Boxoffice-September.01.1951

DON'T DO
ANOTHER THING
until you have read every v\^ord of
this advertisement about M-G-M's
ANGELS IN THE OUTFIELD!

^
The SKY'S The Limit!
How BIG is M-G-M's new triumph?
The possibilities
are endless as they
were in the case of such immortal
masterpieces of heart-appeal as
Paramount's "Going My Way,"
RKO's "The Bells of St. Mary's" and
M-G-M's "The Stratton Story."
It's good for all of us in film business
when a picture appears with
Bigness of inspiration, humor, tears
and thrills!
Words cannot describe
this story of a tough baseball manager
who "talked to angels," the little
M-G-M's
ANGELS
IN THE
OUTFIELD
girl who "actually saw them" and
the pretty news -gal who put both
in the headlines.
When you book "Angels In The
Outfield" put a glowing endorsement
into your lobby at once!
We
guarantee you, just as you guarantee
your patrons, that it is one of the
year's greatest entertainments packed
with exciting action and laughs and
M-GM presents
-ANGELS IN THE OUTFIELD^ starring
PAUL DOUGLAS 'JANET LEIGH • with Keerian Wynn
Lewis Stone • Spring Byington • Bruce Bennett • and introducing
Donna Corcoran • Screen Play by Dorothy Kingsley and George
Wells • Based on a Story by Richard Conlin • Produced and
Directed by Clarence Brown
soul-satisfaction

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Warner Bros, brinc
Streetcar
ELIA KAZAN PRODUCTION'
1

iftAe^^t^a^ne^J c^m^^Atotih?v^^rict^^
irHE
SCREEH ALL THE FIRE OF
PRODUCED BY
CHARLES K.FELDMAN
VIARLON BRANDO ,
EJIAMS DIRECTED BY ELIA KAZAN d,str,butedby WARNER BROS. W
lEll-E WILLIAMS as presented on the stage bv irene mayer selznick
^
IZEAND
CRITICS AWARD PLAY

-^•r^Af
irS HERE!
The thriller that's out of this world as Patricia Neal cringes at the approach of the robot in 20th Century-
Fox's "The Day the Earth Stood Still." The supersonic story of spacemen versus the earth is already being
acclaimed for its realistic approach to the miracle of interplanetary communication. It's ready for September
dates!
( Advertisement)

I AMES
, AN
THE NATIONAL FILM WEEKLY
Published in Nitis Sectional Editions
BEN SHLYEN
Editor-in-Chief and Publisher
M^ JERAULD Editor
:ATHAN COHEN.... Executive Editor
-SSE SHLYEN Managing Editor
SPEAR Western Editor
L THATCHER-.Equipment Editor
lOHN G, TINSLEY..Advertising Mgr.
Published Every Saturday by
ASSOCIATED PUBLICATIONS
Editorial Offices; 9 RocliefeUer Plaza, New
^ork 20. N. Y. John G. Tinsley. Advertising
Manager; James M. Jerauld, Editor;
Cliester Friedman. Editor Showmandlstr
Section; Lou H. Gerard. Editor Promotion
Section; A. J. Stocker. Equipment Advertising.
Telephone COlumbus 5-6370.
Publication Offices; 825 V.in Brunt Blvd..
Kansas City 1. Mo. Nathan Cohen, Executive
Editor; Jesse Shlyen, Managing Editor;
Morris Schlozman, Busirress Manager.
I L That^-'her. Editor The Modern Thentre
Section; Herbert Roush. Sales Manager.
Telephone CHestmit 7777.
Central Offices: Editorial—634 S. Michigan
Ave.. Oilcago 5. 111. Jonas Perlberg.
Telephone WEbster 9-4745. Advertising
35 East Wiicker Driie. Chicago 1. 111.
Bwlng Hutchison and E. B. Yeck. Telephone
ANdover 3-3042.
Western Offices: Editorial and Film Adverluiing—6404
HoUyviood Bid.. Hollywood
28, Calif. Ivan Spear, manager. Telephone
GLadstone 1186. Equipment «nd
Non-Film Advertising—672 S. LaFayette
Park Place. Los Angeles, Calif. Bob Wettsteln.
manager. Telephone Dllnklrk 8-2286.
Washington Offices: Al Goldsmith, 1365
National Press Bldg. Phone Metropolitan
0001. Sara Young, 932 New Jersey N.W.
London Offices: 47. Gloucester Terrace.
Lancaster Gate, W. 2. Telephone Piddington
7509. John Sullivan, mantger.
The MODERN THEATRE Section is included
in the first issue of each month.
The PROMOTION Section is included in
the third issue of eat'h month.
Albany: 21-23 Walter .\ve.. M. Berrigan.
Birmingham: Tile News. Eddie BadRCr.
Boston: Frances VV. Harding. Lib. 2-9305.
Charlotte; 216 W. 4th. Pauline Gr.fflth.
Cincinnati: 4029 Blading. LUUan Lazurus.
Cleveland: Elsie Loeb. Fairmount 1-0046.
Dal.as: 612V> W. Jefferson, Frank Bradley.
Denver: 1645 Lafayette. Jack Rose.
Des Moines: Register-Tribune. Russ Schoch.
Detroit: Fox Theatre Bldg., H, F. Reves.
Indianapolis: Route 8, Box 770, Howard
M. Rudeaux, GA 3339.
Memphis: 707 Spring St., Null Adams.
Milwaukee: 2556 N. 3rd. C. W. Kraemer.
Minneapolis; 2123 Fremont, So., Les Rees.
New Haven; 42 Church, Gertrude Lander.
New Orleans: Frances Jordan. N.O. States.
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Omaha: 911 51st St , Irving Baker.
Philadelphia: 5363 Berks, Norman Shigon.
Pittsburgh: R. F. Klingensmllb, 516 Jeannette.
WilHnsburg. Churchill 1-2809.
: Ore. Portland. Arnold Marks. Oregon
Journal. Advertising: Mel Hickman. 907
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St. Louis; 5149 Rosa, David Barrett.
Salt Lake City: Deseret News, H. Pearson.
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L. J. B. Ketner.
San Francisco; Gail Lipman. 25 Taylor St..
Ordway 3-4812. Advertising; Jerry Nowell.
Howard Bldg.. 209 Post St.,
YUkon 6-2522.
Seattle; 1303 Campus Pkwy. Dave Ballird.
In Canada
Calgary: The Albertan, Helen .\nderson
Montreal; 4330 Wilson. Roy Carralchael.
St. John; 116 Prince Edward. W. McNulty.
Toronto: R. R. 1. York Mills. M. Oalbraltli.
V.ancouver: Lyric Theatre Bldg.. Jack Droy.
Winnipeg: 282 Ruperts. Ben Sommers.
Member Audit Bureau of Circulations
Entered as Second Class matter at Post
Office. Kansas City. Mo. Ser.ional Edition.
$3.00 per year; National Edition. $7.50.
SEPTEMBER 1, 1951
Vol. 59 No. 18
ONDERING the report by Audience
Research, Inc.. that the national average of penetration
of motion picture advertising has dropped
from 20 per cent to 11 per cent since 1945, we
began to wonder how much this might be tied
into matters other than reduction of national
(pre-selling) advertising. Somehow we feel that
a number of conditions within the industry have
contributed to the growing lack of public knowledge
of pictures in advance of their local showings.
This, of course, is an important contributing
factor to the lowered attraction power of
specific pictures. Totted up, it may account
ROOT OF TROUBLE
appreciably for the general decline of the boxoffice
prior to the upsurge in recent weeks.
The pre-selling term has been largely applied
to advertising that is done by the picture companies
through the consumer magazines, network
radio and other national media. But there is
also pre-selling as it was and should be done by
exhibitors. Contrary to the finger-pointing at
exliibitors charging them with dereliction in the
merchandising of pictures, we feel that this lowpenetration
condition is not of their making,
except for the other internal conditions which
are contributory.
Among the causes are the changes in modus
operandi of the industry generally. The pictureby-picture
method of selling and buying that
replaced block-booking; the speeding up of clearance;
multiple day-and-date runs; bidding for
runs that carries right up to within a day or two
of need for a picture are among the so-called
reforms that have hurt rather than helped. The
fluctuations in release dates and availabilities,
the lack of an assured backlog of jiroduct that
could be advertised in advance are further restraints
on promotional effort that should be
exercised by the exhibitor. This does not exclude
affiliated theatre companies. Often pictures are
rushed into release without benefit of any preopening,
let alone pre-selling, advertising whatsoever.
And when such an action is followed by
rapid play-off in the subsequent run houses, that
very important factor of "word-of-mouth" is
lost. This "you-see-it-now-or-not-at-all" method
of operation is ruinous.
To one degree or another these problems are
S|)read over the country. There appears to be
no solution nationally; it has to be brought about
locally. Arbitration might solve it. But everybody
talks about arbitration and nothing beyond
talk is taking place. Then, again, when arbitration
was in effect through the 1940 consent decree,
90 per cent of the cases involved clearance.
And in the multi-million dollar antitrust suits,
clearance is also the underlying cause.
So it would seem clearance is the problem to
attack. With its solution in hand, there would
be a solid base from which to work toward
eliminating the contingent problems. Exhibitors
and the rest of the industry could then devote
more and proper attention to selling the picture,
keeping the public better informed all the way
up to the line that leads to the boxoffice.
Quarter Century of Service
National Theatre Supply Co. is 25 years old
this week and the company's executive heads and
personnel are justifiably proud of the record of
service rendered to exhibitors throughout the
past quarter century. Long ago, "Mission Accomplished,"
could have been written across the
record for, early in its career, the company had
succeeded in making it possible for exhibitors
to save time and money in the purchase of
equi])ment and supplies necessary to their opertions.
Further, there is the record of accomplishment
in creating and helping to develop and perfect
many new devices that have made substantial
contributions to the continuing improvement in
the sight and sound of motion pictures. All of
which aided in the growth and progress of the
industry as a whole.
In our editorial commentary on the formation
of National, which appeared in the issue of September
18, 1926, we said, in part:
"The newly merged organization has within
its grasp possibilities to do much good for the
industry—and that, by passing along to the
power . . .
exhibitor the saving that can be made through
The writer had a
its large
talk with
buying
one of the company's officials who
stressed the purpose of the organization as one
to increase service to exhibitors . . . selling them
goods at lower prices. He further stated that
exhibitors would benefit in many ways ..."
out.
This purpose seems to have been well carried
Walter E. Green, president, has been with
National since its inception. He is prone to look
forward, planning for the future and continuing
grov/th of the industry. As he did 25 years ago,
he envisions still further progress for the motion
picture "as the world's greatest entertainment
medium" and for its theatres. What's more, he
is a genuine movie fan and the enthusiasm,
pride and optimism that he holds for this business
are thorough-grained.
National Theatre Supply Co. deserves the
plaudits of the industry for a job well done.
(Xx. JUtf^v^

LIFE
SUPPED A cog; STORY
UNFAIR. MAYER TELLS EDITOR
Magazine Publishes Parts
Of Industry's Answer
To Crepe Hanging
NEW YORK—Arthur L. Mayer's reply to
the hotly criticized Life magazine article
counting ten over the film industry was
released by the Council of Motion Picture
Organizations early in the week. Life published
portions of it in the issue which
reached the newsstands Thursday (30).
Mayer wrote that Life's article "slipped
a cog somewhere and got pretty far off
the track" and did a real, if unintentional.
dLsservice to the industry.
People still look to the movies as their
prime entertainment, Mayer insisted, and
they don't watch television seven days and
seven nights a week.
Mayer says the magazine survey "slipped
up" and told a one-sided story by using a
strip of photos of five closed theatres, "with
no equally quick indication that for every
closed house approximately four new theatres
have opened." It would have been easy
to balance the story, he wrote, by showing
photographs of a few of the hundreds of new
theatres, "each a vote of confidence in the
public's continued interest in the movies."
He really warmed up in a succeeding paragraph
which read: "And just to keep your
'3,000 theatres have closed in the U.S.' from
their interests and continue to plan for their
future in the movie business. Always two
ways of telling a story.
"We are sorry that your writer thinks the
optimism so evident among those who know
our business is 'whistling in the graveyard.'
Unfortunately, that is the tone of his entire
article. He simply brushes off anything that
is upbeat and underscores the downbeat.
becoming one of those dream-statistics, Take my word for it, the present optimism is
I
must offer for the record that your
genuine, bona fide and real because it is
figure is
about 2,000 off the mark! There are always based on facts and experience.
theatres opening and closing, in good times "The days of fear passed some months ago;
and bad (like drugstores or magazines), so
the exact number isn't too important—just
it is unlike
ceased
Life
being
to
news.
get a
The
story
new
after it has
developments
so your figures aren't too ridiculous.
are the news.
"To those 'in the know' your opening, "Apparently," he continues, "the notes of
name-dropping paragraph must bring a some of your research workers got lost or
smile—except that one doesn't expect that misplaced. When Robert J. O'Donnell. general
sort of thing from Life. 'Vou mention Louis
manager of Interstate Circuit in Texas.
B. Mayer's departure from Metro-Goldwyn- was interviewed he mentioned that his theatres'
Mayer and Warner Brothers' near sale of
attendance was up 10 per cent over a
their movie interests. Those are good names year ago. This cheerful bit of research was
with which to lead off a story—but we all lost. Several other industry leaders gave
know that neither incident was tied up with your researchers interesting cheerful data
'the boxoffice is down,' as you imply. Mr. which, apparently, did not fit into the
Mayer has announced his intention to continue
'survey.' I, myself, when interviewed pointed
in the movie business. The Warner out that in 1939 the theatres of America
brothers refused the $25,000,000 offer for grossed $673,000,000 and in 1948 (the last
Life Prints Industry Protests
NEW YORK—The Letters to the Editors column of the September 3
issue of Life
gave brief mention to letters of protest from Jack Kirsch, president. Allied Theatres
of Illinois; J. P. Adler, president, Adler Theatre Co., Marshfield, Wis., and six paragraphs
from the letter of Arthur L. Mayer, COMPO executive vice-president.
The heading was "Trouble in Hollywood." In contrast, it carried a letter from
R. W. Duncan of Wilmington, Calif., saying his family had seen one movie in six years.
The magazine commented:
"Life erred in saying that 3,000 movie theatres closed in 1950. The 3,000 closings took
place, according to a responsible source, over a two-year period— 1949-50. Although
Life did not specify the ratio of theatres opening to theatres closing, it did point out
that 'there are more theatres in operation now than ever before.' But with weekly
attendance down from 90,000,000 in 1946-48 to 50,000,000 to 55,000.000 in 1950, trouble
is still, as Life said, supercolossal in Hollywood."
Total space came to about one and one-half columns.
In addition to
letting Kansas
Citians see how
great was the public
interest in its
current attraction,
Fox Midwest's Orpheum
took this
means of hitting
back at Life's allegations
of em-pty
theatres. The advertisement
appeared
in four column
measure in
last T u c s d a y's
(Aug. 28) Kansas
City Star. The
line, three and
four deep, extended
for nearly a
block.
year for which we have a report from the
Census Bureau) they took in $1,569,000,000. up
133 per cent. The major picture companies
last year made a profit of $50,000,000. almost
three times as great as reported in 1940.
Those figures were also too cheerful for the
'survey.'
"Of course movie attendance has declined
since those lush days of 1946-47, when there
was a scarcity of autos, refrigerators, etc..
with plenty of money around. This decline,
however, is being shared by virtually every
other retailer catering to the mass consumption
market. Department store-going has
fallen off just about as much as movie-going.
This decline we, like they, do not regard as
other than temporary. Metro-Goldwyn-
Mayer alone has $52,000,000 invested at present
in unreleased negatives. Paramount is
spending 25 per cent more than it did last
year for its new movies. The same spirit of
confidence animates every other major studio.
Those are the sort of statistics that really
tell the story of today's movie situation.
"In the last few years there have been
many, many millions of dollars spent by
hard-headed exhibitors to rejuvenate old
theatres and erect new ones. The Department
of Commerce reports an increase of 1.446
indoor theatres and 2.580 drive-in theatres,
an increase of 21 per cent in the total number
of U.S. theatres. Didn't the exhibitor who
told you that 40 per cent of existing theatres
are going to close also mention that many
new ones are opening? He. him.self. has just
opened a $450,000 theatre in Venice. Calif.
A few other examples: Quimby theatres are
putting $750,000 into a theatre and shopping
center just outside of Fort Wayne, Ind.
A half-million dollar theatre is nearing completion
in Washington. D. C. In New York
City, the Metropolitan Life Insurance Co..
no suckers for dying industries, are erecting
one of the finest neighborhood houses ever
built.
"Of course, television is tough competition.
So is night baseball, prize fights, lovemaking
and reading Life. We expect and hope they
will all flourish."
BOXOFFICE :: September 1, 1951

: September
Ohio ITO Draws Up
Movietime Queries
COLUMBUS, OHIO—Action on the Movietime
U.S.A. campaign will be taken by the
Independent Theatre Owners of Ohio at a
meeting of the board of dii-ectors called for
September 11.
Approval is expected, but not until after
some extended comment on trade practices.
Martin G. Smith, head of the Ohio unit,
favors "enthusiastic and wholehearted cooperation,"
he writes in a bulletin to members,
but he wants all Ohio independents,
whether or not Allied members, to express
themselves.
Smith asked Leo Jones of Upper Sandusky
to offer some suggestions for a bulletin in
advance of the meeting and Jones led off his
reply with the following:
"This bulletin is written solely for the
purpose of affording every independent exhibitor
in Ohio—whether or not a member
of this organization—indoor or drive-in—
an opportunity to express his views to our
board of directors before that body recommends
cooperation in a campaign that will
cost him money.
"I am sure you are willing to spend money
to bring extra money into your boxoftice, but
I am equally sure that if you do go all out
and make a few bucks extra, you want to
be rewarded for your efforts by being able to
keep those bucks."
Jones says he doesn't want to be "forced
to play, during the campaign and after, only
pictures of the type made available to me
this summer because of extortionate film rentals
and other onerous terms demanded by
the distributors for their occasional boxoffice
hits."
He then asks a series of questions. One
is: Can an exhibitor buy every major company's
product and select the pictures he
desires?
Another reads: "Don't you think you could
put on a terrific 'Back to the Movies' campaign
if you could play top attractions each
week so as to prove to your patrons that
Movies Are Better Than Ever'?"
Need New Publicity Slant,
Say Wald and Krasna
NEW YORK—Jerry Wald and Norman
Krasna, producers for RKO, recommend that
future advertising and publicity be concentrated
on the skilled workers, rather than the
white collar workers. They point to the increased
earning power and improved living
standards of the skilled trades, as opposed to
the fixed level of income and decreased buying
power of the white collar workers.
The producing team does not advocate
dropping the white collar worker as a publicity
target, but believes that every avenue
of approach to craftsmen and their families
should be explored. If television is keeping
the skilled working class home nights, they
think it should be utilized as an advertising
and publicity medium.
The pair also recommends that publicity
be channeled through tradepapers of all industries,
labor pubhcations and mass media
magazines and papers. The producers maintained
that the industry hasn't taken advantage
of economic changes and averred
that "business is there for those who are
willing to go after it."
Movietime Sweep to Hit
New York on Thursday
NEW YORK—Details of the Movietime
U.S.A. campaign will be explained to local
exhibitors Thursday (6) at a gathering scheduled
for 9:30 a. m. in the RKO 58th Street
Theatre.
Exhibitors from all over the metropolitan
district, salesmen and other persomiel from
the exchanges, and home office staffs of
distributors are expected to attend.
Robert J. O'Donnell will be the principal
speaker. The Rev. William Alexander, pastor
of the First Christian church of Oklahoma
City, who also operates a drive-in at San Antonio,
and Arthur B. Mayer, executive vicepresident
of the Council of Motion Picture
Organizations, also will speak.
The meeting has been called by Edward
Rugoff. president of the Metropolitan Motion
Picture Theatres Ass'n, who will preside, with
Harry Brandt, president of the ITOA; Wilbur
Snaper, president of Allied Theatre Owners
of New Jer-sey: Maurice Miller, head of
the New Jersey TOA unit, and Fred Schwartz,
chairman of the Organization of the Motion
Picture Industry of the City of New York,
acting as co-chairmen.
O'Donnell will report on his national tornand
the Movietime U.S.A. plans. The tour
reached a new high in enthusiasm and attendance
at Atlanta Tuesday (28) with over
3,000 exhibitors and distribution employes
from Georgia, Termessee and Alabama present
at the Fox Theatre.
The campaign will get under way with a
national radio hookup September 24.
O'Donnell, accompanied by Arthur B.
Mayer, left Atlanta for Jacksonville, where
another gathering was held Wednesday. They
flew to New Orleans for a Thursday rally,
and from there to St. Louis for a big Friday
meeting.
This wound up a strenuous two weeks for
O'Donnell, with his next gathering scheduled
for Albany September 5, followed by New
York, September 6; Pittsburgh, September 7,
and Chicago, September 10. Other dates may
be added.
Full page ads are scheduled in newspapers
in 92 cities of 100,000 or more population and
half-page ads in 1,533 papers in 1,318 cities
up to 100,000 population. All will appear
October 1. The total readership is figured
at 52,000,000. This is said to be the biggest
single effort of the kind ever tried by the
industry.
Movietime Down South Campaign
Launched for Atlanta Area
ATLANTA—Exhibitors from Georgia, Tennessee
and Alabama and employes from the
local exchanges turned out en masse for the
Movietime U.S.A. rally at the Fox Theatre
Tuesday (28).
It was a civic event as well, with George
C. Biggers, president of Atlanta Newspapers,
Inc., owners of the Atlanta Constitution and
Atlanta Journal, taking a prominent part.
He said he had asked his editors to give
every possible cooperation to the campaign.
Robert J. O'Donnell gave the highlights of
his current tour, and Arthur L. Mayer, executive
vice-president of the Council of Motion
Picture Organizations, paid tribute to
TOA and Allied to Hold
Joint Memphis Drive
MEMPHIS—A joint two-day convention
of Tristates Theatre Owners, a TOA
affiliate, and Midsouth Allied has been
called for October 16, 17 at the Gayoso
hotel here in cooperation with the Movietime
U.S.A. drive. A parade led by film
stars down Main street is planned.
The announcement that the two rival
exhibitor organizations would meet together
for the first time electrified a mass
meeting of approximately 700 film industry
personnel Monday (27) in a thi-eehour
session at the Malco Theatre.
R. J. O'Donnell, national Movietime director,
addressed the gathering. M. A.
Lightman sr., president of Malco Theatres,
was named general chairman of the
Movietime drive in the midsouth area.
both O'Donnell and Sam J. Briskin, Hollywood
campaign coordinator.
Mayor Hartsfield of Atlanta welcomed the
visitors. Nat Williams, Georgia exhibitor, introduced
the speakers, with A. B. Padgett of
the Wilby-Kincey Theatres acting as master
of ceremonies.
The campaign will be known in the south
as Movietime Down South, U.S.A. A parade
preceded the theatre meeting, with Nat Williams,
E. D. Martin and C. L. Patrick of Martin
Theatres; Mack Jackson of Alexander
City, Ala., president of the Alabama Theatres
Ass'n; Tommy Thompson of Columbus, president
of Motion Picture Theatre Owners and
Operators of Georgia; Jay Solomon of the
Motion Picture Theatre Owners of Arkansas,
Mississippi and Temiessee; Robert Moscow
of Atlanta, and Mayer and O'Donnell
riding in open cars.
Contact 300 Screen Players
For Personal Appearances
HOLLYWOOD—Final machinery for the
organization of star tours in connection with
the Movietime U.S.A. celebration has been
set up under the supervision of Samuel J.
Briskin, Hollywood chairman for the nationwide
boxoffice jubilee sponsored by COMPO.
Working in close liaison to line up barnstorming
celebrities are the Screen Actors
and Artists Managers Guilds, the Hollywood
Coordinating Committee and the talent
heads of all studios. Tliese groups are checking
a list of 300 potential availabilities, and
each star on the list has been contacted by
means of personal letters from Ronald
Reagan and George Murphy, urging participation.
Plans call for simultaneous appearances by
the players and other industry personnel in
the capitals of each of the 48 states on October
8. Following the initial dates, the barnstormers
will fan out into nearby communities
for a week, making appearances at
service clubs, schools, churches and other
gatherings. There will, however, be no theatre
appearances.
BOXOFFICE :
1, 1951

^cd4€ Se^nt^
Government Report for June
Shows Sharp Business Gain
Bureau of Internal Revenue says increase
in general admission tax collections wa^
largest for any one month since 1947: total for
year now only about 7 per cent below figure
for same 1950 period.
-X
NPA Tightens Reins Further
On Theatre Construction
Situation for prospective builders of theatres
appears even more hopeless due to steel
and copper shortages; NPA official doesn't
expect easement before next year.
*
Ned Depinet Asks Successor
As President of COMPO
Feels the job should go to another since his
term expired in May; points out delay caused
by details on Movietime U.S.A. drive, but
says election should take place soon.
New Orleans Exhibitors Vote
For Movietime Cash Aid
Indoor theatres to pay five cents a seat and
drive-ins ten cents a car speaker for campaign
in exchange area; action taken at enthusiastic
gathering Thursday i30) of 1,500
showmen.
H. J. Yates Is Not Selling
Interests to L. B. Mayer
President of Republic Pictures, on return
from Europe, states emphatically there is no
truth to rumors and no approach has been
made by Mayer or any Wall Street group.
Newsreel Trailers to Aid
U.S. Defense Bond Drive
Five special 45-minute subjects available for
showing at rate of one a week, starting with
the August 30 issues; an elaborate press book
for exhibitors' use will be mailed directly.
*
Hollywood Communist Probe
To Begin September 17
Will hold at least a week of on-the-spot
hearings which committee counsel Frank S.
Tavenner said he hoped would end the fouryear
marathon investigation.
-X
Richard F. Walsh Intends
To Organize TV Field
Head of lATSE regards television as another
branch of the entertainment business,
he says, and he will go into it; points out
union has been training TV projectionists.
*
Italy Remits Sum of $3,200,000
In Frozen U.S. Film Funds
Its first in.stallment, re.sulting from agreement
signed last May. authorizes shipment of
31 'i per cent of blocked funds for two-year
period starting last June.
10
MGM Group Sales in Year
Netted 3,500 Contracts
NEW YORK—A 12-month test of selling
groups of films to exhibitors has resulted
in more than 3,500 contracts, William F.
Rodgers, MGM distribution vice-president,
His statement followed a BOXOFPICE
states.
story the preceding week saying that small
town exhibitors are supplying an increasing
percentage of the total film gross.
It was the first departure in years from
tlie MGM policy of running its business on
a weekly basis, and has never been announced
as company policy. Rodgers said that the
results had been as good as were expected
and illustrated exhibitor confidence in the
fairness of MGM methods of doing business.
The films have been sold in groups of 12.
Three groups have been contracted for and
a fourth is now' on the market. MGM has
retained the right to designate the value of
the films and the contracts contain cancellation
privileges.
The test originated when small town exhibitors
told MGM salesmen of their difficulties
in getting to exchange centers remote
from their theatres. The word was passed
along by branch managers to the home office.
The group plan was then drawn up and
offered the exhibitors by the salesmen, who
also spread the word among other exhibitors.
Because it was a test, MGM made no announcement
at the time. Now the results indicate
that MGM will continue selling pictures
in groups to exhibitors of the type
with whom they have been dealing on a
group basis.
Niles Appeals to COMPO
For Film Rental Slashes
ANAMOSA, lA.—In a telegram sent to R. J.
O'Donnell at the Council of Motion Picture
Organizations headquarters. 1501 Broadway,
New York City, Charles Niles, treasurer of
the Allied States Ass'n, made a plea for reduction
of film rentals. The full text of his
wire follows:
"I am well aware that film rentals are not
a part of COMPO, but it is ironical that outrageous
demands are being made here in Iowa
and Nebraska for top product right at the
time the Movietime campaign is getting under
way. We in Allied know we need the
campaign and need it badly. We in Allied
have done and will do everything possible to
make it a great success, but cannot you or
someone get the word to the big guns to call
off the dogs and curtail their greed at least
until the Movietime U.S.A. is over?
"You and Arthur Mayer are doing a great
job and I personally hate to see all your work
and efforts being destroyed at the grass
roots by avarice. What better answer is there
to that infamous article in Life than top pictures
on every screen in the country with big
audiences in attendance? But this is impossible
if exhibitors are unable to negotiate for
top pictures, such as 'Here Comes the Groom,'
"That's My Boy' and 'Captain Horatio Hornblower.'
In case of 'David and Bathsheba'
Fox is violating the law by fixing admission
prices so that not only the exhibitor is being
gouged, but the public as well, by upped admissions."
Cole Urges Eliminating
'Cheap' in
Film Ads
DALLAS—Col. H. A. Cole, co-chairman
of Texas COMPO Showmen, is sending
out instructions to eliminate the word
"cheap" from all advertising, publicity,
and any other references to the theatre,
movie industry, or prices. The reason for
this is that one of fhe meanings of the
word 'cheap' to quote from Webster is:
"Worthless, hence not prized or esteemed."
It is being suggested that the
word inexpensive be used in its place.
Referring to the movies as "cheap entertainment
for the American family,"
leaves the feeling or impression of worthlessness,
which is certainly not the idea
the industry w-ants to express.
The word "inexpensive," on the other
hand, as in "inexpensive reci-eation,"
leaves the impression of getting a great
deal of a good product for the money,
which is the more desirable impression.
Chicago Loge May Secede
From Salesmen Colosseum
CHICAGO—The Chicago loge of the Colosseum
of Motion Picture Salesmen has voted
to ignore the Colosseum's national convention
scheduled for October 27 in St. Louis, and
hence by inference withdraw from the organization.
Action was spurred by acceptance
of a $7 weekly salary boost by the organization's
attorney, David Beznor, on behalf of all
film salesmen in the union group.
The local unit, which had been trying to
secure a wage boost from distributors, was
miffed by Benzor's concession, one Chicago
spokesman terming it "inconceivable that the
Colosseum bargaining committee would consider
it, let alone accept it." The distributors,
besides the wage hike, granted country salesmen
an additional $1 for daily expenses. A
local spokesman called the increase "far
from what was demanded." He pointed out
that salesmen still have no job security and
are not granted severance pay in the event
of dismissal. By terms of the contract, salesmen,
in accepting the salary raise, will be
bound until October 1953.
Another meeting of the Chicago loge will be
held September 7 to vote on the secession and
whether or not to boycott the national convention.
Skouras and Truman Talk
WASHINGTON—Spyros Skouras on Monday
(27) went to the White House and
talked with President Truman for 15 minutes
on a subject not connected with the
film industry. The 20th Century-Pox president
would reveal nothing further about
his talk with the President.
BOXOFFICE :: September 1, 1951

THERE'S NO-
Bar ABSOLUTELY NO
BUSINESS
iir wm^ WW mr wm- mr ww ww wm^ mF-
LIKE 2a CENTURY-FOX
BUSINESS!
°^f/>,
AND POSITIVELY
NO LINE-UP LIKE
THIS FOR SHOWMEN
EVERYWHEKEI
''««Jci
"^^a^^V""^
MEET ME AFTER
THE SHOW
The Biggest Betty Grable
Technicolor Musical in 4
years! It's your big, big date!
MR. BELVEDERE
RINGS THE BELL
TheChampion Clifton Webb hit
si nee "Cheaper By The Dozen"!
From the Broadway stage
show "The Silver Whistle."
The
THE FROGMEN
Underwater Commandos
are doing sock business with
that WAM cast — Widmark,
Andrews and Merrill!
PEOPLE WILL TALK
Zanuck and Mankiewicz do
it again in their first picture
since "Eve" starring Cary
Grant and Jeanne Crain.
P
THE DAY THE
EARTH STOOD STILL
A science-fiction
exploitation
sensation! Watch for Big news ^
soon about how hep show
men can clean up!
f
JHAHKS TO
€EHTURY^FOX!

Vefinite Business Boom'
Seen by C. P. Skouras
LOS ANGELES—Theatre business is curlently
registering a "definite increase" and
will gain momentum during the next six
months, Charles P. Skouras, president of
National Theatres and the Fox West Coast
circuit, reported at a general meeting Thursday,
August 23, to launch the 16th annual
national fall drive for the chain.
The meeting followed a similar session held
the day before in San Francisco.
"Never have I had greater confidence in
the motion picture industry than I have today,"
Skouras told the 250 theatre and district
managers, bookers, film buyers, adver-
. . . will continue as the
tising-publicity representatives, real estate,
purchasing and merchandising personnel. He
reiterated an earlier comment that filmdom's
place in American life is "well established
and assured," and that the "beautiful,
capacious theatre
finest medium of entertainment."
DRIVE EXTENDS TO DEC. 18
The 16th annual national showmanship
campaign got under way August 29 and will
continue through December 18.
There is "no reason to fear the future,"
Skouras declared, emphasizing that despite
the many problems that have arisen in
the past several years, the circuit is in "sound
shape" and the outlook for the future was
"never brighter." He had praise for the
strong product lineup for the next six months,
but warned against overconfidence.
Large-screen theatre TV equipment—the
Swiss-developed Eidophor system recently acquia-ed
jointly by his circuit and 20th Century-
Pox—will be installed in many showcases as
soon as color television is available, which
may be about a year from now, Skouras said.
George Bowser, FWC general manager,
echoed Skoui-as' optimism, although admitting
the first five months of this year were
the "most depressing" he had ever experienced.
He cautioned against overselling pictures
which are known to be weak, pointing
out that money now being spent on entertainment
is on a selective basis and that the
patron "should not be misled."
Detailing the upcoming showmanship campaign,
Dick Dickson. FWC's southern California
division manager, declared: "We're on
the upgrade and we are going ahead."
LEVE VOICES ENTHUSIASM
Forthcoming product was outlined by M.
Spencer Leve, FWC's northern California division
chief, who said better busine.ss is being
recorded throughout the country and added
that "even the newspaper columnists and
critics have .switched their tunes and are
.singing the praises of the current movies.
Enthusiasm and optimi.sm are the keynote
today, and not without just reason."
Bow.ser announced the results of the recently
concluded ninth annual Charles
Skouras Showmanship drive, which found
FWC's .southern California division first and
the northern California segment in second
spot. A total of $31,000 in bonuses was distributed
to managers and bookers and Bowser
declared that henceforth theatre managers
are to be referred to as "showmen exhibitors."
Full speed ahead—that's the slogan for
National Theatres' 16th annual showmanship
drive, details of which were outlined
by Charles P. Skouras (at rostrum),
president of NT and the Fox West Coast
circuit, at the chain's headquarters in
Los Angeles.
Fox to Award $15,000
KANSAS CITY—Awards totaling $15,000
will be made by 20th Century-Fox for the best
exploitation campaigns on "The Day the
Earth Stood Still." Charles Einfeld, vicepresident
in charge of publicity, advertising
and exploitation, made the announcement in
addressing a group of Fox Midwest theatre
managers and executives here.
The contest will run from October 1 to January
2 and will be open to all exhibitors playing
the picture during that period. First
prize will be $1,000 in defense bonds.
Large teaser ads will start the campaign
this month in all exchange centers except
New York and Los Angeles.
Free 24-sheets will be given to every first
run house buying billboard space and three
teaser trailers, plus the regular production
trailer, will be available.
Two-sided 15-second, 30-second and oneminute
records will be provided for radio
use, plus one-minute spots.
Special "Showmen's Kits" are being made
up and will be sent to theatres which request
them. The kits contain stills, special publicity
material, proofs of advertising, samples
of novelty accessories and a "Showman's
Manual."
Rhoden Sounds 'Selling' Keynote;
Einfeld Sights Attendance Boom
KANSAS CITY — "The keynote of our
convention this year is SELLING! Selling
individual pictm-es: selling our industry, and
selling our individual theatres on the local
level." Thus did Elmer C. Rhoden, president
of Fox Midwest Amusement Corp., open the
22nd annual meeting of his circuit's managers.
Ho.spitalized by a leg injury, Rhoden's
prepared statement was read to the delegation
by Senn Lawler, director of advertising
for the circuit.
Rhoden's message contained a highlighting
of conditions that contributed to the business
drop that occurred during t'ne early
part of this year, cited the uptrend that has
been moving ahead since May and fiirnished
statistics that bode well for the future. He
announced a contest covering a 16-wsek period
to continue the drive for further business
improvement.
Charles Einfeld, vice-president in charge
of advertising for 20th Century-Fox, was the
principal speaker at the afternoon -.ession
of the gathering. "We have unlimited faith in
the future," he said. "As a production company,
we will invest more than $100,000,000
in pictures in the next two years. That represents
our faith in the industry's future."
Einfeld stressed the quality of product
coming from all studios, in addition to pictures
in current release. "We will have a
renaissance—a resurgence of attendance," he
said, "the like of which we have never known
in this business. We may have a couple of
rough months due to the world series, the
fall opening television and radio shows—but
you will have the greatest pictures from all
studios with which to combat this competition.
In normal years four or five big pictures
were a season's limit. But I can name
15 or 20 big pictures that will be released
within the next few months."
In addition to outlining the merchandising
campaigns on eight 20th-Fox films to be
released between now and the end of the
year, Einfeld stressed the need for stepping
up promotional effort at the point-of-sale.
He offered to spend even money with exhibitors
on cooperative advertising—dollar for
dollar. "Free money," he termed it, which,
he said, had not had many takers. He made it
clear that this applied to every size town,
not merely key cities and not alone for
newspapers, but "everything."
Einfeld urged the exhibitors to extend
themselves beyond administrative duties. "It
isn't enough to get the chewing gum off the
carpet; it isn't enough to put in new chairs,"
he said. "If you don't get people to sit in
those chairs, they'll be new for a long time.
We have too many administrators and not
enough showmen. We must get out and work
to stimulate business. We must find the
hidden values in pictures and go out and
sell them."
Set Wald-Krosna Previews
NEW YORK— "The Blue Veil" and "Behave
Yourself." the two first pictures of Jerry
Wald and Norman Krasna on the RKO schedule,
will be shown to exhibitors by means of
sneak previews early in September. The
showings, with the exception of New York,
will be in theatres in the evening around
8:30 and seats will be reserved for exhibitors
who want to attend. There will be no
screenings in projection rooms.
12 BOXOFFICE :: September 1, 1951

T//^ IndustrV Ufl'lOnS Ask
Senate Group Kills
Hniico I
House Tax av l.lanco Clause
X
WASHINGTON—The senate finance committee
on Friday i24), working on a new tax
bill, threw out a house-passed provision which
would have allowed a corporation in a closely
controlled group only one $25,000 surtax exemption
and only one minimum excess profits
tax credit.
The Virginia Motion Picture Theatre Owners
Ass'n had testified against the house provision
at committee hearings.
The senate unit also reversed the house in
voting to kill a provision imposing a withholding
tax on dividends, interest and royalties.
House tax experts had predicted these
taxes would net an estimated $300,000,000 annually.
The committee left in the tax bill a housepassed
requirement that any company paying
interest must report to the Treasury any such
payments over $100, with discretion placed in
the Secretary of the Treasury to requiring
the reporting of lesser payments.
A similar provision applying to dividends
was enacted last year. Committee chairman
Senator Walter F. George (D., Ga.i said that
his unit feels proper reporting under these
requirements would prevent any tax evasion
and thus make up the estimated $300,000,000
tax loss.
Official Films, Fairbanks
Dissolve Partnership
HOLLYWOOD—Only a few weeks after
the merger was announced, the partnership
between Official Films and Jerry Fairbanks
Productions, TV filmmaking unit, has
been dissolved. The divorcement was decided
at a special board meeting of Official Films
in New York with the explanation that a "detailed
study" had revealed "greater all-around
efficiency" can best be achieved if the two
divisions operate individually.
Under the new setup, the Fairbanks unit
returns to independent status, with Sid Rogell
as executive vice-president in charge of studio
operations and Austin Sherman as secretary
and a board member. Fairbanks is president
and board chairman.
Official will continue to sell and distribute
the Faii'banks video output as part of its TV
operations. However, Fairbanks and Rogell
are relinquishing their posts on the Official
board of directors.
Robert Walker, Actor, Dies;
Succumbs After Sedative
HOLLYWOOD—Robert Walker, actor, age
32, who made a comeback in films after his
drinking escapades had threatened to cut
short his career, died Tuesday night (28) in
his Hollywood home after a sedative had been
given to him. Late in 1948 Walker went to
Topeka, where he entered the Menninger
Psychiatric clinic for treatment of his alcoholic
ways.
The last picture Walker made was for
Paramount, where he appeared with Helen
Hayes in "My Son, John." The film has not
been released. Pi-evious films included
"Strangers on a Train" for Warner Bros.,
"Vengeance Valley" "See Here, Private Hargrove"
and "What Next, Corporal Hargrove"
for
MGM.
BOXOFFICE :: September 1, 1951
Taft-Hartley Change
Agnew and Sif f Appointed
To Salary Control Board
WASHINGTON — Neil F. Agnew, former
vice-president at Paramount and Selznick
International and now a consultant to independent
film distributors, and Philip E. Siff,
a former director of Selznick International
and United Artists, have been named to the
Salary Stabilization Board three-man committee
to study the salary control problems
of the screen, radio, stage and television.
Chairman of the group will be Roy Hendrickson,
former personnel director of the
Department of Agriculture.
The committee will confer with employers
and employes in the talent field and will
make confidential recommendations to the
board as to stabilization of compensation.
No
public hearings will be held.
One board official says that the scope of
the committee, which was scheduled to travel
around the nation taking testimony, may
have to be cut drastically. He pointed out
that the house had cut down to $1,000,000 the
requested $3,000,000 appropriation for the
board covering the current fiscal year. If the
senate upholds the house action, the Salary
Stabilization committee will have much less
money to spend.
The three-man panel to study pay problems
of talent in the motion picture and other
entertainment fields held its first meeting
Thursday (30), but confined the discussion to
organizational and planning matters.
Several salary aspects peculiar to the entertainment
industries were docketed for
special inquiry, however, including the problem
of "percentage deals" where performers
receive pay partly on a salary basis, partly on
a share of the profits; and that of "interlocking
types of compensation," involving
talent earning their livings from more than
one industry, for example, a screen player
who also appears on radio, television or both.
Next meeting won't be held until the middle
of September, Hendrickson said, but in the
meantime some informal meetings with entertainment
industry executives may be held
by the individual members.
American Magazine Adds
Entertainment Section
NEW YORK—The American magazine is
adding an entertainment department with
the September issue, selecting its choice of the
best family entertainment in motion pictures,
radio, TV and recordings each month. The
Crowell-Collier publication thus joins other
magazines of general circulation and its own
Woman's Home Companion in acknowledging
the popular interest in such a section.
The magazine's new feature uses photos and
text in describing its pick of motion picture
entertainment. Exceptional radio and video
programs and latest record releases are similarly
covered.
WASHINGTON—A senate labor subcommittee
considering a bill to amend the Taft-
Hartley act introduced by Senator Hubert H.
Humphrey (D., Minn.), Taft-Hartley coauthor
Robert A. Taft (R., Ohio) and Senators
Nixon and Cain, Republicans of California
and Washington, respectively, on Monday
(27) heard film industry labor union
pleas for elimination of the requirement of
union shop elections in the film industry.
lATSE and Screen Actors Guild representatives
also asked the senators to abolish the
present provision for a 30-day waiting period
before an employe is required to become a
member of the contracting union in a "union
shop," insofar as it applies to actors and
studio craft workers.
Testifying for lATSE was international
representative Roy Brewer. Appearing for
SAG were John Dales jr., executive secretary,
and Richard Carlson, director.
Carlson said that the 30-day clause cuts
employment opportunities for professional
actors, particularly small part and bit players
who already earn less than $5,000 a year
on the average. The 30-day delay in joining
the actors union, according to Carlson, permits
"thousands of persons who are not professional
actors, and who have no intention
of trying to make a livelihood in motion picture
work, to deprive professional actors of
sorely needed jobs."
Senator Nixon, after hearing the film industry
union witnesses, immediately introduced
a bill amending the Taft-Hartley act
to cut the 30-day period down to two days
for the film industry, but said the period
could not be eliminated entirely as asked by
Carlson.
Brewer said that "increasingly serious" unemployment
among studio craft workers could
be alleviated by passage of the bill. "A pool
of skilled employes is essential to the future
success of the motion picture industry," he
said, "and nothing could be more harmful
than the dissipation of this pool by an invasion
of outsiders who do not intend to stay."
VISIT BOXOFFICE PLANT — 20th
Century-Fox executives Charles Einfeld
and Peter Levathes, with Alec Moss, look
over the shoulder of Ben Shlyen at the
20th-Fox "answer" to Life magazine's recent
article on the industry. The scene is
the office of the publisher at his Kansas
City headquarters.

Ir
VEMBER'S
IMPORTANT PLATING TIME DEMANDS
THE IMPORTANT ATTRACTIONS
OF
And for your immediate requirements, play all the ten
champion grossers available now and in October in
y^iTm^J^
Paramount's List With The Boxoffice Lift:
DATE
TITLE
JOHN PAYNE
DENNIS O'KEEFE
Yes, November
Passage West
ARLEEN WHELAN
JULY
is
a vital
The Big Carnival
Peking Express
JOSEPH COTTEN
CORINNE CAlVEl
EDMUND GWENN
boxoffice
month—
AUGUST
That's My Boy
with its three
Warpath
Here Comes The Groom
SEPTEMBER
/^ Place M The Sun
EDMONO OeSIEN
FORREST TUCKER
BING CROSBY
FRANCHOT TONE
MONTGOMERY CLIFT
SHELLEY WINTERS
DEAN lAGGER
HARRY CAREY
lANE WYMAN
ALEXIS SMITH
ELIZABETH TAYLOR
holidays: Election
Day, Armistice Day,
PtftlBtRG AND SEAIONS
Rhubarb
Thanksgiving.
Crosswinds ZZ^
lOHN PAYNE
RHONDA FLEMING
FORREST TUCKER
Paramount's three
OCTOBER
Darling, How Could You!
lOAN FONTAINE
MONA FREEMAN
lOHN LUND
great November
NovEMPER
When Worlds Collide
Submarine Command
WILLIAM HOIOEN
NANCt OLSON
WILLIAM BENDII
releases are the
Detective Story
KIRK DOUGLAS
WILLIAM ema
ELEANOR PARMR
catht odonneli
outstanding
Hong Kong
RHONDA FLEMING
merchandise you need:
DECEMBER
???Hope Comedy
(TO Bt TITLED Bf TH[ PUBLIC IN BIG COAST TO COAST POLL)

SPECTACLE OF INTERPLANETARY THRILLS!
Most amazing of all science -fiction entertainment.
From the producer of "Destination Moon."
OimDSGOIllDE
Color by TECHNICOLOR
Produced by Directed by ,
GEORGE PAL • RUDOLPH MATE
Screenplay by Sydney Boehm
Based on a novel by Edwin Balmer and Philip Wylie
The Korean adventure of the U.S.S. Tiger Shark — Filmed in cooperation
with the U. S. Navy and the Department of Defense.
[\mmm §mmm
starring
WILLIAM HOLDEN- NANCY OLSON
WILLIAM BENDIX DON TAYLOR
•
A JOHN FARROW Production • Produced by JOSEPH SISTROM
Directed by JOHN FARROW • Story and Screenplay by Jonathan Latimer
The tense, terrific
Broadway hit-play becomes
a screen attraction of top boxoffice stature.
KIRK ELEANOR WILLIAM
DOUGLAS PARKER BENDIX
WILLIAM WKLER'S production of sidney kingslevs
detective S'toiy
Also starring
CATHY O'DON NELL
Produced and Directed by WILLIAM WYLER • Screenplay by PHILIP YORDAN
and ROBERT WYLER • Based on the play by SIDNEY KINGSLEY ^

Hughes Leases 3 Theatres
For Woman' Premiere
LOS ANGELES—Regarded as precedential,
inasmuch as it involves direct action by a
production executive to line up suitable showcases
for a new film, is the takeover on a
rental basis of three first run theatres here
by Howard Hughes, RKO Radio's managing
director of production, for a day-date run of
"His Kind of Woman."
Hughes leased the Orpheum, downtown de
luxe house, from Sherrill C. Corwin's Metropolitan
circuit: the Hawaii in Hollj'wood,
owned by Al Galston and Jay Sutton: and
Fox West Coast's El Rey. in the Wilshire
district. "His Kind of Woman," starring Jane
Ru.s.sen and Robert Mitchum, opened in the
three houses Friday, August 31. The theatres
have a combined seating capacity of more
than 4.100.
Customarily, RKO Radio product is given
its local first run in the Hillstreet and Pantages
theatres here, but Hughes reportedly
was eager to open "Woman" prior to the
Labor day holiday—and such booking would
have been impossible in those two houses,
which currently are day-dating "Alice in
Wonderland" and have an inflexible lineup of
several other new features in prospect for
the next several weeks.
The Orpheum. only southland showcase
boasting large-screen theatre television equipment,
was darkened by Corwin this spring
after a variegated career as a first run, a
vaudeville house and a combined stage-screen
venture. At the time it was shuttered Corwin
announced it was impossible for him to continue
its operation on a profitable basis because
of the paucity of acceptable first run
fare.
"His Kind of Woman" has already opened
in Chicago, Houston and Philadelphia.
The Orpheum-Hawaii-El Rey loop marks
the second major change in the Los Angeles
metropolitan area's first run lineup. On
Wednesday, August 29. Universal-International
withdrew from the five-theatre daydate
circuit involving FWC's Ritz, Vogue,
Studio City and Culver and the United Artists
chain's United Artists to make its product
available for bidding. First U-I release
to be booked under the new system was
"Francis Goes to the Races." which opened at
the United Artists and two FWC houses, the
Ritz and Iris.
$L050,000 Antitrust Suit
Filed in New York
NEW YORK—Lavellon Amusement Corp.
of East Rockaway, N. Y.. has filed an antitrust
suit against Loew's, Inc., Paramount,
Columbia, Universal, United Artists and Century
Theatres in a move to upset the clearance
situation. The plaintiff seeks $1,050,000
in triple damages.
Lavellon complaint concerns the 14-21 -day
clearance over the Criterion at East Rockaway
in favor of Century's Fantasy at Rockville
Center, the Valley Stream in Valley
Stream, the Lynbrook at Lynbrook, and the
Baldwin at Baldwin, all on Long Island. The
Lavellon company contends that the RKO-
Loew product split constitutes restraint of
trade.
C. E. Smith Rejoins RKO
As Acting Division Head
NEW YORK—Cresson E. Smith, well-known
sales executive formerly with RKO, has been
named acting western division manager for
the company by Robert Mochrie, vice-president
and general sales manager. He will fill
in during the absence of J. Herb Maclntyre
from division headquarters in Los Angeles.
In recent years Smith has operated his
own orange ranch in California. Before going
west about five years ago he had been
with RKO for 15 years in various sales executive
posts. At one time he acted as special
representative for Phil Reisman, vice-president
in charge of the foreign department,
on special assignments abroad.
On the Television Front
Theatre TV Hearing
Scheduled Sept. 10
NEW YORK — Theatre television developments
popped on several fronts during the
week.
The Federal Communications Commission
indicated that it would hold a hearing September
10 on granting wavelengths to theatres.
Moves were started to get various
branches of the industry together to discuss
a united front at the hearing.
Senator McFarland of Arizona, chairman
of the senate interstate commerce committee,
announced hearings would be held September
5 and 6 on Senator Benton's bill to set up a
citizens advisory commission on radio and
television.
Uncertainties on the extent of theatre use
of the Ray Robinson-Randolph Turpin fight
began to clear up in spite of the charge of
75 cents per seat demanded by the International
Boxing club. Some theatres will raise
rates to $2, a few may hold to their regular
admission scales, but most are expected to
charge at least $1.25.
S. H. Fabian decided to transfer his Albany
television projector frcm the Palace to the
Grand in order not to irritate the regular
film trade at the Palace, a 3,600-seat house.
The Grand has 1,550 seats. A $2 charge will
be made and a B film will be booked to fill
out the program.
In Chicago Balaban & Katz decided to add
the 4,400-seat Uptown to the list of houses
showing the fight. This means the battle will
go on either by means of the tube-to-film or
direct TV projection in the State-Lake, Uptown
and Tivoli, a total of 13,000 seats at $2
each.
In the meantime, reports spread that RKO
was having difficulty booking enough theatres
to show the films of the fight to cover its
guarantee to the International Boxing club
and that the fight picture project would be
dropped in favor of a $300,000 television
agreement with Pabst Brewing Co. The International
Boxing club flatly denied that it
would sell home television rights to the fight.
RKO had until Saturday to sign enough exhibition
contracts to cover its $325,000 guarantee.
a 1 RUSSELL
Hi - ,^^myk^mm itmHoa
rFIVE-ST.VK PREMIKKK PACKS 'EiM IN CHICAGO—A view of the throng that
stood out in front of the Roosevelt Theatre in Chicago for the premiere of "His Kind
of Woman." Appearing in person were the five top stars of the film, namely Jane
Russell, Robert Mitchum. Vincent Price, Marjorie Reynolds and Tim Holt. So great
16
was the clamor for seats that personal appearances were extended to two shows instead
of the pre-planned single.
I
Good Color on TV Is Still
Years Away, Says DuMont
PITTSBURGH — Good color television is
still "some years away," Dr. Allen B. DuMont.
president of Allen B. DuMont Laboratories.
Inc., told members of the Theta XI fraternity
at their 87th annual convention here
during the week.
"The high cost of color receivers." he said,
"makes their purchase prohibitive." He
pointed out that a 10-inch color receiver is
listed at approximately $500.
Dr. DuMont said completion of the radio
relay system linking the east and west coasts
for television transmissions was an important
advance, but he declared that the industry's
biggest problem was still the lifting
of the "freeze " on construction permits for
new stations.
Pittsburgh, he pointed out, is especially
hard hit by the freeze, because it has only
one TV station.
BOXOFFICE :: September 1, 1951

NPA Okays Permits
For 38 Theatres
WASHINGTON—Thirty-eight applications
for permission to build film theatres were
granted by the National Production Authority,
August 8 and 9, although NPA said that
no express permission was necessary in the
cases. The action was made public on
Wednesday (22).
The applications were submitted on forms
prescribed under the M4A ban on amusement
construction, but NPA said that the 38
were exempt from M4A for one or another
of the following reasons: d) The builders
already had in their possession enough of
the controlled materials to complete building;
(2) the proposed building had been commenced
before the deadline; (3) the theatres
involved would require less than the maximum
amounts permitted of controlled materials.
Thirty of the applications covered driveins;
four asked permission to build standard
theatres, and there was one request to make
additions to an existing standard theatre.
Listing of applications and costs follow:
CONVENTIONAL THEATBES
Hastings, Neb.— Arthur Doht, $5,350.
Creslview. Fla.—Neal Robinson and Tom Barrow,
$21,500
St. Petersburg, Fla.—Florida State Theatres, $35,500.
Quincy, Wash.— Ebert & Butler Co., $41,180.
DRIVE-IN THEATRES
Albuquerque. N. M.— Marlin Butler, $16,965.
Bakerslield, Calil.—Five-Star Drive-In Theatre, Inc.,
$34,000,
Crone, Tex.—Sherman L. Hart, $13,275.
Dallas. Tex.—C. A. Gallia and C. W. Hannes,
$23,000,
Douglas, Ariz.—W. P. Wickersham and B. J. Leavitt,
$8,500.
Douglas, Ariz.—Tri-Delta Amusement Co., $13,000.
Eau Gallie, Fla.—Brevard Theatres, $30,000.
Enosburg, Vt.—Enosburg Dnve-In Co., $8,163.
Fayetteville, N. C—H, B, Meiselman, $12,715.
Fort Worth. Tex.— D. B. Atwood and W. L. Ballenger,
$12,800,
Franklin City. Pa.—Joseph Yale Einbinder, $24,350,
Hancock County, Ind.—lacob M. Smiler, $65,500.
Harrisonburg, Va.—Valley Enterprises, Inc., $6,820-
Hondo, Tex.—Ray L. Jennings, $21,511.
Kinston. N. C—G. M. Hoodard, $10,575.
Lewistown, Me.—Royal J, Boldue and John J,
Boldue, $7,450
Lily, Ky.—James B. Minnix, $6,900,
Mailow, Okla.— O, L. Smith, $12,050,
McCamey, Tex.—H. Ford Taylor, $10,700-
Memphis. Tenn.— N. A, Cook jr., $2S,800.
Murphy. N. C—P. J. Henn, $7,700.
Orange, Miss.—John F. Whitney, $7,083.
Oxford. Miss.— J, R. Adams, $7,400.
Plantsville. Conn.—James A. Holmes, $40,500.
Pompano. Fla.—Angelo C, Monalo, $7,465.
Roswell, N. M.—Tom Grilling, $10,800.
Roxboro, N. C—O. T. and C. B. Kirby, $7,450.
Slaton. Tex.— Childress Theatres, $18,181.
Vienna. Ga.—Vienna Theatre, remodeling, $26,000
Winnsboro, La.—George B. Elom, $11,385.
Winslow. Ariz.—Vaughan Taylor, $46,873.
Snader Telescriptions, Inc.,
Names District Managers
NEW YORK— Pour di.stnct
managers have
been named by Snader Telescriptions Sales,
Inc., as part of an expansion move being
conducted by Reuben Kaufman, president,
and Oliver A. Unger, vice-president. The
new men are Sam Wheeler, Washington;
Albert Bezel, Detroit: Leonard Mintz, Philadelphia,
and Robert Hartgrove, Dallas. More
appointments are scheduled.
Nine films from Sir Alexander Korda lia\e
been acquired for both theatre and television
use, the television use to follow immediately
after theatre exhibition with no intervening
residual selling. The company also
has four other films to be handled in the
same way.
Nate Golden to Address
TESMA, TEDA Sessions
Kiddy Admissions Drop;
Adult Prices Hit Record
WASHINGTON—Admission prices for children
dropped to the lowest figure since 1944,
but adult admission prices in the 34 largest
cities reached all-time high levels during the
first half of 1951, according to a Bureau of
Labor Statistics study in connection with the
cost-of-living index, it was revealed Tuesday
(28).
Adult prices reached record levels by the
end of the first quarter and then fell slightly,
but were still second highest of record in the
second quarter.
The adult admissions price index during
the first quarter rose from 73.1 per cent over
the prewar average at the end of 1950 to 78
per cent higher at the end of IVIarch. Previous
all-time high was 74.3 per cent in September,
1949. The index receded slightly to
75.9 per cent over prewar levels in the second
quarter of the year.
Tlie children's admission price index, 58.2
per cent over prewar at the start of 1951,
dropped in the first quarter to 56.3 per cent
and then fell even more sharply to 49 per
cent in the second quarter.
Combining the two indexeis, admission
prices as a whole rose in the first quarter to
an all-time record 75.1 per cent over prewar
and then fell off to 72.3 per cent in the second
quarter. This compares to the previous
record high for the combined indexes of 71.9
per cent in September 1949.
Federal Ticket Tax Take
Below Previous Year
WASHINGTON—The Treasury department
on Saturday (25) revealed that general admission
taxes collected by the federal government
in the fiscal year ended June 30,
1951, had dropped $24,750,000 below the total
collections during the previous 12 months.
Admission tax collections for the 1951 fiscal
year reached $346,491,715, compared to
$371,244,019 in fiscal 1950. These figures include
collections from the 20 per cent levy
on concerts, legitimate theatres and sports
activities as well as from film theatres.
July admissions tax collections were $28,-
620,413, as compared to $29,247,204 in July
of last year and $25,516,809 in June of 1951.
The July collections covered June admissions.
and showed that through that month boxoffice
receipts were continuing below the
comparable 1950 period, although June 1951
grosses were considerably higher than the
month before.
Amusement License Taxes
$4,931,000 During 1951
WASHINGTON—A total of $4,931,000 in
license taxes and $12,885,000 in sales and
gross receipts taxes were paid to the states
by amusement enterprises in the fiscal year
1951, according to a state tax collections
compilation made public on Monday (26) by
the Census bureau.
LOS ANGELES—Nathan Golden of the
U.S. Department of Commerce will be one
of the notables who ^^_^ ~~
will address the Thca- '~ '
H
tre Equipment a ii d
Supply Manufacturer.s'
Ass'n in its annual
convention at the
Ambassador hotel here
October 11, 12 and 13.
According to the program
plans at the
TESMA west coast offices,
there will be
boai-d of directors
meetings of both that Nathan Golden
group and the Theatre
Equipment Dealers Assn, which meets at the
Ambassador in conjunction with TESMA, on
the morning of the 11th.
SCHEDULE OF EVENTS
An all-industry luncheon is .scheduled for
that noon and the first afternoon will find
both associations conducting their regular
business meetings, at which time the results
of the morning elections will be announced.
On the second noon, TESMA will give a
luncheon for its members and TEDA will
open the day with its annual breakfast.
There will be an open forum at 2:00 p. m.,
October 12 to which everyone in the industry
is invited. Golden's address will precede the
forum and other industry figures will be
heard at this time. Representing TEDA at
the roundtable will be Ken Douglas of Capitol
Theatre Supply Co., Boston: B. F. Shearer
of B. F. Shearer Co., of the west coast, and
Nash Weil of Wil-Kin Tlieatre Supply Co.,
Atlanta. The representatives of the manufacturers
have not yet been selected. All industry
problems will be openly discussed at
the forum.
The annual banquet will be held the evening
of October 12 following the National
Carbon cocktail hour. TESMA Secretary Roy
Boomer is arranging the entertainment program
and expects it to surpass anything the
conventioners have seen in prior years.
CONTRIBUTORS TO PARTY
The following TESMA members have
voluntarily contributed funds for a sponsored
party to be held Satm-day night, October 13:
Adler Silhouette Letter Co., Automatic Devices
Co., Ballantyne Co., Goldberg Brothers,
Gordos Corp., Heywood-Wakefield Co., Kollmorgen
Optical Co., Krispy Kist Korn Machine
Co., Miniature Train Co., Motiograph,
Inc., Payne Pi'oducts Co., Neumade Products
Corp., RCA, C. S. Ashcraft Mfg. Co., Bausch
and Lomb Optical Co., Mission Dry Corp.,
DeVry Corp., LaVezzi Machine Works, GoldE
Manufacturing Co., Hal Huff Mfg. Co.,
Minneapolis Securities Corp., Wenzel Projector
Co.
Cue to Have Film Article
NEW YORK—Cue magazine will devote
part of its November 10 issue to Movietime
U.S.A., with pictures on next year's production
and exhibition plans. Included will be
a survey of the entertainment habits of the
metropolitan New York audiences.
BOXOFFICE September 1, 1951 17

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: September
LETTERS
Suggest 'Flood Relief Drive'
To BOXOFFICE:
I've just read the letter from K. H. and
Edna Gaston to BOXOFFICE on the subject
of a "Disaster Fund." I am very much interested
in a fund such as they mentioned.
I had hoped that would be the outcome of
the fund that was raised in our behalf.
No one knows how much it meant to us
when we received the help that put us back
in business. I'm sure there are many small
town exhibitors who, if some disaster such as
flood, fire, tornado, etc., should strike, would
find it impossible to rebuild. No one is
immune to disaster! Probably the ones who
would feel the blow the strongest would be
the little fellows. It would take a lot of
thinking and planning to get a plan into
effect but I believe it can be done. It might
be a good idea to pay according to seats
or total value or receive help accordingly.
We have followed the stories of the floods
in Kansas and Mi.ssouri and have felt that
we could sympathize with those who have
suffered such great losses. We would be very
glad to help in any way to aid these unfortunate
fellow e.xhibitors.
Why not a 'Flood Relief Drive?" Who
wouldn't be willing to donate one night's receipts
from a film or even from popcorn
to help them clean up and repair their theatres?
Does it sound impossible? Maybe in
some industrial ranks it would be, but not
in the movie industry. It has been done,
I
KNOW!
Let's hear what others think of these ideas.
JIM MOTE
Friendship Theatre
Sterling. Okla.
(Editor's note: In the August 11 issue of
BOXOFFICE, it was reported that an areawide
theatre party for exhibitors who suffered
damages in the devastating flood of the
Kansas and Missouri rivers is being planned
by the Kansas-Missouri Theatre Ass'n).
Vadis" will rack up grosses that will make
all of us sit up in amazement, mark my
words. Then, when the first third-dimensional
picture gets into the theatres equipped
to handle it, a new era will be born, and we'll
all be happy once again.
In closing, I cannot understand why 20th
Century-Fox led the parade recently in a
"Movies Are Better Than Ever" public relations
campaign, and then turned around and
gave us press books with the lousiest ads I
have ever seen and titles such as "No Way
Out," "The Man Who Cheated Himself," "I
Can Get It for You Wholesale." etc.
Manager,
Elmdale Theatre,
Ottawa, Ontario.
FRED LEAVENS
Bridgeport Defeats Texas
For Little League Title
WILLIAMSPORT. PA.—The Bridgeport,
Conn., team defeated Texas for the Little
League championship, 3-0, here Saturday
(24) in the windup of the 1951 season. This
year teams from the 48 states competed.
National news coverage was given the
games, with newspaper men from all the syndicates,
from the states of the home games,
newsreel cameramen. CBS, and a crew from
Emerson Yorke Studios which will produce a
short on the game.
Eight teams came here for the finals:
Stamford, Conn.; Potter-McKean, Pa.: Pensacola,
Fla.: Fairmont, W. Va.: Austin, Tex.:
Portland. Me.; San Bernardino, Calif., and
Chicago.
Ann Blyth With Gregory Peck
Ann Blyth will star with Gregory Peck in
U-I's "The World in His Arms."
175 Republic Films
Leased lo KTTV
HOLLYWOOD—In what is believed to be
the largest sale of its kind yet consummated.
Republic's newly formed video subsidiary.
Hollywood Television Service, Inc., has disposed
of 175 films of varying vintage to station
KTTV. video outlet here, owned by the
Los Angeles Times. KTTV leased the pictures
for a year's time and is permitted two
runs of each subject within that period.
No films starring Roy Rogers or Gene
Autry are involved. The former has instituted
litigation seeking to enjoin Republic
from disposing of the starrers he made under
the company banner to TV for commercial
purposes, while Autry has gone on record that
he. too, will resort to legal action should any
of his Republic sagebrushers be peddled to
video.
Of the 175 subjects, 101 are westerns with
such names as Donald "Red" Barry, Sunset
Carson, Johnny Mack Brown and Bob Steele;
48 are half-hour episodes of cliffhangers, and
the balance are featiu'es toplining Bruce
Cabot, James Gleason, Charles Bickford,
Mary Boland. Joseph Schildkraut and other
players.
The American Federation of Musicians will
receive 5 per cent of the gross from the
transaction.
Crawford Going on Tour
NEW YORK — Broderick Crawford will
start a personal appearance tour September
10 for four territorial campaigns on "The
Mob" (Col). He will stop at Loew's theatres
in Syracuse and Rochester that day and will
appear September 12 at Basil's Lafayette,
Buffalo: Fox. Detroit, September 21; Fox, St.
Louis. September 25. Whirlwind tours of
neighboring cities in each territory will be
sandwiched in.
Prescribes Basis for Success
To BOXOFFICE:
It is a theatre owner's duty to see that his
theatres are equipped with the newest in
sound and projection equipment, seats, and
everything required to make his operation
successful in this respect. I would venture
to .say that the up-to-date, properly managed
theatres are still open and doing fairly well
If a theatre owner cannot keep his theatre
modern and really managed, then he should
sell it or clo.se it, which probably has been
the reason why many theatres have closed.
you don't get the results from an old rundown
car that you do from a new well-kept
one.
The exhibitor depends on Hollywood for
his product. It disturbed me when Hollywood
announced some time ago that it would
produce pictures on smaller budgets. Several
pictures were produced on smaller budgets,
many good ones, but they just did not have
the boxoffice appeal. This lasted for a period
of .several months and now more expensive
pictures like "The Great Caruso" and "Show
Boat" are doing phenomenal business. Watch
the budgets increase once again with resultantly
better pictures and boxoffice. "Quo
WOKK ON 1().\ CONVENTION PL.ANS— Si Fabian i
seated, center), general chairman
for the Theatre Owners convention, meets with his "working" committee in the
board room of the Fabian Theatre Co. in New York City to complete the plans, agenda
and entertainment for the national conclave to be held September 23-'Z7 at Hotel .\stor
in New York. Seated, left to right: Gael Sullivan, executive director; Herman Levy,
general counsel; Fabian; Charles E. Lewis, assistant general chairman, and Phil
Barling, convention coordinator. Standing: Edward Fabian and Maurice Miller.
20 BOXOFFICE
:
1, 1951

'h
^Xl^^^
^fipfi
t
grossed
BIG, too,
in Providence,
Hartford, New Haven,
Waterbury, Fall River,
Lawrence, New Bedford.
JSiUSi^ TOPPING
"HARVEY" BUSINESS
in Scranton, Pa.
Wilkes-Barre, Pa.
Bethlehem, Pa.
start a shower at your boxoffice. '^-^^ Book it now!

7Hc*t €Utd Sv€Ht^
Suhsequeni Runs Ads
^AVID A. LIPTON of Universal-International
and William K. Hollander of
Balaban & Katz tried a cooperative ad
stunt for two subsequent runs that could
prove useful elsewhere. Thirty B&K Chicago
neighborhood houses joined with U-I
to buy display space for the openings of
"Pi-ancis Goes to the Races" and "Little
Egypt."
The plan dominated the amusement
pages, made the pictures seem more important
than the usual directory ads could
have done, and took advantage in a big
way of the previous selling done on first
runs. Business was good.
Ti-ansferring some of the impact of first
run exploitation to the subsequents has
been a goal for some time. Twentieth
Century-Fox hoped to achieve it when it
proposed shortened runs in Philadelphia
a year or two ago. RKO and Loew's have
been combining display space and directory
ads in New York newspapers for years. At
present the problem is being approached
in a different way by splitting the day-anddate
subsequent bookings in Detroit.
Lipton"s plan might lose some of its
punch with week-in-and-week-out repetition
on all pictures, but it is effective in
boosting business on the top product. There
is no reason why the downtown opening
fireworks should be left to smoulder after
one big flash.
That 20th-Fox Ad
J_IFE magazine editors may be expert in
selecting pictures to prove a point, no
matter how far off the beam the point
may be, but Spyros P. Skouras and Charles
Einfeld are not amateurs. Take a look at the
two-page spread in last week's Boxoffice
with this big caption: "NOW IT IS 'DAVID
AND BATHSHEBA' THAT IS SUPER-
COLOSSAL."
That's the Life makeup in reverse. None
of those theatres are closed, and the remaining
four pictures of the layout give
the impression that something important
is being done to exploit important pictures.
An industry service, we call it—or, to
use an old-fashioned expression, striking
while the iron is hot—also the exhibitors.
Where's That Cameraman?
LIFE'S photographer—the one who collected
the pictures of closed theatres
could have gotten a crowded lensful any
day last week around mid-Manhattan
houses—and we mean around, not just in
front of the boxoffices.
It has become a standing joke in the
last two months to remark: "Musta stopped
advertising." if the Radio City Music Hall
line is less than a half block long. "Show
Boat" is there now—sixth week!
But not everybody hangs around the
Music Hall waiting to get in. The Roxy,
with "Meet Me After the Show" and the
Milton Berle-Dagmar stage show, did a terrific
gross the first week. The Paramount,
with "That's My Boy," had a tidy figure.
The Rivoli started "David and Bathsheba"
By JAMES M.JERAULD
with a take that Monte Salmon described
as a record and Lynn Farnol qualified as
"phenomenal." "Alice in Wonderland"
rolled along at a merry pace in its fourth
week at the Criterion.
Those summer doldrums!
Rate Boosting
THE good old goose that lays the golden
egg will get a pain in his long neck if
an epidemic of rate boosting sets in among
theatres showing TV pictures of fights
while they are happening. There's talk
of a $2 charge for the Robinson-Turpin
fight September 12.
Some houses upped scales for the Louis-
Bivins fight in Baltimore and business was
spotty. Theatres now showing these fights
are pioneers in an undertaking that can
develop into something important. Costs
should be kept down by both the International
Boxing Club and exhibitors until the
TV installations reach the point where
overhead comes down. Audience resentment
against upped scales must be considered
until the project proves itself. Pi'ice-conscious
patrons might decide to wait 24 or
48 hours for the RKO pictures.
Nature Is
Wonderful
JEFF LIVINGSTON, who publicizes J.
Arthur Rank pictures in this country,
writes
"Hollywood may have a monopoly on
animal stars, what with Francis, the mule;
Rhubarb, the cat: Bonzo, the chimpanzee;
Lassie, the dog, and all the others, but England
claims the honor of introducing the
first crustacean personality to the screen.
The candidate to the growing list of nonhuman
stars is Louella—a lobster. Louella
is importantly cast in Julian Wlntle's new
suspense story, 'Hunted.' "
Many years ago Paramount introduced
trained fleas in a picture, but the bright
lights cooked 'em.
Next?
Trailer Novelty
^LLIED leaders have a promotion idea
that's so good it's a wonder nobody
thought of it before. Members attending
the convention at the end of October will
be able to step into a room and be photographed
saying anything they want to say
about their theatres and forthcoming
product.
Prints will be made and delivered to
them for use just before the trailers start
in their theatres. Good idea? It brings
the exhibitor before the audience and supplies
a personal note to the announcement
of the following program.
Mayer to Speak on Radio
NEW YORK—Arthur L. Mayer, executive
vice-president of the Council of Motion Picture
Organizations, will supply details of
the Movietime U.S.A. drive on Bill Leonard's
"This Is New York" radio program over Columbia
Broadcasting System at 9 a. m. Monday
(3).
Warners to Receive
Award of Pioneers
NEW YORK—•Pioneers of the year" to be
honored at the 12th annual dinner of Motion
Picture Pioneers will be Harry M., Jack L.
and Albert Warner. Jack Cohn, president,
has notified the Warner brothers that they
were the unanimous choice of the board of
directors.
This will be the first time that the organization
has honored more than one individual
in this way. The brothers will be given a
plaque and also individual "pioneei--of-theyear"
scrolls. The dinner is scheduled for
mid-November.
The Warner company is celebrating the
silver anniversary of talking pictures this
year. The brothers began as exhibitors in
1905 at Youngstown, Ohio, where they acquired
a projector and showed "The Great
Train Robbery." Their first theatre was at
New Castle, Pa. Their first production effort
was in 1917, "My Four Years in Germany,"
a film based on Ambassador James W.
Gerard's story. They began pioneering in
sound in the early 20s and finally introduced
sound pictures in 1926 with the cooperation
of the Western Electric Co., Eastman
Kodak, RCA Victor, Thomas A. Edison,
Inc., and others.
Recipients of the Pioneers' award have been
Gus S. Eyssell in 1948, Cecil B. DeMille in
1949 and Spyros P. Skouras in 1950.
David Golding Will Head
Goldwyn's Ad-Publicity
NEW YORK — David Golding, until recently
publicity manager for 20th Century-
Fox, has been named
as director of advertising
and publicity for
Samuel Goldwyn Productions,
Inc., by
James A. Mulvey,
president. Martin S.
Davis, who has been
with the company for
the past four and onehalf
years, will stay as
assistant director.
Golding will take
David Golding
over his new job September
4. He represented
Goldwyn in Great Britain during 1946
and 1947.
To Film Allied Members
At National Convention
NEW YORK—Exhibitors who attend the
National Allied convention at the Biltmore
hotel. New York, October 28-November 1, will
be able to take home personal messages to
their patrons on 35mm sound film. Prints
will be furnished without cost by National
Screen Service.
This novelty has been arranged as one of
the convention features. Each exhibitor will
be able to tell his patrons about his trip to
New York, screening of new pictures and the
bright prospects for the moviegoing public.
Specific reference will be made to the Movietime
U.S.A. campaign, which will be in full
swing by that time.
Prints will be prepared as rapidly as possible
so that exhibitors may screen them in
their theatres upon their return.
22 BOXOFFICE September 1, 1951

I^^&JS&/
WESTERN
AUG US]
" DISC JOCKEy»» IS A MATHRii . ^
CONTESr MET WlfH OVEfiWHELM^w; I"^ '*^'^''^'- ^ISC JOCKEY
JOCKEYS. BROADCASTS EACH, '"'*^«"«»^ ^«0M DENVER DISC
**rCH ir ROLL..
^ ""'" * ''"'E PUSH A«D
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F«?4
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II
day yesterday with 11^
wcked
at had come
Ihe cast li
e a Who's Who of po^
Produced by
MAURICE DUKE
Directed by Will Jason
Story and Screenplay by Clark E.
Reynolds
fc .ROCKY MOUHTAIHNIWS '^ii

: September
'i¥MfCiUMd ^e^iwt
By
IVAN SPEAR
September Production Starts With 39;
Columbia Leads the Lineup With 11
At hand is the industry's 1951-52 season
one upon which the trade's best brains are
concentrating an allout effort to win back
that "lost audience" which can restore motion
pictures to their former levels of prosperity
and popularity. And, for the first
month of the new season, the productional
branch is concentrating on the busine.ss it
knows best—the manufacture of new screen
fare to serve as the focal point for filmdom's
combined drumbeating efforts.
At month's beginning, a tally revealed the
majors and independents combined were
planning a total of 39 new starting subjects,
ranging from high-budgeted, multistar offerings
to medium-bracketed bread-and-butter
subjects. This pace is about on a par
with August's 41-picture total, and reflects
a substantial increase over the output during
the late spring and early summer months.
Topping the lineup, and setting a new
speed record, is Columbia, where 11 features
are in the blueprinting stage; while Warners
copped place position with a lineup of six
newcomers. At 20th Century-Fox. however,
where the sound stages are already bursting
with six productions in work, September will
see no new ones starting.
Here's the lineup, by studios:
COLUMBIA—A whooping total of 11
starting subjects are in the lineup at this
studio—four of which will be made under the
guidance of the Stanley Kramer production
unit. Kramer will, in rapid succession, gun
"Death of a Salesman," starring Fredric
March, with Laslo Benedek megging; "Pour
Poster," in which Rex Harrison and Lilli
Palmer will be the only cast members, and
Irving Reis the director; "My Six Convicts,"
with Millard Mitchell and John Beal as the
topliners, Hugo Fregonese directing, and "The
Sniper," uncast at this point, Edward
Dmytryk at the megaphone. Judy Holliday
will star in "The Marrying Kind," a Bert
Granet production, which George Cukor directs;
Loretta Young is the tophner in Producer
Buddy Adler's "The Mother," to be
megged by Rudy Mate. Technicolor cameras
will turn on "The Golden Hawk," Sam Katzman's
picturization of a pirate novel by Frank
Yerby. Pat O'Brien has the starring role in
"Battle Stations," a navy yarn to be produced
by Wallace MacDonald, who will also roll
"The Harem Girl." a comedy toplining Joan
Davis. Scheduled as a historical western in
color, but uncast early in the period, is
"Montana Territory," to be produced and directed,
respectively, by Colbert Clark and Ray
Nazarro; while Gene Autry rides thataway
in "Night Stage to Galveston," being produced
by Armand Schaefer under the Autry
Productions banner.
INDEPENDENT — With distribution arrangements
to be .set upon its completion,
camera work began in August's final days
on "Three for Bedroom C," Gloria Swanson's
first film since "Sunset Boulevard," under
the productional guidance of Edward L.
Alperson and Milton Bren. The project is
apart from Alperson's multiple-picture releasing
deal with 20th Century-Fox. With
James Warren in the male lead, the opus, a
romantic comedy, is being megged by Bren,
who also supplied the screenplay. Jack Broder
Productions will gun "The Bushwhackers."
a John Ireland starrer, with Rod Amateau
directing and Realart to handle distribution.
Three others are being made prior to the negotiation
of releases. Aspen Productions,
headed by Directors Robert Wise and Mark
Robson, will gun "The Long Chance," a gambling
expose localed in Reno, with Theron
Warth producing. Wise megging; and Sid
Kuller launched "Actor's Blood," written and
being directed by Ben Hecht, with Edward
G. Robinson and Marsha Hunt in the leading
roles. A behind-the-iron-curtain drama,
"Escape to Freedom," is being readied by
William F. Broidy Productions as a Roddy
McDowall starrer, with Wesley Barry directing
and Kristine Miller in the femme lead.
It is regarded as probable that this one will
wind up as a Monogram release, since Broidy's
Five
Republic Tinters;
Ten From Warners
The swing toward color photography
grows apace. Shortly after Dore Schary,
MGM production chieftain, disclosed that
at least half of Leo's 1951-52 output will
be tinted, two other studios made known
their intentions also to concentrate more
heavily on color in their upcoming lineups.
Republic will have at least five tint
jobs on its slate for the new season. "Bal
Tabarin," to be filmed on location in
Paris, will be photographed in the newly
developed three-tint Trucolor, the same
process utilized on "This Is Korea," the
documentary just going into national release.
That system also is employed on
two Judy Canova starrers, "Honeychile"
and "Oklahoma Annie," while John
Ford's "The Quiet Man," toplining John
Wayne, is being photographed in Technicolor.
Over at another valley studio, Warners,
the prospects are that a minimum of ten
features will be in color—several of them
in the company's own, recently developed
system. Currently before the cameras,
and employing that three-hued process,
is a Randolph Scott starring western,
"Carson City." Technicolor graces
"Bugles in the Afternoon," "Tiie Crimson
Pirate," "Big Trees," "About Face."
"Where's Charley?" "She's Working Her
Way Through College" and "Distant
Drums," while several other projected
vehicles also are destined for tint filming.
film output has heretofore been earmarked
for that company.
LIPPERT—For release through this company,
the provocatively titled "For Men Only"
is nearing the sound stages as a cooperative
effort involving William and Edward Nassour
and actor Paul Henreid. The latter stars in,
directs, and produces in association with the
Nassours, with Margaret Clark booked for
the femme lead in the exploitation drama.
METRO-GOLDWYN-MAYER—Leo, which
recently announced a 40-picture-minimum
slate for 1951-52, tees off the new season with
three properties. Dorothy McGuire, Van
John.son and Louis Calhern topline Producer
Lawrence Weingarten's "The Invitation," the
story of a woman who learns that her father
"bought" her a year of happiness, which
Gottfried Reinhardt directs. "Young Man in
a Hurry," a romantic comedy, marks the film
debut of Russell Nype. current Broadway
stage sensation, who co-stars with Ruth Roman
and Denise Darcel under Mitchell Leisen's
direction. William H. Wright and Gottfried
Reinhardt are co-producing. June
Allyson stars in "Bowery to Bellevue," an
Armand Deutsch production, directed by
John Sturges, and based on the career of
Dr. Emily Dunning Barringer, first woman
ambulance doctor and surgeon in the history
of American medicine.
MONOGRAM—Two pictures, both of the
outdoor variety, are on the docket at this
studio. Walter Mirisch. recently appointed
executive producer for Monogram and its
sister company. Allied Artists, will personally
supervise "Rodeo," a Cinecolor opus dealing
with the bronc-busting trade, starring Jane
Nigh and to be megged by William Beaudine.
Also on deck is "Northwest Territory,"
sixth in F>i'oducer Lindsley Parsons' Royal
Canadian Mounted Police actioners based on
the James Oliver Curwood stories and featuring
Kirby Grant and the canine player,
Chinook. The director is Frank McDonald.
PARAMOUNT—Nautical nonsense is the
theme of "At Sea With the Navy," which
stars Dean Martin and Jerry Lewis in something
of a sequel to their recent success, "At
War With the Ai-my." The service comedy,
to be megged by Hal Walker, will be made by
Hal Wallis Productions. The studio's other
planned starter is "This Is Dynamite," starring
William Holden as a reporter who is
instrumental in smashing a big-city underworld
syndicate. Irving Asher's production
will be directed by William Dieterle.
REPUBLIC—Under the guidance of Producer-Director
Joseph Kane, camera work is
slated on "Hoodlum Empire," based on a
series of gangland exposes written for the
International News Service by Bob Considine
but, as the month began, without a cast.
Two others fall into the series western classification.
Allan "Rocky" Lane stars in "Captive
of Billy the Kid," to be produced and
megged by Harry Keller, while Rex Allen is
the topliner in Producer Edward J. White's
"The Last Musketeer" which William Witney
will direct. Sidney Picker is the producer
and Estelita Rodriguez the star of
"Girl From Panama," another in the studio's
series of comedies with music featuring the
Latin-American actress.
RKO RADIO—Producer Gabriel Pascal's
on-again-off-again "Androcles and the Lion,"
victim of many postponements since its making
was originally announced, is on again,
and apparently definitely, for this month.
With Chester Erskine at the megaphone, the
24 BOXOFFICE
:
1, 1951

.k _.
. . . William
. . . "Bloodline,"
. . . After
. . . Edward
. . The
. . MGM
. . Republic
high-budget version of George Bernard
Shaw's play has Alan Young title-roling and
a large cast in which Jean Simmons and
Victor Mature are prominent. Two others
will start under sponsorship of Producers
Jerry Wald and Norman Krasna. Set for topline
in "Cowpolce," a story of the rodeo circuit,
is Robert Mitchum, which will be directed
by Nicholas Ray, while the other W-K offering
is "Clash by Night," starring Paul
Douglas and Barbara Stanwyck in a picturization
of the Clifford Odets play. Fritz Lang
is the director and Harriet Parsons the associate
producer.
UNITED ARTISTS—Completing his commitment
with this company, Stanley Kramer
—now affiliated with Columbia on a multipicture,
long-term deal—is rolling "High
Noon," big-budgeted western starring Gary
Cooper, with Fred Zinnemann megging and
Carl Foreman functioning as associate producer.
In the top supporting roles are Katy
Jurado, star of Mexican films, and Otto
Kruger.
UNIVERSAL-INTERNATIONAL — Busiest
producer on this valley lot during the month
will be Aaron Rosenberg, under whose
guidance camera work will be launched on
both of the studio's scheduled starting subjects.
Gregory Peck and Ann Blyth are the
co-stars of "The World in His Arms," a picturization
of one of Rex Beach's stories of
adventure and intrigue in Alaska, which
Raoul Walsh directs. Topliners in "Red Ball
Express," a story of the motor transport corps
on the European front in World War II, will
be Jeff Chandler and Alex Nicol, with a megaphonist
still to be set as the month began.
WARNER BROS.—Military subjects—one
concerned with the present Korean conflict,
the other dealing with World War II— dominate
the schedule. Under the banner of
United States Pictures, Producer Milton
Sperling will gun "Retreat, Hell!" a story
of the First Marine division's heroic retreat
from the Chongjin reservoir in Korea, with
Joseph Lewis directing: while, under the productional
supervision of Rudi Fehr, Gordon
Douglas will meg "Darby's Rangers," based
on the European exploits of Col. William O.
Darby and his commandos. As the month began,
however, neither opus had been cast.
Likewise sans thespians were two other projected
starters, "Springfield Rifle," a historical
western to be produced by Louis P.
Edelman, and "The Big League," a biography
of the famed baseball pitching star, Grover
Cleveland Alexander, which is on Bryan Poy's
production docket. Joan Crawford will step
before the cameras as the star of Producer
Robert Sisk's "This Woman Is Dangerous,"
a romantic drama to be megged by Felix
Feist, and Virginia Mayo and Ronald Reagan
are the topliners in a comedy with music,
"She's Working Her Way Through College,"
another Edelman production to be directed by
Bruce Humberstone.
William Hammerstein II
To Produce for Paramount
As his first production chore for the studio,
William Hammerstein II, of the famed show
business family, will hold the reins on Paramount's
new musical, "The Golden Circle"
A. Wellman's next directorial job
at MGM will be "Letter From the President"
a historical western, is being
scripted for 20th Century-Fox by James Ag-ee.
Sharp Literary Mart Upturn;
Three Purchases by MGM
Bolstered by MGM's purciiase of thi-ee originals,
the literary market registered a sharp
upturn during the period, contributing
thereby to the new-found aura of optimism
as concerns the 1951-52 season just getting
under way. To Leo's lair went "You for Me,"
a romantic comedy by William S. Roberts,
which will serve as a vehicle for Dean Miller,
young TV actor recently handed a term
ticket; "The Seven Souls of Clement O'Reilly,"
by Paul Gallico, which will be scripted by
Helen Deutsch and produced by Edwin H.
Knopf, and "Night Before Christmas," a suspense
drama by Steve Sekeley, to be produced
by John Houseman . accounted
for two purchases, both published
magazine stories. "Toughest Man in Tombstone,"
by Robert Pinkerton, appeared in
Ti-ue magazine, while "Red Horizons," by Tod
Hunter Ballard, was serialized in Esquire
reposing for many years in Warners'
story vault, "Ethan Frome," from the
novel by Edith Wharton and the play based
thereon by Owen and Donald Davis, was purchased
from that company by Stanley Kramer,
who added it to his schedule for Columbia
distribution. The play won the Critics
Circle award in 1936 . . . Wally Kline, independent
filmmaker, acquired "Private Mc-
Gonigle's Moneybelt," a comedy by Dean
Riesner, and is collaborating with the author
on the screenplay. He plans a production
"Born in Paradise,"
start late this fall . . .
a novel about Hawaii's early cattle barons by
Armine Von Tempski, was picked up by
Price-Merman Productions, the newly formed
independent headed by Writer-Director Will
Price, L. B. "Doc" Merman, Maureen O'Hara
and John Payne. With Price megging, O'Hara
and Payne co-starring, the subject will be
shot in Technicolor.
House Peters. Silent Star,
To Appear in Autry Film
After 23 years of retirement. House Peters,
silent screen topper, is returning for his first
talking role in "The Old West," the new
Gene Autry sagebrusher being made for Columbia
release .
booked two established
character actresses for picture assignments.
Elsa Lanchester joining the cast of
"Young Man in a Hurry" and Una Merkel
being set for "The Merry Widow" . . . Alan
Mowbray was inked to lend his comedy talents
to "Androcles and the Lion" at RKO
Radio . King Brothers signed Gene
Evans for a starring role in their next independent
venture, "The Syndicate" . . . Paramount
nabbed Yul Brynner, current Broadway
sma.sh as the star of "The King and I."
to a non-exclusive multiple-picture ticket
Arnold was set by 20th-Pox for
a top role in "Belles on Their Toes."
Warners Ink Ted Sherdeman
To Writer-Director Pact
A current industry trend—two- and threeply
contracts calling for services in several
categories—was again manifested when Warners
signed Scenarist Ted Sherdeman to a
writer-director ticket. He's collaborating with
George W. Yates and Dan Mainwaring on
"This Woman Is Dangerous" as his first
assignment under the contract . Republic
. .
hoisted its option for another year on Megaphonist
Philip Ford, whose next will be "Bal
Tabarin."
In the Newsreels
Movietone News, No. 69: Hurricane lashes Caribbean
region, 100 killed; Seoul celebrates day o!
liberation; Korea war goes on despite talks; Berlm
TV newsreel; small car sets 12
fights
speed
Reds with
marks; hydroboat skims to world s record;
bull whip expert shows his skill; archery champs in
U.S. tourney.
News of the Day, No. 303: Reds break off Korea
truce parleys; hurricane wreaks havoc in tropics;
mud traps battleship; picturesque visitor; archery
championships; new speed records; whip wizard.
Paramount News. No. 2: Square rigger arrives from
Jamaica alter the big wind; baseball s newest
Italy;
Rhubarb- piper's dream comes true; truce talks on
again, olf again; sportsmen with an aim; archery
tournament; Australian whip expert.
Universol News, No. 485: Hurricane; Korea; Seoul
liberation day; Italian ship; sports—speed runs,
Australian cowboy.
Wamer Palhe News. No. 4: Disaster: Fort Dix—
13 die as let plane hits GIs; Jamaica—hurricane
lashes at West Indies; Portland—fire rages in northwest
forest; crisis in Korea; Edinburgh—march of the
New York— fashions go back to school; Sugar
clans-
Ray and Turpin sign to tight; British Columbiareckless
redskins ride again; magic» midget sets lb
speed marks.
Movietone News. No. 70: US. holds giant army air
iorc= maneuvers- Gromyko here for Japanese peace
treaty; California air crash kills 50; first air force
Medal ol Honor, Argentina labor hails the Perons;
helicopter used by girl aerialist; Little league world
series; women's three-mile swimming race.
News of the Day. No. 200: Four thousand parachuters
hit the silk; Iran faces crisis; 50 perish as
airliner crashes- giant rally backs Peron and wile;
girl aerialist gives New York a thrill; Little league
world series; super rodeo; Crusade for Freedom.
Paramount News. No. 3: Sheriff's rodeo; plane
crash in California; Gromyko brings Soviet^ peace
formula- aeriahst spurs "Clothes for Korea drive;
mammoth Peron rally in Argentina; airborne test in
North Carolina; Crusade for Europe.
Universal News. No. 486: Maneuvers; Peron rall-y;
Gromyko arrives; plane crash in California; hellcopter
girl; rodeo; Little league baseball.
Warner Pathe News. No. 5: Paratroopers in biggest
war games; California—50 die in superliner air
•
Telenews Digest, No. 34B: Korea—UN troops battle
Reds rain and mud; Ethiopia—replacements for
Korea; Paul Hoffman surveys India's needs; news
in brief—San Francisco, Paris, New York, BerUn;
pinball craze worries Japan; Scotland—gathering
of the clans.
Telenews Digest. No. 35A: Tokyo—Ridgway visits
wounded; Maryland—Russian weapons demonstrated;
Japan—Yoshida thanks US. for treaty. Californiaairliner
crash kills 50; Bernarr MacFadden tells of
parachute jump; secret test site for US A-bombs in
Nevada.
Two Hallmark Productions
Have Change in Titles
HOLLYWOOD — Following his return to
Hollywood, after personally supervising numerous
test dates of his newest production,
"Secrets of Beauty," Kroger Babb, president
Hallmark Productions, Inc., announced that
a new title and campaign would be set for
the picture before its national release this
fall. An analysis of all dates played, convinced
the Hallmark president that the title
and "women-only policy" did not attract a
sufficient number of women in the middleage
bracket.
The picture is now scheduled to go into
general release for mixed audiences, under
the title, "Why Men Leave Home." It will
be followed six weeks later in all situations
by Hallmark's "The Best Is Yet to Come,"
starring Ruth Warrick and Ginger Pi-ince.
It played test dates in the south early this
year, under the tag, "One Too Many," but
was shelved to await release of "Why Men
Leave Home," and combined distribution.
BOXOFFICE September 1, 1951
25

BOXOFFICE
BAROMETER
This chart records the performance of current attractions in the opening week of their first runs in
the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs
are reported, ratings are added and averages revised. Computation is in terms of percentage in
relation to normal grosses as determined by the theatre managers. With 100 per cent as
"normal," the figures show the gross rating above or below that mark.
.\lice in Wonderland (Souvaine)

h
Amss
the country
- in /ess
t/ian a minute!
Some day soon, a jet plane will leave
New York at 9 A.M. . .
And be in California — at 9 A.M.!
So fast are modern jets, they come close
to following the sun in its flight across the
continent. Speed? Yes. But in manufacture,
the story is different!
The all-precision jet engine takes almost
four times as much machining as
World War II aircraft. It's long work —
but defense deadlines are short!
To speed up jet assembly lines, the
plane-makers have learned amazing production
tricks. And they've learned an
amazing traffic trick, too.
When ordering and shipping parts, the
makers of the world's fastest planes use
the world's fastest service — Air Express!
Whether your business is jets or jewelry,
here are the unique advantages you can
enjoy with regular use of Air Express:
IT'S FASTEST — Air Express gives the
fastest, most complete door-to-door pick
up and delivery service in all cities and
principal towns, at no extra cost.
IT'S MORE CONVENIENT— One call to
Air Express Division of the Railway
Express Agency arranges everything.
IT'S
DEPENDABLE — Air Express provides
one-carrier responsibility all the way
and gets a receipt upon delivery.
IT'S PROFITABLE—Air Express expands
profit-making opportunities in distribution
and merchandising.
For more facts call Air Express Division
of Railway Express Agency.
^^AIREXPmS
GETS THERE FIRST
BOXOFFICE :
; September 1, 1951
27

Theatre Construction, Openings, Sales
CONSTRUCTION:
Columtia, Ky.—A. C. Willis and F. X. Merkley has
slar:ed construction on the Adair Drive-In on BurkesviUe
hiahv/ay.
Crane'. Tex.—A new drive-in is planned by the
Theatre Enterprises, Inc.
announce construction to start
Sky-View Drive-In on Highway 84 to accommodate
Goldthwaile, Tex.—Mr. and Mrs.
soon
Philip
on
,, , ,
Nickols
the new
. .
, ,
Huntsville, Ala.—Construction on the Lyric is nearing
200 cars.
completion lor a September opening. Fritz
Thomas
Illiopolis.
is manager.
lU.—Construction has been startecJ on
the new Illiopolis which is to replace the old
Illiopolis destroyed by on explosion July 5, 1950
Opening is expected by October 1 and the cost will
be approximately S30,OC0.
Ncztiona Heights. Pa.—Construction is nearing completion
on the outdoor theatre in Harrison township.
Nelson Bond is general manager.
OPENINGS:
Albion, Pa.—Paul Remaley has opened the new
l.'.aple iJrive-In on Route 18, midway between Albion
Crete. 111.—Frcnk J. Kinney and A. L. Legal hove
ocened their Souk Trail Drive-In.
'Denver, Colo.—The Lake Shore Drive-In, I.OOO-car
capacity, has been opened here by A. P. Archer
and Joe H. Dekker, owner of the Civic Theatres Co.
Foiiharen, Mass.—The Fairhaven Drive-In, 800-car
capacity, has opened on Route 6. Operation will be
jointly by Nathan Yamins Theatres and E. M. Loew
Theatres. ,, ,, „ , ,
Falls City. Neb.—The Breezy Hill Drive-In has been
opened here by Oscar Johnson. Car capacity is 404.
Fort Stockton. Tex.—The Drive-In, showing 16mm
Hlms, was due for a late August opening. James
Dwyer and P. D. Weddle are the owners. Car capacity
will be around 100.
Georgetown, 111.—A new drive-in, owned and operated
bv J. W. Humrichous, hcs been opened here.
Hondo, Tex.—An opening date for the Hondo Drivein
v.-ill be announced soon, according to Harry A.
Hammill.
Kinston. N. C.—H. B. Meiselman, operator oi the
Meiselman chain, has opened the Park here. Walter
Pov/ell is the manager.
Loveland, Colo.—The Luv-Vu Drive-In, car capacity
300, hcs been opened here.
MacCamey, Tex.—The Circus Drive-In has been
opened .here by Theatre Enterprises.
Mason City. Iowa—The Dumont was opened here
New Orleans, La.—The Airline Drive-In, owned by
Teddv Solomon, opened August 21.
Odessa. Tex.—The Altec Theatre, a 1,500-seat
H&H house, was opened recently.
Rocky Mount, N. C.—A new drive-in, the Hiway
301, has been opened here.
Springtield, Mass.—Joseph Levin of Embassy Pictures
opened a new drive-in here recently.
Upper Sandusky. Ohio—Lee Jones has opened the
Indian Trail Drive-In on Route 23 near here to accommod

-,
CHESTER FRIEDMAN
EDITOR
HUGH E. FRAZE
Associate Editor
SECTION
PRACTICAL IDEAS FOR SELLING SEATS BY PRACTICAL SHOWMEN
BOXOFFICE NUGGETS
O
The Pottsville (Pa.) Drive-In recently purchased
a used firetruck for use in transporting
patrons' children around the grounds
free. The truck was outfitted with padded
benches, and is a stellar attraction with the
kiddies and their parents nightly before the
show. Manager Charlie Poorman designed an
animated firehouse which adds great realism
to the attraction, with cartoon figures popping
in and out the sides of the structure.
Firehouse was built with the combined aid of
Jack Lynch, concession manager; Francis
Wilson, theatre officer, and Joe Lynch, doorman.
Irving Hillman, manager of the Empress
Theatre, Danbury, Conn., promoted an excellent
newspaper co-op ad on "Alice in
Wonderland" from Mallove's jewelry store,
tied in with a free admission gimmick for
kids. The ad, 13x5%, plugged the "Alice in
Wonderland" wristwatch and announced
that every child who purchased such a
watch during a specified week would receive
with it a free ticket to see the picture at the
Empress. The space included a sizable display
ad for the theatre. The merchant paid
for the free tickets.
Paul Purdy, ad manager for the East Windsor
(Conn.) Drive-In, has been using special
copy with his newspaper ads to stress certain
institutional features of the drive-in. Typical
of these is an ad which led off: "It's one of
America's finest outdoor theatres, where airconditioning
is by nature." Copy at the bottom
of the ad suggested: "Why not skip
supper and make it a light snack at our wellstocked
concesh-e-teria?" The copy varies
with each change of program.
A. C. Detwiler, manager of the Braddock
Drive-In Theatre, Frederick, Md., has a clever
device for boosting the concession sales, with
a free admission gimmick at the end of the
bait.
He sells a Refreshment Thrift ticket for
$5 which is good for purchases in the
amounts of 5, 10. 25 and 50 cents. When the
card is completely punched, it entitles the
holder to one free admission.
The card stipulates that it must be used
within a six-month period.
Bill Hayes, manager of the Norwalk (Conn.)
Drive-In, used a special newspaper ad for
the last two days of "Show Boat." Below the
regular display ad, copy ran along these
lines: "WE REGRET that despite the hundreds
of requests from our patrons, we will
not be able to extend the engagement of, etc.
We are sincerely sorry that capacity audiences
forced us to turn away so many people . . .
WE RECOMMEND to those who have not yet
seen 'Show Boat' that they plan to attend
the Drive-In tonight or tomorrow, etc., etc."
Fred Greenway, manager of the Palace
With no showboat available in Kingston,
N. Y.. City Manager Fred Bertholdi and Manager
Don Bornkessell borrowed a small pleasure
boat from a yard on the nearby Hudson
river to exploit "Show Boat." They mounted
the skiff on a trailer placarded with theatre
dates, and manned it with an usher and
cashier dressed nautically. The float was
towed around the community's business area
with a p. a. system in the jeep that pulled
the boat. The Kingston Theatre is a Walter
Reade unit.
in Hartford, Conn., engaged a sailboat to
patrol the beachfront area with huge display
banners advertising the playdates of
"Show Boat."
The entire fleet of 100 trucks operated by
the United News Co. in Philadelphia carried
bumper strips on "Captain Horatio Hornblower"
which opened at the Mastbaum.
o
^^u
l/l/au Of f\ecord
Several of the syndicate writers recently reported the "first"
drive-in church on the site of an outdoor motion pictnre theatre
in Boston.
For the record. Charles Lane, manager of the New Haven
(Conn.) Drive-In was the first theatreman to establish regular
Sunday outdoor church services as a community venture. He inaugurated
this idea more than a year ago and last August was
awarded a Citation of Honor by BOXOFFICE for originating the
public relations tieup.
Few, if any, exhibitors followed Lane's idea.. Yet, for solidifying
relationship with the clergy; as a special convenience for
families who can thus attend church without dressing up and with
mmimum loss of time from their Sunday outings; and as an effective
method of getting the public acquainted with the novelty
and advantages of outdoor theatres, Sunday church services appear
to have material as well as spiritual graces.
On the subject of records: In 1931 Paul Glase, manager of
the Fabian Embassy Theatre. Reading. Pa., launched a weekly |i
house program. For 20 years the town's merchants have supported ||
the pamphlet with advertising which relieves the theatre budget
of printing costs.
M
M
Today the Moviegoer is still a highly successful enterprise with P
no dearth of advertisers. It contains 16 pages of interesting mo- p;
tion picture news and shopping information. It includes movie |:;
information for all the Fabian theatres in Reading. ||
A self-sustaining house program that has endured for 20 sue- M
cessive years is a novelty in this industry.
^
Ray Gingell. two-time winner of a BOXOFFICE Citation of p
Honor, proves that showmanship con.-es naturally to the alert
^
manager. Gingell manages a neighborhood "art" house — the
'
Hiser, Bethesda, Md. J
Even while the customers were still storming the boxoffice U
to see and hear their idol of screen and records in "The Great Caruso," Gingell booked Mario Lanza's previous two attractions
^
on a double bill and cleaned up when he played "That Mid- ;
night Kiss" and "Toast of New Orleans."
'^
— Chester Friedman
BOXOFFICE Showmandiser :: Sept. 1. 1951 — 197 — 29

Guardsmen and Their War Gadgets
Beat Annual Fair
Jack Crouthers, manager of the Harrod
Theatre in Harrodsburg, Ky., had been running
a series of amateur talent shows on
Thursdays as a summer business stimulant,
and doing all right with them. The final
week's .show fell on a night when the annual
fair in Harrodsburg was offering cutrate
tickets.
To offset the unexpected competition.
Crouthers got busy thinking up a hypo for
this particular night and came up with a
fine idea. He dedicated the show to the
local national guard members, who were delighted
and cooperated in every way possible.
They loaned Crouthers a variety of military
equipment, including machine guns, helmets,
rocket launchers, etc., for a lobby display and
kept a man on duty to explain the gadgets
and answer questions.
On the night of the show, the national
guard unit paraded through the city to the
theatre accompanied by the high school band,
stirring up a lot of excitement. Advance radio
plugs and newspaper stories drew attention
to the special show and the parade.
A committee representing the national
guard's service battery .selected one of the
Queen Contest Ties In
To Local Promotion
A successful promotion to bring the Harbor
Theatre into a community celebration was affected
by Manager Dan Bzovi in Ecorse,
Mich., a downriver subui'b of Detroit.
Ecorse, located on the Detroit river, holds
an annual celebration highlighted by boat
races. Tlirough Bzovi's tie-in, selection of a
queen was made at the theatre two weeks in
advance, with extensive publicity resulting.
Twenty-five local beauties competed for the
title, and with each one busy inviting friends
and relatives to see them on the stage of the
Harbor, the competition drew a capacity house
with an overflow crowd of about 500.
The contest itself was worked into a twohour
stage show. Prominent disk jockeys
and television stars and three football players
from the Detroit Lions were on hand as
participants and judges of the contest. Part
of the entertainment was obtained from a
dramatic and dance school.
The promotion was arranged through the
Ecorse Businessmen's Ass'n of which Bzovi
is a member.
Star Photos Distributed
By Local Newspaper
The assistant manager of a London suburban
theatre is credited with making an
effective tieup for "Born Yesterday" with
the Southend Times. A. Levinson of the
Odeon Theatre, Southend, contacted the editor
and arranged to supply autographed
photos of the star of the film to the first
500 readers who requested the photos by
mail.
The paper published a story with full
credits. The accessories thus received excellent
distribution and came into the hands of
persons who really appreciated the offer.
Competition
local beauties as National Guard Personality
Queen. She was crowned on the stage during
the show and received a bouquet of flowers.
A photo and story of this broke in the
Harrodsburg Herald.
Writes Crouthers, "With the extra effort
expended, the result was good business on a
night which otherwise could have been a sad
memory."
Huge Board of Stills Set
In Front for 'Dividend'
An enormous display board, profusely
covered with stills, was created by D. M.
Dillenbeck, manager of the Rialto in Bushnell,
111., on "Father's Little Dividend." The
board, set up in front of the theatre, attracted
notable attention from passersby.
Front door panels made an attractive flash,
and Dillenbeck used inside panels along the
boxoffice wall, again employing the lavish use
of stills.
For street ballyhoo, three boys walked
around town wheeling baby carriages properly
bannered. They were accompanied by
a little girl dressed in a quaint party frock,
with a parasol, wheeling a doll buggy attractively
decorated with colorful crepe paper.
Truck With Neon Signs
Illuminates 'Thing'
Patrons See Themselves
On Screen of Drive-In
Vincent Youmatz, manager of the Sky-Vue
Drive-In at Torrington, Conn., gave patrons
an opportunity to see themselves on the big
screen and helped to boost his business on
two separate nights. Youmatz advertised that
a professional photographer would be on hand
to film early arrivals at the theatre. After
the films were processed they were screened,
with most folks coming back to see how they
looked "in pictures."
Socko Campaign Adds
Additional S$$ to
'Sirocco' Gross
The catchline. "Bogart Is Socko in
'Sirocco,' " was used extensively by Adam
Goelz, manager of the Town Theatre in Baltimore,
and paid off well, according to his
reports.
Goelz built a special front with the catchline
in huge cutout letters beneath the marquee.
The line was used again for a street
ballyhoo. Goelz had an usher strolling around
town with an open umbrella imprinted with
the slogan.
Twenty-five thousand table tents imprinted,
"Try the new 'Sirocco' Socko Bacardi," were
distributed in 350 bars and cocktail lounges.
Reverse side carried the theatre ad. The
cards were promoted from Churchill, Ltd.,
wholesale liquor dealers, and cost the theatre
nothing.
Goelz personally called on TV and radio
announcers with several bottles of the
"Sirocco" Bacardi, gave each of them a cocktail,
and wound up with a record number of
plugs for "Sirocco is Socko" on WFBR,
WWIN, WCBM, WITH, WAAM-TV and
WBAL-TV. He also called on newspapers,
armed with the "Sirocco" beverage, which
resulted in extra publicity.
Off-the-amusement-page ads were used in
addition to the regular spots. Goelz reports
that his business with this picture was better
than average and gave him the best opening
day in over two months.
Lucky Number Heralds
Distributed for Dual
Eugene Plank, manager of the Reading
I Pa.) Drive-In, promoted several merchant
ads to pay for the cost of printing and mailing
3,000 heralds on "Mystery Submarine" and
"The Black Cat."
The circulars were numbered and contained
an invitation for folks to check their number
against a list of 15 lucky ones posted
at the concession stand. Those whose numbers
corresponded with any on the list received
free guest tickets.
Aside from the benefits gained from the
wide distribution of the heralds, the candystand
sales took a nice boost.
For "The Thing," Tom Daley, manager of
the Imperial Theatre in Toronto, had a sign
made with the title of the picture in neon
letters. Across the top was the catchline,
"Natural or supernatural?" Border for the
display was made of luminous paint. The
sign was affixed to one side of the theatre's
service truck which toured the city and
environs in advance and during the run.
dinner at a local restaurant, plus gifts which
Cohen had promoted, and were guests on
opening night.
Surprise for Teresa'
War brides named "Teresa" living in the
Hartford (Conn.) area were invited, through
a newspaper announcement, to contact Lou
Cohen, manager of the Poll Theatre, for a
surprise. Upon proper identification, the
brides and their husbands received a free
Dairy Aid tor 'Flesh'
R. Casey, assistant manager of the Savoy
Cinema, Walsall, England, promoted the cooperation
of a local dairy for "Flesh and
Blood." The tie-in line, "Field's milk builds
'Flesh and Blood,' " was used in window displays
of all stores handling the product. The
firm bannered a fleet of 12 delivery trucks
with five-foot posters, using the same slogan
with credits.
30 — 198 — BOXOFFICE Showmandiser :: Sept. 1.1951

. .
Personal Angle Plus
Full Routine Bally
Sells 'Kon-Tiki'
The Indiana state premiere of "Kon-Tlki"
at Keith's Theatre in Indianapolis got the
full treatment from Manager Dal Schuder
who reports that he was rewarded with a
fine turnout on opening night and good allaround
business. Schuder mailed personal
letters to every librarian in the city, inviting
them to the opening night performance as
guests. They were also asked to display the
book, "Kon-Tiki," with tie-in copy.
Two thousand special heralds sent to doctors,
dentists and lawyers in Indianapolis was
another direct mail promotion.
Twenty-eight-inch letters were cut out and
painted with red Day-Glo for the marquee.
Special lobby displays were used four weeks
in advance of playdate.
Free radio time on WIBC, WIRE, WFBM
and WISH netted many mentions for the picture,
and Schuder got the stations' disk
jockeys to throw in a plug when playing the
record, "Kon-Tiki."
Window displays of books were arranged
with Stewart's, Inc., the William H. Block
Co., L. S. Ayer's and Wasson's department
stores. Stewart's also used window displays
in suburban branch stores.
Advance art and stories made all the Indianapolis
papers, and large display ads were
used in advance and currently.
Charleston Contest
Boosts 'Moonlight'
A Charleston contest staged in conjunction
with "On Moonlight Bay" stimulated extra
business and helped to publicize the picture
opening for Joe Burns, manager of the Glove
at Gloversville, N. Y. Burns promoted $150
in merchandise awards for the winners, including
two Bulova watches, a Parker 51
pen
and pencil set and costume jewelry. For street
ballyhoo, he had a couple of ushers walk the
business section wearing raccoon coats. Signs
plugged the picture playdates.
Still Time to Arrange
Back to School Show
Arnold Kirsch, manager of the Zenith
in the Bronx, has completed plans for a
Back to School show on the last Saturday
before school opens. He made a co-op
deal with a local shoe store which is
paying for a giveaway of school supplies
to the first 500 children attending the
show. The merchant is displaying a window
card and a sign inside the store announcing
the show and free gifts, and
gets reciprocal screen advertising in a
special trailer Kirsch is using to plug the
show.
A 40x60 in the lobby and color windowcards
in neighborhood stores are helping
to publicize the event.
Diploma-Type Sheet
Sets Up 'Moonlight'
A novelty movie calendar was used by
G. E. Robinson, manager of the Odeon Theatre,
St. Thomas, Ont., to announce his August
bookings.
The circular, rolled up and tied with a red
ribbon, revealed only the words: "Diploma (in
bold type) to excellent entertainment .
Odeon Theatre." Upon unrolling, one found a
display ad for "On Moonlight Bay" . . . "One
of the outstanding hits this month." The
reverse side headed, "Hang me up," listed the
month's
attractions.
Five thousand of these "diplomas" were distributed—some
at the theatre, a quantity
handed out on the streets, and the rest to
the theatre's mailing list.
Merchant ads offset the cost of this unique
herald which, writes Robinson, pwDduced excellent
results.
Mrs. Hazel Florian, manager of the Strand
in Winsted, Conn., has been using program
cards in postcard size to announce the week's
bookings. The cards are a bright shade and
are headed, "Keep Me for Your Movie Guide."
Music in 'Rich, Young'
Utilized (or Tie-Ins
At Norwich, Conn.
Music tie-in possibilities for "Rich, Young
and Pretty" were utilized in varying degrees
by Joseph Boyle, manager of the Poll Theatre,
Norwich, Conn., in a vigorous campaign.
Boyle learned that a dance was scheduled at
the armory, with Tex Beneke and his orchestra
as the chief attraction. He was successful
in getting Beneke to play several of
the picture tunes during the evening, with
a mention for "Rich, Young and Pretty"
each time.
Radio station WICH played the music
from the record album, with spot plugs for
the picture, and aired the Vic Damone star
interview platter.
Full window displays were promoted at
the three leading music stores, and the picture
tunes were played over the house public
address system for exits and intermissions.
Five hundred postcards obtained from the
Hollywood Roosevelt hotel were addressed
locally to the theatre's mailing list, and sent
back to Hollywood from where they were
mailed to the Norwich patrons. The message
was a pitch for the picture and stars,
with a filmland flavor.
Boyle planted a newspaper contest, asking
girls to write letters on the query, "Would
you rather be rich, young or pretty?" Theatre
passes were awarded for the best answers.
A lobby display featured a cutout figure
of Jane Powell, set up in the mirror section
of the main lobby; a miniature candy-stand
display with tiny dolls representing the
characters in the picture, and the use of
teaser cards spotted throughout the theatre.
A classified ad hidden-name contest ran
in the Norwich Bulletin-Record the day before
opening and opening day, and Boyle
promoted a newspaper co-op ad from the
Eaton Chase Co. tied in with records and
albums of the picture score. The rural area
was reached by display ads in the Jewett
City, Plainfield and Moosup papers.
This unusual wcry to display a 24-sheet attracted plenty of attention in Atlanta
when Manager Charles Mion, ovimer, mounted it on a truck and sent it around
town to sell "I Was an American Spy" at his Rialto Theatre. Pictured from left
to right are Harry Goldstein of the releasing company. Allied Artists; Arthur
Bromberg, Monogram-Allied Artists southern franchise holder; Claire Phillips,
author of the story and heroine of the real-life drama in the film, and Charles
Mion. The author visited Atlanta for the opening day booking.
Diamond in Bowl Turns
Attention to 'Sirocco'
Ed Camp, assistant manager of the Warner
Theatre in Washington, tied up with a
local jeweler for a lobby stunt on "Sirocco."
An usheret in colorful garb attended a
table on which was set a bowl filled with
rhinestones. Among them was one genuine
diamond. Patron were invited to try to pick
out the diamond by selecting only one stone
and bringing it to the jeweler for appraisal.
The stunt was repeated for six days, during
which time the merchant ran newspaper
co-op ads and announced the diamond hunt
over the radio. Camp advises that the device
was successful in drawing long lines to the
Warner boxoffice.
Prints 12-Page News
Samuel P. Cornish, manager of the Niantlc
(Conn.) Theatre, publishes a weekly tabloid
called the Niantic News which is distributed
free on Thursdays to some 5,000 area residents.
The paper, a 12-page job, reports local activities
in addition to news on forthcoming attractions
and movie notes.
BOXOFFICE Showrmandiser :: Sept. 1, 1951 — 199 — 31

Annual Baby Contest
Improves Relations
With Townspeople
To foster good relations with the public,
local authorities, tradespeople and the newspaper,
C. H. G. Evill, manager of the Majestic
Cinema, South Woodford, England, recently
promoted his second annual baby competition.
The contest was spaced over two months
with prizes presented to winners on the theatre
stage. The Woodford Times was cosponsor
of the promotion. Nine merchants
donated prizes valued at $125, including two
large silver cups for top winner in each of
two classes.
The newspaper gave the contest more than
400 inches of free space, including pictures
of the contestants, the winners, etc. An entry
form was published regularly in the
Times and additional forms were distributed
through clinics, baby welfare centers, hospitals
and merchants who cooperated in the
promotion.
Evill had the mayor, his wife and other
prominents on a judges panel which selected
five outstanding photos from which final decisions
were made. Prizes and the silver cups
were displayed in the theatre foyer and
more than 300 entries were received. The
contest was started as a goodwill promotion
by Evil last year. Its success prompted Evil
to continue it.
Displays Boost Interest
In 'Bird of Paradise'
Window tieups and an attractive lobby
display helped "Bird of Paradise" for Norman
Duncan, manager of the Strand Theatre,
Vancouver, B. C.
Duncan arranged displays at the windows
of United Airlines and Canadian Pacific Airlines
as well as at the Worrell Furniture Co.
The Owl drug store featured a "Bird of
Paradise" waffle and advertised this special
through window signs and cards over the
fountain.
In the theatre lobby, color blowups and
litho cutouts were placed against a background
of a bamboo blind, decorated with
palms and bamboo poles. The di-splay was
moved to the front window of the Chinese
temple during the current playdates.
This One Had Strangers
And Friends Guessing
Fred Reeth, manager of the Capitol
Theatre at Madison, Wis., had patrons
guessing over a simple lobby stunt he
used to promote "Strangers on a Train."
Reeth set up a simple display card with
copy selling the thrills and suspense
angles of the picture. Just over the sign
board, he placed a covered Mason jar
not quite filled with water. Before closing
the container, he dropped a half
dozen camphor balls inside.
The globules kept bobbing up and
down in the water, confusing most of
the spectators who couldn't quite figure
out the gimmick.
Old Materials Build
New Flash Fronts
A flash front constructed from old beaverboard
and furring strips helped to promote
current interest in "Go for Broke!" at the
Lyric in Waycross, Ga.
The front was constructed by Manager Carl
Carter, who covered the two side pieces with
six-sheets and stills and made up an overhead
board with huge cutout letters spelling
out the title. A concealed loud speaker was
used to amplify records and martial music.
Accordmg to Carter, the theatre did above
normal business during the playdates.
A front of similar design was used in conjunction
with "The Great Caruso," and in
this case the music score from the picture was
played over the loudspeaker system.
A leading music store offered "The Great
Caruso" record albums to theatre patrons
holding lucky tickets each night during the
playdate. The record giveaway was advertised
through an A-board placed on the curb in
front of the theatre and in window signs at
the sponsor's store.
Merchant Tieup and
Amateur Show Top
Birthday Month
Last month the Floyd Theatre circuit observed
an 11th anniversary celebration so
Ted Munson. manager of the Hardee Theatre
in Wauchula, Fla., tied in local merchants
to give the house one of its biggest
boxoffice booms.
Munson sold seven participating businessmen
100 admission tickets every week at a
slightly reduced rate. The storekeepers gave
the tickets away to customers making a ptirchase
of $1 or more. Tickets were valid on
Tuesdays only and the added stimulus of
700 admissions each week through this tieup
was largely responsible for a general acceleration
of theatre admissions throughout the
drive.
Each merchant was supplied with window
signs announcing the ticket giveaway and
was credited with announcement on a trailer.
According to the Hardee manager, the merchants
benefited by gaining new customers
and through expanded goodwill with regular
patrons.
Throughout the month, Munson staged an
amateur show every Friday to boost attendance.
Winners were selected from five contestants
each week and finalists competed on
the fifth week for a grand prize.
Red Cross and Navy Help
Build 'Frogmen' Bally
Monroe Kaplan, manager of the Strand,
Delaware, Ohio, joined in the Red Cross campaign
to recruit blood donors as part of his
campaign for "The Frogmen."
On opening day of the picture, the navy
brought an amphibious duck to town and
stationed it in front of the theatre, drawing
interest to the film and the navy recruiting
drive. Every person who registered with the
Red Cross blood bank was given a ride
through Delaware in the navy duck.
The navy brought along a public address
system and, as the vehicle toured the town,
announcements were made on the navy and
bloodbank tieins as well as the picture playdates.
Kaplan himself donated blood to the Red
Cross, with the newspaper using his photo and
a story for extra coverage and publicity for
the picture.
Model in Lobby Plays
Records From 'Pretty'
Two weeks prior to the opening of "Rich,
Young and Pretty," Norman Levinson, assistant
manager of the Poll Theatre, Hartford,
Conn., had an attractive model in the
lobby playing MGM records from the film
in the theatre lobby. A lobby card invited
patrons to ask "Mi.ss Rich, Young and
Pretty" to play favorite selections from the
picture.
The services of the model were promoted
from a school in return for a courtesy card
in the lobby. Record albums and an electric
phonograph were promoted from a music
store.
Two thousand photographs of Jane Powell
were distributed, with an imprint on the back
advertising the playdates.
'!^:^^^^
lames I. King, publici^y manager ior Keiths
Memorial Theatre, Boston. Mass., used this
street ballyhoo to promote interest in "The
Prince Who Was a Thief." Oriental motif was
provided by costume as the "harem girl"
mingled with crowds in downtown Boston.
Navy Recruiters Lend
Display for 'Frogmen'
Harry Schreiber, manager of the Palace.
Columbus, Ohio, had excellent cooperation
from the navy recruiting service in conjunction
with "The Frogmen."
The theatre had the use of an amphibious
duck for street ballyhoo which was bannered
on both sides with signs advertising the picture
playdates. stars, etc. The vehicle had
pennants strung from the bow and stern to
the radio antenna which extended high above
the driver's seat.
In the theatre lobby, an exhibit of equipment
used by the underwater commandos attracted
wide attention. Supporting the exhibit
was a 40x60 blowup giving a pictorial
record of frogmen achievements, from a recent
issue of Argosy magazine.
32 — 200 — BOXOFFICE Showmandiser :: Sept. 1. 1951

. . but
I
Vet 'Frogmen' Allend
Dinner, Screening
In Paper Tieup
First-Born Contest Pays
Boxoffice 'Dividend'
The Ritz Theatre In Abbeville, La., tied in
with local merchants in promoting a firstborn
contest in connection with the opening
of "Father's Little Dividend" and received
plenty of front-page publicity in the local
newspaper via the stunt.
Full page ads announcing the stunt and
the impressive list of prizes were carried in
the paper, while liberal editorial mention
was also given. Manager S. J. Campisi reports
that the ballyhoo generated considerable
interest over the film, which paid
dividends at the boxoffice.
Live Cyrano Quizzes
Patrons at Opening
In Vancouver, B. C.
Publicist C. B. Taylor and Manager Ed Miller
of the Center Theatre in Buffalo gave
'•The Frogmen" a big advance ballyhoo which
was launched when Jerry Evarts, columnist
for the Courier-Express, helped to seek local
veterans who had served with the underwater
commandos.
About 25 veterans responded from the western
New York area. They were guests of
Evarts and the theatre management at a
dinner on opening night of the picture. Navy
recruiting officers also attended the dinner
and the following Center premiere.
An exhibit of equipment used by frogmen
along with other paraphernalia attracted
large crowds to the theatre lobby, both in
advance and during the current playdates.
On opening night, mobile searchlights stationed
in front of the theatre were trained to
the skies and attracted crowds of curious spectators.
For street ballyhoo, a man dressed in
frogman's outfit patrolled the downtown
shopping area, with sandwich posters announcing
the picture playdates.
The Courier-Express ran photos of the local
frogmen attending the dinner and devoted
considerable space to publicizing the exploits
of the underwater demolition teams during
the war, with picture and theatre credits.
Navy A-boards throughout western New
York were posted with one-sheets advertising
the Center attraction.
Sewing Machine Gift
Promotes 'He Ran'
Rufus Shepherd, manager of the United
Artists Theatre in Detroit, and Charles Baron,
United Artists exploiteer, tied up with the
Home Sewing Machine Co. for a giveaway in
conjunction with "He Ran All the Way." A
Home sewing machine is seen in the film production
in a closeup scene with the principals.
A new machine valued at $175 was offered
as a door prize on the last night of the picture's
showing. Every person who attended
received a drawing coupon and therefore did
not have to be present in order to claim the
prize.
Through the Home firm, displays were arranged
in approximately 200 retail stores
throughout the Detroit area handling their
appliances. The company also took two newspaper
co-op ads.
In a separate deal, Cunningham drug stores
used a full-page newspaper co-op with a
photo reproduction of Shelley Winters, tieing
in suntan lc4.ions and cosmetics. Theatre playdates
received prominent mention, and each
of the stores displayed window advertising
tied in with the theatre booking.
Pet Show Finals Staged
On Stage at Ilion, N. Y.
Good public relations and a packed house
were the result of a tieup made by Bill Connolly,
manager of the Capitol in Ilion, N. Y.
Connolly learned that the local recreation
director had been conducting a pet show competition
at the city's four playgrounds, and
offered the use of the Capitol stage for the
finals. He set it up for a Saturday afternoon,
and the first three winners of each of
the four contests made a stage appearance
with their pets.
Prizes were promoted for the winners of the
finals, and the runnersup received theatre
passes.
Quartets Compete
Birk Richards conducted a harmony quartet
contest in behalf of "On Moonlight Bay"
Advertises Coo] Theatre
at the Warner Theatre in Reading, Pa. Entrants
were signed up at a booth in the lobby,
and winners received nationally promoted
[J prizes. about the weather .
DRIVMN RAMP LIGHTS
OmVE'lH THEATRE MFS.° CD.
BOXOFFICE Showmandiser Sept. 1, 1951 : :
The recent heat wave in Lexington, Ky.,
may have wilted some of the population, but in
the case of Harold Sliter, manager of the
Ben Ali Theatre, it only served to give him
an idea. He made up a special display for
the outer lobby, with copy: "Everybody talks
... we DO something
about it! It was 93 in Atlanta, 92 in
Chicago, 96 in Louisville, 94 in Lexington . . .
and as cool as a pool in the Ben Ali, thanks
to our huge air conditioning plant."
— 201 —
Patrons of the Vogue Theatre, Vancouver,
B. C, were surprised to find a real live Cyrano
in the lobby on opening night of "Cyrano de
Bergerac." Elegantly costumed to represent
the dashing swordsman was Jack Cullen, disk
jockey for station CKNW, who was prevailed
upon to act the part by Al Jenkins, manager
of the Vogue.
Cullen interviewed folks as they arrived at
the theatre, and later did a playback of the
proceedings on his radio program. A special
guest on opening night was Miss Vancouver,
beauty contest winner, who was photographed
in the lobby with the pseudo Cyrano. A
story and photo of this broke in the Vancouver
dailies.
Jenkins tied in with the Lansdowne racetrack
for a Cyrano day on which four horses
were named for, respectively, Jose Ferrer,
Vogue Theatre, Cyrano de Bergerac, and
United Artists. This stunt alone was responsible
for enormous publicity and repetitive
mentions.
A "Cyrano" Sundae was featured by a
chain of seven restaurants, and a coloring
contest in the Vancouver Daily Province, with
theatre tickets as prizes, resulted in some
extra publicity.
Editor Authors Book
Which Ties in 'Sun'
D. J. Shepherd, manager of the Embassy at
Johnstown, Pa., capitalized on a local promotion
to exploit "Follow the Sun." Ben Coll,
managing editor of the Johnstown Tribune,
is the author of a book of poems entitled
'"I Love Golf." One of the poems is dedicated
to Ben Hogan whose career is depicted in the
motion picture.
Shepherd contacted Coll and arranged for
an exhibit of letters the author had received
from famous people, with comments on the
book of poems. The exhibit, which included
letters from General Eisenhower, General
Bradley, Bing Crosby and many other renowned
personalities and golfers, attracted
crowds of townspeople to the theatre to see
the display and "Follow the Sun."
Shepherd arranged for window tieups with
sporting goods stores and bookshops.
S3

Ideas From Pressbook
Work Well
And Rate Newspaper Co-Op Ad
A. J. Kalbeier, manager of the Indiana
Theatre and the East 50 Drive-In, Washington,
Ind., has been utilizing pressbook suggestions
to garner extra publicity on coming
and current shows.
The Washington Democrat sponsored a
contest on page one on "Go for Broke." Prizes
of cash and theatre passes were offered for
the most humorous and original Sad Sack
replies to a "90-day wonder." The contest
ran on three successive days, with the paper
publishing a two-column cut of picture scenes.
Readers were required to fill in the comments
of the characters in each scene.
ATTENTION!
A coloring contest was sponsored by the
Washington Herald and local merchants on
"Show Boat." The cooperating merchants
purchased a full-page newspaper ad, with one
open-face type letter of the title appearing
in each ad. Readers were invited to cut
out the letters, paste them on a piece of cardboard,
and color them. Each entry had to
be accompanied by a statement on "Why I
want to see the new Technicolor movie, 'Show
Boat.' "
Across the top of the page appeared a cut
of the showboat, the stars, rules of the contest,
and a large head. "Here comes the
Equipment and Concessions Manufacturers
THEATRE
/
. . Dealers and Services .
/
OWNERS OF AMERICA
CONVENTION AND TRADE
SHOW
Hotel Astor, New York City, Sept. 23 thru 27
There are still a limited number of booths available at the Giant
Trade Sho-w. Here is your opportunity to meet with the buying
po-wer of over 8,000 representative theatres from all over the
country plus the exhibitors and theatremen within a radius of
several hundred miles of New York City who will attend this
important exhibit of theatre equipment, TV apparatus, concession
merchandise and equipment, and service organizations.
V
Write • Wire • Or 'Phone for Booth Spate
THEATRE OWNERS OF AMERICA, 1501
Broadway
New York 1 8. N. Y. Telephone Wisconsin 7-9350
THE GREATEST EXHIBITOR CONVENTION
AND TRADE SHOW IN FIFTY YEARS
'Show Boat' of values." Theatre credits were
prominently displayed in the layout. The
newspaper ran publicity stories on page one.
directing readers to the contest and the ad
layout.
Kalberer went back to the Democrat to
promote a seven-day serialization in pictures
which ran two weeks prior to the
opening of "Samson and Etelilah." Box
announcements on page one directed newspaper
readers to the page on which the
feature appeared each day.
All local milk companies cooperated in
sponsoring a Milkman's party for "The Milkman"
at the East 50 Drive-In. The dairies
provided free ice cream and milk drinks for
every patron during the engagement of "The
Milkman." and sponsored a full-page newspaper
ad announcing the party and the picture
playdates. According to Kalberer, the
stunt doubled the regular theatre attendance.
Lobby Teaser Plugs
'Angels' Far Ahead
Norm Levinson, assistant at the Poli Theatre,
Hartford, devised a far-in-advance teaser
stunt to encourage interest in "Angels in the
Outfield." A 40x60 display in the lobby invites
patrons to "Win Guest Tickets." On the
board is a cartoon sketch of two angels playing
baseball in the outfield, drawn by the
theatre sign artist. Copy reads: "Name
this MGM comedy. Write your selected title
and cast on a card and drop it in this box.
Here's a hint. The title has four words and
the stars' initials are P. D. and J. L."
Twenty-five pair of guest tickets will be
awarded for correct answers, and a list of the
winners and the picture title will be sniped
on the board when the playdate is established.
Diving Contest Assists
Auburn, N. Y./Frogmen
Joe Schwartzwalder, manager of the Auburn
(N. Y.I Theatre, promoted an underwater
swimming and diving contest at a
nearby lake as part of his campaign for
"The Frogmen." A notice of the contest was
posted at the YMCA swimming pool.
Crinoline Stunt on 'Boat'
Citizens of Perth Amboy, N. J., were treated
to the sight of a southern belle, escorted by
"Cap'n Andy," strolling through the streets
handing out heralds on "Show Boat." This
was one of many ballyhoos devised by Billy
Saxton, manager of the Majestic there. The
girl, attractively garbed in picture hat and
crinoline, was the theatre's candy-stand attendant.
One of the ushers did the Cap'n
Andy stint.
Plays Up Local Actor
Ernie Grecula, ad-publicity director for
Hartford (Conn.'> Theatres, got busy with the
newspapers when he discovered that Mike
Kellin, a local actor, has a prominent supporting
role in "At War With the Army."
The item was played up for news stories and
art breaks in the dailies.
DRIVE-IN SCREEN COATING
Aisi Masking and Cotnplati Paint Line
DRIVE-IN THEATRE MFQ. CO.
."';":•;
34 202 — BOXOFTICE Showmandiser :: Sept. 1, 1951

