addition to announcing the intermission, 

the trailers help to create in 

patrons the desire to eat or drink. 

TRAILERS ARE USED 

Regular trailers are employed at both the 

RKO-Orpheum and RKO-Pan theatres 

downtown, prior to the intermissions, to 

stimulate refreshment sales. 

There is no doubt, according to a survey, 

that the intermissions are helping 

the refreshment sales in those theatres 

that utilize them. However, many exhibitors 

are fighting shy of them in the fear 

that they might result in adverse boxoffice 

repercussions. 

It is pointed out that some outdoor theatre 

operators have found their intermissions 

to be productive of many customer 

squawks, and generally disliked by patrons. 

POINT OUT BENEFITS 

Some drive-ins in this area even go to 

the extent of apologizing over their public 

address systems for the intermissions, at 

the same time, pointing out that they permit 

parents to take their children to restrooms 

or get heated milk bottles for infants 

at the refreshment booths while the 

lights are on. They do this to counteract 

any bad will the intermissions create. 

Drive-ins leasing out their concession 

privileges are, in every known instance, required 

by contract to have the intermissions. 

Even when they operate the concessions 

themselves they generally find it 

advisable for refreshment sales purposes 

not to eliminate the intermission, even 

though they are responsible for much customer 

grumbling. The drive-in intermissions, 

however, are considerably longer 

than those at the conventional theatres. 

The MODERN THEATRE Buyer's Guide and 

Reference Section is an invaluable aid to theatremen 

the year 'round. Keep your 1951 

issue handy at all times, and use it often. 

Lobby Display Creates 

New Popcorn Fans 

Manager Max Mink of the RKO Palace Theatre, 

Cleveland, Ohio, took advantage of National Popcorn 

week to increase his popcorn sales and to 

create new popcorn patrons through direct, pointof-sale 

advertising in the theatre lobby. The display 

was in the lobby facing the patron as he entered. 

A glass front popcorn case was surrounded by specially 

made 36-inch boxes duplicating the appearance 

of the regular size popcorn boxes. A glamor 

girl passed out popcorn samples. During the week's 

display, 

not only was the per capita popcorn sales at 

the concession stand increased, according to Mink, 

but new popcorn fans were made. 

Theatre 

Seating Capaciiy 

Address 

City 

State 

The NEW STREAMLINED DIXIE HOT DOG MACHINE 

America's Best Hot Dog Merchandiser at a price 

you can afford. 

steams botti buns and fiot dogs in 4 minutes. Bottom dog or 

bun can be served first. Easily turns out SOO sondwiclies per 

tiour. Large water capacity eliminates dry pan worry. Sliding 

doors assure speedy operation. Designed for 2 or 4 pon 

combinotion. Ideal olso for coneys ond beefburgers. Made 

of stainless steel. 

Send coupon below for 

details 

Signed 

: Gorv-s Mfq. Co., 

: 210 Court Ave., 

: Des Moines 9, Iowa 

(Potent 

Pending) 

Postage-paid reply cards for your further convenience 


THEATRE Section, published with the first issue of 

each month. 

Gentlemen: Kindly send descriptive 

; 

: New streamlined Dixie Hot Dog Ma 

I 

Nome 

details covering your 

Price: 

$99.00 electric 

$94.00 gas 


f^ 

MARS MAKES BIG 

NEWS 

with giant ad campaign for 1952 

AKC-TV. 

It's big! It's In.ld! It's tops! 

Yes, Mars— makers ot fine candy bars— backs you in 1952 .with the nio-l 

aggressive advertising campaign in Mars' history. 

Look over the lineup on this page. Here is solid support from the ver\ 

tops in television, radio and magazines. Here are thoroughly tested premiums 

and promotions to rocket vour candy bar sales sky high. 

Make no mistak.^. It's Mars in '.52. So tie in now and CASH IN HIC! 

MARS, 

INCORPORATED 

Makers of America's fastest selling, chocolate-covered candy bars 

MARS Toasted Almond BAR, 

Snickers, MARS Cocoanut Bar, The 3 Musketeers 

Milky Way, Forever Yours, 

•PEOPLE ARE FUNNY" with Art I.inkl.tlcr 

lor MILK^ WAY an.l FOKKVKR 

V>1 RS. Kverv Tuesdav eveninf;. I KO stall..,,- 

CM"^ II. -("..rk ,-.,.,s|-tn-r,,Ms|. 

PREMIUMS! PROMOriONil CON- 

TESTS! E.xciliiig. Colurlul. Sales Buililiiig. 

Everything brand new in 1952. 

LOOK liii COLLIERS t'T MARS Toasted ••HOWDY DOODV TV for S.NICKKRS and 

\lMH.iid BARS, lb full-color, half-page ads The -i Ml SKKTKKRS. Every Monday and. 

in these two leading magazines! 

Wednesday. 46 stations—NBC network. 

BOXOFFICE February 2. 1952 45

REFRESHMENT 

SERVICE 

A New Trade-Name Offered 

To Sell 

Buttered Corn 

Supurdisplay of Milwaukee has announced 

the creation of a specialty sales 

division. The new organization will provide 

theatre-styled equipment and sales 

accessories and a specialized merchandising 

refreshment service. Activities will 

emanate from the new company's Milwaukee 

office. 

Equipment and services of the company 

will be advertised to conventional and outdoor 

theatres through tradepapers, trade 

showings, special sales clinics and direct 

mail literature. 

Supurdisplay is well known to the trade 

through its origination of new refreshment 

ideas and such items as the open-top popcorn 

box and Supurdisplay equipment. It 

created butter corn by producing the first 

butter dispensing accessory—the Butter- 

Mat—which is in use in most of the major 

circuits in the country. 

Current headliner of the new division 

is Buttercup Popcorn—a sensational new 

trade-name container for butter corn. 

Buttercup was initially announced at the 

Theatre Owners of America convention in 

New York. Favorable reaction there was 

tremendous. Container supply and accessory 

problems are now worked out so that 

Supurdisplay's exclusive new trade-mark 

for butter corn is ready for theatre use 

nationally. 

In announcing the Buttercup popcorn 

trade-mark, Supurdisplay emphasizes the 

axiomatic value of a trade-name product. 

The primary weakness in popularizing buttered 

popcorn has been the lack of a trademark 

by which brand conscious Americans 

might buy. The Buttercup container and 

trade-mark displayed with Supurdisplay's 

attractive accessories—over-size Buttercup 

display, container dispenser, napkin dispenser, 

llxl4-inch sign, colored translite 

displays for the front of the Butter-Mat 

and sales attendants' specially printed disposable 

caps and aprons—all go to sell Buttercup 

without the necessity of management 

pounding home to the sales people the importance 

of selling dairy buttered corn. The 

trade-mark and accessories sell, and as a 

result the customers "ask for Buttercup." 

Theatres using Supurdisplay's Buttercup 

plan are securing a minimum of six cents 

per person in popcorn sales, and virtually 

all sales are of the Buttercup. Buttercup 

popcorn served with sweet cream butter in 

attractive Buttercup containers and accessories 

is becoming the popcorn by-word, 

getting the theatre 25 cents instead of 

ten cents for plain popcorn. 

Also available to its customers of Butter- 

Mats, popcorn boxes and other products 

is a free pressbook on how to sell buttered 

popcorn. This is a most valuable book 

based on Supurdisplay's several years' ex- 

Street Sales Are Boosted 

When James Barnett, manager of the downtown 

Florida Theatre, Miami, one of the Florida State 

Theatres chain, looked at his confection sales and 

decided they needed stimulation, he dreamed up a 

new front for the street end of the confection 

counter. The icy igloo effect proved to be a real 

eye-catcher, and sales picked up right away. 

perience including all phases of advertising, 

display, personnel, signs, contests, promotions 

and accounting to get the greatest 

results. 

good 

• J/h BETTER 

taste... 

in every way 

STYLING TO ATTRACT YOUR CUSTOMERS 

• jfh BETTER DRINKS TO BRING YOUR CUSTOMERS BACK 

No matter how you look at it— it's the repeat business that builds up your 

profit factor. Every customer you serve from an Everfrost Soda Bar is bound 

to become a "regular" ... to come back for the second and even the third 

drink. 

There's a reason for it—the attractive styling of the Everfrost Soda Bar 

draws on your lobby traffic like a magnet. And once they've tried an 

Everfrost dispensed drink they'll be back again and again, for only with 

Everfrost do you get such sparkling, refreshing, perfectly chilled drinks. 

You'll be sorp

says: 

Loon Back^ General Manager, seven 

Rome Theaters, in Baltimore, Maryland, 

"Cfiew/ng gum at the 

concession counter 

means extra business" 

Yes..Xhewing Gum Improves 

Your Profit Picture! 

It Pays to Display and Sell 

Your Patron^ Favorite Brands 

# In hundreds of theaters, a good display of 

chewing gum is now "standard equipment". 

That's because popular brands of chewing gum 

build good will and produce extra revenue. 

People like to chew gum at the movies—for 

relaxation and to freshen the taste and sweeten 

the breath after eating a snack or treat from 

the refreshment counter. Take advantage of this 

fact and get your share of this profitable, fastturnover 

business. Display Wrigley 's Spearmint, 

Doublemint, "Juicy Fruit" and other top selling 

brands of chewing gum where your patrons can 

easily see and buy them. You'll find that it's 

an easy way to increase your revenue. 


THE 

discussion of the core of popcorn machines 

or warmers is completed in the first part of 

Installment of the manual on preventive maintenance 

this 

for theatres by L. E. Pope, purchasing ogent 

for Fox Midwest Amusement Co. He then advises 

concerning the selection and care of janitor equipment 

and supplies in order to obtain the longest 

service life and the greatest cleaning benefits to 

preserve the decorations and wall and floor surfaces 

of the theatre. 

L. E. Pope 

NEGLECT IN CARE 

PART IX: 

CARE OF POPCORN MACHINE AND 

JANITOR EQUIPMENT AND SUPPLIES 

by L E. POPE 

F— Popcorn Machine or Warmer—(Cont'd) 

Have kettle hot before you start popping to avoid the first 

batch or two being poor quality. A bad batch on the first kettle 

or two poppings will reduce your average popout and give poor 

quality corn. Always leave a small amount of seasoning in the 

kettle when not in use as a warning in case the kettle is turned 

on by error. 

Vent, Blower and Filter. In many machines there is a blower 

to take steam and the popcorn odor out of the kettle and the 

inside of the machine. Inasmuch as steam that comes from the 

popping corn becomes saturated with oil and this oil condenses in 

the blower, means have been provided to draw off this oil. Keep 

seasoning pump and seasoning warmer clean and adjust to prevent 

leaks. Many machines have grease filters which should be 

cleaned every week or two, depending on the amount used. 

Oiling Motor and Moving Parts. It is a good practice to oil 

the motor before each day's operation. The amount of oil necessary 

is very small. In fact, one drop is quite sufficient. This 

oil must be tasteless, otherwise, it will spoil the corn if it comes 

in contact with it. It is suggested that only mineral oil be used 

for this purpose. This also applies to the agitator shaft and 

other moving parts. 

If the above Items are checked and you use the correct 

amount of seasoning, corn, and salt, you should obtain the best 

possible popout. 

G—Counters 

Counters should be kept clean, neat and well illuminated. 

Do not allow grease from the corn or spilled drinks to remain on 

the counter. Most counters are made of materials that resist 

grease and liquid, but excess saturation will not only damage them 

but detracts from their appearance. 

H—Storage Cabinets 

storage cabinets should be built rat, mouse and roach-proof. 

Although metal makes the best storage cabinet, they can be built 

tight enough of wood or other materials to keep supplies clean 

and safe. Keep cabinets closed and locked when not in use. 

I—Storage Space 

Anything worth keeping in storage space is worth keeping 

a record of. Have a planned method of checking out stock from 

any storage room or space. Keep items stored under lock and 

key to prevent loss and waste. All storage rooms should be clean, 

orderly and free from trash and combustible material which 

might cause a fire. 

J—Signs 

Concession signs should be well illuminated and clean. It is 

important to select a good location for concession signs. Do not 

use makeshift wiring to operate electric concession signs. 

K— Displays 

Concession displays should receive the same care as concession 

signs, except displays that provide space to show merchandise 

should be well stocked at all times. 

L—Waste Cans 

Neglected waste cans not only become a fire hazard but attract 

rats, mice and water bugs. Empty, clean and sterilize at 

regular intervals and locate away from combustible material or 

equipment. Waste cans should be made of metal and have metal 

cover on when not in use. 

M—Sales 

Racks 

Refer to Subject IV, Item K. 

V. AUDITORIUM AND BALCONY 

All subjects concerning the auditorium and balcony are covered 

under section of special subjects. 

VI. JANITOR EQUIPMENT AND SUPPLIES, AND STORAGE 

CLOSETS 

A—Equipment 

Vacuum Cleaners. Recommendations for vacuum cleaners 

Include the normal care given to any piece of electrical equipment. 

Lubricate the fan bearings as recommended and check the carbon 

brushes occasionally, replacing when worn. If the cleaner is used 

constantly, it is advisable to send it to a repair shop for checking 

and overhauling once each year. Clean the vacuum cleaner tank 

and bag regularly to obtain maximum service from the cleaner 

and thus reduce running cleaner to a minimum. The bag should 

be cleaned every day, or at least every other day, depending upon 

the amount of cleaning for which the cleaner is used. 

Handle the electric cord on your vacuum cleaner carefully. 

Don't yank the plug out of its socket by the cord. Grasp the plug 

itself. Always wind the electric cord loosely so that you don't 

damage the fine wires inside. Turn off the current before you 

pull out the plug or contacts may burn. Grime and dirt has been 

ground into floor coverings and upholstering, and air currents 

have carried dust into the screen, drapes and on high ledges. The 

theatre cleaner and its especially designed tools will make a 

quick, easy job of restoring your theatre and its furnishings to 


ms^^ 

A MANUAL OF PREVENTIVE 

MAINTENANCE FOR THE THEATRE !l 

EOF JANITOR SUPPLIES IS COSTLY 

their original appearance. It is most economical for your regular 

help to use. Clean all equipment and furnishings right where 

they are. Proper cleaning prolongs the life of fabrics, equipment 

and furnishings and reduces upkeep costs. 

Air filters, too, can be cleaned in a few minutes. There is no 

need for expensive removal and washing where filters are blocked 

with dust. Keep the projection screen sound holes free of clogging 

dii-t. By removing dust at regular intervals there is less 

damage from grease and smoke fumes which dust is a natural 

base for. 

Tests have proved that a vacuum cleaner with suction, beater 

and brushes will remove more harmful dirt from carpet and fabrics, 

but due to suction cleaners being more powerful, a good 

practice is to do most of the cleaning with suction type cleaners 

and use the suction, beater and brush type at regular intervals. 

Do not use a blower to clean theatre floors as the dust is blown 

into the air and settles on all ledges and walls and other objects, 

thus making it necessary to decorate more often and causing 

other major cleaning expense. 

B—Supplies 

In many cases a janitor who uses a system to care for the 

supplies does better work and uses less supplies. Instruct your 

janitor as to the best materials to use and how to use them. 

Many janitor supplies are chemicals that are combustible, therefore, 

it is important to keep them in fireproof containers in janitor 

closets provided with plenty of shelves and space for special 

containers. Keep trash and combustible material out of janitor 

closets unless in fireproof containers. 

It has been necessary to prepare materials for each and every 

variety of surface, and materials which can be used without danger 

by any average person. The requirements and materials to 

take care of such requirements are large in number, and the skill 

and intelligence of those persons whose task it is to use these 

materials varies as widely. Therefore, it would take volumes to 

cover most of the materials and their uses. 

The best method to use in buying janitor supplies is to know 

what various chemical reactions will be to certain types of surfaces 

and materials, then decide what chemicals are needed and 

at what strength, and buy on certain specifications only. After 

the correct material is determined, make sure it is used as it was 

compounded to be used. 

Janitor supplies and equipment other than chemicals should 

also be purchased on specification comparison. Neglect in taking 

care of janitor supplies often proves very costly. By taking 

a little time to determine what equipment and supplies are best 

for your needs and the amount needed to do the job, it is a simple 

matter to figure cost for a few weeks, then budget these items for 

future use. 

All other janitor equipment should be kept in good repair C—Terrozzo Maintenance 

and cleaned after each use. Most janitor closets are provided with The physical characteristics of terrazzo, or any flooring materials, 

must govern the methods and selection of materials for 

mop sinks. Use care as to what is poured in them and see that 

the sinks and traps are kept clean the same as any other plumbing properly treating and cleaning it. Good terrazzo has a smooth 

fixtures to prevent odors and damage due to neglect. 

surface that is 70 per cent or more marble, and less than 30 per 

cent neat Portland cement matrix. The marble granule is practically 

non-absorbent. The porosity of the matrix and its ratio 

of absorption is relatively low. 

Suitable materials for treating or cleaning terrazzo floors will 

fill the original pores or have no effect on them. Harmful materials 

increase the number of and enlarge the pores. Continued 

use of such harmful materials increases the maintenance problem 

and cost. 

Terrazzo is benefitted by a penetrating, not surface, filler or 

seal. The urgency for such a penetrating treatment varies with 

the floor. The use of purely surface waxes, varnish preparations, 

and "good-for-anything" materials should be avoided. 

New terrazzo, when not given a special treatment, often has 

a dull, gray appearance. This is caused by a deposit of efflorescent 

mineral salts that are a by-product of the setting and curing of 

the Portland cement. This chemical action continues at a decelerating 

rate over a period of months, unless the pores of the 

terrazzo are sealed. This is a normal condition and the deposit 

Janitor supplies, to a great extent, are made up of materials is removable by the regular maintenance operations. 

to clean floors, walls, ceilings, woodwork, glass, tile, metal, plumbing 

fixtures, light fixtures, machinery and other equipment. In three times a week, and mopped on alternate days. The cleansing 

New terrazzo a7id mosaic floors should be scrubbed two or 

other words, almost any kind of natural or coated surface. Many agents must be free from alkali, acids or other strong ingredients 

natural and synthetic fabrics are now being cleaned on the job that may ruin the floor. The floor must be rinsed after each 

with special cleaning materials. 

luashing to prevent it from becoming slippery. After two or three 

Good floors and other surfaces, properly maintained, are months of this treatment, the floor will acquire a beautiful, natural 

sheen and will require less work for its upkeep. 

works of beauty and may remain so continuously and perpetually. 

In all surroundings they are most conspicuous, and only in recent Properly laid terrazzo in its natural condition is a lifetime 

years has any genuine scientific knowledge served in maintaining installation and needs only simple care to preserve its attractive 

these costly surfaces as they should be maintained. 

appearance. Artificial or applied surfaces often create or contribute 

to slipperiness which is not an inherent quality of terrazzo. 

Clean terrazzo is not slippery. The factors of slipperiness are 

the same as those encountered on any smooth surface; principally 

surface films such as wax, water, oil. A residual film of cleaning 

material is a common cause of slipperiness. Wheti dirty water 

and solutions are allowed to dry on terrazzo. they form a film 

that dulls the appearance and natural color. 

A gummy or hardened accumulation of this film is 

often seen 

along the edges of a floor and a dirty streak is far too common on 

Continued on following page 

BOXOFFICE Februarv 2. 1952 

49

R 

izz: 

8x10 Slide Frame $1.00! 

LIFETIME EXTRUDED ALUMINUM 

DISPLAY FRAMES 50% Less 

Compar' Our xclusi 

your 

one-piec 

sts hall 

construction 

8'xlO Slide Frame $1.00 

1 1 xl4 Slide Frame $1 .50 

14x22 Slide Frame $2.15 

14 x36' SNde Frome $3.00 

22"x28" Slide Frame $3.00 

tains illustrotions < 

POSTER case: We manufacture o complete line of illi 

non-illuminated wi wall frames and poster coses. Prices run 

as the slide same scale frames listed above. Our catalog c 

ind prices on these exceptionally tow cost 

* Lifetime extruded aluminum 

» Caustic etched 

^^^f * Alumilite finished 

* Strong, rigid 

I A * All standard sizes 

I m Cross section of our 

^ 

solid, lifetime frome 

ex(rus/on 

40"x60" POSTER CASE $64.50 

40"x60" Non-illuminated poster case, 

shadowfaox door, recessed or surface 

mounted (please specify) heavy extruded 

aluminum, lifetime alumilite finish, full 

plywood back. 

length door hinges, ^s" 

F.O.B. Montebello. 

SAVE! ORDER DIRECT BY MAIL 

Frames and case listed may be ordered 

by mail. Money-back Guarantee. Shipped 

F.O.B. Montebello. California. 

Peoples Display Frame Co 

1513-1515 Olympic Blvd. Montebello, California 

SEflTinc in THE moDERn mnnnER 

UniVERSHL CHIIIR 

/» I D E A L ^ 

Now for the first time a single custombuilt 

chair is offered in 

32 DIFFERENT 

MODELS 

16 different construction combinations 

in retractable or conventional type. 

Production economies permit 

THE GREATEST CHAIR 

VALUES IN HISTORY 

MAINTENANCE MANUAL 

Contiriued from preceding poge 

the wall base. When a heavy film is permitted 

to form through failure to properly 

gather up and rinse off dirty water, special 

work and materials are required to 

remove it. 

Such work must be done by experienced 

men who can be trusted to handle the 

strong cleaners and the abrasive materials 

necessary without damaging the terrazzo. 

When the terrazzo has been restored to its 

natural, clean condition, only a little directed 

effort is needed to avoid the recurrence 

of film. The correct maintenance 

methods that do not damage the 

terrazzo 

and that maintain its natural beauty, actually 

cost the least over a period of years. 

Low-cost maintenance is a primary consideration 

of every owner. Many building 

owners install terrazzo because of this and 

fail to get it because they are misled into 

using some cheap, unsuitable material 

which has a low pound or a low gallon 

price. Soaps and scrubbing powders containing 

caustic alkali should never be used 

in the maintenance of terrazzo and mosaic 

surfaces. Labor is about 95 per cent of the 

cleaning cost. The difference in cost between 

cheap and good materials has almost 

no effect on your total maintenance 

bill. The cost of special care or the services 

of experienced men needed because of 

the use of poor materials far offsets the 

savings in cost, without considering the appearance 

and deterioration of your floor. 

If you seal or give a special treatment to 

your terrazzo, do it immediately following 

the installation or following a thorough 

cleaning so as not to seal in dirt or film. 

For suitable sealing rriaterial, consult any 

terrazzo contractor. 

CAUTION: Sweeping compounds containing 

oil will penetrate and permanently 

discolor terrazzo. 

D—Marble and Mosaic Surface 

Refer to Item C on Terrazzo Maintenance 

and use the same care for marble 

and mosaic surfaces. 

(Continued Next Month) 

The NEW Patented SPEED-SCOOP 

Three times more efficient. Scoop and pour o 

bagful of popcorn in one single easy motion. 

Made of light, stainless aluminum. Cool hardwood 

handle. Perfectly balanced for maximum efficiency 

and speed. Only $2.50 at your Theatre Supply 

or Popcorn Supply Dealer. 

SPEED-SCOOP 

10? Thornton Avonue, Son FranciKO 24, Calif. 


Historical Motion Pictures 

Will Be Studied at the 

New Dryden Theatre 

Use of rare yellow Roman brick to conform 

with the Georgian architectm'S 

helped to integrate the new Dryden Theatre, 

opened recently as part of George 

Eastman House, photographic institute in 

Rochester, N. Y. 

Built with funds contributed by the late 

Ellen Andrus Dryden and her husband, 

George Dryden of Evanston, 111., the theatre 

will be used for the study of historical 

motion pictures and for lectures and demonstrations 

related to the photo institute's 

educational program. 

PROJECTORS WERE DONATED 

In cooperation with the theatre's plan 

of studying historical motion pictures, the 

Century Pi'ojector Corp. donated the two 

35mm projectors used in the Dryden booth. 

The main design problem which confronted 

the architects was successfully 

matching the design of the theatre with 

the already existing design of the house. 

The 553-seat auditorium is of stadium design 

with the foyer, coat rooms, and washrooms 

under the raised floor. The upper 

walls are of corrugated Ti-ansite, the ceiling 

is acoustical plaster, and the lower 

walls are painted plaster. The floor of the 

foyer is travertine marble imported from 

Italy. Very blond oak paneling with a 

black marble base along the floor provides 

the wall surface of the foyer. 

Interesting back lighting effects on the 

screen border are achieved by a recessed 

cove around three sides of the screen. Cove 

lighting will run the full length of the 

foyer with cambered arches between and 

parallel to the coves. 

The interior color scheme of the Dryden 

reflects the simplicity and dignity characteristic 

of the building. The Transite 

area and side walls are a warm gray and 

lower portion of the walls in hunter green. 

The seats are upholstered in mulberry corduroy 

with the metal parts painted mauve. 

The border of the screen is mauve velour. 

The stage curtain is a reproduction in 

sepia of a photograph of the stone garden 

loggia at the Eastman House with tall 

Lombardy poplars in the background. 

Theodore W. Moore supervised architectural 

construction of the Dryden. 

Theatre Earns Public Goodwill 

In East Hartford, Conn., school youngsters 

are practicing safety rules and caution 

in crossing streets, with free theatre 

tickets as the incentive. 

Tom Grace, manager of the Eastwood 

Theatre, a Perakos circuit house, has been 

in the film business for the past two decades. 

He worked out the safety program 

with the local chief of police. 

The theatre supplies two passes for each 

elementary school in East Hartford. Traffic 

policemen assigned to school duty watch 

for safety-conscious youngsters and forward 

their names to the principal. One 

boy and one girl at each school get a pass 

to the theatre for the following Saturday 

show, if they are cited. 

Editorial comment in the East Hartford 

Gazette noted: "If free passes are incentive 

enough to make a child think twice 

before darting into the street, he soon becomes 

safety-conscious and is protecting 

his own life in addition to passing good 

safety conduct on to others." 

Sold through Thcotre Supply Dcolers Exclu 

1 

SAVE 2 2 % 

ON CARBONS! 

***^ ^ - So^«' / 

Uses positive carbon stubs of any length, 

without preparation, and without affecting 

regular operation of the lamp. When entirely 

consumed, the new carbon goes into 

use without losing the light. 

clusively 

Let us put NEW LIFE 

. info your OLD CHAIRS 

We have serviced hundreds of theatres and 

welcome your inquiry. Our staff of trained repairmen 

will put new life and new beauty into 

your old theatre chairs without any interruption 

to your daily show. 

We rehabilitate or supply new cushions, replace 

parts and reupholster any style or make 

of theatre chairs. Moke your seating problem 

our problem. Write today; outline your needs. 

MANUFACTURERS: Foam Rubber and Spring Cushions— Covers for Backs and Seats 

DISTRIBUTORS: Upholstery Fabrics and General Seating Suoplies 

SERVICES OF Periodic Insoection and Service— Installation— Rehabilitation 

'Better Your Theotic 

ond You Bette 

Your Boxoffrcc' 

THEATRE SEAT SERVICE CO. 

160 HERMITAGE AVENUE • NASHVILLE, TENNESSEE

paste) 

PROJECTION AND SOUND 

Know Your Sound Equipment 

Good Sound Performance Depends on Constant 

Check of Condensers and Amplifiers 

by WESLEY TROUT 

Wes/ey Trout 

Condensers ark 

very, very important 

components of your 

amplifier. They develop 

shorts and 

"opens" which can 

cause considerable 

trouble. Amplifiers 

use electrolytic condensers 

made in two 

forms: the long cylindrical 

wet type) 

I 

aluminum can or the 

dry 

I enclosed in a paper container. 

They are rated as to workiiig 

voltage and capacity. Always use the 

capacity and working voltage recommended 

by the manufacturer when replacing 

a defective condenser. Electrolytic 

condensers for filtering ican type) are 

rated from 8 microfarads and not less 

than 450 volts, and some higher capacity; 

audio frequency bypass condensers idry 

type) have ratings from 10 to 50 microfarads 

and voltage ratings around 25 to 

75 or more. Larger ratings in microfarads 

are also emvloyed in sound equipment. 

The design and construction of the 

power-converter-equipment for public 

address equipment, theatrical sound equipment 

and television equipment are the 

same in many respects. In all these circuits 

they use power transformers, wet 

and dry filter condensers and choke coils. 

Briefly, filter condensers serve as electrical 

tanks which store up electricity when 

Red Wire irev. 

Positive 

Block—Negotive 

Anode 

Metal Container 

(Cathode) 

Electrolyte 

the voltage is high, and release electricity 

when the voltage drops. The capacity of 

condensers is expressed in farads. Paper 

condensers are made of very thin metal 

sheets, which are insulated from each other 

and rolled together. Several thicknesses of 

very fine waxed rice paper, which is free 

from pin holes, is used as an insulator between 

the strips of metal. The rolls are 

placed into an insulated metal can or 

bakelite container and sealed with a wax 

compound which serves to keep moisture 

out. The metal foil is connected to the 

terminals on the insulated terminal strip. 

Sketch "A" shows a metal container 

holding the electrolyte and the "anode" 

which is made of aluminum. You will note 

the positive and negative signs. The negative 

side of the line is always connected 

to the terminal on the metal container, 

while the positive side is always connected 

onto the anode, or aluminum rod. Generally 

electrolyte condensers in metal containers 

have a red wire which is positive, 

and black, or some other color, which is 

Internal construction of wet and dry electrolytic condensers. 

Aluminum Oxide Filr 

Gouze Saturoted 

With Electrolyte 

Positive Aluminum 

Electrode 

Negative Aluminun 

Electrode 

llOV 

AC 

Pilot 

Lamp 

6,3 V 

Theatre amplifiers' power packs. 

T 

1 

Red + 

8 Mf = 500 V 

Negative 

Electrolyte 

Condenser 

I 

8Mf 

Con 

500 V 

. 8Mf 

-500 V 

The sketches show the most important parts where trouble may occu 

negative. Some containers have two 8-8 

mf. in one container. The red lead or 

leads are always positive, remember. 

Sketch "B" shows the construction of 

the dry electrolyte condenser. Instead of 

using a liquid electrolyte, a saturated gauze 

is used. The whole assembly is wrapped 

or encased in some moistureproof casing. 

Bear in mind—and this is very important 

to remember— the positive wii'e (or 

pole) of the condenser must always be 

connected onto the positive lead of the 

DC line. If the connections are reversed, 

the film of the positive electrode will break 

down and permit a large amount of current 

to flow through the condenser. Be 

sure you are right about the positive and 

negative connections when replacing a newcondenser. 

A small amount of current 

passes through the condenser even when 

it is connected into the circuit right. The 

passage of this current in the right direction 

helps to keep the condenser in good 

operating condition. Evaporation, leakage 

and defects on the film are trouble makers 

in electrolyte condensers. Filter condensers 

require attention and their life is 

limited. 



^^^^^«^5^^r 

USE COUPON TO OBTAIN LITERATURE OR SEE 

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THE 

MJ 

;:ppTRlC CORPORATION 

STRONG _ELECTRIC^î- 

34 art PARK AVENUE 

rs«( .M"""/' 

"-...•^^r=^"-"— '•=="" 

.,-„3,ok,o 

Arc 

Spotlight; 

BOXOFTICE February 2. 1952 

53

. 

You Can't Buy 

A GOOD 

Rectifier 

for Less! 

Strong Rectifiers are 

the only rectifiers on the 

market which are especially 

designed, manufactured 

and tested in one plant together 

with and for 

use with motion picture projection 

arc lamps. This is highly important, as 

efficient operation of each type and rating of arc 

necessitates a rectifier specifically engineered to its 

particular requirements. 

There is 

a dependable Strong Rectifier for every type 

projection lamp: ?-Tube • 4-Tube • 6-Tube • Single 

and Three Phase Models for 

• Rotating Feed Angular Trim High Intensity 

• Copper Coated Coaxial High Intensity 

• 1 K.W. High Intensity 

• Low Intensity 

All assure smooth output current, long life, 

temperature, and flexibility in controt. 

low operating 

THE STRONG ELECTRIC CORP. 

C1T» PARK AVE. TOLEDO J, OHIO 

PROJECTION LAMPS 

SPOTLIGHTS • RECTIFIERS • REFLECTORS 

FOR GREATER LIGHT 

TRANSMISSION . . 

Lenses of 

Superlative 

Quality at 

Reasonable 

Cost! 

Light increase of 15^f to 60't available! 

Change over from old 6 element 

lenses NOW! 

^ 

COMPANY, INC>^ 

Jl • lOCNESIII 

KNOW YOUR SOUND EQUIPMENT 


If you suspect an electrolyte condenser 

of being defective, the leads of the defective 

one should be unsoldered and another 

condenser that you know is okay should 

be installed, which should clear up your 

trouble. You can test an electrolyte condenser 

for shorts and excessive leakage 

with a milliammeter connected in series 

with the condenser while the amplifier is 

turned on. After a few minutes of operation, 

an 8 mf. condenser should not show 

over 2 milliamperes; if more than this, install 

new condenser as this would indicate 

excessive leakage. 

FUSE AMPLIFIER CORRECTLY 

A leaky or shorted condenser will throw 

an unusually large load on the rectifier 

tube and power transformer. If amplifier 

is not fused properly, it might cause damage, 

but if fused correctly and any defect 

does develop the fuse will instantly blow 

and protect the tube and transformer. Any 

time a fuse does not blow when a short 

occurs or some other part of the power 

supply goes bad. the rectifier tube elements, 

particularly the plates, will get red hot 

and a blue glow will arise between tube 

elements. Always turn amplifier off immediately 

if this happens as this will cause 

rectifier tube to burn out, and many times 

ruin your power transformer. A blue glow 

always indicates a filter defect—either 

shorted, leaky condenser or a grounded 

filter choke. 

NOTE: An incorrectly wired electrolyte 

condenser will cause a hissing and frying 

noise in the monitor and loudspeakers, indicating 

you have positive and negative 

connections wired wrong lif you have installed 

new condenser I 

. If you don't correct 

this hookup it wiU ruin the filter 

condenser, filter choke or rectifier, etc. 

Always be sure about your positive and 

negative hookups! 

A WORKING IDEA OF POWER PACKS 

We present a sketch on page 52, showing 

a standard hookup of condensers, choke, 

transformer and tube in a power supply. We 

could go into more detail covering various 

power supply layouts, but we think this is 

sufficient data, at this time, to give you a 

working idea of power packs, and the most 

important points covering trouble. It is 

needless to say that you should check the 

wiring and see that all connections are 

electrically firm and soldered, which is 

very, very important; and be sure to have 

your rectifier tube checked at least every 

two months. I always do this on all my 

service calls. 

( Trout will VTesent hints on servicing 

projection equipment along with his sound 

articles, as space permits, in each issue of 

The Modern Theatre— Ed.) 

Each month in the MODERN THEATRE Section, 

Wesley Trout will present procticol questions 

and answers pertaining to sound and projection. 

If you have a technical problem send it 

in and it will be onswered here. 

Is it advisable to install both new cam 

and star or only the one worn part? 

Never try to use one old and one new 

part together if you want good results. 

When renewing either cam or star, be sure 

to install both new, and it is a good idea 

to install new bushings. Don't set up cam 

and star too "close" because it will expand 

some when it is run and becomes warm. 

Little circumferential play does not hurt. 

but not too much. See Boxoffice Modern 

Theatre Buyers' Directory and Reference 

Section, Nov. 24. 1951, for data on intermittent 

repairing. 

How many of these questions can you 

answer correctly? 

1. What is "flutter" in sound reproduction? 

What causes "flutter"? 

2. Name a few of the 7nost important 

causes of "hum" in an amplifier. 

3. How much light is lost with untreated 

lens surface? 

(Answers next month.* 

Planning Improvements for your theatre? You'll 

find a wealth of ideas and sources of equipment and 

supplies in the MODERN THEATRE Buyer's Directory 

and Reference Section. 

S6.00 21/4" to 41/4" opening 

S8.00 — 21/4" to S1/2" opening 

Sold through Theatre Supply Dealers lusively 

PRO-62 

WENZEL 

Time-Tested 

Theatre Equipment 

Manufacturers of: Projectors, 

Sound Heads, Bases, Magazines, 

Accessories, Replacement 

Parts, etc. 

Send ôr Descriptive 

Literature 

WENZEL 

PROJECTOR CO. 

2505-19 S. State Street 

Chicago 16, III. 


WPWf!^ 

~':i 

FOR THE BIGGEST SCREENS it's ASHCRAFT 

BIG -POWERFUL -EFFICIENT 

^>upedHIGH 

FOR THE LARGEST SCREENS 

85 TO 110 AMPERES 

ROTATING 

CARBON 

16 INCH F:1.9 REFLECTOR 

WATER COOLED CARBON CONTACTS 

THE NEW ASHCRAFT 

HYDRO-ARC 

USES FULL 20 inch 9mm CARBON 

75-85 AMPERES 

15 INCH HIGH SPEED REFLECTOR 

WATER COOLED CARBON 

NON ROTATING 

THE HYDRO-ARC IS NOT A CONVERTED 1935 SUPREX 

TYPE LAMP BUT A 1951 MODEL BUILT ESPECIALLY 

FOR LARGE THEATRES AND DRIVE-IN'S. 

Distributed by: 

INDEPENDENT THEATRE SUPPLY DEALERS 

CANADA: DOMINION SOUND EQUIPMENTS, LTD. 

FOREIGN: WESTREX CORP. 

c. S.A 

36-32 Thirty-Eighth Street 

SHC^ 

Wriie for latest data on this lamp 

MANUFACTURING COMPANY 

Long Island City 1, N. Y. 

ARC LAMP SPECIALISTS for 

more than a quarter century 

BOXOFFICE 

: 

: February 2, 1952 

55


0UaflcC /4^ÛK4t 

Expert TV Service Is an Essential 

To Maximum Exhibitor 

Benefits 

Field Specialists Are Being Trained 

By W. L. JONES" 

ONAN EMERGENCY 

ELECTRIC PLANT 

You are protected against power interruption or 

restrictions on your use of electricity with an 

Onan Standby Plant. In case of pow er failure the 

Onan Plant takes over the entire power load 

w ithin seconds automatically, and the show goes 

on. When power use is curtailed, just switch to 

your Onan Plant for all the current you need. 

Low- in cost, simple to install. Ruggedly built 

and dependable. 1,000 to 35,000 watts A.C. 

^^ 

Light 

D. W. ONAN & SONS INC. 

7397 Royatston Ave.. Minneapolis 5. Minn. 

Vinyl 

Diffusing 

Surface 

SUPER-LITE 

SCREEN 

Uniform Light To All Seats 

CLEARER-BRIGHTER 

LARGE SCREEN TV PICTURES AND REGULAI 

PROJECTION 

SHIPPED FOLDED OR ROLLED 

All Dealers 

VOCALITE SCREEN CORP. 

I HE THEATRE industry has long recognized 

the importance of expert service as 

a means of assuring uninterrupted, highquality 

performance of the modsrn theatre's 

sound and projection equipment. 

Through many years' experience, theatre 

owners have learned that regular inspection 

keeps costly and embarrassing program 

interruptions at a minimum. In addition 

to realizing the importance of such preventive 

service, they know the necessity 

for having skilled service technicians readily 

available if trouble does occur. 

For theatre television installations, expert 

installation, preventive service and 

regular maintenance are even more important. 

In terms of personnel, training and equipment, 

the RCA Service Co. is well qualified 

to provide first-rank service on theatre 

television installation and maintenance. 

in this new field of theatre service. 

The war interrupted any practical expansion 

of theatre television facilities, but 

after the cessation of hostilities, pioneer 

theatre television specialists of the RCA 

Service Co. resumed work on the project. 

They integrated the latest information on 

Vice-president in charge of technical products. 

theatre TV with data they had confirmed 

before the war. 

A SELECTIVE 

PROCESS 

All this information was prepared in lesson 

form for home study courses. Then, 

selected technicians in the field were invited 

to take these courses which gave them 

a thorough grounding in the fundamentals 

and particulars of theatre television service. 

Their progress was carefully watched, 

and only the most promising men in the 

group were permitted to go on to the next 

phase of the training program. 

QUALIFIED AS TV SPECIALISTS 

Following successful completion of the 

home study course, the men were brought 

RCA Service Co. engineers joined with 

together and given intensified practical instruction 

in the factory. Their final ex- 

RCA development and production men to 

study the intricacies of large-screen television 

for theatres long before the system 

amination consisted of correcting rigged 

difficulties. During this test, the men were 

had emerged from the laboratory. They 

graded, not only on accurate diagnosis and 

learned theatre television step by step 

proper correction of trouble, but also on 

from the beginning, and when the system 

the speed with which they completed their 

was ready for its debut in 1941, these engineers 

were already qualified as specialists 

assigned tasks. 

A CONTINUOUS TRAINING PROGRAM 

These field specialists are kept up-todate 

on current equipment modifications 

and new servicing devices and techniques 

at frequent postgraduate courses. Between 

such courses, the men constantly receive 

the latest technical information by mail. 

At the same time, selected home office en- 


American 

SAVE MORE ON CARBONS 

CALI CARBON COUPLERS 

"% 

Let You Burn Ail the Carbon 

Patents Pending 

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The most popular carbon saver. Used by more 

theatres than ALL other makes COMBINED. 

At all progressive supply houses. 

Full Refund 

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S t i s f i e d 

^ AMERICAN SEATING COMPANY 

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No worrying about injury to high 

priced carbon savers. 

Burn 'em up, you still profit. 

CALI Products Company 

3719 Marjorie Woy Sacramento 20, Calif. 


BOXOFFICE :: February 2, 1952 57 

W^

. 

THEATRE TELEVISION SERVICE 


gineers of the RCA Service Co. devote full 

time to theatre television. 

At present, the company has qualified 

service specialists in all parts of the country 

where theatre television installations 

are concentrated. Other service men are 

now undergoing training and will soon 

graduate—ready to join the corps of specialists 

servicing the rapidly increasing 

number of theatres equipped with TV. 

The company's comprehensive educational 

program is matched by an equipment 

program that is equally wide in scope. 

Many of the testing and measuring devices 

used in servicing other types of television 

equipment are inadequate to meet the special 

requirements of theatre television. 

Therefore, special oscilloscopes, calibrators, 

sweep generators, lens alignment lamp kits, 

and other service equipment had to be developed 

and produced for use with this new 

medium. The equipment program is constantly 

expanding, with a large budget for 

development and purchase of new devices. 

In addition to manpower and equipment, 

a third important factor is the RCA theatre 

television service contract. This contract 

is tailored to the requirements of 

each theatre TV system, providing service 

on the basis of actual need. If need for 

service falls below the service schedule provided, 

the contract is adjusted accordingly. 

Theatre television will yield maximum 

benefits to the exhibitor who sees that it is 

kept trouble-free by expert service, and 

that can be provided only by specialists 

thoroughly grounded in the technical 

knowledge of this field and aided by the 

specialized, high-quality test and servicing 

equipment that has been developed. 

Vou con help the defense program by saying all 

your copper drippings. Put them in a container 

that will be picked up with your film shipment. 

^ne MODE 1KH THEATRE^ 

BOYFR'S DIRECTORY aW 

REFERENCE S ECTION 

Free Orchids 

for 

your women patrons on 

Valentine's Day • Easter 

Mother's Day • New Unit Opening 

Anniversary 

Fresh orchids flown directly from our fields 

in Hawaii to any point throughout the country, 

guaranteed to arrive on time and in perfect 

condition, are available for only pennies 

per 

unit. 

Corsage of 3 orchids 10c 

Corsage of 5 orchids 15c 

GRAHAM W. DIBLE 

"The Orchid King" 

Div. of West Adams Nurseries & Florists, Inc. 

Dept. MT, Dible BIdg., 8th & Wall 

Los Angeles 14, California TUcker 2492 

For STEADY PROFITS you need 

TODAY'S FINEST SCREEN 

IMAGE 

Replace NOW with B&L Super Cinephor Lenses . . 

for Steady Patronage 

Keep your patrons coming back! Don't let dim, eyestraining 

screen images cut profits. Show today's 

sharpest, brightest pictures . . edge-to-edge brilliance 

and contrast . . . with B&L Super Cinephor 

lenses. 

44% to 100% Brighter 

/C^/tCC^ for complete information to Bausch & Lomb Optical Co., 

720-14 St. Paul Street, Rochester 2, N. Y. 

Bausch & Lomb Projection Lenses 


, 

N£WB£RN 

READERS' BUREAU For 

regarding products odvertited or mentioned in this issue, use 

the postage-paid reply cards below. 

NEW EQUIPMENT and DEVELOPMENTS 

Briefed from the full description starting on page 61 

PORTABLE TRAFFIC CONTROL SIGN 

P-S47 

The llght-^veight sign, miinufactured by Pobiocki & Sons, Is 

built to withstand years of rugged weather condition;;. It is 

all roelal. Is electrically Illuminated and Is .so constructed that 

It will stand firm in the highest winds. A variety of messages 

can be conveyed by the unit through use of low cost, 

custom-made panels which are interchangeable. 

IMPROVED CARPET DESIGNS P-84S 

The improved carpeting has a which 

lush, deep pile texture 

heightens Uie free-flowing new designs of Tracery and Modern 

Classic, Is and introduced by Nye-Wait Co., Inc. The deep 

pile gives even greater clarity and beauty to contrasted colors 

of the carpets. 

SOFT DRINK DISPENSER P-S49 

A new soft drink dispenser with three-way faucets available 

on either the front of the cabinet or the gooseneck type 

top, on the has been announced by the Uniflow Mfg. Co. The 

dispenser comes complete with an attached cabinet for 

syrop tanks which can be separated from the dispenser or left 

attached to it. 

OFFER FREE SPEAKER SERVICE P-SSO 

Western Electronics Co. offers to repair, re-cone and 

weatherproof one in-car speaker free as a sample of their 

service, quality of parts and workmanship. The firm supplies 

list theatre owners \vith a price based on size. The speakers 

may he shipped direct to the company and are promptly 

reconditioned and returned to the llieatre. 

ODOR CONTROL UNIT P-S51 

Air- The Refresher, a control 

new effective electronic odor 

that destroys unpleasant odors, has been made available to 

theatres by the Midwest Fixture Co, In addition to chasing 

odots from cooking, smoking and perspiration, the device 

combats musty mildew and dampness odors. 

ADD TO CARPET LINES P-S52 

Alexander Smith, Inc.. and announce 

C H. Masland & Sons 

several interesting additions to their line of contract carpeting 

for 1952. T\uo new versions of Touralne and Sa.\ony have 

been added in gray, beige and green to the Smith line. In 

addition, a new pattern, Edgewood, makes Its appearance. 

BLACK LIGHT SIGN KIT . .P-S53 

The kit of fluorescent accessories for use with black light 

\s now available from Ultra-Violet Products. Inc. The accessories 

are designed for use with the Blak-Ray tubes and 

fixtures which the company manufactures, as well as with 

standard block light sources. 

NEON SIGN LETTERS P-S54 

A new advertising display sign is available to tbeatremen 

further information 

which should prove particularly effective for merchandising 

the concession. An unusual feature is the fact tliat the 

hidividual four-inch letters making up the top of the display 

are set into sockets and may be changed as simply as one 

would change a radio tube. The Neco Mfg. Co., states that 

letters ciui simply be replaced when necessary. 

NON-SLIP RUBBER MATTING P-B55 

The new rubber matting decorative 

features a highly 

geometrical design in addition to a non-slip surface and 

excellent foot cleaning properties, and has been developed 

by United States Rubber Co. 

GLASS DOOR DEVICE P-856 

The new device combines plastic easygrip weatherstrlpping 

with an extruded rubber Inset that will elimhiate drafts, diisi 

and any whirring nulse from air passing through abutting 

glass doors. It has been introduced by Abbott Glass Co. 

IMPROVED FLOORING MATERIAL P.857 

Koc-Wood. the new improved flooring worn, 

material for 

cracked, rutted and disintegrating floors of concrete, wood, 

is asphalt and composition materials, introduced by Roc-Wood 

Flooring, Inc. The flooring is a basically different kind of 

material composed of hardwood fibers chemically treated and 

bonded together with a plastic binder. 

DRlVE-lN SCREEN GAME 

P-SSS 

Car-0, a game played without cards and based on state 

license numbers of cars, is being offered to drive-in exhibitors 

by Sam Gcrtz as a means of attracting patrons and 

boosting boxoffice and concession receipts on off nights. Winning 

numbers are taken from license plates. At game time 

nine numbers are flashed on the theatre screen, marked In 

the boxes of a big square. Winner mu^t have a license 

number in which the last three numbers In rotation correspond 

to the row of numbers In either diagonal row. 

EMERGENCY EXIT LIGHTING UNIT P-S59 

The automatic emergency exit lighting designed for 

unit Is 

use when emergency sources of current fall and is introduced 

by the Electric Cord Co. The Light Warden operates off 

the regular lighting circuit like an ordinary exit light, but if 

there is an interruption of the regular lighting current, the 

exit light will illuminate instantly and automatically from 

power furnished by batteries within the unit. 

CONCESSION DISPLAY STANDS P-860 

An excellent opportunity to build extra profits is offered 

to theatres by the Wm. Wrlgley Jr. Co. In the form of 

numerous display stands designed to meet theatre concession 

requirements. The variety of types offered makes It possible 

to select the unit most adapted to the theatre's needs. 

NEW BOXOFFICE STIMUUNT P.861 

(ireater patronage of both indoor and outdoor theatres Is 

:>ald to hL- induced by the promotion medium offered by 

lluilywood Screen Test Co. An automatic camera installed 

in the lobby works on a photo electric cell, and automatically 

lakes a picture of each patron enterhig the theatre. Films 

are shipped to the company office where one picture is 

selected each week and returned to the theatre for showing 

on the screen. If the patron is present when the picture is 

^hown he will receive an award; If not, the award Is carried 

to the following week. 

ICE CREAM DISPENSER UNIT P-862 

Is Majestic Enterprises, Ltd., dis- 

now producing a new 

penser, the Serv-A-Uar, which is designed to increase sales of 

ice cream and frozen confections. It has an open top compartment 

of stahiless steel which permits full visibility of the 

merchandise displayed and easily accessible to both 

is 

ehiidren and adults. Temperature In this compartment is 

maintained at below zero. It has a capacity of approximately 

400 Ice cream bars. It also has a storage compartment. 

AUTOMATIC EXIT LOCK P.863 

The exit lock keeps emergency exits legally protected and 

may be used alone or with any type of piuiic exit device. It Is 

introduced by C. D. Wailes Corp. The lock measures 4x8V4x2 

inches and is made of bronze. Authorized persons con open 

Uie door by the use of a key. and the unit may be left 

unlocked for special purposes. 

LITERATURE 

Briefed from the description on page 65 Key 

Number 

DISCUSS THEATRE-TV SYSTEM L-1460 

The Trad direct projection theatre system is 

television 

the subject of an informative booklet available to interested 

theatremen from Motiograph, inc. The pamphlet contains 

full data on the dual projection system, inexittnsive installation 

of the system, tuner and monitor and booth control panel. 

TOILET SEAT PROTECTORS A TOPIC L-1461 

Three single-sheets and tuo pamphleLi toilet 

concerning 

seat protection have been published by i'rotecto I'roducts Co. 

One of the single-sheets stresses the value of toilet seat protection 

in preventing spread of diseases, while the other 

pieces are devoted to explainhig the dangers of disease. 

FOUNTAIN UNITS DESCRIBED L-1462 

A cleverly designed mailing piece has been Issued by 8&R 

Soda Fountain Mfg. Co. describing the firm's line of stainless 

steel fountain units. 

DISCUSS STANDBY POWER UNITS L.1463 

Onan standby electric power units are discussed In three 

attractively illustrated booklets now available from the firm. 

Numerchis Installation photos are contained in the pieces. 

IN-CAR HEATER BOOKLETS L-14S4 

In-car heaters are discussed in three single-sheets published 

by National Healers, Inc. Specifications of the unit, installation 

data, and operation of the beaters are topics discussed. 

FLOOR MAINTENANCE DETAILED L-1465 

Inc.. offers Columbus-Dixon, theatremen pieces 

seven new 

literature detailing how floor and carpet maintenance may 

of 

be made easier. The colorful folders and smê sheets 

describe the various machines made by the company. 

low to Use These 

lEADERS' BUREAU COUPONS 

. Fill out completely a teparate coupon 

for each New Equipment Itea, 

Newi article or Literature reference 

(above) which intereitt you. Likewise 

for each Advertising Product (reverse 

Ql 

side of this sheet) about which you 

wont more Information. Put only one 

key number In each square. 

lis: 

JOHN Q. DOE 

„„i, QU££N __ 

5 It! and MAIN 

S.O.. >4/->fr 

MODERN THEATRE Sc. 

Use the outer card to request one 

to four Items, both cards If requesting 

five to eight. 

When you hove filled out the coupons 

for each request, detach the 

postcards and moil. No postoge 

needed In the U.S. (Affix stamp in 

Conodo.)

B 

A 

A 

READERS' BUREAU 

For literature on products advertised or mentioned in this issue, see other 

side of this sheet and read how to use the postcard coupons below. 

PRODUCTS ADVERTISED IN THIS ISSUE 

ADMISSION SIGNS 

Edgar S. Bowman 65-B 

Associated Ticket & Reoister Co 27-A 

ATTENDANCE STIMULANTS 

Graham W. Dible 58-8 

Flowers of Hawaii 29-B 

Sam Gcrtz 21-C 

ATTRACTION BOARDS AND LETTERS 

Adier Silhouette Letter Co 3-A 

Wagner Sign Service 34-E 

BUTTER DISPENSER for POPCORN 

Automatic Products Co 42-B 

CANDY 

Paul F. Beich Co 36-A 

Henry Heide, Inc 34.C 

Mars, Inc 45-A 

Nestle's Chocolate Co 42-A 

Peter Paul, Inc 35-A 

CANDY FLOSS MACHINES 

Concession Supply Co 16- 

CARBONS 

See Projector Carbons 

CARBON SAVERS 

Call Products Co 56-D 

Full Run Carbon Saver Co 63-B 

Payne Products Co. (Con-O-Matic) 51-C 

Phillips Electro Extensions 34-F 

CONCESSION EQUIPMENT, DRIVE-IN 

Walky Service Co 42-C 

CONCESSION CONTRACTORS 

Sportservicc Corp IS-C 

CURTAII^ CONTROLS AND TRACKS 

Vallen, Inc 34-D 

DISPLAY FRAMES AND EASELS 

Peoples Display Frame Co 50-A 

DRINK DISPENSERS, Soft Drinks 

See Fountainettes 

DRINKS, SOFT 

Coca-Cola Co 2-A 

Orange-Crush Co 41-A 

Pepsi-Cola Co 19-A 

ELECTRIC POWER GENERATORS 

D. W. Onan & Sons, Inc 55-A 

ENTRANCE & EXIT SIGNS 

OIT-MCO, Inc 13-A 

FIREWORKS 

Illinois Fireworks Co. 2S-C 

Liberty Display Fireworks Co 21-A 

FOUNTAINETTES 

& 46-A 

Anderson Wagner, Inc 

Drincolator Corp 33-A 

Orange-Crush Co 41-A 

Pepsi-Cola Co IS-A 

CHEWING 

GUIVI, 

Wm. Wrigley Jr. Co 47-A 

HAND DRYERS, ELECTRIC 

Eleclric-Aire Engineering Co 27-B 

ICE CREAM MERCHANDISERS 

Icecreamolator Corp 33-A 

Mills Industries, inc 43-A 

KIDDY RIDES for DRIVE-INS 

Miniature Train Co 29-A 

Concession Supply Co 16-B 

LADDERS, SAFETY 

Dayton Safety Ladder Co 62-A 

MOWERS. POWER 

Gravely Motor Plow Co 25-A 

PAINTS. Indoor & Outdoor, Screen, etc. 

DIT-MCO, Inc 13-A 

Raytone Screen Corp IS- 

PLAYGROUND EOUIPMENT 

American Playground Device Co 25-A 

PHOTO-MURALS 

RCS Studios 

2S-A 

POPCORN BOXES AND SACKS 

Concession Supply Co Ig-B 

Manley, Inc 38-A 

Mcllos Peanut Co 34-A 

POPCORN BUTTERING DEVICE 

Automatic Products Co. 42-B 

POPCORN MACHINES 

Cretors & Co C. 34-B 



POPCORN SCOOPS 

Speed-Scoop 50-C 

POPCORN SEASONING (OIL) 



C. F. Simonin's Sons, Inc 40-A 

POPCORN AND SUPPLIES 



Mellos Peanut Co 34-A 

POPCORN WARMERS 

Walky Service Co 42-C 

PORTHOLE BLOWERS, PROJECTION 

DIT-MCO. Inc 13-A 

POSTER FRAMES AND EASELS 

Peoples Display Frame Co 50-A 

PROJECTION ARC LAMPS 

Ashcraft M Co fg. 55.A 

National Theatre Supply 57-A 

PROJECTION LENSES 

Bausch & Lomb Optical Co. 58-A 

Kollmorgen Optical Corp 67-A 

Projection Optics Co 54-B 


The Ballantyne Co 16-A 

International Projector Corp 1-BC 

Motiograph, Inc 4-A 

Wenzel Projector Co 54-D 

PROJECTION AND SOUND SERVICE 

RCA Service Co 17-A 

PROJECTOR CARBONS 

National Carbon Co 6-A 

PROJECTOR PARTS 

LaVezzi Machine Works 65-A 

RAMP LIGHTS, DRIVE-IN 


RECTIFIERS, PROJECTION 

Strong Electric Corp 54-A 

REWINDERS, FILM 

Goldberg Bros 51-B 

RIDES—See Kiddy Rides 

SAND URNS 

GoldE Mfg. Co 66-C 

Goldberg Bros 67-C 

SANDWICH EQUIPMENT 

Garvis l«fg. Co 44-A 

Helmco, Inc 37-A 

SAFETY LADDERS 

Dayton Safety Ladder Co 62-A 

SCALES, PENNY WEIGHING, FORTUNE 

Watling Mfg. Co 64-A 

SCREEN PAINTS, See Paints 

SCREENS for INDOOR THEATRES 

B. F. Shearer Co 68- 

Raytone Screen Corp 18- 

Vocalite Screen Corp 56-B 

SCREEN TOWERS for DRIVE-INS 


SEATING, CONVENTIONAL THEATRES 

American Seating Co 56-C 

Griggs Equipment Co 65-C 

Heywood-Wakefield Co 5-A 

Ideal Seating Co 50-B 

Kroehler Mfg. Co 66-A 

SEAT MAINTENANCE and REPAIR 

Theatre Seat Service Co 51-A 

SIGNS, DIRECTIONAL, Etc. 

Edgar S. Bowman 65-B 

DAWO Corp 24-A 


Poblocki & Sons 18-B 

SPEAKERS, IN-CAR, for DRIVE-INS 

The Ballantyne Co 16-A 

DAWO Corp 25-A 


EPRAD 28-B 

International Projector Corp 1-BC 

Oxford Electric Corp 28-D 

SPEAKER RE-CONE & REPAIR SERVICE 

Western Electronics Co 21-B 

SPEAKING TUBES, BOXOFFICE 

Goldberg Bros 54-C 

SPOT LAMPS 

Strong Electric Corp 53-A 

TELEVISION, THEATRE 

Motiograph, Inc 4-A 

THEATRE EQUIPMENT AND SUPPLIES 

National Theatre Supply 66-D 

S.O.S. Cinema Supply Corp 67-B 

TICKETS 

Toledo Ticket Co 63-A 

UNIFORMS, USHER 

Marcus Ruben, Inc 66-B 

VACUUM CLEANERS 

General Electric Co 63-C 

National Super Service Co., Inc 64-B 

WEED KILLERS 

& 24-B 

Bruliti Co 

Ql

: February 

^wn 

EQUIPMENT & DEVELOPMENTS 

Portable Traffic Control 

Sign for Drive-ins 

^ÎB 

P-847 

FOR MORE 

INFORMATION 

USE Readers- 

Bureau Coupons, page 59 

New Odor Control Unit 

For Theatre Use 

P-851 

Thf manufacture of a portable traffic 

control sign for use in drive-in theatres 

and other locations where needed has been 

announced by Poblocki & Sons. Although 

light in weight, it is built to withstand 

years of rugged weather conditions. The 

sign is all metal, is electrically illuminated. 

and is so constructed that it will stand firm 

in the highest winds. 

A variety of messages can be conveyed 

by the unit through use of low cost, custom-made 

panels which are interchangeable. 

The sign serves many purposes: for 

example: "Turn Left. Please." "Ramp 12," 

"Next Show, 9:30." "Boxoffice Opens at 

6:30," "To Kiddyland," "Refreshments." 

It also may be used on the highway in the 

daytime. 

Each exhibitor may have Plexiglas sign 

panels to suit his particular needs, and 

they are expected to prove useful in directing 

traffic, identifying the concession and 

helping to sell the program. 

Carpet Designs Heightened P-848 

By Deep Pile Texture 

An improved carpeting with a lush, deep 

pile texture which heightens the free-flowing 

new designs of Tracery and Modern 

Classic is introduced to the theatre market 

by the Nye-Wait Co., Inc. 

The deep pile gives even greater clarity 

and beauty to contrasted colors of these 

unique carpets. Hundreds of combinations 

are possible from the large number of 

regular colors available, including the selection 

of a tri-dimensional effect in outline. 

Also, the carpets can be custom woven 

to order in any color in the spectrum. 

Interesting shadows and highlights emphasize 

the embossed designs and the 

broad sweeping repeat of pattern is exquisitely 

rendered. 

Soft Drink Dispenser Has 

P-849 

Three-Way Faucets 

A new soft drink 

dispenser with threeway 

faucets available 

on either the 

front of the cabinet 

or the gooseneck type 

on the top. has been 

announced by the 

Uniflow Mfg. Co. 

The soft drink dispenser 

comes complete 

with an attached 

cabinet for 

syrup tanks which 

can be separated 

from the dispenser 

or left attached to it. 

The unit will give four different flavors of 

carbonated soft drinks, plus plain soda and 

ice water. 

The company claims capacity large 

enough to meet any peak period which 

might come up or a long continuous draw 

at a low temperature. The Uniflow soft 

drink dispenser incorporates a "liquid 

carbonic" carbonator along with all necessary 

refrigeration, a one-half horsepower 

Servel sealed unit, necessary fittings, 

gauges and restrictors. 

Offers to Service One P-850 

In-Car Speaker Free 

To repair, re-cone and weatherproof one 

in-car speaker free as a sample of their 

service, quality of parts and workmanship 

is the offer of Western Electronics Co. 