Krim Files Answer
To D of J Move
NEW YORK—Arthur B. Krim, president
of United Artists, on Friday i31> filed an answer
to the Department of Justice move designed
to remove him and his law partners
from what the department calls "interests."
Harold Lasser of the Justice department
obtained an order July 30 from the three
judges of the statutory court, which heard the
antitrust case, requiring United Artists and
Universal Pictures to show cause why the
antitrust decrees applying to those companies
should not be amended so that Krim, Robert
S. Benjamin and Louis Philips—all members
of the law firm of Philip, Nizer, Benjamin &
Krim—should not be removed as officers of
these firms because of their "conflicting interests."
Krim admits he is a member of the law
firm, but denies that there are any common
officers in the companies. He also says Philips
is not an officer of Paramount, although
he is assistant general counsel, and he states
he resigned as president of Eagle Lion in 1949.
Flobert S. Benjamin, he states, resigned
as a director of Pathe Industries, Inc.. and
as counsel in February 1951.
Krim says the purchase of Eagle Lion added
only about 5 per cent to the United Artists
product and did not constitute restraint of
trade.
The Justice department emphasized the fact
that Eagle Lion has an antitrust suit pending
against Loew's, Inc., and RKO. Krim says
this suit was assigned to Pathe Industries by
Eagle Lion and so far as he knows is still
pending.
The show cause order is scheduled for a
hearing October 25.
Justice Dept. Antitrust
Unit Eyes Football Deal
NEW YORK—The Department of Justice
has notified Jerome Marks of the fair television
practices committee that the antitrust
division will consider his complaint that the
National Collegiate Athletic Ass'n has no
right to keep football telecasts from home
sets. The NCAA recently decided to limit
the number of the telecasts to home sets
so that the member colleges can study the
effects of television on attendance.
Nathan L. Halpern, president of Theatre
Network Television, early last month closed
a deal with NCAA lining up weekly telecasts
of college football games for theatre presentation.
Nine Annual Film Reports
Qualify in Competition
NEW YORK—Nine annual reports of film
companies have qualified for Highest Merit
citations from the Financial World in the
annual competition conducted by Weston
Smith.
One of these will be selected as "best of
the industry" and will be presented the
bronze "Oscar of Industry" at the annual
awards banquet to be held October 29 in
the Statler hotel. Last year's award went
to 20th Century-Fox.
The companies qualifying this year are Columbia,
Walt Disney, Loew's, Monogram,
Paramount, RKO, Republic, 20th Century-
Fox and United Paramount Theatres.
Albany Movietime Rally
Is Changed to Sept. 5
Buffalo Leaders Prepare
For September 10 Rally
BUFFALO—Bill Dipson, executive vicepresident
of Dipson Theatres, and George H.
Mackenna, general manager of the Lafayette
Theatre, and Dave Miller, manager of the
Buffalo U-I office, presided at a second big
powwow Monday i27> in the Variety Club to
complete details for the Movietime U.S.A.
meeting to be held September 10 in the Erlanger
Theatre, at which Bob O'Donnell will
be the principal speaker.
Salesmen from the various exchanges will
contact all exhibitors in the exchange area
and inform them of the importance of attending
the meeting which, it is hoped, will line
Buffalo solidly with the other camps supporting
the back-to-the-boxoffice drive.
The photo shows Dave Miller, left, U-I
manager, distributor chairman, and William
Brereton, Basil Theatres, publicity chairman,
talking over Movietime plans.
Farnol Heads Movietime
Publicity in New York
NEW YORK—Lynn Farnol, public relations
director of the Organization of the Motion
Picture Industry of New York City, will handle
local Movietime U.S.A. publicity, working
in cooperation with the national publicity
committee and with Charles E. McCarthy, coordinator
of publicity, advertising and exploitation.
Raymond F. Hodgdon Dies
NEW YORK—Raymond Fallon Hodgdon,
62, former RKO theatre manager in the
metropolitan area, died last Saturday at his
home in Flushing after an illness of several
weeks. He became an RKO theatre manager
in 1933. During World War II he served as
a captain with the 105th Infantry.
Newsreels to Pool on Japan Treaty
NEW YORK—Newsreels will pool service
on Japan treaty coverage. The State department
has ruled there is no room for each reel
plus reporters, commentators, radio and television
men and still cameramen.
ALBANY—A large attendance was predicted
at the all-industry Movietime U.S.A.
rally at the Delaware Theatre September 5.
Co-chairmen Jack Goldberg and Harry Lament
said a check of reports from salesmen
on pledges by exhibitors and managers indicated
that industry men who have seldom
visitsd here in recent years will be present.
The meeting was postponed one day to
Wednesday.
The co-chairmen sent a letter to 250 situations
in the exchange area saying it was
"the most important" the exhibitors had
ever received, "because it concerns you, the
welfare of your family, and your future
livelihood in the moving picture business."
The meeting will map the district's participation
in Movietime, in which "producers,
distributors and exhibitors are combining
nationally for the first time in 50 years to
overcome a prevailing and unwarranted misconception
and lethargy affecting motion
pictm-es."
Robert J. O'Donnell, national chairman
and general manager of the Interstate circuit
in Texas, will speak.
"If you wish to keep this business healthy
and profitable, come yourself and bring cashiers,
doormen and projectionists," stated the
letter. "Let us prove that we are unified in
this effort to preserve and revitalize our
industry."
A conference of local publicity representatives—Abe
Bernstein, Ed Wall and Gerry
Atkin—was held Monday (27) to prepare
newspaper releases on the meeting.
C. Elmer Nolte Jr. Named
Head of Maryland Drive
BALTIMORE—Lauritz Garman, president
of the Motion Picture Theatre Owners of
Maryland, appointed C. Elmer Nolte jr.,
Durkee circuit executive, as chairman of
the Maryland Movietime drive. Nolte, in
turn, appointed Joseph G. Smart, city manager
Loew's Theatres, and Meyer Leventhal,
Lord Baltimore Theatre, as his co-chairmen.
Others appointed to the executive committee
included the following:
Jerry Adams
N. C. Haefele
Leon Back
Sam Isaacson
Stanley Baker
Morris Mechanic
Oscar Apple
Harold DeGraw
John P. Codd
Pete Prince
Rodney Collier
I. M. Rappaport
Sam Galanty
Howard Savitz
Louis Gaertner
Fred Schcmberger jr.
Lauritz Gorman
Milton Schwaber
Harry Goldberg
Jack Sidney
Charles Grimes
Mrs, Mildred Wa'.sh
The committees follow
Finance—Milton Schwaber, chairman; Jack
Levin and Meyer Leventhal.
Special Events—Leon Back.
Ladies—Mrs. Leon Back.
Publicity a'nd Advertising—Jack Sidney.
The next meeting of the executive committee
was to be held on Friday (31) at the
League offices at which time committees will
be filled and campaign will be mapped out
to start the drive on October 8 in the state
capitol at Annapolis to coincide with the
national opening in the other state capitals.
BOXOFFICE :: September 1, 1951 N 35

. . . Edwin
. . Denise
. . Sidney
. . William
. .
. . Wolfe
. . Lige
. . Hal
. .
I MGM
B R O A D W Ay
Durtus Bishop jr., MGM midwestern sales
manager, returned to Chicago following
a brief visit to the home office . . . Paul Douglas,
star and Clarence Brown, producerdirector,
came to New York before going to
the opening of "Angels in the Outfield"
(MGM) at Loew's Penn, Pittsburgh, September
. . Olin H. Clark, eastern story head
7 .
for MGM, addressed the third fiction writers
conference at Marlboro college, Marlboro, Vt.
Willis, MGM art director, left for
Hollywood over the weekend following a short
vacation here.
Charles Simonelli, eastern advertising and
publicity manager for U-I, and Jeff Livingston,
eastern advertising manager, left for
Hollywood at the weekend for talks with
David A. Lipton, vice-president in charge of
advertising and publicity.
Henri Diamant-Berger, French producerdirector,
was here for conferences with
Walter Futter on final scenes for their joint
film. "The Amazing Monsieur Fabre" .
H. M. Bessey, executive vice-president of
Altec Service Corp., completed a six-week
tour, including meetings on the coast . . .
Robert Mitchum appeared at the Paramount
Wednesday (29) in behalf of his latest film,
"His Kind of Woman" . Garfield,
who left WB after eight years of
press-agenting to become eastern director
of advertising and publicity for Samuel Goldwyn
Productions, has resigned to become exploitation
director for CBS.
William J. Heineman and Max E. Youngstein
of UA returned from a series of oneday
regional sales meets for discussions of
fall product . Darcel will leave for
Hollywood Tuesday to start work in "Young
Man in a Hurry" iMGM) . . . Maurice N.
Wolf of the MGM exhibitor relations department
stopped off at the home office en route
from a vacation in the Thousand Islands to
his home in Boston.
. . Ronald Millar,
M. L. Simons, assistant to H. M. Richey
at MGM, was on vacation . Lyon
of the MGM studio publicity department came
back from a cruise Friday (31 1 and will leave
for the coast Monday .
British writer, has gone to the coast for an
MGM assignment . . . Burton Lane, composer,
is in town after finishing work on
"Huckleberry Finn" for MGM Rosson,
.
Lee Katz and James Basevi stopped off here
on their way to Boston for exterior shots on
MGM's "Sometimes I Love You."
Linda Darnell and David Rose came in
from Jamaica after completing "Saturday
Island" there. She left for London Saturday
(li to complete interior shots . . .
Philip A. Waxman was in town to confer
with UA vice-presidents William J. Heineman,
in charge of distribution, and Max
E. Youngstein, director of advertising, publicity
and exploitation, on "The Big Night,"
Joseph A. Walsh,
which he produced . . .
head of branch operations for Paramount,
went to Detroit and Cincinnati last week on
an inspection tour of Howard Minsky's mideastern
division.
William Pine, co-producer of "Crosswinds,"
returned to Hollywood after a series of
meetings with Jerry Pickman, director of advertising,
publicity and exploitation for Paramount
.
Cohen, president of Warner
Bros. International, arrived from London.
He had been abroad for five weeks visiting
branches in England, Ireland and Paris.
.
.
Robert Wise, who produced "The Long
Chance" with Mark Robson for UA release,
is here for conferences on distribution problems
Brien, special events director
at United Artists, joined Douglas Fairbanks
jr. in Chicago and then went to Oak
Ridge, Term., for the opening of "Mister
Drake's Duck" . . Elizabeth Eisenhart,
magazine contact at 20th-Fox, has been given
the new post of special publicity contact by
Stirling Silliphant, publicity manager .
Mitchell Rawson of the MGM home office
publicity department is vacationing at Saratoga
Springs.
Ginger Rogers and her mother and Tom
Helmore and Dorothy Adams, screen actors,
arrived from Hollywood to appear on Broadway
in "Love and Let Love," new play by
Louis Verneuil, who will also act in the play
at the Plymouth, opposite the Music Box,
where June Havoc, Reginald Owen and Shepperd
Strudwick are completing a year's run
in "Affairs of State," Verneuil's most recent
play. Nancy Kelly and Angela Lansbury also
got in from Hollywood for Broadw^ay stage
engagements in the fall.
HONOR EUROPE.iN CHIEFS—Phil Reisman, RKO vice-president in charge of
foreign distribution, hosted a luncheon at the 21 Club honoring visiting European executives
Joseph Bellfort, general manager, and Elias Lapinere, general sales manager.
Among those attending, clockwise: Reisman, Ned E. Depinet, Robert Mochrie, Elias
Lapinere, Sol Schwartz, William Clark and Joseph Bellfort.
British Royal Film
Show Rule Changed
NEW YORK—The country of origin will
not figure in the selection of a film for the
Royal Film Performance November 5 at the
Odeon Theatre, London, but member companies
of the Motion Picture Ass'n of America
have joined in expressing the hope that
a British film will be chosen because this is
the year of the British Festival. Heretofore
American and British films have alternated
each year.
When the snowings started in 1946 the
choice was "A Matter of Life and Death," a
British film distributed in this country by
U-I as "Stairway to Heaven." The following
year Samuel Goldwyn's "The Bishop's Wife"
was chosen. In 1948 the selection was "Scott
of the Antarctic," a J. Arthur Rank picture.
In 1949 the choice was "That Forsyte Woman"
I, and last year "The Mudlark." made
by 20th Century-Fox in England, was the
nominee. This selection stirred some criticism
in Great Britain on the ground that it was
an American production even though made
in England.
The Cinematograph Trade Benevolent fund
committee receives all funds for the show-ings
and names a selection committee composed
of three members of the British Film Producers
Ass'n, three distributors of American
films and three exhibitors having no connection
with production. Nominations may
also be made by any producer and submitted
to the committee by September 22. Prints
must be available at that time in London.
Under the new plan, suggested in London
and submitted to the MPAA by Fayette W.
Allport, the film chosen cannot have been
shown anywhere in Europe and the showing
should be a world premiere.
Brandt Picks 11 Aides
On Pioneers Committee
NEW YORK—Harry Brandt, chairman of
the entertainment sub-committee of the
Foundation of Motion Picture Pioneers Fund
Committee, has added 11 members to the
group. The committee will seek talent for
the program of events planned for the fall.
Abel Green is co-chairman, with Y. Frank
Freeman and Marvin Schenck as co-chairmen
on the coast.
The new members are: William Morris and
Ben Kalcheim of the William Morris Agency:
Gus S. Eyssell of the Radio City Music Hall:
A. J. Balaban, Sam Rausch and Arthur
North of the Roxy Theatre; Harry Anger,
General Artists Corp.; Harry Romm and
Lou Wasserman, Music Corp. of America:
Robert Weitman, United Paramount Theatres;
Joe Vogel, Loew's, Inc., and Al Rylander.
Columbia.
Paramount Int'l Workers
Win Raise, End Strike
NEW YORK—Paramount International and
home office employes reached an agreement
Tuesday i28) that ended a strike of about
a week. The employes won wage increases
averaging 9'l' per cent, with the guarantee
of an increase at the end of one year, based
on the consumers price index of the U.S.
Department of Labor for this area, according
to Russell Moss, business agent for
MPHOE Local H-63. The original demand
was for a 10 per cent increase.
BOXOFFICE :: September 1, 1951

. . . Rhoda
. . . Zelda
. . Pete
. . Dick
: September
. . Ethel
. . Harold
. . Johnny
. . Walter
. . Sonny
. . Etta
reissues
NEW YORK
By
TED GOTTFRIED
FILMROW
.
TTA WELCOMED LeRoy Fuhrman, Victoria
Theatre, Watertown; Abe Levin, Elwood
Theatre, Newarli; and Sy Londer, Astor Theatre,
.
Poughkeepsie, last week V.
Segal, head booker at Monogram, was on a
two-week vacation Rosen, Long
Island-Brooklyn salesman for U-I, returned
from a vacation tour during which he covered
seven states . . . Willie Schutzer,
former UA Brooklyn salesman, was injured
when he was struck by a bus.
Joyce Schwartz, 20th-Fox bUler, is wearing
a ring presented to her by David Gershon
Boxer. RKO typist-clerk, is leaving
to continue her education . Goldberg
resigned at Warners due to ill health
Goldstein of the UA branch returned
last week after a six-week absence
due to a leg injury . Hogan, UA
shipping department, has returned from his
vacation . Feinstein is the new
Bernard
office boy at MGM .
of U-I welcomed his son home on leave.
Ben Levine left his senior booker's post at
UA Friday (31) to enter the clothing industry.
He had been in the film industry 24
years . Fishman, booker at 20th-Fox.
is on vacation . Israel of Monogram
celebrated a birthday.
Karl Harte, former head booker and office
manager for WB in Albany, has joined UA's
New York exchange as a booker . . . The
two-ton safe which had been with UA since
is inception has finally been junked.
Theatre Guild to Sponsor
'River' Presentations
NEW YORK—The Theatre Guild will sponsor
the presentation of "The River." according
to Lawrence Langner and Theresa Helburn,
guild directors, and William J. Heineman,
distribution vice-president of United
Artists, which is releasing it. Previously the
only films sponsored by the guild were "Henry
V" and "Hamlet," in both of which Laurence
Olivier starred.
The guild will participate in the September
10 opening at the Paris Theatre here and
then recommend it to its subscribers in 21
cities throughout the country. The film has
also been selected as the first to be presented
to its members by the Show-of-the-Month
club.
Judy Garland to Palace
NEW YORK—Judy Garland, who returned
recently from a stage tour in Europe, has
been signed by Sol A. Schwartz, president of
RKO Theatres, for a reserved-seat run at
the Palace Theatre. She will leave for the
coast to rehearse the program.
Paramount Dance Date Set
NEW YORK—The annual dinner dance
of the Paramount Pictures club will be held
at the Hotel Commodore November 2. A top
band will provide music. Square-dancing is
scheduled and stars will also appear.
'Bathsheba Out Front Second Week;
'Jim Thorpe Opens Strong at Astot
NEW YORK—"David and Bathsheba"
(20th-Foxi continued to do sensational business
in its second week at the Rivoli after
a remarkable opening during a heat wave
and the apex of the vacation season, actually
playing to several thousand more than during
the first week.
"Meet Me After the Show," a product of
the same company, aided by personal appearances
of Milton Berle and Dagmar. almost
equaled its tremendous business of the previous
week at the Roxy, when the theatre
had its highest nonholiday opening week
figure since 1947.
"Jim Thorpe—All American" (WBi opened
strong at the Astor. "Show Boat" (MGMi,
which has been going over big at Radio City
Music Hall, actually drew larger audiences
during its sixth week than the previous week.
The same was true of "Oliver Twist" (UA) in
its fourth week at the Park Avenue. "Alice
in Wonderland" (RKO) held firm in its fifth
week at the Criterion, as did "Kind Lady"
(MGM) in its third week at the Trans-Lux
52nd Street. All in all, 14 of the 21 films reported
in the following table did better than
average business.
(Average Is 100)
-Jim Thorpe—All American (WB)..
" ol Hoflmcmn (Lopert)
"
DU— Tale
21st
Capitol—The Law and the Lady (MGM 2nd
Cntenon— Alice in Wonderlond (RKO), 5th wk
55th Street—Hills of Ireland (World Travel), 14th
Globe The Secret of Convict Lake (20th-Fox),
4th wk 110
Holiday—Fugitive Lady (Rep) 90
Loevifs State—Iron Man (U-1), 115
2nd Vfk
Mayfair-My Outlaw Brother (UA) 90
Palace— Criminal Lawyer (Col), plus vaudeville....lOO
Paramount-That's My Boy (Para), plus stage
show, 4th wk 110
Park Avenue— Oliver Twist (UA), 4th wk... 148
Radio City Music Hall—Show Boot (MGM). plu
stage
6th
nd Bathsheba (20th-Fox), 2nd wk .200
Roxy—Meet Me After the Show (20th-Fox), plus
stage show 170
Sutton—Kon-TiW (RKO). 21st wk 82
Trans-Lux Madison Avenue The Emperor's Nightingale
(Rembrandt), 15th wk 80
Trans-Lux 52nd Street—Kind Lady (MGM), 3rd
wk 120
Victoria—Bright Victory (U-1), 4th wk 105
Warner-Force of Arms (WB), 2nd wk 110
World—Women Without Names (Lopert), 3rd wk ,105
Star Personals, Promotion
Put Over Philly "Woman'
PHILADELPHIA — Business in the first
runs had its ups and downs in the latest
period. A contingent of stars making personal
appearances plus a live-wire promotion campaign
helped boost the average of "His
Kind of Woman" at the Goldman to 140.
Boyd—Alice in Wonderland (RKO), 4th wk, .. 70
Earle—They Got Me Covered (RKO); Up in Arms
(RKO) , 50
Fox—Meet Me After the Show (20th-rox), 2nd wk 75
Goldman—His Kind of Woman (RKO) 140
Mastbaum—Captain Horatio Homblower (WB),
2nd wk 115
Midtown—Night Into Morning (MGM) 80
Randolph—Show Boot (MGM), 8th wk 50
Stanley—Jim Thorpe—All American (WB) 120
Stanton—Pickup (Col) 105
'Boy' Will Be Noisy
In Buffalo Long Time
BUFFALO—The big
boxoffice noise in this
town is still "That's My Boy" in its second
week and keeping the turnstiles going at a
fast pace. It will go way over an average
holdover engagement at the Century.
"Sirocco" at the Lafayette is also going to
end up with one of the best weeks in a long
time at this Basil house. Elsewhere, things
were quiet, with both "Belvedere" and "He
Ran All the Way" being only fair grossers.
"Hornblower" sounded taps after its third
week at the Center.
Buffalo-He Ran All the Way (UA) 80
Center—Captain Horatio Hornblower (WB), 3rd
wk 75
Century— That's My Boy (Para). 2nd wk 115
Cinema—The Red Shoes (UA). 3rd wk 85
Lafayette—Sirocco (Col) 100
Paramount Mr. Belvedere Rings the Bell
(20th-Fox) 90
Teck—Strictly Dishonoroble (MGM); Kind Lady
(MGM), 2nd d. t. wk 75
Newcomers Net Baltimore
Good Week as 'Boy' Grows
BALTIMORE—Business is still on the upswing,
with newcomers taking the play away
from the holdovers. "Meet Me After the
Show," "Peking Express" and "He Ran All
the Way" got the lion's share but one holdover,
"That's My Boy," was right up with
the bigger breadwinners.
Century—He Ran All the Way (UA) 108
Keith's—That's My Boy (Para), 4th wk 117
Maytair-Warpath (Pnra) 106
New—Meet Me After the Show (20th-Fox) 134
Stanley—Peking Express (Para) 118
Town—Never Trust a Gambler (Col) 100
Valencia—Teresa (MGM), 2nd wk 105
'Place in Sun' Given Big
Opening at the Capitol
NEW YORK—Paramount and the Capitol
Theatre management combined to give "A
Place in the Sun" an elaborate opening with
about 1.000 invited guests who included newspaper
and syndicate writers and Broadway
celebrities.
There was coverage by WQR and the
Mutual network, with Warren Hull interviewing
guests, and also by newsreels and
radio, with the usual searchlights and police
details to keep the theatre entrance
open.
One of the features of the lobby ceremonies
was the presentation of "most deserving of a
place in the sun awards" to five persons.
Montgomery Clift, star of the picture, received
one: another went to Albert Senft, who
served three times as president of Cinema
lodge and has done much work in rehabilitating
war veterans; Mary J. Thompson, a major
in the American Woman's Hospital Reserve
Corps; John Flannery jr., president of the
Children's Bus Service, and Donald Darcy,
chairman of the Red Cross commerce and industry
division.
Heads Official Films
NEW YORK—William R. Goodheart jr. has
been elected president of Official Films following
the resignation of Aaron Katz as
president and member of the board. Official
makes 8mm and 16mm films for home and
institutional use and also produces for television.
'Little Egypt' to Mayfair
NEW YORK—"Little Egypt," U-I feature
starring Rhonda Fleming and Mark Stevens,
will open at the Mayfair following the current
"My Outlaw Brother," which started
August 22.
BOXOFFICE ;
1, 1951 37

. . . John
. . Harry
. . Mary
. . Abe
BUFFALO
rimer F. Lux, general manager of Darnell
Theatres and Buffalo city councilman at
large, has been nominated for president of
the council by a 2-to-l margin. Huge majority
was rolled up for Lux at the primaries and
his many friends in the industry were instrumental
in piling up the victory. George H.
Mackenna. general manager of the Lafayette
Theatre, was campaign manager. Elmer is
a former manager of the RKO Buffalo exchange
... A 1,000-slice birthday cake, with
a $100 ring in one of the slices, was distributed
the other evening to the first thousand
patrons at the Delaware Drive-In at
Tonawanda. The cake was the big feature
of the theatre's third anniversary celebration
and there were added gifts for patrons.
Max M. Yellen, head of the company operating
the Century Theatre, was host at his
big annual party at his country estate near
East Aurora, N. Y., last Monday i27). and
what a party it was! All the managers of the
Buffalo distributing companies were present,
as were the executives of the downtown theatres
and several visiting home office officials.
The banquet served at dinnertime, in the
huge dining room that accommodates some
100 persons, was out of this world.
Frances Anderson, manager of the Cinema
in Rochester, did so well with "Kon-Tiki" at
the Kodak town house that the picture was
held for a fifth week, which is going some
and doesn't support Life magazine's idea
that the smaller houses are not doing so well
Zimmerman, manager of the Niagara,
a United Paramount community house,
is motoring through New England on a twoweek
vacation . Phelan, for many
years secretary to Vincent R. McFaul, general
manager of the Shea theatres, has resigned
and aumors say that a wedding is in
the offing.
Robert T. Murphy, general manager of the
Century Theatre, is vacationing for a couple
of weeks. He needed a vacation after counting
the take on the run of "That's My Boy,"
which cracked records at this big Buffalo first
run . Fellerman, sales head of U-I's
special film division, was in Buffalo last weekend
for conferences with Dave Miller, local
U-I branch manager.
Francis X. Bushn:

. . Larry
. . Fred
. The
. . Harry
Louis Grossman Wins
'The Thing' Contest
NEW YORK—First prize of $500 in the
metropolitan contest conducted by RKO on
"The Thing" went to Louis Grossman, manager
of the RKO Alden, Jamaica. The contest
was for the best campaigns and business
on the picture during the period between
June 4 and August 1.
Second prize, $250, went to Daniel Cohen,
manager of Loew's Borough Park, and third,
$200, went to Sam Ferstenberg, RKO Castle
Hill.
Other prizewinners in the first run division
were: Alexander Pluchos, $150. RKO New
Rochelle; Joe MacDonald, $100, Skouras Park
Plaza: George Langbart, $50, Randforce circuit.
First prize in the second run classification.
$250, went to Larry Stark, Loew's Victory;
second, $125, to Harry Padva, Interboro Coliseum;
third, $75, to Sid Stromberg. Triangle;
fourth, $50, to Charles Barron, Trans-Lux
Colony.
20th-Fox Uses 550 Spots
For 'People Will Talk'
NEW YORK—Twentieth Century-Fox is
using 550 spot radio announcements in the
metropolitan area for the run of Darryl F.
Zanuck's "People Will Talk," which opened
at the Roxy Theatre Wednesday (29). WCBS,
WOR, WNEW. WMCA, WINS and WMGM
are the principal outlets.
The spots consist of one-minute. 20 second
and 15-second announcements. In addition,
special live announcements are made on the
Dorothy and Dick WOR program.
Garfield Leaves Goldwyn
For CBS Radio Network
NEW YORK—Sidney Garfield has resigned
as director of eastern publicity and advertising
of Samuel Goldwyn Productions, according
to James A. Mulvey, president. He
will become exploitation director for the
Columbia Broadcasting System radio network,
effective September 10. Before joining
Goldwyn, Garfield was with Warner Bros,
eight years, handling special publicity assignments.
Roger Pryor in Ad Post
NEW YORK—Roger Pryor, who was featured
in a score of Hollywood films from
1943 to 1946, has been elected vice-president
in charge of radio and television in the New
York office of Foote, Cone & Belding, advertising
agency. Pryor, son of the late
Arthur Pryor, famous bandleader, joined the
agency in 1947 and has been announcer for
Theatre Guild of the Air and other important
radio programs.
WB Sets Tradeshow Dates
NEW YORK—"Painting the Clouds With
Sunshine" will be nationally trade.shown
Wednesday (5) and distributed October 6.
"Come Fill the Cup" will be nationally tradeshown
September 12 and distributed the week
of October 30. Both are Warner Bros, pictures.
R. L. Jordan in Publicity
Post at Alexander Smith
NEW YORK—Robert L. Jordan has been
named as publicity manager for Alexander
Smith, Inc., a new post. Jordan will handle
public relations and publicity activities for
Alexander Smith. Inc., and its three operating
divisions—carpet, linoleum and special
products.
Jordan has had varied experience in both
the advertising and publicity fields. He was
account executive for L. Richard Guylay and
Associates. Prior to that he was with World
Video, Inc., Long Island College of Medicine
and the Red Cross.
Holiday to Play Brandt
Stage Revue in Sept.
NEW YORK—The Holiday Theatre, renamed
from the Gotham, when it became a
first run theatre in April, will become a
legitimate house September 24 when "Bagels
and Yox," a Yiddish musical revue in English,
will open its Broadway run. The attraction,
which has been produced by Harry Brandt.
Al Beckman and John Pransky, was first
announced to open at the Globe and then at
the Mayfair, both operated by Brandt Theatres.
However, neither of the other houses
has backstage facilities and dressing rooms.
'Medium' to Open Sept. 5
With Benefit for ANTA
NEW YORK—T^ie American National Theatre
and Academy will receive the entire
proceeds from the opening of "The Medium"
at the Sutton Theatre September 5. Prices
will be $10, $7.50 and $5, with all seats reserved.
The regular scale will start the following
day. ANTA is raising money to support
the legitimate theatre throughout the
nation. Helen Hays is president and Robert
W. Dowling of City Investing Co. is chairman.
Delegate Sponsors 'River'
NEW YORK — Sir Benegal Rau, Indian
ambassador to the United I^ations, will represent
his government and officially sponsor
the opening of "The River," a Jean Renoir
film, at the Paris Theatre September 10. Al.so
attending the opening will be Rajeshwar Dial,
minister to the United Nations, and his wife;
French Ambassador Henri Bonnet, Senators
Herbert Lehman and Irving Ives, Mayor Vincent
Impellitterl and others.
N. Y. 'Widow' Date Set
NEW YORK—"The Reluctant Widow," a
Two Cities British film, will open Friday (7)
at the Trans-Lux 60th Street Theatre, according
to Fine Arts Films, American distributor.
It was directed by Bernard Knowles
and produced by Gordon Wellesley, and deals
with love and espionage on the eve of Waterloo.
Jack Boyd to Hallmark
WILMINGTON, OHIO—Kroger Babb, president
of Hallmark Productions, has appointed
Jack Boyd, who has been general manager
for American Theatres at Albany, as zone
manager for the Albany-Buffalo areas.
ALBANY
.
n familiar face has disappeared from Filmrow.
Helen I. Wisper resigned as office
manager and head booker at 20th -Fox after
serving with the company for 15 years.
Johnny Wilhelm, booker in the Pittsburgh
exchange the last two years and previously
in the Buffalo branch seven years, is her
successor . Haas, chief engineer for
Fabian Theatres, was on an inspection of
theatres and drive-ins in this area. He
intends vacationing in Delaware following
his return to New York. The Plaza,
Schenectady, used its Magnascope lenses to
produce sharper detail for "Alice in Wonderland"
Cowen, manager of Proctor's,
Troy, and Dick Murphy, manager of
the Plaza, Schenectady, went on vacations.
Police searched for a young bandit who
slugged William Jefforts, assistant manager
of Warners' Avon in Utica with a revolver,
struck Walter Borthwick, an usher, and
escaped with $400 . . . Phil Baroudi reported
disappointing business with "Meet Me After
the Show." He has theatres in North Creek,
Warrensburg and Indian Lake .
Lament
is featuring free fire engine rides at
the Riverview Drive-In at Rotterdam Junction.
He bought an old one from a nearby
junk dealer and started giving rides around
the road inside the ozoner to children and
their parents. The truck, which carries 30.
still has the name of a town fire department
painted on the side.
The Times-Union is bringing Hopalong
Cassidy (Bill Boyd) to Albany for a "ranch
party" September 29. A free ticket will be
given to each child who saves 14 consecutively
numbered coupons (in the paper) and brings
them to the T-U . Madison placed
special copy on the appearance of Melvyn
Douglas and Signe Hasso, stars of "Glad
Tidings," at the Saratoga Spa Theatre Tuesday
at a Movie Matinee arranged by Betty
Parry of station WXKW. Miss Parry's regular
program was broadcast from the stage.
Special prizes for women were offered. The
picture was "Show Boat." The in-person date
by Douglas and Miss Hasso was the first in
which top performers from the Spa summer
theatre had visited an Albany film house.
Warner Sales Heads Hold
Product Talk at Albany
ALBANY—Fall product was discussed
at a meeting of Warner Bros,
Thursday (30)
sales executives here. Jules Lapidus, eastern
and Canadian division manager, presided.
Those attending were Norman J. Ayers. eastern
district manager, from New York, and the
following branch managers: Ray S. Smith,
Albany: George W. Horan. Boston; Matthew
Sullivan jr., Buffalo; Max Birnbaum, New
Haven, and Ben Abner, New York.
BEST SPECIAL TRAILEI?^
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BOXOFFICE :: September 1, 1951 39

HART
C ABRAMOFF of Atlanta Theatres, who had
just returned from a vacation, commented
that a inaiiaKers meeting is held every week,
at which plans for
advertising and exploitation
are laid.
Showcards, radio
time, programs and
all mediums are used
to sell the attractions
playing at their theatres.
Abramoff said
that if good product
was available so theatres
could offer a
good show to the
public every day for
six months straight, the industry would have
nothing to fear from television.
Abramoff has a very good grasp of the
problems confronting the industry.
Lack of showmanship hits you square in the
face when you register at a hotel in the Philadelphia
area. There are no programs in the
hotel rooms, no window cards on the desks
or standees in the lobbies—not a single thing
to tell you that there are motion picture theatres
in town. So, out of curiosity, I checked
several hotels and talked with managers and
desk clerks. They all told me the same story
—that nobody ever offers to place any material
of this sort in the hotels.
I have not seen a merchant tie-in since I
have been in town and nobody seems to have
promoted any tieup space in the newspapers.
Well, boys, the business can be had, you know,
if you want it—and the more people you tell
about your shows, the more people will come.
But if you hide your shows from the public,
how can they know what is playing?
The more you tell the more you sell!
Jack Greenberg was keeping busy nowadays
with theatres in New Jersey and Pennsylvania.
David E. Brodsky of the company bearing
his name reported he had nearly completed
the interior decoration of the Victoria Theatre
at Shamokin, Pa., including new curtains
and drapes.
Brodsky also mentioned a job the company
BEATS
.By HARRY HART.
was doing at Eastern Baptist Theological
seminary in Philadelphia and St. John's
church at Carlisle, Pa. Another job, the Notre
Dame at Baltimore, is nearing completion.
The firm manufactures stage curtains and
draperies as well as doing interior decorating.
Guy Hunt of the Hunter circuit out of Wildwood,
N. J., who was on Filmrow booking, said
that the circuit's de luxe resort theatres would
start closing for the winter about September
15.
Ralph Price of Berlo Vending Co. and I had
quite a chat about people we both knew in the
south. His father lives in Atlanta.
At the South City Drive-In, Charley Goldfine
and cousin Harry Rothstein were getting
ready to start the show in the very nice 1,200-
car drive-in, which has a playground and
also a Kiddieland with a train ride, a boat
ride, horse ride and several other rides that
are charged for. The rides open Sunday afternoon.
I noticed that no motion picture theatre
advertising appears in the Where to Go This
Week publication, which is distributed by the
hotels of Philadelphia and is published by the
Travelers Publishing Co. I think the theatres
are missing a bet in not going after the tourist
trade.
Eddie Gabriel blew his horn for me at the
Capitol exchange. The firm often identifies
it.self over the telephone by blowing a trumpet.
The exchange was run for many years by
Eddie's father. Eddie took over in 1931 and
has operated it ever since.
Harry Botwick of Paramount Theatres was
out of town on business. He operates the
Town. Rosevelt and Nixon theatres.
Jack Beresin of Berlo Vending Co. had just
returned from a business trip to New York
and was very busy.
David Milgram of Milgram Theatres said
that indoor houses may be holding their own
but are not gaining any, but that drive-in
business had increased over last year.
The Milgram houses are on the move with
showmanship and a managers meeting is held
every week.
Larry Ruch, district manager for Ellis The-
TALK .VUOl r UDMAN'— Willlaii.- (loldinan, presidt'iit of tlie Goldman Theatres,
fourth from left, poses with, left to right: Perry Leiber. RKO studio publicist; Tim
Holt, Vincent Price, Marjorie Reynolds and Robert Mitchum on the occasion of the
stars' appearance at the Goldman Theatre, Philadelphia, in behalf of "His Kind of
Woman." The four stars with Jane Russell made five personal appearances at the
Goldman Theatre on opening day.
atres, returned from a vacation in Michigan
with his parents. They did some fishing.
Martin Ellis of Ellis Theatres reported that
a 13-week drive was being planned for this fall.
He called in Larry Ruch to give me details of
Ellis Theatres' 18th annual showmanship
derby which will start September 23 and end
December 29. It will be operated on a point
system. Grosses, advertising, goodwill and
community activity will also count, along with
housekeeping. Prizes will be presented every
week. I am sure that the showm.en of this
circuit will have a good time competing with
each other. You can see when you pass the
different houses that showmen operate them.
Benjamin Fertel of Colonial Amusement
Co. said he had found that air conditioning
was very important. He commented that lots
of people who were critical of motion pictures
admitted when pinned down that they had
not even seen a show in many months but
were quoting hearsay, Fertel stressed the
importance of getting people out of their
homes not only for the theatres but for the
benefit of everybody in business from the
taxicab operator to the largest merchant in
town. Which goes to prove again that businessmen
and showmen have to work together.
He reported that concession business was
surprisingly steady.
William I. Greenfield talked about the city
tax on admissions, which amounts to 10 per
cent, and cited an example of a 45-cent admission.
Seven cents of it was federal tax
and four cents was city tax, which makes a
total of 30 per cent taxes on each admission.
And this is in addition to the city license on
each theatre of $100 a year, plus a sign tax on
their marquees.
He said that exploitation definitely pays
off and there must be a constant use of it if
it is to have the most effect.
Greenfield also said that more good pictures
are needed to bring people back into
theatres. He believes that long uptown runs
are causing a shortage of pictures in the
neighborhoods.
Robert Lavin, secretary of the United Motion
Picture Theatres organization of eastern
Pennsylvania, southern New Jersey and Delaware,
told me that the group has been dormant
but is now expecting to become more
active. Lewen Pizor, president of the association,
was out of town all week so I did not
get to see him.
have been asked by many people what I
I
thought was wrong with attendance in the
greater Philadelphia area, and from my observations
and comparison with other sections
of the country, I would say that lack
of exploitation that stimulates community interest
and goodwill among local merchants,
plus failure to take advantage of merchant
tieups and definitely too few personal contacts
with the patrons are among the major
causes of slack business. I have seen very
little personal contact business as no showman
has said to me, "I meet my patrons and
ask how they are," or, "I get to know my
patrons by their names." It must be remembered
that people like to be flattered by being
remembered, and if a showman gets to know
patrons on that basis he has built goodwill
that cannot be bought.
have met some mighty fine folks here in
I
Philadelphia and I fully believe that once they
get the campaign rolling to get people out of
their homes it will help increase boxoffice
receipts. But it will have to be a long-range
program.
BOXOFFICE :
: September 1, 1951

. . United
. . William
. . Jack
. . Y
. . Charlotte
. . Four-Paws
. . Helen
. . Laura
. .
. .
. . . Goliath
. . . Sara
, . . National
. . . Morton
. . . The
. . . Metro
. . . RKO
. . Doris
. . Booker
. .
PHILADELPHIA
\xrilliam Goldman, Inc., has brought suit
against Stanley Co. of America seeking
$83,583 in damages, alleging that the defendant
failed to turn over the State Theatre,
when its lease expired, in the same condition
as it received it. The State was erected in
1928 by Mercantile & Theatre Properties,
which gave a 20-year lease to the Stanley
Co. Goldman purchased the property May
31, 1946, and took over operation when Stanley's
lease expired.
Charles Argentine and James Morosco,
operators of the Keith Theatre in Burgettstown.
Pa. settled out of court a legal action
in which the distributors charged the
two exhibitors were guilty of inaccuracies in
their reports on grosses with percentage deals.
.
Trouble is brewing: in some local situations
with certain exhibitors claiming that they
are the victims of a muddled crazy-quilt pattern
of cross-clearances Arti-sts,
which had threatened to drop National Film
Service from physical handling of its film,
has kissed and made up . Clark,
who has been on a leave because of a back
ailment, is no longer handling National Film
Service's business at his Philadelphia office.
The office has been switched to New York
. . . A. M. Ellis has purchased the Warner
building and will transfer his offices there before
the end of the year.
William Goldman is no longer bidding for
Metro product in his first run houses. Metro
is splitting its product between Stanley-
Warner and Goldman theatres. However,
when an especially desirable picture becomes
available, the decision as to its run is decided
by a toss of a coin . . . Marines from Philadelphia's
navy yard marched with the
famous marine corps drum and bugle corps
from Washington in preshow ceremonies on
Tuesday i28i evening for the premiere of
"The Flying Leathernecks" at the Randolph.
Brig. Gen. Clayton C. Jerome, director of
marine aviation, was present at the special
performance, all proceeds of which were
donated to the Marine Corps War Memorial
Foundation, Inc. Funds will be used for the
largest battle monument of its kind, depicting
the raising of the flag at Iwo Jima.
The Office of Price Stabilization, as a result
of a campaign waged by the Philadelphia
Inquirer, may issue an order requiring vending
machines in theatres to reduce the price
of soda from a dime to nine cents because of
the elimination of the Pennsylvania beverage
sales tax. Operators point out that if such a
change is ordered, it will a complicated and
expensive process since it will require changing
of the coin slots in the machines.
The Frankford Theatre, which was a last
run Paramount Theatres' house, will be demolished
. . . Allied is doing the booking and
buying for the Keswick, Glenside. since the
death of Al Fisher . . . Bill Mansell. Warner
Bros, branch manager, is COMPO distribution
representative in this area.
Leonard Mintz, Snader Pi'oductions' representative,
attended a New York policy
meeting with Oliver Unger, national sales
director. Discussion centered on plans for
release of ten British films which the company
plans to make available within the next
.
Vacations at RKO include
six months . . .
Lorraine Howard, Jean Donner, Ed Fisher
Rita Kelmar, Monogram
and Josie Marcellina . . .
assistant-booker, spent a vacation at
Cape Cod, Mass. B. Yablin,
Monogram biller, is leaving September 9th to
get married . & Y Supply Co. has redecorated
its offices and has installed air
conditioning.
Members of the motion picture colony are
gracing local footlights this season. Ann
Sothern and Robert Cummings will star in
"The Philemon Complex" at the Forrest
October 1. Ginger Rogers is due September
3 to star in "Love and Let Love" at the Forrest.
Other stars who appear locally are Tom
Hemore, Olga San Juan, Charles Boyer,
Charles Laughton, Cedric Hardwicke and
Agnes Moorehead.
Industryites were sorry to hear of the
death of Charles H. Goodwin, president of
Quality Premiums and a pioneer in the industry.
He once booked and handled a circuit
of 20 houses. He was also state secretary
of the old Exhibitors league and the chairman
of the board of managers of MPTO of
Eastern Pennsylvania for 14 years. At one
time he managed the Exhibitors Film exchange.
He was a Mason, a member of Variety
Club, Anglers Club of Ventnor and
Atlantic City Racing Ass'n.
Norman Shigon, local correspondent for
BOXOFFICE, is serving his clerkship before
becoming a lawyer with Alfred M. Klein,
who is the "Philadelphia Lawyer" for the
Evening Bulletin . Theatre is
.
. . . George
scheduled to reopen the day after Labor
day and Joe Engel are handling
Lux product in this territory
Resnick, partner in the Del Amusement Co.,
has recuperated nicely from a heart attack
which he suffered in Atlantic City.
. . . Everett
Stanley-Warner Theatres has lost the lease
on the Aldine in Wilmington
Callow. Stanley-Warner publicity head, was
on vacation. His secretary, Hortense Shalita,
pinch-hit for Kathleen McNamee, Ted
Schlanger's secretary, while she was vacationing
. . . Frank Gallus has closed the Ritz in
Mays Landing, N. J. . , . Mrs. Helen Barden,
U-I ledger clerk, has resigned because of ill
health ... A new bride at U-I is Mrs. Laura
Reeves, general clerk.
.
.
William Mansell, WB branch manager,
went to Pittsburgh for a district meeting .
Mary Ann McKenna, U-I general clerk, underwent
an appendectomy . Westcott,
U-I clerk, was married Saturday
Betty Klein, former 20th-Fox telephone operator,
is in Europe Barden. U-I
ledger clerk, resigned effective August 31 . . .
John Bachman, well known in this territory
since he was salesman for WB, died in
Charlotte, N. C.
Jacl{ Goldman, former Boxoffice Pictures'
booker now in the army, will be married
September 2 and his bride will return to
Spokane, Wash., with him.
Eugene F. Haines Retires
CAMDEN—Eugene F. Haines, assistant
treasurer of the RCA Victor division of Radio
Corp. of America, retired Friday (31) after
50 years with the company. He started in
1901 as office boy and timekeeper in the
Eldridge R. Johnson machine shop which
turned out early phonographs, bicycles and
other products.
WASHINGTO
The Park in Lexington Park is celebrating
its third anniversary this month with
a "Film Festival of Hits." All the merchants
in St. Mary's county, and the two newspapers
are cooperating. Telegrams are being
received from the studios signed by the stars,
producers and executives congratulating the
theatre on its anniversary. Jack Fruchtman
is the general manager.
. . . Jessie Weeks, Earl
Warner Theatres: Lloyd Hadaway resigned
as Savoy manager
CharUe Grimes
Yates's secretary, quit . . .
and Lou Ribnitzki returned from vacations
visited the 20th-Fox office. He
appeared at Loew's theatres in the interest
of "David and Bathsheba." which will open
Tom Halligan
at the Palace September 12 . . .
came in to book the Williamsburg Theatre
Young's husband is recovering from
an appendectomy. District Manager Ed Callahan
and his assistant, John Felony, conferred
with local manager Glenn Norris and
sales manager Ira Sichelman.
The O'Leary's are sending postcards from
Ocean City . Curran, John O'Leary's
secretary, was married to George Wadzeki in
Francis Xavier church . Joe Davidson
and wife from Cleveland were visitors . . .
Joann Dinsmore resigned. Charlotte Ann
Hiser, daughter of Mr. and Mrs. Henry Hiser
of Hiser Theatres, will attend Randolph-Macon
College for Women at Lynchburg . . .
Mr. and Mrs. Harley Davidson, Independent
Theatre Service, are visiting relatives in
Canada.
Fred Schanberger, Keith's Theatre, Baltimore,
made one of his rare visits to Filmrow
Screen Service is back in its
old quarters at 920 New Jersey Ave. N. W.
Gerber, District Theatres, returned
from a Cape Cod vacation . . . Dan
Weinberg came in from Frederick to book
Eugene Kramers, District Theatres,
were vacationing in Cape Cod.
Josephine Evans of Paramount and hubby
celebrated their silver wedding anniversary
booker Ida Barezofsky's parents
celebrated their golden wedding anniversary
sales manager Al FoUiard was on
a vacation ... At Monogram Blanche Hare
is the new cashier. She resigned from UA .
Manager Milton Lipsner spent Wednesday
visiting the Baltimore exhibitors . . . Phyllis
Folk is returning to her home in Mount Savage
to enter college.
. . . Ethel Michalson is
Max Cohen, Minerva Films, spent several
days in New York
Art Levy's new secretary at UA.
ELMER H. BRIENT & SONS
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BOXOFFICE :
: September 1, 1951 41

Overseas Film Bill Cut
Overruled by Senate
WASHINGTON—The senate on Friday (24)
returned appropriations to Voice of America
and related activities, including the overseas
film information program, to the figure
authorized by the house-passed bill
making fLscal year 1952 appropriations for
the State department.
The house had cut $30,000,000 from the
administration budget request for these activities
of $115,000,000. The senate appropriations
committee had made a further cut of
$23,000,000 down to $63,000,000.
The senate group further specified sums
of money for each type of activity. The
overseas film program was given only $2,785,-
409, compared to last year's $11,803,000 spending
and a budget request for fiscal 1952 of
$13,074,000. A high State department official
described the committee appropriation as
a "liquidation figure," which would permit
no new films and completion of those under
way in only a minimum number of language
versions.
The senate, in reversing the appropriations
committee and returning the appropriation
for Voice of America and related activities
to $85,000,000, did not specify which programs
would get the added money. Neither
did the house bill. Hence it is impossible
at this stage to guess whether the senate
action in restoring some of the funds would
have very much effect on the State department's
overseas film program.
Red Hollywood Campaign
A Failure, Lasky Says
NEW YORK — Tlie September issue of
Cosmopolitan magazine lists an article. "The
Strange Story of the Hollywood Ten." by
Victor Lasky, author and newspaperman, who
recently spent a month in Hollywood and
attended Washington hearings on un-American
activities. He points out that the Reds
never had much success in influencing the
actual content of films, and that even in
their heyday "the overwhelming majority
of persons connected with the movies" detested
them.
Court Stay Halts Mexico
50-50 Split on Films
MEXICO CITY—A temporary injunction
has delayed enforcement of the Mexican lawscheduled
to go into effect Sept-ember 15
under the terms of which theatres would be
compelled to devote half their playing time
to Mexican films. The time is now divided
about 60-40 in favor of U.S. films.
A new session of Congress opened Saturday
il). An appeal will be made by both
Mexican exhibitors and American distributors
against enforcement of the measure.
Westrex Men to Coast
HOLLYWOOD—Recording managers of
Westrex Corp. from Asia, South America and
Europe are here for a conference on new recording
techniques and equipment. Those
present include: W. E. Kollmyer, India: J.
Cuevas, Brazil; R. J. Engler, England: W.
L. Bell. Paris; F. H. Hotchkiss, New York;
R. E. Warn, J. G. Frayne, R. W. Wight and
Gordon R. Glennan, Hollywood.
Film Industry Firms Drop
In Last Quarter of 1950
WASHINGTON—For the first time since
1943, the number of firms in the film industry
dropped from one quarter to another.
The Commerce department on Tuesday (28)
revealed that in the last quarter of 1950
about 200 new firms entered the Industry,
but 300 went out of business.
At the end of 1950, the number of separate
business firms in all branches of the film
industry stood at 15,000. The figure for September
1950 was 15,100.
The slight drop rever.sed a trend which had
been in operation since December 1943, when
there were 11.500 firms in the industry. December
1943 also marked the end of a trend,
but a downtrend. The number of firms had
been dropping steadily until that time since
the Department of Commerce began collecting
the figures in 1939.
Thus, the 11,500 firms in December 1943,
was the low point in the years for which
figures have been kept.
Another record was set. The 200 new firms
reported for the last 1950 quarter was the
lowest number of new firms since the Commerce
Department began making figures
available at the end of 1947.
Greek Film Allocation
Same as for Last Year
WASHINGTON—The Bank of Greece issued
a resolution, dated June 7, authorizing
an allocation of $500,000 for the importation
of U.S. motion picture films during the year
ending June 30. 1952, the same amount that
was allocated during the previous year. The
$500,000 shall be made available in four quarterly
installments of $125,000 from free dollar
holdings of the Bank of Greece. The
amount authorized shall be used in the first
place to cover print costs of motion pictures
imported from the United States, as well as
the value of pertinent advertising material
and transportation charges to the port of
destination. Any balance left over after these
initial payments shall be used for the payment
of film royalties.
Approximately 400 feature films are released
annually in first run theatres of Greece, about
70 per cent of which are U.S. productions. At
the end of 1950 there were 198 indoor motion
picture theatres in operation with a total
seating capacity of about 95,000. During the
hot summer months all but one or two air
conditioned theatres close and their projection
and sound equipment is transferred to
open-air theatres which run two evening performances
daily from about 7:30 to 12 p. m.
Methylene Chloride Use
Restricted by NPA
Is
WASHINGTON—The National Production
Authority on Wednesday i29) banned the
sale of methylene chloride without NPA
authorization. It is a chemical used in the
manufacture of non-inflammable photographic
film.
Allocation is necessary, NPA explained, because
shortages of the product are slowing
down deUvery to necessary defense programs.
One important u.se is in the manufacture of
paint remover used in the de-mothballing
operations of the navy and air force.
197 Films Produced
By Japan in 1950
WASHINGTON—There were 20 feature
film producing firms in Japan during 1950,
of which five are considered to be major
producers. These five firms produced a total
of 197 of the 216 features made in 1950. In
1949 a total of 156 features were produced
by 15 companies. The five major producers
have a total of nine studios with 35 stages.
In the postwar period, the most successful
Japanese feature film, a drama, was produced
at a cost of 38,000,000 yen, which compares
with the average production cost of
15,000,000 yen per picture, exclusive of tax.
The Japanese government does not render
financial assistance to the film industry.
Japanese production techniques are not comparable
to that of United States film producers,
principally because of a lack of funds
for importing modern equipment. A definite
market exists for United States motion picture
equipment if foreign exchange allocations
were available for such imports. i360
yen equals U.S. $1.00.) Credit facilities are
extremely tight and to keep down the cost of
production Japanese film companies tend to
turn out low-budget films. This emphasis on
quick turnover contributes to the industry's
difficulties in competing with foreign films.
There are only tw'o known firms in Japan
which produce 35mm raw- stock film. Total
production of these two firms during 1950
was 124,250,000 feet. Consumption of rawstock
film was estimated at 102,344,105 feet
during 1950 and Japan reportedly exported
12,000,000 feet to India. Since Japanese rawstock
film is not considered comparable in
quaUty with that of the United States and
certain other countries, it is improbable that
foreign film companies w-ould use any large
volume of Japanese raw film unless foreign
exchange for the importation of raw film
was not available.
Good Market in Hong Kong
For U.S. Booth Materials
WASHINGTON—There are 41 motion picture
theatres in the colony of Hong Kong
w-ith a total seating capacity of 39,179. United
States projection and sound equipment predominates.
More than half of the theatres
have installed new projectors and practically
all have installed new sound equipment since
the war. About ten theatres are equipped
with locally assembled sound equipment which
may require replacement in the near future.
The United States is also the principal supplier
of arc lamps.
There is a good market in Hong Kong for
projector accessories and replacement parts,
screens, rewind reels and projector carbons.
The need for projector carbons is urgent.
The last shipment of carbons from the United
States was reportedly received in September
1950 and there is a growing demand for
replacements. British projector carbons are
being ordered more often and United States
suppliers are fearful that they will lose this
market.
Seventeen theatres have some form of air
conditioning, 12 being cooled by mechanical
refrigeration and five with forced draft fans.
The potentialities for selling air conditioning
equipment are limited to new theatres as it
would mean too great a capital outlay for
most of the older theatres.
42 BOXOFFICE :: September 1, 1951

NEWS AND VIEWS THE PRODUCTION CENTER.
(Hollywood Office—Suite 219 at 6404 Hollywood Blvd.: Ivan Spear, Western Manager)
Name Charles Gleil
In CBS Reshuffle
HOLLYWOOD—Appointment of Charles
Glett as vice-president in cliarge of network
services at the Hollywood end of the Columbia
Broadcasting System's radio and television
enterprises keynoted a reshuffling of
the CBS executive structure here in preparation
for the fall season. Glett formerly was a
vice-president in charge of TV for the Don
Lee network. A motion picture industry veteran,
he was at one time associated with
David O. Selznick's Vanguard Pictures. Glett's
new duties will be shared by Harry Ackerman
as vice-president in charge of radio and TV
programming.
Among other personnel shifts was the selection
of Irving Fein, one-time studio publicist,
as director of publicity and exploitation
for the CBS radio division, with Robert
Meyer handling press information for the TV
segment.
Launching a new expansion program, Jerry
Fairbanks Productions secured a long-term
lease on stage space and office facilities at
the Rockett studios on Sun.set boulevard here.
The video film firm will immediately start
two new series of half-hour shows—a mystery-drama
group and a dramatic format,
while three other series are slated to begin
filming this fall.
With Mike Stokey set as chairman, the
National Society of Television Producers, of
which Louis D. Snader is president, is organizing
a committee to study labor relations,
wage scales and working conditions within
the video industry. Tlie organization is also
setting up a title registration bureau similar
to that operated by the Motion Picture Producers
Ass'n.
Production of six more in his half-hour
"Racket Squad" crime exposes has been
launched by Hal Roach jr. at the Roach studios
in Culver City.
Succeeding Sherman Harris, who resigned
to form his own TV unit, Rudy Flothow has
been named producer on Stars Over Hollywood,
half-hour video series being turned out
by Revue Productions.
To Expound Processing
HOLLYWOOD—Sidney Solow of Consolidated
Film Laboratories will contribute a discussion
of film processing, from negative to
positive prints, to "The Arts and Sciences of
Motion Pictures,'' the all-industry compendium
being prepared under sponsorship of
the Academy of Motion Picture Arts and
Sciences.
Joe Pasternak Offers
His 45th Musical
HOLLYWOOD — With the launching
Wednesday (5) of "The Merry Widow" at
MGM, Producer Joe Pasternak has set
Joe Pasternak
up some kind of a
record—45 musicals
in 14 years.
The tunefilm specialist
began his
Hollywood career in
1937 with a series
of hits starring
Deanna Durbin at
Universal, and
swung over to MGM
in 1941. His credits
include "Anchors
Aweigh." " A Date
With Judy," "The
Toast of New Orleans" and the current
"The Great Caru.so," on which his associate
was Jesse L. Lasky sr.
Following "The Merry Widow." Pasternak
will gun "Skirts Ahoy" and "Because
You're Mine."
Executive Travelers
East: With a backlog of three pictures
being readied for Paramount release. Nat
Holt left for New York to discuss advertising
plans with the company's homeoffice executives.
West: James R. Grainger. Republic's executive
vice-president in charge of sales and
distribution, checked m for a week of studio
huddles on current and forthcoming product.
* * *
East: Philip A. Waxman. independent producer
who has just completed a John Barrymore
jr. starring vehicle for United Artists
release, planed out for Gotham for sales
discussions with UA toppers.
East: Robert Thomsen, MGM producer,
took off for Washington to research a melodrama
which he will send before the cameras
this
fall.
West: Joseph M. Schenck, 20th Century-
Fox studio executive, returned from New
York after ten days of huddles with Spyros
Skouras, company president, concerning details
of the impending divorcement of 20th-
Fox and National Theatres.
Studio Crafts Strike
At 30-Day Provision
HOLLYWOOD — Contending that
certain
phases of the Taft-Hartley act are "unjust
and oppressive" as concerns the employment
of motion picture workers, representatives of
two top union organizations, the Screen Actors
Guild and the lATSE, appeared before a senate
labor subcommittee early in the week in
Washington. Immediately after that hearing,
Senator Richard Nixon of California introduced
a bill amending the controversial Taft-
Hartley legislation.
Representing SAG were Richard Carlson
and John Dales jr., while Roy M. Brewer
appeared for lA. They asked that a provision
for a 30-day waiting period before an employe
is required to become a member of the
contracting union in a "union shop" be struck
out entirely, or at least greatly shortened,
and stressed that the members of their respective
unions are in jeopardy because the
Taft-Hartley provision has "encouraged
thousands of casuals" to take a great number
of one- to three-day jobs away from established
studio workers.
The amendment introduced by Senator
Nixon calls for the 30-day waiting period to
be cut to two days.
Echoes of the 1945 studio strike resounded
when the U.S. court of appeals set aside a
National Labor Relations Board decision
which had ordered Warners, MGM and Columbia
to rehire 24 men who had been involved
in that walkout. The NLRB ruling
held that the three studios had discriminated
against the men. and took the case to the
district court of appeals for enforcement of
its rehire order. However, the court ruled
that the men were engaged in a "wildcat"
strike and that the studios consequently were
not obligated to re-employ them.
Actress Gloria Swanson, one of the stars
developed by Jesse L. Lasky sr., will speak
at the first annual Milestone dimier to be
staged Wednesday (12) by the Screen Producers
Guild, honoring Lasky for his "historic
contributions" to the industry.
Ten-Percenters in Court
HOLLYWOOD—Two ten-percenters were
involved in legal machinations when agent
Helen Ainsworth filed a $120,000 action
against Harold Rose, also of the talentpeddling
fraternity, charging Rose with inducing
actress Corinne Calvet to break her
managerial contract with the Ainsworth firm
and sign with him.
BOXOFFICE :: September 1, 1951 43

Blurbers
STUDIO PERSONNEUTIES
REO Radio
Under a newly instituted policy of interchanging
assignments, JOHN SPRINGER, magazine contact in
the company's eastern drumbeating department,
checked in Irom New York lor two weeks, while
LINN UNKEFER, magazine department head on the
local stall, journeyed to Manhattan for a similar stay.
Brieiies
Columbia
Producer-Director Rolph Staub and a camera crew
lensed the annual shenfi's rodeo at the Los Angeles
Coliseum Sunday (26) as a lorthcoming entry in the
Screen Snapshot series.
RKO Radio
Producer George Bilson will roll two Leon Errol
two-reel comedies, "The Impractical Joker" and one
as yet untitled, next month.
Cleffers
Paramount
JOHNNY BURKE and JAMES VAN HEUSEN will
write the

\ ^1
lens "The Four Poster."
"Cripple Creek" is being photographed by HENRY
FREULICH
Metro
JOSEPH RUTTENBERG is the
Man m a Hurry." Named <
JACK GREENWOOD.
Monogram
"Northwest Territory" is being photographed by
WILLIAM SICKNER, with REX BAILEY as assistant
director and EDWARD I. KAY as musical director.
Paramount
EDWARD RUWE was booked as technical
adviser
on "Green Gold of Nevada."
"Somebody Loves Me" will be
Technicolor by GEORGE BARNES.
photographed in
RKO Radio
EDWARD KILLY is functioning as unit manager
on "Androcles and the Lion," with LLOYD RICHARDS
as assistant director and JUD ADDISS as dialog
director.
20th Century-Fox
HENRY WEINBERGER is handling the assistant
director chores on "Wait Till the Sun Shines, Nellie."
Dance routines for "I Don't Care" will be staged
by SEYMOUR FELIX.
United Artists
ELMO WILLIAMS will edit the Stanley Kramer
production, "High Noon."
Universal-International
DOROTHY REID was signed as dialog director on
"Francis Covers the Big Town."
Warners
New art direction assignments include EDWARD
CARRERE to "Retreat, Hell," CHARLES CLARKE to
"She's Working Her Way Through College," STAN-
LEY FLEISHER to "Four Chaplains" and LEO KUTER
to "U.SS, Marblehead."
Title
Changes
Monogram
"
"Ride 'Em Cowboy to BRONC RIDER.
"Ghost Raiders" to WHISTLING HILLS.
"Lone Star Lawman" to TEXAS LAWMEN.
RKO Radio
"Road Agent" to TRAIL GUIDE.
United Artists
"Henry Morgan" to HIGH NOON.
Universal-International
"Robert Barrat" to SON OF ALI BABA
•The Door" to THE STRANGE DOOR
Carl K. Hittleman Signed
To U-I Producer Contract
HOLLYWOOD—Carl K. Hittleman, who
has produced a number of pictures for release
through the Lippert organization, has
been signed to a long-term exclusive contract
by Universal-International. He checked
on the lot immediately, bringing with him
several story properties, from which his initial
assignment will be selected.
Hlttleman's last chore for Lippert was "Little
Big Horn."
WB Inks Ted Sherdeman
HOLLYWOOD—Scenarist Ted Sherdeman
was inked to a writer-director ticket by Warner
Bros., where his first assignment will be
to collaborate with Dan Mainwaring and
George W. Yates on the script of the upcoming
Joan Crawford starrer, "This Woman Is
Dangerous."
A'wards to T'wo Warner Films
HOLLYWOOD—Certificates of merit were
awarded two Warner Bros, releases, "On
Moonlight Bay" and "I Was a Communist
for the FBI," by the Southern California
Motion Picture Council, of which Mrs. William
A. Burke is president. The group is
affiliated with the National Screen Council,
which each month selects the "best family"
picture 'Which is awarded the BOXOPFICE
Blue Ribbon plaque.
^(^ LOGANS may come and slogans may go,
^^ the industry can organize to its teeth
for business-boosting campaigns—such
as the upcoming Movietime U.S.A. drive—but
trends apparently will go on forever.
Contemporary releases are reflective of two
such cun-ent drifts in picture-making procedure.
One of them is the notable number of features
which find their genesis and motivation
in fantasy and/or whimsy. Since the birth
of motion pictures, those ingredients have
been the foundation and structure of animated
cartoons, and in that field they have,
during recent years, attained king-sized proportions
in the feature-length output stemming
from the inspired ink-pots-and-pens
operations of the Walt Disney organization.
And at times in the past the whimsical approach
has been applied to more conventional
picture-making—the "Topper" films of several
seasons ago, for example.
Now. however, the latter are appearing on
past, present and future productional agenda
in precedential quantities. To the forefront
of the companies placing heavy emphasis on
such product is Universal-International. This
studio is sponsoring the "Francis" pictures,
which developed into a series following the
release of the original film about the "talking
mule" a year or so ago. Due for distribution
in the immediate future is the second in the
group, "Francis Goes to the Races," while a
third, "Francis Covers the Big Town," is now
before the U-I cameras. It is not necessary
to remind exhibitors—or the occasional HoUywoodians
who pay some attention to picture
grosses—how the initialer of the series scored
at the nation's boxoffices.
Having enjoyed so much financial success
with a mere mule, U-I's brass in its pursuit
of fantasy delved deeper into the animal
kingdom. Of recent vintage is "Bedtime for
Bonzo," in which the human mummers vied
with a scene-stealing chimpanzee—and on
which feature nobody lost money. Just having
been tossed to Cinemania's film appraisers
is still another of similar—albeit more subtle
— ilk, "You Never Can Tell," in which the
principal characters are a deceased dog and
horse, returned to earth in human form to
solve a mystery. And a right smart morsel
of escapist entertainment it is, one whose
fiscal future may easily parallel the records
of "Francis" and "Bonzo."
Characteristic and entirely praiseworthy
entries in the cycle have been shown by
Paramount and MGM. From the former came
"Rhubarb," produced for that company by
William Perlberg and George Seaton, and describing
the adventures of a cat which inherits
a baseball team: while MGM is soon
to distribute "Angels in the Outfield," another
baseball comedy in which heavenly messengers
are prominently to the fore. This
one was produced and directed by Clarence
Brown.
Carrying fantasy into a different and even
more imaginative field, inasmuch as they
treat speculatively with things to come, are
the pseudo-science-fiction features—of which
there have been several in the recent past,
and examples of which are present on current
and future schedules. This trend kicked
off when, almost simultaneously, Lippert Pictures
released "Rocketship XM" and Eagle
Lion presented the George Pal production,
"Destination Moon." Lippert at present is
plugging "Lost Continent," now in prerelease
engagements, while Pal's first for Paramount,
"When Worlds Collide," has just been given
its tradescreening. A story of Martian invaders,
"The Day the Earth Stood Still," has
been completed by 20th Centiu-y-Fox, and
Pal, again for Paramount, has begun preliminary
work on "War of the Worlds," from the
H. G. Wells story. And, to cite but one of
several others, RKO Fladio enjoyed considerable
success with its release of "The Thing
From Another World."
It seems probable that the trend will reach
an all-time high in Stanley Kramer's planned
production of "The 5,000 Fingers of Dr. T,"
the extremely imaginative creation of Ted
Geisel, cartoonist-humorist, under the nom
de plume of Dr. Seuss. This will be made
as a part of Kramer's multiple-picture, longterm
deal to produce for Columbia release.
Undertaking to bring the works of Dr.
Seuss to the screen with the retention of as
much as possible of their originality, as concerns
essence, atmosphere and techniques, is
a brave, challenging—and perhaps hazardous
—productional venture, even for Filmmaker
Kramer, who long since estabhshed, through
"Home of the Brave," "The Men," "Cyrano de
Bergerac," etc., that he has no timidity about
exploring uncharted motion picture fields. It
is such intrepid sallies into the unproven
and the sometimes-surprising financial rewards
with which they were crowned—that
have won for Kramer a high niche among
Hollywood's ranking producers.
As one of his initial steps in preparing
for the filming of "5,000 Fingers," Kramer
has retained Roy Rowland to direct the opus
and to work with Dr. Seuss on the screenplay.
Megaphonist Rowland has some very definite,
interesting and original opinions regarding
fantasy and whimsy, and how they should
apply to the screen in general and to his current
assignment particularly.
He is planning to have every detail of the
picture—even unto specially built sets—mirror
the aura of the Geisel technique.
At first blush that would appear as a
tough chore, one which must, per se, bring
forth a radical departure from formula picture-making.
But if consideration is given to the past
performances of Producer Kramer and Director
Rowland, the venture can be considered
an odds-on favorite to attain Its projected
goal.
BOXOFFICE : : September
1, 1951 45

. . . Mrs.
. . Bonie
. .
A Place in the Sun Shines Brightest
At Los Angeles; 'Rich' Beats Par
LOS ANGELES—Still the brightest first
run attraction in town was "A Place in the
Sun," which hit a solid 200 per cent in the
second stanza of its advanced-price engagement.
The only other attractions exceeding
normal takes were "Rich, Young and Pretty."
which reached 125 per cent in its first week,
and "Alice in Wonderland." also at 125 in its
second stanza.
(Average Is 100)
Beverly Canon—Kon.Tild (RKO), 18th wk 70
Chinese, Los Angeles, Loyola, Uptown, Wilshire
Meet Me Aher the Show (20th-Fox),' Thii Is
Korea (Rep) 100
Downtown, Hollywood Poramounts Thai's My Boy
(Para), 3rd wk 85
Egyptian, Loew's State—Rich. Young and Pretty
(MG)il), plus, at State only, Montana Desperadoes
(Mono) _ _1Z5
Fine Arts—A Place in the Sun (Para), 2nd wk. 200
Four Star—Native Son (Classics), 3rd wk 80
HiUstreet, Pontages—Alice in Wonderland (RKO),
2nd wk _I25
Laurel—Tales oi Hoffmann (Lopert), advanced
prices, 13th wk _ 90
United Artists, Culver, Studio City, Vogue, Ritz—
Iron Man (U-I), The Man With My Foce (UA),
2nd wk - 90
Warners Hollywood, Downtown, Wiltern—Coptoia
Horatio Homblower (WB), 3rd wk 90
'Alice' Tops Fiscal Frisco;
Bogart Works His Beat
SAN FRANCISCO—"Alice in Wonderland"
did exactly what was expected of her and
boosted the Golden Gate Theatre into first
spot honors with a loud 185 per cent in the
first week. Meanwhile, Humphrey Bogart
worked the other side of the street as usual
and blasted away at second place with 180
per cent honors in "Sirocco."
Cinema—The Frogmen (20lh-Fox), 5th wk 90
Fox—Captain Horatio Homblower (WB); Let's Go
Navy (Mono), 2nd wk 120
Golden Gate—Alice in Wonderland (RKO) 185
Orpheum—Sirocco (Col); When the Redskins Rode
(Col)
Paramount—That's My Boy (Para), 2nd wk
180
150
St. Francis—A Place in the Sun (Para) 160
United Artists— Cyrano de Bergerac (UA), 5th wk...l65
Warfield—Strictly Dishonorable (MGM) 90
'Show Boat' Sizzles at 225
In Fourth Seattle Week
SEATTLE—Top rating of the week in
Seattle is still MGM's Technicolor production
of "Show Boat." In the fourth week of its
run, it batted out a sizzling score of 225
per cent. Business was generally above average
all around.
Blue Mouse—On Moonlight Bay (WB); Fugitive
Lady (Rep), 4th d. t, wk 130
Coliseum—Meet Me After the Show (20th-Fox);
Boadblock (RKO) 150
Fifth Avenue—Alice in Wonderland (RKO),
2nd
..150
Liberty—Rich, Young and Pretty (MGM); Kind
Lady (MGM), 2nd wk 1
Music Box—Jungle Headhunters (RKO); Tokyo File
212 (RKO), 2nd wk
Music Hall—Show Boat (MGM); Night Into
Morning (MGM), 41h wk 2
Orpheum—Cyrano de Bergerac (UA); The iFirst
Legion (UA)
i
Paramount—That's My Boy (Para); The Mem
With My Foce (UA), 2nd wk 1,
Newcomers Beat Holdover
Attractions in Denver
DENVER—"Second Woman" and "Copacabana,"
at the Aladdin, Tabor and Webber,
tied for top percentage with the Paramount,
which was showing "Disc Jockey" and "Let's
Go Navy." The three-theatre unit topped
the town for money.
Aladdin, Tabor, Webber—Second Woman (UA);
Copacobana (UA) 150
Broadway—Show Boat (MGM), 6th wk. 100
Denham—Warpath (Para) ^100
Denver, Esquire— Coptain Horatio Hornblower
(WB), G.I. Jane (LP), 2nd wk 100
Orpheum— Alice in Wonderlond (RKO), 2nd wk 50
Paramount— Disc Jockey (Mono); Let's Go Navy
(Mono)
J50
Vogue—Happiest Days of Your Life (London) "I...'l25
DENVER
T^ick Fullem, who sold for Republic a few
years ago. has returned to the same job,
where he succeeds Jack McElhinney, resigned
. Walth, Columbia manager's
secretary, vacationed in California . . . W. H.
Turpie, division manager for IVIanley, conferred
with Arlie Beery, district man.
Tom Bailey, Lippert Pictures franchise
owner, left on an extended sales trip north
Floyd Brethour, secretary at Lippert,
will be quitting soon to start raising a
family, with the first one on its way .
Among those .seen on Filmrow were Lou
Higdon. Roswell; Marlin Butler, Albuquerque;
Hal Hawk, Salt Lake City, and Paul Rothman,
Colorado Springs.
Altec Directors Meet
Held in Los Angeles
LOS ANGELES—A two-day meeting of the
board of directors of Altec Lansing Corp. and
Altec Service Corp. was held here recently
at the companies' Beverly Hills offices. It was
attended by G. L. Carrington, president; A.
A. Ward and H. M. Bessey, vice-presidents,
and officers including D. C. Collins. T. H.
Blodgett. W. J. Alford jr., A. C. Conrow and
R. C. Tripp. The monthly meeting of the
directorate is customarily held in New York.
Frank Horrigan Dead
PHILIPSBURG, MONT.—Frank W. Horrigan,
55. prominent businessman and wellknown
public figure, died here in August.
He was a leading political figure and served
three terms in the state legislature before
becoming county commissioner. At the time
of his death, he owned and operated the
Granada Theatre here and the Pix Theatre in
Drummond.
Complete Sound Systems
Ballaniyne offers complete sound systems,
adaptable to iheaires of every size, shape, and
seaimg capacicy. These uniis. consisting of a
pair of soundheads, single or dual channel
amplifier and iwowjy horn system, will
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reproduction at low cost.
Pembrex Theatre Supply
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1969 South Vermont Avenue
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Complete Theatre E(TuipTnent & Supplies
'
Boy' Hits 145 in Portland;
Sig Sneak of 'Groom'
PORTLAND — "That's My Boy," playing
day and date at both the Orpheum and Oriental,
hit a high of 145 and was held at the
Orpheum. Monday night (27) the Orpheum
staged a sneak preview of "Here Comes the
Groom." The theatre was a sellout by 8:15
p. m. and so many fans were in line that
Manager Glenn Hughes repeated the preview
performance, the first time in the theatre's
history.
Broadway—Cyrano de Bergerac (UA) 130
Orpheum and Oriental—Thot's My Boy (Para) 145
Paramount—Alice in Wonderland (RKO) 90
United Artists—Strictly Dishonorable (MGM) 80
Reopens in Douglas, Ariz.
DOUGLAS, ARIZ.—Closed for three days
for the installation of new equipment in the
projection booth, the Grand Theatre has
been reopened. It is managed by Mrs. G. W.
Cook, who also manages the Lyric Theatre
here.
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13 BOXOFFICE :: September 1, 1951

. . Francis
. . Ben
. . Milt
. . The
. . Jim
. . Maury
f! Elden Pollock Opens L O S ANGELES
New Skagit Drive-In
MOUNT VERNON, WASH.—The Skagit
Drive-In was opened to the pubUc two weeks
ago by Owner-builder Elden D. Pollock after
construction had interested passing motorists
Tt was a double celebration for Lon Hoss, U-I gram film salesman, took off on a swing
sales manager. He received congratulations around his territory . . . N. Valdair has reopened
the La Habra Theatre in La Habra,
on his 62nd birthday and 40th wedding anniversary
Lichtenfield, operator of the dark for several months.
.
Clinton Theatre, planed out for Atlantic
Business called Ed Budd of the B. F. Shearer
Co. to Phoenix .
City to visit relatives . . . Walter Branson,
for months. The theatre has many unique
Schwartz, operator
of the Rio and Bridge theatres in San
RKO western division sales chief, pulled in
features. The grounds were opened an hour
from Gotham for huddles at the local branch.
before showtime the first night to permit
Francisco, was a visitor . . . Don Gillian, U-I
public inspection of the lot and building facilities
by daylight. Extra attendants were Harry Nace jr. and Vince Murphy of the manager .
Among booking and buying visitors were salesman, has been transferred to Seattle as
Ritz in Long Beach has
on hand to explain operation of the theatre. Nace chain in Phoenix; Leo Fisher, operator been reopened by Guy Black.
Souvenir booklets describing the ozoner's unusual
convenience and service facilities were and Mildred Kassin, Valley Theatre, Cama-
of the Rosemead Theatre in Rosemead; Philip
Social notes: The Filmrow club has been
organized with a nucleus membership of
given out.
rillo . . . Les Abbott of the B. F. Shearer office
was married Tuesday (28) to Joyce Cook
Stan Lefcourt, UA; Ben Peskay, producers'
A delegation of Seattle Filnrrow people attended
the opening and saw a central air in the Hollywood First Methodist church.
representative; Izzy Berman of the Eastland
chain; Mel Evidon, Columbia; Sol Mahler,
heating and ventilating system not duplicated
elsewhere in the world, so far as is known. Theatre shutterings included the closing of Vinnicof circuit; Bill Warner, UA; Gus Gunderson.
Pacific Drive-Ins, and Jim Finkler
The Mount Vernon-designed and Skagit the Avon in Southgate by Vic Dikes, while
county-manufactured, individual speakerheater
units and other features have aroused more of his houses, the Garvey in Garvey their names .
Jimmy Edwards disclosed he will darken two and Milt Smith of the booking office bearing
Nicholson, operator of
widespread interest in theatre trade circles. and the Montrose in Montrose. Edwards, the Marcal and Bard's Adams, left for New
Earl Dralle, former Bellingham theatre meantime, sold his Monterey in Monterey York on a product hunt.
employe who has been manager of Pollock's Park to Prank Harris, who recently acquired
J. J. Jameson, head of the Kansas City
Lyric Theatre for the past 18 months, is the Cameo from the Edwards chain . . .
and Denver shipping and inspection bureaus,
manager of the new drive-in, which is on Herb Turpie, western district manager for
conferred with Manager Lynn Petz here . . .
the highway between Burlington and Mount the Manley Popcorn outfit, left for Denver
Jim Ricketts jr., former head booker at
Vernon. E. M. "Eddie" Snow is the local on a business trip.
Paramount, is back on the job. He resigned
theatres' general manager.
Jack Zamski, U-I salesman, resigned to some time ago to return to Des Moines, his
enter private business Cohen of the home town. He succeeds Robert Cuming,
.
McHugh Polio Luncheon United Artists office, checked out for Kansas who resigned.
City on business . . . Tom Quinn, formerly of
Is Given at Ocean House Roy Dick.son's booking service, has joined the
Mrs. Esponde Still Is Owner
HOLLYWOOD—A capacity crowd of film Vinnicof circuit as booker, replacing Jack
BIOLA, CALIF.—A ten-year lease on the
figures and socialites were on hand when Sharriff, who has moved over to the Realart
Biola Theatre building has been sold to
the Jimmy McHugh polio foundation, sponsored
by the veteran songwriter, staged a visitor was Rex Ochs of Kroger Babb's Hall-
exchange as office manager ... A Filmrow
Carter Ashley and Bradley Fish, it was revealed
by Mrs. Alda Esponde, who owns the
benefit luncheon August 30 at the Ocean mark Productions.
property. A mistaken impre,ssion got into the
House in Santa Monica. Dr. Albert C. Bower,
inventor of a new junior-size respirator, was Bill Kohler of the Eastland circuit has been newspapers in mid-August that Ashley and
the guest of honor. Audrey Totter, Jeanne transferred from his managerial post at the Fish had bought the theatre. Mrs. Esponde
Grain and Mrs. Henry Ginsberg were among Largo to the Kinema in the same capacity explained that Bradley and Fish took up the
those in attendance.
Bateman, Republic western division
sales head, checked in from San Fran-
operated the showcase since last February.
lease from Alan Yengoian of Fresno, who had
cisco, accompanied by James R. Grainger, The Biola was built by Mrs. Esponde and her
distribution topper . . . Cliff Harris, Mono-
late husband Mike, who died two months ago
Fulfilling a long-cherished dream, the Motion
Picture Relief fund, of which Jean
Hersholt is president, will open new offices
Wednesday (5) in its own building here. For
the past several years the organization has
been leasing space in another building.
• • •
All major studios have pledged full support
to Dore Schary, MGM production chieftain
and chairman of the Los Angeles branch of
the American Relief for Korea committee.
Schary was host at a studio luncheon attended
by industry, civic, religious and business
leaders, and at which Douglas Fairbanks jr.,
ARKC national chairman, outlined the needs
of the war-torn Korean populace.
Glen Spencer to Reopen
Tacoma Proctor Soon
TACOMA—Redecoration of Glen Spencer's
Proctor Theatre is being rushed to completion
for an early September opening. Theatre
Drapery Supply of Seattle is doing the
job, which includes the installation of a new
main curtain to cover the old arch, plus
ceiling-to-floor drapery on two sides of the
proscenium wall. The decorating is in the
modern trend with large free-hand painted
scroll designs.
The outstanding designs are being executed
by A. Mushkin of the Theatre Drapery Supply
firm.
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BOXOFFICE
:
: September 1, 1951

. . H.
. . George
. . Exhibitors
. . Jim
. . Betty
. . M.
. .
. .
: September
SEATTLE
John Hamrlck Theatres was awarded a cita-
' tion by the army and air force last week
in recognition of "the spirit and public service
rendered in materially aiding the recruiting
service" by the theatres. The citation
was presented to John Hamrick by Lieut. Col.
Robert A. Harris.
The second meeting of the newly organized
COMPO Showmen was held at the Olympic
hotel Tuesday last week. Will J. Conner,
executive vice-president of John Hamrick
Theatres, and Sam Davis, MGM manager,
were chosen co-chairmen for the Movietime
U.S.A. campaign in the Washington, northern
Idaho and Alaska area. Al Weider, RKO,
is publicity chairman and Fred Mercy jr.,
Yakima theatreman, is finance chairman.
Al Weider, RKO exploiteer, was here work-
.
. . . Clarence
ing on "The Flying Leathernecks," which will
open at the Orpheum Smith.
Paramount western division manager, and his
wife returned from Alaska and went to British
Columbia prior to going back to Los
Angeles . B. Sobottka. vice-president of
Hamrick Theatres, renewed an old acquaintenceship
with Lauritz Melchior and wife
during the opera star's visit here
Hill, manager of exchange
operations
for 20th-Fox, was at the local exchange last
week.
Gil Schoeffler, manager of the Roxy in
DO n
NOW
Customers Are Coming Back
To The Theatre . . .
KEEP THEM COMING
WITH FIRST CLASS
ACCOMMODATIONS
See Us About Replacing
Your Worn Out Equipment
On RCA's Easy Terms!
Enumclaw, was back on the job after a twoweek
vacation . Bailey has resigned
as RKO booker and is now in business for
himself, distributing special films . . . Mrs.
Robert Messinger. assistant cashier at RKO,
is vacationing in California . . . Sam A.
Shirley, MGM representative for Alaska and
Honolulu, was here . . . Jimmy Beale, Columbia's
Portland manager, was in on business.
.
Warren Lemon, pioneer theatreman of the
Pacific northwest, died last week . . . Sammy
Siegel, Columbia exploiteer, returned from
Salt Lake City where he arranged a campaign
Morrie Segel is the
for "Pickup" . . . new United Artists salesman for the Portland
area. He replaces Mike Powers, who joined
20th-Fox to cover eastern Washington
Harold Harden, office manager of United
Artists, returned to work from his first vacation
in four years.
Earl Keate, UA, was in Portland working
on "Cyrano de Bergerac" . . . Following the
success of the soft ice cream dispenser at the
Liberty Theatre, the Music Hall has installed
a similar machine . . . Bill Shartin, president
of the Northwest Theatrical Enterprises, now
has his office in the Lippert building . . .
Fred Danz, general manager of Sterling Theatres,
was home a few days with a cold . . .
ZoUie Volchock, city manager for Sterling,
was in Port Angeles on an inspection tour .
Jack Engerman, manager at Lippert, planned
a weekend fishing trip in the San Juan Islands.
He recently beat Bud Brody, manager
at National Screen, at a game of golf by
shooting a double eagle on a 500 -yard par
five hole.
Frank Shannon of Popcorn Supply Co. was
to leave soon on a business trip east . . . Jim
Hone, secretary of the Independent Theatre
Operators of Washington and Walter Coy
and Paul Westlund, exhibitors, were on a
yachting trip in Canadi?.n waters . . . Tony
Hartford. National Screen salesman, was in
eastern Washington . Matthews,
NSS booker, has been promoted to secretary
to Bud Brody, manager.
Emil Wingard, assistant shipper, and Sharlo
McConnell, bookkeeper, both of NSS, will be
married in Walla Walla September 12 . . .
Gordon Wallinger. Monogram booker, was on
vacation . on the Row included
Mr. and Mrs. E. A. Darby of Naches: J. Bowling,
Sky view Drive-In. Everett; Mrs. M. Goodrich,
Everson; Mike Barovic, Sumner and
Puyallup: Eddie Snow of Mount Vernon; Fay
Honey, North Richland, and Ed Hickey and
Howard McGhee of the Midstate Amusement
Corp.
Salt Lake Salesmen
Set lor ISovietime
SALT LAKE CITY—Salesmen of the Salt
Lake exchange area are lined up and ready
to go on the Movietime U.S.A. campaign
following a meeting early this week. Under
supervision of Giff Davison, RKO branch
chief and distributor chairman for the drive,
the managers met and outlined the campaign
as it would be carried forward by their salesmen.
According to information coming from
the meeting, all that's holding up the cam.-
paign now is need for pressbooks and banners
and other material for the salesmen to
carry into the territory with them.
800 Attend Mo-vietime
Drive at Denver
DENVER — Movietime U.S.A. received its
start here at the Denham, with about 800
industry folks attending. All exchanges and
other places on Filmrow closed for the event.
Pat McGee, general manager for the Cooper
Foundation Theatres, was chairman of the
meeting.
The Rev. William Alexander, dynamic
Oklahoma City pastor and politician, gave
a well-received inspirational talk. He told
the listeners they could be proud to be numbered
in the film industry and related how
the motion picture folk had sold more w-ar
bonds per capita than any other industry;
how their hearts were bigger than any others,
as attested by the many worthy causes supported
by Variety Clubs all over the world,
and that there were fewer divorces per capita
by far in the movie industry than in any
other.
He asserted that if any one could not honestly
support the industry, he would do the
business a favor by getting out of it.
He was followed by Bob O'Donnell. national
head of the campaign, who told of
what was expected to be accomplished by the
drive. He told of the huge ad campaign,
using dailies in most every large city in the
country for display ads, and aimounced the
Hollywood personality tours that would be
organized and on the road soon after the
campaign started. One group will visit every
state capital, where they will make personal
appearances, not at theatres, but at gatherings,
be interviewed by the press and radio,
make radio talks, etc., and then fan out to
towns as many as is possible in a week.
It is up to the local committee to arrange
the timetable for the tours.
WESTE
337 COLDEN GATE AVE.* HE 1-8302.
SAN FRANCISCO l.CALIR
.
. . . Carl
Eddie Yarbrough, west coast exploiteer for
20th-Fox, was here setting up the campaign
for "David and Bathsheba," to open at the
Fifth Avenue Theatre September 26 . . . Mr.
and Mrs. Frank L. Newman sr. celebrated a
wedding anniversary this week M.
Mesher, Washington district manager for
Evergreen, was on a vacation, as was Frieda
Renicks, switchboard operator
Mahne, Evergreen purchasing and merchandise
manager, was on a business trip to the
Oregon district.
Vera Miles has been inked as the femme
lead in Lippert Productions' "For Men Only."
THEATRE 7ALE/
.ARAKEL1AN>|^
15 TAVLOn St.
PHONE PROSPECT 5-71'46
BOXOFFICE
:
1, 1951

,
201
. . Homer
. . Stopping
. . Julian
. . . Vern
. . Al
. . Ditto
. . The
. . Hal
UA Sales Drive Discussed
At Four One-Day Meets
SAN FRANCISCO—United Artists' Drive
AH the Way With UA campaign, scheduled
to start early in October, was discussed at a
one-day sales session held here Tuesday (28),
with William J. Heineman. vice-president in
charge of distribution presiding.
Max E. Youngstein, vice-president and director
of advertising, publicity and exploitation,
and Bernard G. Kranze, executive assistant
to Heineman. are conducting a series
of four one-day meets.
Those present: James Velde. western district
manager, and the following branch managers:
Ralph Clark, San Francisco; Bud
Austin, Salt Lake City; Clarence Olson, Denver;
A. J. Sullivan. Seattle, and Richard
Carnegie. Los Angeles.
Heineman. Youngstein and Kranze left for
New Orleans after the session to open the
second meeting August 29 at New Orleans.
Warren Lemon's Career
Covered Show Business
SEATTLE—Funeral services for Warren F.
Lemon, a pioneer of the motion picture business,
were held here recently. Lemon began
his career as an usher in the old Pantages
Theatre and was associated at one time with
the late David Wark Griffith.
A native of Augusta, Mont., Lemon came to
Seattle as a child. As a young man. he went
to the San Francisco Bay area and managed
several theatres. It was during this period
that he took various jobs with Griffith, also
working for Warner Bros, and World Films
in L. A. before moving to New York. There
Lemon worked as a company manager for the
Shuberts in Manhattan for several years before
returning to Seattle in 1929. He was
associated with Confidential Reports and Columbia
Picures until his retirement in 1948.
He was a charter member of Local B22. Theatre
Employes Union.
Two Theatres Reopening
In Frisco Bay Section
SAN FRANCISCO—Two downtown
theatres
in the Bay area are being reopened
following several months of inactivity. The
Blumenfeld circuit will open its Esquire theatre
in Oakland on August 31 with a subsequent
run policy. Fox West Coast is reopening
its United Nations Theatre with a moveover
policy from its first run Fox Theatre.
Eight Nevada Checking
Actions Are Settled
CARSON CITY, NEV. — Eight percentage
suits pending in the U.S. district court of
Nevada have been ended by full payment of
the claims filed by United Artists. U-I. Columbia.
Paramount. 20th Century-Fox. Loew's.
Inc.. RKO and Warner Bros, against Thomas
L. Karren, former operator of the Fallon and
Lawanna theatres, Fallon, Nev.
lor Quick AcHonI
for
YOUR
TH EATRE
.THEATRE EXCHANGE CO.
Fin« Arts BldJ. Portland 5. Ortoon
SAN FRANCISCO
J^r. and Mrs. Earl jp^tfew of Del Rey have
purchased ,
the "tbeatre ' Confectionery
busipess there from Mr. and Mrs. 'Richard
For "Go for Broke!" at the
Lavelle . . .
Irving Theatre, the army and air force recruiting
service furnished a display of equipment
in the theatre lobby. An interesting
sidelight to this outstanding display offered
by a neighborhood house, was the fact that
residents of the district could .send free radio
messages to relatives overseas right from the
lobby of the theatre.
.
Glenn H. Caldwell, manager of the Del Mar
Theatre in San Leandro, died. He was a
Nancy Guild, the
native of Peoria, 111. . . .
actress, was married in Redwood City to
Ernest Martin. Broadway producer and spent
her honeymoon here at the
Del Monte lodge recently were Louella Parsons,
Mr. and Mrs. Adolphe MenjoU, Fred
Waring and Mr. and Mrs. Tim McCoy.
Six hundred Tribune newsboys were treated
to a free show, popcorn and candy one day
Bill Blake-Mark Ailing treatment for its
opening at the Golden Gate. The premiere
night will be a benefit affair for marine
Korean war wounded. John Wayne, Janis
Carter and Robert Ryan and others will be
there. Brass bands supplied by the marine
corps and parades down Market street will
be a part of the campaign . . . Charles Thall,
manager of the California Theatres Ass'n,
returned from a vacation spent in the southern
part of the state.
Graham Kislingbury, district manager for
North Coast Theatres, and wife celebrated
their fifth wedding anniversary and their
baby girl's third bii'thday . . . Jim Barry,
Western Theatrical Equipment head, celebrated
his 11th anniversary x-ecently . . Mike
.
Newman. Columbia exploiteer, is accompanying
Beverly Michaels, star of "Pickup," on a
trip east. Anne Belfer of North Coast Theatres
worked up a schedule for the star, including
interviews by newspaper critics, on
radio and television. Anne al.so is working on
the opening of "Bright Victory," and has
arranged a busy interview schedule for Jim
Backus, here for promotion of the opening
at the United Artists.
.
Bob Schnltz, RCA representative here, was
on a trip through the territory hitting
Portland, Seattle and Salt Lake . . E. I.
.
Rubin, popcorn man around town, moved into
a new home last week . . . Guy Meek and
Everett Nolen, Palo Alto Drive-in. were on
the Row . Gray was in from his
Rancho Drive-In in San Pablo lunching
with Carl Scott. Columbia salesman . . . Al
Castle of the Westside Theatre in Newman
was along the Row, as was Murray Lafayette
of National Heaters, Inc., of Los Angeles.
Ben Stevensen. Moonlite Movies. Santa Clara,
was in visiting with his brother Rex of Trans-
California Theatres Harvey jr.
was here from the Village Theatre in
Sacramento enjoying some of our local fog.
The Terrace Drive-In here has come up
with ladies' night. Every Monday and Tuesday
women are to be admitted free and
given pieces of a 52-piece set of dinnerware.
And as if that isn't inducement enough,
mothers will be presented a complimentary
5x7 portrait of children under 10 years of age.
The Bel Air Drlve-ln at Eureka has installed
a new reader board and letters . . .
Nat Goldensen of Greenville was on the Row
last week . Mrs. Goldie Cowley,
Boyes Springs exhibitor, and Harry Sarber.
Joe Batt, Farrell Art Service, returned
from vacation at Catalina. His bo.ssman.
Jack Farrell, left on a several-week tour in
British Columbia . annual golf tournament
of Variety Tent 32 will be September
20 .
Grubstick. Lippert Pictures, won
the Los Angeles Variety Club golf tournament
and donated his prize to the Los Angeles
charity fund for children . Gruber.
office manager at RKO here, is shifting to
city salesman, replacing Johnny Cummings,
who joined the Panero circuit headquarters
just opened at the 25 Taylor bldg.
last week at the New Peerlex Theatre in
Oakland. L. J. Williams is manager . . .
Isabelle Fletcher, secretary to Sid Weisbaum Sam Shirley, MGM representative for
of the Sunny-Mount, is resigning to join her Honolulu and Alaska, was at the local exchange.
He left Monday for Honolulu . . .
husband, who returned recently from service
in Korea.
W. R. Tomlinson. Republic salesman, became
papa of a baby girl named Janis Ann
"Flying: Leathernecks" is being given the
Shattuck of Truckee's Donner Theatre
suffered a heart attack recently and is
recuperating at home.
The title of the RKO picture, "Road Agent,"
has been changed to "Trail Guide."
f
PRINTING COMPANY
THIRTY-FOUR HYDE STREET
SAN FRANCISCO 2. CAUFORNIA
BOXOFFICE :
: September 1, 1951 49

. . Vacation
. .
. . . Alan
. . . Clarence
. . Al
. . George
. . Dick
CELEBRITIES ATTEND OPENING—Stars, executives, business and civic leaders
were among the first-nighters when Fox West Coast staged a gala opening of its new
$450,000 Fox Theatre in Venice, Calif. At right is an exterior shot of the de luxe showcase,
showing a segment of the thousands of autograph hunters and klieg lights. An
attractive hostess greets George Bowser, left, FWC general manager.
PORTLAND
TWrartin Foster, managing director of the
Guild Theatre, has leased the Broadway,
a 400-seater in Tacoma, Wash. Like the
Guild here, he will operate it as an art house.
The Broadway opened Friday (31) with
"Trio." The Guild here will undergo a complete
remodeling soon, Foster reports. A
new front, larger lobby, new seating and air
conditioning units will be installed. A store
adjacent to the present lobby will be converted
into several large offices.
Harold Lake. J. J. Parker theatres controller,
entertained Oregon film notables at
the Astoria salmon derby. One of his guests
aboard his boat in the Columbia river was
Gov. Douglas McKay . returnees:
Herbert Royster. Mayfair manager, returned
from two weeks at Long Beach. Wash., and
Mrs. Hildegard Peterson. Lippert office manager,
back from eastern Oregon . . . Charles
Powers, 20th-Fox manager, was at his summer
home on Lake Oswego . . . Tommy Williams
of Republic is another Filmrowite vacationing.
.
Walter Hoffman, Paramount, was in town
working on "That's My Boy," "A Place in the
Sun." and "Here Comes the Groom"
Wayne Thiriot, Paramount manager, was at
home convalescing after several weeks in
the hospital . . . Lucille Bishop, Paramount
QUICK THEATRE SALES!
Selling theatres is our business. Live
orgonization, quick results. When others
fail, give us a try, past record of sales
is our proof.
UNITED STATES COVERAGE
Inquiries Answered lrnn\ediate\y
Write Irv Bowron, Sales Mgr.
FRED B. LUDWI6, Realtor
4229 N. E. Broadway Portland 13, Ore.
cashier, is back to work after a long illness
Wieder was at RKO . Lange,
RKO manager, reports that wife was in
Los Angeles. Their son-in-law and daughter,
Mr. and Mrs. Finn Sagild. sailed last week
on the He de France for Paris. They'll be
met by Sagild's parents and will motor to
Copenhagen to take up residence. Sagild was
an exchange student last year at the University
of Oregon.
Herb Mclntyre, western district manager
for RKO, was on an indefinite leave due to
illness. Cresson Smith of Los Angeles was
pinch-hitting . Oxtoby of WB returned
from a three day sales meeting session in
San Francisco . . . Max Bercutt was expected
in town to work on "Jim Thorpe—All American."
His campaign will feature a round trip,
all expenses paid, to the Rose Bowl New
Year's day football game in Pasadena. Eight
Portland merchants will back the campaign
Hill, branch operations manager,
was at 20th-Fox.
Arthur Greenfield arranged a special
screening of rushes from U-I's new film,
"Bend of the River." at the Star preview
theatre. The film was made on the slopes
of Mount Hood this summer and stars James
Stewart. Attending the screening were members
of the cast, including assistant director
Philip Bowles . DeWaide, formerly
of Portland, resigned as branch manager for
U-I in Seattle to enter private business.
Skouras Drive Bonuses
Awarded at FWC Rally
SAN FRANCISCO—Fox West Coast Theatres
held a general meeting of managers
from the northern California area. A contingent
of executives headed by Charles P.
Skouras, president, and George Bowser, general
manager, were present. Spence Leve,
northern California division manager, was
host. Bonus checks were given out for the
recent Charles Skouras Showmanship campaign,
totaling over $11,000. Jack Gunsky,
manager of the Fox Californian in Watsonville.
was aw-arded a citation and a check for
$250 as outstanding showman of the drive.
SALT LAKE
"tjt R. "Bud" Austin of Denver, who suc-
. . R. J.
ceeded the late Carroll Trowbridge as
manager for United Artists here, received a
hectic initiation into his new job. He arrived
in Salt Lake to be called almost immediately
into a sales meeting in San Francisco.
When he returned, he rushed back to
Denver to pack up and bring his family to
Salt Lake and their new home .
Leahy and Donald E. Parker of Spokane took
over as new manager and assistant, respectively,
of the Lyric Theatre. They succeed
Warren D. Butler, who left Salt Lake last
week for Indianapolis to head the advertising
department of the Indianapolis Amusement
Co. He had been here eight years and
had served as president of the Salt Lake
Motion Picture club, predecessor to the Variety
tent. Mrs. Butler and son will move
to Indianapolis later.
Mr. and Mrs. Harry Swonson are parents
Carl Linde,
of a baby girl, their first . . .
Paramount salesman in Montana, was in
for a sales meeting . Frank H. Smith,
. .
Paramount manager, was in Idaho for a special
sales meeting.
Visitors on Filmrow included Harold Wirthwein.
Monogram western sales manager;
Mike Vogel, U-I; N. R. Anderson, Lewistown,
Mont., and James EUett, Loa, Utah . . .
Graham Susman. Monogram salesman, was
in Denver on vacation.
Clyde Griffin, Phoenix,
Now Yuma City Manager
PHOENIX—Clyde Griffin, manager of the
Fox Theatre here, has been transferred by
Fox West Coast Theatres to Yuma, where he
takes over post as city manager of the Lyric
and the Yuma. Griffin replaces Jim Swanson,
resigned. Also involved in the shift is
Sam Bagwell, who moves up from the Vista,
Phoenix moveover house, to fill in as manager
of the Fox. Robert Huey switches from
assistant manager of the Fox to manager
of the Vista. Bagwell's assistant will be
Orila Lettre, formerly in charge of concessions
at the Fox.
Both Griffin and Bagwell started their
careers at the Fox. breaking in as ushers.
Griffin became a member of the staff in
1938 and was joined two years later by
Bagwell.
U-I Thank-You Ad Makes
Impression in Oregon
Portland— .An excellent example of public
relations on the part of the motion
picture industry was demonstrated here
last week (27) when Universal-International
ran advertisements in both the
Oregon Journal and the Oregonian thanking
the people of Oregon, state, county
and federal agencies for the many courtesies
extended to the film company. The
company sent a production company to
the Mount Hood area, about an hour east
of Portland, to film "Bend of the River."
James Stewart headed the cast. The production
unit was on location about four
weeks.
BOXOFFICE ;; September 1, 1951

"People
: September
WITH EVERYTHING DRIVE
OPENED AT FMW CONVENTION
SELL
Einfeld and Levathes
Are Major Speakers
At Two-Day Confab
KANSAS CITY—Fox Midwest Amusement
22nd annual
Corp. managers concluded their
fall convention Wednesday (29) with new
enthusiasm directed toward the forthcoming
16-week sales drive in which the theme
will be, "Sell Pictures With Everything You've
Got."
Sparked by an address prepared by President
Elmer C. Rhoden, who was unable to
preside at the convention because of an injury,
the theatremen heard the film industry
lauded for its valiant comeback in recent
months. They were told that now it was
their duty to make the motion picture theatre
the place to go. Rhoden's address was
read to the convention by Senn Lawler, FMW
director of advertising.
Highlighting the meeting was the presence
of Charles Einfeld, 20th-Fox vice-president
in charge of advertising; Peter Levathes, vicepresident
of 20th Century-Fox Television
F>roductions. and Alec Moss from the 20th-
Pox home office.
OUTLINES NEW CAMPAIGNS
Einfeld outlined advertising and promotion
campaigns on Fox pictures to be released
between now and the end of the year. These
included "David and Bathsheba," "The Desert
Fox, ' Will Talk," "No Highway in
the Sky," "The Day the Earth Stood Still,"
"Anne of the Indies" and "Kangaroo." Kits
containing promotional material on each of
these pictures were given to the FMW managers
at the meeting.
Alec Moss described the merchandising
facets of "The Day the Earth Stood Still."
citing it as an exploitation natural that
would capture the imagination of the public.
From here Moss went to New Orleans to
attend the ninth annual convention of the
Science-Fiction Ass'n on behalf of the film.
Smith Cady jr. of the Chase Candy Co. at
the Tuesday morning session discussed merchandising
confectionery. A round-table discussion
was conducted by R. P. Brous preceding
luncheon. Peter Levathes opened the
afternoon session with a discussion of the
new Eidophor television process as it applies
to the motion picture theatre.
TELLS OF EIDOPHOR TV
The equipment has been developed in the
last ten years at Zurich, Switzerland, and
now is ready for trial. It will be placed in a
theatre network and is expected to be in
operation within two years.
Levathes said that a theatre network will
be set up across the nation, with one of the
central studios planned for Kansas City.
He described the Eidorphor process this way:
Eidophor is a departure in television reception
in that it is a combination receiverprojector
type of gear suitable for installation
in theatre projection booths. Programs would
be picked up on "TV sound waves" from the
originating point and sent to a central studio
in each city, from which in turn the waves
would be transmitted to the theatres.
Rhoden's Reasons for Optimism
KANSAS CITY — While Elmer C.
Rhoden, president of Fox Midwest Amusement
Corp., was unable
to preside at
the 22nd annual
FMW managers
meeting here this
week because of injuries
suffered on a
recent visit in California,
his address
to the convention
was read by Senn
Lawler, circuit advertising
and publicity
head.
Elmer C. Rhoden
Filled with confident
expressions of ever-greater theatre
business, Rhoden's address said that
"things look far different than they did a
few months ago."
"Our business," said Rhoden, "is much
better. We've had a few outstanding pictures
new house records have been
. . . established . . . Even Wall Street . . . now
is telling its investors to buy amusement
shares as they are underpriced."
"We are all fortunate people to be associated
with this great industry, one that
has been so kind to us, so let's resolve today
that we will assume a higher regard for the
jobs we fill."
He illustrated his new faith in the industry
by emphasizing that the value of
film companies' equity stocks have increased
$30,000,000 in 30 days, because "the
public believes in our future," and he
added, "It appears that our job is to see
that the pictures are sold."
A better inventory of entertainment
values is at the command of the theatreman
today, Rhoden said, and there is
a "new and receptive audience awaiting
their exhibition."
"There is only one job for us to do, and
this is to SELL them!" He urged "a lot of
showmanship, extra shows and extra activities
. . . Drag out your old showmanship
tricks and never overlook the power of
There the image would be received by the
equipment and simultaneously projected on
the picture screen in full color. The image
would be of nearly as high quality as the
films which would be shown in conjunction
with the TV performance.
Tlie equipment, he said, would not be
limited to 20th-Fox theatres, but would be
sold to theatres of other groups, and individuals
who will join in the network project.
A final trial of the equipment in Zurich
late in September will be witnes.sed by film
company engineers. A color trial in the U.S.
projected for late this year.
FMW managers were told of the new
is
16-week sales drive, in which Rhoden set
aside four special weeks as the basis of the
ballyhoo. Today, we must glamoi-ize the
motion picture theatre. Make it the place
to go."
"After listening to Peter Levathes," who
also spoke at the convention, "you are
convinced of our place in the commercial
television field, and when the final gong is
rung, the public will be seeing great sporting
events and events of national and local
interest in the leading motion picture theatres.
All of these signs point to future
growth and development of our business
and we all should feel very happy today
because of this sudden change in our outlook."
Rhoden, in comparing the busine.ss statistics
of the years 1946 and 1950, told his
managers that there is no similarity between
film business and national income.
In 1946, he said, film business had its
greatest boom, yet national income was
much lower than in 1950, when film business
suffered one of its worst years.
He blamed the 1950 slump on overtaxed
household budgets and, he added:
"Now, today, the barometer has swung
back to our favor. The sales of household
appliances have collapsed. The decline
in the sale of television sets and
radios has made front-page stories. The
great drain on the household budget for
appliances has stopped and from now on
the motion picture theatre will get a
greater percentage of the household dollar.
This calculation is no idle conjecture,
but is based upon actual past business experience."
Rhoden closed his address by asking his
managers to "hold a full appreciation" of
their jobs as theatre managers.
"You have a responsibility to our company,
of course," he said, "but your great
responsibility is to your theatre and the
place it holds in the community. Whether
that theatre has the prestige and respect
of your community depends entirely upon
your management of it and upon your personal
conduct as the head of that institution."
showmanship campaign.
Rhoden told the managers that the drive,
so far as Fox Midwest is concerned, is a local
one, and he added: "Tlie formula is simple,
but in the long run, the man who is going to
win, is the one who sits down and carefully
plans 16 weeks of consistent activities; keeping
only one thought in mind, and that is selling
his pictures."
In his closing remarks to the convention,
the FMW president said:
"We have an army of approximately 125
salesmen of motion picture entertainment
going into our towns to sell admission tickets.
I am a great believer in the power of momentum;
if we can start out our fall season
(Continued on next page)
BOXOFFICE :
1, 1951 MW 51

Nick Sonday Captures
Top Prize
In Skouras Drive; Other Winners
KANSAS CITY—The 22nd annual managers
convention of the Fox Midwest Amusement
Corp. this week
was climaxed by tlit
announcement by President
Elmer Rhodon
of the winners in tlv
recently conclucii
Charles P. SkoiiiL,
Showmanship d r i v .
and the related Rhoden
Weeks campaign.
Named as Fox Midwest's
"Showman of
the Charles P. Skouras
drive" was N. J. "Nick"
N. J. "Nick" Sonday
Sonday, manager of
the Uptown here. In the five Fox Midwest
divisions, the winners were: District 1, Sonday;
C. A. "Cobby" Stewart of the Grand,
Topeka district 2; Dennis Montee. Tucker,
Liberal, Kas., district 3; Phil Hill, Lincoln,
Belleville, 111., district 4, and Joe Ruddick. Fox,
Sedalia, Mo., district 5.
Rhoden Weeks winners were: district 1
(Kansas city^— Sonday ; Roger Ruddick, Isis;
Krueger Dillender, Rockhill; Sam Naster,
Lincoln; Roy North, Benton, and Howard
McMurdy, Linwood.
Fox Midwesl Opens
New Fall Campaign
(Continued from preceding page)
with big, banner weeks, that in itself will
create a good aftermath of business,
"As you return home, spread the enthusiasm
of this meeting to your theatre staffs,
and to your friends; proclaiming in a loud
voice the virtues of our great motion pictures.
Remember, we can't expect the public
to be enthused about motion pictures if
we are not. We are selling the greatest show
on earth."
Division of the prize awards for the forthcoming
fall drive will find a total of $2,500
in prizes on each of the four special weeks.
The final award of another $2,500, called the
Sweepstakes award, will be divided among the
districts which show the best overall performance
against 16-week drive quotas. It
will be shared solely by theatre managers
who complete or exceed their 16-week drive
BOOK IT
WAHOO is
NOW!!!
U»e world's most tfirilling
screen game. Now being used
successfully by hundreds of "indoor
and outdoor theatres all over America.
Send for complete details. Be sure
and give seating or car capacity.
Hollywood Amusement Co.
,831 S. Wabash Avenue, Chicago 5, III.
District 2—Berdell Funke, Orpheum. Jop-
Un; Bob Rothrock. Paramount, Joplm;
Ricardo Menichetti, Colonial, Pittsburg;
Jerry Hayes, Fox, Beatrice, Neb.; Ralph
Stokes, CoffeyviUe; R. J. McOwne, Oakland,
Topeka.
District 3—H. F. "Buddy" Brown, Miller,
Wicliita; Willis Shaffer, Fox, Hutchinson;
Jimmy MiUspaugh, Eldorado, Eldorado;
George Cornwall, Sandra, Wichita; Bill Welton,
Burford, Arkansas City; James O.
"Speed" Martin, Orpheum, Wichita.
District 4—Phil Hill, Lincoln, Belleville, III.;
Glenn Carroll, Broadway, Cape Girardeau;
Al Spargur. Orpheum, Marion; Leon Koch,
Stadium, Mount Vernon; B. M. Montee, Illinois,
Jacksonville, 111.
District 5—Ralph Wallace, Grand, Moberly;
Richard Powell, Jewell, Springfield; Jack Golladay.
Lyric, Boonville; George Painter,
Kickapoo, Springfield; Tyndall Lewis, Gillioz,
Springfield, and Gene Klncaid, DeGraw,
Brookfield.
District standings in the Rhoden Weeks
drive found district 2, headed by E. J. Haas,
in first place; district 1, headed by Leon Robertson,
in second place, and district 3, headed
by F. C. Souttar, in third place.
quotas. The .special weeks' awards will be
divided among the theatre managers who
make their individual special week quotas.
Tlie entire campaign will be heralded by
the "Sell Pictures With Everything You've
Got" theme, and with the added slogan;
"Sell with Enthusiasm, Originality, Ballyhoo
. . Lobby, Screen, Front, Radio, Newspaper,
.
Heralds, Direct Mail. Tieups. Prevues
and Faith in the Motion Picture as the
World's Best Entertainment."
Elmer Rhoden in Hospital;
Recovering From Injury
KANSAS CITY—Elmer C. Rhoden. president
of the Fox Midwest Amusement Corp..
is in St. Luke's hospital here recuperating
from injuries received while in California recently.
While on the coast, Rhoden was injured
by a horse and after his return home
complications developed in his leg.
A blood clot formed and it was at first believed
that it would be necessary to operate
on the FMW president. However, at midweek
he was reported as recovering satisfactorily
after treatment and that surgery would
not be necessary.
Stage Show Will Herald
'Hoffmann' Bow at Kimo
KANSAS CITY—The opening of "Tales of
Hoffmann," forthcoming on September 21,
was causing more excitement in the Dickinson
Theatre Operating circuit this week than
anything since the chain pioneered the showing
of art films at its Kimo Theatre here.
A three-act, 15-minute stage show, furnished
by the Arthur Murray dance studio
here, was on the boards to precede the opening
of the film each night through the opening
week.
AHEAD ON MOVIETIME
Blank and Wolcott
Head Iowa Setup
DES MOINES—Movietime Iowa U.S.A. got
off to a flying start Monday (27) at a pep
rally of Iowa exhibitors and distributors at
the Paramount Theatre here. Speaking before
an estimated 150 exhibitors, distributors
and office employes and their families, the
Rev. William Alexander, pastor of the First
Christian church in Oklahoma City and
operator of a drive-in in Texas, said. "If you
don't believe in show business, why not do
yourself, your company and your town a favor
and resign."
William McCraw of Dallas, executive director
of Variety Clubs International, said:
"We talk about motion pictures being in a
questionable position when 60 million people
go every week. There is no industry that has
contributed so much to the welfare of the
soldier, sailor or marine as the motion picture
industry . . . There is no industry better
than the average of its enthusiasm."
Head men of the Iowa participation in
Movietime U.S.A. will be A. H. Blank and Leo
Wolcott, latter of Eldora. Milt Feinberg of
National Screen Service is in charge of publicity.
His committee includes Ivan Fuldauer,
Art Farrell, Don Allen. Ben Kubby will arrange
for speakers.
The executive committee includes Harold
Field, Myron Blank, W. F. DeFrenne. Dale
McFarland. Milton Weiss, Rudy Eaulds, Nate
Sandler, Al Schuyler, Charles Hies, James
Yannis, Art Thiele, Mrs. Carl Parsons. Charles
Niles. Charles Jones. Vic Shipright, Dick Phillips,
Ed Kugle, A. C. Myrick, and Herman
Field. Finance committee is composed of Don
Smith, chairman; Bill Curry, Leo McKekneay
and Al Myrick.
Don Hicks is chairman of the distribution
committee, composed of Robert Conn. Gerry
McGlynn, Julian King, Paul Webster, Charles
Calgarri, Lou Levy, ByTon Shapiro, Leon
Mendelson, Don Conley, Bill Johnson and
George Baumeister.
Minneapolis Committees
Are Busy on Preparations
MINNEAPOLIS — Local committees continue
to pound away on the preliminaries for
Movietime U.S.A. on the Minneapolis level,
holding meetings at least once a week to map
plans for doing this territory's part in the
bigger national campaign.
Chairman Eddie Ruben was notified by C.
E. McCarthy of the national committee that
press sheets would be available for distribution
here after Labor day and that trailers
soon will be forthcoming for theatres. It's
planned to have every exhibitor along with
the public on their toes for the CBS radio
network show September 24, giving the drive
its inaugural national break, Ruben said.
The five places chosen for the regional
Movietime meetings will be Minneapolis, f»r
southern Minnesota and the twin cities; St.
Cloud, for central Minnesota; Huron, S. D.,
and Grand Forks, N. D., for their states. The
dates haven't been decided yet.
Stand-in Gets Break
Bob Scott, signed as stand-in to J. Carrol
Naish in Paramount's "The Denver and Rio
Grande," was promoted to railroad telegrapher
in the picture.
S2
BOXOFFICE
:
: Septemtier 1, 1951

. . . Lanae
. .
DES
MOINES
Tl/hen Sandra Lihs, 13. was visiting in Davenport
recently, she attended a theatre
bank night and was selected to draw the
tickets for the awards. The first one she
drew was for Mi"s. Herman Lih.s—her mother.
who had registered for the drawings 18 years
ago. Mrs. Lihs was not present and missed
out on the prize . . . Patricia Ann Sullivan,
assistant manager of the Hollyw-ood Theatre
in Sioux City, has been married to Gene
Peters of Sioux City.
The Meredith Publishing Co., Des Moines,
has purchased an interest in the Princeton
Film Center, Inc., Princeton, N. J. The film
center is a well-known industrial motion
picture concern . . . The Schaller Theatre
in Schaller has reopened after being closed
two weeks for extensive remodeling and redecorating.
Owners are Mr. and Mrs. J. H.
Twenty-one children participated
Feldhans . . .
in a Mr. and Miss America of 1965
contest at the Grand Theatre in Wellman
in connection with the showing of "Father's
Little Dividend." Loving cups were given as
prizes . . . The 61 Drive-In at Maquoketa observed
its first birthday August 20 through
August 23. During the celebration, $1 admitted
a full carload of people. A surprise
gift was given to those in each car and free
balloons were given the youngsters.
Manager Max of the Max Theatre in Sibley
says, "You cannot tell me that younger folks
don't enjoy the better things of life." Recently
in the showing of "The Great Caruso,"
at least half of those attending were students.
"That is surely a distinct compliment to our
schools and the student body," Max says . . .
The Starlite Drive-In at Cedar Falls was
closed temporarily to allow completion of a
widening job on Highway 218 . . . Manager
Lloyd Einfeldt of the Dana Theatre in Danbury
is warning his popcorn customers not
to eat the piece of paper in the bag, for it
is a free guest ticket to the Dana.
The Roxie at Peterson has been closed for
two weeks to enable Mr. and Mrs. Rollie
Klinefelter to take a vacation. The Klinefelters
went to Canada to visit their daughter
Tew. Columbia billing clerk, has
been promoted to assistant booker. Taking
over her old duties in the billing department
is a new employe, Florence Milton . . . Byron
Shapiro, Columbia manager, is back from a
Chicago sales meeting.
Pre-Labor day vacations were enjoyed by
Bert Thomas, Warners: Clara Henkel, Warners:
Nancy Ti-ost. Columbia: Betty Knutson
and Jo Elliott of NSS: Irene Line, Universal,
and Ruby Zeller, Nathan Sandler Theatre
Enterprises. Ruby drove to San Francisco
with her brother and then flew back. Gary
Sandler, Nate's son, was home for the weekend
from Ft. Riley, Kas., where he has been
assigned to an infantry division.
Leon Mendelson, Warner manager, and his
wife announced the engagement of their
daughter Ruth. No date has been set for the
wedding. Ruth is a student at the University
of Iowa . . . Al Ungerman, Universal booker,
found life a Uttle more tiring during his
two weeks of national guard training. After
returning last weekend, he took Monday off
to recuperate!
Ralph Olson, Universal salesman who was
suffering from a foot infection, is now recovering
from an infection on his hands.
Doctors finally found that sulfa was the
remedy and Olie will soon be like new .
Also looking chipper on the Universal selling
staff is Morrie Friedman who is much slimmer
due to his self-imposed diet . . . Many,
many exhibitors came to Des Moines Monday
morning to attend the Movietime Iowa U.S.A.
meeting at the Paramount Theatre. Among
those who stayed over to do .some booking
were Nate Rosenthal. Waterloo; Lewie Lepowitz,
Madrid: Al Hanson, Atlantic; I. C.
Jenson, Iowa Falls; Dwight Hansen, Eddyville;
Ludy Bosten, Muscatine; Clint Bahensky,
Albert City: Harry Pulley, Kanawah;
Glen Maxson, Jewell; Sam Shlaes, Mollne,
and Robert Danico, Rock Island.
Quad City Theatre Owners
Hear Pep Talk at Outing
DAVENPORT, IOWA—Quad-City theatre
owners were told recently by Mike Simmons of
MGM's public relations office in New York
City, that "the motion picture theatre will
continue to play an important part in the
communities of America." Speaking at a
dinner which climaxed a day's activities at
Short Hills Country club, Simmons told the
tive of Waterloo, is making good as an actress
in Hollywood. She is currently appearing in
"The Hollywood Story" on her Universal-
International contract, made her debut as a
starlet in "Bright Victory" and "is currently
working on "The Treasure of Lost Canyon."
Seven Iowa Theatres
Change Ownership
DES MOINES—Several theatres in Iowa
have changed hands during the last few
weeks. The Lake at Lake View has been sold
to C. P. McConnell by Lee Henry. The State
at Bridgewater is now the property of Mr.
and Mrs. W. H. Peters of Colfax. The house
was sold by Mr. and Mrs. Thurston Ogden.
The Early at Early was bought by Dick
Waters from A. W. Schramm. Waters is continuing
the old schedule of shows—Tuesday
and Wednesday and Saturday and Sunday.
The Park at Port Dodge has been sold by
C. V. Porter to Mr. and Mrs. Clyde Shade of
Franklin, Neb., and William Algood of Fort
Dodge. The Shades own the Dodge, Fort
Dodge, and newspapers in Franklin and
Friend, Neb. Algood, formerly manager of
the Dodge, is now with the Fort Dodge National
bank. He will manage both the Park
and the Dodge. A Ufelong resident of Fort
Dodge, Algood is a World War II veteran.
The Park is a 350-seat house. The new
owners said they expect to make some improvements.
The Columbus in Columbus Junction is the
sole property of Mr. and Mrs. D. W. Oakes.
They have purchased the interest of Ludy
Bosten in the house. The Oakeses and Bosten
had been partners since 1936. Remodeling
plans are being made by the new owners.
The Garnaville Theatre at Garnaville has
been leased by Harley Moore of St. Paul,
Minn., where Moore has managed a theatre
owners, "The theatre brings people to the
community, and is an indirect source of business
for any city." He said improved promotion
work and better movies would keep the
industry as a leading entertainment medium.
Ninety-three owners and members of the
press and radio attended the dinner, which
followed a full day's activity of golfing and
social activity at the country club.
for the last ten years. The Plainfield at Plainfield
has been purchased by Lloyd Koob and
Kenneth B. Orcutt from Mrs. Florence
lulia Adams Climbing
Mason. The new owners will show pictures
four nights a week and plan to remodel the
WATERLOO, IOWA—Julia Adams, a na-
house.
DON'T WAIT
LUVERNE, IOWA—Mr. and Mrs. William
Fox of Madison, Wis., have purchased the
Vern Theatre here from Mr. and Mrs. Robert
Thomas.