The firm, exclusively engaged in the repair 

of drive-in theatre speakers, supplies 

theatre owners with a price list based on 

size. The speakers may be shipped direct 

to the company and are promptly reconditioned, 

re-coned and weatherproofed and 

returned to the theatre. Each speaker is 

play-tested, imprinted with the date of the 

test and guaranteed. Any size or make of 

speaker is serviced. 

Air-Refresher, a new effective electronic 

odor control that destroys unpleasant odors, 

has been made available to motion picture 

theatres and drive-ins by the Midwest 

Fixture Co. 

Proved effective in thousands of residential 

and commercial installations. Air- 

Refreshers are filling daily expanding deodorizing 

requirements in such spots as 

kitchens, dining areas, basements, public 

washrooms and near beverage and food 

vending machines. In addition to chasing 

odors from cooking, smoking and perspiration, 

the device combats musty mildew 

and dampness odors. 

Air-Refresher is available in either a 

single or a double unit size. Both come 

complete and ready to operate. The smaller 

unit is designed to effectively dispel odors 

in areas up to 1,000 cubic feet and the 

double lamp unit is designed for areas up 

to 2,000 cubic feet. 

Smith-Masland Adds P-852 

To Carpet Lines 

Alexander Smith, Inc., and C. H. Masland 

& Sons announce several interesting 

additions to their line of contract carpeting 

for 1952. The additions are up-to-theminute 

concepts of modern design. 

In the Smith line, two new versions of 

Touraine and Saxony qualities have been 

added, in gray, beige and green colorations. 

A new pattern in the Edgewood 

quality makes its appearance in a brandnew 

moresque color line in beige, gray and 

green in addition to the standard colors. 

Among the additions to the Masland line 

are three new figured velvets: Amber, a 

contemporary floral for modern interiors: 

Donora, an abstract design in three colorations, 

and Tyrone, a modern treatment of 

a leaf design in self colors. 

BOXOFFICE : 

2, 1952 

61

Here 's 

Your Biff 

DOUBLE 

FEATURE 

in Saiety 

A Kit of Accessories for 

Black Light Signs 

Rubber Matting Features 

Non-Slip Surface 

1 

P-855 

Theatremen 

everyrvhere 

rely on Dayton Safety Ladders 

for maximum safety 

and convenience. Ideal for 

your marquees—perfect for 

those odd jobs. 

Daytons are constructed of 

tested airplane spruce and 

reinforced with rigid steel 

supports to give great 

strength and lightness of 

weight. Sizes 3 feet to 16 

feet in height (measured 

from ground to platform) 

with Standard Rubber Safety 

Shoes at no extra cost. 

Write Today for Bulletin No. A 

Dayton Safety Ladder 

Company 

DAYTON SAFETY LADDERS 

QUEEN FIRE EXTINGUISHER 

SAFETY SUPPLIES 

2337 GILBERT AVE., CINCINNATI 6, OHIO 

In Canada—Safety Supply Compony—Toronto 

P-853 Co., which offers the signs states that no 

repairs are required for the neon letters as 

they can simply be replaced when necessary. 

A kit of fluorescent accessories for use 

with black light to enable theatremen to 

make their own lobby displays, signs, marquee 

valances and other decorative effects, 

is now available from Ultra-Violet Pi'oducts, 

Inc. They are designed for use with 

the Blak-Ray tubes and fixtures which the 

company manufactures, as well as with 

standard black light sources. 

The kit contains marking pens and stamp 

pads for use with invisible inks, as well as 

wire, yarn, ribbon, crayons, invisible tracer 

pastes and powders, fabrics, papers, cardboards 

and assorted colored sands that are 

in ensely brilliant under black light. Also 

included are water color and bulletin 

paints of two types: "visible," brilliant 

daylight colors whose intensity is magnified 

many times under black light; and 

"invisible." which although not transparent, 

appear white to cream in ordinary light 

and glow brilliantly in their identified 

colors under black light. The paints may 

be brushed, sprayed or silk-screened and 

have great durability and long life. 

Neon Sign Letters in 

Individual Sockets 

P-854 

A new advertising display sign is available 

to theatremen which should prove 

particularly effective for merchandising the 

concession. An unusual feature is the fact 

that the individual four-inch letters which 

make up the top of the display are set into 

sockets and may be changed as simply as 

one would change a radio tube. The letters 

are offered in five different colors. 

The lower portion of the display is in 

the form of a lighting fixture having fluorescent 

tubes behind a white Plexiglas face. 

The face is stripped with plastic molding in 

which additional messages may be placed. 

The small letters are lit up from behind by 

fluorescent tubes which also create additional 

general illumination. The Neco Mfg.

Jackpot Screen Game P-858 

For Drive-ins 

Car-O is being offered to drive-in exhibitors 

by Sam Gertz as a means of attracting 

patrons and boosting boxoffice and concession 

receipts on off nights. Car-O is a 

game played without cards and based on 

state license numbers of cars. Winning 

numbers are taken from the license plates. 

At game time nine numbers are flashed on 

the theatre screen, marked in the boxes 

of a big square. Winner of the jackpot 

award must have a license number in which 

the last three numbers in rotation correspond 

to the row of numbers in either 

diagonal row. Consolation prizes are 

awarded to those who have license numbers 

in which the last three numbers in 

rotation are in the horizontal or vertical 

rows of the square. A 1.000-watt stereopticon 

and game device, advance trailers and 

heralds are obtainable from Gertz. 

FULL RUN CARBON SAVER 

in action through water jacket 

1^ 

Only $9.95 f.o.b. Salem per set of 6 Carbon Savers 

See Your Distributor or write 

Full 

Run Carbon Saver Company 

P.O. Box 107, Salem, Oregon 

If you use the FREE postcard on page 59, write in this 

ad's Key Number 63-8, 

How to 

STAGE SHOW UNITS 

ORGANIZED UNITS READY FOR 

IMMEDIATE BOOKINGS. 

Our Stage Shows Are Equipped With 

Everything to Show Good 

• BOXOFFICE 

PROFIT* 

Stage Shows Play Flat or % 

WRITE - WIRE - PHONE 

GET IN ON A HOUSE POLICY 

UNIT. STAGE SHOWS EVERY 

WEEK 

NOTE: Our 3-story ortice building and rehearsal halls 

are the largest and finest in the southwest. 

AMUSEMENT ENTERPRISES 

1211 Louisiana BILLSIROS Houston 2, Tex. 

Exit Lighting Unit Designed 

To Meet Power Emergencies 

P-859 

A)nfto( 

theatre -cleaning 

IT^ 

An automatic emergency exit lighting 

unit for use when emergency sources of 

current fail is introduced by the Electric 

Cord Co. 

The Light Warden operates off the regular 

lighting circuit like an ordinary exit 

light, but if there is an interruption of the 

regular lighting current, the exit light will 

illuminate instantly and automatically 

from power furnished by batteries within 

the unit. In addition the unit furnishes a 

powerful downward beam to illuminate the 

floor area. 

Display Stands Help to P-860 

Increase Volume 

An excellent opportunity to build extra 

profits is offered to theatres by the Wm. 

Wrigley Jr. Co. in the form of numerous 

display stands designed to meet theatre 

concession requirements. The variety of 

types offered makes it possible to select 

the unit most adapted to the individual 

theatre's needs. The stands are available 

without cost to the theatre owner or concession 

operator. 

TICKETS 0/ every descripiion 

THE TOLEDO TICKET COMPANY 

^ 118 Erie St. Toledo 2, Ohio j 

te 

Ihe surest way is to use modern cleaning 

equipment. G-E Heavy-duty Cleaners were 

designed only after a searching study of the 

theatre's special cleaning problems. As a result, 

a single G-E Cleaner with complete set of 

cleaning too's c'n: 

pick up water (mop water, rug shampoo 

suds, overflow, etc.) 

jection screens safely, thoroughly, quickly. 

• gather gravel, popcorn, cigarette stubs, as 

well as light dust. 

• clean everything from carpets, draperies 

and upholstery to screens, hard floors and 

polished surfaces. 

Each unit converts quickly to powerful blower 

action that makes collecting coarse litter from 

under theatre seats quick, easy and economical. 

Units are compact and light in 

Heavy-Duty Cleaning Equipment -'^'— - -^-^ " - °p" 

GENERAL 

ELECTRIC 

(.ENHKAL HI.ECTKIC COMPANY, Dcpt. 22-3032 

1285 Boston Ave., Bridfjeport 2, Conn. 

Withiiut objijjation, please send complete details on heavy-duty 

cleaning equipment. 

clean high-up, out-of-reach areas .ind pro- 

NAMI- 

FIRM 

ADDRESS 

riT'i' 

ate them with equal ease. 

MAIL COUPON 

FOR COMPLETE 

DETAILS 


A 

New Boxoffice Stimulant P-861 

Gives Screen Test 

Greater patronage of both indoor and 

outdoor theatres is induced by the promotion 

medium offered by Hollywood Screen 

Test Co. An automatic camera installed 

in the lobby, works on a photo electric 

cell, and automatically takes a picture of 

each patron entering the theatre. Films 

are shipped to the company office where 

one picture is selected each week, and returned 

to the theatre for a showing on the 

screen. If the patron is present when the 

picture is shown he will receive an award: 

if not present, the award is carried to the 

following week when an additional award 

is added to the first. The buildup continues 

until some patron is present to receive the 

prize. 

A duplicate picture is included with each 

projection picture for lobby display, and 

this feature attracts considerable attention. 

Promotion trailers also are available. 

the merchandise displayed and is easily 

accessible to both children and adults. 

Temperature in this compartment is maintained 

at below zero. It has a capacity of 

approximately 400 ice cream bars. It also 

has a storage compartment of the same capacity 

for below zero temperature. 

Automatic Exit Lock 

For Emergency Use 

EMERGENCY 

EXIT ONLY 

BXfAKGlASSTOSOUflp'l 

AiARM' Opeh Door 

I 

P-863 

immmgmmm. 

Dispenser Unit Increases 

Ice Cream Sales 

NET WEIGHT 119 POUNDS 

$25 

DOWN 

Balance $5 Monthly 

ALL WEATHER SCALE 

FOR OUTSIDE LOCATIONS 

COryiPLETE CABINET AND BASE, CAST 

IRON PORCELAIN ENAMELED, FOR 

OUTSIDE LOCATIONS 

WRITE FOR PRICES 

Invented and Made Only by 

WATLING 

Manufacturing Company 

Majestic Enterprises, Ltd. are now in 

production of a new dispenser—the Serv-A- 

Bar. This unit has been designed and engineered 

for the purpose of increasing sales 

on ice cream bars and frozen confections. 

It has an open top compartment of stainless 

steel which permits full visibility of 

An exit lock which keeps emergency exits 

legally protected and which may be useo 

alone or with any type of panic exit device 

is introduced by C. D. Wailes Corp, 

The lock unit measures 4x8y2x2 inches 

and is made of bronze. Authorized persons 

can open the door by use of a key, and the 

unit may be left unlocked for special purposes. 

It cannot be opened from outside. 

For emergency use, the exit lock can 

open a door in a fraction of a second. 

Merely by striking the clapper with the 

hand, the thin glass is broken, and this 

automatically releases the latch, sounds an 

alarm and opens the door. 

Spend Less For Cleanup Labor 

If you are cleaning your house with brooms, brushes or 

domestic vacuum cleaners, it is taking too big a portion of 

your operating budget and your house is only half cleaned. 

A specialized Super Theatre Cleaner drastically reduces 

labor cost, employee fatigue and keeps floors, furnishings, 

even the screen, bright and clean all the time. The Super is 

easily portable. Powerful — pick-up. Eliminates any necessity 

of repeated effort "Once over does it." 

Standard tool equipment enables you to do general and 

usual house cleaning. Extra tools especially designed to meet 

the particular problems of theatre cleaning ore available at 

slight extra cost. Super theatre tool equipment enables you to 

clean everything everywhere. 

Add 10, 20, 30 feet to the reach of the operator with 

the Super Hi-Up Tube. All high places, screen, box fronts, 

ornamentation can be cleaned without climbing risky scaffolds 

or step ladders. Also useful in cleaning below-floor 

areas. 

Leading equipment wholesalers and supply houses sell 

and service the Super. Ask your supply dealer for a demonstration 

or write. 

Super Model BP— 

quiet double - duty 

cleaner for both 

wet and dry 

pick-up. 

Super Model M—For 

all general cleaning, 

and blowing. 

Power, readily 

portable. 

4650 W. Fulton St. Chicago 44, II 

Est. 1889—Telephone: Columbus 1-2772 

Coble Address: WATLINGITE, Chicago 

NATIONAL SUPER SERVICE 

COMPANY, INC. 

1941 N. 12lh St., Toledo 2, Ohic 

"Once Over Does If" 

SUPER SUCTION 


— 

The following concerns have recently 

filed copies of interesting descriptive literature 

with the Modern Theatre Information 

Bureau. Readers who wish copies may 

obtain them promptly by using the Readers' 

Bureau postcard in this issue of The Modern 

Theatre. 

L-1460 The Trad Direct Projection 

theatre television system is the subject of 

an informative booklet available to interested 

theatremen from Motiograph, Inc. 

The pamphlet contains full data on the 

dual projection system, inexpensive installation 

of the system, tuner and monitor 

and booth control panel. A map of 

the U.S. showing present coaxial cable and 

microwave relay TV routes is shown on the 

final page of the booklet. 

7roi/6/e (oith OilLeakage? 

'— is 

it necessary to stuff rags and 

other absorbent materials in the base 

of your projector to catch the excess 

oil from causing "bloops" and 

motorboating" in your sound? This 

|,annoying situation is nov/ solved 

v/ith the new RK-107 Conversion Kit. 

Both Main Drive Gear and Intermediate 

Gear revolve on hardened 

steel 

STATIONARY shafts which are 

locked in with oil-tight gaskets. 

L-1461 — Three single-sheets and two 

pamphlets concerning toilet seat protection 

have been published by Protecto Products 

Co. One of the single-sheets stresses the 

value of toilet seat protection in preventing 

spread of diseases, while the other 

pieces are devoted to explaining the dangers 

of disease. 

L-1462 — A cleverly designed mailing 

piece has been issued by S&R Soda Fountain 

Mfg. Co. describing the firm's line of 

stainless steel fountain units. The pamphlet 

contains illustrations of seven of the 

firm's units, with specification data for 

each. 

L-1463 — Onan standby electric power 

units are discussed in three attractively 

illustrated booklets now available from 

the firm. Numerous installation photos 

are contained in the pieces, plus additional 

information concerning separate units. 

L-1464 In-car heaters are discussed in 

three single-sheets published by National 

Heaters, Inc. Specifications of the unit, 

installation data, and operation of the 

heaters are topics discussed. A special 

section is devoted to the subject of keeping 

the drive-in open during the winter 

months. 

L-1465—CoLUMBus-DixoN, Inc. offers 

theatremen seven new pieces of literature 

detailing how floor and carpet maintenance 

may be made easier. The colorful folders 

and single shcrts describe the Columbus 

floor maintenance system, a multiple service 

machine; the Dixon floor scrubbing machine 

which also may be used for floor 

polishing and carpet shampooing: the Columbus 

floor polish sprayer: the Columbus 

vacuum-polishing machine which eliminates 

dust from any type of floor: the 

Dixon carpet dyeing process, and the Dixon 

sprayer-cleaner machine for cleaning upholstery 

on the spot. 

^^S. 

Shafts are sturdy— Vi inch in diameter. 

The gears hove '/z inch faces 

— are 50% stronger. Oil reservoirs 

built in the shafts keep the oil where 

it 

belongs providing adequate lubrication 

and eliminating those former 

m 

costly bind-ups. For further information 

regarding this revolutionary 

new product see your Theatre 

Supply Dealer or write direct for 

illustrated brochure. 

LAVEZZI MACHINE WORKS 

4635 WIST LAKE STREET • 

For 

YOUR 

BOXOFFICE 

Engrored by 

our exclusiva 

proceaa on lucile 

to your 

speciiicationi. 

LAMOLITE 

ILLUMINATED PRICE ADMISSION SIGNS 

Our enlarged plant facilities assure 

OVERNIGHT service from coast to coast. 

Plastic Signs Engraved lor the Entire Theatre 

Send lor Folder *Pat pend 

Edgar S. 

Bowman 

682 Sixth At YorV 10. N. Y. 

CHICAGO 

44, ILLINOIS 

GRIGGS 

CHAIRS 

Their Beauty sparkles! 

Comfort — the minute 

they're 

Superior 

occupied! 

construction 

gives years of service. 

BEAUTY 

WRITE FOR CATALOG 

in 

nniGGS EQUIPIUE^T CO. 

Belton, Texas 


f 

' 

about PEOPLE/ and PRODUCT 

Awards totaling $500 in cash will be 

made on December 15, 1952 to owners 

of the oldest floor, rug or carpet scrubbing 

machines that are still in regular use. 

This search for the oldest floor machine 

is being made to celebrate the 25th anniversary 

of the Hild Floor Machine Co., pioneer 

manufacturers of floor maintenance 

equipment. Official entry blanks may be 

obtained by merely writing a postcard to 

"Contest, Hild Floor Machine Co., 740 W 

Washington Blvd.. Chicago 6, 111." 

"There are no strings tied to this offer," 

declared Fred C. Hild, founder and president. 

"Any make of floor machine is eligible, 

although we hope the winner will 

prove to be a Hild machine. All that's 

needed to enter the competition is to send 

us the make and serial number of your 

floor machine. In the event that your machine 

is declared a winner, we will also 

want proof that the machine is still in 

regular use." 

Peter Leonard, projectionist at the Eastwood 

Theatre, East Hartford, Conn., has 

shifted to the booth at the Art Theatre, 

Hartford. Replacing him in East Hartford 

is Fi-ed Levesque. formerly at the Strand 

Theatre, Thompsonville, Conn. 

Walter L. Paukstis has been appointed 

sales manager of Pearson Candy Co. effective 

January 1. For the past two and onehalf 

years he was sales supervisor for Rockwood 

& Co., and prior to that was associated 

with Leaf Brands, Inc. Paukstis' appointment 

is another step in the wide expansion 

program that Pearson has undertaken 

since acquisition of Trudeau Candies, Inc., 

last summer. 

Wiliwm B 

Horsey 

William B. Horsey 

has been appointed 

assistant sales manager 

of the Fountain 

division of the 

Orange - Crush Co., 

according to an announcement 

by J. O. 

Young jr., sales manager. 

Horsey, a graduate 

of Syracuse university, 

had previously 

been administrative 

assistant to the 

sales manager of the Fountain division. 

Paul E. Hallman has been named western 

sales manager for the American Mat 

Corp., D. W. Moor jr., president, has announced. 

Pi-ior to this appointment. Hallman 

was midwestern manager for the company. 

In his new capacity he will supervise 

the company's sales in Chicago and 

all states to the west. Hallman joined 

American Mat in 1948 as sales agent for 

Minnesota. He was appointed to his previous 

position in February 1950. 

United States Air Conditioning Corp. 

has reorganized its sales department into 

three divisions, handling general equipment, 

packaged refrigeration equipment 

and gas equipment respectively. 

The equipment division is headed by 

L. P. Hanson who will be assisted by C. F. 

Hawkinson. The packaged refrigeration 

division is under the direction of D. E. 

Feinberg and R. D. McLain. William 

Moiselle is sales manager of the gas division. 

Creators of 

Distinctive 

Uniforms 

for 

Every 

Purpose 

Write for full 

information 

Samples 

and 

illustrations 

will follow. 

A(a/iCuo 'ûhw ^nC' 

Out 82nd Year. 

Harold J. D'Ancona, Prcs. 

Dept. B, 625 S. Stote St., Chicago 5, III 

NEW! GOLDS 

MOD-URN 

SAND URN 

M 

oge capacity in leak proof diamond 

etctied and polistied chrome column. 

Polished lop of triple ploted chrome 

Jtcel. Colon: Ebony Block, Mandarin 

Red trim ol top and bottom. • Write 

for bulletin No. 501. 

At better theotre supply dealert. 

V 

i GOLDE MANUFACTURING CO. 

rOept. BO. 1220 W. Madison. Chicago 7. U.S.A. 

To respond to this advertisement, use postagepaid 

card and this ads Key Number, 66-C. 

EQZm 

yo"^ box office! 

EQUIPMENT & SUPPLIES 

KROEHLER 

'j^kÔelg/ THEATRE SEATS 

*"Push-Bock" is trade-mark owned and registered by the Kroehler Mtg Co , Naperville, III. 

29 BRANCHES COAST TO COAST 


Hollis D. Bradbury 

Mollis D. Bradbury 

has been named national 

manager of 

film recording sales 

for the RCA Engineering 

Products department. 

He formerly 

was eastern 

manager of film recording 

sales with 

headquarters in New 

York and during the 

past 24 years has 

held several engineering 

and sales posts. Everett Miller of 

Bronxville succeeds Biadbury as eastern 

manager. 

W. L. RoTHENBERGER has been named 

manager of the eastern region for the RCA 

Victor division. Radio Corp. of America. 

C. M. Odorizzi, operating vice-president of 

the division, disclosed the establishment of 

a new region, to be known as the northeastern 

region. R. M. Macrae, now assistant 

regional manager in New York, has 

been appointed manager of the newly 

formed region. 

Rothenberger succeeds J. R. Little jr. who 

resigned. He has been connected with RCA 

for 30 years atid prior to his appointment, 

was manager of sales operations for the 

RCA tube department. Macrae joined the 

firm in 1945 after leaving the army. 

^ A 

SMASH 

HIT 

with 

Your Patrons 

Clear 

Crisp Pictures 

with 

SUPER SNAPLITE 

f/l.9 

PROJECTION lENSES 

Your patrons will 

notice the difference! 

Super Snoplites give 

you Sharper Pictures, 

More Illumination, 

Greater Contrast ond 

Definition. 

For the Best in 

Projection use Super 

Snoplites . . . the 

only Projection Lenses 

to give you a true 

speed off/1.9 

in every focal length 

up to 7 inches. 

Ask for Bulletins 

207 and 209 

Herm.an L. Heide, right, president of 

Henry Heide, Inc., presents a token of appreciation 

to Charles L. Beauchemin at a 

dinner honoring the latter's 50 years of 

service to the candy firm. The affair was 

attended by the sales organization, officers 

and directors of the company and employes 

who had worked closely with Beauchemin. 

He is the seventh Heide employe to 

reach 50 years of service with the company. 

Beauchemin is a past president of the National 

Candy Salesman's Ass'n. 

Adele Whitfield has joined Kroehler 

Mfg. Co. as consultant on color, decorating 

and styling. Miss Whitfield was graduated 

from the University of Chicago and was 

with Marshall Field & Co. in the interior 

decorating department for 12 years. She 

was assistant manager of that department 

for the last two years. 

YOU GET MORE 

KOLLAIOIMpI^.K ^. 

MODERNIZE YOUR BOOTH 

Pay off in easy doses with the 

S.O.S. 

BUDGET PLAN 

Choice of late type Century, Simplex, Super 

Simplex, E7 Projectors, Hi Intensity Arcs, RCA 

Rotary Stabilizer Soundheads, Hi Generators. 

All Rebuilt Like New. 

LIBERAL TRADE-IN ALLOWANCES on your 

old equipment. Tell us what you want—what 

you're trading in. 

Special! Tempered Masonite Marquee Letters 

4 inch 35c; 8 Inch 50c; 10 inch 60c 

S.O.S. CINEMA SUPPLY CORP. 

Dept. C. 602 V/. 52 St., N. Y. 19 Cable: SOSOUND 

Officers of the National Parks, Pools 

and Beaches Ass'n are shown here surrounding 

the Orange-Crush exhibit at the 

association's convention held in Chicago. 

Shown around the Orange-Crush dispenser, 

left to right, are R. M. Horsey, 

executive vice-president of Orange-Crush; 

Paul H. Huedepohl, national director, 

Parks, Pools and Beaches Ass'n; 'William 

W. Muolar, owner, Roseland Park, Canandaigua, 

N. Y.; John R. Simghizer, general 

manager. Fountain FaLry Park, Louisville: 

John Young, manager, Orange-Crush 

Fountain division, and 'William B. Schmidt, 

vice-president, Riverview Park Co., Chicago. 

The government drive to salvage liquid 

copper drippings from the projection 

booths of America's motion picture theatres 

will be aided by field engineers of 

the RCA Service Co. according to E. C. 

Cahill, president. The company has pledged 

each of its theatre service engineers to 

contact the projectionists on his circuit 

and enlist their active cooperation in NPA's 

country-wide copper conservation program. 

Goal of the drive is to salvage drippings 

of 94 per cent pure copper from coppercoated 

carbons in projector arc lamps. Copper 

drippings saved during the drive will 

be turned over to theatre equpiment dealers 

for sale to metal scrap dealers. Pi'oceeds 

go to the 'Variety Club welfare fund. 

A theatre-T'V unit designed, engineered 

and priced for the less than 1,500-seat theatre 

was shown for the first time at the 

Allied Theatre Owners convention and 

trade show recently. The complete unit has 

a 14xll-foot screen, with rear or front view 

projection and a 25-foot throw capacity. 

American Theatres Supply Corp. is the 

New England distributor of the Theatre- 

View. 

Speciaj, eyeglasses for television fans 

who complain of discomfort due to T'V 

glare are being distributed by Bausch & 

Lomb Optical Co. Introduced several 

months ago and tested since then by thousands 

of set owners, the glasses are said to 

"permit all-evening viewing, minimize TV 

glare and eye weariness, and provide softer, 

more human pictures, even when sets are 

turned up bright." 

Thomas F. Corrigan John Fairgrieve 

Thomas F. Corrigan, sales manager, has 

been appointed manager of coating and 

bulk cocoa sales of the Nestle's Chocolate 

Co., succeeding M. H. Saxe, vice-president 

of the company. Saxe is to retii-e early in 

1952 in conformity with the company's retirement 

policy. He joined the Lamont 

Corliss organization in 1938 as manager of 

the Runkel division. Corrigan joined 

Nestle's in 1941 and was the administrative 

staff assistant to the president until his 

appointment as sales manager of the company's 

general lines products in 1951. 

John Fairgrieve succeeds Corrigan as 

sales manager. Fairgrieve started with the 

company in 1932, and in 1950 was appointed 

assistant sales manager with headquarters 

in Chicago. 

Use your MODERN THEATRE Buyers' Directory 

and Reference Section frequently. It pays! 

Xj(/a0 to ^t^dtct.. .^fcam a ^ccCsêat/ 

i 

^. 

CYCimMIC 

Cusfoin Screen 

GIVES YOU 

"CENTER SEAT VISION" 

From every seat in the house! 

ELIMINATES GLARE AND DISTORTION! 

GIVES AMAZING NEW DEPTH! 

PERFECT SOUND TRANSMISSION! 

NO PERFORATIONS! 

Manufactured by 

B. F. SHEARER COMPANY 

SEATTLE, WASHINGTON, 2318 Second Ave. • Phone: ELiot 8247 

68 

mm DISTRIBUTOR: FRAZAR t HANSEN LTD.. 301 CUT STRUT. SAN FRANCISCO • CANADA: DOMINION SOUND tOUIPMENI ITD. • OFFICES IN All PRINCIPAL CITIES 


' 

Cotton 

f-^.UiM 

— 

OXOfflCECB DDii J ]]i/îJ J a5 

The EXHIBITOR HAS HIS SAY ABOUT 

PICTURES 

An open forum in which, for the most part, exhibitors report on subsequent-run 

showings of pictures. One (*) denotes a new contributor; two (*•) is one who 

has been reporting for six months or longer; (•»•) a regular who has been 

reporting for one year or more. These columns are open to all exhibitors. 

COLUMBIA 

Holiday in Havana iColi—Desi Arnaz, Mary 

Hatcher." Ann Doran. This is a nice picture 

for double billing. I think it should be 

okay for any small town. Played Pri., Sat. 

Weather: Cold.—Harland Rankin, Erie Theatre, 

Wheatley, Ont. Small town, rural 

trade. * * * 

Busty Saves a Life (Col)—Ted Donaldson, 

Gloria Henry, Stephen Dunne. We enjoyed 

seeing these Rusty pictures being made in 

Hollywood, and feel they have a nice appeal 

for average audiences. Played Fri., Sat. 

Weather: Cold.—Harland Rankin, Beau Theatre, 

Belle River, Ont. Small town, rural 

trade. * * * 

LIPPERT 

PRODUCTIONS 

Yes Sir, Mr. Bones (LP)—Gary Jackson, 

and Chick Watts, P. E. Miller. Good, 

and most of the acts were corny but just 

and we did about 

what the patrons wanted, 

average business. The oldtimers got quite 

a kick out of the old-time dancer. Played 

Fri., Sat. Weather: Pair and cold.—Mayme 

P. Musselman, Roach Theatre, Lincoln, Kas. 

Small town trade. * * * 

METRO-GOLDWYN-MAYER 

Ambush (MGM)—Robert Taylor, John Hodiak. 

Arlene Dahl. Old, but a good army-Indian 

story. Business picked up nicely after a 

three-week cold spell. Robert Taylor and 

John Hodiak are great favorites with us. 

Played Pri., Sat,, Sun. Weather: Okay.— 

Frank Sabin, Majestic Theatre, Eureka, Mont. 


uAmerican in Paris, An (MGM)—Gene 

Kelly. Leslie Caron, Oscar Levant. This is 

one of the best pictures we have ever shown. 

MGM really strutted its stuff with this picture. 

I, personally, think this picture is good 

for all situations, from the smallest to the 

largest. The color is excellent and the whole 

cast wonderful. MGM deserves a lot of 

credit for making this fine picture. Played 

Sat., Sun., Mon. Weather: Good.—O. Fomby, 

Paula Theatre, Homer, La. Small town 

trade. * ' * 

Night Into Morning (MGM)—Ray Milland, 

John Hodiak, Nancy Davis. There is 

nothing wrong with this one as adult entertainment 

but I played it the Sunday before 

Christmas to about 50 per cent of normal 

business. I'm saying my beads that business 

picks up in January. It had better! 

Weather: Clear.—Don Donohue, Novato Theate, 

Novato, Calif. Small town, rural trade. 

Pagan Love Song (MGM) —Esther Williams. 

Howard Keel, Minna Gombell. If you 

have not played this, do so. It did not do 

so well nationally but that is not the fault 

of the picture. It is one of the best Esther 

Williams shows—gay. light, and with comedy 

and a nice story. The color is very 

good, the music and scenic beauty excellent. 

It wiU please any audience. Played Sun., 

Mon. Weather: Clear and cold.—Mason 

BOXOFFICE BookinGuide : : February 2, 1952 

Shaw, Saratoga Theatre, Saratoga, Calif. 

General and art patronage. * * 

Show Boat (MGM)—Ava Gardner, Howard 

Keel, Kathryn Grayson. This wonderful 

motion picture even made me forget how 

mad I've been at Metro for the past few 

weeks. I couldn't tear myself away from it. 

The music is tops, the kind that Grayson 

needs, and the dance numbers are superb, 

with the pai'ticipants really living up to their 

name. It gave us a fine Christmas night plus 

above average business for two successive 

days. People were lavish in their praise. 

Metro really did itself proud on "Show Boat" 

and every exhibitor will profit in money and 

prestige by playing it. Played Tues., Wed., 

Thurs. Weather: Snow and cold.—Bob 

Walker, Uintah Theatre, Pruita, Colo. Small 

town, rural trade. * • • 

Soldiers Three (MGM) —Stewart Granger, 

Walter Pidgeon, David Niven. We ran this 

one for one day only, on the Sunday before 

Christmas, a bad date with 15 below weather 

and programs in every church in town, so it 

was hard to judge the drawing power on this 

one. However, it drew as well as "Mr. Belvedere 

Rings the Bell" on the Sunday run. 

Comments were good and patrons came out 

with a smile. We bought this picture right 

so we're not kicking. It has a lot of laughs 

and will fill in nicely any time and does not 

pertain to any of our current wars. Played 

Sunday only. Weather: Very cold.—G. P. 

Jonckowski, Lyric Theatre, Wabasso, Minn. 

" 

Small town, rural trade. 

Texas Carnival (MGM)—Esther Williams, 

Red Skelton, Howard Keel. I sure hit the 

jackpot with this one. This seems to be what 

old John Q. Public wants. The names of 

Esther Williams and Red Skelton on the marquee 

is a good sign anywhere. Let's have 

more like this. I made some profit on it, 

playing it Sun., Mon. Weather: Clear and 

cool.—Herman Perkins jr.. Alpha Theatre, 

* 

Catonsville, Md., Neighborhood trade. 

MONOGRAM 

Sideshow (Mono)—Don McGuire, Tracey 

Roberts, John Abbott. This is quite different 

from the ordinary double feature. The last 

scene is exciting as they chase each other 

over the scenic railway tracks, way above the 

ground. Played Saturday. Weather: Good. 

Audrey Thompson, Ozark Theatre, Hardy, 

* 

Ark. Small town, rural trade. 

Pictures With Animals 

Draw Well There 

OHUBARB (Para)—Ray Milland, Jan 

Sterling, Gene Loclihart. We drew 

exceptionally well with this, and just a 

little more than ordinary advertising. It 

seems that any picture with animals is 

a good bet here, and with baseball to 

boot, this satisfied and we were happy 

to show a profit. Played Sun., Mon. 

Weather: Fair and cold.—Mayme P. 

Musselman, Roach Theatre, Lincoln, Kas. 


He Made Extra Eiiort 

And Did Well on This 

\X7ELL, THE (UA)—Richard Rober, 

Barry Kelly, Henry Morgan. 1 

showed this picture and by sending out 

postal cards to churches, organizations 

and the B'nai B'rith chapter, entertained 

the finest crowd we ever enjoyed, plus the 

fact of getting in closer relationship with 

our neighbors for further patronage.—A. 

B. Mogul, Capitol Theatre, Maiden, Mass. 

Local patrons. * 

PARAMOUNT 

Branded (Para) — Alan Ladd. Mona Freeman. 

Charles Bickford. If Ladd is one of 

your big stars when they cast him right, then 

this is the one you've been asking for. When 

you see what he can do in a role like this, 

it makes you sick to see him wasted on 

Gatsbys, Singapores and such other assorted 

tripe. This is a great story that even makes 

the women folks forg«t it is a western. It 

has fine color, a handpicked cast, and every 

other ingredient necessary to build a big 

boxoffice. Sub-zero, fog and wind couldn't 

keep this one from giving us a big gross for 

the first Sunday change of a so-far-bright, 

new year. Don't pass it up—book it! Played 

Sun., Mon., Tues. Weather Cold.—Bob Walker, 

Uintah Theatre, Pruita, Colo. Small 

town, rural trade. * • • 

Dear Brat (Para) —Mona Freeman. Billy 

DeWolfe, Edward Arnold. This is by far one 

of the best of the "Dear Ruth" series. It is 

one of the nicest comedies we have played 

in a long time, with direction exceptionally 

outstanding in that the sequences fall in 

place and keep the comedy in high gear all 

the way. I played it a bit late but spotted 

it Pri., Sat., and pleased all who saw it. 

The ending has a nice kick and everyone 

went home with a chuckle. Played Pri., Sat. 

Weather: Clear.—Mason Shaw, Saratoga 

Theatre, Saratoga, Calif. General and art 

patronage. * * 

Isn't It Romantic? (Para) —Veronica Lake, 

Mona Freeman, Mary Hatcher. I suspected 

business would be slack during Christmas 

so I picked up this oldie and advertised 

it as a comedy, stating, "your money refunded 

If you don't get a laugh out of this 

one." I didn't refund a single ticket, although 

several people told me they had made 

up their minds not to laugh, but broke into 

hilarious laughter when the older days movie 

sequence came on. Then when the bum 

hitchhiked a ride on the bicycle—that capped 

it, swell. Evei-yone liked it. This is a good 

oldie for a trade-in or fill-in. Played Tues., 

Wed., Thurs. Weather: Clear and cold.—G. 

P. Jonckowski, Lyric Theatre, Wabasso, Minn. 

Small town, rural trade. * 

Mating Season, The (Para)—Gene Tierney, 

John Lund, Miriam Hopkins. We would Uke 

one just like this 52 weeks in the year. It is 

wholesome entertainment such as any and 

everyone enjoys. You can look your patrons 

right in the eye when they leave the theatre 

after seeing this one.—G. E. Bennewitz, Royal 

Theatre, Royalton, Minn. Small town trade. 

My Favorite Spy (Para)—Bob Hope, Hedy 

Lamarr, Francis L. Sullivan. This is good and 

we did exceptionally well with this picture. 

Bob Hope and Hedy Lamarr are good drawing 

(Continued on next page)

— 

— 

The 

EXHIBITOR HAS HIS SAY 

(Continued from preceding page) 

cards in my situation and business was above 

average. It is good for small and large towns. 

Played Sat.. Sun.. Men. Weather: Okay.—O. 

Fomby, Paula Theatre, Homer. La. Small 

town trade. * * * 

That's My Boy (Para)—Dean Martin, Jerry 

Lewis, Polly Bergen. This is very good—not 

neai-ly as much slapstick as in their previous 

shows, and a far better story. Lewis is more 

subdued and plays his part very well. Newcomer 

Eddie Mayehoff steals the show. 

Played Sun., Mon. Weather: Cold.—Audrey 

Thompson, Ozark Theatre, Hardy, Ark. Small 

* 

town, rural trade. 

Warpath (Para) —Edmond O'Brien, Dean 

Jagger, Forrest Tucker. This is a natural 

for my area, as it is about Bismarck (N.D.i 

and the 7th U.S. Cavalry. It is very beautiful, 

in color, and the stoi-y is above average. 

The stars are excellent but it still 

does not look like a Paramount picture. We 

worked on this and it paid, for business was 

good on Thurs., Frl., Sat. Weather: Fair. 

Ken Christiansen, Roxy Theatre, Washburn, 

N. D. Small town, rural trade. * ' * 

Warpath (Para) —Edmond O'Brien, Dean 

Jagger, Forrest Tucker. Good enough soldiersand-Indians, 

but my people would just as 

soon see the Indians take over for a while. 

This has pretty color and plenty of action, 

but we can't sell this type. It played the week 

before Chr-istmas and we didn't have enough 

to show to on any one of three nights (Tues., 

Wed., Thurs.), so lost on the run, but no 

fault of the picture. It's average. Weather: 

Cold.—Mayme P. Musselman, Roach Theatre, 

Lincoln, Kas. Small town trade. • • • 

RKO RADIO 

Mighty Joe Young (RKO) —Terry Moore, 

Ben Johnson, Robert Armstrong. I had the 

poorest turnout on Saturday evening (two 

shows I for this one. Friday night they came 

from far and wide, with or without shoes. 

It is definitely not boxoffice today and the 

.scenes were so obviously faked that it was 

pitiful to watch. I should have known better 

than to book this for a weekend. If it could 

be played at any time, I suggest Sun., Mon. 

as the best for this one. Although the story 

was fair and the action good, this type of 

movie is poison up here—may be good for 

the small (much smaller!) houses. Weather; 

Raining.—Dave S. Klein, Astra Theatre, 

Kitwe/Nkana, Northern Rhodesia, Africa. 

Mining, business, government patrons. * * * 

REPUBLIC 

Honeychile iRep)—Judy Canova, Alan Hale 

jr., Eddie Foy jr. We did well with this picture 

and Judy Canova is excellent. Comments 

were favorable and business was above 

average. Played Wed., Thurs. Weather: 

Good.—O. Fomby, Paula Theatre, Homer, La. 

Small town trade. * * • 

Surrender (Flepi—Vera Ralston, John Carroll, 

Walter Brennan. This was classified as 

adult entertainment and that was enough. 

We were licked before we played it. Played 

Wed., Thurs. Weather: Cold.—Harland Rankin, 

Plaza Theatre, Tilbury, Ont. Small town, 

rural trade. * • * 

Women From Headquarters (Rep)—Virginia 

Huston, Robert Rockwell, Barbra Fuller, 

This Is a good little second feature. The 

story is about the narcotics traffic, which of 

course has been receiving lots of publicity 

of late. Played Saturday. Weather: Cold.— 

Audrey Thompson, Ozark Theatre, Hardy, 

Ark. Small town, rural trade. 

20th CENTURY-FOX 

Call Me Mister (20th-Fox)—Betty Grable, 

Dan Dailey, Dale Robertson. The way Grable 

continues is marvelous. This Grable-Dailey 

production pleased all. Played Sat., Sun.— 

C. E. Bennewitz, Royal Theatre, Royalton. 

Minn. Small town, rural trade. * * * 

Meet Me After the Show (20th-Fox)—Betty 

Grable, Macdonald Carey, Eddie Albert. This 

is not so hot. Betty is still all right but 

the story and the dance sequences are not 

nearly so good as usual for Betty. If Betty 

folds up, we will lose a populai- star here. 

Played Wed., Thurs. Weather: Freezing rain. 

—Audrey Thompson, Ozark Theatre, Hardy, 

Ark. Small town, rural trade. * 

Mr. Belvedere Rings the Bell (20th- Pox)— 

Clifton Webb, Joanne Dru, Hugh Marlowe. 

This didn't do half what the salesman said 

it would do, and I had to pay top price, too, 

and it was worth about half. I don't think it 

cost Fox very much to make this one as it all 

took place in one house—the Old Folks home. 

The kids and the teenagers held their noses 

as they came out. The oldsters said it was 

okay but were tiring of Webb. Played Sun., 

Mon., Tues. Weather: Mild for time of 

year.—G. P. Jonckowski, Lyric Theatre, Wabasso, 

Minn. Small town, rural trade. * 

No Way Out (20th-Fox)—Richard Widmark, 

Linda Darnell, Stephen McNally. That 

Cole Younger Had Been 

Visitor in Royalton 

Q,REAT MISSOURI RAID, THE (Para) 

—Wendell Corey, Macdonald Carey, 

Ward Bond. This is a good action picture, 

well produced, with interest throughout. 

It is of special interest since the writer 

was acquainted with one of the characters 

portrayed. The story is of the James and 

Younger brothers and when Cole Younger 

was paroled from the Minnesota state 

prison at Stillwater he came directly to 

Royalton to visit our local physician, 

Dr. J. P. Chance, a former prison physician. 

Cole was a good-looking and wellmannered 

gentleman and received a welcome 

here such as Clark Gable might receive 

if he were to visit our community. 

C. E. Bennewitz. Royal Theatre. R«yalton, 

Minn. Small town trade. * * * 

is correct—no way out of the red for you or 

me either, if you were as silly as I was and 

played it. There are just two things wrong 

with it—it is no good and was too high. 

Better leave it in the exchange. Played Wed., 

Thurs. Weather: Perfect.—Curt and Elsie 

Bigley, Princess Theatre, Humeston, Iowa. 

Small town, rural trade. « • 

People Will Talk (20th-Fox)—Cary Grant, 

Jeanne Crain, Finlay Currie. I played 

this show close to availability and thought 

it would draw but it did not do so. The 

acting and the dialog are excellent—in fact, 

above average—but it has no boxoffice pull. 

I believe the title is poor, since it is the 

story of Dr. Praetorious. The entire cast did 

one of the best performances seen in a long 

time. Played Sun., Mon. Weather: Clear.— 

Mason Shaw, Saratoga Theatre, Saratoga, 

Calif. General and art patronage. • • 

Two Flags West (20th-Fox)—Joseph Cotten. 

Linda Darnell. Jeff Chandler. This has 

topnotch stars, action and story but just 

too many Indians have paraded the screen 

here at the Roxy. The traUer led one to 

believe it was a Civil war picture, which 

kept my patrons away. Business was 80 

per cent for Fri., Sat. Weather: Fair.—Ken 

Christianson, Roxy Theatre, Washburn, N. 

D. Small town, rural trade. * • * 

sj Wilson (20th-Fox) — Alexander Knox, 

Charles Coburn. Geraldine Fitzgerald. I 

played this very late but here is a movie any 

film company can be proud to play. It is an 

excellent production with some really brilliant 

acting by Alexander Knox as Wilson. Alroo 

Much Sameness in 

Story Themes, He Says 

^ 

W. LONG of the Lans Theatre, Lansing. 

Iowa, asks a question brought 

on by repeated use of the same story 

for several pictures. He comments: 

"I have just run onto one reason why we 

are driving more and more people to televi.sion. 

Is Hollywood running out of story 

ammunition that two different companies 

have to make pictures about the same 

thing? Some stories have been remade 

time and again, and what about all these 

reissues? 

"Again I ask, can't Hollywood keep up?" 

though the theme is American and American 

politics (Which they do not understand 

here), all who came thoroughly enjoyed it. 

We had the worst rainstorm on the two nights 

we played it, and had bad houses, but this 

film is worth playing at any time. Played 

Sun., Mon.—Dave S. Klein, Astra Theatre, 

Kitwe Nkana, Northern Rhodesia, Africa. 

Business and mining trade. • • • 

UNITED ARTISTS 

Mrs. Mike (UA)—Dick Powell, Evelyn Keyes, 

J. M. Kerrigan. Here's a real honey of a picture. 

I would recommend it at all times. Go 

to town with the publicity—praise it to high 

heaven and don't worry about the superlatives 

this time. When they come in they will love 

every minute of this really lovely movie. Excellent 

performances all around, and it is 

suitable for every situation. It is as good a 

film as you will find for any weekend. Played 

Wed., Thurs. Weather: Fine.—Dave S. Klein, 

Astra Theatre, Kitwe/Nkana, Northern Rhodesia, 

Africa. Mining, business, government 

patrons. * » • 

UNIVERSAL-INTERNATIONAL 

Bright Victory (U-D— Arthur Kennedy. 

Peggy Dow, Julia Adams. We saw this picture 

at a screening and were very much 

impressed with the prospects of selling it. 

There is some of the best voice recording 

you'll hear, there is a swell cast, and the 

story will make you laugh—and maybe cry 

a little, but you'll like every foot of it. I don't 

see why it won't draw a house full, and on 

the best time.—Mayme P. Musselman. Roach 

Theatre. Lincoln, Kas. Small town trade. • * * 

Frenchie (U-D—Joel McCrea, Shelley Winters, 

Paul Kelly. If you can't bring them 

in with McCrea. then you had better close 

up. This is a very good action picture and 

would do for Sunday—not too much gunplay 

and fighting. This played to a good 

average attendance during December. Played 

Fri.. Sat. Weather: Snow, cold.—Curt and 

Elsie Bigley, Princess Theatre, Humeston, 

Iowa. Small town, rural trade. * * * 

WARNER BROS. 

Come Fill the Cup (WB)—James Cagney. 

Phyllis Thaxter, Raymond Massey. A powerful, 

gutty, sensational picture. All will say 

it is a great picture if you can get them in. 

I think the ads and trailer shouldn't have 

shied away from the theme. The catchlines 

should have read: "The Story of a 'Lush'— 

Up. Down and Comeback." Almost everyone 

knows someone who edges on being an alcoholic—hit 

'em. What Kroger Babb would do 

with this!—Ed Schoenthal, Sun Theatre. 

Holdredge. Neb. Small town trade. 

Raton Pass (WB)—Dennis Morgan. Patricia 

Neal. Steve Cochran. This is a rough 

western with plenty of bang-bang, but these 

so-called superwesterns with their high prices 

are not any better at the boxoffice than a 

cheap double feature. Played Thurs., Fri., 

Sat. Weather: Good.—M. W. Long, Lans 

Theatre, Lansing, Iowa. Small town, rural 

trade. » « » 

BOXOFFICE BookinGuide : : February 2, 1952

RKO 

i\mm 

An interpretive onolysis of loy and tradepress reviews. The plus and minus signs indicate degree of 

merit only; oudience classification is not rated. Listings cover current reviews, brought up to date regularly. 

This department serves also as an ALPHABETICAL INDEX to feature releases. Numeral preceding title 

is Picture Guide Review poge number. For listings by company, in the order of release, see Feature Chart. 

mm 

++ Very Good; + Good; - Fair; — Poor; = Very Poor. In the summary tt is rated 2 pluses, 

I £ Ir' ^ ° != ?'! 

>i 

1239 Abbott & Costello Meet the Invisible 

Man (82) Comedy U-l 

3-17-51 -f + + 

Abilene Tiail (64) Western Mono 

1271 According to Mrs. Ho»lc (60) Drama. Mono 6-23-51 ± ± 

1300 Across the Wide Missouri (81) Siip-West . MGM 9-22-51 + ± 

1301 Adventures of Captain Fabian (100) Drama, Rep 9-29-51 - - 

1233 Air Cadet (94) Com-Dr U-l 2-24-51 -f ± 

Aladdian and His Lamp (..) Drama Mono 

1224 A! Jennings of Oklahoma (79) Drama ..Col 1-20-51 ff 

1275 Alice in Wonderland (75) Fantasy RKQ 7- 7-51 + 

1256Alonij the Great Divide (88) West-Dr... WB 5- 5-51 ff 

1293 American in Paris, An (115) l«usical .MGM 9- 1-51 ff 

1202 American Guerrilla in the Philirpines 

(105) Drama 20th-Fox 11-11-50 ff 

1293 Angels in the Outfield (102) Drama . MGM 9- 1-51 + 

1310 Anne of the Indies (81) Drama . 20tli-Fox 10-20-51 H 

1331 Another IMan's Poison (89) Drama LA 1- 5-52 + 

1253 Apache Drums (75) Western U-l 4-28-51 ± 

1251 Appointment With Danger (90) Drama. .Para 4-21-51 + 

1303 Arizona Manhunt (60) Western Rep 9-29-51 ± 

As You Were (57) Comedy LP 

1267 As Young as You Feel (77) Com . . .20th-Fox 6- 9-51 ± 

1340 At Sword's Point (81) Drama . . RKO 2- 2-52 ± 

B 

1264 Badmen's Gold (56) Western UA 5-26-51 ± 

1300 Bannerline (87) Drama MGM 9-22-51 ±: 

1313 Barefoot Mailman. The (83) Comedy Col 11- 3-51 + 

1304 Basketball Fix. The (70) Drama Realart 9-29-51 ±: 

1223 Bedtime for Bonzo (S3) Comedy U-l 1-20-51 + 

1299 Behave Yourself! (81) Comedy RKO 9-22-51 ff 

1236 Belle Le Grand (90) Drama Rep 3- 3-51 + 

1338 Bend of the River (91) Drama U-l 1-26-52 ff 

1255 Best of the Badmen (84) Western RKO 5- 5-51 + 

1258 Big Carnival, The (112) Drama Para 5-12-51 + 

(Reviewed as Ace in the Hole) 

1277 Big Gusher (68) Adv-Dr Col 7-14-51 -f 

1317 Big Night. The (75) Drama UA 11-10-51 + 

Big Trees. The (90) Drama WB 

1239 Bird of Paradise (100) Drama . .20th-Fox 3-17-51 + 

Blazing Bullets (51) Western Mono 

1159 Blue Lamp. The (84) Drama UA 6-24-50 + 

1299 Blue Veil, The (114) Drama RKO 9-22-51 ff 

1279 Bonanza Town (56) Western Col 7-21-51 + 

1330 Boots Malone (103) Drama Col 12-22-51 + 

1206 Born Yesterday (103) Comedy Col 11-25-50 ff 

1257 Brave Bulls. The (108) Drama Col 5-12-51 H 

1317 Bride of the Gorilla (68) Drama Realart 11-10-51 + 

1281 Bright Victory (97) Drama U-l 7-28-51 ff 

1322 Browning Version. The (90) Drama U-l 11-24-51 tf 

1219 Buckaroo Sheriff of Texas (60) Western Rep 12-30-50 ± 

1255 Bullfighter and the Lads (87) Drama. . . . Rep 5- 5-51 + 

1330 Bushwhackers. The (73) Western . Realart 12-22-51 -f 

1215 California Passage (90) Western Rep 12-23-50+ zt 

1320 Callaway Went Thataway (81) Comedy MGM 11-17-51 + ff 

1310 Calling Bulldog Drummond (81) Drama MGM 10-20-51 -f ± 

1217 Call of the Klondike (67) Drama Mono 12-23-50 + ± 

1225Call Me Mister (95) Musical 20th-Fox 1-27-51+ ± 

Canyon Raiders (54) Western Mono 

1270 Capt. Horatio Hornblower (117) Act-Dr..WB 6-16-51 ff + 

1340 Captive of Billy the Kid (57) Western .Rep 2- 2-52 + 

1280 Casa Manana (73) Musical Mono 7-21-51— — 

1280Cattle Drive (77) Western U-l 7-21-51+ + 

1225 Cause for Alarm (73) Drama MGM 1-27-51 + + 

1267 China Corsair (67) Act-Dr Col 6 9-51 i: ir 

1315 Christmas Carol, A (86) Drama UA 11- 3-51 

1330Cimarron Kid. The (84) Drama U-l 12-22-51 

1248 Circle of Danger (86) Drama UA 3- 7-51 

1307Close to My Heart (90) Drama WB 10-13-51 

1305 Clouded Yellow. The (96) Drama Col 10- 6-51 

ColoraJo Sundown (, ) Western Rep 

1300Come Fill the Cup (113) Drama WB 9-22-51 

1271 Comin' Round the Mountain (77) Comedy, U-l 6-23-51 

1220 Company She Keeps. The (S3) Drama , 12-30-50 

1297 Corky of Gasoline Alley (70) Comedy .. Col 9-15-51 

1218 Counterspy Meets Scotland 

Yard (67) Drama Col 12-23-SO 

1333 Crazy Over Horses (65) Comedy Mono 1-12-52 + 

1291 Criminal Lawyer (74) Drama Col 8-25-51 + 

1286 Crosswinds (93) Drama Put 8-11-51 ff 

1251 Ca. airy Scout (78) Western Mono 4-21-51+ ± 

1314 Cave of Outlaws (76) Drama U-l 11- 3-51+ ± 

1291 Chain of Circumstance (68) Col 8-25-51 ± ± 

Drama 

1326 Chicago Calling (74) Drama UA 12- 8-51 it —

Good; 

REVIEW DIGEST Very Good, 

" 

— Fair; ^ Poor; -^ Very Poor. In the summary r* is rated as 2 pluses, — as 2 minuses. 

i 

1 Is 

m :rK> 'tZ zoeQ.Eza 

1269 Happy Go Lovely (S8) Musical RKO 

1265 Hard. Fast and Beautiful (78) Drama. RKO 

1337 Harem Girl (70) Comedy Col 

1312 Harlem Globetrotters, The (SO) Drama... Col 

•16 

119S Harvey (104) Comedy U-l : 

1303 Havana Rose (77) Drama Rep 

Hawk of the Wild River. The (. .) Western. Col 

1248 Heart of the Rockies (67) Western Rep 

1267 He Ran All the Way (77) Drama tJA 

1276 Here Comes the Groom (114) Rom-Com Para 

1336 Here Come the Nelsons (73) Comedy, .U-l 

1256 Her First Romance (73) Comedy Col 

1299 Highly Dangerous (81) Drama LP 

1208 Highway 301 (88) Drama WB 

1292 Highwayman, The (82) Drama Mono 

1297 Hills of Utah (70) Western Col 

1280 His Kind of Woman (120) Drama RKO 

1259 Hollywood Story (77) Mys-Dr U-l 

1259 Home Town Story (61) Drama MGM 

1320 Honeychile (89) Comedy Rep 

1319 Hong Kong (91) Drama Para: 

Hoodlum Empire (. ) Drama Rep 

1270 Hoodlum. The (61) Drama UA 

1311 Hot Lead (61) Western RKO : 

1301 Hotel Sahara (S7) Comedy UA 

1239 House on Telegraph Hill (93) Drama. 20th-Fox 

1216 Hunt the Man Down (68) Drama RKO : 

1277 Hurricane Island (72) Drama Col 

1244 I Can Get It for You Wholesale 

I 

(91) Drama 20th-Fox 

1313 I Want You (102) Drama RKO : 

1246 I Was an American Spy (85) Drama. . Mono 

1252 I Was a Communist for the FBI 

(84) Drama WB 

1223 I'd Climb the Highest Mountain 

(88) Drama 20th-Fox 

1328 I'll Never Forget You (90) Drama. .20th-Fox 

1327 I'll See You in My Dreams (110) Musical. WB 

1261 In Old Amarillo (67) Western Rep 

1331 Indian Uprising ( ) Drama Col 

1237 Inside Straight (87) Drama MGM 

1260 Inside the Walls of Folsom Prison 

(87) Drama WB 

1246 Insurance Investigator (60) Drama Rep 

1338 Invitation (85) Drama MQM 

1276 Iron Man (82) Drama U-l 

1323 It's a Big Country (89) Drama MGM 

J 

1334Japanese War Bride (91) Drama. .20th-Fox 

1269 Jim Thorpe—All American (105) Drama WB 

1298 Joe Palooka in Triple Cross (60) Drama. Mono 

1294 Journey Into Light (88) Drama .. 20th- Fox 

1258 Jungle Headhunters (65) Travel RKO 

1307 Jungle Manhunt (66) Drama Col 10 

1322 Jungle of Chang (67) Drama RKO 11 

1336 Just This Once (91) Comedy MGM 

K 

1250 Katie Did It (81) Comedy U-l 4-14-51 ± 

Kentucky Jubilee (67) Comedy LP 

Kefauver Crime Investigation 

(52) News 20th-Fox 

1310 Kid From Amarillo, The (56) Western ... Col 10-20-51 + 

1210 Kim (113) Drama MGM 12- 9-50 ff 

1272 Kind Lady (78) Drama MGM 6-23-51 + 

1247 Kon-Tiki (73) Adv-Dr RKO 4- 7-51 ± 

1222 Korea Patrol (57) Drama UA 1-13-51 —

... 

Rep 

" Very Good; Good; ' Fair; Poor; = Very Poor In the summary ii is rated os 2 pluses, = as 2 minuses. 

1234 Payment on Demand (90) Drama RKO 2-24-51 ff 

1323 Pecos River (55) Western Col 12- 1-51 + 

1274 Pekino Express (85) Drama Para 6-30-51 ± 

1291 People Aoainst O'Hara (103) Drama MGM 8-25-51 H 

1287 People Will Talk (110) Comedy... 20th-Fox 8-18-51 + 

X334 Phone Call From a Stranger 

(96) Drama 20th-Fox 1-12-52 + 

1279 Pickup (78) Drama Col 7-21-51 + 

1263 Pier 23 (59) Drama LP 5-26-51 d: 

1288 Pistol Harvest (60) Western RKO S-18-51 -f 

1282 Place in the Sun. A (122) Drama Para 7-28-51 ff 

1289 Pool of London (86) Drama U-l S-lS-51 ± 

1212 Prelude to Fame (78) Mus-Dr U-l 12- 9-50 + 

i 

1221 Pride of Maryland (60) Drama Rep 1-13-51 + 

1266 Prince Who Was a Thief (88) U-l 6- 2-51 + 

Drama 

1256 Prowler. The (92) Drama UA 5- 5-51 + 

1318 Purple Heart Diary (73) Drama Col 11-10-51 -f 

Q 

1238 Quebec (85) Drama Para 3-10-51 ± 

1244 Queen for a Day (107) Drama UA 3-24-51 + 

Rashomon ( ) Drama RKO 

Raton Pass (84) Western WB 1235 3- 3-51 ± 

1238 Rawhide (86) West-Dr 20th-Fox 3-10-51 ff 

1288 Red Badoe of Courage (69) Drama, ,, MGM 8-18-51 + 

1214 Redhead and the Cowboy (82) Para 12-16-50 Drama — 

1319 Red Mountain (84) Western Para 11-17-51 ±: 

1337 Red Skies of Montana (99) Drama 20th-Fox 1-26-52 ff 

Retreat. Hell (. .) Drama WB 

1302 Reunion in Reno (80) Drama U-l 9-29-51 + 

1216 Revenue AoenI (72) Drama Col 12-23-50 + 

1284 Rhubarb (94) Comedy Para S- 4-51 ff 

1230 Rhythm Inn (71) Musical Mono 2-10-51 + 

1276 Rich. Younn and Pretty (95) -MGM 7- 7-51 + 

Musical 

1232 Ridin' the Outlaw Trail (56) Western ... Col 2-17-51 ± 

1299 River. The (99) Drama UA 9-22-51 + 

1284 Roadblock (73) Drama RKO 8-4-51 + 

Roaring City (57) Drama LP 

1284 Rodeo King and the Senorita (67) West .Rep 8- 4-51 ± 

1333 Room for One More (95) Comedy WB 1-12-52 ff 

1229 Rough Riders of Durango (60) Western. Rep 2-10-51 + 

1339 Royal Journey (47) Documentary UA 2-2-52 + 

1229 Royal Wedding (92) Musical MGM 2-10-51 ff 

S 

+ 

1247 Saddle Legion (60) Western RKO 4- 7-51 

1324Sailor Beware (106) Comedy Para 12- 1-51 + 

1275 St. Benny, the Dip (SO) Comedy UA 7- 7-51 ± 

1084 Samson and Delilah (128) Drama , Para 10-29-49 ff 

1254 Santa Fe (89) Western Col 4-28-51 + 

1295 Saturday's Hero (111) Drama Col 9-8-51 + 

1278 Savage Drums (70) Adv-Dr LP 7-14-51 ± 

1339 Scandal Sheet (82) Drama Col 2-2-52 + 

1245 Scarf, The (86) Drama U A 3-31-51 i 

1302 Sea Hornet (84) Drama Rep 9-29-51 ± 

125SSealed Cargo (90) Mys-Dr RKO 5-12-51 + 

1226 Second Woman, The (91) Drama UA 1-27-51 + 

1274 Secret of Convict Lake, The (S3) Dr.lOth-Fox 6-30-51 + 

6-30-51 — 

1274 Secrets of Monte Carlo (60) Drama 

1327 Sellout, The (S3) Drama MGM 12-15-51 ± 

1195 September Affair (104) Drama Para 10-15-51 + 

1327Shadow in the Sky (78) Drama MGM 12-15-51 it 

126SShow Boat (108) Musical MGM 6-9-51 ff 

1272 Silver Canyon (70) Western Col 6-23-51 + 

1306 Silver City (90) Drama Para 10- 6-51 + 

1246 Silver City Bonanza (67) Western Rep 3-31-51 + 

1273 Sirocco (98) Drama Col 6-30-51 + 

1264 Skipalong Rosenbloom (72) Comedy UA 5-26-51 + 

Sky High (60) Comedy LP 

1311 Slaughter Trail (78) Drama RKO 10-27-51 ± 

1259 Smuggler's Gold (64) Adv-Dr Col 5-19-51 + 

1252 Smuggler's Island (75) Drama U-l 4-21-51 + 

1339 Smoky Canyon (55) Western Col 2- 2-52 + 

1263 Snake River Desperadoes (54) Western Col 5-26-51 :^ 

1226 So Long at the Fair (85) Drama UA 1-27-51 + 

1340 Something to Live For (90) Drama Para 2- 2-52 t-\ 

1316 South of Caliente (67) Western Rep 11- 3-51 + 

1243Soldiers Three (92) Drama MGM 3-24-51 + 

1315Son of Dr. Jekyll, The (76) Drama ...Col 11- 3-51 + 

1229 Spoilers of the Plains (67) Western. Reo 2-10-51 i 

Stagecoach Driver (52) Western Mono 

Stage to Blue River (56) Western Mono 

1313Starlift (103) Musical WB 11- 3-51 + 

Steel Fist (73) Drama Mono 

1222 Steel Helmet. The (84) Drama LP 1-13-51 f 

1271 Stop That Cab (56) Comedy LP 6-23-51 = 

Stormbound (60) Drama Rep 

Stronghold ( . . ) Drama LP 

1331 Storm Over Tibet (87) Drama Col 1- 5-52 -t 

m I a > iZ ta £e zQ 

-H ft 

± + 

+ ± 

ff 

1320 Quo Vadis (172) Drama MGM 11-17-51 t+ 

R 

1309 Racket. The (90) Drama RKO 10-20-51 + 

1309 Rajing Tide. The (92) U-l 10-20-51- 

Drama 

-H- 

•f + 

+ ff 

± + 

+ + 

tt 

++ + ± 

-H- ± H 

++ H H 

+ ++ 

+ ± + 

± -f 

H ft 

± -f 

ff 

+ 

+ + 

=t + + ± 

+ -f ft ± 

± + ± ± 

± + + ± 

ff 

± + 

+ + 

± + 

i: 

± ff 

ft 

± + 

+ + 

+ 

ff ± 

tt ff 

- 

ft 

ff 

ft 14+ 

4+2- 

± 8+4 

+ 10+2 

+ 124 

6+ 

+ 7+3- 

± 5+5- 

4+1- 

tt 13+ 

-f 7+3- 

+ 6+ 

+ 7+4- 

+ 8+1- 

ff 8+5- 

6+3- 

± 5+5 

8-f2 

+ 13+ 

+ 6+3 

6+3- 

1+ 

+ S+5- 

+ 10+ 

-f- 8+2- 

+ 5+4- 

8+3

38 

6 

I 

i>©Royol 

.C. 