ITEMS FROM HERE AND THERE
•The new Crest Theatre, a unit in tlie Commonwealth
circuit, figures prominently in
the tremendous expansion program now taking
place in Great Bend. Kas., of which you
may have read or heard lately. Tribune editor
Will Townsley estimated the program
would run between $8,000,000 and $10,000,000
and word was sent to Kansas City that 500
more workers were urgently needed in the
western Kansas city. The business district
gained another bright new front late in 1950
when work was finished on the new Crest
Theatre. It is one of the first motion picture
theatres in Kansas designed for eventual use
of television if Commonwealth decides to employ
the new entertainment medium. The
cost of the work done on the Crest (the former
Kansas) exceeded $125,000.
Art Farrell, whose transfer to Perry, Iowa,
trading city management with Al Hansen in
Atlantic. Iowa, was reported recently in BOX-
OFFICE, will continue his work as advertising
manager for Pioneer Theatres in addition.
Pioneer owns downtown and drive-in theatres
in ten central Iowa cities and towns
The Pawnee Drive-In of North Platte.
Neb., contributed to the Lincoln county flood
relief drive . . . One thousand women attended
the cooking school at the Dodge Theatre in
Dodge City, Kas.
The "Miracle Horses" performed at the
Tower Drive-In at Holdredge. Neb., owned
and operated by Ervin Coyle. The highly
trained animals, called the most highly
^^^/W

. . . Jay
. . Also
. . Gladyce
. . Among
Wide Missouri' loBovi K A N S A S CITY
In 3 Cities Oct. 11
KANSAS CITY—MGM's much-heralded
"Across the Wide Missouri" will make its
world premiere bow in three Missouri cities on
October 11. Bernie Evens, MGM exploiteer
here, said that preliminary plans for the
debut are being laid out and that MGM is
"going all-out" for the event.
The film will bow at Loew's State in St.
Louis, the Capitol in Jefferson City and at
the Midland here. Following the openings in
those three cities saturation bookings will be
set up in the Kansas City and St. Louis trade
territories.
Poles Found in Colorado
For TEI's Paola Ozoner
PAOLA, KAS.—Officials of Theatre Enterprises,
Inc., said here late in August they
are ready to start almost immediately on the
construction of the drive-in to be located at
the south side of the road on the curve west
of the Osawatomie-Paola airport. TEI purchased
the site some time ago.
The Griffith company has finally secured
the giant poles, which must be 55-feet in
length, for the screen tower. As soon as the
poles arrive from Colorado work will start.
Pat Silverio to Rialto.
Holding Part of Old Job
ST. JOSEPH. MO.—Patrick Silverio has
become manager of the Rialto Theatre. He
succeeds Mrs. Helen Surber, who was transferred
to a Topeka theatre.
Silverio was formerly in charge of the Jo
Theatre but was appointed temporary manager
of the Rialto after the departure of
Mrs. Surber. Although relinquishing managerial
duties at the Jo, he will remain on
the staff of the downtown theatre, handling
advertising and publicity matters.
To Vacation on Ranch
BROKEN BOW. NEB. — Actor Marlon
Brando jr. has scheduled a vacation at the
Roe Black ranch in the Sand Hills near here
with the Allan Blacks. His parents are spending
two months at the new summer home on
the Roe Black ranch near here, where the
elder Brandos keep several hundred head of
cattle. Bud, a visitor at the ranch last year,
created a sensation with his appetite for
Nebraska steaks.
All Sanitary Materials and Janitor
hG.i\
Supplies at Minimum Prices
Full Line of Brooms and Brushes
VAIentinc 2560
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CO.
25 W. 31st Street, Kansos City, Mo.
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STAGE EQUIPMENT COMPANY
'IIIHillilTlll
tJarold W. "Chick" Evens, 20th-Fox exploiteer,
is recuperating satisfactorily at St.
Luke's hospital from injuries he suffered
when struck by an automobile in front of the
Orpheum Theatre. Evens' brother, Bernie,
MGM exploiteer, said that "Chick" suffered
a compound leg fracture and injuries necessitating
skin grafts. He will remain at St.
Luke's for at least another two weeks, Bernie
said, and probably will spend another ten
weeks recuperating at home.
Edward Heiber, representative of Souvalne
Selective Films, was in town last week for the
screening of Lou Bunin's "Alice in Wonderland,"
which Souvaine is distributing. It is
understood that the film has been booked to
play a large number of local situations.
Eddie Golden's daughter. Penny, 11, was renamed
"Miss Starlight" by her family last
week after her participation in the Starlight
Theatre production of "Babes in Toyland."
Golden said that Penny was one of about 80
children selected from nearly 500 to appear in
the outdoor theatre production. Tryouts were
held about a month ago and Penny was notified
that she had won a part. She appeared as
a toy soldier in the finale.
Mrs. Fannie N. Porter, 87, of Kansas City,
Kas., who died Monday (27) at Providence
hospital, was the mother of Bill Porter, formerly
of Stebbins Theatre Equipment Co. on
Filmrow. Mrs. Porter also was the motherin-law
of C. H. Badger, general manager of
the Stebbins company.
L. J. Kimbiiel, manager of Mi-ssouri Theatre
Supply, recently sold new Everfrost soda
bars to Dickinson Theatres for the Pic at St.
John, Kas., and the Ritz at Stafford, Kas. . . .
Woody Latimer of L&L Popcorn Co., says
he now is in the paper cup business, and has
supplies of cups from seven ounces up in the
warehouse available for shipment to any
point in the area.
.
Homer Strowig of Abilene, Kas.. was on
Filmrow Tuesday . . Richard Strickland,
3-year-old grandson of R. R. Biechele of
Consolidated Agencies, was injured Sunday
when he was accidentally shot in the face by
a playmate. The youngster is recovering satisfactorily
at Providence hospital. The .22
calibre bullet struck the youngster on the
right side of the nose and lodged in the left
side of the neck.
Zella Faulkner's husband Fred is hospitalized
at Lakeside hospital after an emergency
operation . at Consolidated Agencies,
Gertrude McCarty, bookkeeper, and her husband
are vacationing in Minnesota . . . Ruth
Hannon has resigned at Monogram and has
been replaced by John Warnicke.
Tom Edwards, exhibitor at Farmington,
Mo., and a former Kansas Citian, came
through town this week on his way to
Pocatello, Ida., for the funeral of his mother
Wooten, Kansas Drive-In operator
and president of Allied Independent Theatre
Owners of Kansas and Missouri, attended
the Denver Movietime meeting this week and
described it as "inspiring."
J. Leo Hayob of the Mary Lou at Marshall
was on Filmrow . Penrod.
executive secretary of the Kansas-Missouri
Theatre Ass'n, said that the next meeting
of the KMTA board of directors would be
held here September 19 . KMTA
members planning to attend the national
TOA convention in New York in mid-September
are Dale and Frieda Danielson,
Dream and Mecca, Russell; Stanley Durwood,
Durwood circuit: Elmer Rhoden jr.. Commonwealth
Theatres, and J. A. Becker, head
of Associated Theatres in Independence.
Tentative date for the all- industry
COMPO-sponsored Movietime U.S.A. drive
here has been set for September. Harold
Lyon, managing director of the Paramount,
is exhibitor cliairman for the drive and
Russell Borg, WB manager, is distributor
chairman. It is expected that Bob O'Donnell
and the Rev. Bill Alexander will be here for
the September rally.
Carl White's Son Married
OMAHA—Carl Lake White, son of Carl
White, owner of the Quality Theatre Supply
Co., and Mary Alice Leary were married recently
at Holy Name church. The younger
White is studying medicine.
May Boost Auditorium Rents
MINNEAPOLIS—City council is considering
a boost in rental charges for the Municipal
auditorium, sufficient to cover depreciation
and interest and principal payments on
outstanding bonds. These have never been
covered by the amount of operating profits.
This year's revenues will be approximately
$201,000, or 3U' per cent more than in 1950,
according to the management's estimates.
SELL
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ARTHUR LEAK Theatre Specialists
3305 Caruth. Dallas. Texas
Telephones; EM 023S
- EM 7489
CONFIDENTIAL CORRESPONDENCE INVITED
Finest Hybrid POPCORN with Top Pop-Out
In 10-Lb. Moistureproof PLASTIC BAGS
ACTUALLY COSTS LESS than Canned Corn
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GOLDEN FLAKE PROCESSING COAAPANY
3706 Broadway Kansas City, Mo.
STEBBINS THEATRE
Equipment Co
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Satisfaction — Always
MISSOURI
THEATRE SUPPLY COMPANY
I. L. KIMBRIEL. Manager
Phone BAltimore 3070
BOXOFFICE :: September 1, 1951 55

. . Millard
. . Janet
. . Hal
. . . 20th
. . Comments
. . MGM
. . H.
. . Max
TKI-STATEKS—Betty Rosholm, Miss Omaha, highlighted a. meeting held in
Omaha by Tri- States circuit managers to kick off the annual circuit drive. Miss
Omaha, in the bathing suit in the above photo, was brought to the session by Jim
Castle, Paramount publicist, in a stunt for "A Place in the Sun" and "Rhubarb." Seen
standing are Ted Emerson, Bernard Dudgeon, Bill Toney, District Manager William
Miskell, Stanley Blackburn, Wally Kemp, A. Don Allen, Kermit Carr, Vernon Carr,
Marvin Graybeal, Fred Teller and Jimmy Redmond. Kneeling are Jimmy Pickett,
Bruce Shelton, Loren Landkamer, Lou Kozal and Jim Castle. A local version of
Rhubarb the cat was on the floor (not seen in photo).
OMAHA
"Mj- and Mrs. Vem Lindholm, operators of
the Ainsworth Theatre at Ainsworth,
Warners office staffers held their annual
picnic at Carter lake . . . Beverly Tyler, U-I
contract clerk, is convalescing at home after
an emergency appendectomy and Inez Miller,
also on the Universal staff, has returned
after hospitalization . . . Dode Kosiut, MGM
cashier, is shortstop on the Omaha girl's softball
team that gained the finals in the state
tournament
. Brocker is the new
secretary to MGM office manager Evelyn
Cannon, and Ruth Schaefer is the new receptionist.
Jack Andrews, Paramount salesman, reports
that his son Jack jr.. who served in
the navy on the carrier Bataan, has received
his discharge and will enter the University
of Nebraska ... Mr. and Mrs. Dwane Lockman,
operators of the Stuart, Neb., theatre,
are in Colorado for two week's vacation
Elton Benson, manager of the Granada
. . .
at
Norfolk, Neb., is temporarily a bachelor. His
wife is visiting her sister who is ill at Kearney
. were exceptionally praiseworthy
at MGM's trade screening of "Angels
in the Outfield" . also reports lots of
extended runs for "Show Boat" in the Omaha
area.
Neb., became parents of a baby son named
Stephen
. Rethwisch, owner of
the Victory Theatre at Tilden. Neb., and a
F. A. Van Husan of 'Western Theatre
crack
Supply
presented Oscar Hanson of Theatre Book-
player on Tilden's baseball team in the
state league, is now a member of the golfing
ing Service an electric lantern as a goingaway
present. Mr. and Mrs.
brigade. Unofficial reports are that he fired
a 73 on
Hanson are taking
their daughter to Hartford. Conn.,
the Neligh course . . . Georgia Racely
of the Royal
where
Theatre at O'Neill was confined
to her home more than a week with the
she will take further psychiatric training,
then tour New England and eastern Canada
flu . . . A. G. "Tidy" Miller has received
word
Century-Fox last week
that
screened
his son Pat is now in Korea with
"People Will
an
Talk" at
infantry Grand Island, Norfolk
division that has been assigned
and Sioux City . S.
front Conroy of the
line duty . Gross, 20th-Fox exploiter,
visited Omaha
Roxy Theatre at Shelton and the Moon at
for advance work on
Gibbon has left for
"David and
a two-week trip through
Bathsheba."
the Black Hills and Yellowstone . . , Don
Beatrice Schrciber, MGM contract clerk, Campbell. State Theatre exhibitor at Central
has resigned and will return to her hometown
of New York. She has accepted a posiball,
where he has a wheat ranch.
City, is spending considerable time at Kimtion
in the accounting department of MGM's Walter Hagedorn of the Rialto Theatre at
New York exchange effective September 10 Cozad, Neb., is vacationing in Colorado . . .
. . . Bob Hirz, Warner salesman, turned Mary Ann Olson, 20th-Fox manager's secretary,
and Roy Casey, 20th cashier, are away
farmer on his vacation, spending the time
with relatives near Plattsmouth.
on vacations . . . Another vacationer is
Opal Woodson, United Artists booker, who
is in Colorado . Rosenblatt, RKO
manager transferred here from Des Moines
recently, has moved his family over to the
home he recently purchased.
Filmrow visitors included O. R. Eleeson of
Wagner. S. D.; Arnold Johnson, Onawa. Iowa;
OUie Schneider, Osceola. Neb.; Tony Polonka,
Shelby. Neb.; Irwin Beck, Wilber, Neb.: Bill
Tammen. Yankton, S. D.; Myron Kluge,
Platte Center, Neb., and Carl Rummell of
Silver Creek, Neb.
Clarence Blubaugh at UA
OMAHA—Clarence R. Blubaugh, veteran
of the film industry and once 20th-Fox
branch manager here, has joined the United
Artists staff as salesman. After leaving the
business here. Blubaugh was in the real
estate business in Florida.
Wareham Remodeling
For Early Reopening
MANHATTAN. KAS.—M. B. Smith, district
manager for Commonwealth Theatres,
said the Wareham Theatre ought to be ready
for reopening early in September. He added
that nine technical theatre construction men
have been pulled off other Commonwealth
constructions and have been in Manhattan
since August 8 to speed the Wareham job.
"The Wareham is one of the best theatres
in our circuit of 67 indoor and 15 drive-in
theatres," Smith stated, "and Manhattan has
been good to us and we are doing our best
to make the theatre better than ever." Dick
Orear, purchasing agent, was one of the men
brought in this month. He ordered all new
lounge furniture by long distance telephone
and had it shipped air freight.
A modernized marquee with lighted plastic
letters, a re-designed front with four glass
doors, new carpets, new seats and other accoutrements
are in Commonwealth's "better
than ever" modernization program. The boxoffice
wUl be moved to the east front to make
way for the new doors. The stage will be refurnished
and new drapes installed. The circuit
got a top priority on its order for the
600 new seats to replace those on the flooded
main floor.
Streeter Modern Theatre
Ready to Open Sept. 15
STREETER. N. D.—The Modern Theatre
is expected to open on or about September 15
and will seat 300 people. The building is made
of concrete blocks with a brick front. It
will be air conditioned.
Roland Remboldt. the owner, will operate
the theatre himself and has contracted first
run films for this situation, near Jamestown.
The exterior of the building was almost
completed by mid-August and Windier
Scher of Napoleon, the contractor, said the
Modern will be able to open on scheduled
time.
Omaha Film Men Start
Home Building Business
OMAHA—Norman Nielson and A. A. Renfro
formed the Norman Nielson Co. and have
gone into the home building business. The
two were associated for 20 years with RKO.
Renfro as manager, Nielsen as a salesman.
They are completing one house, have another
under way and a third planned. Renfro is a
partner in the Theatre Booking Service.
Voices Tuned in Iowa
MARSHALLTOWN, IOWA—A vocal
quartet
contest was held at the RKO Orpheum
Theatre for "On Moonlight Bay." The contest
was open to any men's, women's, mixed or
children's quartet. The contestants were required
to sing the title song of the picture.
The winner received a record player, records
and cigaret lighters.
More Loop Parking
MINNEAPOLIS—Opening of two large new
automobile parking ramps downtown, accommodating
more than 1,500 cars, is expected
to help loop first run theatre business.
BOXOmCE :
: September 1, 1951

^ —
: September
'
. . . The
. . TTie
. . Abbott
. . Ben
. . Charlie
. . Martie
. .
. .
Bottineau, N. D., Gets
Its First Drive-In
BOTTINEAU, N. D.—Work progressed so
rapidly on the Bottineau Drive-In that
George Squire announced an August opening
date for the new ozoner located about two
and one-half miles northeast of town on
the Lake road on a site just south of the
Country club golf course. Squire purchased
the acreage and plans continuing improvements
on the site. The theatre is back 200
yards from the road right-of-way which was
recently rebuilt and is now a fine, new
streamlined road.
The theatre's site is on a natural slope,
allowing for better parking. About 200 cars
can be accommodated at the present time in
a semicircular arrangement. The elliptical
screen faces east with its back to the road.
The fireproof, concrete and concrete brick
projection center was built partially subsurfaced
so as to leave a minimum obstruction
of view above the ground level. Equipment
came from Chicago and electrical
power will be furnished by the REA, which
erected a new power line to the site.
This is Bottineau's first venture in outdoor
theatres and Squire had not decided
on the number of program changes a week
that would be a permanent policy but he
would not operate on Sundays under his present
plans, he said.
Six Months' Remodeling
Completed in Bloomfield
BLOOMFIELD, NEB.—Marking the completion
of a six-months remodeling program,
Mr. and Mrs. Al Leise, new owners of the
Star TTieatre, held a grand opening of the
house early in August. TTiere has been almost
a complete changeover of equipment
and facilities since the Leises took over the
theatre last January.
The front was remodeled and modernized
with multi-colored neon lighting and the
lobby was streamlined with the addition of a
refreshment counter and restrooms. Seating
capacity was enlarged and new seats added,
giving more comfortable spacing. Technical
equipment was improved and a new screen
installed. Both interior and exterior were redecorated.
With each admission on opening night,
patrons received a free treat coupon for use
at the Corner Drug Store fountain. It was
also provided the following night for the
overflow crowd that couldn't get in to the
grand opening.
IS
IT ACTION YOU WANT?
Possibly more theatres are sold through our
offices in the areas in which we operate than
most other mediums combined. No listing
fee— Multiple service.
HAHRY BUCK HAHRY SAVEHEIDE
405 Pence Building, 509 Securities Bldg.
Minneapolis 2. Minn. Des Moines 9, Iowa
R. M. COPELAND HARRY BUCK and
1719 Wyondolle. ALEXANDER VALOS
Suite 205
1114 Blum Bldg.
Kansas City, Mo. Chicago 5. Illinois
SAVEREIDE THEATRE BROKERS
Largest Exclusive Theatre Broken in America
MINNEAPOLIS
•Phe Empress, neighborhood house here, advertised
a moneyback guarantee for
"Queen for a Day" which it showed on a
twin bill along with "Best of the Badmen"
Morning Ti'ibune runs the Parents'
Magazine small fry picture ratings every
Saturday as "a guide to the week's movies
for the youngsters 8 to 16." Ted Mann, North
Central Allied president, suggests that outof-town
exhibitors get their newspapers to do
likewise.
John K. Sherman, critic for the Minneapolis
Star, had many nice things to say about
Mary Seibel, actress-daughter of Ed Seibel,
Minnesota Amusement Co. advertising and
publicity head, in his review of the Old Log
summer theatre's performance of "Voice of
the Turtle," in which Miss Seibel, here on a
vacation from New York, played the feminine
lead. "Miss Seibel's return from New York
to play the love-scarred Sally is good news,"
wrote Sherman. "Her winsome girlishness
exerts a real appeal and her acting is skillful
enough to conceal the craft that goes into it."
"Chuck" Bliss, U-I booker, was vacationing
in northern Minnesota . Fish, Goldwyn
representative, visited Fay Dressell, RKO
manager . Swartz, UA manager, attended
a Chicago sales meeting .
Turner, MOM Minnesota salesman,
. . Mel
and his
Mimiesota . . .
family vacationed in northern
Hiram Potvin. Cass Lake, Minn., exhibitor,
Lowell Kaplan,
was a Filmrow visitor . . .
Berger circuit buyer and booker, vacationed
at Breezy Point.
Condolences to Bill Crystal, former local
branch manager and salesman now an Atlanta,
Ga., businessman, whose father here
died . Minnesota state fair broke all
attendance records Sunday with a tm-nout
of 145,833 . . . The Minnesota Amusement Co.
is awaiting a proposition from the attorneys
of Martin and Lewis, the comedians, in settlement
of their alleged breach of contract to
appear in person with their stage show at
Radio City Theatre here last month.
There's every indication that Paramount
week, September 2-8, will be the biggest one
in playdating in the history of the local exchange,
according to Arnold Sharten, booking
manager. "That's My Boy" is in Radio City
here and there's saturation booking around
the territory for "Passage West," he points
out.
. . . North
"Once in 3,000 Years," the trailer for "David
and Bathsheba," was shown in all Minnesota
Amusement Co. theatres prior to the picture's
opening at the Century here
Central Allied in its current bulletin urges
every exhibitor in the territory to get 100 per
cent behind the Movietime U.S.A. drive.
Jimmy Nederlander, Lyceum manager, flew
to Detroit to spend the weekend with his
parents and brothers . Fox was
in from Milwaukee to look after his Alvin
theatre . . . Ralph May, MGM district manager,
is vacationing in and around the Twin
Cities . . . Televising of the Maxim-Murphy
championship fight hit theatres a second time
within a week where it counts the most—the
boxoffice. The other occasion was the All
Stars-Cleveland football game.
The Alvin here has opened its burlesque
season. The legitimate roadshow season also
gets under way tomorrow with Edward Everett
Horton at the Lyceum for two weeks in
his hit comedy, "Springtime for Henry" .
Bennie Berger's Gopher had Sioux Indians
on its stage doing war dances on the opening
day of "Warpath" . . . Leonard Gruenberg,
RKO district manager from New York, was
here to visit his parents .
Lebedoff,
circuit owner, was preparing to join his pal,
Sid Gillman, to help the latter coach the
University of Cincinnati football team .
Sid Volk, circuit owner, vacationed for two
wrecks at Breezy Point.
Speeches by Zanuck, Babb
Heard at Pioneer Meet
CARROLL, IOWA—More than 30
persons
attended the Pioneer Theatre Corp. showmanship
conference recently at Hotel Burke here.
Those attending included managers from the
ten Pioneer towns in Iowa and officials from
MGM, Fox, Paramount, RKO, Universal and
National Screen Service.
Harold Field, owner of the Pioneer circuit,
called the parley to "help get film exhibition
back on the road to prosperity where it belongs."
One of the features was the playing
of the tape recording of the talk by Darryl
F. Zanuck at the 20th-Fox convention, expressing
confidence in the indu.stry's future
and calling for a united effort of all branches
to solve current problems. Kroger F. Babb,
independent producer, concluded the two-day
session presiding at a roundtable discussion
of showmanship.
Peter Nepote Is Speaker
KEOKUK, IOWA—Motion pictures from an
international aspect was the topic of a talk
by Peter Nepote, manager of the Keokuk
Frisina theatres, at a recent luncheon of the
Rotary club in Hotel Iowa here. The motion
picture, he declared, unlocks many doors to
the peace and progress of the world, but as
one of the best means of communication, also
lends itself to propaganda as is the case in
Russia. One of the most backward countries
in the world, China, has only 150 motion picture
outlets for 450 million people in comparison
to 21,000 outlets in the United States.
Russia is almost up with the U.S. in this respect
with 18,000, but all of its theatres are
government -owned and are used to sell Communism
to the people.
Hallmark Zone Head
WILMINGTON, OHIO—Ray Tipton, Charlotte,
N. C, publicist, has been promoted by
Hallmark Productions to manager of the
Minneapolis-Des Moines exchange zone.
klsf SPECIAL TRAILEf?^
BOXOFFICE :
1, 1951 57

"
Arthur de Stefano, National Supply
Celebrate 2Sth Anniversaries
KANSAS CITY—Coincident with the September
3 celebration of the National Theatre
Supply Co. 25th anniversary, Arthur "Count"
de Stefano, branch manager here, marks his
25th year with NTS. He is one of three NTS
branch managers who began their affiliation
with the company at the time of its organization
in 1926.
Even more, this year marks de Stefano's
32nd year in the motion picture industryyears
in which, he said, "both the film industry
and National have shown a continued but
gradual expansion."
NO TIME PAYMENTS IN '17
"Back when I
started in the industry at the
age of 17, supply companies just sold projectors
and supplies for them. There weren't
any time payments then. An exhibitor bought
supplies and had just 90 days to pay for them.
Consequently, theatremen bought just what
they had to have—no extras of any kind."
With the institution of credit and financing,
theatremen soon turned their attention
toward glamorizing theatres, de Stefano said.
ARTHUR DE STEFANO
The result was a tremendous increase in the
stocks carried by theatre supply houses, now Dawson, who operates two subsequent run
including carpeting, draperies and other accessories
theatres in Louisville, Ky.; W. Alvin Hodges,
to add beauty.
general manager of the Joy Theatres circuit,
Currently, de Stefano said, he holds high New Orleans: E. H. Marx, vice-president and
enthusiasm over the ever-increasing importance
general sales manager of Ampro Corp., Chi-
of concessions in theatre operations. cago; Harry M. Paul, currently district sales
"Not too many years ago—in fact, just before
World War II—there were many class first salesman in Memphis in 1926, and his
representative for RCA, who was de Stefano's
A houses which would not even sell popcorn. fellow National branch managers, R. L.
Now, only ten years later, virtually all of the Bostick, Memphis and Dallas, and W. Gillespie
Milwain of New Haven.
big and small houses are developing bigger
concessions. Some started selling popcorn
only, then added candy.
"In 1948, National pioneered the
TEI Goes Ahead on Airer,
sale of
beverages in theatres in this area. Today, Replacing Steel by Wood
only three yeai's later, we're almost in the
NEBRASKA CITY, NEB.—Construction of
food business, too—handling canned foods,
beverages and the like for theatres and
drive-ins."
IN EXHIBITION, TOO
De Stefano, a veteran of World War I who
frankly admits he fibbed about his age to
get in the army at 15, began working for
Southern Theatre Equipment Co., operated
by Oscar S. Oldknow, on June 19, 1919, the
day he was discharged from the army.
Two years later he opened the Lyric Theatre
at Ennis, Tex., and the next year he went
to San Marcos, Tex., to manage theatrical
properties for F. W. Zimmerman.
"Then," he recalled, "they had film deposits.
You couldn't just sign your name to
a contract and get your film. In those days,
you put up a 10 per cent deposit on each and
every film you ordered."
Subsequently, de Stefano retiu'ned to
Southern Theatre Equipment Co., and when
that firm was succeeded by National in 1926,
he was sent to Memphis to open an office. He
was transferred to Los Angeles in 1937.
From Los Angeles, de Stefano returned to
Dallas in 1941 to succeed the late J. I. Roberts,
who was killed in an auto accident. He
came to Kansas City in November 1943 after
a short leave of absence.
Among the industry figures who began
their early association with de Stefano are
H. H. Hunt, exhibitor now operating eight
iheatres in Cincinnati and Columbus; R. P.
a new theatre started last week (21) on a
five-acre site southeast of Wyuka cemetery.
The drive-in will be the property of Theatre
Enterprises, Inc., which owns the two local
theatres, the Pioneer and the Arbor.
Carlton AUman, manager of the local TEI
houses, said the 34x48 screen of the new
situation will be so placed on the site that
cars will face southeast in viewing the films.
AlUnan also stated that his company first
planned to postpone construction because of
the shortage of steel caused by the war effort,
and then decided to go ahead, using wood to
replace steel wherever possible.
W. C. Silver Leases Ridge
BRECKENRIDGE, MO. — W. C. Silver,
owner of the Silver Theatre in Cameron, Mo.,
has leased the Ridge Theatre here from Mr.
and Mrs. Robert Weber and reopened the
house last month. Present plaiis call for two
picture programs a week, on Wednesday and
Saturday nights.
Fluffy, Near 20, Dies
VALENTINE, NEB.—Mr. and Mrs. Harold
Dunn, operators of the Jewel Theatre, are
mourning the loss of Fluffy, their pet gray
cat which would have been 20 years old in
February. The Dunns' affections now will be
concentrated on Tuffy, a mere infant. Tuffy,
white Persian, will be 16 in October.
'Boy' Earns 2nd Week,
Record at Omaha
OMAHA — "That's
My Boy" gained the select
rank of boxoffice hits at the Orpheum
last week, doing a 200 per cent business. Tri-
States District Manager William Miskell, who
held the picture over at the Orpheum, said it
was only the fourth film in the Orpheum's
history to remain for a second week.
Other first runs had less spectacular runs.
"Strictly Dishonorable" was a bit disappointing
at the Paramount. Walt Disney's "Alice
in Wonderland" fell below average in its
third week at the Brandeis.
(Average Is 100)
Omaha—Kind Lady (MGM): No Questions Asked
(MGM) 95
Orpheum—That's My Boy (Para) .200
Paramount—Strictly Di.honorable (MGM) 95
RKO Brandeis— Alice in Wonderland (RKO), 3rd
wk 95
Stale—Mr. Belvedere Rings the Bell (2bth-Fox)'-...'.105
Town—Heart of the Rockies (Rep); Silver Canyon
(Col), Kill the Umpire (Col) _ 95
Three Ne'wcomers Survive
State Fair Competition
MINNEAPOLIS — Three newcomers commanded
considerable boxoffice attention the
past week. They were "His Kind of Woman,"
"Meet Me After the Show" and "Warpath,"
in about that order. Holdovers were still much
in the limelight. It was the third week for
"The Frogmen" and the second for "Captain
Horatio Hornblower" and "On Moonlight
Bay." The Minnesota state fair was tough
competition for the showhouses.
Century—A Song to Remember (Col) 100
Gopher— Warpath (Parii 105
Lyric—The Law and the Lady (MGM) 85
Orpheum—His Kind of Woman (RKO) 115
Pan—On Moonlight Bay (WB), 2nd wk 100
Pix—The Frogmen (20th-Fox), 3rd wk 100
Radio City—Meet Me Alter the Shovir (20th-Fox) 110
State—Captain Horatio Hornblower (WB), 2nd wk. 110
World—Bond Street (AA) 90
'My Boy' and 'Kon-Tild'
Lead Kansas City
KANSAS CITY—"Kon-Tiki" and "That's
My Boy" continued to take local first run
honors, grossing 180 and 175, respectively. It
was the seventh and final week for "Kon-
Tiki" at the Kimo and the second week
for "That's My Boy" at the Paramount. "Flying
Leathernecks" at the Missouri also had
a good first week and was held over.
Kimc^Kon-Tiki (RKO), 7th wk 160
Midland-He Han All the Way (UA); Skipalong
Rosenbloom (UA) 90
Missouri—Flying Leathernecks (RKO); Fury oi the
Congo (Col) 150
Orpheum—David and Bathsheba (20th-Fox),
roadshow
No
Paramount—That's My Boy (Para), 2nd wk
Tower, Uptown, Fairway and Grana Apachė .175
Drums (U-1), Hollywood Story (U-I)
Hiawatha Airer Started
HIAWATHA, KAS.—Hiawatha's drive-in
theatre, which has been only a signboard
the many months, took a step toward actuality
this month when Reynolds & Son started
work on the construction. There was considerable
earth-moving activity and five 55-
foot poles were set the first day of labor.
Newt Reynolds has not announced a date of
completion but stated it would probably be
early next year. The outdoor theatre is
one of the Griffith Theatres enterprises.
To Build O'Neill Drive-In
O'NEILL, NEB.—The Danceland pavilion
grounds north of town will be the site of a
new drive-in. Work will start as soon as the
building is torn down.
BOXOFFICE :: September 1, 1951

TOA
SESSION SLATED IN OCTOBER
JOINT ALLIED-TRISTATES
Two-Day Unity Gathering
Arranged in Midsouth
Movietime Drive
MEMPHIS—A joint two-day convention of
two rival exhibitor organizations has been
called for October 16, 17 at the Gayoso hotel
here—with a pai-ade led by film stars down
Main street—as part of the plans for joining
in COMPO's nationwide Movietime U.S.A.
jubilee campaign.
Announcement that Tristates Theatre Owners,
a TOA affiliate, and Midsouth Allied
would meet together for the first time in
history electrified a mass meeting of 600 to
700 motion picture industry people Monday
in a three-hour session at Malco Theatre.
K. K. King, Searcy, Ark., president of Tristates,
and John Mohrstadt, Hayti, Mo., president
of Midsouth Allied, backed by their
boards and executive committees, made the
announcement of the joint meeting.
STARS TO ATTEND SESSION
Schedules of motion picture stars on national
tour.s as part of the Movietime U.S.A.
program will be arranged so they will be here
to attend the convention and lead the Main
street parade with bands, floats, marching
units and all the decorations of a Fourth of
July celebration.
With film companies closing during the
mass meeting and exhibitors gathered from
all parts of the Memphis trade territory,
R. J. O'Donnell, national Movietime director,
found a cheering and enthusiastic reception.
Exhibitors decided to do a 100 per cent
job with Movietime. Use of the trailers, featuring
four to seven minute excerpts from
20 great films, was decided upon by exhibitors.
O'Donnell told of the national contest to
select the typical movie family in America.
Exhibitors decided to join in this contest.
Entry blanks will be obtained from lobbies of
theatres and families will write essays on why
they think they are the typical movie family.
Winners will be selected for the cities and
for the states and the family winning the
national contest will have a week in Hollywood,
meeting stars and watching the production
of pictures "behind the scenes."
A CLEANUP TIME, TOO
O'Donnell said: "Movietime U.S.A. is cleanup
time. Make your theatres as attractive as
possible. Television, on a 12xl9-inch screen,
will never be as clear and easy to watch as
the theatre screens.
"Nothing can stop the movies."
O'Donnell hailed the joint Tristate and
Allied convention as being indicative of the
new feeling of friendliness and cooperation
within the picture industry. He said the
jubilee will get under way October 1. It will
be concentrated in October and November,
but will continue a full year.
M. A. Lightman sr., president of Malco
Theatres, was named general chairman of
Movietime U.S.A. in the mid.south area. Other
committees were named as follows:
Nathan Flexer, Waverly, and W. F. Ruffin
Leaders of Jacksonville Industry
Launch Movietime Down South
^
89%f#
ATLANTA—A giant rally of members of
the motion picture industry in this area was
held at the Fox Theatre here Tuesday (28)
at
10:30 a. m. to plan participation in the forthcoming
Movietime U.S.A. campaign.
The rally was called after a meeting of film
executives in the office of MGM District
Manager C. E. Kessnich where preliminary
plans for this area's campaign were laid. The
area drive will be titled Movietime Down
South—U.S.A.
Attending the first Movietime rally at the
MGM exchange in Atlanta were, seated in
above photo, left to right: Guy C. Brown,
Motion Picture Advertisers; C. E. Kessnich,
jr.,
Covington, representing Tennessee exhibitors.
Arkansas—Sam Kirby and Roy Cochran,
both of Little Rock.
Mississippi—Max Connett, Newton, and T.
E. Williams, Clarksdale.
K. K. King, Searcy, Ark., representing Tristate
Theatre Owners of Arkansas, Tennessee
and Mississippi.
John Mohrstadt, Hayti, Mo., representing
Allied Theatre Owners of the Midsouth.
Frank Carter, WB manager, representing
film companies.
Bob Bostick, manager of National Theatre
Supply Co., representing the supply houses.
M. A. Lightman jr., Malco executive, coordinating
secretary.
MGM: Emery Austin, MGM; Paul Wilson,
20th-Fox; Fred Nash and J. B. Dumestre
III, Southeastern Theatre Equipment Co.;
Howard Wallace, Wallace Films, and James
Bellow, Astor Pictures. Standing: Ira Stone,
RKO; D. E. Benton, Benton Bros. Film Express;
Jim Hart, Lippert; A. B. Padgett,
Wilby-Kincey Theatres; George Jones,
Universal: Jimmy Hobbs, Monogram; Eddie
Brauer, Republic; Nash Weil and Charles
W. Fortson, Wil-Kin Theatre Supply; Bob
Goldsmith, National Theatre Supply; Bill
Kelly, U-I; Robert Stevens, Paramount;
Charles Durmeyer, Southern Automatic
Candy Co., and George Tarrant, NSS.
state Theatres, four members from exhibition,
one of whom is Bolivar Hyde, president of
Motion Picture Exhibitors of Florida, one
member from each of the Florida film exchanges,
a representative from lATSE, a
representative of Variety, state school superintendent
and the executive vice-president of
the state Chamber of Commerce.
The treasurer committee includes Leon D.
Netter, B. B. Garner, Carl Floyd, Mitchell
Wolfson, Mrs. Ed Claughton, Maurice Hensler,
Richard Beck, Bill Cumbaa, R. E. Cannon,
E. G. Chumley, Sheldon Mandell, Rufus Davis
and Roy Benjamin.
Five publicity regions were set up—at
Jacksonville, Orlando, Tampa-St. Petersburg,
Miami and Tallahassee.
Attending the early meeting were B. B.
Garner, Talgar Theatre Co.. Lakeland; E. G.
Chumley, Paramount, Jacksonville; R. E.
Cannon, Cannon Theatres, Live Oak; Paul
Hargette, Columbia, Jacksonville; Fred Hull,
MGM, Jacksonville; Nat Williams, Thomasville;
Louis Leffler, Stein Theatres. Jackson-
Movietime Kickoff
Held at Jacksonville
JACKSONVILLE—Bob O'Donnell appeared
before local film industryites at the Florida
Theatre here Wednesday (29) in the kickoff
meeting of this area's Movietime U.S.A. campaignville;
Joel Stein, Stein Theatres, Jacksonville;
The appearance of O'Donnell preceded a
Sheldon Mandell, St. Johns Theatre,
business meeting of the committee organizing
the COMPO drive. This committee had In, Jacksonville; Leon Netter, president, Flor-
Jacksonville; R. E. Beck, Normandy Drlvemet
earlier in the month and set up preliminary
ida State Theatres, Jacksonville; J. L. Carting
arrangements, including the namright,
Florida State Theatres, Daytona Beach;
of subcommittees for the drive.
George Hoover, Florida State, Miami; Howard
The steering committee was headed by
Pettengill, Guy A. Kenimer and LaMar
LaMar Sarra and Guy Kenimer from Florida Sarra, Florida State, Jacksonville.
BOXOFFICE :
: September 1, 1951
S£
59

. . Dave
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Charlotte 7, North Carolina
CHARLOTTE
TV/Trs. Gene Dyer gave her husband a surprise
birthday party at the Variety Club
Saturday night. He is a salesman for Screen
Guild here . Cash is respacing seats
in the Victory in Camerton, cutting down the
number of seats but making more room between
rows .
Phillips of the Strand
in Wahalla, S. C. was on Filmrow\
Walter Powell, manager of the Park in
Kinston, became father of a baby son named
Sam Cloninger of the 20th-
Walter jr. . . .
Fox booking department returned from a
vacation in Canada . . . C. A. Dandelake of
the Tar and Colonial in Tarboro is planning
a vacation to the west coast in September.
. , . Rosa
Effective September 1, all theatres operated
by Stewart Theatres and Everett Enterprises
were to be incorporated into one parent
company. Stewart & Everett Theatres, Inc.
Worth Stewart will be president of the company
and H. H. Everett chairman of the
board.
RKO items: Salesman Bill Sims and wife
visited relatives in Memphis, La Grange and
Ripley, Tenn. L. Robinson jr. and
.
family had his father and mother from New
York as guests . . . Vacationers included Virginia
Kidd, Ann Morris, Ruth Westerland,
Betty Huneycutt, Nena Ritch, Lib Tobb and
Kunda
Manager Rovy Brannon
is the new switchboard operator . . . Dorothy
Ritchie has taken a leave because of illness
. . . Russ Morgan, exploiteer, and Dave Prince,
district manager, were in.
George O'Hanlon has been cast as a cowpoke
in Warners' "The Lion and the Horse."
Motel Light Out Till
Judge Settles Issue
ST. PETERSBURG— It's lights out for a
St. Petersbui-g Beach motel owner, at least
for the time being. Circuit Judge O. L. Dayton
jr. granted a temporary injunction to
John J. Donnelly, manager of Gulf Wind
Drive-In, who testified that Edward F. Kosir
deliberately shone a spotlight in the faces
of theatregoers.
"It was a war of nerves," declared Donnelly.
"You never knew when it (the light)
was coming on." The theatre manager told
the court a floodlight erected on the roof of
Kosir's motel about 160 feet from the drivein,
was aimed at the theatre audience. He
said it had been turned on three or four
times recently for periods of 10 to 15 minutes.
Once, police had to be called to turn
off the light. Donnelly said.
Larry W. Long, realtor who lives near the
theatre, testified that the spotlight shone
in the eyes of theatre patrons, but in his
opinion it could not be directed down toward
the ground.
MEMPHIS
TV/Temphis first run business continued at a
lively clip. The Warner held "Alice in
Wonderland" for a second week and wonderful
business was reported. Loew's Palace
described its opening of "Strictly Dishonorable"
as better than average, and "Sirocco"
had a strong opening at the Malco. The
Strand had long lines of customers at the
boxoffice as "The House on Telegraph Hill"
got under way. Loew's State reported first
class business with "Mask of the Avenger."
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Saturday kiddy matinees have grown to
four in Memphis. The Linden Circle. Memphian,
Rosemary and Airway theatres stage
these shows approved by the Better Film
Council for children .
Alabama was
scheduled to be selected at the Shoals Theatre
in Florence, Ala., August 30 to compete
in the Mrs. America contest September 9 In
Asbury Park, N. J.
Ed Doherty of Exhibitors Service tells of a
new wrinkle in the theatre business at Fort
Smith. Drive-in restaurants and soft drink
stands have started showing free 35mm films.
So, when the time came for theatre owners
to negotiate a new contract with their union
operators, showmen took the position the
union should insist on union operators at the
restaurants. How it will come out Doherty
doesn't know.
Speaking of oldtime showmanship: Down at
Helena, Ark., Gail Miller, operator of the
Plaza Theatre, is trying out something new.
Her advertisements go something like this:
"Come On to My House." She names the stars
who will be seen and says there will "be
plenty of everything." She does not advertise
the name of the picture.
Mr. and Mrs. Null F. Adams have issued
invitations to the wedding of their niece.
Nancy Clark Tucker, to Edward Earl Blaine
at the Union Avenue Baptist church August
30. Adams is local representative for BOX-
OFFICE and city editor of the Press Scimitar.
Francis X. Bushman was scheduled for two
days of interviews and personal appearances
here in advance of "David and Bathsheba,"
in which he plays King Saul.
BOXOFFICE :: September 1, 1951

. . Mr.
. . Manager
m
MIAMI
lloulevard Drive-In wound up its square
dance contest grand finals, conducted in
cooperation with Tom Thumb Donuts, with
the awarding of gold wrist watches to the
winning couple. Manager Burton Clark reports
there was a most enthusiastic response
to the nightly square dance sessions. He
provided an orchestra and instruction for
patrons.
The Gateway Theatre in Fort Lauderdale,
one of Wometco's largest houses, is proving
to be one of the most popular. Set in the
midst of a shopping center, with parking for
more than 1,000 cars, the theatre draws excellent
audiences both matinee and evenings.
.
Claughton's first run Embassy and Variety
theatres ran "summer special," offering two
first run features, "Home Town Story" and
The Olympia is giving
"Tarzan's Peril" . . .
a local boy a break by engaging him for
a singing engagement in September . . .
Jackie Willie, alligator wrestler who worked
in "The Barefoot Mailman" when it was
filmed here in south Florida, is to be featured
in the letter carriers' float in Miami's
Labor day parade Bernard
Lopata of Brandt's Roosevelt seems to be doing
a little talent scouting locally for a future
presentation of the musical, "Pal Joey." The
Roosevelt is continuing its stage presentations
which, for the time, have eliminated movies.
The Mayfair Art Theatre plans another
showing of oil paintings. Hilda Huglin is the
For the "Disc Jockey" opening at
artist . . .
the Lincoln and Town theatres, Lenny Kent,
featured in the film, appeared on stage. He is
appearing at a local .supper club . . . Arlene
Dahl, who recently headlined the Olympia's
stage show, was invited to be guest of honor
at a luncheon for the benefit of the United
Cerebral Palsy Ass'n chapter.
Miami got a new 800-seat theatre recently,
but it won't be open to the public. An openair
type, the theatre has been built at International
airport for the 435th troop carrier
wing.
Mrs. Teresa Cohen, mother of Mrs. Mitchell
Wolfson, died recently . . . E. E. Branscome
has sold the 616-seat North Miami Theatre
at 12615 West Dixie Highway to M. A. Kirkhart,
theatre operator of Taylorville, 111.
Branscome, who is a candidate for mayor of
North Miami, declined to say whether a condemnation
notice tacked on the theatre by a
North Miami building inspector had figured
in his decision to sell. Branscome had described
the condemnation notice, listing 13
electrical and plumbing code violations, as a
"political maneuver." He said he will rent an
office in the theatre building for his campaign
for mayor. The sale price of the theatre
was not divulged.
. . . Recent addition to
The attractive young lady with the pleasant
voice, who is the new receptionist in Claughton's
main office, is Maryanne Baucino. Originally
from Connecticut, she calls herself "a
southerner now"
Claughton's accounting department is Mrs.
Lillian Claughton's cousin, Joe Beaman. He
formerly held a post with the federal government
. and Mrs. Edward Claughton
have returned after a three-day holiday in
Cuba. With them on the trip were Ed jr.,
Suzi Claughton and a guest.
The Coral Way Auto Theatre, according to
owner E. J. Melnicker, is pleased with the
results of its daily radio "Gables Station" program,
which came about through a tie-in with
a food market. The current bill at the Coral
Way is discussed and there is a quiz gimmick
in which the winner receives passes
to the theatre. Melnicker continues to improve
the facilities of the Coral Way. Melnicker
believes that theatre people should
protest to newspapers against higher advertising
rates charged to theatres. He sees no
reasonable basis on which newspapers can
make this discrimination in charge.
While Dave Goyen, manager of the Shores
Theatre, is on vacation, William Hall has
been moved up from the Boulevard to pinchhit.
Hall is much Impressed by the children's
Saturday shows at the Shores, a neighborhood
which draws from a larg-e residential
community.
Carl Lowery, former manager of the Colony
Art Theatre in Miami Beach, has been
named manager of the Coral in Coral Gables.
Daniel Cohn, who was assistant at the
Beach, is the new manager of the Colony.
Two-Day Sales Meeting
By WB in New Orleans
NEW ORLEANS—John F.
Kirby, southern
sales manager for Warner Bros., presided
over a two-day meeting of southeast and
southwest representatives of the company,
held here last Monday (27) and Tuesday (28).
Among those attending were I. F. Dolid,
home office executive; W. O. Williamson jr.,
southeastern district manager; Ralph lannuzzi
and H. C. Vogenpohl, branch manager
and assistant branch manager, respectively, in
Atlanta; G. Livingstone, Charlotte manager;
R. H. Dunbar, Jacksonville manager; Luke
Conner, New Orleans manager; Ed Williamson,
Dallas manager; Frank Carter, Memphis
manager; Don TuUius, Oklahoma City
manager, and Doak Roberts, southwestern
district manager.
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BOXOFTICE :: September 1, 1951 61

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ATLANTA
TTistors on the Row were Mose Lebovitz,
Grand Amusement Co., Chattanooga:
Milton Frackman. Lincoln, Key West, and
Liberty, Hollywood, Fla.; Mr. and Mrs. Jimmy
Jarell and son, Ritz and Roxy, Commerce;
Louis Hutchins, Ritz, Austell; Mrs. Walter
Brackin and Mr. and Mrs. Movak of Ozark.
Ala. . . . Bill Pine of Pine and Thomas was
a visitor and .said Paramount will film a
pirate story near Jekyll Island at Brunswick.
Ga. John Payne and Arlene Dahl will head
the cast of 150 members. Extras will be recruited
from Little Theatre groups throughout
the state. At least $400,000 will be expended
on sets, since it will be necessary to
build a pirate ship and island castle. The picture
will be filmed in Technicolor and the
story will be about slaves. One scene will be
a slave market with 200 Negroes up for sale.
Y. Frank Freeman. Paramount, was responsible
for the picture being filmed in Georgia.
.
Jimmy Bello, Astor salesman, checked in
from eastern Tennessee Katz. Kay
Films, checked in from New York . . . Milton
Frackman has taken over the operation of
the Flagler Theatre. Miami . Theatre
Supply Co. placed a Moviecone soft ice
cream dispenser in the Empire Theatre here
and manager reports very good business . . .
R. L. Price is father of a daughter named
Gay Ann. R. L. is an official of the Theatre
Roland Fairchild. Florida
Service Co. . . .
representative for Realart. checked in at the
local office for a sales meeting.
"Seven Days to Noon" opened at the Peachtree
Art Theatre and is playing to capacity.
The Atlanta movie critics gave this one a
good writeup. The story deals with civil defense,
and mip Philips, head of the Atlanta
civil defense area, was present when the
picture was tradescreened. He set up a
registration booth in the lobby of the theatre
that created a great deal of interest. The
film is distributed in this territory by Wallace
Film Exchange.
Other visitors were Bob Cannon, Cannon
Theatres, Lake City and Live Oak, Fla.; Walter
Griswold, Lam Amusement Co., Rome;
Roy Mitchell, Mountain Theatre, Stone Mountain
. . . Charlie King of the Exhibitors Service
Co. is moving to Jacksonville, Fla., September
4 to open the company's new office
which will be located in the Masonic building
suite 417.
Thompson, Tuskegee; E. D. Martin, Columbus,
and Tommy Thompson, Hawkinsville.
Bill Specht, veteran film salesman, is seriously
ill at Grady hospital. Bill's wife is also
sick and the rest of his family are in Germany.
Bill would appreciate hearing from his
old friends scattered throughout the Atlanta
and Charlotte territories . . . Al Cain, assistant
Paramount division manager, was at
the local office . . . Lewis Waits, salesman for
Capital City Supply, returned from a trip to
south Georgia . Clark of Jackpot
combined business with pleasure on a
tour through the north Georgia mountains
and east Tennessee.
Airer, Declared Outside
City, Operates on Sunday
ATHENS. TENN.—The city of Athens will
not close the Starlite Drive-In Theatre on
Sundays, it was decided after City Attorney
J. Tom Taylor found the place is outside the
corporate limits. Joint owners of the theatre.
James Owen. C. W. Dake and Glenn
Dake. had previously sought to enjoin the
city from attempting to close the place on
Sunday. They contended it was not within
the city limits.
More than a year ago in a referendum, the
drive-in, as well as a large area surrounding
the city, was voted into the city. The management
of the theatre filed a bill enjoining the
city from incorporating that section. The
case was still pending when a private act of
the legislature was passed, validating the referendum
with the exception of the drive-in
area.
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Irene Beasley resigned at RKO to accept
a position as bookkeeper at the Lockheed aircraft
plant In Marietta . Burdett, former
booker now in the armed forces, sailed
from New York for duty in Europe . . . Jack
Elwell, Dixie Drive-In Theatres, suffered
a heart attack and died. Jack was 56 years
old and spent more than 30 years in the
film business. He formerly was home office
representative for MGM. He was also with the
Martin circuit for several years.
Visitors on the Row: Wiley Crews, San
Marco Theatres, Boca Grande, Fla.; Hugh
Martin, M&M circuit, Leesburg, Fla,; O. L.
Redfern, Sylacauga, Ala.; Charlie Wade, Clanton,
Ala.; P. J. Gaston, Griffin, Oa.; G. W.
Yeager, Fairmont; H. G. Willoughby, Birmingham;
Cecil Harwell, State, Bessemer; Bill
Yarbough, Hartwell; Jay Solomon, Chattanooga;
William Green, Palmetto; Mack Jackson.
Alexander City; Buddy Reynolds. Greensboro;
Al Morgan. Union Springs; Frank
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BOXOFTICE :
: September 1, 1951

TEXAS EXHIBITORS SIGNING UP
FOR MOVIETIME PROMOTIONS
Here are two camera shots taken at the indoctrination breakfast
held in the Adolphus hotel at Dallas Monday when 55 distributor
salesmen and supervisors received their final instructions before
starting a two-week campaign of caJls on all Texas exhibitors in
behalf of the Movietime in Texas campaign.
The salesmen will help exhibitors plan local activities.
By FRANK BRADLEY
DALLAS — Fifty-five distributor salesmen
and their supervisors from the 13 or so
branches here soft-pedaled their business of
selling product this week and started enrolling
the active participation of Texas theatremen
in the Movietime in Texas—U.S.A.
campaign.
Every exhibitor in the state, from the
large metropolitan centers to the small hamlets,
was to be contacted in the two-week
period (August 27 to September 10) and lined
up on just what he will do in the big fall
campaign.
The salesmen and supervisors received their
final instructions and equipment at an indoctrination
breakfast held Monday at the
Adolphus hotel. There they were thoroughly
instructed in their duties by the Texas
COMPO showmen leaders: Col. H. A. Cole,
Robert J. O'Donnell, John J. Houlihan. Al
Reynolds, Paul Short, Phil Isley, William C.
McCraw and Charles E. Carden.
15 REGIONAL PEP MEETINGS
Every exhibitor will be urged to attend one
of the regional pep rallies scheduled from
September 10 to 19. Colonel Cole, Short,
Isley and Conrad Brady will speak at the
following pep sessions:
September 10—Majestic Theatre, Houston;
arranged by Al Lever and Sonny Martini.
11—Jefferson at Beaumont: arranged by
Fred Menton and O. W. McManus.
12—Majestic in San Antonio: Eph Charninsky
and George Watson.
13—Ritz in Corpus Christi; Bruce Collins
and Rubin Frels.
14—Arcadia in Harlingen; Lew Bray and
Ed Brady.
17—Waco in Waco: C. B. Stewart and Ed
Newman.
18—Rembert in Longview: Fred Menton and
Bill Morrow.
19—Bowie in Brownwood: J. T. Hughes.
McCraw, Mike Rice, Preston Smith, Harley
Sadler and Henry Reeve wiU appear on the
rally programs in the following order.
September 10 — Wichita Theatre, Wichita
Falls: arranged by Jim Unger and Martha
McSpadden.
11—Paramount at Amarillo; Dub Blankenship.
12—Lindsey in Lubbock; Dub Blankenship
and Jack King.
13—Paramount in Abilene: Henry Reeve
and Wally Akin.
17—Worth in Fort Worth; Frank Weatherford
and L. C. Tidball.
18—Scott in Odessa; Maggie Scott and
John Fostor.
19—Plaza in El Paso; John Paxton.
Reynolds stressed the importance of the
15 regional pep meetings similar to the Majestic-Dallas
rally except on a smaller scale.
"I was interested in hearing that Windy
Daniels of Seguin has chartered a bus to
bring a load of theatre personnel and their
families to the regional meeting in San
Antonio," he commented.
"By this time you all know pretty well what
this Texas COMPO campaign is all about,"
stated Colonel Cole in his opening remarks.
"While the boxoffice dollars are our ultimate
objective, the stimulating of the exhibitors
with a new enthusiasm for showmanship is
our immediate goal during this two-week period
beginning August 27. It was a real inspiration
to me when I heard of a luncheon
meeting in Abilene, arranged voluntarily by
local exhibitors, recently and to learn that
some of the men drove more than 100 miles to
the meeting."
"You are naturally going to meet with some
resistance," Reynolds counseled. "When the
going is really rough, then another exhibitor
can often persuade a fellow exhibitor to join
in the cooperative action of Movietime in
Texas. When this happens pick out the name
of the exhibition committee member closest
to the town you are in and telephone him."
Cole introduced Bob Euler as the exhibitor
and Frank Rual, Paramount salesman,
as the salesman in a realistic demonstration.
Frank Rual started the presentation, carefully
going, page by page, over the campaign book
with Euler, who offered occasional remarks
indicating natural exhibitor resistance. Rual
appropriately suggested several good exploitation
ideas as the presentation moved to a
climax.
In the sales process, Frank endeavored a
number of times to close the deal on a fivecent
a seat pledge for COMPO. "Only one way
to lick this problem," said Rual on his remarks
which closed the deal, "we must get together
and draw the people back into the
theatres, and our other problems will solve
themselves."
"Omaha, Neb., was the first city I was in
after the Life magazine of August 13 hit
the stands," O'Donnell said. "This was the
edition with the article stomping the theatre
industry. We must aggressively fight back
against such malicious material and be prepared
to defend ourselves against such slanted
articles as this one. We should see that every
employe and friend of the industry gets a
copy of 'Speak Up, Movie Folk! It's Your
Industry They're Knocking!' by Silas F.
Seadler, and reprinted from BOXOFFICE
magazine.
REACTION IS TERRIFIC!
"Since leaving Dallas I have also been In
Minneapolis, Detroit, New York, New Haven,
Boston, Indianapolis, Chicago, Washington
and Denver, and it has always given me a
great thrill to tell how our organization and
plans developed from the original idea in the
Colonel's mind. The reaction everywhere I
have been has been terrific. I have been
greeted by mayors, governors, fine ministers
and civic leaders. Their reaction has been
one of wholehearted and sincere interest in
the success of our campaign.
"I like to see originality at work in the different
state organizations, such as the idea
used in Colorado tor financing its program.
Instead of taxing the theatres five cents a
seat, they sell the exhibitor 'Shares in Showmanship.'
"Let's sell 'Fine motion picture entertainment.'
This is the golden jubilee year of the
industry and we have a great array of pictures.
We have been afraid of TV, but ac-
(Continued on next page)
BOXOFFICE :: September 1, 1951 sw 63

ExhibHors Line Up for Movietime
Snapped at the big indoctrination breakfast for the Movietime in Texas drive were
Al Reynolds, at the speakers rostrum, left; John Houlihan, center, and at right Alfred
Delcambre, advertising committee assistant chairman, and C. E. Garden, campaign
expediter, in a meeting room conference.
(Continued from preceding page)
tually there is no comparison with what we
have to offer. We have a great superiority.
both in the size of the image and quality.
"Let's sell Movietime as clean-up and dressup
time. Everyone I talk to is going for the
story about the exchanges and other businesses
on Filmrow putting up flags, bunting,
banners, streamers and playing records.
"Personality tours will be an important
part of our program. Top producers, directors,
writers, stars, all want to be a part of this
great program. Here in Texas the stars will
descend on Austin on Monday. October 8. A
luncheon will be held to which all exhibitors
are to bring newspaper publishers and representatives
to meet the personalities and the
governor. In serving as hosts we must be gracious
and send these personalities back to
Hollywood or New York with a feeling of
goodwill and a desire to come back.
"I want to tell you about the great exposition
that is being planned in New York for
next spring. It will run for ten days, and
interesting exhibits of properties and art
objects used in the movie industry will be on
display and properly shown. The cost of this
exposition will be defrayed by the sale of
programs and admission price. It is later
planned to send this interesting exhibit
around the 48 states, for all the country to
benefit thereby.
"Being drafted for this job of national director
is the greatest honor I have ever had.
We have never had a rougher and a tougher
job. I am just not tired when I get such
enthusiastic responses as I have been receiving.
It is all so exhilarating."
William C. McCraw, chairman of the speakers
bureau, emphasized that speaking engagements
should be made properly and the speakers
built up locally so that attendance will be
good.
Phil Isley, head of the personality tours,
said: "We've got to get behind this program
with everything we've got. Let's not let the
Colonel and O'Donnell down. Let's make
Texas a mark to shoot at. Exhibitors today
are selling the greatest and best entertainment
in the world."
It was announced that the allied industries
— the carriers, popcorn companies and supply
houses—had given generously to the personality
tours cause.
Colonel Cole brought up an interesting idea
in his remarks closing the meeting. "I had
a nephew who was a film salesman, so I
know what you men go through. I want to
say that the motion picture industry has been
somewhat deficient in one respect. They
have ambassadors but they haven't been
using them as such. You men are the only
contacts between New York, Hollywood and
the Main streets of the state. Unfortunately
you fellows have fallen into a rut. together
with your bosses. You are the ambassadors
for the motion picture distributors, not just
for this campaign, but for all time. Only
you have the contacts necessary to bind this
industry together, and you can do it.
"I may be premature, and I may be dreaming,
but I hope not. If this campaign comes
near to approaching the success I see in sight,
I would want to talk to the exhibitors of this
state on the idea of keeping the office of
Texas COMPO Showmen open from now on
ad infinitum. I would like to see one week
out of each quarter of a distributor salesman's
time turned over to us (Texas COMPO
Showmen) from now on indefinitely. I would
like to see you men become true ambassadors
and really do a great job for the industry. I
believe O'Donnell and I may be able to sell
this idea in New York at another luncheon.
"I would also like to see a monthly meeting
of publicity and newspapermen. We
would bring together the best thoughts, ideas
and exploitations to be used by exhibitors all
over the state. In other words I figure that
this COMPO program is not just a good
shot in the arm, but a good continuous health
treatment. Perhaps this industry needs to
keep on taking vitamins, a dynamic food.
That is my final idea that I hope will leave
a lasting impression on the industry, bringing
regularly needed energies to it and not just
remain a shot in the arm."
Carrots Lure Customers
DEL RIO, TEX.—Mrs. Paul J. Poag, acting
manager for Val Verde Theatres here, had
the mayor present a bouquet of carrots to a
mule in front of the Ritz during the run of
"Francis Goes to the Races."
Tembo'io Premiere
At Melba in Dallas
DALLAS—George Bertholon, former production
manager for Paramount in Hollywood
and now associated with Paul Short
Productions, arrived here with the master
print of "Tembo" for the approval of Paul
Short and Raymond Willie. "Tembo" is owned
by R. J. O'Donnell, Howard Hill and Bud
McKinney.
"Tembo" will have its world premiere in
the Melba Theatre September 20. with Howard
Hill making personal appearances. This
will be one of the important pictures to be
featured by Texas COMPO Showmen in the
Movietime in Texas campaign this fall.
The picture, in Anscocolor, took more than
two years to make. It is the first showing
wild animals of all kinds being killed by
the bow and arrow alone. Westbrook Van
Voorhis, March of Time commentator, is the
narrator.
All of those viewing the master print were
enthusiastic about its boxoffice potential. No
major releases have been set and this will be
held up until figures have been compiled on
runs in the Texas territory. Three major
distributors are interested in the picture and
have been soUciting R. J. O'Donnell. Bertholon
returned to the coast by plane Friday
evening.
Art LaMan Is Appointed
Cauger Representative
INDEPENDENCE, MO.—The A. V. Cauger
Service Co. here has named Art LaMan as
its representative in eastern Oklahoma, replacing
H. H. Judkins, who no longer is
connected with the film advertising business.
In western Oklahoma the Cauger representative
is M. R. Van Dam.
The Cauger Company, established here in
1933, services theatres with merchant trailers
on a local and national basis. Exhibitors
wanting more screen ads should contact the
Independence office.
LaMan has been connected with theatre
promotions for several years and in the
advertising and publicity business at Pryor,
Okla., for nine years. He now lives at 2211
E. 14th St., Tulsa.
Louis Charninsky Leading
Dallas CofC Members
DALLAS—Louis Charninsky, who is described
as "an expert on memberships," is
the subject of an illustrated full-page article
in the Dallas magazine. Charninsky has been
manager of the Capitol, an Interstate house,
for the past 19 years.
Charninsky belongs to 17 organizations. He
is a life member of the Chamber of Commerce,
an honor he won by getting 100 new
members. This year he has obtained 120 and
is a strong contender for one of two television
sets offered by Arthur L. Kramer jr.
and Robert L. Thornton jr., co-chairmen of
the membership committee.
Hallmark Zone Head
WILMINGTON, OHIO—Bud Banniza has
been promoted to manager of the Oklahoma-
New Mexico zone by Hallmark Productions.
BOXOFFICE :
: September 1, 1951

. . The
. .
. . . Tony
. . "Cocaine,"
SAN ANTONIO
.
•The Rev. William Alexander of Oklahoma
City, a partner in the Hl-Park Drive-In
here, appeared on the stage during the showing
of Hallmark's "The Prince of Peace" .
Enjoying vacations were Mrs. Bulwer Lytton,
Majestic, and Mrs. Marie Shaw, Empire, both
doorwomen Joy Theatre has installed
a new Cool-a-Matic office cooling
system.
Curly Rebecca, Aztec Theatre stagehand,
returned recently from a motor trip in his
new car to Hot Springs, Little Rock, New
Orleans and other southern points . . . Permin
Sada, assistant skipper to Manager
Nachio Torres at the Alameda Teatro, had
Tommie Neate, floor
a heavy head cold . . .
supervisor at the Aztec, recently became a
benedict. The bride was Marion Rose, local
dramatic stage director.
George Kazcmar, assistant manager-treasurer
at the Empire, is mighty proud of his
two pet brown and white hamsters . . .
Edna Word, State Theatre cashier whose husband
is a professional stock racing car driver,
left recently via motor to join daredevil Dick
Word, who is making runs between Kansas
City and St. Louis. She calls it her breathtaking
vacation trip.
famous Mexican film star Emilio Tuero . . .
A. R. Pena and daughter Gloria of the Alamo
Theatre, Alamo, Tex., and Mateo Vela, Iris
Theatre, Alice, were among the recent callers
to book product at the Clasa and Azteca
film exchanges.
Mrs. Van, blond cashier at the Majestic,
celebrated another birthday September 1 by
working . a film to expose
the dope peddling racket, was unveiled at
the Kelly Drive-In for a midweek showing
. . . Claire Phillips, the noted American spy,
was in town Thursday (23) for appearances
at an Interstate theatre in conjunction with
the opening of a Monogram spy drama.
With a few cooling showers to settle the
dust, the thermometer dropped down to
around the 95-mark, which helped to increase
theatre attendance somewhat here
Garza, former theatreman who
has since turned detective, has graduated
from the taxi cab inspector detail to a regular
plainclothesman with the San Antonio
police department.
Emile Meyer has been signed for the top
villain role in Paramount's "Shane."
Two-Day Sales Meeting
By WB in New Orleans
NEW ORLEANS—John F.
Kirby, southern
sales manager for Warner Bros., presided
over a two-day meeting of southeast and
southwest representatives of the company,
held here last Monday (27) and Tuesday (28).
Among those attending were I. F. Dolid,
home office executive; W. O. Williamson jr.,
southeastern district manager: Ralph lannuzzi
and H. C. Vogenpohl, branch manager
and assistant branch manager, respectively, in
Atlanta; G. Livingstone, Charlotte manager:
R. H. Dunbar, Jacksonville manager: Luke
Conner, New Orleans manager; Ed Williamson,
Dallas manager: Frank Carter, Memphis
manager: Don Tullius, Oklahoma City
manager, and Doak Roberts, southwestern
district manager.
Clinton Airer Robbed
CLINTON, IOWA—A thief who apparently
knew the combination opened the safe at the
drive-in here and took $159 in bills, leaving
behind $155 in silver. The safe door was
found ajar by Cashier Helen Brown when
she reported for duty. The theatre canteen
had been entered as well and, of some $15
there, only one paper dollar was taken. Manager
of the theatre is P. D. AUeman.
The Clasa-Mohme film, "Little Dark
Angels" (With English subtitles i. played the
Texas Theatre in Austin to better than average
business. These Mexican-made productions
have been bringing very good results
wherever Latin-American-Spanish audiences
gather . , . Claude Aniol is to handle
publicity for the "Siege and Fall of the
Alamo" picture which RKO will film locally
with actor-producer John Wayne. Senor A.
Ybarra will act as dialog director and technical
adviser. The epic was planned to be
made in Mexico, but last-minute plans by
the company made the necessary switch of
location.
Visitors included Bill Menn of the Karnes
Vic Theatres, Karnes City, who is an employe
of Dave Smason there: Juan Monsivais,
Kenedy; Mrs. Alli-son Burkhalter, Marine,
Fort Worth; Howard Metzger. Star Drive-In,
Brownsville; G. R. Trevino, Alta Vista, Beeville;
Miguel Benitez and son Junior, Weslaco:
John A. Flache, Alameda, Lamesa; C.
J. White, Princess, Sanderson; Mr. and Mrs.
I. Garcia, Ti'opical, Fabens; Prof. E. E. Stowell
of the Illinois college, who is representative
for Clasa-Mohme, Inc., there. The professor
had just returned from a vacation trip
to Mexico City.
Jimmie Powers, former assistant managertreasurer
at the Palace Theatre, now is Pvt.
James Powers with the Texas national guard
on maneuvers at Camp Polk, La. His .successor
at the Alamo Plaza house is Jimmy
Slattery.
Red River Dave McEnery, WOAI-TV star
who recently returned from a summer vacation
in Hollywood with his wife Alberta,
played a one-nighter in Moulton at the
Cotton Grove hall Saturday night (25) . .
,
Senorita Amelia Tuero, Mexican singing and
dancing star, made personal appearances at
the Zaragosa Theatre here recently in a special
all Latin-American stage .show presentation.
Miss Tuero is the daughter of the
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BOXOFFICE :: September 1, 1951 65

Dallas Variety Minstrel Show Sets
Town Rocking With Applause
DALLAS—Judging by the full house and
the applause from the audience, the Black
and Tan Scandals presented by the Variety
Club of Dallas on the Roof Garden of the
Adolphus hotel was a complete success. The
price of each ticket entitled the holder to a
turtle in the coming Turtle derby September
8.
The Scandals were directed and produced
by Rex Van. Rip Giersdorf of KRLD directed
the musical part and the interlocutor
was Jim Crocker. The end men and comedians
were Judge Robert Hall, Rex Van,
Buddy Harris, "Booger" Marshall, Johnny
Hicks and "Pappy" Dolsen.
The chorus consisted of Vernon Elder,
Libbey Grosberg, Zell Marshall. Buddy Harris,
Leonard Waites, Stormy Meadows, Polly
Giersdorf, Johnny Hicks, Dick Hamann. Amy
Keese, Mary Jack Patton. John Rejebian,
Rex Van, Barbara Gilliland. Blllie Graetz.
"Pappy" Dolsen, Frank Bradley, Judge Robert
Hall, John Worrell, Betty Worrell, Kathryn
Henderson, Dixie Branche, Jan Gall,
Ruth Jenkins. Ermagene Jordan, Harvey Jordan,
John Patton, Mrs. Charlie Darwill,
Charlie Darwill, Wilbur Marshall, Dub Zacha,
Gladys Zacha, Margaret McDonald, Eunice
Jenkins, Arlan Kerr.
The program was as follows:
S^i^drack Jim Worrell
Basin Street _ Mary Dell AnderEon
A Good Man
Johnny Hicks
Mammy's Little Coal Black Rose _....Polly Giersdorf
Dance Time
Bobby Bixler
Tired _ Mary Jack Patton
Danny Boy _ John Rejebian
Long, Tall, Brownskin Gal Rex Van
Some of These Days Dixie Branche
I Got Plenty of Nothm' Dub Zacha
I'm Alabamy Bound "Booger" Marshall and
Entire Company
Good fellowship followed many of the rehearsals,
which were three nights a week beginning
August 5. Some extra effort had to
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Sliown in the final act of the Variety
Club minstrel show in Dallas are, standing,
left: Rex Van, director and producer;
Jimmy Crocker, KRLD-TV, interlocutor,
and seated, VV. L. "Booger" Marshall.
be endured in the form of dress rehearsal and
the final blacking up on Saturday night. The
cleanup afterwards was another ordeal. The
cast was beginning to get used to the mechanics
of blacking up by the time the Sunday
television show over KRLD was over.
Those viewing the TV show at 4 p. m., ending
with a commentary about the Variety
Club by John H. Rowley, chief barker, said
it was a fine production.
A thank you letter from John H. Rowley,
received during the following week, was appreciated
by the cast.
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'Jim Thorpe Debuts at Muskogee.Okla.
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The world premiere of "Jim Tliorpe—All
American" in Muskogee, Okla., was a festive
event with sentiment added for George
Proctor, partner there for Rowley United
Theatres. The premiere climaxed nearly
40 years of featuring pictures handled
by the Warner brothers, started when
Harry Warner sold First National pictures
to Proctor. The two have remained friends
ever since. Proctor is shown at left above
in front of the boxoffice when after-hour
demand required him to sell tickets to the
premiere.
Hollywood stars appeared at the twocity
premiere in Oklahoma. In Oklahoma
City they had Governor and Mrs. Johnston
Murray and Roy Turner, former governor,
as their dinner guests. Shown at
right are, left to right: James Brown, Warner
leading man, and his wife; Phyllis
Thaxter, who is Thorpe's wife in the film;
Mrs. Murray and the governor.
William Small, 50 Years a Showman,
Recalls Days as Showboat Trouper
NEW SMYRNA BEACH, FLA.—Showboat
trouper William Small, now manager of the
Victoria Theatre here, celebrated his 50th
anniversary in show business recently and recalled
vividly the days when he started in
the industry with the big river boats.
Small said he was with such boats as the
Columbia, French's New Sensation and the
famed Golden Rod. The recent playing of
the film, "Show Boat," at the Victoria served.
Small said, to bring back memories o£ his
own experiences.
"We played them all," he said. "One night
it would be in the big towns such as Cincinnati.
The next at Brown's Landing, with
not a house in sight. This was during the
season of 1910, 1911 and 1912. The stage
offering consisted of a stock company of
about 20 persons and usually five acts of
vaudeville with six musicians in the pit.
Patrons always judged the show by the band
so showboats featured the bands above their
stage attractions. The bands usually carried
one or two soloists and their programs were
so diversified that they had an appeal for all.
"On each of the three boats I trouped with
I had some unusual experiences. When I
boarded the Columbia at Hickman, Ky., I
did not know she was leaking badly. On near-
Ing Keokuk, Iowa, I asked for my release
without salary, and got off the boat at
Keokuk. Imagine my surprise and thankfulness
when I learned next morning that the
old Columbia had sunk just north of the
city and that all actors and musicians had
to swim ashore, losing all their possessions.
"My second experience that stands out as
unusual was when I was aboard the Golden
Rod. This was the queen, the flagship of all
that
showboats, as modern as any theatre of
day, with electric lighting, opera chairs, ample
dressing rooms, running water and a good
stage.
"Well, one of the worst things to plague
anyone running the waters of the Ohio,
Green, Missouri or Mississippi rivers, was
malaria. When the Golden Rod was playing
New Madrid. Mo., I came down with malaria.
A doctor was called and I was carried ashore,
where I passed out. Seven days later when
I came to I was lying in a bed in a St.
Louis hotel. It .seems that the doctor also was
a trombone player and on finding my musicians
union card, he arranged with the St.
Louis musicians to take care of me.
"There were two things I always carried
with me—my union card and a little chamois
grouch bag fastened around my neck. In the
grouch bag was enough money for a railroad
ticket home, regardless of what part of the
country I might get stranded in.
"My third showboat was French's New
Sensation. Old Captain French had retired
before I became a member of the cast, but
he still liked to visit the boat. Just about
every time he came aboard he managed to
fall overboard. His knees were wobbly and he
would lose his balance while walking the
gangplank. It was my Job to help fish him
out.
"I am frequently asked if I think that
showboats will ever come back to their former
popularity. In my humble opinion the
showboats of yesteryear have gone the same
route as vaudeville and some other forms of
entertainment. They will not return, at least
not as they formerly were presented."
Edward Arnold in
'Belles'
Edward Arnold has joined Myrna Loy and
Jeanne Grain in 20th-Fox's "Belles on Their
Toes."
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BOXOFFICE :
: September 1, 1951
66-A

. . Free
AROUND THE SOUTHWEST
The new Plaza Theatre opening last month
was attended by more than 600 persons
on opening day, it was reported by O. O.
Dickenson and O. K. Whitfield, who spent
several busy weeks remodeling and making
ready for tlie gala premiere at Madisonville,
Tex. The film program was interrupted at
6:30 opening night for a dedicatory program
with Buddy Wakefield serving as emcee.
Wyatt Sawyer, Church of Christ minister,
opened with a prayer and took occasion to
praise the new owners on their announced
policy of bringing in only first class, clean
and decent movies, and closing the theatre on
Sunday nights. The chamber of commerce,
Lions club and Rotary, as well as the superintendent
of schools, also got in on the dedication.
Owners Dickenson and Whitfield
were introduced and responded briefly. A
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. . The
OKLAHOMA CITY
Tim Thorpe—All American" did a "fine" dayand-date
run in tlie WB-owned Midwest
and Warner houses iiere following its world
premieres in the state, according to Paul
Townsend. city manager for the WB situations.
The film played in the two houses one
week, opening with fanfare that included India:Ts
in full dress and two Hollywood players,
Phyllis Thaxter and James Brown, from
Openers in the city's downtown
the studio . . .
situations this week included "Captain
Horation Hornblower" at the Midwest, "Here
Comes the Groom" at the new Harber, "Meet
Me After the Show" in the Criterion and
Cooper Foundation's suburban house, the
Plaza; "Flying Leathernecks" at the Center,
"The Strip" at the Warner, and "Pickup" and
"Revenue Agent" dualed at the State.
Springlake will close its summer program
of entertainment following a big Labor day
salute Monday (3). Roy Staton, who operates
Springlake, said this summer has been one
of the most successful in history , . . William
Brooker of Columbia Pictures' publicity department
in New York was in town promoting
"Pickup" for its State booking. He went on
to Tulsa . Sims, who has been assistant
manager at the Center for the past couple
of months, is back from a two-week vacation.
She was cashier at the State and Center
for about five years before her promotion
to assistant to Dean Davis, manager of the
Center.
Helen Jean Cook is a new ledger clerk at
Paramount, succeeding Helen Dumont, who
moved to Texas . Paramount Pep club
held a piciiic for its members and their families
recently at Will Rogers park . . . Filmrow
visitors Monday (27 1 included J. D.
Wilbanks of Spearman, Tex.; Frank Nordean
of Konawa and Maud, Layton Carter of the
Chief at Seminole, Paul Campbell of the
Sun at Pauls Valley, Bill Jones from the Harmony
at Sand Springs, Fred Collier of Kiowa
and his brother Howard of the Oak at
Hartshorne, R. M. Freed from Valiant and
Claude Thorp of Ryan.
As a welcome to Midwest City children,
just back from vacation, and to compliment
school children now waiting the ding-dong
for classes to resume. Mrs. Ethel Dinkins,
manager of the Skytrain, and her staff entertained
at a free Back-to-School matinee
August 17. Ray Whitley, western player from
Hollywood, was a special guest. Whitley's
wife appeared with him in a program to entertain
the kiddies.
Wheelbarrow Is New Mode
Of Travel to Drive-In
FERNANDINA, FLA.—Ed Beach, operator
of the Drive-N Theatre, thought that when
two patrons rode up on a horse, he had
reached the limit of unusual modes of transportation.
A few weeks later came some
motorcycles, then several bicycles and parking
space had to be arranged for them. Then
came two girls, one pushing a wheelbarrow
in which the second rode.
Dagmar Wynter Signed
Dagmar Wynter, who began her screen
acting career in South African films, has
been given the second feminine leading role in
Warners' "The Crimson Pirate."
GRIGGS
CHAIRS
Their Beauty sparkles!
Comfort — the minute
they're
Superior
occupied!
construction
gives years of service.
BEAUTY
WRITE FOR CATALOG
in.
GRIGGS EQUIP\1ENT CO.
Belton, Texas
WE HAVE IT M !
Single Bill Heodline Features
!
Double Bill Features — Westerns
Serials — Shorts — Unusual Road
Show Attroctions
n
(O. K.)
J(ioHN)
ENKINS & D OURGEOIS
ASTOR PICTURES COMPANY
Harwood and Jacks
DALLAS 1, TEXAS
PRospect 2408
MEMPHIS: 408 So. Second St.
NEW ORLEANS: 218 So. Liberty Si.
The Gaiety Theatre opened its fall season
of burlesque Thursday (30) . . . "Hohday on
Ice of 1952" is booked for the Stockyards Coliseum
September 8-12 for nightly performances,
plus a matinee on September 9. Tickets
are selling for $2.95, $1.95 and $1.25 . . .
The June sales tax report is just in and shows
theatres and tent shows did a 12.91 per cent
increa.se in comparison to June 1950. Other
amusements and athletic events recorded a
2.83 increase. Less returns were filed this
past June, however. The same report from
the Oklahoma state tax commission li.sted an
11.39 per cent increase in use taxes for theatres
and tent shows during June. Other
amusements showed a 36.89 per cent decrease
in use taxes.
The Skyview ozoner, in cooperation with
the highway patrol, did a traffic safety pitch
each evening between pictures for a week,
with a trooper discussing a different phase of
safety in each lecture period. A trooper delivered
the three-minute lecture. The Skyview
safety program was a forerunner of .similar
programs to be conducted in drive-ins
over the state as a part of Govei'iior Murray's
safety week.
Ralph Drewry of Tulsa attended the world
premiere of "Jim Thorpe— All American" at
Muskogee August 20 . . . Jeanne Camp, who
has been doing secretarial work in the Variety
Turtle derby office at Monogram this
summer, has resigned to return to the University
of Oklahoma at Norman as a junior.
Jeanne was one of 31 girls to be appointed
coed counselor for this school year. Her
mother is Blanche Camp, cashier at Paramount.
Replacing Jeanne in the Variety
office is Jody Bond, daughter of Green Bond
of the accounting office at Video Independent
Theatres.
RCA DRIVE-IN EQUIPMENT
RCA's line of Drive-in Speakers and Junction Boxes
is so complete there is no need for "shopping
around." In addition to extra durable, long lasting
finishes, there are plastic covered junction boxes
that glow in different colors to add glamour.
You'll find other outstanding features such as:
ROADWAY LIGHT . . . enables patrons to see
where they are driving on ramp areas.
POST LIGHT . . . makes it easy for patrons to
guide cars to correct locations.
Southwestern Theatre Equipment Co.
IN DALLAS
IN HOUSTON
2010 Jackson Street
Telephone Prospect 7-3571
CONCESSION SIGNALS . . . two types available.
REALISTIC SOUND REPRODUCTION...
with the rich tone for which RCA is famous.
Come in and let us help you select the proper equipment
for your drive-in, based on our wide experience
in this particular field.
1622 Austin
Telephone Capitol 9906
BUFFALO COOLING EQUIPMENT
lOth Fl., 2nd Unit. Santa Fe Bldg. BUFFALO ENGINEERING CO., INC. Dallas. Tex.
BOXOFFICE
:
: September 1, 1951 66-C

VUom^te SetteftlUHSuex.MOyN ABOUT YOUR THEATRE?
lo win public favor, your theatre needs:
PATRON
COMFORT
CHARM of COLOR
HARMONY of
DESIGN
'Improvement
PAYS...
Do It
\ NOW!
MODERN
THEATRE
Theatre improvements are reported
in detail in the monthly
Modem Theatre section of
BOXOFFICE. The hows and
whys are detailed and pictured
to make them easy for you to
use in your own theatre, for
your own local needs.
Be sure to read this big, wellplanned
section, issued the
first Saturday of each month.
Improvements are cm investment that pays.
Many a closed house lacks only the extra appeal
of color, design and patron comfort.
Thousands of passive ticket buyers can be
changed into enthusiastic supporters by extra
eye appeal, comfort appeal of an improved
modern building.
BOXOFFICE, from every angle, gives you
information you need and inspires you with
courage to do as others are doing to make
your business hum.
Keep up with the times—ahead of the demands. The
public is flocking back to pictures, disappointed with other
forms of entertainment. Is your house clean and wholesome,
attractive at all times?
The information offered is invaluable
for any progressive
exhibitor.
Always out front
with leadershipplans—
methods
OXOFFICE
BOXOFFICE :: September 1, 1951

'
MOVIETIME CORPS IN ILLINOIS
ORGANIZED AT CHICAGO RALLY
John Balaban, Jack Kirsch
Preside at Confab
To Set Up Drive
CHICAGO—Motion picture exhibitors, distributors
and publicity men from the Chicago
and downstate Illinois areas, met in a
spirited conclave last Thursday morning i23)
at the Blackstone hotel to set up the machinery
for Chicago's participation in
COMPO's Movietime U.S.A. fall campaign.
John Balaban, president of Balaban & Katz
Corp., and Jack Kirsch, president of Allied
Theatres of Illinois, co-chairmen of the drive,
presided.
Robert J. O'Donnell, national director of
I
the Movietime campaign, presented a progress
I
report on the rapidly maturing projects for
the drive and made a .spirited plea for cooperation
in the Illinois and Indiana states,
both financially and in the various activities
being set up to promote favorable reaction
to motion pictures by the public and
to "plug" forthcoming product of the studios.
MANY SPECIAL EVENTS
O'Donnell explained that many special
events will be staged during the winter and
spring to give impetus to the campaign which,
he said, although originally planned for
October and November, will now be extended
throughout the year. He emphasized that thLs
campaign was in no w-ay a temporary alleviation
for current motion picture ills.
"This is no shot-in-the-arm effort," O'Donnell
said, "with the best available pictures
bunched for a temporary effort. There are
many fine productions scheduled and we can
expect a continuity of superior product for
as far into the future as we can now see.
We intend to'continue this effort until the
public is made thoroughly aware that it
is only the movie theatre that offers the
best entertainment."
Among the plans outlined for Movietime
U.S.A. was a spectacular campaign kickoff
on the CBS Lux Radio Theatre September
24. Under this plan, he said, each major
studio will present a portion of its outstanding
picture, with the stars to dramatize
their roles. The show will be tape-recorded,
the first time in 17 years that a Lux program
has not been "live."
TOXJR BY 250 HOLLYWOOD FOLK
Other plans include a national tour by 250
Hollywood celebrities, who will visit the 48
state capitals on October 8, and from there
fan out to make speeches and appearances
in as many cities as po.ssible. Selection of
a Typical American Movie Family, both
locally and nationally, with appropriate prizes,
was also discussed, as was the presentation
of large ads in 1,750 newspapers throughout
America: also the use of billboards, radio
and television programs and other planned
activities.
Arthur Mayer, COMPO executive, decried
the type of derogatory articles, bemoaning
the unhappy fate of the movies, appearing
in national magazines like Life and Fortune.
Leaders for 12 Movietime Zones
Appointed by Indiana Showmen
INDIANAPOLIS—Plans for regional collaboration
in the Council of Motion Picture Organizations'
Movietime U.S.A. campaign were
outlined by industry leaders in a meeting at
Keith's Theatre here.
Employes of all theatres and film exchanges
attended the morning meeting at which Bob
O'Donnell, general manager of Interstate Theatres
and former chief barker of Variety
International, and Arthur L. Mayer, executive
vice-president of COMPO, were principal
speakers.
Maurice Brazee, city manager of the
Greater Indianapolis Amusement Co.. and
Earl Cunningham, general manager of the
Fountain Square Theatre, were exhibitor cochairmen
for the meeting. Foster Gauker of
MGM was distributor chairman.
An exchange area committee, representing
12 zones, was set up under the general chairmanship
of G. R. Prank and Thomas O. Mc-
Cleaster, distributor co-chairmen, and W. A.
Carroll, exhibitor chairman for Indiana.
The committee comprises, by zones:
Indianapolis — Foster Gauker, distributor
chairman: M. Brazee and Earl Cunningham,
exhibitor co-chairmen.
John R. Boices Purchase
Full Theatre Ownership
WARSAW, IND. — John R. and Gladys
Boice, operators of the Strand Theatre here
since 1932, have acquired full ownership of
the Centennial Theatre building here, with
the purchase of the remaining 50 per cent of
the stock in the Widaman-McDonald corporation.
The Boices purchased the original 50 per
cent of stock in 1948 from the estate of Dr.
Angus C. McDonald. This purchase was contested
by Nick Mailers, circuit operator who
had held a lease on the Centennial since 1931,
but after hearings and appeals in three courts
the sale to the Boices was upheld by the supreme
court in May 1951.
Boice said he plans to close the Strand and
reopen in the Centennial following expiration
of the Mailers lease, reportedly in two
years.
The Centennial was completed in 1916 by
Allan Widaman, his father and Dr. McDonald.
East St. Louis House Sold
In Real Estate Package
EAST ST. LOUIS—A parcel of real estate
involving commercial properties at 215-223
Collinsville Ave., including the 1,100-seat Avenue
Theatre, has changed hands for the first
time since 1904. Sanford Ruttenberg, a Chicago
investor, brought the properties from the
John C. NuUsen Investment Co.
Rushville — Beanard Brager, distributor
chairman: Richard Pell and Jim Haney, exhibitor
co-chairmen.
Columbus — Claude McKean, distributors;
J. P. Finneran and Al Thompson, exhibitors.
Evansville and Vincennes—R. L. Brentlinger,
distributors; Oscar Fine and Gus
Hargis, exhibitors.
Bedford and Bloomington—Sam Oshry, distributors:
Arthur Clark and Fred Doughty,
exhibitors.
Terre Haute — Abe Gelman, distributors;
Jack Flex and Stanley Cooper, exhibitors.
Fort Wayne—T. O. McCleaster, distributors;
Al Borkenstein and J. R. Boice, exhibitors.
Louisville—W. C. Hames, distributors: Sam
J. Switow and Earl Payne, exhibitors.
Muncie—G. R. Frank, distributors: Vic
Sicilia and Arthur Arveson, exhibitors.
Kokomo—Gene Tunick, distributors: Sam
Neall and Tim Cleary, exhibitors.
Logansport—W. K. Embleton, distributors;
H. Lisle Krieghbaum and W. T. Studebaker,
exhibitors.
Lafayette—B. N. Peterson and Ted Liabtag,
distributors, and Harry Frederickson and
Robert Jackson, exhibitors.
Tent 10 Golf Tourney
Attracts 250 Guests
INDIANAPOLIS—Two hundred and fifty
members and guests of Indianapolis Variety
Tent 10 attended the annual golf tournament
at the Indianapolis Country club. Ernest
Miller, local exhibitor, won a trophy for low
gross, with 77. The presentation was made
by Chief Barker Tom McCleaster.
Claude McKean, chairman of the affair,
gave Rus.sell Bleeke of U-I a wrist watch,
the door prize. William Leihr, Terre Haute,
was low handicap winner. Prizes for longest
drives were given to R. Shraeder of Terre
Haute and John Abel of Louisville. Their
drives were 271 yards and 270% yards, respectively.
Speakers included Lieut.-Gov. John Watkins,
Mayor Phillip Bayt, "Red" Mackey,
athletic director of Purdue university, and
Warner Bros, featured player Gene Baxter.
McCleaster was master of ceremonies.
Special award winners were Herschel Weinberg,
Louisville: Louis Cole, Louisville, and
Abe Gelman, Columbia. Over 220 prizes were
given. Burdette Peterson, chairman of the
Heart fund, said all profits would be used for
charity.
Death Takes Henry Raiss, 79
LOUISVILLE—Henry Raiss, 79, operator of
the Oak, Park. Ideal and Tower theatres,
died at his home here.
BOXOFFICE :: September 1, 1951
67

. . . Milt
. . Mr.
. . George
. . The
. .
ST .
LOUIS
fJarry Kahan, head of the Harry Kahan
Film Delivery Service, and his wife left
for a vacation at Hot Springs . . . Bill Weiss
is the new southern Illinois salesman for
Screen Guild Productions. Bill traveled the
St. Louis territory for Republic for 14 years.
His addition to the Screen Guild organization
will enable George Phillips, co-owner of
the company, to devote his time to the eastern
Missouri territory, while Herman Gorelick,
co-owner, will handle St. Louis and St.
Louis county.
William Dillon, owner of the Dillon Theatre,
Morehouse, Mo., and his wife, on their
first vacation in many years, plan to visit
their son, Kennard. a master sergeant with
the air force in Michigan. Later they plan
a visit to Niagara Palls and vicinity . . .
Mrs. O. W. McCutcheon of Blytheville, Ark.,
has returned home after about ten days in a
Memphis, Tenn., hospital, where she went for
a complete checkup and a rest.
F. J. Lee, manager. United Artists, leaves
August 28 for a business conference of the
company's southern district in New Orleans
Cohen, United Artists western division
sales manager, was a visitor here before
going on to Chicago. He will be in New
Orleans for the conference of United Artists
southern district managers.
Exhibitors seen along Filmrow included
Bernie Palmer, booker - buyer, Columbia
Amusement Co., Paducah. Ky.: John Rees,
Wellsville; Wayne Smith. Egyptian Drive-In,
Herrin: Rani Pedrucci, feature booker, and
Johnny Giachetto, short subjects booker.
IS
IT ACTION YOU WANT?
Possibly more theatres are sold through our
offices in the areas in which we operate than
most other mediums
fee— Multiple service.
combined. No listing
HARRY BUCK HAHRY SAVEREIDE
405 Pence Building. 509 Securities BIdg.
Minneapolis 2. Minn. De3 Moines 9. Iowa
R. M. COPELAND HARRY BUCK and
1719 Wvandolle. ALEXANDER VALOS
Suite 205 IIM Blum Bldg.
Kansas City, Mo. Chicago 5. Illinois
SAVEREIDE THEATRE BROKERS
Largest Exclusive Theatre Brokers in America
EVERYTHING FOR THE THEATRE
Personalized Service
St Louis Theatre Supply Company
Arch Hosier
3310 OUve Street. St. Louis 3. Mo.
Telephone JEHerson 7974
'>a«>ooocoooooooooooc>r'
Frisina Amusement Co., Springfield; Dick
Fisher, Willow Springs; Frank X. Reller,
Wentzville; Kenneth Hirth, Pacific; Eddie
Rosecan, Hannibal; A. H. Boemler, Upper
Alton, and Joe Goldfarb, Alton.
Helen Pausch, United Artists booker, is
making plans for her two-week vacation September
Bob Hoff, sales manager, the
8 . . . Ballantyne Co., made a brief visit to Arch
Hosier, St. Louis Theatre Supply Co., en route
back to Omaha from an eastern trip . . .
George Kerasotes, general manager, Kerasotes
Theatres, Springfield, is taking things
easy at his home these days. He recently
visited Mayo clinic at Rochester, Minn., for
a checkup.
Arch Hosier, St. Louis Theatre Supply Co.,
visited Rolla, Lebanon and Sullivan and also
took time for a brief visit to the Red Cro.ss
training camp at Kaiser, Mo., where one of
his daughters is a trainee . . . Lou Brown,
office manager for Columbia, has purchased
a five-room residence in Bel-Nor. They will
move in about October 1, he hopes . . . Jim
Rust, shipping clerk. National Theatre Supply,
is home after spending several weeks in a
local hospital. He hopes to return to work
soon.
The first
television show at the new Shenandoah
Theatre, 1,100-seater, promises to be
a gala event. Lou Jablonow, general manager
for Sam Komm Theatres, plans to invite a
number of sports celebrities, sports writers and
radio announcers to see the boxing championship
to be televised here exclusively at the
theatre . and Mrs. George Faith, Linn.
Mo., owners of the Linn Theatre there, motored
on a vacation jaunt to New York City
and other eastern points. Their program will
include a show in Radio City's famed Music
Hall.
.
. . . The
Mr. and Mrs. Dave Forbes, Court Theatre,
Vienna, spent a couple of days at the State
Fail- in Sedalia Jonas, manager
of the Rollamo, Rolla, underwent an appendectomy
in a hospital there
court of appeals here recently denied Hallmark
Productions a rehearing in its injunction
suit against Arthur C. Mosley, sheriff of
St. Louis county, and the owners of the Skyline
Drive-In. Bridgeton. The litigation involved
a showing of the film "Mom and
Dad," which was stopped by St. Louis county
authorities.
A lot fronting 13 feet on the west side of
Sixth street and 55 feet on the Market street
cutoff, which was sold to Marie 'V. Browne
for use as a parking lot, at one time was part
of the site of the famed old Hippodrome Theatre
that was operated by Frank Talbot, a
local motion picture pioneer. The Hippodrome
was noted for its animal acts and other
unusual vaudeville offerings in conjunction
with silent films.
The Quincy Drive-In, West Quincy, has
added a four-coach streamlined miniature
train as one of its attractions for youngsters.
It carries 19 children on each trip. The fire
truck also continues on the job each night
to provide rides for the kiddies . . . Roy Disney,
nephew of Walt, visited Russ Bovim,
manager of Loew's State. Just out of college,
Roy was on his way to Hollywood to
take a job in his uncle's organization, Roy's
First Run Business
Booms in Chicago
CHICAGO—Business boomed at first run
houses. Premiere festivities for "Flying
Leathernecks" gave the Woods a stellar week,
and the Chicago, with "The Guy Who Came
Back" and a stage show headed by Dinah
Shore, had a hefty week. "That's My Boy"
and a stage show had another big week at
the Oriental.
(Average Is 100)
Chicago—The Guy Who Come Back {20th-Fox),
plus stage show 135
Grand—Never Trust a Gambler (Col); Pickup
(Col)
Oriental That's My Boy (Para), plus stage sho
iin
2nd vk. .125
Palace—Alice in Wonderland (RKO); Nature's
Hali Acre (RKO), 3rd wk 125
Roosevelt—Peking Express (Para); Two of a Kind
(Col), 2nd wk 100
State-Lake Captain Horatio Homblower (WB).
2nd
.120
.Surf—Kon- Tiki (RKO), 3dr wk. ...
..120
Woods—Flying Leathernecks (RKO)
Ziegleld—Tales of HoHmann (LP), 18th
'My Boy' Scores 200
At Indianapolis
INDIANAPOLIS — Boxoffice receipts at
local first run theatres were strong last week.
Circle—Passage West (Para) 100
Indiana— That's My Boy (Para); Two Gals and a
Guy (UA) _..._ 200
Keith's—Alice in Wonderland (RKO), 2nd d. t
wk
_ 50
Loews—Rich, Young and Pretty (MGM); No
Questions Asked ( MGM) 120
Lyric Captain Horatio Homblower (WB), 2nd
d- t. wk 75
father, Roy O. Disney, is president of Walt
Disney Productions.
Francis X. Bushman comes to town September
1 to help boost the run of "David and
Bathsheba," which opens at the St. Louis
Owners of the
Theatre September 7 . . .
St. Charles Drive-In recently worked out a
satisfactory agreement with the newly organized
St. Charles operators union and
pickets were withdrawn from in front of the
theatre.
Harry Miller of Festus, vacationing in
Minnesota, met the champion angler of the
Minnesota lakes in the person of Eddie Rosecan,
owner of the Rialto in Hannibal
Pete Medley, manager of the
.
McCutcheon
Theatres at Sikeston, and his wife are vacationing
in Florida . Airway, the North,
Ronnie's and the Manchester drive-ins in
St. Louis county are playing a first run engagement
of "Warpath" day and date. The
Airway and Manchester are owned by Midwest
Drive-In Tlieatres, controlled by Phil
Smith of Boston, Mass. The Wehrenberg
family owns Ronnie's and has a 50-50 interest
with Clarence Kaimann in the North.
Airer Custodian Beaten
MIDLOTHIAN, ILL.—A 61-year-old cleanup
man and night watchman at the Twin
Open Air Theatre, 87th and Cicero, was
severely beaten recently when four holdup
men were foiled in an attempt to rob the
theatre's safe of $4,000. Carmen Dradzo received
multiple lacerations about the head
when one of the thugs pistol-whipped the
attendant when he resisted their attempts to
make him lie down on the floor of the concession.
The bandits worked from 1:30 until
4;00 a. m. before giving up in their attempt
to open the safe.
BOXOFFICE
:
: September 1, 1951

. . Mrs.
. . Jack
. .
INDIANAPOLIS Kerasoles Takes Over
fXTalter Titus jr., division sales manager, was
at Republic. He also visited circuit heads
in the city and at Fort Wayne, with Manager
Ernest Smith of
Bernard Bregar . . . the Devon at Francesville vacationed in
the Grand Smoky mountains. While there,
Mr. and
he made a record catch of trout . . .
Mrs. Gorrell of the Isis at Winamac are vacationing
in Colorado Springs . . . Joseph St.
Amand of the Flora, Flora, was vacationing in
New York.
Jack Sloan of the State at Windfall advanced
to the last round of the Tipton city
golf tournament . Hilda Long of the
Hippodrome. Sheridan, reports that the office
of her theatre was entered by burglars and
ransacked. Nothing was taken . . . Carol Morris,
biller at Columbia, and Gene Morgan
were married Sunday (26). The couple will
reside in Denver.
Phillis Shackleford has left Paramount and
joined Warners as assistant biller . . . Laura
Heidenrich, former secretary at United Artists,
is the mother of a baby girl, born at
the Methodist hospital here . Dowd,
manager of the Los Angeles Republic exchange,
while talking to Gene Tunick of Lippert
Pictures here over the telephone, informed
him he was playing with Bob Hope
at the Variety Club annual golf tournament
there.
Lillian Wright is the new assistant manager
at the Lyric here. She formerly was
cashier at the Indiana . . . D. J. Kelski, now
manager at the Cantor circuit, has resigned.
He did not discuss any future plans .
National Theatre Supply Co. installed American
Bodiform chairs in Evansville's Smartest
Drive-In, operated by the Evansville Outdoor
Amusement Corp.
Seen on Filmrow were Marjorie McKean,
Weil, Greenfield: Fletcher Brewer, State,
Lafayette: R. L. Norton, Key, Red Key: W.
C. Kohlhorst, Fairy, Napanee: Earl Payne,
Switow circuit, Louisville; Harry Van Noy,
Van Noy, Middletown; E. L. Ornstein, Ornstein
circuit, Marengo, and Nick Palkos,
Diana, Tipton.
Peoria, III, Theatre
SPRINGFIELD. ILL. — The Great States
(Balaban & Katz) Rialto Theatre in Peoria
has been sold to Kerasotes Theatres, it was
jointly announced by George Kerasotes, general
manager of Kerasotes Theatres, Springfield,
and David Wallerstein, Great States
Theatres executive, Chicago.
Great States operates the Madison, Palace
and Apollo theatres in Peoria and Kerasotes
operates the Varsity and Beverly, neighborhood
theatres. The Rialto seats 1,500 and
has been operated on a first run policy by
Great States. It will continue as a first run
outlet under Kerasotes management, with
the first booking "Jim Thorpe—All American"
when the firm takes over Saturday (1 1
Frank Larkin, manager of the Varsity and
Beverly, will also assume the management of
the Rialto. This makes 18 units in the Kera-.
sotes circuit, which now has houses in
Springfield, Havana, Canton, Pekin, Peoria.
Chillicothe. Decatur, Rantoul, Onarga and
Highland, 111.
GEB^BAR
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CLASSmED ADS—EASY TO USE
Chicago Theatre Throws
Show for Scrap Iron
CHICAGO—The Gayety Theatre will
open
its doors for a free show September 1 to help
the critical scrap iron shortage in south Chicago.
Manager Edward N. Brown made the
announcement that the motion picture house
at 9207 Commercial Ave. would play host to
the general public. It is one of the Alex
Manta & Jack Rose Theatre Corp. houses.
Admission is free with the deposit of two
pounds of scrap. Joint sponsor is the Kiwanis
club of south Chicago. When theatregoers
come to the show at 9:00 a. m. they will deposit
their scrap iron in the street in front
of the theatre. A collector has been engaged
to pick up the iron and will write a check
for the scrap at current prices in favor of the
club. The Kiwanians, in turn, will divide the
amount between Boy Scout organizations in
the Calumet district. "Chip of the Flying U"
will be the feature at the free show, which is
open to children and adults.
Charles K. Peck jr., author of "Yankee
Buccaneer," will write the screenplay for U-I.
BOXOFFICE :
: September 1, 1951 69

. . . The
. . . Gus
. . . Crowds
. . United
. . Dave
. . . The
. . . Glenn
. . . Paul
. . Tom
. . The
. . Carl
. . Charles
. . Ralph
. . Elevated
. . Scott
. .
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Amusement Co. Drops
Suit Against City
SKOKIE, ILL.—The Skokie Amusement
Co., operator of the newly opened Sunset
Drive-In at McCormick and Touhy avenues,
dismissed its $1,000,000 damage and injunction
suit against the village of Skokie, its officials
and the Illinois Drive-In. Attorney Philip
R. Toomin, representing the plaintiffs, said,
"We decided to bury the hatchet after we
won the other ca.se in Illinois supreme court
last March, now that the theatre is opened
and operating."
The legal battle began in superior court
when the owners of the 18-acre theatre
site obtained a mandamus order directing the
village of Skokie to issue the drive-in a building
permit. The federal case was filed when
the permit was held up pending an appeal.
The only defense offered in the federal case
was that comity between state and federal
courts required awaiting the outcome of the
appeal.
MILWAUKEE
pire caused the closing of Ben Marcus'
Campus at Ripon. Damage was mo.stly
from smoke, but the house will remain closed
for six weeks to allow complete renovation
August board meeting of the Allied
Independent Theatre Owners of Wisconsin
was combined with an outing at the summer
home of Ray Trampe. This is a custom
^egun by the late Charles W. Trampe and
being carried on by his sons.
Exhibitors Poster Service, operated by
Frank Fischer, will close its doors after September
30. Frank left National Screen Service
a year ago to start his own poster company.
A very good offer from one of the
local breweries makes the closing necessary
Jahnke reports excellent business
with Mexican pictures at his south side
Royal.
Harry Perlewitz has reopened the Colonial.
One of the largest subsequent run houses in
the city, it was closed most of the summer
migrating to Milwaukee for the
Wisconsin state fair upped business during
fair week . . . Several Milwaukee exhibitors
went to Chicago to confer with Bob O'Donnell,
chairman of COMPO's Movietime U.S.A.
program.
Joe Imhof, United Artists manager, has added
Jack Dione to his staff to handle sales in
Encouraging to
the northern territory . . .
everyone are the reports of closed theatres
being reopened. Fox Wisconsin reopened its
Riviera on the southside. The Tivoli, which
had been open only on weekends, now is running
full schedule. Joe Malits will reopen
his Myra at Palmyra next month, and on
August 25 Harry Perlewitz reopened the
Parkway, which the Fox Wisconsin circuit
closed last April.
After two weeks of showing "Odette," the
Downer, Milwaukee's prestige house, will follow
with "Oliver Twist" . Artists
cashier Esther Ohm returned from a week
of vacationing at Antigo . Goldman,
U-I manager, left for a two-week visit to the
west coast, accompanied by his wife.
CHI C A GO
yavier Cugat signed a deal for a two-week
engagement starting September 6 at the
Theatremen and
Oriental for $25,000 . . .
businessmen in the neighborhood of the
Adelphi Theatre on the north side mourned
the death of Ludwig Sussman in Edgewater
hospital after suffering a heart attack.
He wa.s 64 years old and had operated
the Adelphi for 25 years.
The premiere of RKO's "His Kind of
Woman," held last week at the Roosevelt,
was sold out completely for the first two
shows. Stars Jane Russell and Robert
Mitchum appeared on the stage for the first
shows. Admission prices are 98 cents all day
instead of the usual 55 cents to 1 p. m., 65
to 5 and 98 thereafter . McLaughlin,
head of McLaughlin Trucking Co., has replaced
the late Christian Otto as head of
the United Film Carriers Ass'n.
.
Minsky's Rialto, featuring films and burlesque,
is now charging $1.25 for evening
admissions, an increase from 98 cents
New RCA sound and projection
. . .
and screen
have been installed in the Fort Theatre in
Rock Island Sands is pinch-hitting
as band leader at the Chicago Theatre for
Louis Basil, on leave of absence.
It is reported that the Garrick, Loop theatre
owned by Balaban & Katz, may be
converted into commercial stores. The house
has been closed for several months. B&K
also owns the ten-story building housing
the theatre . P. Lamsky was
named co-manager of the Astor Theatre .
Leonard Utecht, former manager of the Lake
and Manor in Oak Park for Essaness circuit,
has joined Balaban & Katz as relief
manager . Burke of Theatre Associates,
Minneapolis, spent the weekend in Chicago
Alliance circuit theatre in Kokomo,
Ind., is trying out the Sam Gertz Screen
Quiz game.
Hert Chatkin, manager of Century Theatre,
. . . Lee
is vacationing in Wisconsin
Campbell has leased the Rio in Edinburg,
111., for five years from Albert Vetter. After
modernization, he will reopen it as the Palace
Lee ha-s been appointed manager
of the Brad in Bradford . Lett,
sales manager for Western Films, was a
Max Levinson, for a
business visitor . . .
quarter of a century a leading distributor
of theatre draperies and stage curtains, etc..
is retiring from business and will make his
home with his son in San Francisco.
S. J. Gregory of the Alliance circuit returned
from a California business trip . .
.
Dean Brown was named manager of the
Fowler (Ind.) Theatre by the Alliance circuit
Frank and George Reel joined
the staff of the Alliance circuit in Terre
Haute . 66 Drive-In at LaGrange is
using radio promotion. Manager Ken Prickett
tied in with an oil company to sponsor broadcasts
with theatre passes as reward to mc/-
torists interviewed on the program. The
results were very good . advertising
billboai'ds are being used extensively by
RKO in boosting showings of "His Kind of
Woman."
Comedian Billy House has joined Patricia
Medina and Johnny Sands in the cast of
"Aladdin and His Lamp," a Monogram film.
BOXOFFICE :: September 1, 1951

: September
Bingo Ruled Illegal
By Canton Judge
CANTON, OHIO—Bingo, which in some
areas is a more potent competitor of theatres
than television, has been held illegal
here by Stark County Common Pleas Judge
D. Deane McLaughlin. He ruled that
regardless of the nature of the sponsor,
bingo is a lottery and therefore illegal under
the laws of Ohio.
Clayton Loder, commander of a war veterans
organization, brought the test case
June 8 and asked for a declaratory judgment
to determine the legality of bingo when
played for charitable purposes. The bingo
operator, as a rule, makes substantial profits
from the operation and seeks to circumvent
the law itself by making token donations to
charity. Judge McLaughlin declared. Bingo drives.
parlors in Canton were closed last spring.
Bank Night and Bingo Ruled
Illegal at Alliance
ALLIANCE, OHIO—Theatre bank nights,
bingo and other "schemes of chance" are
illegal and prohibited by the Ohio constitution,
according to a recent ruling by municipal
Judge Harry S. Wykoff. The judge said
that these games are illegal even when operated
for charity.
He gave the ruling in a case involving
Marsch Theatres, which operates three theatres
and has bank night each Wednesday,
offering prizes up to $1,000. Judge Wykoff
said such bank nights should be halted by
law enforcement officers. However, any police
action in Alliance is expected to be delayed
until after final appeals are made.
Mayor Harley R. Ewing said copies of the
opinion would be sent not only to the theatre
operators, but also to any others who appeared
to be engaged in schemes of chance.
Paul G. Trunick, 49, Dies
In Boating Accident
CORAOPOLIS. PA.—Paul G. Trunick, 49,
building contractor and operator of the
Penn-Lincoln Drive-In on Route 22-30 near
Imperial, drowned recently (21) in Curve
lake near Peterborough, Ont., when his 18-
foot boat apparently swamped during a
storm. His son Robert, who had accompanied
him on a fishing trip, was in a nearby town
purchasing supplies when the accident occurred.
The empty boat was found the next
day and Trunick's body was recovered on
August 23. He was a native of Clarksburg,
W. Va.
Besides his son, Trunick is survived by his
wife Kathryn, daughter Thelma, his father,
a brother and a sister.
Several weeks ago, Anthony DeAscentis,
23, manager of the Colonial Drive-In on
Route 51, was drowned in Lake Erie.
Ochs and Schwyn Circuits
Deal on Indiana Ozoners
CLEVELAND—Herbert Ochs, head of the
Ochs-operated drive-in circuit, and Jack
Armstrong, general manager of the Carl
Schwyn circuit of Bowling Green, together
announced consummation of a deal whereby
the Schwyn interests take over the Wayne
and Sunset drive-ins at Fort Wayne, Ind.,
on a long-term lease effective September 1.
Maurice White to Head
Cincinnati Movietime
KATO Holds Two Meetings
To Discuss Tax Relief
LOUISVILLE — The Kentucky Ass'n of
Theatre Owners has held two regional meetings
to discuss elimination of the state admissions
tax and to talk about showmanship
and methods of increasing theatre attendance.
The meetings, called for the various
congressional districts, started August 6 with
a meeting at Mayfield, where Director C. K.
Ai-nold explained plans for showmanship
First District Dii'ector Ned Greene and
Jack Keller approved the plan and also
approved one seeking tax relief.
The second meeting was held at Sanders
court near Corbin on August 23 and it was
emphasized that if the existing state admissions
tax were eliminated theatre owners
would be able to make money. The tax now
is 10 per cent. It was revealed that the theatre
owners would ask various attorneys to
initiate suit soon to have the statute declared
void as being both confiscatory and
discriminatory under the Kentucky Constitution.
E. L. Ornstein, C. K. Arnold and Ralph
McClanahan make up the committee in
charge of the conferences.
Variety Tent I Outing
On Next Sunday
PITTSBURGH—Rain or shine, the Variety
Club will hold its outing Sunday. September
9, at Camp O'Donnell near Warrendale. A
beef and lamb barbecue and a corn roast
will be served from 3 o'clock in the afternoon.
A sports program will start at noon and
there will be motion pictures, vaudeville and
dancing in the evening. The big party is for
Variety Club members, their families and
their guests.
CINCINNATI—The Movietime U.S.A. kickoff
meeting here August 22 followed the national
pattern with
much success. The
meeting was held at
the Variety elubrooms
and they were filled to
capacity. Representatives
of all the distribution
companies, Cincinnati
and many outof-town
exhibitors attended.
Maurice White, local
exhibitor who was
asked by Martin Smith,
Maurice White president of ITOO, to
be acting chairman, was prevailed upon to
become permanent chairman of Movietime
Cincinnati U.S.A. Credit for the terrific attendance,
in addition to the fine efforts of
Maury White in sending out 600 letters, was
due to the work of Rube Shor. secretarytreasurer
of West Virginia Allied, who contacted
all associated members of his organization.
Bob O'Donnell and COMPO Counsel Bob
Coyne made the principal addresses, with
the recording of Rev. Alexander's speech being
played here as it was elsewhere following
the initial success with it at the inaugural
Movietime in Texas meeting. Movietime U.S.A.
was outlined in detail locally.
O'Donnell and Coyne had held a meeting
that morning in Indianapolis and were given
a hand for being real troupers when they
arrived later in Cincinnati. Ti'ueman Rembusch
drove them to this city in order not
to disappoint those attending the meeting
here at 2 p. m. After their two meetings
August 22. the men left at 6 p. m. for the
Movietime gathering scheduled in Chicago
the next day.
Along with William Perlberg, producer-director-writer
George Seaton will produce
"Somebody Loves Me" for Paramount.
Schwyn Chieftain Says Business Is Better
CLEVELAND — Jack Armstrong, general
manager of the Carl Schwyn circuit, operating
a chain of five outdoor and six indoor
theatres, is a practical optimist. He believes
the picture business is on the upswing and
he bases his optimism on the simple fact that
"the business is there if you go and get it."
He has been going after the business in the
situations in which he is interested, using all
media of advertising.
"We have excellent response to our TV advertising
programs." Armstrong said. "In most
of our situations our business is better this
year than it was during the same months
last year."
The Schwyn outdoor theatres are Van
Del. Delphos: Skylite, Portage; Springbrook,
Lima; Wayne and Sunset, Fort Wayne. Ind.
Indoor theatres owned by the circuit are the
Clazel, Lyric, Bowling Green: State, Napoleon;
State, Paramount, Lyric, Toledo. JACK ARMSTRONG
BOXOFFICE :
1, 1951 ME 71

. . Joe
. . . The
. . The
. . "Movietime
. . Bus
co-chairmen
. . W.
. .
. . . The
; September
PITTSBURGH
. . . J. L.
n large crowd of Filmrow friends were
guests of Ed Troll, Charles Szewczyk and
Charles Blatt. exhibitors, at the Somerset
Country club last week (23K Enjoyed by all
were golf, billiards, pool, cards, and excellent
Harmon,
food and refreshments
manager of the Chicora Drive-In, guaranteed
"the finest in family movies" over his signature
on "I'd Climb the Highest Mountain"
. . . David Green's Beacon in the Squirrel
Hill di.strict presented the initial city showing
of 20th-Fox's "Of Men and Music" . . .
Andy Chakeres of McKeesport's Vogue Terrace
and Somerset's Roof Garden Drive-In
was in New York on business . De-
Mann, 'Warner Theatre projectionist, and
family vacationed.
Bernard "Dutch" Lauth, Fulton projectionist,
has recuperated after an operation in
Lou Hanna of Acme-
Mercy hospital . . .
Franklin-Hanna enterprises, reports that
while he vacationed with his family in
bH? SPECIAL TRAILEffj
HEADLINE NEWS...
For Your Theatre Screen
THE TRUTH ABOUT THE SMOKE OF HELL
""COCAINE—The dope thrill that kills—
""DEVIL'S HARVEST—The devil's dope harvest
" "NARCOTIC—The dope narcotic
""MARIHUANA—The smoke of hell
RUSH PLAY DATES AND SELECTIONS—
WRITE—WIR£—PHONl—FOR TERMS
A. I. ST. CLAIR
W. Va.-Ky. RepresentatiTe
Box 310, Becklcy, W. Va.
Complete Sound and Projection Service
ATLAS THEATRE SUPPLY
Gordon Gibson. Mgr.
402 Miltenberger St., GRant 1-4281. Pittsbursh, Pa.
MOTIOGRAPH — MIRROPHONIC
•^{«;i^?^^'
Art Better
Thai
SAM FINEBERG
TOM McCLEARY
84 Van Broom Street
PITTSBURGH 19, PA.
Phone Express 1-0777
er • How's Your Equipment?
Atlantic City, he saw a number of familiar
faces, including the Bart Dattolas of New
Kensington, the Morris Nafts of McKees
Rocks, Leonard Perers of Greenfield avenue,
Bob Kimelman and family of the Co-op
office, Irv Jacobs of MGM, Howard Minsky
of Paramount, Rose Leibhart of 'Warner
Bros., and others of the industry.
VV. M. Lod^e, McConnellsburg exhibitor. Ls
hospitalized in Washington . . . J. M. Carroll,
20th-Fox auditor, was at the local branch
Sunset Beach Drive-In near Washington,
Pa., celebrated its fifth anniversary
with gifts for adults, including electric mixer,
tire and tube, free popcorn and souvenirs to
. . . Cpl. Arthur
kiddies for a full week, with four bicycles as
awards plus a Phil Lewis stage show and fireworks
. . . Sgt. Karl Eagle, son of the Charles
Eagles of the Stanley here, was awarded the
American Spirit Honor medal at Camp Gordon,
Ga.
Daniel Neuman, sign artist
Neuman,
for
son of
the Warner
circuit, is at Mitchell Field following a furlough
which he enjoyed here
Murray, who is
.
manager of the
. . George
Casino for
the new season, is a former burlesque comedian.
Casino shows are being produced here
by Eileen Hubert. Motion picture shorts
have been eliminated.
.
Blair county's top male and female quartets
competed at Fabian's State in Altoona in
an "On Moonlight Bay" contest, the stage program
being broadcast by WRTA . L.
Dunn. Cochranton exhibitor and contractor,
has been awarded another state highway
construction job in Conneaut township on his
bid of $64,823 . . . Marion Marshall of "That's
My Boy" made personal appearances on stage
at Dipson's Plaza in Erie and served as ticket
seller for a half hour. Directed by Jerome
Pickman. Paramount's publicity chief. Miss
Marshall awarded 15 prizes for costumes and
beards in connection with Erie's Centennial
events Oriental and Family theatres
at Rochester, Pa., were closed for three
days out of respect for the late Emil Winograd
The Ambridge at Ambridge. cooperating
. . . with Refrigeration Engineering,
staged a Crosley console television set giveaway
plus twenty $75 gift certificate awards.
Mrs. I. C. Mishler, widow of the Altoona
Theatre pioneer, participated in the exploitation
campaign for "Iron Man" when Cindy
Garner and Frank Van were Altoona visitors.
Arthur Frozio, Fabian city manager, and
Jack Day, manager of the Strand, honored
the U-I guests at a luncheon in Altoona's
Penn-Alto hotel ... A Jerrold community
antenna system will bring television reception
to Bellefonte. The system is being used successfully
in the Panther Creek Valley, in
PottsviUe and in Mahoney City in eastern
Pennsylvania, and is being installed in Harrisburg
and Lock Haven . and trolley
fares are being increased throughout the entire
area . John
"
H. Harris, Moe Silver and Fred Beedle announce
that Bob O'Donnell will be here Friday
(7) to report on final plans for the campaign
which opens within a few weeks .
The Rialto at Evans City is scheduled to reopen
September 14 for weekend operation.
Mrs. Bessie E. Kihchel of the Kihchel at
Jeannette has been on the sick list . . . The
Fulton, which did only about 70 per cent of
capacity business on its last boxing show
via television to screen, will increase admission
price to $2.60, all taxes included, for the
September 12 return match of Sugar Ray
. . . Warren
Robinson and Randy Turpin
Caro of the Theatre Guild was here regarding
bookings for the Nixon . . . The Astor in
Syracuse, N. Y., being renovated for early
opening, has been acquired under lea.se by
Tony Ripepi, Joe Volpe and Bert M. Stearn
M. A. Silver Tenth Anniversary
Showmanship drive, with all Warner theatres
in the zone participating, extends from September
2 to November 10. Harry M. Kalmine,
circuit's general manager, who directed the
local zone for a long period prior to Silver's
arrival here ten years ago, and Harry Goldberg,
advertising director, were here to launch
the new showmanship season campaign.
'My Boy' Hits Big 215
In Cleveland Stale
CLE'VrELAND—"That's My Boy" was the
biggest thing in town last week, grossing a
sensational 215 per cent in its first seven
days. People also liked "The Secret of Convict
Lake" which piled up a very satisfactory
130 at the Palace. Grosses all down the line
showed a definite and sustained upswing with
baseball and the Cleveland Indians as the
hottest competition.
(Average Is 100)
Allen—Capiain Horatio Homblovrer (WB), 2nd
wk
Hippodrome — The Texas Rangers (Col);
115
Loma
Doone (Col) 100
Lower Mall— Alice in Wonderland (Souvaine) 100
Ohio Rich, Young and Pretty (MGM), 3rd d. t.
wk 120
Palace—The Secret of Convict Lake (20th-Fox)....130
State—That's My Boy (Para) _ 215
Slillman—Passage West (Para) 75
Tower—Mr. Belvedere Rings the Bell (20th-Fox),
2nd d t wk 110
Four Cincinnati Houses
Go Over Par in Period
CINCINNATI—A slight improvement was
noted in the latest period, with four of the
downtown theatres reaching par and over.
"Alice in Wonderland" (RKO) was moved to
the Lyric for a third downtown week and
"Mr. Belvedere Rings the Bell" remained in
the Capitol Theatre for a holdover week.
MGM's "Kind Lady" was advertised locally
as "The Killer and the Kind Lady."
Albee—Alice in Wonderland (RKO), 2nd wk 120
Capitol-Mr. Belvedere Rings the Bell (20th-Fox) .100
Grand—The Tall Target (MGM); Kind Lady
(MGM) 90
Keiths—Warpath (Para) 85
Lyric—On MoonUght Bay (WB), 3rd d. t. wk 110
Palace—Sirocco (Col) 110
'Hornblower' Hits High,
Held Over in Pittsburgh
PITTSBURGH — "Captain Horatio Hornblower"
at the Stanley was the high man and
won a holdover. Other offerings hit under
par.
Fulton—House on Telegraph Hill (20th-Fox); Ohl
Susanna (Rep) 50
Harris— Sirocco (Col) _ 75
Penn—The Law and the Lady (MGM) 75
Stanley—Captain Horatio Hornblower (WB) 110
Warner—On Moonlight Bay (WB), 2nd d. t. wk. 90
Reopens at Aliquippa
ALIQUIPPA. PA.—The Temple here was
reopened August 31 with "Samson and
Delilah" featured. Dark in recent months,
the house is a Notopoulos circuit operation.
BOXOFFICE ;
1, 1951

. . . Amusement
WEST VIRGINIA
. . . Tlie Rivesville council expects
. . . Sky-View
T^ewey Marraccini, Exhibitors Service's quarter-of-a-century
key man in central
West Virginia, and his wife vacationed at La
Porte, Ind.
to receive $3,200 from amusement taxes
for the current fiscal year
Drive-In near Phillippi offered Toby Stroud
and the Blue Mountain Boys in a stage show
tax at Fairview will bring in
only $150 this year.
The Palace Furniture Co. employes at
Clarksburg and members of their families,
totaling more than 200. had a grand afternoon
outing and picnic at Warner's Skyline.
They enjoyed swimming, soft ball, lawn tennis,
horseshoe contests, riding a tiny train
and feeding several dozen animals. Dinner
was served on the patio adjoining the theatre's
. . . Speedway
refreshment building Drive-In near Clarksburg featured "Children
of the Sun." a nudist film, and "Mad Youth"
. . . Victoria at Wheeling presented Virginia
Mayo Enchanted roses to 1.000 ladies at the
opening of "Captain Horatio Hornblower."
Wheeling's budget for the current year
shows that the city anticipates $33,000 from
its amusement tax. Net July receipts from
the state's new soft drink tax was $186,952.06.
Upholstering. Repairing,
Rearranging & Installing.
1
EXPERT
THEATRE SEATS

. . John
. . Bob
. . Jack
. .
. . . Norman
. . Penny
CLEVELAND
n ttention, Oidtimers! If you want to brush
up on how your fellow exhibitors looked
some 30 years ago, ask Hazel Mack of NSS
to show you the photo she has of an industry
outing held back in 1918. Picture includes
B. Horwitz. Howard Reif, Meyer Fine, Jack
Sogg. Frank Greenwald. Art Ehrlich and
many others.
Sanford Leavitt of Washington Circuit took
FOR SALE
Complete Booth Equipment
Including
GENERATORS AND
SOUND SYSTEM
ALL IN PERFECT CONDITION
MAX GEALER
ASSOCIATED THEATRES
1326 Dime BIdg. Detroit 26, Mich,
woodward 3-1520
Thehtre EquipniEnT Co.
L O L THEATRE CONCESSION
INCREASED PROFITS - DECREASED WORRIES
PERSONAUZED SUPERVISED SERVICE
DRIVE-IN AND INDOOR THEATRES
2937 SI. Aubin Detroit 7, Mich.
Phone Te. I33S2 Te. 13884
Distributors
(111 y 71 UL);l ;)?})) ,„ ,he state of
Michigan
RINGOLD THEATRE EQUIPMENT CO.
106 Michigan St., N. W.. Grond Hapids 2, Mich.
his family to see Niagara Falls and during
the 36-hour trip ran into the Al Sunshines of
Advanads and the Manny Stutzes of Four
Continent Films. The Stutzes were en route
to Toronto . . . Max Mink, manager of the
RKO Palace, played host to all Korean veterans
in uniform for the opening of "Flying
Leathernecks" . Bixler, former Warner
now doing
.
salesman in the Toledo territory, is
Jack Gertz of the Jack L. Gertz Enterprises
He 35-
exploitation for Paramount in his home
is now a hotel owner. bought the state of Texas.
room Mountain Manor located at Saluda,
N. C, said to be 2,900-feet above sea level Jerry Wechsler, local Warner branch manager,
Nate Schutz
was briefed on coming Warner attrac-
and modern in all details . . . has taken the Almira Theatre out of summer
tions and sales policies at a district sales
mothballs and is reopening it on Labor
meeting held last week in Pittsburgh
day . . . Albert W. Dolan, projectionist and Lillian Behm, receptionist at the U-I exchange,
is on vacation . . . RKO home of-
pioneer member of lATSE Local 160, died this
past week. He had been projectionist at fice auditor Dan Rosenberg is a local RKO
Loevv's State Theatre. Surviving are three branch visitor . . . Visitors of the week included
sons, Albert W. jr.. William G. and Robert A.
George Carmack of Carmack Theatre,
Bluffton; Ellsworth Staup from Delphos,
Frank Slavik of Middlefield, AI Ploenes from
Akron and Joe Calla of Canton.
John Osborne and Weldon Walters of West
Virginia Theatrical Enterprises with headquarters
in Wheeling. W. Va.. were on Filmrow
booking for the Capitol Theatre at Steubenville
and the Super 30 Drive-In at North
Canton Thompson is handling
.
the local roadshow engagement of "Tales of
Hoffmann" for Lopert Films. Picture opens
September 7 at the Hanna Theatre, the town's
only legitimate theatre.
All the MGM-ers spent last Tuesday (21i
at Geneva-on-the-Lake to enjoy the MGM
Pep club's annual summer picnic. Program
included swimming, dancing, miniature golf
and. of course, eating . Silverthorne.
manager of the Hippodrome, had as guests
one matinee last week, 500 members of the
Cleveland School Safety Patrol, headed by
Capt. Arthur Roth, head of the Cleveland
Police Safety Dept. They saw "The Texas
Rangers" and "Lorna Doone," the current
movie program.
J. S. Jossey, missing most of the summer
because of his health, is back in circulation
again and looking fit as a fiddle . . . Martin
G. Smith, ITOO president, after a prolonged
convalescence following an operation, is back
at his desk and, according to his own statement,
"feeling fine." His voice, now in the
whispering stage, is guaranteed to be back in
full vigor within 24 months.
Herbert Ochs Opening
Ninth Airer in Canada
CLEVELAND—Herbert Ochs will spend the
next four weeks in Canada, officiating at the
opening of his ninth dominion drive-in, the
Star Top Theatre in Ottawa. Tlie ozoner
had a scheduled opening date for August 30.
Jack Ochs, who is in charge of circuit booking,
is spending two weeks visiting the circuit's
units.
'Rhubarb' Pursues Tasty Golf Balls
For scenes in "Rhubarb" Producer William
Perlberg used fish balls rolled into the shape
of golf pellets and the cat, "Rhubarb," pursued
them with gusto.
Independent Poster Suit
Against NSS Settled
CLEVELAND—An antitrust action against
National Screen Service, all distributors and
Nat Barach, representing National Screen
as Cleveland branch manager, filed last year
by the Independent Poster Rental Co., has
been settled out of court, according to attorney
Samuel T. Gaines.
Independent Poster Rental Co. was formed
by a local group headed by Jack L. Gertz.
The action charged NSS and all of the defendants
with monopolistic practices "achieved
by defendant National Screen Service through
the concert of action on the part of all
defendants which made it impossible for the
plaintiff to carry on its business in a fair,
open and competitive market."
Plaintiff asked triple damages in the
amount of $45,000. Terms of the settlement
were not disclo.sed.
Burglars Rob Akron House
Three Times in Ten Days
AKRON—For the third time in 10 days,
burglars visited the Tivoli Theatre, but this
time owner Jack Flemm said that soft drinks,
popcorn and potato chips seemed to be the
only loot taken. Entrance was gained through
a ventilating window in the rear of the
theatre.
Previously burglars broke into the office
and projection booth and took loose change,
wrapped money, flashlights and tools. He
estimated damage to the building and value
of the stolen goods at SIOO. Flemm said that
on the first two occasions, the burglars apparently
hid in the theatre after the final
show and then escaped through an exit door.
COLUMBUS
pjavid and Bathsheba" will play the RKO
Grand soon and "Tales of Hoffmann" will
have a roadshow engagement at the art
World in October . Howard, who
majored in journalism at Ohio State, has
succeeded Marian Sweeting as John Barcroft's
assistant in his local publicity office.
Mrs. Sweeting had been associated with Barcroft's
publicity interests for the past 10
years.
Audrey Lee Jacobs of Columbus has been
appointed executive secretary of Hallmark
Productions at Wilmington. She has held a
secretarial position with the Farm Bureau
Insurance office here for the past eight years
Nadel, Citizen theatre editor,
said in a column that installation of theatre
TV is "in the offing" for at least one Columbus
theatre and perhaps several. "When
it arrives it will launch a new phase of show
business here," Nadel said.
Johnny Jones, Dispatch columnist, advocated
"one big talent week" for Ohio State,
university in which talent scouts and others
would be invited, along with radio, television
and stage representatives . . . The Hadacol
Caravan show will appear September 5 at
the grandstand in the Ohio state fairgrounds.
Names to appear, for boxtop admissions, include
Dick Haymes, Carmen Miranda, Rochester,
Jack Dempsey and Candy Candido.
This is the first appearance of the Hadacol
show here.
BOXOFFICE
:
: September 1, 1951

300 NEW ENGLAND EXHIBITORS
KICK OFF MOVIETIME DRIVE
'We're on Our Way Up/
Arthur Mayer Avers
At Boston Rally
BOSTON — "We are on om- way up. The
tide is turning. With your help we are going
to make Movietime U.S.A. into Boomtime
U.S.A."
This was the inspirmg word given to more
than 300 exhibitors, representing more than
400 theatres throughout New England, who
gathered at the Bradford hotel here last week
for the Movietime in New England-U.S.A.
kickoff luncheon. The speaker was Arthur
Mayer, executive vice-president of COMPO.
"I believe that this is the most important
meeting ever held in this city," declared Martin
Mullin, one of the New England co-chairmen
for the Movietime campaign.
Sam Pinanski, TOA president, emphasized
that TOA is behind the drive 100 per cent.
Other speakers and head-table leaders
present were R. J. O'Donnell, general manager
of the Interstate circuit of Texas and
national director of the Movietime drive; Bob
Coyne, COMPO; Nathan Yamins, Fall River;
E. X. Callahan, Boston, and Harry Browing,
publicity head for the campaign.
"In a way I am glad that that article appeared
in Life magazine," Mayer said. "It
excites the fighting spirit of om- exhibitors.
We are seeking to answer them by placing an
article in Look and, perhaps, in Collier's."
O'Donnell related plans for the forthcoming
campaign.
"On September 24 the Lux Radio Hour Theatre
program will be called 'A Salute to the
Industry' and will have six scenes over the
air from six unreleased films," he said. "On
October 1 there will be a nationwide newspaper
campaign to cost $400,000 all listing
and exploiting 20 outstanding films. On October
8, and lasting four days, there will be a
'personality campaign' when stars, directors,
writers and producers will be sent to the
capitals of each state to lunch with the governors.
Later they will fan out to the principal
cities and towns to visit newspapers and
to make radio appearances."
Arthur Lockwood, treasurer for Movietime
in New England, explained that exhibitors
are being asked to make per-seat contributions
to the war chest, based on five cents a
seat for first runs, three cents for subsequent
runs and two cents for others.
125 Attend Rally
Held at New Haven
NEW HAVEN—Warner circuit managers
and Poll circuit showmen joined area exhibitors
in swelUng to more than 125 the total
of theatremen at the first Movietime U.S.A.
meeting here. Mayor William Celentano addressed
the group gathered at the Bijou
Theatre to hear Bob O'Donnell outline the
showmanship campaign in his capacity as
national chairman. The group also heard
recorded talks by Bill McCraw and the Rev.
William Alexander. In addition to O'Donnell's
talk, Robert Coyne, COMPO corporation
counsel, was also heard in person.
The committee for Movietime in New England-U.S.A. greets Robert J. O'Donnell,
national chairman of the campaign, on his arrival in Boston. Left to right:
E. X. Callahan, division manager for 20th-Fox, distributor chairman; Martin J.
Mullin, president of New England Theatres; O'Donnell; Samuel Pinanski, president
of American Theatres Corp., and Nathan Yamins, president of Yamins Theatres
and director of National Allied.
RKO Albee Resumes Issue
Of Scrip; Good on Popcorn
PRO'VIDENCE—The RKO Albee, resuming
a practice that v/as discontinued shortly
after the start of World War II, is featuring
books of tickets in denominations of $1, $3,
$5 and $10 that save the purchaser 10 per
cent on admissions. The "Kiddy books" are
valued at $1. The books are redeemable at
any RKO theatre in continental United
States.
An additional feature offered by the local
RKO house, one that has never been presented
heretofore, makes it possible for the
purchasers of these special books to apply
tickets toward the purchase of popcorn or
any other refreshment on sale in the theatre
concession.
To announce and popularize the ticket
books. Manager Dave Levin prepared a
dramatic display in the Albee lobby, "suggesting"
that the books would make excellent
gifts for anniversaries, Christmas and all
special occasions. The stunt, while not new,
is newsworthy and is stimulating considerable
interest here.
New Haven Zone Winners
Named by WB Circuit
NEW HAVEN— Winners in the .second half
the Warner Theatres Best Summer show-
of
manship drive were Murray Howard, manager
of the Warner Worcester, $100; Irving Hillman
of the Empress, Danbury, $50, and John
Scanlon of the Warner, Torrington, $25.
Thirty-six theatres in the zone which has its
headquarters here competed with original
campaigns involving no-cost promotions.
The campaigns will now be forwarded to
New York to compete in the national contest.
John Hesse, district manager, praised the
novel and exhaustive programs produced by
the theatre managers.
Stamford Ridgeway
Opened by P. S. Purdy
STAMFORD, CONN.—The new 1,200-seat
Ridgeway Center Theatre, of which Paul S.
Purdy, formerly with Kounaris & Tolls Theatres,
is general manager, was opened here
Thursday (30).
The theatre is part of a huge shopping center
in suburban Stamford. Features of the
project include rocking chair seats in the
loge and fully upholstered spring-back chairs
in the main auditorium.
"The Ridgeway," Purdy said, "will have
just about everything that any theatre anywhere
has to please the patron, including free
parking for every patron's car."
Willard Rogers to Retire
From Hotel Operations
HARTFORD—Willard B.
Rogers, president
and general manager of the Bond Hotel Co.
here the last 15 years, will retire from the
hotel field in the next few weeks.
In addition to his hotel duties, Rogers has
been president of the First National bank
and head of the Will Rogers Drive-In Theatre
Corp. of Manchester. It is understood
that he will retain his interests in the latter
two organizations.
Joseph F. Dietle Dies
NEW HAVEN—Joseph F. Dietle, 50, veteran
stagehand at the Roger Sherman Theatre
here, died following a heart attack last week
(221. Dietle started work at the old Hyperion
Theatre here, now the Loew's College, and
later spent a number of years in New York
as electrician and stagehand for Broadway
productions, including the long engagement
of "Oklahoma!" He was financial secretary
and treasurer of Local 74 of lATSE.
BOXOFFICE September 1, 1951 NE 75

. . . The
. ol I
. .
. . . The
. . . Johnny
. . Robert
. . Murray
. . Lorraine
FALL RIVER
Tt is reported that Nathan Yainins and William
S. Canning are now co-owners of the
Somerset Playhouse, with Alan Lee being
retained as manager. The house presents
flesh shows during the summer and motion
pictures in the winter . . . The Center, managed
by Ray Allard, reopened following its
customary summer closing . . . Herman
Duquette, assistant Strand director, became
father of a baby son.
"That's My Boy" played for one week simultaneously
at the Durfee and Capitol theatres.
The Capitol reopened after having been
closed during the greater part of the summer
Somerset Drive-In reported exceptionally
good patronage, with hundreds of
prospective patrons being tm-ned away due to
lack of space at the opening of "Samson
and Delilah."
Shows at the Westport and Dartmouth
drive-ins are advertised together now in the
local press . . . Carl Zeitz, Academy manager,
chairman of this year's Jimmy fund
drive, has secured permission from the community
to hold a tag day next month.
Recent visitors at the Academy were Pvt.
Manuel Rodrigues who has since left for
overseas service, and Violet Chadwick, women's
air force, both former employes .
Mrs. Hazel Robertshaw, Durfee cashier, is
enjoying her annual vacation.
nM asinq BoWoniijne.
Complete Sound Systems
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shape, an<
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irsling oi :
pair of soundheads, single or dual
mplificr and iwo-way horn system, will
bring lu your theatre unparalleled quality of
reproduction at low cost.
Independent Theatre
Supply Co.
28 Winchester Street,
Boston, Mass.
Complete Theatre Equipment & Supplies
Independent Ass n
To Convene Dec. 4
BOSTON—Cinerama, a three-dimension
motion picture proce.ss, and theatre television
will be important subjects in discussions arranged
for the annual convention of Independent
Exhibitors of New England, a unit
of Allied States, at the Copley-Plaza hotel
here December 4.
Paul Raibourn of Paramount Pictures has
been invited to discuss Paramount's Telemeter,
subscription TV device.
James Guarino has been appointed general
convention chairman with these state chairmen:
Herbert Brown, Massachusetts; May
Bruno, New Hampshire; Frank LePage,
Maine; Andrew Tegu, Vermont; and these
members at large: Norman Glassman, lENE
president; Leonard Goldberg, Leslie Bendslev,
Walter Mitchell, Al Lourie, Irving
Isaacs, David Rodgdon and Melvin Safner.
Providence Albee Show
Aids Crippled Children
PROVIDENCE—The Crippled Children and
Adults of Rhode Island, an organization
doing considerable good work among the
handicapped in this state, recently benefited
from a gala kiddy show put on by the Whalen
Jewelry Co., in cooperation with the RKO
Albee Theatre. Advertised as a "Merry-Go-
Round of Fun Show," and with a mere fivecent
admission for kiddies and ten-cents
for adults, a banner performance was presented.
Featured in person was Mr. Sweep,
who regaled the audience with stories, games
and audience participation stunts. Included
in his agenda were balloon games, jumbled
words contests, indoor baseball and group
singing.
A "prize auction" was held, with cartons
of bubble gum and T-shirts offered lucky
contestants. Every child present was given
free candy, and special contests for adults
carried valuable gifts of jewelry and silver
as major prizes.
In addition to the huge stage show, a
capacity audience also witnessed a riproaring
western drama, cartoons, comedies
and other short subjects.
The event was heralded well in advance
with trailers running at all performances for
two weeks. Thousands of heralds were distributed
in the territory and the jewelry
store, sponsor of the affair, gave liberal window
space and used good newspaper promotion.
Providence Metropolitan
Reopens After Shutdown
PROVIDENCE—The Metropolitan
Theatre
recently reopened for the season after its
brief shutdown. The local house will again
feature first runs with occasional re-runs of
request pictures.
The house will also present one or twonight
stands of Broadway-bound musicals
and plays, with frequent concert appearances
of outstanding orchestras and or soloists.
Joseph lananccone Named
HARTFORD—Joseph lananccone has been
named a.ssistant manager of the Norwalk
Theatre, pari of New England Theatres circuit.
The manager is John R, Patno, former
assistant manager of the AUyn.
WORCESTER
.
T eo Lajoie, manager of the Capitol, and his
family have returned from a vacation at
Oak Bluffs . . . Bill Bendix canceled his week
at the Playhou.se to return to Hollywood to
make recordings of his radio show. "Life of
Riley" Stringer, film composer
and owner of the Lakeside in Putnam, has
bought a 150-year-old house near the theatre
The Red Barn, Westboro, plans to
., . extend its stock season into October.
Richard Kallagher, manager of the Strand
in Southbridge, is cooperating with ten merchants
in a money-saver plan . . . Harold
Hall was in Gardner subbing at the Orpheum
during the vacation of Raymond Bourgeois
Uptown in Gardner begins its winter
schedule September 6.
Herbert Rothschild has rejoined the Warner
as assistant manager . . . Roger Kavanaugh
of the Loew's Poll Elm Street, his
son and daughter-in-law returned from a
vacation in New York . Soucie.
relief cashier at the Warner, is entering the
WAC ... Ed Kelliher. doorman at Loew's
Poll, has been in St. Vincent hospital . . .
Paul Lempicki. Capitol's assistant manager,
on vacation.
Walter Sullivan, operator at the Poll, spent
his vacation in upstate New York . . . Mike
Haddad of the Elm Street's stage crew has
been on vacation . Howard, manager
of the Warner, recently moved into a
new home with a beautiful garden. He
spent the second week of his vacation working
on it.
Charles Rafferty of the Capitol has returned
from a vacation in Falmouth . . . Bob
Bergin. assistant manager of the Poll, went
to New York and Cape Cod on his vacation
Murphy of the Poll is back on
the job after a vacation . . . Lyonhurst in
Marlboro, long the home of name bands,
was reopened as a ballroom by Joe Pezzella
. . . Bill Lemoine. operator at the Capitol,
spent his vacation at Webster Lake . . Frank
.
Dunn, engineer at the Poll, reports a fine
time at Lake Champlain, N. Y.
STAR APPEARS AT BOSTON—Claudette
Colbert, starred with Ann Blyth
in i:-I's "Thunder on the Hill," which
world-premiered in Boston recently, aided
in advance promotion for the picture.
She is pictured above with E. Myer Feltman.
Boston branch manager, left; John
J. Scully, district manager, and PhiHp
Gerard, eastern publicity manager, right.
BOXOFTICE
;
: September 1, 1951

. . Josephine
. . Sam
BOSTON
Arthur Stein, manager of the Rex in
Cambridge for Joseph Levine, has been
promoted to supervisor of both the Rex and
the Round Hill Drive-In at Springfield which
Levine opened recently. Harry Golden was
named Rex manager. He has been employed
by the E. M. Loew circuit and the U-I and
MGM exchanges.
Budd Rogers, vice-president of Realart
Pictures, conferred with Joseph Levine and
Joseph Wolf of Embassy Pictures on the
distribution of two new Jack Broder productions,
"The Basketball Fix" and "The Two
Dollar Bettor," which are being distributed
by all Realart franchise-holders. Embassy
will handle these films in the New England
territory, available after the first of September
Samuel Pinanski, president of
. . . American Theatres Corp., completed negotiations
for the theatre television showing of
the Robinson-Turpin fight on the evening
of September 12 at the Pilgrim Theatre,
Boston's only theatre with the large-screen
television equipment.
Bob Selberg, operator of the Palace in Old
Orchard, Me., is plamiing to keep the house
open all winter this year, the first time in
the history of this seaside town that the
residents will have off-season motion pictures.
Selberg is planning three weekly
changes . . . Because the government has
clamped down on the building of new theatres.
Louis Score of Randolph, Me., has been
unable to put up a new house on the site of
the Randolph Theatre which burned a year
ago. He plans to reconstruct a theatre from
the ruins, salvaging as much critical material
as possible.
William Deitcli of Rhode Island will shortly
reopen the Thornton Theatre in Riverpoint.
while in Lexington, Mass.. Fred Viano will
reopen the Lexington, closed during August
. . . E. M. Loew's Center Theatre here has
initiated a new policy featuring one-week
runs of films immediately following their
first run. starting with "The Secret of Convict
Lake," which completed a run at the
Metropolitan. Nick Lavidor is manager.
Harry Zeitz, president of Zeitz Theatres of
New Bedford, maintains that he has put up
the largest billboard in New England in the
center of New Bedford advertising his three
theatres. The billboard reads, "Movies Are
Your Best Entertainment" and then lists the
Zeitz air conditioned houses.
Ernest Israelson, a nephew of Nathan
Yamins, is resigning as head buyer and booker
for Yamins Theatres to enter the textile business
on November 1. when he and his family
will return to Fall River. No replacement has
been announced by the Yamins organization,
which headquarters at 260 Ti-emont St. . . .
Louis Gordon, president of Lockwood & Gordon
Enterprises, has entered the Pratt Diagnostic
hospital for observation. He will remain
there until after Labor day.
Bill Koster, executive director of Variety
Club of New England, and Jim Britt. radio
sportscaster. spoke at Newport. R. I., before
the Chiefs of Police Ass'n on the Jimmy fund
drive, arranged by Edward Fay and Meyer
Stanzler, co-chairmen in the Rhode Island
Phil Bloomberg
To Treat 'His Boys'
Salem, Mass.—Phil Bloomberg, operator
of the Plaza Theatre here, will treat
"his" boys and coaches of the Little Baseball
league here to a showing of a popular
baseball film following the closing of the
leagues' first season soon.
Bloomberg, who was elected president
of the Rotary club for a year starting in
July 1950, organized the league for boys,
8 to 10, the first in the city's history.
Rotary sponsored the league and bought
uniforms for the players, while the city
provided a playing field.
The club will host the Little leaguers at
a dinner.
territory. Because of his radio commitments,
Britt was flown to Newport and back in a
plane sponsored by the governor of Rhode
Island in order to be present at the meeting.
The Strand at Somerville and the Harvard
in Cambridge, both operated by New England
Theatres, started August 31 on a full-week
policy, having been running weekends only
during the summer . Paul, former
shipper at the Film Exchange Transfer, has
moved to the shipping room of 20th-Fox to
replace Dick Kelly, who has been moved upstairs
to the booking department . . . Frank
Keller, booker at 20th-Fox, has found an
apartment in Boston and moved his family
here from Albany . Buccarelli,
20th-Fox biller, has resigned.
GOODWILL AWARD AND BANKNIGHT
will get the people out of their homes away from the
radio and television
And to Your Theatre
There are over 100 theatres in the New England territory
proving it every week.
IT'S
THE LEGAL WAY AND THE PROVEN WAY
Write or call us and we will see you
GOODWILL ADVERTISING COMPANY
22 Church Street Liberty 2-9305 Boston, Mass.
^
BOXOFFICE :: September 1, 1951 77

. . . Bernie
. . . Lou
. . Clarence
. . Morris
. . Arthur
. . Maurice
. . Charlie
'
. . . Thelma
. . Marshall
. . Ann
H ARTFORD Boslon Patronage NEW HAVEN
IJarry F. Shaw, division manager; Morris
Mendlesohn, legal department: Lou
Brown, advertising-publicity, and Lee Rosenberg,
engineer, were among Loew's Poli circuit
men in town on various matters . . . Anthony
Pacacini, chief ramp attendant at the
Pike Drive-In, Newington, is marking his fifth
year at that ozoner . Fiske, former
Colonial aide, has been released from
the air force on a dependency claim.
Jack Mitchell, Colonial projectionist, spent
the weekend at his Brattleboro. Vt., summer
home. Jack owns a farm in the southern Vermont
town and goes north occasionally "just
to rest" . . . Michael Piccirillo, Rialto manager,
got back from an auto vacation trip.
Pfe. Jim Doran, former student assistant
at the Poli, was in from Texas on furlough
Stevens, assistant at the Princess,
is due back September 5 from a vacation.
George E. Landers, division manager, E. M.
Loew's Theatres, announced the resignation
of Harold Cummings, manager of the Riverdale
Drive-In, West Springfield. Sam Schechter,
manager of the circuit's Court Square,
Springfield, is doubling between the two theatres,
pending appointment of a permanent
replacement . Bell. Columbia exploiteer
working on "The Magic Face," had
circus tieups and street sound truck promotion
for the E. M. Loew's opening.
Jim Hughes, Loew's Poli chief of service,
vacationed along the Connecticut shoreline
Brown of Loew's Poli circuit and his
family visited in Delaware . Shulman
of Shulman Theatres and his family got
back from a month's stay at Lebanon Country
club.
Fred Gerstenberg has been named assistant
manager of the Victory, New London, replacing
William Landers, who has been recalled
to the army . Pouzzner was in
the area from Boston . Lowe,
engineer on the Warner circuit, is home from
New Brunswick . . . Pvt. Bob Repefitti, formerly
on the staff of the ATC Capitol. New
London, is now doing special services entertainment
work at Ft. Monmouth, N. J.
BEST SPECIAL TBAILEB.y
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162 Newbury Street Boston
In General Upturn
BOSTON—The upswing in attendance continued
last week with first runs, second runs
and neighborhoods all reporting more patronage.
Holdovers continued to gross well downtown.
"Thunder on the Hill" at the Astor
pulled better grosses in its second than in
its first week.
(Average Is 100)
Astor—Thunder on the Hill (U-I), 2nd wk 130
Boston—Jungle Headhunters (RKO) 110
Exeter Stre.: Kon-Tilci ;,=tKO), 7th wk 110
Memorial— Alice m Wonderland (RKO), 3rd wk. 130
Metropolitan— Captain Horatio Homblower (WB):
Let's Go Navy (Mono), 2nd wk 115
Paramount and Fenway—Lost Continent (LP);
a.l. Jane (LP) 90
State and Orpheum Sirocco (Coi); Smuggler's
Gold (Col) 115
"That's My Boy' Grosses 150
To Pace Hartford Runs
HARTFORD—"That's My Boy" did well at
the Allyn. Other openings included "Mr.
Belvedere Rings the Bell," "Night Into Morning"
and "Tomorrow Is Another Day."
Allyn—That's My Boy (Para); Varieties on Parade
(LP) 150
E M Loew—The Magic Face (Col); Corky oi
Gasoline Alley (Col), 2nd wk 100
Poll -Mr. Belvedere Rings the Bell (20th-Fox);
Nevada Badmen (Mono) 105
Palac- Night Into Morning (MGM); North oi the
Great Divide (Hep) 90
Reg 1.— Hard. Fast and Beautiful (RKO); Lost
Planet Airmen (Rep) E5
Strand-Tomorrow Is Another Day (WB); Two
Gals and a Guy (UA) 110
T-wo Reach Average Gross
In Ne'w Haven Heat Wave
NEW HAVEN—Business was average or below
at the downtowns, as heat and humidity
continued.
College—Rich, IToung and Pretty (MGM); When
the Redskins Rode (Col), 2nd wk 90
Loews Poll -Mr. Belvedere Rings the Bell (20th-
Fox); Chain oi Circumstance (Col) 100
Para-Tiount- Lost Continent (LP); G.I. Jane (LP) 70
Roger Sherman—Thunder on the Hill (U-I); The
Lion Hunters (Mono) 100
PROVIDENCE
•The C&F Theatres, operators of the Carlton
and Majestic, have opened a suite of
offices in the Barnaby building. The move
was necessitated by the sale and subsequent
razing of Fay's Theatre, long a landmark in
this city. The Sheraton-Biltmore hotel has
taken a long term lease on the site formerly
occupied by the theatre and will use it as
Albert J. Clarke,
another parking lot . . .
genial manager of the Majestic, returned to
his post recently after his annual vacation.
Dave Levin, RKO Albee manager, is spending
more and more time, as the days roll
along, back on the job after a long tussle
with virus pneumonia which was so serious
he was hospitalized for a while . . . Mark
Hodosh, capable assistant at the Albee, had
his hands full during Levin's long illness but
came through with "banners flying," despite
the huge crowds the local house had to handle
every day during the long stand of "Alice
in Wonderland."
Francis R. Wilson Dies
MANCHESTER, CONN.—Francis R. Wilson.
48. for the last 20 years projectionist at
the State, died at Manchester Memorial hospital
following a brief illness. He was a
member of the Manchester Radio club.
'DKO has exclusive release of the Robinson-
Turpin and Saddler-Pep fights, and exhibitors
are happy that the events neither
will be broadcast nor telecast . . Loew's
.
Bridgeport and New Haven managers and
representatives of press and radio were invited
to meet Denise Darcel at the Taft this
week (281. Denise was appearing at Baybrook
Inn, and is featured in "Westward the
Woman" and the forthcoming "Family Man"
to be released by Metro . Pitkin,
son of Barney, the RKO manager, enlisted in
the marines.
Edward Bibba, manager of the Merritt at
Bridgeport, is leaving Warner Theatres for a
dressed poultry enterprise. George Harvey
of the Palace, Torrington, is also resigning
to go into other business. John Scanlon of the
Warner is keeping an eye on both houses.
The Strand, Waterbury, oldtimer operated
by Poli, Warner and Loew's, is up for sale
Chasin of the 20th-Fox staff was
vacationing in New Jersey . Lieb of
the Bailey circuit office has decided on a
niu:sing career . . . The Colonial. Canaan, is
running a few well-placed ads in its mailed
weekly program to defray cost.
NEW HAMPSHIRE
The Colonial Theatre in Portsmouth is serving
as a temporary church for the newly
established Saint Catherine parish in that
city. The first mass was celebrated in the
motion picture house last Sunday (26) . .
.
The John Wayne fil>n, "Sands of Iwo Jima,"
had special interest for Manchester people
when it was shown at the Rex because Rene
Gagnon, the cjueen city's own marine hero
of the historic flag-raising, was shown in the
picture. Similar local interest was attached to
a newsreel at the Strand which showed Gilbert
Provencher of Manchester staging a
one-man show at the Institution of Physical
Medicine and Rehabiliation in New York City.
ALBERT DEZEL PROD., INC.
831 So Wabash—Chicag
Now Booking Yol
Territory.
THEATRES IN VERMONT
in Vermont. PI
FRANK'S REAL ESTATE
for theatres or
write full
Wanted Manager
details to
For small thcotrc in suburb o( Boston,
One with operator's license preferred
Write Box 11
Campello, Mass.
BOXOFFICE ;: September 1, 1951

Variely Ini'l Session
At Toronto in Fall
TORONTO—The semiannual conference of
International Clubs Variety is planned for
Toronto early in October to coincide with the
visit of Princess Elizabeth and Prince
Philip, the latter being an honorary member
of the London, England, tent.
Preparations for the conclave were discussed
at a dinner meeting of Toronto Tent
28 in the clubrooms this week (28\ when
preliminary consideration also was given to
the 1952 Variety International convention
April 28-May 1 at Las Vegas, Nev.
Ti-ibute was paid at the dinner to the cooperative
support of Toronto newspapermen
and radio announcers for the recent annual
benefit baseball game which resulted in the
raising of $48,000 for the club's chief project,
the Variety vocation school for physically
handicapped boys.
Motion Picture Industry
Called Too Sensitive
TORONTO—Stan Helleur, colorful film
critic for the Toronto Telegram, has taken
issue with charges of smearing Hollywood
personnel and pictures which, he said, emanated
from an industry source in New York as
a defense move, presumably COMPO-inspired.
Helleur pointed to some members of the
industry who held to the view that he was responsible
to their business rather than to the
newspaper that employed him. The Telegram
reviewer contended that the film industry
was oversensitive and inclined to complain
unnecessarily. "It's had its share of
bad publicity, to be sure, but rarely w-ithout
justification," he commented.
"When prominent individuals within the
industry get into difficulty, it's news, as much
as when basketball players sell games or
when cadets crib their exams at West Point.
We are convinced that what the industry is
most concerned about is the fact that anyone
should be allowed to criticize adversely
any of the hundreds of pictures coming out
of Hollywood."
He grouped films with baseball clubs and
hockey teams, all of which are panned if
the need be justified.
Helleur gave his own boxscore for film reviews
over a period of six weeks, the ratings
being: Good, 20: fair, 6, and bad, 4.
"Our humble advice to the industry would
be to keep improving its batting average the
way it has been doing in past months and the
problem of criticism will take care of itself,"
he concluded.
Production Ending Near Montreal
On Canada's First Color Feature
MONTREAL—Production of Canada's first
motion picture in color, filmed entirely on
location, is being completed at St. Adolphe
de Howard in the Laurentians. First in a
series of Canadian historical films by the
new producing company of Carillon Productions,
it stars Paul Dupuis, Ginette Letondal,
Jacques Auger. Guy Hoffman, Gabriel Gascon,
Paulette DeGuise, Aime Major, Lionel
Villeneuve, Don McGill and a host of others,
with the current Ryerson Press documentary
book, "The Immortal Scoundry" by J. H.
Cranston, as the basis for the film. Carillon
Pi'oductions has waited until now, when the
end of its first film was in sight, to make even
a preliminary announcement about it.
This all-Canadian, French-language production
is an account of the turbulent career
of Etienne Brule, early Coureur de Bois and
erstwhile friend of Samuel de Champlain,
founder of Quebec. Brule's dramatic character
and destiny was closely connected with
the early history of both French and English
forces in Canada, involving also the Huron
and Iroquois nations. Efforts were made to
represent these contrasting elements in accurate
detail, with special advisers to reproduce
faithfully the Indian life of the times.
Carillon Productions' first aim is to reflect
the nation's heritage through Canadian
John Bickell, Financier,
Dies at New York City
TORONTO—John P. Bickell, Toronto
financier, died in New York City from a heart
attack in his 68th year to terminate a spectacular
career in which he was credited with
having amassed many millions of dollars.
For years, he was closely associated with the
late N. L. Nathanson, serving as vice-president
of Famous Players Canadian Corp. when
Nathanson was president of the chain. He was
also close to two Canadians in England, Lord
Beaverbrook and Beverley Baxter, British
M.P.
The head of three northern Ontario gold
mines, Bickell made his fortune in mining
gambles and also In speculations on the stock
and grain markets. At the time of his death,
he was chairman of the board of Maple Leaf
Gardens, Toronto's big sports arena. His
Toronto home had an estimated $450,000
value alone.
talent, creative ability and technical standards.
Backgrounds of Canadian life will be
shown to the rest of the world, training additional
native talent for films and television
and retaining as much as possible
of it for home development. A more than
merely academic interest in episodes from
Canada's historical past will also be fostered.
Experienced actors and technicians and a
story of vivid action assure the standards of
this first production. Producer-director Mel
Turner believes that Carillon Productions
will make important contributions to a combined
French and English Canadian point of
view, meeting as it does on the common
ground of history. Insisting that the ideas
and cooperation of Father Emile Legault and
Les Compagnons have been vital from the
start. Turner also pays tribute to his associates
and the large cast, including "such
oldtimers as Jacques Auger, who have proven
of immense value to the producers as a leveling
influence in enabling the combined directors
to obtain greater finesse."
Harmony reigns at the location, where a
tented city provides most of the accommodation.
Bilingual French and English speaking
teams profit from the invaluable collaboration
of Indian personnel. "Etienne Brule-
Gibier-de-potence," as the film is called in
French, is the result of the vision and outlets
of French language distributors.
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Russell Maynard Obtains
Hamilton, Ont., Savoy
HAMILTON, ONT.—Russell Maynard, a
former exhibitor, will take over the operation
of the Savoy here following termination of
the lease by Odeon Theatres. The Savoy,
which seats 1,180, has been operated for many
years, originally under a stage policy, roadshows,
stock company and motion pictures.
Maynard has had wide experience in the theatre
business out has been a representative
for a Toronto brewery for some years. A
brother Robert operates the Francis in Ottawa
and formerly was a theatre manager in
Montreal.
Neon Products Profit
Amounts to $184,041
MONTREAL—Net profit of Neon Products
of Western Canada for the fiscal year ending
April 30 amounted to $184,041, equal to $3.21
on the common after preferred dividends and
compared w'ith $121,246 or $2.06 for the previous
fiscal year. Gross revenue rose to $2,-
694,145 from $2,057,179 and income taxes increased
to $158,300 from $100,200.
G. W. Sweeny, president, says steel controls
prohibit further purchases of sheet steel for
fabrication of displays. Company Is faced
with cessation of this type of work when present
inventories are used around the end of
this year.
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Vancouver, B. C, Canada
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BOXOFFICE September 1, 1951 K 79

. . . Gus
. .
. . Henry
. . Joe
VANCOUyER
Dalph Connor, who worked at the Plaza here
a few years ago, has been appointed
assistant at the Odeon in Victoria, succeeding
Nick Banton, who resigned to return to
England.
Jack Reid and Lou Segal of JARO have
left to attend the JARO convention in Toronto
Gerry Winkler, formerly with a
. . . local advertising concern, has joined the
Famous Players publicity department here.
He will assist Beverly Clark, who succeeded
her father, who died recently after 26 years
with the circuit, as district publicity director
Hoeck, who resigned from the Lux
Theatre staff, is now a Canadian Pacific
trainman here.
Frank Soltice, manager of the Pines Drive-
In at Penticton in the Okanagan, writes:
"The last rain we had here was June 30.
CsfAtke COST -
'intewni etQUM«I
You can buy cheaper lamps, or more ex
pensive lamps . . . but when you conside
Quality (irsi you cane buy a better lamp fo
the money Model 4570 Lightmasier provide
(rom 45 lo 80 amperes of brilliant, sparklmj
light for even ihe largest screens.
rxou> uUnq Bctdonliine...
However, on August 10, 11 we played 'Henry
the Rainmaker' and it rained like the devil
for the two nights. Since then no rain.
Might suggest for dry areas they try the same
thing." Vancouver was in its 70th day without
any rain. All lumber operations have
Hymie Singer, former exhibitor who operated
the Rio in Victoria and the State here,
been suspended, throwing 15,000 lumberjacks
out of work, and forcing over 100 mills to
is now in the real estate business in Calgary
. . . Lilian Harrison of RKO was on vacation
close due to lumber shortages.
at West Summerland where her father operates
Raymond, Alta., is going to use its Opera
the Rialto in that Okanagan town . House as a school. The council will borrow
George Steele. 36. partner and manager of $175,000, to buy the house and convert it to
the Cascades Drive-In at Burnaby, died last school use.
week . . . Ted Kergin, projectionist at the
Ladysmith Odeon, won the fishing derby Going or coming from vacations: Irene Falvey,
Tom Winchester and Peggy Menzies of
trophy, catching a 7-pound. 14-ounce coho.
About 350 Vancouver island fishermen competed.
the Dominion: Madge Allison. R. J. Hayter
and Mary Lou Popou. Sovereign Films;
Rose
Model 4570 Hilntenjity Projtctioo
ARC LAMPS
Isman, Warners: Doug Isman. IFD: Fred
Wilson, Strand: Bob Myers and Judy Kennedy.
Plaza: Jackie McDermott, MGM, and
Bob Harris, Paradise.
Talking of hobbies, Arthur Lorimer, assistant
at the International Cinema, has come
up with a good one: namely, growing orchids.
This involves a great deal of study and work.
Art proves his point by always having flowers
on his desk at the Cinema . Altomare,
who sold his Vogue at Fernie in the Crows
Nest Pass district, has taken over the Roxy
and Gem in Grand Forks in the interior from
Harry Phillet of Service Theatres. The two
theatres seat 710; population of the town is
1.800 . . . Cecil Steele, who operates a circuit
in northern British Columbia, has sold his
250-seat Reo at Smithers to C. A. Goodacre
of that town. Steele will continue to operate
the theatres at Vanderhoff and Burns Lake
on the Prince Rupert-Prince George CNR
line.
The State on east side, which has been
closed for the last few months, has been
leased by Stage Productions, Ltd.. to Charlie
Nelson and Izzie Walters, night club owners
of Victoria and here. The house, a 1,000-
seater, will play stage shows and films at
popular prices. The State is the former Pantages
vaudeville house, and is two blocks
from the Hastings, the only theatre with
stage shows in Vancouver at present.
Dale Abbott opened his new 300-car Starlight
Drive-In at Estevan, Sask. . . . Famous
Player partner P. W. Mahon opened his 600-
car Pines Drive-In near Prince Albert, 100
miles north of Saskatoon . Phillet of
Vancouver opened his reconstructed Studio
at Moose Jaw, Sask. It was the old Strand
and had been closed for the past 17 years. It
now seats 525 .. . The Sunset Drive-In was
opened at Regina. It was built at a cost of
$130,000, covers 30 acres and will hold 500
cars. The new outdoor theatre is right next
door to the Famous Players Queen City
Drive-In.
Private Screening Held
BOSTON—Carroll W. Howell loaned his
Idle Hour Theatre in Hardwick, Vt., recently
for a
J. M. Rice & Company
private screening of the Swedish
film, "While the City Sleeps." for John
202 Canada Building
Gunther. writer, and 30 guests. The film is
Winnipeg, Manitoba, Canada
the Swedish entry in a foreign film competition.
Gunther, who is spending the sum-
Complete Theatre Equipment & Supplies mer at Caspian lake, is one of the judges.
Vancouver Business
Runs Hot and Cold
VANCOUVER—Business ran hot and cold
at first runs here last week, stronger pictures
doing well while others did only so-so. "Show
Boat" continued to lead the way in its fourth
week at the Capitol. "The Great Caruso," in
its sixth downtown week, was still doing above
average at the Dominion. "Alice in Wonderland"
opened big at the Orpheum with extra
shows being given for the juveniles at morning
matinees. The Canadian Pacific national
exhibition opened its 11 -day run to increased
business.
Capitol—Show Boot (MGM), 4th wk Excellent
Cmema—No Questions Asked (MGM); Up in Arms
(RKO) , reissues _ _ Average
Dominion—The Great Caruso (MGM), 6th d. t.
wk _ Good
Hastings—Danger Zone (LP), plus stage show Good
Orpheurr.—That's My Boy (Pa.'a), 2nd wk Fair
Paradise—Come on Leathernecks (Rep); The
Leathernecks Have Landed (Rep), reissues Fair
Plaza—Mask of the Avenger (Col); Father Takes
the Air (Mono) _ Fair
Strand—Passage West (Para); Star Spangled
Rhythm (Para), reissue _ Fair
Studio—Brief Encounter (IARO> Fair
Vogue The Secret of Convict Lake (20th-
Fox)
_,..Average
New Toronto Film Season
Starts With Big Fair
TORONTO—The new motion picture
season
here started with the opening of the
76th Canadian National exhibition, which
brought many thousands of visitors. Making
their bow were "Show Boat," "Here Comes
the Groom," "That's My Boy." "Happy Go
Lovely" and "Alice in Wonderland." Terminating
15 weeks at the Hyland was "The
Browning Version," a house record.
(Average Is 100)
Biltmore—Abilene Town (UA); Paris Underground
(UA), reissues 95
Fairlawn—Mask of the Avenger (Col); My True
Story (Col) 90
Hylar.d-The Browning Version (JARO), 15th wk. 75
linpencl-Here Comes the Groom (Para) 140
Loews—Show Boat il.^GM) _140
Odeon— Cyrano de Bergerac (UA), 2nd wk 90
Shea s and Egimron— That's My Boy (Para) 125
Tivoli and Capitcl- Strangers on a Train CWB);
According to Mrs. Hoyle ,l.(ono) „ 90
University and No:lo-.v.'.—Htf^py Go Lovely (RKO) 110
Uptown—Strictly Dishonorable (MGM), 2nd wk. 90
Victoria—AUce in Wonderland (RKO) 100
Gen. Wolie Statue Deal Off
TORONTO—It seems that Toronto will
have no General Wolfe statue for University
avenue after all, the civic board of control
having recanted on its decision to buy the
monument to the British general, who conquered
Canada from France, for S5.000 in
New York. The count is therefore even, the
board having previously turned down the
offer of a statue for the same thoroughfare in
honor of the native-born Mary Pickford. The
city fathers heard protests both ways on each
of the statues.
Competitor on Stage
TORONTO—"Show Boat," on the screen of
Loew's, has a local rival in the stage presentation
of the musical show at the Melody Fair,
a tent theatre at Dufferin Park racetrack.
The stage production, scheduled for two
weeks, will close the first ten-show season
here on September 8 after considerable success.
Top price at Loew's is 80 cents whUe
that for Melody Fair is $3.40.
Leo Gorcey will star in Monogram's "Win,
Place and Show,"' to be directed by William
Beaudine for Producer Jerry Thomas.
eo BOXOFTICE :: September 1, 1951

. . Before
. . Paul
. . On
. . Denise
. . Eugene
. .
. . The
. . Helen
. . Canadian
Fire Drill Empties House
58 Seconds After Alarm
SACKVILLE, N. B.—When a matinee of
"Yes, Sir, That's My Baby" drew a packed
house of children at the Vogue Theatre here
recently, Manager Denis Murphy decided to
call a fire drill. The building was emptied 58
seconds after the gong.
The Vogue is a Walker-affiliated house. To
promote the showing of the picture Murphy
had his candy counter attendant Geneva
Boudreau wheel a baby carriage through
downtown streets, during and preceding the
playdates.
TORONTO
TJl^y Chinn, private secretary to Arch H.
Jolley of the MPTA of Ontario, is
sporting a new diamond ring but not for that
certain reason. She won the ring in a songquiz
contest on radio station CKEY . . . Down
from the North Country was Cecil Smith who
operates the Regent at Chapleau and the Empire
at Thessalon. He was on a vacation tour
which included western Ontario where he
was once a theatre manager.
Manager Mac MacKimmon of the Famous
Players' Village in a suburban section sneakpreviewed
"Happy Go Lovely" before it opened
a regular engagement at the University and
Nortown . Frost, manager of the
Odeon at Brantford, put on an attractive
campaign for "The Browning Version," which
has just finished 15 weeks at the Toronto Hyland
. his disappearance from his
London, Ont., home at 4 a. m., Ken Johnston,
manager of the Odeon there, had delivered
prints of two films, donated by the Rank
Organization, to the Canadian naval ship
which is in quarantine at Erieau with polio
suspects aboard.
W. P. Covert, lATSE vice-president and
business manager of the projectionists local
here, has returned to his home in Leaside
after a six-week siege of illness in a local
hospital . . . Sarah Churchill, daughter of the
British statesman, is getting big publicity
in connection with her appearances with the
stock company at the Niagara Falls, Ont.,
summer theatre.
It's no holiday time for Secretary A. H.
Jolley because he is up to a high point in
advance work for the third annual convention
of the Motion Picture Industry Council
at Montreal, September 24-26. His correspondence
extends from coast coast . . .
to
FPC district supervisor Fitzgibbons at Windsor
is watching the situation closely because
of increasing unemployment following the
closing of Windsor automobile and related
plants on account of government restrictions.
Mrs. Jules Bernstein, wife of the former
manager of Toronto Loew's for 30 years, is
seriously ill in Los Angeles where they are
living a retired life.
Revival Is Doing Well
TORONTO — The International Cinema
continued for a second week the revival of
"One Hour With You," while the Towne
Cinema opened an unlimited engagement of
"Kon-Tiki." The Savoy had for its second
foreign-language picture the Italian-made
"Frustration," which was held for a second
week.
MONTREAL
pill Trow, president of Montreal Poster Exchange
and Quebec Cinema Booking, Ltd.,
has returned from his club at Notre Dame
du Laus, where he was host to a five-day
fishing party. Guests included John Ganetakos,
executive of United Amu.sement Corp.;
Alfred Perry of Toronto, general manager of
Empire-Universal: Mickey Isman. Montreal
manager for that company, and T. A. Metcalfe
of Toronto, general manager for Sovereign
Film Distributors.
Larry Sheehan of the advertising department
of United Amusement sent a card to
"the gang" from Edinburgh, Scotland, where
he attended the gathering of the clans . . .
Bob Giles of the film contract department
of United Amusement won the trophy for his
company at the annual golf tournament at
Rosemere Country club by scoring a neat 66 . . .
The local staff of Paramount will work hard
on the company's Confidence drive, which will
start September 2 and continue until December
1 . . . Sam Glasier, special advertising
representative in Canada for 20th-Fox,
was in Montreal for exploitation of "David
and Bathsheba," due to open soon at the
Orpheum.
.
. . . Charles S.
.
Edgar Hamel, accountant for Quebec
Cinema Booking, has left for Saranac Lake,
N. Y., to participate in the four-day contract
bridge tournament there Venne,
district manager for International Film Distributors,
announced it will release the current
version of "Fabiola"
Chaplin of Toronto, Canadian general manager
of United Artists, visited Filmrow
I. Levit, manager for Columbia Pictures here,
motored with his wife to Toronto for four
days.
Constance Frigon, secretary to Eugene
Venne, spent a weekend with friends at
Thetford Mines . Poirer, secretary
to W. Trow, was a guest at the Manoir Pinoteau
at Lac Tremblant for a week . . . Lois
Currie, booker's secretary at Columbia, flew
to her native Nova Scotia to spend her annual
holiday . sales trips were Romeo
Goudreau of Paramount, traveling in Beauce
county, and John Levitt of Columbia, who is
in the Matane district . . . Exhibitors visiting
Filmrow included Mr. and Mrs. R. Drouin
of the Zacarie at St. Zacarie, Que.; E. Beaumont
of the Bienville at Levis and the
Laurier in Quebec, and A. Sicard of the Acton
at Acton Vale.
Mae West is coming to the Gayety for two
weeks in her famous "Diamond Lil" . . .
Screen star Ralph Bellamy has been signed
by Len Wheatley for the AU-Star Red Feather
show which will mark the reopening
September 11 of the renovated His Majesty's
Theatre . Kent, which has also been
renovated, reopened August 24 with a new
policy of first run films. It started with the
British mystery film," So Long at the Fair."
which is also running concurrently at the
Avenue Kane, the Boop-boop-a-
.
Doop girl of the 1920s, followed Fifi D'Orsay
at the Continental Pacific Railways
sponsored the production by Producers
.
Famous Films of London, of a pictorial record
of the voyage of a cargo ship from London
to Montreal.
Television dipped into the past to add
a new item to the feminine wardrobe. At the
Electrolux convention in the Mount Royal,
delegates and their wives were somewhat
startled, as well as amused, by the spectacle
of "television lounging bloomers," which received
perhaps more attention than any
other part of the television show. They are
described as of brown velveteen, with white
eyelet embroidery just below the knee. Dorothy
Booth directed the fashion show which
was coordinated by lona Monahan.
U-I Crew at Lunenburg
To Film 'World in Arms'
ST. JOHN—Universal has a crew of technicians
in Lunenburg, top commercial fishing
port of the maritimes, shooting 1860
period scenes in the seal fishery. The technicians
are headed by Gilbert Km-land, production
manager of U-I. The work included
rigging out two fishing schooners to dovetail
with 1860. The shooting is for "The World
in His Arms," which will star Gregory Peck
and will feature men of the Lunenburg fishing
fleet.
Build at Sturgis. Sask.
STURGIS, SASK.—A new theatre is
under
construction here for Sam Holmberg and C.
H. "Buster" Grass. The house will seat 450
persons and will cost about $30,000 equipped.
The theatre will measure 45x90 feet. It will
open about October 1 and will operate six
days a week.
Steps Out as Ring Villain
Wee Willie Davis has stepped out of his
character as a ring villain and will play the
role of a slave driver and harem guard in
Monogram's "Aladdin and His Lamp."
Announcing the second anniversary
CALGARY THEATRE POSTER EXCHANGE
We -wish to thank our man-y Customers for their past
patronage and assure them of continued good service.
THEATRE POSTER EXCHANGE handling all types
of advertising accessories, as well as the Poblocki
all
aluminum poster frames and displays.
F. KETTNER, Manager
609A—8lh Ave. West, Calgary, Alberta
BOXOFFICE :: September 1, 1951 81

. . M.
. . Manager
M A R I T I M E S
percy Fielding, manager of Goudey's Theatre,
Barrington Passage, N. S., is a patient
at Dawson Memorial hospital at Bridgewater,
N. S. Member of a family which has
been active in exhibition in the maritimes for
the last half-century. Fielding has been directing
a theatre established by a Boston
gum manufacturer in his home town for
the last six years. A brother, Art, also a
veteran of theatre operation, is located in
Bridgewater as owner of the Capitol and
Avon. Both brothers were with the Spencer
chain for many years. Art was at one time
general manager with headquarters in St.
John.
A film about woodcock in Nova Scotia recently
was given featured attention in program
promotions of the Community at Yarmouth.
N. S. Special advertising was used
for the single reeler . . . When Buddy Rogers
and his wife were guests of a large summer
hotel at St. Andrews, N. B., on the international
border, they were keenly interested in
the afternoon and night films screened at
the hotel's theatre.
The Franklin & Herschom chain featured
the Robinson-Turpin fight films. While they
were at the Vogue and Family in Halifax,
they were tied in with special ads aimed at
the crews of Briti.sh and American war vessels,
then on a merged visit to Halifax. There
were about 7,000 sailors from the ships and
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the fight pictures presented keen appeal to
many of them.
Drive-in shows have been introduced at
the Pine Tree Lake Cabins near Shelbourne,
N. S. Outdoor films wiU continue until mid-
September . G. Basha, recently named
to the Canadian senate, visited St. John to
arrange for film supplies for his new Humber
Theatre at Humbermouth, Nfld.
Bert Edwards, concessions manager at the
Vogue in Halifax since F&H opened that
house three years ago, drove to St. John recently
on a visit. Edwards went from St.
John to Halifax to open the Vogue concessions.
He was accompanied on his visit to
St. John by his wife and children and he
visited with Ken Grass, for whom he worked
in St. John and who formally opened the
Vogue candy stand.
Starting of drive-in programs in the maritimes
has been advanced because of earlier
darkness. Early in the summer, the films
could not be thrown on the screens until 10
p. m., but at the end of the season program
starts can be made by 7:30 . . . Although
single bills are used as a rule at the Valley
Drive-In in Springhill. N. B., a double bill
recently was shown. Another drive-in location
reportedly is being considered near
Springhill.
Renovation Completed
At St. John Regent
ST. JOHN—The Regent here has been
overhauled by Manager Herman Kerwin.
The interior has been redecorated in pastel
blue with white trim.
The front is in fine cast aluminum and
plate glass. Indirect lighting prevails in the
tiled lobby and the walls and ceiling have
been done in pastel blue and peach. Curtains
and drapes at the stage have been renewed.
New sound equipment has been installed,
along with about a dozen hearing
aids. Air conditioning has been improved.
The Regent is at a corner location in the
north end. The Regent, only north end theatre,
is in the F&H setup. Seating capacity
is 860.
FPC to Pay 30 Cents
TORONTO—A dividend of 30 cents for the
thii-d quarter of 1951 was declared by Famous
Players Canadian Corp., payment to be made
September 30 to common shareholders of
record on September 22. The quarterly dividend
was raised this year from 25 to 30 cents
on the strength of increased company revenue.
Two Sales Meetings
TORONTO—General Manager F. H. Fisher
of J. Arthur Rank Film Distributors has announced
that the company, formerly known
as Eagle Lion Films of Canada, will stage
a sales meeting September 8-10 at the Royal
York hotel. Monogram of Canada, affiliated
with the Canadian Rank interests, will have
a sales meeting here at the same time, according
to General Sales Manager Frank
Vaughan.
Three-Dimension Films
At National Exhibition
TORONTO—stereoscopic type of cartoon
films, produced by Norman McLaren of the
National Film Board, is being featured at the
Canadian National exhibition, the synthetic
three-dimensional pictures being presented
in the theatre of the Ontario board of censors
in the provincial government building.
People in the audience are given polarized
glasses to produce the effect, the technical
answer being the use of two sets of flat drawings
with a perspective for each eye. This
is a step from the old method of producing a
film with two cameras, the len.ses of which
are spaced in the position of human eyes.
The stereoscopic films at the National exhibition
are "Now Is the Time" and "Around
Is Around." which were given a preview before
invited guests on Thursday night

iafuring
Scfcreen
mr^redentation
SEPTEMBER 1, 1951

General Contractors
Caldwell and Scott
Ft. Lauderdale, Florida
Draperies
Knoxville Scenic Studios
Knoxville, Tennessee
When You're in Miami, Be Sure to
SEE THIS ULTRA-MODERN THEATRE
You've probably never seen a theatre as ultra-modern or as completely
equipped as the Dade County Auditorium. Specially designed for the best
possible staging of any kind of presentation, this Clancy stage features complete
flexibility, push-button convenience and full safety.
The stages of a high percentage of the large theatres throughout the
world are Clancy- designed, Clancy- manufactured, Clancy- rigged. And
Clancy experience and skill have resulted in highly efficient stages in
thousands of small theatres.
If you plan to build a new theatre or remodel your present theatre, it
will pay you handsomely to see Clancy about the stage.
Any Size Stage— t/.^.CMSfCK'
Anywhere in the World— Any Time
ii.».ii.iM:m.iJ.'iiijj»;'JM
QEBI
World's largest designers,
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World-Wide service
BOXOFFICE :: September 1, 1951

n_
you'll
meet
TtOUPESFTTE
SEE ANY OF THE FOUOVtlSG DE.ALERS OR USE COUPON FOR
OBTilSISG LITERATURE
Strong
trouper
high intensity
arc
spotlights
everywhere..
Yes. yctik'i me^ Snsag Trae^c-s cifiiinkfxa—is tttaQtres. otsmss. uadilumn;,
betels, ice siMms mA schools and college^ wlwjiLtiLi a skofy. teczfiig smw-
A sfcoip. bfflGort spot . . . qaet. flickeriess, portable . . . s roan wMmot
Ibe Bse of beovy l uimM a eqavaeat wbea yoa ase tbe Stioag Tnaper or
r;5e4r Co.
r -r Ca.
Tie Tioapu Higb latoeitr Arc SpoHigbt is ided for Ibeatie^ u»ditai iu«i a
oews. betels, ice sbows. scboob. colleges sad lodges. It draws oaly 10 wi t
' res
fraa ooy I10-«alt A.C caaieaiews oallet. As adjsstaU^ self-fegalat^ treri
loiMci s oa artegral port of Ibe base. No bea*y lulMtiog eqovMeat nafkra
A two-eleoKot larioMe focal leagtb kas systai oad siienJ gins raAec-.'
occoart for nacb of tbe tJfiLiaM.y of Ibis spotlight. It bas oa in l uawliL cc
coatioL A trat of onboas bans oae boar oad 20 auaates at 21 lahs oad ^i
oaiDefes. TW Trsoper is eosfljr disosseaUed for shippng.

Where Would You Be
WITHOUT A MARQUEE
In trouble, thafs sure, for nothing tokes the place of your changeable copy attroction board when it comes
to selling shows at lowest cost.
That's why it's important that you have the best possible display ond thot you use it properly. If s mode to
be changed, not to carry permanent messages.
Be sure that your panels ore lorge enough to really attract attention ... to accommodate ample selling
copy. Big boards and good copy ARE GEHING THE BUSINESS TODAY AS ALWAYS!
VMGNER WINDOW-TYPE FRAMES AND GLASS
UNITS
Because of their stronger construction, plus the fact
that they can be irtstolled before installing the glass,
they ore the only frames which con be built without
limitation of size, and which con be economically serviced
through open windows and without removing
WAGNER TRANSLUCENT PLASTIC LETTERS
The cosiest chonged of oil letters. Eicliisi»e xindproof
slotted method of mounting prevents freering,
sliding or bloaring off. The only letters that con be
stocked in storoge ^vithout donger of vorping. Five
sizes in fi>e gorgeous colors, the widest range on the
market. Also slotted aluminum letters in the largest
3nd
WAGNER LOW COST STEEL PANEL
ASSEA'IBLIES FOR DRIVE-INS
i?2t_ S2- Z2Z-1069. Ot?*' p3ta=ts pe«riit^>
Letters mount directly on the poaels. Ho At-eotcbing
bors required. Ponels bi porceloiii eao^wl gvoronteed
ten years ogainst crockirtg, crazing, diipping
or discolorotton bv reoson of the etemcuts. Poaels
in long lasting boked enamel at two-thinfe tlie price
of
porcelain.
stw
fO« ^^
-too
-oo .o**
{WAGNER SIGN SERVICEJNC
;21SS H:.n-: A.£-.; Cicag3l2 lllincis
1 SftW-Silliic Kjijn-tnt. the lar;sst line i-l !^! m-orl:.
:.•••••••••••>•••••»••••••••••••»•••••»•••••••••••
••
BOXOFFICE ;: September 1. 1951

let
us custom-design
a carpet for you...
,-:fe Theater, in Miami Beach,
:: recently ricarpeted its lobbj,
.i^Li^'.ine, jiairs and aisles.
A close-up oj the carpet custom-designed
for the Carib Theater by Alexander Smith
and Masland stylists. It cost no more
than regular-line carpet.
at no extra cost!
When you call in your local Alexander Smith-Masland
Carpet Contractor, you get not only expert advice and
installation...you can also get custom-design at no extra cost.
Leading st\-lists
at Alexander Smith and Masland are ready
to create new carpet designs for your theater tor the same
sensible price as carpet from our regular line.
So when vou need carpet, call in specialists. Call in your
Alexander Smith-Masland Carpet Contractor.
m

'JiK
SEPTEMBER 1, 1951
o n t n t
Framing the Picture S. L. Mitchell 8
Standby Power Insures Boxoffice Receipts H. F. Reves 11
Panoramic Vision Gives Dramatic Improvement in
Screen Presentation Leonard Satz 12
Theatreman Invents Unit to Carry Drive-in
Sound Through Car Radios 14
Florida Theatre Is Designed for Pushbutton Operation 18
Concession Installation Costs
Revealed for First Time Nevin I. Gage 33
A Manual of Preventive Maintenance, Part IV L. E. Pope 24
DEPARTMENTS
Cine' Clinic 44 Advertising Index 52
Drive-ins 46 ^^^^ Equipment and
Developments 53
Readers' Service Bureau 51 Literature 57
ON THE COVER
About People and Product 59
Beauty of color, fabric and design in theatre draperies is an
integral part of the atmosphere of quiet luxury and charm which
the patron finds so inviting in modern motion picture houses, and
helps to focus his attention on the screen itself. The rose velour
contour curtain in the Dade County Auditorium. Miami, Fla., is
of preselective type offering a great variety of graceful formations.
The tormentor legs and teaser border are of turquoise knobby
velour while the concert curtain is of lime velour. The cyclorama
draperies and intermediate draw curtains are greenish-beige linen.
I ELEVISION may offer the fireside
comfort of slippers and pipe, but it
cannot duplicate the thrill of going out
for entertainment nor the aesthetic satisfaction
of viewing a motion picture in
a modem theatre where beautiful design
and decoration and perfection of
technical equipment contribute subtly
to the patron's enjoyment of the film.
Realizing this, theatremen will keep
the patron's comfort and pleasure firmly
in mind when equipping and decorating
their properties, striving to create
an atmosphere so pleasant that it is a
veritable invitation to "come again."
The presentation on the screen can
be definitely enhanced by the draperies
which surround it and draw
attention to it by their texture, color and
movement, as one author points out in
this issue. The characteristics of good
picture framing in the modern theatre
are discussed in interesting detail.
The patron's visual comfort and
pleasure ore vital factors in screen
presentation. In the article on panoramic
vision it is suggested that
the effective picture area in theatres
be increased through a higher level of
auditorium lighting and a larger picture
image.
No less important to the patron is
clear sound, uninterrupted by power
breaks. Power is the essential key to
the theatreman's business, and he must
provide his own alternative to public
utility power, as shown in an informative
review of the advantages and essential
need of a standby system.
Drive-in theatremen will be interested
in the new sound transfer unit which
may be used to carry sound through the
speakers of car radios, providing a
unique service to patrons.
Careful attention to all facets of
screen presentation will help both indoor
and outdoor exhibitors to build
areater boxoffice.
I. L. THATCHED, Managing Editor HERBERT ROUSH, Sales Manager
The MODERN THEATRE Section of BOXOFFICE is included in the first issue of each month.
Editorial or general business correspondence should be addressed to Associated Publications,
B25 Van Brunt Blvd.. Kansos City 1, Mo. Eastern Recresentative: A. J. Stocker. 9 Rockefeller
Plaza. New York 20. N Y.; Central Representatives: Ewing Hutchison and E. E. Yeck. 35
East Wacker Drive, Chicago 1, 111.; Western Representative: Bob Wettstein, 672 South
Lafayette Park Place, Los Angeles 5, Calif.

DRAPERIES
Simple, but beautiful and dramatic, is the "picture frame" at the Gateway Theatre, Fort Lauderdale,
Fla. The aqua contour curtain harmonizes with the palm-green masking legs and borders. In contrast,
the proscenium wall is rust-colored. The eggshell satin screen curtain is enhanced with an especially designed
mural of tropical foliage done with hand painted dyes
FRAMING THE PICTURE
Beautiful
Draperies Enhance the Film and Lure the Patron Back
by S.
L MITCHELL*
H .AVE YOU EVER asked yourself this
question—"Why do we frame a picture?"
When we think about it the answer is
obvious—to enhance and direct attention
to the picture itself. Yet we have all seen
frames in homes and picture galleries that
cried so loudly. "Look. I'm the frame! Am
I not beautiful?" that we forgot the picture
inside. So had the person who selected
the frame. If we agree that, after all,
the "play's the thing," then our moving
picture frame should not distract but
should complement and focus attention on
the picture within. So what are some of
the characteristics of good picture framing
as used in our modern theatres today?
One of the keynotes of modern design
is simplicity. In decorating our homes the
gilded, ornate frame that enclosed grandfather
has gone to the attic. The word
"functional" has been stressed more and
more in recent times. Picture frames, as
well as chairs and beds, are designed with
more thought given to their reason for existence.
Good design today dictates that
This photograph of the Martin Theatre, Sylacauga, Ala., shows an interesting drapery treatment
of the wing wall. The valance is of deep green rayon damask, the front curtain is chartreuse,
and the masking legs and borders are dusty rose. Marine lite is depicted on the aqua
screen curtain of rayon ripple repp. The sidewall is enriched with pleated gold fabric overlaid
with white diagonals; the decorative panel in the lower corner ties in with the curtain mural.
"Knoxville Scenic S'tudios,
Inc.

we plan a frame that will not distract but
will serve best its function of focusing attention
on our picture.
Mere simplicity, however, is not enough.
We take great pains and pay good money
to artists for beautiful walls and carpets.
We bend over backward to give our customer
a comfortable seat to relax in. We
be at ease and enjoy his sur-
want him to
roundings. The picture frame, since it is
a part of these surroundings, must be in
harmony with them. Furthermore, while
being simple and in good taste, as well as
fitting in harmoniously with the over-all
decor, the frame must be beautiful in itself
if it is to attain the maximum results in
fulfilling its purpose.
With these characteristics — simplicity,
harmony and beauty — in mind, let us
analyze ways in which these maximum
results can be secured. We should consider
styles, fabrics, colors, as well as the
components of a good picture frame, and
how they can be used to direct attention
to and enhance the main feature of the
house, the picture itself.
STYLES DO CHANGE
Style is one of those elusive things that
is hard to define although we can readily
recognize it when a good-looking, welldressed
woman walks by. Style in theatre
decoration had remained for a long time
under the influence of the court theatres
of Louis Xrv and the gingerbread palaces
of our grandfathers. Theatre owners vied
with each other in "gilding the lily."
Ostentation was the keynote. Curtains
were embellished with braids and beads.
Somber backgrounds were garnished with
tassels and tinsels, and walls and ceilings
had to be covered with intricate ornamentation.
Confusion held sway with distracting
details. But modern architects and
designers have finally been admitted to
our picture palaces, and a pleasing theatre
today is a far cry from the ostentatious
temple of the Belasco era.
THE USE OF MODERN FABRICS
Fabrics themselves have changed in this
evolution. Modern theatre fabrics lean
more to solid colors rather than the heavy
patterns of a few years ago. We still find
patterns, but they are in the bold designs
of carpets, murals, and wall fabrics. These
are balanced by plain colors in the curtains
just as in our modern homes, restaurants
and offices, we balance florals and patterns
with plain solid colors. As a result, we
achieve in our theatres simplicity and
smartness far more pleasing than the
raucous confusion of yesterday's multicolored
textiles.
Brocatels, tapestries and heavily woven
jacquards have been replaced by soft materials
that are rich looking and drape
better. Here we are indebted to modern
chemistry and the strides taken by the
manufacturers in the development of ny-
S. L. Mitchell
Ions, rayons, synthetic satins, ersatz silks,
fiber glass and plastic ad infinitum. Also
very appealing is the fact that these new
materials are much kinder to the exhibitor's
purse.
Another contribution of modern chemistry
is the perfecting of flameproofing
compounds. We have available permanently
flameproofed fabrics that will meet
the most rigid requirements of the varied
state fire codes. This is even possible with-
( Continued on following page)
Exquisite color drama has been achieved in the draperies of the Carib Theatre, Miami Beach, Fla. The
contour curtain is of tangerine hammered satin, with the first masking legs and border of emerald green satin, and
the second pair of legs of deep bottle-green plush. The theme of the theatre has been carried out in the screen
curtain of translucent turquoise rayon ripple repp, decorated with a hand-dyed mural of marine life found in the
Caribbean waters.
BOXOFTICE :: September 1, 1951

Framing the
Picture
(Continued from preceding page)
out marring the beauty, color and draping
qualities of the curtains.
COLOR BECOMES IMPORTANT
Just as heavy fabrics have given way to
soft flowing, lighter-weight materials.
color has changed its face. Exhibitors used
to cry, "Give me any color as long as it's
red!" Somber colors around the screen
were recently considered necessary to
avoid distraction and minimize any light
reflection that might reduce the visibility
of the picture. But our ideas have changed,
just as the fallacy of the pitch-dark movie
house has been exploded in favor of illumination
sufficient for the patron to
avoid possible hazards in getting to and
from his seat.
Modern theatre decor, including our picture
frame, has changed complexion to
lighter hues and pastel tones. We are also
more conscious today of the effects colors
can have on our audience, psychologically
and even physically. We no longer cry for
just red, but have even used green, once
taboo, since we have "discovered" that it
rests the human eye. Psychologists have
convinced us that cheerful and harmonious
colors give our patron an inward satisfaction
and, perhaps even unconsciously, an
urge to come again.
THE FRAMING ELEMENTS
Having all these new fabrics and colors
of the spectrum at cur disposal, how can
we use them most effectively to frame our
picture? Draperies on a typical stage will
begin with a valance and. perhaps, cascades
or proscenium legs. Just back of this curtain
frame we have a front curtain, separating
in the center and traveling to the
sides. Often, this proscenium setting is
in the form of a contour curtain, as illustrated
in the accompanying photographs
The contour curtain in the Varsity Theatre, Martin, Tenn., is of dusty rose hammered satin
with harmonizing masking legs and borders of aqua and eggshell figured damask. Scolloped, egg
shell-colored rayon satin forms the screen curtain.
of the Carib and Gateway theatres. As
this curtain rises, by means of a series
of cables, it forms its own valance and
cascades. Incidentally, all curtain movements
and light changes are handled by
remote control from the projection booth.
Several feet behind this setting is the
.screen, framed at the top by a grand drape,
or teaser, and at the sides by tormentor
legs. Covering the screen itself is a title,
or screen, curtain. The opening of this
curtain provides a dramatic focus of attention
as the picture begins. A recent
development in the screen curtain has been
the introduction of unusual mural effects.
Through the use of dyes on soft materials,
colorful and distinctive designs may be
achieved without losing qualities inherent
in draped curtains. The photographs illustrate
most effectively the results accomplished
through this new technique.
When the stage is used for live shows or
other programs there will be a background
of drapes, curtains across the stage and
legs to mask the sides, commonly called
the cyclorama or "cyke." Here modern
practice calls for subordinate backgrounds,
plain materials and neutral colors, so
(Continued on page 16)
In the Taylor Theatre, Gate City, Va , the
festoon valance and cascades are of rust
colored panne plush. The front curtain is made
of turquoise figured damask, while the masking
legs and borders are of copper-toned satin
sheen. A screen curtain of gold figured rayon
satin complements these colorful draperies.
10 The MODERN THEATRE SECTION

STANDBY POWER INSURES
BOXOFFICE
RECEIPTS
byHAVILANDF. REVES
X HE ONE ESSENTIAL scrvice required
for successful, and even safe, operation of
the motion picture theatre today is electric
light and power. The basic commodity
sold, an image upon the screen transmuted
into a creative work of art or information,
would be at most a tiny transparency in
a lifeless machine without the touch of
electricity. So, what are you doing, Mr.
Exhibitor, to safeguard that essential key
to your business life?
Power failures occur rarely in some
areas, frequently in others. The history of
the public utility in a given area for
reliability of service must be scanned carefully
in planning the protection of power
supply. The writer has the good fortune
to live in an area where reliability of service
has been assured since the dawn of the
motion picture business by a power company
that has kept both production
capacity and distribution facilities steadily
in advance of a phenomenal growth of
demand. But other sections are less favored,
and flickering lights and brownouts, symptoms
of potential trouble, are only too
likely to increase in frequency as the power
demand goes up with booming defense
demands.
When utility power fails, an electric generating
plant like this Onan will take over the job
of safety lighting, projection and sound system
requirements, and essential operating mechanisms
in the theatre. This is an easily
installed, portable model.
Alternative power for theatres is a simple
safeguard which can protect the exhibitor's
boxoffice. Years ago elaborate precautions
were commonly taken to assure electric
supply for theatre exit lights. Special
cable was laid direct to the theatre from
the utility substation, in a separate conduit,
so that lights would be available whatever
happened. And it was hooked up in
such a way that it would remain in use,
through central station battery supply or
otherwise, even in the event of a general
power failure. Some such installations remain,
but the average theatre today has
no such elaborate tie-in, as the spread of
large and small houses throughout the
neighborhoods multiplied the number of
theatres to the point where continuing special
power lines of this nature seemed impractical.
Each exhibitor today must
provide his own alternative source.
Standby power failure protection tor theatres
permits carrying on normal business without
loss of revenue. This Ready-Power engine
generator set when equipped with an auto
matic standby control will automatically supply
current in the event of outside power failure.
Essentially, this means an independent
generating plant capable of handling
the necessary load for the length of assumed
power failure. The familiar type of
electrically driven motor-generator set
obviously cannot be utilized for this purpose,
since the electrical power supply itself
is needed to run the set.
The first specification is the determination
of capacity of the unit needed, which
will be importantly reflected in total cost
of the installation. It is unnecessary to
provide for every device in the theatre, or
even for the all-time peak demand of the
house. A conservative measurement of
needs can be worked out, and of course this
means that a responsible manager must
have the authority to see that operation
is kept within that capacity during periods
of standby operation.
The basic demands to be met, approximately
in order of importance, are:
Safety lighting.
Projection and sound system requirements.
General house lighting.
Electric power is the essential key to the
theatreman's business life. Installation of
standby power will protect him in this vital
respect and will also win public goodwill. With
current supplied by two, six-volt storage batteries,
this Fairbanks-Morse generating set is
electrically started and stopped by push button
controls located on the engine panel, or
at remote stations installed within 250 feet of
the
plant.
Essential operating mechanisms, especially
heating, air conditioning and stage
equipment.
Auxiliary house equipment, such as popcorn
machines, beverage venders.
Sign, marquee, and other advertising
lighting.
The approximate demands for these
various factors, and the limits within which
they can be controlled by judicious management
must be carefully assessed for
the individual house. In the case of driveins,
the factors differ by the omission of
heating and the greater spread of safety
lighting. With the various desirable load
requirements at hand the exhibitor will be
in a position to discuss plant size with the
electrical contractor, and to determine how
the demand can best be matched with the
cost of various plant capacities to meet his
own standard of an economically wise investment.
Why have a standby plant at all? True,
it is required, in one form or another, to
have auxiliary power by legislation in
some instances. Every exhibitor is familiar
with the varying requirements for exit
lights and knows that his responsibility to
the public demands extra precautions,
regularly inspected, here. Complete power
failure may be so rare that regular sources
of supply may be adequate in some instances.
An auxiliary plant should, however, have
greater capacity than that required for
basic safety, enough to assure keeping the
picture on the screen when the plant is
in service. This is a sound investment in
operating equipment because it guarantees
the operator that he can hold his house
and continue to do business when the
emergency occurs. It is, in fact, a form of
insurance of boxoffice receipts. It hurts if
you have to give out the equivalent of
rain-checks and close down the show. But
the knowledge by patrons that the exhibitor
has thought enough of their convenience
and enjoyment to go to extra expense
to guarantee them a program will be
appreciated and will result in a sizable increment
in goodwill.
f Continued on page 22)
BOXOFFICE September 1, 1951 11

PANORAMIC VISION
GIVES
DRAMATIC IMPROVEMENT
IN SCREEN PRESENTATION
by
LEONARD SATZ*
At IS VERY gratifying to report
that exhibitors all over the country are
showing increased interest in the subject
of panoramic vision. Even those exhibitors
who employ no technical men have heard
enough about the new theory that they
now demonstrate an awareness of the desirability
to greatly increase the effective
picture area in their theatres.
The Society of Motion Picture and Television
Engineers at their 69th semi-annual
convention held in New York last April
presented papers on the sub.iect as well as
a discussion on recommended auditorium
A listing of these papers will
lighting. I
appear at the end of this article.) The two
subjects go hand in hand, and combined
they offer the theatre owner and operator
what I consider the first really dramatic
improvement in picture presentation in
over 20 years.
Briefly, such improvement is a combination
of larger picture images, special
proscenium treatment and a higher level
of illumination in the auditorium, without
distracting lighting fixtures and with
downlighting so directed and planned as
to eliminate the possibility of "washing
out" the picture image. In the event a
modernization in lighting is not possible
at this time, then larger effective picture
area by itself offers a compromise.
For too many years now, a picture width
equal to one-sixth the maximum viewing
*Raytone Screen Corp.
Jm
A
^
fe-T
i
VTTf
D
distance has been the accepted formula.
A picture image width equal to one-fourth
the maximum viewing distance is much
more dramatic and at the same time more
pleasing to the eye. Visual acuity, the
ability of the eye to perceive detail, is improved—even
though in some few cases
the brightness of the picture image will
decrease somewhat because the available
light has to be spread out over a wider
screen area. This can be compensated for.
in the majority of cases, by changing from
old six element lenses to new four element,
treated lenses w-ith higher F speeds and
correspondingly greater light transmission.
Acceptance of the theory of panoramic
vision has been forthcoming for some time
now, as indicated by the papers outlined at
the end of this article. Incidentally, particular
attention should be paid to the
report of the Screen Brightness Committee
which details the high percentage of theatres
throughout the country that are
operating at standards way below par. The
Eastman Kodak Co., General Electric Co.,
prominent architects and oculists are
agreed that larger effective picture area is
of the utmost importance. In a discussion
on screens, S. K. Guth of General Electric
has established that the percentage of
visual field in binocular vision that is seen
by the human eye when viewing a screen
image width of one-sixth the maximum
viewing distance is approximately .42 or
less than one-half of one per cent! This
is based on W equaling the value 15.0. A
mm
35^>rrr,i
/n panoramic vision the effective screen image width W-W should be minimum one-fourth the
maximum viewing distance. The areas A, B, C and D, shown within dotted lines, should not be
dork but cleverly illuminated at levels up to one-half the picture brightness, without stray light
hitting the screen.
picture width of 4W (one-fourth the maximum
viewing distance) would give a percentage
of visual field of .94. A picture
width of 3W would give 1.7 and 2W would
give 3.8.
Let's transpose all this into laymen's
terms and the answer is that the old
formula of one-sixth the viewing distance
is entirely inadequate. The patron should
see a greater percentage of the front of
the theatre as actual motion picture. And
the surrounding area should not be dark
but should extend the effective picture
area; the motion picture in the center of
the stage and a gradual transposition extending
out through the proscenium walls
—the light value of the picture being the
greatest—and the surrounding area gradually
tapering off. Tests conducted by Guth
have demonstrated that observers selected
brightness for surrounding area at higher
levels than ever thought possible. (Approximately
one-half the average picture brightness
— without any stray light on the
screen.)
The papers referred to above will be
published in the SMPTE journal for September
1951 according to tentative plans.
It is the writer's firm opinion that the exhibitor
cannot afford to disregard these
articles. Long years of research went into
these presentations. This great advancement
in screen technique is ours for the
asking but it is up to the exhibitor to take
advantage of the idea and put it to worthwhile
use. Now is the time.
Report on Screen Brightness Committee
Theatre Survey.
W. W. LoziER, Chairman. Screen Brightness
Committee. SMPTE.
The Screen Brightness Committee has
undertaken a survey of screen brightness
in 100 representative motion picture theatres
in this country. Progress to date
will be reported.
New Approaches Developed by Relating
Film Production Techniques to Theatre
Exhibition.
Benjamin Schlanger and William A.
HOFFBERG, Theatre Engineering and
Architecture Consultants. New York.
A larger screen, camera angles, factors
of psychophysical vision and auditorium
viewing are considered relative to the
development of more flexible screen
cinematography. Screen masking, sur-
I Continued on page 30)
12 The MODERN THEATRE SECTION

IT DOES SOMETHING TO FOLKS!
Once having Motiographs; a theatreman never buys any other
projector.. .actually becomes hostile when anyone suggests that he
change. What can you do with people like that? Thinking it
over,
Motiographs must be quite satisfactory.
Learn why. For literature write
America's Oldest Manufacturer of Projection Equipment
4431 W. Lake St. Chicago 24,
• SOUND SYSTEMS
• PROJECTION lAMPS • IN-CAR SPEAKERS • MOTOR-GENERATORS
Export Division (Except Canada)
Frazar & Hansen, Ltd., 301 Clay Street
San Francisco 11, California

THEATREMAN INVENTS UNIT
TO CARRY DRIVE-IN SOUND
THROUGH CAR RADIOS
D.'rive-in rpTEATREMEN who are beginning
to be plagued with material shortages
in maintaining in-car speakers at
their situations will be much interested in
a recently patented device by which the patron
may listen to the show on his own car
radio speaker.
The unit is the invention of R. J. Singleton,
assistant manager of the Eagle Drivein
Theatre, Hobbs, N. M. Singleton, who
also is an employe of an electrical company,
handled the maintenance for the incar
speakers at the theatre, and said that
he was forced by hard work into creating
the device.
The Singleton sound transfer unit is a
small black box at the end of an extension
cord. The box has a knob on it to regulate
the volume of sound. The back of the box
has a plug, or metal finger, which is inserted
in a jack, or hole, in the dashboard
of the car.
Theatremen will naturally wonder about
the patron's reaction to having his car fitted
for the device, and whether it might
mar the surface of the automobile dashboard.
Singleton explains that there is no
marring whatever, as the unit mounts
under the dash. Most cars already are
equipped with holes drilled under the dash,
and the Singleton invention fits these
holes. However, if there are no holes, it is
necessary to drill a %-inch hole, which is
finished with a chrome rim.
The car installation consists of a standard
telephone jack with connecting wires
to the radio speaker only in the case of a
permanent magnet speaker. If the radio
has an electrodynamic speaker, then it is
necessary to use a special jack so the
speaker field coil only may be energized
with six volts of direct current.
It readily may be seen, therefore, that
there is no current at all pulled from the
car battery, unless the car radio speaker
is electrodynamic. In the latter case, during
a normal film program, this field coil
will use slightly less than half an ampere
of battery current. If the battery is any
good at all this amount of current can't
possibly harm it. The small amount of
current used is due to the fact that the
radio is off at all times, only the speaker
being used.
Most cars already hove holes under the dash,
but it is sometimes necessory to drill o Va-inch
hole which is finished with a chrome rim, in
no way marring the appearance of the car.
It is not necessary for the drive-in owner
to provide a battery charger for possible
use by customers, as it is unnecessary
in nine out of ten cases. The offer of such
a service might only frighten the patron
who has to use his battery when there is
no reason to be alarmed.
Rigging the cars for this type of reception
is a simple matter, which will require
an experienced man an average of 30 minutes
a car. Time checks have shown the
following periods required:
Ford products
5 to 15 minutes
General Motors products 10 to 15 minutes
Chrysler products 10 minutes
Packards ....1 hour
Studebakers
45 minutes
These figures are based on standard
equipment radios. All other brands, such
as Motorola, Firestone, etc., require about
30 minutes.
Drive-in operators may wonder if installation
of the sound transfer system
might make it impossible for them to attract
the type of patrons who might not
This is
want their cars fitted for the unit.
not true, because with each unit sold to
the theatre. Singleton furnishes three jacks.
One is installed in each speaker taken
down, and the speaker is numbered. If the
patron does not have the installation on
his auto, then a speaker may be given him
at the boxoffice by an attendant who takes
his name, address, license number, and the
speaker number. The Singleton unit will
plug into this speaker, and the inventor
believes that the theatre stands much less
chance of losing the speaker.
Singleton does not claim that the theatre
owner can get completely away from
in-car speakers with his installation, but
he points out that the speakers can be
taken in out of the weather each night and
kept in good shape with practically no
maintenance on them. Also, it is not necessary
to have nearly so many speakers,
possibly only one-third of the number now
in use. There is nothing in the unit, he
.says, that weather of any kind can hurt
with the execption of the volume control,
and only dust can hurt that. It is a simple
matter to clean.
The theatre owner should bear in mind
that he cannot change to this system without
advance notice. It must be advertised
to the public at least three weeks in advance
of theatre installation in order to
get the automobiles ready for the unit.
The sound transfer system is installed
in the Eagle Drive-In Theatre, and has
been favorably received by the patrons.
Singleton believes his unit produces improved
sound quality, as the auto radio
speaker has less resistance to sound, giving
the theatre much more volume range with
the present amplifier.
Another feature is that when at the theatre
a hard-of-hearing person may plug
a set of earphones into the sound transfer
unit after it is plugged into the car, and
everyone in the car may enjoy the theatre
sound at normal volume range.
DRIVE-IN SIGNS
ILLUMINATED
MODEL F-20 S MODEL F-20 H
Standing Type Honging Type
20 INCH LUCITE PLATE
.y"
minaiiiviii
The Singleton sound transfer unit, as shown
above, is a small box at the end of an extension
cord, which plugs into a hole in the dashboard.
The knob on top regulates the volume of sound.
Plastic Admission and Directional Signs
At Dealers Everywhere. Send for Brochure
Write Today
Associated T. & R. Co., 354 W. 44th St., New York 18, N. Y.
14 The MODERN THEATRE SECTION

youth—your best customer f
Not only now but in the future.
Youth buys plenty of concessions and
they buy even more— when "Easy-In,
Easy-Out" Kroehler Push-Back* Seats
are installed in your theatre.
Modern Kroehler Push-Back Seats
make your concessions counters easy to
reach and far easier to buy from.
Profit by the "word of mouth advertising"
a comfort-conscious youth can
give your theatre.
Modernize NOW!
Wire or write the nearest office!
Here's the normal,
nfortableloungeir
position of the
sh-Back Theatre
the body slide
back.
*Futly protected by pote
KROEHLER
3— Relax, chair slides
back to normal, comfortable
position— no
standing up, no incon*
venience.
^^i^AiMfic£
"
THEATRE SEATS
E
WORLD'S FINEST THEATRE SEAT

YOUR DOUBLE CH^€k ON
PROFIMBLE
THlitR/
amn
the Picture
(Continued from page 10)
that there is no distraction from what is
being presented on the stage.
THE FRAME IN ACTION
But to return to our picture screen, we
have it framed with curtains, simple but
beautiful to look at and in harmony with
the rest of the theatre. To this we add
the magic ingredient, movement. Let us
assume an ideal situation before the running
of the picture. The house lights are
on and the stage curtains are closed. Our
customer walks in, feels the soft carpet
under his feet, glances at the attractively
decorated lobby and is ushered to a comfortable
seat. As he relaxes and looks
around him the cares of the day begin to
leave him. His mentality may be low and
his taste nil but the decor and colors
around him provide an "atmosphere" that
consciously or uncon.sciously he likes. His
eyes rest on the curtain facing him— beautiful
in itself because of its richness
A STUB ROD BOX
and its
AT THE DOOR
soft folds. His attention, of course, wanders.
But suddenly it is riveted as the
house lights dim and the contour curtain
Control System
in front of him slowly rises in flowing
y,t
cascades and rippling festoons. Before
him is a new scene, a gorgeous array of
tropical loveliness—large, bold splotches
the box office. of multicolored
.
-^e
splendor (in just the right
Ken.emb^vt.^

Upon entering the lobby of The Paradise, Los Angeles' new 1300 seat theatre,
there's an atmosphere that invites patrons to relax in luxurious comfort.
Installed under this beautiful RCA custom-loomed carpeting is Spongex, the
sponge rubber rug cushion that never mats down. With all the comfort it adds
underfoot Spongex keeps carpeting costs down. ..for Spongex also adds years of
life to all carpets.
The Paradise Theatre installs
Or Ull"t#V the sponge rubber rug cushion
under MxdA. carpeting
for carpet economy and luxurious comfort
Spongex adds years of extra life to all carpets
Spongex will last for carpets to come
Spongex makes all carpet more luxurious
to reduce maintenance costs
Spongex creates no dust or lint— is moth and
vermin proof —
gets no musty smell—is always
springy, no matting down— has no dirt catching
crevices— is easily vacuumed or damp-wiped.
nnniinrv
V Irug cushion, w
oruNucA
SPONGE RUBBER
Ask your RCA Theatre Supply Dealer, or your carpeting contractor,
about Spongex today.
Identify it by its distinctive green and gray color. Or write us for samples and information.
THE SPONGE RUBBER PRODUCTS COMPANY
416 Derby Place Shelton, Conn.
BOXOFFICE ;: September 1, 1951
17

DIM
BRIGHTEN
BLEND
POWERSTAT
DIMMING
EQUIPMENT
A COMPLETE LINE TO
SERVE EACH APPLICATION
I
NON-INTER-
LOCKING TYPES
available In
monuotly -operated
and molor-driven
models in capacities
from 1,000 to 30,000 watts
2 PACKAGED UNITS
'
compact
facilities
in one cobinet
for dimming
control.
Offered in 6 - 1000
wait and 3, i, 5, 6
2000 watt packoge
3 INTERLOCKING TYPES
for large switchboard
installations.
2000 and 5000 watt
assemblies con be
mastered ond
grond mastered. "\;*l
4 POSITIONER CONTROLS
troller
providing
tor stolion operation
of noninterlocking
motordriven
POWERSTAT
SEND FOR COMPLETE INfORMATION
SUPERIOR ELECTRIC CO SBl,
tusroi. toiudcr/cuT ^R
2091 DCMERS AVENUE, BRISTOL, CONN.
Please send literature on the following items
of POWERSTAT Light Dimming Equipment.
ID 2 a 3 D 4 a
CO. ADDRESS.
POSITION
The stage of the beautiful theatre in the Dade County Auditorium, Miami, Flo., is shown
here, with the contour curtain in one of many formations which may be created Each of nine
festoons can be set instantly for any height, and the setting automatically controls both the
distance of travel and the speed of the motor, so that all festoons start and stop simultaneously.
FLORIDA THEATRE IS DESIGNED
FOR PUSHBUTTON OPERATION
Theatremen who visit Miami, Fla., will
see a thoroughly modern theatre in the
Dade County Auditorium. Particularly
noteworthy is the fact that the theatre
has been designed for complete flexibility,
economical pushbutton operation and
maximum safety.
The stage of this extraordinary theatre
is enhanced with a beautiful contour
curtain which can be drawn into a great
variety of formations. It is the product of
J. R. Clancy. Inc. There are nine festoons,
each of which can be automatically set
for any desired position. In addition, the
travel of the curtain can be stopped at any
intermediate position. All festoons start
and stop at the same time regardless of
the shape of the curtain formation.
A battery of 66 sets of counterweights,
complete with locking rail, strip light and
outrigger brackets, light bridge, sound
horns and paint frame, is controlled by a
Clancy contour curtain control board. The
curtain also may be operated from the
projection booth.
The asbestos curtain, 63x32 feet, is electrically
operated by a special mechanism.
In case of fire, heat-actuated controls
automatically close the opening tight in
30 seconds. At five feet from the floor,
the curtain is checked by hydraulic shock
absorbers, and ten of the 30 seconds are
taken for the last five feet of closing, an
inportant safety precaution which permits
persons under the curtain to get clear.-
The Dade County Auditorium theatre
also features a Clancy orchestra lift and
console lift spotted at stage level. The orchestra
lift will accommodate a full symphony
orchestra. A Clancy revolving stage.
30 feet in diameter, can be operated at
nine speeds in either direction. Momentary-contact
control permits starting from
and stopping at any position.
This photograph of the contour curtain control
board shows the simplicity of control of the
curtain formations. The contour curtain also
may be operated from the projection booth
'Seemanship' Is Important
Some exhibitors center their managerial
activities upon such essential matters as
advertising and exploitation to the virtual
exclusion of attention to what is put on
the screen as far as the technical equipment
and practice is concerned. The difficulty
is that they have let theii' concern
with showmanship overbalance the proper
emphasis they should give to "seemanship."
18 The MODERN THEATRE SECTION

. . found
'
I
^^ MODEL ^V SOUNDHEAD
--FEATURES —
«»« -4 ?" Academy J\^' ' °^*"' 50%
OM 'o
. 0.08 P.rc.„ "?,' !""•" Model
,
9^
lenl-"' ."""«• ''«M° 'r oJ:'"'"'" *»''
njron o
to oilow for ."oiler '">' va,>,i 'Pfinq
mounted on r,U?',I ' *'"'"" »' fiU
SIMPLER OPERATION
Ballantyne engineering skill has
simplified soundhead operation
to a foolproof, almost mechanical
procedure. The guess work is
gone.
GREATER ACCESSIBILITY
Sensational new innovations in
design and construction provide
greater accessibility to the interior
of the soundhead for
threading, ac 'Ctments, and parts
replacements. Operators will welcome
these startling improvements
. only in the
Royal Soundmaster Model 9.
THE
FLAWLESS FIDELITY
Skillful engineering now gives
you ALL of the sound on the
sound track ... the high tones
and the low tones ... the shouts
and the whispers ... in perfect
clarity and fidelity.
It is with considerable pride that
The Ballantyne Company, in this
year, the Silver Anniversary of
Sound in the Theatre, announces
this outstanding advancement in
sound reproduction. Operators
and theatre owners alike will appreciate
the many new and revolutionary
features found in the
Royal Soundmaster Model 9-
BALLANTYNE COMPANY
1 707-1 7 Davenport St. Omaha, Nebraska, U.S.A.
G"' box of !,
"'Ol'c'or driv. „,•„,„
c":w\^ "-ii'° ''-•--'
bronze
'mootli
• One low«r . ,
Boed iprockef drive, f, ,
»"'• ond
opero
iooder,o';,::;s:
(ormica wL!° """O "'P" driven h .
• All ,1, n.
' En-ire "L'p'i"'""
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ond Seor" b°o, "r^lj"*!' 'P'ockef o.„
nblv
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;','• Hopo:..,:;a';it'„ '"""»• 'or Ion,
po.ition'"" Po..l.on,„a pod '""'' * I'l^ o-i-JftX"""'" ""I"""!"* 'y"'
roller. .top, ,„
titer
la
'-c'or, d.„°1.7 »»0' '.p, Witt, ^°;-
nouiina ol c
'•Placement
Ployej new
'-..on ?;pe"::rti-
^^^^^^
""m*
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'f'le'.?kl'""'°°'' ""am of o
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vibrot,
"• '""' operating
• Adiu.toble motor ""O'or
ment moon
of
^° 'o;Pa.itiv..li,„
°^ **'"'
Scon
^O'
^oiib'e7ri„''r.?„'!^r„'„°; me seoled
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entering lognd-
Hordened ond q,ou„h
''°'-
""'!'" "o'oieXr'morrno"' '"ecio,
to base of '
p7o """ at'
I
'oundheod.
Pio,, ,1*'. before placing on
•"" Po.li;onC:V,'°""'le

, It
NATIONAL THEATRE SUPPLY CO
CELEBRATES A QUARTER
CENTURY OF SERVICE'
W. E. Green
President, National Theatre Supply Co.
National Theatre Supply Co. will begin
celebrating its 25th anniversary September
3. The company was organized in the
comparative calm of 1926 preceding the
whirlwind that followed the introduction
of sound with its sweeping realignment of
^heatre ownerships and the chaos of the
1929 market collapse.
was a stormy era for a new company,
but it came through, clinging to the idea
that a company that could supply most of
the equipment needs of exhibitors on liberal
credit terms had a place in the industry.
Most of the leading executives and a
number of field employes are still with the
company. There are 16 of these.
W. E. Green, president, and his associates
started out with a sales argument
based on service. It is no longer an argument:
it is a tradition, but to keep the
emphasis where it began the company is
starting a sales drive based on the theme,
"A Quarter Century of Service to Theatre
Owners."
Green spends very little time looking at
the past; he is busy planning for the futuj;e.
and it is his boast that everyone in
tne organization, from himself down to the
porters, is enthusiastic about the future
of the industry.
"It's the world's greatest entertainment
medium," he says often.
Those early days were exciting, however,
he admits, and some of them seem more
agreeable in retrospect than they were
when events were crowding each other
along a trail where there were no guideposts.
In 1926 Vitaphone was born. On
Broadway, the Warner Bros, were playing
the first sound picture— "Don Juan,"
with John Barrymore. Across the street,
John Gilbert was featured in "The Big
Parade" and New York's most luxurious
motion picture palace, the Paramount, had
just opened.
Green and his aides had the conviction
that a national equipment supply company
could save exhibitors a lot of time
and expense by supplying all their equipment
items, including Simplex projection
and sound equipment. Peerless
Magnarc and National Excelite Projection
arc lamps. Walker screens, Alexander
Smith carpet, Governair air conditioning,
Hertner transverters. American Blower
fans and air washers, Bevelite letters and
poster cases. National draperies and other
items. Not all of them came at once. In
the intervening years items have been
added, including GPL videofilm and direct
projection theatre television systems.
Obviously the idea was sound. Green,
who has a flair for understatement, says
the company has "flourished."
Veterans of the first days included : Oscar
S. Oldknow, Los Angeles; A. T. Crawmer,
Minneapolis: Louise Ferguson, Denver;
N. C. Haefele, Baltimore; J. H. Kelley,
Cincinnati; Bertha Kreinik, Buffalo: G. C.
Lewis, Philadelphia; G. J. Libera and B. A.
Benson, warehouse; F. J. Masek, Cleveland;
J. J. Morgan, Denver; Marion Oviatt, Kansas
City; O. A. Peterson, Minneapolis;
M. B. Smith, Los Angeles, and N. F. Williams,
Pittsburgh.
At first, general headquarters were in
Chicago, with H. A. R. Dutton as president
and W. E. Green and Oscar S. Oldknow as
vice-presidents. In 1928 Green was named
president and Oldknow continued as vicepresident.
Other officers are: R. N. Harder, treasurer;
R. B. La Rue, secretary, and R. H.
Richardson, assistant secretary and assistant
treasurer.
In 1930 the general offices were moved
to New York at 92 Gold St., which is one
of the narrow streets in the south shadow
of the Brooklyn bridge. The company became
part of General Precision Equipment
Corp. when that corporation was formed
in 1936.
Branch offices are located in Albany,
Baltimore, Boston, Buffalo, New Haven,
New York, Philadelphia, Atlanta, Charlotte,
Dallas, Memphis. New Orleans, Oklahoma
City, Omaha, Denver. Los Angeles, San
Fi-ancisco, Seattle, Chicago, Cincinnati,
Cleveland, Des Moines, Detsoit, Indian-
NTS Executives Enthusiastic About Future of the Industry
Oscar S. Oldknow
Executive Vice-President
R H Richardson
Assistant Secretary -Treasurer
W. J. Turnbull
Sales Promotion Manager
20 The MODEHN THEATRE SECTION

ON£SCR££H
... FOR TELEVISION
AND REGULAR
PROJECTION!
A. F. Baldwin John W. Servies
Manager NTS Export Department
apolis, Kansas City. Milwaukee. Minneapolis.
Pittsburgh and St. Louis. A central
warehouse is maintained in Chicago.
The company claims to have led the way
in many important equipment improvements.
It cites among these the Simplex
X-L projectors and sound systems, Simplex
drive-in speakers, Excelite arc lamps.
Walker screens. Bevelite letters, a new
type of popcorn machine and the GPL
videofilm and direct projection television
machines.
More than 300 persons are on the payroll
and the sales force totals 125 when
District Supervisor and Manager of
Carpet and Purchasing Departments
fully staffed. These service 13,500 exhibi- I
tors, ranging from 200-seat houses to the
Radio City Music Hall. Green estimates
that the salesmen travel a total of 1.400.000
miles a year.
The company takes pride in its credit
plan which permits exhibitors to pay for
equipment over a period of years while
having the assurance of service. This
service includes items ranging from the
supplying of thumb tacks to technical consultation
in the laying out of a projection
room or drive-in. In emergencies service
will be supplied twenty-four hours a day.
The general office staff includes: John
W. Servies, district supervisor and manager
of the purchasing and carpeting departments,
assisted by J. E. Scully jr.; Willard
J. Turnbull, sales promotion department
manager; John E. Currie. drive-in theatre
department manager, assisted by C. J.
Reinke; A. J. Lindsley. advertising manager:
A. E. Meyer, projection equipment
department manager; Harry Epting, air
conditioning department manager; John
Goshorn, theatre seating department manager;
A. J. Baldwin, manager of National
Theatre Supply export; R. G. Haire,
Movie-Cone concession department specialist;
R. H. Richardson, general accounting
department manager.
Branch managers are: R. P. Rosser jr.,
Chicago; J. H. Kelley. Cincinnati; F. J.
Masek, Cleveland; A. C. Schuyler, Des
Moines; C. Williamson, Detroit; B. N.
Peterson, Indianapolis; A. de Stefano,
Kansas City; A. J. Larsen. Milwaukee:
A. T. Crawmer, Minneapolis; G. K. Slipper,
Omaha; N. F. Williams. Pittsburgh; W. C.
Earle, St. Louis: R. J. Mauro, Albany;
N. C. Haefele, Baltimore; H. J. McKinney,
Boston; V. G. Sandford, Buffalo; W. G.
Milwain, New Haven; A. G. Smith, New
York; W. J. Hutchins, Philadelphia: J. C.
Brown, Atlanta: R. D Turnbull, Charlotte;
John £. Currie
Manager of Drive-In Department
A. J. Lindsley
Advertising Manager
,-«* "#»
A. E. Meyer
Manager Projection Equipment Department
R. L. Bostick, Dallas and Memphis; T. W.
Neely, New Orleans; J. I. Watkins. Oklahoma
City; J. B. Stone, Denver; Lloyd C.
Ownbey, Los Angeles: H. H. Randall. San
Fi-ancisco; O. L. Chiniquy, Seattle.
B. A. Benson is in charge of the warehouse.
Simplicity Keys Drapery
In the modern motion picture theatre
proper drapery plays a vital role in blending
structural design with the graceful and
harmonious, soft lines of rich and colorful
fabrics. Good theatre drapery is not
just a hit-and-miss affair, but a matter of
careful planning. Before commencing a
decorating job it is important that a complete
detailed plan of the construction of
the interior and the stage be taken into
consideration. The most important things
to consider are the sight lines because no
theatre owner wants to lose any seats.
Simplicity should be the keynote of the
stage, and meticulous attention should be
paid to type and color of drapery material.
"PANTEX," The New/ Special
Vinyl screen surface . . . Highest
brightness gain ever achieved
for a diffusive screen . . . Every
seat perfect. ..No limited
vievi^ing angle as obtained with
a beaded surface.
^^_„,^»-^2
ifTONE
SCREEN
CORPORATION
I6S CLERMONT AVENUE • BROOKLYN 5 NfW vo«K
FOR L "T^f
GREATER
JZ^'i0<
LIGHT
i
II 1 III
tANSMISSION I
€^^S
Light increase of 15% to 60% available!
Change over from old 6 element
^
COMPANY,
You Can't Buy
A GOOD
Rec t i f i e r
for Less!
Strong RecUflers are
the only rectifiers
on the
market which are especially
designed, manufactured
and tested in one plant together
with and for
use with motion picture projection
arc lamps. This is highly important, as
efficient operation of each type and rating of arc
necessitates a rectifier specifically engineered to its
particular requirements.
There is
a dependable Strong Rectifier for every type
projection lamp: 2-Tube • 4-Tube • 6-Tube • Single
and Three Phase fVIodels for
• Rotating Feed Angular Trim High Intensity
• Copper Coated Coaxial High Intensity
• 1 K.W. High Intensity
• Low Intensity
All assure smooth output current, long life,
temperature, and Hexihility in
control.
low operating
THE STRONG ELECTRIC CORP.
CITY PilRK AVE. TOLEDO %. OHIO
REr LECTORS
BOXOFFICE September 1. 1951 21

If you have a problem in power
supply (or a construction job; lighting
an airfield or boat landing; power
and light for a tourist court, summer
camp or restaurant; lighting and heating
country schools or churches; or
for any other similar purpose, get the
facts about dependable Fairbanks-
Morse Generating Sets.
They are available in capacities from
600 to 35,000 watts, A.C. or D.C., and
equipped with manual, remote or automatic
starting devices. For details, see
the Fairbanks-Morse dealer nearest
you, or write Fairbanks, Morse
f^^ ac Co., Chicago
^
5, III.
Fairbaiwks-Mohse,
o name worth remembering
THE ASHCRAFT C-70
PROJECTION LAMP
Suprex Projection at its best is obtained
with the Ashcraft C-70. Either 7mm carbons
from 45-50 amperes or 8mm up
to 68 amperes.
Precision operation at all currents. Ball
and Roller bearings throughout— 14"
high speed reflector.
THE ASHCRAFT SELENIUM
RECTIFIER
50 to 1 10 Amps.
3 phase-190 to 240 Volts
Suitable for all types of
lamps, long life - high efficiency
ond smooth operation.
36-32 Thirty-Eighth Street Long Island City I, N. Y.
Standby Power Insures
Boxoffice
Receipts
(Continued from page 11)
It might be worth while going out of the
way to make the public conscious of the
existence of a standby plant, and to
capitalize upon it as a prestige factor for
the house just as the wide-awake showman
does with his other modern equipment.
Outdoor showmen go much further.
They install the power plant, brilliantly
painted, right in the center of the midway,
where its throbbing motors can be seen
and heard dramatically by every visitor.
It is a part of the atmosphere of showmanship
that goes with the midway.
Theatre owners cannot do just that. For
one thing the noise of the plant must be
reduced to the point where the audience
is not disturbed. But token showmanship
can be used to impress the patrons with
the physical presence of the plant. Nearly
everyone gets a kick out of "watching the
engines." In some installations, it may be
possible to give the public a view, through
glass, of the equipment, a look "behind
the scenes." Or the installation of switch
and meter panels may be made in such a
position that they are open to public inspection,
although properly safeguarded
against pranksters. Careful labeling can
make an educational, dramatic presentation
to your patrons.
In a drive-in, the plant could be given
a place outside the wall, which would serve
as a shield against the sound, and could
draw the attention of patrons entering or
leaving. One word of caution—such showmanlike
display must be presented in an
intelligent, dignified manner, not flamboyantly.
It is not normally necessary to provide
for all six classes of power needs in the
standby plant, and the cost, original investment,
maintenance, and actual operating
can be kept down
cost ( including fuel t ,
accordingly. Customers can still enjoy the
show, even if your concession stand cannot
pop any more corn; and exterior display
lighting can be temporarily dispensed
with and still not cause any permanent
damage to business, as exhibitors learned
during wartime regulations.
De luxe operation might make it desirable
to provide ample capacity for all
possible needs, but this will prove profitable
only for the exceptional house. If power
interruptions are very frequent and sustained,
such equipment might well be
economically sound. In that case, it serves
in reality, as an auxiliary power plant,
rather than merely as standby.
NEW Rugs for OLD!
Amizini; new M.\GT-COL-n-FO.\M works
mincles on old. carpels, and
riii;s. f.Tded
iiph.il«terpd fiirnlnire. Cleans, RE-DYES
f.ided colors like magic.
This Is something absolutely new. Send
n;ime on penny postcard today for full
p.irticiihirs—Free
MAGICLEANER CO.
55 Jones St. Newark 3, N. J.
Normally, the objective of the exhibitor
will be to select the type of installation
that will do the job adequately with the
lowest cost. That is likely to prove somewhat
confusing at first approach, because,
under most conditions, the investment and
upkeep costs are not parallel in different
types of equipment. Here it is necessary to
have clear thinking about the purposes and
normal use of the plant as a standby service,
not as a continuous source of power.
Experience in the power plant industry
appears to indicate that gasoline-driven
engines are the favorite type for standby
use, especially in the smaller theatres. This
does not mean they are the only type, or
that they are necessarily superior, either
generally or in any specific situation. In
general, the capital cost of the gasoline
units is lower than that of the diesel types,
and this looks like a logical prime consideration
with the exhibitor.
COMPARISON WITH DIESEL UNIT
On the other hand, the cost of operation
is lower with diesel units, in common experience,
compared to gasoline. This factor
should not have too much bearing in
standby installations, because it is assumed
that the need for such use will be infrequent,
and rarely for any protracted length
of time. Thus, the saving on original investment
can well offset a slightly higher
cost in actual operation. If the plant is
to be used as a source of continuous power,
the opposite reasoning will probably prevail,
and each situation requires individual
consideration.
Other power sources are available, especially
natural gas, and conditions of local
supply and cost will be an important factor
in determining whether such a source
merits competitive consideration.
In planning an installation, the exhibitor
must select equipment that is reasonable
in relation to the service to be demanded,
in ruggedness and ability to deliver, as
well as in basic rated capacity. It must be
capable of delivering sustained power over
several hours, but need not have the
specifications necessary for a plant designed
for constant 24-hour service, in
view of the timing characteristic of show
business. The possibility of service interruptions
extending through one or two
shows makes a battery installation a dubious
possibility, even if the problems of
adjusting the electrical characteristics of
any practical battery output to the needs
of theatre installations were solved. A generating,
rather than primarily a storage,
plant appears to be the logical solution for
the theatre.
Another essential choice must be made
in the method of starting the plant. Several
possibilities exist, ranging from manual
cranking to automatic line transfer.
The latter is the most desirable for assured
ease in changeover from pole line to isolated
plant supply and back, but it is
also by far the most complicated and the
most expensive.
By this method, when a power interruption
occurs, the line from the utility
(Continued on page 26)
22 The MODERN THEATRE SECTION

"THE BEST AT THE CREST"
Crest Theatre,
Oceanside, California,
where every detail of
construction, equipment and
appointments was designed
to assure patrons "The
Best at the Crest."
includes Heywood-Wakefield Comfort
*i^^Mf/f
HEYWOOD-WAKEFIELD "ENCORE" MODEL TC 701 CHAIRS-are installed
throughout the beautiful and luxuriously appointed 1,000-seat
Crest.
Confidence Well Justified—
"The Best" Proves Sound
Policy— "When we built the
Crest," says owner Erwin
Sklar, "it was the determination
to offer patrons the best in
entertainment in the finest,
most comfortable surroundings.
The selection of Heywood-
Wakefield 'Encore' Chairs was
one of the most important steps
in our planning for comfort.
Since our opening in March,
this poUcy has been amply repaid,
both in steady patronage,
and in the enthusiastic comments
of patrons."
HEYWOOD
WAKEFIELD
Theatre Seating Division
MENOMINEE, MICHIGAN
FROM
COAST TO COAST, the experience
of operators demonstrates
the dollars-and-cents value
of Heywood-Wakefield comfort in
assuring full value for your investment
in new construction or modernization.
Your nearest Heywood-
Wakefield distributor wUl gladly
cooperate in making extra comfort
an extra-profit feature of your
theatre.
Sales Offices in: Baltimore, Boston,
Chicago, New York
SEE OUR ADVERTISEMENT "COMFORT IS OUR BUSINESS" IN "TIME'
BOXOFFICE :: September 1, 1951 23

**LWAYS important to the exhibitor, good
maintenonce of the physicol structure which houses
his theatre achieves even greater value in view
of material shortages and governmental building
restrictions.
After comp'eting his recommendations concerning
flashing, L. E. Pope, purchasing agent for
Fox Midwest Amusement Co., discusses the
stollation and core of roof drainage systems
Further, he advises protective treatments for sky
lights and monitors, stacks and ventilators, an
the gravity water tonk and tower. Regular clean
ing, painting and sealing ore required.
PART
IV
11. Flashing-—Continued
In localities where we have freezing conditions, parapet walls
should not be flashed from the roof to the coping. This will cause
the inside of the fire wall that has been flashed to freeze the
moisture-saturated wall and jxpand on the flashed side, breaking
loose the fire wall construction and will sometimes push the fire
wall off of the building at the roof level. Be sure you have a
bonded flashing endorsement in conjunction with roof bond or
that the same guarantee applies to the flashing that you have on
your roof if it is not a bonded job.
Where the felt flashing turns up against a wall, it is desirable
to support this bend and to make it less abrupt by fitting all
along the corner formed by the deck and the wall, a triangular
cant strip made by sawing through the diagonal of a 4x4-inch
timber. The primary rule in fashioning and installing flashings
is to make sure that they seal the upper edges of all projections
and divert rain and snow onto the roof or into the drainage
elements. Copper is the preferred sheet metal to be used for
counter-flashings or valley and does not require maintenance
other than to see that it stays fastened and the joints are
soldered. When galvanized sheet metal is used for flashing or
watersheds, it should be painted every three years.
Lead and zinc are durable metals and are used at plumbing
5D 5E 5F
Illustrations 5A to Sf
Types of skylights and sash shown above are, 5A: hip skylight; 5fi;
ridge or double-pitch skylight; 5C: monitor sash; 50. sawtooth roof and sash;
5f flat top skylight, and 5F : sawtooth skylight.
5C
vent stacks,, some skylight work and as shields under exposed
bolted structures where a ductile metal is needed for a squeeze
fit to exclude water.
12. Roof Drainage and Water Disposal
Eave troughs and leaders or downspouts should be used on
penthouses, monitors and other small structures to convey the
rainwater down to the main roof. This avoids wash or wear from
drip upon the roof below. Adequate size and number of conductors
should be provided to carry away the rainfall from
the main roof so as to avoid an accumulation of water to a depth
which may reach above the heights of the wall flashings. The conductor
heads or roof drains should be fitted with screen or perforated
heads which will prevent clogging of the leaders with
leaves or rubbish and should have secure flashing elements between
them and the roof membrane. An overflow should be
provided to prevent a blocked drain backing up water above
flashing. Where metal gutters, eave troughs, valleys and leaders
or conductor pipes are exposed, they should be cleaned three or
four times a year and, if made of metal which coorodes, should
be wire-brushed and painted very two or three years.
13. Guttering, Downspouts and Roof Drains to Sewer
Guttering and downspouts made of copper are considered
one of the most durable types. Due to the cost of copper, many
buildings use galvanized iron or other materials for guttering and
downspouts. It is very important to keep all gutters and downspouts
in good repair. Where gutters and downspouts are not
made of materials that will resist moisture and the elements,
such as metals, painting or protective coatings should be applied
at regular intervals. This will cost a fraction of what the repairs
and replacement will cost and often damage done to the building
is greater than the replacement cost of gutters and downspouts:
much more costly than good maintenance. iSee Illustration
No. 1.1
Roof drains should be cormected to sewers of ample capacity
to carry considerable amount of water. It is good practice to
extend sewer from ground or street level with steel sewer pipe
at least ten feet above the ground level as downspouts are of lightweight
material and easily damaged. Where sewers connect to
downspouts in alleys or roadways, heavy guard rails should be
placed around same. Where there are no sewers to connect to
downspouts, make sure that water is carried far enough from
the building to prevent it from seeping back to building which is
apt to damage the foundations and footings.
24 The MODERN THEATRE SECTION

A MANUAL OF PREVENTIVE
MAINTENANCE FOR THE THEATRE 4
REPAIRS WITH GOOD MAINTENANCE
by L E. POPE
14. Pitch Pockets
Where pipe, guy wires, braces or any other items go through
the roof or are supported to the roof, it should extend through
a pitch pocket as an added protection against leakage at this
point. Where such supports or items extend into or through the
roof and there is apt to be vibration from wind or other cause,
such pitch pockets should be filled with mastic material that will
not lose the bond between the roof and such items.
15. Skylights and Monitors
Skylights are of many shapes and the structures for holding
and supporting the glass panels are frequently of intricate and
complicated construction. Since they are usually made of steel
and galvanized sheets, they should be painted frequently (every
two or three years) to minimize rusting. If possible, the cap
strips should be removed and the putty seal replenished before
the supporting ribs are painted. The metal parts on the under
condensation drains kept free of dirt. Where corrugated wire glass
/. Open joint in coping.
2. Crocked, loose or missing coping
units.
3. Defective flashing at parapet.
4. Faulty or unprotected mortar joints
in
parapet.
5. Poor grade of mortar or joints
not pointed or filled with mortar.
6. Joints of cornices, sills and projecting
elements not properly
sealed.
7. Porous or poorly glazed brick surfaces.
8. Acid attack by sulphur dioxide in
damp weather.
9. Capillary attraction of "earth
moisture" at ground level.
10. Moisture from cooling towers or
air washers on or within the
building.
11. Defective or inadequate conductor
heads, drains or leaders causing
an overflow of water down the
wall surface.
12. Absence of drip-grooves or lips on
projecting trim members causing
an increase in volume of water-
is used, the anchor clips and supporting steel should be painted
as often as the skylight unit. The same rule applies to steel or
wooden monitor sash units. (See Illustrations 5A to 5F.
16. Stacks, Ventilators, Process Exhausts
Commercial and office buildings usually have a chimney or
smoke stack providing the channel for discharge of smoke and
gases from the heating plant. Brick masonry units are usually a
continuation of one or two walls of the building and require the
same maintenance care as well be outlined for the exterior wall.
Steel stacks which may serve as an extension to the masonry
chimney or as the complete passageway from the boiler are
fashioned from steel plates or sheets riveted or welded at the
joints and are held erect by guy wires or stiff-leg bracings. Good
care requires frequent painting of the exterior surfaces using
metal and Inhibitive coatings. The interior surfaces are usually
ignored. The guy wires, fittings and other brace members should
be given special attention as the numerous stands and shoulders
collect dirt and moisture which hastens corrosion.
Roof ventilators, dust-collecting cones, exhaust outlets and
exposed piping are subject to rapid deterioration and require
cleaning and renewal of protective coatings at least every two or
three years. Fumes and gases expelled through these ports may
require extra precautions and the preparation of coverings resistant
to chemical action.
1 7. Gravity Water Tank and Tower
Another roof structure which should be cleaned and painted
often is the supporting tower and water storage tank. This may
afford auxiliary water supply and pressure
for use within the building or supplement
the automatic sprinkler system for fire protection.
If the tank is made of steel, inhibitive
and other metal paints should be
applied. For wooden tanks the circular
iron hoops and fittings should be coated
with an inhibitive paint before the wooden
staves and other wooden members receive
the linseed oil base application.
The tower structure and auxiliary
equipment is fabricated of many small
parts, which means many joints and fastenings
to be sealed with paint coatings.
Recommended practice is to empty,
clean, dry and paint the interior of the
steel tank at intervals. (See Illustration
No. 6.)
flow down the wall.
ILLUSTRATION
NO
(Continued next month)
Illusfration No. 6
BOXOFFICE September 1, 1951 25

Advertisement
Business Comes - -
With High "IQ "
And Stays
Houses
Illusion—that's the basic, fundamental
appeal of the movies. And no other entertainment
medium has ever been able to
match the unique illusion only the movies
can create.
But to capture patrons' fancy—to keep
them coming back for more of the illusion
they pay to be part of—the physical theatre
has to have as high an IQ
i
Illusion
Quotient) as the films themselves.
High IQ's begin with the stage, where
"magic" movement of the curtains opens
the door to a whole new world of satisfying
illusion.
To make sure your stage is equipped to
make its contribution to your theatre's IQ,
make sure curtain operating equipment is
dependable, fool-proof, long-lived. Make
sure it's Vallen equipment and you'll know
it's all three!
Write to Vallen today for free, no-obligation
engineering counsel that will make
your stage a real doorway to illusion. Just
send your stage measurements and specifications
for suggestions that have 35 years
of inspired research and practical knowhow
behind them. Write today to Vallen,
Inc., Akron 4, Ohio.
Advertisement
ONAN EMERGENCY
ELECTRIC-I>LANT
You are protected against power interruption or
restrictions on your use of electricity witli an
Onan Standby Plant. In case of power failure the
Onan Plant takes over the entire power load
within seconds automatically, and the show goes
on. When power use is curtailed, just switch to
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Low in cost, simple to install. Ruggedly built
and dependable. 1,000 to 35,000 watts A.C.
D. W. ONAN & SONS INC.
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where
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On all movie sets — particularly on niediiim and large sets —
long throws and deep penetration of light are necessary,
the carbon arc offers a unique combination of advantages
• SMALL SOURCE SIZE
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• WHITE LIGHT
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If you're after real quality, the carbon arc is tops. It gives you
the kind of sharp, dramatic movies that customers want to see
— helps keep box office in the black!
YOU CAN'T SKIMP ON STUDIO LIGHTING,
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The term "Nalionnl" is a registrreil Irarlenmrk of
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BOXOFFICE :: September 1. 1951 27

Theatre TV
Demands Experience and Specialists
-RCA SERVICE
has both
Oiily from RCA Service do you
get the experience that comes from
installing and maintaining more
theatre TV systems than any other
service organization— anywhere.
Only from RCA Service do you get
specialists trained in the television
laboratories and factories of the
pioneer in theatre TV.
4 ways RCA SERVICE can help you
2
3
Survey and help solve the special
TV application problems relating
to your theatre.
Supervise the installation, adjustment
and testing of all video equipment,
coaxial lines and antennas.
Give instruction and technical advice
to your projection personnel in the
efficient operation of the equipment.
4
If
Make periodic inspection checkups
. . . furnish replacement parts and
tubes . . . supply emergency service
— to forestall trouble, extend equipment
life, keep repair costs down.
costs so litHe to protect so much
And nowhere else do
you get such specialized
theatre TV service.
Write for complete information.
aCA SERVICE COMPANY, INC.
A RADIO CORPORATION ofAMERICA SUBSIDIARY
CAMDEN, MEW JERSEY
AMERICAN BODIFORM
THEATRE CHAIRS
More Comfor
More Beauty
More Durability
Empty leols outomallcally
fold position. L
keeping co»t. Ai
AMERICAN SEATING COMPANY
"OHIO" r'
REEL-END SIGNAL
Assures Absolute
CHANGE-OVER
ACCURACY . .
New, Better'.
Look Into This NOW
The Projection Booft
is the heart of you
theatre. Modern Sig
nols in the booth an
as essential for accuracy
System are for safety. A
System in the booth is a lit
ist advanced in age. No d
time of carefree service at
In All numlin
IS Signals on a Railwoy
nodern up-to-dote Sig
sover for the projectionmage
to film and a life
direct to OHIO PRODUCTS COMPANY
Bexley Station Box 205 Columbus.
Standby Power Insures
Boxoffice
Receipts
(Continued from page 26)
sketchiest sort, and additional improvements
are needed to give customers the
same sense of constant physical betterment
of plant which has characterized indoor
showmen as they kept abreast of changing
conditions, and installed sound equipment,
air conditioning, improved screens
and projection, and better lighting. An
assured continuity of power service is one
of the ways the drive-in operator can find
to fit into a steady improvement program.
The use of such plants as the main
power source has not been discussed in this
article, but it has a significant place in
the total picture for the house beyond the
power lines. Theatres serviced by a regular
electric company will rarely, if ever, find
that it is desirable to install an isolated
plant designed to provide their entire
needs. The costs, efficiency and normally
assured supply of central station production
are universally in its favor. Otherwise,
those of us who are mechanically minded
at least, would all have private electric
plants in our basements at home.
Probably the most remarkable development
of this type is the portable drive-in
circuit operated by John Rohr of Pine
River, Minn., who moves his Mobil-In theatre
operation to three different towns a
week on a regular schedule. This installation
uses a genuine portable plant, with a
truck and trailer to carry everything. Two
three-kilowatt units furnish the power by
a careful balancing of load.
Other remote theatres may profitably
install a totally independent plant as their
only power source. This will especially be
the case in resort or remote rural areas,
in other countries and overseas where
power supply may not be available. This
goes for indoor shows, of course, as well
as outdoor houses, whether drive-ins or
walk-ins.
There is a tempting possibility of utilizing
the plant capacity for regular load,
since the investment is there already, and
reducing the outside electric bill. But the
wise exhibitor will pass this by. The
normal use of such a plant is as a standby
and it should be kept in topnotch condition
at all times and not operated steadily.
The normal hazards of continuous operation
would combine to defeat the very purpose
of having the plant by increasing wear
and decreasing its life so that it might not
be available when actually needed as an
emergency standby. Occasional use for
testing purposes and to assure continued
maintenance in optimum operating condition
is, on the other hand, very desirable.
Standby power, judiciously planned and
selected, can be a relatively inexpensive
addition to the theatre plant, becoming at
once a protection to the patrons, a guarantee
of their enjoyment and insurance for
the theatreman's boxoffice receipts in the
event of electrical interruption. It's worth
thinking about.
28 The MODERN THEATRE SECTION

: September 1 ,
1951
: •
.
profits
,
r Double Your Profits^Speed Up Turnover
|to
with PETER PAUL'S
blOc MOUNDS AND
r
ALMOND JOY!
^^
V
^m^^
P.
> sS?^ ^^
_-^isgiff«^
~f1 V, tl,ir|'--*itii."^
l
t
WORLD'S
LARGEST-SELLING
k ChoKolate-Covered
I Cotonut
I Cam//
These Advantages Add UpTo Real
Opportunity For You!
• •Peter Paul backs
MOUNDS and ALMOND
JOY with the greatest advertising
campaign behind any
candy bars!
• Tie in with Peter Paul's
knew advertising — boost
by putting fast-selling
MOUNDS and ALMOND
JOY in hot spots on counters
and cash register stands!
PHER PAUL, INC, Nasgalack, tonn.
'\i
Here's
PtaPsf
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PETER PAUL ADVERTISING
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Greatest Radio Campaign
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m
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Mass-Distributed Women's
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BOXOFFICE :
29

'
The
.^
SMASH
HIT
with
Your Patrons
Your patrons will
notice the difference!
Super Snapiites give
you Sharper Pictures,
More lliunfiination.
Greater Contrast and
Definition.
For the Best in
Projection use Super
Snapiites . . . the
only Projection Lenses
to give you a true
speed off/1.9
in every focal length
I. L Thatcher to Edit
Modern Theatre
I. L. Thatcher has joined the staff of
BoxoFFicE as managing editor of the
Modern Theatre Section, succeeding
Kenneth Hudnall, who resigned to take
a post with Meredith Publishing Co.,
Des Moines.
Thatcher for the past 12 years has
been editor of Hardware and Farm
Equipment, a trade publication for retail
implement and hardware dealers,
and has written extensively for Builders
Supply News and other trade
journals dealing with new construction,
remodeling, equipment, maintenance
and merchandising.
During Thatcher's editorship. Hardware
and Farm Equipment won a number
of awards for editorial merit and
achievement as well as the highest
award for association trade magazines
in the contest conducted by the International
Council of Industrial Editors.
Panoramic Vision
(Continued from page 12)
round and auditorium environment are
also considered.
30
Clear
Crisp Pictures
with
SUPER SNAPLITE
f/l.9
PROJECTION LENSES
KOLLA\OIM;irK
up to 7 inches.
Ask for Bulletins
207 and 209
e
COItrOKATIOK
2 Frqnklin Avenue • Brooklyn 11, N. Y.
YOU GET MORE LIGHT WITH SUPER SNAPLITE'
New, Improved WENZEL THEATRE
Manufacturers of:
Projectors, Sound Heads, Bases, Mogozincs,
Sound Systems, Replacement WX46
Parts, Accessories, etc.
Send for Complete Descriptive
Literature.
WENZEL PROJECTOR
Amplifier
CO.
2505-19 S. STATE STREET CHICAGO 16, ILL.
EQUIPMENT
Luminance Discrimination of the
Human Eye.
E. M. LowRY, Eastman Kodak Co., Rochester,
N. Y.
The effect of the luminance to which
the eye is adapted on its ability to discriminate
differences in luminance, and
the effect of the visual angle on this
ocular function are discussed. Luminance
discrimination depends on whether the
observer's attention is fixed on a highlight
or shadow region as is shown by
data on threshold luminance in scenes
in which the luminance varies widely.
Photometric Factors in the Design of
Motion Picture Auditoriums.
H. L. Logan, Holophane Co., Inc.. New
York.
The photometric factors involved in designing
the visual environment in a motion
picture theatre so as to promote the
comfort, enjoyment and safety of the
audience are discussed.
Surround Brighttiess: Key Factor in
Viewiiig Projected Pictures.
Sylvester K. Guth, General Electric
Co., Cleveland, Ohio.
The problem of providing general lighting
in areas where projected pictures are
viewed and the effects of such lighting
upon the projected pictures are analyzed.
New data are presented which illustrate
the effect of surround brightness on
visibility and on viewing comfort. These
data provide a simple basis for establishing
surround brightnesses in auditoriums
for optimum viewing.
The MODERN THEATRE SECTION

Look what remodeling can do for rest rooms . .
when you install American -c$tat!daifd plumbing fixtures
• These rest rooms in the Merchants and Manufacturers
Building at the State Fair Grounds, Louisville,
Ky., are excellent examples of old, unsanitary
wash rooms which have been made modern, sanitary
and attractive to patrons by the installation of
beautiful, gleaming American-Standard plumbing
fixtures.
And these same high quality fixtures can do the
same job for your rest rooms. Whatever your requirements—whether
your rest rooms have a light
or heavy volume of traffic— you'll find in the complete
American-Standard line exactly the right
equipment for your installation. Ask your plumbing
contractor for information about them and
write for a free copy of our Better Rest Room
Guide to American Radiator & Standard Sanitary
Corporation, Dept. MT-9. Pittsburgh 30, Pa.
t
"
e
.,^
^_^_^
SANISTAND URINAL FOR WOMEN
This view of the women's rest room shows the Sanistand fixture
the new American-Standard urinal for women. This new fixture,
which is designed to offer women the same convenience and sanitation
the standing urinal does men, is constructed entirely of easy-to-clean
genuine vitreous china. Its variety of attractive colors blend or contrast
with any scheme. The slanted rim, extended lip, ample bowl and outlet
encourage cleanliness, make rest rooms easier to clean and keep clean.
When used in modernization work, the Sanistand urinal can usually
replace a water closet in the same compartment. It is available with either
hand or foot operation and features the quiet, efficient siphon vortex
flushing action with jet.
Sen'ing home and inilmln: AMERICAN ST«ND»RO • AMERICAN BLOWER • CHURCH SEATS • DETROIT LUBRICATOR • KEWANEE BOILERS • ROSS HEATER • TONAWANOA IRON
BOXOFFICE :: September 1, 1951 31

ARISTOCRAT"
/UPS POPCORN
SALES 10%!!!
• When the Granada Theater at Lawrence, Kansas modernized its
Snack Bar a
New Manley Aristocrat was installed and Sales went up. Yes, in spite of the
addition of many other items at the new stand popcorn sales were 10% higher
than the previous year when only popcorn was sold, so writes Manager, J. D.
King of the Granada.
This increase in popcorn sales can be attributed to the pulling power of the
Manley machine, its eye appeal and to the Profit Spot of the Aristocrat . . . the
new Cascade Kettle. It's this new kettle that increases the vield. Many theaters
report yields jumping from $100 or $110 to $160 and higher.
And, during rush hours you can count on the Aristocrat keeping
right on popping fresh, hot, delicious popcorn as fast as
customers can carr)' it away. If you want to enjoy the extra
profits that a Manley Aristocrat can deliver see your Manley
representative today or use the coupon below-.
M.inlcv, Inc., Depi. BO 9-1-51
1920 Wyandocte St., Kansas City 8, Mo.
Please have a Manley man call with more information
on the new Manley Aristocrat and bring me your
booklet, "How to Make Big Profits from Popcorn ".
Address
SALES AND SERVICE OFFICES IN 17 CITIES
SEE YOUR TELEPHONE DIRECTORY
City
State
32 The MODERN THEATRE SECTION

ADDED INCOME OPPORTUNITIES FOR PROGRESSIVE EXHIBITORS
.MeAA^^
Concession Installation Costs
Revealed for First Time
Survey of Theatre Refreshment Sales—Part 1
by NEVIN I. GAGE
X HE FAST PACE of development
achieved by motion picture theatres in becoming
a major factor in serving light refreshments
to the American public has set
a record probably unequalled by any other
industry selling the same merchandise.
Sales of confections in theatre lobbies in
the past five years have quadrupled in volume.
Much of this increase has been accomplished
in the past three years.
Today approximately 95 per cent of all
indoor theatres sell refreshments of some
kind, according to the Survey of Theatre
Refreshment Sales conducted for the industry
by BoxoFFicE and the Modern Theatre.
A preview of the trends in products
sold by indoor theatres, revealed in the
survey, was presented in the August 4
issue. Further details will follow later.
Theatre owners, managers, and circuit
executives have cooperated in providing
extensive information to obtain a composite
picture of not only product sales but also
of management methods, policies and assignment
of responsibilities for operating
their concessions. They have likewise
pooled information on the amount of investment
in their concession installations
for purposes of comparison. All these factors
are indicative of the increasing attention
being given to each specialized phase
TABLE I
CONCESSION INVESTMENT
CIRCUIT THEATRES
250 seats and under $ 600
251 to 500 seats 1,525
501 to 1,000 seots 2,100
1,001 seats and over 3,600
NON-CIRCUIT THEATRES
250 seats and under $ 800
251 to 500 seats 1,150
501 to 1,000 seats 2,000
1,001 seats and over 3,000
of the business by successful operators.
Substantial investments have been made
in concession service equipment, amounting
to as much as $8,000 to $9,000 for large
downtown houses. Some may run higher,
but the average Is less.
Table II
CONCESSION OPERATING METHODS
Th^„f,^^ Theatre- Leased
Theatrei Operated to Con-
SEATING CAPACITY stands cessionaire Total
250 seats and under.. .100% Z% 100%
251 to 500 seats 92 8 100
501 to 1,000 seats 86 14 100
1,001 sees and over 63 37 100
Total of oil theotres 87% 13% 100%
TYPE AND LOCATION
Downtown First Run 75%. 25% 100%
Downtown Sub. Run 91 9 100
Neighborhood Houses .... 77 23 100
S moll Town Theatres 92 8 100
Total ot all theatres 87% 13% 100%
OWNERSHIP
Non-Circuit Houses 94% 6% 100%
Circuit Theatres 77 23 100
Total of all theatres 87% 13% 100%
Percentages are shown by seating capacity, type,
location and ownership ior cross reference.
Profits in refreshment sales have been
widely publicized, but the cost side of the
picture is not to be overlooked. This includes
investment in equipment and fixtures
of various types, service units, lighting
and decoration. In addition there is
maintenance and operating expense. Some
report very low figures, however, in comparison
with other houses of the same size
and type. This may indicate either an underestimation
of their investment or a very
limited refreshment service which might be
greatly increased by expansion.
Most theatremen who have enjoyed real
success in this adjunct of their service to
Concession
Management
In the accompanying report on the
industry survey of refreshment sales
theatremen are given for the first
time a comparative picture of concession
installation costs and management
methods and policies.
This study, which is representative
of a cross-section of theatres by size
and type of house, is made available
through the participation of independent
and circuit exhibitors in the
Survey of Refreshment Sales in Motion
Picture Theatres. This research
has been undertaken by BOXOFFICE
and The MODERN THEATRE so that
theatremen might have authentic
average figures and policies with
which they could compare their own
operations.
A study of product merchandising
as rtvealed by the survey will be published
in the next issue.
the public have applied the principles of
showmanship to refreshment merchandising.
This has been reflected in both the
attractiveness of their stands and the appealing
displays or methods of stimulating
interest in their popcorn, candy, soft
drinks and other snack items.
A surprising uniformity is therefore revealed
in the survey averages of concession
installation cost's when comparing
those of non-circuit and circuit houses of
various sizes. Averages for theatres according
to seating capacity are given.
In some metropolitan areas where theatre
concessionaires operate the stands on
a contract basis, the complete setup is especially
designed and installed by the concessionaires.
Graduating downward are
the more modest booths and automatic
soft drink coin machines provided by concession
operators.
CONCESSION f/ANAGEMENT
As in the Theatre Candy Survey, also
made by Boxoffice and Modern Theatre,
information was given on methods of concession
management. A slight increase,
from 12 to 13 per cent, was shown in the
total number of conventional houses serviced
by theatre concessionaires. This may
(Continued on following page)
BOXOFFICE :: September 1, 1951 33

. . The
FOR GKBATeH
DUMOND JUBILEE
7S Years of fine
candy
For the best candy values, see your
Chase representative . . .wire or write:
Chase Candy Company, St. Louis 16,
Missouri or San Jose, California.
Concession
Survey
(Continued from preceding page)
represent an actual gain or it may be influenced
by the inclusion of soft drink machine
concessionaires. A substantial number
of theatres have recently installed soft
drink services. A fair proportion are in the
form of cup machines. Others are of the
manual fountamette dispenser type.
Although 94 per cent of the non-circuit
houses operate their own refreshment
counters, they revealed a one per cent gain,
to six per cent of the total, favoring the
service of the concessionaires.
On the other hand, the cir«uits show a
NON-CIRCUIT THEATRES
tendency toward circuit-operated concessions.
StUl some of the largest circuits in
the country have their booths and vending
machines operated by concessionaires.
Those who prefer this specialized service
account for 23 per cent of circuit theatres;
77 per cent operate their own stands.
Arrangements with the concessionaires
vary among the circuits. Where the concessionaire
operates the complete stand, he
may supply trained attendants and provide
the equipment and -supplies. In other cases
the theatre will employ the personnel.
Some circuits contract with several conconcessionaires
located in various parts of
the country to serve the theatres in their
(Continued on page 37)
STEADY INCOME
Beautiful Stainless Steel Mills Gum Venders
Mills Gum Venders make profits
regularly without attention from
anyone . stainless steel finish
assures lasting beauty. Capacity is
.^15 1-cent pieces of gum in six selective
columns.
Price now only $27.50. Order
today, and get special low price
direct gum purchase deal with American
Chicle Co.
• MILLS AUTOMATIC MERCHANDISING CORP.
4150 Fullerton Avenue, Chicago, 39, Illinois
POPCORN BOXES
Automafic Or Regular Closure
Attractive Design at LOWEST Prices
1,000 or 1,000,000
WRITE FOR SAMPLES
DORE POPCORN COMPANY
5913 W. North Ave, Dept. M. Chicago 39, III.

Better Drinks and Faster Service
Mean More and Bigger Profits
for YOU with a DISPENS-O-MATIC
FOUNTAINETTE
The Finest Cold Drink Dispenser Ever!
The new smart-looking, well-designed DISPENS-O-MATIC
fountainette will help you serve better drinks and at the same
time make more money from soft drinks!
Features galore! Serves carbonated and/or still water drinks. Famous
DISPENS-O-MATIC carbonator delivers 60 gallons of carbonated
water per hour, assuring every drink sparkling and zestful. Light in
weight, yet sturdily constructed for continuous, trouble-free operation.
Has no electrodes, no solonoids, no relay boxes, and no belts or pulleys
to get out of order.
4-STAGE COOLING SYSTEM
All-dry, fully automatic, 4-stage cooling system assures quick positive
heat removal and a constant drink temperature of 40 degrees or less
with 72 degrees incoming water temperature, at the rote of four or
more 6-ounce drinks per minute!
Powered by Servel's famous "Supermetic" refrigeration unit with big
1 3 hi. P. motor, it delivers cold drinks at all times—in any climate.
Its hermetically sealed compressor and motor unit has no belts, or
pulleys—never requires oiling.
CHECK THESE OUTSTANDING FEATURES
1. Stainless steel SELMIX valve mixes syrup and carbonated water in exact
proportions. Capillary action preserves sparkling carbonation in the finished
drink. Self-sealing volve provides positive cut-off, prevents ofter-drip.
EQUIPPED WITH THE BEST:
SERVCL Supermetk Refrigeration
and the Famous
5ELMIX Dispensing
39' 2" high. 28" wide, 22" deep.
Syrup tank capacity, approx. 1 gal.
Pressurized syrup tanks, approx. 2 gals.
Caibonator motor. A.C. '4 h.p.. 110 volt.
Refrigeration motor, A.C. 1/3 h.p.. 110 volt.
jction; finish sprayed enamel or stainless steel.
Head
now being used for the fountain syrups of
COCA-COLA • CANADA DRY * PEPSI-COLA
NEDICK'S ORANGE^ VERNOR'S GINGER ALE
HIRE'S ROOT BEER and OTHER FAMOUS NAMES
Available in these models:
Carbonated water flo-control delivers even rate of flow of seltzer regardless
of number of taps being used at same time.
2. Patented syrup control assures an even rate of flow of syrup at the
valve when tank ranges from full to near empty.
3. Fourth and last stage of 4-stage cooling system assures constant 40 degree
temperature of drinks. Stainless steel cooling and carbonated water coils
cost in aluminum insures cold "first" drink at all times.
chamber 4. Storage permits refrigeration with ice if electricity fails temporarily
or if greater capacity is needed during peak periods.
Shut-off carbonated water conveniently located outside 5. valve for of unit.
Available with 1, 2 or 3 dispensing heads, or with any combination of
dispensers and pressure valves. Where pressure valves are used, stainless
steel syrup tanks ore conveniently located in the cabinet below.
t
Single Dispenser for

!
ness.
Frozen Novelties Boost
Concession Volume
When George and Robert Peterson
opened the Geneva Drive-In Theatre in
the busy southeastern corner of San Fi-ancisco,
Calif., they realized that a complete
and well stocked snack bar vi^ould contribute
greatly to mounting sales and satisfying
profits.
Functional equipment speeds snack bar service
at the Geneva.
Check the pjusses of
4» the only popping oi
butterlike flavor
#> pours readily in all k
of weather
•I" costs less per bag
produces fewer "dud
ll'% the golden colored popping
oil that will bring more silver
to your popcorn tfand.
Made of American Ingredients— Always Available!
The Cinesnax frozen novelty unit shown
above accounts for a heavy percentage of
sales the year around. The Plexiglas top
makes it possible for the customer to see
the items on display in the partitioned
cabinet, and to serve himself if he wishes.
The Petersons installed the complete line
of Cinesnax bar equipment, including the
hot dog warmer, popcorn warmer, and
nine-unit baby bottle warmer. They have
found that modern, functional equipment
reduces labor, and enables customers to
receive prompt service.
The Geneva is located on a crosstown
freeway, and situated next to the Bay
City's famed Livestock Exposition Auditorium,
commonly called the "Cow Palace,"
a spot everyone knows how to reach.
Furthermore, it enjoys the finest weather
belt in the city, having a minimum of fog,
which means usually fair climate all year
long.
Brighten up the house for better busi-
Make your theatre look like new
and it will act like new ... at the boxoffice.
Remodeling pays, do it now!
POPCORN
BOXES
6 DIFFERENT SIZES
Ready For Immediate
Delivery
Made by C. F. Simonln's Sons Inc. phiia.34,Pa.
POPPING OIL SPECIALISTS TO THE NATION
Write for
Samples and Prices
KONTNEY CARTON CO.
36
The MODERN THEATRE SECTION

Concession
Survey
(Continued from page 34)
areas. Also there are cases where one
operator may handle the popcorn and
candy while another will service the drink
machines. All such contracts are negotiated
by the circuit concession manager,
who maintains close contacts with both
the concessionaires and theatre managers,
exercising influence on methods used,
brands sold, and keeping detailed records
of sales.
::jyi,

Profit with
Cjn/eeaSpo6
Orangeade & Dispensers
Manager Given Credit
For Concession Gain
The concession department of the
Lauderdale Drive-In Theatre at Fort Lauderdale,
Fla., has enjoyed an 18 per cent increase
in business due to a number of improvements
made over a period of months.
The refreshment bar was redesigned for
maximum efficiency and new equipment
and special decorative features were added,
but Phillip C. Matthews, partner and manager
of the theatre, believes that the employment
of a new concession manager has
been the largest single contributing factor
to the increased business.
This man, Carl Rodberg, does all of the
buying for the concession and efficiently
runs this part of the theatre. He specifies
The pylon surmounting this attraction
absolute cleanliness,
board
with all employes in
at the Lauderdale Drive-In Theatre extends
white,
45
and prompt and courteous service. feet above the ground, and the signature may
Through his careful buying and management
he has produced gross business equal
be seen for a mile on either side.
to or above the national average for drivein
theatres.
any item chosen by taking only one or two
The steps
Lauderdale
from their stations.
concession counter
This was achieved
is
only
by careful
24 feet long, but has been
planning of
so
the
efficiently
layout. The
arranged behind menu consists
that
of
it produces
the usual five
an average
cent items,
plus
of 50 per
hot
cent
dogs,
or more
barbecue
of the
beef
gate
sandwiches,
with a simple
popcorn, ice
menu. Bottle
cream, coffee
coolers were
and doughnuts.
removed, and two Orange-Crush Thirst- The concession is located in a building
Aid drink dispensers were installed, as well which also houses rest rooms and projection
booth, in the center of the theatre
as a completely new back-bar. A snowcone
machine also was added. The area.
entire This building was outlined with tricolored
neon which comes on at the breaks,
concession is so arranged that the four
regular employes can serve the customer
(Continued on page 40)
THE MODERN
a rich fruit orongeade
METHOD OF
— The
SERVING
Green
Spot Way. Mixed in a jiffy.
SERVE THE FINEST — costs you less.
juice In each 12-oz. can there is the of
more than 80 Valencio Oranges concentrated.
Makes 5 gallons of REAL FRUIT
NATIONAL THEATRE SUPPLY
Celebrates Its
ORANGEADE costing you $1.82'/2—you
take in $10.00!
• GREEN SPOT MAJESTIC DISPENSER
Model 420, "FOUNTAIN OF JUICE"
refrigerated dispenser designed to
dispense Green Spot Orange- Ade.
The golden ade gushes up from
center and showers down with
dramatic taste tempting appeal.
Contact your local theatre supply
or write direct
MAJESTIC
ENTERPRISES, LTD.
959 Crenshaw Blvd. -Los Angeles 19, Cal.
Anniversary
A QUARTER CENTURY
OF SERVICE TO THE
THEATRE OWNER
NATIO NAL
Motion »'«CT
The MODERN THEATRE SECTION

Art Linkletter says:
IF THEY CAN HEAR
they'll hear me for Mars oii "People are Funny"
Howdy Doody says:
IF THEY CAN SEE
they'll see me for Mars on "Howdy Doody"
Look and Collier's say:
IF THEY CAN READ
they'll read the Mars ads in our magazines
Tliey,"of course, are the millions who
will buy candy bars by MARS this fall
Super-showman Art Linkletter, one of radio's top M.C.'s,
makes "People are Funny" fun for people to listen to. And he
keeps right in there pitching for MARS Milky Way and Forever
Yours—on a top time spot, Tuesday nights on CBS!
WB

^^r:*""^^^*':^
-=3*SI»>^«>-JMI*^
Manager Given Credit
For Concession Gain
(Continued from page 38)
Theaters everywhere report a steadily
increasing volume in these popular 10^-size Nestle bars!
Af^t.
Nestle's Crunch,
Milk and Almond Bars
also available
in 5c sizes—
Both 5c
and 70c sizes
packed TOO count
and 24 count
Nationally advertised-a national favorite for 30 years!
Nestles Cho

EllTIGr LUX/ Vice President and
General Manager, Darnell Theaters, Inc., operating
17 theaters in Ohio, New York, Kentucky,
Virginia and Maryland,
says:
''WE SELL A LOT OF CHEWING GUM
AT OUR CONCESSION COUNTERS.
irS GOOD, PROFITABLE BUSINESS
FOR OUR THEATERS."
Yes..Xhewiiig Gum Improves
Your Profit Picture!
It Pays To Display and Sell
Your Patrons' Favorite Brands
# People just naturally like to chew gum for your theater . . . Display Wrigley's
Spearmint, Doublemint, "Juicy Fruit"
at the movies, and they buy their favorite
brands on impulse when they see those and other popular, fast-selling brands of
brands displayed. Take advantage of this chewing gum where patrons can easily
fact to build extra good will and revenue see and buy them. It's good business.
BOXOFFICE :: September 1, 1951 41

RESEARCH
for
BUREAU
MODERN THEATRE PLANNERS
ENROLLMENT FORM FOR FREE INFORMATION
The MODERN THEATRE
PLANNING INSTTTUTE
825 Van Brunt Blvd.
Kansas City 1, Mo.
Gentlemen:
Please enroll us in your RESEARCH BUREAU
to receive information regularly, as released, on
the following subjects for Theatre Planning:
D Acoustics
Lighting Fixtures
D Air Conditioning g Plumbing Fixtures
n Architectural Service
q Projectors
D "Black" Lighting
(-, p„je

22 Cases of Soft Drinks
Sold in
Four Hours
On Black P^-iday, July 13, when the Missouri
and Kaw rivers flooded large sections
of the Kansas Citys, Ronald Means, manager
of the Oak Park Theatre, a neighborhood
house in Kansas City, Mo., rightly
surmised that the local water supply would
be impaired, and possibly cut off. In this
event, they would be unable to use their
cup vending machine. Planning for his patrons'
comfort, he hurriedly ordered 18
cases of Coca-Cola, which he felt would be
ample through Saturday and Sunday, since
the greatest sales the Oak Park Theatre
had ever enjoyed totaled 25 cases in a
week.
However, they were nearly sold out by
Saturday night, and Means had his wife
on the telephone early Sunday morning
trying to buy from any and all sources.
She finally obtained 110 cases of soft
drinks, mostly Coca-Cola, from a large
retail grocery store.
The old cooler which had formerly stood
in the concession stand was still avaOable
in the storage room, and he placed this
in the lobby, loaded with the bottled
drinks. Additional bottles were packed in
ice in wash tubs placed by the cooler. Mrs.
Means and the concession girl served the
theatre patrons, and Means was kept busy
replenishing the supply.
In four hours on Sunday night they
sold 22 cases of the drinks at 10 cents a
bottle. The bottles were really cold, and
the thirsty Kansas Citians were truly appreciative.
They will doubtless long remember
the refreshing drinks obtained
at the theatre when it was almost impossible
to buy the bottled goods any
where, and the water supply had completely
disappeared in many low pressure
areas. The Oak Park has a capacity of
950 seats, and normally sells about 700
cup vended drinks a week. The entire 110
cases of bottled drinks were sold before
the end of the flood week.
Vast Popcorn Acreage
Lost to Flood
Rains and floods in Missouri and Kansas
washed out 22,000 acres of popcorn
which will materially reduce the 1951 yield
for those states. It is impossible to forecast
the effect of this loss upon the total crop
for this year, but it is known that the loss
of just one more growing area, perhaps due
to an early frost in northern Iowa such as
was experienced last year, would create a
definite shortage.
On the other hand, according to C. G.
Manley of Manley, Inc., continued good
weather from now through harvest would
make the situation considerably brighter.
It costs no more to have a good color
scheme than it does to have a poor one.
Study thoroughly the problems involved,
then give your theatre a harmonious new
dress that will make it show up to the best
possible advantage.
MELLOS
POPCOBN
Is the Cream of the Crop
1. CONSISTENT, UNIFORM QUALITY
Highest popping throughout the year. Every
lot laboratory-tested. We test — we don't
guess!
2. MORE ATTRACTIVE, TASTIER, MORE
TENDER
Customers always come back for more once
they have tasted its delicious flavor.
3. ATTRACTIVE SILVER SCREEN BOXES
Popcorn boxes available. Real sales boosters.
4. MORE RETAIL SALES PER BAG
Means more profits to you. Mellos Popcorn
is worth $5 to $10 more per bag than average
corn because of higher popping volume.
A trial order will convince you.
We are Dealers in POPCORN. PEANUTS
and SUPPLIES
••WHERE QUALITY IS fflGHER THAN PRICE!"
MELLOS PEANUT COMPANY
Los Angeles Chicago
637 Towne Avenue 724 W. Randolph Street
d
fck
Who Else But Hollywood Offers You a Fall Line
Of Candy Bars With All These Advantages?
HERE THEY ARE ... 7 DIFFERENT DELICIOUS CANDY BARS
ALL PROVEN TOP MONEY MAKERS I
PAYDAY
Vanilla fudge
center covered
with smooth caramel
. . . rolled
in crisp, freshted
neanuts.
BUTTERNUT
Crunchy peanuts
in rich caramel
center . . . coated
with delicious
milk chocolate.