5 

mWJM filJflilT 

Feature productions by company in order of release. Number In squore Is notional release dote. Running 

time IS in parentheses. Type of story is indicated by letters and combinations thereof OS fallows: (C) 

Comedy; (D) Drama; (CD) Comedy-Dramo; (F) Fantasy; iM) Musical; (W) Western; (SW) Superwestern. 

Release number follows: U denotes BOXOFFICE Blue Ribbon Award Winner. © denotes color photography. 

For review dates and Picture Guide page numbers, see Review Digest. 

COLUMBIA g 1° 

©Al Jennings of Oklahoma (79) D. .327 

"M" (88) D. .347 

Kiehaid li.riiiiiii;, Lisa Firrailav 

Texons Never Cry (68) W . 352 

C.'iir Aiiliy. I'at liiittram. Mary Castle 

"©Valentino (105) D . . 320 

EkMrim I'liln, Amllony Carlson 

Dexter. R. 

©Santo Fe (89) W. .330 

H.iiiilnliih ,>;iHtt. .lanis Coiirtland 

Carter. Jerorae 

Fury of the Congo (69) D. .329 

Sherry Moreland 

.lohiiii\ Wi'i.ssiiiullL-r. 

Whirlwind (70) W .. 354 

Gene .\ntry. Smiley Davis 

Burnette. G,lll 

Hugh Beaunniiil. Ann Savage 

Brave Bulls, The (108) D.321 a Roaring City (57) D . . 501 

Hugh Beaumimt, Richard Travis 

Mel Ferrer. Miroslaia, .\nllHiny Qullin 

Her First Romance (73) C. .358 

Margaret OBriiri, Martin Hunt 

.^llaii jr.. J. 

©When the Redskins Rode (78) W. .339 51 Kentucky Jubilee (67) C. .5007 

.Inn Mall, Mm Castle, James Seay 

Jerrv Colonna. Jean Portet. James Ellison 

Smuggler's Gold (64) D..315 

Miiclirll. Camenin Amanda B. Keid 

Blake. C. 

Snoke River Desperadoes (54). W.. 366 

Char le.s Slarrell. Smiley Biunctto, D. lieynolds 

©Lorna Doone (84) C. . 336 

Ron liarliaia 

©Texas 

Male, Richard 

Rangers, 

Greene, 

The (74) 

Randell 

W..325 a Little Big Horn (82) W. .5003 

jr. 

Geurge Mnrittiinierv. Gale Storm, Beery John Irehind, Marie Windsor. Bridges 

Lloyd N. 

China Corsair (67) D. .316 

m Savage Drums (70) W . 

.Ion Hall. Lisa Kerraday. Ron Randell 

Silver Conyon (70) W. 355 

Sabu. Lita Baron, Sid Melton 

Gene Autry. Champion, Gail Davis 

Wajlie Morris. I'reston Foster. Dorothy Patrick 

Bononza Town (56) W..367 

©Mask of the Avenger (83) D . . 359 

John Derek. Anthony Quinn. Jody Lavvr.mce 

Whistle of Eaton Foils, The (96) D. .322 

Lloyd Bridges, liunnhv Cisli, C, Carpenter 

Never Trust o Gambler (79). . .. D , 326 

Dan Clark, Catliv ll'liuiiiiell. Tom Drake 

Pickup (78) D. .357 

Beverly Mich.aels. Hugo Haas, Allan Nison 

Cyclone Fury (54) W. .368 

Charles Starrett. Smiley Burnette, F, Sears 

Chain of Circumstances (68). . . .D. .309 

Rieh aiil Ci.ii.iai, Ṁargaret Field. D. Fowley 

"Soturdoy's Hero (111) D. .401 

liniiiia John iienk, Reed. Sidney Blackmer 

Lady and the Bandit, The (79) D. 337 

l.iiiiis lla\nanl, I'.ilricia Medina, T. 

©Sunny Side of the Street (71). 

Tlllly 

M .408 

I.,(ii!e, Frank).- Billv Haniels. Terry Moore 

Mogic Face, The (89) D. .402 

Luther Aiiler, l',ilrieia K:iit!ht. W. L. Shir-er 

Corky of Gosoline Alley (70). D.. 302 

Hills of Utoh (70) W..356 

©Magic Carpet, The (84) C .410 

Lucille Ball. John Agar, Patricia Medina 

Criminal Lawyer (74) D..412 511 Sky High (60) C,,5024 

I'at O'Brien. Jane Wyatt. Jerome Cowan 

Sid Melton. Mara Lynn 

Mob, The (87) D. .407 

B.iaienik Crawford. Betty Buehler, R. Kiley 

Five (93) D. .371 m Highly Dangerous (81 ) D 

, . 5029 

M. Earl William I'hiiHii, Susan Douglas. 

Junale Monhunt (66) 

Lee 

D. 411 

Dane Clark. Margaret Lockwood, 

S Unknown World (63) 

Gorin' 

D..5101 

Kid From Amor illo, The (56). .W. .488 Bruce Kellogg, Marilyn N,a,sh. Victor ICilian 

©Barefoot Mailman, The (83). C. 404 

M Onirtland 

li al I iiMiiiiiiiL 'lerr\ e, J 

Harlem Globetrotters, The (80), C 405 m FBI Girl (74) D . . 5002 

'rilnrirn ll.nlein Clnlietrntters 

Cnrm/, Cesar Romero, George Brent 

Audrey Totter, 

Son of Dr. Jekyll, The (77) D..409 

Louis Ha\ward. Jody Lawriuice. A. Kno.v il Superman and the Mole Men 

Valley of Fire (63) W. .353 (58) D. .5030 

Coates 

Gene Autry, Pat Bnttram, Davis 

George Reeves. Phyllis Gail 

©Ten Tall Men (97) D. .413 

Burt Lancaster. Jodv Lawranee. G, Roland 

©Mon in the Saddle (87) D..420 

U,in(lnl|ili Seutt, ,luaii Leslie. Ellen Drew 

Purple Heart Diary (73) D..421 

l''raiier.: Laiigtoiif, Tonv Romano. Lessy 

Ben 

Family Secret, The (85) D. .414 

Lee J Cut.!,, .Inlin Derek. J. Lawrance. 

Pecos River (55) W..484 

Cliarles Starrelt. Smiley Jenks 

Burnette. F, 

Boots Molone (103) D..419 

William llnhleii. Ji.hnnv Stewart. S. Clements 

©Indian Uprising (70) D..417 

George Montgomery. Audrey Long. C. B, Reid 

Storm Over Tibet (87) D..416 

Diana Dnuglis. Rex Reason. M. Healey 

Old West, The (61) W. .473 

Gene Autry. Gail Davis. Pat Bnttram 

Smoky Canyon (55) W..483 

Charles Starrett. Smiley Burnette 

The First Time (89) C. .424 

Ufihert Ciimmincs. Barbara Mona Barrie 

Hale. 

Horem Girl (70) C. 422 

Joan Davis Arthur Blake 

Hawk of the Wild River (..)..W, 482 

fliarles Starrett, Smiley Burnette 

Death of a Salesman (113) D..423 

Fredric March. Mildred Dunnock. Mitchell 

C. 

LIPPERT 

Il.ivid Wayne. Howard UaSilva Luther .\dler m Mosk of the Dragon (53) D . . 501 

My True Story (67) D . . 308 Richard Travis. Sid Melton. Sheila Ryan 

\Vin:ird Parker. Helen Walker, E. Risdon 

Flome of Stamboul (68) D. .314 

Fort Sovoge Raiders (54) W 365 

1 Stop That Cab (56) C. .5014 

Sid Melton, Iris Adrian, Marjorie Lord 

^Danger one (S6) D..5017 

Hugh Beaumont. Edward Brophy, R, Travis 

in Pier 23 (59) D . . 501 

m Varieties on Porade (67) M . 

. 

5020 

Jackie Coogan. All-Star Revue 

m Lost Continent, The (82) D. .5004 

Cesar Romero. HillaiT Brooke. Chick Chandler 

B Leave It to the Murines (66) C ,5005 

Sid Melton. Mara Lynn 

HAS You Were (57) C 5023 

William Tracy. Joe Sawyer 

m Great Adventure, The (75) D . . 5021 

Dennis Price, Jack H:iwkins. S. McKenna 

SJ For Men Only (93) D. .5102 

Paul Margaret Field. B. Sherman 

B Mon 

Henreiil. 

Bait (..) D..S103 

George Brent. Marguerite diapman 

SI Stronghold (.,) D..5107 

Zachary Scott. Veronica Lake 

M-G-M 

Three Guys Named Mike (90). . .119 

Jane W.Miian, V,H[ Joliiison, Howard Keel 

Inside Stroight (87) D..123 

Diiiid Brian. Aileiie liahl. Barry Sidliv;in 

Wedding (92) M..121 

Fred Astaire, Jane Powell. Peler L:iwlord 

IQI U Father's Little Dividend (81).,C..124 

Spencer Tracy, Joan Bennett. Elizabeth Taylor 

gg Soldiers Three (92) D..126 

Walter Pidgeon, Stewart Granger. David Niven 

i|«©Great Caruso, The (109) M. .127 

.Mitrio Lanza. Ann Blyth. Dorothy Kirsten 

i Home Town Story (61) D..128 

Donald Crisp, Jeffrey Lynn. Reynolds 

Marjorie 

iGo for Broke! (93) D..129 

Van Johnson, Warner Anderson, L. Nakano 

m Night Into Morning (86) D..130 

Ray Milland. John llodiak, Nancy Davis 

SD No Questions Asked (81) D..132 

Arlene D.ilil, George Murphy. Barry Sullivan 

@ ©Excuse My Dust (82) M..133 

Red skeltoii, s,illy Forrest, Macdonald Carey 

S Kind Lady (78) D..134 

Ethel Barrymore. M ice Ev,aiis. A. Lansbury 

Sirocco (98) D . . 348 m G.I. Jane (62) C. .5012 g] Strictly Dishonorable (94) D..131 

Humphrey Bogart. Lee J, Cobb. Marta Toren 

Jean Porter. Tom Neal. Iris Adrian 

Ezio Piiiza. Jatiet Leigh. Millard Mitcliell 

©Hurricone Islond (72) D.,349 13 Yes Sir, Mr. Bones (S3) M..S019 51 ©Show Boot (108) M..135 

Two of o Kind (75) D . . 350 All-star Minstrel Show 

Kathryn Grayson, Howard Keel, .\va G;irdner 

Edmond O'Brien. Lizabeth Scott. Terry Moore 

Big Gusher (68) D. .306 

@ Law and the Lady (104) C..136 

Greer Garson. Michael Wilding. Marjorie Main 

IHTereso (105) D..137 

Pier Angeli, John Cullinge 

Ericson. Patricia 

[3]©Rieh, Young and Pretty (95). M, .138 

Jane Powell, Vic Damone, Danielle Darrleux 

] Toll Target, The (78) D.139 

Dick Powell, Paula Raymond. Adolphe Menjou 

] Strip, The 

.Mirkrv li.iu 

D . .201 

a People Agoinst O'Haro (103) . . . 

Spencer Tiaev. John llodiak. Diana Lvnn 

51 U Angels in the Outfield (102). D. .202 

P:ui! Douglas. J.lnet Leigh, Keenan Wvnn 

dlOMr. Imperium (87) M..203 

Lana Turner. Ezio Pinza. Sullivan 

Barry 

Si Red Bodge of Courage (69) D. .204 

Audio JIiMphy, Bill .Mauldln, J. Dierkes 

[U ©Texos Carnival (77) C .205 

Red Skelton. Esther Williams, Howard Keel 

m Bonnerline (88) D . . 206 

Salh Fuiir-t, Liieirl Brassell 

Barrvmore, K, 

01 Man With o Cloak (81) D..207 

Barhiia Sll.n^^ck, ,lnsr|,li Cotten. L, Caron 

Ig ©Across the Wide Missouri (81 ) SW . . 208 

Clark Gable, John Hodiak. M. E. Marques 

[DQÂn American in Paris (113), M, 209 

Gene Kelly, Leslie Caron, Oscar Levant 

Unknown Man, The 

I (88) D .210 

Walter Pidgeon, Ann Harding. Barry Sullivan 

?Too Young to Kiss (91) C. .211 

Van Johnson. Jinie Allyson. Gig '\'nnng 

m Light Touch, The (107) D, 212 

Stewart Gi auger. Pier Angeli. George Sanders 

51 Calling Bulldog Drummond (81).D .213 

Walter Pidgeon. Margaret Leighlon 

S Calloway Went Thotawoy (81). C. ,214 

Dnrotliy McGuire, Fred MacMurray. H. Keel 

IS It's o Big Country (89) Doc. 215 

E'hrl r.arnmnre, i;,n I'noner. Van Jolin.son 

511 Westword the Women (116). ., ,D. ,216 

RoI.ert Tavlor, Ileuisi- Hareel. Julie Bishop 

51 ©Pandora and the Flying 

Dutchman (123) D. ,217 

Ava Gardner, James Mason. Nigel Patrick 

0] Invitation (85) D . . 220 

Dorothv McGulre. Roman 

Van Johnson. Ruth 

Shadow in the Sky (78) D..221 

5§ 

Nancy D:ivis. Ralph Meeker, James Whitmore 

a Lone Star (94) D . . 222 

Broderlck Clark Gable. 

H Sellout, The 

Ala Gardner. 

(83) 

Crawford 

D..219 

Walter Pidgeon. Audrey Totter 

MONOGRAM 

d) Navy Bound (61) C..513 

Tom -NiMi, Regis Toomey, Wendy Waldron 

HI Man From Sonora (54) W..51 

Jdliniii .M.icl, Bimin. Lyle Talbot, Lee Robei 

Gypsy Fury (63) D..51' 

511 

Viieca LiniUors. Christopher Kent, R, Brent 

m Lion Hunters, The (73) D, .51( 

Johnny Sheffield. Ann Todd, Morris Ankrum 

m Canyon Raiders (54) W. .51! 

Whip Wilson, Fuzzy Knight, Phyllis Coates 

511 t was an American Spy (85). .0. .AAl 

.\nn Dvorak, Gene Evans, Douglas Kennedy 

j Ghost Chasers (69) C..511 

Huniz Hall. Leo Gorcey. Boys 

Bowery 

a Blazing Bullets (51) W..5W 

1 Jul 'Vl.ict Itioiin. Lois Hall 

51 ©Cavalry Scout (78) W ,51( 

,\ii(lic\ l.iaig, llnd Cameron, Jim Davis 

Âccording to Mrs. Hoyle (60)..D..5l: 

Sluing liviiigluii, 'lams Cliandler. Brett Kin; 

Bl Nevada Bodmen (58) W..51: 

Whiii Wilson. Fuzzy Kniglil. Phyllis Coates 

SolCasa Monona (73) M .511 

Robert Clarke. Virginhi Carnes 

Welles. R, 

53 Father Takes the Air (61) C.,512 

Raymond Walbinn. W:ilter Catlett 

m Montana Desperado (51) W, 514 

Johnny Mack Brown. Lois Hall 

H Yukon Manhunt (63) D , . 512 

Kirby Grant. Chinook, Gail Davis 

511 Stagecoach Driver (52) W , 51 

Whip Wilson 

m Let's Go Navy (68) C. .511 

Leo Gorcey. Huntz Hall. Tom Neal 

ES Oklahoma Justice (56) W .514 

Johnny Mack Brown, James Ellison 

[U Wanted: Dead or Alive (58). W, SIS 

Whip Wilson. Andy Clyde 

5S| Joe Palooka in Triple Cross (60) D. .511 

Joe Kirkvvood, Cathy Douns. James Gleasou 

g Disc Jockey (77) M . 

Giniiy Simms. Michael O'Shea, Jane Nigh 

Whistling Hills (58) W,.514 

El 

Jr.lmnv Mack Brown. James Ellison 

Yellow Fin (74) 53 D..510 

Wavne Moins, Danii.ui ll'Flvnn 

llI©The Highwoymon (82) D ,AA2 

Philip Franil \V,tii,l,i Helidrix, Cnhlirn 

C. 

a Elephont Stampede (71) D .511 

Johnny Sheffield, Donna Martell. Evanstf 

E. 

[7] Lawless Cowboys (58) W. .515 

Whip Wilson 

53I©Flight to Mors (71) D..510 

JLirguerite Cli.apm.in. Cameron Mitchell 

511 Crozy Over Horses (65) C. .511 

1, :(>ieri, llinilz ll.ill. 

HI The Longhorn (70) 

David Gorsey 

W . 

Bill Flliuri, I'hvllis Coates. M.vron Healey 

d] Texos Lawmen (54).... 

Johnny Mack Brown. James E 

a Northwest Territory (61). 

Kirby Grant, Chinook 

a Stage to Blue River (56) W.SIS 

Whip Wilson 

g] Steel Fist (73) 0.521 

Roddy McDowall. Kristine Miller 

51 Texas City ( . . ) W , , 524 

Johnny Mack Brown, James Ellison 

H ©Aladdin and His Lamp (66). D.. 529 

Patricia Medina. John Sands, Richard Erdnia 

[H Night Raiders (52) W. 

Whip Wilson, ,\ndv Clyde 

51 ©Fort Osage (72) W . 

Rod I'ameiMii, Jane Nigh, Morris Aiikrun 

a Waco (. ,) W, 

Bill EUiott. Peggy Stewart

' 

Victor 

' 

I till 

I in 

D. 

. 

rrr 

I 

Fort 

.W. 

W 

1 

. 

Frogmen, 

PARAMOUNT 

Redhead and the Cowboy (82) D. 5015 

in Kurd. lilioiicJa Fli'miNB, Alan Keed 

[Mating Season, The (101) C. .5016 

I Gene Tirin.-v. .Inliii Ijiiid. Miriam Hopkins 

'©Somson and Delilah (128) ... D .. 5010 

.M.iluri'. lli'dy Iîmarr. George Sanders 

Molly (83) C..5011 

i;,'i, ( as Hie Goldbergs) 

Philip Loel) 

(i,!tMide 

eQuebec 

Bi'rg. 

(85) D..5017 

ll.iMMiiorc jr.. Coriime C;ilvet. P. Knowles 

lolin 

Lemon Drop Kid, The (91) C..5018 

i:iili ll"|ie, MariljTi Maxwell, Lloyd Nolan 

RKO RAD IO s ^6 

m Payment on Demand (90) D. .171 

Betle liais. Harry Siillian. Kent Taylor 

m Tarzan's Peril (79) D . . 172 

Le.\ Barker, Virginia Hnstoti, (iwrge Macready 

£i] Thing From Another World (86) D..174 

Ediiard Franz. Margaret Sheridiui. James Arness 

T Saddle Legion (60) W. .117 

Tim Hull. Malune. Martin 

ilii Richard I 

u Footlight Varieties (61) M. .116 

Jack Parr. Keil Itiiltons. Leon Errol 

m My Forbidden Post (70) D . . 1 14 

Av.i Garilner. MeUyn Ilougla.s. Robert Mitchum 

REPUBLIC 

Q] Silver City Bononia (67) W. .5051 

Rex Allen. Biiildv Khsen, Mary Ellen K;iy 

SI Cuban Fireball (78) MC . .5007 

Esti-li'i llnili i!:iii/, Warren Dotiglas 

as ©Oh! Susanno (90) D .5008 

Rod Cjii'erun, Adiiiii Forrest Tucker 

Boiilh. 

gl Insurance Investigator (60) D 5026 

Hillm Richard Deiiniiii;, 

S Heart of the 

\iiiliv\ l.,,ii^, 

Rockies (67) 

V. ke 

5042 

Roy Rogers, Penny Edwards. (Ji 

FEATURE 

JOTH CENTURY-FOX 

©Sword of Monte Cristo (80) 

CHART 

106 

Hn 

Gei Mil 

cky Ni( 

(87) D. 

nrilav 

108 

ll-iMgr Kail. Gray. Giildner 

Ciilein Charles 

©Bird of Paradise (100) D..109 

Louis Joiirdaii, Dehra Paget, Jeff Chandler 

Of Men and Music (85) M.,137 

Artur Rubinstein. Jan Peerce, Hellelz 

Jascha 

Kefauver Crime Invest. (52) . . . . D. . 138 

You're in the Novy Now (93). . C. .110 

(Rev. as I'.S.S, Teakettle) Gary Cooper 

Con Get It for You 

I 

Wholesole (91) 0.111 

Dailey, .Susan llayward. Sanders 

Dan G. 

14 Hours (91) O. .114 

Paid Douglas. Ricliard Basehart, B. Bel Geddes 

Appointment With Danger (90) D. .5019 

M.iii l.:iilil, .1.111 Sterling. Phyllis Calvert 

rviLost Outpost, The (89) D. .5020 

ftiiM.ild 111 igaii, Rhonda Fleming. Peter lliuison 

rg Tokyo File 212 (84) D. .175 

Florence Marly. Robert Peyton. K. Haida 

r Kon-Tiki (73) D..173 

riiiir Ileyerdahl. Knut Hauglanil 

S Sealed Cargo (90) 0.118 

Itana Andrews, Claude Kiiins, Carta Balenda 

S) ©Jungle Headhunters (65) D..177 

Lewis Cotlow. All Native Cast 

m Buckaroo Sheriff of Texas (60) W 5066 

MiClMrl (1l;i|.il1, Kilene J.HlsSMl 

an In Old Amorillo (67) W 5043 

Rov Ui.jin,. Ksl.'lit.i Riiilrigiiez. I'.-nnv 

HI Wells Forgo Gunmaster (60). 

Kdw.-inls 

5061 

Allan l.iiir. Mills F.lleli K.i\. C, Jolinsmi 

H Bullfighter and the Lady (87) D 5009 

31 Million Dollar Pursuit (60) 

I'eiim K.lu.ilil,, Ci.iiil Witlliis, 

[T] Fighting Coast Guard (86) 

5028 

Itinid 

5010 

i Secrets of Monte Carlo (60) . . . . . 5030 

Warren Douglas, Lois Hall, June Vincent 

Follow the Sun (90) D..n2 

Gl.nn Fold, Ann.' Baxter, Dennis O'Keefe 

Rawhide (86) SW..113 

isiiiiie Pi. HIT. Susan Hayward. Hugh Marlowe 

v©On the Riviera (89) MC.,115 

Danny Kaye. Gene Tieniey. Corinne Calvet 

©Half Angel (80) O. .116 

Loietta Voiing. Joseph Cotlen. Cecil Keilaway 

House on Telegraph Hill (93) ...D. 117 

Ricliard Basehart, Valentlna Cortesa 

As Young As You Feel (77) . . . ,C . . 120 

.Miillty. Wiiolley. Tllelma Ritter. David Wayi 

Possage West (80) W. .1 

I'ayne. .\rleen Wlielan. Dennis O'Ke 

Big Carnival, The (112) D..I 

il;e\. ai .\ee in the Hole! 

Kirk lloiiglas. Jan Sterling. Porter Hall 

Peking Express (85) D. .5024 

Inriiii I'utieii, Ciniroie Calvet. Edmund Gnenn 

Thot's My Boy (98) C. .5026 

|i. in Martin. .Iirn Le«is. Ruth Hussey 

OWarpath (95) D . . 5025 

Edmond O'Brien, llean .lagger, Forrest Tueker 

Here Comes the Groom (114). C. .5101 

Ring Crnshv. Jane Wyman. Franchot Tone 

Place in the Sun, A (122) D. 5102 

Miintgomerv flift. Eaizaljeth Taylor 

Rhubarb (94) C. .5103 

Kiy Milland. Jan Lockhart 

Sterling, Gene 

B U©AIiee in Wonderland (75). . .291 

(Walt Disney cartoon) 

Lilli Morlene (73) D..203 

Lisa Daiiiely. Hugh Blythe 

McDermott, J. 

^ Flying Leathernecks (102) D. .261 

John W.iviie. Koliert Ryan. Janis Carter 

Roadblock (73) D. .204 

Cliulrs .McCraw, .loan Oixon. Lowell Gilmore 

Pistol Harvest (60) W..205 

Tim Hull. Joan Dixon, Richard 

p His Kind of Woman (120) 

linhiM Miliimm. J m e Russell. 

Martin 

D. .201 

Price 

Vincent 

E On the Loose (74) D . . 202 

i-lvatis. Jo.ui .Mehjn Douglas, Bari 

Lynn 

m Behave Yourself! (81) CO. .206 

Farley Granger. Shelley Winters. W. Demarest 

m The Dakota Kid (60) W . . 5067 

Michael Chapin, Eilene Janssen, James Bell 

3S Rodeo King and Senorita (67) W .5053 

Rex Allen, .Marl Tllen Kav. Buddy Eliseii 

El Fugitive Lady (78) D . 501 

Janis I'aige, Binnie Barnes, Tony Centa 

i 

This Is Korea (50) Doc 51 27 

Dodge Stampede (60). . 5062 

Allan "Rocky" Lane, Mary Ellen Kay 

an Arizona Manhunt (60) W. .5068 

.Michael (li.ii-iii. laiene Janssen, James Bell 

SlHovana Rose (77) D. .5124 

Estelita Rodriguez, Hugh B. Williams 

Herbert, 

Guy Who Come Back, The (91). .0. .118 

Paul Doiigla.s. Joan Bennett. Linda Darnell 

©Take Core of Little Girl (93) M..119 

Jeanne Crain, Jean Peters, Dale Jioherlsoi 

The (96) O . . 1 22 

liana .\ndrews, Gary Merrill, Richard Wldm 

Secret of Convict Lake, The (83) O. .123 

Glenn Knr.l. Gnir TiiTiiev, Klliel Karrvmo 

Mr. Belvedere Rings the Bell (88) C. . 124 

rihlnii WHili. .1,1,11,11,. Inn, jln^l, .Miirlowi 

©Meet Me After the Show (86) M. .125 

Betty Grable. .Macdi.nalil Carey. Hiirv Calhi 

People Will Talk (110) C..126 

Caiy Grant, Jeanne Crain, F, Currle 

Millionaire for Christy, A (90).. C. 127 

Fred .Mar.Murray. Eleaimr Parker. R. Carlson 

Day the Earth Stood Still (92). 0. 129 

Michael Rennie, Patricia Neal, H. Marlowe 

OCrosswinds (93) D .5104 

I'lm Payne. Rhonda Forrest Tucker 

Fleming. 

Darling, How Could You! (96). C. .5108 

Fontaine. Jolin Lund. >Iona Freeman 

Detective Story (103) D. .5111 

Ki-; Piiji. KI. iiMi Parker. Bendi.x 

\V. 

Submorine Command (87) D..5107 

\\ilh,im llnl.lrii, Naiicv Olson. \V. Bcndix 

D .. 51 06 

When Worlds Collide (81 ) .. . . 

hird Derr. Barbara Rush. J. Iloyt 

Hot Lead (61) W . . 209 

Tim Holt. Richard Martin. Joan Dixon 

©Sloughter Trail (78) W. .207 

Brian llonlevy. Virginia tlvey. A Deviiie 

M €>Orums in the Deep South (87) 

. . . 211 

James Craig, Barbara Payton, G. Madison 

m The Blue Veil (114) D. .263 

Jane Wyman. Cluirles Laughton, J. Blondell 

Racket, The (90) 0.210 

Roh.rt Miiehnm. Lizaheth Scott, K. Ryiui 

Jungle of Chang . . 

(67) 208 

llocumenlaiy of Thailand 

OTwo Tickets to Broadway (106) M 264 

Janet l.eigli. Tiinv Martin. RIdie Bracken 

Whip Hand, The (81) O. .212 

Elliott Reid. Carla Balenda. L. Tiittle 

ID Adventures of Cpt. Fabian(IOO) 0. .5101 

Erriil Flvnn, Micheline Preile. V. Price 

a Sea Hornet, The (84) D. .5102 

Rod Cameron. Allele Mara. .Vdrlan Booth 

If Utoh Wagon Train (67) W. .5054 

Hex .Mien. Peniiv Edwards. Buddy Ebsen 

S: South of Coliente (66) W. .5151 

Roy Rogers, Dale E\'ans, Douglas Fowley 

Street Bandits (54) D. .5130 

I'ennv Krtuanls. Robert Oarke. Ross Ford 

Desert of Lost Men (54) W. .5063 

Allen Lane. .Miry Ellen Kay. R. Elliott 

Stormbound (60) 0. .5032 

CnnsLance Dowllng (Italian-language) 

Desert Fox, The (87) D. .130 

.lames Mason. Jessica Tandy. C. Hardwicke 

Journey Into Light (87) . . 1 32 

Stiniini; li.uiliii, Viveca Lindfnrs. Mitchell 

T. 

No Highway in the Sky (98) D. .121 

S'lM.iii. Marlene Dietrich, Johni 

.I.iiiii'v G. 