.. f^eAOAcnes!
for your
~~^--"~x^_
eye-strained customers^
for YOU, Mr. Theatre
Owner . . . you can fill every
seat . . . down front ... on the
side or in the middle ... with
MPPYCUSWMeRS ,
NO GLARE
CUSTOM
EEN
NO PERFORATIONS lo dot voor
potront'cyes.No ey« strain fror
SAY PLEASED PATRONS EVERYWHERE!
B. F. SHEARER COMPANY
;31B Secgnd tvtnit. Siattli 1. Wisbmtton
ElPOm OlSmiBUIOR; Fll«2«8 t HUNSEN. ITO.. 301 Cltt SI . S«N FRINCISCO
C«MO«: DOMINION SOUND EOIIIPMENI. ITD. . OFFICES IN All PRINCIPAl CITIES
Protect Your Projector Lens!
DIT MCO PORTHOLE BLOWER
Keeps hemdk
with lipstick
liisi as Essential for Indoor Houses
as it is for Drive-ln Theatres.
delicately coated 1<
drive-ins, keeps dust,
insects
tering
port.
projection
projection
Assures
optical gl
port hole open
ings.
Bl
ry exh<
A PAYING
INVESTMENT!
hief lint. laden
ouge, etc., off
DRIVE-IN THEATRE MFG. CO.
.729 Baltimore Ave. KANSAS CITY 6, MO.
The Modern Theatre:
Perhaps you would like to print this
little article in one of your issues. I would
like to see it in print to shake up some of
these hams.
With about 800 motion picture operators
at present out of work due to the many
closings, some of which will never reopen,
it is, in my opinion, the end of the
"light-up, thread-up man" which we have
in so many booths today. Of these 800 out
of work, I would venture to say that only
50 of these are what we call projectionists.
I am the owner of ten small theatres
and, much to my regret, started out with
operators; in other words, "light-up,
thread-up men." Because of carbon waste,
out-of-focus pictures, chopped off changeovers,
no knowledge of lamp house carbonmirror
focus, no knowledge of electricity
outside of a flashlight battery, no knowledge
of emergency remedies, I decided to
hire two experienced projectionists for two
of my best places at a salary almost double
what I was paying my operators.
In the first year the carbon cost of these
two houses dropped to half, and there was
not one call for service on sound or machines
where there had been an average
of four calls a year previously. Changeovers
between pictures are done with a
fader, there is no chopped off music, and
pictures are always in focus, both color
and black and white. These men have
knowledge of emergency measures in case
of breakdown, and any unusual operating
conditions are immediately checked and
reported to me. Indeed, it was such a
pleasure to have these two projectionists
working for me that I replaced all my
"light-up, thread-up men" in the balance
of my houses with projectionists with lots
of experience. Although my salaries are
higher, my operating expenses were cut
over a period of time.
Not one of these projectionists uses any
cue marker or scratches or marks film In
any way. They all have knowledge of sound
systems and are able to keep same in top
condition. Carbons are burnt up to within
one inch, and all single reels kept single
to burn up odd pieces. All of my projectionists
could pass an electrical exam or a
state motion picture operator's exam with
ease. I would like to say that, from my
experience, projectionists are few and far
between. I said projectionists, not operators.
If you want to make a brief check, ask
your operator these few simple questions:
Why has the rotating shutter more than
one blade?
If one rectifier burned out. how would
you connect the one rectifier to both machines
to have both arcs burning at the
same time during changeover?
What are the "diamonds" used for on
every leader of film?
What is the amp. limit on a No. 6 wire?
(Continued on page 50)
NET WEIGHT 119 POUNDS
$25
DOWN
Balance $10 Monthly
ALL WEATHER SCALE
FOR OUTSIDE LOCATIONS
The head and post of this penny weighing
scale ore made of pure aluminum. When
highly polished and anodized it takes on a
satin silver finish and mokes it look like o
piece of jewelry. It looks nice with any fixtures
and will also stand the weather. This
scale can also be operated inside.
WRITE FOR PRICES
Imented and Made Only by
WATLING
Manufacturing Company
4650 W. Fulton St. Chicago 44, III.
Est. 1889—Telephone: Columbus 1-2772
Cable Address: WATLINGITE, Chicogo
44 The MODERN THEATRE SECTION

i
^^^^^
"'^^
ate
\awp,
«^« ^,,„ ,«-, «" * ,„ ,een ««» "
, „„,
I .Ht S^«'*''
„....-"•"•*"
», ^ )
SVront
( ) Sltonl (\ccWts.
BOXOFFICE September 1, 1951
45

A Manual of Drive-ln
Design and Operation
SELECTING PROJECTION AND SOUND EQUIPMENT

Experience has proved that uncoated lenses do not permit a sufficient
quantity of light to reach the screen, so fo achieve the best projection results
anti-reflection coated lenses must be used fay the drive-in theatre. This
Simplex projector, which is thus equipped, is installed at the Grand River
Drive- In Theatre, Detroit, Mich.
Since the large size drive-in screens require that the projection booth
be located several hundred feet back, high intensity arc lamps must be
used. In the photograph above of the Ballantyne projection equipment used
by the Hi-Way Drive-ln Theatre, Bay St. Louis, Miss., a Strong Mogul lamp
may be seen mounted on the projector.
amperes to 140 amperes, but the higher amperage arcs require
the use of a glass filter between the lamphouse and the picture
aperture to prevent the excessive heat from damaging the film.
These glass filters frequently cause a light loss of up to 25
per cent and this loss tends to eliminate any assumed advantage
that might be gained by the use of the higher current.
Many devices have been, and are being, used to reduce the
excessive heat generated by these high intensity lamps but the
best solution to the problem is to use the 70-ampere arc. The
question that has not been answered in anyone's satisfactions is
why use additional current, burn an excessive quantity of carbons
and shorten the life of the equipment just to produce light that
cannot be transmitted to the screen?
POWER SUPPLY FOR ARC LAMPS
Two types of power supply are available for the operation on
the arc lamps, motor-generator sets and amplifiers. The motorgenerator
sets cost more to install but are cheaper to operate,
while the rectifiers are cheaper to install but are more costly to
operate. Either power source will give satisfactory results if their
capacity is sufficient to operate the lamps at their required maximum
capacity.
IN-CAR SPEAKERS
Equally as important as good projection is first-quality sound.
Most of the in-car speakers on the market are of good quality
and the variation in cost is largely due to the type of housing
provided for the speaker unit, a cast aluminum housing naturally
costing more than a light stamping. Altogether too much emphasis
is being given to the size of the cone used in the speakers.
The fact is that a three-inch cone is adequate for use in an
automobile if the amplification is of sufficient volume. A cast
housing has a tendency to provide clearer reproduction than does
a stamped housing and eliminates the metallic vibrations so common
to stamped housings so that the cast housing is the more
desirable. Also, the cast housing will absorb more mechanical
punishment without causing trouble.
JUNCTION BOXES
Many types of junction boxes are available, with or without
lights, lighted domes and carhop signals. As previously stated, it
is my opinion that it is far less costly and certainly far more
efficient to light the ramp area with Moonlight floodlighting than
to provide the costly little glow lights that do nothing in the way
of general illumination while the picture is on the screen.
Each junction box provides connections for two in-car speakers
and these junction boxes should be of a neat design that is
pleasing to the eye; they should have a secure fastening to attach
them to the speaker posts; should contain terminals that permit
connecting the speaker terminals with the ramp wiring; should
contain the highest quality impedance matching transformers,
and should be designed to permit easy access for repairs or connections.
When a junction box has all of the items mentioned
above it is the proper item for a drive-in theatre.
POWER
REQUIREMENTS
Piactically all in-car speakers are designed to require about
one-quarter of one watt per unit so that a 500-car theatre would
require an amplification system of a minimum of 125 watts of
wt.
(Continued on the following page)
A double shutter allows more light to reach the screen for a longer
period of time than is the case with a single shutter mechanism, and is
a Must for drive-in theatres if maximum results are to be obtained from
the projection equipment. The RCA-Brenkert installation shown above,
with double shutters, is in use at the Cowtown Drive-ln Theatre, Fort
Worth, Texas.
BOXOFFICE September 1, 1951 47

A Manual of Drive-ln Design and Operation
(Continued from preceding page)
With more than a
500-foot projection
throw the Motiograph
projectors installed in
the booth at the Geneva
Drive-ln Theatre, San
Francisco, Calif., often
must cut heavy fog as
well as darkness to get
the picture on the
screen. To get this difficult
job done, Ashcraft
Super-High arc lamps,
burning Lorraine carbons
were installed.
^vN
\^
Light Diffusing
Vinyl
Surface
SUPER-LITE
SCREEN
Uniform Light To All Seats
CLEARER-BRIGHTER
LARGE SCREEN TV PICTURES AND REGULAR
PROJECTION
SHIPPED FOLDED OR ROLLED
All
Dealers
VOCALITE SCREEN CORP.
Roosevelt, N. Y., U.S.A.
•^^OWCs
power. It is advisable lu in^^Lai; a dual
channel amplifier system to prevent chance
of all sound in the theatre being killed by
failure of a one-stage amplifier.
As motor-generator sets for the projector
arcs come in various sizes, from 7'2
hp to 40 hp, the current required for their
operation should be obtained from the
manufacturer of the equipment. In providing
underground service for motor-generator
sets it must be recognized that copper
used for underground service must be
heavier than that required for overhead
service as there is practically no heat dissipation
from underground wire.
(Continued next month)
ILLINOIS FIREWORKS CO.. INC.
DANVILLE. ILL. • PHONE 1716 • BOX 792
Old Type Lens
YOUR THEATRE is
as modern
as the IMAGE en YOUR SCREEN
Protect your investment . . . Build Profits . . .
^ith B&L Super Cinephor Lenses
Don't lose patrons by projecting dim, eye-straining
images. B&L lenses bring your audiences today's
finest image quality . . . brighter, sharper pictures
with edge-to-edge brilliance and contrast. Build
steady patronage, steady profits, with B&L lenses.
44% to 100% Brighter
^C^CC^ for complete information to Bausch & Lomb Optical Co.,

An Outdoor Theatre Within the City
DRAW CROWDS
WITH FIREWORKS I
DRIVE-INS
Boost Your
Attendance
with
LIBERTY
FIREWORKS
The World's Finest Fireworks
Greater brilliance, color, flash and noise.
Send for our 56-page catalog in three colors
containing Displays from $25.00 to $1,000.00.
At Direct From Factory to You Prices!
prompt response, use the postage-free blue postcard
for
in this issue, statmo this ad's l(ey number, 46-A.
Ramps are of sodded earth at this Florida drive-in theatre.
A metropolitan location was chosen for
the attractive Main Street Drive-In Theatre
in the center of a heavily populated
area of Jacksonville, Fla. The 700-car outdoor
theatre has a paved hold out area
to accommodate 400 cars.
The ramps differ from most of the construction
seen in the south, which are
either paved completely or covered with
shell, clay or limestone. At the Main Street
Drive-In the ramps are sodded earth with
paved driveways between ramps.
Insects at Drive-ins
Killed by a Fog
Joe Hornstein, Inc., St. Louis, Mo., has
been made exclusive distributor of "Magic
Fog" tubes which have obtained remarkable
results in banishing mosquitoes and
other insects from drive-in theatres. The
tubes are manufactured by Magic Fog, Inc.,
Litchfield, 111.
Joe Hornstein, Inc., plans to distribute
"Magic Fog" through authorized theatre
supply dealers in various key cities of the
United States. The tubes and related products
may, of course, be obtained through
The concession building is 45 feet long
with two side entrances and a center door
exit in the front. Cafeteria-style layout of
concessions handles traffic two ways, and
the counters on each side of the cash
register are identical in layout and products
sold. Coca-Cola, Orange-Crush, milk,
coffee, ice cream and snow cones in four
flavors are popular items, in addition to
popcorn, candy, chewing gum and cigars.
Hot dogs and barbecued sandwiches also
are sold.
Joe Hornstein, Inc., in the trade areas it
customarily serves.
The application of "Magic Fog" to combat
mosquitoes and other insects is very
simple. The tube containing the formula
to destroy the pests is attached to the exhaust
of an automobile or truck, and when
the engine is running a very fine fog is
distributed into the air, killing the insects
that come into contact with it. The fog, as
it settles, sets up a protection against
mosquitoes.
Farther information about "Magic Fog"
may be obtained by theatremen through
their local theatrical supply dealer.
LIBERTY DISPLAY FIREWORKS CO.
1210 So. 17th Ave. Maywood, Illinois
Suburb West of Chicago
Telephones Maywood 2110 and 2111
yo^ulck cJDeliueru
ON
EPRAD
(Formerly "TECA")
IN-THE-CAR
SPEAKERS
EPRAD'S broad line offers a speaker to fit
your budget! There is a model for every situation.
Hurry! Place your order today to
assure quick delivery. EPRAD'S five yeors of
performance prove complete dependability
and lowest maintenance cost.
EPRAD
111 MICHIGAN — TOLEDO, OHIO
For Better Service
And Higher Profits
EVERY DRIVE-IN THEATRE
NEEDS THE
niirrrTrDIA * concession on wheels.
DUrrC I CI\IA . .Hot and cold compartments.
HOT BOX WARMER'ioiiy'Roii'J°^iiy
PORTO-FOUNTAIN., ^/-l'
Ask for descriptive literature, prices and delivery
THE WALKY-SERVICE CO.
401 Schweiter Bldo. WIchiU, Kanj.
EOXOFFICE :: September 1, 1951 49

EVERYBODY-
Is
Switching
TO THE
HANOVER
continuous
CARBON BURNER
From the little houses to the top circuits—exhibitors
are building $$$ profits by cutting
carbon
costs.
5-YEAR PRODUCT GUARANTEE
against inferior materials and workmanship
and against normal wear and tear.
MONEY BACK GUARANTEE
You have 5 days from the time you receive
the unit to install and test it thoroughly.
- FEATURES -
• Any operator con install it . . . quickly, easily
in a Suprex type lamp.
• Parts
don't wear out—no maintenance cost.
• Precision built, completely automatic.
• Pre-heats incoming carbon.
• No disruption or loss of light in changeover.
• Eliminates uncertainty of burning period of any
size carbon stab.
• Pays for itself immediotely by using accumulated
waste.
NORPAT SALES, INC.
45 W. 45th St., New York 19, N. Y.
Cables: Norpatcreat, New York
Dear "Doc";
Please send C.O.D. a Hanover Continuous Carbon Burner at
$77.50. I will Install it immediately. If not satisfied after
5 days from date unit is received, I may return it for
full
refund.
Lam

READERS' BUREAU For
further information
regording products advertised or mentioned in this issue, use
the postage-paid reply cards below.
NEW EQUIPMENT and DEVELOPMENTS
Briefed from the full description starting on page 53
OFFER 'ALICE' THEATRE BALLOONS P-774
series of Timely novelty balloons fe;itures characters from
the Walt Disney fllin, and has been brought out hy the
Eagle Rubber Co. as a theatre sales item.
STURDY THEATRE SAFE ANNOUNCED P-775
The attractively finished tlieatre safe has a tour-tumbler combination
lofli and burglar resisting spindle.
MOWER HAS 20-INCH CUTTING EDGE P-776
The unit Is designed for use at dri\e-ins and the 20-inch
cutting edge enables rapid maintenance work.
VINYL THEATRE TV SCREEN P-777
The ail vinyl screen has no mtton bacit and is especially
suited to large-screen theatre telecasts. It Is manufactured
by Raytone Screen Corp.
LIQUID GERMICIDE FOR THEATRES P-7S2
is a The cleaner compound combining synthetic
soap,
detergent, a germicide, wetting agent and penetrant with
water softeners and emulsiflers.
TRIMMER-TYPE MOWER FOR DRIVE-INS P-783
The gasoline mower can trim within two inches object.
of an
The unit is announced by Moto-Mower Co.
PRE-MIX ORANGE-CRUSH DISPENSER P-784
L'olorfui The dispenser acts as a sales and has
stimulator
been perfected after two years of experimentation by the firm.
FREEZER MAKES MILK SHAKES P-7S5
The Sweden Freezer Mfg. Co. has variation
developed a
of the 1-190 CTintlnuous soft ice cream freezer.
OFFER ONE-GALLON FIRE EXTINGUISHER P-7S6
The unit is reported to offer highly effective protection
against electrical and flammable liquid fires, and is introduced
hy Buffalo PMre Appliance Corp.
VINYL PLASTIC TILE FLOORING P-7S7
The flooring combines features durability
of rugycdiiL'Ss.
and attractiveness and is announced by B. F. Guodriclt.
SCREEN PAINT APPLIED WITH BRUSH P-788
Interior The snow-wiiile coating may also applied by
be
spray gun or roller applicator. It is introduced by Drive-ln
Theatre Mfg. Co. No primer Is necessary.
CHOCOLATE DRINK FOR THEATRES P-789
Old Colony Cocoa Crcmc, introdured Orange-Crush, is
by
said to liave a rich and distinctive chocolate flavor.
SELF-CONTAINED CONDITIONER P-790
The attractively styled unit is sizes and
available In four
can be adapted for beating with a simple adjustment.
UNIT CUTS FLOOR MAINTENANCE P-791
The macliine has a 12-lneh cleaning expanse, which sim-
16mm UNIT RECORDS, PROJECTS P-77S
Tlie unit provides a means of commentary
directly recording plifies the tasks of scrubbing, waxing, polishing and buffing.
on edge of
or musical bacliground magnetiwlly
DISPENSER SERVES HOT, COLD DRINKS
film.
P-779
PLASTIC WALL FINISH IN 27 COLORS P-792
is The new plastic finish introduced hy Armstrong
the
Cork Co. Material has a higlily poiislied finish.
The up to 12 drinlts per minute and
unit is said to serve
has seven pushbutton selectivity. It is hitroduced hy the
Drink-Master and has a syrup capacity of 925 drtoks.
Corp..
POWERFUL DRIVE-IN SPOTLIGHT P-7S0
LITERATURE
Providing 100.000 candlepovver with 300-watt rating,
only a
Briefed from the descriptions on page 57
tlie unit concentrates its entire light output in a long-
throw, narrow-flooding beam.
DISPENSER FEATURES THERMAL CONTROL
P-7gl POPCORN PRESSBOOK PRINTED L-13S9
The attractive, 34-page booklet help to
Orange juice dispenser said by manufacturer to insure
is available as a
is theatre mncession merchandisers. The booklet illustrated
and temperature. The unit holds over two
proper flavor
to show how to sell buttered corn.
gallons and is introduced by Majestic Enterprises. Ltd.
DISCUSS SOFT ICE CREAM UNIT L-1390
The new four-page booklet covers direct
the Electro Freeze
dispensing soft ioe cream machines.
PROSCENIUM TREATMENT BROCHURE L-1391
The colorfully illustrated 16-page booklet illus-
contains
trations of types of curtain control equipment, and a section
devoted to stage safety. It Is published by J. R. Clancy, Inc.
LOUVERS SUBJECT OF BOOKLET L-1392
colorfully The illustrated booklet available to
is made
exhibitors by Bcnjamhi Electric Mfg. Co.
UNIFORM CATALOG ISSUED 1-1393
The catalog contains illustrations theatre
of uniforms for
attendants and refreshment service personnel.
FLUORESCENT LIGHTING CATALOG L-1394
Catalog 48 contains material on the recessed
advantages of
Incandescent and fluorescent lighting.
ELECTRICAL PRODUCTS BULLETIN L-1395
file Spero EHectric Corp. 52-page catalog contains material
on the five lines of electrical products.
DISCUSS RESILIENT FLOORING L-1396
The new type tile floor is discussed in a eolortul brochure
published by the Flintcote Co.
STANDBY POWER A SUBJECT L-1397
booklet The pictures uiuts rangmg 2,000-watt
from 350 to
output. It is published by Howard Industries, Inc.
AUTOMATIC SPRINKLER BOOKLET L-139S
The illustrated booklet on automatic protec-
sprinkler fire
tion systems lias bceu published by the Grinnell Co.
FIRE PROTECTIVE PAINT DISCUSSED L-1399
Tills colorfully Illustrated brochure Ocean
published by
Chemicals Corp. contains the results of several tests.
PLASTIC WALL PANEL FEATURED L-1400
Marsh Wall Products. Inc. brochure discusses plastic finished
ajid wall ceiling panel and contains a sample.
CHANGEABLE LETTER BOOKLET L-1401
Tlie signs ate illustrated and described illustrated
in an
booklet available to theatremen from the Tablet & Ticket Co.
PUBLISH FLOOR CLEANING BROCHURE L-1402
The new brochure contains simple rules proper care
on
and maintenance of asphalt flooring.
MAINTENANCE TOOL PRESENTED L-1403
A sponge mop with built-in wringer is announced in a
Minute Mop Co. folder published recenliy.
PUBLISH COLOR HARMONY KIT L-1404
The Imperial Paper & Color Corp. complete
kit comes
with sketching materials, a pad of color plimning sheets and
aL'tuai crayons representing the ten basic decorator colors.
DISCUSS UPHOLSTERY MATERIAL L-1405
The all plastic material is introduced colorfully illus-
in a
trated booklet issued by the Masland Duraleather Co.
TILE COLOR BOOKLET ,;^'^^'^
A colorful brochure showing the 15 basic plastic tile colors
published by the Stylou Corp.
DISCUSS TYPHOON CONDITIONERS L-1407
The complete Typlioon packaged line in the
is described
attractive booklet issued by the tirm.
PRESENT SOUND CONDITIONING SYSTEM L-1408
The noise preventive system Is the subject of an informative
booklet available to theatreraen from the Celotex Corp.
DRIVE-IN LIGHTING LINE PRESENTED L-1409
The lighting units are described in a bulletin
catalog
published by the Steber Mfg. Co.
CATHODE LAMPS DESCRIBED L-1410
cold Hie cathode lamp aids air-borne
in the control of
bacteria and is featured in a folder published by Kuesch
Electric Co. A lew sample installation photos are contained.
DESCRIBE DECORATIVE MATERIAL
L-14U
The new type plastic material for use ta theatre restyling
is announced in a folder available from the Decora Corp.
WARM AIR FURNACE DISCUSSED L-1412
Operational methods of the oil fired furnace are explained
in folder from Steel Products Engineering Co.
PORTABLE CARPET BEATER DISCUSSED L-1413
The unit with a vacuum dust mliector is Introduced In a
nild Floor Machine Co. folder.
How to Use These
READERS' BUREAU COUPONS
I. Fill out completely a leparate coupon
for eoch New Equipment item.
News article or Literature reference
(above) which interests you. Likewise
for each Advertising Product (reverse
side of this sheet) about which you
want more information. Put only one
key number in each square.
JOHN Q. DOE
„,, QUEEN
SIh and MAIN
NEWBERN s
%U±.
ALA.
he
MODERN THEATRE Sei
2. Use the outer card to request one
to four items, both cardt if requesting
five to eight.
3, When you have filled out the coupons
for each request, detach the
postcards and mail. No postage
needed in the U.S. (Affix stomp in
Canada.)

READERS' BUREAU
For literature on products advertised or mentioned in this issue, see other
side of this sheet and read how to use the postcard coupons below.
PRODUCTS ADVERTISED IN THIS ISSUE
ADMISSION SIGNS
Associated Ticket & Reoister Co 14-A
Edgar Bowman 5S-A
ATTENDANCE BOOSTERS
of Flowers Hawaii 56-A
ATTRACTION BOARDS AND LETTERS
Adier Silhouette Letter Co 54-A
Poblocki & Sons Co 57-C
Wajncr Sign Service 5-A
BOXOFFICES
Poblocki & Sons Co 57-C
CANDY
Chase Candy Co 34-A
Henry Heide, Inc 37-A
Hollywood Candy Co 43-A
Mars. Inc 39-A
Nestle's Chocolate Co 40-A
Peter Paul, Inc 29-A
CARBONS
See Projector Carbons
CARBON SAVERS
Norpat Sales Co 50-A
Payne Products Co. (Cron-D-Matic) 5S-B
CARPET
Snith-Masland Carpet Co 6-A
CARPET CLEANING MATERIALS
Jcrctaydon, Inc 60-B
Magicleaner. Inc 22-C
CARPET CUSHIONING
Sponge Rubber Products Co 17-A
CONCESSION EQUIPMENT. DRIVE-IN
Walky Service Co 49-D
CONCESSION CONTRACTORS
Sportservice Corp 43-C
CURTAIN CONTROLS AND TRACKS
Automatic Devices Co 26-C
J. R. Clancy. Inc 3-A
Vallcn. Inc 26-A
DISPUY FRAMES AND EASELS
Peoples Display Frame Co 42-A
DRINK DISPENSERS, Soft Drinks
See Fountainettes
DRINKS. SOFT
Coca-Cola Co 2-A
Dad's Root Beer Co 40-B
Majestic Enterprises, Ltd 3S-A
Mission Dry Corp 39-B
ELECTRIC POWER GENERATORS
Fairbanks, Morse & Co 22-A
D. W. Onan & Sons Co 26-B
FILM CABINET SIGNALS
Ohio Products Co 2S-C
FILM SPLICING DEVICE
Griswold Machine Works 59-A
FIREWORKS for DRIVE-INS
Illinois Fireworks Co 4S-C
Liberty Display Fireworks Co 49-B
FOUNTAINETTES
Dad's Root Beer Co 40-B
Dispensers, Inc 35.
Majestic Enterprises, Ltd 38- A
FOUNTAIN SYRUPS
See Drinks, soft
GUM, CHEWING
Wm. Wrigley Jr. Co 41-A
GUM VENDING MACHINE
Mills Industries, Inc 34-B
KIDDIE RIDES for DRIVE-INS
Miniature Train Co 49-A
LIGHTING CONTROLS, HOUSE & STAGE
Superior Electric Co IS-A
MOTOR GENERATORS
Hertner Electric Co 55-A
PUYGROUND EQUIPMENT for DRIVE-INS
Drive-ln Theatre Mfg. Co 44-B
PLUMBING FIXTURES
Amer. Radiator & Std. Sanitary Corp...31-A
POPCORN BOXES AND SACKS
Dore Popcorn Co 34-C
Kontney Carton Co 36-A
Manley, Inc 32-A
Mellos Peanut Co 43-B
POPCORN MACHINES
Manley, Inc 32-A
POPCORN PRIZES
Eppy & Co.. Samuel 37-B
POPCORN SCOOPS
Speed-Scoop 40-C
POPCORN SEASONING (OIL)
Manley, Inc 32-A
C. F. Simonin's Sons, Inc 35-A
POPCORN AND SUPPLIES
Dore Popcorn Co 34-C
Manley. Inc 32-A
Mellos Peanut Co 43-B
POPCORN WARMERS
Hollywood Servemaster. 34-D
Inc
POSTER FRAMES AND EASELS
Peoples Display Frame Co 42-A
Poblocki & Sons Co 57-C
PROJECTION ARC LAMPS
Ashcraft Mfg. Co 22-8
Strong Electric Corp 45-A
PROJECTION LENS PROTECTOR
Drive-ln Theatre Mfg. Co 44-B
PROJECTION LENSES
Bausch & Lomb Optical Co 4S-A
Kollmorgen Optical Corp 30-A
Raytone Screen Corp 21-A
PROJECTION AND SOUND
The Ballantyne Co 19-A
International Projector Corp 1-BC
Motiograph, Inc 13-A
Wenzel Projector Corp 30-
PROJECTION AND SOUND SERVICE
RCA Service Co 2S-A
PROJECTOR CARBONS
National Carbon Co 27-
PROJECTOR PARTS
LaVezzi Machine Works 56-B
RECTIFIERS. PROJECTION
Strong Electric Corp 21-B
REFRESHMENT CART, DRIVE-IN
Walky Service Co 49-D
REEL-END SIGNALS
Ohio Products Co 2S-C
RIDES—See Kiddie Rides
SAND URNS
GoldE Mfg. Co 54-C
SCALES, PENNY WEIGHING, FORTUNE
Watling Mfg. Co 44-C
SCREEN PAINT
Drive-ln Theatre Mfg. Co 44-B
SCREENS for INDOOR THEATRES
Raytone Screen Corp 21-A
B. F. Shearer Co 44-A
Vocalite Screen Corp iS-B
SCREEN TOWERS for DRIVE-INS
Drive-ln Theatre Mfg. Co 44-B
SEATING. CONVENTIONAL THEATRES
American Seating Co 2S-B
Griggs Equipment Co 37-C
Hcywood-Wakefield Co 23-A
Ideal Seating Co 57-A
Kroehler Mfg. Co 15-
SIGNS. DIRECTIONAL. Etc.
Associated Ticket & Register Co 14-A
Edgar S. Bowman 58-A
SPEAKERS. IN-CAR, for DRIVE-INS
The Ballantyne Co 19-A
Drive-ln Theatre Mfg. Co. 44-B
Theatre Equipment Co 49-C
International Projector Corp 1-BC
SPOT LAMPS
Strong Electric Corp 4-A
STAGE RIGGING & EQUIPMENT
J. R. Clancy, Inc 3-A
STAGE SHOWS
Amusement Enterprises 59-B
THEATRE FRONTS
Poblocki & Sons Co 57-C
THEATRE EQUIPMENT AND SUPPLIES
National Theatre Supply :^-B
S.O.S. Cinema Supply Corp 57-B
TICKET BOXES
General Register Corp 16-A
TICKETS
Toledo Ticket Co 60-C
UNIFORMS. USHER, Etc.
Marcus Ruben. Inc 60-A
VACUUM CLEANERS
General Electric Co 54-B
Ideal Industries, Inc 59-C
National Super Service Co., Inc 50-B
"WALK-IN" OUTDOOR THEATRES
The Ballantyne Co 19-A
Q

EQUIPMENT Sr
DEVELOPMENTS
Series of 'Alice' Balloons P-774
For Sale in Theatres
A timely series of
novelty balloons feat
u r i n g characters
from "Alice in Wonderland"
has been
brought out by the
Eagle Rubber Co.,
Inc., as a sales item
in theatres.
The display card
balloon assortment
effectively merchandises 48 novelty balloons
imprinted with Alice, Dee and Dum,
the Queen, Mad Hatter, March Hare, Walrus
and the Carpenter.
Two dozen of the balloons on the card
are long airships, one dozen are large
rounds, and one dozen are head and body
balloons. All are imprinted and sell for 5
cents each.
Sturdy Safe Introduced P-775
To Theatre Market
The Gary Safe Co.
-t^^ introduces a sturdy,
attractively finished
safe to the theatre
market.
Finished in eyecatching,
attractive
green enamel, with a
silver -toned interior,
the safe has a green
felt lining in the bottom,
and chromeplated,
engine-turned
jeweled finish on doors. The doors are of
heat-treated, hardened high-carbon steel.
The safe has a four tumbler combination
lock, burglar resisting spindle, relocking
device, one-inch steel fabricated body
and is triple welded. Capacity, 450 cu. in.
Gasoline Rotary Mower P-776
With 20-Inch Cut
A 20-inch gasoline rotary mower designed
especially for grounds maintenance
work at drive-in theatres is introduced by
Pood Machinery & Chemical Corp.
The mower is equipped with a two h. p.
four-cycle engine and has a side trimmer
unit which permits cutting to within onehalf
inch of the outside measurements on
the sides and one inch in front.
Exceptional balance and maneuverability
are particular features of the unit, as
reported by the manufacturer. The cutting
heights can be simply adjusted from
V/2 inches to 3 inches. The cutting blade
is fully guarded. The mower is of a streamlined
design and has a crinkle green finish.
FOR MORE
INFORMATION
USE Readers'
Bureau Coupons, page 51
Vinyl Screen for Theatre TV P-777
And Regular Projection Use
An all vinyl screen for use both with
large screen theatre television and for
normal projection use is introduced by
Raytone Screen Corp.
The all vinyl screen does not have a
cotton back, and is said by the manufacturer
to give an extreme high brightness
gain together with perfect diffusion.
16mm Recorder-Projector
Announced by RCA
P-778
A new 16mm recorder-projector, providing
a means of directly recording commentary
or musical background magnetically
on the edge of 16mm film, has been introduced
by RCA.
To record with the unit it is necessary
only to turn a switch and talk or play
music into a plug-in microphone. After
the recording is completed, another control
may be set for immediate playback, and
if revisions are needed or if re-recording
of the film is desired an electronic erase
head may be activated by another simple
control. A mechanical safeguard prevents
accidental erasing.
Recording on the RCA 400 magnetic
sound projector requires no special preparation
or studio facilities and eliminates
the time normally consumed in waiting for
processing of a photographic track.
Hot and Cold Dispenser Serves P-779
Twelve Drinks a Minute
A hot and cold four drink dispenser
which serves up to 12 drinks per minute
and has seven pushbutton
selectivity is
introduced by the
Drink-Master Corp.
The unit has a
syrup capacity of 925
drinks, and will hold
as many as 750 cups.
The dimensions of
the cabinet are as
71x24x33
follows:
inches.
No syrup solenoid
valves or syrup pump
are used in the Drink-Master, and the complete
upper half of the cabinet is under
constant refrigeration. The unit is supplied
with a standard compressor and National
coin mechanism.
The operator has a choice of two hot and
two cold noncarbonated drinks, including
hot coffee, with or without cream and
sugar, hot chocolate, hot soup and hot or
cold coffee and tea.
Outdoor Spotlight for Use
At Drive-In Theatres
P-780
A powerful outdoor spotlight providing
100,000 candlepower with only a 300-watt
rating is announced by Stonco Electric
Products Co.
The new unit is designed to concentrate
its entire light output in a long-throw,
oval-shaped, narrow floodlighting beam.
Made of non-corrosive, heavy-duty cast
aluminum throughout, the spotlight has
a universally adjustable cast-aluminum
swivel arm to fit a variety of standard
interchangeable accessories such as flat
base, weatherproof junction boxes. Up to
five units can be mounted on a single
cluster light assembly.
BOXOFFICE :; September 1, 1951 53

ADLER
New Low-Cost
"SECTIONAD"
(TRADE MAKE)
CHANGEABLE LETTER DISPLAYS
ADLER GLASS-IN-FRAME DISPLAYS
"REMOVAL-PANEL" FRAMES
'THIRD DIMENSION" PLASTIC and CAST
ALUMINUM LETTERS
V/RITE FOR FREE CATALOG.
ADLER SILHOUETTE LETTER CO.
J021a West 36th St. Chicago 32, III.
NEW! GOLDE
MOD-URN
SAND URN
tippir
He . Lorge
3city in leak proof diamond
etched and polished chrome column.
Polished top of triple plated chrome
steel. Colors: Ebony Block, Mondorir
Red trim ol top and bottom. • Writ
for bulletin No. 501.
At better theatre supply dealers.

mits easy turning in a short radius. The
|
entire reel assembly may be easily removed
for sharpening without disturbing side
frames, tie rods, deck, etc. The gentle engaging
cone clutch is controlled from the
handle bar.
•
Pre-Mix Dispenser Boosts
P-784
Beverage Sales
A colorful pre-mix
dispenser has been
\.
announced by the Orrange-Crush
Co. as a
beverage sales boost-
'X er for theatres. Per-
'v^^^^^^^f^ fected after two years
'
?^W^^Kf
°^ engineering, the
J^j^^^^S^k^; unit is to be distributed
through the firm's
outlets. A fully guarinteed
compressor using
Fi'eon-12 refrigerant
assures cooling
of syrup and water
from 75 to 42 degrees within five minutes.
Dismantling, cleaning and reassembling
can be done in 15 minutes. Essential valve
parts are constructed of stainless steel.
Freezer Model Designed P-785
For Making Milk Shakes
The Sweden Freezer Mfg. Co. announces
the development of a variation of the popular
1-190 continuous soft ice cream freezer.
This model, to be used specifically for
making milk shakes, is especially suitable
for large-volume installations.
Outstanding feature of the new machine
is the way it permits mass production of
milk shakes, and at the same time allows
stabilized quality and portion control.
It is capable of high-speed production of
milk shakes, eight a minute on the average,
measures 27x21x31 inches, and may be
placed on backbar, counter, or on a special
frame or reserve mix storage cabinet. The
machine is completely self-contained, requiring
only connections to cooling water
supply, drain, and electrical power source.
One-Gallon Fire Extinguisher P-786
For Theatre Protection
A one-gallon fire extinguisher which is
reported to offer highly effective protection
against electrical and flammable
liquid fires is introduced by Buffalo Fire
Appliance Corp. Internal air pressure
forces out a continuous stream of liquid for
a distance of 30 feet. Internal corrosion
is minimized by a drying agent and the extinguisher
liquid will not freeze at normal
temperature.
Vinyl Plastic Tile Flooring P-787
For Theatre Lobbies
A new type vinyl plastic asbestos tile
flooring which combines the features of
ruggedness, durability and attractiveness
is announced by B. F. Goodrich.
Designed for use in theatre lobbies and
restrooms, the flooring can be installed on,
.above or below grade. It is fire resistant
and is resistant to mild solutions of acid
or such solvents as gasoline, naphtha and
alcohol. It is offered in 18 colors, and
comes in 9x9-inch sizes.
MOTORS
SM'^ OnemW

TO BRING
PEOPLE
»RE THE
INTO
MORE
YOUR THEATRE!
GIVE EXOTIC PRINCESS ALOHA
ORCHIDS
... for that Opening Night ... for a Special Picture
Promotion ... for "Family Night" at your
theatre ... for any Special Event such as your
anniversary date or reopening . . . give dainty, lovely,
exotic orchids—the flower that flatters every woman
. . . flown direct to your theatre from Hawaii. These
beautiful Princess Aloha orchids will help you fill
every seat in the house . . . bring in NEW PATRONS
... and bring back OLD PATRONS! Tested and
proven ... the MOST SUCCESSFUL promotion ever
planned ... and it's all here in one package at the
special low price of only SlOO for a limited time
nly!
DEPT. B081
FLOWERS OF HAWAII, LTD.
670 LaFayette Park Place, Los Angeles 5, Calif.
(Growing Ranges, Hilo, Hawaii)
HERE'S THE SPECIAL
1000 BEAUTIFUL ORCHIDS,
IN COLORED FOIL HOLDER
100
DEAL
PLUS — AT NO EXTRA COST •
12 triple orchid corsages in foil
2 gorgeous Hawaiian flower leis
^
Complete, specially prepared advertising
kit.
F.O.B. WEST COAST
Also Availab'e ...
$25—S50—$75 promotions
*
SPECIAL OFFER GOOD ONLY
OCTOBER 1, 1951
UNTIL
•
Interior White Screen Paint P-788
Applied With Brush or Spray
Interior snow white screen coating which
can be applied by brush, spray gun or
roller applicator, is introduced by Drivein
Theatre Mfg. Co.
No primer is necessary in using the
dense, snow white, satin finish paint, and
two coats properly applied on surfaces not
previously painted is said to produce a
screen that permits clear-cut projection.
One coat will successfully refinish most
previously painted surfaces. Two coats
must be allowed to di-y overnight. The
paint will cover from 350 to 400 square
feet per gallon with one coat on average
surfaces.
New Chocolate Drink P-789
Ready for Theatres
Old Colony Cocoa Creme has been introduced
by the Orange-Crush company
after extensive tests on the product by the
drink firm.
The drink is said by the manufacturer to
have a rich and distinctive chocolate
flavor. With complete promotional support,
it will soon be ready for market in
ten-ounce bottles throughout the country.
Air Conditioning Unit P-790
Is Self-Contained
A completely self-contained, attractively
styled air conditioning unit is announced
by the Brunner Mfg. Co.
Available in four sizes, 3, 5, IVz and 10
h.p., the unit can be adapted for heating
with a simple installation of a heating coil.
Each unit is equipped with a noise-reducer
blower fan, while the larger units
have two fans. A drain pan takes water
formed by condensation from the coils and
directs it into the sewer. Only electrical
and water pipes are necessary for installation.
Floor Maintenance Unit P-791
Has 12-Inch Expanse
A floor maintenance unit with a 12-inch
cleaning expanse, which simplifies the
tasks of scrubbing, waxing, polishing and
buffing, is introduced by the Regina Corp.
The unit has two brushes which revolve
in opposite directions, creating the larger
cleaning expanse. It is powered by a I4-
h.p. motor and is extremely lightweight.
Scrubbing brushes are easily detached and
replaced with polishing brushes or reversible
buffing pads which are provided with
the unit.
Plastic Wall Finish P-792
In 27 Colors
LAVEZZI MACHINE WORKS
4635 WEST LAKE STREET CHICAGO 44, ILLINOIS
A new plastic finish for wall and ceiling
panels is introduced to the theatre market
by the Armstrong Cork Co.
The plastic wall covering has a highly
polished finish and is available in a variety
of design combinations and in 27 different
colors. Many of the colors may be used
together to achieve a harmonious design.
The wall finish is especially suitable for
installation in theatre restrooms.
56
The MODERN THEATRE SECTION

The following concerns have recently
filed copies of interesting descriptive literature
with the Modern Theatre Information
Bureau. Readers who wish copies may
obtain them promptly by using the Readers'
Bureau postcard in this issue of The Modern
Theatre.
L-1389 An attrac-
"^ TivE, 34-page "But-
J'
'f
ter Corn Press Book"
is now available from
Supurdisplay, Inc. as
a help to theatre concession
merchandisers.
The booklet is
Illustrated with drawi
n g s
r.\y'V'Vhh
,
photographs
^;^a» and cartoons on how
to sell butter corn.
Subjects discussed include: newspaper
advertising, radio spots, screen trailers,
contests, newspaper feature articles, background
displays, vending counter displays,
lobby displays, training of vending attendants,
special sales costumes and care and
maintenance of equipment.
L- 1390—A NEW FOUR-PAGE booklet covering
the Electro R-eeze direct dispensing
soft ice cream machines is now available
from the Port Morris Machine & Tool
Works. Model lOP, 20P and 25P are illustrated,
and specifications and advantages
of each unit are listed.
L-1391—PROscENitnvi treatments is the
subject of a colorfully illustrated 16-page
booklet now available on request from J. R.
Clancy, Inc. The booklet contains illustrations
of several Clancy installations, plus
a section on curtain control equipment.
Another section is devoted to stage safety
and safe planning and contains a blueprint
of a stage installation job.
L-1392 Sky-Glo laminated louvers are
the subject of a colorfully illustrated new
booklet made available to exhibitors by
Benjamin Electric Mfg. Co. Illustrations,
specifications and special features of the
louvers are included in the booklet.
EHL
jruja.-E-rL>ijOLJL csuoilsLyL
Now tor the first time, a single custom-built chair is offered in 32 different models—16
different construction combinations—each in either retractoble or conventional type, which
can now be intermixed, with uniformity of end standards retained.
This Ideal engineering triumph— revolutionary in principle—makes possible
a production method that permits the greatest chair values in the
history of show business.
IDEAL CHAIRS FOR
DRIVE-INS
• Attractive
• Comfortable
• Serviceable
No scratching, tearing or pinching
hazards. Back and seat in natural
finish or durable enamel. Baked
enamel finished gray Iron standards.
Ball tiearJng hinges. Rust-resisting
hardware.
TREMENDOUS SAVINGS
FOR THE EXHIBITOR
• NEW "WONDER HINGE"—full flooting, full
compensating, self-aligning, absolutely frictionless,
completely silent. AH working ports fully
enclosed. Automatic, foolproof sea tlifting
echanism.
• NEW
• NEW LUXURIOUS COMFORT —
improved relationship of position of
bock to seat.
• NEW DESIGN IN END STANDARDS
—more passing room—new, stronger
seot pan.
• NEW EASE IN REUPHOLSTERING
irvice, more
n be quickly
• NEW STEEL BACK PANEL—completely
covers the seat—prevents pinching hazards.
No protruding nuts, bolts or screws
to snog or tear clothes
• NEW ATTRACTIVE
or hose.
STYLING — closed
panel, fuil length center standards.
• NEW ECONOMY OF MAINTENANCE—
design for greater
upholstery protection.
screws
Exceptionally easy to rei
replace upholstered
• NEW EASE OF IN-
STALLATION — with
any floor condition,
in any location.
S^ SEE YOUR IDEAL DEALER OR WRITE TODAY FOR LITERATURE AND PRICES
1 1] ^il
[tlKlli
A nn Street; N. W.
Grand Rapids' Michigan
L-1393—A 1951 catalog of uniforms for
theatre attendants and refreshment service
personnel was recently published by
Shane Uniform Co. The brochure contains
illustrations on new styles and colors, plus
a special discussion of new washable materials
to be used in making uniforms.
L-1394 Catalog 48, containing material
on the advantages of recessed incandescent
and fluorescent lighting as well as a series
of fixtures and data, is available to exhibitors
from the Kirlin Co.
L-1395 The Spero Electric Corp. presents
a new 52-page catalog which contains
material on the five lines of electrical
products: fluorescent luminaires, reflectors,
floodlights, vapor-proof units and
materials for electrical construction.
For A Healthier Box Office
Dress up your stage!
ATTRACTIVE
STAGE SETTINGS
at Equally Attractive Prices.
Send measurements of your stage.
CURTAIN CONTROLS with '/JP MOTOR only $99.50
\A
ALL STEEL CURTAIN TRACK, per ft. only $2.19
Amazing values in Blowers. Air
Washers. Exhaust Fans. Write for
details NOW and BEAT THE HEAT.
Special! 11.000 CFM Evaporative
Cooling Outfit, slightly used. $495.
S.O.S. CINEMA
SUPPLY CORP.
Dept. C, 602 W. 52 ST., N. Y. 19. Cable: SOSOUND
It's
Still
For the best in theatre front design,
construction and attraction
value ...
Marquee Potter Coiet
Box Office Signi
Drive-in Signs and Attraction Beards
Ca» or Wrife^^.^.
f'lTUtffCtZl'Am sens
BOXOFFICE :: September 1, 1951
57

For
YOUR
BOXOFFICE
Engraved
our exclusive
process on lucite
to youj
specifications.
LAMOLITE
ILLUMINATED PRICE ADMISSION SIGNS
Our enlarged plant facilities assure
OVERNIGHT service from coast to coast.
Plastic Signs Engraved lor the Entire Theatre
Send lor Folder 'Pot oend
Edgar S.
682 Sixth Av
Bowman
New York 10, N. Y.
Think of the
BIG MONEY
You Can
Save!
t you thousands of dolla
Cut Carbon Costs 25%
CRON-O-MATIC
Fully Automatic
CARBON SAVER
uses stubs of all lengths without any preparation.
It's no longer necessary to guess whether
or not a carbon stub will burn a full reel.
No matter how short it may be. simply insert
in the holder. When entirely consumed,
it is
the new carbon goes into use without losing the
light. The Cron-0-Malic in no way interferes
with the regular operation of the lamp.
Adaptable to Ashcraft "D", Brenkert-Enarc,
Peerless Magnarc and Strong Mogul lamps.
Only $52.50. Quickly pays for itself . . . then
goes on to make money for you.
PAYNE PRODUCTS CO., Cron-O-Motic Division
24SS W. Stadium Blvd., Ann Arbor. Michigan
( ) Please send free literature on Cron-O-Motic
Carbon Saver.
( ) Please ship Cron-O-Matic Carbon Saver,
( ) C.O.D., including postage
( ) Remittance herewith.
NAME
THEATRE
STREET .
CITY
& STATE
Dealer Inquiries
Invite
EXPORT: Frazar & Hansen, Ltd., San Francisco,
New York, Los Angeles
L-1396—A NEW TYPE resilient tile flooring
is introduced to the theatre market in
a colorful brochure published by the Flintkote
Co. The booklet contains information
concerning the durability, economy and
beauty of the tile, and the fifteen bright
colors in which the tile is offered are pictured.
L-1397 Standby power plants are the
subject of an informative booklet available
to theatremen from Howard Industries,
Inc. A series of units ranging from
350 to 2,000-watt output are pictured, with
specifications, adaptations and particular
features listed,
L-1398—A BEAUTIFULLY illustrated booklet
on an automatic sprinkler fire protection
system for checking fires at their
start has been published by the Grinnell
Co. Discussed in the booklet are the subjects
of scientific research since 1882, interpretive
engineering, tailored-to-fit installation
and operative methods of the
.system.
L-1399 Ocean Chemicals Corp. introduces
a new- fire-protective paint to the
theatre market via a colorfully illustrated,
informative booklet now available. The
booklet contains the results of several test
experiments with the new paint material,
plus a detailed outline of the composition
of the paint. The manner in which it prevents
flames from spreading also is discussed.
L-1400—A type of plastic finished wall
and ceiling panel is featured in a newbrochure
issued by Marsh Wall Products,
Inc. Installation procedures are detailed,
and a sample of the paneling is included
111 the booklet.
L-1401 — Changeable letter signs are
illustrated and described in a new booklet
published by the Tablet & Ticket Co. The
brochure also contains details regarding
the size and letter space on the signs, plus
complete specifications information.
L-1402 Easy cleaning of asphalt tile
floors is the subject of a new brochure
issued by the Asphalt Tile Institute. The
folder contains simple rules and recommendations
on the proper care and maintenance
of asphalt flooring. Specific instructions
on the type of soap or cleaner
and wax to be used also are included.
L-1403 — A SPONGE MOP with built-in
wringer is announced as a time-saving
maintenance tool by the Minute Mop Co,
in a folder published recently. The specifications
and adaptability of the unit are
discussed, and a list of the jobs which may
be completed simply with the aid of the
mop is included.
L-1404—A NEW interior decorating aid,
entitled the "Color Harmony Kit" is
available from the Imperial Paper & Color
Corp. The kit is complete w-ith sketching
materials, a pad of color planning sheets,
and actual crayons representing the ten
basic decorator colors. Each planning
sheet, when sketched, will point out as
many as six completely different color
schemes to color-style a room.
L-1405—A NEW TYPE of all plastic upholstery
material is introduced in a colorfully
illustrated booklet issued by the Masland
Duraleather Co. The booklet contains
a sample piece of the upholstery material.
A second pamphlet offered is devoted
to a type of punch shears for cutting
the upholstery and tape for stitching.
L-1406 The Stylon Corp. has published
a new and colorful brochure showing the
fifteen basic plastic tile colors now available.
The well illustrated booklet contains
interesting decorative ideas which may be
developed with the tile.
L-1407 The complete line of Typhoon
packaged air conditioners and evaporative
condensers is described in a booklet issued
by the air conditioning firm. Specifications
and rating tables for each of the
units is presented, plus a page of instructions
on how to select an evaporative condenser.
Dimensional diagrams show how
the packaged units are installed.
L-1408 — A SOUND conditioning system
providing relief from noise by way of a
suspended acoustical ceiling is the subject
of an informative booklet available
from the Celotex Corp. The brochure contains
several drawings and a special section
devoted to installation procedures.
L-1409—A line of drive-in lighting units
described in a new catalog bulletin published
is
by Steber Mfg. Co., now available
to theatremen. A series of layouts showing
the lighting units in operation are contained
in the booklet, plus additional information
on installation procedures and
specifications.
L-1410—A COLD cathode lamp which aids
in the control of air-borne bacteria is featured
in a folder recently published by
Ruesch Electric Co. The brochure contains
a few sample installation photos,
illustrations of the unit itself and a specifications
chart.
L-1411—A NEW TYPE plastic dccoratlve
material for use in theatre restyling is announced
in a colorful folder now available
from the Decora Corp. The booklet
contains samples of the decorative plastic.
L-1412 The operational methods of a
new oil fired forced warm air furnace are
explained in a folder published by the
Steel Pi-oducts Engineering Co. The booklet
discusses the humidifier unit, the air
conditioning blower, the heat exchanger
and the adaptation for summer cooling. A
unique method of combustion also is described.
L-1413—A portable carpet beater with
vacuum dust collector is introduced by the
Hild Floor Machine Co. in a brochure just
published. The folder contains illustrations
of the unit in operation, specifications
and a list of special features incorporated.
The most beautiful theatre in the world
would be a "bust" without good projection.
Clean-cut pictures and clearly defined
sound are, therefore, musts!
58 The MODERN THEATRE SECTION

aboui PEOPLE / and PRODUCT
Ideal Seating Co. recently installed 1,010
Mercury chairs for the army and air force
motion picture service at the F^. Huachuca
Theatre No. 3, according to William
Gedris, president of Ideal. The firm also
recently installed Challenger chairs in the
Pine Cone Theatre, Brookings, Ore.
Wallace C. Gilbertson, vice-president
in charge of sales, Fremont Rubber Co.,
announces the appointment of Frank Fi'ey
as factory representative in Georgia, Alabama
and Florida. Frey previously had
been employed in selling various types of
hard surface and wool goods.
The Chase Candy Co's "Nickel Nak"
boxes and 24-count cartons have been
awarded honorable mention in the confections
division of the annual carton competition
sponsored by the Folding Paper
Box Ass'n of America. The carton features
a parade of candies, in cartoon style, and is
lithographed in full color.
Milton M.
Schwartz was recently
named director of
advertising and promotion
of Ideal Pictures
Corp., by president
A. L. Blinder.
Schwartz was formerly
director of newsstand
promotion for
Esquire magazine.
Harry T. Blandford has been appointed
chief cost accountant of the Liquid Carbonic
Corp. Since joining the firm in 1949
as financial analyst, he has served in the
development of various systems and procedures.
Leroy Nickerson, projectionist at Loew's
Poll Majestic Theatre, Bridgeport, Conn.,
and Mrs. Nickerson are observing their
sixth wedding anniversary.
Pabco Products, Inc. (formerly the Paraffine
Companies, Inc.i has just received a
"Highest Merit Award" citation for distinguished
achievement in annual reporting.
The citation was issued by Financial
World magazine in recognition of the excellence
of Pabco's annual financial statement
to its stockholders.
In a special bulletin mailed to over 100
exhibitors who have signed contracts to
show at the 1951 NAMA convention and
exhibit, to be held in Cleveland November
12-15, B. N. Osmond, convention and exhibit
manager, offered a supply of convention
attendance promotion stickers for use
of exhibitors on all mail.
More than 150,000 similar stickers were
used to promote attendance at the 1950
convention. The red and white stickers
extend an invitation to the receiver to
visit the convention.
Hector Mazzueretie is marking his fifth
year as projectionist at the Strand Theatre,
Winsted, Conn.
Fred Abronzino, projectionist at E. M.
Loew's Theatre, Hartford, Conn., is expected
home in early fall, following a leave
of absence, visiting relatives in Italy.
Thomas C. Young has been elected to
the board of directors of Pabco Products
Inc. filling the unexpired term of Henry
Rosenfeld, who died earlier this year.
Young is president of Pacific Roofing Co.,
wholly owned subsidiary of Pabco.
Best Splicer Buy for
Theatres, Exchanges, Studios
THE GRISWOLD SPLICER
For 35mtn Sound and Silent Films
Here are two big reasons why
1. Exclusive design features reduce splicing to a
ter of seconds and assure a square splice on a frome
line every time with true film alignment and uniform
spacing of perforations.
2. Sturdy, all metal construction gives a lifetime
of trouble-free splicing service.
for details and price write our
National Distributor
,.Aau/nia3a'

I
I
Laurie Cavanaugh, former director of
member and public relations for the National
Automatic Merchandising Ass'n, has
resigned to join the promotion department
of the Minneapolis Star and Tribune. Mrs.
Vivian A. Peterson, Cavanaugh's assistant,
is taking over editorial, public relations
and promotional responsibilities tentatively.
S.O.S. Launches New
TV Camera
^FALL
and
WINTER
WEIGHT
Creators of
Distinctive
Uniforms
for
Every
Purpose
Write for full
information
Samples
and
illustrations
will follow.
A(a/icuo^^U6m^He.
Our 81st Year.
Horold J. D'Ancona, Pres.
Dept. B, 625 S. State St., Chicogo 5, III.
Not a Liquid,
render. Soap Foam
or Alkali. NOTH-
ING to .\dd or
ML\!
Clamorene has
heen awarded the
York Seal of
quality for institutional
THEATRE CARPET
AND RUG MAINTENANCE
NOW MADE EASY
products
bj- the York Research
Corporation
of Connecticut,
official testing
laboratoy for
.\meric,in Hotel
Industry.
No Experts or Special Equipment
Necessary With
"GLAMORENE"
Sprinkle 0"— Brush In—
Vacuum Oft— Dirt's Out
in
A Jiffy
Makes Carpets Glamorous
• CLEANS carpets like new, absolutely
dry. ready to walk on in
15 to 30 minutes, even wet,
in
stormy weather.
REMOVES food film, grease, oil.
tar
etc
NO SHRINKAGE! odor!
dust! No dry rot!
• RAISES cruslied pile. Revives
colors. Dustless!
• LOW PRICED, economical to use.
Slashes labor costs.
JERCLAYDON. I
eert hv; Write for FREE Sample!
Koad, Ueit. 10. Mi,
NC.
r^:^' WLATIONAL
by
I
Ill f.llH
Throufihout Canada: G. H. Wood & Company, Ltd.
TICKETS of every description
Specialists since 1910
THE TOLEDO TICKET COMPANY
^ 118 Erie St. Toledo 2, Ohio ^
Frank T. Roche and Lawrence V. Keefe,
sales manager and manager of the packaging
division of the Lily-Tulip Cup Corp.,
respectively, were killed recently in an
automobile collision. Keefe had been with
the firm since 1928, while Roche started
in the firm's New York sales office in
1929.
Roche was vice-president of the Paper
and Twine Ass'n., and belonged to the
Paper club of New York. Keefe was a
member of the Packaging Institute, the
Frozen Food Locker Ass'n, and the Dairy
Industries Supply Ass'n.
Certain-teed Products Corp. has boosted
production five-fold on its Pirestop
Bestwall and made this gypum wallboard
with a built-in fire barrier available for
the first time nationally. The product is
now being produced in plants in Port
Dodge, Iowa; Sigurd, Utah: Acme, Tex.,
and Akron, N. Y.
New Display Frames
At Reduced Cost
A new method of producing extruded
aluminum display frames at a reduction
in labor and cost has been developed by
Peoples Display Pi'ame Co. The old method
in which frames were made much on the
order of wooden picture frames by soldering
four sides together, has been discarded
in favor of a newer method by which the
frames are produced from a single length
of extruded aluminum. Samples of the
new type frames are shown being displayed
by the model above.
The world premiere showing of the new
Auricon "Super 1200," 16mm studio and
TV production camera, was held recently
at the spacious showrooms of S.O.S. Cinema
Supply Corp., New York City. It was enthusiastically
received by several hundred
prominent producers and TV executives
from all parts of the country.
The camera embodies many advanced
optical and electronic improvements.
Selfblimped,
the "Super 1200" is claimed to
excel any existing 16mm studio camera
for single or double system sound.
Unusual features include rock-steady
movement; three separate finder systems;
1,200-feet magazines for 33 minutes, continuous
shooting; internal rackover with
reflex viewer; automatic turrent; manual
or automatic dissolving shutter.
Pearson Candy Co. has purchased Trudeau
Candies Inc., according to an announcement
by Oscar G. Trudeau, president.
The Pearson firm will continue to
manufacture many of the items in the
Trudeau line, in addition to the bars they
have been making. The officers of Pearson
Candy Co. are J. A. Pearson, president;
C. P. Pearson, secretary and treasurer;
George E., O. F. and Henning Pearson,
vice-presidents, and Herb Jehn, general
manager.
The National Ass'n of Fan Manufacturers
has elected John M. Pi-ank, president
of the Ilg Electric Ventilating Co., as president
of the group, which consists of 12
leading companies manufacturing ventilating
and centrifugal fans, unit heaters and
air conditioning equipment.
A & M Karagheusian, Inc., recently announced
an across-the-board price reduction
of 5 to 11 per cent on aU-wool open
lines, 5 to S'^ per cent on blends, and an
8 ' 2 per cent reduction on all-wool contract
qualities.
60 The MODERN THEATRE SECTION

0)(0FflCf(DDDi^J]]i/^UJD5
The EXHIBITOR HAS HIS SAY ABOUT
PICTURES Much BeHer Picture
An open forum in which, for the most part, exhibitors report on subsequent-run
Than Trailer Shows
showings of pictures. One (•) denotes a new contributor: two (»*) is one who OIERRA PASSAGE (Mono) — Wayne
has been reporting for six months or longer; (•••) a regular who has been
Morris, Lola Albright, Alan Hale jr.
reporting for one year or more. These columns are open to all exhibitors.
This is a good western that excels in all
respects. It is a much better picture
than the trailer shows. We made a nice
opinions
COLUMBIA
and wouldn't have paid to see it profit on it and it pleased our action fans.
myself. Played Wed., Thurs.—Josef Nehring, Okay, Monogram. Played Thurs.. Fri.,
Fortunes of Captain Blood (Coll—Louis
Floodwood Theatre. Floodwood, Mirm. Rural Sat. Weather: Heat wave.—Ken Christianson.
Roxy Theatre, Washburn, N. D.
Hayward, Patricia Medina, George Macready.
and small town patrons. *
This pleased a slightly above average number
of walk-ins and nine-centers, but scared Toast of New Orleans (MGM) — Mario
*
Small town patrons. ** *
away a lot of 40-centers that usually come Lanza, Kathryn Grayson, David Niven. I
these days. Even so, doubled with "Counterspy
Meets Scotland Yard." it did average "The Great Caruso," and it really paid off.
waited to play this one until after I ran
did okay on our double feature nights
Thurs., Fri., Sat. Weather; Hot—Terry Axley.
at the boxoffice. It is better than most of I had the biggest Friday ever and Saturday, New Theatre, England, Ark. Rural, small
this costume type, but will never stand alone. with a $300 jackpot to help, was solid. My town patrons. * * •
Played Fri., Sat. Weather: Hot.—Bob Walker, patrons loved it. "Texas Rangers" (Col.
Uintah Theatre, Fruita, Colo. Small town, George Montgomery, Gale Storm, Jerome
PARAMOUNT
rural patrons.
Courtland) was co-featured. It is mighty fine
for Fri., Sat. and is short and snappy, which Katie Did It (Para)—Ann Blyth. Mark
Her First Romance (Col1—Margaret O'-
is what my action fans go for. Weather:
Stevens, Cecil Kellaway. This is a nice light
Brien, Allen Martin jr., Jimmy Hunt. I have
Clear.—Don Donohue. Novato Theatre, Novato,
Calif. Small town, rural patrons. * * did a nice business at the boxoffice, and that
comedy that proved very entertaining. It
a daughter the same age as Margaret O'Brien
was supposed to be in this picture, and in
tells most of the story. Played Thurs. through
the same grade of school, but if she acted Vengeance Valley (MGM)—Burt Lancaster, Sat. Weather: Splendid. — M. W. Mattecheck,
Mack and Lark Theatres, McMinn-
that silly, I would either spank her or take Robert Walker, Joanne Dru. Big story, big
her to a psychiatrist! However, this picture cast, big outdoor shots of "God's Country" ville, Ore. City and rural patrons. * * *
drew well and is very entertaining if one is (Colorado), plus lots of promotion, made a
not too discriminating. We had a brand new big boxoffice. You'll have a hard time finding
a western that will have more universal Rhonda Fleming, Bruce Bennett. As a pic-
Last Outpost. The (Para)—Ronald Reagan,
print on it. Thanks, Columbia. Played Fri.,
Sat. Weather: Hot.—Marcella Smith, Vinton appeal. Women liked it, too. Metro did herself
proud on this crowd-pleaser. You can't
ture, good—at the boxoffice. punk. Fri. was
Theatre, McArthur, Ohio. Small town patrons.
afford not to use it. Played Sun., Mon., slightly below average. I lost. "The Company
the poorest since Good Friday, Sat. was
Tues. Weather: Rain.—Bob Walker, Uintah She Keeps" (RKO-Lizabeth Scott, Jane
Last of the Buccaneers (Col>—Paul Henreid.
Jack Oakie, Karin Booth. This is a
Theatre, Fruita, Colo. Small town, rural patrons.
• • • small town dud, although well acted. The
Greer. Dennis O'Keefe) was co-featured, a
lot of color film wasted. The story is farfetched.
I sure ruined a dandy weekend with Watch the Birdie (MGM)—Red Skelton, Clear.—Don Donohue, Novato Theatre. No-
story definitely not for rural areas. Weather:
this one. Played Fri., Sat. Weather: Good.— Arlene Dahl. Ann Miller. Red Skelton didn't vato, Calif. Small town, rural patrons. * *
Bill Leonard, Leonard Theatre, Cedarvale, mean a thing here, as I did about 15 per
Kas. Small town and rural patronage. * * * cent below normal. Played Wed., Thurs.— Let's Dance (Para)—Betty Hutton, Fred
Josef Nehring, Floodwood Theatre, Floodwood,
Minn. Rural and small town patrons. (?) with a bunch of pictures this last month
Astaire, Roland Young. I have been blessed
METRO-GOLDWYN-MAYER
that have clinked loudly and this is one of
UFather's Little Dividend (MGM)—Spencer
Tracy. Elizabeth Taylor, Joan Bennett.
MONOGRAM
them. Maybe the weather is too nice—
don't know. I think it is time that they retired
Fred Astaire, whose cadaverous appear-
Again steep competition in a neighboring Blues Busters (Mono)—Leo Gorcey, Huntz
community. However, even so this drew fairly
well, and as we all know by this time, it ture, termed "cute" by patrons—a good Bow-
females—around here, at least. Played Sat.,
Hall, Adele Jergens. This is a nice little picance
does little to ta stir the emotions of the
really is a swell picture. If it doesn't draw, ery Boys show. Too many summer activities Sun. Weather: Too nice. — Josef Nehring,
it is due to some cause other than the picture.
Played Sun., Mon. Weather: Hot.— Boys boxoffice. Business only fair. Played and small town patrons. *
kept this from doing the usual good Bowery Floodwood Theatre, Floodwood, Minn. Rural
Marcella Smith, Vinton Theatre, McArthur.
Ohio. Small town patrons. ' * * Tues., Wed. Weather: Heat wave.— *
Ken
Christianson, Roxy Theatre, Washburn, N. D. Mating Season. The (Para)—Gene Tierney.
Go for Broke! (MGM)—Van Johnson, Warner
Anderson, Lane Nakano. This war picture Father's Wild Game (Mono)—Raymond kept the kids at home. Played Sun., Mon.—
Small town patrons. * * * John Lund, Miriam Hopkins. This is a very
good comedy for family trade but the title
did good strong average business. It gives Walburn. A fairly good program picture that M. L. DuBose, Majestic Theatre, CotuUa,
the people a different feeling toward American-born
Japanese and has plenty of war
Tex. Small town patronage. * * *
humor, but is not as good as "Battleground."
Mr. Music (Para)—Bing Crosby. Nancy
Played Sun., Mon., Tues. Weather: Cool and He Suggests Mario Lanza Olson, Charles Coburn. This is a fair musical
rainy.—Walter Austin, Plains Theatre, Plainview,
Neb. Small town, rural patrons. * *
Sun., Mon. Weather: Hot.—L. Brazil jr.. New
that did below average business here. Played
Singing Popular Songs
W/^REAT CARUSO, THE (MGM) — Theatre, Bearden, Ark. Small town patrons.
Mrs. O'Malley and Mr. Malone (MGM)—
\JI Mario Lanza, Ann Blyth, Dorothy
Marjorie Main, James Whitmore, Ann Kirsten. "Ves, I was talked into it but
Passage West (Para)—John Payne, Dennis
Dvorak, Play this, by all means. It's a sleeper. have no regrets as it drew well on our
O'Keefe, Arleen Whalen. This is a great
Anyway, I think it is for the small towns. midweek change. It is strictly classical
big western in Technicolor which should do
Right now, with the Kettle series on, Marjorie
Main will bring them in for you. You and Lanza's voice overcome what the
music from beginning to end but the story
business any piace and make you some
money. Play it. Played Fri., Sat. Weather:
can expect to do a little above average on patrons don't understand. I received a lot
Good.—E. M. Freiburger, Dewey Theatre,
this one. Played with "The Showdown" of praise from the music lovers and there
Dewey, Okla. Small town patronage. *
(Rep), on Thurs., Fri.. Sat. Weather: Excellent.
— Howard C. Bayer, Iowa Theatre, see a high class show occasionally. I'm Samson and Delilah (Para)—Hedy Lamarr,
were no complaints. I think people should
* '
Schleswig, Iowa. Farm patrons. * ' * sure if Lanza were starred in a picture in Victor Mature, George Sanders. We played
which he sang songs that everyone could this two nights, and both nights there were
Toast of New Orleans (MGM)—Kathryn understand, it would be a boxoffice winner.
Played Wed., Thurs. Weather: Fair. and believe you me, they really hurt. Also,
other activities going on in and around us.
Grayson, Mario Lanza, David Niven. The
bellowing bull didn't do much here. I had —Walter Austin, Plains Theatre, Plainview,
Neb. Small town, rural patrons. * * (Continued on next page)
the weather was unbearably hot. In spite of
the lowest midweek in a long time and didn't
make expenses. I agree with my patrons'
O
BOXOFFICE BookinGuide :: Sept. 1, IS,";!

The EXHIBITOR HAS HIS SAY
(Continued from preceding page)
here it should have been on the bottom Midway Drive-In, Ascutney,
bracket.
Vt.
all this, we Played
Small
Fri.,
didn't do too badly on it. It
Sat.
is a
Weather:
town
Hot.—
.'
rural patrons.
Bob
wonderful
Walker,
picture and a must
Uintah
for every
Theatre, Fruita, Colo.
Small
theatre. I want
town
to play it again some
and rural
time,
patronage. » •
UNIVERSAL-INTERNATIONAL
as many people regretted having missed it.
There wa.s not one
20th
unfavorable comment from
CENTURY-FOX
Double Crossbones (U-D—Donald O'Connor,
those who did see it, and that is really unusual.
Played Sun., Mon. Weather: Hot. Anne poor
AU About Eve
Helena Carter, Will (20th-Fox)—Bette Davis,
Geer. This is very
Baxter, George
entertainment,
Sanders. We had two
made for the weakminded—and
not too
Marcella Smith, Vinton Theatre, McArthur, schools of thought on this one—some
good for
did
them.
like
Technicolor
Ohio. Small town patrons. • * ' it, some does
didn't. The
not make
so-called
a picture.
intelligentsia
You still have
to
(a few have
of 'em) came and
a story.
were
Played SO Sun. through thrilled.
Tues
Tripoli (Para) — Maureen O'Hara, John The guys and
Weather:
gals who keep me out
Splendid.—M. W.
of the
Mattecheck, Mack
Payne, Howard DaSilva. They liked it and red weren't
and Lark
too
Theatres,
enthused . . . i liked
McMinnville, Ore. City
it, if
the boxoffice take was good, in spite of the that and
helps.
rural
Played
patrons. • • .
Fri., Sat., Sun.—Frank E.
hot weather. Played Fri., Sat., Sun. Weather: Sabin, Majestic Theatre, Eureka, Mont. Small Frenchie (U-I)
Hot.—Frank
—
Sabin, Majestic Theatre, Eureka, town, Joel
rural patrons.
• • •
McCrea, Shelley
Winters, Paul
Mont. Small town and rural patronage. • * •
Kelly. This was a last minute
American booking
Guerrilla
to
in
replace
the
a
Philippines
sure-clinker from another
RKO RADIO
(20th-Fox)—Tyrone Power,
company.
Micheline It was
Prelle,
a happy deal as it
Born Tom not
Ewell.
only
to Be Bad
This is
(RKO)—Joan
a good made a httle
Fontaine,
picture. Although
money but paid off
war pictures
the clinker
Robert Ryan, Zachary
are I
Scott. Here
not too
is a problem
popular
would
here, we
have run, and also left
did average
my people
picture for a small
business
town that
with it.
did average
Played Mon
satisfied. Played Wed Thurs —
Tues.,
business for us and
Wed. Josef
Weather:
Nehring,
it pleased the fairer
Hot.—Harland
Floodwood
sex.
Rankin,
Theatre Floodwood,
Played Tues., Wed. Weather: Hot. —
Rankm Ken
Enterprises, Chatham,
Minn. Small Ont. Small
town and rural patronage.
^ ,
town, rural
Christianson, Roxy patrons. • • <
.
Theatre, Washburn,
N. D. Small town patrons. * *
Dancing Frenchie
in the Dark (U-I) —
(20th-Fox)—William
Joel McCrea, SheUey
Powell, Winters,
Never a
Betsy
Dull Moment Drake, Mark
Paul Kelly.
(RKO)—Irene
Stevens.
This didn't
Dunne,
This do is
extra
a very,
business
Fred
very
for us.
MacMurray, William
good
Demarest. This
picture—what
The
do
weather
I care
was against it
was
about the
Played
a happy gross?
Thurs., Fri.,
It is
windup after a long
a Sat.
line
picture
of RKO
that only
Weather: Hot —
Wilham Ktarland
clinkers, and
Powell
on this picture, we
and Mark Rankin,
Stevens Rankin
finished
could put
Enterprises, Chatham,
over,
with
not
10 per
saying
cent above
a
Ont.
word SmaU town,
for normal—and Betsy
I do
Drake.
rural patrons. * » *
I
just
mean checked
finished. the
Played Motion
Sat., Sun.
Picture
Josef
Almanac Outside the
and
Wall
Nehring,
she (U-D-Richard
isn't
Floodwood
even hsted. If
Theatre, Ploodwood,
she is Basehart
new, then Marilyn Maxwell,
I
Minn.
can say
Signe
Rural and
Betsy
Hasso.
small town patrons. * •
Drake This is
is a a
star. Played Fri., pretty fair prison drama
Sat. Weather:
that I
Windy doubled
and with
clear.—George "Korea Patrol" (UA)
They Got Me Covered Pace,
to
(RKO)—Reissue.
Post
shghtly
Theatre, above
Igloo, midweek
business. I
S. D. Ordnance
Bob Hope, Dorothy Lamour. This worker personally
is a very
patrons.
don't
• • •
care too
much for these midweek
good comedy double bills,
with plenty but
of laughs. Bob
thus far they have worked out fairly Hope and Dorothy Lamour
weU
are excellent.
Played Wed., Thurs. Weather:
Business was above
Fair—Carl
average. Played Wed
F. Neitzel, Juno Theatre,
Thurs. Weather: Hot. — O. Fomby, Paula Reports
Juneau,
on
Wis.
Pictures
Rural
and small town patronage. • «
Theatre, Homer, La. Small town patrons.
Need Not Be Dull
Spy Hunt (U-I) — Howard Duff, Marta
M. FREIBURGER of
Thing From Another World, The (RKO— £J
the Dewey Theatre
at Dewey, Okla.,
Toren, Philip Friend. This is a good picture
Kenneth takes us to
Tobey,
task
for the middle of the week that
Margaret
has
Sheridan, James with the following:
suspense. Played Wed.,
Young.
Thurs.
It did above
Weatheraverage
business, and "Many of the reports on pictures
this one has suspense.
which Warm.— L. Brazil jr.. New Theatre, Bearden.
I would say, play it. you print are almost
Played
meaningless.
Ark. Small
Sun.,
I
town patrons. • • •
Mon. Weather: Hot and dry.— think what most of us
Terry
want to
Axley, New know
Theatre, England, Ark. is what was the audience
Rural
reaction
and to
small town patronage. • • *
a
picture, and did it show
WARNER
a BROS.
profit, a loss
Where or
Danger did it
Lives (RKO) —
break even."
Caged (WB) Robert
— Eleanor Parker, Agnes
Mitchum, Now,
Faith
now,
Domergue,
Mr. Moorehead,
Freiburger.
Ellen
Claude Rains.
We think
Corby. This is the story
This is one
our contributors
of
of those
report
a woman's
pictures that should
with a
prison—
fine touch,
politics, injustices, etc
for
not have
the It IS
been
most
filmed.
part.
a
The story
We
good
like
picture
their with
little
a non-draw title
is brutal.
When you
"extracurricular" Played
see the trailer, you have
remarks,
Tues.,
seen and believe
Wed.—Frank Sabin, Majestic
all
many
of
of
it that you want our
Theatre,
readers
to see.
feel
You stay
the
Eureka,
at home.
same. How
Mont. SmaU town and rural
Played
about it?
Sun. through Wed.
Do the
patronage.
rest
* * of «
Weather: Fine.—
you want merely
M. W.
a stereotyped
Mattecheck, form, Mack and Lark
with all
Theatres,
of them Dodge City
McMinnville,
sounding
Ore. City and
much
(WB)—Reissue.
alike?
Errol Flynn
rural patrons.
Olivia DeHavilland. If you want a picture
that IS really good, just go up to the attic
look in that old trunk, and drag out an old
REPUBLIC
Take Care of My Little Girl (20th-Pox)— one. Why can't they make good ones like this
Down Dakota Way Jeanne Craine, (Rep)—Roy Rogers
Dale Robertson, Mitzi Gaynor. any more? It sure is a peach. Play it Played
Dale Evans, Pat Brady.
This IS
This
very nicely
is the best
done and will bring Fri.,
out the
Sat. Weather: Hotter than you-knowwhere.
— Bill Leonard, Leonard Theatre
offering I've had from Roy gals in
for many a moon.
town—the ones that were sorority girls
Busmess was up, too, so age and the
didn't hurt
ones that
this
wish they had been. The Cedarvale, Kas. SmaU town and rural patronage.
, , ,
one. This is the first of
results
this
will
series that show good
I've
bo-xoffice. I showed
used in the past two a
years
small
that has been
profit, thanks to Fox for selling it
worth the difference right.
in price. Played
Played Tues., Wed.,
Goodbye,
Fri.,
Thurs.
My Weather-
Fancy (WB)—Joan Crawford
Sat. Weather: Hot.—Bob Walker, Uintah
Clear.—Don Donohue, Novato
Robert Young,
Theatre,
Frank
Novate,
Lovejoy. SmaU towns!
Theatre, Fruita, Colo. Small town,
Cahf.
rural patrons.
» • « age. grew up
Small town
beware!
and You'll
rural
get
patron-
some of the gals out that
, ,
with Crawford, but that's all The
picture is too long and it drags all the way
Rodeo King and the Senorita (Rep)—Rex
UNITED ARTISTS
through. I took a lacing. It is strictly for
Allen, Mary Ellen Kay, Buddy Ebsen.
the big
This OJackie time.
Robinson Played
Story,
Tues.,
IS one of Rex
The Wed., Thurs
Allen's
(UA)—Jackie
best. There is plenty of Robinson,
Weather:
Ruby Dee,
Clear.—Don
Louise
Donohue,
action but
Beavers.
Novato
not too much,
This
Theatre,
is
and his singing is a good
Novato,
baseball Calif.
story.
good.
Although Small
Busine.ss was
we town
were
and rural
just about average,
patrons. «
comments
we still
somewhat late playing it,
favorable. found it
Played Friday. Weather- doing extra business.
Hot.— O. Fomby,
Played Mon., Paula
Tues Raton Pass Theatre, Homer, La
(WB)—Dennis
Wed.
Morgan, Patricia
Weather: Hot. —
Small town patrons. » .
Harland
»
Rankin! Neal, Steve Cochran.
Rankin A weU made western
Enterprises, Chatham, Ont. Small with love and action. Dennis
Singing Guns
town, Morgan is
(Rep) —
rural
very
Vaughn
patrons. • • •
Monroe
good, also the rest of the cast. Business was
Ella Rames, Walter Brennan. This only
is a very Men, average.
The Played Fri.,
pleasing
(UA)—Marlon Sat.
Brando,
little western
Teresa
Weather:
in color. The price Wright,
Warm with
Everett Sloane.
showers.—D.
was too high
Everyone W. Trisko,
should
Ritz
for
see
me to put it on the bottom
Theatre,
this picture
Jerome, Ariz.
to
half
appreciate Mining
the
patrons.
of a
sacrifice
double where
a few
* • •
it belongs, so it played men made for the rest of us.
to below average
We had many This
business
Side of the
on Law
Fri., Sat who thanked
(WB)—Viveca Lindfors,
us for
Vaughn
showing it.
Monroe and
has
business
no draw
Kent
here
Smith.
and'
Janis Paige.
I had was A
a
program
little above average. many tell me The co-feature,
that
picture
they
which
don't
seemed
like
to him please
on "It's a Small my double
World"
the (UA) was
screen, but most
unusual
of them
and
liked the story.
It's something very good. Played feature Tues., Wed., patrons. Played Thurs.
Thurs., Fri. Sat
different in
Weather: western
Hot.—Terry fare,
Axley, but Weather: New Theatre,
Fair and cool.—Rene L. Garneau, England, Ark. Rural, smaU town patrons. • • *
BOXOFFICE BookinGuide : : Sept. 1, 1951

An Interpretive analysis of lay and tradepress reviews. Tlie plus and minus signs indicate degree of
merit only; audience classification is not rated. Listings cover current reviews, brought up to date regularly.
This department serves also as an ALPHABETICAL INDEX to feature releases. Numeral preceding title
b Picture Guide Review page number. For listings by compony, in the order of release, see Feoture Chart.
++ Very Good; + Good; — Fair; — Poor; = Very Poor. In the summary 4+ is rated 2 pluses, — as 2 minuses.
m3:cc:>
'tZ3:Q:o.Szo
+

REVIEW
DIGEST
H Very Good: + Good; — Fair; — Poor; = Very Poor. In the summary ++ is rated 2 pluses, — os 2 minuses.
I
i 1
1215 Halls of Montezuma (113) War-Dr. .20th.Fox 12-23-50 +
950 Hamlet (142) Drama U-l 7-10-48 #
1269 Haopy Go Lovely (88) Musical RKO 6-16-51 +
1265 Hard, Fast and Beautiful (76) Drama.. RKO 6- 2-51 +
1197 Harriet Craig (94) Drama Col 10-28-50 -H
1198 Harvey (104) Comedy U-l 10-28-50 ++
Havana Rose (..) Drama Rep
1248 Heart of the Rockies (67) Western Rep 4- 7-51 +
1267 He Ran AM lite Way (77) Drama UA 6- 9-51 +
1276 Here Comes tlie Groom (114) Rom-Com. .Para 7- 7-51 +f
1256 Her First Romance (73) Comedy Col 5- 5-51 +
1195 He's a Coclieyed Wonder (77) Comedy Col 10-21-50 +
1177 Hioh Lonesome (80) Western UA 8-19-50 +
1208 Hijlivray 301 (83) Drama WB 12- 2-50 ±:
1292 Hioliwayman, The (82) Drama Mono 8-25-51 +
1280 His Kind of Woman (120) Drama RKO 7-21-51 +
1198 Hit Parade of 1951 (85) Musical Rep 10-28-50 +
1193 Holiday Rhythm (59) Comedy LP 10-14-50 +
1259 Hollywood Story (77) Mys-Or U-l 5-19-51 +
1259 Home Town Story (61) Drama MGM 5-19-51 ±
1270 Hoodlum, The (61) Drama UA 6-16-51 +
1198 Hot Rod (61) Drama Mono 10-28-50 +
1239 House on Telegraph Hill (93) Drama. 20th-Fo)( 3-17-51 +
1216 Hunt the Man Down (68) Drama RKO 12-23-50 ±
1277 Hurricane Island (71) Drama Col 7-14-51 ±
1244 I Can Get It for You Wholesale
I
(91) Drama 20lh-Fox 3-24-51 +
1177 1 Killed Geronimo (63) Drama UA 8-19-50 ±
1173 1 Shot Billy the Kid (59) Western LP 8-5-50 +
1246 I Was an American Spy (85) Drama Mono 3-31-51 ±
1252 I Was a Communist for the FBI
(84) Drama WB 4-21-51 + +
1223 I'd Climb the Highest Mountain
(88) Drama 20th-Fox 1-20-51+ +
1167 If This Be Sin (72) Drama UA 7-22-50 ±
1189 I'll Get By (83) Musical 20th-Fox 9-30-50 H
±
±
1148 In a Lonely Place (94) Drama Col 5-20-50+ +
1261 In Old Amarillo (67) Western Rep 5-26-51 +
1208 Indian Territory (70) Western Col 12- 2-50 +
1237 Inside Straight (87) Drama MGM 3-10-51 ± ±
1260 Inside the Walls of Folsom Prison
(87) Drama WB 5-19-51 ± ±i
1246 Insurance Investigator (60) Drama Rep 3-31-51+ ±
1276 Iron Man (82) Drama U-l 7-7-51+1 +
J
1192 Jaclcpot. The (85) Comedy 20th-Fox 10- 7-50 + -H-
1269 Jim Thorpe—All American (107) Drama. .WB 6-16-51 ++ -H
982 Joan of Arc (165) Drama RKO 10-30-48 -ft -H
Joe Palooka in the Squared Circle
(63) Comedy Mono ±
Joe Palooka in Triple Cross Drama ( . ) . . . Mono
1294 Journey Into Light (88) Drama 20th-Fox 9- 1-51 —
125SJunole Headhunters (65) Travel RKO 5-12-51+ it
K
Kangaroo Kid. The (73) Western UA
1203 Kansas Raiders (80) Western
1250 Katie Did It (81) Comedy
U-l
U-l
11-18-50 ±
4-14-51 ±
±
±
Kentucky Jubilee (75) Comedy LP —
Kefauver Crime Investigation
(52) News 20th-Fox +
1172 Killer That Stalked New York (79) Drama. Col 7-29-50 ± —
(Reviewed as Frightened City)
1210 Kim (113) Drama MGM 12- 9-50 ++ H
1272 Kind Lady (78) Drama MGM 6-23-51 + +
1190 King Solomon's Mines (105) Drama MGM 9-30-50 ++ +
1168 Kiss Tomorrow Goodbye (103) Drama WB 7-22-50 +
1247 KonTiki (68) Adv-Dr RKO 4- 7-51 ± ±
1222 Korea Patrol (57) Drama UA 1-13-51— —
L
1285 Lady and the Bandit. The (79) Drama. .Col 8-11-51 + ±
1165 Lady Without Passport. A (72) Drama.. MGM 7-15-50 + ±l
1194 Last of the Buccaneers (79) Drama Col 10-14-50 + it
1250 Last Outpost. The (87) Outd'r- Drama. . Para 4-14-51+ it
1278 Law and the Lady (104) Comedy MGM 7-14-51 ±:
1220 Law of the Badlands (60) Western RKO 12-30-50 +
+
It .. Leave to the Marines (..) Comedy. LP
1240 Lemon Drop Kid. The (91) Comedy Para 3-17-51 ff
1177 Let's Dance (112) MusCom Para 8-19-50 ff
+
±
+
+
1176 Lite of Her Own. A
1214 Lightning Guns (55)
(108) Drama
Western
MGM 8-12-50 ++
Col 12-16-50 +
1286 Let's Go Navy (68) Comedy Mono 811-51+
1230 Liohtning Strikes Twice (91) Drama WB 2-10-51 it
1290 Lilli Marlcne (85) Drama RKO 8-18-51 it
±
=
1254 Lion Hunters. The (73) Drama Mono 4-28-51 + it
1255 Little Big Horn (82) Western LP 6-2-51+ it
1283 Little Egypt (82) Comedy U-l 8-4-51+ +
1238 Long Dark Hall. The (87) Drama UA 310-51 it it
1181 Lonely Heart Bandits (60) Western Rep 9- 2-50* it
1267 Lorna Doone (84) Rom-Com Col 5-26-51 + it
H-

H Very Good; + Good; Poor; = Very Poor. In the summory ++ is rated 2 pluses, = as 2 minuses. REVIEW DIGEST
CD xa > lZ :Ett £e 2q
1274 Peking Express (S5) Drama Para
1291 People Against O'Hara (103) Drama MGM
-51 It
1287 People Will Talk (110) Comedy 20tli-Fox
1183 Petty Girl. The (S7) Comedy Col
1279 Pickup (78) Drama Col
1263 Pier 23 (60) Dr.-.ma LP
1288 Pistol Harvest (60) Western RKO
1282 Place in the Sun, A (122) Drama .... Para
1289 Pool of London (86) Drama U-l
1225 Prairie Roundup (53) Western Col
1219 Prehistoric Women (74) Drama UA
1212 Prelude to Fame (78) Mus-Dr U-l
1171 Pretty Baby (92) Comedy WB
1221Piide of Maryland (60) Drama Rep
1266 Prince Who Was a Thief (88) Drama U-l
1187 Prisoners in Petticoats (60) Drama Rep
1256 Prowler, The (92) Drama UA
1203 Pyumy Island (69) Drama Col
Q
1238 Quebec (85) Drama Para
1244 Queen for a Day (107) Drama UA
R
Racket, The (..) Drama RKO
1200 Raiders of Tomahawk Creek (55) Western. .Col
1235 Raton Pass (84) Western WB
123S Rawhide (86) West-Dr 20th.Fox
1288 Red Badue of Courage (69) Drama... MGM
1214 Redhead and the Cowboy (82) Drama Para :
1187 Redwood Forest Trail (67) Western Rep
1184 Return of Jesse James, The (75) Western.. LP
1216 Revenue Agent (72) Drama Col :
1230 Rhythm Inn (71) Musical Mono
1276 Rich, Young and Pretty (95) Musical.. MGM
1232 Ridin' the Outlaw Trail (56) Western Col
1180 Right Cross (90) Drama MGM
1201 Rio Grande (105) Sup-West Rep :
1204 Rio Grande Patrol (60) Western RKO :
1284 Roadblock (73) Diama RKO
Roaring City (50) Drama LP
1192 Rocky Mountain (S3) Sup-West WB :
1284 Rodeo King and the Senoiita (67) West.. Rep
1217 Rogue River (79) Western UA :
1229 Rough Riders of Durango (60) Western.. Rep
1185 Rookie Fireman (63) Drama Col
1229 Royal Wedding (93) Musical MGM
1284 Rhubarb (95) Comedy Para
1206 Rustlers on Horseback (60) Western Rep ]
S
1247 Saddle Legion (60) Western RKO
1182 Saddle Tramp (76) Western U-l
1275 St. Benny, the Dip (88) Comedy UA
10S4Samson and Delilah (128) Drama Para]
1254 Santa Fe (89) Western Col
Saturday's Hero (111) Drama Col
1278 Savage Drums (70) Adv-Dr LP
1245 Scarf, The (86) Drama UA
Sea Hornet ( . . ) Drama Rep
1258 Sealed Cargo (90) Mys-Dr RKO
1213 Second Face. The (72) Drama UA ]
1226 Second Woman, The (91) Drama UA
1274 Secret of Convict Lake, The (S3) Dr.20th-Fox
1274 Secrets of Monte Carlo (60) Drama Rep
1195 September Affair (103) Drama Para]
1180 Shakedown (SO) Drama U-l
1211 Short Grass (82) Western Mono 1
1268Slrow Boat (108) Musical MGM
1182 Showdown, The (86) Drama Rep
1217 Sierra Passage (80) Western Mono ]
1272 Silver Canyon (70) Western Col
1246 Silver City Bonanza (67) Western Rep
Silver Raiders (55) Western Mono
1273 Sirocco (98) Drama Col.
1264 Skipaiong Rosenbloom (73) Comedy UA
1183 Sleeping City, The (85) Drama U-l
1259 Smugijler's Gold (64) Adv-Dr Col
1252 Smuggler's Island (75) Drama U-l
1263 Snake River Desperadoes (54) Western Col
1226 So Long at tiie Fair (85) Drama UA
1243 Soldiers Three (92) Drama MGM
1194Soulhside 1-1000 (73) Drama Mono 1
1229 Spoilers of the Plains (67) Western Rep
Stagecoach Driver (..) Western Mono
1218 Stage to Tucson (82) Western Col 1
1121 Stars in My Crown (90) Drama MGM
1222 Steel Helmet, The (84) Drama LP
1168 Stella (83) Comedy 20th-Fox
1271 Stop That Cab (60) Comedy LP
1214 Storm Warning (91) Drama WB 1
1269 Strangers on a Train (101) Drama WB
1270 Streetcar Named Desire, A (125) Drama.. WB
1273 Strictly Dishonorable (95) Drama MGM

I
Fingerprints
i:
No
!
0©Kim
ture productions by company in order of release. Number in square Is noHonal release dote. Running
e IS in porentheses. Type ot story is indicoted by letters ond combinations thereof as follows- (C)
nedy; (D) Drama; (CD) Comody-Dromo; (F) Fontosy; (M) Musicol; (W) Western; (SW) Superwestern
Hease number follows. U denotes BOXOFFICE Blue Ribbon Award Winner. O denotes color photogphy.
For review dates and Picture Guide page numbers, see Review Digest.
COLUMBIA
LiPPERT
M-G-M
MONOGRAM
Fuller Brush Girl, The (85) C..239
(S Right Cross (90) D..104
ilj Cherokee Uprising (57) W. .4944
Lucille Hall. K-lili.' AIIuti
June Allyson. KiMrdo .Montalb.in, Dick Powell
\Vli;r. Wilson, .\ndy Hyde, Lois
Rookie Firemon (63) D. .311
HaU
[Ij Border Rangers (57)
.W..4933 BTo Please a Lady (102) C..105 iJi; Modern Marriage, A
liartcm .MacUuit. M. Ileyiiolds. B. Williams
(66) D..5119
lion Barry. Wally Verno
Blake
Barbara Stanwyck, Clark Gable
Robert Clarke, Reed Hadley, Margaret Field
OLost of the Buccaneers (79).. D.. 341 55 Holidoy Rhythm (59)
.4911 m Miniver Story, The (104) D. .106 B5 Hot Rod (61)
I'.iiil Ilinrcid, .I.vk llakic, Karin Boolh
D..49le
Mary Beth Hughes, David Street. Wally Vernon Greer Garson. Walter Pidgeon
James Lydun. Gloria Winters. Art Baker
Between Midnight & Down (89) D..328
m Next Voice You Hear, The (83) D. .110 2|j Blues Busters
.M:irk Slincns. Il.il.- Storm
(64) C. .4916
James Whitmore, Nancy Davis
Leo Gorcey, Adele Jergcns,
Raiders of Tomah'k Creek (55) W..362
Huntz Hall
l!il ttte
Horriet Croig (94) D..323
g] Dial 1119 (75) D..107
is} Joe Polooka in the Squared
.l(ian Criiwfni.l. Allyn .loslyn. Wendell Corey
Marshall Tliompson, Virginia Field, Andrea King Circle (63)
Emergency Wedding (78) C..332
C..5117
a stars in My Crown (90) D . . 40 Joe Kirkwood jr.. James Gleason
l.iirv I'ark;. Ilia M.-rkel. Barbara Hale
Joel McOea, Ellen Drew. Dean Stockuell 51 Southside
Pygmy Islond (69) D .342
1-1000 (73) D. .AA17
|
m ©Two Weeks With Love (93) . .M. .108 Don DeFore, Andrea King,
,l'il,;ir:v UVi. rrullir. ;Vrin S-ivage, Hal id Bruce
George Toblu
Jane Powell, Ricardo Montalban, Louis Caibem
(Texan Meets Cal'ity Jone (71) W. .303
Chain Gong (70) D..3I3
lKjn;:las Keniiedv. .Marjorie Lord
!
0©King Solomon's Mines (105) D..109
Blazing Sun (70) W..246
5J Outlaw Gold (51) W. .4954
Stewart Granger, Richard Carlson. Deliorah Kerr Johnny Mack Brown. Jane Adams. Myron Healy
Kille That Stalked N. Y. (79) .338
(S Father's Wild Gome (61) C. 5125 I
Jane
Reed, C. .111
Andy
Mickey Knoney, Terrv Moore, William Demarest
Marjorie .Main, James Whitmore, Ann Dvorak
Lightning Guns (55) W. .361
m Coll of the Klondike (67) D. .4920
Anne Gwynne. Tom NejU, Kirby Grant
Chir;.. SMrrell. Smiley Burnetle
SS Short Grass (82)
Tougher They Come, The W. .AA18
(69) . .0. .305
Rod Cameron, Cathy Downs, J. M. Brown
U,i:,ne M-irris. I'reslun Foster. Kay Buckley
i ©Pagan Love Song (77) M..112 gl Sierra Passage (80) W..S107
Esther Williams, Howard Keel, Jlinna Gombell Wayne Itlorris, Lola Albright, Alan Hale jr.
(Kfvieued as Krightened City)
E\clyn Kryes, William BLshop
He's a Cockeyed Wonder (77).. C. 340
S, Bandit Queen (70)
Barbara Britton, Philip
W. .5001
WUlard Parker
El Mrs. O'Molley and Mr.
Molone (69)
Raymond \V.Ubiirn, Gary Gray,
m Outlows of Texas (56)
Whip Wilson, Phyllis Coutes,
liarwell
W. .4945
Clyde
Great Manhunt, The (97) D..331
(Rev. as Stale Secret) Duuglis Falibanks jr.
Flying Missile, The (92) D..335
Henry (lUnii Kurd. ViMCa Lindlnrs.
eStage to Tucson (82)
O'.Neiil
W. .354
l;,id tVimirou. U;nne Morris
Proirie Roundup (53) W..363
Gasoline Alley (77) C..301
Scotly Itickelt. Jiiiimv Lydon
Gene A utry ond Mounties (70). .W. .351
Born Yesterday (103) C..344
,li]ily Hnlli.ln. William llolden, Crauford
Brod.
Operation X (79) D..333
IMa tril i: Knlcn-tiu. Peggy Cummins
Revenue Agent (72)
D..312
l'i.iiila« Kruncdy. .lean Onslow Stevens
Wllles.
Counterspy Meets Scotlond
Yard (67) D..307
Howard St. John. Amanda Blake
Yank in Korea, A (73) D. .346
Ridin' the Outlow Troil (56) . . .W. .264
PAI Jennings of Oklahoma (79) D..327
"M" (88) D. .347
n.iu.l Wane, Adler
lluuard [iaSiha, Lutlier
My True Story (67) D..308
Willaril Parkrr. Il-lru Walker
Flame of Stamboul (68) O. .314
Tcxans Never Cry (70) W..352
Fort Savage R o ders (54) W. .365
©Valentino (108) D..320
Elsanor l';frkrr. Anthony Carlson
Dexter, K.
OSonta Fe (89) W. .330
ItanduliJh Scott. JanLs Carter, Jerome Court land
Fury of the Congo (69) D . . 329
Johnny Weissni'iller, Sherry Moreland
Whirlwind (70) W..354
Gene Autry, Smiley Burnette
Brove Bulls, The (1 08) D . . 321
Mel prrrer. Mirnshua. Anihunv (Juinn
Her First Romance (73) C. .358
Mar;;aret 0-Rrlrn. All, in Martin ^r,
©When the Redskins Rode (78) W..339
Jon Mary faille. James Seay
Mall.
Smuggler's Gold (64) D. .315
Cam.r.in .Milcliell. Amruida Blake
Snake River Desperadoes (54) W .
Oiarles Slgrrett. Smiley Burnette
OLorno Doone (84) C..336
Barbara Hale. Itlchard Eandell
Greene. Ron
OTexos Rangers, The (74) W..325
(ieorte Mnnlnnmerv. Gale Storm
Chino Corsair (67) D. .316
Jon Hall, Lisa Ferraday. Ron Randell
Silver Canyon (70) W..355
Oene Autry, Champion, Oall Dails
Sirocco (98) D . . 348
Humphrey Bogart. Lee J. Cobb, Marts Toren
©Hurricane Island (71) D..349
Two of o Kind (75) D. .350
Edmnnd ORrlen. Llzibcth Scott, Terry Moore
Big Gusher (68) D.306
Wayne .Morris. I're.slon Foster, Dorothv Patrick
Bonania Town (S6) W..367
©Mask of the Avenger (83) D. .359
John Perek. Anilmny Qulnn, Jody Lavrrance
Whistle at Eaton Falls, The (96) D..322
Llovd Brld;.s, liorivlhv Olill
Never Trust o Gambler (79) . . .D. .326
l>,ine n.irk, Cathy OMlonnell. Tom Dr.ike
Pickup (79) D , . 357
Bi'verly Michaels. Hugo Haas. Allan .Msun
Cyclone Fury (54) W..368
Charles Starrett. Smiley Burnette
Chain of Circumstance (68).... D..
Richard Gr.tyson. Margaret Field
Saturday's Hero (111) D..318
John Perek. Donna Reed
Lady and tho Bandit, The (79). .D. .337
Lnui.s llayitard. Patricia Jledln;.
©Sunny Side of the Street (71). M .
I-'ranklc I,:ilne. Tlillv WA^rW, Terry Moore
©Magic Face, The (89) D. .
l.nl!i-r Ailler, P:itriri:i Knl-lll
Corky of Gasoline Alley (80). . . D. . 302
Hills of Utoh (70) W. 356
S] Three Desperate Men (69) W. .5009
Preston Foster, Jim Davis, Virginia Grey
Don't Lie (55) ...D..5015
Richard Traiis, 8ld Melton, Sbeila Ryan
M Mask of the Dragon (55) D. .5013
Eicbard Travis. Sid Mellon. Sheila Ryan
1 Stop That Cab (60) C..5014
Sid .Melton. Iris Adrian. Marjorie Lord
m Danger Zone (56) D. .5017
HiiKh lieaumont, Edward Travis
Brophy, R.
m Pier 23 (60) D. .5018
Hush Beaumont. Ann Savage
a Roaring City (60) D. .5016
Hugh Beaumont, Richard Travis
I
Kentucky Jubilee (75) C. .5007
Jerry Colonna, Jean Porter, James Ellison
iS Little Big Horn (82) W..5003
John irehuid, .Marie Windsor, Uovd Bridges
S Savage Drums (70) W. .5001
Sabu, Lita Baron, Sid Slelton
B6.I. Jane (62) C. .5012
Jean Porter, Tom Neal, Iris Adrian
53 Yes Sir, Mr. Bones (54) M. .5019
All-Star Minstrel .Show
IS Varieties on Parade (67) ....M..5020
Jackie Coogiin, ;U1-Star lievue
E Lost Continent, The (84) D. .5004
Cesar Romero, Hillary Brooke. Chick Chandler
jWoteh the Birdie (72) C..113
51] Colorado Ambush (52) W..495:
Red Skelton. Arlene Dahl, Ann Miller
Johnny Mack Brown. LoU Hall, Myron Healy
j Grounds for Marriage (90) ...C..114 m Bowery Battalion (69) C..5111
Van Johnson. Kathryn Grayson, Paula Raymond Leo Gorcey. Hinitz Hall, Bowery Boys
(113) D..11S gI©Blue Blood (72) D. .4904
Errol Flynn, Dean Stockuell, Paul Lukas
Bill Williams. Jane Nigh, Arthur Shields
I
Magnificent Yankee, The (88).. D.. 116
Louis Calhern. Arm Harding, Eduard Franz
! ©Vengeance Volley (82) SW..117
Burt Uncaster. Robert Walker, Joanne Dru
ICouse for Alorm (73) D..118
Luretta Young, Barry Sullivan, Bruce Cowling
m Three Guys Named Mike (90) . .0. .119
Jane Wyman, Van Johnson, Howard Keel
Ml Inside Straight (87) D . . 123
Daiid Brian, Arlene Dahl, Barry Sullivan
SO©Royal Wedding (93) M..121
Fred Aslaire, Jane i'owell, Peter Lawford
@SJ Father's Little Dividend (82) C..124
Spencer
S Soldiers
Tracy, Joan
Three
Bennett,
(92)
Elizabeth Tavlor
D..126
Walter Pidgeon. Stewart Granger, David Niven
BD SjSGreat Caruso, The (110) ..M..127
Mario Lanza, Ann BlyLb, Dorothy Kirsten
SI Home Town Story (61) D..128
Donald Lynn. Marjorie
SGo for
Crisp. Jeffrey
Brokel (92)
Reynolds
D..129
Van Johnson. Warner Anderson
Ethel Barrymore. Maurice Evans, A. Lansbury
; Strictly Dishonorable (95) 0.131
Ezio Pinha, Janet Leigh, .Millard Mitchell
j©Show Boot (108) M..135
Kathryn Grayson, Houard Keel, Ava Gardner
i
Low and the Lady (104) C. .136
Greer Garson, Michael Wilding, Marjorie Main
9 Teresa (103) D..137
Pier Angeli, John Erlcson, Patricia Collinge
m Toll Target, The (78) D . . 1 39
l»ick Powell. Paula Raymond, Adolphe Menjoil
E Strip, The (85) D . . 140
Mickey Rooncy, Sally Forrest. .MoniM Lewis
[7] People Against O'Hora (103). . .D. .201
Spencer Tracy, John llodiak, Dt,ana Lvnn
S3 Angels in the Outfield (1 02) . . . ! D . . 202
Paul Dout-liLs, Janet Leigh
e©Mr. Imperium (87) M .
Lana Turner, Plnza. Barry Sullivan
Ffelo
Si Red Badge of Courage (69) D. .204
Audie Murphy, Bill Mauldln
S Abilene Troil (64) W. .4946
Whip Wilson, Andy Oyde, Noel Nelll
H Rhythm Inn (71) M. .5115
Jane Frazee. Kirby Grant. Charles Smith
a Vicious Years, The (81) D. .5191
Tommy Cook, Gar .Moore, Sybil Merrltt
S Navy Bound (60) C. .5120
Tom Neal, Regis Tourney. Wendy Waldron
m Man From Sonora (54) W. .5141
Johnny Mack Brown, Lyle Talbot, Lee Roberts
51 Gypsy Fury (63) D. .5192
Viieca Lindfors. Christopher Kent, R. Brent
gl Lion Hunters, The (73) D..5109
Johnny Sheffield, Ann Todd, Morris Ankrum
S Canyon Raiders (54) W. .5151
Whip Wilson. Fuzzy Knight, Phyllis Coales
51: I Was an American Spy (85) . D. .AA19
Ann Dvorak, Gene Evans. Dougla.s Keiuiedy
I
Ghost Chasers (69) C. .S112
Huntz Hall. Leo Gorcey. Bo'iery Boys
g; Blozing Bullets (51)
.5142
Joiinny .Mack Brown. Lois Hall
SJ ©Covolry Scout (78)
.5101
Audrey Long. Bod Cameron, Ji Davis
m Nevada Badmen (58) .
.5152
Whip WUson, Fuzzy Kniglit, Phyllis Coates
IS According to Mrs. Hoyle (60) . . D. .5122
Spring Byington. Tanls Chandler, Brett King
^ Night Into Morning (86) D. .130 iffCaso Monona (73)
Ray .Milland, John llodiak. Nancy Davis
Robert Oarke. Virginia Welles
Questions Asked (81) D..132 an Father Takes the Air (61) .
Arlene Dahl. George Murphy, Barry SuHivan Raymond Walbiirn. Wdter Callet
i ©Excuse My Dust (82) M. .133 ^ Montana Desperadoes (51) . .
Red Skelton, Sally Forrest, Macdonald Carey Johnny Mack Brown, Lois Hall
Kind
I
Lady (78) D..134
U Yukon Manhunt (62) D. .5123
Kirby (Srant, Chinook. Oall Davis
511 Stogecooch Driver (52) W. .S153
Whip Wilson
li Let's Go Novy (68) C. .5113
Leo Gorcey. Huntz Hall. Tom Neal
5f ©The Highwayman
Philip Friend. Wanda
?Disc Jockey (80)
M. .AA21
Ginny SImms, Michael O'Shea. Jane Nigh
Oklahoma Justice (56) W..5144
-Inhnny Mack Brown
a Wanted: Deod or Alive (59) . . W . . 5154
Whip Wilson, Anrtv Hide
51! Joe Polooka in Triple Cross ( . . ) D . . 51 1
Joe Kirkwood, Cathy Downs
ga ©Flight to Mors ( . . ) D . . 51 03
Marguerite Chapman, Cameron Mitchell

I
Belle
PARAMOUNT
|l©Tr!poli (95) D. .5005
Maureen O'Hara, Jolui Payne, Phillip I!ced
a(SlLet's Dance (112) MC. .5006
Betty Hutlon, I"'red .\slaire. lioland Vuiiiig
Mr. Music (113) MC. .5007
Bing (^'osby, Nancy Charles Coburn
Olson.
RKO RADIO
a Outrage (75) D..103
.Mala Puners. Tod
SWalk Softly,
.Andrews,
Stranger
Robert
(81)
Clarke
...D..102
Joseph Cotten, Valll, Spring Bylnglon
jCossino to Korea
Narrator—Qricntin Reynolds
(58) D..5008
©Copper Canyon (84) W..S003
Hay Milland, lledy Lamarr, Macdoiiald Carey
Dark City (97) D..5004 iia Rio Grande Patrol (60) W. .108
Cliarlton Heston, Llzabeth Scott, Dear) Jagger Tim Holt, Jane .Ni-h. Richard .Martin
@ Mad Wednesday (77) C 166
Harold Lloyd. Francps Ramsden
IB ©Joan of Arc (165)
D. .IK
Ingrld Beigman. Jose Ferrer. Francis L. Sulllvai
US Experiment Alcatraz (58) ....D..107
John Howard, l.yruje Carter, DLton
.loan
P Never a Dull Moment (89) C..106
Fied Mac.Murray. Andy Uevlne, Irene Dunne
H Where Danger Lives (84) D. .024
Robert Mitchum. Claude Rains. Faith Doraergue
REPUBLIC
[D Frisco Tornado (60) .
Allan Lane, Eddy Wallei
511 Hit Parade of 1951 (85) . . .
John Carroll, Eslclila Rodriguez
H Rustlers on Horseback (60) ..W..4968
Allan Lane. Claudia Harretl. Eddy Waller
(il North of Greot Divide (67) . . .W. .4944
I!oy Rogers. Pi^nny Edwards. Gordon Jcioes
a Under Mexicoli Stars (67) . . . .W. .4954
K.-x Allen, linrothy Patrick
gg Mocbefh (85) D..5003
llisoii Welles. Jeanette Nolan, Dan O'llcrlihv
Rio Grande (105) SW . . 5004
John Wayne. Maureen O'Hara, Ben Johnson
Missourians, The (60) W..4974
Monte Hale. Paul Hurst, L>7i Thomas
i California Passage (90) ....W..5005
Forrest Tucker. Adele M.ara. JIra Davis
1
©Trail of Robin Hood (67) ..W..4946
Roy Rogers, Penny Edwards, Gordon Jones
FEATURE
CHART
20TH CENTURY-FOX
Fireboil, The (83) D..023
.Mhkey Rootuy. p.it G'Krien, Beverly Tvler
« Mister 880 (90) C. 024
Mi-Gulre
Burt l.ancNsier, D.irothy
No Woy Out (106) D..025
Linda Darni'll. Riehard McNally
Wldmark. S.
(iM'll Get By (83) M..027
Gloria Dellaven. Deimis Day, June Haver
Two Flogs West (92) D. .029
Joseph Collen. Linda Harnell
All About Eve (138) D. .030
Bittc Havls. Antic Baxter, Gcoi'gc Saniler
Jackpot, The (85) C. .031
James Stewart, Barbara Hale, Patricia Medin
©American Guerrilla in the
Philippines (105) D..032
Tyrone Power, .Mielielioe I'relle
For Heaven's Soke (92) C. .033
Clifton Webb. Joan Bennett, Robert Cljmr
]At War With tlie Army (93) . C. .5014
Uean Martin. Jerry Lewis, Polly Bergen
September Affair (103) D..5012
Joall !'\intalne. Joseph Cotten, Jessica Tandy
13 ©Great Missouri Raid, The (85) D. .5013
Wendell Corey. Ellen Drew. Mai'donald Carey
m Vendetta (84) D. .167
Faith Domergue, (3eorge Dolenz, Hillary Brooke
[S Hunt the Man Down (68) D..111
M.iry Anderson. Gig Young, Lynne
SLOW o( the Badlonds (60)
Roberts
W..113
Kii'li.nd .-ilarl IM.X
IT' Company She Keeps, The (83) . .D. .109
LiZiilidli Sell, Jam- (Ireer. Ilennis O'Keefe
ED Double Deal (65) D..112
Marh' Windsor. Richard Denning. Fay Baker
@ Gambling House (80) D..110
Victor .\laliue. Terry Moore. William Bendix
iCry Donger (79) D..115
Dick Powell. Rhonda Erdraan
Fleming. Richard
i
Pride of Maryland (60) D. .5023
.Stanley Clem.ails. I'eggy .Stew.art. Frankle Darro
Le Grond (90) D..5006
Vera Rulslon. John Carroll
ID Spoilers of the Plains (67) . . . .W. .5041
Roy Rogers, Penny Edwards, Gordon Jones
gU Missing Women (60) D..S02S
Penny Edwards. James .Milllcan
a Night Riders of Montana (60) .W. .5059
Allan Lane, tlaudla Barrett, Chubby Johnson
Mudlark, The (99)
.101
Ah Golii Ray
Man Who Chcoted Himself (81) D. .102
Lee J. Cdlib. .l;iTii- Wvatt. John Dall
©Halls ot Montezuma (113) ...D. 103
Richaid Woln„Mk. Waller Palanee. Maiden
Karl
©Call Me Mister (95) M..104
Betty Grahle. Dan Dalley. Dale Robert.son
©I'd Climb the Highest
Mountoin (88) D..105
Susaii llasward, Willi. Calhoun
Lundigan, R.
13th Letter, The (85) D 107
Linda D.irnell. Charles Boyer. Michael Ri
..ill
i Mating Season, The (101) C..5016
Gene Tierney. John Lund. Mhiara Hopkins
{©Samson and Deiiioh (128) ..D..5010
Victor Mature. Hedy Lamarr. George Sanders
Moily (83) C..5011
(Kev. as The Goldbergs)
Gertrude Berg. Philip Loeb
©Quebec (85) D..5017
jr., John Barrymore Corlnne Calvet, P. Knowles
Lemon Drop Kid, The (91 ) C .
Bob Hope. Marilyn Ma.\well, Lloyd Nolan
Payment on Demand (90) ....D.
Bette Davis. Barry Sullivan. Kent Taylo
H Torzan's Peril (79) D..172
Lex Barker, Virginia Huston, Macready
George
la Thing From Another World (86) D..174
Eduard Franz, Margaret Sheridan. James Arness
El Kon-Tiki (68) D..173
Thor lleyerdahl, Knut Haugland
a Saddle Legion (60) W..117
Tim Holt. Dorothy Malonc, Richard Martin
as Footlight Varieties (61) M..116
Jack Paar. Red Buttons, Leon Errol
ai My Forbidden Past (70) D..114
Ava Gardner. Melvyn Douglas, Robert Mitchum
Silver City Bonanza (67) ....W..5051
li« Allen. Buddy Ebsen, Mary Ellen Kay
Cubon Fireball (78) MC..5007
Estelita Rodriguez. Warren Douglas
©Oh! Susanna (90) D. .5008
Rod Cameron, Adrian Tucker
Booth, Forrest
Insurance Invastigator (60) ..D..5026
Richard Denning, .\udrcy Long. HUlarv Brooke
Heart of the Rockies (67) ...W,.S042
Roy Rogers, Penny Edwards. Gordon Jones
Thunder in God's Country (67) .W. .5052
Rex Allen, Mary Ellen Kay, Buddy Ebsen
©Sword of Monte Cristo (80) ..D..106
George .Monlgnmery. Berry Kroeger, P. Cord;
Lucky Nick Cain (87) D. 108
George R.ift. Cohen Gray. Goldner
Charles
©Bird of Paradise (100) D..109
l.oiiis Jourd.Hi. Ikhr.i Paget, Jeff Ch.mdle
Of Men and Music (85) M. .137
Artur liiiliinsleiri, Jan Peerce. Ja,scha Heifetz
You'i
(Rt
•
Crime Invest. (52) . .0. .138
1 the Novy Now (93) . .C. .110
II.S.S, Teakettle) Gary Cooper
Get It fo
I Con
Wholesale (91) D..111
Dan liailey. Srisan Hayward
14 Hours (91) D. .114
Paul Douglas. Richard Bel Geddi
Basehart. B.
Appointment With Danger (90) D. .5019
Alan Ladd, Jan Sterling. Phyllis Cahert
©Last Outpost, The (87) D. .5020
Ronald Ueagan, lUionda I'leming. Peter H.mson
Dear Brat (82) D . . 5021
Mona Freeman, Edward Arnold, Billy DeWoIfe
Trio (92) CD.. 5030
Jean Simmons, Michael Rennle, Anne Crawford
[g Tokyo File 212 (84) D..I75
Florence Marly, Robert Peyton
1 Sealed Cargo (90) D..1U
Diuia Andrews, Claude Rains, Carta Balenda
m ©Jungle Headhunters (65) D. .177
Lewis Cotlow, All Native Cast
g] Hard, Fast and Beautiful (76) D..119
Claire Trevor. Sally Forrest, Carleton Young
Bl ©Best of the Bodmen (84) ,,..W..176
Robert Ryan, Claire Trevor, Jack Buetel
Buckaroo Sheriff of Texas (60)
Michael Chapin. Ellene Janssen
In Old Amarillo (67) W. .5043
Roy Rogers. Estelita Rodriguez. Penny
Edwards
Wells Forgo Gunmaster (60) . . W. .5061
Jlary Ellen Kay
Bullfighter and the Lady (87) D. .5009
Robert Stack, Gilbert Roland. Vlrgi nia Grey
Million Dollar Pursuit (60) . . . .D. .5028
I'enny Edwards. Gr;uit Withers rman Bodd
] Fighting Coast Guard (86) . .
Briiui Donlevy. Forrest Tucker. Ella
j Secrets of Monte Carlo (60) .D..5030
Warren Douglas, Lois Hall, June Vincent
Folio the Sun (77) D..112
Glenn Forii. Anne Baxter. O'Keefe
Dennis
Rawhide (86) SW..113
Tyrone Power. Susan Hayward, Hugh Marlow
©On the Riviera (89) MC . . 1 1
Danny Kaye, Gene Tierney, Corlnne Calvet
©Half Angel (77) D 116
l.oretla Youii£. Joseoh Keli
Cotten. Ceejl
House on Telegroph Hill (93) ..D..117
l.'ielinid B.i.^ehart, Valenllii.a Cortesa
As Young As You Feel (77) ...C..120
Monty Woolley, Tlielma Rltter, David Wayne
©Possage West (80) W. .5022
John Payne, Arleen Whel.in, Dennis O'Keefe
Ace In the Hole (112) D. .5023
KJrlE Douglas, Jan Sterling, Porter Hall
SI ©Happy Go Lovely (88) *
David Niien. Vera-Ellen, Cesar liomei
m ©Alice In Wonderland (75) I
(Walt Disney cartoiin)
m The Dakota Kid (60) W. .5067
Michael Chapin, EUene Janssen, James Bell
SI Rodeo King and Senorita (67) W. .5053
Rex Allen, Mary Ellen Kay, Buddy Ebsen
EH Fugitive Lady (78) D..5011
Janls Paige, Binnle Barnes
Guy Who Come Back, The (91) D. .1l8
Paul Douglas. Joan Bennett. Linda Darnell
©Take Core of Little Girl (93) M..119
Je.inne Crain, Jeati Peters, Dale Robertson
tSFrogmen, The (96) D,.122
Dana Andrews, Gary Merrill, Richard Wldmark
Peking Express (85) D. .5024
Joseph Cotten. Corlnne Calvet, Edmund Gwenn
Thot's My Boy (100) C. .5026
Dean Martin. Jerry Lewis. Hu55ey
Ruth
©Worpath (95) D..502S
Edmond O'Brien, Dean Jagger, Forrest Tucker
ED Flying Leothernecks (102) D. .261
John Wayne. Robert Ryan. Janls Carter
S His Kind of Woman (120) D. .20>
Robert Mitchum.
a Behave
Jane
Yourself
Russell,
(..)
Vincent Price
CD..
Farley Granger, Shelley Winters
El This Is Korea (SO)
Fort Dodge Stampede (60).
Secret of Convict Lake, The (83) D
Glenn Ford. Gene Tierney. Elliel Barrymoi
No Highwoy in the Sky (98) . . . .D.
James Stewart. Marlene Dietrich
Mr. Belvedere Rings the Bell (88) C. .
Clifton Webb. Joanne Dm, Hugh Marlowe
Here Comes the Groom (114) ..C..5101
Bing Crosby. Jane Wyraan. Franchot Tone
U On the Loose (74)
Joan Evans. MelvvTi Douglas
D. .202
Place in the Sun, A (122) D. .5102 [il Rocket, The (60) D. .
Montgomery Clift. Elizabeth Taylor
Rhubarb (94) C. .5103
R.iliirt Milchum. Lizabcth Scott
^ Drums in the Deep South (87). . .D. .
Bay Milland, Jan Sterling, Gene Lockbart
James Craig. Barbara Payton
Lilli Marlene (85) 0. .203
Lisa Danjely, Hugh McDermott
EE Arizona Monhunt (60) W..
Jlirh.iei Chaiiiii. I5ilene J.mssen
tS Hovano Rose (..) D.
Estelita Rodriguez, Hugh Herbert
34 Womon in the Dork ( . . ) D
Penny Edwards. Ross Elliott
gU Sea Hornet ( . . ) D
Rod Cameron, Adele Mara
©Meet Me After the Show (86) M..125'
llitty Gr.ihlo. .Maedonihl Carey, Rory Calhoun
People Will Talk (110) C 126
Carv Gram. Je^uine Train
Millionoire for Christy, A (90).. C. 127
Fred Mac.Murray, Eleanor Parker, Carlson
R.

1 Hoodlum,
. . . W
.
!
©On
FEATURE
CHART
UNITED ARTISTS g 1°
One Minute to Twelve .D. .203
E (75) . . .
Lars h:ln^lltl. Olaf Ittrg^trom, Gunnel Brostrom
"If Second Focc, The (72) D. .204
Klla l:,i:n.-. li.nice Bennrtt, Rita Jolllison
li Kangaroo Kid, The (73) W. .037
VeJa ,Min Uurg. Jui-li O'.Mahoney
@Two Lost Worlds (60) D..202
Laura Elliot. Jim .^rntss, Gloria Petroff
X ©Prehistoric Women (74) ....D..20S
Laurette Luez. .Allan NLvon, -Slara Lynn
H Border Outlaws (58) W. .260
Siiade Cniil.y, .Maria Hart, Bill Edwards
'3^ Three Husbands (78) C. .642
Ivic .\r(l.ii. Kralyn Williams, Warrlcic
Kuth
511 ©Rogue River (79) W..201
Itory Calboun, Peter Graves, EUye Marshall
S] Wicked City, The (76) D. .206
.M.iria .Monlra. Lilli Palmer. J. P. Aumont
So: Mister Universe (79) C..208
.l.i-t Carwn. .lanis Paige, Bert Lalir
Ts; Koreo Patrol (57) D . . 21
Iticliard Emory. Benson I'onn, Terl Duna
a Sun Sets at Down, The (7J) . . .0. .046
Waller Heed, Sally Parr. Philip Sham
m They Were Not Divided (102)
Edward Underdown, Ralph Clanton
Blue Lamp, The (84) D . . 01
Jack Wjirner. .limmy Hanley. Dirk Bogarde
Naughty Arlette (86) C..226
My Outlaw Brother (80) D..209
(l!.v. as My Brother, the Outlan-)
Second Woman, The (91) D. .639
Kciliert YiiNrig. Bi'lsy Dralie, John Sutton
Circle of Conger (85) D. .207
Itay Mii!:iT!(j. Patricia Hoc, Marius Goring
So Long o t the Fair (85) D. .270
Badmon's Gold (56) W. .262
Scarf, The (86) D. .644
Long Dork Holl, The (87) D. .214
Mix llirrliin. Lilll rainier
Ouecn for a Day (107) D. .645
When I Grow Up (90) D..21S
Skipolong Roscnbloom (73) . . .213
Max Itiisfnljloom. Max Baer. Jacliie Coogan
Oliver Twist (105) D. .216
Man From Planet X (72) D..647
Try and Get Me (92) D. .643
(kcv. Sound Fury) Lovejoy
.as of Frank
First Legion, The (86) D. .648
ni.irlps Buyer. Lyle Bettger. Carroll
Leo G.
Odette (100) D..652
Anr;.i .N'lasle. Trevor Howard, Marius Goring
Prowler, The (92) o. .650
Van Hcflln. E\elyn Keyes, John Ma.\well
[S Fabiolo (96) D. 651
m Mon With My Foce, The (75) . .D. .659
IS Three Steps North (85) D..657
Lloyd Bridges, Lea Padoianl, ,Mdo Fabrizl
i
He Ran All the Way (78) D. .646
John Garfield, Shelley Winters
i Cyrano de Bergeroc (113) ....D..660
.lose |.'errer. Mala Powers, William Prince
The (61 ) D . . 653
Lawrence Tlerney, Alienc Roberts
UNiVERSAL-INTl
Hamlet (142) 0..101
Laurence Olivier, Jean Simmons, Basil Sydnev
©Wyoming Mail (87) SW. .931
Stephen .McXally, A. Smith, Howard da Silva
Woman on the Run (77) D. .932
Ann Sheridan, Robert Keith, Dennis O'Keefe
©Kansas Raiders (80) W.
Aiidie Miirphv, Brian lionlevy
Milkmon, The (87) C.
Donald O'Connor, Piper Laurie, Jimmy Di
Deported (88) D.
.Marta Toren, Claude Dauphin, Jeff Cham
Undercover Girl (83) D . . 1 05
Alexis Smith, Scott Brady. Gladys George
Mystery Submarine (78) D. .106
Marta Toren, Macdonald Carey, Robert Douglas
Prelude to Fame (78) MD . . 1 80
Guy Rolfe, Kathleen Byron, Jeremy Spenser
©Frenchie (80) W. .108
Joel McCrea, Shelley Winters, Paul Kelly
tiHarvey (104)
C..107
James Stewart. Peggy Dow, Josephine Hull
Under the Gun (83) D . . 109
Richard Conte, Audrey Totter. Sam Jaffe
©Tomohawk (82) SW..110
Van Heflin. Yvonne DeCarlo, Preston Foster
Target Unknown (90) D..111
Mark Stevens, Don Taylor. Joyce Hold
Operotlon Disaster (101) D..113
John .Mills, Richard Attenborough, Helen Cherry
Bedtime for Bonzo (83) C..112
Ronald Reagan. Diana Lynn, Slezak
Walter
Abbott and Costello Meet the
Invisible Mon (82) C..116
Bud Abbott, Lou Costello, Nancy Guild
Groom Wore Spurs, The (81) . . .C. .114
Ginger Rogers, Joan Davis, Jack Carson
Air Cadet (94) CD.. IIS
Stephen McNally, Ales N'lml, Gail Russell
Up Front (92) C . . 1 1
D.ivid Wayne. Tom Ewell. Marina Bertl
©Double Crossbones (76) MC..119
Donald OTonnnr, Helena Carter, Will Geer
Mo and Pa Kettle Back
on the Form (80) C .117
Mariorie Main, Percy Kilbride, Randall
Meg
Fat Man, The (77) D..120
J. Scott Smart. Rock Hudson, Julie London
Katie Did It (81) C..122
Ann Blyth, Mark Stevens, Cecil Kellaway
©Smuggler's Island (75) D..121
Jeff Chandler, Evelyn Keyes, Philip Friend
©Apache Drums (75) W.,123
Stephen McNally, Coleen Wiilard Parker
Gray.
Hollywood Story (77) D..124
Richard Conte. Henry Hull. Julia Adams
Froncis Goes to the Races (88) . .C. .125
Donald O'Connor. Piper Laurie
©Prince Who Was a Thief (88) . . D . . 126
Tony Curtis. Piper Laurie, Cecil Kellanav
Comin' Round the Mountain (77) C. .127
Bud Abbott, Lou Costello, Dorothy Shay
WARNER BROS.
!
Gloss Menagerie, The (107) . . . .D. .007
Jane Wyman, Ivirk Douglas, Gertrude Lawrence
West Point
I
Story, The (107) ..D..009
James Cagney, Virginia Mayo, Doris Day
jC Breakthrough (91) D..010
David Brian, John Agar. Lovejoy
Frank
a Highway 301 (83) D..012
Steve Cochran. Virginia Grey. Gaby Andre
B Storm Worning (91 ) D . . 014
Ginger Rogers. Ronald Reagan, Doris Day
gi Enforcer, The (88) D. .015
Humiihrey Bogart, Zero de Corsia
Mostel, Ted
m ©Sugorfoot (80) WD. .016
Randolph Scott. Adele Jergens, Raymond M^issey
511 Lightning Strikes Twice (91) D. .019
Ruth Roman. Richard Todd, M. .McCambrldge
S ©Lullaby of Broadway (91) ..A
Doris Day, Gene Nelson, S. Z. Sakall
a Raton Pass (84) W. .021
Dennis Morgan, Patricia Neal, Steve Cochran
2]]0nly the Valiont (105) SW..022
Gregory Pei*, Barbara Payton. Ward Bond
\S
I Was o Communist for the
FBI (84) D. .023
Frank Lovejoy, Dorothy Hart. Philip Carey
H Goodbye, My Foncy (107)
Joan Crawford, Robert Young,
U Along the Great Divide (88) . SW. .025
Kirk Douglas. Virginia Mayo, John Agar
IS Inside Wolls of Folsom
Prison (87) D . . 026
Steve Cochran, David Brian, Philip Carey
51 ©Fort Worth (80)
Randolph Scott. David Brl.ai
Moonlight Boy (95) M . . 029
Doris Day. Gordon MacRac, Jack Smith
FOREIGN
BRITAIN
FILMS
Alice in Wonderland (80) 8-18-51
(Sc.oiaine) Carol Marsh, Stephen Murray
Another Shore (77) 3-17-51
(Pentagon) . .Robert Bc.itty, Lister
M.
Appointment With Crime (90) 3-17-51
(Four Continents) .W. Hartnell, R. Beatty
.
Chance of a Lifetime (90) 2-17-51
(Ballentiiii) .Basil Bedford, Miles
. B.
Exchonge Girl (83) 8-18-51
(Films Int'l) .Michael Tolande Donlan
. Ronnie,
Hue and Cry (82) 1-20-51
. (Fine Arts) .ALastair Sim. Jack Warner
Inheritance, The (90) 3-10-51
Jean Simmons, Derrick DeMarney
It's Hard to Be Good (93) 1-13-51
(Pentagon) . .Jimmy Hanlcy. Anne Oawlord
Jacqueline Misbehaves (76) .. 2-17-51
(Ellis).. Hugh Williams, Carla Lehmami
Lost Holiday (88) 12-9-50
(.Stratford) . .Alec Guinness, Beatrice Campbell
Lost People, The (89) 10-14-50
(Pentagon) .Dennis Price, Zetterllng
. Mai
Manioc on Wheels (76) 7-14-51
(Int'l) . .Dirk Bogarde, Bon.ar CoUeano
No Orchids for Miss
Blandish (92) 4-14-51
(Renown) .Jack LaRue, Travers
. Linden
Pink String and Seoling
Wax (75) 10-14-50
(Pentagon) . .Google Withers, John Carol
Rats of Tobruk (85) 7- 7-51
(David Brill) . .Grant Taylor, Peter Finch
Seven Doys to Noon (93) 2-17-51
(Distinguished) .Barry Jones, Su..ne
. Olive
Tales of Hoffmann (138) 4-21-51
(Upcrt) . .Moira Shearer, Robert Helpmann
Third Time Lucky (93) 10-28-50
Pentagon) .Glynis Johns, Walsh
. Dermot
Tony Draws a Horse (90) . . 6-23-51
.
(Fine .\ns).. Cecil Parker, Anne Crawford
You Can't Fool on Irishman (65) 2- 3-51
(Bell) .Tommy Dugg.in, Shirl Conway
.
CZECHOSLOVAKIA
FRANCE
Dream Ballerina (78) 8-18-51
(A.F.E) Violette Verdy, Romney Brent
Face to the Wind (85) 7-28-51
(W. R. Katzell) . .Pierre Larquey, Jane .Morlel
God Needs Men (95) 5-26-51
. (;\FE) .Pierre Fresnay. Madeleine Robinson
Lady Panome (97) 8-18-51
(Diseina) Louis Suzy Delair
Jouvet.
L'AffaIre (92) 2- 3-51
(International) . .Cladc Dauphin. Anne Veinon
Lovers of Verona, The (90)... 8-18-51
(Souvaine) .\nouk Aimee. Serge Reggiani
Monon (91) 2- 3-51
(DLscina) . .Cecile Auclair
Aubrey. Michel
MiqueHe (83) 7-28-51
. (Disclila) .Louis Jouvet. Daniele Delorme
Oh, Amelia (86) 6- 2-51
(Lu.\) . .Danielle Darrieux. Je.in Des.iiiiy
Orpheus (86) 10-14-50
(Discina) .Jean Peritt
. Marais, Francois
Poris 1900 (76) 12-9-50
(Mayer-Kingslcy) . .Documentary
Red Angel, The (97) 2-24-51
(Spalter)..Tiida Thamer. Meurisse
Paul
Sinners, The (98) 2-3-51
(LopiTt) .Suzy Prim, . Serge Reggiani
Souvenir (100) 11- 4-50
. (I'athc) .Michi'le Morgiin. Jean Marais
Sylvie and the Phantom (84) 10-21-50
(Discina) . .Odette Joyeus, Frani-uis I'vih-r
Ways of Love (120) 1-13-51
(Burstyn) Sylvia Bataille. St. Saens
George
GERMANY
Film Without a Nome (79) 10-28-50
(Friedherg-Katz) . . Hildegarde Ncff
S Cloudburst ( . . ) D .
Hohert Preston. Bllzahelh Sellers
ra Pardon My French (81) C
'511 Two Gals ond a Guy (70) C. .654
111 Obsessed (77) D..
In 1(1 Karrar. Geraldlne Fitzgerald
our in a Jeep (97) D. .
Meeker
Ii.ri l.lnilf.T.s. Ralph
S ONew Mexico (84) D 649
M St. Benny, the Dip (81) C. .658
H Obsessed (77) D. .
David I'errar, Geraldlne Fitzgerald
83 Mister Drake's Duck (81) C. .655
Doiiclas I'-airbanks jr., Yolande Donlan
Gold Raiders (. .) D
George O'Brien, ghellah Ryan
Iron Man (82) D..130
Jeff Chandler. Evclvn Keves. Stephen .McNallv
©Mark of the Renegode (81) . . .D. .129
Ricarilo Montalban, Cyd Cliarisse
©Cottle Drive (77) W..128
Joel JlcCrea. Dean Stoctwell. Leon Ames
©Little Egypt (82) CD. .131
Rhonda FleniinB, Mark Stevens. Nancy Guild
You Never Con Tell (78) D . . 1 32
Pick I'owell. Peggy I'ow, Joyce Holden
Thunder on the Hill (84) D. .133
Claudette Colbert, Ann Blyth
5i] ©Copt. Horatio Hornblower (117) D. .030
Gregory I'eck. Virginia Mayo
E Jim Thorpe—All American (107) D. .101
Burt Lancaster. Charles Bickford. P. Thaxter
51! Force of Arms (100) D. .102
William Holden. Nancy Olson. Frank Lovejoy
Day (90).. 0.. 103
ITALY
Angelo (97) 11- 4-50
(S.Mlera) . . Itenato Baldlni. Umberto Spadaro
Bullet for Stefano, A (96) 11-18-50
(Lux)..Rossano Brazzl. V. Cortesa
Doctor, Beware (90) 2-24-51
(Academy). .Vlttorlo DeSica. A. Magn.uii
Flesh Will Surrender (96) 11- 4-50
(Lux)..Aldo Fahrizi. Amadeo Fabrizl
Mill on the Po (96) 12-23-50
(Lu\).. Carla del Poggio. Jacques Serrias
Thrill That Kills, The (80) 8-18-51
(Dist.) Foscn Gla.lietti, Jacque Sernas
Two Orphans, The (92) 11- 4-50
(Glohe) . .Maria Denis, Osvaldo Valenti
MEXICO
Roncho Grande (97) 5-19-51
(Azteca) ,, Jorge Negrete. Calavaras
Trio

. 3-23-51
.11-17-50
Short subjects, tisted by company, in
release, second the date of review
review, ff Very Good. + Good, i: Fa
der of release. Running time follows title. First dote is notional
BOXOFFICE. Symbol between dotes is roting from BOXOFFICE
— Poor. = Very Poor. Indicates color photography.
h
Columbia
Prod. No. Title Rel. D.ile Rating Rcv'd
ASSORTED COMEDIES
3423 Innocently Guilty (16) .. 12-21-50 it 3-24
3413 He Flew the Shrew (161/2)1-11-51 + 3-17
3414Weddino Yells (16)
3425 The Awful Sleuth (16). 4-19-51 i:
.
3416 Fun on tlie Run (16). . 5-10-51 ±
3426 Woo Woo Blues (16) 7- 2-51 +
. .
2- 8-51 + 3-10
3424 Wine, Women and Bong
(I51/2)
2-22-51 -f
3415 Blonde Atom Bomb (17) 3- 8-51 +
CANDID MICROPHONE
(One-Reel
Specials)
3553 Subject No. 3 (lOJ/a) . . 2-15-51
4- 3-17
3554 Subject No. 4 (11) 4-12-51 + 4-14
3555 Subject No. 5 (lO/s).. 6-14-51 ± 6-23
3556 Subject No. 6 (10) 8-15-51
CAVALCADE OF BROADWAY
3652 The China Doll (11) .. .12-28-50 + 2-24
3653 Havana Madrid (ID.).. 4-12-51+ 5-5
3654 New Yorl< After Midnight
(11) 6-28-51 H 7-21
COLOR FAVORITES
(Technicolor
Reissues)
3604 The Foolish Bunny (S)..12- 7-50 +f 12
3605 Midnijhl Frolics OYz) 1-11-51+ 3
3606 The Carpenters (S) 2- 8-51 + 3
3607 Poor Liltlc Butterfly (8) 3-15-51
3608 Jitterbug Knights (71/2) 4-15-51 + 4
3609 Birds in Love (S) 5-17-51 zt 6
3610 Air Hostess (8) 6-21-51+ 6
3611 The Egg Hunt (71/2).- 7-26-51+ 7
3612 Merry Manal/z) 5-17-51 + 6-23
3859 Hollywood Pie Throwers
(9/2) 6-21-51 ± 7-21
3860 The Great Director (9) . 7-19-51
STOOGE COMEDIES
3404 A Snitch in Time (16/2 12- 7-50 12-30
3405 Three Arabian Nuts (16) 1- 4-51 ± 3-24
3406 Baby Sitter's Jitters (16) 3- 1-51 + 3-17
3407 Don't Throw That Knife
(16) 5- 3-51 5-26
3408 Scrambled Brains (16).. 7- 5-51 + 7-21
TWO-REEL SPECIALS
3440 A Day With the FBI
(19) 7-21-51 -ft 5-26
VARIETY FAVORITES
3953 Milt Britton and Band
(11)
3954 Brokers Follies
12-21-50
(11)... 2-22-51 + 3-31
WORLD OF SPORTS
3805 Army's Ail-American (10) 2-22-51 + 3-31
3806 Quebec Sports Holiday
(8I/2) 4-12-51 +5-5
3807 Mr. Tennis (9) 4-26-51 + 5-26
380S Future Major Leaguers
(11) 5-31-51 + 6-23
3809 Sunshine Sports (10) . . . 6-28-51 it 7-21
3810 Anglers Aweigh (10).. 7-26-51
SERIALS
3140 Overland With Kit Carson 2-15-51 + 3-10
15 Chapters (reissue)
3160 Roar of the Iron Horse.. 5-31-51 +6-2
15 Chapters
Metro-Gol

SHORTS CHART
TECHNICOLOR CARTUNES
(Reissues)
6322 Three Lazy Mice (7) .1
. .
6323 Chew Chew Baby (7). .1
6324 Dippy Dinoniat (7)...
6325 Adventures of Tom Thumb
(7)
6326 Woody Dines Out (7)...
6327 Andy Panda Goes Fishino
(7)
6328 Springtime Serenade (7) 5
6329 Junole Jive (7) '
6330 Who's Cookin' Who? (7).
6331 Pied Piper of Basin Street
(7)
6332 100 Pytimies and Andy
Panda (7)
6333 The Fox and the Rabbit
(7)
50
50 H
51 +
51 + 3
51 + 6
VARIETY VIEWS
6341 Battle of the Bulne (9) 1-22-51 +
6342 Brooklyn Goes to Beantown
(9) 2-19-51 +
6343 Sprinolioard to Fame (9) 3- 5-51 ±
6344 Hickory Holiday (9) 4-30-51 ±
6345 Finny Business (9) 5-21-51 +
6346 Clubhy Cub (9> 6-18-51 ff
6347 Romeo Land (9) S- 6-51 +
6348 Monkey Island (9) 9-10-51 ± 7
WOODY WOODPECKER CARTUNES
(Technicolor)
6351 Puny Express (7) 1-22-51 -f
6352 Sleep Hanpy (7) 3-26-51 +
6353 Wicket Wackey (7) 5-28-51 ±
6354 Slino Shot e^'a (7) . . . 7-23-51 -t-
Warner Bros.
2-10
4-21
5-12
6-30
Prod. No. Title Rel. Date Ratinj Rev'd
BLUE RIBBON HIT PARADE
(Technicolor Reissues)
7305 Duck Sonp to Nuts (7) 1- 6
7306 Flowers for Madame (7) 2- 3
7307 Life With Feathers (7). 3- 3
7308 Peck Up Your Troubles
(7)
7309 Odor-Ahle Kitty (7)... 4-21
7310 Book Revue (7) 5-19
7311 Staocfrioht (7) 6-23
7312 Sioux Me (7) 7-21
7313 The Stupid Cupid (7) . . 9- 1
BUGS BUNNY SPECIALS
(Technicolor)
7720 Hare We Go (7) 1-6
7721 Rabbit Every Monday (7) 2-10
7722 Bunny Huoiied (7) 3-10
7723 Fair-Haired Hare (7).. 4-14
7724 Rabhit Fire (7) 5-19
7725 French Rarebit (7) 6-30
7726 His Hare Raising Tale
(7) 811
51 -f
51 +
51 -f
51 +
51 H-
51
2-17
4-21
4-21
FEATURETTES
7103 Ace of Clubs (20) 1-27-51
7104 Roarino Guns (19)
(teissuc) 3-31-51
7105 Hunting the Hard Way
(20) 5-26-51
7106 Law of the Badlands (20) 8- 4-51
HIT PARADE OF GAY NINETIES
7802 Old Family Album (10) 12-16-50 + 2-17
7804 Childhood Days (10)... 2-10-51
7805 In Old New York (9) . . 4-28-51
7806 Musical Memories (9).. 6-30-51
lOE McDOAKES COMEDIES
7402 So You're Goinj to Have
an Operation (10)... 12- 2-50 — 1)
7403 So You Want to Be a
Handyman (10) 1-13-51 ± ]
7404 So You Want to Be a
Cowboy (10) 4-14-51 ± i
7405 So You Want to Be a
',
Paperhanner (10) 6- 2-51 +
7406 So You Want to Buy a
Used Car (10) 7-28-51
MERRIE MELODIES
(Color)
7706 A Fox in a Fix (7).. 51 +
7707 Canned Feud (7)
1708 Putty Tat Trouble (7)
7709 Corn Plastered (7)
7710 Scent-lmental Romeo (7) 3-24
7711 A Bone for a Bone (7) . . 4-7
7712 Hound for Trouble (7).. 4-28
7713 Early to Bet (7) 5-12
7714 Room and Bird (7) 6- 2
7715 Chow Hound (7) 6-16
7716 We.irino of the Grin (7) 7-14
7717 Leghorn Swagoled (7).. 7-28
7718 Cheese Chasers (7) 8-25-

Opinions on Current Productions; Exploitips
f5i)TUi}£
Mmm
(FOR STORY SYNOPSIS ON EACH PICTURE, SEE REVERSE SIDE)
When Worlds Collide F
Science-Fiction Drama
(Technicolor)
Paramount (S106) 81 Minutes Bel. Nov. '51
Patrons seeking an escape from workaday troubles—and
they should be legion—will be fascinated, thrilled and entertained
by this outstanding science-fiction picture. Produced
by George Pal, from the novel by Edwin Balmer and Philip
Wylie, it is better than "Destination Moon" because it relies
on realistic miniatures of a deserted New York and a
crumbling, fire-ridden world to achieve its striking effects.
Properly exploited, it will build on strong word-of-mouth and
become a boxoffice winner. Vividly photographed in Technicolor,
the shots of a tidal wave engulfing f-ferald Square
and a new s ar striking the earth with devastating force
are magnificently done. Fantastic as it is, the story holds
interest throughout and winds up with a small band of
humans landing on a new planet—making a sequel practically
a must. Barbara Rush and Peter Hanson are fine in
romantic roles. Rudolph Male directed.
Richard Derr, Barbara Rush. Peter Hanson, lohn Hoyl. Larry
Keating. Hayden Rorke. Judith Ames, Stephen Chase.
Submarine Command
Paramount (5107) 87 Minutes Rel. Nov. '51
What sounds like a war picture is actually a first-rate
blending of submarine action to thrill the male patrons and
on-land romance to intrigue the women fans. With William
Holden and Nancy Olson (previously teamed in "Sunset
Boulevard" and "Force of Arms") heading the cast and giving
fine portrayals, picture should do good business generally
and clean up in action houses. The World War II episode,
told via flashback, takes place on the last day of fighting and
is packed with excitement. The climactic scene, a combined
land-sea-air rescue of American prisoners from Korea,
makes a thrilling finale. The submarine sequences are realistic
and technically correct. William Bendix, playing a serious
role for a change, is just as effective as he is playing his usual
comedy parts and Don Taylor is outstanding as a brash navy
flier on the make for Holden's wife. Directed by John Farrow.
William Holden, Nancy Olson, William Bendix, Don Taylor,
Arthur Franz. Moroni Olsen, Peggy Webber, Darryl Hickman.
An American in Paris
(Technicolor)
MGM { ) 115 Minutes Rel.
Even the most prejudiced of the industry's critics cannot
gainsay that no other entertainment medium could come
even close to approaching the screen in presenting a subject
so pictorially dazzling, and with a production framework
so spectacularly beautiful, that it will leave spectators literally
breathless. Add to those factors a superbly executed
score stemming from the music of George Gershwin;
Gene Kelly's terpsichorean artistry; Technicolor photography
that is probably an all-time best for the process; and a supporting
cast one member of which, Leslie Caron, is sure to
emerge a top-bracket star. Produced by Arthur Freed on this
lush and lavish scale, masterfully directed by Vincenfe
Minnelli, the offering cannot fail to excite wide favorable
comment and paralleling patronage in all its bookings.
Certainly there is an abundance of exploitable material
which, if diligently developed, can contribute to the picture's
popularity and profit potential.
Gene Kelly, Leslie Caron, Oscar Levant, Georges Guetary,
Nina Foch.
Angels in the Outfield
Comedy
MGM (202) 98 Minutes Rel. Sept. 14, '51
During the time when this highly imaginative blend of
baseball, metaphysics and the spiritual confines itself to the
limits of fantasy, it is highly diverting, laugh-laden entertainment.
In a few sequences, however, it attempts to become
dramatic, and such Bible-waving passages flirt with the
maudlin. Fortunately, the whimsy dominates the proceedings
most of the route, so it appears safe to predict that the
picture will be appreciated by a high percentage of ticket
buyers and will, resultantly, account lor itself substantially
on the ledgers of those showmen who play it and take
advantage of its many obvious exploitable ingredients, not
the least of which is the topicalness of its baseball background.
Producer-Director Clarence Brown mounted and
piloted the film creditably, and extracted convincing and
ingratiating performances from a cast sufficiently nameweighted
to add materially to the offering's magnetism.
Paul Douglas, Janet Leigh, Keenan Wynn, Spring Byington,
Lewis Stone, Bruce Bennett, Donna Corcoran.
F
F
Journey Into Light
This Is Korea
20lh-Fox (132) 88 Minutes Rel. Oct. -51 Republic (5127)
Assets of this oft-depressing photoplay are limited to its
productional creation of authentic atmosphere and backgrounds,
and the selection of well-typed character actors to
reflect, respectively, the Skid Row of an American metropolis
and the human derelicts who are its habitues. Since neither
offers cheerful subject matter, the picture's appeal to the
average taste will be comparably restricted, particularly
inasmuch as the story—and those who delineate it—are anything
but convincing. Produced independently by Joseph
Bernhard and Anson Bond, from an original yarn by the
latter, the film misses its goal especially on two counts,
scripting and direction. Whatever initial success it may
encounter will have to stem from the cast's drawing power
wherein, parenthetically, lies its best exploitation approach.
Stuart Heisler directed.
Sterling Hoyden, Viveca Lindfors, Thomas Mitchell, Ludwig
Donath. H. B. Warner, Jane Darwell.
Cyclone Fury
Columbia (368) 54 Minutes Rel. Aug. '51
Long since, the "Durango Kid" established his durability
in the person of Charles Starrett— as a righter of wrongs and
dispenser of frontier justice. Herein Starrett sashays through
another sagebrush adventure that falls into the established
pattern, although with perhaps a shade less emphasis on
action elements. As produced by Colbert Clark and directed
by Ray Nazarro, v/ho have teamed on countless preceding
westerns co-starring Starrett and his comedy saddle-pal,
Smiley Burnette, the opus makes valid use of stock footage
to bolster its production values, particularly a wild horse
stampede which comes as a climax to the plot. In its prescribed
booking category the offering classifies as adequate
and will be accepted as such by the pre-sold "Durango Kid"
fans, toward whom any merchandising efforts can be directed
along routine lines, while the short running time can be
regarded as an asset.
Charles Starrett, Smiley Burnette, Fred Sears, Clayton Moore,
Bob Wilke, Louis Lettieri, George Chesebro.
50 Minutes
P
^
Documentary
(Trucolor)
ReL Aug. 10, '51
Fabricators of celluloid fiction dealing with the current
conflict in Korea are going to find it extremely difficult, if
not impossible, to duplicate in such fare the air of hard-bitten
realism and front-line authenticity that characterizes this
exceptionally well-made and compelling subject. It was
filmed by the U.S. navy and the U.S. marine corps under
the supervision of John Ford, veteran Hollywood megaphonist
and rear admiral in the U.S. navy reserve. Into the graphic
document Ford put every ounce of his picture-making knowhow—and
that is considerable—to bring to the screen an
illuminating story of modern warfare and how it is being
conducted in battle-scarred Korea. Carefully avoiding melodramatics
and with the minimum of political implications,
stars are the- combat heroes themselves, the material with
its
which they are waging their fight, and the displaced and
hopeless South Korean civilian populace. Its topicalness
makes the offering a sure-fire companion piece that will add
interest and prestige to any program.
Pardon My French
TJftYnFFirF .=;pnt,ember 1. 1951 1901
F
'"""''
United Artists ( ) 81 Minutes Rel. Aug. 10, '51
Scanty indeed are the assets that can be tallied up for
this offering. Its headliners—Merle Oberon and Paul Henreid
—evaluate as reasonably potent marquee material; while
the production was localed and photographed entirely in the
picturesque and, on occasion, spectacularly beautiful southern
coast of France. Beyond those points, however, there is
little to be recommended, since the feature—although purcoii.
portedly a light romantic comedy— is ineptly written, badly
centra' edited, and directed with a ponderous touch by Bernard
Vorhaus. Showmen who book it, and the spectators who
view it, are very likely to register some criticism of another
of the film's handicaps—a badly recorded sound track which
at times renders the dialog almost unintelligible. The picture's
exhibition fate in this country is far from bright. Peter
Cusick and Andre Sarrut are credited as the co-producers.
Paul Henreid, Merle Oberon, Paul Bonifas, Jim Gerald, Dora
Doll. Martial Rebe, Lauria Daryl.

. . And
. . And
. .
. . More
. . And
. . Tom
. , With
, .
FEATURE REVIEWS Story Synopsis; Adiines for Newspaper and Programs
THE STORY:
"An American in Paris"
Gene Kelly, an ex-GI, decides to stay on in Paris ofier the
war because of his love for the city, and dabbles at being
an artist while living on a small pension. Among his neighbors
is Oscar Levant, a concert pianist, who introduces Gene
to a singing star, Georges Guetary. Guetary is m love with
Leslie Caron, a pretty French girl, and they plan to be x,
married. Then Gene encounters Nina Foch, wealthy Amen- /-si +-
can, who falls in love with him and uses her money to help
him' in his painting career. However, Gene meets Leslie and
they fall madly in love, although she refuses to tell him
who she is. Guetary overhears Leslie bidding Gene a final,
tearful goodbye—and frees her from her promise so she
and Gene can continue their romance.
CATCHLINES:
Breathlakingly Beautiful . . . With the Magic of Paris in
the Spring . the Immortal Melodies of George Gershwin
Here Is the New Season's Outstanding Entertainment
Treat.
THE STORY:
"When Worids Collide"
When astronomers learn that a new star, Bellus, and a new
planet, Zyra, are heading toward the earth and will arrive in
nine months to cause tidal waves, earthquakes and complete
destruction, they aie scoffed at by the United Nations.
However, Larry Keating decides to build a rocket which
will fly a select group of people to Zyra and he secures
financing from John Hoyt, a millionaire invalid. Keating's
daughter, Barbara Rush, is engaged to Peier Hanson, a doctor,
but she falls in love with Richard Derr, a pilot. As drawings
are held for the 43 people who will go on the rocket,
Derr believes he will not be essential but Hanson persuades
him to go. As the earth starts to crumble, Keating orders the
young people on the rocket and he forces Hoyt to stay behind
with him. The modern Noah's Ark gets off successfully and
eventually lands on Zyra.
CATCHLINES:
The Most Astounding Picture Ever Produced ... A Modern
Noah's Ark Leaves the Destroyed Earth to Land on a New
Planet . Amazing Than "Destination Moon."
THE STOflY:
"Angels in the Outfield"
Paul Douglas is the terrible-tempered, abusive manager of
the Pittsburgh Pirates, languishing in seventh place in the
National league. Janet Leigh, a newspaper reporter, blasts
him in a story, and when the Pirates drop into the cellar
Douglas goes into another torrent of invectives. Amid a clap
of thunder an angel appears to bawl him out, promising that
if he will calm down the Pirates will win a few games.
Douglas, astonished, does so, and the team embarks on a
winning streak. When a small orphan girl. Donna Corcoran,
discovers an angel standing behind every Pirate player, the
story becomes a national issue, and Douglas's ouster as
manager is demanded on the grounds he is "emotionally
unstable." At a subsequent trial Douglas is upheld; the
Pirates win their final game and the pennant, and he wins
Janet.
CATCHLINES:
It's Warm . . . It's Human . . . It's Got a Heart . . . It's
Laden With More Thrills Than a Homer With the Bases
Loaded . More Laughs Than Any Comedy You've
Seen in Months.
THE STORY: "This Is Korea"
There is no formal plot, the assembled footage having been
supplied by marine and navy combat photographers. This
footage centers for the most part around the Seventh Fleet
and the First Marine Division and their mutual support
of and cooperation with the Eighth Army in the Korean
conflict. The battle sequences record the endless series of
advances and withdrawals made by the marines and their
use of such modern weapons as automatic rifles, bazookas,
rockets and flame-throwers to inflict casualties upon enemy
troops and destroy their positions. Other scenes show the
air support lent by carrier-based navy planes and marine
aviators, while there is footage of a death-dealing barrage
from the guns of the U.S.S. Missouri.
CATCHLINES:
.
The Most Human and Dramatic Story of Our Time
Thrilling, Authentic, Spectacular Front-Line Footage . . .
Takes You Right Into the Battlefields ... To Show
That
You
What Our Boys Are Doing in Korea.
j-50
THE STORY:
"Submarine Command"
On the last day of World War II the Tiger Shark, a submarine
with a record of sinking 18 Japanese ships, encounters
three enemy ships and sinks two before a Jap zero plane
looms up. As the submarine dives, her captain is left on top
and dies while William Holden, now in charge, refuses to go
up and risk losing the ship. For this, Holden earns the contempt
of William Bendix, chief torpedoman. After the war,
Holden marries Nancy Olson and is happy except for being
buried in paper work at the Navy Yard. His wife's efforts to
get him an outside job only makes Holden more bitter. He
asks for command of the recommissioned Tiger Shark, which
is sent to Korea. In a land-sea-air rescue action, the Tiger
Shark, under Holden's command, does valiant work and is
sunk. With the respect of Bendix again, Holden is able to
go back to his wife.
CATCHLINES:
The Romantic Team of "Sunset Boulevard" in a Touching
and Thrilling Romance of a War-Torn World . Between
Loyalty to His Captain and His Duty to His Ship and
Crew.
THE STORY:
"Journey Into Light"
Sterling Hayden, popular New England village minister,
has an alcoholic wife whose indiscretions attain a climactic
high when she comes to Sunday morning services staggering
drunk. His parishioners insist that he send her away for
medical care or resign. He decides on the latter alternative.
Shortly thereafter, in a fit of dipsomaniacal depression, she
commits suicide. Spurning the sympathies of his former
flock, the rector flays them as hypocrites, denounces his
faith and departs for the city, where he degenerates into
a Skid Row bum. After a stormy, sordid. Godless period,
Hayden finds himself, religion and his former calling
through love for Viveca Lindfors, blind daughter and aide
of Ludwig Donath, a preacher who operates a slums mission.
CATCHLINES:
.
Power-Packed Drama . . . The Story of a Man Who
Skidded to the Depths ... To Wallow in the Bottomless Pit
. . . But Was Brought Back to Normalcy of Despair
Through a Tender and Touching Love.
THE STORY: "Pardon My French" THE STORY: "Cyclone Fury"
Merle Oberon, a Boston schoolteacher, inherits a French
chateau in Cannes, but discovers the residence is full of
squatters, led by an indigent composer, Paul Henreid. She
undertakes legal action to evict them, but Henreid cues the
squatters to make her stay as uncomfortable as possible.
They become such pests that Merle renews her demand
that they leave—and to her surprise Henreid leads them
away. Alone in the chateau in a storm. Merle flees in terror,
winds up in Henreid's arms and begs the squatters to return.
She begins caring for Henreid's four children—whose mother
is dead—while he writes a new concerto. When he receives
a royalty check they plan a celebration, but Paul
fails to keep the date; Merle packs to return to Boston, but
at the last minute decides her future life lies with Henreid.
CATCHLINES:
Pardon the Laughs . . . Excuse the Romantic Riot . . . But
You'll Never Pardon Yourself ... If You Don't See the Year's
Most Enjoyably Frantic Comedy ... A Sophisticated, Sparkling
Treat.
Clayton Moore, suspected of having murdered a rancher
who owns a herd of wild horses, wins a contract to supply
riding horses to the army, admitting that he expects to find
the animals on the grazing land of the murdered man. But
Charles Starrett, a government agent who also masquerades
as the "Durango Kid," spikes Moore's deal by producing the
dead man's heir, an adopted 11 -year-old Indian lad. Starrett
wins the contract for the boy and thwarts Moore's attempt
to kill the youngster. Next Moore makes a deal with the government
that if Starrett and the Indian youth don't deliver
within two days, Moore can have the contract. However,
Starrett and his pal Smiley Burnet.te enlist the aid of the
Indian boy's tribe, round up the nags
Moore to confess he is a murderer.
in time and force
CATCHLINES:
Another Thrilling Sago of the Roaring West . the
"Durango Kid" Riding the Justice Trail . Smiley
Burnetts Hitting a New All-Time High in Laughs.

I $45.50.
I Comic
I
Bast
I
Bingo
I
ATES: 15c per word, minimum $1.50, cash with copy. Four inaertions for price oi three
IxOSING DATE: Monday noon preceding publication date. Send copy and answers to
Box Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City 1, Mo.
LCUefilOG HOUSE
HELP WANTED
Theatre manager vrantcd. I'ositlon permanent
reliable person. Midwest situation. Send salary
squired, experience and photo first letter. Boxfice.
4377.
Motion picture theatre boolier, male or female,
ir Immediate opening. Cite experience and startig
salary required. Reply P. 0. Box 3J, Hichlond,
Va.
Help wanted. Theatre manager. State esperiice
salary and required. Bosoffice. 4396.
POSITIONS WANTED
Operator wants job. Over 20 years with last etniloyer.
House sold, reason for this ad. Refrence.
H. A. Garrett. Truman. Ark.
Projectionist, experienced. Prefer Texas. Availlible
September 15. Wire Lester Graves, 409
IVest Elm St., Tyler, Tex.
BUSINESS STIMULATORS
Dartaway: Two sensational
>f skill. Dartaway Enterprises,
with more action, $3.50 thousand cards.
Also other games. No\elty Games Co., 1434
[Bedford Ave.. Brooklyn 16, N. Y.
Giveway New 1951 car. No cost to theatre,
5,000 popidation Merchant Ad-
towns or over.
Irertlsing tieup. Interstate Theatre Service, 1115
Armour, Kans.as City, Missouri.
books available as premiums, giveaways
!at your kiddy shows. Large variety, latest newssfand
editions. Comics Premium Co., 412B, Greennii'h
St., N. Y. C. Publications for premiums
(iwliisively) since 1939.
Yuik IS, N. Y.
POPCORN MACHINES
Popcorn machines, all makes, $100 up. Kettles
for ail makes popcurn maciiincs. CAiu^olidated Confections,
1314 So. H'aba.sh Ave., Qiicago, HI.
Burch, Manley, Cretors, Star, all electric French
y types. 50 Hollywood type, theatre special
titric poppers fiiim $250. Karmelkorn Equipiiil.
120 s. Ilalsicd, Chicago 6, HI.
For sale: de luxe Star popcorn machine, 2 years
old. with heavy popping unit. A-1 condition.
Write King Theatre, Ida Grove, Iowa.
THEATRE TICKETS
Prompt service. Special printed roll tickets
1(10.000, $26.70; 10.000, $7.80: 2.000. $4.95
Each change in adjulsslon price. Including changf
In color, $3 exira. Double numbering extra
Caall F(I,B. Kansas City, Mo. with order. Kan
sas City Ticket Co., 109 \\. 18th St., Kansa,-
City. Mo
Drive-in theatre tickets. Send for samples of
our special printed stub rod tickets tw driTc-lii!^
Safe, distinctive, easy to check, Kansas Cilj
Ticket Co.. Depi. 10, 109 W. 18th St., "Flln
8, Row," Kansas City Mo.
AIR CONDITIONING
Heavy duty bucket blade exhaust fans at last
year's prices: 12" —$25.50; 16"—$37.50; 18"
Prompt deliveries all sizes blowers and
air wasliers. Send for details. Dept. C, SOS.
Cinema Supply Corp., 602 W. 52nd St., New York
19, N. Y.
Just InstaHed refrigeration. Sacrificing National
Sirocco $5,000 CFM blower and washed air system,
consisting of motors, starters, Allis-Chalmers
B8L pump. Horton hydraulic drives with remote
controls. 41H"x61" dual metal deflector. All
equipment used one season only and in A-1 condition.
Cost $3,850 new. First replies, first
served. $1,600. Uptown Theatre, Marble Falls.
Tei.
THEATRICAL PRINTING
Window cards, programs, heralds. Photo-Offset
Printing. Cato Show Printing Co.. Cato. N. Y.
DRIVE-IN THEATRE EQUIPMENT
Popcorn machines, half price. Wiener, Hamburger,
Sno-Cone, Peanut Roa,sters, Bun Warmers.
Poppers Supply. 146 Walton St., .Mlanta, Ga.
Drive-in theatre tickets. Send for samples of
our special printed stub rod tickets for drive-ins.
Safe, distinctive, easy to check. Kansas City
Ticket Co., Dept. 10. 109 W. 18th St., "Film
Kmv," Kan.sas City 8, Mo
Drive-ins, don't delay. Improve your light and
s"iinrl this sea.son. Send for S.OS. li.st stating
vniir car capacity. Dept. C, S.O.S. Cinema Supply
Clip , 602
W. 52nd St., New York 19, N. Y.
GENERAL EQUIPMENT—USED
You can't tell 'em from new! Holmes Educator,
$605; Simplex SP. $995, with Strong baby
arcs, rectifiers, $1,295. .Ml rebuilt like new dual
outfits with amplifier and speaker. 2 H. 1. generators,
$595. Time deals invited. Dept. C, S.OS.
Cinema Supply Corp., 602 W. 52nd St., New
York 19, N. Y.
For sale: 450 in-a-car speakers .and complete
booth equipment for inexpensive drive-in. all for
$2,500. Write John Whipple, Box 7, Muleshoe,
RCA Economy Amplifier speaker and two soundheads,
all for $350. Guaranteed, ATSCO, 936
E, Market St., Akron, Ohio. Ask for list of other
equipment.
For sale: Two GE 60" regulation aviation searchlights
with generators. Guaranteed to he in excellent
operating condition. $1,000 each, f,0-b,
Wichita. Sullivan Independent Theatres, 725 West
Douglas Ave., Wichita. Kas.
Complete booth equipment. I KW lamphouses
with Hertner 40/80 generator. Simplex projectors,
sound system, soundheads fused 12 months).
Ecorse Theatre, Ecorse, Mich.
For Sale: Ashcraft lamps, Knelsley rectifiers.
Century heads. Century amplifier, RCA soundheads,
Altec speaker; additional equipment included for
booth, such as 5-point pedestals, monitor, ett?.
Only thing needed would be screen. Russell U.
Olnhauscn. 4034 Cloverlea St., Pittsburgh 27, Pa.
Best offer takes 600 used chairf
nicatre. South Bend 15, Ind.
River
Park
Going for song! New metal V marquee. Beautiful
25x12 built-in sections easy to move. Also,
4 aluminum-covered front doors, very nice. Also,
super beautiful velour screen curtain. Five colors
track motor complete, bought new, used 15 months.
Cost five grand, what am I offered? E. J. Hunter.
Colquitt,
Ga.
Star gives value! That's what thousands exhibitors
say! Strong 1 KW lamphouses and rectifiers,
rebuilt, $595; Simplex A-15 sound system, complete,
rebuilt, $975; Super-Simplex mechanisms,
rebuilt, $850 pair; 2-unit electric ticket register,
rebuilt, $129,50; Western Electric 206 soundheads,
rebuilt. $195 pair. What do you need?
Star Cinema Supply, 441 West 50th St.. New
York 19, N. Y.
For sale: Asbestos curtain, 26x36', In good
condition. Can be seen at the Edina Theatre,
50th and France South, Minneapolis, Minn.
Comptete booth with D6 Simplex rear shutter,
two screens, 2 popcorn machines, P. A. system and
mike and spotlight; also booth supplies. Individual
selling, very reasonable. G. C. Rainwater. 408
North Tyler, Amarlllo, Tex.
If you have been needing two Brenkert "&iarc"
lamps and Century 65-100 generator, you had
better take these for $1,100. Used two seasons in
drive-in. C. S. "Casey" Mitchell, 457 B. Southlawn,
Birmingham, Mich. Ml-4-4973.
GENERAL EQUIPMENT—NEW
Exhibitors are going for our tempered Masonite
marquee letters. Here's why. 4" —35c; 8" —50c:
10"—60c; 12"—85c; 14"—$1.25: 16"—$1.50.
Dept. C, SOS. Cinema Supply Corp., 602 W.
52nd St., New York 19, N. Y.
You're selling your picture—make It bright!
Flameproofed, fungusproofed plastic screens, 39%c
ft.; arc lamp reflectors, 20% off: coated lenses
(25% more light), $100 pair: rectifier bulbs, 15
amp., $4.59. Dept. C. S.O.S. Cinema Supply Corp.,
602 W. 52nd St., New York 19, N. Y.
Replacement speakers for Simplex Senior in-car
speakers, manufactured by Jensen, $1.95 each;
leatherette. long wearing, plastic coated with
twill backing, colors; blue, brown, red and green.
Regular $2.10 yard, only $1.75: coated lenses,
F2.0 speed, $99. Holmes 16mm Rex sound projector,
complete, new, special, $369. Drlve-in
speaker ramp switch panel, with post light, transformer.
19-inch ra(* mounting, new, $175. With
cabinet. $195. Minimum order $10; 25 per cent
with order, balance CO.D. Joe Homsteln. Inc.,
3330 Olive St.. St. Louis 3, Mo.
SIGNS
Easy Way to Paint Signs. Use letter patterns.
Avoid sloppy work and wasted time. No experience
needed for expert work. Write for free samples.
Joiin Rahn, B-1329, Central Ave., Chicago
51, HI.
MISCELLANEOUS
THEATRES FOR SALE
Theatre For Sale: Selected listings In Oregon
and Wasnington now available. Write tor list.
Theatre Exchange Co., Fine Arts Bldg., Portland,
Ore.
Build double parking Drive-In theatres under
franchise Patent 2,102,718. reissue 22,766. Up to
30% more seating capacity with little additional
cost. Louis Josserand, 3710 Mt. Vernon, Houston,
Tex.
Pacific Northwest theatres for sale. Write In
Bowron, sales manager. Theatre Sales (Dlv.),
Fred B. Ludwig, Brk, 4229 N. K. Bro«dway,
Portland 13, Ore.
Private listings—Good situations In Texas that
will bear strict Investigation. Information only
at Southland 'Hieatre Brokers, 408 S. Harvtood,
Dallas. Phone Randolph 8922.
For Sale: 250-seat theatre. Northwestern Illinois
1,500 population. Large rural area with four
apartments above theatre makes a nice Income.
Boxoffice, 4374.
Outstanding small town theatre, thriving central
Texas blackland farming district. Excellent equipment,
290 fully upholstered seats. Exceptional
value. Boxoffice, 4372.
Ohio. 250-seat theatre for
dition, best location, colleg
12,000. Price under $8,000.
ware, Ohio.
sale; excellent coni
town, population
Steve Pontes, Dela-
Want a theatre in S. W. Kansas town with drawing
population of 1.200 to 1.500? Building and
equipment. Good deal for sale or lease to right
man. Doctor says slow down, Boxoffice, 4381.
Newest and latest drive-in theatre in Houston,
Tex. Ultramodern in every respect. Nearest theatre
to 350,000 population. All new equipment.
Now operating profitably. For sale, $200,000
cash. Long term lease on land. P. 0. Box 13216,
Houston 19, Tex.
Upto
Florida, Modern, de luxe equipped, new building,
parking lots; 700 seats. In town of 6,000.
Only theatre. Cost over $100,000. Will sell
fi.xtures and rent building, or sell ,ill. $25,000
will handle. C. H. Caudell, Danca Theatre, Wallace,
N. C.
Theatre for sale. Modern new 420-seat. Two
and one half years old. Air conditioned, modern
cryroom. Excellent business. Located in rlL+j
farming area, at 4-corner intersection. Dissolving
partnership. An excellent buy. Robert Hodd,
Abbotsford, Wis.
Florida theatre for sale, downtown Tampa.
Lease with options to renew. Low rent, low flat film
rales, 325 seats. Simplex equipment; $6,750 buys.
l.ODO-cup capacity Drink-O-Mats, factory rebuilt
with Cliangemakers for 5c or 10c operation; Write 0. J. Reynolds, Rex Theatre, 1118 Franklin,
3 fl.ivor selections, $875; 4 flavor selections, $925, Tampa 2, Fla.
FOB New York. Coldrinx, Inc.. 234 West 56th
St., New York, N. Y,
West Texas. Long established, only theatre.
Excellent possibilities. $18,500 complete. Boxoffice.
4397.
$54,000, with terms. Dallas area, exceptionally
live town of 4,000; only theatre. 500 seats.
Corner brick building included. $20,000 1951
profit indicated. Beautiful home available. Exclusive.
Arthur Leak, Specialist, 3305 Caruth,
Dallas,
Tex.
Finest area northwest Arkansas. Broiler country.
Well equipped masonry building. Only show
growing trade center. $12,500 handles. $10,000
yearly profit per owner. Exclusive. Arthur Leak,
3305 Caruth, Dallas, Tex.
One Southwest's best investments. Modem 500-
car drive-in. City 60,000. One other drive-in
here. $5,000,000 payroll factory signed. Reactivated
huge military seems certain. New major
highway should double traffic access. Highly
profitable, yet must sell. Natural causes. $50,000
handles. Qualified prospects, please. Exclusive.
Arthur Leak, Specialist, 3305 Caruth, Dallas, Tej.
Near Waco. Modern, highly profitable drive-in,
city 30.000. Finest projection, sound. Excellent
record earnings. $31,000 handles. Also, same
area, modern drive-in, including apartment.
$28,500 down. Also, near Little Rock, very modern
drive-in; concessions run 45% $22,000
tickets.
down. Exclusive, Arthur Leak, 3305 Caruth,
Dallas,
Tex.
West Texas thriving city 60,000, making strides.
1,485-seat operation doing well, excellent potential.
$31,000 handles. Everything for gracious living
conditions. Exclusive. Arthur Leak, 3305 Caruth,
Dallas,
Tex.
For Sale: Theatres, drive-ins. Leonard
Schrader, 509Mr East Green, Champaign,
Phone 9094, collect.
Theatre, central Ohio. 54x80' brick building,
with apartment. Ill health forces sale. J. F.
.tones. Frcdericklown. Ohio.
Theatre for sale. Parker Theatre, Parkei
For sale or lease, 14 theatres and 1 drive-in in
towns population 4,000 and up. Buyer must have
$250,000 in cash. Boxoffice, 4400.
THEATRES WANTED
Theatre, Nebraska, western Iowa, northern Kansas.
No brokers. Over 400 seaxs. Town 1.800
population or over. Confidential. Experienced. L.
J. BurKitl. Sparta. Wis.
Sell your theatre privately. 32nd year. Highest
reputation, know-how. Arthur Leak. Theatre
Specialist, 3305 Caruth. Dallas. Tei;,
Sold my theatres. Want to lease drive-ln with
purchase option. Substantial advance rent. Boxoffice.
4386.
Theatre wanted in western North Carolina by
executive who likes climate. All replies strictly
confidential. Give full details. Boxoffice, 4399.
Theatre in eastern North Carolina, by executive
whose wife is a native of that section and wishes
to return there to live. All replies strictly codfidenlial.
Boxoffice. 4398.
Oklahoma, Kansas, Arkansas, Missouri. Ample
financing. Non-competitive. 2,500 minimum population.
Bo.xoffice. 4393.
THEATRE SEATING
Parts for all chairs. Send sample for quotati(Hi.
Fensin Beating Co., Chicago 5.
Chair supplies, lilverythlng for theatre cbalra.
ensin Seating Co.. Chicago 5.
Used chairs, guaranteed good. AdTise quantity
wanted. I'hotographs mitiled with fjuotation. Fensin
Seating Co.. Chicago 5.
Seat Covers: Sewed combinations, all makes, all
:y!es. Send your s;imple for quotation. Fensin
eating Co.. tlilca^jo 5.
Patch-0-Seat cement. Patching cloth, sotveot,
tc?. Fensin Seating Co., Chicago 5.
Upholstery Fabrics: All kinds. All colors. Send
your sample for matching. Fensin Seating Co..
Chicago 5
No mere torn seats: Repair with the original
Patch-A-SeaL Complete kit, $6. General Chair
Co., Chicago 22. 111.
Chair Parts: We furnish most any part you require.
Send sample for price, brackets, backs
and seats. General Chair Co., 1308 Elston Ave..
Chicago 22. III.
Several thousand used opera chairs now In
stock. Can furnish any amount you request. Full
upholstered back, insert panelback, boxspring and
spring edge seat. Write for photo and state
amount and incline. We also manufacture new
chairs. General Chair Co., 1308-22 Elston Ave..
Chicago 22. III.
Many years in the seating business is your
guarantee. Good used chairs are not too plentiful
but we have the pick. Full upholstered, pand
badt and many other styles. We furnish proper
slope or level standards to fit your floor. AH
size 18x21-inch chairs. Our prices are lowest.
Write for exact photo and price. We furnish parta
for all makes. Send sample. Good quality plastic
coated leatherette 25x26-lnch, all colors, 65c ea.
Chicago Used Chair Mart, 829 South State St..
Chicage 5. III.
No more loose chairs: Get "Flrmastone" Anchor
cement, $5 per box. General Chair Co., Chieactt
23, 111.
Got chair problem? Look at these values and
cheer up. 300 Ileywood veneer, $4.75; 500 American
panelback, spring cushion, excellent. $4.95;
293 rebuilt Andrews inserted panelback sprlBg
cushions. $4,95: 223 rebuilt late International
fully upholstered with spring-edge cushions, $8.96.
Send for Chair Bulletin, Dept. C. S.O.S. Cinema
Supply Corp., 602 W. 52nd St., New York 19.
N. Y.
STUDIO AND PRODUCTION
EQUIPMENT
Heavy motorized dolly. $895; re-recorders. 35mm,
$395; Moviola large preview 35mm machine, $1,696;
.Maurer late type E recording system, complete.
Original cost $4,775. Excellent, $3,695. Auricon
Super 1.200 cameras, prompt delivery, $2,649.50;
Micro synchronizer 4-way 16/35mm combination,
$195; Bell & Howell 35mm step printer, $995;
5000W sunspots on stands. $77.50; new 35ram
continuous sound picture printers. $995; new
Bridgamatic 16mm automatic developing machines
Jr.
(plus tax), $995. Cash paid for used
equipment. Trades taken, Dept. C, SO.S. Cinema
Supply Corp., 602 W. 52nd St.. New York 19.
N. Y.
BOXOFFICE :: September 1, 1951
^•

100% SOCK
REVIEWS ON
M G M's "AMERICAN
I INI r AK Id • (Technicolor)
Typical sample of all trade paper reviews
is this one from MOTION picture DAILY:
(A front Page Review)
"Nothing quite like M-G-M's 'An
American In Paris' has come from
Hollywood. It has Gene Kelly's
finest performance, Gershwin's
music, new faces and fine talents.
A new milestone in film musicals.
Entertainment with a capital
E.'^
M-G-M presents "AN AMERICAN IN PARIS" lo (he music of George Gershwin starring GENE KELLY and introducing LESLIE CARON with OSCAR LEVANT < GEORGES
GUETARY* Nina Foch« Color by TECHNICOLOR •Story and screenplay by Alan JayLerner* Lyrics by IraGershwin* Directed by VincenteMinnelli* Produced by ArthurFreed

•
)llll
I
|"JIM THORPE-ALL AMERICAN"
BURT LANCASTER -CHARLES bickford
STEVE COCHRAN
• PHYLLIS THAXTER oi,«Mb,MICHAa CURTIZ
JimThorp„

iki
ladway
Bright-Lights Are Blazing The News That
THE MOTION PICTURE
DUSTRY SCORES AGAIN!
The lone Oklahoma Indian who became
America's greatest all-around athlete
is the new champ of the boxoffice /
f
^^
%^ Boom-time business— beating ''Moonlight Bay''
and "Flame and the Arrow" in Philly
Cleveland/ Atlantic Cityf Tulsa ( Carlisle! Oklahoma City!^^
Muskogee/
Happy holdover to you^
r'\ LOOK FORWARD f GO FORWARD^
(dtu^ with JIM THORPE-ALL AMERICAN'
and WARNER BROS ft

PiaURL
OF THE *
WEEK
striking ad and poster art for 20th Century-Fox's out-of-this-world thriller, "The Day the
Earth Stood Still," points up the strange, unearthly calibre of this top science-fiction
film. Starring Michael Rennie, Patricia Neal and Hugh Marlowe, the interplanetary spinetingler
is released this month!
(Advertisement)

T^uj^ o^t^7?2(>&(m7^c^^
THE NATIONAL FILM WEEKLY
Published in Nine Sectional Editions
BEN SHLYEN
Editor-in-Chief and Publisher
JAMES M. JERAULD Editor
NATHAN COHEN... Executive Editor
lESSE SHLYEN Managing Editor
IVAN SPEAR Western Editor
I, L. THATCHER....Equipment Editor
lOHN G. TlNSLEY..Advertising Mgr.
Published Every Saturday by
ASSOCIATED PUBLICATIONS
Editorial Offices: 9 Rockefeller Plaza, New
York 20, N. Y. John G. Tlnsley, Advertising
Manager: James M. Jerauld, Editor:
Chester Friedman, Editor Showmandiser
Section: Lou H. Gerard, Editor Promotion
Section: A. J. Stocker, Bquipraent Advertising.
Telephone COlumbus 5-8370.
Publication Offices: 825 Van Brunt Blvd..
Kansas City I. Mo. Nathan Cohen, Executive
Eklltor: Jesse Shlyen. Manaelng Editor:
Morris Schlozraan, Business Manager.
I. L. Thatrtier, Editor The Modern Theatre
Section: Herbert Roush. Sales Manager,
T.li-phone CHestnut 7777.
Central Offices: Editorial—624 S. Mlchi-
;,iri Ave., Clilcago 5. 111. Jonas Perlberg.
Trlephone WEbster 9-4745. Advertising
:5 East Wacker Drive. Chicago 1, 111.
Kwing Hutchison and E. E. Yeck. Telephone
ANdover 3-3042.
Western Offices: Editorial and Film Advertising—6404
Hollywood Bid., Hollywood
28, Calif. Ivan Spear, manager. Telephone
GLadstone 1186. Equipment and
Non-Film Advertising— 672 S. LaFayette
Park Place. Los Angeles, Calif. Bob Wettslein,
manager. Telephone DUnkirk 8-2286.
Washinjiton Offices: Al Goldsmith, 1365
.National Press Bldg. Phone Metropolitan
110111- Sara Young. 032 New Jersey N.W.
London Offices: 47. Gloucester Terrace.
Lancaster Gate, \V. 2. Telephone Paddlngton
7509. John Sullivan, manacer.
The MODER.N THEATRE Section is included
in the first issue of each month.
The PROMOTION Section is included in
the third issue of eacto month.
.\lbany: 21-23 Walter Ave., M. Berrigan.
Birmingham: Tlie News, Eddie Badger.
Boston: Frances W. Harding, Lib. 2-9305.
Charlotte: 216 W. 4th,
Pauline Griffith.
Cincinnati: 4029 Reading, Lillian Lazarus.
Cleveland: Elsie Loeb, Fairmount 1-0046.
Hallas: 612V4 W. Jefferson, Frank Bradley.
Iienver: 1645 Lafayette, Jack Rose.
I'es
Moines: Register-Tribune, Russ Schoch.
Ketroit: Fox Theatre Bldg., H. F. Reves.
Indianapolis: Route 8, Box 770, Howard
M. Rudeaux, OA 3339.
.Memphis: 707 Spring St., Null Adams.
Milwaukee: 2556 N. 3rd. C. W. Kraemer.
Minneapolis: 2123 Fremont, So., Les Rees.
New Haven: 42 Church, Gertrude Lander.
New Orleans: Frances Jordan. N.O. States.
Ilkla. City: Terminal Bldg., Polly Trlndle,
(Imalia: 911 51st St., Irving Baker.
Philadelphia: 5363 Berks, Norman Shigon.
Pittsburgh: R. F. Klingensmith, 516 Jeannettc,
n'llkinsburg, Churchill 1-2809.
Portland, Ore. : .\rnold Marks, Oregon
Journal. -Advertising: Mel Hickman, 907
Terminal Sales Bldg.. ATwater 4107.
SI. Louis: 5149 Rosa, David Barrett.
Salt Lake City: Deseret News, H. Pearson
San Antonio: 326 San Pedro, B-392S0,
L. J. B. Kctner.
San Francisco: Gail Lipman, 25 Taylor St..
Ordway 3-4812. Advertising: .Terry Nowell,
Howard Bldg., 209 Post St..
YUkon 6-2522.
Siattle: 1303 Campus Pkwy, Dave Ballard.
In Canada
Calgary: The .\lbertan, Helen Anderson.
Montreal: 4330 Wilson, Roy Carmlchael.
St. John: 116 Prince Edward, W, McNultv
rnrnnto: R, R. 1. York Mills. M. Galbrailh
Vancouver: Lyric Tlleatre Bldg., Jack Drny
Winnipeg: 282 Ruperts, Ben Summers,
Member Audit Bureau of Circulations
Entered as Second Class matter at Post
Office. Kansas City, Mo. Seotional Edition.
$3,00 per year: National Edition, $7.50
SEPTEMBER 8, 1951
Vol. 59 No. 19
SIGNS OF BETTER TIMES
•
NTHUSIASM is rife again in our business!
Not only does this stem from the Movietime
U.S.A. meetings that have been held around
the country, it is generated to a considerable
extent by the upsurge of business that began late
in May and is steadily gaining in strength.
We have frequently pointed out the need for
enthusiasm as an essential to showmanship,
whether it be used in the merchandising of a picture
or in developing interest in the theatre.
per se. With tastes for entertainment so variable,
the instance is rare when an enthusiastic approach
will be miscarried. Nevertheless, the current
causes for a revival of the showmanship
spark are soundly based in a consistently good
output of picture fare and the new confidence
which this has given to theatremen, producers
and distributors. And the public!
Another sign of a new and progressive spirit
is the "one - for - all - and - all - for - one" attitude
evinced at industry gatherings. For instance: Tn
Kansas City last week. Charles Einfeld. vice-
I)resident in charge of advertising and publicity
for 20th Century-Fox. told the gathering of Fox
Midwest Theatre managers about the merits of
releases coming from other studios, as well as
from his own. He mentioned competitors' product
by name, as well as giving brief descriptions
of some of these pictures. There was similar
instance at the Commonwealth Theatres meeting
held this week when Frank Whitbeck of the
MGM studio. Archie Herzoff of Universal-
International studio and Steve Broidv. president
of Monogram, sjwke enthusiasticallv about the
seneral product imorovement. naming pictures
from other studios. This is an encouragins sign,
for it carries forward the sellins of the industrv.
as well as a particular brand or individual picture.
That inspires confidence in the industry
as a whole and. of course, enthusiasm, which is
bound to exemplifv itself in merchandising to the
public, both to and through the theatre.
Putting selling effort, for product and institution,
at the top of the list of ways to increase
attendance. Howard Jameyson, president of Commonwealth,
exhorted his managers to disregard
budget when it comes to giving pictures the
stronger selling that they merit, either for their
entertainment qualities or because of soecial
merchandising facets. He gave to his theatre
managers similar authority for making property
improvements—and institutional selling.
Jameyson colorfully described such a course as
taking "a calculated risk." But he was not being
reckless, in this instance, because such a jiolicy
had more or less been tried by his circuit and
found to be successful in showing increases in
attendance, whereas more conservative policies
had shown patronage losses. Nevertheless, this
is an unusual thing, which is another sign of
confidence in the future of this business, of
which only a short while ago there was some
despair.
At the outset of announcement of the Movietime
U.S.A. campaign, we concluded a commentary
on this page as follows: "This Jubilee campaign
must not be just a flash-in-the-pan that will
fade out in .30 days. It must have the solid
strength that will give it enduring value. To
achieve that, there must be a continuance of good
showmanship, coupled with a continuing release
of pictures worthy of the extra effort. In other
words, there must be a carrying forward of the
teamwork—the unitv—thus far achieved through
COMPO."
It is therefore gratifying that R. J. O'Donnell
has announced that the campaign will be extended
as a celebration of the golden anniversary of
the establishment of the first motion picture theatre.
We are glad to see this recognition made of
the theatre, because that, again, will bring about
a selling of the institution, which cannot be overstressed.
Yes, the signs of the times are better—much
better—than they have been for a long time.
Thev will continue to be good and to improve,
so long as enthusiasm continues to back up the
merchandising of the "goods" we have to sell.
When a Knock Is
a Boost
That recent Life magazine article is turning
out to be a blessing in disguise. It has stirred an
industry resentment that has resulted in an increase
of institutional advertising by theatres
around the country and otherwise stepping up
Itromotional activity. Further, it has tended to
bring strong support to the industry from newspapers.
Local and syndicated columns and editorials
by the bushelful have taken a favorable
stand for the industry.
.Additionally, the confidence of continuing, if
not increasing, public interest in motion pictures
is evidenced by the introduction of motion picture
sections or departments by national magazines
that have never before given much attention
to this entertainment medium. American
magazine leads off its new section with two
pages devoted to films, giving much less space
to radio-TV and records. And that erudite Saturday
Review of Literature has begun to review
pictures in recognition of their importance to
their readers.
\JL^ yMJL2^y^

NEW YORK MOVIETIME RALLY
JAMS RKO 58TH ST, THEATRE
Biggest Industry Gathering
Since the Bond Drives
Of World War II
NEW YORK—The rally in behalf of
Movietime U.S.A. at the RKO 58th St. Theatre
Thursday (6) was the biggest industry
gathering since the War Savings Bonds
gatherings of World War II. The theatre
seats more than 3,000 persons and it was
jammed.
It was an all-industry holiday, with most
of the home offices of distributors, practically
all of the exchanges, and offices of National
Screen Service, concessionaires and equipment
dealers closed so workers could attend.
Managers and staffs of many theatres in the
metropolitan area also were present, along
with an imposing group of executives.
ODONXELL. .4LEX.\NDER SPEAK
Among the company heads present were:
Nicholas M. Schenck, Jack Cohn, Barney
Balaban. Spyros P. Skouras and Sol Schwartz.
In honor of the occasion the theatre was
completely decorated with banners and other
accessories. Even the marquee was changed
for the day and a special platform was built
on the stage in time for the opening of the
.se.ssion at 9:30 a. m.
The principal speakers were: Robert J.
G'Donnell, national director of the campaign,
and Rev. William Alexander, clergyman and
operator of a Texas drive-in. Both stopped off
here on their national tour in behalf of the
drive. Arthur L. Mayer, representing the
Council of Motion Picture Organizations,
spoke briefly.
Tlie Reverend Alexander, who has the Will
Rogers gift for homespun philosophy and
humorous down-to-earth stories, held the
huge audience in the palm of his hand for
the better part of an hour. He said he knew
of nothing that even approached the movies
in the way of entertainment and that one of
the three rules for making a success of
Movietime U.S.A. was "perspiration" to get
the campaign rolling. He had the audience
singing a campaign song and then had them
get up and cheer him at the end of his
speech.
AMONG OTHERS WHO ATTENDED
O'Donnell told of a plan, still in the discussion
stage, to select a typical American movie
family to .send on tour of the country during
the drive.
Fred Schwartz, Ed Rugoff. Harry Brandt,
Wilbur Snaper and Maury Miller were four
co-chairmen, representing the Organization
of Motion Picture Industry of the City of
New York, which has been working on a promotional
campaign for some time and is cooperating
with COMPO. Rugoff is president
of the Metropolitan Motion Picture Theatres
Ass'n; Harry Brandt is president of the Independent
Theatre Owners of America: Wilbur
Snaper is president of Allied Theatre
Owners of New Jersey; Fred Schwartz is viceiiro.sident
of the Century Circuit, and Maurice
Rev. William Alexander addresses a
luncheon meeting of motion picture men
at the Cosmopolitan hotel in Denver after
the Movietime U.S.A. Rocky Mountain
area kickoff rally at the Denham hotel.
Well-known filmites seen are Mayer Monsky
(forefront), U-I Denver branch manager;
rear, Joe Stone, National Theatre
Supply branch manager; Larry Starsmore,
president, Westland Circuit; and
Don Alexander jr. of Alexander Films,
Colorado Springs.
Miller heads the New Jersey TOA unit.
All the National Screen accessories that
were ready were put on display. They were
elaborate, and included balloons, valances,
streamers, 24-sheets, three-sheets, one-sheets,
40x60's, six-foot standees, ad slugs, stills and
mats.
In addition to the personalities mentioned
above those present included:
Columbia—A. Montague and Art Schmidt.
MGM—William F. Rodgers, John Joseph, E. M.
Saunders, Charles M. Reagan, John Byrne, H. M.
Richey, M. L. Simons and Louis Allerhand.
Paramount—Al Schwalberg, E. K. (Ted) O'Shea,
Hugh Owen and Jerry Pickmon.
RKO Pictures— Robert Mochrie, S. Borret McCormick.
RKO Theatres— Horry Mandel and William Howard.
Twentieth Century-Fox—William Gehring, AI Lichtman,
Edward Aaron, Arthur Silverstone, Jonas Rosenfield,
Rodney Bush and Charles Einfeld.
United Artists—William J. Heineman, Bernard
Kranze, Max E. Youngstein, Francis Winikus, Al
Tamann, Not Nothanson and Edward Mullen.
Universol-lnternationol—John J. O'Connor, Charles
Feldmon, Maurice Bergman and Phil Gerard.
Worner Bros.—Harry Goldberg, Horry Kalmine, Lou
Kaufman, Frank Marsholl and Zeb Epstein.
Herman Robbins and George Dembow were present
from Notional Screen Service.
Representatives of industry unions included Richard
F, Walsh, Herman Gelber, Sol Pernick, Thomas
Murtha and Jerry Choiken.
From advertising agencies— E. J. Churchill, John
Hertz jr. and Monroe Greenthal.
Independent theatre owners and circuit representotives
were: Max A. Cohen, Robert Weitman, David
Weinstock, Leo Brecher, Joseph Seider, Julius Joelson,
David T. Kotz, Sam Rinzler, Sam Rosen, Sol Strossberg,
Russell Downing, Jack Doily, Chorles Hacker
and Sidney Goldman.
A. J. Richard, Walton Ament, Edmund Reek, M. D.
Clofine and Thomas Mead represented the newsreels.
Radio Tribute to Films
Over CBS Sept. 24
NEW YORK—Lux Radio Theatre will
present
16 Hollywood stars in scenes from their
outstanding hits at 9 p. m. September 24 over
the Columbia Broadcasting System network
as a salute to the film industry.
96 Hollywood Names
Ready for Junkets
HOLLYWOOD—Ninety-six representatives
of filmdom's elite in the fields of acting, production,
direction and writing have enlisted
as the first volunteers and vanguard of a
group of more than 200 to tour the nation as
ambassadors-at-large during the COMPOsponsored
Movietime U.S.A. celebration,
which tees off October 8. As lined up by the
Screen Actors Guild, Artists Managers Guild,
Hollywood Coordinating Committee and studio
talent heads, the junketeers are:
Ployers—Dona Andrews, Roscoe Ates, Ward Bond,
Billie Burke, Spring Byington, Joseph Collelo, Macdonold
Corey, Charles Coburn, Broderick Crawford,
Nancy Dovis, Bette Davis, Gary Merrill, William Demorest,
Billy de Wolfe, Don Duryea, Mel Ferrer, Mono
Freeman, Reginald Gardiner, Kathryn Grayson, Paul
Harvey, William Holden, William Lundigan, Frank
Loveioy, Dorothy Lomour, Viveca Lindfors, John Lund,
Joyce McKenzie, Virginia Mayo, Michael O'Shea, Monica
Lewis, Roddy McDowoll, George Murphy, Dennis
O'Keefe, Debro Paget, Gregory Peck, Walter Pidgeon,
Ronald Reagan, Donna Reed, Sheila Ryan, Charles
Storrett, Craig Stevens, Borry Sullivan, Regis Toomsy,
Forrest Tucker, Raymond Wolburn, Richard Widmark
and Chill Wills.
Producers— Irving Asher, Robert Bossier, Bryan Foy,
Arthur Hornblow jr., George Jessel, Edward Knopf,
Jesse L. Lasky sr., Sol Lesser, William Perlberg, Sol C.
Siegel, Robert Sisk, Anthony Veiller, Walter Wanger,
Corey Wilson and Sam Zimbalist.
Directors—Edward Bernds, Frank Copra, Delmer
Doves, Cecil B. DeMille, Henry King, Leo McCarey,
George Marsholl, George Sidney, George Stevens end
King Vidor.
Writers—Sy Bartlett, Richard Breen, Charles Brackett,
Oscar Brodney, Valentine Dovies, Helen Deutsch,
Irwin Gielgud, Ivan Goff, Howard J. Green, Edmund
Hortmonn, F. Hugh Herbert, Virginia Kellogg, John
Larkin, Emmet Lovery, William Ludwig, Mary McCall,
Richard Murphy, Sloan Nibley, Frank Nugent, Allen
Rivkin, George Seoton, Leonard Spigelgoss and Karl
Tunberg.
All appearances are subject to picture commitments,
and those unable to take part in
the nationwide Movietime openings will participate
in subsequent events, it was explained
by Samuel J. Briskin, Hollywood chairman.
A highlight of the year-long celebration will
be the "Golden Jubilee" observance of the
opening of the first exclusively motion picture
theatre in Los Angeles in 1902. The touring
celebrities will meet the public in schools,
service clubs, chm-ches and similar organizations,
but will make no theatre appearances.
Bamberger Promoting Use
Of Movietime Speakers
NEW YORK—Use of speakers in each exchange
area to tell civic organizations about
Movietime U.S.A. has been advocated by Leon
J. Bamberger. RKO sales promotion manager
and head of the drive speakers' bureau, in a
letter sent all area exchange chairmen. With
it went a kit containing 11 speeches.
Bamberger suggested that one person on
each local committee be named bureau chairman
and that he contact exchanges, exhibitor
organizations, supply dealers and others for
persons to address civic organizations. He
asked that after speakers have been obtained,
the chairman urge all exhibitors and
exchange managers to arrange for engagements
locally. Exhibitors also were asked to
personally address their own audiences. Travel
expense would be borne by the exhibitor requesting
a speaker.
BOXOFFICE September 8, 1951

MORE COLOR FILMS AND STARS
ON NEW MONOGRAM PROGRAM
45 Features to Be Made
At a Steady Rate of
Four Each Month
TORONTO—More color
pictures than they
ever released before, a more important star
roster, the filming of popular stories by name
authors—several of them literary classics
and a greatly augmented producer contingent
were all reflected in the confidence with
which Steve Broidy, president of Monogram
and Allied Artists, announced his companies'
1951-52 season. Forty-five feature films, to be
made at a steady rate of four a month, were
detailed to a meeting of the Monogram Canadian
distributing representatives at the King
Edward hotel here Friday (7).
PLAN 13 IN CINECOLOR
More than one-fourth of the entire output
will be filmed in Cinecolor, he said. These
will be six high-budget Allied Artists productions,
one Walter Wanger special and six
Monogram productions. "The 100 per cent increase
in color films," Broidy said, "is a result
of the highly satisfactory returns we had
on our six color specials released last season."
The balance of the variegated Monogram program
will include 32 films with all types of
entertainment planned for the modern market,
the company president stated.
The entire program, Broidy revealed for
the first time, will be under the supervision
of newly appointed executive producer Walter
Mirisch. "Furthermore," he added, "the door
will be kept wide open for any producer who
can augment this program with product which
measures up to the caliber of our already
scheduled films."
Several other innovations for its Hollywood
studios were noted in Monogram's schedule,
including a heavier use of topical stories and
the casting of two stars in the western product.
The six Johnny Mack Brown films, for
instance, will co-star Jimmy Ellison, while
the six in the Whip Wilson series will have
Jim ("Red Ryder") Bannon and Fuzzy
Knight in support.
THREE FROM WALTER WANGER
The Allied Ai-tists program will include
three Walter Wanger productions. First to
go will be "Yellow Knife," based on the Saturday
Evening Post serial, "Buccaneer of
the Barrens," by Robert Ormond Case. John
Tucker Battle, who scripted "The Frogmen,"
has been signed to do the screenplay. Second
on the Wanger program will be "Queen of
the Universe," an original story by Ben
Hecht, with Sherman Lowe doing the screenplay,
followed by "Beauty and the Beast."
Scott R. Dunlap will produce "The Police
Story" with the cooperation of the Los Angeles
police department and "Battle Zone."
timely war drama. Scheduled as a Walter
Mirisch production on the Allied Artists slate
is "The Black Knight." the story of Richard
the Lion-Hearted.
Heading the Monogram Cinecolor program
will be Wanger's "Aladdin and His Lamp,"
augmented by six Monogram specials includ-
AT KANSAS CITY MEETING
The Monogram sales and production executives who met in Kansas City are (seated)
in the usual order: G. Ralph Branton, member of the board; Steve Broidy, president;
Morey Goldstein, general sales manager; Harold Mirisch, vice-president. Standing: L.
E. Goldhammer, eastern sales manager; John C. Flinn, director of advertising and publicity;
Ed Morey, vice-president; Lloyd Lind, supervisor of exchanges; James Prichard,
southwest division sales manager; Walter Mirisch, executive producer, and Harold
Wirthwein, western sales manager.
KANSAS CITY—At a two-day session here
(September 4, 5) Monogram Pictures Corp.
sales and production executives discussed policies
and plans for the marketing of the company's
1951-52 product output. Steve Broidy,
president, was highly enthusiastic, particularly
about the high-budget all-color specials
to be released both as Monogram and Allied
ing "Hiawatha," to be produced by Mirisch;
"Flat Top," to be produced with the cooperation
of the U.S. navy; "Wagons West," starring
Rod Cameron, to be made by Vincent
M. Fennelly; "The Rose Bowl Story," which
will bring the traditional game and event
to the screen; "Wild Stallion" and "Little
Shepherd of Kingdom Come."
Leo Gorcey with Huntz Hall, under the
guidance of Producer Jerry Thomas, will lead
the Bowery Boys in four films, including
"Bowery Leathernecks" and three others to
be announced shortly. Johnny Sheffield will
again star in two of the Bomba, the Jungle
Boy series, which will be "African Treasure"
and "Jungle Girl," with Mirisch as producer.
Two Wayne Morris starrers, "Submarine
School," to be filmed with the cooperation
of the U.S. navy at New London, Conn., and
"Starlight Canyon," will be produced by
Lindsley Parsons.
Wild Bill Elliott, newly acquired western
star, will appear in two outdoor specials, to
be filmed in sepia tone, "The Longhorn" and
"Vengeance Trail." Stanley Clements will
launch his new Monogram contract with "Jet
Job" and "Army Bound," to be produced by
Ben Schwalb. The topical pictures will be
Artists productions. Announcement thereon,
made at Toronto, appears in the adjoining
columns.
Addressing the convention of the Commonwealth
Theatres, Inc., also meeting at Kansas
City, Broidy urged that promotional activities
be extended throughout the 365 days in
the year, not held to special occasions.
based on fast-moving events taken from the
front pages.
The popular James Oliver Curwood stories
starring Kirby Grant and featuring Chinook,
the canine star, will be produced by Lindsley
Parsons. They are "Yukon Gold" and "Timber
Wolf." From William F. Broidy Productions
will come two action pictures, "Escape
to Freedom," starring Roddy McDowall, and
"Sea Tiger." Two collegiate pictures to be
made against athletic backgrounds are scheduled.
The entire western program will be produced
by Vincent M. Fennelly.
Zanuck Back From Europe
After Production Talks
HOLLYWOOD—Darryl Zanuck, 20th
Century-Fox
production head, has returned from
Europe. While his trip abroad was primarily
a vacation, he met with production aides
while over there on plans for a number of
films, including "Five Fingers," now in production
at Ankara; "Diplomatic Courier" and
"Snows of Kilimantaro." Locations are still
to be chosen for the last two.
BOXOFFICE :
: September 8, 1951

^uiu ^e^tU
Movietime Campaign Trailer
To Represent All Companies
MPAA advertising committee decides on
unillied representation, but postpones setting
date; 20th-Fox to issue its own reel late this
month, RKO early in October: R. J. O'Donnell
given progress report.
Dept. of Justice May File
Again in UA - U-I Case
Next move awaited of D of J in its complaint
to district court that the two companies have
common officers and directors and UA should
be required to sell its assets bought from Eagle
Lion Classics.
Philadelphia Family Drive-In
Asks Majors for $255,000
Antitrust action filed by Sablosky interests,
.seeking triple damages from 1949 to date, is
the first frontal attack on clearance practices
in the Philadelphia area.
*
UA Sales Drive Is Started
Month Ahead of Schedule
October date discarded by W. J. Heineman,
distribution head, to take advantage of booming
business; campaign to continue to end of
year with Max E. Youngstein as coordinator.
*
Subpenas for 40 Witnesses
In Hollywood Red Probe
The hearings, scheduled to be resumed in
Hollywood September 17, with Rep. John S.
Wood as chairman, are expected to take from
two to three weeks.
Catholic War Veterans Plan
Cooperation With MPAA
Now working out a program designed to
prevent criticism of films on political grounds;
move resulted from talks between Joyce
O'Hara of MPAA and Donald J. McQuade,
CWV national commander.
AFM Extends Wage Pacts
With Studio Musicians
American Federation of Musicians signs
two-year agreement with major studio instrumentalists
to January 15, by "mutual consent."
according to James C. Petrillo, president.
Industry to Unify Requests
For Theatre TV Channels
Representatives of Allied, TOA, National
Exhibitors Television Committe and distributors
to coordinate strategy for appearances
before FCC at gathering Monday (10) at
MPAA New York headquarters.
-X
RCA to Show Its Color TV
In New Series of Tests
Broadcasters, distributors and dealers to
view compatible, all-electronic system at
Radio City, New York; demonstrations begin
Monday (10 » ; set owners to see them in homes
m tlack and white.
Fox Divorcement Plan
Ready for Stockholders
NEW YORK—Stockholders of 20th Century-Fox
Film Corp. will meet October 4 to
approve the theatre divorcement plan and
reorganization required by the Department
of Justice consent decree. Notices, accompanied
by proxy statements, were mailed
Thursday (6). The new picture corporation
and the new theatre corporation have not
been named yet. The boards of directors of
each will be authorized to do this.
Each new company will have 3,000,000
shares, all of one class and with equal
voting rights. Holders of 20th-Fox will be
entitled to the same number of shares in
the new theatre company that they now hold
in the picture company, but within three
months after the splitup no officer, director
or agent of the new picture corporation who
owns one-half of 1 per cent of the shares of
the new theatre corporation can retain control
of it. He must either dispose of it or
deposit it with a voting trustee to be named
later. The trustee will be required to sell
the stock within six months.
The reorganization will become effective
on or before June 7, 1953. No directors have
been chosen for either as yet. Stock options
are outstanding on 64,700 shares of 20th-Fox
common at $25.25 per share and 21,700 at
$25.87'2 per share. If these are exercised
by Sept. 26, 1952, the expiration date, the
new theatre company will be required to
issue a share for each picture company share
transferred in this way.
TO SELL UNDELIVERED STOCK
Any stock of the two new companies undelivered
after three years will be sold. On
June 30, 1951, National Theatres, which is
a 100 per cent owned subsidiary of 20th-Fox,
was interested in 541 theatres in the United
States. The corporation also owned all the
15,337 common shai'es of Roxy Theatre, Inc.,
and preferred stock with $225,000 face amount.
The picture company will transfer to the
new theatre company 5,058 shares of Roxy
common in exchange for the same number
of shares of the new theatre company. The
house may be operated by the new theatre
company, or a subsidiary, or it may be leased.
Within 60 days after transfer of the old
corporation stock to the new corporations an
application will be made in New York for
dissolution of 20th-Fox.
The divorcement will not affect the 20th-
Pox foreign holdings. At present the company
has 66 per cent in Hoyt's Theatres, Ltd.,
which operates 170 theatres in Australia, a
voting interest of 50 per cent and an equity
interest of approximately 75 per cent in the
stock of Amalgamated Theatres, Ltd., which
operates 50 theatres in New Zealand and a
49 per cent interest in Metropolis and Bradford
Trust Co., Ltd., which has about 55 per
cent voting control and about 45 per cent
ownership in the voting shares of Gaumont-
British Rcture Corp., Ltd., which in turn
controls a circuit of 260 theatres in Great
Britain and also produces pictures. In addition,
other subsidiaries have interests in theatres
in Egypt, Colombia and Chile, interests
of 43 per cent, 50 per cent and 100
per cent in three theatres in South Africa,
and a 50 per cent interest In a theatre in
Holland.
No capital gains taxes will be involved in
the transfer. Assets of the new picture corporation
are figured at $108,054,000. These
are made up as follows; Cash, $14,023,000;
notes and accounts receivable, $9,736,000; inventories,
$59,128,000; advances to outside
producers, $951,000; prepaid operating expenses
and supplies, $499,000; investments
and other assets, $9,983,000; plant and equipment,
$13,737,000.
Liabilities and capital are listed as follows;
Current liabilities, including funded
debt of $2,000,000 due currently, $16,588,000:
long-term debt, $7,021,000; reserve for contingencies,
$3,992,000: stockholders investment,
$80,453,000.
The theatre company assets are figured at
$55,520,000 divided as follows; Current assets,
including $11,250,000 of cash, $15,200,000; investments
and other assets, $2,445,000; property,
plant and equipment, $37,875,000.
Liabilities are given as follows: CiU'rent
liabilities, including funded debt of $1,860,000
—$9,356,000; long-term debt, $25,410,000; reserve
for contingencies. $1,045,000; stockholders
investment, $17,744,000.
1950 LIABILITIES AND ASSETS
In the annual report for 1950 for 20th
Century-Fox as at present operating, total
assets and liabilities were listed as $129,779,732
for the film units and $84,991,787 for the
theatre units. Domestic film rentals paid by
National to 20th-Fox have been running
about 25 per cent of the total receipts. In
1949 the total was 25 per cent, in 1950, 26
per cent, and for five months of 1951, 24 per
cent.
As previously published, the consent decree
required that National drop 91 theatres
and four parcels of real estate within two
years from June 7, 1951. Just before the
decree was entered 31 of these theatres were
closed and seven were operated part-time.
Divestiture of three others had been ordered
previously by the expediting court.
There are conditions attached to further
divestiture in which the operations of competitors
figure. These cover 57 situations.
In 108 situations, if a competitor is unable
to acquii-e films, divestiture may be ordered
later.
Skouras to Fly to Zurich
And Check on Eidophor
NEW YORK — Spyros P. Skouras, 20th
Century-Fox president, plans to fly to Zurich
within two weeks to see what progress has
been made in adapting the new Swiss
Eidophor system of theatre television to the
use of color. The company has said it will
demonstrate the system here this fall and
Skouras would like to show it at the stockholders'
meeting October 4, but there is
some doubt if it will be ready by that time.
The company and Columbia Broadcasting
System have reached an agreement allowing
the film company to use the CBS color television
system in the development of Eidophor
for theatre use. General Electric will manufacture
the equipment.
10 BOXOFFICE
:
: September 8, 1951

L
6ie^-^.
SHOWMANSHIP CONTEST
(in the 20th Century-fox Showmanship Sensation I
THE DAYa
t\\miA\
I
^nnd/or adver-
5^:j,:°Er£-'-,
theatre any

26 PRIZES TOTALING
WHO COME UP WITH |l
/
Shl^^i^^S
ich kit contains:
FREE SHOWIMANSHIP KIT!
''— Yours for the asking!
Chockful of ideas and material
to help you plan a
hard-hitting Selling C<
»aign on
OD STILL'
fff ADVERTISIHG PROOFS. . . PUBUCITY
STORIES. . . STILLS. . . REPRODUCTION ART..W
SCEME MATS. . . SAMPLES OF HmLVt
ACCESSORIES... TABimimbPAGE
._,_i;i
SHOCK HER ^" onW^pecialiy compiled
f'leSev. "8,//-.,
I
SHOWMAN'S MANUAL that gives detailed
information
obout -, fj^Ti^/j^fMij|or any theatre
TEASER TRAILFRS... RADIO CAMPJUGH...
FREE SPOT AHHOUHCEMEHT RECORDS. .
GRATIS TWENH-FOUR SHEH POSTERS
how to sell and exploit "THE DAY THE EARTH STOOD
STILL" on the screen, in the lobby, out front,
on the billboards, in newspaper advertising and
publicity . . . tv. - radio - direct mail I
'••"WW!../,,'
'•'"'«WnoN '
TDl/ y.. -
''
EXPLOITATION DEPARTMENT
Write or wire fo 20th Century-Fox Film Corp.
444 West 56th St., New York City

15,0®® FOR $HOWMEN
CKO CA
MOOD
First Prize
U. S. SAVINGS BOND
Second Prize
^750
U.S. SAVINGS BOND
Third
«500
Prize
U. S. SAVINGS BOND
Fourth Prize
$
U. S. SAVINGS BOND
f
Fifth Prize
$
U. S. SAVINGS BOND
Sixth Prize
M50
U. S. SAVINGS BOND
Next 10
MOO
Prizes
U. S. SAVINGS BOND
Next 15 Prizes
$ 75
U. S. SAVINGS BOND
Next 100 Prizes
Next 195 Prizes
$ 50
U. S. SAVINGS BOND
THE PICTURE
IS
TERRIFIC! WILL LIVE UP
TO EVERY EFFORT YOU MAKE
TO PUT IT OYER BIG ! I
Study the title!
Magnetic! Arouses curiosity!
The theme is in the domain of
science-fiction. Off the beaten path!
Space ships, thinking robots, disintegrating
rays, life machines, all those
weird and strange things that appeal
to the untold millions who enjoy the
unusual in
screen entertainment.
U. S. SAVINGS BOND

RUIES FOR $15,000 CONTEST ON
"UK MT ni EARIN SIOOO SHU"
ENTRY DmTE^ All entries must be postmarked on or before midnight of January 15, 1952.
THE JUDGINCi Judging will be based upon the best and most productive advertising, exploitation
and publicity campaigns for ''The Day the Earth Stood Still."
In judging winners, consideration will be given to the nature of the run, the class of house,
its location and business produced, in order to permit equal competition between small town
theatres, neighborhood houses and downtown de luxe theatres.
HOW TO ENTEn^ l. Submit a written summary of the advertising, exploitation and publicity
campaign you stage for your engagement of "THE DAY THE EARTH STOOD STILL," documented
with newspaper tear sheets, photos and other specimens.
This summary may be in any form you elect, whether letter, memo, scrapbook, folder,
etc., and may be of any length or dimension. However, judging will be done solely on the basis
of the factors outlined in these Rules. Elaborateness of campaign books or of presentations will
have no bearing whatever on the decision of the judges.
jBMwecotJBSlS
The lodging ^^^^joWowing--
of t»^
be
composed
ROBERT
B.
W\LB^
2. This summary must in all instances include the
following specific Information, in addition to an
outline of the campaign activities themselves:
(a)
Size of theatre (seats)
(b) Population and type of
community .
(c)
Run given "THE DAY THE EARTH STOOD
STILL" .
Circuii
tor
(d)
Percentage of normal business
(e) Receipts for engagement (optional)
3. Send your summary by first class mail to
SOL SCH\NW«
THE DAYTHE EARTH STOOD STILL COMMITTEE
^ ^ -tW Orpheum
Twentieth Century-Fox Film Corp.
Preside "'
r°M.w York, N.Y.
New
444
Theatres Inc. V/est 56th Street, New York 19, N.Y.
VlMTt" BROOKS^
Thete judges will select the best entries. Their decision
will be final and the winners will be notified
by telephone or telegraph. Entrants agree that all
summaries submitted in the contest art the property
CHESTER «.l«i'*^«
Shownnondise
of Twentieth Century-Fox Film Corporation and that
Editor
Section -BoxoH.c the same and/or material or ideas therein contained
may be freely copied or otherwise used by
or through said corporation.
In case of a lie, duplicate prizes will be awarded.
This contest is subject to federal, state end local
regulations.
There's No Business Like 2oiBusiness!i
CENTURY- FOX

20th-Fox Wanb to Know:
If Radio Frequencies
Can Be Used for TV
WASHINGTON — Twentieth Century-Fox
on Thursday (6i asked the Federal Communications
Commission to include as one of
the issues to be considered in the forthcoming
November theatre television hearings the
feasibility of using the frequencies now assigned
to motion pictures as an industrial radio
service for theatre television. These are
the frequencies utilized for mobile transmission
by film units on location.
Twentieth-Fox pointed out that if it proved
advisable to allocate these frequencies for
theatre television, the commission would not
have to assign frequencies for this purpose
which might have to be taken away from
some other use, since there would be no interference
with the .service using these bands
now.
In a petition filed by Attorneys Welch, Mott
& Morgan and Dwight, Royall, Harris, Koegel
& Caskey, 20th-Fox expressed the opinion
that theatre TV legally could be included as
an industrial radio service. If the commission
finds the present regulations on industrial
radio services cannot be applied to theatre
TV, 20th-Fox noted, the provisions could be
easily amended if, as a result of the hearings,
it is concluded that theatre TV should be
. . .
regulated under these rules.
The 20th-Fox petition said the frequencies
which have been assigned to the motion picture
radio service "are quite suitable for theatre
television purposes
"These frequencies are adequate in range,
could be used effectively by a theatre television
system, and could be assigned on a
shared basis to the theatre television industry.
Such would effect a further economy in
frequency allocation; would eliminate the
problem of using frequencies already allocated
to common carriers or those allocated to the
fixed and mobile services, and others: and
would in no way prejudice the other services
now operating or proposing to operate
in the frequency bands specified."
All possibilities of establishing theatre television
should be studied, 20th-Fox said, because
the planned service "holds great
promise of rendering to the American people
a new facility through which educational,
public service, entertainment, and other programs
of vital interest and fine quality can
be presented to the public ..."
Expect More Than $26,000
At B&K Houses on Fight
CHICAGO—The theatre telecast of the
Sugar Ray Robinson-Turpin fight September
12 in three houses of Balaban & Katz circuit
can gross the circuit more than $26,000 in the
event of a sellout for the bout.
The B&K chain has added the Uptown
Theatre, 4,320-seater, to its other two big
screen-rigged houses, State-Lake and Tivoli.
for the event which will give it the benefit
of 13,100 seats. Admissions will be upped to $2.
The circuit has been pushing installation
at the Uptown and Marbro theatres, but only
the former will be readied in time for the
bout. Installation at the Marbro would give
B&K big-screen TV in all its major locations
here.
RKO Wins First TV Round
In Special Events Battle
NEW YORK—Behind the scenes there
has been a battle during the past three
weeks to decide whether special events
shall stay off the air and go into theatres
pending further development of theatre
television.
Round 1 has been won by RKO. There will
be no newsreel, radio or television coverage
of the Ray Robinson-Randy Turpin fight
Wednesday (12).
Round 2 will come when the receipts are
totaled up. If, as expected, the income from
the film to be made by RKO-Pathe exceeds
the $300,000 which two important advertisers
were willing to pay for the home television
rights, future important special events will
be shared by theatre television and films
until the time comes when enough theatres
will be equipped with TV to make the films
unprofitable.
NETWORK OF 17 THEATRES
Big stakes are involved. The International
Boxing Club knows that if the fight goes to
home and tavern TV receivers the Polo
Grounds gross will be hit hard. The club
expects the total to reach $750,000—a figure
reminiscent of the old Dempsey-Tunney
grosses— if there is no air competition. Theatre
operators know that if the fight should
go on the air attendance would be "cut to
pieces," as Robert Mochrie, vice-president
in charge of distribution for RKO, describes
it.
A large operator, who preferred not to have
his name used, put it another way. He said
flatly that grosses would fall off more than
25 per cent.
Theatre television has not reached the
point where it can compete for important
special events. Nathan L. Halpern, president
of Theatre Network Television, which
is handling the booking of the TV rights,
expects 17 theatres to use the attraction.
Advanced admissions will be required. Even
so the income to the International Boxing
Club would not go over $30,000, just about
one-tenth of what would be required to take
the attraction away from Pabst or Gillette.
GUARANTEE NOT DISCLOSED
Mochrie says it might take two, three or
four years for theatre installations to reach
the point where exhibitors, acting as a
group, could out-bid the advertisers.
"In the meantime," he said, "the habit of
seeing of special events in homes and taverns
would become more fixed. We want entertainment
and special events in theatres."
For a number of years, RKO made pictures
of heavyweight fights. Others were not
considered worth while. That was before
television. Boxing promoters retained ownership
of the films. RKO Pathe produced them
and received a share of the gross. Some of
the grosses were big.
When television began to take hold in a
big way about three years ago RKO decided
not to compete.
"Now," says Mochrie, "television has fallen
into a pattern. In addition, sponsors of
special events know it has hurt their business,
so we have gone back into the competition
to take a huge gamble. We had to put
up a guarantee with a deadline of September
1."
Mochrie wouldn't say what the guarantee
was. He derided a story in a trade paper
that it would be $20,000 and pointed out that
with a $300,000 offer already in hand the
boxing promoters wouldn't be interested in
that tiny sum.
He had some anxious moments before September
1. The boxing promoters were getting
cocky. Ringside seats were sold out three
days after they were put on sale August 1.
He appealed to circuit heads across the country
and they came through with enough orders
to cover the guarantee.
There are some unique angles to the preparation
and distribution of this fight film.
RKO will invest $500,000 in this fight and
the Willie Pep vs. Sandy Sadler fight that
will follow. That is a lot of money for two
20-minute subjects—a world's record, in fact.
For the first time a film company will try
to get a picture all the way across the country
and to Europe the day following the
event. This competes with TV newsreels and
makes the old-fashioned newsreel coverage
seem archaic. Twelve hundred prints will be
made—another record.
Truman's Video Speech
Is Light Competition
NEW YORK—President Truman's inauguration
of coast-to-coast television Tuesday
night at the opening of the Japanese peace
treaty conference in San Francisco failed
to make any measurable impression on theatre
grosses in the east.
It went on at 10:30 (eastern daylight saving
time). Unlike President Roosevelt's muchpublicized
fireside chats, which used to be
considered 15 to 20 per cent competition Sunday
evenings, this speech was not an important
competitive factor for theatres, according
to circuit heads.
No theatres equipped to show television
carried the talk, although they could have
made arrangements with any of the four
networks—NBC, CBS, ABC and Du Mont.
Technically, the pictures were good, according
to tho.se who saw them at home or
in taverns, but the fact that the program
was a milestone in the development of TV
didn't seem to make much impression.
The new microwave relay chain carried
the telecast as far east as Omaha where it
hooked up with the existing connections of
the American Telephone & Telegraph Co. It
was estimated that 12,740,000 receivers could
have been tuned in, as the networks pooled
their facilities. Another similar hookup was
scheduled for the signing of the treaty Saturday
(8).
One result probably will be another speedup
of the Bell system facilities. The program
calls for an extension from Kansas
City through Wichita, Tulsa, Oklahoma City,
Fort Worth, Dallas, Austin and San Antonio.
Another microwave relay will connect
Nashville, Chattanooga and Lynchburg,
W. Va., with the existing hookup.
BOXOFFICE :
: September 8, 1951 15

Senate Committee Trims
Non-Profit
WASHINGTON—E x h i b i t o r s stand to
achieve a large share of their request for
equal competitive opportunity taxwise with
non-profit institutions as a result of the
senate finance committee's action Friday (31)
in severely trimming the broad admission tax
exemptions granted these organizations in the
house tax bill.
The senate committee did not eliminate the
house provision entirely, but it went a long
way in its recognition of the Council of Motion
Picture Organizations' arguments presented
to it by Allied Board Chairman Abram
F. Myers.
AWAIT FULL SENATE ACTION
The committee decision, which still must
be accepted by the full senate and by a
house-senate conference before it can become
effective, would keep the admissions tax on
all film showings by nonprofit groups, including
religious, charitable and educational
ones. The tax also would be retained on admissions
to any kind of entertainment given
in a motion picture theatre, and on cooperative
and community center film houses.
The definition of religious organizations was
narrowed by the committee to churches or
groups of churches; only those charitable organizations
supported primarily by public
contributions would be eligible for tax exemptions:
and educational institutions actually
would have to have a faculty to be able to
take advantage of the admissions levy waiver.
The house provision freeing symphonies
and operas supported substantially by public
contributions was retained, however.
The industry won another victory Friday
when the committee voted approval of a
house provision exempting passes from the
admissions tax and permitting theatres to
base the tax on reduced-price tickets on the
amount actually charged instead of the present
rule of basing the tax on free and reduced
admissions on the regular established
price.
ONE FILM INDUSTRY SETBACK
The film industry did receive one setback,
however, when the committee threw out the
house-approved "business use" exemption
from the excise tax on film and photographic
equipment. This provision would free
rawstock and other film and equipment used
by the studios and exhibitors from the tax.
The committee, however, reduced the house
rate on both film and photographic apparatus
from 20 per cent to 15 per cent, but this was
not much of a consolation prize.
Although film industry comment has been
scarce, the indu.stry appears fairly well satisfied
with the actions of the senate finance
committee. Myers, chairman and witness for
COMPO at committee tax hearings, reserved
full comment because of the tentative nature
of such actions before specific bills are reported,
but said he would be "gratified" if
the final bill bore out Friday's reports.
The committee, according to members interviewed
on Tuesday (4). felt that definite
concessions had been made in correcting
inequities as between the film industry and
charity and nonprofit competition. Although
MPAA still hopes to get more favorable action
Tax Bill
on rawstock and film equipment and Myers
fears that some of the favorable actions may
be overturned in final committee actions, the
members believe that the tax bill will not be
changed respecting the film industry.
More on the doubtful side is the fact that
even after the finance committee reports a
bill, it will still be subject to change on the
floor of the senate and in the eventual senatehouse
conference.
Committee members point out that under
the terms of the draft they are preparing It
is "clear" that no film could be shown taxfree
and that other tax-free competition has
been lessened.
Four Columbia Players
To Tour 40 Key Cities
NEW YORK — Four Columbia stars will
make personal appearances in 40 key cities
during the next four weeks to publicize "Saturday's
Hero," "Pickup" and "The Mob."
The first and longest tour started September
5 when Beverly Michaels, featured
in "Pickup," attended the opening of the
film at Loew's, Indianapolis. She will also
visit Louisville, Pittsburgh, Cleveland and
other eastern cities.
Broderick Crawford, starred in "Tlie Mob,"
starts his jaunt in Syracuse and Rochester
September 10 and then moves through western
New York, Ohio, Michigan and Missouri
as the picture has saturation bookings in
those territories.
John Derek and Donna Reed, starred in
"Saturday's Hero," arrived in New York September
4 and will remain until the New York
opening at the Victoria September 11. They
will then begin a tour in Oklahoma City and
swing through the midwest and east, covering
Detroit, Cincinnati. Cleveland and other key
cities.
Nat'l Theatre Supply Gets
35 Theatre TV Orders
NEW YORK—National Theatre Supply has
received 35 orders from exhibitors for theatre
TV equipment in the last 60 days. Twelve
of the houses have signed for Videofilm system
and 23 have ordered the Simplex direct
projection system, both of them manufactured
by General Precision Laboratories.
National Theatre Supply, which is the only
company offering both types of theatre TV
systems, reported strong exhibitor attendance
at its special TV "clinics" in principal cities
in the south and west during August.
Banquet for Film Dog
NEW YORK—Flame, the German shepherd
dog that appears in "You Never Can Tell"
(U-I) will be guest of honor at a dinner to
be given by the National Dog Welfare Guild
September 24 at the Savoy Plaza hotel. National
Dog week will be observed September
24 to September 30. Flame will lead a parade
in Chicago September 29 and will make personal
appearances in Boston September 12 at
the RKO Boston Theatre with a tour to
follow.
Eric Johnston Expects
To Quit ESA Oct. 24
WASHINGTON—Eric Johnston expects to
resign as economic stabilization director on
October 24 and return to active leadership
of the Motion Picture Ass'n of America.
Johnston took a nine-month leave of absence
from his position as MPAA president in January
to take the government defense job, and
will quit nine months to the day after being
sworn in, according to Kenneth Clark, MPAA
public information director.
"He has no plans to stay any longer than
October 24—or to quit any sooner," Clark declared.
He denied flatly that Johnston had
asked President Truman for permission to
leave—either on October 24 or earlier—because
of his inability to see eye to eye on
policy matters with his superior. Defense
Mobilization Chief Charles E. Wilson, as has
been reported by Washington newspaper columnists.
There is nothing surprising about
his contemplated departure from the government,
Clark said. It is coming off exactly
as scheduled and announced, he pointed
out, unless unforeseen circumstances intervene.
Johnston expressed the hope a new economic
stabilization director could be found as
soon after October 24 as possible so that he
could return to his MPAA job.
In the interim Johnston plans to go to
Europe for several weeks and bring back
a report to President Truman on economic
conditions there.
The New York Times, generally complimentary
to the MPAA president, carried a
Washington dispatch Monday which stated:
"If he has further ambitions politically his
withdrawal from the administration's defense
mobilizations team in October would not hurt
him should the RepubUcans next year be
thinking of a west coast running mate for
their nominee."
The N. Y. Herald-Tribune, in a laudatory
editorial Tuesday, said, "we should like to see
Mr. Johnston remain longer in a field where
so much remains to be done. At the least, we
can expect that this will not be his last
appearance in public life. There will be other
calls, and we have no doubt he will respond
to them. Mr. Johnston in all his undertakings
has shown himself energetic, resourceful
and imaginative. Besides, he has
always been a good Republican."
Four Declare Dividends;
Paramount to Pay 50c
NEW YORK—Du-ectors of Paramount Pictures
Corp have voted a quarterly dividend
of 50 cents per share on the common, payable
September 28, 1951, to holders of record
September 19.
The board of directors of Loew's, Inc., has
voted a quarterly dividend of 37 '2 cents per
share, payable September 29, to stockholders
of record September 14.
Republic has declared a dividend of 25 cents
a share on the preferred stock, payable October
1 to stockholders of record September
12. The action was taken at a board meeting
August 30.
A dividend of 10 cents per share on the
outstanding capital stock of RKO Theatres
Corp. has been voted by the board, payable
October 14 to stockholders of record September
28.
16 BOXOFFICE :
: September 8, 1951

kumr!
/^^^k
A year in the making! Thousands in the
cast! For the millions who thrill to excitement
and romance in the rugged West
M-G-M presents a new and won-
. . .
derful Technicolor adventure.
I/- 6-1/
CURK GABLE
ACROSS
THE WIDE
MISSOURI
•Mtfi^N •
im mm
i^ni ismu
M ft
ALBANY- 9/17-2 P.M.
20th- Fox Screen Room
1052 Broadway
ATLANTA-9/17-2 P.M.
20th-Fox Screen Room
197 Walton St., N.W.
BOSTON 9/17-2 P.M.
M-G-M Screen Room
46 Church Street
BUFFALO-9/17-2 P.M.
20th- Fox Screen Room
290 Franklin Street
CHARLOTTE 9/17-1 :30 P.M.
20th- Fox Screen Room
308 S. Church Street
CHICAGO-9/17-1 :30 P.M.
H. C. Igel's Screen Room
1301 S. Wabash Avenue
CINCINNATI 9/17-8 P.M.
RKO Palace BIdg. Screen Roon
16 East Sixth Street
CLEVELAND-9/17-1 P.M.
20th- Fox Screen Room
2219 Payne Avenue
DALLAS-9/17-2:30 P.M.
20th- Fox Screen Room
1803 Wood Street
DENVER-9/17-2 P.M.
Paramount Screen Room
2100 Stout Street
DES MOINES-9/17-1 P.M.
20th- Fox Screen Room
1300 High Street
DETROIT-9/17-1:30P.M.
Max Blumenthal's Sc. Rm.
2310 Cass Avenue
INDIANAPOLIS-9/17-1 P.M.
20th-Fox Screen Room
326 North Illinois Street
JACKSONVILLE-9/17-8 P.M.
Florida State Screen Room
128 East Forsyth Street
KANSAS CITY- 9/17-1 :30 P.M.
20th- Fox Screen Room
1720 Wyandotte Street
LOSANGELES-9/17-2P.M.
United Artists' Screen Room
1851 South Westmoreland
MEMPHIS-9/17--12 Noon
20th-Fox Screen Room
151 Vance Avenue
MILWAUKEE-9/17-1 :30 P.M.
Warner Screen Room
212 West Wisconsin Avenue
MINNEAPOLIS-9/17-2P.M.
20th- Fox Screen Room
1015 Currie Avenue
NEW HAVEN-9/17-2 P.M.
2ath-Fox Screen Room
40 Whiting Street
NEW ORLEANS-9/17-1 :30 P.M.
20th- Fox Screen Room
200 South Liberty Street
NEW YORKN. J. -9/17-2:30 P.M.
M-G-M Screen Room
630 Ninth Avenue
OKLAHOMA CITY-9/17-1 P.M.
20th- Fox Screen Room
10 North Lee Street
OMAHA 9/17-1 P.M.
20th- Fox Screen Room
1502 Davenport Street
PHILADELPHIA 9/17-11 A.M.
M-G-M Screen Room
1233 Summer Street
PITTSBURGH-9/17-2 P.M.
M-G-M Screen Room
1623 Boulevard of Allies
PORTLAND-9/17-2 P.M.
B. F. Shearer Screen Room
1947 N. W. Kearney Street
ST. LOUIS 9/17-1 P.M.
S'Renco Art Theatre
3143 Olive Street
SALT LAKE CITY-9/17-1 P.M.
20th- Fox Screen Room
216 East First Street, South
SAN FRANCISCO-9/17-l:30 P.M.
20th- Fox Screen Room
245 Hyde Street
SEATTLE-9/17-1 P.M.
Jewel Box Preview Theatre
2318 Second Avenue
WASHINGTON-9/17-2 P.M.
RKO Screen Room
932 North Jersey Avenue, N.W.
M-G-M's BANNERLINE TRADE SHOWS SEPT. 14th
(Except Jacksonville which is Sept. 18th)
The screen's new young sweethearts in a roaring romance!
ALBANY

Door-to-Door Calls Sell
'Cyrano
HOLLYWOOD—In times such as these,
when boxoffice takes are not always as
healthy as might be expected, the "get-outand-work"
formula is in the forefront as a
prescribed remedy.
The efficacy of that prescription has been
demonstrated, and soundly, in several current
and recent instances, of which the intensive
door-to-door campaign initiated by the diligent
drumbeating department of Stanley
Kramer Productions on behalf of "Cyrano
de Bergerac" is a prime example.
As blueprinted by George Glass, Kramer's
vice-president in charge of publicity and advertising,
the plan called for a saturation
doorbell-ringing drive during the recent popular
price engagement of "Cyrano" in Los
Angeles, which formula was repeated when
the Jose Ferrer starrer opened at the Mission
Theatre in San Diego.
Initiated a week prior to the picture's
opening in that southern California city, the
campaign called for the employment of four
college girls, each of whom was assigned a
different section of San Diego in which to
work. In five days they covered more than
2,500 houses, hitting alternate blocks so that
word-of-mouth would spread. The collegiennes
handed out numbered chances on free
tickets to a special "Cyrano" showing, along
with a brochure describing the United Artists
release, and discussed reasons why the picture
should be patronized by family groups.
As in the Los Angeles campaign, the Kramer
organization discovered that more than 75
per cent of the television set owners among
those interviewed claimed they simply "didn't
bother" to go to the movies any more. However,
a preponderant majority of this group
indicated they would again trek to a theatre
to .see an unusual and outstanding motion
picture of the "Cyrano" type.
The door-to-door drives in Los Angeles
and San Diego have been interpreted by
Kramer representatives as an indication that
attendance can be increased by as much as
200 per cent through a serious and intelligent
effort to call to the attention of potential
moviegoers the availability of top-grade film
entertainment in motion picture theatres.
Further, the success of the campaigns has led
Kramer to the conclusion that it will be
utilized in connection with his forthcoming
release.s—including "High Noon," currently
before the cameras for UA release, and "Death
of a Salesman," which he is making as part
of a multiple-picture deal with Columbia.
RKO Circuit Realignment
NEW YORK—A realignment of field
forces
has been made by William W. Howard, RKO
Theatres vice-president. Jay Golden, division
manager, has been put in charge of the RKO
New England and upper New York state
theatres and will be stationed at the Palace
in Rochester. Ben Domingo has been made
Boston city manager.
Millroy A. Anderson has been made division
manager for Los Angeles and San
Francisco. Washington, D. C., has become
a part of the Russ Emde division, with
Emde stationed in Newark, N. J.
in California
Ringing doorbells has rung the bell for
top grosses in popular-priced openings of
Producer Stanley Kramer's "Cyrano de
Bergerac," the Jose Ferrer starrer being
released by United Artists. Teresa Fancher
(left), a San Diego State college
student and one of four "Cyrano" girls
who canvassed San Diego homeowners
on behalf of the picture, is shown here
discussing the film with Mrs. Norma
Washkovich and her three-year-old
daughter Jan.
To Test Theatre Television
For Civil Defense Use
NEW YORK—Theatre television as a
training technique for civil defense workers
will be tested at 9 a. m. Saturday (15 1 when
an hour-long live program originating in
Washington will be seen by 11,000 trainees
in the New York Paramount, Warner Bros.
Stanley in Philadelphia, Loew's Century in
Baltimore and RKO Keith in Washington.
By means of telephone circuits, the trainees
will be able to ask questions of the instructors,
who will be seen and heard giving their
answers.
The project was announced Thursday (6i
jointly by Millard Caldwell, federal civil defense
administrator, in Washington and in
New York by Robert H. O'Brien, secretarytreasurer
of United Paramount Theatres, and
Nathan L. Halpern, president of Theatre
Network Television. O'Brien said that theatre
television will provide "the most effective
system of large-.scale training yet devised."
Use of theatres for civil defense training,
at hours when they are unoccupied, was first
suggested by O'Brien. Halpern arranged for
the use of the theatres participating in the
test. If it is successful, others will follow,
increa-sing in national coverage as more theatres
install television equipment. Now there
are 26 in 17 cities so equipped, and the number
is expected to rise to 100 before the end
of the year.
Sunday News Section
In Color on Films
NEW YORK—The New York Sunday News
will devote its entire Coloroto Magazine Section
to motion pictures Sunday, November 11,
as the Movietime U.S.A. campaign gets into
full swing following the visits of stars and industry
personalities to the 48 governors of
states October 8.
This will be the third annual issue of this
type. Last year's 40-page section had a fullcolor
photo of Janet Leigh with 11 inside
pages in color and nine in black and white.
Scenes from 47 pictures released by nine companies
were included. It was regarded at that
time as the greatest promotional aid ever given
by a newspaper to the industry.
Leading sales and advertising executives
commented on it. This year's issue will be on
a similarly elaborate scale. Because the publication
date ties in with the Movietime U.S.A.
campaign so completely its appearance is
awaited with general interest.
It is quite probable that the Council of Motion
Picture Organizations will order copies
in advance for shipment to exhibitor groups
and circuits and men taking an active part in
the drive.
The editorial content will show scenes and
personalities from films to be released on or
after November 11. Most of the pictures will
be in full color, reproduced by the News-
Dultgen color reproduction method which is
used by many slick paper magazines, as well
as a number of leading newspapers.
The Sunday News circulation now totals
4,000,000. Of these, about 2,000,000 are sold in
New York City and the metropolitan area,
and the other 2,000,000 are sold coast-tocoast
outside of the New York area. The
movie section is the only one of its kind. Its
contents are in addition to the regular film
coverage in other sections of the paper.
MGM Sets 42 Screenings
For 'Angels' in Field
NEW YORK—MGM field sales executives
have scheduled 42 "closer-to-home" screenings
for "Angels in the Outfield" to get as
many exhibitors as possible to see the film.
Nine additional screenings will also be lined
up. These 51 are in addition to the regularly
scheduled trade showings in each branch
area.
Minneapolis, with the nine screening dates
still to be scheduled, heads the list on the
number of showings, with Dallas, second,
with eight screenings. Cleveland, Des Moines,
Detroit, Kansas City and Washington are
next with three each. An MGM executive
will be on hand at each of the screenings to
personally greet theatre owners. Invitations
which have gone out do not limit the screenings
to MGM accounts because the company
feels all theatre owners should see it.
Twenty-nine of the showings were held
during the week of September 3. One will
be held September 10, two September 11,
eight September 12, two September 13 and
one September 14. One has been scheduled
for September 17, two September 18, one September
25 and one October 2.
Coronet Selects 'Bathsheba'
NEW YORK—"David and Bathsheba" has
been selected as Coronet's Movie of the
Month for October, it was announced by
C. John Crockett, motion picture editor.
BOXOFFICE :
: September 8, 1951

I
. .
Minneapolis Circuit
Sues MGM on Bids
MINNEAPOLIS— Paul Mans and associates,
independent circuit operators, have filed suit
against MGM to compel it to sell pictures to
the Richfield, suburban theatre, without requiring
the house to bid competitively for
the 28-day slot with the independent suburban
Edina.
The Mans group seeks to force MGM to sell
to the Richfield by negotiation. It also wants
to recover damages alleged to have been sustained
in consequence of the MGM action.
The amount is to be determined by the court.
The Mans group charges that the Edina,
being five miles away from the Richfield,
actually is not a competitor; that the Edina
is not even a 28-day situation regularly, but is
classified as having 35-day availability, and
that other distributors here are servicing the
Richfield without competitive bidding.
MGM contends that the consent decree
compels it to call for competitive bids when
two such theatres as the Richfield and Edina
both seek the first 28-day runs on the same
picture.
At the same time, Ben Friedman, Edina
owner, declaring that distributors are "crucifying"
his Edina by refusing to grant it 28-day
availability and keeping it in the 35-day slot,
expects to file suit against the major distributors.
He charges "discrimination" against his
theatre which has, however, landed some first
28-day runs of important pictures in his area
by competitive bidding.
Schedule Industry X-Rays
At Will Rogers Hospital
NEW YORK—Mass chest X-rays will be
given all members of the entertainment industry
who apply at the Hotel Astor, September
24, 25 as a result of cooperation between
the board of directors of the Variety Clubs-
Will Rogers Memorial hospital and the Theatre
Owners of America convention committee.
The New York Department of Health will
make the X-rays. There will be no charge
and confidential reports will be sent to those
undergoing the tests.
Martin F. Bennett Heads
RCA Equipment Sales
CAMDEN, N. J.—Martin F. Bennett, RCA
theatre sales representative in the eastern
region, has been appointed sales manager of
the theatre equipment sales section of the
RCA engineering products department. He
succeeds J. F. O'Brien, recently promoted to
the post of salesmanager of RCA's theatre,
visual and sound section.
Before joining RCA in 1946, Bennett was
with Warner Bros. Theatres for 14 years as
super vi.sor of sound projection in the New
York area.
Free Shows for Texas Kids
NEW YORK—Texas exhibitors associated
with the Council of Motion Picture Organizations
will honor National Kids Foundation
day September 22 with free morning shows
for children in all Texas theatres in cooperation
with Kiwanis clubs, according to
Robert J. O'Donnell, co-chairman of the
Movietime drive in Texas as well as national
campaign director.
Mississippi Jury Awards
$450WO in Trust Suit
TEXAS
RESPONDS TO DRIVE
DALLAS—Filmrow Postman A. J.
Knowles delivered over 30 pounds of firstclass
mail to Charles E. Carden (center
in above photo), executive director and
entrepreneur, and Mrs. J. E. Gribble
(left), secretary of Texas COMPO Showmen
at 2008-A Jackson St. After seeing
this Labor day mail accumulation Carden
is happy but concerned about the number
of hours required to process all of it,
and also the fact that he had to take
money out of his own pocketbook to pay
for the franked mail, besides the petty
cash box.
Most of the mail came from theatre
owners and operators all over Texas,
pledging money, publicity and public relations
effort in behalf of the coming
Movietime in Texas—U.S.A. campaign
beginning September 20. Much of the mail
consists of accessory orders for banners,
car bumpers, buttons, posters, etc.
Movietime in Texas Has
Campaign Theme Song
DALLAS—There is to be a campaign theme
song 'n' everything for Movietime in Texas-
U.S.A. Charles R. Meeker jr., managing director
of state fair musicals at State Fair
auditorium here, has written revised lyrics
to the familiar tune, "When the Bloom Is on
the Sage," and they were introduced by a
vocalist at the recent salesmen-supervisor
meeting at the Adolphus hotel. Here's how
it
goes:
When it's Movietime in Texas
That's the time for family fun.
Every silver screen in Texas
Has a thrill for everyone.
AH across this mighty nation.
See the ever-growing throng
For pleasure, they go to the picture show
Where the entertainment's strong.
Everyone needs relaxation
From the daily, workday scene;
And will find a real vacation
Any night on any screen.
Folks agree, for entertainment
It's the great American way .
So without a wait, let's CELEBRATE
MOVIETIME IN U.S.A.
I
VICKSBURG, MISS. — A seven-monthlong
jury trial ended here Saturday (1) with
the award of $450,000 damages to two former
Greenville, Miss., theatre owners who had
charged major film companies with violations
of the antitrust laws and with con-
.spiracy in restraint of trade.
Joe Applebaum and Bertram E. Sims,
former owners of the Center Theatre, Greenville,
received $150,000 actual damages, tripled
under the terms of the antitrust laws. They
had sought $600,000 damages.
In their complaint, the former operators
charged that they were unable to book first
run or high quality pictures for the Center
and because of this, were forced to close the
theatre. They charged that the film companies
would rent, lease or sell films only to
theatres owned by them or by stock companies
controlled by them.
Defendants were Paramount Gulf Theatres,
Paramount Film Distributing Corp.,
Warner Bros., Universal, United Artists,
20th-Fox. RKO, Columbia and Republic. The
defendants are expected to appeal the verdict.
Langley Theatre in Chicago
Files Suit for $366,000
CHICAGO—The Langley Theatre has filed
a $366,000 antitrust action in Chicago federal
court for alleged damages under the old
Chicago zoning and clearance system dating
back to 1933. The complaint was filed by attorney
John F. Sullivan on behalf of the Langley
Theatre, formerly owned and operated by
Sidney Mussman and Abraham Redman. The
house, which has been shuttered for five
years, names the eight majors in addition to
the Balaban & Katz Corp. and Warner circuits.
Although such restraint cases are temporarily
suspended here for lack of legal
advice to hurdle the current statute of
limitations, the Langley case reportedly asks
that the suit be admissible under the Paramount
decree of 1937, which suspends existing
limitations.
Miami Tivoli Operating Co.
Seeks $792,361 Damages
NEW YORK — A triple-damage antitrust
suit asking $792,361 damages was filed
Wednesday (5) in U.S. district court by
Charles, Lester, Ethel and Alvin Walder,
trustees of the Tivoli Operating Corp. of
Miami, Fla., against Paramount, RKO Pictures,
20th Century-Fox, Warner Bros, and
Columbia. Affiliates of the companies and a
large number of individuals also were made
defendants.
The complaint charged heavy losses during
1928-36 through a denial of product by
the defendants at fair rentals, and an expensive
deal with Paramount enterprises from
1937-47 made to obtain product.
Look Spread on 'Queen'
NEW YORK—Look Magazine has scheduled
for its September 15 issue a doubletruck
spread on the filming of "The African
Queen" (UA).
BOXOFFICE
:
: September 8, 1951 19

.,^-"
RKO^s New-Seasoi
Out For foli
In Terrifii
# Hit of Hits in Chicago (Woods
...In Cleveland, Dallas, Kansas
City, Albany . . . Booked as the
big LABOR DAY ATTRACTION in
Boston, Philadelphia (Randolph),
New Orleans, Washington, Baltimore
and a score of other key
spots!
HOWARD HUGHES presents
JOHN WAYNE • ROBERT RYAN
"FLYING LEATHERNECKS"
An EDMUND GRAINGER Production
with DON TAYLOR • JAN IS CARTER
JAY C. FLIPPEN . WILLIAM HARRIGAN
Directed by NICHOLAS RAY • Produced by EDMUND GRAINGER
color
Screenplay
by TECHNICOLOR
by JAMES EDWARD GRANT

i^ants Battle
h\}xoffice Honors
iHpenings
««3e£te^
nb/c/overs/
• Top money for the Roosevelt,
Chicago ... In Philadelphia
(Goldman), New Haven, Houston
...Opening this v^^eek and next in
key runs throughout the country
. . . HOLIDAY ATTRACTION AT
THE NEW YORK PARAMOUNT
BEGINNING AUGUST 29thJ
HOWARD HUGHES presents
ROBERT MITCHUM • JANE RUSSELL
."HIS KIND OF WOMAN"
A John Farrow Production
with VINCENT PRICE • TIM HOLT • CHARLES McGRAW
Produced by ROBERT SPARKS • Directed by JOHN FARROW
Written by FRANK FENTON and JACK LEONARD

. . THE
: September
fHe«i €UtcC Svcitt^
>By JAMES M.JERAULD
liflle Rock Goes
To A Movie •
An Armistice?
QOULD it be a trend?
Some weeks ago Abram P. Myers,
Allied general counsel and chairman of
the board, addressed the Virginia Motion
Picture Theatre Owners Ass'n, a TOA unit.
Later Col. H. A. Cole, the Allied warrior
of many years standing from Texas, arrived
in New York with Robert J. O'Donnell
to ask for distributor assistance in a
statewide business-boosting campaign. The
sales managers agreed in less than an hour
at an Astor hotel luncheon and in a fewdays
the Texas idea had spread into a
movement now called Movietime U.S.A.
Now word comes from Memphis that
Tri-States Theatre Owners, a TOA affiUate.
and Mid-South Allied are going to
have a joint convention October 16, 17 and
are going to combine the business sessions
with the Movietime U.S.A. celebration.
Other signs of a changing attitude had
appeared previously. Myers led the joint
battle for ticket tax removal before Koi'ea
exploded. Then he acted as industry
spokesman in opposing the tax-free nonprofit
organization battle before the Senate
Finance Committee.
Many exhibitor leaders in many places
seem to be making more progress than
speeches these days—with benefits for the
industry as a whole.
Publicity Improving
£RNEST EMERLING'S theatre publicity
department at Loew's, Inc., started
collecting newspaper items favorable to the
picture business some time ago. Then the
Schine publicity department headed by
Seymour Morris began the same thing.
Others are doing it, too.
These all add up to creation of an impression
that the industry has many
friends in spite of the superciliousness of
some magazines, writers and commentators.
The subtle development of this new public
relations approach can become important.
It may have some connection with
the increasing number of reports that theatre
business is picking up. The public
likes to climb on the band wagon with a
winner.
Andrew Bernhard in the Pittsburgh Post-
Gazette recently wound up a column on
television and movie attendance with this
sage observation:
"As a friend of mine pointed out the
other day, the fashion of blaming TV for
lower movie attendance overlooks several
things." Then he pointed out night baseball
and football, drive-ins and strawhat
theatres. He concluded by predicting film
men would figure out how to get their
share of the entertainment dollar.
A. S. Kany in the Journal-Herald. Dayton,
took a different approach: he made a
survey among local theatremen to learn
their opinions.
He quoted several theatremen as saying
business was on the upturn and played up
a statement by J. Elmer Redelle, a Dayton
manager, which read: "A good picture in
one house will stimulate trade in general.
With all houses doing well in the product
lineup, this may account for some of the
current increase."
Newspapers in Corning, N. Y., and nearby
Elmira gave considerable space to the fact
that Connie Mack, owner of the Philadelphia
Athletics, wanted to go out to see
a picture in the evening after having finished
a nine-hour motor trip. Mack is 89
years old.
Things like this are all on the plus side.
Breaking Clearances
^HERE are two ways of breaking up clearance
systems and each of them can stir
up a chain of events that nobody can foresee.
One way is through an antitrust suit
—the method used in the Jackson Park
case in Chicago. The situation there has
been chaotic ever since.
The other is by competitive bidding—
proved method of increasing film rentals.
In some places each major distributor
has his own clearance formula. In others
long-established practices have been left
undisturbed and there are simultaneous
second runs.
New York is one of these. Because more
than 1,000 theatres are involved and about
225 of these are circuit houses few exhibitors
have wanted to plunge into a free-forall.
Skouras Theatres Corp. filed a suit
against RKO in a dispute over product,
but it was settled out of court. What is
known as the RKO-Loew split has been left
intact. Now along comes a Long Island exhibitor
who has filed an antitrust suit to
break this up.
The outlook is growing complicated in the
metropolitan area as elsewhere. Long runs
on Manhattan are increasing—six and
seven weeks at the Music Hall. This sends
the distributors of showcase pictures on a
search for houses and upsets the expectations
of the subsequent operators.
It has happened before. Remember the
World War II situation after money really
began to circulate? But this time there
are antitrust complications added.
Radio Going Strong
pADIO isn't so anemic as many television
enthusiasts profess to think. Of the $24,-
131,000 in new business signed by the American
Broadcasting Co.—a record, by the
way—$17,323,000 goes to the radio network
and $6,808,000 to the television network.
The TV boys make a lot of noise, but the
radio salesmen do a lot of business.
The River' Story in SEP
NEW YORK—The Saturday Evening Post,
in its September 8 issue, features an article
on United Artists' "The River." Titled, "We
Made a Movie—Without Hollywood," and
written by Melvina McEldowney, wife of
Producer Ken McEldowney, and Pete Martin,
this gives a behind-the-scenes account
of the making of the first full-length Technicolor
film in India.
„jot m="''
Pictured above ore tots of happy people
lore yoo one
of them'l woitrngfoseeBETTV GRABLE in 20Th Cen.
tury-Foxi Technicolor musicol, MEET ME AFTER THE
SHOW, the current ottroclion ot the Artonios Theolre.
L-ttle Rock patrons recently cheered MGM's SHOW-
BOAT ond THE GREAT CARUSO . . . Worner's ON
MOONLIGHT BAY . . . Disney's ALICE IN WONDER-
LAND
. . . and other fine pictures. It's greot to rtioke
JO many people hpppy, ond with a grtot deal of pride
we announce these coming ottroctions- JIM THORPE,
ALL AMERICAN . . THE FLYING LEATHERNECKS
PEOPLE AGAINST OHARA . . DAVID AND
BATHSHEBA . . THAT'S MY BOY . , ond mony others!
A\kaMiai
AmuiUH—U Comfuuuf
AD HITS BACK AT LIFE ARTICLE
This institutional ad was used by the
Arkansas subsidiary of Rowley United
Theatres as a reply to the controversial
Life magazine article. Says J. F. Thames,
jr.. advertising and publicity director of
the circuit, "Although we are consistently
using institutional advertising for our
theatres, the unfortunate and unfavorable
Life magazine article gave us excellent
reason for another ad." Jim Carberry,
Little Rock city manager, collaborated
with Thames in preparation of the
ad which occupied three columns by ten
inches in the Arkansas Democrat and the
Arkansas Gazette, Sunday, August 26.
Finkelstein Leaves Lopert
To Form New Company
NEW YORK—Edward Finkelstein has resigned
as executive assistant to I. E. Lopert,
president of Lopert
Distributing Corp.
Finkelstein, with Lopert
for four years,
will form a new distributing
company
with Sanford Weiner.
The new firm will
handle theatre and
television film and also
partially will finance
independent productions
for these media.
Edward Finkelstein "The Emperor's Nightingale"
will be the first release to theatres.
Before joining Lopert, Finkelstein was with
MGM International, in charge of scheduling
and casting, and with RKO, where he directed
narration of films for distribution to
foreign countries.
22
BOXOFFICE :
8, 1951

EXHIBITORS AHENTION!
Do You Want 60 Million People
At Home Or Going To Theatres?
In these two fight pictures the
theatres of America have an opportunity
of playing to the tremendous
audience of ardent fight fans willing
to pay to see the fights.
But - even more - the theatres can
now attract the millions of regular
movie fans who remain home on the
night of big competitive entertainment
events.
FOR THE FIRST TIME, alert and farseeing
showmen have the opportunity
of assuring themselves |n advance
of boxoffice special events which will
not be seen or heard elsewhere.
WIRE OR PHONE YOUR NEAREST RKO
EXCHANGE NOW ABOUT BOOKINGS FOR:
THi
VSfOR».D
turpAy
V
7/
OF
RKO
RADIO
»omp, onsh

ALICE AND THE DOOR KNOB DISCUSS A WAY FOR HER
TO SEE WHERE THE MYSTERIOUS WHITE RABBIT WENT
August Blue Ribbon Award to
RKO's 'Alice in Wonderland'
By VELMA WEST SYKES
\X7ALT DISNEY'S animated screen version of the Lewis Carroll classic, "Alice in
Wonderland" (with additions from "Through the Looking Glass"), is the winner of
the BOXOPFICE Blue Ribbon Award for August. National Screen Council members
voted this honor as family entertainment to the latest Disney feature cartoon, which is
released through RKO Radio. Done in Technicolor with a dream-like quaUty of people
and places, the sequences of the book are changed somewhat but it is a very recognizable
Alice and the characters have a delightful familiarity that appeals to the
memory of grownups as well as to the children's imaginations. Lushly produced by the
master of cartoon fantasy, it lives up to other Disney productions that have made
motion picture history in the artist's chosen specialty. Alice and 'her Wonderland playmates
come to life on the screen in strictly never-never, wholly imaginative manner,
realism in reverse proportions.
THE WHITE RABBIT (WHO WAS THE CAUSE OF IT ALL)
AND THE RED QUEEN /HO USED A FLAMINGO MALLET
Last August RKO Radio won the Award
with Disney's "Treasure Island." a picture
made in England with a cast of live actors,
largely English. This is the first Blue Ribbon
winner for RKO since that time, so
whether Disney makes cartoon fantasies of
children's classics or uses real actors and
settings, he seems to please family audiences.
Then again, it may be the stories
that have become family traditions help to
win these Awards. The present winner is
doing splendid first run business, its boxoffice
gross around 160 per cent. Neighborhood
and subsequent run houses should do
equally well, in spite of holdovers of several
weeks in most key spots.
Disney Has Nine Plaques
The Disney Blue Ribbon Plaques go back
to 1938 with "Snow White and the Seven
Dwarfs" winning for February of that year.
The maestro of animation now has nine
winners to his credit, three of which (."Song
of the South" "So Dear to My Heart" and
"Treasure Island") are partly or altogether
made with live actors. Others working on the
production of "Alice in Wonderland" who
have previously won Blue Ribbon Plaques
include Directors Clyde Geronimi, and Hamilton
Luske, as well as Production Supervisor
Ben Sharpoteen. Such old stage and screen
favorites as Ed Wynn and Sterling HoUoway
get this Award representation for the first
time—only because of their voices.
In the BOXOFFICE issue for July 7. this
was the reviewer's reaction to the Disney
opus; "Long acknowledged the master of the
motion picture animation field. Walt Disney
herewith presents his imaginative version
of another beloved childhood cl.^ssic. In
doing so he successfully surmounted what
must have been difficult and exacting
artistic and technical problems to bring to
the screen the true whimsical flavor of the
Lewis Carroll story with a minimum of distortion
and without altering the characters.
That it w'ill be a must-see item for movie
patrons of all ages is a foregone conclusion."
Among the comments which NSC members
inscribed on their ballots were these few
taken from those in the different representative
groups:
"This gorgeous picture, 'Alice in Wonderland,'
is refreshingly charming and delightful
for young and old."—Martha A. Burt,
G.F.W.C., Better Films Council, Greater St.
Louis . . . "Doubly enjoyable if you take
some small fry along." — Herm Sittard,
Richfield News, Minneapolis.
"'Alice in Wonderland' is wonderful!"
Irwin Allen, KLAC, Los Angeles . . . "Delightful—lovely
for parent and child alike.
Mine was pleased." — Mrs. John J. Butler,
Lewiston (Me.) schools and clubs.
"Disney at his best brings thrills to both
young and old."—Mrs. J. K. Beretta, San
Antonio Motion Picture Council . .
comparable—a classic."—Flo Beach
"In-
Rowe,
WSLB, Ogdensburg, N. Y.
HERE THE MAD HATTER AND THE MARCH HARE AWAIT
GUESTS FOR THAT VERY ODD 'UNBIRTHDAY PARTY"
uunui I lUL
Production Staff
Producer W.-^lt Disney Witli the Voices o/....Kathryn Be.'iumont
Production Supervision ..Ben Sharpsteen (Alice), Ed Wynn (Mad Hatter >. Jerky
^. ,
^ ^ CoLONNA (TVfarc^i Hard, Sterling HOL-
Directors
Clyde Geronimi,
LOWAY (.Cheshire Cat

: September
In the Newsreels
Movietone News, No. 71: Fighting Hares in North
Korea; Czech envoy gets cold reception, Iran and
England in oil deadlock; Bernarr Macfadden, at 83,
parachutes into Hudson river; skyline lashions; Robinson,
Turpin get into shape; grandma trains to swim
channel; U.S. water skiing championships.
News ol the Day. No. 201: Korea lighting flares
as truce parleys stall; Macfadden parachutes; cool
reception for Czech envoy; getting ready for the
fight; water ski championship; amateur slugfest;
big
buy U.S. defense bonds
Paramount News. No. 4: VFW parade in New
York; Hollywood—premiere in the of "Place Sun";
Turpin and Sugar Ray set for battle; Boy Scouts
New York from world jamboree; Pennsylvania—Little
league baseball; arrive in
unusual
Macfadden's
birthday.
Universal News. No. 487: VFW parade; lumber
yard fire; Macfadden jumps from plane; Governor
Warren visits California GIs in Japan; Turpin, Robinson
training; amateur boxing; water skiing.
Warner Pathe News, No. 6: General Van Fleet
readies front for Red truce; Philadelphia— six-alarm
US. and Israel sign treaty of friendship; Oklahoma
hails "Jim Thorpe—All American"; new Czech
fire;
envoy gets cold VS. welcome; Governor Warren
in Japan; Macfadden; San Francisco —pro football
Bears vs. 49ers; England— top British and U.S. amateur
boxers meet.
Movietone News. No. 72: U.S. -Philippine defense
treaty; Dewey back from Far East tour; U.S. jet
fighters based in England; wounded flown to hospital
ship; little sister's beauty contest; priest high
dives to raise money; sports—army, navy start football
training; driver cr'acks up in 200-mile race.
News of the Day. No. 202: Philippines and US
sign defense pact; Dewey home, urges Pacific defense
pact; diving padre; baby monkey; Pans reveals
new fall-winter modes; army starts building
new football team.
Paramount News, No. 5: Army and navy make prefall
headlines; Paris— fall-winter fashions; U.S.-Phihppine
defense treaty; Florida—babes in the palms;
U.S. defense bonds.
Universal News, No. 488: Dewey returns; global
existence; helicopter lands on hospital ship; army
and navy football practice; gymnastics meet in Germany;
hot-rod racers; auto classic.
Warner Pathe News. No. 7: Coach Blaik builds
whole new army team; Philippines and U.S. sign
defense treaty: Dewey home, gives views on Far
East; Puerto Rico—new U.S. boomtown; helicopter
ambulance in sea test; Sacramento, Calif.—lending
library for toys; red hot rods; California— children's
golf.
Telenews Digest. No. 35B: Washington—Czech envoy
rebuked; North Carolina—war games take to
the air; Korea—road work, army style; news briefs
VF^, Major Holohan, W. Averell Harriman, Yugoslavia's
Independence day. Boy Scouts return, class
for dog owners; Annapolis—middies drill for grid
grind.
Telenews Digest, No. 36A: U.S. bombers hit Red
capital in Korea; Ethiopians get U.S. weapons training;
US. family seeks son's release from Reds:
Germany--60,000 Jehovah's Witnesses meet; Francedaring
priest stunts for church; France—crack Alpine
troops in maneuvers; Paris— Pierre Balmain fashions
Ernest W. Stiles Appointed
Hallmark Chief Controller
WILMINGTON, OHIO—Ernest W. Stiles of
Dayton, Ohio, has been appointed chief controller
for Hallmark Productions, Inc., it was
announced this week by Kroger Babb, president.
Stiles will be located at the motion
picture company's world headquarters in
Wilmington. He has been controller and
assistant secretary for the Ohmer Corp. of
Dayton for the past 15 years, having joined
that organization 26 years ago.
Lees Promotes J.
M. Lydon
BRIDGEPORT. PA..—John M. Lydon, who
has been in charge of the James Lees & Sons
Co. show room here, has been named assistant
director of the retail merchandising clinic at
Glasgow, Va., where Lees retail partners receive
weekly courses in floor coverings. He
will assist William Chipley, director, starting
September 10.
LETTERS
Would Replace Gripes With Work
To BOXOFFICE:
Gripe! Gripe! Gripe! Sometimes I get the
impression the motion picture industry is
composed of chronic complainers. It certainly
is easy to find something to complain
about!
Let me ask some of you exhibitors this:
If you were in combat, face to face with the
enemy, what would you do? Complain?
Would you lie down and say "What's the use,
I'm just something from the past?" No, you
wouldn't! You would fight like hell because
everything you stood for would be at stake,
including your life.
This is how I feel about the motion picture
industry. If we would all get out and
fight, instead of complaining, the accomplishments
would be unlimited. We have the
best source of entertainment at the lowest
price. There is no other place on earth where
people can go and enjoy hours of relaxation
and entertainment of high caliber, such as
"Show Boat," "King Solomon's Mines," and
"Ma and Pa Kettle Back on the Farm," for
50 cents or a dollar.
If Hollywood would eliminate the cycles,
trying to outdo one another by flooding the
industry with the "Shoot 'Em Up Pete" and
"Cops and Robbers" type of product, we would
all benefit.
Exhibitors should get out of their head the
foolish idea that the industry is a thing of the
past. If they would get out and contact people,
house-to-house and in organizations, and
convince them that we have the best source
of entertainment at the least price, it would
be a big step forward. I know, because I have
made it my policy, in my spare time, to make
a house-to-house survey and discuss with my
potential moviegoers the motion picture industry.
With pictures of the caliber of "I'd Climb
the Highest Mountain" and "The Great Caruso,"
you will find that you have no difficulty
in gaining their confidence. You will be
CENTRAL AMERICA DEAL — Jack
Thomas (left), vice-president. Hallmark,
Productions, Inc., is seen signing
for distribution of all Hallmark pictures
in Central America and the Panama
Canal Zone. Contracts were finalized in
Hallmark's Wilmington, Ohio, headquarters
with Henry H. Ronge (seated), head
of Distributors, Inc., Panama City, and
Ronge's New York representative Walter
Gould. The deal includes Hallmark's two
new productions, "Why Men Leave
Home" and "The Best Is Yet to Come."
astonished at some of the things you will
learn, to say nothing of the terrific amount
of goodwill you will build that will mean dollars
at the boxoffice.
Let's all support Movietime U.S.A. and work
because this conce'rns each of us associated
with the industry and everything we have
is at stake. In my case it's my bread and
^^ttev.
Manager,
Ord Theatre,
Ordway, Colo.
NEAL LLOYD
Grassroots Memo
To BOXOFFICE:
The next time anything happens to the
industry, like the atomic attack on the part
of one magazine called Life, why couldn't
the president of COMPO appear on the
screens of all theatres in the country, via
newsreel and counteract the damage which
any adverse publicity might do?
Life magazine promised to publish the letter
that Mr. Mayer wrote in rebuttal to the
attack on our business, but it is now a matter
of record that only five paragraphs appeared.
However, prior to Mr. Mayer's letter or any
letter of protest to the editors of Life, the
damage had already been done. It's easy to
do harm, but not so easy to retract, which,
of course. Life did not do, but added insult
to injury with another dig at the business in
their editorial note at the end of the letter
that Mr. Mayer of COMPO wrote.
It can now be said, no doubt, by many theatre
managers, who have had contact with
their Life reading patrons, that most of
them thought the article slanted, unjust to
our business, just the same as people in the
industry did. The statements that Life made
were so asinine, so much forced lies, that
even a child reader of Life could see through
the attempt to get over a point on the part
of the editors: an attempt to discredit the
motion picture industry; an attempt to boost
television stock or sales or what have you,
in these days when television sets are gathering
dust in the warehouses, and when folks
have learned to handle television like radio,
to select their favorite programs and not to
spend needless hoiors watching the dug-up
vaudeville acts that are featured.
So, again, the suggestion, when there is an
attack of such great impact as that cast
against us by Life, we respond by having a
representative of the industry appear in all
newsreels as quickly as possible following
publication of the article, carrying a message
to the patrons in the theatre which will
tell the true side of the picture.
There is plenty of good public relations the
newsreels could be doing now, eliminating
some of the sports and other material that
the average audience does not care so much
about. If shorts can be made about the industry—and
more should be made—then the
brains that put together the newsreels should
be able to inject, now and then, something
good about the movies, the stars and the
theatres.
All lines of business toot their horns in
more ways than one. and it's high time that
we tooted ours, only louder than the rest.
Manager,
Center Theatre,
Hickory, N. C.
EARLE M. HOLDEN
BOXOFFICE
:
8, 1951 25

0^^^^
y^jtrlMjmxxuji comfit out u^cHt . . . , ^
JUST WHAT THE
~/t^ ^(B/UOii
SHOWMAN ORDERED
Extra... out-of-this-world action
and story!
Extra . . . out-of-the-ordinary
exploitation potential!
Extra... mammoth pre-sold
audience!
Extra... high-powered appeal!
All the extras that add up to that...
"'t^nutAe4 eJji^^

. .
. . Stanley
: September
. .
^oU

fMMOoesry f SAto
''groom'' ^2 A GREAT
p/crcfR^-A^P ^0(V
f'lL Pur /rooiVA/
OA/ PAPBR THAT
r%
smmoE
dEfmfjooi
You swell showmen who have
played it to complete print
capacity during Paramount Week
are phoning - writing - wiring
that business is j am-up I In
many spots the best ever for
the guy listed in the credits as/ ^^^
ing's best in years helped make this
THE BIGGEST PARAMOUNT WEEK EVER.
More theatres played Paramount features,
news and shorts than even last
year's all-time record!
B,
BIATG -Diivur-vvrm
JANE ^^ '^^^^^ JJ^^ESXS .fw^ccMO TPMCKor iKAWCHOT _^ JAMES
RosBT'WMm Smith -moNE-^moti
HERE COMES THE GROOM
^kb ROBERT KEITH and introducing AWA MARIA ALBERGH£TTI
Produced and Directed by FRMKCAPRA
•
Assocate Producer IRVlHG ASHER • Screenp/a/ by V/RO/W/A W\W t/PR
i.MM O'SRIfN and MYLES CONNOLLY • Story by ^OSERT RISK/N and L/AM O'BRIEN

BOXOFFICE
BAROMETER
This chart records the performonce of current attractions in the opening week of their first runs in
the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs
are reported, rotings are added and averages revised. Computation is in terms of percentoge in
relation to normal grosses as determined by the theatre managers. With 100 per cent as
"normal," the figures show the gross roting above or below that mark.
\ce in the Hole iParai

w Doxoffice
Champ
^'IRON MAN" starring JEFF CHANDLER • EVELYN KEYES • STEPHEN McNALLY ' with ROCK HUDSON • JOYCE HOLDEN
Screenplay by GEORGE ZOCKERMAN and BORDEN CHASE • Based on the story by William R. Burnett Directed by JOSEPH PEVNEY • Produced by AARON ROSENBERG • A Oniversal- International Picture