Love Nest (84) C..13I 

June Haver, William Lundlgan, Frank Fay 

Let's Make It Legal (77) C ,133 

Claudette Colbert, JIacdonald Carey 

©Anne of the Indies (81 ) D . 

Jean Peters. Louis Jourdan. Debra Paget 

©Golden Girl (111) M.,136 

Mitzi Gaynor, Dennis Robertson 

Day, D. 

Silver City (90) D. .5112 

1. line DeCario. R. Arlen 

Bdmond O'Brien, 

My Favorite Spy (93) C..5110 

Kdh Hope. Hedy Lamarr. L. SuUlan 

Francis 

Double Dynamite (80) C. .214 

Jane Russell. Frank Sinatra, firnncho Marx 

On Dangerous Ground (82) D 215 

Ida Lupinii. Knh.Tt IH.in. Ward lionti 

Overland Telegraph (60) W. 216 

Tim Holt, Gail Dails. Richard Martin 

[S Wild Blue Yonder, The (98) .5103 

Vera Ralston, Wendell Corey, Phil Harris 

i Pals of the Golden West (68). W. .5152 

Roy Rogers. Dale Evans, Estelita Rodriguez 

i 

©Honeychile (89) C. ,5121 

Judy Canova, Eddie Foy jr., .\lan Hale jr. 

Elopement (81) €.141 

Clifton Webb, Anne Lundlgan 

Francis, Wm, 

©I'll Never Forget You (90) D..142 

T\riiiie I'liuir, .\iiii Bhth. Michael Rennli 

Girl on the Bridge, The (77) 0. .139 

llugii lla.Ls. Heicrly Michaels, Robert Diuii 

Fixed Bayonets (92) 0, ,140 

Richard Baseliart, MIcliael O'Shea, 0. Evans 

Hong Kong (91) D. .5109 

iM Reagan. Rlmnda N. Bruce 

I: Flemlqg, 

I Want You (102) 0. .251 

Dorothy McGuire. Diuia Granger 

Andrews, F. 

©Tembo (80) Doe . . 

Howard Hill 

H Girl in Every Port, A (86) C . 

firoiieho Marx, Mnrle Wilson, William Bendix 

. . . 

m Woman in the Dark (60) 0. .5131 

Pennv IMuanl-, Rn-s Elliott. Rick Vallln 

m Captive of Billy the Kid (54). .W. .5064 

Allan Kp.Ii'- Line 

A Lady Possessed S| ( ) D . 

James MiLsnn, June Havoc, Pamela Kellino 

Decision Before Down (119) D..205 

Gary Merrill. Ricliard Basehart 

Model and the Marriage Broker 

(105) C .201 

Jeanne Crain. Scott Bradv. TTieima Hit lei 

Japanese War Bride (91) D 202 

Don Taylor. Shirley Yamasuchi 

Bewore (106) C..5114 

Mil! Ill, Jerry Le«i9. Calvet 

Corlnne 

ling Feather (78) W. .5118 

; lliytlin. .Vrleen WlieLin, F. Tucker 

Las Vegas Story (88) D . 

Jane Russell. Victor Mature, Vincent Price 

Hoodlum Empire (. .) D. . 

Brian Donlfvy, Claire Trevor, F. Tucker 

Colorado Sundown (. .) W. . 

Ke.x Allen. Mary Ellen Kay 

. 

©David and Bathsheba (116).. D., 

Gregory Peck. Sus»n Hayward. R Massey 

Phone Coll From a Stranger (96). 0. .204 

Shelley Winters, Bette Davis. G. Merrill 

D . . 207 

©Red Skies of Montano (99) . . 

Richard Widmark, Jeffrey Hunter, C Smith

I 

Prowler, 

3 

Harriet 

1 

. D. 

3 

I Rembrandt 

-Valentina 

..le.Mi 

. 

.10- 

. .10- 

FEATURE 

CHART 

UNITED ARTISTS g jj 

Blue Lamp, The (84) D. .016 

.l.ic'k Uarntr. Jimmy Hanley. Dirk Bogarde 

Naughty Arlette (86) C. .226 

My Outlow Brother (82) D..209 

(l;ev. us Mv Brother, the Outlaw) 

Second W.man, The (91) D..639 

Ilnliert Young. Betsy Drake, Sutton 

John 

Circle of Danger (86) D. .207 

H.iy MJIIand, i'atricia Koc, Marlus Goring 

So Long ot the Foir (85) P.. 270 

Badmon's Gold (S6) W..262 

Scarf, The (86) D. .644 

Long Dark Hall, The (86) D. .214 

Lilli Kex Harrison, Palmer. Tanla Held 

When I Grow Up (90) D. .215 

Boljhv 

Skipolong 

Ilriscoll, 

Rosenbloom 

Robert Preston, Scott 

W . . 21 

M. 

(72) , . . . 

Slax PiKcnblofim. Max Baer. Jackie Coogan 

Oliver Twist (105) D..216 

Man from Planet X (70) D..647 

Try ond Get Me (92) D . . 643 

(lEev. as Sound of Purv) Frank Lovejoy 

. . 

First Legion, The (86) D 648 

Charles Bover, Lyle Betlger, U'o G. Carroll 

Odette (105) D. .652 

Anna Neagle, Trevor Howard, Marius Goring 

The (92) D..650 

Van Heflin, Evelyn Keycs, John Maxwell 

m Fobiola (96) D..651 

Micliele Morean. Henri Vidal, Michel Simon 

is] Man With My Face, The (75). . D. .659 

Nelson, .\lnley, C. Barry Lynn Matthews 

iH Three Steps North (85) D. .657 

I.Ioyd Bridges, l,ea Padovani, Aldo Fabrlzi 

(S Queen for a Day (107) D. .645 

I'hvllis Averv. Darren McGavin 

TJ He Ron All the Way (77) D. .646 

Oiirflelii. John Shelley Winters. W. Ford 

1^ Cyrano de Bergeroc (113) D..660 

Jcise Ferrer. Mala Powers, William Prince 

m Hoodlum, The (61) D. .653 

Lawrence Tierney. Allene Roberts, L. Golm 

. 649 

. 

654 

J! Pordon My French (81) C.1402 

llenreid. Merle Oberon, Bonifas 

P. Paul 

m Four in a Jeep (97) D.1139 

Lindfors. Meeker, .M. Medwin 

Viveca Italpb 

H ©New Mexico (74) D . 

Ayres, Lew Marilyn Maxwell, Andy Devine 

m St. Benny, the Dip (80) C. .658 

Dick Nina Foch. Roland Young 

llavmes, 

m Two Gals and a Guy (70) C . 

Janis Paige, Robert Alda. James Gleason 

m Obsessed (77) D . 1 1 88 

Farrar. Geraldine R. Culver 

Fitzgerald. n.nid 

T?GoId Roiders (56) W.1172 

Cniriic ORrlen. Sheila T.albot 

Ryan, L. 

Tj! Mister Drake's Duck (76) C. .655 

jr., Douglas Fairbanks Yolande Donlan 

SH Hotel Sahara (87) D.1143 

Yvonne DeCarlo, Peter Culver 

Ustinov. R. 

Mr. Peek-a-Boo (74) C.1146 

Joan Greenwood. Marcel Treville 

Arnold, R. 

g Tom Brown's School Days (93). W 1148 

Jiilin llnuard Davles. Robert Newton 

!?] ©Fort Defiance (81) D.1147 

Dane Clark. Ben Johnson. Peter Graves 

m UChristmas Carol, A (86) D . 1 149 

Alastair Sim, Kathleen Harrison. J. Warner 

[J] Big Night, The (75) D. 

John Barrymore jr.. Preston Foster, J. Lorlng 

a Lady Says No, The (82) C.1150 

J. R. oan Caulfield. David 

m Chicago Calling 

Niven. 

(74) 

Justice 

D . 1 1 52 

i.in Durvea. M.iry Anderson. Elliott 

R. 

SH Another Man's Poison (89) D.1154 

Bet4e Davis. Gary Merrill. E. Williams 

êr. The (99) D. . 

ir SliieUis. Nora Swinburne, Tommy Breen 

. 

Big Affair (. .) D. 

K*Ms, Dennis O'Keefe, Anderson 

n M. 

n Glove, The (. .) D. . 

Fcrd. Geraldine Broks. Andre 

Gaby 1 

ohowk Territory (. .) W. . 

on .Moore. Tbtindercloud. Yowlachie 

UNIVERSAL-INTL g |° 

Abbott and Costello Meet the 

Invisible Mon (82) C..116 

Bud Abbott, Lou Costello, Nancy Guild 

Groom Wore Spurs, The (81) C. .114 

Ginger Rogers, Joan Davis, Jack Carson 

Air Codet (94) CD.. 115 

Stephen McNally, Ale.x Nicol, Gall Russell 

Up Front (92) C..118 

Dai id Wayne, Tom Evvell, .Marina 

©Double Crossbones (75) 

Berti 

MCI 19 

Donald O'Connor, Helena Carter. Will Geer 

Mo and Pa Kettle Back 

on the Form (80) C..117 

Marjorie Main, Percy Kilbride, Meg Randall 

Fot Mon, The (77) D. .120 

J. Scott Smart, Rock Hudson, Julie London 

Katie Did It (81) C..122 

Ann BIyth. Mark Stevens. Cecil KcUaway 

©Smuggler's Island (75) D..121 

Jeff Chandler, Evelyn Keyes. Philip Friend 

©Apache Drums (75) W..123 

Stephen McNally. Coleen Wlllard Parker 

Gray, 

Hollywood Story (77) D..124 

Richard Conte. Henry Hull, Julia Adams 

Francis Goes to the Races (88). .C. .125 

Donald O'Connor. Piper Laurie 

©Prince Who Was a Thief (88). .D. .126 

Tony Curtis, Pijier Laurie. Cecil Kellaway 

Comin' Round the Mountain (77) C, . 127 

Bud Abbott, Lou Costello, Dorothy Shay 

Iron Man (82) D. .130 

Jeff Chandler, Evelyn Keyes, Stephen McNally 

©Mark of the Renegade (81). . . D. . 129 

Rjcardo Jlontalban, Cyd Cliarisse. J. C. Naish 

©Cattle Drive (77) W..128 

Joel McCrea, Dean Stockwell, Leon Ames 

©Little Egypt (82) CD. .131 

Rhonda Fleming. .Mark Nancy Guild 

Stevens, 

You Never Con Tell (78) D..132 

Dick Powell, Peggy I^w, Charles Drake 

Thunder on the Hill (84) D ,133 

Clandette Colbert, Ann Blyth. Douglas 

R. 

©Lady From Texas (78) D..136 

Howard Duff. Mona Freeman, J. Hidl 

Reunion in Reno (80) C. .135 

Mark Stevens. Peggv Dow. G. Perreau 

©Golden Horde, The (76) D..134 

David Farrar. Ann Blyth. G. Macready 

Lady Pays Off, The (80) D..202 

Linda Iiarnill. Stephen McNally. Perreau 

G. 

Raging Tide, The (94) D. .203 

Shelley Winters. Richard Conte. BIckford 

C. 

©Cove of Outlaws (76) D. .201 

Alexis Smith. Macdonald Carey. Victor Jory 

Strange Door, The (80) D. .204 

Charles Laughton. Boris Karloff. Forrest 

S. 

Weekend With Father (83) C..206 

Van Heflin. Patricia Neal, GIgi Perreau 

Bright Victory (97) D. .208 

Arthur Kennedv, Peggy Bryant 

Dow, Nana 

©Flame of Aroby (77) D..207 

M.inreen O'Hara. Jeff Chandler, Clianey 

Lon 

©Cimarron Kid, The (84) D. .213 

Aiidie Murphy, Beverlv Tyler. Y'rette Dugav 

Finders Keepers (75) C . . 21 

Tom Ewell, Julia Adams, Evelyn Varden 

. .C. .210 

. 

©Bend of the River (91) D. .212 

James Sliw.iii, \rlhnr Kennedy, Julia Adams 

Meet Danny Wilson (88) C..205 

Frank Sinatra. Slielkv Winters. Alex Nicnl 

Here Come the Nelsons (73) . 

Ozzie Nelson. Hilllard and family 

WARNER BROS. 

a ©Sugorfoot (80) WD. 016 

FOREIGN FILMS 

Scott. Adele Jergens. Raymond Massev 

Randolph 

15 Lightning Strikes Twice (91) D..019 

Ruth Roman. Richard Todd, .M. McCambridge 

13 ©Lullaby of Broadway (92) h 

Doris Day, Gene Nelson, 8. Z. Sakall 

B Raton Poss (84) W. .021 

Dennis Morgan. Patricia Cochran 

Neal. Steve 

SOnly the Valiant (105) SW . .022 

Gregory Peck, Barbara Payton, Ward Bond 

a Communist for the 

lôs 

FBI (83) D..023 

nk Lovejoy. Carey 

Dorothy Hart. Phillip 

SI Goodbye, My Fancy (107) C. .024 

Joan Crawford, Robert Young, Lovejoy 

Frank 

[2] Along the Great Divide (88) . SW. .025 

Kirk Douglas. Virginia Mayo, John Agar 

m Inside the Walls of Folsom 

Prison (87) D. .026 

Steve Cncbran, David Brian. Philip Carey 

S Strangers on a Troin (101) . . . . D . .027 

Farley Granger. Ruth Roman, Robert Walker 

m ©Fort Worth (80) SW . . 028 

Riindolph Scott. David Rrl.in. Phyllis Tliaxter 

@ Tomorrow Is Another Day (90).. O.. 103 

Ruth Roman. Sieve Cochran, L. Tuttle 

SA Streetcar Named Desire (122). D.. 104 

Vivien Leigh, Marlon Brando. Kim Hunter 

m ©Pointing the Clouds With 

Sunshine (87) M..105 

Dennis Morgan. Virginia Mayo. S. Z. Sakall 

iCome Fill the Cup (113) D..106 

James Cagney. James Gleason. Massey 

R. 

Close to My Heart (90) D. .107 

I 

Ray Mllland. Gene Tierney, Fay Balnter 

SI Tanks Are Coming, The (90). . .108 

Steve Cochran, Marl Aldon, Philip Carey 

mstarlift (103) D. .109 

Doris Day, Gordon MacRae, Rtitli Roman 

H ©Distant Drums (101) D..111 

Gary Cooper. Marl Aldon. RIcli.ird Webb 

SS I'll See You in My Dreoms 

(110) M. .112 

Doris Day. D.innv Thomas. Frank Lovejoy 

111 Room for One More (95) C . . 1 1 

Cary Grant, Betsy Drake, Iris Mann 

m This Woman Is Dangerous (97). D. .114 

Joan Crawford. Dennis lÎorgan. David Brian 

AUSTRALIA 

Bitter Springs (73). . 

(Bell) . .Chips Ralferty, Tommy Trinder 

BRITAIN 

Alice in Wonderland (80) 8-18-5 

(Souvaine) . .Carol .Marsh. Stephen Mu 

Angel With the Trumpet (98). . 

l-19-5|i 

. (Snailer) .Eileen llerlic, Basil Sidney 

Another Shore (77) 3-1 7-i 

(IRO) . .Robert Beatty. M. Lister 

Appointment With Crime (90). . 3-1 7-: 

(Four Continents) .W. llartnell, Bealli 

. 1! 

Blackmailed (73) 9-29-5 

. (Belli ..Male Zetterliug. Dirk Bogarde 

Chance of a Lifetime (90) 2-17-5 

(Ballantine). .Basil Redford. B. Miles. 

Exchange Girl (83) 8-18-5 

(Films Int'l) .Michael Yolande Doiil 

. Rennie, 

Galloping Major, The (82) 11-17-5 

(Souv.iine) .Biisil Radford. Janette Scott 

. 

Her Panelled Door (84) 9-29-5 

(Souvaine). .Phyllis Calvert. Helen Cherry 

History of Mr. Polly, The (94). .12- 1-5 

(IRO) . .Jolui Mills, Sally Ann Howes, F. Oin 

Inheritance, The (90) 3-10-5 

(Fine Arts).. Jean Simmons. Derrick HeMarm 

Interrupted Journey (80) 10-13-5 

(Snader). .Richard Todil. Valerie Ilohson 

Laughter in Paradise (97) 12-15-5 

(Stratford) Alaslair Sim, Fay Compton 

. 

. . 1-12-5 

Manioc on Wheels (76) 7-14-5 

( Int'l) . .Dirk Bogarde. Bonar Colleano 

Mon in the Dinghy (83) 11-10-5 

(Sn.nlfi .Micliiul WiMijig. Versois 

I Odile 

Murder Without Crime (76). . 

ISliallMiill lirnni, I'nev. Joan 111 

No Orchids for Miss 

Blandish (95) 4-14-5 

(lielluun) -Jack LaRue. Linden Tr 

No Ploce for Jennifer (90) 9-15-5 

(Sir Rosa .lohn 

urid 

Rots of Tobruk (85) 7-7-5 

(D.iiid Rnll) -Grant Tijlor, Peter Finch 

. 

Reluctont Widow, The (86). . 6 

(Kiiu' .\its) , Kent, Guy Rnifp 

M U©Coptain Horatio Hornblower 

(117) D 

Third Time Lucky (87) 10-28-5 

Gregory Peck, Virginia Mayo, R. Beatty 

(IRO) . .Olynls Jolins. Derniot Walsh 

Tony Draws a Horse (90) .... 6-23-5 

(Fine Arts) . .Cecil Parker. Anne Crawford 

Wonder Boy (86) 1-19-5 

-Hn lb- Rolit Shackle 

Wooden Horse, The (98) 9-29-5 

(SnadiD.-Leo Genu, Antbojiy Steel 

Young Scorfoce (80) 11-24-5 

CSlK.ll I - Kiihard Attenbormigh, Carol Mar- 

51 Force of Arms (100) O. .102 CZECHOSLOVAKIA 

William Holden. Nancy Olson. Frank Lovejoy 

©Emperor's Nightingale, The (70) 7-14-5 

) - - Puppet Fantasy 

FRANCE 

Dream Ballerina (78) 8-18-5 

(AFE) - -Viulette Veidy, Romney Brent 

Face to the Wind (85) 7-28-5 

(Souvaine) . .Pierre Larquey, Moilet 

Jane 

God Needs Men (95) 5-26-5 

(AFK) . .Pierre Fresnay, Madeleine Roljiu-son 

Lady Ponome (97) 8-18-5 

(Discina) . .Louis Jouvet, Suzy Delair 

L'Affoire (92) 2-3-5 

(International). .Claude Dauphin. Anne Vernn 

. 

. 

Lovers of Verona, The (90)... 8-18-5 

. (Souvaine) .Anoiik Aimee, Serge Regghmi 

Monon (91) 2-3-5 

(Discina) .Cecile Aubrey, Michel Auclair 

Mo Pomme (Just Me) (90) 12- 1-5 

(Discina) . .Maurice Chevalier, S. Dtsmarets 

Marie DuPort (90) 1-5-5 

(Beilon-Fuuike) .Jean Bruni.y 

Gabin. B. 

Miquette (83) 7-28-5 

(Discina) . .Louis Jouvet, Daniele Delorme 

Oh, Amelia (86) 6-2-5 

(Lux) .. Danielle Darrleux. Jean Dcsailly 

Red Angel, The (97) 2-24-5 

(Spalter) . .Tilda Thamer. Paul .Meurisse 

GERMANY 

Eroica (89) 1-5-5 

ITALY 

(Academy). .Ewald Balser, M. Sclioen.iuM 

Doctor, Bewore (90) 2-24-5 

lAeademv) .Vitlorio DeSica. A. MagnanI 

- 

Miracle in Milon (96) 1-12-5 

IJnse|-li UNrstvnl.-F. Golisano, Grammali. 

E. 

Path of Hope, The (104) 11-24-5 

(Lu\) R«f Vallone, Elena Varzl, Baro Ur7 

Thrill Thot Kills, The (80) 8-18-5 

(Hist ) - Fiiscii GiacbettI, Jac(|ue Sernas 

Under the Olive Tree (107). . 

6-5 

(I.nxl -ll-if Vallnne. I la Bose 

Women Without Names (93).. 9-15-5 

(Lopert) 

- 

Corlesa. Simone Simon 

MEXICO 

Rancho Grande (100) 5-19-5 

(Azteca) . .Jorge Negrete. Trio Calavaras

flliert 

.10-11-51 

: February 

, 

. . 

. 

Aug. 

snbjectt, listed by c. 

rateoso, second the dote 

review, ft Very Good. + 

order of release. Running time f 

in BOXOFFICE. Symbol between 

oir. -Poor. = Very Poo' _:» Indi 

. First dote is notional 

oting trom BOXOFFICE 

photogrophy. iJiJiJiiTij i5iJi]i]-r 

Columbia 

Prod. No. Title Rel. D.ite Rating Re 

ASSORTED COMEDIES 

3426 Woo Woo Blues (16)... 7- 2-51 + 7-21 

1951-52 SEASON 

4411 Pleasure Treasure (17),. 9-10-51 

4412 She Took a Powder (16) .10-11-51 ± 11-24 

4413 Trouble in Laws (16) -f 12- 1 

. 

M) 4422 The Champ Steps Out 

(161/2) 11-15-51 + 12- 8 

4423'Fraidy Cat (16) 12-13-51 ± 1-5 

4413 A Fool anil His Honey 

(. .) 1-10-52 

CANDID MICROPHONE 

(One-Reel Specials) 

3555 Subject No. 5 (lOî).. 6-14.51 ± 6-23 

3556 Subject No. 6 (10) g-15-51 


4551 Subject No. 1 (10).... 10- 4-51 ff 11-17 

4552 Subject No. 2 (11) 12- 6-51 rt 12-22 

CAVALCADE OF BROADWAY 

3654 New York After Midnight 

(11) 6-28-51 H 7-21 

4651 The Gay Nineties (10) .. 11-15-51 


4651 Eddie Condon's (10) ... 11-15-51 it 12- 8 

COLOR FAVORITES 

(Technicolor Reissues) 

3610 Air Hostess (S) 6-21-51+ 6-23 

3611 The Egg Hunt (71/2).. 7-26-51+ 7-21 

3612 Merry Manikins (8) 8-23-51 


4601 The Horse on the 

Merry-Go-Round (7).. 9-13-51 

3602 The Shoemaker snd the 

Elves (8) 10-18-51 + 12-15 

4603 Lucky Pigs (7) 11-8-51 + 12-15 

4604 Holiday Land (7) 12-13-51 ± 1-26 

4605Soowtime (7) 1-17-52 

COMEDY FAVORITES 

S436 Phony Cronies 

(Reissues) 

(I61/2) 6-14-51 ± 6-30 


, 

9 20-51 + 10-20 

4431 She's Oil Mine (171.'2 . 

4432 Midnighi Blunders 

2) (171 11-22-51 ± 1-26 

Olaf Laughs Last (17), 12-27-51 4433 

JOLLY FROLICS 

(Technicolor) 

3503 Family Circus (61/2) . . . 6-28-51 H 6-23 


4501 Georgie and the Dragon 

(7) 9-27-51 10-20 

4502 Wonder Gloves (7) 

ft 

11-29-51 + 12- 8 

4503 The Oomp.ihs (7) 1-24-52 11-10 

\ 

MR. MAGOO 

(Technicolor) 

4701 Fudrty Dudriy Buddy (7). 10-18-51 + 11-17 

4702 The Grizzly Golfer (7) ,, 12-20-51 H 1- 5 

SCREEN SNAPSHOTS 

3859 Hollywood Pie Throwers 

(91/2 6-21-51 ± 7-21 

3860 The Great Director (9). 7-19-51 


4851 Hollywood at Play 

(lOi/j) 

9-13-51 -) 10-20 

4852 Hopalong in Hoppyland 

(9!/2> 

.10-18-51 + 12-15 

4853 Hollywood Goes Western 

(9) 

11-15-51 - 1-26 

4854 Hollywood on a Sunday 

12-20-51 

4855 Memories of Famous Holly- 

Afternoon (IOI/2) 

wood 

Comedian 

STOOGE COMEDIES 

3408 Scrambled Brains (16).. 7- 5-51 -f 7-21 


4401 Merry Mavericks (16)... 9- 6-51 

4402 The Tooth Will Out (16) 10- 4-51 + 11-24 

4403 Hula-La-La (16) 11- 1-51 i 12-15 

4404 Pest Man Wins (16)... 12- 6-51 + 12-22 

4405 A Missed Fortune (16) 1- 3-52 . 

TWO-REEL 

3440 A Day With the FBI 

SPECIALS 

.. 

(19) 7-21-51 ff 5-26 

VARIETY FAVORITES 

4951 Noio Morales & Orch. 

(11) 9-20-51 -) 12-22 

4952 Dick Stabile and Orch. 

(10) 10-25-51 

4953 Randy Brooks & Orch. 

(11) 12-27-51 

WORLD OF SPORTS 

Sunshine Snorts (10) . 6-28-51 3809 rt 7-21 

3810 Anglers Aweigh (10) .. 7-26-51 


4801 The Willie Hoppe Story 

(9) 9-22-51 + 10-20 

4802 Flying Skis (9) 10-25-51 i 12- 1 

4803 Gymnastic Champions 

..(lO'/j) 11-29-51 ,^, + 12- 8 

4804 Bicycle Thrills (10) 12-27-51 

3160 Roar of the Iron Horse. . 5-31-51 

(9). 1-24-52 

SERIALS 

+6-2 

15 Chapters 


3180 Mysterious Islanil .... 9-13-51 + 10-13 

4120 Captain Video 12-27-51 +1-5 

15 Chaptwt 

Metro-Goldwyn-Mayer 

Prod. No. Title Rel. Date Rating Rev'd 

CARTOONS 

(Technicolor) 

W-245 Symphony in Slang (7) 6-16-51 + 5-26 


W-331 Slicked-Up Pup (6) 9- 8-51 ff 10-13 

W-332 Car of Tomorrow (6).. 9-22-51 ff 10-13 

W-333 Nitwitty Kitty (7) ... 10- 8-51 + 10-13 

W-334 Inside Cackle Corners 

(9) 11-10-51 ff 11-17 

W-335 Dtoopy's Double Trouble 

(7) 11-17-51 + 11-24 

W-338 Magical Maestro (7),. 2-9-52 

FITZPATRICK TRAVELTALKS 

T-311 Glimpses of Argentina 

(S) 12- 1-51 

GOLD MEDAL REPRINTS 

(Technicolor) 

W-265 Gallopin' Gals (7) 6- 2-51 + 5-26 

W-266The Bodyguard (7)... 8-4-51 .... 


W-361 Puttin' On the Dog 

(7) 10-20-51 + 10-13 

W-362 Mouse Trouble (7) .. .12-18-51 ff 11-24 

W-363 The Mouse Comes to 

Dinner (8) 1-19-52 . 

PEOPLE ON PARADE 

(Technicolor) 

Riviera (9) . . 

P-216 Romantic 6-23-51 

P-217 Glimpses Morocco and 

of 

Algiers (8) g- 4-51 ± 10-13 

P-218 Visiting Italy (8) 8-25-51 ± 10-13 

PETE SMITH SPECIALTIES 

S-259 Bandage Bait (9) 6-16-51 + 5-26 

S-260 Bargain Madness 7-14-51 

(9) . 


S-351 Football Thrills No. 14 

(10) 9- 1-51 ff 10-13 

S-352 Tliafs What You Think 

(9) 10-13-51 ± 11-17 

S-353 In Case You're Curious 

(8) 11-17-51 + 11-24 

S-354 Reducing . ( ) 

S-355 Fishing Feats (.,),.. 1- 9-52 . 

TOM & JERRY CARTOONS 

(Technicolor) 

W-246 His Mouse Friday (7) 7- 7-51 


W-336 Cat-Napping (7) 12-8-51 

W-337 The Flying Cat (7) . . . 1- 2-52 

W-33SThe Duck Doctor (7).. 2-16-52 

Paramount 


CASPER CARTOONS 

BlO-4 To Boo or Not to Boo 

(7) 6- 8-51 ff 6-30 

B10-5B00 Scout (8) 7-27-51+ 7-14 

BlO-6 Casper Comes to Clown 

(S) 8 10-51 +9-8 


Bll-1 Casper Takes a Bow Wow 

(7) 12- 7-51 ( 1-19 

GRANTLAND RICE SPORTLIGHTS 

RlO-11 City of Ball Tossers 

(10) 6-22-51 + 7-21 

RlO-12 Follow the Game Trails 

(10) ? 20-51 + 7-21 

•.951-52 SEASON 

Rll-1 Allen's Animal Kingdom 

(10) 10- 5-51 + 10-20 

Rll-2 Ridin' the Rails (10). 11- 2-51 ff 12- 1 

Rll-3 Fresh Water Champs 

(10) 11-16-51 

Rll-4 Water Jockey Hi-Jinks 

(10) 12- 7-51 

Rll-5 Ski-Lark in the Rockies 

(10) 12- 7-51 ± 12-22 

Xll-1 Vegetable 

KARTUNE 

Vaudeville 

(7) 11- 9-51 + 11-24 

Xll 2 Snooze Reel (7) 12-28-51 

NOVELTOONS 

(Technicolor) 

Lies (6) . . 

PlO-8 A- the Crow 6- 1-51 + 7-28 

P10-!9Slip Us Some Redskin 

(7) 7- 6-51 + 7-21 

PIC-IO Party Smarty (8) 8- 3-51 +9-8 


Pll-1 Cat-Choo (7) 10-14-51+ 0-20 

Pll-2 Audrey the Rainmaker 

(8) 10-26-51 -f 10-20 

Cat 11 9-51 + 11-24 

Pll-3 Tamale (7) 

Pll-4 By Leaps and Hounds 

(8) 12-14-51 

Pll-5 Scout Fellow (8) 12-21-51 + 12-22 

PACEMAKERS 

Kll-l Way Out West in Florida 

(10) 10- 5-51 ± 10-20 

Kll-2 Mermaid Bay (9) 10- 5-51 it 10-20 

Kll-3 A Ring for Roberta 

(9) 11. 2-51 + U-17 

Kll-4 I Cover the Everglades 

(10) 11- 9-51 + 11-24 

Kll-5 The Littlest Expert on 

Football (10) 11- 2-51 It 11-24 

Kll-5 Sadie Hawkins Day 

(10) 11-30-51 

POPEYE CARTOONS 

(Technicolor) 

ElO-7 Double Cross Country 

Race (7) 6-15-51 

ElO-8 Pilgrim Popeye (7)... 7-13-51 


Ell-1 Let's Stalk Spinach 

(7) 10-19-51 

Ell-2 Punch and Judo (7) .. .11-16-51 

POPEYE CHAMPIONS 

(Reissues) 

Zll-1 Anvil Chorus Girl (7). 10- 5-51 : 

Zll-2 Spinach Packin' Popeye 

(7) 10- 5-51 

Zll-3She Sick Sailors (6). .10- 5-51- 

Zll-4 For Better or Nurse 

(7) 10- 5-51 

SCREEN SONGS 

(Color) 

X10-6Sing Again of Michigan 

(7) 6-29-51 

TOPPER 

Babies (10). Mll-l Barnyard 11- 2-51 : 

Mll-2 Everything's Ducky 

(10) 12-28-51 

RKO Radio 

11-17 

1-19 


COMEDY SPECIALS 

13.406 From Rogues to Riches 

23.404 Good Night Nurse (..) 3- 7-52 .. 

EDGAR KENNEDY 

(Reissues) 

23.501 Mad About Moonlight 

(19) 9- 7-51 

23.502 It Happened All Night 

(19) 9-28-51 

23.503 An Apple hi His Lye 

114) 10-28-51 

23.504 Slightly at Sea (16) . .11-16-51 

DISNEY CARTOONS 

(Technicolor) 

14.115 Test Pilot Donald (7) 6- 8-51 6-23 

14.116 Tomorrow We Diet (7) 6-29-51 + 6-23 

14.705 Polar Trappers (8) 

(reissue) 7- 6-51 7-21 

A Lucky Number (7) 7-20-51 6-23 

14.117 

14.118 R'Coon Dawg (7) 8-10-51 + 6-23 

14.706 Old Mill (9), reissue.. 8-24-51 ±9-8 


Quick (6)... 8-31-51 24.101 Get Rich ff 12- 1 

24.102 Cold Turkey (7) 9-21-51 

24.103 Fathers Are People 10-12-51 (9) ff 11-24 

24.104 Out of Scale (7) 11- 2-51 ff 12-15 

24.105 No Smoking (6) 11-23-51 +1-5 

24.106 Bee on Guard (6) .12-14-51 ff 1- 5 

.. 