Book These
Hallmark Profit -Makers
for
Fall!
HALLMARK PRODUCTIONS M
•/^eO^ees. HALLMARK BLDG.
WILMINGTON, OHIO
-6rMe^ OA?ees: BEVERLY HILLS • CHICAGO
CLEVELAND • TORONTO • MEXICO CITY
AUCKLAND • HONGKONG • CALCUTTA
KARACHI • ATHENS • CAIRO • PARIS
Fire Prevention Cartoon
Prepared by Filmack
CHICAGO—A new one-minute cartoon
film, publicizing Fire Prevention week, is now
available from Filmack Trailers. The trailer,
produced for the National Board of Fire Underwriters
by Dave Fleischer studios in Hollywood,
points at all of the fire hazards in
the home and how to correct them.
New RKO Series Sept. 14
NEW YORK—The first of a new RKO
Pathe Special series, to be called "Here Comes
the Band," will be released September 14,
according to Harry J. Michalson, president of
RKO Pathe. The series will replace the
"This Is America" series.
WB "Cup' Screenings Now Sept. 19
NEW YORK—Trade screenings on "Come
Fill the Cup" (WB) have been set back
from September 12 to September 19. National
release date will be October 20.
y^ulck oLJelllueru
EPRAD
(formerly "TECA")
IN-THE-CAR SPEAKERS
EPRAD's broad line cxiiords you a speaker to
tit your budget! There is a model for every
situation. Huxryl Place your order today
to assure quick delivery. EPHAD's five years
of performance prove complete dependability
and lowest maintenance cost.
See your Independent Dealer or Write
Direct to
EPRAD
111 MICHIGAN TOLEDO, OHIO
Extended Stage Shows
At Cleveland Circle
CLEVELAND—Due to the succe.ss of its
Sunday vaudeville policy, the Circle Theatre,
1,875-seat house located in the thickly
populated Euclid-East 105th St. area, is
extending the policy to four days a week,
Thursday through Sunday.
E. J. Stutz, manager of the Circle, announces
that starting in September he will
present the four-day vaudeville policy featuring
acts and orchestras picked from the
juke box parade of best sellers.
Erskine Hawkins' Tuxedo Junction band
headed the first autumn revue opening September
6. Other revue headliners booked included
Songstress Peggy Thomas, Candy Johnson's
band, Rosita (Chicken) Lockhart and
Bill Bailey, billed as the "dancing preacher."
Contracts are now being negotiated for the
appearance of Cab Calloway, Louis Jordan,
Lionel Hampton, Louis Armstrong and Larry
Steel's revue.
Circle Theatre policy as announced by
Stutz will be four performances daily, five
on Sunday and a special "midnight musical
jamboree" on Saturday. Popular prices will
•
prevail.
The Euclid-East 105th St. area is one of the
most competitive in the city. It has five fulltime
theatres with a total seating capacity of
10.220 seats. Loew's Park (3,287 seats) and
the University (917 seats) play a straight
picture policy without outside attractions of
any kind. The 1,326-seat Alhambra has a
250-seat TV lounge as an added attraction.
Keith's East 105th St. Theatre (2,815 seats
has no hard and fast set policy. Sometimes
it plays straight pictures. Sometimes it augments
the screen attraction with stage presentations.
The Circle is the only one to
date to announce an extended stage show
policy.
Shift 20th-Fox Releases
NEW YORK—Twentieth Century-Fox has
advanced "Man of Two Worlds," Technicolor
film starring Tyrone Power, Ann Blyth and
Michael Rennie from December to November
release, and has set back "Kangaroo,"
starring Maureen O'Hara and Peter Lawford,
from November to December.
'
^foi^ to ^akatct. .pent a ^u&jCeatf
CYCL§RAMIC CUSTOM
SCREEN
GIVES YOU "CENTER SEAT VISION'
i -. From every seat in the house!
Manufactured by
B. F. SHEARER COMPANY
2318 SECOND AVE. • SEATTLE, WASHINGTON • Eliol 8247
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• cuui. ooliwioit
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32
BOXOFFICE :
: September 8, 1951

a
CHESTER FRIEDMAN
EDITOR
HUGH E. FRAZE
Associate Editor
SECTION
PRACTICAL IDEAS FOR SELLING SEATS BY PRACTICAL SHOWMEN
Touring Screen Trailer
Wins Honor Roll Place
George Payette jr., manager of the Maryland
Theatre. Hagerstown, Md., topped the
list of Honor Roll showmen during August
with an original idea he conceived to take
coming attraction trailers direct to the
public. Payette mounted a projector on a
truck, toured the surrounding countryside and
arranged free motion picture shows in parks
and public places. Several of the "free shows"
which included cartoons as well as the trailers,
were sponsored by local merchants who
advertised in the newspapers. Payette was
awarded a BOXOPFICE Citation for his exceptional
ingenuity and showmanship.
Ralph Lanterman. city manager for Walter
Reade Theatres in Morristown. N. J., and
winner of a special Citation from BOX-
OFFICE in behalf of Youth month in 1948.
was awarded the August Citation for public
relations. Lanterman's participation in civic
projects recently earned him the title of Outstanding
Citizen of the Year and a scroll presented
by his fellow townsmen.
Two Loew's Theatres
managers received
Citations for
outstanding promotions
submitted to
the Showmandiser
section during the
month. They are
Boyd Sparrow, Warfield
Theatre. San
Francisco, window
display, and Frank
Manente, Esquire,
Toledo, lobby display.
A stage wedding arranged in behalf of
"Francis Goes to the Races," in which the
principals were two mules, earned a Citation
for ballyhoo for Milton Harmon, manager of
the Palace, Milwaukee.
A Citation for general tieup was awarded
to Fred Trebilcock, manager of the University
Theatre in Toronto. For "As Young as You
Feel," Trebilcock arranged a beauty clinic
in the theatre lobby through a tieup with a
national cosmetic firm.
Irving Hillman, manager of the Empress
Theatre, Danbury. Conn., topped entries for
display ads with a series of layouts plugging
air conditioning. Nick Tornichio, manager of
the Vernon, Mount Vernon, Ohio, received
a Citation for co-op ads.
The Citation for outstanding front contributed
by Ben Haines, manager of the
Yucca Theatre. Roswell. N. M.. and a Citation
presented to Herman Berlin. Laurelton
IN. Y.) Theatre, completed the list of Honor
showmen for August.
Fred Trebilcock
George Payette jr. Frank Manente
Boyd Sparrow
^jrot the (job ^yrhead
Our correspondence and files for the past year reveals that
six theatre managers—each an active exploitation man who contributed
ideas regularly to this department—have resigned from
theatre business to seek greener pastures.
That should giv« theatre executives something to ponder.
There was a time when the resources and progress of a circuit
were measured in terms of its manpower capacity for showmanship.
That embraced the physical operation of the theatre as
well as merchandising.
During that period, for both newcomer and veteran there was
incentive in the promise of advancement. There were material
gains as well as personal achievement beckoning as an ever- %
present source of inspiration. By the current standards of living, g,
then, he was an affluent citizen. Morale was at high peak and p
permeated through the theatre staff from top to bottom. There %
was personal pride evident in all ranks, and enthusiasm for work '
was exceeded only by the individual's personal initiative and
ambition.
During the past two decades, however, the position of the
^
thea'tre manager has lost most of its glamor. Enthusiasm and
ambition have been replaced by something akin to fear of the t
future among large numbers of theatre personneL That is ap- =5.
parent when one considers that six veteran theatremen discard 1^
long years of service and experience to engage in other fields of .-;
'
are many times that number unrecorded.
endeavor. Where there are six instances of record, it is likely there ;^^
(Continued on next page)
BOXOFFICE Siiowmandiser :: Sept. 8, 1951 — 203 — 33

Military, Blood Bank
Cooperate to Exloit
'Leathernecks'
Extensive cooperation with the local recruiting
service of the local marine office
and veterans groups in Syracuse, N. Y., helped
to exploit "Flying Leathernecks." Sol Sorkin,
manager of RKO Keith's Theatre, placed
six-sheet posters on the recruiting booths in
the downtown business section, and onesheets
and tie-in copy on all recruiting
boards.
An exhibit of equipment was placed in the
lobby ten days prior to opening, with uniformed
personnel on hand to demonstrate
the mechanisms to the public. Another exhibit
of marine corps equipment was displayed
in the main window of the Grant store in
downtown Syracuse.
With the assistance of the press, a search
was instituted for local Purple Heart veterans
who fought in Korea. These wounded men
were guests of the theatre on opening night
and were interviewed on two radio stations
and both local television stations.
A blood donor drive was instituted with
the cooperation of the press and radio stations.
On opening night, a parade headed
by a drum corps, the marine detachment, a
tank and motorized artillery units was one
of the highlig^its of the campaign.
Through a co-op arrangement with the distributor,
500 window cards with theatre imprint
were distributed throughout the Syracuse
area, and the theatre's regular newspaper
and radio budgets were stepped up.
Sorkin tied in with station WSYR and
WSYR-TV in promoting a harmony quartet
contest on "On Moonlight Bay." Ed Murphy,
popular Syracuse disk jockey, sent out a call
for male quartets on his daily morning show
from 7 to 9 a. m. and on a 15-minute TV
evening program. Eliminations were held on
the evening show, with the finalists appearing
on the stage of Keith's opening night of
the picture. A record player, record albums
and Evans cigaret lighters were given to
winning contestants.
The Columbia record distributor arranged
for window displays in music and record
stores throughout the city, with full theatre
tje-ins. Disk jockeys on every radio station
were supplied with records of song hits heard
in the motion picture, and each publicized the
theatre playdates following the songs.
On Saturday night prior to opening, Sorkin
arranged for Arthur Murray dance instructors
to give an exhibition of the turkey
trot on the theatre stage.
All theatre advertising announced that persons
attending on opening day wearing raccoon
coats would be admitted free.
Paul Rager Distributes
10,000 Circulars Weekly
Paul Rager. manager of the Sky-Vue Drivein
Theatre, Lancaster, Pa., uses 10,000 weekly
programs to adverti.se coming show^s. The
programs are imprinted with serial numbers
which, if checked with a list posted at the
theatre, entitle the holders to free admission.
Front and back pages of the circular carry
institutional copy on special services offered
to patrons, with the inside spread devoted to
ad cuts on attractions booked for exhibition
during the following week.
'w^ ^^fWW^K^fi
^.y^heacl
(Continued from preceding page)
It does not speak well for an industry
when the morale of its manpower begins
to ebb and youthful hopes and ambitions
are abandoned to frustration.
Stanley Durwood, general manager for
Durwood Enterprises in Kansas City, told
us not long ago that he estimates there is
a S20,000 investment in a manager after
one year with his organization.
Losing a theatre manager who has 15
years of experience is, therefore, a financial
loss. Multiplied by six, or 60, or m-aybe
600 veteran theatremen, it becomes a loss
in dollars and cents—and more important,
in experienced manpower.
The industry still has many problems
to solve. One of them is how to keep its
trained manpower enthused and inspired
and interested in theatre management and
showmanship. It is asa urgent problem.
When the quality and experience of
manpower ceases to improve, it begins a
down-hiU course and progress within the
industry will cease.
Perhaps, some day, soon, exhibitors and
circuit heads, during their forums, will
start a program of research, fact-finding
and reform for re-instilling morale and
enthusiasm among theatre managers.
It is essential that such a program be
started without too much delay. We can
ill afford to lose any trained showmen.
They are necessary for the job ahead.
— Chester Friedman
Dummy on Top Roof
Exploits '14 Hours'
Tiff Cook, manager of the Capitol Theatre
in Toronto. Ont., used a dummy stunt on the
ledge of the building roof to focus attention
on "14 Hours." A dummy of a man was
placed in a jumping position on the corner of
the roof. Two banner signs nearby were lettered
with the title of the picture. Spotlights
illuminated the figure which was visible during
evening hours as well as in the daytime.
A loudspeaker from the theatre public address
system was hooked up on the roof, and
at peak hours Cook broadcast prepared copy
and punchlines. The stunt stopped traffic.
Contest on Five Stations
Airs Indianapolis's 'Boat'
strong radio and newspaper publicity was
promoted by Howard Rutherford, manager
of Loew's Theatre. Indianapolis, for "Show-
Boat. " Ail three daily newspapers published
art and feature stories and gave the picture
excellent reviews. Contests were planted with
transcribed interview records on radio stations
WIBC. WFBM. WIRE. WISH and
WXLW. All disk jockeys were serviced with
record albums of the picture tunes which
resulted in additional publicity.
Special lobby displays, window tieups and
signs on jukeboxes drew attention to the
playdates. Four hundred Red cabs carried
Diunper strips.
Underwater Fighters
Roam in Streets for
'Frogmen' Run
Bob Deitch, manager of the Capitol in
Union City. N. J., had several ushers dressed
as frogmen distribute some 5,000 heralds on
the streets to ballyhoo his showing of "The
Frogmen." The boys wore authentic suits
such as used by the navy underwater demolition
teams and attracted much attention
as they strolled through the main business
section of Union City and North Hudson.
Attached to the suits were signs with appropriate
copy.
The heralds were long and narrow, about
4I2XI5, and unusually attractive, with a
startUng shot of a frogman and copy imprinted
in green on yellow post card stock.
Five thousand of these heralds were distributed
as newspaper inserts on local newsstands
and by newsboys who sell the late
pink edition of the New York Daily News and
Daily Mirror.
Deitch ran a teaser trailer slipped into the
newsreel for two weeks before opening, and
displayed a lobby 40x60 featuring a montage
of newspaper headlines and photos depicting
the U.S. navy frogmen in combat training.
A two-column cut with caption credits made
the Union City Hudson Dispatch and the
Jersey Observer.
According to Deitch. the campaign attracted
a lot of attention and resulted in favorable
word-of-mouth publicity.
Original 'Boat' Film
Sheds New Publicity
Fred Barthel, manager of the Margie
Grand Theatre in Harlan, Ky., made capital
of a coincidence in the theatre's history to
exploit "Show Boat."
Barthel learned that the theatre opened
in 1929 with the original film version of
"Show Boat." The woman who owned the
theatre at that time, and for whom the theatre
is named, has been ill for several years
and mostly confined to her home. However,
at the invitation of Barthel, she came to
see the new "Show Boat" with her son and
daughter on opening day, resulting in newspaper
and radio publicity.
The mayor of Harlan, acting on the suggestion
of Barthel, designated the Sunday during
playdate as Margie Noe "Show Boat"
day in commemoration of the original booking
exactly 22 years ago to the day.
Following through on this angle, Barthel
promoted a newspaper contest asking readers
to submit the names of the players in the
1929 "Show Boat." Passes were awarded for
the most complete lists of the cast.
The local disk jockey plugged the picture
and songs for five days in advance.
14 Stores in Co-Op Ad
Fred Godwin, manager of the Wellston in
Warner Robins, Ga., promoted a double truck
newspaper co-op ad in the Warner Robins
Sun on "I Can Get It for You Wholesale."
The two-page layout was cost-free for the
theatre, and included picture ad mats in addition
to a banner streamer. "We can't get it
for you wholesale but we can give it to you
at lowest possible sale prices." Fourteen merchants
sponsored the tieup.
34 — 204 — BOXOFFICE Showmandiser
: : Sept. 8, 1951

State Guards Drill
On Street to Boost
Macon, Ga., 'Broke'
This float with girls in bathing suits
made the rounds of Macon, Ga., for
"On the Riviera,"
Jack Herndon, manager of the Grand Theatre,
Macon, Ga., tied up with the army for
cooperation in exploiting his showing of "Go
for Broke!" Signs advertising the film were
posted on recruiting booths, and a booth was
set up in front of the theatre during the run.
Herndon borrowed several articles of mihtary
equipment from the national guard for
display in the tlieatre lobby, and had flags
draped up the stairs leading to the balcony.
He invited a small detachment of the national
guard to see the picture on opening
night. They drilled as they came down the
street, gave an exhibition of presenting arms
in front of the theatre, and left a guard out
front to watch the rifles while they saw the
show. This created a nice flurry of excitement
and resulted in newspaper publicity.
To exploit "On the Riviera," Herndon had
an attractive float made which, with several
pretty girls in bathing suits decorating it,
made the rounds of the town and parked in
front of the theatre periodically. In addition
to regular signs, the float sported the line,
"Peaches From the Beaches of the Riviera."
Single Bill Beats Par
At Clinton, Mich.
"Go for Broke!" played the Chnton cMich.i
Theatre as a single feature, in contrast to the
theatre's usual double bills, and did above
average business as a result of Manager F. L.
Fitzpatrick's exploitation efforts.
Fitzpatrick contacted the national guard in
a nearby city and arranged for an exhibit of
machine guns, carbines, a grenade launcher,
mortar, a bazooka, gas masks and a modern
switcliboard. This display was set up in the
theatre lobby and moved to a store window
on Main street during the run.
DRIVE-IN IN-A-CAR SPEAKERS
and junction boxes complete with
transformer to match any impedance.
Also replacement speaker cones (Jensen)
any sixe.
DRIVE-IN THEATRE MFG. CO.
,"' VciirM.
Co-Op Ads and Window Displays
Are Plentiful for 'Wonderland'
An example of the type of
cooperation wiiich exhibitors
can expect when they play
"Alice in Wonderland," is offered
by the campaign submitted
to tlie Showmandiser section
by Tom Muchmore, manager
of the Warner Fresno
(Calif.) Theatre. Muchmore
had no assistance from the
film distributor and set up his
local tieups through correspondence
and personal contacts.
Full window displays were
obtained from Hocket &
Cowan Music Co., Shelley
Music Co., Gearhart Music
Co., Finn's Music Co., Kress,
Woolworth, Grant's, Thrifty
Drug Co., Long's Drug Store,
Hendrick's department store
and many others.
SOAP
COFFEE 1 2:*r
All displays were tied in
with music and merchandise
tieups and drug stores featured
a Mad Hatter sundae
An oil «.-"'*
"""^ *-'''"' ""ff'*'*'
and distributed color photos to fountain customers who ordered the special.
The theatre's regular radio advertising was augmented by numerous plugs via
disk jockey tieups. Lobby setpieces were enhanced with character blow-ups in color
and a phonograph played "Alice" recordings almost two weeks in advance to stimulate
interest in the playdates.
Muchmore arranged for display posters on all newsstands and at all stores
which sell magazines through the American News Co. He set a full page newspaper
co-op ad sponsored by a food market which featured a coloring contest of the
picture's characters. Eight other merchants who offered "Alice" products and byproducts
also cooperated with newspaper co-op ads, each of which included full
theatre and picture credits.
Ivan Ackery Promotes
Pre-Heidt Talent Test
Eliminations for Horace Heidt's Youth Opportunity
show are being conducted by Ivan
Ackerv, manager of the Orpheum in Vancouver,
B. C, several weeks prior to Heidt's
scheduled appearance in the city. The Youth
Opportunity show is sponsored by the Vancouver
Sun and presented by the Optimists
club, with proceeds going to aid the club's
youth service work.
Ackery made arrangements to conduct the
eliminations on the theatre stage on several
Friday nights preceding Heidt's engagement
at the Forum. More than 200 acts have been
screened at the Orpheum thus far, with three
of the winners scheduled to appear at the
Forum September 12.
The Vancouver Sun gives the weekly shows
at the Orpheum abundant publicity.
Welcome for Hoboes
Doc Twedt, manager of the Chief Theatre,
Britt. Iowa, mailed postal cards welcoming
all delegates to the national hobo convention,
after obtaining a list of the delegates from
convention officials. The cards were imprinted
with the insigne of the organization,
and the message reminded delegates that the
hobo headquarters are at the Chief Theatre.
531 SALAD DRESSING ^49*
Preview Comments
Stimulate 'Voice'
An advance screening of "The Next Voice
You Hear
." . . yielded wonderful comment
cards, later incorporated in newspaper ads,
and gave the picture the best business in
six months at the Valley Theatre, Eddyville,
Iowa. Exhibitor Dwight Hanson reports that
ministers, Sunday school teachers and the
town's civic leaders were invited to the
screening. Their reactions to the picture
were used, under their individual names, in
the newspaper ads.
To obtain extra publicity for the theatre's
coming attractions and to promote movies
generally, Hanson writes a column for the
Eddyville Tribune under a by-line, with the
title, the Observation Post.
Hanson also does a Teen-Time disk jockey
stint on KBOE. To maintain listener interest,
he recently promoted a $50 watch which
was offered to the winner of a novel contest.
On several successive days, Hanson played
the Russ Morgan recording of "Go, Go, Go."
The radio audience was invited to count the
number of times the word "go" is used in the
recording and submit the figure with a brief
letter.
Hanson believes in continual showmanship.
BOXOFTICE Showmandiser
:
:
Sept. 8, 19S1 — 205 — 35

w
//
IV&lLfMS^ERE[|»l
•fo-DAY The Man Who Makes Loy£ IV/rn Music to-day
#Passaqe West
TECHNICOLOR MON.TUE. TECHNICOLOR
DON'T GIVE ART WORK
THE OLD BRUSHOFF
A Showman Who Designs and Builds Theatres Offers
a Few Hints on How to Brush Up Your Brush Work. For
the Exhibitor or Manager Who Has to Make His Own
Signs, Here Are a Few Tips on How to Improve the General
Appearance of Your Display Work.
By RUFUS BLAND
(Condensed Irom a series oi articles appecjring m
the Tipster, house organ of the Martin circuit.)
It is neither the policy nor intent of Martin
Theatres to make theatrical artists out of
our managers or other employes. The information
set forth here is for anyone who
wishes to take advantage of it in order to
make their exploitation work easier and more
attractive.
A fellow showed me a banner recently
which he spent all morning and part of the
evening painting. It was a nice job. He
could have done the same thing in an hour
if he had known a few tricks and short cuts.
These can be learned by spending five minutes
a day practicing on old newspaper or
wrapping paper.
Most theatres have an old table or easel
suitable for banner work. It is more practical
to work on an elevated surface, tilted from
40 to 50 degrees. Stretch out your working
paper, anchor it with thumbtacks in the
corners, and you are ready for your first
practice session.
You will need some ruled lines across the
paper. To save time, hold the yard.stick in
,vour left hand with the upper edge perpendicular
to the paper. Set your left hand
across the bottom of the table or easel and
adjust the yardstick so that the top is
precisely where you want the uppermost rule
to be. Now take pencil in your right hand.
place the point at the top of the stick and
steady it with your forefingers. By holding
the stick in an upright position and drawing
your left hand across the bottom of the table
with the pencil steady at top, you can make
your rule with one stroke. Adjust the position
of your left hand on the rule to get the
other guide rule lines at the desired intervals.
If newspapers are used for practice, turn
the paper sideways and use the column spaces
for guide lines. Try the practice strokes first.
Illustrated on this page is a style chart. It
will give you an idea of how to properly hold
your lettering brush. The brush should be
held lightly between the thumb and index
finger. This enables free movement for
swinging curves, semireverse movements, etc.
Work from your shoulder joint and you will
get better guide control. Don't get obsessed
with the idea that you are too nervous or
cannot hold the brush in the position. Some
of the best artists are shaky.
Now practice working off the point of the
brush with the handle almost at a 90 degree
angle with the paper. If the paint does not
flow from the brush fast enough and evenly,
reload it and swiftly flatten it on a paper pad.
Keep the brush worked out to a point while
working. You will learn from experience that
The V
columns.
ork on this 26x35-inch card is
Leit, example oi the handicrait of Rulus
Bland, illustrating the use of star cutout
designs end sign posts. These can
be used several times if washable paint
is employed.
when the paint is too thin, the results will
be poor.
The illustration on this page is a reproduction
of a card 26x35 inches, made in two
hours with a No. 7 round red sager brush.
Several mistakes and errors will be noted
placed there purposely. Close examination
may reveal that the artist neeeds a bit of
brushing up in the art since it has been about
12 years since I used a brush regularly.
Objectively, let's criticize the handiwork.
1. The word "lettering" should be script
type, upper and lower case, to conform with
others.
2. The underline was unnecessary.
3. There is not ample spacing between
"brushes" and "should" on the top line.
4. The letters do not lean exactly parallel
with each other and the wording is of minor
importance, therefore could be smaller in
size.
5. The entire card is overcrowded, with insufficient
spacing and not enough margin.
These criticisms should be studied and care
should be taken to avoid these errors. Eyefocus,
it will be observed, falls on the word,
"Practice," deliberately placed as an eyecatcher
and formed with scattered type of
letters to balance composition.
Alphabet letters are formed in Gothic type
showing both upper and lower case. With
freehand practice you will be able to make
them in single stroke movements. The formation
of the letters should be studied so that
when your brush touches the paper, you will
make the strokes with confidence. That fiveminute
practice session each day wiU soon
have you making your brush strokes as firmly
and surely and as automatic as putting your
hand out the window of your car to signal.
All brush styles are based on Gothic, Roman
and Italic lettering. Once these are
mastered, the other variations come easily
nalyzed by showman Bland in the above
LETTEMNGr^rushesS/iculd
JSe ^eldbetween Jndex
Singer ^nd %unib
Typical Brush Movements
///////// \>\\\A\(((0)))sccmmmv\7W
^slefghtjfetaHDpi^^
36 — 206— BOXOFFICE Showmandiser
: : Sept. ?, 1951

RUFUS BLAND .
. .
A THUMBNAIL SKETCH
The Martin Tipster, house organ for
the Martin circuit of theatres, recently
published a series of articles on showcard
design, layout and lettering. The
author of the series is Rufus Bland, theatre
designer and architect for the circuit,
with headquarters at Columbus, Ga.
Bland's experience includes a course he
completed in commercial sign writing,
theatrical art and display. He has also
worked with a number of outstanding
artists in the amusement field and from
them learned many useful tricks of the
trade. In the series, he offers helpful
suggestions for theatre managers who,
either from choice or circumstance, dabble
with their own sign work. Bland
has kindly consented to permit BOX-
OFFICE to offer a condensation of his
articles for the benefit of readers interested
in enlarging their own scope of
ability and skill with the brush.
and naturally.
It is advisable to use water colors for banners
and show cards since they are the most
economical and can be dry-cleaned out of
your clothes. To protect your masterpieces
from the weather, apply a coat of brushing
lacquer or white shellac.
As part of your regular practice sessions,
try snapping the brush off at the ends of
letters and corners as this is one of the key
ways to speed in art work. Formation of letters.
the spacing and layout are most important
considerations.
Try to avoid anything fancy like putting
long tails on the "R" or "S." Ornamentation
takes more experience, and with preliminary
lack of training, will make the finished show
card look more amateurish than professional.
After you have mastered the rudiments of
speed combined vvitli good lettering, you can
consult pressbooks for special style of lettering
which may carry out the "atmosphere"
or "theme" of the picture. Usually the artist
who makes up the advertising layouts for
pressbooks is familiar with the characteristics
of the picture and his style is generally in
keeping. This is especially true in illustrations
showing the banners and posters available
at the exchanges or National Screen
Service which are reproduced in pressbooks.
Study layout and design in pressbooks; it
will help you in preparing your own posters.
Play up whichever factors have greatest sales
appeal in your location—the title, the star.
or perhaps some featured player who outi-anks
the star in local appeal.
Don't neglect playdates. They are important
and should make an impression on the
potential patron. Observe that when the
circus comes to town the first thing you notice
on the posters is the date.
Star designs lettered with the names of the
film stars are frequently effective and sometimes
necessary on banner layouts. For this
purpose, it will save time to make star cutouts,
which can be washed off and relettered
for newer pictures.
In striving to improve your art work, keep
an open mind on criticism. Learn to distinguish
between praise and flattery and accept
constructive criticism so that you can try
to correct any weak points.
Antique Motor Car Show Plus Race
And Street Stunt Promote 'Dust'
Fox Midwest theatremen in Wichita, Kas.,
promoted an effective tieup on "Excuse My
Dust" which played at the Miller Theatre. It
was made with the Joyland-Hillside Amusement
Park by C. C. Murray, city manager
for Fox Midwest, and Harold Brown, manager
of the Miller.
The amusement park sponsored an antique
auto show presented by the Horseless Carriage
club of the Midwest. More than 20
automobiles were exhibited and an estimated
crowd of 30,000 took advantage of the free
exhibition. Large signs throughout the park
and one placed atop the Crosley fire engine
carried full information on the playdates at
the Miller.
Part of the tieup included a race of the
antique vehicles. During the races, a commentator
delivered a running comentary interspersed
with plugs for the pictm-e. The
theatremen offered a Red Skelton trophy to
the winner of the race which was so successful
that the management of the park contemplates
an exhibit on an annual basis.
The two showmen set up an opening night
premiere for "Excuse My Dust," with the
Horseless Carriage club participating. The
cars were driven to the front of the theatre
and the guests escorted to seats in a reserved
section. A special staff dressed in oldfashioned
police costumes was on hand to
control the crowds which collected.
Abundant newspaper publicity helped to
arouse interest in both the auto race and the
picture. The amusement park ran newspaper
co-op ads advertising the screen program and
the race.
For additional street ballyhoo, Murray had
the sign shop build a miniature compo board
automobile which was carried aroimd the
Starlet in Altoona
For 'Iron' Buildup
Jack Day. manager or the Strand in
Altoona. Pa., believes Hollywood should send
more of contract stars and players into the
smaller towns, as such visits are lucrative,
publicitywise and at the boxoffice.
U-I recently had Starlet Cindy Garner, who
appears in "Iron Man," on tour and one of
her stops was in Altoona. Day and Arthur
Frozio, city manager for the Fabian circuit,
arranged a series of radio interviews on disk
jockey shows and sports broadcasts tor Miss
Garner. She also was honor guest at a press
luncheon and visited the Veterans hospital.
Each event was covered by staff reporters
for the daily papers.
Arrangements were also made to have the
starlet model new fall fashions for women at
Gable's store.
PORT HOLE BLOWERS
i-.cctturr in ANY praiiction boofK la
byfi. dvitmd I'Oir »t> cptical iliii. CUarcr
i.ction.
DRIVE-IN THEATRE MFG. CO.
/.i',.Vch
streets on shoulder straps by a theatre employe
wearing duster, motor cap and goggles.
Extra $$ on "Dust'
When A. J. Kalberer, manager of the Indiana
Theatre in Washington, Ind., learned
that a local boy, Frank Miller jr., has a role
in "Excuse My Dust," he notified the newspapers
and thus got some extra publicity for
the booking. Both the Washington Democrat
and the Herald ran a story with a onecolumn
cut of Frankie, as he is known locally,
including a plug for "Excuse My Dust."
Kalberer reports the publicity was worth
extra ticket sales.
CLEARINB
HOUSE
I Continued from Inside back cover)
THEATRES FOR SALE (Cont'd)
Drivc-in theatre in good east Te.ias town; good
lease; $2S,UUti. I^ess than tivo-year payout. Ted
E. Waggoner. Box 6. South San .\ntonio, Tex.
37S-spcaker drive-in theatre in good west Texa.s
oil to«n; iiuiirly sixteen thousand in territory.
$33.0tiU will handle, about three-year payout.
B. G, Ted Waggoner, Box South San Antonio. Tex.
For sale; The very best drive-in theatre listing 1
have ever had. COO speakers in coastal town of
125. out) population. $70,000 down, less than
ihree-year payout. If you want a theatre that
will it. gross over .$2,000 every weeli. this is Ted
B. Waggoner. Box li. South San jVntonio, Tex.
Small town theatre in Oklahoma. Nice profit:
will handle. E. 6,
$6,000 Ted Waggoner, Box
South San .\nloiiio, Tex.
Neighborhood house in Texas City, showing good
profit :uid building every day. Good lea^e on
building; $5,000 will handle. Ted E. Waggoner,
Box G, South San /Vntonio, Tex.
Theatres for sale: 1 have opened a briinch office
in l';ilestiTii'. Ti'X. . to give better service to east
ri\:is anil l,nuisiana territory, with L. S. Ducotc.
Hiix I;;;, l^lk^tine. Tex., in charge. Plenty good
li^tini;s. Teil K. Waggoner. Box G. South San
Aiilonio,
Tex.
MOKt CLASSIKIEU ON
l\>iII)E BACK COVER
BOXOFFICE Showmandiser
:
:
Sept. 8, 1951 — 207 — 37

: September
THE 1951 T.O.A. CONVENTION AND TRADE SHOW is the
most important gathering of theatremen in many years.
Thjs will be a workin g convention. Every important topic relating
to up-to-the-minute management, policy, operations and concessions
will be discussed. An important feature of the convention will
be the big Trade Show at which the manufacturers, dealers, concession
merchandise and merchandising will be on display and
where you can talk over, first-hand, your requirements and problems
for the year ahead. A golden opportunity for both buyers and sellers.
An elaborate program of entertainment has been arranged by the
convention committee and will feature the T.O.A. Showboat trip up
the historic Hudson River (hosted by Coca-Cola), lunches, theatre
parties, fashion show, broadcast studios, the big banquet and a
special program for the ladies.
ALL EXHIBITORS ARE INVITED TO ATTEND REGARDLESS
OF AFFILIATION. THIS IS A CONVENTION TO HELP SOLVE
THE PROBLEMS OF ALL EXHIBITORS AND THE BUSINESS
AGENDA WILL COVER EVERY SUBJECT OF CURRENT AND
COMING IMPORTANCE.
LMPORTANT TOPICS
FOR DISCUSSION:
• Know your industry.
• Distributor-exhibitor
public relations.
• Government regulations on
supplie.

Bufialo's Movietime
Rally September 14
BUFFALO—Robert J. O'Donnell, national
Movietime U.S.A. director, will address a huge
Buffalo exchange area rally September 14 at
2 p. m. in the Erlanger Theatre. The time
was changed from an earlier date because
O'Donnell was unable to attend then.
William Brereton, chairman of the Movietime
area publicity committee, conferred with
Charles B. Taylor, Edward Meade, Earl Hubbard
and Jerry Westergren, members, in the
Lafayette Theatre building.
More than 1,000 are expected to attend the
Buffalo gathering on Friday the 14th.
Dave Miller is the distributor chairman and
George H. Mackenna and William Dipson are
exhibitor co-chairmen.
Philadelphia Exhibitors
To Support Movietime
NEW YORK — A group of Philadelphia's
exhibitors set September 12 as the date
for a meeting to organize a Movietime U.S.A.
drive in their city at a conference here Monday
(3) in the headquarters of the Council of
Motion Picture Organizations. Attending the
meeting were: Sidney Samuelson, Albert
Cohen and Paul Kilmen, all of Philadelphia,
and Robert J. O'Donnell, campaign director;
Arthur L. Mayer, COMPO executive vicepresident,
and Robert W. Coyne, COMPO
special counsel.
The Philadelphia group had planned a special
Philadelphia industry drive and the
raising of a fund to increase theatre attendance.
They said they would mesh this
with the national drive. Ai-rangements were
made by telephone with J. J. O'Leary, Scranton
exhibitor; Ted Schlanger and William
Manzell, the latter chairman of the Philadelphia
distribution committee, to stage a
mass industry meeting September 12 at 9:30
a. m. at either the Mastbaum or Boyd theatres.
Virginia Movietime Group
Names Booth Chairman
HAMPTON. VA.—James Booth has been
elected chairman of a committee of Virginia
peninsula exhibitors which will plan their
participation in Movietime in Virginia U.S.A.
Other members are Leonard Gordon, Herbert
Morewitz, David Garvin jr., John Bateman,
Jes.se Odum and Bill Jasper.
The action followed a report by Carlton
Duffus on activities at the New York headquarters
and another by Gordon on Washington
activities. The exhibitors voted to
contribute five cents a seat or car stall toward
the campaign.
Others attending the meeting included Mrs.
Beulah Turley, Jerome Gordon, James Booth,
Gene Spaugh. Mrs. Frances Finch, Charles
Taylor, Harry Fekas, George Shackleford and
Leo Greenwood.
Albany Movietime Kickoff
Attended by 300 Filmites
ALBANY—Three hundred members of
the
film industry heard pleas by Robert J. O'Donnell,
national chairman of Movietime U.S.A.;
Arthur L. Mayer, executive vice-president of
COMPO, and local speakers for unstinted cooperation
by "every man and woman who
makes his living in the business." The
Movietime kickoff meeting was held at the
Delaware Theatre here Wednesday.
The 2' 2 -hour meeting was described as
"one of the largest and finest ever held
here." Speakers emphasized that Movietime
is a promotion "to sell motion pictures and
the motion picture industry and to insure
the continuance of our bread and butter."
O'Donnell praised industry participation in
patriotic and philanthropic campaigns and
termed the Movietime drive a "bundles for
the motion picture industry" drive. He said
that at future industry luncheons, exhibitors
should bring a newspaper publisher, radio
executive or some other important person in
the communications media. He explained
that stars, producers and directors would
not make theatre appearances, but that exhibitors
would have a chance to arrange for
appearances of screen names in town for 15
minutes.
Mayer said an organization like COMPO is
imperative to the industry to meet increasingly
severe outside competition, to combat
forces hostile to the industry and to overcome
the traditional antagonisms and rivalries
of groups and individuals in the film
world.
Details of the area organization were outlined
by Jack Goldberg, co-chairman for
Movietime; Joe Miller of Menands Drive-In,
and Sylvan Leff, Utica and Watertown exhibitor.
Harry Lamont said ten regional meetings
will be held within the next two weeks.
He praised exhibitors attending the gathering
and asked further cooperation.
Recorded comments by the Rev. Bill Alexander
of Oklahoma City were heard by the
exhibitors.
Attending the kickoff meeting were Mr.
and Mrs. Sarto Smalldone, Malta Drive-In;
Mrs. Mary Bird, Modern, Manchester Depot,
Vt.; Geraldine Van Ornum, Willsboro and
Essex; Jules Perlmutter, Lake George and
Watervliet; P. Chase Hathaway and Edward
Stevenson, Hathaway Drive-ins; Isadora
Bernstein, Palace, Schenectady; Bob Johnson
and H. L. Gilladuet, Smalley Theatres,
Cooperstown; Bob Case, 9-W Drive-In, Kingston;
Morris Klein, Hiway Drive-In, Coxsakie;
Sam Davis, Phoenicia.
George Seed, Fabian Cohoes manager; Sid
Summers, Warner city manager, Troy; Jack
Swarthout, American, Troy; Gerry Schwartz,
Bob Lamont, Howard Cammer, Alan Burnett,
Nick Pasula and George Day, Lamont Theatres;
Lou Goldstein, Schuyler and Vail Mills
drive-ins; Mrs. Mary Jarvis, Delmar, Delmar;
Mrs. Mary Flynn, Upstate Theatres, Albany;
Mike Scala, Strand, Johnstown; Phil Baroudi,
Warrensburg and North Creek; Johnny Gardner,
Colony, and Sid Dwore, Cameo, Schenectady;
Clarence Dopp, Poland and Frankford;
Arthur Murtanto, Clinton, Clinton.
Also Joe Saperstein, Alex Sayles, Gus
Graves, Larry Cowen, Leo Rosen, Phil Rapp,
Lou Rapp, Dick Murphy and Fred Gau,
Fabian; Andy Roy. Utica city manager for
Warners; George Schenck, Tri-State Automatic
Candy Corp.; Chick Mlinarik, exchange
service workers union; Winifred Allen,
exchange front office workers locals; Rocco
Memole and John Sammons, Delaware projectionists;
Max Friedman, Gerry Atkin and
John Brousseau, Warner Theatres.
Washington Exhibitors Vote
5 Cents a Seat for Drive
WASHINGTON — Local exhibitors on
Thursday i6) voted to contribute 5 cents per
seat to the carrying out of the Movietime
U.S.A. campaign here.
The program will get under way with a
luncheon October 8, which will be attended
by a group of screen stars.
Griffis Arrives in U.S.
NEW YORK—Stanton Griffis, American
ambassador to Spain and chairman of the
Paramount executive committee, arrived
Tuesday i4) by plane and went to Memorial
hospital for a physical checkup. He said he
had not been feeling well for a number of
weeks.
AT \V.\SH1N(;T0N kickoff—Among those attending the Washington kickoff
luncheon of COMPO to hear plans for participation in Movietime U.S.A. were, left to
right: Arthur Mayer, executive vice-president of COMPO; William Crockett; Robert J.
O'Donnell, chairman of the campaign activities; state Senator Ben Pitts of Virginia,
and Robert W. Coyne, special counsel for COMPO.
BOXOFFICE
:
: September 8, 1951 N 39

. . . Marguerite
. . . Judge
. . . Joseph
. . Chune
Philadelphia Clearance
Setup Attacked In Suit
PHILADELPHIA—The first frontal attack
on clearance practices in this area has been
unleashed by Sablosky interests with a suit
in the district court here by the S&S Family
Drive-In against the major distributors. The
antitrust suit seeks triple damages in the
amount of $255,000. The plaintiff charges
that it suffered damages of $25,000 in 1949,
$30,000 in 1950, and $30,000 in 1951 up to the
date of institution of the suit.
The Family Drive-In, a de luxe 700-car
ozoner opened in June 1949, also seeks a better
run. It is asking that it be given product
"immediately following first run in central
city Philadelphia," but suggests it also
would be willing to bid competitively against
the Chester Pike Drive-In, five and one-half
miles from the Family and run by an independent
exhibitor.
The Family charges that it should get better
product "because the whole system of
clearances radiating from first run Philadelphia
is unjustified, arbitrary and discriminatory
against independent exhibitors."
The major distributors, through a conspiracy,
"have relegated the Family to a
position wherein it has been able to play
films licensed by said distributors only after
.such films are six months to four years old,"
the Family claims.
At present, the only other theatre in Clifton
Heights is the Clifton, which gets product
14 days after the Stanley-Warner Lansdowne.
The latter is seven days after the
S-W Waverly in Drexel Hill, which is seven
days after such key run houses as the Paramounfs
Tower and the S-W 69th Street The-
Set Ticket Committees
For MP Pioneers Fund
NEW YORK—John J.
O'Connor, chairman
of the distributors' ticket committee of the
Fund Committee of the Foundation of Motion
Picture Pioneers; Si Fabian and Sam
Rmzler, co-chairmen of the ticket sales committee
for local exhibitors, and George Dem-
atre in the 69th street shopping district.
The Family alleges that last May and June
the distributors offered it product if it would
bid in competition "against the Waverly or
against theatres preceding it
in hierarchy of
runs, starting from key run at 69th Street."
The plaintiff claims that to accede to such
an arrangement would be to accept "an exorbitant
penalty for such a run" since the
circuits which operate these theatres could
absorb the higher rentals but that the independent
exhibitor would find himself running
a losing proposition. As the complaint
puts it, "bidding in such a situation is thus
a blind and part of a vicious system whereby
the independent operator must pay exorbitant
rates as the price for equality with affiliated
or favored theatres."
The plaintiff also charges that competitive
bidding is a farce inasmuch as it has knowledge
that sealed bids are sometimes disclosed
to affiliated or favored exhibitors in
advance.
From a reading of the complaint it appears
that the plaintiff would be wilhng to
get product on the same basis as the Chester
Pike Drive-In, which was recently given a
run of 14 days after first run Chester. Chester
is 14 days after first run Philadelphia,
except for the Boyd in Chester, which gets
its films immediately after the Fox in Philadelphia.
However, while the Family might
be content with a similar arrangement, it
is seeking a total revision of clearance practice
and is asking for a run "immediately
following their first run in central city Philadelphia.
Newman. Samuel Pinanski, Isador Rappaport,
John Balaban, Sidney Lust and Jack Kirsch.
In addition to Oscar Neu. Alan Freeman
and Charles O'Reilly, co-chairmen of the
suppliers' and tradesmen's division, the committee
will include: Izzy Purse, Albert Senft
and Jake Starr.
Broadway
gam L. Seidelman, former foreign sales
manager for Eagle Lion Classics, will return
September 14 from a 14-week trip abroad
Chapman, film actress who
completed "Blonde Blackmail" for Lippert in
England, returned to America on the Liberte.
Marcel Dalio. French film actor who plays in
20th Century-Fox pictures, was also aboard
Learned Hand, retired chief justice
of the U.S. Supreme Court, who worked on
the film industry's antitrust decision, and
wife, sailed on the Mauretania for England
Sistrom, Paramount producer,
and Warren Duff, writer, left for England on
the first leg of a sLx-week tour in search of
story ideas for a film dealing with the Middle
East.
Alfred E. Daff, director of world sales for
Universal, got back from Hollywood on the
final lap of a seven-week trip around the
world, during which he conferred with the
company's foreign distribution forces . . .
Hal Rosson and Lee Katz. production unit
men for MGM's "Sometimes I Love You,"
left for Hollywood following a trip east for
Charles C. Moskowitz.
exteriors . . .
vice-president and treasurer of Loew's, Inc.,
has returned to New York from a coast visit
. . . Alfred E. Corwin. publicity director of
the New York office of the Motion Picture
Ass'n of America, was back at his desk after
a two-week vacation.
for Souvaine
. Pinthanon.
bow, managing
director
chairman for the suppliers' and tradesmen's
to Aid Tradepapers
division, have
MPP
of United Cinema Co., operating
five
set the complete membership
for
NEW
theatres in
their divisions. Meetings
YORK—A tradepaper subcommittee
Bangkok. Thailand,
of the
stopped
groups of will
the
off in
be held
Foundation New
of shortly to work
Motion
York on
Picture
a trip
out
Pioneers
around the
a
program fund
world
for handling
committee has
. .
been
. Maurice N. Wolf,
ticket
formed.
sales
Jack
MGM exhibitor
Alicoate
to the
events which
relations field
of
the Fund
Film staff, is
Daily
Committee
and Martin
back
plans
Quigley
from a vacation
to
sr.
to
sponsor of
during Quigley
the
the coming Publications Thousand
are
Islands . . .
months.
co-chairmen.
Mary
Pickford
A. Montague Other
of Columbia
members
has
are
and
Jay
returned
Emanuel.
from a
WUliam Jay Emanuel
European trip
J.
and will
Heineman of United
Publications; spend several
Artists had
Abel Green.
days in New
already
Variety;
York
been
before
named co-chairmen
Maurice leaving
with
Kann, for
Quigley
the coast.
O'Connor
Publications;
on the
Charles
distributors'
E. Lewis.
ticket Showmen's
committee. Trade
Others
Review; Don
are:
Lichtman, 20th
Mersereau. Century
Film Daily;
-Fox; William
Morton Sunshine. F.
Independent;
Robert Mochrie, RKO;
Warner
Rodgers, MGM; Mo
Club Golf
Wax, Sept.
Film 21
Bulletin, Alfred
W. Shlyen,
and Ben
Schwalberg, Paramount;
BOXOFFICE.
NEW YORK—The Warner club will stage
Ben Kalmenson,
its annual golf tournament September 21 at
Warner Bros.; James R. Grainger.
the Westchester Country club. Prizes will
Republic,
be
and Morey Goldstein, Monogram.
awarded both club members and their
Others
guests
on the local exhibitors group are: M'Carthy Due Back Sept. 20 who win in the various competitions.
George Skouras, Sol Schwartz, Fred J. NEW YORK — John G. McCarthy, vicepresident
in charge of international affairs David Golding
Schwartz, Harry Kalmine, Julius Joelson, Saul
Strausberg. Max
Goes to Coast
A. Cohen, David Weinstock, of the Motion Picture Ass'n of America, will
Joe Seider and
NEW
Eugene
YORK—David Golding.
Picker. The
new advertising
and
out-oftown
arrive here from Europe September 20. During
an extended stay abroad he discussed in-
exhibitors
publicity director for
sub-committee, Samuel
which
Goldwyn
Productions, left
is
headed by
for
E. V. Richards
Hollywood to see
and
a
George ternational trade with government officials rough
Skouras,
cut of "I
will
Want
also You"
include: Robert
and to study
J. O'Donnell,
forthcoming
and industry leaders in most of the European other
Mitchell Wolfson, productions.
A. H. Blank, Frank He is due
L. countries.
back September 11.
Milton Goodman, salesmanager of the 16mm
division of Screen Gems, Inc., a subsidiary
of Columbia Pictures, became father of a
baby daughter named Helen Marsha. The
Goodmans also have a 3-year-old boy
Isadore Levy, president of Mercury Film
Laboratories, and Mrs. Levy have announced
the engagement of their daughter Marilyn to
Ronald Stanley Saland of Brooklyn, who is
taking a medical course at New York university.
Henry Souvaine, president of Souvaine
Selective Pictures, will return September 10
from a two-month survey of new film product
in France and Italy. He attended the
International Film Festival at Venice with
Jean de Vesins of the Union Generale Cinematographique,
continental representative
40
BOXOFFICE :
: September 8, 1951

ATTENTION: PRODUCERS, DISTRIBUTORS, AND EXPLOITATION EXECUTIVES:
ADVERTISING! RATES, N. Y. NEWS COLOROTO:
I time Circulation
4C0L0R f ?11,800 4,100,000 Coast-to-Coast
fULLPAGE-^ $7,100 2,400,000 \YC& Suburbs
'""""'"'")[ $4,700 1,700,000 Balance of U.S.
Fractional page units also available in 4-color
or 2-color. Monoroto available in any size (50
lines min.) at $9.50 per line for Full Run; $6.20
for (;ity and Suburban: $3. 55 for balance of U.S.
CLOSING DATES FOR NOVEMBER 11th ISSUE:
September 28th—deadline for 4-color or 2-color.
October 13th—deadline for monoroto.
The New York News has set November 11th as publication date for the annual
motion picture issue of its Sunday Color Rotogravure Magazine. Circulation
over 4,000,000 Coast-to-Coast ; over 2,400,000 in New York City and its suburbs.
This all-movie issue on November 11th is the climax of New York News'
custom of featuring a movie star in full color on the front cover of the Sunday
magazine more than 40 iveeks each year! All this leads up to the coming
all-movie issue. Its publication November 11th is timely support, four million
strong, of the motion picture industry's October-November campaign
and slogan "It's Movie Time U. S. A."
Your advertisement in this issue can be seen by many millions of movie-minded
people. The News' Sunday editors are preparing page after page of pictures and
stories on forthcoming releases, studio activities, etc. An entire issue
devoted only to new films—and many photos in full
color.
You can use 4-color, or 2-color, or monoroto in this issue. Space in color
rotogravure closes six weeks in advance. See closing dates and rates.
A full page in 4-color, in 4,000,000 copies circulated nationally,
costs less than $3 per thousand familes reached.
Contact: Advertising Department
NEW YORK NEWS
News Building, New York 17
Tribune Tower, Chicago 11
155 Montgomery St., San Francisco 4
1127 \^"ilshirc Blvd., Los Angeles 17
CI nn

eissues
Rep)
. . . Donald
. . John
. . Helen
. . Jack
. . Mary
. .
'People in Roxy Record As Cloudy
Labor Day Weekend Packs Broadway
NEW YORK—A cloudy Labor day weekend,
which kept New Yorkers away from beach
resorts, made business jump at most of the
Broadway film palaces. The Main stem was
packed, both with the natives and visitors,
with the result that grosses were the best in
many weeks.
The Roxy, with "People Will Talk" plus
an ice revue on the stage, had the best Sunday
gross in the theatre's history and one
of the best Labor day weekends. Another
20th-Fox picture, "David and Bathsheba," did
the. highest Sunday business of its engagement
and had a third week that was just
a shade below the four-year record opening
week's gross. Two new Paramount pictures,
"A Place in the Sun" at the Capitol and
"Rhubarb" at the Globe, had smash opening
weeks with lines forming daily during the
holiday period. "Show Boat" again had a
bigger week than the previous one In its
seventh at the Radio City Music Hall and
"His Kind of Woman" had a strong opening
week at the Paramount.
Among the other new films, "The Wooden
Horse," which started a first run policy at
the small Trans-Lux 72nd Street, gave the
theatre its highest gross to date. "Pickup,"
the first Hollywood film to play the World,
home of Italian films, had a strong opening
week. Such longer runs as "Alice in Wonderland,"
in its sixth week at the Criterion, and
"Oliver Twist," in its fifth week at the Park
Avenue, were higher than previous weeks.
After the pre-Labor day rush, only four
new films opened, two of them foreign-made
pictures in art houses. They included "The
Medium," "The Reluctant Widow" and "The
People Against O'Hara."
(Average Is 100)
Astor— fim Thorpe—All American (WB), 2nd wk 135
Bijou—Tales ol Hoifmann (Lopert), 22nd wk. of
two-a-day 105
Capitol-A Place in the Sun (Para) 175
Criterion—Alice in Wonderland (RKO), 6th wk 125
55th Street—Man of Aran (Classic); Edge of the
World (Classic) , 100
Globe—Rhubarb (Para) 150
Loews State—Iron Man (U-I), 3rd wk 110
Mayfair—Litllo Egypt (U-1) 115
Palace—Passage West (Para), plus vaudeville.. ..105
Paramount—His Kind of Woman (RKO), plus stage
show 125
Park Avenue—OUver Twist (UA), 5th wk 150
Radio City Music Hall—Show Boat (MGM), plus
stage show, 7lh wk 140
Rivoli—David and Bathsheba (20th-Fox), 3rd wk...l80
Roxy—People Will Talk (20th-Fox), plus stage
show 170
Sutton— Kon-Tiki (RKO), 22nd wk 85
Trans-Lux Madison Avenue Her Panelled Door
(Souvaine) 100
Trans-Lux 52nd Street—Kind Lady (MGM), 4th
vk. 120
Trans-Lux 72nd Street—The Wooden Horse
(Snader) 150
Victoria—Bright Victory (U-1), 5th wk. , 100
Warner— Painting the Clouds With Sunshine (WB) 115
V/orld—Pickup (Co:) 125
"Groom' Like New Broom
Sweeps Buffalo Clean
BUFFALO—Bing put over a boxoffice bang
in "Here Comes the Groom" and it topped
the field this week, with the Labor day
weekend bringing in a lot of visitors, especially
from acro.ss the border. The Paramount
picture's opening, by the way, was
the best in a year and a half. "Jim Thorpe"
also clicked following a strong advance campaign
and a lot of exploitation. "The People
Against O'Hara" was up to average but
"That's My Boy" finally slid a bit in its
third week. "Iron Man" had a satisfactory
week and the Bunin "Alice" did well.
Butfalo—The People Against O'Hora (MGM) 95
Center—Jim Thorpe—All American (WB) 105
Century—That's My Boy (Para). 3rd wk 95
Cinema—Alice in Wonderland (Souvaine) 100
Lalayette-Iron Man (U-I) 95
Paramount—Here Comes the Groom (Para) 115
Teck—He Ran All the Way (UA), 2nd wk £5
"David and Bathsheba' Leads
Philadelphia With 210 Mark
PHILADELPHIA — Stay-at-homes
during
the Labor day weekend helped to boost first
run grosses to respectable proportions. "David
and Bathsheba" led the city with a strong
210 at the Fox. "A Place in the Sun" garnered
165 at the Boyd.
Aldine—Rich. Young and Pretty (MGM)... _...170
Boyd—A Place in the Sun (Para) 165
Earle—Fugitive Lady ( 125
Fox-David and Bathsheba (20th-Fox)..- 210
Goldman—His Kind of Woman (RKO), 2nd wk 85
Mastbaum— Captain Horatio Homblower (WB), 3rd
90
Midtown—Happy Go Lovely iRKO)
Randolph—Flying Leathernecks (RKO) 110
Stanley— Jim Thorpe—All American (WB), 2nd wk. 87
Stanton—Passage West (Para) 130
"Groom" Best Man in Baltimore
As Holiday Takes Light Toll
BALTIMORE—A holiday weekend of good
weather held business down a bit but the
boxoffice generally continues its upward
trend. Exceptionally strong pictures this week
are the rule and almost all are doing above
average business. "Here Comes the Groom"
scooped the city with its 136. Running a close
second was "Flying Leathernecks" at 130, with
"Rich, Young and Pretty" hard on its heels
at 128. "People Will Talk" started strongly
at 119.
Century—Rich. Young and Pretty (MGM) 128
Hippodrome—Flying Leathernecks (RKO) 130
Keith's—Here Comes the Groom (Para) 136
Maylair—Warpath (Pjri In v.-k 101
New—Meet Me Alter the Show I20;h-Fox), 2nd wk. 112
Stanley— Jim Thorpe— All American (WB) 109
Town—People Will Talk ..' ;h-Fox) 119
Valencia—He Ran All the Way (UA) 2nd wk. 93
Syd Gross Joins Bernhard
As Ad-Publicity Head
NEW YORK— Syd Gross joined Bernhard
Productions Tuesday i4i to coordinate publicity,
advertising and promotion on the company's
product and to work closely with 20th
Century-Fox, through which Bernhard is
releasing three films. Gross resigned from
the Israel Independence Bond Campaign to
take the new post.
Gross was formerly director of advertising,
publicity and exploitation for Film Classics,
Inc. When Film Classics was merged into
Eagle Lion Classics he went along as codirector
of publicity, advertising and exploitation.
Before joining Film Classics in
1947 he was advertising-publicity director
for the Rivoli Theatre.
His first assignment with Bernhard wiU be
on "Journey Into Light."
Grandson for A. Schneider
NEW YORK—A son was born to Stanley
and Mrs. Schneider at Woman's hospital
August 30. A. Schneider, vice-president and
treasurer of Columbia Pictures, is the paternal
grandfather.
NEW YORK
By
TED GOTTFRIED
FILMROW
BELABORING THE DAY; Representing
RKO at Lake Placid over the Labor day
weekend was Jimmy MacDonald, shipper . . .
Goldie Ostrofsky, MGM booker's clerk, returned
from the three-day vacation wearing
an engagement ring . . . Herman Garriss,
MGM newsreel-shorts booker, rested at Hackettstown,
N. J., throughout the three days.
Warner home office secretary Lucy Puglisi,
with the company for the past five years,
is leaving to go to Hunter college . . . Also
leaving for college are Mona Irwin, Monogram
clerk, and Jeanette Guss, MGM exchange;
Jeanette will enroll at City college
Schwartz is the new booker's
assistant at U-I . . . Mike Kleinberg, formerly
of the RKO boxoffice department, was
in on leave from the navy . Anderson,
inspector, has been retii-ed by Bonded
Films, and Sarah Lucarini has been re-hired
after a temporary layoff.
It's a baby boy for Lillian Pataky Weiss,
former RKO branch manager's secretary . . .
About to become a mother-in-law is Mae
McGee, UA inspector, whose daughter Dolores
will middle-aisle it September 29.
Mrs. McGee was just back from an Atlantic
. . , Cal Leeder, WB office
City vacation
manager, has a right to be proud of those
pictures he shot on his Maine trip . . . Harry
Margolis, MGM head booker, is back from
two weeks at Asbury Park . Levy,
sales clerk at MGM, returned after two weeks
Also back were Nat Goldberg,
upstate . . .
assistant branch manager, and Sadie Cohen,
contract clerk.
Etta V. Segal, head booker, has returned
to Monogram following a vacation . . . Grace
Cordova, Monogram contract department, is
back from a Puerto Rico journey . . . Frances
Paperello, MGM biller, vacationed at a dude
ranch near Great Barrington, Mass. .
Ethel Curtis, RKO typist-clerk, also left on
vacation over the weekend . Greenberg,
Republic head shipper, is planning a
Fallsburg vacation in October . Einfrank,
UA forelady. left for the Catskills
over the weekend to spend her vacation as a
guest of her sister, with the whole family
joining in the celebration of her seventh
wedding anniversary September 12 . . . Mary
Mayham, MGM bookkeeping machine operator,
will celebrate her second wedding anniversary
September 10.
Mort Nathanson Resigns
As Para. Publicity Head
NEW YORK—Mort Nathanson, publicity
manager for Paramount Pictures since 1947,
has resigned, effective September 14,
Nathanson was publicity director for Liberty
Films when that company was acquired
by Paramount and he became Paramount
publicity manager at that time.
No successor has been named, but it Is
expected that Herb Steinberg, a member of
the publicity department, will take over.
Louise Sultan Is Married
NEW YORK—Louise B. Sultan, office assistant
in the New York headquarters of
BOXOFFICE, was married September 1 to
Alan J. Popick, musician, now in the army.
42 BOXOFFICE :
; September 8, 1951

Helen
: September
. . Schine's
. . Returned
. . The
. . Francis
. . The
. . "The
ALBANY
•phird dimensional screen effects were discussed
by Frank Stenger and Mildred
Aiello over station WOKO, after Stenger
read a newspaper story quoting a man now
in Canada who had worked on such a plan
for the Festival of Britain. Stenger said it
would be odd and perhaps slightly frightening
if trains seemed to come off a third-dimension
screen "right at the audience" and "go
through the balcony" . Times Union's
Watch Tower column reported motion pictures
are the most popular entertainment
for the army in Korea. In one recent month,
movie audiences in Korea totaled 2,220,665.
At present there are 550 16mm projectors
in Korea. By bicycling the projectors as well
as the film, about 700 locations are showing
movies four nights a week.
.
"David and Bathsheba" will open in the
Ritz September 19 for a minimum run of
three weeks at $1.25 top and at Charles Gordon's
Olympic in Utica September 26 on the
same schedule. The regular top at the Ritz
. . is 75 cents Phil Engel, 20th-Fox exploiteer,
came here from Boston to arrange advertising
and exploitation. Francis X. Bushman,
silent screen star who has a role in
"David," will stop here on his tour of the
The Ritz drew a good -sized
country . . .
house for a Tuesday night sneak preview of
"Mr. Drake's Duck," English-made comedy
starring Douglas Fairbanks jr. and released
by Souvaine Productions. Due to a booking
mixup, the print did not arrive at the theatre
by 8:30, advertised starting time. Al Swett,
temporarily in charge of the theatre, informed
patrons that there had been a delay for reasons
beyond his control, and that he would
start "New Mexico," interrupting it when the
"Duck" print arrived.
.
The Vail Mills Drive-In near Gloversville
staged a dog show from 7:15 to 8 p. m. Wednesday.
Children under 15 were invited to enter
their canines Glove, Gloversville,
presented a Saturday morning kiddy
show, admission for which was a register receipt
from the Acme supermarket . . . Melvyn
Douglas and Signe Hasso came down from
Saratoga, where they played the leads in the
new stage comedy, "Glad Tidings," at the
Spa Summer Theatre, to appear at the Madison
for the opening of a series of afternoon
programs broadcast from the stage by station
WXKW. When Betty Parry, conductor
of the program, asked Douglas how he arranged
his screen-stage career as "the husband
of a congresswoman," the star replied.
"I am no longer the husband of a congress-
Gahagan Douglas, who had
I
woman."
been a member of the house of representatives
for several terms, unsuccessfully ran
for U.S. senator from California last November.)
Joe Miller arranged a Labor day fireworks
display for the Menands Drive-In on the
Albany-Troy road .
vacationers:
Saul J. Ullman, upstate general manager for
Fabian; Oscar J. Perrin, manager of the
Ritz. and Pat Patterson, manager of the
Leland. Patterson .spent six days in New-
York visiting his brother Merrill, dean of
Marietta (Ohioi college, and seeing Broadway
shows. He also renewed acquaintance
with an army buddy. Pat McGee, now general
manager of Cooper Foundation Theatres,
Denver.
Brett, Rosenow at Kenmore;
Richard Carroll Installed
BUFFALO—Richard Carroll, who has been
associated with several local film distributing
offices in the capacity
of booker, has
been named manager
of the Kenmore Theatre,
which is now under
the management
of William Brett and
William P. Rosenow.
Carroll was manager
at the Kenmore for a
brief period under its
Paramount management.
Brett and Rosenow
Richard Carroll took over the operation
from United Paramount, which had
been running the house the past few years
since the split-up of the Shea-Loew interests
in Buffalo. United Paramount is retaining
the lease on the theatre building.
The Kenmore is in the heart of Kenmore,
largest incorporated village in New York,
located on the northern outskirts of Buffalo.
The new managers plan a number of improvements
in the theatre. Both have had a
quarter century of experience in exhibition
in western New York.
Downsville, N. Y., Opens
Its New Colchester
DOWNSVILLE, N. Y.—Cliff Hall has given
this town of approximately 3,000 population
a theatre with his newly opened Colchester,
and thereby hangs quite a tale, according to
Ralph Mauro of the National Theatre Supply
Co. branch in Albany, who has made several
trips recently to the town and theatre.
Downsville had been without a theatre for
about three years, since the former one was
destroyed by fire. The townspeople recently
organized, bought shares, and converted a
quonset garage into the Colchester Theatre.
It is a very satisfactory job, according to
Mauro.
With an opening scheduled for 7 p. m., the
NTS man was just finishing up the sound
accompanied by hammer-
equipment at 6:15,
ing on all sides. The volunteer fire department—some
52 able-bodied men—had turned
out earlier in the day to install the seats.
James W. Gerard Dies
SOUTHAMPTON, N. Y.—James W. Gerard
died September 6 at his summer home here.
Gerard was 84 years old and had been
ambassador to Germany for the United States
prior to the country's entry into World
War I. His experiences in the Germany of
Kaiser Wilhelm caused him to write two
books, "My Four Years in Germany" and
"Face to Face with Kaiserism." The first
was made into a motion picture in 1918 by
Warner Bros.
Beverly Ott to 20th-Fox
NEW YORK—Beverly Ott. formerly with
the Dell Publications' coast office, will join
the 20th Century-Fox New York publicity department
as fan magazine contact September
17. The department is supervised by Robert
Fleisher.
BUFFALO
•That party given by Max M. Yellen, president
of the Century Theatre Corp., is the
talk of the town. Mike Simon, manager for
Paramount Detroit and formerly manager
here, attended the event. The presentation
was made by Elmer F. Lux, general manager
of Darnell Theatres and city councilman, who,
by the way. has won the Democratic nomination
for president of the council. The banquet
served by Mr. and Mrs. Yellen was "out
of this world." Charlie Kosco, 20th-Fox manager,
took the record for putting away one
dozen corn fritters at one sitting and hollering
for more. About 35 branch managers
and theatre executives were guests.
The Variety Club will start a series of Saturday
night parties and Sunday evening buffet
previews on Sunday evening, September
Richard T. Kemper, zone manager
16 . . .
for Dipson Theatres, and Jack Grood, manager
of the Chez Ami. have been named members
of a committee to stage a benefit vaudeville
show this fall in a downtown theatre
for the benefit of the club.
George C. Diestel, 53, local photographer
and artist whose brush and camera lens
won him fame and friends the country over,
is dead. For a score of years he did publicity
work for Shea Theatres, the Lafayette and
other amusement places . . . Joseph B. Clements,
manager of the Paramount here for the
past few years, resigned, effective October 1.
He has not as yet announced his plans for
the future, but is planning a motor trip to
Quebec in October . X. Bushman
will be in Monday and Tuesday (10, 111 on
his nationwide tour to aid in the promotion of
"David and Bathsheba," arriving here from
Toronto, where he was featured several nights
in the Jimmy Durante show at the Canadian
National exhibition.
Charles Brackett will make a Technicolor
film entitled "Niagara" in the world-famed
mecca of newlyweds. It is rumored that
Tyrone Power will be the star. Production
will start next spring . Bohemian
Girl," a 1923 film made in England, was
shown in the Dryden Theatre of the Eastman
House in Rochester . marines participated
in the ceremonies attending the opening
of "Flying Leathernecks," at the Palace
in Rochester. The ceremonies began with a
buffet supper in the Seneca hotel for three
bemedalled marine vets of the Korean war.
The next day at noontime a squadron of jets
from the national guard air wing at Niagara
Falls flew over Kodak town, dipping their
wings in a .salute to "Flying Leathernecks."
In the evening of the same day. American
Legion and other veteran units paraded to the
Palace to participate in ceremonies on the
stage when the three decorated vets were
guests of honor.
BEST SPECIAL TRAILERS
= PRODUCED * DELIVERED IN
DOUBLE-QUICK^
TIME,Anywhere/
BOXOFFICE
:
8, 1951 43

: September
n
HART
TRAVELER'S observation: Exhibitors who
read reports on promotions (Showmandiser
section of BOX-
OFFICE) by other exhibitors
are very seldom
found crying
about business.
Vincent Tate, Motiograph
sga
dealer who has
complete service shop
and sales room in
Forty Fort, suburb of
Wilkes-Barre, was installing
a Hi-Power
generator and three
Ashcraft hydro arc
lamps in the Paramount Theatre. Tate says
Ashcraft lamps are the only ones designed
to use 7, 8 and 9mm copper-trimmed carbons.
Reflectors are 15-inch high speed.
Tate also is installing equipment at the
Moonlight Drive-In being built by the Rizzo
brothers at West Wyoming. Pa. It's a 400-
car theatre.
He reports that the demand for Cycloramic
screens grows as exhibitors who have installed
them praise the improved visibility
they provide.
Norman Saunders, business agent for Local
120 of Pittston, is in charge of the Tate repair
and maintenance service. He has been
a member of Local 120 for 26 years.
When asked the secret of his steady business,
Tate replied, "Service, quality merchandise
and a genuine desire to help exhibitors
obtain the best equipment." His experience
includes some theatre operation.
Jack Mahon was at work at the United
Paramount offices in Wilkes-Barre, but Louis
Finske was out of town. Mahon said the
circuit was planning to make a motion picture
featuring children in every town it
operates a theatre. Frank Jones, booker,
commented that the booking problem was
growing more complicated.
Frank Kovaletz, manager of the Paramount
in Wilkes-Barre, related that the
theatre features quality pictures, such as
"The Wizard of Oz," 'Huckleberry Finn."
etc., with four cartoons instead of westerns,
at its Saturday morning kiddy shows. Many
parents accompany the children to these programs.
Both the local newspaper and the
PTA have commended the Paramount management.
George Sanderson is making the hometown
films featuring children for the circuit.
The cast usually includes about 100
youngsters from 4 to 15 and only two adults.
The plot revolves about the kidnaping of one
of the kids and his return home safely. These
localized movies have proved to be good
promotion, since the parents of every child
and their friends are sure to see the film.
George Bettinger, district manager for
Comerford at Wilkes-Barre, was in New York
on a vacation.
Bill Walsh, manager of the Comerford
Theatre there, emphasized the motion pictiu-e
industry should always strive to sell
goodwill as well as pictures. He uses radio
BEATS
.By HARRY HART.
time, store tieups and newspapers in goodwill
promotions. Recently he had 42 cutout
donkeys made and distributed them to playgrounds
around the city, offering passes to
children who pinned the donkeys' tails on.
Of course, the donkeys were replicas of
Francis in "Francis Goes to the Races."
He recently promoted a radio station in
picking up the tab for a preshowing of
"Valentino." The station offered tickets to
a screening ten days in advance to women
who phoned in and reported they remember
Valentino, the silent screen star. The screening
was in a small art house around the
corner from the Comerford, and the station
had to ask women to stop calling after it had
distributed 250 tickets, the capacity of the
house.
The station made recordings of comments
by the women after they had seen the picture
and played them over the air.
Another goodwill builder Walsh has instituted
is to send an usher out front when all
seats in the lower floors are filled and announce
that only balcony seats and standing
room are left. I call this showmanship; he
calls it good public relations.
At the offices of Comerford Theatres irj
Scranton, Public Relations Director Harry
Spiegel, who has been in show business more
than 40 years, predicted that good stage
shows may be televised over large-screen
theatre TV in the near future. He recalled
that the Comerfords were the first showmen
in Pennsylvania to sign up with Warner
Bros, for sound when it came In. Spiegel
is confident that the business is still in its
infancy and that great things will develop
soon.
Frank and Angelo Scavo, who operate the
Oak Hill Drive-In, were busy giving free
pony rides to children and handing out comic
books. The Oak Hill is the nearest drive-in to
Scranton. It opened Memorial day and was
Motiograph-equlpped by Vincent Tate Supply
Co. of Wilkes-Barre. The airer is very
neat and well-drained, with a very nice
concession stand which the brothers also
operate themselves. This theatre uses a great
amount of newspaper space, the brothers believing
that you have to tell people that you
have a show.
The Scavos formerly operated an indoor
theatre. The drive-in operation is a new
venture for them, but it looked as if they
were getting their share of patronage.
I went over to see the new Moonlight
Drive-In being built by Joseph Rizzo on
Shoemaker avenue in West Wyoming, the
first theatre for the town. The 400-car
situation expects to open about September
14. The picture size will be 41x54 feet and
it also has a holding area for about 200 cars.
There is a moonglow lighting system and the
ozoner is equipped with a Motiograph Hi-
Power generator and Motiograph equipment
throughout. A very neat concession stand will
be operated by the owners.
Joseph at one time operated a small drivein
with a blast system which he says whetted
his appetite for show business. I predict a
very good business for this neat drive-in.
Nicholas Markanich of Altec Service Co.
was completing the wiring of the booth and
we had a lot to talk about as I had not
seen him since his transfer from Virginia
to Pennsylvania. He had been working 24
hours without stopping.
The Circle Drive-In, which is situated on
top of a mountain on Route 6 out of Scranton.
was opened Sept. 10, 1949. It has a
very pretty boxoffice and an attraction board.
There are double exits and a turnaround at
the boxoffice which permits people to come
in, turn around and leave without driving
through the theatre. It also has a flowing
well. A view of the entire Anthracite valley
can be had from the theatre. Comic books
are given children on certain nights of the
week.
Manager Marvin Sands was making sure
that the Star-Lite Drive-In at Tunkhannock,
Pa., was clean as a pin. He told me that
handbills, programs, window cards and newspaper
advertising were used by the theatre
as well as signs on all roads that lead to
the theatre. He believes in letting people
know where the theatre is and what is playing.
He said "The Prince of Peace" created
a lot of goodwill as well as bringing many
new patrons to the theatre.
Sands believes that every effort to help
one's community pays off and he takes a
very active part in all civic affairs. His
father is associated with him in business
and is also a substitute mail carrier out of
the local postoffice. The drive-in operates
its own concession stand and has a holding
available on the local airport grounds which
is adjacent to the theatre.
At the Dietrich Theatre in Tunkhannock,
Manager Roy Brown was evidently out of
town as I could not locate him.
On September 1, the Cerra brothers and
their partners, operators of the Ideal Drive-In
at Lake Newton near Carbondale, w-ill celebrate
their third anniversary of operation.
Tony and Joseph Cerra and their father
also operate a bottling plant in Carbondale.
Michael Farrell, oldtime showman, was on
hand to greet me at the Midvalley Drive-In.
It handles 1,000 cars. Farrell said that for
special shows, a weekly mailing list of 1.800
postcards brings people in. The theatre sponsors
a Little league baseball team which gets
the theatre a lot of free publicity, not to
mention goodwill.
The ramps are 43 feet apart and the speaker
posts are 22'- feet apart, making for plenty
of room and patron comfort. The theatre
also has twin Moonglow lighting systems and
is designed so that It can be emptied in
about seven minutes.
Farrell was in special services during the
last war and told me about some of the
theatres that he helped build and operate for
the entertainment of troops overseas.
During a recent Philadelphia visit Ben
Amsterdam, who is past 70, greeted
me at Atlantic Theatres. He is one
of the grand old showmen we have left
today. He cited .some things showmen need
to do to bring people back to the theatres and
among them was better theatres with more
comfort as people's standard of living is
higher today than ever and dirty restrooms
will drive patrons away, he said. He stressed
the need of making the patron comfortable
and modernizing theatres wherever possible.
44 BOXOFFICE :
8, 1951

. . . Neighborhood
. . . Home
. . . Cashier
. . . Jake
. . Office
. . Anna
. . Booker
. . Elaine
. .
. .
. .
. .
. . . James
. . Eddie
. . The
. . Alan
. . Jackie
. . The
. . Charles
WASHINGTON
pilmrow Bowling league held its first meeting
Friday night at the Hi-Slcor bowling
alleys on 14th street N. W. President of the
league is Jesse Smith. Joan Taylor is secretary-treasurer.
Exchanges participating in
the league are 20th-Fox, RKO, U-I, Warners,
Columbia, Highway Express, Clark Film and
Republic, and the All-Stars, made up of personnel
from the exhibitor circuits and smaller
exchanges.
Agnes Turner, RKO cashier, conducted her
luncheon meeting Wednesday of the Soroptimist
club at the Willard hotel. She was given
a lei of baby orchids, which was flown from
Honolulu and sent by one of the club members
now residing there . Jesse
Smith has returned from his vacation with
an unusual array of fish stories.
Harley Davidson and his family have returned
from a trip to Toronto where they
visited relatives they had not seen for 14
years. Harley Davidson jr. entered medical
college of Virginia in Richmond .
Marsh Gollner came in from Salisbury, Md.,
to visit Filmrow. He is a new grandfather
Theatres closed the Lee
Theatre, Falls Church, Va., September 4, permanently.
Evelyn Mason was married to Otho Crockett
.. . Cashier Caroline Nassau took a trip
to Logansport, Ind., to visit her fiance's folks
over the weekend . Manager John
O'Leary has been promoted to salesman .
Hal Marshall, formerly with Paramount, now
is connected with the Philadelphia and
Washington offices of 20th-Fox to handle
publicity.
Metro news: Edith Hislop has returned
from a Canada . vacation in De-
Vaughn, file clerk, will marry Tommy Arnold
September 14. She was given a shower
Friday by the girls of the office . . . Joe
Kronman has been laid up with a bad hand.
He caught it in a buzz saw while working
around the house over the holiday weekend.
. . .
Monogram home office executive J. P.
Friedhoff was an exchange visitor . . The
.
new cashier is Blanche Hayre, formerly assistant
cashier at United Artists . . . Booker
Al Wheeler is traveling the territory temporarily
. . . Jane Harrell visited Filmrow
Wednesday . . . Lillian Lee, Paramount bookkeeper,
Sam
is vacationing in Boston Knight, shipper, is on a two-week vacation
office auditor Allan Adams celebrated
a wedding anniversary Thursday .
Sales Manager Herbert Thompson is preparing
to enter Casualty hospital for surgery.
.
. . . Shipper
U-I hello girl Myrtle Friess spent Labor
day weekend visiting her mother in Albany
Walter Bangs celebrated a
birthday Friday Doner, formerly
with U-I, now is employed in the Sidney
Republic cashier Clare Cunningham
Lust office . . .
is spending her vacation in Louis-
ville, Ky., visiting her daughter and family
Flax's secretary Ann Dinkel is
vacationing in Reading, Mass.
Richard Lester is resigning to join the Fairfax
county troopers. Eddie Ringer is replacing
him in the shipping department .
Office Manager Albert Landgraf is spending
a two-week vacation at home.
Jerome Baker to Manage
RKO Washington House
WASHINGTON—Jerome Baker has been
named as manager of RKO Keith's by William
Howard, vice-president of RKO Theatres.
Baker has been with the company for
23 years in St. Paul, Cincinnati, New York
and Rochester. The appointment will become
effective September 12.
HARRISBURG
nU of central Pennsylvania, as well as the
state itself, including the governor and
other high officials, turned out to honor the
former Carlisle Indian school athlete, Jim
Thorpe, at the premiere of the film "Jim
Thorpe—All American." The premiere took
place at the Comerford in Carlisle. Thorpe, on
his first visit since leaving the school where he
became famous; Phyllis Thaxter, and others
from the picture, were on hand. Dedication
of a marker in Thorpe's honor by Gov. John
S. Fine, a dinner attended by more than 500
people and the Hollywood-type premiere attracted
thousands to the county seat. John
Gibbons, manager, arranged the program,
which was covered by the press, radio station
WOR with Barbara Wells at the mike and
sportscaster Harry Wismer of ABC.
One of tiie bills before the long session of
the state legislature in its last few weeks
of meeting would authorize second class
townships to collect taxes on amusement admissions.
Introduced by Senator George B.
Stevenson, the proposal was referred to the
senate's local government committee.
Continuing the trend toward bigger exploitation
of pictures. Regent Manager Sam
Oilman and assistant Ken Steckline arranged
some stunts for "Teresa." They
handed out several thousand Diary of a
Bride heralds; set up a milk-bottle-holder
tieup and had 24 sheet billboards touring the
city on a truck. One thousand newspapers
were imprinted with the eight-column
streamer line "Teresa Arrives in Harrisburg
Today."
Exploitation arranged by Joe Murdoch,
Senate manager, for the film "The Prowler"
included tieups with stores in which he gave
away old stills with each picture frame purchased.
He also had the local Nash auto distributor
banner new cars with blurbs about
the picture. The new machines toured the
entire area.
Vacationers to and from Harrisburg houses
were Spike Todorov, assistant manager of
the State, and his family, in New "ifork; Flo
Steigleman, State, at Ocean City, Md.; Sam
Oilman, manager of Loew's Regent, and his
wife Esther, on their annual trip to Cleveland
to see the Cleveland Indians on their home
ground. From the Hill in Camp Hill, Jimmy
Tritt went to the shore, Barry Oyler to Texas,
Mrs. Gene West to Washington and Manager
D. S. Blosser to New Jersey; Francis S.
DeVerter, Rio manager, was at home, and
Mrs. Estella Hicks, Rio, visited relatives.
'Mr. Peek-A-Boo' Set
NEW YORK—"Mr. Peek-A-Boo." UA release
starring Joan Greenwood and Bourvil,
French comedian, will open at the Trans-
Lux 60th Street Theatre following the run of
"The Reluctant Widow," which started September
7.
PHILADELPHIA
n mass meeting will be held at the Boyd
Wednesday (12 1 at 9:30 a. m. when the
part to be played locally in the Movietime
U.S.A. campaign will be dtscussed. Arthur
Mayer, executive secretary of COMPO, and
Bob O'Donnell, head of the Movietime drive,
will speak. Exchanges will be closed until
noon so that all personnel can attend.
.
Paramount Decorating Co. is redecorating
the Westway in Baltimore .
Stanley-
Shapiro Theatre Co., which operates the
Uptown and Colony, has filed notice with the
Pennsylvania department of state for a certificate
of withdrawal from doing business
in Pennsylvania Gabriel, Capitol
Film Exchange, reports that 13 Hal Roach
comedies are being released in this area
through Capitol . father of Nat Abelove,
Exchange Finance Co. office manager,
Betty Klein, former 20th-Fox telephone
died . . .
operator, is now in
Paris.
Harry Norman Ball is chairman of the
Variety golf tournament which will be held
at the Philmont Country club September 14
Schwartz, Y&Y salesman, left
for a business trip on the coast . . . Ted
Dorf, also a Y&Y salesman, has gone to New
Mexico on a business trip ... Ed Gallner,
MOM exploiteer, has returned from his vacation
Elayne Gerber, Columbia branch
. . . manager's secretary, has announced her engagement
to Charles Bellak, men's sportswear
manufacturer.
Virginia Grayner, Columbia assistant cashier,
soon will be married to Donald Caldwell
Charlotte B. Yablin, Monogram
. . .
biller, will be married Sunday (9).
. . . Ted
Ed Rosenbaum, UA publicist, was on a
Grace Line cruise to South America ... Ed
Tracht, former local projectionist now in
business in Chicago, was in town
Hummel, Warner building elevator operator,
has resigned Strulson, Cincinnati,
is
.
now New Jersey salesman at 20th-
Fox. Shep Bloom, former New Jersey salesman,
now is city salesman. Herman Hirschorn,
former city salesman, now is manager.
.W Blumberg, who has been Circle manager
for many years, has resigned from his as-
sociation with the Stanley-Warner Co. . . .
Ruth Murphy, S-W booking department, was
on vacation Sampere, S-W contact
department, resigned B.
Roth's Royal in Hummelstown has had its
name changed to the Standard
will book and buy for the Center in Minersville.
The Center, a new theatre, is being
opened by A. P. Kronk.
ELMER H. BRIENT & SONS
925 New Jersey N. W.
Washington, D. C.
We Help You Make
Movies Better Than Ever
EVERYTHING FOR YOUR CONCESSION
CANDY—POPCORN—SEASONINGS-ETC.
STANDARD VENDORS. Inc.
921 E. Fort Avenue
Baltimore 30, Maryland
BOXOFTICE :
: September 8, 1951 45

FETE RKO FOREIGN PUBLICIST—RKO publicity executives gathered for a
luncheon at the Gloucester House, New York, last week to fete one of their members,
Elias Lapinere, continental European advertising and publicity director and general
sales manager, on the occasion of Lapinere's first trip to the home office. Seen, left
to right: Don Prince, eastern publicity director; Terry Turner, director of exploitation;
Perry Lieber, studio publicity director; Rutgers Neilson. foreign publicity director; S.
Barret McCormick, director of advertising, and Lapinere.
Justice Dept. May File
Again in UA, U-I Case
NEW YORK—The industry awaited with
interest during the week the next move of the
Department of Justice in its complaint to
the U.S. District Court that United Artists
and Universal-International have common
officers and directors and that UA should be
required to put up for sales its assets bought
from Eagle Lion Classics. The overall charge
is violation of the consent decrees.
Both UA and U-I filed answers to the show
cause order signed by the court, which set
a hearing for October 25. The Department
of Justice can now undertake to break down
the answers with new briefs or can stand
on its original filing. It gave no indication
of what it w^ould do.
U-I made a general denial, saying that
while Robert Benjamin is a member of its
board, he is neither a UA officer nor director.
UA made the same statement, adding that
Benjamin is simply a part-time adviser to
Arthur B. Krim, UA president. UA also said
that purchase of ELC prevented the dissolution
of both companies and insured continuation
of distribution competition with
the majors.
UA is represented by Phillips. Nizer. Benjamin
& Krim and U-I by Adolph Schimel.
Schwalberg Will Preside
At 3-Day Sales Meeting
NEW YORK—A.
W. Schwalberg. president
of Paramount Film Distributing Corp., will
preside over a three-day meeting of division
sales managers here Wednesday (12). This
will be the first meeting of the sales heads
since the company convention last April.
How to sell product during the current sales
drive will be the main topic.
Among tho.se attending will be: Hugh
Owen, eastern and southern division manager;
Howard G. Minsky, mid-eastern division
manager; J. J. Donohue, central division
manager; M. R. Clark, south central division
manager: George A. Smith, western division
manager; Gordon Lightstone, Canadian general
manager. Barney Balaban, Adolph
Zukor, Paul Raibourn. E. K. iTed) O'Shea,
Oscar Morgan. Jerry Pickman, Sid Blumenstock,
Robert J. Rubin, Monroe R. Goodman,
Fred Leroy, Arthur Dunne. Martin Friedman,
Harold Beecroft, Joseph A. Walsh, George
Schur and Sid Mesibov also will attend.
Wolfgang Wolf Resigns
Austrian MPEA Post
NEW YORK—Wolfgang Wolf. Austrian
managing director of the Motion Picture Export
Ass'n since Jan. 1, 1947, has resigned,
according to Irving A. Maas. vice-president.
He has been succeeded by Louis Kanturek,
European manager, who has shifted headquarters
from league to Vienna due to
Czechoslovakian restrictions on films.
Wolf arrived in Vienna, his native city,
with the U.S. army as deputy film officer of
the information services. He then took over
organization of the MPEA office which he expanded
into the largest Austrian film distributor.
Wolf is in Venice for conferences
with Motion Picture Ass'n of America officials
regarding possible assignments.
Fox Annexes 24 Theatres
In Australia, Victoria
SYDNEY, AUSTRALIA — Twentieth
Century-Fox
has acquired 24 theatres in South
Australia and Victoria. The deal was closed
by Hoyt's Theatres, a 20th-Fox subsidiary,
for control of Waterman Bros, outdoor holdings.
Majority of the theatres are located in
Adelaide suburbs.
Ernest TurnbuU of Hoyt's announced the
purchase. Clyde Waterman said that a new
company, Hoyt's Ozone Theatre Corp.. w-ill
be organized to operate the houses. Turnbull,
John Glass and G. McPhee will be directors
representing Hoyt's, while Clyde, Donald and
Keith Waterman will sit on the board to
represent their interests.
General Precision Reports
Drop in Quarter Net
NEW YORK—Consolidated net income of
General Precision Equipment Corp. for the
second quarter of 1951 ending June 30 was
$183,035, compared with a consolidated net
of $195,662 for the same period in 1950. The
1951 net was equivalent to 30 cents per
share, compared with 33 cents the previous
year.
Sales for the three-month period were
$7,654,493, compared with $6,779,814 for the
same quarter in 1950.
A dividend was declared Tuesday (7) by the
board of 25 cents per share, payable September
14 to stockholders of record August 24.
Italian Film Wins Award
At 1951 Venice Festival
VENICE, ITALY—"Path of Hope." Italian
language film to be distributed in the U.S.
by Lux Film Distributing Corp., has been
awarded the David O. Selznick "Golden
Laurel" international prize for 1951 for best
"promoting mutual understanding among
peoples of the free and democratic world."
James Clement Dunn, American ambassador
to Italy, announced the winner in a presentation
ceremony at the Venice Film Festival.
The five other productions competing for
the "Golden Laurel" award were: "Justice
Est Faite," from France: "Medan Staden
Sover," from Sweden: "Herrliche Zeiten,"
from Germany; "Four in a Jeep, " from Switzerland,
and "Trio," from Great Britain.
"Four in a Jeep" was released in the U.S.
by United Artists while "Trio" was released
here by Paramount.
The "Golden Laurel" award and the "Silver
Laurel" medals were presented this year
for the second time. They are for motion
pictures produced by Europeans in Europe.
Of the 32 1951 productions competing, seven
were in English, five in French, nine in
German, six in Italian, four in Swedish and
one was a multilingual. These were screened
to juries of American Press, press agencies
and broadcasting companies in Berlin, London,
Paris, Rome and Stockholm. The six
productions which were voted winners of the
"Silver Laurel" medals in their respective
language groups became the nominees for the
"Golden Laurel" award and were voted on
by secret ballot by a jury at the Museum
of Modern Art in New York.
Ambassador Dunn opened the envelope
containing the name of the winning film at
the Venice Film Festival September 1. Members
of the "Golden Laure!" jury who gave
the final award to "Path of Hope" were: Ellis
Arnall, Dr. Ralph J. Bunche, Gardner Cowles,
Otto R. Harbach, John Gunther, Rene
d'Harnoncourt, Edward R. Murrow, Herbert
Bayard Swope and James P. Warburg.
Abraham Schneider Adds
To Columbia Holdings
WASHINGTON—A b r a h a m
Schneider
picked up 100 shares of Columbia Pictures
common stock between July 11 and August
10. bringing his total holdings to 7,866 shares
and warrants for another 12.500, the SEC reported
Thursday (30i in its monthly statement
on security transactions and holdings of
corporation officers and directors.
Delayed reports of Harold J. Mirisch of
Monogram disclosed that he had acquired a
total of 1,200 shares of that company's $1 par
common stock in five transactions during
February. April and May.
Also disclosed was the sale of 1,000 shares
of Universal Pictures $1 par common stock
in April by John G. Eidell, reducing his holdings
to 5.475 shares.
George A. Brownell Named
Director of Loew's, Inc.
NEW YORK—George A. Brownell, partner
in the law firm of Davis, Polk, Wardwell,
Sunderland & Keindle. was elected a member
of the board of Loew's, Inc., Wednesday (5).
He will fill the vacancy caused by the death of
David Warfield.
46 BOXOFFICE :
: September 8, 1951

: September
MEWS AND VIEWS OF THE PRODUCTION CENTER.
(Hollyioood Office— Suite 219 at 6404 Hollywood Blvd.: Ivan Spear, Western Manager)
Actors Renominate
Reagan and Holden
HOLLYWOOD—The annual awards banquet,
at which a new slate of officers and directors
also will be announced, will be staged
early in February of next year by the Screen
Writers Ouild, which appointed Everett Freeman
chairman of the arrangements committee
for the event. Kudos will be distributed
to the scriveners of what are adjudged
the best-written scenarios in the fields of
comedy, musicals, dramas and westerns, as
well as the Robert Meltzer award for the
best picture depicting the contemporary
American scene.
With word that they are "much encouraged"
at the way their case was received, Richard
Carlson of the SAG board of directors and
John Dales jr., executive secretary, returned
from Washington, where they testified before
a senate subcommittee which is considering
changes in the Taft-Hartley law. The SAG
representatives and Roy M. Brewer, lATSE
executive, asked the solons to amend a Taft-
Hartley clause which calls for a 30-day "cooling-off"
period before new studio employes
are required to join a union.
Meantime Pat Somerset, SAG assistant
executive secretary, was re-elected president
of the AFL's California State Theatrical Federation
and the AFL's California State Federation
of Labor.
Incumbent President Ronald Reagan, and
William Holden, first vice-president of the
SAG, head the ticket of 23 players chosen by
the organization's official nominating committee
for offices and positions on the board
of directors. Ti-easurer George Chandler was
renominated for another one-year term, while
other nominees included Walter Pidgeon and
John Lund, second and third vice-presidents,
and Paul Harvey, recording secretary.
Named candidates for three-year terms on
the board were Louise Beavers, Chick Chandler,
Nancy Davis, Rosemary De Camp, Frank
Paylen, Robert Keith, Bud Linn, Cliff Lyons,
Tyrone Power, Regis Toomey and Lurene
Tuttle. George Murphy and Lyle Talbot were
nominated for two-year terms, and Fred
Clark and Rhys Williams for one-year terms.
Finalists, from which one will be selected
as the "best-directed" picture released during
the May 1-June 31 quarter, have been nominated
by members of the Screen Directors
Guild. The candidates are "Cyrano de Bergerac,"
megged by Michael Gordon; "The
Great Caruso," Richard Thorpe: "Show Boat,"
George Sidney, and "Strangers on a Train,"
Alfred Hitchcock.
SAG Initiates Test of TV
Protective Provision
Hollywood—In what is generally regarded
as a test case, the Screen Actors
Guild has made its first move to enforce
a protective television provision in its
basic contract with the producers by serving
legal notice on Robert L. Lippert Productions
that SAG'S contract with that
company is to be canceled, effective in 60
days.
SAG charges Lippert sold to television
several theatrical features made after
Aug. 1, 1948, without negotiating an agreement
for additional payment to the thespians
involved for TV rights. SAG members
will be prohibited from working in
any Lippert productions after November
5 unless a satisfa.ctory adjustment has
been made prior to that time.
Lippert spokesmen said the matter has
been placed in the hands of I. F. Chadwick,
president of the Independent Motion
Picture Producers Ass'n, of which organization
the Lippert production company
is a member.
Two More Star Tours
HOLLYWOOD—Ttt^o more star tours of
military bases have been okayed by the Hollywood
Coordinating Committee. Audrey Totter
will leave September 26 on a four-week
junket to the Korean war front and hospitals
and bases in Japan, while a troupe headed
by Keenan Wynn was to fly out over the
weekend for the Offutt air force base and
nearby veterans hospital in Omaha.
To Resume Red Ryder
HOLLYWOOD—stage and office space has
been secured at Republic by Stephen Slesinger
for the resumption of his Red Ryder
TV series starring Jim Bannon. Camera work
will be launched immediately.
Joe Palooka Moves
Into Video Field
Hollywood — Joe Palooka, the comic
strip, after ten starring features for
Monogram release since 1946, passed into
the hands of Bernard Luber and Robert
Maxwell, who wall turn out a series of
30-minute video subjects based on the
Ham Fisher cartoon characters. Luber
and Maxwell also are producing a Superman
series for television.
The ten "Palooka" films for Monogram,
all starring Joe Kirkwood jr., were produced
by Hal E. Chester. Terminating
the series is "Triple Cross."
Video Filmmakers
Plan Association
HOLLYWOOD—Preliminary steps toward
the formation of a new association of video
film manufacturers, similar in aims to the
National Society of Television Producers, were
taken at a planning session attended by representatives
of ten TV companies. Participating
were spokesmen for Jerry Fairbanks Productions,
Flying A Productions (the Gene
Autry company 1, William F. Broidy, Frederick,
TVA (The Bud Abbott-Lou Costello
firm I, Primrose Productions, Frank Wisbar,
Screen Associates, Bing Crosby Enterprises
and the Roy Rogers TV unit.
Here for a ten-day survey of the local video
field, and to bolster its lineup through the
purchase of additional theatrical features,
are executives of Motion Pictures for Television,
Inc., formerly known as Flamingo
Films. The latter firm was recently merged
with Teleinvest, Inc., into the new company.
Making the trek from New York were Matty
Fox, board chairman and also an executive
of United Artists; Elliott Hyman, president
of the TV organization, and Sy Weintraub,
vice-president.
G. Ralph Branton, one of the majority
stockholders of Monogram and also active in
TV production, set Lee Savin as producer of
his new "Gentleman Burglar" video film
series, toplining George Brent. Branton plans
13 of the half-hour subjects, the first to get
under way late this month.
A new series of 30-minute TV film dramas
based on the exploits of Congressional Medal
of Honor winners is being planned by Russell
Wade and Scenarist William Bowers. The
films will be photographed in 16mm in color.
Fred
Sersen Leaves Fox
health caused Fred Ser-
HOLLYWOOD—111
sen to resign as director of photographic
effects for 20th-Fox. He was with the company
and its predecessor. Fox Films, since
1917. Sersen, who has been succeeded by Ray
Kellogg, his assistant, will continue in an
advisory capacity.
Shifts to General Service
HOLLYWOOD—Headquarters of Jack Broder
Productions, independent unit releasing
through Realart, have been shifted from the
Samuel Goldwyn studios to General Service.
Next on the Broder slate is "The Bushwhackers,"
to star John Ireland and Wayne
Morris.
BOXOfTICE :
8, 1951 47

: September
WHEN
Cinemarua's railbirds hang a
nickname on a certain type of motion
picture, it means that films of that
ilk are being produced in abundant numbers
and are probably here to stay. Witness: Hoss
operas, soap operas, cliff-hangers, whodunits,
chillers, etc., ad infinitum.
To the long and venerable list of such
designations has been added a new one: The
space opera, as applicable to the current
and apparently limitless cycle of sciencefiction
photoplays. Two of them were unfurled
during a recent week for the edification
of Hollywood's celluloid appraisers. They
were Paramount's "When Worlds Collide,"
produced by George Pal and directed by Rudolph
Mate, and 20th Century-Fox's "The
Day the Earth Stood Still," filmed under the
productional aegis of Julian Blaustein and
piloted by Robert Wise.
Both are arresting and praiseworthy e.xamples
of how far the Hollywood imagination
can reach in plumbing the possibilitiesbe
they ever so remote—of the atomic future.
Which of the pair will be the more enthusiastically
received and financially supported by
the ticket-buying public only future entries
on showmen's ledgers can answer.
The Paramount opus, conceived and manufactured
with the characteristic flair for
fantasy that has been the hallmark of Producer
Pal's picture-making career, has certain
advantages, in this opinion. First, it enjoys
the unquestionable benefits of Technicolor
photography. Further, it makes no
compromise with the limitless extremities of
its basic subject matter. On the other hand,
the offering from the wizards of Westwood,
while it is just as impressive in projecting
its Buck Roger-ish facets, explores a new—
and perhaps hazardous—avenue for films of
its type. It undertakes sallies into philosophy
and preachment, thereby adding a serious
note to a type of picture which heretofore
has been fantasy In Its most radical form.
But regardless of comparative opinions of
the respective qualities of the two features,
and with a weather eye to past performances,
it seems a reasonable assumption that
both will account for themselves substantially
when the season's grosses are compiled.
Further, the two have another characteristic
in common. Both are being offered to
the public without benefit of .so-called top
thespian names.
If they enjoy the praise and patronage
which is being so widely predicted for them,
it will establish two things: The space opera
is here to stay, and the atom is mightier than
the star.
posedly impregnable hold on sagebrush celluloid
matter is being threatened by rank
furriners.
The scriveners and producers of outdoor
subjects of the oater variety—or a reasonable
facsimile thereof—seem to have discovered
that the Jameses, et al.. had their counterparts
who operated in England during the
17th and 18th centuries, and whose general
modus operandi differed but little from that
of America's own prize collection of outlaws.
There were, for example, Dick Turpin,
Thomas Wilmot, William Cady and Zachary
Howard. In the ruthless, sanguinary activities—real
or legendary—of such. English gentry
are to be found virtually all of the ingredients
that are elements of the standard
western film: Horses, chases, stagecoach
holdups, swordplay (instead of fisticuffs),
chivalry and gunplay (with the muzzle-loading
pistol replacing the six-gun). Everything,
in fact, with the exception of cattle-rustlin".
Undismayed by such slight variations, Hollywood
producers are pouncing upon the
British brigands' lives and loves as themes
of features which, despite their English accents,
are spittin' images of formula horse
operas. Witness the following trio:
"The Lady and the Bandit." a current Columbia
release, which stars Louis Ha.vward
as Turpin and was produced and directed, respectively,
by Harry Joe Brown and Ralph
Murphy.
"The Highwayman," soon to go into distribution
under the Allied Artists banner,
made by Producer Hal E. Chester and megged
by Lesley Selander.
"The Brigand, " with .Anthony Dexter as a
highwayman—Spanish, for a change—which
is now in work as an Edward Small production,
with Phil Karlson directing, for Columbia
release.
Mighty unpatriotic, it might be considered,
and certainly calling for the immediate organization
of the SFTPOABIRTDTSSB—Society
for the Preservation of American Badmen's
Inalienable Right to Dominate the
Silver Screen's Banditry—to which this column
applies for charter membership.
Teet Carle's Paramount praisery broadcasts:
"Continuing a record-making boxoffice pace
throughout the country. Hal Wallis' 'That's
My Boy' concluded its first week at the Oriental
Theatre. Chicago, with a gross that topped
by 12 per cent the sensational business done
by 'Showboat.' "
RKO Stages Debuts
For Three New Films
HOLLYWOOD—It was a busy week for
RKO drumbeaters as the Howard Hughes
company staged gala screenings of three new
releases.
"His Kind of Woman." starring Robert
Mitchum and Jane Russell, was given a triple
premiere August 31 at the Orpheum, Hawaii
and El Rey theatres here. Mitchum and Miss
Rus.sell sparked the opening with a marathon
appearance stint covering all three
showcases.
San Francisco was the scene of the western
premiere Tuesday (4) of "Flying Leathernecks."
produced for RKO by Edmund
Grainger. The producer and cast toppers, including
John Wayne, Robert Ryan, Janis
Carter and Don Taylor, planed north to participate
in the festivities at the Golden Gate
Theatre.
That opening was followed Wednesday (5i
by a star-studded press premiere of "The Blue
Veil," the second Jerry Wald-Norman Krasna
production for RKO release, at the Carthay
Circle. The event was given coverage by station
KFWB, the armed forces radio service
and the Columbia Broadcasting System's
western network.
Columbia's "Five," produced and directed
by Arch Oboler, was given its western premiere
at the United Artists circuit's Four
Star Theatre, sparked by 30 minutes of television
coverage over station KTTV, on August
28.
Next evening, Warners tossed a "star and
sports" preview-premiere of "Jim Thorpe-
All American" at the Warner Holl>ivood Theatre,
at which athletic celebrities mingled
with film notables. Among those in attendance
were four members of Thorpe's 1912
Olympic Games team—Alma Richards, Jim
Donohue, Fred Kelly and George Retzer—
and screen stars including Ann Miller, 'Virginia
Mayo, Bill Boyd, Roy Rogers and
Charles Coburn. The event was broadcast
over station KFWB and through the facilities
of the armed forces radio service.
Thursday night (30) 20th-Pox pulled out
all the stops for the western premiere -^f its
Biblical spectacle, "David and Bathsheba."
which opened recently at the Rivoli in New-
York. The local bow of the Gregory Peck-
Susan Hayward starrer, attended by both of
the topliners, was staged at Grauman's Chinese
complete with grandstands, George
Fisher as the forecourt emcee and other premiere
trappings. The guest list included more
than 150 celebrities.
Following its world premiere Wednesday
(12) in Cleveland. "A Millionaire for Christy."
filmed by Bert Priedlob's Thor Productions
for distribution by 20th-Fox. has been set
for saturation booking in 50 Ohio theatres.
The comedy, megged by George Marshall,
stars Fred MacMurray and Eleanor Parker.
While on the subject of trends, shed a passing
tear for Jesse and Frank .Tames, William
Clarlie Quantrell, the Dalton boys, the
Younger brothers, and all the other badmen
of the early west whose nefarious pursuits
have been the basis of innumerable
action films. Their time-honored and sup-
48
Metro made one called "Show Boat," to
which Carlean intelligence doubtlessly referred.
While it is common practice for a
major distributor to compare grosses on current
films with those of his own preceding
releases, it is seldom—if ever—that such comparisons
are made with the output of another
company— a hazardous, and perhaps slightly
unethical, procedure.
Warners' "A Streetcar Named Desire" will
have its western opening at the Warner Beverly
Theatre in Beverly Hills Wednesday
(19). It was world-premiered August 31 at
the Warner Theatre in Atlantic City.
Joanne Dru for Femme Lead
Joanne Dru will star opposite Dale Robertson
in 20th-Fox's "Return of the Texan."
BOXOFFICE :
8, 1951

ATTENTION: PRODUCERS, DISTRIBUTORS, AND EXPLOITATION EXECUTIVES:
The New York News has set November 11th as publication date for the annual
motion pictvre issue of its Sunday Color Rotogravure Magazine. Circulation
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VERTISINGI RATES, N. Y. NEWS COLOROTO:
I time Circulation
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]it(iiiber28tli—ilcaiUinc for 1-color or 2-ci)lor.
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Contact: Advertising Department
This all-movie issue on November 11th is the climax of New York News'
custom of featuring a movie star in full color on the front cover of the Sunday
magazine 7nore than 40 weeks each year! All this leads up to the coming
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and slogan "It's Movie Time U. S. A."
Your advertisement in this issue can be seen by many millions of movie-minded
people. The News' Sunday editors are preparing page after page of pictures and
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You can use 4-color, or 2-color, or monoroto in this issue. Space in color
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NEW YORK NEWS
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comedy
. . ...
: September
"
STUDIO PERSONNELITIES
Barnstormers
Columbia
JOHN DEREK and DONNA REED, stars of "Saturday's
Hero," left for New York Tuesday (4) to begin
a tour that will take them throughout the east and
midwest in behalf of openings of the picture.
Monogram
HUNTZ HALL of the Bowery Boys was master ol
ceremonies Labor day eve (2) at the Gage Drive-In
in Bell, Calif-, at the selection and crowning of
"Miss Bellflower of 1951."
Participating in the dedication ceremonies Saturday
(1) of the new Lincoln playground in East Los
Angeles was KIRBY GRANT, who stars in Producer
Lindsley Parsons' action series based on the James
Oliver Curwood stories.
Paramount
PRODUCER NAT HOLT, EDMOND O'BRIEN and
"
FORREST TUCKER took off on a barnstorming junket
on behalf of their new film, '"Warpath, with
O'Brien and Holt to visit Cleveland, Columbus,
Youngstown and Akron, and Tucker covering Boston,
Ballimore, Charlotte and Jacksonville.
Briefies
Columbia
Maxie Rosenbloom and Max Baer are starring in
"Mental Giants," two-reeler being produced by
Hugh McCoHum and directed by Ed Bernds, from
a script by EUwood UUman,
Cleffers
Monogram
MARLIN SKILES is scoring "Fort Osage."
RKO Radio
Producer Samuel Goldwyn set CARL BOND as
musical editor on "I 'Want You." for which the
score is being written by LEIGH HARLINE.
Republic
"The Sea Hornet" is being scored by DALE
BUTTS.
Loanouts
Universal-International
DAN DAILEY, borrowed from 20th-Fox, will star in
"Great Companions," to be produced by Albert J,
Cohen and megged by Lou Breslow from a story
by Gene l^arkey.
Meggers
Independent
Replacing James V. Kern, who bowed out because
of a conflicting commitment, HAROLD SCHU-
STER will direct Producer Michel Kraike's "The
Hundred Grand Bachelor," The romantic comedy
will star Luther Adler
Metro
"Autobahn," upcoming Pier Angeli starrer, will
be directed by ANDREW MARTON for Producer
Richard Goldstone.
RKO Radio
CURTIS BERNHARDT will direct the Wald-Krasna
production, "Pilate's Wife," a Biblical story being
scripted by Clare Boothe Luce.
The Wald-Krasna production unit added "Elizabeth
and Robert Browning, Their Love Story" to its
upcoming slate and handed the directorial chore
CURTIS BERNHARDT.
to
Universal-International
GEORGE SHERMAN was assigned the directorial
reins on "Steel Town," the Leonard Goldstein production,
toplining Ann Sheridan, Howard Duff and
John Lund.
Options
Columbia
ARTHUR FRANZ was inked for the title role in
Producer Stanley Kramer's "The Sniper," on which
Edna and Edward Anhalt are functioning as associate
producers.
ALF KIELLIN, Swedish actor, has been ticketed
lor "My Six Convicts." Producer Stanley Kramer
booked RUSS CONWAY for the film being directed
by Hugo Fregonese, with Millard Mitchell and John
Beal in the leading roles. JAY ADLER, stage
actor, was given a role.
Tagged for a part in "Sound Off," military musical
starring Mickey Rooney, was HELEN FORD. It is
being produced and directed, respectively, by Jonie
Taps and Richard Quine.
Inked for "Captain Blood, Fugitive," starring
Louis Hayward, was TED DE CORSIA. Ralph Murphy
megs the Harry Joe Brown production.
Producer Stanley Kramer pooled DA'VID ALPERT,
little theatre actor, lor the Fredric March starrer',
"Death of a Salesman." Based on Arthur Miller's
play, the opus is being directed by Laslo Benedek.
Independent
Jack Broder Productions, releasing through Realart,
signed WAYNE MORRIS to star with John Ireland
in "The Bushwhackers," which Rod Amoteau
piloting.
is
Metro
TV comedian JACK CARTER and RICHARD HAYDN,
the latter on loanout from Paramount, were set
for roles in "The Merry Widow," which stars Lana
Turner and Fernando Lamas under Curtis Bernhardt's
direction. Joe Pasternak will produce the
Technicolor musical, based on Franz Lehar's
operetta. THOMAS GOMEZ was signed lor the
film.
Radio and screen character actor HANLEY STAF-
FORD joined the cast of the Russell Nype-Ruth
Roman comedy, "Young Man in a Hurry" The Gottfried
Reinhardt-WiUiam H, Wright production is being
directed by Mitchell Leisen. SHELDON LEONARD,
WILL WRIGHT, EMMET VOGAN, CAMERON GRANT,
BESS FLOWERS, ISABEL RANDOLPH, EMORY PAR-
NELL and FRAN ANDERSON were signed.
Fourteen - year - old CHRISTINE WALLAS was
given a long-term acting pact.
RUTH ROMAN was inked for "The Invitation," the
Dorothy McGuire-Van Johnson vehicle, which Gottfried
Reinhardt is megging for Producer Lawrence
Weingarten.
LOUIS CALHERN joined Dean Stockwell, Danny
Kaye and Gene Kelly in "The Adventures ol Huckleberry
Finn."' Technicolor musical version of the
Mark Twain story, which will be megged by
Vincenle Mmnelli for Producer Arthur Freed,
Monogram
PAT MITCHELL, 10-year-old player, JOHN CRAW-
FORD and WARREN DOUGLAS were cast in Producer
Lindsley Parsons' "Northwest Territory,"
which stars Kirby Grant and the canine actor
Chinook, under Frank McDonald's direction. TRIS-
TRAM COFFIN, DON HARVEY and SAM FLINT
joined the cast.
Cast in "Rodeo," Cinecolor western starring Jane
Nigh, were JOHN ARCHER and WALLACE FORD
The Walter Mirisch production is being directed
by William Beaudine.
Paramount
ALAN YOUNG will star with Bob Hope in "T'he
Military
"
Policeman, to be produced by
Harry Tugend.
Cast in her third straight Dean Martin-Jerry Lewis
comedy was MARION MARSHALL, booked lor the
Hal Wallis production, "At Sea With the Navy"
The megaphonist
DICT was cast.
is Hal Walker. RICHARD BENE-
Cast additions lor ""Son of Paleface,"' toplining Bob
Hope, Jane Russell and Roy Rogers, were RICH-
ARD MARTIN, DON PORTER and ALBERT SHARPE.
Frank Tashlin is megging the comedy western for
Producer Robert Welch.
Seven-year-old BEVERLY WASHBURN was signed
for "Shane," the Technicolor western starring Alan
Ladd, Jean Arthur and Van Heflin, which is being
produced and directed by George Stevens.
RKO Radio
WILLIAM TALMAN to "The Korean Story."
JOHN HOYT and LOWELL GILMORE to ""Androcles
and the Lion" Cast as a centurion in the Gabriel
Pascal film was CHARLES IRWIN. The film version
of the George Bernard Shaw play, toplining Alan
Young, Jean Simmons and Victor Mature, is being
megged by Chester Erskine
20th Century-Fox
BETTE DAVIS will make a "guest" appearance in
""Phone Call From a Stranger,"" which stars her
husband, Gary Merrill, and Michael Rennie. Also
set lor the Nunnally Johnson production w*!"-!! Io"ri
Negulesco is megging, were BEATRICE STRAIGHT,
Broadway actress, and TED DONALDSON, juvenile
actor.
Character actor DAN "WHITE was booked for the
George Jessel production, "Wait Till the Sun Shines,
Nellie," which Henry King is megging. The topliners
are Jean Peters and David Wayne. Stage
actor CHARLES WATTS was ticketed for a featured
role.
SCOTT BRADY was handed an option hoist calling
for one picture during 1952.
Set for a featured role in "Way of a Gaucho," to
be produced in Argentina by Philip Dunne, was
EVERETT SLOANE. The title-roler is Rory Calh->un.
Femme lead opposite Dale Robertson m "Return
the Texan" is JOANNE DRU. The Frank Rosenberg
of
production is being filmed under the direction
of Delmer Daves.
United Artists
IAN MacDONALD, ROBERTA HAYNES, and LEE
VAN CLEFF. stage actor, were signed for "High
Noon."* Also set for the Gary Cooper starring western,
which is being produced by Stanley Kramer
and directed by Fred Zinnemann. were TOM LON-
DON, JAMES BROWN, TED STANHOPE, SHEB WOOL-
LEY, ROBERT WILKE, WILLIAM PHILLIPS LON
CHANEY and THOMAS MITCHELL.
Universal-International
-iked for a character role
hnicolor actioner starring
James Stewart The Aaron Rosenberg production is
being directed by Anthony Mann.
Contractee BARBARA KNUDSON was assigned a
supporting role in the Tony Curtis-Piper Laurie
vehicle, ""Son of Ali Baba,'" which is being produced
by Leonard Goldstein and megged by Kurt Neumann,
WILLIAM REYNOLDS and PALMER LEE were signed.
JOHN McINTIRE was ticketed for a role in "The
World in His Arms."
AUDIE MURPHY was handed a long-term exclusive
contract and the title role in "The Hair Trigger Kid."
a Technicolor western to be produced by Albert
J. Cohn.
Danish actress BODIL MILLER was signed to a
long-term contract.
JOHN WARBURTON, GIL STUART and LEE LIND-
SAY drew supporting parts in ""Bronco Buster,""
which stars John Lund and Scott Brady under Budd
Boetticher"s direction. It is a Ted Richmond production.
GENE LOCKHART was inked for a character lead
in the Donald 0"Connor starrer, ""Francis Covers the
Big Town,"' which Arthur Lubin is megging for
Producer Leonard Goldstein. SILVIO MINCIOTTI ol
New York"s Teatro Italiano was signed
Warners
Fourteen-year-old DARIA MASSEY will portray one
of Danny Thomas's daughters in "111 See You in
My Dreams,'" musical starring Thomas, Dons Day
and Frank Lovejoy, which Louis F, Edelman produces.
The megaphonist is Michael Curtiz.
Inked lor the Cary Grant-Betsy Drake starrer.
"Room for One More,'" was JOHN RIDGELY. Norman
Taurog directs the Henry Blanke production. RAY
PAGE, Broadway actor, and RANDY STUART were
booked.
Inked to a term contract, GINGER CROWLEY, lormer
orchestra vocalist, makes her film debut in the
Virginia Mayo starrer, ""She's Working Her Way
Through College," which Bruce Humberstone will
meg for Producer William Jacobs.
Scripters
RKO Radio
"Desert Passage" is being penned by NORMAN
HOUSTON as a Tim Holt starring westeri
"
vhlch
will be produced this fall by Herman Schloi
Story Buys
20th Century-Fox
"The President"s Lady," a novel by Irving Stone
dealing with President Andrew Jackson and his wife,
Rachel, was acquired and assigned to Sol C. Siegel
to produce. It will be filmed in Technicolor.
Technically
Independent
The Sid KuUer production, ""Actor"s Blood," will
be edited by OTTO LUDWIG.
Monogram
Crew assigned to "Rodeo" includes ED MOREY
JR., assistant director; HARRY NEUMANN, cameraman;
art
technician.
COOPER,
MARTIN
sound
OBZINA, director, and CHARLES
Paramount
DICK MUELLER will be the Technicolor consultant
on "Somebody Loves Me," with CHARLES O'CURRAN
set as dance director.
RICHARD BLAYDON was named production manager
on Hal Wallis Productions' '"At Sea With the
Navy."" DANIEL FAPP is lensing the picture with
BUDDY COLEMAN as assistant director.
RKO Radio
GEORGE AMY will edit ""Clash by Night," for
which the femme wardrobes are being designed by
MICHAEL WOLFE.
"Androcles and the Lion" will be lensed by HARRY
STRADLING.
Producer Edmund Grainger has retained DR. HENRY
DE YOUNG, one-time Korean minister to Gen.
Douglas MacArthur's headquarters in Tokyo, as
technical consultant on "The Korean Story."
United Artists
Stanley Kramer Productions set RUDOLPH STERNAD
as art director on "High Noon."
Warners
Named assistant directors on '"Retreat, Hell!" were
AL ALLEBORN and OREN HAGLUND. WARREN
LYNCH will photograph the picture.
Assignments to "She's Working Her Way Through
College" include TRAVILLA, as wardrobe designer,
end WILL CLINE to the lensing job. DON PAGE
will be the assistant director.
Title
Changes
Columbia
"Captain Blood Returns'" to CAPTAIN BLOOD.
FUGITIVE.
Paramount
'"Green Gold ol Nevada"" (Pine-Thomas) to GIANT
TIMBER.
50 BOXOFFICE
:
8, 1951

NPA Okays Building
Of New Drive-In
BAKERSPIELD, CALIF.—The green light
has been given to the owners of the 99 Drive-
In here by the National Production Authority
to go ahead with construction of a new ultramodern
drive-in on Shalimar drive in East
Bakersfield, it was revealed by Lloyd Miller,
co-owner of 99 and the South Chester airers.
Construction will be started as soon as materials
can be assembled. The exhibitors already
have on hand a good part of the projection
and sound equipment required.
The 99 with its immense screen tower, is
the first thing seen by automobile travelers as
they enter the environs of Bakersfield on
Highway 99, "the busiest street in the world,"
1,000 miles long. The South Chester is at the
south gateway to Bakersfield, a beacon to
traffic pouring along Highway 99. over the
Ridge mountains from southern California.
With the new ozoner. East Bakersfield will
get its first open-air theatre. East Bakersfield
has a larger population than the incorporated
city of Bakersfield, close to 40.000. There is
no break between the two halves of the city,
nor between them and Oildale, the three
teeming communities that make up the 130.000
population of greater Bakersfield.
In the incorporated city of Bakersfield, Fox
West Coast dominates the field with four big
showcases. Preferred Theatres has one, and
the Carnakis family has two showcases and
an airer.
In Oildale to the north, and in communities
to the south, Jim Banducci dominates the
field with three big showcases and a projected
drive-in. In East Bakersfield, the Lemucchi
family operates the immense Tejon
showcase and the somewhat smaller, but completely
modern Granada. The Lemucchis and
the Banduccis formerly were an integrated
chain, but separated about two years ago.
There is one other showcase in East Bakersfield.
the Rialto, which runs only Mexican
pictures and caters to the large Mexican
population there.
No Filmdom Associates
At Bob Walker Funeral
OGDEN. UTAH—Although none of the
stars with whom he had worked and who
had been his associates for the past ten
years was present, many gigantic floral offerings
marked Hollywood's tribute to Robert
Walker at funeral services in Ogden this
week. The services for the actor, who died
last week at his Santa Monica home, were
conducted by a former bishop of the Mormon
church.
Actress Jennifer Jones, former wife of the
star and mother of his two sons, did not attend.
The rites were held in Ogden, where the
actor was reared, at the request of his parents,
Mr. and Mrs. Horace Walker. Hollywood
personalities who sent floral offerings
included Mr. and Mrs. Spencer Tracy, Mr.
and Mrs. Alfred Hitchcock, David O. Selznick,
Dore Schary, Pat O'Brien and Jennifer
Jones.
Martin Obzina to Mono.
HOLLYWOOD—Martin Obzina has been
appointed art director for Monogram, succeeding
David Milton, who resigned recently
to join William F. Broidy Productions.
Ca^ecutlae
East: Producer Samuel Goldwyn and Mrs.
Goldwyn returned from a three-week vacation
in Honolulu.
West: Lester Koenig, Paramount associate
producer, returned to the studio after a business
trip to New 'Vork.
West: David Golding, newly appointed publicity-advertising
director for Samuel Goldwyn
Productions, came in from Manhattan
for huddles with Goldwyn and the latter's
west coast publicity director, Al 'Vaughan.
West: Charles Simonelli, U-I eastern advertising-publicity
chief, and Jeff Livingston,
eastern advertising manager, planed in for a
series of huddles with David A. Lipton, vicepresident
in charge of advertising and publicity,
and Al Horwits, head of the studio
drumbeating department. Meantime Archie
Herzoff, studio advertising manager, planed
to Kansas City to addre.ss the annual meeting
of the Commonwealth circuit.
West: George Slaff, general counsel for
Samuel Goldwyn Productions, returned to his
studio post after a ten-day vacation in the
east.
East: Alfred E. Daff, world sales director
for U-I, arrived from New Zealand, completing
a six-week global tour of the company's
foreign distribution centers. Daff planned a
week's stay at the valley studio, huddling
with President Nate J. Blumberg and Leo
Spitz and William Goetz, production heads,
before returning to his New York office.
East: Sidney Lanfield, MGM director, headed
for Chicago to begin a week of location
filming at the Great Lakes naval training
station on "Skirts Ahoy," a musical starring
Esther Williams and Vivian Blaine.
West: Here from Washington for a brief
stay was Edward Hayes, State department
official, for huddles concerning the selection
of a Hollywood filmmaker to act as administrative
supervisor of motion picture production
in Germany's western zone.
East: West coast delegates to a two-day
meeting called by Monogram-Allied Artists
in Kansas City (4, 5) included President
Steve Broidy; Harold Mirisch. vice-president;
Walter Mirisch, executive producer:
G. Ralph Branton, nominee for the board of
directors: Harold Wlrthwein, western sales
manager, and John C. Flinn. advertisingpublicity
director.
West: George Cukor. who will meg Judy
Holliday's next starring picture at Columbia,
planed in from New York after eastern huddles
with Miss Holliday.
Peggy Dow Starts Drive
HOLLYWOOD—Peggy Dow, U-I contractee,
planed to Washington to participate in
a meeting of the President's committee on
National Employ the Physically Handicapped
week. She was a guest of honor and speaker
at the session, at which a special screening
of U-I's "Bright Victory," in which she stars
with Arthur Kennedy, was held.
^njOAjt^elenA,
ARRIVE FOR MOVIETIME—Pat Mc-
Gee, general manager of Cooper Foundation
Theatres and general chairman for
the Movietime U.S.A.—Rocky Mountain
Area, greets J. C. Hunter, left, president
of Talbot Theatres of Tulsa, and Buck
Weaver, Paramount manager in Oklahoma
City, as they arrive by plane in
Denver for the Movietime kickoff meeting
there.
Movietime Session
In Salt Lake Soon
SALT LAKE CITY—"Inspired by the great
pictures coming up, heartened by the pickup
of business all over the country, confident
that the time is right, the motion picture
industry is about to launch the biggest national
promotion ever organized—a campaign
which will have the support of Hollywood
producers, national film distributors and
some 23,000 exhibitors, IT'S MOVIETIME—
U.S.A."
This is the opening paragraph in a letter
that went out this week to all exhibitors in
the Salt Lake exchange area to start the
ball rolling on Movietime campaign in the
territory. The letter noted that every branch
of the industry will participate in the "drive
to make every man, woman and child in this
country motion picture conscious." There
will be the old-fashioned hoopla, excitement
and showmanship.
The letter then explains the details of the
drive, when it will start, how the stars will
participate and what will be done. It notes
that for two weeks the film salesmen of all
the companies are being relieved of their
selling duties and will devote all of their
energies to calling on the exhibitors, explaining
the details of the campaign.
"With all of us behind this drive; we are
confident that we will reassert what should
never have needed any assertion—that in
all the world there is no entertainment
comparable for quality or cost to the entertainment
now being shown in the theatres of
America day in and day out."
A meeting of the committee was scheduled
this week to map plans for a conclave of exhibitors
in the tristate area of Utah, Idaho
and Montana to be held in Salt Lake City
as near September 20 as possible. The reason
for this date is that the fall golf tournament
of Variety Tent 38 is scheduled then.
BOXOFFICE
:
: September 8, 1951 51

. .
. .
SAN FRANCISCO
Asa result of a meeting between C. E. Mc-
Donald, district manager of Fox West
Coast Theatres, and a San Carlos newspaperman,
the Carlos Theatre parking lot will
remain open free to commuters and shoppers
until a thorough investigation is made of
any commitments made by FWC when it first
built the theatre and parking lot . . .
Mario J. Menconi is the new manager of the
Lincoln in Lincoln. Menconi has been in the
theatre business for the last 18 years associated
with T&D Junior Enterprises, which
operates theatres throughout California. His
latest assignment was in Placerville.
University of California extension division
here is offering a new course for theatregoers.
"The Spectator as Critic." The course
is designed to enhance the knowledge, critical
judgment and appreciation of the spectator
in the realm of the theatrical arts . . .
In tow-n from Hollyw^ood were Gail Patrick
and Dennis Morgan. Cecil Kellaway was injured
and had to leave the cast of "Three
Wishes for Jamie" while here.
Suit was filed by the husband and children
of a San Francisco woman who died
three days after .she suffered a fall in the
State Theatre in south San Francisco. The
complaint filed asks for $100,000 as a result
of her death. Defendants named were the
State Theatre. Manager Monty Crooks, United
California Theatres and Golden States Theatres.
The California State Fair opened with a
bang with varicolored balloons being re-
NEXT TINAE 1 OWN A
Tv4EATBE-\M U9IN'
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PROGRAMS.'
PRINTING COMPANY
THIRTY-FOUR HYDE STREET
SAN FRANCISCO 2. CALIFORNIA
leased and thereby revealing a giant redwood
statue of Youth, the fair theme .
Telenews Theatre of San Francisco celebrated
its 12th anniversary by presenting free
gardenias to the women . . . Bii'thday celebrations
also were held for Mike Smith, regional
manager of army motion picture service,
and Emogene Macarty, army motion picture
service, who returned from Portland
and celebrated her birthday September 5.
Western States Popcorn Supply Co., headed
by Bob Boaz, has become consolidated with
Oakland Popcorn Supply. Headquarters will
be at 1730 East 12th St. in Oakland. The
firm will carry a new and complete line of
popcorn and popcorn supplies . . .
Bros.-Barnum & Bailey circus has
Ringling
come to
town. The crowds waiting in line to secure
tickets proved that everybody loves a circus.
Tuesday night (4) saw the special preview
opening of the western premiere of
"Flying Leathernecks" at the Golden Gate
Theatre. On stage w-ere stars John Wayne,
Robert Ryan. Janis Carter and Don Taylor.
Also present was Producer Edmund Grainger.
A 50-piece marine band, 400 military personnel
and an honor guard were present. Mark
Ailing manages the Golden Gate.
Back in town for a short visit from his
Washington post was Charles Shutt, who is
here with camera crews to film proceedings
of the Japanese peace treaty and the Pacific
pact signing. Shutt is w-ith Telenews
Productions. Also working like a beaver on
the political scene is Frank Vail, cameraman
for WB Pathe News here.
Robert Lippert, Lippert Theatres and Lippert
Pictures, hosted a party for 80 in celebration
of his 25th wedding anniversary .
Adele Kotite, Golden State circuit, returned
from her vacation . . . Mel Klein, Columbia
exchange, complained of a stiff neck—the result
of sitting in a direct draft . . . All
Filmrow disappeared Friday preparatory to
the three-day holiday . . . Mike Newman,
publicist, put on a great campaign for
"Pickup" at the Orpheum and did a little
picking up himself in the way of a terrific
cold.
Charles McBride, United California Theatres,
died August 31 following an illness.
McBride had been assistant to Roy Cooper
and had been W'ith the organization for about
Una Harrington, biller at
ten years . . .
Warner Bros., was married September 1 . . .
Warner Bros.' Ernestine DeRyan, booker's
.secretary, fractured her leg and is recuperating
at the St. Francis hospital . . . Carroll
Bradley of Ed Rowden Theatre Service is
handling the Movie Sweepstakes for the
San Francisco exchange area. Bradley formerly
was w'ith United Artists Theatres.
Bob McNeil, United California Theatres,
is home recuperating after a recent illness
. . . Phyllis Velterline, receptionist for United
California Theatres, returns to her job September
10 after an absence since November
. . . Russell M. Derego, with army and air
force motion picture service for the last
three years, resigned to enter the submarine
service. Nancylee Sadler of the same organization
went to Reno and Tahoe for three days.
Jerry Collins, booker at United California
Theatres, is home from the hospital and get-
. . . Reports
Mike Smith, regional
ting along nicely . . .
manager of AMPS, went to Seattle and Portland,
rushed back to the office here to spend
one day, then took off for Alaska . . . After
a record-breaking run, "Kon-Tiki" leaves the
Vogue Theatre and on September 12 "Seven
Days to Noon" opens ... A second unit of
"The Brigand" spent a week at Olancha near
Lone Pine, Calif., filming background for the
film which stars Anthony Dexter
are that Orson Welles has purchased
a building in Carmel which he will use as
a television laboratory.
Steve Trenka Opens New
City-Vu Airer at Billings
BILLINGS, MONT.—Billings' newest drivein,
the City-Vu Drive-In, opened this summer
a mile east of town just off Highway 10. It
has three-way exits which open onto two
highways for quick and safe departure.
Steve Trenka, who opened the ozoner, has
been busy nearly a year on the new theatre
and did most of the work himself. Only the
complicated RCA equipment needed outside
help to install. Trenka has been a resident
of Billings since 1931 when he came from
Pennsylvania. He also owns an apartment
house here and the Trenka Ai-my and Navy
store.
Albert Castle Promoted
By West Side Theatres
SAN FRANCISCO—Albert H. Castle, manager
«f the Newman and Gustine district
for West Side Theatres, has been appointed
assistant to the vice-president and general
manager, a new position at the headquarters
in Livermore. Matthew Trotter succeeds
Castle as district manager.
Los Angeles Reshuffle
LOS ANGELES—A further reshuffling of
Fox West Coast's first run lineup here was
made Friday i7i when Lippert 's "Lost Continent"
and "Highly Dangerous" opened at
the Los Angeles, Uptown and Vogue theatres,
replacing 20th-Fox's "People Will Talk."
The latter opus, however, remained for a
second week in two other FWC houses, the
Wilshire and Loyola.
r speciAL \
fRAlLBRs
iMOnOI PICIURE
LSERVICE COJ
Q5HYDESI. Stnlranciscol^f.
OERAID l.^a»l«^ES.
THEATRE /ALE/
7146
52 BOXOFFICE
:
: September 8, 1951