24.107 Father's Lion (..).. 1-4-52 

24.108 Donald Applecore (..) 1-18-52 

24.109 Lambert, the Sheepish 

Lion ( ) 12-24-51 

Hello Aloha 2-24-52 

24,1)0 (. .) 

24.111 Two Chips and a Miss 

(. .) 3-21-52 

Man's 24.112 Best Friend 

(..) 4- 4-52 

Let's 24.113 Stick Together 

(..) 4-25-52 

LEON ERROL COMEDIES 

13,706 Deal Me In (16) 8- 3-51 


23.701 Lord Epping Returns 

(19) 10-21-51 ff 11-24 

23.702 Too Many Wives (16) . 12-21-51 

MELODY TIME 

23.201 Tex Beneke and the Glenn 

Miller Orch, (IB) 10- 5-51 

23.202 Let's Make Rhythm 

(20) 11- 9-51 

PATHE 

SPORTSCOPES 

14.310 Ted Williams (8) 6- 1-51 ± 6-23 

(8) 6-29-51 it 7-21 

14.312 Rainbow Chasers (8).. 7-27-51 +9-1 

14.311 Lake Texoma 

14.313 Bridle Belles (8) 8-24-51 


24.301 Channel Swimmer (8)9-28-51 

24.302 Touchdown Town (8) .. 10-19-51 ± 12- 1 

24.303 Backyard Hockey (8) . .11-10-51 + 12-15 

24.304 Feathered Bullets ( , , ) 12-14-51 

24.305 Winter Holiday (,,),, 1-11-52 

SCREENLINERS 

14.211 Card Sharp (9) 6-15-51 + 7-14 

14.212 Cleopatra's Playground 

(9) ;-13-51 + 9- 1 

14.213 Antique Antics (8).., 8-10-51 ff 9- 8 


24.201 Recording Session (9) 9- 7-51 

24.202 Icebreaker (9) 10-5-51 

24.203 America's Singing Boys 

(10) 11- 2-51 ± 12- 1 

Riders 24.204 of the Andes 

(8) 11-30-51 ff 1- 5 

24.205 Man With a Record 

( .) 12-14-51 

SPECIAL 

23.101 Here Comes the Band 

(17) 9-14-51 + 

23.102 Last of the Wild West 

(17) 10-12-51 

23.103 Railroad Special Agent 

(15) 11 9-51 + 

23,901 Football Headliners of 1951 

(15) 12- 7-51 + 

23.104 Lady Marines (16) . .12- 7-51 f+ 

23.801 Basketball Headliners of 

1952 ( . , ) 4-11-52 

23.105 Songs of the Campus 

( .) 1- 1-52 

THIS IS AMERICA 

13.110 They Fly With the 

Fleet (16) 6-22-51 U 

13.111 Ambulance Doctor (16) 7-20-51 ff 

13.112 Prison With a Future 

(14) 8-17-51 + 

TRUE-LIFE ADVENTURE 

23,301 Nature's Half Acre 

(33) 8- 3-51 ff 

20th Century Fox 


MARCH OF TIME 

Vol. 17, No. 4 Moroccan Outpost 

(17) June-51 ff 6-23 

Vol. 17. No. 5 Crisis in Iran 

(19) July-51 ff 7-28 

Vol. 17, No. 6 Formosa— Island 

of Promise (17) Aug.-Sl + 9-1 

SPORTS 

3103 Mister Basketball (9) .. .June-51 + 8-27 

3104 Football Winning Ways 

(10) Aug.-51 + 10-13 

3105 Accent on Balance (9) Oct -51 

3106 Surf Riding (..) Dec.-51 

7180 The Guest (31) . 

SPECIAL 

-51 |! 9- 1 

TERRYTOONS 

(Technicolor) 

5112 Elephant Mouse (7) ... .June-51 

5113 The Rainmakers (7) ... .June-51 ± 7-28 

5114 Injun Trouble (7) June-51 + 7-28 

5115 Seasick Sailors (7) July-51 ± 7-28 

5116 Tall Timber Tale (7) July-51 it 7-28 

5117 Aesop's Fables Golden 

Egg Goosie (7) Aug.-Sl 7-28 

5118 A Swiss Miss (7) 

5119 The Talking Magpies in 

Aug.-51 + 7-28 

Steeple Jacks (7) Sept.-51 + 7-28 

5120 The Terry Bears in Little 

Problems (7) Sept.-51 -f 7-28 

Little Roquefort 5121 in Pastry 

.,,, '"'"'' '" 0ct.-51 + 10-20 

5122 The Helpful Geni (7) . . . .0ct.-51 + 10-13 

5123 The Talking Magpies in 

'Sno Fun (7) N0V.-5I ± 10-13 

5124 Mighty Mouse in a Cat's 

Tale (7) N0V.-51 ff 10-13 

5125 Beaver Trouble (7) Dec.-51 + 10-20 

5126 Little Roquefort in the 

Haunted Cat (7) Dec.-51 + 10-13 

1952 SEASON 

5201 Terry Bears in Papa's Little 

Helpers (7) Jan. -52 +1-5 

5202 The Talking Magpies In Movie 

Madness (7) Jan. 22 + 12-22 

5227 Harvest Time (7) 

(reissue) 

Jan.-52 

5203 The Mechanical Bird (7)..Feb.-52 ±1-5 

5204 Seaside Adventure (7) . . .Feb.-52 + 12-22 

5228 Plane Goofy (7) 

(reissue) Feb.-52 .. . 

5205 Little Roquefort in City Slicker 

(7) Mar.-52 + 12-22 

5206 Mighty Mouse in Prehistoric 

Perils (7) Mar.-52 + 12-22 

5207 Terry Bears in Papa's Day 

of Rest (7) Mar,-52 

5208 Dinky in Flat Foot Fledgling 

(7) Apr..52 . .. 

5209 Time Gallops On (7) Apr.-52 

5229 First Robin (7) (reissue) .Apr.-52 

Prod. No. Title Rel. Dale Rating Re»'d 

CARTOON MELODIES 

6386 Hilly Billy (10) 6-25-51+ 6-23 

6387 MacDonald's Farm (10) 7-30-51 + 7-14 

6388 Down the River (10) 9-10-51 * 9-15 


7381 Reuben. Reuben (10) . .11-12-51 it 11-17 

7382 Uncle Sam's Songs 

(10) 12-31-51 + 12- 8 

EARTH AND ITS PEOPLES 

7361 Nomads of the Jungle 

(22) 11- 5-51 ff 11-10 

7362 Water for Dry Lands 

(19) 11-26-51 + 11-10 

7363 An Island Nation (21) .12-24-51 ff 12- 1 

7364 Desert Nomads (22) ... 1-21-52 

7365 Eskimo Sea Hunters (..) 2-18-52 

7366 Living in a Metropolis 

3-17-52 

( . ) 

7367 Und Behind the Dikes 

. ( ) 4-21-52 

BOXOFFICE BookinGuicie : 

2, 1952

.10-13-51 

8-11-51 

Barbara 

James 

. .Michael 

. Jose 

Robert 

. .Gene 

SHORTS CHART 

NAME BAND MUSICALS 

6309 SllDllsilleli anil ZiBOV 

MERRIE MELODIES 

(Color) 

Elinan's Orcli. (15).. 6-13-51+ 5-12 7712 Hound for Trouble (7).. 4-28-51 

6310 Teiesn Bie*cr niid Firelioiisc 

File Plus Two(15)5-27-51 + 6-30 7714 Room and Bird (7) . . . . 6- 2-51 

7713 Early to Bet 

+ 

(7) 5-12-51 +- 


7715 Chow Hound (7) 6-15-51 

73U1 Tniiiiiiy Doisey aiill His 

7716 Wearing of 

+ 

the Grin (7) 7-14-51 

Orcliestra (15) 11- 7-51 ± 11-10 7717 Leghorn Swogijlcd (7).. 7-28-51 ++ 

7^02 VUgoily Heiiiiaii s Varieties 

7718 Cheese Chasers (7) 8-25-51 

(15) 12- 5-51 + 11-17 

1951-52 

+ 

SEASON 

7303 Nat Kino Cole and the Joe 

8701 Lovelorn Legliorii (7)... 9- 8-51 ff 

Ailanis Orch. (15) 1- 9-52 

8702 Tweety's S.O.S. (7) 9-22-51++ 

7304 Dick Stabile and His Orch. 

8703 A Bear for Punishment 

(15) 1-30-52 

(7) 10-20-51 

TWO-REEL SPECIALS 

5704 Sleepy Time Possum (7). 11- 3-51 

5705 Drip-Alono 

+ 

Daffy (7) .. 11-17-51 

fi?n2Aiiiolil the Benedict 

++ 

8706 Tweet Tweet Tweety 

(18) S- 8-51 ± 7-14 

(7). 12-15-51 

8707 The Prize Pest (7) 12-22-51 


8708 Who's Kitten Who (7) 1- 5-52 

7701 Dander Under the Sea 

(I6I/2) 12-10-51 H 11-10 

SPORTS PARADE 

TECHNICOLOR CARTUNES 

(Technicolor) 

7507 Hawaiian Sports (10) . . 5-12-51 

(Reissues) 

+ 

7508 Birds and Beasts 

5329Junule Jive (7) 6-18-51+ 6-23 

Were 

There 

6330 Who's Cooliin' Who? (7). 7-16-51 .... 

(10) 6-16-51 

7509 Makino Mounlies (10).. 7-14-51 

6331 I'lcd Piiiei of Basin Street 

7510 Kings of 

+ 

the Outdoors 

(7) 8-20-51 

(10) 8-18-51 

6332 100 Pyomies and Andy 

1951-52 

Panda (7) 9-17-51 

SEASON 

8501 Art of Archery (10) . . 10- 6-51 6333 The Fox and the Rabbit 

8502 Cowboy's Holiday 

(7) 10-15-51 

(10).. 11- 3-51 ± 

8503 Every 


Doo Has His Day 

7321 Loose Nut (7) 10-24-51 + 12-8 

(10) 12-22-51 

7322 Ahoii Ben Boooie (7) . .11-19-51 ± 12- S TECHNICOLOR SPECIALS 

7323 PainlOT and Pointer 

7006 Stranger in the 

(7) 12-12-51 H 12- 8 

Liuhlhoiise (20) ... 5- 5-51 f+ 

7324 Balhiui] Buddies ( .) .1- 7-52 .... 7007 Sons ol the Plains (19) 6- 9-51 + 

7325 Slichorn Kino of Polaroo 

7008 Enchanted Islands (20). 8- 4-51 ++ 

(,.) 2- 4-52 


7326 Crow Crazy ( . . ) 3- 3-52 

SOOl Winter Wonders (20)... 9- 8-51 7327 Reckless Driver ( ) 3-31-52 

8002 Riile. Cowboy. Ride (20) .10-27-51 

7328 Poet and Peasant ( .). 4-28-52 

8003 Lincoln in the White 

+ 

VARIETY VIEWS 

House (20) 12- 8-51 ++ 

8004 Land of the 

6346 Cluhby Cub (9) 6-18-51 +f 5-12 

Trembling 

Earth (. .) 

6347 Rciiico Land (9) 8- 6-51 + 7-21 

1-26-52 

6348 Monkey Island (9) 9-10-51 ± 7-14 VITAPHONE NOVELTIES 


7607 World of Kids (10) 6-23-51 

7341 Italian Interlude (9) ...11- 5-51 ± 12- 8 

+ 

7608 Disaster Fighters (10) . 

ff 

7342 Brooklyn Goes South (9) 1-21-52 


7343 Sail Ho! (9) 2-25-52 .... 8601 To Bee or Not to Bee 

7344 Rhythm on the Reef (9) 4-14-52 .... 

(10) 9-15-51 ± 11-10 

WOODY WOODPECKER CARTUNES 8602 Lighter Than Air (10) . .10-20-51 

8603 Stop! Look and Laugh 

(Technicolor) 

(10) 

6354Slino Shot e^'s (7) 7-23-51 

10-20-51 

+ 6-30 

+ 11-24 

6355 Redwood Sap (7) 10- 1-51 d: 9-15 

6356 Woody Woodpecker Polka 

(7) 10-29-51 + MISCELLANEOUS 

9-15 


7351 Destination Meatball 

Piod. No. Title Rel. Date Rating Rev'd 

(7) 12-24-51 + 11-10 

7352 Little Monster (..) 2-25-52 

Monogram 

LITTLE RASCALS 

(Reissues) 

Warner Bros. 

Choo-Choo (..) 10-28-51 

Bargain Day (..) 11-11-51 

Fly My Kite (..) 11-25-51 

Shiver My Timbers 

Piod. No. Title Rel. Dale Rating Rev'd 

(..).12- 9-51 

Snaiiky (. ) 12-23-51 

BLUE RIBBON HIT PARADE 

Male and Female (..). .11-11-51 

(Technicolor Reissues) 

Hide and Shriek (, .).. .11-25-51 

7311 Staoefrioht (7) 6-23-51 

Roamin' Holiday (..).. 12- 9-51 

7312 Sioux Me (7) 7-21-51 

Framing Youth (. .) 12-23-51 

7313 The Stupid Cupid (7) . . 9- 1-51 

Second Childhood (20) . . 1- 6-52 


Pigskin Palooka (10) ... 1- 6-52 

8301 Holiday for Shoestrings 

Shrimps for a Day (20) 1-20-52 

(7) 9-15-51 

Three Men in a Tub (10) 1-20-52 

8302 Lady hi Red (7) 10-13-51 

Fish Hooky (. .) 2- 3-52 

8303 Sniffles and Bookworm 

Came the Brawn (..).. 2- 3-52 

(7) 11-10-51 

Sprucin' Up (. .) 2-17-52 

8304 Goldilocks Jiviii' Bears 

Feed 'Em and Weep . ( ) 2-17-52 .... 

(7) 12- 1-51 

8305 Of Thee I Sing (7) . , . . 1-12-52 

Republic 

BUGS BUNNY SPECIALS 

SERIALS 

(Technicolor) 

5083 Perils of the Darkest 

7725 French Rarebit (7) 6-30-51 

Jungle 6- 9-51 

7726 His Hare Raising Tale 

12 Chapters (reissue) 

(7) 8-11-51 +9-8 

5084 Don Daiedevil Rides Again 


12 Chapters 

8723 Ballot Box Bunny (7).. 10- 6-51 + 11-24 

5181 Goernment Agents vs. 

8724 Big Top Bunny (7) 12- 1-51 ff 1-19 

Phantom Legion 7-14-51 

B725 0|iciation Rabbit (7)... 1-19-52 

12 Chanters 

FEATURETTES 

5182 Pirates' Harbor 9-26-51 

;106 Law of the Badlands (20) 8- 4-51 

15 Chapters 


TmS WORLD OF OURS 

8101 The Knife Thrower (20). 9-29-51 ff 10-20 

(Trucolor) 

8102 A Uugli a Day (20) . .11-24-51 4+ 1-19 

5074 England (9) 4-15-51 

8103 1 Won't Play (20) 12-29-51 

5075 Hawaii (9) 5-15-51 

HIT PARADE OF GAY NINETIES 5076 Greece (9) 6-15-51 

7806 Musical Memories (9) . . 6-30-51 .... 


7803 The Naughty 20s (..). 8-18-51 .... 5085 Belgium (9) 7-15-51 

5086 Switzerland (9) 9- 1-51 

JOE McDOAKES COMEDIES 5087 Italy (9) 11- 1-51 

7485 So You Want to Be a 

5088 Egypt (9) 12-15-51 

Papcrhanger (10) .... 6- 2-51 + 

7486 So You Want to Buy a 

Independents 

Used Car (10) 7-28-51 ± 


Salzburg Fiesta (I21/2) Hoffberg +5-5 


The Beautiful Blue Danube 

Bachelor (10) 9-22-51 (121/2) Hoffberg 

+ 

5-5 


Polkas (I21/2) Hoffberg + 5-5 

Plumber (10) 11-10-51 ± 

United Nations Screen Magazine 

8403 So You Want to Get (t 

No. 5 (10) UN + 5-12 

Wholesale (. .) 1-12-52 


No. 6 (10) UN 

MELODY 

+ 5-12 

MASTERS BAND 



+ 12- 1 

8801 U.S. Army Band (10) . 

8802 Jan Garber and Orch. 

(10) .11-17-51 

No. 8 (10) UN + 5-12 

W. B. Yeats— A Tribute 

(24) Brandon Films ++ 6-9 

Pacific 231 (10) Pathe Cin + 11-10 

COMING FEATURES 

are productions on which national releose dates have not 

COLUMBIA 

which go beyond the dotes covered by the Feature Chart. 

©Brave Warrior Jon Hall, Christine Larson 

©Brigand, The. ... Anthony Dexter, Ron Randell 

©California Conquest. Cornel Wilde, Teresa Wright 

Clouded Yellow, The.... Jean Simmons, T. Howard 

©Cripple Creek George Montgomery 

Four Poster, The. Rex Harrison, Lilli Palmer 

©Golden Hawk, The .Rhonda Fleming, S. Hayden 

Marrying Kind, The.. Judy Holliday, M. Kennedy 

Okinawa Pat O'Brien, Richard Denning 

Paula Loretta Young, Alexander Knox 

Red Snow Guy Madison, Ray Mala 

Saber and the Arrow. .Broderick Crawford, B. Hale 

©Sound Off Mickey Rooney, Delores Sidener 

©Thief of Damascus, .Paul Henreid. Jeff Donnell 

Woman in Question, The. .Jean Kent, Dirk Bogarde 

LIPPERT 

©Outlaw Women. Marie Windsor, Richard Rober 

Stolen Face Paul Henreid, Lizabeth Scott 

Wings of Danijer Zachary Scott 

METRO-GOLDWYN-MAYER 

©Because You're Mins.. Mario Lanza, J. Whitmore 

©Belle of New York Fred Aslaire, Vera-Ellen 

Carbine Williams . 

Stewart, Wendell Corey 

Girl in White June Allyson, Arthur Kennedy 

Glory Alley Leslie Caron, Ralph Meeker 

Hour of Thirteen, The.. Peter Lawford. D. Addams 

I Was a Stranger. James Wliitmore, P. Raymond 

©Ivanhoe Robert Taylor, Elizabeth Taylor 

Just This Once Peter Lawford, Janet Leigh 

Love Is Better Than Ever Elizabeth Taylor 

©Lovely to Look At.Kathryn Grayson, R. Skelton 

©Merry Widow, The....Lana Turner, F. Lamas 

Mr. Congressman Van Johnson. Pat Neal 

Pat and Mike. .Spencer Tracy. Katharine Hepburn 

©Quo Vadis Robert Taylor, Deborah Kerr 

©Scaramouche. .Stewart Granger, Eleanor Parker 

©Singin' in the Rain.. Gene Kelly, D. O'Connor 

©Skirts Ahoy Esther Williams, Joan Evans 

Talk About a Stranger .. George Murphy, N. Davis 

When in Rome Van Johnson, Paul Douglas 

©Wild North, The S. Granger. W. Corey 

Young Man in a Hurry Ruth Roman 

MONOGRAM 

African Treasure Johnny Sheffield 

Desert Pursuit.. Wayne Morris, Virginia Grey 

Hold That Line Leo Gorcey. Huntz Hall 

Jet Job Stanley Clements. Elena Verdugo 

©Rodeo Jane Nigh, John Archer 

Vengeance Trail Bill Elliott, Peggy Stewart 

©Wagons West Rod Cameron 

©Wild Stallion ,- Ben Johnson, Edgar Buchanan 

PARAMOUNT 

©Aaron Slick From Punkin Crick Alan Young 

Anything Can Happen. . 

Ferrer, Kim Hunter 

©Blazing Forest, The. .John Payne, Susan Morrow 

©Botany Bay Alan Ladd, James Mason 

©Caribbean Gold John Payne, Arlene Dahl 

Carrie Laurence Olivier, Jennifer Jones 

©Denver & Rio Grande. . 

E. O'Brien. S. Hayden 

Encore Nigel Patrick, Glynis Johns 

©Greatest Show on Earth .8. Hutton, J. Stewart 

Los Alamos Story. . 

Moore. Nancy Gates 

Jumping Jacks Dean Martin, Jerry Lewis 

©Just for You Bing Crosby. Jane Wyman 

Military Policeman. ... Bob Hope, Mickey Rooney 

My Son John Helen Hayes, Van Heflin 

©Shane Alan Ladd, Jean Arthur 

©Somebody Loves Me. Betty Hutton, Ralph Meeker 

©Son of Paleface Bob Hope. Jane Rusiell 

Stooge, The Dean Martin, Jerry Lewis 

This Is Dynamite-William Holden, Alexis Smith 

©Thunder in the East. Alan Udd, Deborah Kerr 

©Warbonnet Charlton Heston, P. Hanson 

RKO RADIO 

Androcles and the Lion... J. Simmons, R. Newton 

©At Sword's Point. Cornel Wilde, Maureen O'Hara 

Big Sky, The Kirk Douglas, Dewey Martin 

Clash by Night. . 

Stanwyck, Paul Douglas 

Crackdown Bill Williams, Robert Armstrong 

©Half Breed. The. ... Robert Young, Jack Buetel 

©Jet Pilot John Wayne, Janet Leigh 

Korean Story, The. .. Robert Mitchum, Ann Blytb 

Macao Robert Mitchum Jane Russell 

Montana Belle Jane Russell. George Brent 

Ragged Edge, The Ida Lupino, Robert Ryan 

Rancho Notorious Marlene Dietrich, Mel Ferrer 

This Man Is Mine Susan Hayward, R. Mitchum 

3.000 A.D Robert Clarke, Margaret Lynch 

REPUBLIC 

Bal Tabarin Muriel Lawrence, William Chini 

Fabulous Senorita, The Estelita Rodriguez 

Gobs and Gals Cathy Downs, Bernard Bros. 

Minnesota Rod Cameron, Ruth Hussey 

©Oklahoma Annie Judy Canova 

©Quiet Man, The. John Wayne, Maureen O'Hara 

20TH CENTURY-FOX 

©Belles on Their Toes. .Jeanne Crain, M. Loy 

©Cry of the Swamp.. Jean Peters, Jeffrey Hunter 

Deadline U.S.A. .. Humphrey Bogart, Kim Hunter 

Diplomatic Courier. .Tyrone Power, Patricia Neal 

Don't Bother to Knock R. Widmark, M. Monroe 

Down Among the Sheltering Palms. W. Lundigan 

Dream Boat Clifton Webb, Anne Francis 

Five Fingers James Mason, Michael Rennie 

Full House, The -. .Jeanne Crain, Farley Granger 

©Girl Next Door, The. -Dan Dailey, June Haver 

©I Don't Care Girl, The. Mitzi Gaynor, D. Wayne 

Les Miserables Michael Rennie, Debra Paget 

©Lydia Bailey. ... Dale Robertson, Anne Francis 

Outcasts of Poker Flat. Anne Baxer, D. Robertson 

Pride of St. Louis Dan Dailey. Jeanne Dru 

Thy Neighbor's Wife Hugo Haas 

Viva Zapata! Marlon Brando, Jean Peters 

©Wait Till the Sun Shines Nellie Jean Peters 

©Way of a Gaucho. . Tierney. Rory Calhoun 

What Price Glory?. James Cagney, Dan Dailey 

©With a Song in My Heart Susan Hayward 

UNITED ARTISTS 

Actors and Sin Edward G. Robinson, Marsha Hunt 

©African Queen .. Katharine Hepburn. H. Bogart 

Captive City John Forsythe, Geraldinc Hall 

Cloudburst . 

Preston, Elizabeth Sellars 

High Noon Gary Cooper, Otto Kruger 

Limelight Charles Chaplin, Claire Bloom 

Miracle From Mars -Andrea King, Peter Graves 

Planter's Wife Claudette Colbert 

Red Planet Andrea King, Peter Graves 

Saturday Island Linda Darnell 

Tale of Five Women. A Bonar Colleano 

Well. The Richard Rober, Barry Kelly 

UNIVERSAL-INTERNATIONAL 

©Against All Flags Errol Flynn, Maureen O'Hara 

©Battle at Apache Pass. Jeff Chandler. John Lund 

©Bronco Buster John Lund, Scott Brady 

©Duel at Silver Creek. The Audie Murphy 

Francis. Racket Buster Donald O'Connor 

©Has Anybody Seen My Gal?.C. Coburn, P. Laurie 

Hear No Evil Tony Curtis, Jan Sterling 

Lost in Alaska Bud Abbott, Lou Costello 

Ma and Pa Kettle at the Fair . . . Marjorie Main 

Red Ball Express Jeff Chandler, Alex Nicol 

@Scarlet Angel, The.. Yvonne DeCarlo. R. Hudson 

©Son of All Saba Tony Curtis. Piper Laurie 

©Steel Town Ann Sheridan, John Lund 

©Treasure of the Lost Canyon. W. Powell, J. 

Adams 

©Untamed. The. . . .Joseph Gotten, Shelley Winters 

©World in His Arms ..Gregory Peck, Ann BIyth 

WARNER BROS. 

Alexander, the Big Leaguer Doris Day, R. Reagan 

©About Face. ... Eddie Bracken, Gordon MacRae 

Big Stickup. The Steve Cochran, Virginia Grey 

©Big Trees, The Kirk Douglas, P. Wymore 

©Bugles in the Afternoon Ray Milland 

©Carson City Randolph Scott 

©Crimson Pirate. ... Burt Lancaster, Nick Cravat 

©Lion and the Horse.. Steve Cochran, Ray Teal 

Mara Maru Errol Flynn 

Night Beat Warren Douglas, Alan Hale 

San Francisco Story ..Joel McCrea, Y. DeCarlo 

©She's Working Her Way Through College. V. Mayo 

©Where's Charley?. ... Ray Bolger, Allyn McLerie 

10 BOXOFFICE BooWnGuide : 

: February 2, 1952

— 

Opinions on Current Productions; Exploitips 

IÔK STORY SYNOPSIS ON EACH PICTURE, SEE RIVIRSI SIDE) 

Something to Live For 

F 

"""" 

Paramount (5105) 90 Minutes Rel. Mar. 22, '52 

Ray Milland, whose portrayals ol lushes in two previous 

successful pictures won him fame and following—as well 

as on Academy Oscar—herein gives his fans a spot of the 

same, albeit he has the dipsomaniacal urge under control. 

He carries two torches, in fact—one for grog and one for 

a gal. Which, entrusted to his considerable talents, and 

those of a comparably competent pair of co-starring lemmes, 

adds up to an emotional field day that should have the 

distaff-side customers queueing up to buy tickets at any 

theatre booking the picture. A sterling credit for George 

Slevens, who both produced and directed, the feature is 

additionally praiseworthy as a job of expert, interest-holding 

scripting. To make dead sure that the film can be a 

substantial winner, there is plenty for merchandising, not 

the least of which is the opportunity for public support from 

AA and kindred groups 

Joan Fontaine, Ray Milland, Teresa Wright, Richard Derr, 

Douglas Dick, Herbert Heyes, Harry Bellaver. 

Fred ] 

This Woman Is Dangerous F 

°"'" 

Warner Bros. (114) 97 Minutes ReL Feb. 9. '52 

Mobs ers and molls ol the higher echelons were seldom 

more convincingly and fascinatingly delineated than in this 

expertly-limned cops-and-robbers thriller. The film specializes 

in suspense, action and romance, and should encounter few 

spectators that it will not please. The always-popular 

subject matter and a cast with names to adorn the marquee 

supply the showman with ample exploitation ammunition to 

enable him to cash in on the feature's merits as mass 

entertainment. Producer Robert Sisk moun'ed the picture 

with an expert eye to atmospheric and technical details. 

Felix Feist's skillful direction extracts everything possible 

from an exciting script and top-bracket thespians. The only 

criticism that can be made is that the yarn, for the sake 

of those who want a happy ending, goes a bit soft at 

the end, the only mushy spot in a photoplay that otherwise 

is hard as nails. 

loan Crawford, Dennis Morgan, David Brian, Richard Webb, 

Mari Aldon, Philip Carey, Ian MacDonald. 

At Sword's Point 

F 

(TectinJcolor) 

HKO Radio ( ) 81 Minutes Rel. 

Completed approximately two years ago under the title 

"Sons of the Musketeers." this period piece had all the 

elements to make it a topnotcher in its classification. Cast, 

spectacle. Technicolor photography and plenty of swashbuckling 

and swordplay could have been blended into a 

smooth melodrama with considerable appeal to the adventure 

devotees. But somewhere along the line— probably in scripting 

and editing—it miscarried, and the ultimate result is an 

ordinary photoplay, whose attraction will be strongest among 

juveniles. Nonetheless, the offering lends itself to smart 

merchandising and might be built into a profitable booking. 

Cornel Wilde's and Maureen O'Hara's names should help 

particularly the former, who, during (j^piing months, will 

be much in the public eye because r sf-nis topline jr, Cecil 

B. DeMille's "The Greatest Show oi. '"Earth." DirJC'ted by 

Lewis Allen for Producer Jerrold T. Brandt. 

Cornel Wilde, Maureen O'Hara, Robert Douglas. Gladys 

Cooper, June Clayworth, Dan O'Herlihy, Alan Hale jr. 

Trail Guide 

RKO Radio (219) 

F 

60 Minutes Rel. 

Fisticuffs, smoking six-guns and the usual supply ol 

heroics and villainy are all present and accounted for, in 

the desired quantities, as the plot and action framework for 

another in the galloper series in which Tim Holt is the 

topline attraction. The script was fashioned with the aforementioned, 

time-tested sagebrush ingredients in mind, and 

in most respects the vehicle compares favorably with the 

many previous outdoor sagas in which Holt was starred. 

Experienced showmen have undoubtedly perfected merchandising 

and exploitation blueprints on pictures of this type 

which can once again be put to use to stimulate patronage, 

most of which will probably stem from the incurable action 

addicts and the Saturday matinee juvenile trade. Photography 

and other technical details are of good quality, and 

Producer Herman Schlom supplied a capable supporting cast. 

Director was Lesley Selander. 

Tim Holt. Richard Martin. Linda Douglas, Frank Wilcox, 

Robert Sherwood, John Pickard, Kenneth MacDonald. 

Two 

7.501) 

Scandal Sheet 

Columbia (415) 82 Minutes Rel. Mar. IS, '52 

Newspapermen have never fared very well in motion pictures 

and this is no more complimentary to the profession, 

trade or call-it-what-you-will, than is "The Big Carnival." 

That there are types of newspaper editors like Broderick 

Crawford, who boosts circulation figures with headlines on 

sex, crime and scandal, make this not the less palatable for 

newspaper people to see. The picture is well done and 

Crawford was never more forceful than in the vigor and 

brutality he depicts here. John Derek and Donna Reed give 

him good support and the suspense builds up to a climax 

that also has that moral impact the production code likes 

to see. As an action picture it can go topside and promotion 

angles suggested are psuedo press cards, and the same for 

Lonely Heart clubs, since the latter figure largely in the 

story. Based on the novel "The Dark Page" by Samuel 

Fuller, Phil Karlson directed 

Broderick Crawford, Donna Reed, John Derek, Rosemary 

DeCamp, Henry O'Neill, Henry Morgan, James Millican. 

Royal Journey 

United Artists (1164) 

F 

F 

umentary 

aturctte 

47 Minutes Rel. March '52 

The first full-length picture filmed in the new Eastman color 

process is a splendidly edited account of the recent visit of 

England's Princess Elizabeth and the Duke of Edinburgh to 

Canada and the U.S. Actually of featurette length, the 

47-minute film rates special exploitation and its ideal spot 

is as supporting picture on almost any dual bill or as special 

for any newsreel house. It is also excellent art house fare. 

The picture was produced by the National Film Board of 

Canada and the narration is particularly noteworthy, ranging 

from the dignified reporting for the official functions to the 

breathless comment of a teenager and a Calgary rancher 

during the more informal moments of the tour. The Eastman 

color is amazingly realistic. Director Fairstow stressed the 

human touches in the trip and secured some splendid closeups 

of President Truman during the Washington visit. 

Captive of Billy the Kid F Smoky Canyon 

Republic (5064) 54 Minutes Rel. Jan. 22, '52 

Latest entry in the series of sagebrush sagas starring twofisted, 

hard-ridin' Allan "Rocky" Lane, this hits close to the 

entertainment average attained by predecessors in the group. 

It adheres to the aged-in-cactus story pattern via a script 

which allows Lane and his cohorts—both the goodies and the 

baddies—plenty of opportunity for the assortment of action, 

gun-slinging, heroics and villainy that are expected by 

galloper addicts. All of which adds up to appraisal of the 

'ooled) 

feature as a standard booking for the horse opera trade, 

»eli.,/ 

laden with particular appeal for the juveniles at Saturday 

matinees. Lane contributes his customary pleasing performance, 

the supporting cast is uniformly acceptable and technical 

details are up to par. Exploitation efforts can center 

around the title and Lane's widespread popularity. The 

Harry Keller production was directed by Fred C. Brannon 

Allan "Rocky" Lane, Penny Edwards, Grant Withers, Clem 

Bevans, Roy Barcroft, Clayton Moore, Mauritz Hugo. 

[340 BOXOFFICE 

Columbia (483) 55 Minutes Rel. Jan. '52 

There is little likelihood that this sagebrush entry will 

encounter much difficulty in satisfying the juves and other 

bang-bang fans for whom galloper fare is a must. Charles 

("The Durango Kid") Starrett and his cohorts—on both 

sides of the law— toss around plenty of lead and fists to 

keep the action flowing at expected tempo, and Smiley 

Burnette is again on hand to contribute his accustomed 

brand of broad comedy and songs. True, the plot is strictly 

from formula, but the Starretl-Burnette combination has built 

up a reasonably wide fan following, and the offering should 

be found adequate as the mainstay of weekend action bills. 

The oa'er ingredients, present in prescribed doses, were 

supplied by Producer Colbert Clark, With Fred F. Sears as 

the director. A capable supporting cast is headed by Jack 

Mahoney, while the physical aspects of the piece are up 

to par for the budgetary niche. 

Charles Slarrett, Smiley Burnette, Jack Mahoney, Dani Sue 

Nolan, Tristram Coffin, Larry Hudson, 

sry 2, 19.52 

J 339

. . . Eastman 

. . Brod's 

. . And 

. . The 

. . 

. . As 

. That 

, . The 

, . The 

. . 

I 

. . Until 

. . Packed 

. . Against 

. 

. . 

. It 

. . . Presenting 

. . 

. . 

. . 

FEATURE REVIEWS Story Synopsis; Adiines for Newspaper and Programs 

THE STORY: "This Woman Is Dangerous" 

loan Crawford, girl linger lor a holdup gang, learns she 

is losing her eyesight. the mob pulls a successful job, 

After 

she heads for Indiana to see a famous specialist, Dennis 

Morgan, although her lover, David Brian, is suspicious about 

Joan's motives. Morgan performs a successful operation and 

falls in love with her. Meantime Brian, brooding and drinking, 

murders a policeman and Joan is tied into the slaying. 

Next she learns that Brian is en route to the clinic to confront 

her. Desperately she tries to intercept him, but Brian arrives 

while Morgan is performing surgery. She pleads with 

Brian to leave, but he refuses and tries to shoot Morgan 

The law arrives, Brian is slain and Joan, though wounded, 

recovers: the expectation being that the FBI will recommend 

leniency when she is brought to trial. 

CATCHLINES: 

. 

A Great Cast ... In a Great Story 

Delivers a Matchless Portrayal 

for the Man She Loves 

Joan Crawford 

She Defies the Law 

THE STORY: "Something to Live For" 

Ex-alcoholic Ray Milland, now a member of a group which 

helps others fight their drinking problems, is asked to aid 

Joan Fontaine, an actress on a binge. They fall in love, 

although Milland is happily married and has two children. 

Joan reveals her alcoholic weakness is caused indirectly by 

Richard Derr, a stage director with whom she had been in 

love, but broke away to accept a part with another director. 

Her Broadway appearances are haunted by the knowledge 

that Derr is waiting for her to fail. After an absence of 

several weeks, Joan returns, gets drunk. Milland is called lor 

help and he sobers her up in time for her appearance in 

a new play. They agree to go their separate ways, and 

Joan, now secure and confident, scores a brilliant success. 

CATCHLDJES: 

With a Delicate Touch . 

Two Women and a Man 

Provocative Approach . 

Compellingly Dramatic. 

Traces the Tangled Lives of 

a Fresh and 

To an Age-Old Problem . 

THE STORY: 

"Scandal Sheet" 

Mark Chapman (Broderick Crawford) is editing a sick 

paper which he has put on its feet, building a big circulation 

by using sensational headlines and pictures about crime, 

sex and scandal. The newspaper gives a big party for a 

Lonely Hearts club and there he is recognized by his wife 

whom he deserted years ago, then changed his name. When 

she threatens to expose him he kills her, trying to make it 

look like an accident, but a reporter he has trained (John 

Derek) on such cases proves it is murder. Crawford's newspaper 

then begins a hunt for the murderer, with the editor 

unable to call off the reporters, who writes the front page 

story when the killer is trapped and resists arrest. Donna 

Reed is cast as a feature writer and John's romantic interest. 

. 

CATCHLINES: 

The Keyhole King of the Yellow Journalists Man 

. 

From "The Mob" Is Making Another Killing, the Boxoffice 

Kind . Making a Living Selling Life in the Raw . 

Blackmailers, Love-Nesters, Kiss-and-Run-Killers—Get the 

Whole Gory Story ol Yellow Journalism One-Man 

Mob Is Back Again. 

THE STORY: 

"Royal Journey" 

The camera records all the important stops made by 

Princess Elizabeth and the Duke ol Edinburgh during their 

trip through Canada with a short side trip to Washington 

to greet President and Mrs. Truman and daughter Margaret. 

In Quebec, the scenes show the pageantry of the ancient 

capital; in Ottawa, the ceremonies are photographed against 

the background of the Peace tower; in Trenton, the air force 

is shown; in Toronto, the surging crowds are seen; at Niagara 

Falls, the royal couple are thrilled; in Winnipeg, the native 

groups salute the Princess and the couple see a performance 

of the ballet; in British Columbia, their train stops at a 

little town and Vancouver, Edmonton, Montreal and Newfoundland 

visits are also shown before the royal couple sail 

on the Empress of Scotland. 

CATCHLINES: 

The Royal Journey of Princess Elizabeth and the Duke 

of Edinburgh—In Superb Color . Wonders of Canada 

and the Enthusiasm of the Public for Britain's Royal "Visitors 

Color Cameras Catch the Charm of Britain's 

Future 

Queen and Her Handsome Husband. 

THE STORY: 'At Sword's Point" 

Plotting to seize the French throne, Robert Douglas plans 

to kill the crown prince and marry the princess, Nancy Gates. 

The queen, learning of this, asks help of the musketeers, 

now old men, who send their sons—Cornel Wilde, Alan 

Hale jr. and Dan O'Herlihy—and daughter, Maureen O'Hara, 

considered a man's equal with a sword. Douglas, learning 

of their coming, captures and tortures them and, to save 

them from the gallows, the queen consents to the marriage 

of Douglas and the princess. Maureen impersonates the 

princess at the wedding, and is tricked by Douglas into 

revealing the hiding place of the crown prince. Maureen 

and the sons of the musketeers successfully attack the castle 

where Douglas has now imprisoned the prince and princess; 

Douglas is sla '2v,|)f 

Wilde, and the peril to France's throne 

is re.jppved. ' 

^3,, 

CATCfiLlNES: 

''"' 

Romance and Adventure Live Again ... As the Sons 

of the Musketeers Lead on to New Loves and Glory . 

With a Beautiful Woman Fighting Fearlessly at Their Side 

Talk 

THE STORY: "Trail Guide" 

Guiding a wagon train of homesteaders Tim Holt and 

his buddy, Richard Martin, run afoul ol Robert Sherwood, a 

cattle rancher who is trying to keep the homesteaders out 

of the area. Sherwood is in league with Frank Wilcox, 

owner of a gambling house; they wound Kenneth MacDonald, 

leader of the homesteaders, and steal his land leases because 

there are rich oil deposits on the property. Subsequently 

Wilcox^slays Sherwood, and frames Martin for the killing. 

Meanwhile, Holt has discovered the stolen land leases in 

Wilcox's office. Martin, imprisoned, escapes and warns Holt 

that the cattlemen are organizing a party to lynch them. 

However, Holt confronts the cattlemen and Wilcox, trying 

to make a getaway, reveals he was the murderer. The 

stolen leases are returned to the homesteaders and harmony 

prevails. 

CATCHLINES: 

It's Tim Holt at His Rough and Ready Best 

Outdoor Adventure the Vivid 

. Exciting 

Settings of the 

Great Southwest . With Thrills and Excitement. 

THE STORY: "Smoky Canyon" THE STORY: "Captive of Billy the Kid" 

Charles Starrett (The Durango Kid) arrives in Timber Rock 

amid a bitter range war between cattlemen and sheepmen. 

The cattlemen have been paid by a syndicate to foment 

the feud, thus preventing beef from reaching eastern markets 

and keeping the price high. They achieve this by destroying 

herds, then blaming the sheepmen. Leader of the latter is 

Jack Mahoney, framed for the murder of a cattleman who 

in reality had been slain by his own associates when he 

uncovered the true facts behind the range war. With the 

help of Smiley Burnette, a hack driver, Starrett exposes the 

real killer and leads the sheep owners against the gang's 

final attempt to destroy a large cattle herd. The crooks are 

wiped out, Mahoney is appointed sheriff and Starrett rides 

on to new adventures. 

CATCHLINES: 

With Flying Fists and Flaming Guns . Durango 

Kid Goes on a Killer Hunt ... As a Cattle War Blazes Into 

Furious Flame . Death Stalks the Rangeland. 

Marshal "Rocky" Lane rides into action when it develops 

that the murder of a rancher may be tied in with the secret 

of where Billy the Kid hid his loot before he died. He rescues 

the murdered rancher's daughter after the driver of the 

wagon in which she was riding is slain by two outlaws, and 

learns that her father was one of five men who held pieces 

of Billy the Kid's treasure map. "Rocky" fights each move 

of the hidden killer—who he is sure holds one of the 

segments of the map—to knock off the remaining claimants 

to the loot. Using one of the map-holders as a come-on, 

"Rocky" eventually smokes out the killer, and in the climactic 

chase knocks the villain over a precipice. Billy the Kid's 

loot is recovered and returned to its rightful owners and 

"Rocky" rides away on another assignment. 

CATCHLINES: 

What Was the Secret of Billy the Kid's Buried Treasure? . 

Five Men Were Marked for Death Because They Thought 

They Knew . "Rocky" Lane Hit the Action Trail.

; theatre 

. expected 

1 age. 

I. 

M;i 

I 

III. 

, 

I. 

I 

, 

" 

I'l; 

' 

I nil 

I 

111(1. 

, owner 

, 

sliS: 15c per word, minimum $1.50, cash with copy. Four insertions lor price oi three. 

1 SING DATE: Monday noon preceding publication date. Send copy and answers to 

Box Numbers to BOXOFHCE, 825 Van Brunt Blvd., Kansas City 1, Mo. • 

HELP WANTED 

"idoor tlieatrc manaoer. all year around em- 

Ojenl. Our tljealre iiin' of finest In the couny 

1(1 ri'iiiilres man uf all around outdoor opera- 

(, iiiin-liuiv. Group and family insurance. Give 

1 ifiirmalion in first letter. In confidence. 

,con In Midwest. A.\ BO.XOFFICE. 624 S. 

lean Ave.. Chicago 5. 111. 

"aire managers wanted for small town Michtheatres. 

« Also two openings for managers 

•|i|ns. Wife can manage concessions. State 

Jlartlculars first letter. and reference Bos- 

B. 4564. 

:ellent opportunity for repair man in old 

ished firm. Experience rebuilding theatre 

•tlon and sound equipment necessary. Box- 

. 4666 

nderful opportunity for manager new 700-seat 

•e on beautiful Mississippi gulf coast. Unid 

possibility right man. Unfurnished apartsalary 

and percentage of gross. Wife act 

ishler if desired. Give qualifications, photo, 

nces. Boxofflce, 4568^ 

'led expert manager for modern drive-in theacemilhwcst 

Louisiana. Salary plus percentage 

g 

;lit man. Full particulars, please. Boxofflce, 

Capable operator. Permanent position 

Mwn. 6 days a week. Ideal working 

Preference given to man able to do 

lire maintenance. State in application: 

-riencc. references and other necessary 

iply Boxofflce. 4593. 

manager wanted. Experienced and exinliided. 

Northern New England. Fine 

Send information regarding esperlto 

Boxoffice. 4585. 

I>rivc-in theatre manager with experidrive-in 

theatre operator and main- 

Write R. N. Smith Theatres. Mls.slon, 

Capable experienced showman not over 

Must know all phases of theatre 

meUiding newspaper advertising. Excel- 

I.: at a better salary than you are now 

lifs the man who can fill this position. 

utter, stating age :uid complete back- 

;irfvi(ais theatre experience. Immediate 

iiTvifw will be given if you qu.alify. 

Iield strictly confidential. Address to 

V. lliway Theatre. York. Pa. 

managers \v,inted. Write P. 0. 

Howling Green, Ohio, giving full details 

iftice. 

etc. 

niectionist wanted for small town in Virginia, 

operation, with Sunday matinee. Working 

per week, 28. Stilary. forty dollars. Give 

tencc and reference. Dillwyn Thetitre. Dillwyn. 

POSITIONS WANTED 

five years In drive-in theatres. Married, 

lie. Will go anywhere. Write Boxofflce. 4574 

Djectionist, electrician, sound maintenance. 

ears experience. Warm year around climate 

ed. Permanent. State all. Wife experihouse 

manageress, c-uthier. Interview. Box- 

I. 4587. 

glily recommended manager. Chain and Indent 

experience. Booker, buyer and have yet 

cet the man thtit can exploit a picttire bethan 

I. 28 years old, married, one child, 

employed $100 per week, but desire 

at 

:e. With present employer six years. 12 years 

icncc. I'm your man. If you have the right 

isltlon. Boxofflce. 4594. 

ijectionist: Desires drive-in with living quar- 

27, married and sober. Now employed U.S. 

iment, rather follow my own profession. Ref- 

18 upon retiue.st, Glenn .laokson. Box .'i33. 

homa. Tenn. 

BUSINESS OPPORTUNITIES 

S 

9 theatre course. 

Using. CompUli'. 

Oinaila. 

r sale: lOmm sound film library, renting 

to schools, churches, chibs and homes; doing 

business; located in thrifty community in 

California. Mertz Film Library, San 

! 

irdino. 

Calif. 

STUDIO AND PRODUCTION 

EQUIPMENT 

ike your own newsreels. produci 

Double reflector floodlites with stands. 

4 Maitrw BM recording outfits from 

50; 

>5: Artreeves 35mm recorder outfit, $1,995; 

n Synchronous dubbing projectors. $495; Wall 

system 35mm sound camera. $7,000 value. 

SO: Auricon CT70 professional sound camera. 

; Bridgamatic Jr. automatic developing ma- 

. $705. Everything for making pictures. 

s taken. 41-page catalog mailed. Dept. C. 

I. Cinema Supply Corp.. 602 W. 52nd St . 

York 19. Cable Sosound. 

GENERAL EQUIPMENT—USED 

Kohler 10 KW. :: I'h liiliiV .(utomatic power 

unit. Sati^facloiy Un sLuhIIiv in- coMtininiiis use. 

New condition, test run only. New iirice. $2,095. 

Sale. $8T5. George E. Wllst. 4210 Hanover, 

Dallas. 

Tex. 

Doctor S.O.S. has cure tor ailing B. 0. Iteplace 

obsolete equipment with modern rebuilt like new 

projectors and sound. We have standard super 

Simplex. B-7. Century projectors. RCA and 4 star 

sound, high intensity and IKW arcs. etc. Your 

old equipment can apply as deposit on time payment 

deal. Dept. C. S.O.S. Cinema Supply Corp.. 

602 W. 52nd St.. New York 19. Ctibic Sosound. 

All the equipment from two theatres. One has 

been dismantled .and stored in the other one. 

wliich just as closed down. Building has been 

is 

sold and entire outfit must be moved at once: 

4 Motiugraph projectors, de luxe model K. with 

sound and equipment: 4 L. I. lamphouses for same; 

2 M. G. sets; ;tpproxlmately 725 chairs, spring 

cushions, heavy veneer backs, steel frames; 1 

Sturtevant fin type double heat unit 36"x72" with 

motor; 1 Carrier air conditioner unit, model 

7H-6B-150. with 15 II. P. motor (used in 500- 

; seat theatre) 2 Fulton film tables with tanks; 

3 Kother actodectors: 2 ticket choppers; 1 turnstile; 

1 Cremona orchestral organ with motor and 

blown; 1 liiirHi popi-nni niaclilne; exit signs. 

rruii:il M ! ii|iii|)ment found 

iimI ,i1I 111. n .1 

mi to removal. 

Ill in !!- ti 

M.i; 1,1 Located in 

II I'll 

ii t III III ii^ i[i|M)inlment. E. 

l„iri HI. 

Clement .laiiU. iiimimdal,'. Mirli, 

Two Simplex projectors, Ultraphone amplifier, 

speaker, two rear shutters, ready to operate. 

Make an offer. Bo.xoffice. 4595. 

Need anything? Write Star! Simplex rear shutter 

mechanisms, rrljuilt, $237.50: RCA MI-9258 

amplifier, used 4 montlis. $150; 2 unit electric 

ticket machine, excellent. $79.50; pair Hall Motiograph 

85 ampere lamphouses, excellent, new reflectors. 

$450: film cabinets. $1.25 section: parts 

for Simplex. SO"", discount. Star Cinema Supply. 

441 W, Olith St.. New York Ui 

DRIVE-IN THEATRE EQUIPMENT 

Popcorn machines, half price. Wiener. Hamburger. 

Snn-Cone. Peanut Roasters. Bun Warmers 

Poniiers Supply. 146 Walton St.. Atlanta. Ga. 

Drive-in theatre tickets. Send for samples of 

our special printed stub rod tickets for drive-ins. 

Safe, distinrtive. easy to check. Kansas City 

Ticket Co.. Deiit. 10. 109 W. 18th St.. "Film 

liow." Kansas City 8. Mo. 

Brenkert model A hl-lntensity lamp houses: water 

coolers on positive holders. Good condition. $400 

pr.. FOB Los Angeles. Pacific Drive-In Theatres, 

141 S. Robertson. Los Angeles 47. Calif. 

New or used Holmes for drive-ins or theatre. 

High intensity Strong. Immediate delivery. Be 

ready for early opening. Harold Owen. Seymour. 

Mo. 

Drive-in to S.D.S.. drive out with top v.ilues. 

I'lKlCTtniiind cable $70M, Complete dual projectinti 

and sound from $1,595; in-car speakers, 

$15,55 pair, with junction box. Available on easy 

Iiavment plan. Send for equipment list. Dept. 

r. S.O.S, Cinema Supply Corp.. C02 W. 52nd St., 

New York 19. 

GENERAL EQUIPMENT—NEW 

New bargains heUi^\ luesiiit prices. Underground 

wire, arc lamps, rectifiers, speakers, projectors, 

sound for drive-ln. Boxofflce. 4570. 

Economy minded exhibitors are buying tempered 

M.asonite marquee letters av.ailable in all colors: 

4"—35c: 8"— 50c: 10"—60c: 12"— 85c; 14"— 

$1.25: 16"—$1.50. Fits Wagner. Adier. Bevelite 

signs. Dept. C, S.O.S. Cinema Supply Corp,. 

602 W. 52nd St., New York 19. Cable Sosound. 

Improved projection, sound pays off. Flameproofed 

fungusproofed plastic screen, 39>4c sq. 

ft.; beaded. 49V4c; reflectors, 20% off: coated 

leases, $100 pair; A-25A amplirier, 25 watts 

w/monitor, $175: Trusonlc 2-way speaker system. 

$219,50. Dept. C. SOS, Cinema Supply 

Corp,. (503 \V, 52nd St Niu Y.uk 19 

THEATRES WANTED 

Theatre, Nebraska, western Iowa, northern Kansas. 

No brokers. Over 400 seats. Town 1.800 

population or over. Confidential. Experienced. L. 

J, Birrkltt. Sparta. Wis 

Sell your theatre privately. 32nd year. Highest 

reputation, know-how. Arthur Leak. Tlieatre 

Snecialist. 3305 Caruth. Dallas. Tei 

We are authorired by strongly financed exhibitor 

to locate profitable, large theatre properties. 

Texa.s or nearby. Singly or circuit. Ai tractive 

financing plan, tii.t-wisc. Completely confidential. 

Towns 5.000 up. Arthur Leak, Specialist, 3305 

Caruth. Dallas. Tex. 

Drive-in theatre w.inted. De luxe only. 300 

speakers, minimum. Pay sound, price proven 

value. Southwest only. Boxoffice. 4583. 

Pay reasonable bonus, controlled town with both 

Indoor and drive-ln. South of Kansas City. No 

California. Boxoffice. 4584. 

THEATRES FOR SALE 

Theatre For Sale: Selected listings in Oregon 

list. 

and Washington now available. Write tor 

Theatre Exchange Co.. Fine Arts Bldg., Portland. 

Ore 

Build double parking Drive-In theatres under 

franchise Patent 2.102.718. reissue 22.756. Up to 

30% more seating capacity with little additional 

cost. Louis Josserand, 3710 Mt. Vernon. Houston. 

Tex, 

Pacific Northwest theatres for sale. Write Irv 

Bowron. sales manager. Theatre Sales (Div.). 

Fred B. Ludwlg. Brk. 4229 N. E. Broadway. 

Portland 13. Ore 

Only theatre in southwest Kansas county seat 

town: 345 seats. Competition 30 miles. Ideal 

family. interests sale. Other force Modern home 

optional. Some terms. Boxofflce. 4553. 

New Mexico; 2.000, New Simplex. Near caverns. 

feet. 3,000 Good building goes. $300 week 

profit. $15,000 down; $28,000 total. Bo.xoffice. 

4556, 

Two de luxe theatres, northwest Iowa. Towns 

1.500 and 2.000. New buildings, top-notch situations. 


Texas county seat, 4.000, Both shows. Remarkably 

cooperative commiMiity. $39,000 down. 

Rich cattle country. Similar near Dalla.s at 

$35,000 down. This kind difficult locate. Eastern 

Oklahoma family show at $21,000 down. City 

8.500. Arthur Leak. 3305 Caruth. Dallas. Tex. 

Northern New Mexico. Only theatre county 

seat. Population 7.000 320 seats. $10,000. 

$2,250 handles. Write Boxofflce. 4555. 

520 seats, nearly new booth, 

fine buildings, town 4.000. only theatre. $25,500 

down, to reli;ible party. Near .loplin, .Mo. Bnxoffiee, 

4557. 

One 

Person 

appreci 

CUflRlOG HOUSf 

of the best suburban theatres In Memphis. 

e:ils. fireproof building, a real money maker, 

wishes to retire. This Is a wonderful opporfnr 

someone that wants a real proiinsitinn 

ake about $60,000 cash payment to handle 

Haase. ILi.ase Theatre Broker. 726 M & M 

Memphis. 

Tenn. 

finest suburbans New Mexico's leading city, 

d visits only requested, as must see to 

ale, cash handles. Bo.xoffice. $27,000 455S 

Completely modern 500-car New Me.xlco drive-in. 

You nr friends have entliused over this city, domin.ited 

by this new money-making theatre. $G0.000 

down. Including valuable land. Truly unusual every 

respect. Chance of lifetime. Boxoffice. 4559. 

Two theatres: One is a ten-year lease for sale. 

$7,500 cash and a honey of a proposition. The 

other, for lease, is 800-seat house and $25,000 

seciiritv, Boxoffice. 4563. 

Northwest Arkansas growing town's only the.itri' 

Owner shows $6,500 profit. $9,000 down. Simila 

north Texas. Arthur Leak. 3305 Caruth. Dallas 

San Antonio area. Exceiitionally fine small 

(own theatre, $15,000 cash, reliable buyer. 

You'll he pleased. 21 others from $9,000 down. 

Arthur Leak. 3305 Caruth. Dallas, Tex. 

Two excellent suburban money-making locations 

in town of 400.000. One 900-seat house and one 

500-seat house, both showing nice profits. Price 

$50,000 and $40,000. Also, old established 

drive-ln on best highway out of Memphis. Gus J. 

Ha.ase. Theatre Broker. 726 M&M Bldg.. Memphis. 

Tenn, 

Only theatre in western Washington town of 

over 2.000 popnl.atinn. S.ime owner 28 years 

$10,000 cash required. Liberty Theatre. Lynden, 

Wash, 

lath 

Only theatre northwest Alabama town. Blockbrick 

veneer. 30x85. new lie \ .qiiiiiiiiirii iiKtill.d 

when building was built. O'i.'ii. ;iin I , ,( 

fair condition, good conlm:: . 

• u\ Ihi .1 ii 

furnace installed new, liij-iii.- tm. Il,i,t, ,liau 

Ing area sell about 7.000. Will for $20,000 

cash. Boxofflce. 4577. 

Profitable, modern. 350-seat. rural town near 

Cincinnati. Gorgeously decorated, air conditioned, 

ideal for family; owner can't handle. Must dispose 

of before spring. $35,000 includes .all. two 

thirds financed. Consider experienced partner tu 

take full charge: must stand thorough Investigation. 

Small cash. Drifters, save your time 


Theatre leaseliold and equipment for sale; 30n 

seats, long lease. Good booth equipment. Star 

popcorn machine. Roorl corn and candy sales. 

Cooled by washed air. Operating seven days a 

THEATRES FOR SALE (Cont'd) 

$1 ,1(1 buys lonn chcai) lease. 

too far from this cen- 

Iti.OOO. Where can you build 

for this price? No prospectors, 

4582. 

$30,000 down buys control really thriving north 

Texas town. 3,800. Second factory cuniing. Fine 

UO-foot corner brick included. Tliree-year payout 

and better. One finest values recently. Ideal 

living conditions. Exclusive. Arthur Leak, 3305 

Caruth, Dallas, Tex. 

Here it is! Centers in 40.000 population. 

357-scat. almost new theatre building. $8,000 

lijuidies business and e. 

nilcago Used Chair Mart, 829 South Sla(e St., 

Chicago 5. Ill- 

No more loose chairs: Get "Flrmaslone" Anchor 

cement. $5 per box. General Ctiair Co.. Clllcago 

22. HI 

Has business receded? Reseat with these c 

fnrtahle. low cost chairs: 700 American full 

hut iiri'd. spring seat, excellent condition. $2 

\merlcan 7-ply veneers, rebuilt. $3.95; 

II > 'III panelback. met.il lined sprlnc ciisl 

r, II, S5.95 Many more Send for Clialr ) 

l.tjn liepl. C. S.O.S. Cinema Supply Corp.. 

W 52nd St, New York, Cable Sosound, 

Theatre chairs, many late style. Trade 

seats. Lone Star Film Co.. Dallas. Tex. 

POPCORN MACHINES 

Popcorn macnines, all makes. $100 up, Keitles 

for all makes pnprorn machines. Consolidated Confections. 

1314 So. Wabash Ave. Chicago. 111. 

Popper kettles for all makes of machines. 

Cretors. Star. Manley poppers. Candy corn equipment. 

120 S. Halsted. Chicago «. III. 

SIGNS 

week. Second run double feature house, profitable 

Have to sec to appreciate. Southwest Virginia 

No 

letter patterns. 

No 

Easy Way to Paint Signs. Use 

town, population 35.000. Cash $17,500. 

work and wasted time. experience 

Avoid sloppy shoppers. Boxofflce. 4580. 

needed for expert work. Write for free sam- 

John Rahn. B-1329. Central Ave. Chicago 

ples. Three Iowa county seal towns, from 2.000 to 

W.'int to sell all I 4.500. three together, one half 51. Ill 

cash. No brokers, please. Unless qualified to 

deal, handle do not take up my time. All theatres 

money makers. Reason for selling, health 

HiiMiffi 

MORE CLASSIFIED ADS 

ON PAGE 44 

tOFFICE :: February 2, 1952 

^rrrfFB^

. . makes 

SOIJXI) 

MOVE! 

. . . Smart move! . . . Logical move! And yet it took 

SIMPLEX engineers to transfer the PRE-AMPLIFIER 

from its usual position on the front wall to a position 

within the soundhead itself! 

For the PRE-AMPLIFIER logically belongs in the 

soundhead — side by side with the unit of which it 

is an integral part! So, naturally, SIMPLEX engineers 

constructed a PRE-AMPLIFIER on a plug-in chassis 

contained within the soundhead! Such a design eliminates 

the difficulties associated with the high impedance 

co-axial cable . . . makes possible a completely 

concealed wiring installation . . . simplifies removal 

and replacement of the PRE-AMPLIFIER in case of 

emergency . 

it far less susceptible to 

pick-up and other interference . . . and keeps it free 

from all effects of shock and vibration! 

This soundhead PRE-AMPLIFIER is just one example 

of the technical advances found exclusively in the 

SIMPLEX X*L — advances which make this finest, most 

reliable of sound systems your best buy 

soundest move! 

PROJECTION and 

SOUND SYSTEMS 

MANUFACTURED BY INTERNATIONAL PROJECTOR CORPORATION • DISTRIBUTED BY NATIONAL THEATRE SUPPLY

Boxoffice-Feburary.02.1952

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