. . Tim
. . Edna
. .
. .
, Six
/'
i
DENVER
/Changes in the Fox Intermountain managers
lineup include the retirement of
Jim Hughes as city manager at Alliance.
Neb. He is succeeded by Ralph Roe. former
city manager at Delta, Colo. Neil Ross, city
manager at Montrose, has been moved to
Delta to make way for Ed Nelson, formerly
at Montrose, but recently promoted to city
manager at Laramie, Wyo. Nelson was moved
back to Montrose at his own request, since
he had too many things there that required
his personal attention. Charlie Allum, city
manager at Walsenburg, is filling in at Laramie
temporarily, and Lloyd Gladson, a,ssistant
city manager at Las Vegas. N. M., will fill
in at Walsenburg. Lewis Boucher, assistant
at Laramie, is relieving Chet Miller, city
manager at Sterling, who is on leave. Russ
Page, assistant city manager at Sheridan,
Wyo.. has been promoted to a similar post at
Rock Springs. Wyo.
Mel Madero, manager of the Paramount.
Cheyenne, is father of a baby son . . . Allied
Rocky Mountain Independent Theatres has
set its winter board of directors meeting for
January 15. when officers will be elected .
Jack Allender has returned to Denver, this
time as salesman for 20th-Fox. He was here
prior to 1940 as salesman for Universal.
Joe Stone, manager for National Theatre
Supply, has moved into a new home .
George Frantz, theatre engineer, has started
on an inventory and inspection tour of the
properties of Rialto Theatres, belonging to
E. J. Schulte, Casper, Wyo. The tour is being
made for insurance and other purposes, and
will include, among other properties, about
12 theatres in Colorado and Wyoming.
Tom Smiley, Realart general manager, is
entertaining his parents, who are visiting
here from then- home in Cincinnati. This
week Smiley visited the Realart exchange in
Salt Lake City . Ahlers, contract
clerk at Paramount, is taking a rest because
of recent illness . . . Sherry Richardson,
Rochester, N. Y., is the new phone girl at
Paramount . Holt was through Denver
twice recently because of personal appearances
being made in South Dakota.
Lou Shapiro, head of the RKO location department,
was in Denver making arrangements
for the shooting of "Korea," some of
which will be shot at Colorado Springs, Colo.
Exhibitors seen on Pilmrow included John
E. Hobbes. Cimarron. N. M.: Robert Smith.
Steamboat Springs; Burl Lingle, Estancia,
N. M.; Lloyd Greve, Eagle; Mrs. Mary Lind,
Rifle; Mr. and Mrs. Fred Hall, Akron; Dorrance
Schmidt. Bridgeport, Neb.; Fred Anderson,
Easton; Neal Beezley, Burlington;
John C. Wood, Springer. N. M.; Glen Wittstruck,
Meeker; Mr. and Mrs. R. D. Ervin.
Kremmling; Frank Naccarato, Trinidad, and
Mr. and Mrs. H. D. Mischoff. Lovell, Wyo.,
who liad just returned from a vacation trip
that included New York City.
Earl Ridenour to Durango
As Basin Drive-In Manager
DURANGO, COLO.—Earl Ridenour, owner
of Basin Amusement Co., has been appointed
manager of the Basin Drive-In Theatre.
He had been in the theatre business before
he organized his amusement company
here.
Vavid'Sets Ten-Year Record With 300
At Grauman's Chinese in Hollywood
LOS ANGELES—Several strong new attractions,
bolstered by intensified showmanship
campaigns including star-studded premieres
and exceptionally heavy Labor day
weekend trade, spawned record-shattering
grosses in a number of local houses. Topper
of the week was "David and Bathsheba,"
which zoomed to a smashing 300 per cent in
two theatres and set a record for the last
ten years at one of them, Grauman's Chinese.
Hitting the 200 per cent level were "Five"
and "His Kind of Woman," the latter opening
in a new first run unit comprising the
Orpheum, Hawaii and El Rey. Outstanding
figures also were posted by "A Place in the
Sun," at 190 per cent in its third stanza;
"People Will Talk," achieving 140 per cent in
its opening week, and "Jim Thorpe—All
American," also at 140 per cent for the first
stanza.
{Average Is 100)
Beverly Canon—Kon-Tiki (RKO), 19th wk 70
Chinese, Globe—David and Bathsheba (20th-Fox) 300
Downlovirn, Hollywood Paramounts— That's My
Boy (Para),
4''
Egyptian, Loew State Rich, Young and Pretty
_ (MGM), 2nd
Arts—A Place in the Sun (Para), advanced
pru 3rd ..190
Star—Five (Col) 200
HiUstreet, Pontages-Alice in Wonderland (RKO)
lour days of 3rd wk 100
Laurel Tales oi Hoifmann (Lopert), advanced
prices, 14th wk 100
Los Angeles, Vogue, Wilshire, Uptown, Loyola-
People Will Talk (20th-Fox) 140
Orpheum, Hawaii, El Rey—His Kind of Woman
(RKO) _ 200
United Artists, Iris, Ritz Francis Goes to the
Races (U-I) 100
Warners Hollywood, Downtown, Wiltern—Jim
Thorpe—All American (WB) 140
Holdovers in Frisco;
'Cyrano' Sixth Leads All
SAN FRANCISCO—"Cyrano de Bergerac"
moved over to the Esquire Theatre for its
sixth week on Market street and came up
with a loud 180 per cent high. The opening
of the double UA bill, "The First Legion"
and "Three Steps North," marked up a 150
per cent high.
Esquire—Cyrano de Bergerac (UA), 61h wk 180
Fox—Mr. Belvedere Rings the Bell (20th-rox),
Cavalry Scout (Mono) - 120
Golden Gate—AUce in Wonderland (RKO), 2nd
vk.
Orpheum— Sirocco (Col); When the Redskins Rode
(Col), 2nd wk
Paramount—That's My Boy (Para), 3rd wk
S't. Francis—A Place in the Sun (Para), 2nd wk
United Artists—The First Legion (UA), Three Steps
North (UA)
United Nations—Captain Horatio Hornblower
(WB), 3rd wk
Warfield—Rich, Young and Pretty (MGM)
'Leathernecks' Sets New Record
In Denver With 300 Gross
DENVER—Three holdovers and a twin bill
ji>]
i^'
to move is the record set up for the week.
Staying are "Flying Leathernecks," which set
a record at the Broadway; "Here Comes the
Groom," with the best gross of the year at
the Denham, and "His Kind of Woman" and
"Murder Without Crime" at the Orpheum.
Moving to the Rialto was "Frogmen" and
"14 Hours" after a fine week at the Denver
and Esquu-e.
Broadway—Flying Leathernecks (RKO) 300
Denham—Here Comes the Groom (Para) 150
Denver, Esquire—The Frogmen (20th-Fox);
Hours (20th-Fox) 175
14
Orpheum—His Kind ol Woman (RKO); Murder
Without Crime (Mono) 150
Paramount, Webber—Comin' Round the Mountain
(U4); Yes Sir, Mr. Bones (LP) 100
Vogue Happiest Days of Your Lite (London).
2nd wk 90
'Hornblower' Leads Seattle;
Three Ties for Second Place
SEATTLE—The pre-Labor day week was an
exceptionally good one, with all attractions
drawing well above average.
Blue Mouse—On Moonlight Bay (WB); Fugitive
Lady (Rep), 5th d, t wk 175
Coliseum—Meet Me After the Show (20th-Fox);
Roodblock (RKO), 2nd wk 175
Fifth Avenue— Alice in Wonderland (RKO),
3rd wk 125
Liberty—Rich, Young and Pretty (MGM), 3rd wk. 130
Music Box—Four in a Jeep (UA) 120
Music Hall Captain Horatio Hornblower (WB);
St. Benny the Dip (UA) 200
Orpheum—Cyrano de Bergerac (UA); The First
Legion (UA), 2nd wk .....175
Paramount—That's My Boy (Para), 3rd wk .150
A. L. Schafer Buried
HOLLYWOOD — Services were held
Wednesday (5) for A. L. "Whitey" Schafer,
director of still photography in the Paramount
studio publicity department, who sustained
fatal burns in a yacht explosion in
Bremerton, Wash.
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. . Andy
. . Arthur
. . Ray
. . Paramount
. . Exhibitor
: September
. .
LOS ANGELES
•pack on the job at his Gardens Amusement
Co. after a fishing expedition to the
Sierras, was Max Gardens Devine
.
mot the actor), who has been managing the
Strand Theatre for the past nine years, has 600-car ozoner in Douglas . Vogel,
left that post to become a short subjects popcorn processor headquartering in Hamburg.
Iowa, popped in (pun intended) to
booker for the Pacific Telephone & Telegraph
visit
Co. employe relations department . . .
Bernie
Vic Hunt, who heads National Theatre
Wolf, division chief for National Screen Service,
headed for San Francisco on a business
Supply's popcorn department.
Bernie Leavitt, local theatre impresario,
trek.
and partner W. B. Wickersham have started
construction on their new 250-car drive-in
What's expected to be one of the biggest
between Douglas and Bisbee, Ariz. It's designed
to resemble Ft. Cochise, historical
social blowouts to hit Filmrow in years is
slated for October 6 at Griffith park when
stockade, and will be equipped with TECA
the newly formed Filmrow club holds its
first annual picnic. With Ben Peskay head-
speakers, a 60-foot screen, and Century
sound and projection. The ozoner, occupying
a 20-acre site, will be open about mid-
October. Leavitt and Wickersham also operate
the Silver Dollar Drive-In in Phoenix.
ing the arrangements committee, plans call
for a ball game between exhibitors and branch
managers, games, races, hot dogs and other
trappings . . . Bill Alford, formerly a booker
with the Earl Streebe circuit, has taken over
bIst SPECIAL TRAILEftg
DO [T
NOW
Customers Are Coming Back
To The Theatre . . .
KEEP THEM COMING
WITH FIRST CLASS
ACCOMMODATIONS
See Us About Replacing
Your Worn Out Equipment
On RCA's Easy Terms!
the Desert Hot Springs Theatre from H. L.
Plymise.
Ed Budd of the B. F. Shearer Co. sold two
Motiograph units for installation in new
drive-ins in Arizona—the Tonto, a Parker-
Bronson enterprise in Winslow with a 400-
car capacity, and George Diamos' Sunset, a
It was stogie-passing time for Jim Dillon,
assistant to George Bowser, Fox West Coast's
general manager. The baby son has been
named James Joseph jr. . . . With Herb Mc-
Intyre, RKO western district manager.
taking a leave of absence for reasons of
health. Cress Smith, formerly with United
Artists, has assumed his duties pending Mc-
Intyre's recovery.
Wholesale managerial shifts were recorded
in the Fox West Coast circuit following the
resignation of Don Green, who resigned as
manager of the Mesa. Green was replaced by
Freddie Dee, moving over from the Lido. Dee
was succeeded by Dick Mason, shifting from
the Ravenna, where the manager's post was
. , . Looking and
filled by Rick Williams
feeling fine. Bill Foy of FWC's maintenance
and purchasing department is back on the
job after a recent operation.
Tax on Tax Finds No
Second in Porterville
PORTERVILLE. CALIF. — A proposal to
sock a 3 per cent entertainment tax on local
theatres died at a recent meeting of the
city council when no one would second the
motion. In fact, all tax increase proposals
died for want of a second.
It would seem, at least in central California,
that the steady march of confiscatory
tax proposals are going to find a
scarcity of seconds from now on. The same
thing has happened in all major cities of the
area from Sacramento clear down to Bakersfield.
People don't want any more taxes.
Everett Howell, manager for the three
local theatres, told the council that theatregoers
are already paying a 20 per cent tax.
SE ATT LE
.
R/Tary Martin, formerly with Warners, is
joining the staff of Manley-Burch Popcorn
Co.. as office manager . . . Paramount
newsreel cameraman C. L. Edwards, who has
been seriously ill, is now well on the road to
recovery Strawick, owner of the
Auto View Drive-In. Spokane, was on the
Row . . . A. L. "Whitey" Schafer. Hollywood
studio photographer for Paramount, died
from burns received in a boat explosion at
Bremerton. The tragedy occurred when the
stove aboard a 42-foot cruiser on which Schafer
was a guest blew up. burning him severely.
He was vacationing in the northw-est at the
time of the accident.
. . . Vic Stewart, branch
Jack Engerman. Lippert manager, is going
to New York soon for a week or ten days .
Charley Gray. Manley-Burch salesman, while
on a trip through eastern Oregon and eastern
Washington, stopped to take in the annual
George Smith, Paramount
EUensburg rodeo . . .
western division sales manager from
Los Angeles, is spending two weeks on Vancouver
Island
manager for Warner Bros., has returned from
a sales meeting in San Francisco.
Also recently returned from San Francisco
is A. J. Sullivan, manager for United Artists,
who attended a sales meeting . . . Paramount
week. September 2-8. has been most successful
here with a 100 per cent booking during the
the week, according to Ralph Haden. Paramount
booker . . . L. O. Seley. Manley-Burch
manager, has returned from a two-week jaunt
around the Olympic peninsula and down to
Seaside with his family . employes
Ted Hackley and Mary Anne Pantano
are back at work after their vacations, and
John Kent, western Washington salesman,
has just started his vacation
Lewis, Lippert salesman, has returned from
an eastern Washington trip.
Those at 20th-Fox who have just returned
from vacations include Dot Larmore. biller.
who was at Sun Valley, and Jim Robinson,
head shipper, who is back from Banff and
Lake Louise. Emmy Galloway, booker secretary,
is due back soon from her vacation to
Iowa. While Robinson was enjoying himself
in Canada, his stand-in. assistant shipper
Morley Briggs, was in Swedish hospital,
leaving the shipping job up to office manager
Jim Brooks.
Bud Brady, manager for National Screen
Service, is being visited by his uncle, Harry
Brady, of San Francisco . visitors
in town included White Center theatre owner
Walter Coy; Mike Barovic, Tacoma and
Frank Willard, in from Parkland.
WESTERN
337C0LDEN(iATEAVE.«HE I-S302.
SAN FRANCISCO 2.CALIF.
Robert Hope Manages
Motor-In for Lippert
VISALIA. CALIF.—Robert Hope has been
named manager of the Motor-In Theatre on
Mooney boulevard. Ed Stokes, district manager
of Robert L. Lippert Theatres, made the
appointment. The new manager succeeds Otto
Schmitt, who has resigned.
Hope comes to Visalia from Fresno and
numerous years in show business. He was
associated with FWC and is a past president
of the Fresno Junior Chamber of Commerce.
The Motor-In was constructed in 1947.
QUKK THEATRE SALES!
Selling theatres is our business. Live
organization, quick results. When others
tail, give us a try, past record of sales
is our proof.
UNITED STATES COVERAGE
Inquiries Answered Immediately
Write Irv Bowron, Sales Mgr.
FRED B. LUDWIG, Realtor
4229 N. E. Broadway * Portland 13, Ore.
54
BOXOFFICE
:
8. 1951

Great Falls Liberty
Cuts Its 30lh Cake
GREAT FALLS, MONT—Raising of a
bright new curtain on a recent mid-August
evening symbolized 30 years of motion picture
exhibition at the Liberty Theatre. The newcurtain
was part of an over-all redecorating
and refurbishing project, the completion of
which was marked as part of an anniversary
memorial ceremony.
A five-tiered birthday cake having a twofoot
diameter at the base was divided among
the Liberty's patrons and a prize was awarded
the moviegoer guessing its total weight correctly.
Face-lifting for the 1,700-seat theatre began
early in July and cost more than $30,000.
Chartreuse monk's cloth tapestry was suspended
around all walls to eUminate echoes and
spread air cooling uniformly. Balcony, loges
and the last six downstairs rows were
equipped with new seats. The interior was
repainted, with chartreuse the dominant color
and trimming in green and gray. New drapes
and title curtain were also added.
Some "oldtimers" were on hand to celebrate
the anniversary. First and foremost was
Bill "Skipper" Steege, who became manager
a few weeks after the theatre opened in 1921
and held that position until he retired two
years ago. Mazie Richardson, whom Steege
says has probably the longest continuous
record as a theatre cashier in the U.S., and
who has been with the Liberty since its
opening, was also present. Engineer Bernard
Finus was another charter staff member.
Projectionists John Ca.se, Roy McCallum
and Art Moc have been at the Liberty since
sound came in in 1928. Bruce I. Steinmetz,
who died early in August, was also a member
of the latter group.
TEI Constructs Second
Drive-In at Carlsbad
CARLSBAD, N. M.—Theatre Enterprises
has purchased a seven-acre tract of land a
mile and a half north of town on the Artesia
highway for a drive-in. Pi-eliminary work
will begin there next week or the following,
it was stated by Bill Bartlett, city supervisor
for TEI. The land was bought from
H. C. Dickson on the west side of the highway.
Additional land may be bought, Bartlett
added.
Construction is expected to be completed
by next spring, Bartlett said. The new theatre,
tentatively named the Corral, will be
able to accommodate 400 cars, the same
capacity as the Fiesta Drive-In in south
Carlsbad.
Theatre Enterprises will continue to operate
the Fiesta, the supervisor said. The purpose
of the new theatre is to permit a larger
variety of pictures to be shown.
Volunteer for Korea Relief
HOLLYWOOD—Industry leaders, including
Y. Frank Freeman, Jack L. Warner, Samuel
Goldwyn, Jean Hersholt, Bob Hope, Harry
Cohn, Charles P. Skouras, Loretta Young,
Jack Benny, Walter Pidgeon and Jennifer
Jones, have voluntesred their services as
members of the Los Angeles branch of the
American Relief for Korea committee, of
which Dore Schary is chairman. The group
is collecting used clothing for the ravaged
people of war-torn Korea.
BOXOFFICE September 8, 1951
Australian
Tradepaper Favors
Higher Minimum Admission
By WILLIAM BEECHAM
Australian Bureau, BOXOFFICE
PERTH, W. A.—The Australasian Exhibitor
(Sydney) is calling for uniformity in admission
prices at cinemas throughout the country,
and suggests:
"Surely for three hours entertainment Is.
6d. is little enough to ask for." It adds:
"Compare what we give and what we ask
with the money demanded for football, fights
and racing. This criminal generosity on our
part is doing grave hurt to all sections of a
great industry and hurting it at a time when
it should be building its defenses against the
threatened encroachments of television and
other forms of amusement.
"If we want to remain the principal form of
entertainment for the masses we must have
enough money to provide for the comfort
and enjoyment of our patrons. Already there
is being exposed to the public view too much
evidence that we are a band of folk just
scratching for a living.' Once that impression
grows stronger we will find ourselves
and our offerings losing all appeal to people
seeking luxury and enjoyment of the highest
class as an escape from their own less colorful
existence. No one will want to pay money
to go from a drab home to a drab theatre."
Those statements are full of solid sense.
Many of us recall when vaudeville was the
principal form of entertainment for the
masses. But it was overwhelmed by the motion
picture and it gradually faded almost
out of existence. Who knows what the future
will bring forth? In the past half-century
we have seen so many changes in life
that almost anything is possible.
The industry here is seriously concerned
over the matter of Sunday screenings. Some
little while ago four Western Australian
cinemas were granted permission by the state
government to charge usual admission rates
on Sunday evenings, but the Motion Picture
Exhibitors Ass'n was strongly against such
a move, and the matter of film supply is
still in doubt. New Sunday screenings have
been started in Sydney, and the MPEA says:
"The board of management of the association
places on record its emphatic opposition
to the opening of theatres on Sundays for
commercialized entertainment and directs
President A. R. Payne to take whatever steps
he may deem necessary to uphold the policy
of the organization to keep theatres closed
on the Sabbath. The commercialized screening
of films on Sunday would, in the opinion
of the board, antagonize a large section of
the community, besides breaking up the
friendly employe-employer relationship that
has existed over the years."
But the Chief Secretary has for years tried
to encom-age the screening of films on Sundays,
and some of the distributors are extremely
favorable to Sunday openings. Just
what the outcome of the moves in the various
states (Queensland is also moving in the
same direction) will be, remains to be seen.
Vic Hobler, South Pacific general manager
for Hallmark Productions, tells us that "She
Shoulda Said No," did remarkable business
in Tasmania despite the coldest weather for
almost a century. In September this fea-
W
ture will be offered at the State Theatre,
Melbourne, a house holding 3,371 people.
Hats off to Ernest Turnbull, managing director
of Hoyts Theatres, who arranged for
every Australian soldier serving in Korea to
receive from his organization a leather writing
case containing a ball point pen, a writing
pad, envelopes and a calendar. Being on behalf
of a motion picture organization, however,
this gift passed almost unrecorded in
the general Austrahan press.
Hoyts Theatres is to handle the distribution
of the. Italian feature "Bitter Rice" and
the Danish feature "We Want a Child" itself
and it will offer these releases outside its
own circuit.
At the recent Queensland MPEA conference
considerable discussion took place on
the matter of television in relation to the
film industry, but members were generally
of the opinion that they had insufficient
knowledge to come to anything like finality
on any questions. But they were most decided
on the matter of the public screening of
16mm films free of charge, and they urged
that legislation should be provided to prevent
such screenings being indiscriminately used
in unlicensed premises.
Noel Monkman of Monkman Productions
is now starting a color feature on the Queensland
Great Barrier reef. He has signed a
contract with Armand Denis. New York, and
Mr. and Mrs. Denis will arrive in Australia
early next year to join Monkman.
Waddington's Theatres reports a net profit
of £5,779 for the financial year ended Nov.
30, 1950. This was an increase of £684. and
the ordinary dividend has been raised from
6 per cent to 7 per cent.
Payroll of Centre Theatre
Is Stolen at Salt Lake
SALT LAKE CITY—Intermountain Theatres,
which has been victim of several holdups
recently, had another theft to ponder last
week. When Herbert Schoenhart, house
manager, arrived at the Centre on Thursday
morning, he discovered that a cabinet
containing envelopes with pay for the house's
34 employes had been entered and the envelopes
stolen.
There was no evidence of forced entry into
the theatre and officers and theatre executives
reported that entry to the cabinet had
been made by key. The thief had made off
with $1,000.82, the payroll. Early this week
an envelope containing $890 of the missing
money was returned to the theatre.
Lucille Ball to TV
HOLLYWOOD—Shooting space has been
secured at General Service studios by CBS
and the Desilu Corp., headed by Desi Arnaz
and Lucille Ball, for the filming of 52 halfhour
TV films starring the bandleader and
his actress-wife.
55

. . The
PACIFIC NORTHWEST ITEMS
. . . C. H.
.
Phe Motor Vu Theatre staff at Coos Bay,
Ore., celebrated the ozoner's first birthday
this summer. One night a big cake, donated
by Gamer's bakery, was cut by the staff for
patrons. Posing for a staff picture in the
Coos Bay Times were A. E. McDuffee, Mrs.
W. M. Callahan, Mrs. H. E. Smith, Mrs. E. C.
Stephens, Mrs. McDuffee (manager), Dick
Scales, Mrs. Harold Perkins, Jack DeLong,
Oscar Johnson and E. P. Long
Smith, owner of the Columbia Theatre at St.
Helens, Ore., instituted a new booking policy.
"We are going to show all important pictvires
in Helens as close to the first run showing
in Portland as possible," said Smith. Suiting
the deed to the word, he canceled out "Halls
of Montezuma" until later and booked in "The
Last Outpost" Aladdin Theatre at
3017 S. E. Milwaukie in Portland, which
closed in June for complete remodeling and
modernization, will reopen some time in September.
I. Geller and S. Maizels are the
managers.
Mr. and Mrs. Ernest Clark, owners and
operators of the Molalla Theatre at Oregon
City, increased admission prices from 50 to 60
cents for adults . . . Charles Bostwick was in
the Joseph, Ore., area this summer looking for
a site for a drive-in. He said on his departure
that he had not yet acquired a site
but was still in the market for about three
acres. Bostwick said that federal building
regulations would not permit a brand new
operation but that he intended to move in an
outfit from the coast. He hopes to locate
within about a mile of town.
The 45th Street Theatre in Seattle was
singled out recently for special commendation
by civic leaders who work on programs for
children's leisure time activities. Mrs. Lloyd
Holtz. all-city chairman for the Seattle Council
of Parents and Teachers' movie committees,
pointed to the excellence of the Saturday
matinee programs selected by Manager
Jack Neville. At considerable expense,
she said, a number of special children's films
replaced the regular bookings and the theatre's
matinees were among the best in the
city. Mrs. Holtz said the children's matinees
at the 45th Street Theatre have always been
above average and that Neville has been a
leader in this field. She urged that parents
support the policy and send children to motion
pictures on Saturday afternoons instead
of sending them unaccompanied at mght.
BOXOFFICE readers will remember Jack
Neville from a SHOWMANDISER article this
spring, which quoted him about how to organize
properly and present special children's
shows. Conscientiously working w'ith
civic groups was suggested by the theatre
ownar as implicit in the success of the selects
showings for youth. The BOXOFFICE
article was mentioned in the Seattle North
Central Outlook.
The first in a long list of renovations for
the Evergreen theatres in Spokane can now
be seen at the Fox. Jack Hamaker, Evergreen
manager, is lording it over 1,400 square
yards of wool carpeting that cover the foyer,
spacious mezzanine and main floor aisles.
Cost of the carpet alone, aside from labor,
was $24.60 per yard. The new carpet has a
pile length three times higher than the wartime
carpet it replaced. It was sewed in one
piece and laid completely in a single evening.
Similar procedure was followed in covering
the grand staircase, said to be the
largest in the northwest. Color tones combine
chartreuse with lime and blue, a scheme
that interior decorators would have frowned
upon 20 years ago, Hamaker said. The Fox
is soon to have new drapes, loge seats (some
of which will be installed on the main floor)
and new usher costumes to harmonize with
the decorations. While the Fox is going to be
the beauty queen of the northwest, improvements
are also planned for Evergreen's other
two Spokane hou.ses, the State and the
Orpheum.
Earl Fisher, operator of Earl's Drive-In on
Division street in Portland, was brought into
district court on two charges of violating
regulations of the state wage and hour commission.
For employing a minor girl without
a permit, Fisher was fined $25 and given a
60-day suspended sentence. The second charge
was for employing a woman 48 hours a week.
This charge also drew a suspended sentence.
Bids will be called soon in Aberdeen for
marquee alterations to the former Warner
Theatre and the New Bijou Theatre, as w'ell
as the New Hoquiam Theatre at Hoquiam.
Aberdeen Theatres Inc.. which recently purchased
the Warner, plans to rename the three
houses the Aberdeen, Bijou and Hoquiam.
The Jefferson Theatre at Whitehall, Mont.,
has installed new coated lenses in its projectors.
The comparatively new improvement
in motion picture projection makes the Jefferson
one of the few small theatres in the
state so equipped.
The Starlite Drive-In east of Colorado
Springs on Highway 24 has added a 30-foot,
gasoline-powered train to its playground below
the screen. The choo-choo will run over
nearly 1,000 feet of track and will carry a
full free-load of 24 children or 12 adults.
Paul Rothman, Starlite Theatre manager, explained,
"It was designed so that Mom and
Dad can ride along with the little folks." The
ozoner already has some teeters, slides and
swings for kids and provides meal service
for the customers who desire to arrive at
the theatre before showtime.
The Luv-Vu Drive-In was a mass of mud
after the mountain floods last month. But
other than stopping business for several days,
damage did not appear too bad at the Loveland,
Colo., situation. The projection room,
where the most damage could have been done,
was not hurt except for some water in the
room
. . . Lieut. Thomas Peace, theatre officer
at Camp Carson, received his promotion
to captain at the Colorado Springs installation.
Salt Lake City's theatre stickup man struck
for a second time within 48 hours last month,
forcing a Centre Theatre cashier to hand
over $150. A similar holdup the previous
night took $75 from the Capitol Theatre.
Cashier Joan Youngberg said a man in a maroon-colored
shirt stepped up and asked, "Is
it too late to see a whole show?" Then, just
as she was preparing to hand him a ticket,
he thrust a gun at her and said, "Hand it
over or I'll blow your brains out!" She handed
over most of the money and. as she leaned
forward, the bandit warned her. "Don't you
dare push a button!" Assistant Herb
Schoenhardt said later several witnesses saw
the gunman run east on Third South street
to Floral street.
Ready to jump off the blueprints into actual
construction are plans for a brand new theatre
on the corner of 16th and Cleveland place
in Denver, opposite the Majestic building.
The theatre will be another feather in the
Fox Intermountain circuit cap and is reported
to contain every new comfort and knickknack
in the amusement book, with special
emphasis on television. Seating capacity will
be 1,250, with construction to start in late fall.
C. A. Baur Goes to Juneau
To Relieve Shearer House
JUNEAU. ALASKA—C. A. Baur. manager
of the Roxy Theatre in Bremerton, Wash.,
for nine years, is taking a working vacation
here until September 15 while Ted Heyder,
manager of the Capitol Theatre, is south for a
vacation and rest. The Capitol, like the
Roxy, is a B. F. Shearer theatre and Baur has
been associated with the Shearer theatres
for a number of years.
The B. F. Shearer Co. operates eight theatres
in Washington and Alaska, and the
theatre equipment end of his business is responsible
for decorating the Fourth Avenue
Theatre in Anchorage and other Lathrop enterprises,
and theatres in Juneau and Ketchikan.
Ml-, and Mrs. Shearer last visited in
Alaska a dozen years ago and have many
friends throughout the territory. Baur
brought the good wishes of his boss to those
in Juneau.
Remote Colorado Town
Shows 2 Nights Week
BRECKENRIDGE, COLO.—Mr. and Mrs.
Lester Adrian, operators of the Dillon and
Breckenridge theatres, have reopened the
latter following a complete remodeling and
redecorating job. The exterior now takes on
the appearance of a theatre with bright red
and white trimming, and the interior has been
repainted and seats reconditioned. An exit
has been installed on the east side of the
house so there are now three exits.
The Adrians also instituted a new policy.
Shows at the Dillon, in this remote mountain
town, will now be on Fridays instead of Monday
nights. And the Breckem-idge Theatre
is open for business on Sundays and Fridays,
with two shows nightly.
New Pact for Esther
HOLLYWOOD—Esther Williams, currently
starring in "Skirts Ahoy," has been handed
a new long-term contract at MGM. The former
champion swimmer will next appear in
"One Piece Bathing Suit," to be followed by
"Everybody Swims" and "The Girl Prom
Rector's." Completed, and due for release
next month, is "Texas Carnival," in which
she stars with Red Skelton and Howard Keel.
Edward Kelly to Springs
COLORADO SPRINGS—Edward J.
Kelly,
who has been manager of a theatre in Greeley.
Colo., for the past year, has been made
manager of the 8th Street Drive-In here. A
native of Minneapolis. Kelly was a navy pilot
diu-ing World War II and returned to show
business after serving as principal of an elementary
school for a year after the war.
56 BOXOFFICE :
: September 8, 1951

Municipal Leader Asks
Ticket Tax Reshuffle
CEDAR CITY, UTAH—A reshuffling of
amusement tax revenue was demanded by
Dr. Pi-eston L. Jones, mayor of Nephi. during
the recent Utah Municipal league convention
here this past week. Dr. Jones, president of
the league, said that amusement taxes should
be refunded to cities in which they are collected
to help combat spreading juvenile
delinquency. He said that cities do not have
the funds to combat hoodlumism, but the
tax moneys would provide the wherewithal
for the fight.
If the money collected from places of
amusement, such as theatres, dance halls
and carnivals were put into the communities
in which they were collected, the communities
could build recreation centers and
parks, the speaker declared, and thereby
furnish places for youngsters to play. He said
that "municipalities are caught between
rising costs and rising national taxes without
getting any increased revenue for city
projects,"
His appeal came as hoodlumism was
spreading in many Utah communities and
strong police powers were being invoked to
curb a wave of beatings and unprovoked attacks
by teenage gangs on adults and other
teenagers,
Bakersfield Nile Does
Well on Matinees
BAKERSFIELD, CALIF.—The Nile Theatre,
one of the largest here, has had a very .successful
matinee season during the summer
school vacation. Ruth Mack, assistant manager,
said this is the first summer the Nile
had tried matinees. First run pictures have
been exhibited.
The Nile joined with the Fox West Coast
group here in the fight against the city entertainment
tax of 10 per cent, which the
showmen lost after a tough battle to the
higher courts, extending over several years.
The Nile, owned by Pr-eferred Theatres of
Long Beach, is managed by Louis B. Peldo.
Three Fox West Coast theatres in Bakersfield
are running matinees, the Kern, the
California and the Rex, and all have reasonably
good daylight boxoffice.
The Nile, the Kern and the California get
85 cents a seat, and $1.05 for loges. The Rex
gets 50 and 65 cents.
Mesa Drive-In at Pueblo
Opened by Westland
PUEBLO, COLO.—The Westland Tlieatres
has opened its new 995-car Mesa Drive-In
here. The ozoner has a unique safety feature
in a sidewalk that runs from the concession
stand to the playground area, with
posts along the way so that cars cannot run
over it. The projection booth is on top of
the concession stand, and in back of some
seats for walk-ins, sort of a roof garden idea.
There are seats for 100 walk-ins.
Fred Wade in Newcastle
NEWCASTLE, WYO.—Frederick E. Wade
of Cheyenne has taken over the management
of the Starlight Drive-In. He replaces
Bernie Kearney, who left in July to rejoin
his family in California. Kearney had been
in Newcastle as manager of the theatre
since May this year. His home was in California.
Unique Frontier Town Theatre Was
Literally Hewn From Mountainside
HELENA, MONT.—Little by little, Frontier
Town has grown until, recently, its builder
believed it was ready for a theatre, and so
Frontier Town Theatre, Montana's most
unusual theatre, was built. Tliis replica of an
early-day frontier town was patiently constructed
over a period of four years by John
R. Quigley of Avon, Mont.
Located about 900 feet from Highway 10
and nearly topping scenic MacDonald Pass,
the site of Frontier Town overlooks one of
the most breathtaking views in the northwe.st.
From here a visitor may look far out
over Montana's majestic mountains or down
into a snug, peaceful valley. Frontier Town
Theatre, in keeping with the town for which
it was named, is authentic western in style
and has combined, in an amusingly clever
way, all the glitter and color of the Gay
Nineties with the rustic informality of the
old west.
Space for the theatre was literally hewn
from the mountainside. Two huge boulders
which were once inside the mountain now
stand guard at the theatre entrance. Only
one modern touch was permitted during the
erection of the building—wall-length, plate
glass picture windows were placed on the
entrance side so the beauty of the outdoors
scene might be brought inside.
Inside, the peeled log walls are decorated
with such important signs as, "Everybody
Look Purdy" and "Leave Yore Guns at Thuh
Door." A large poster, featuring the photograph
of a local Helena citizen attired in
oldtime garb with the title of horse thief, offers
a reward of $5,000 dead or alive. All
woodwork is hand-hewn and put together
without nails and the large, circular stage
has the honor of being the only revolving
stage in Montana, Stage Ughts, cleverly
fashioned from shiny tin cans, cast a cheerful
light upon the crimson and gold draw
curtains, which, upon close inspection, turn
out to be pieces of dyed burlap, complete with
gay, gold-colored rope ties.
At the far end of the building is a "grub
bench" (western version of a modern snack
bar) where patrons may help themselves to
refreshments, then .seat themselves at a handmade
table and watch the show. Natural color
burlap table covers are decorated with horae
heads and cattle brands and ai-e all made by
Doris Marsolais Marshall, director of the
theatre.
Oldtime motion pictures are a specialty of
the Frontier Town Theatre and are exceptionally
popular with teen-age groups, eager to
see the stars of yesterday.
Frontier Town Theatre has been selected
as one of 64 locations for a nationally advertised
acting contest sponsored by Photoplay
magazine. To compete, contestants must be
under 25 years of age. Winners will go to the
Pasadena Playhouse where a final winner will
be selected for screen tests.
Mrs. Marshall is a dramatics teacher and
her pupils contribute a great deal of entertainment
at the Frontier Town Theatre. Her
husband, Walter Marshall, is publicity and
business manager for the theatre and has had
considerable experience in show business and
radio work.
Frontier Town Theatre had its grand opening
a few weeks ago and already the Wednesday
kiddy matinees, referred to as "lollipop
parties," have become a tradition. In
addition to the regular moving pictures, oldfashioned
melodramas in which both juvenile
and adult actors participate bring back
memories of "the good old days."
Informality is the keynote at this mountaintop
theatre. If the audience feels like
square dancing after the show, there's plenty
Nor are
of straw to slick up the cement floor.
there complaints against chewing gum or
popcorn, for there are no dry cleaning worries
in this theatre. Lots of good soap suds
and mountain spring water clean everything
in .short time.
THE NEW STAR AT FRISCO—When Columbia's "Pickup" bowed at the Orpheum
in San Francisco, Beverly Michaels, its star, was enthusiastically received by the press
in her suite at the St. Francis hotel, as is evidenced by the smiles of newspaper writers
sitting with her. "Pickup" is Miss Michael's first starring picture and this her first press
conference. Advance art breaks and feature stories were on the street a few hours after
her arrival. Stories centered around the theme, "Hollywood is seeking new faces." On
opening day Miss Michaels did four personal appearance shows at the theatre and was
introduced by assistant manager Don Beltz, who has been groomed as an emcee by
North Coast District Manager Graham Kislingbury. Pictured above at the luncheon
are, left to right: William Hogan, drama editor of the Chronicle; Mike Newman, Columbia
publicist; Hortense Morton, Examiner; Kislingbury and Beltz; two unidentified
press representatives; Anne Belfer, North Coast publicist; William Steif, the News;
Miss Michaels, and Fred Johnson, Call-Bulletin.
BOXOFFICE September 8, 1951 57

. .
Bagdad in
Buys First
PORTLAND—The first television to be seen
in Portland may be the closed-circuit type and
it probably will be in the Bagdad Theatre, according
to reports here. Tom Blair, Oregon
manager for Western Amusement Co. and
Jones Enterprises, joint owners of 24 theatres
in Oregon and others in California, said
delivery of equipment for direct-screen theatre
TV has been promised by March 1, 1952.
It was learned the cost of such equipment
is about $33,000 a unit. The firm Blair represents
has bought the first two units to be sold
on the west coast. The second probably
will go into a Los Angeles theatre.
Blair recently attended a Los Angeles sales
meeting at which the system was explained
and orders taken. The firm will attempt to
place a unit in operation in a Denver theatre
in time for showing the world series to
theatregoers. Like Portland, Denver has no
television whatsoever at present.
FIRST FROM NTS
The first indication that theatre largescreen
television was planned here came in a
telegram from National Theatre Supply Co.,
in Los Angeles, announcing that the Bagdad
had placed an order for a Simplex .system.
General Precision Co. is the manufacturing
firm. "Closed circuit" presentation of events
to theatre audiences via national television
network has often been discussed here, as
elsewhere, as the answer of theatre owners
to competition by open circuit telecasts.
The closed-circuit presentation, it is explained
to theatre owners in the west unfamiliar
with the eastern workings, requires
no television station for there is no
broadcasting. TV cameras at the scene of
baseball games, prizefights, etc., pick up the
program, feed signals into telephone circuits
which funnel them into theatres in the national
hookup, and the theatre TV equipment
projects it onto the screen.
The projection on a large screen is a major
trick in itself. For technical reasons, it has
been found best to trap the TV screen's images
on film, then project the film the same way
that motion pictures usually are projected.
CONTRACT FIGURE IS 833,000
It is the equipment to do this last job for
which owners of the Bagdad Theatre have
contracted to pay $33,000. It has been developed
to a point where its manufacturers
claim there is only a 60-second time lag between
receipt of the images on the TV viewing
tube and their projection from dried and
finished film on the theatre screen.
The Bell telephone system inaugurated
transcontinental television last week (4) with
the telecast of the Japanese peace treaty conference
in San Francisco. A coaxial cable
connects Portland with California points. The
reason theatre TV may be the first in this
area, however, is because the FCC is not
authorizing construction of any new private
television stations at the immediate time.
GO Northwest Theatremen
Hear of Large-Screen TV
SEATTLE—Seattle has a television station
piping programs into homes but television
broadcasts in theatres, now an actuality in the
Portland, Circuit House,
West Coast Theatre-TV
east, are just around the corner in the w-est.
They were explained to Seattle and northwest
theatre owners and exhibitors at a
luncheon in the Spanish ballroom of the
Olympic hotel last month. The speaker was
John Sims of New York, commercial manager
of the motion picture division of General
Precision Laboratories.
More than 60 exhibitors were in attendance
to hear Sims tell of the great success
of experimental telecasts in nine theatres on
the east coast with a total of 22,000 seats. The
telecasts use screens of normal size. Sims
said complete telecasts of one major football
game a week are contracted for and negotiations
are under way with New York producers
to telecast one Broadway show a w^eek.
When the service will be available in the
northwest is indefinite, Sims said, but it
will be at best another year.
Judge Upholds Majors
In Percentage Suits
GREAT FALLS, MONT.—U.S. Judge
Charles N. Pi-ay has sustained the complaints
of RKO. Loew's, 20th Century-Fox
and Warner Bros, by rejecting motions by
three local exhibitor defendants to dismiss
the companies' percentage actions. The actions
were brought by Theo F. Kluth, administratrix:
Helen Clavier, Orpheum Theatre
Co., and Thomas W. Grady. The Montana
theatres involved are the Orpheum, Conrad:
the State and Orpheum, Cut Bank, and
the Roxy and Orpheum, Shelby.
The defendant-exhibitors had made motions
seeking to dismiss each action, requiring
a separate statement of each claim of
each plaintiff and seeking a statement of
further details concerning the alleged fraud.
Open Drive-In in New Mexico
SILVER CITY, N. M.—Ray Johnson and
Herbert Johnson have opened the first
drive-in theatre in Grant county. It is
located on the Silver City-Central highway,
about four miles east of here.
VISIT LOCATION >!! 1 — GeorRt' Sidney,
MOM director, who was on location
for "Scaramouche" at Golden Gate Park
in San Francisco, had two visitors drop
in to watch him at work with his unit.
They are Langdon C. Wingham, left,
manager of the MGM San Francisco exchange,
and Boyd Sparrow, manager of
Loew's Warfield in Frisco, right.
De Luxe Cine Bujazan
Is Opened at Tijuana
TIJUANA, MEXICO—The luxurious new
Cine Bujazan, seating 2,350 per.sons and heralded
as the largest theatre in Lower California,
has been opened after two years of construction.
All the materials for the de luxe
house, except the seats, were acquired in
the U. S.
The curtain, measuring 22 by 12 meters, the
projectors and sound system all were U. S.
products. The stage area measures 22 by 8
meters.
Admission price to the house is five pesos
(58 cents') for orchestra seats and foirr pesos
(46 cents I for seats in the rear section. The
theatre has no balcony. At present the highest
admission charged here is 4.10 pesos (47
cents).
In addition to the Cine Bujazan, the same
operators have two theatres in Tijuana. The
same corporation operates theatres in San
Luis, Sonora, Mexicah and Tecate, has one
theatre in Ensenada and plans another in
that citv.
SALT LAKE
The Gem Theatre, de luxe downtown second
run showhouse which was sold recently
to Consolidated Theatres, was reopened
after extensive remodeling and redecorating.
Robert Braby continues as manager .
Mrs. John Angwin, owner of the Central
Theatre at Mountain View, Wyo., was scheduled
to undergo an operation this week.
Mr. and Mrs. Al Hemmingway (he's a
shipping clerk at Paramount) became parents
of a baby daughter, theu- first child . . .
J. W. Naylor of Boise was a post-holiday
visitor along Filmrow.
Managers of theatres affiliated with Associated
Amusements met recently in Salt Lake
to discuss publicity and promotions enterprises.
Most interesting to come from the
meeting were two gimmicks of Vic Walker
of Ely, Nev., who had an old jalopy rigged
up, painted and reupholstered and given
away at a midnight show, and who devised
a song title contest in collaboration with
Ely merchants to plug "Show Boat."
Touch of autumn in the atmosphere and
a lull in booking activity for local exchanges
heralded the coming of the fall season. The
indoor theatres look forward to some good
business . . . Remodeling of the Gem Theatre
is going forward under supervision of
M. S. Smart and other executives of Consolidated
Theatres, which recently purchased
the house.
Movie Sweepstakes Open
SAN FRANCISCO—Movie Sweepstakes, an
audience game, opened at the El Rancho
Drive-In near San Jose south of here recently.
Art Jolley and Lou Athes of Salt Lake City,
national representatives, and CaiToll Bradley
of Ed Rowden Theatre Service, local franchise
holder, were present at the opening
along with a number of northern California
circuit officials. The first night the game
played to near capacity, according to Paul
Catalina. owner of the theatre. He also reported
an increase of 30 per cent in concession
sales.
58
BOXOFFICE September 8, 1951

Following
Fox Is Rebuilding
Fort Scott House
FORT SCOTT, KAS.—Demolition began
last week (13) on the front of the Fox Liberty
Theatre as the first step toward the erection
of one of the state's finest theatres at the
site, 113 South Main St. Perry Barber, engineer
and construction superintendent from
Kansas City, started witli a three-man crew
which will be augmented this week or next.
Barber and L. B. Sponsler, Fox manager here,
said no date could be set at this time for
completion of the new Fox theatre as it is
"definitely a big job."
An eight-foot barricade was erected in front
of the theatre as demolition continued. The
stucco front, which fell fii-st before the sledge
hammers, was placed on the theatre in 1929,
when a special craftsman from Italy superintended
the stuccoing of the building. The
plans call for an ultra-modern Hollywood
type theatre front, enlarged lobby and foyer
and increased seating capacity.
The demolition crew, under Barber, has
just completed renovation of the Fox Plaza
Theatre in Ottawa, which had 18 feet of
water in the lobby and auditorium during the
recent flood. New theatre .seats, stored here
months ago for use in the remodeled Liberty
when the time came, were rushed to Ottawa
to replace the seats destroyed by the flood
waters there.
Arnold W. Slater Drowns;
FMW Chief Electrician
KANSAS CITY—Arnold W. Slater, 44, chief
electrician of a five-state area for Fox Midwest
Theatres, was drowned in the Lake of
the Ozarks near Gravois Mills, Mo., over
the Labor day weekend. Slater, who disappeared
Saturday night while on a camping
trip with friends, apparently drowned while
swimming.
Highway patrolmen sand Slater left the
camp about 6 p. m. Satiu'day night. His
clothes were found on the lake bank about
50 yards from where the body later was
found. Slater was born in Campbell, Neb.,
and had been a resident of Kansas City since
childhood. He had been employed by FMW
for 17 years.
He is survived by his mother, a sister, a
brother and a half-brother.
J. E. Hughes, 64, Retires;
Alliance, Neb., Manager
ALLIANCE. NEB. — After more than 35
years in the theatre management business,
J. E. Hughes has retired. He has been in
Alliance 42 years, most of the time as manager
of the Alliance Theatre. He came here
from Lincoln originally to be city electrician.
Now 64, Hughes said he plans to use his
retirement to get acquainted with his family,
do some fishing and see an occasional movie.
To Assist City Manager
MASON CITY, IOWA—George E. Mullare,
who has been managing the Palace and
Strand theatres, will assist Maynard Nelson
as city manager and will be directly in charge
of the Strand. It is expected to make the
Palace a de luxe A theatre in the Central
States group.
Commonwealth Circuit
Intensifies Promotion
KANSAS CITY—Expanded advertising is
the basis of the new season's operations for
Commonwealth Theatres,
Inc. The managers
of this 80-theatre
midwestern circuit
heard their executive
heads urge them to
step up their promotional
efforts all along
the line, not only for
individual attractions
but also for the instik.
. , tution.
_„^ X*' ,\ an encouraging
report on the
I
Howard Jameyson
ness. Howard E. Jameyson, president of the
circuit, pulled out all stops when he urged
(.^^.^.g^t yg^j..^ busi-
his managers to increase their space in
newspapers and to disregard budget, when
required, to give pictures the advertising
they merited, either by their quality or special
merchandising facets. "To hell with
budget," he declared, "let's sell our pictures
and our theatres as they deserve to be sold."
CITES CALCULATED RISKS
Jameyson gave a graphic illustration of
what he termed "calculated risks" in the
operations of this business. He cited improvement
in theatre properties as one such
risk; larger ads in newspapers another.
"Sometimes they fail in their purpose to increase
business, but usually they succeed."
He expressed unbounded confidence in the
future of motion pictures and pointed to
his circuit's record for the past year as one
evidence. Currently grosses at Commonwealth's
indoor theatres are running 4'^ per
cent ahead and at drive-ins business is
up 14 per cent.
Robert Shelton, Commonwealth general
manager, advocated longer runs for the better
pictures and shortened runs for the
poor ones. He also urged that greater attention
be given not only to thoroughly selling
each attraction but also to the institutional
side of the business. In this latter
connection, he urged the Commonwealth
managers to repeat newspaper ads reprinting
"I Am a Movie Fan," which appeared on the
cover of BOXOFFICE for June 23, 1951.
E. C. RHODEN TALKS
Elmer C. Rhoden, president of Fox Midwest
Theatres, recuperating from a leg injury,
made an unexpected appearance at the Tuesday
luncheon. He was quite optimistic about
the gain in theatre attendance. He said
that the Labor day weekend showed a 20
per cent rise, and the outlook for the coming
year was exceptionally bright.
"Compared with television, motion pictures
on the theatre screen still have a technique
and quality that cannot be surpassed and
will continue to be the preference of the
masses," he concluded.
Speakers at the afternoon session w-ere
Steve Broidy, president of Monogram Pictures,
here for a meeting with his sales
and studio executives, and Frank Whitbeck
of the MGM studio. Broidy gave a rousing
talk on showmanship, pointing to the need
for its application 365 days a year—not just
for occasional instances.
Whitbeck, who is in charge of trailer production
for Metro, told the gathering that
exhibitors continually blame the product for
poor business when they are at fault in not
promoting the stars and selling personalities
on their past records. He also said that
wideawake exhibitors can gross extra dollars
by publicizing the new personalities that are
being introduced, naming Monica Lewis,
Fernando Lamas and Leslie Caron. "It isn't
what you're going to sell— it's the enthusiasm
that counts." He also advocated the selling
of outstanding producers on their past
records when their new productions will be
shown.
and how much en-
In speaking on trailers
thusiasm they can engender, Whitbeck explained
that the trailers are made for the
entire world and are not localized. Exhibitors
can inject their own local tieins by
watching for certain angles they know will
fit in with their own community, he said.
Trailers on several upcoming MGM features
were shown at the meeting.
Following Whitbeck's talk, Jameyson presented
the idea of making an occasional
trailer without scenes from the picture and
inviting the public to take a chance and
show faith in the manager by coming to
the theatre when the picture is shown.
The belief of some persons that television
will supplant motion pictures is based on a
serious drop in attendance at theatres in
large cities, Jameyson said. After a .survey
of small communities where one in every
three homes was equipped for television.
Commonwealth decided the TV problem was
centered in large cities. Jameyson also
learned that people still like their movies,
regardless of TV. He gave high admission
prices, inadequate parking facilities and
"spit and polish" formality as three reasons
for lower attendance in metropolitan areas.
At the Wednesday morning session, Archie
Herzoff, Universal-International studio advertising
and promotion manager, outlined
forthcoming U-I product, giving a preview
of newspaper advertising and promotional
plans for nearly a score of pictures.
The banquet featured a talk by Ben Shlyen,
publisher of BOXOFFICE, on the future of
the industry. Others who spoke briefly were
Broidy and Harold Miri-sch of Monogram,
Howard Jameyson and Robert Shelton. Arthur
Cole of the local Paramount office was master
of ceremonies.
E. J. LaMarre Follows Late
Roy Sullivan at Varsity
ASHLAND. ORE.—R. P. Corbin, district
manager of Oregon-California Tlieatres, owners
and operators of the Varsity Theatre here,
this month announced the appointment of
E. J. LaMarre, longtime resident and well
known Ashland businessman, to fOl the theatre
managerial post left vacant by the recent
death of Roy Sullivan, who had been manager
for the last 18 months. LaMarre formerly
owned a drug store here.
BOXOFFICE September 8, 1951 MW 59

Commonwealth Crowns Two Kings,
Jack Kemp and Richard Wommack
KANSAS CITY—Jack Kemp and Richard
Wommack received the two top awards in
Commonwealth Theatres 15-week managerial
contest for the promotion of business.
Trophies were presented at the circuit's annual
convention dinner Tuesday (4i in the
ballroom of Hotel Muehlebach. Kemp, who
was crowned King of the Sun. is manager of
the Gillioz Theatre. Monett, Mo. Wommack
earned the title of King of the Moon as manager
of the Ozark Drive-In in Harrison, Ark.
Runnerup as King of the Moon, the drive-in
operators contest, was Henry Seamans of
the Drive-In, Fayetteville, Ai-k. He received
a belt buckle.
For their heroic efforts during the flood
disaster during July the following were aw^arded
pins: Douglas Lightner, Wareham, Manhattan,
Kas.; Phil Blakey. Riverside, North
Kansas City, Mo.; Ed Weaver. Drive-In. Lawrence,
Kas., and Ralph Pullen. Fort Wood.
Waynesville, Mo. The following from Commonwealth's
home office also were honored
with pins: Lloyd Morris. M. B. Smith, Dick
Orear, Jack Braunagel, Lee Miller. Fred
Mehmel, Walter Kirkham, Bob Wolf, Roy
Tucker and Charles Tyron.
Other pins were handed to the following:
Earl Douglas, Uptown, Carrollton, Mo., for
his efforts in behalf of power reduction; K.
K. King, Rialto. Searcy, Ark., as Tristates
Theatre Owners Ass'n president:
Frank Kennedy,
Norton, Norton, Kas.. for being tops
in original advertising: Houston Sterrett. Palace,
Kinsley, Ka«., 20 years service; Bob
Marchbank, southern division manager, 15
years service; Walter Kirkham, booker', 15
years service, and Ray Holmes, Ritz, Garden
City, Kas.. for duties as convention chairman.
Convention Sidelights
The climax at the banquet of the "southern
rebels" in gray uniforms marching in to
the tune of "Dixie" was quite a surprise. They
furnished plenty of comedy and caused hilarious
laughter with their jolly antics. The
northern forces, wearing union undersuits
with their flaps hanging out, brought the
loudest guffaws. All this ceremony took place
for the crowning of Jack Kemp as King of
the Sun. Kemp wowed the the audience
and even those on the stage in his role as
General Jackson. K. K. King was amusing
as a Confederate sergeant with his thick
"suh" drawl.
Another unexpected number that pepped
up the crowd wa.s the passing out of assorted
fruit, including lemons. Bob Walters was at
the microphone and urged not to throw those
lemons away. He said you never know what
you will find in a lemon. Sure enough, several
started looking and found paper rnoney
of various denominations. Walters bought
Howard Jameyson's lemon for one dollar
and found several bills.
Elmer Rhoden jr. arranged a parade of
banners carried by attractive girls in bathing
suits as tantalizing a.s the Petty girls. The
banners advertised forthcoming feature pictures
from each distributing company.
A clever gag was the recorded voice of Dore
Jack Kemp (right), wlio was crowned
King: of the Sun in t'ommonwealth's 15-
week managerial drive for business, and
Richard Wommack (left), who won the
title of King of the Moon. Kemp is
manager of the circuit's Gillioz Theatre
at Monett, Mo., and Wommack manages
the Ozark Drive-In at Harrison, .Ark.
Schary. MGM production head, timed to interrupt
Frank Whitbeck, head of MGM's advertising
department, as he addressed the
gathering. Every few minutes a voice from
a box w-as heard, "Well, when are you going
to tell 'em." Whitbeck continually talked
back, saying he would get to it. Finally, after
Whitbeck praised "Quo Vadis" to the sky.
Schary was heard again, this time saying
"thank you for the pitch, almost up to the
picture itself."
It was good to see several Monogram-Allied
executives from Hollywood and New York at
the meetings and the dinner, namely: Steve
Broidy, Harold Mirisch. Morey Goldstein, G.
Ralph Branton. L. E. Goldhammer, John c.
Flinn. Ed Morey, Lloyd Lind, Jim Prichard.
Walter Mirisch and Harold Wirthwein. Also
it was good to see Archie Herzoff, Universal
studio advertising manager.
Tom Collins is an after-dinner speaker we
never grow tired of hearing. The City Bank
& Trust Co. executive has spoken before
all types of gatherings and always seems to
fit in with every crowd. His fast way of
telling stories one after the other keeps everyone
in a constant uproar. He was formerly
an editor at the old Kansas City Journal-Post
and is widely known to motion picture men.
having spoken at many of their meetings for
more than a decade.
Arthur Cole, who was the master of ceremonies,
did an excellent job as usual. He
always regales the crowd with the story on
his tuxedo. He explained the Commonwealth
barbecue dinner could not be held at Elmer
Rhoden's Star-Lane Farm this year because
Rhoden sold the farm. He jestingly attributed
this to Life magazine article's mfluence.
Tri-States in Contest
DES MOINES— Tri-State Theatres is sponsoring
a series of beauty contests throughout
Iowa to determine the state's entry for the
national Mrs. America title. Cooperating are
local chambers of commerce.
Theatres in Iowa Get
New Look for Fall
DES MOINES— Several theatres in Iowa
have just announced completion of remodeling
programs in time for the back-to-school
bell.
At Britt, H. S. "Doc" Twedt held a formal
opening of his remodeled Chief Theatre. Free
gifts were presented all persons attending the
performances, matinee and evening. The
Chief has a completely new interior and continues
to carry out the Indian motif.
At Ottumwa, installation of 120 additional
car stalls and speakers at the drive-in theatre
has been completed by Manager Jake
Cohen. There are now 652 speakers at the
theatre on the municipal airport. Cohen said
there still is room for
more stalls.
development of 300
A new refrigeration system is in operation
at the Iowa Theatre in Onawa. Arnold Johnson
is manager and Roy Lepovitz, owner.
At Mason City, the old State has reopened
under a new name, the Band Box. There is
a new look about the house—new seats, new
air conditioning, new screen, new sign, new
carpet, new projection and sound, a modern
concession bar and new front. Harry Miller,
29, is the new manager of the theatre. He
has long been known around Mason City in
show business, having worked as house manager
at the old State.
The Newell Theatre at Newell has reopened
after being closed an entire month for redecorating
and remodeling. New tile was
laid, new draperies hung, new lighting installed
and the walls have been decorated with
four panels of flamingoes.
New lamp houses were installed and the
sound units overhauled at the Tripoli Theatre
in Ti-ipoli, according to Manager George
Lindsley.
In Grinnell, the brick on the Iowa Theatre
has been pointed and new eave spouting and
gutter installed.
George Summers Opening
New Royal at Unionville
UNIONVILLE. MO.—George W. Summers
will play host at an "open house" Wednesday
afternoon (12 1 when he takes the wrap
off his new Royal Theatre here. It replaces
the 400-seater which bui-ned last spring. The
new Royal will then open for business the
evening of September 12.
Showman Summers will screen a new picture
for exhibitors and invite townspeople in
the afternoon with light refreshments served
afterwards. Several theatre friends from Kansas
City and the trade territory are expected
to attend.
Two Owners Open Drive-In
At Morris; Prize for Name
MORRIS, MINN. — Leonard Perkins and
George Dripps. owners of the enterprise,
opened Morris's new drive-in during August.
The theatre is located on Highway 28 one
and one-half miles east of Morris. The ozoner
will operate nightly.
No name has been chosen yet for the theatre
but they will conduct a name contest
during September and offer a cash prize for
the name selected.
BO
BOXOFFICE :
: September 8. 1951

. . Several
. . Another
. . Bernice
Norman Rice Closes
Desk After 35 Years
ALGONA, IOWA—Norman C. Rice, after
35 years at the helm of the Call and Iowa
theatres here, has disposed of his interest in
the businesses to the Central States Theatre
Corp. Rice is one of the veteran theatremen
of the middlewest. He came to Algona in
1911 and went into the real estate business
with Paul Zerfass. In 1916 he entered the
theatre field at the Call Opera House, which
at that time specialized in stage entertainment.
'
As the business expanded. Rice installed
sound in the Call and the theatre was known
as one of the outstanding entertainment centers
in north Iowa. On April 18, 1937, the
Call Opera House burned. On July 6, 1937,
Rice took over the State Theatre, which had
In the mean-
been built by Gail Pettit in 1936.
time, he had also sold part of his interest to
Central States. The new organization continued
to operate the State, which then became
the Call, and also the Iowa Theatre in
Algona. Mrs. Rice also had taken an active
part in the theatre operation.
MAC Sells One Theatre,
Ends One Partnership
MINNEAPOLIS — Additional steps have
been taken by the Minnesota Amusement Co.
toward completion of the theatre divorcement
provisions of the Paramount consent decree
with disposal of one theatre in Eau Claire
and termination of a partnership in La
Crosse, Wis., by purchase of the partner's interest
in two houses.
The MAC sold to Sheldon Grengs, circuit
owner, its 498-seat C house, the Oklare, for
an undisclosed price. Grengs also has the
Hollywood, a first run theatre, in Eau Claire.
MAC retains three Eau Claire houses, the
State, Badger and Cameo.
Required by the Paramount consent decree
to end its partnerships, the MAC bought
from Eddie Ruben (Welworth circuit) his
50 per cent interest in the two La Crosse
theatres, the Hollywood and Fifth Avenue,
giving it complete ownership. The consideration
was not stated by Harry B. French,
MAC president.
MAC previously had relinquished two theatres
each in downtown Minneapolis and St.
Paul and houses in a half-dozen or more of
the territory's other towns, besides ending a
partnership with the late L. J. Ludwig in
Jamestown, N. D., and several others.
More TV at Drink Places
MINNEAPOLIS—Night clubs and theatre
bars here will make a bigger play for Saturday
afternoon trade the coming fall by showing
the televised fotball games on much
larger screens.
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DES MOINES
Xirhen the old Strand Theatre marquee in
Iowa City was torn down last week, it
marked the passing of another landmark.
For the old marquee had advertised films at
the Strand since 1917 and dated back to the
early flicker days when the theatre was the
Nickelodeon. A bright, shiny, new sign has
taken the place of the old marquee . . . About
30 theatre managers from northeast Iowa
attended a screening at the Waverly Theatre.
After the showing, the managers were guests
at a luncheon at the Hotel lowan.
Mr. and Mrs. Don Brown of Strawberry
Point have purchased a theatre in LaFarge,
Wis. The theatre was built in 1947 and has
The Lyric at Marcus held a
400 seats . . .
gala reopening following a period of darkness
during which Mr. and Mrs. Ed Delaney
took their annual vacation ... A screening
of "The Blue Veil" was held September 6 at
the Orpheum in Des Moines.
Emerson Winters reports another occurrence
at his always-jumping Empress Theatre in
Indianola. During a recent Roy Rogers matinee.
Manager Winters sighted a little gii-1
wandering about inside the theatre. When
she stooped to look under a vacant seat he
asked if she had lost anything. "Oh, please
help me find the aisle!" the little girl said
tearfully. Winters explained that they were
standing in the aisle, and it ran from the
lobby to the screen. The Uttle girl broke down
completely. "My mama told me to SIT on
it," she wept, "so she can find me when she
picks me up at 4 o'clock."
Charlie Recker, Buffalo Center, is completing
a remodeling job on his theatre there.
It has remained open .
newly
decorated house is Don McCree's theatre at
Newell, which has reopened after extensive
remodeling .
Filmrowers took advantage
of the three-day Labor day weekend
for short trips. Myrtle Bechtel, Warner cash-
ier, spent the time at her cottage at Clear
Lake Dykstra and Mildred
.
Holden, both of Universal, journeyed to Chicago
Lou
and the Ozarks, respectively Levy, Universal branch manager, left September
Jean
1 for a two-week vacation Post, Universal salesman, has been called for
his annual officers training period, September
10-21 in North Carolina.
Back to Flooded Office
MANHATTAN, KAS.—TEI City Manager
Dave Dallas has moved his office back to the
State Theatre building. Forced to evacuate
by the flood here, he had maintained his
headquarters at the Campus in Aggieville.
E. W. Anderson Builds Airer
O'NEILL. NEB.—E. W. Anderson of Sioux
City is constructing the new drive-in two
miles north of here which was reported in
the last issue of BOXOFFICE. He has purchased
the old Danceland building at the
location on Highways 20-281 for the site of
the theatre. Construction will begin in a
very short time.
IS
IT ACTION YOU WANT?
Possibly more theatres are sold through our
offices in the areas in which we operate than
most other mediums combined. No listing
fee— Multiple service.
HARRY BUCK HARRY SAVEREIDE
405 Pence Building, 509 Securities Bldg.
Minneapolis 2. Minn. Des Moines 9, Iowa
R. M, COPELAND HARRY BUCK and
1719 Wyandotte. ALEXANDER VALOS
Suite 205 1114 Blum Bldg.
Kansas City. Mo. Chicago 5. Illinois
SAVEREIDE THEATRE BROKERS
Largest Exclusive Theatre Brokers in America
ORDER YOUR POPCORN SUPPLIES FROM US
White Japcnese Hulless Popcorn Per 100 lbs. $13.95
South American Yellow Hybrid Per 100 lbs. 10.00
(Packed in 50 lb. bogs)
Liquid "Popsit Plus" Seasoning Per Case 15.50
(Pocked 6 gallons per case)
"Seazo" Coconut Oil Seasoning Per 50 lbs. 15.00
Morton's Popcorn Salt Per Case 2.95
lOc Popcorn Boxes, 2 ounce Per 1000 11.25
10c Popcorn Boxes, VA ounce Per 1000 10.00
1 lb. Popcorn Bags, flat bottom, brown Per 1000 1.80
1 lb. Popcorn Bags, fiat bottom, white Per 1000 2.20
1/2 lb. Popcorn Bags, flat bottom, brown Per 1000 1.20
11/2 lb. Popcorn Bogs, pinch bottom, white Per 1000 1.95
Special Softex Va lb. Bags, white Per 1000 2.00
Printed Sacks, 1 lb. flat bottom, white Per 1000 3.10
Printed noiseless, 1 lb. pinch bottom Per 1000 4.60
Prices Subject to Change Without Notice
DES MOINES THEATRE SUPPLY CO.
1121-23 High St. Des Moines, Iowa
BOXOFFICE September 8, 1951
61

: September
OMAHA
T airy Caplane. Brandeis manager, was spending
his vacation getting acquainted with
the youngest addition to the Caplane family,
a baby girl His mother is visiting here from
Cleveland . . .Carl W. Erne of Wall Lake.
Iowa, and partner August Fisher are among
the world's leading popcorn producers. Erne,
who has served two terms as president of
the National Popcorn Ass'n, and Fisher annually
contribute 10 to 12 million pounds to
Iowa's total as the leading popcorn producer
in the nation.
Drive-ins at Council Bluffs. Sioux City.
Hastings and Grand Island. Neb., in the Tri-
States circuit all featured special fireworks
displays Labor day night and reported good
results despite cold, damp weather . . . William
Miskell. Tri-States district manager, believes
the fine quality of recent releases is
clearly shown in two consecutive pictures at
the Orpheum, "That's My Boy" and "Here
Comes the Groom." Rarely are pictures held
at the Orpheum for second week runs, but he
said the reception these two pictures received
clearly warranted holding over.
The marine corps recruiting poster tieup
with "Flying Leathernecks" at the Brandeis
was highly successful, Manager Larry Caplane
reported ... A move is under way to
have PTA representatives help keep order
at suburban houses. The plan worked wonders
near the close of the school season last
spring.
When Shaw's "Don Juan in Hell" is presented
at the University of Nebraska Coliseum
September 25 by the First Drama quartet,
the theatre-in-the-round seating arrangement
will be used, a plan evolved by playerdirector
Charles Laughton. Laughton, Charles
Boyer, Sir Cedric Hardwicke and Agnes
Moorehead will use the conventional Omaha
Theatre stage September 26.
Connie Miller, daughter of Mr. and Mrs.
A. G. Miller, owners of the Miller Theatre
in Atkinson. Neb., recently underwent an
appendicitis operation at Norfolk and was
attended by her sister, Mercedes, a registered
nurse from Chicago. Connie will enter
Duchesne college in Omaha this fall . . .
"David and Bathsheba" will be at the Paramount
September 13.
N. B. Cresswell Resigns;
Remodeling Soon on Bev
LEAVENWORTH, KAS.—N. B. Cresswell
resigned here recently as manager of the
Fort Drive-In and Beverly Miller, general
manager, who announced the resignation,
said he would personally take over the theatre's
operations.
Miller added that remodeling work will
start soon for the fall reopening of the Bev
Theatre. Plans include ramping the floor,
reconstructing side walls, installation of more
upholstered seats and two-passenger love
seats, and a cryroom.
Roy Rogers Co. in Toy Deal
With Scottsbluff Firm
SCOTTSBLUFF. NEB. — Scottsbluff may
become the yo-yo capital of the United States.
The All-Western Plastics Co. has signed a
$2,000,000 contract with Roy Rogers Enterprises
for the manufacture of a yo-yo bearing
the movie cowboy's name. The two companies
are formulating plans for launching
a nation-wide yo-yo contest for boys and
gii-ls.
The toy will be called the Roy Rogers
Roundup Top and will be made of plastic
materials.
ischfeger
Allis-Chalmers
Cutler- Hammer
Northwest Airlines
International Harvester
Glenn Caldwell Dies
DAVENPORT. IOWA — Glenn
Caldwell,
former manager of the Orpheum here, died
of a heart attack in San Leandro, Calif.
Caldwell, a native of Peoria, Iowa, was manager
of the local house for about ten years.
During the second world war. he served with
the medical supply corps at Schick hospital,
Clinton, and at Oxford. England.
U. S. Air Force
U. S. Navy
Micro Switch
General Mills >
and Many OtfMl-
Bob Thomas Buys Theatre
STRAWBERRY POINT. IOWA—Bob E.
Thomas has purchased the Orpheum Theatre
here from Mr. and Mrs. Duskin Savereide
and will take possession Sunday (2i.
Thomas formerly was owner of the Vern
Theatre at LuVerne. Iowa.
Otto Ludwig will edit the Sid KuUer production,
"Actor's Blood."
Yes, it takes g
skill
2269 Ford Parkway
St. Paul 1, Minnesota
to produce fine m^ion pictures.
Ell 11 ik.ir\i iCTnicc ik.1^ V
FILM INDUSTRIES, INC
208 So. LaSalle
Chicago 4, lliinoi
As One Other Fisk Once Said:
It's Time to Retire!'
Theatre lot on the square. Operated
successfully for 50 years. No agents.
Cosh. Deal can include 3 business
buildings also on square.
Phone or Write
CHARLIE FISK
Phone Butler 113 BUTLER, MO.
BOXOFFICE
:
8, 1951

Movietime Kickoff
17th at Kansas City
KANSAS CITY—Industry representatives
at a luncheon meeting here this week selected
Monday, September 17, for the all-industry
Harold Lyon
Russell Borg
Movietime kickoff meeting. Robert J. O'Donnell,
Dallas, national Movietime director, and
the Rev. William Alexander, Oklahoma orator,
will speak at the session, which will open at
the Orpheum Theatre at 10 a. m. From 500
to 1,000 exhibitors and film folk are expected
to attend.
Harold Lyon, managing director of the
Paramount Theatre and exhibitor chairman
for the Movietime drive in this area; Russell
Borg, WB branch manager and Movietime
distributor chairman for the area, and Don
Walker, WB field publicity representative and
Regional Rallies Dated
In Minneapolis Area
MINNEAPOLIS—With action by Chairman
Eddie Ruben in setting dates for regional
meetings and appointment of squads to
carry the boxoffice apathy knockout ammunition
to those gatherings, the stage was
being further set for the territory's participation
in the Movietime U.S.A. campaign. There
will be September exhibitor rallies as follows:
For Minnesota theatre owners—Owatonna,
11; Marshall. 12, and Brainerd, 13.
North Dakota—Fargo, 11; Grand Forks, 12,
and Minot, 13.
South Dakota—Huron, 13, and Eau Claire.
11.
With Harry B. French as chairman, .squad
No. 1 will comprise A. W. Anderson, Woody
McBride, Leo Peterson, George Gould and
Woody Fraught, and it will take the Movietime
message to Owatonna, Marshall and
Huron exhibitors. Ted Mann is chairman of
squad 2 which includes Harry Green. Cal
Nygaard, Fay Dressell and LeRoy J. Miller,
with Brainerd and Eau Claire on their itinerary.
Ruben himself will head squad 3. He'll be
assisted by W. H. Workman, Harold Field,
Ralph Pielow, Charlie Winchell and S. D.
Kane, and they'll visit Fargo, Grand Forks
and Minot for the regional meetings in those
cities.
Another large rally was held September 4
at the Northwest Variety Club here, when all
branch managers and salesmen were briefed
in regard to thsir assignments in lining up
every territory exhibitor for the greatest industry
drive in history.
The branch managers and salesmen were
thrilled by executive committee member
Harry Greene's recital of the campaign's details.
"It'll be the biggest single campaign in
advertising's history," he declared. "But it's
up to all of us to follow that up and get the
maximum results."
Both Ruben and W. H. Workman, chairman
for the distributors, declared they never had
been so enthusiastic before over an industry
drive. "It gives us the chance to do something
that should have been done before,"
said Workman.
Speakers stressed that "the campaign will
be as great a success as we in the industry in
this territory care to make it."
publicity chairman for the Movietime drive,
led off the luncheon meeting.
Also attending the meeting were Allied Independent
Theatre Owners of Kansas and
Missouri representatives Jay Wooten, Hutchinson,
Allied president; Bill Silvers, Cameron,
Mo., and Fred Harpst, general manager
for Allied here. Kansas-Missouri Theatre
Ass'n was represented by Dale Danielson,
KMTA president; C. E. Cook, MaryvUle. Mo.,
and Gladyce Penrod, executive secretary.
Nebraska territory.
Allied Members Asked
To Protest Tax Measure
KANSAS CITY— Allied Independent Theatre
Owners of Kansas and Missouri recently
sent out bulletins to its members ui-ging that
they write their senators in Washington protesting
against a measure which would
exempt schools and charitable institutions
from collecting the 20 per cent federal
amusement tax.
Fred Harpst, general manager for Allied
here, said he hoped all Allied members would
lodge strong protest as soon as possible
against any such exemptions.
Joseph Meyer Married
OMAHA—o^oseph Meyer, owner of the S&M
Film Service, was married recently to Mrs.
Stella Vann, principal buyer for Herzberg's
store. They were married at Papillion, Neb.
Witnesses were Meyer's son by a former
marriage, Leland. and Leiand's wife. Meyer
is widely known thi'oughout the Iowa and
Dick DeVries to Reseat Ritz
CORRECTIONVILLE, IOWA—Dick DeVries
of the Ritz Theatre plans to reseat soon
with Kroehler pushbacks.
A "DAVID" POSE— E. C. Khoden jr., of
Commonwealth Theatres and Hugh
Sivered, manager of the Plaza Theatre
in Kansas City, pose with Francis X.
Bushman and Walter (Goliath) Talun in
front of the Plaza where the 20th -Fox
traveling studio exhibit stopped. Left to
right: Bushman, Rhoden, Talun and
Sivered.
Indian Motif Used
In Chief Remodeling
BRITT, IOWA—H. S. "Doc" Twedt held a
formal opening in mid-August for his remodeled
and redecorated Chief Theatre. Free
gifts were given to all persons attending the
matinee and evening opening shows, roses for
th ladies, cigars for the men and candy for
the kids. Twedt has carried out a steady
program of improving the Chief since he became
the owner four years ago. The most
recent improvement gives the theatre a completely
new interior and continues to carry
out the Indian motif in keeping with the
name.
Artists of the Dahlstrom & Weinberger Co.
of Minneapolis painted murals on the walls
depicting Indians hunting buffalo, Indian
teepees and covered wagons. The murals are
in brown and white on a background of old
rose. Panels near the ceiling have been painted
in green, red and white. New drapes were
hung on the stage and, under lights, the
colors blend in a beautiful effect. Lobby,
foyer and restrooms were redecorated to give
the Chief the most unique styling in northern
Iowa.
Minneapolis Radio City
On Next Video Hookup
MINNEAPOLIS—Harry B.
French, Minnesota
Amusement Co. president, has been notified
by parent United Paramount Theatres
that the Radio City Theatre here will be included
in the closed TV theatre circuit, starting
with the Saddler-Pep fight. The programs
are piped exclusively to theatres for their big
TV screens. French was told the "mechanics"
to permit this are being worked out, but was
not given any of the details. It remains to
be seen, he says, whether the inclusion is to
be accomplished through arrangement with
one of the two local TV stations, KSTP or
WTCN, for the cable hookup, or otherwise.
Inability to obtain a cable hookup kept the
Radio City from participating in the showing
of the previous exclusive theatre TV fights.
The fact that there is no TV station or
theatre television in Des Moines to link up on
the cable extending through that city also
was a factor in keeping the Radio City out
of the closed theatre circuit, French explained.
John Tarr Books Stager
PRATT, KAS.—John Tarr, manager of the
Barron Theatre, booked the Stars and Stripes
Revue of 1951 for the stage Sunday (191.
The show was sponsored by the Junior Chamber
of Commerce, is produced by Tom Drake
Attractions of Kansas City and includes radio,
stage and television stars. It played at 2,
7:15 and 9:15 p .m. Tarr was at the theatre
in Gcodland until it closed for the season
this summer and, before that, was at the
helm of Best Theatre in Independence, Kas.
Open Community Theatre
GARNAVILLO. IOWA — More than two
years efforts were culminated last week when
the Garnavillo community theatre opened
its doors. The house got its start in the minds
of the community. Stock was sold to local
residents whose interest was in seeing this
town have the type of theatre to which it
could point with pride. Harley Moore has
leased the new theatre and presided at opening
night festivites.
BOXOFFICE :
: September 8, 1951 63

. . The
. . The
. . Eight
. . About
. .
ITEMS FROM HERE AND THERE
\X7aIter Lovan ol the Park Theatre at Eldorado
Springs, Mo., celebrated his return
to work after a long illness by throwing
an all-color cartoon show for his kid patrons
on a recent Saturday morning. Admission
was free . . Manager Ira M. Grain of the
.
Jack-Rabbit Drive-In at Fairbury, Neb., has
doubled the size of the picture at the airer
with a new 24x32-foot screen ... A Grand
Island, Neb., youth admitted taking part in
robbery of the drive-in theatre there recently.
Much damage but little loot resulted from
a burglary at the Skylark Drive-In at St.
Joseph, Mo., on the Belt highway. Groundkeepers
Roland Adams and Mile Crippen discovered
the crime when they came to work.
Doors were pried open at the boxoffice, concession,
projection booth and storeroom. A
cigaret machine was also pried open and
smokes and money taken. Crowbars were
used.
During the collection for cerebral palsy at
an Omaha theatre, a volunteer held the collection
jar while a small lad with a crippled
arm emptied his pockets to make the jar
jingle. "You had better save something for
carfare," the volunteer finally told the boy.
"Oh. that's all right, ma'am," he answered.
"I can walk and I don't need it!"
The Corral Drive-In at Webster City, Iowa,
received repairs following severe damage it
suffered in a summer windstorm. Manager
Art Downard said the engineer from Minneapolis
who designed the screen tower decided
it would have to be torn down and started
over. It took two w-eeks to complete the job
after the wind pulled supporting poles out of
the ground from eight inches to two feet.
There was insurance! . Bonham Theatre
at Fairbury, Neb., set up a booth in its
lobby to sign up blood donors . entries
were received for the amateur contest
Manager George Willhoite staged at the Star
Theatre in Warrensburg, Mo. Manager Willhoite
personally provided the piano music.
The remodeled Hollywood Theatre at
Estherville, Iowa, now has aisles down both
sides of the building, replacing the former
center aisle and ramp. Included in the revamping
job was moving the restrooms from
the basement to the main floor lobby and installing
all new facilities in them. New
lighting and a lowered ceiling are changes
in the front lobby. New popcorn and confectionery
facilities were also provided in the
lobby. Redecorating and painting were done
by Mr. and Mrs. Ray Jeanotte, owners of the
Hollywood . State Theatre at Shenandoah,
Iowa, moved its concession from a little
room to the left of the lobby into the middle
of the lobby, Manager Bob Holdridge reports.
The new stand contains all the features of
the old but with a soft drink dispenser added.
Beginning August 29, 30, the State Theatre
in Hatton, N. D., added a midweek show to
its regular schedule of two weekend shows.
Three program changes a week are the new
order: Wednesday-Tliursday, Friday-Saturday,
Sunday-Monday. There are two shows
nightly on Saturdays, Sundays and Wednesdays,
and one apiece beginning at 8 o'clock
the other three nights, running. Art Leno
owns the situation.
Emma Holmes, manager of the Leigh Theatre
at Leigh, Neb., announced "There Will Be
NO SHOW Dm-ing the Fair August 24, 25
and 26. Let's ALL Go to the Colfax County
Fair." She reopened August 28 with "The
Savage Horde" . 20 Sterling, Kas.,
merchants sponsored a bathing beauty contest
at the Royal Theatre August 31. Girls
from the Alden and Sterling communities
were eligible and reported to Manager Floyd
Lorimer. Floyd said "There will be no Hollywood
contracts awarded" but he promised the
girls a lot of fun and first prize of $15 and
15 passes, second prize $10 and 10 passes and
a third of $5 and five.
The Highway 13 Drive-In at Richmond. Mo.,
which was closed for two weeks because of the
flood, got open again last month. An extensive
cleanup job began as soon as flood
waters receded and, as a protection to the
customers, the drinking water supply was
tested for purity. The parking lot was
sprayed for flies and mosquitoes. Once reopened,
however, more improvements are being
made at the ozoner. A walkaway is being
constructed around the concession and a
patio with outdoor table and chaii's was
erected. And there is new playground equipment
including slides, swings, trapeze, benches,
merry-go-round, teeters, etc.
Urban Stolpman has decided to name his
entertainment center the Big Stone Drive-In
Theatre. The entire back of the screen tower
will carry the sign, which will be lettered
in luminous paint. That, in tm-n, will be
illuminated by floodlights. The operation is at
Four big lights
Big Stone City, S. D. . . .
atop telephone poles now flood the entrance
to the West O Outdoor Theatre at Lincoln,
Neb., making the city's newest drive-in still
safer. The management has painted the
screen tower with "light-killing" paint to reduce
glare. The ozoner has also inaugurated
a policy of more double features.
An electric light on the floor under some
draperies caused a fire at the Omaha Theatre
recently. The blaze was extinguished after
it burned some of the drapery and scorched
a portion of the ceiling. An alarm was sounded
by employes cleaning up after the show.
The Delpheum Theatre at Delphos, Kas.,
reopened August 19 with fresh paint and, they
claimed, "fresh shows." Something else new
is the free show every Tuesday-Wednesday.
There is a feature, cartoon, and every adult
receives a gift ticket worth, to someone, $10
in cash. The whole town is welcome ... A
siren summoned the fire department to a
citizen's home in Gothenburg, Neb. A pile
of lumber from the recent remodeling of
the Sun Theatre was on his lot and somehow
Good Public Relations
In Missouri Valley
Missouri Valley, Iowa—.-V special program,
"Thy Neighbor's Voice," with Robert
Mills singing hymns of inspiration,
has been heard daily each morning Monday
through Friday, at the Rialt« Theatre
here. The idea is to provide fine music
for shoppers during the hot summer days.
The air conditioned facilities of the theatre
are provided free of charge by W. B.
Franke, manager.
Iowa had its first
had become ignited . . .
strawhat theatre this year. A converted Mack
truck garage on Highw-ay 1 north of Milford
served the purpose and, manned by a Grinnell
college professor and 12 of his students,
made its debut with Noel Coward's "Blithe
Spirit." The final curtain fell September 3.
The figures are now in on the cost of renovating
the Plaza Theatre in Ottawa, Kas.,
after the flood. The house reopened August
12, as has been reported in these columns,
but Harold Foster now comes forward with
an itemized statement. The theatre was refurnished
with new and larger seats, new
carpet, drapes and stage curtain, new screen
and lighting and complete redecoration. At
the height of the flood, water stood 24',2
inches over the stage. Before the redecoration
started, the house was washed with highpressure
hose and sprayed with disinfectant.
The air conditioning was sealed and not damaged.
So, the total expense for renovating
the theatre will exceed $25,000, Foster said.
Walter Sayler, manager of the Dakota Theatre
at Wishek, N. D., advertised the appearance
of the Wishek high school band in the
MGM "News of the Day" reel. The film included
scenes of the Minneapolis Aquatennial
parade in which the local band took part .
John Baxter jr., projectionist at the State
Theatre in Auburn, Neb., spent his vacation
with relatives at Sunflower, Kas. Jack Headley
substituted in the booth during Baxter's
absence.
Chuck Rees, manager of the Sherman Theatre
at Goodland, Kas., got a nice story in the
newspaper about his mammoth new cooling
plant this summer. The News printed a twocolumn
photo and a one-column story about
it. Rees also got in a quote, to wit: "The
theatre is in the best condition it has ever
been but we are going to make it even better."
Glen Dickinson Replies
To Life Movie Article
KANSAS CITY—Theatreman Glen W.
Dickinson jr., general manager of Dickinson
Operating Co.. joined the parade of showmen
answering the recent article in Life magazine
with a telegram to Henry R. Luce, Life editor
in chief. Dickinson's telegram read:
"We consider your vicious attack on the
motion picture industry ... to be extremely
biased and not representative of all the facts.
We are independent theatre owners operating
43 theatres in Missouri. Illinois, Kansas, Iowa
and Arkansas. Our business is better now
than any time since 1946 and is up 50 per cent
over prewar.
"We are certain that the motion picture
industry is too big. too competent and too
healthy to be seriously hurt by the vicious
antimovie propaganda campaign current in
newspapers and magazines. However, we bitterly
resent it.
"In all fairness we ask that you print another
article showing the bright side of theatre
business; the number of new theatres
built and planned since the war; the excellent
business on good pictures; the increasing
quality of pictures. When radio first hit the
market exhibitors rushed to sell their theatres.
Many newspapers did the same. With
television they are not selling. The United
States is big enough to absorb new forms of
entertainment while improving the old, so
why all the propaganda?"
BOXOFFICE September 8, 1951

. . . Lowell
. . . Ditto
. . Saul
, . The
. . Joe
. . The
. . Mel
Ass n of Kansas City
Outing on Sept. 24
KANSAS CITY—The second annual fall
outing and golf tournament of the Motion
Picture Ass'n of Kansas City is to be held
at the Milburn Golf and Country club on
Monday, September 24. It will be a stag
affair featuring a liandicap golf tournament,
cards and other competitions for prizes. The
events will begin at 1 p. m., continuing
through the evening.
The following committee chairmen were
appointed; Robert A. Withers, tickets; Louis
Sutter, golf tournament; Finton Jones, prizes;
Richard Brous, games; Joe Redmond, publicity.
Members may bring local guests, provided
they are from outside the industry or outof-town
industry people.
Kansas City Bowlers
Start 1951-52 Season
KANSAS CITY—The Pilmrow Bowling
league men's and women's teams opened the
1951-52 season Friday (7) at Tierney-'Wheat
alleys. The men's league was to elect officers,
but the women's division had carryover
officers, elected at the leist meeting in the
spring.
Six women's league teams' were to enter
the fracas this year. Officers for the women's
league are Betty Oehlschlager of Fox Midwest,
president; Marge Sarpolis, Columbia,
vice-president; Mary Heuei.sen, WB, secretary;
Jerry Summers. Columbia, secretary, and
Betty Randolph, Columbia, sergeant at arms.
MAC Seeks Winter Show
From Martin and Lewis
MINNEAPOLIS— If Martin and Lewis will
play a date at the Radio City Theatre here
this winter they can square themselves with
the Minnesota Amusement Co. for their
eleventh hour alleged breach of contract to
appear there with their stage show last month.
Negotiations are being conducted between the
MAC and the comedy team.
MAC charged it spent a substantial sum in
advance exploitation and advertising for the
comedians, having been notified of their cancellation
only three days prior to the scheduled
opening.
Art LaMan Is Appointed
Cauger Representative
INDEPENDENCE, MO.—The A. V. Cauger
Film Service company has named Art LaMan
as its representative in eastern Oklahoma,
replacing H. H. Judlins, who no longer is
comiected with the film advertising business.
In western Oklahoma the Cauger representative
is M. R. Van Dam.
LaMan has been connected with theatre
promotions for several years and in the advertising
and publicity business in Pryor,
Okla., for nine years.
U l/oM SvuMx Suux 1S99
STEBBINS THEATRE Equipment Co.
>:^V
MINNEAPOLIS
n favorable business background for the
boxoffice in this territory is presaged by
the fact that agricultural income was up 23
per cent for the first five months of 1951
in comparison with the same months a year
ago. Urban dwellers also are receiving more
income because of longer hours of work and
higher wages . Wolf, veteran local
film man, went to San Antonio, Tex., to visit
the drive-ins in which he is financially interested.
He also will visit Dallas and Houston
before returning to Minneapolis.
The Princess and Metro, two local neighborhood
theatres under the same ownership,
ran coupons in the Shopping News entitling
the holders to receive one free admission
with each paid admission, good for three
days . Mali-sow, 20th-Fox southern
Minnesota salesman, has been promoted to
the post of assistant to M. A. Levy, district
manager . damage suit of W. L.
Grouse, Eveleth, Minn., exhibitor, against Columbia
for alleged breach of contract has
been settled out of court. The court action
resulted when Columbia playdated "All the
King's Men" in adjacent Virginia for a second
run ahead of its Eveleth first run in
alleged violation of Crouse's contract.
Another evidence of the local boxoffice revival
was the fine business turned in at the
Century here by the reissued "A Song to
Remember." The picture moved over to the
Pix for a second loop week and continued to
attract large crowds . opening night
audience at "Springtime for Henry" at the
Lyceum here included one 93-year-old and
another 80-year-old Edward Everett Horton
fan. They were the mother and aunt of the
screen actor who appeared in person in the
play at the local Lyceum. They drove from
California to be here.
Charlie Winchell, Minnesota Amusement
Co., a.ssistant to President Harry B. French,
is back from a northern Minnesota vacation,
spent fishing and relaxing . . . Marion
Walker, Minnesota Amusement Co. city manager
at Minot, N. D., reports his daughter
won the title of Miss North Dakota. He will
accompany her to the Atlantic City pageant
where she will represent the Flickertail state
Kaplan, Bennie Berger circuit
buyer and booker, is back at his desk after
a Breezy Point, Minn., vacation.
Clarence Hill, 20th-Fox home office representative,
was a visitor . Turner, MOM
Minnesota salesman, is back from his vacation
Don Alexander of the Minnesota
Amusement Co. publicity and advertising
staff . . . Trailers in the Twin Cities
RKO theatres advertise the forthcoming engagement
of the Broadway musical comedy
hit, "Gentlemen Prefer Blondes," at the
RKO Palace in Chicago, marking its debut
as a legitimate showhouse. The trailers urge
patrons visiting Chicago to be sure to see
the musical comedy and advise that the
managers of the RKO theatres here will have
seat reservations made for them.
Ev Seibel, Minnesota Amusement Co. publicity
and advertising head, is back from
a tour of all the circuit's South Dakota situations
during which he contacted newspaper
publishers and editors personally. He says
that the newspaper people are highly optimistic
over the business outlook because the
best crops in years are assured.
Shift Several Managers
In Outstate Iowa Houses
DES MOINES—A number Of changes in
management in Iowa theatres have been reported
here recently.
Floyd Lewis, manager of the Zephyr in
Burlington, has been named to head the
drive-in there. He succeeds Ted Belles, who
has moved to Fremont, Neb, Irving Heller,
manager of the Palace, now is in charge of
the Zephyr also.
Dale Ball is new manager of the State in
Holstein. Pi-ojectionist at the State will continue
to be Eugene Peterson. Ball came to
Holstein from Sioux City. Byron C. Waltz
of Rock Island has been named manager
jr.
of the Esquire in Davenport by Tri-States.
He replaces Horace Spencer, who takes over
the LeClaire in Molina. Waltz started for
Ti-i-States as assistant manager of the Capitol,
Davenport, in 1949. He later became
manager of the Garden. F>rior to taking his
new job in Davenport, Waltz managed the
Rocket in Rock Island.
Borge Iverson is new manager of the Rialto
and Princess in Boone. He succeeds S. N.
Fangman, theatreman for nearly 20 years.
Iverson is from Dubuque, where he was manager
of the Dubuque Drive-In. He has been
in theatre business since 1928. Fangman has
taken a theatre job m Fremont, Neb. Succeeding
Iverson at the Dubuque post is Joseph
Cole of Fremont, Neb., a veteran of 22 years
in theatre business.
John G. Banks is the new manager of the
Avery in Garner. A graduate of Iowa State
college, he succeeds Mr. and Mrs. Kingsbury,
who are returning to South Dakota. Erwin
Braner of Fort Dodge succeeds Robert Malmquist
as manager of the Cresco Theatre in
Cresco, a house owned by Central States.
Malmquist is manager of the King in Albia.
Dismissal of Airer Suit
Asked in Nebraska Court
LINCOLN, NEB.—Dismissal of a suit growing
out of construction of the North Platte
Drive-In was asked in a brief filed in the
state supreme court. A Lincoln county district
court awarded Cartwright & Wilson
Construction Co. $2,485 allegedly due as the
balance of the company's commission for
construction of the theatre on a cost-plus
basis.
W. L. Smith, for whom the 500-car drive-in
was built, contends he had to spend $1,954 to
rebuild the ramps so they would drain properly
and $1,000 to repair the screen after it
blew down.
Four Employes Resign
MANHATTAN, KAS.—Dave Dallas, city
manager for TEI here, has just announced
the resignation of four of his employes. Several
of them have been with the circuit for a
number of years. They include Helen Waugh,
secretary to Dallas; Dick Wagner, employed
at the Sky-vue Drive-In, and Ted Fitzgerald
and Mary O'Donnel, Campus.
Satisfaction — Always
MISSOURI
THEATRE SUPPLY COMPANY
L. I. KIMBRIEL, Manager
Phone BAItimore 3070
115 W. 18lh Kansas Cily 8, Mo.
BOXOFFICE September 8, 1951 65

T
. . Herbert
. .
^.-.d
: September
KANSAS CITY
TXr E. Truog, United Artists branch manager,
who has been ill for the last few
weelis, now is at the home of his daughter
under the care of a private nurse. Bud
Truog. W. E.'s son and office manager at UA,
said last weekend that his father's condition
was fair . . . John Graham, salesman at
UA for the last 17 years and a partner with
Commonwealth In a theatre at Warrensburg,
resigned effective September 8. Graham said
he would spend a few weeks fishing.
Winnifred Peterson of Lippert returned
Tuesday (4) from a vacation trip to Des
Moines . . . The girls at Columbia were looking
forward to the opening of the bowling
season Friday (7). Three Columbia girls are
officers in the women's Filmrow Bowling
league. Tom Baldwin, branch manager, and
the salesmen at Columbia bought the bowling
Finest Hybrid POPCORN with Top Pop-Out
in 10-Lb. Moistureproof PLASTIC BAGS
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GOLDEN FLAKE PROCESSING COMPANY
3706 Broadway City, Mo.
PDCHT MPTCDM
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POPSIT PLUS
Liquid Popcorn Seasoning
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L. & L. POPCORN CO.
116 West 18th St. Kansas City, Mo.
Golden Theatre Service
A complete Buying, Booking and
Advisory Service for EXHIBITORS
Eddie Golden
130 W. 18th St. Victor 5504 Kansas City, Mo.
outfits for the Columbia team and Ben Marcus,
division manager, is sponsor.
Ralph Ferris, booker at Columbia, was ill
during the week . . . Gene Livingstone, third
shipper at Columbia, has resigned to take a
job with the Coca-Cola Co. . . . Columbia
had a huge display on "Pickup" at the Commonwealth
Theatres convention Tuesday (4i.
The display was about seven feet high and
seven feet wide. Attention was attracted to it
by whistling sound effects.
Eddie Golden's daughter Penny added newlaurels
to her crown last week when she became
a model for Macy's department store.
The 11-year-old youngster, who the preceding
w-eek had a part in the Starlight Theatre
production of "Babes in Toyland," appeared
in the Macy ad in the Kansas City
Star modeling a chambray dress.
Elmer C. Rhoden sr., president of Pox
Midwest Amusement Corp., returned to work
Tuesday (4) after hospitalization because of
an injury sustained while on a visit in California
. Carnes, manager of the
Kimo, scheduled screenings of his next attraction,
"Tales of Hoffmann." for 10 a. m.
Monday (10) for radio commentators, music
critics and music department heads, and at
2 p. m. Tuesday (ID for women's club heads.
Carnes w'orked up several unusual exploitation
stunts for the film, including street
ballyhoo, stage show, etc.
Louis Patz, National Screen Service manager,
returned home from the hospital Tuesday
i4i after five days hospitalization necessitated
by a bad attack of blood poisoning.
He received treatment for the ailment, but
is not expected to return to his desk for a
full day until Monday (17).
Mr. and Mrs. T. R. Caager of the A. V.
Cauger Service Co. spent the Labor day
holiday in Colorado Springs. They stopped
in several western Kansas towns to visit
theatremen on their way to Colorado .
Russell Oliver, Cauger representative, went
to St. Louis last week.
Supervise Flood Work
MANHATTAN, KAS.—Frank Nelson of
the
TEI mechanical department in Dallas was
here to supervise reconstruction work on the
Stat€ Theatre, which suffered severe flood
damage.
'Groom' Grosses 200
As Kansas City Pacer
KANSAS CITY—First runs took on new
life in Kansas City, in spite of weather
ranging from extreme heat, through heavy
rains to cool weather. Every first run in the
city reported over normal grosses. "David and
Bathsheba" at the Orpheum did exceedingly
well and "Here Comes the Groom" at the
Paramount brought in such crowds that the
house doubled average for the week. "Rich,
Young and Pretty" at the Midland and "Meet
Me After the Show" at the four-house Fox
Midwest combination raked in 150 per cent
in opening weeks.
(Average Is 100)
Kimo—Lilli Marlene (RKO)
.
lOQ
Midland— Rich, Young and Pretty (MGM) '!!: 150
Missouri—Flying Leathernecks (RKO); Fury of
the Congo :^:.
,
wk 130
Orphaum-David and Bathsheba (20th-Foxy, "roadshow
... ._
Excellent
Paramount—Here Comes the Groom (Para) 200
Tower, Uptown, Fairway and Granada—Meet Me
After the Show (20th.Fox); Fugitive Lady (Rep),.150
Two Omaha Bills
Net
Substantial 125
OMAHA—Two second-week offerings went
over good and another was billed for a second
week at Omaha first runs. "That's My
Boy," fourth film in the Orpheum Theatre's
history to be held over at that house, did
125 per cent.
"Mr. Belvedere Rings the Bell" scored 110
at the State. "Captain Horatio Hornblower,"
after a 115 week at the Paramount, was moved
to the Omaha. Two Abbott and Costello reissues
at the Omaha, "Little Giant" and "The
Time of Their Lives," clicked for 125.
Omaha—Little Giant (Realart); The Time of Their
Lives (Realart) ..
J25
Orpheum—That's My Boy (Para); California Passage
(Rep), 2nd wk 125
P^l?°""l-Captain Horatio Hornblower (WB) 'ZlIS
HKU Brande-.s— Sirocco (Col).. 105
State—Mr. Belvedere Rings the Bell (Mth-Fox)',^
Ancr wk '22Q
Town—Daughter oi the West (UA); Cowboyand
the Prize Fighter (UA); Rhythm Inn (Mono) .... 95
Product, Weather, Holiday
Add to r/Iinneapolis Gross
MINNEAPOLIS— Business continued on the
upgrade with stronger product helping to
keep the boxoffice fires burning. The Labor
day weekend, with cool,
cloudy weather, also
was a stimulus. "David and Batlisheba," at
advanced admissions, "That's My Boy" and
"Flying Leathernecks" were the newcomers
attracting large turnouts.
Century—David and Bathsheba (20th-Fox) 200
Gopher—Warpath (Para), 2nd wk. 90
Ly^'^—Meet Me After the Show (2bth-Fox), 2nd
Carpets - Door Mats
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P'V'^^Song to Remeniber(Cor)r2ridwk.;.':;.:.";.'.:.;;'lOO
Radio City-Thafs My Boy (Para) 125
Orpheun-.
S^R
—Flying Leathernecks "(RKO) MS
5. ?
°' Woman ^?u"^'"„^i°'' (RKO), 2nd wk 105
State—The Tall Target :KGM) gn
World—On Moonlight Bay (WB), 3rd wk ''""'Z 90
Max McCoy Shifts to Fox
OMAHA—Max McCoy has resigned as
U-I
salesman and joined 20th-Fox to cover the
same South Platte territory. McCoy entered
the film industry in 1938 in St. Louis.
He was a paratrooper in 'World 'War II.
All Sanitary Materials and Janitor
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S6
BOXOFFICE :
8, 1951

MOVIETIME ORGANIZATIONS
UNDER WAY IN SIX STATES
Chairmen Appointed at
Atlanta, New Orleans
and Jacksonville
and Bolivar Hyde of Lakeland.
JACKSONVILLE—The motion picture industry
of Florida will participate in the
Movietime U.S.A. campaign under the leadership
of J. L. Cartwright of Daytona Beach
Sheldon Mandell
of the St. Johns Theatre will serve as
secretary in the fall promotion.
Cartwright, district manager for Florida
State Theatres, and Hyde, circuit executive,
were elected at a statewide gathering of industry
men at the Florida Theatre here last
week. More than 700 exhibitors and film folk
heard Robert J. O'Donnell of Dallas, national
Moyietime director, and Arthur L. Mayer.
executive director of COMPO, explain the objectives
and details of the forthcoming sellthe-motion-picture-industry
drive.
EARLY FILM PRODUCTION
Richard Peck, local exhibitor, was chosen
chairman of the finance committee and Howard
Pettengill, Florida State Theatres, was
appointed publicity chairman.
Guy Kenimer, local Florida State official,
opened the Movietime in Florida session.
Harold ColJee, executive vice-president of
the Florida Chamber of Commerce, spoke on
"The Movie Industry in Florida from a Business
Standpoint," recalling that there was
considerable early film production activity
in Jacksonville from 1907 to 1916.
Nat Williams of the MPTO of Georgia and
national TOA leader, introduced O'Donnell
and Mayer.
"The purpose of the Movietime celebration,"
O'Donnell said, "is to focus attention on the
unique position the motion picture has won
in the last 50 years as the center of each
community's entertainment and to call the
public's attention to the superior quality of
pictures to be released in the coming year.
"Contrary to recent published reports, there
are now more motion picture theatres in the
country than ever before, the most recent
figure given by the Department of Commerce
being 23,120. This figure represents 19,797
conventional four-wall theatres and 3,323
drive-ins.
BUSINESS UP 7 PER CENT
"Most recent surveys conducted by the
industry show that these theatres are now
doing a business 7 per cent in excess of their
business last year. They are patronized by
nearly 60,000,000 persons each week, or more
than the number that went to the polls in
the last presidential election. American theatres
represent an estimated investment of
$2,740,000,000, employ 180,000 persons and have
an annual payroll of more than $2,000,000.
"The motion picture industry feels that
the achievement in building this vast business
from its humble beginnings 50 years
ago calls for a suitable celebration so that
the public will realize what has been accomplished."
On visits to state capitals, scheduled for
Many of the film folk who attended the Movietime in Florida rally at the
Florida Theatre in Jacksonville had luncheon in the George Washington hotel.
Seen above, seated in usual order: Arthur L. Mayer, COMPO executive; J. L. Cartwright,
elected state Movietime chairman; Robert J. O'Donnell, national Movietime
leader, and Nat Williams, Thomasville, Ga. Rear row: Sheldon Mandell,
named Movietime secretary; Guy Kenimer, who presided; C. H. Devers of the Normandy
Drive-In, and Howard Pettengill, named publicity chairman.
October 8, Hollywood personalities will participate
in ceremonies with the governors
and other state dignitaries and then will
visit several of the principal cities of each
state. On these visits it is planned to have
the Hollywood delegation appear before civic
groups, visit schools and other institutions
and speak over the radio.
Industry historians agree that the opening
on April 16, 1902, of Tally's Electric Theatre
in Los Angeles was the first theatre
in this country devoted exclusively to the
showing of motion pictures.
Levere Montgomery Heads
Movietime in Dixie Drive
NEW ORLEANS—L. C. Montgomery was
named chairman of the Movietime U.S.A. in
Dixie drive at the joint exhibitor-distributor
meeting here last week (30). Preliminary
arrangements were assigned to a
committee composed of N. L. Carter of New
Orleans, Abe Berenson of Gretna and Harold
Bailey of New Orleans. Publicity headquarters
have been established at 223 South Liberty
St. Robert J. O'Donnell, Dallas, national
chairman of the Movietime campaign, and
Arthur Mayer. New York, executive vicepresident
of COMPO, addressed some 1,000
exhibitors, distributors and industry employes
at the Joy Strand.
Mayer described the industry's drive to
create new stars.
"The lack of new faces is one of the things
that has hurt the boxoffice and is a greater
threat than television," he said. A star
makers contest to find new talent will be
conducted, he explained.
The meeting, attended by persons from
Louisiana, Mississippi and parts of Alabama,
was presided over by Montgomery, who is
president of Delta Theatres. Carter, president
of Paramount Gulf Theatres, heads the advisory
committee.
Among those seated on the speakers' platform
were H. A. Arata, MGM office manager;
D. M. Brandon, Transways film delivery service;
H. G. Plitt, division manager for Paramount
Gulf Theatres; Ken Giddens, Mobile
exhibitor; A. S. Johnson, lATSE; Joy Houck,
president of Joy Theatres; Abe Berenson, vicepresident
of Allied Tlieatre Owners of the
Gulf States, and Isadore Lazarus of the
Lazarus Theatres.
Ed Martin Heads Drive
In Three-State Area
ATLANTA—E. D. Martin of Martin Theatres,
Columbus, was appointed chairman of
the Movietime Down South campaign steering
committee at the all-industry rally held at
the Fox Theatre here last week.
The motion picture industry in sections of
Georgia, Tennessee and Alabama will combine
their efforts for the fall promotion.
Co-chairmen with Martin are J. H. Thompson,
Martin & Thompson Theatres, Hawkinsville;
A. B. Padgett, United Paramount Theatres;
Mack Jackson, Alexander City, Ala.,
and Jay Solomon, Independent Theatres,
Chattanooga.
Distributor chairmen for this area are C. E.
Kessnich, MGM; OUie Williamson jr., WB;
Dave Prince, RKO, and James Frew, U-I.
On the publicity committee are Leonard
Allen. Emory Austin, J. D. Woodward and
Russ Morgan.
R. J. O'Doruiell, national Movietime director,
Dallas, and George C. Biggers, president
of Atlanta Newspapers, Inc., spoke.
BOXOFFICE :
: September 8, 1951 SE 67

. . . Sam
. . . MGM
. . Dinah
. . The
ATLANTA
p A. Edniundson jr. and Gene Skinner of
Dixie Drive-In Theatres have just returned
from a business trip to Augusta, Savannah
and Macon . . . George Bell, attorney
for Monogram Pictures, died August 31 . . .
Mrs. Pearl Bach, widow of the well-known
showman Louie Bach, passed away August
30 as detailed elsewhere on the news pages
Sherman, U-I office manager, is
Mrs. Mescal Knighton
off on vacation . . .
and Mrs. Barbara Benson of the U-I exchange
are vacationing together in Baltimore
. . U-I Cashier Nancy Hannah spent
.
the long weekend visiting her father in
Jasper, Ala.
Ike and Harry Katz paid a visit to their
Washington and Charlotte offices while returning
home from a business trip to New-
York. On their return to Atlanta, Ike immediately
left for a visit at the New Orleans
office of their Kay Film Co. . . . Paul Jenkins
jr. recently joined the Kay sales force and
is covering Alabama. Kay branch manager
W. H. "Rudy" Rudisill checked in from a
business trip to Jacksonville.
Faye Jones of Columbia is to be married
early in November to Webb Vermilya of the
Atlanta office of Interstate Life . . . Traveling
auditor Jack Hollicher visited the Columbia
exchange . . . Paramount publicity man
Leonard Allen flew to Jacksonville to cover
ton from Carbon Hill, Ala.. Sid Laird of the
West Point Amusement Co. at West Point,
Ga.. Mr. and Mi-s. Fred Weis of Weis Theatres
at Savannah, Tommy Thompson from
Hawkinsville, and Nat Williams of Thomasville,
Ga.
Ruby Morgan resigned from MGM to enter
the law business . Shore also resigned
there in favor of homemaking for her
husband and young son . . . The stork flew
over Piedmont hospital and paid a visit to
Kitty Mann, leaving a little Mann weighing
6 pounds, 14 ounces . . . Jim Bolas spent his
vacation resting at home . entire
MGM office force sends birthday greetings to
Joe Johnson, who is on leave of absence at
Oliver General hospital in Augusta . . . Nettie
Yancey returned from her honeymoon
manager Russel Gaus is away
on vacation.
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an assignment immediately after the Movietime
Down South meeting adjourned . . .
Paramount has added some new employes at
the local exchange: Ruth Evans in the booking
department. Alma Smith in bookkeeping,
Evelyn Williamson among the contracts . . .
Booker Dave Goodson is real enthused over
his new sailboat and is spending all his Paramount
spare time at Altoona lake.
Branch manager Fred Dodson is away from
his 20th-Fox desk and confined at home with
Wedding bells will ring
a slight illness . . .
for Patsy Hutto and Clyde Baa-ber next Saturday
(15). He is connected with Atlanta
Transit Co. and she's with 20th-Fox . . .
Booker Robin Hood vacationed in old Mexico
. . . Connie Bailey went to Columbia, S. C,
on a vacation.
FUmrow \isitors were Mack Jackson of the
Strand and Jackson theatres at Alexander
City, Ala., Roy Mitchel from the Mountain
Theatre at Stone Mountain, Ga., Audrey Wilson
of Ti-ussville, Ala., John Radney of the
Bama at Alexander City, E. D. Martin from
the Martin circuit offices in Columbia, Ga.,
Bob Cannon from Lake City, Fla., Jay Solomon
of Independent Theatres at Chattanooga,
Lewis Hutchins from the Ritz at
Austell, Ga., R. J. Home and George Thorn-
Fred McCallum to Manage
Birmingham Auditorium
BIRMINGHAM — Fred McCallum. longtime
Birmingham theatre manager, has been
named manager of the
Municipal auditorium
a'
by the city commission
here. He assumed
his new post September
1. McCallum re-
- - signed as manager of
Waters Starlight
Drive-In to accept the
new position.
A native of Birmingham,
McCallum was
Fred McCaUum
connected with Wilby-
Kincey Theatres for
13 years. He served in
Birmingham as house manager of the Alabama
Theatre and manager of the Strand.
Before returning to Birmingham to take
over management of the Starlight, he was
manager of the W-K Kingsport Theatre in
Kingsport. Tenn.
McCallum is married and the father of
two children. As manager of Municipal auditorium,
he succeeds the late Ted Brownell.
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R. T. Mullens Appointed
To Tallahassee Airer
TALLAHASSEE—R. T. Mullens has been
appointed manager of the Drive-In Theatre
here, by B. B. Garner, president of Talgar
Theatres. Mullins has been employed by
Florida State for some 15 years in Tampa,
St. Petersburg and Plant City. Several years
ago, he resigned and published the Eustis
Lake Region News for four years. He succeeds
A. E. Scruggs, who will now become
assistant to Tom Hyde, general manager of
the chain.
WIL-KIN THEATRE SUPPLY, INC.
Atlanta, Georgia Charlotte, North Carolina
"Everything for the theatre except film"

Capitol at Miami Adopts
Spanish Film Policy
MIAMI — Wometco's Capitol Theatre in
downtown Miami has long pursued a policy,
particularly in the summer, of showing Spanish-language
films three days a week. The
large Spanish-speaking population of this
area, greatly augmented in summer, made
such a program profitable. The theatre
began, August 20, a permanent Spanishlanguage
policy. The beginning of the plan
was given a great sendoff with representatives
from 22 Latin countries taking part in
ceremonies.
At 9 p. m., 22 beautiful girls, each representing
a different Latin American country,
carried the flags of these countries on stage.
The city of Miami loaned the flags for the
occasion. After the flags were arranged, the
consul representatives, headed by Dean
Valeries, took their places beside them for
the ceremonies.
Flynn Stubblefield and Richard Treccase,
for Wometco Theatres, presented Dean
Valeries with a key to the Capitol Theatre,
officially informing him that the house in
the future will play only Spanish-language
pictures.
Tuscaloosa Theatremen
Appear to Ask Tax Relief
TUSCALOOSA, ALA.—Repeal of the city's
5 per cent amusement tax has been requested
by representatives of local theatres.
The city commission took no formal action
on the question. In appearing before the
commission theatremen pointed out that the
tax was levied as a wartime measure during
World War II. They told the commission
that they were facing a hardship in operating
their houses due to competition.
It was suggested that a tax of one-fourth
or one-eighth of one per cent on gross receipts
of all businesses be enacted to replace
the amusement tax.
W. I. Richards to Manage
Haines City Florida
HAINES CITY, FIA.—W. I. Richards has
taken over as manager of the Florida Theatre.
He came here from McLean, 111., and has
had 20 years previous service in theatre work.
His wife and son Dale, a junior in high school,
will join him here.
Coy Conrad, who has been manager of the
Florida, is leaving Haines City to accept a
position with the Carl Riedel Funeral home
in Kissimmee.
KNOXVILLE

. . Woodrow
. . Frank
. . Charles
. . W.
. .
He
. . Curry
MEMPHIS
R^ A. Lightman sr., president of Malco Theatres,
returned from an extended business
trip to New York. During his absence
Lightman was elected general chairman of
the midsouth Movietime U.S.A. celebration,
which will be launched at a joint meeting of
Tristates Theatre Owners, TOA affiliate, and
Midsouth Allied October 16, 17. Another attraction
was a new grandson, Russell Louis
Lightman, son of Mr. and Mrs. Richard Lightman.
Richard Lightman, an executive at
Malco, has three sons.
Robert McCord, newspaperman, has entered
the army. He is the son of M. S. Mc-
Cord, vice-president of Malco Theatres . . .
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and fair dealing. 30 years experience including
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ARTHUR LEAK Theatre Specialists [
3305 Caruth, Dallas. Texas
Telephones: EM 0238 • EM 7489
CONFIDENTIAL CORRESPONDENCE INVITED
The New York Giants and Chicago Bears
played football at Crump stadium here under
the sponsorship of Memphis Variety Tent 20
and the Knights of Columbus. M. H. Brandon,
president of Film Transit, was chairman
of the game for Variety . A. Smith
and C. B. Smith, partnership, have bought
jr.
Rives Theatre at Rives, Mo., from A Burch,
effective September 1. They will book and
buy in Memphis.
Improved theatre attendance in Memphis
and the territory has resulted in reopening of
the Gem at Brownsville, Tenn., by C. A.
Rowls, owner, after it was closed for about
one year . Cotham has bought
the Lobelville Theatre, Lobelville, Tenn., and
will book and buy in Memphis . . . Memphis
for several days sweltered under the most
severe heat wave in eight years.
J. Fred Brown has set up headquarters in
the M&M building across the street from
Malco Theatres. The office number is 302.
Brown operates the Temple Theatre and the
Skyvue Drive-In at Fort Smith, Ark.: Nevada
and Gem at Prescott, and four Ozark showhouses
at Salem, Black Rock, Hardy and Melvin.
Ark. . Owens, Universal booker,
has resigned to become office manager at
Columbia . Jones, office manager,
Columbia, has resigned to become branch
manager of Kay Film Exchange in Memphis.
R. B. Cox, owner of the Eureka, Batesville,
Miss., and retired postmaster at Batesville,
writes Memphis friends from Los Angeles
where he has been vacationing that he was
married recently in Los Angeles to a former
Batesville girl and will soon be home with his
bride . . . Two new drive-ins are about ready
to open. R. B. Lowrey, owner, expects his
new 600-car Star Lite Drive-In, a first run,
to be ready for opening October 1. John Ryan
and Mike Ryan, brothers, are building a new
200-car drive-in near Trumann. Ark., which
they expect to open by October 15. Both
drive-ins are represented in Memphis by
Exhibitors Services.
J. J. Walters, Aberdeen, Miss., and J. D.
McAlpin, Louisville, were here getting prices
on equipment and making arrangements to
build a new drive-in in their home towns .
Midsouth exhibitors shopping and booking
on Filmrow included Guy Amis, Princess,
Lexington, Tenn.; Louise Mask. Luez, Bolivar,
Tenn.; Mrs. H. A. Fitch, Erin, Erin, Tenn.;
Nathan Flexer, Mi-De-Ga, Waverly, Tenn.;
J. F. Singleton. Tyronza, Marked Tree and
Trumann, Ark., exhibitor; K. K. King. Rialto
and Plaza. Searcy; Sam Kirby, Nabor. Little
Rock, and Roy Cochran, Juroy. North Little
Rock.
Other e.vhibitors seen on Filmrow included
Orris Collins, Capitol and Majestic, Paragould;
L. F. Haven jr., Imperial, Forrest
City; John Mohrstadt, Hayti, Mo.; Lyle Richmond,
Missouri, Senath; John Ray, Kennett,
Mo.; Arthur and Earl Elkin. Elkin and Victory.
Aberdeen, Miss., and Dwight Blissard,
Okolona at Okolona, Miss.
MIAMI
The North Miami Theatre, recently sold by
E. E. Branscome to M. A. Kirkhart coincident
with reports that it did not conform
to certain safety regulations, used a Sunday
ad to good effect. The new owner stated:
"After recent careful inspection. Chief Willis
of the state fire marshal's office reports this
theatre is completely safe and using good
housekeeping methods."
The engagement was announced Sunday
of Beverly Jean Armstrong, daughter of Dr.
and Mrs. James L. Armstrong, and Edward
N. Claughton jr., son of the Claughtons who
own a theatre circuit here and in Tampa.
The wedding will take place December 22 in
Miami Shores Community church. Young
Claughton attended Miami High, served one
year in the navy, graduated from Duke university
and is a law student at the University
of Florida.
. . . Florida residents
Arthur Price of Wometco, who was scheduled
to leave here because of his health, has
changed his plans. His doctor has okayed
The West Hollywood
the Miami climate . . .
Drive-In put on an amateur show for children,
consisting of an acrobatic dog show,
on a recent Saturday
Jon Hall and his wife Frances Langford were
recent vacationers in Miami Beach.
The women's groups of Variety Children's
hospital hosted an open house in the hospital
on a recent afternoon. The women's
volunteer board, which just celebrated its
first birthday, and the women's volunteer
committee participate in fund raising and
service activities at the hospital, main project
of the local tent. One of the next projects,
in addition to sewing service and work
in the hospitality shop and nurses aide service,
is building a fence for Rosebud. Rosebud
is a donkey given the hospital, and she
needs a strong fence to pen her in. The
donkey, plus a collection of small birds, forms
the nucleus of a small zoo which the group
plans to start for the entertainment of the
children. Mrs. Jack Newalk is chairman of
the committee to raise money for the fence.
Film actor Bob Preston, who opens at
Brandt's Roosevelt in the stage presentation
of "Detective Story," was host at a cocktail
party for the press and others prior to the
play's debut . Andrews, manager of
Florida States' Sheridan, is pleased to see
that queue at the boxoffice for "Here Comes
the Groom. " thinks the best advertising
for the film is word-of-mouth.
Mel Haber, co-manager of the Miracle Theatre
in Coral Gables, who has been seriously
ill in the hospital, now is home recuperating.
Assisting manager Franklm Maury in Haber's
absence is Charles Rich, who came to Miami
about a year ago from New Pork.
Marlin Skiles is scoring "Fort Osage" for
Monogram release.
Ask Us About the New PANTEX Screen
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1912

T
Dallas Variely Tenf
Holds Annual Derby
DALLAS—Because of the Turtle derby
Saturday (8i. the Dallas Variety tent held Its
regular meeting on August 27. Owen Killingworth.
Dixie Theatre, Athens, Tex., was
inducted as a member.
It was announced that the recent Carnival
week, August 16-18, had brought in the largest
amount of funds for the Boys Ranch in
many years. Credit was given to "Booger"
Marshall, Rex Van, Vincent Lee and Ed
Gall for their special efforts in making this
such a successful event.
Mike Rice, chairman of the Turtle derby
committee, gave final instructions to barkers
on last minute sales of tickets and obtained
volunteers to work at . the derby. He gave
credit to Wallace Walthall for his generosity
in planning to give the proceeds from his
Star Drive-In run of "Birth of a Nation"
on September 2, 3 to the derby fund for the
Boys Ranch.
A minute of silence was observed in memory
of the death of two club members: Henry
Bell, banker in Tyler, Tex., and Malcom
Kenny, associate member from Houston. A
report was made on the condition of V. W.
Crisp, former BOXOPFICE correspondent,
and C. J. Wheeler, former salesman for RKO.
Two visitors were Jack Deakins, Palace,
Floydada, and Ed Leather, Palace, Paducah.
Charlie Darden, chairman of the membership
committee, said his committee had approved
the following new members; Walter
Whitfield Boyd, booker, Lippert Pictures. Phil
Cavaretta, manager tor the Chicago Cubs,
and Lewis H. Bader, Candy Mountain Kiddyland.
Julius J. Schaefer Dead;
Boothman at Palace
DALLAS—Julius J. Schaefer, projectionist
at the Palace Theatre for many years, died
while on duty September 3 at about 7;30
p. m. Schaefer also had been in charge of the
National Theatre Supply repair and mechanical
department for some 15 years and was
considered one of the finest craftsmen on
Simplex mechanisms.
"Charlie Holcomb and the other boys," accw'ding
to Sam Berry, "did the scrubbing up
for him and assembling of gears and parts
but Schaefer always put the finishing touches
on the work and checked and double-checked.
If the mechanism was com.pletely assembled
and developed the slightest knock he would
completely dismantle and reassemble it with
his own hands."
Schaefer originally was from Abilene, Tex.
He was a charter member of Local 249 and
was given a gold card by the union in 1949
for his unfailing service and loyalty to the
organization. He was its president 28 times.
Funeral services were held from Marrs-
Mundy-Quill funeral home Thursday (6) at
9;30 a. m.
Plan Blankenship Airer
CROSBYTON, TEX.—Wallace B. Blankenship,
president and founder of Wallace Theatres,
announced the purchase of 12 'L- acres
of land, located about midway between Crosibyton
and Ralls, Tex., on the Lubbock highjway,
where his firm will, cor^trtlct a; new
'drive-in.
Comedies and Musicals
Fare the Best in Dallas
DALLAS—Light, summery musical and
comedy entertainment was what they seemed
to be buying at the theatres in the latest
business period, as the following three higher
percentages will attest:
(Average Is 100)
Dallas—House on Telegraph Hill (20th-Fox) 105
Majestic—Comin' Round the Mountain (U-I) 95
Melba—Cattle Drive (U-I) 110
Palece—Rich, Young and Pretty (MGM) 130
Rialto—tJp in Arms (RKO); They Got Me Covered
(RKO). reissues 125
United Artists—Kind Hearts and Coronets (UA),
repeat run 120
Tent 22 Completes
Turtle Race Plans
OKLAHOMA CITY—The Variety Tent 22
board of directors Tuesday (4) completed
plans were made for the Turtle derby which
will be held Septeinber 15 at the Stockyards
coliseum. C. H. Weaver of Paramount is
chairman of the 1951 derby that is to offer
33 prizes totaling $6,000.
The board named Bill Slepka of Okemah
chairman of the copper dripping salvage program.
He will assume responsibility for supervising
the operation of the program with
the film delivery service and the equipment
dealers. The salvage program is to begin in
Oklahoma immediately with Slepka writing
the exhibitors about the campaign.
Chief Barker J. C. Hunter of Tulsa will go
to Toronto, Ont., October 4-6 to attend the
mid-winter meeting of Variety International.
He was invited by Marc J. Wolf to participate
in a roundtable discussion. The topic assigned
to him is "The Importance of Making Variety
an Important Civic Institution."
The next Variety board session is October 8.
Trade Wind at La Marque
Opened by Long Theatres
LA MARQUE, TEX.—The Trade Wind
Drive-In was opened the last of August by
Joe Brown, manager of the Long Theatres
interests here. Located on Ninth avenue near
the 21st street intersection, the new theatre
has 700 speakers plus accommodations for 100
persons on the snack bar patio, he said.
Neon was installed around a huge mural of
a sailing ship that backs the screen tower and
gives the ozoner its name. The projection
room is located above the snack bar at the
rear of the theatre. A specially created
Bausch & Lomb lens creates a sharp focus
along the 497 feet between screen and projectors.
Except for the use of searchlights illuminating
the skies, there were no special
dedication ceremonies opening the circuit's
Trade Wind.
Close House for Vacation
AUBURN, ALA.—In order to provide employes
a vacation, the War Eagle Theatre
here closed Saturday (25). It will reopen
Sunday, September 9.
Birthday Gifts by Airer
DOTHAN, ALA.—Free ice
cream, balloons
and comic books were distributed as the Skyvue
Drive-In, a Martin-Davis theatre, celebrated
its second birthday.
Oklahoma Initiates
Movietime Activity
OKLAHOMA CITY—Preliminary plans for
Movietime in Oklahoma — U.S.A. were discussed
at the Theatre Owners of Oklahoma
directors monthly meeting here Tuesday (2).
Morris Loewenstein, Oklahoma City, TOO
president, was elected general chairman for
the campaign. He is to appoint co-chairmen
to assist him in setting up the state organization.
M. W. Osborne, 20th-Fox manager, was
elected distributor chairman.
The board named Loewenstein, E. R. Slocum
of El Reno, TOO chairman, and J. C.
Hunter, Tulsa, regional TOA vice-president, to
represent the state organization at the TOA
convention September 23-27 in New York at
the Astor hotel.
Directors attending were Slocum, Loewenstein,
Hunter, Phil Hays of Bartlesville,
Charley Procter of Muskogee, Bill Slepka of
Okemah, H. D. Cox of Binger, Eddie Holt of
Coalgate, Ray Hughes of Heavener, Vance
Terry of Perry, Mrs. Avece Waldron of Lindsay,
Bob Walker of Broken Arrow, Glen
Thompson and Ted Butterfield, Oklahoma
City.
Slocum presided at the meeting in the
Black hotel. Next session will be October 8.
Long Theatres Opens New
Airer Near 55-Acre Park
TEXAS CITY—The 700-car drive-in that
was constructed by Long Theatres on the
Palmer highway near Texas City's 55-acre
municipal park and swimming pool was ready
to open on schedule late in August. Joe
Brown, manager of the Long theatres in Texas
City, supervised the building project. David
Hendrick & Co. of Waco was the designer
and builder.
The drive-in will be operated on a 12-month
basis. The manager will be H. C. Clements,
who moved to Texas City from Freeport
earlier in August.
Fain and McManus Sketch
500-Car Airer for Jasper
JASPER, TEX.—Wood Fain of Woodville,
Tex., and F. W. McManus of Jasper, owners
and operators of the Texas Theatre in Jasper,
will soon begin the construction of a 500-car
capacity drive-in for Jasper.
The new theatre will be located on the
Jasper-Kirbyville highway, and will be
equipped with a playground for children.
Jasper is one of the smallest cities in Texas.
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J ENKINS & DOURGEOIS
ASTOR PICTURES COMPANY
MEMPraS; 408 So. Second St.
NEW ORLEANS; 218 So. Liberty SI.
BOXOFTICE :: .Septejnbej.8,.1951 sw 71

. . Bob
DALLAS
Get designs of Peter Wolf, from Broadway
to State Pair Musicals, were to go on
exhibition Friday (7) at the Coronet Theatre,
according to Sarah Cabbell, art director. Included
in the two-week show were sketches
from his first Broadway production, "Sweethearts,"
with Bobby Clark, 'The Devil's Disciple,"
"She Stoops to Conquer" and others.
Past Starlight Operetta sets will include
"Show Boat," "Rose Marie," "Pal Joey" and
"Anything Goes," plus scenes from the current
season's State Fair musicals. Wolf is
now at work on the agricultural exhibit
for the State Fair of Texas.
Herald "Cuz" Goodman, the son of a par-
Durability in
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GRIGGS EQUiriUE^T CO.
Belton, Texas
son, was on the billing with "The Country
Parson" at Horse Shoe Drive-In at Ballinger,
Tex. . . . J. B. Beeson was in Dallas
last week and announced that he plans to
open the Red Raider, 1.000-car drive-in in
Lubbock, about October 1. His manager and
partner is W. O. Bearden. This drive-in
promises to be one of the finest in the southwest.
It will be equipped with car heaters.
Lew Bray and Ed Brady have kept busy
in Harlingen, Tex., contacting all the theatre
owners in the area urging them to bring
their families to the pep rally which will
be held at the Arcadia Theatre at 10 a. m.
September 14. Speaker will be the Rev.
Harry V. Hamblen, well-known Baptist minister.
The three trailers to be used by theatres
for Movietime in Texas were made under the
personal supervision and direction of Paul
Short, division manager for National Screen
and chairman of the advertising and publicity
department of Texas COMPO showmen.
The music is supplied by an organ, marimba
and xylophone, and features the following
numbers: "The Eyes of Texas Are Upon
You," "Deep in the Heart of Texas" and
"There's No Business Like Show Business."
Stormy Meadows, Blevins Popcorn Co. and
BOXOFFICE advertising representative, has
been doing a big job in promoting Movietime
in Texas tieins with other major business
enterprises in Dallas. She has arranged with
Henry English of Red Ball Motor Freight to
have Movietime bumper strips on more than
600 of their trucks which reach all parts of
the ff.S. Earl Wyatt, president of Wyatt
Grocery chain, has agreed to have all shopping
bags stamped with Movietime in Texas
—USA in more than 20 stores in the area.
Announcement strips will be used at the
cashier counters. Skillerns Drug chain in
Dallas has also agreed to show banners and
strips around cashier counters of their more
than 20 popular stores.
Claude York, United Artists branch manager,
went to New Orleans Wednesday (29)
for a district meeting . Davidson,
head booked at UA, resigned effective August
31 to go with Index Booking Co.
Howard Cole, 75, Dies;
Bonham Showman
BONHAM, TEX.—F\ineral services were
held at the First Christian church at 10 a. m.
Tuesday for Major Howard S. Cole, 75, Bonham
showman and civic leader, who died at
his home on Sunday. He was the brother of
H. A. Cole, Dallas, co-chairman with Bob
O'Donnell of the Texas COMPO committee.
Cole was born in New York and raised in
Atlanta, Ga., where he attended school. He
was employed by American Baptist Publishing
Society, and finally acquired a business
and operated the Cole Book & Art Co.
He entered the service during World War I
and emerged as captain. He served on General
Pershing's general staff in France. After
the war, he invited his brother H. A. to join
him in the theatre business in Ranger, Tex.
After some years he moved to Bonham and
built an unusually successful business in 20
years.
Major Cole operated four houses, three
downtown theatres and one drive-in outside
the city. He was founder and for five years
chairman of the Bonham Community Chest,
and during World War II was chairman of
the Fannin county Red Cross.
Surviving are his wife, three sons, H. S. jr.
of Houston, B. O. of Fort Worth, and Brantley
of Savannah, Ga.; a daughter, Mrs. D. D.
Redman of Dallas, and his brother H. A.
Broadway actor Ray Page has been booked
for Warners' "Room for One More."
^
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'"

. . . Paul
. . Mr.
. . Mr.
. . H.
300 More Theatres
In Carolinas Alone
CHARLOTTE—Refutations of the conclusions
about the state of tlie motion picture
industry which appeared in Life
magazine are not confined to the industry
alone. Recently the Charlotte News printed
the following, written by Emery Wister, motion
picture editor, in his Show' Nuff column:
"In a lengthy article a few weeks ago Life
magazine referred to America's motion picture
theatres as a dying business and said that
3,000 theatres had closed their doors within
the past few years. Leave us not bore you
with facts or figures. Instead let us complete
the story the article left untold.
"In the Carolinas alone there are over
1,000 theatres, 300 more than there were
three years ago. In this three-year period
only 35 cinema houses have closed their doors,
and these include six or seven that were destroyed
by fire. Most of the others were driveins,
outdoor theatres that ambitious speculators,
anxious to make a fast buck, had
opened in nearly every available cow pasture.
Most represented investments of between
$3,000 and $4,000. Most drive-ins cost from
$50,000 to $100,000.
"In Charlotte alone there are now 23 theatres,
including seven drive-ins. Before the
war there were 13. In Lincolnton, a much
smaller town, there are six theatres, double
the three before the war. A new drive-in at
Asheboro gives that town three theatres and
business is better than it has ever been.
"No doubt many theatres have closed.
Anyone in the motion picture industry will
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ASTOR PICTURES COAAPANY, DALLAS
Harwood & Jackson Sts. PR. 240S
tell you that the country is "over-seated,"
that too many cinema houses have been built.
But many of these that have closed were old,
dilapidated houses and in many, many cases
theatres were built to replace them.
"Theatre business has been off. Television
has hurt some and poor pictures have hurt
the cause even more. But with the quality of
movies definitely on the upgrade the money
is flowing back into the boxoffices. Film exchange
and theatre managers say business is
up as much as 25 per cent since April.
"Actually theatre business was so good in
this country that thousands of new ones were
built after the war. This meant the boxoffice
butter was spread so thin that many felt
the pinch and some starved to death. It will
be a good thing if some do close and reduce
the number of seats.
"Does this sound like the business is dying?"
OKLAHOMA CITY
R/rr. and Mrs. Horace Falls of Dallas spent
the Labor weekend in Oklahoma City
Short of National Screen Service
in Dallas was at the local office Friday (31
. . . R. Lewis Barton has opened a new Capitol
Hill Theatre, the Chieftain, at 3400 Southwest
29th. The Chieftain, with the finest
and latest in equipment, including Latex
sponge rubber cushioned seats and air conditioning,
opened with a double bill. National
Theatre Supply supplied all equipment except
the seats.
. . .
Row visitors included Walsie Campbell.
Newkirk; Paul Campbell. Wynnewood; Les
Nordean. Konawa: Frank Nordean, Maud,
The
and Bernard McKenna jr., Tulsa
Criterion in Sapulpa, owned by A. A. Moulder,
has one of the new 2x1 ticket machines now
being distributed by NTS. This makes the
third installation in the state.
The J. C. Hunters of Tulsa spent Labor
day weekend in Colorado Springs. They flew
back Monday for the Variety and TOO board
sessions the next day . and Mrs. Bill
Slepka of Okemah plan a two-week holiday
to New York City, Niagara Falls and Canada.
While in New York, they will attend
the Theatre Owners of American convention,
September 23-27 at the Astor hotel.
E. R. Slocum, El Reno, offers a student
admission ticket for 35 cents, including tax.
which he handles through the schools and
the PTA . and Mrs. H. D. Cox,
Binger, also plan to attend the TOA parley
in New York in late September . I.
Wilson, Amarillo. and Johnny Fagin, Borger.
were here on business and attended the
monthly Theatre Owners of Oklahoma board
of directors open meeting at the Black hotel.
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Others attending the TOO board session
included R. V. McGinnis and Earl Snider,
Tulsa; Mrs. L. H. Goerke. Canton; Mrs.
Kathryn Hendricks and Henry Simpson.
Bristow; Paul Stonum. Anadarko; Paul
Townsend, Gordon Leonard, R. T. Williams.
M. W. Osborne. Dave Hunt, Don Tullius.
C. A. Gibbs. Mike Carmichael, Roger Rice
and Frank McCabe, all of this city.
BUFFALO COOLING EQUIPMENT
lOth Fl.. 2ncl Unit. Santa Fe Bldg. BUFFALO ENGINEERING CO., INC. Dallas. Tex.
BOXOFFICE :
: September 8, 1951 73

SOUTHWEST
pex Wootan, owner of
the Lantex Theatre,
which burned to the ground August 5,
plans to rebuild the Llano, Tex., house as
soon as possible. Until the Lantex resumes,
all shows will be in the Llano Theatre in
North Llano, also owned by Wootan. The
•showman and owners of adjacent buildings
all expressed appreciation to the Fredericksburg
and Mason fire companies who got
there 30 minutes after the alarm. Llano
firemen got the fire under control but the
out-of-town boys stood by until danger
passed. Theatre damage was estimated at
$50,000, a total loss, only partially covered.
Wootan saved the film and some equipment.
Mr. and Mrs. Harry Hammill announced
the opening of the Hondo Drive-In the end
of August. The theatre is situated a mile
west of Hondo, Tex., on Highway 90.
T. L. Duke is the new manager for Long's
Drive-In just out of Angleton, Tex. He assumed
his duties for the circuit in midT
August. Duke was manager of the Sweeny
LET US SELL YOUR THEATRE
Confidenlia] listings invited. 30 years of
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in the trade.
SOUTHLAND THEATRE BROKERS
JACK SWIGEH
Phone RAndolph
408 South Harwood Dallas 1.

: September
ED ARTHUR AND HERB BENNIN
HEAD ST. LOUIS MOVIETIME
Over 800 Attend Session
At Missouri Theatre to
Form Organization
By DAVE BARRETT
ST. LOUIS—Bob O'Donnell of Dallas, national
chairman of the Movietime U.S.A. campaign,
and Arthur Mayer of New York City,
executive vice-president of COMPO, stirred
crusader-fervor some 800 men and women
to
from all ranks of the film business who attended
this territory's organization meeting
at the Missouri Theatre here Friday morning
(31).
The meeting elected the following to conduct
the St. Louis area program:
Exhibitor chairman, Edward B. Arthur,
president of the St. Louis Amu.sement Co.,
with Tom Bloomer, Belleville. III., and Frank
Plumlee, Farmington, Mo., as co-chairmen.
Distributor chairman, Herb Bennin, manager
for MGM.
ON PUBLICITY COMMITTEE
Publicity committee—Russell Bovim, Loew's
State Theatre, St. Louis, chairman; A
B. Jefferis, Piedmont, Mo., president of Midcentral
Allied; Bob Johnson, Fanchon &
Marco, St. Louis; Dave Jones, Kerasotes
Theatres, Springfield, and Herb Washburn,
manager for National Screen Service, St.
Louis.
Frank Plumlee acted as moderator of the
meeting which was followed by a luncheon
for O'Donnell and Mayer at the Sheraton
hotel.
Mayer, who opened the formal program of
the gathering, said it was one of the finest
and largest that he had encountered on his
national tour on behalf of Movietime U.S.A.
He expressed confidence that men and women
of common sense and goodwill in the motion
picture industry will eventually work out a
plan for real cooperation between all elements
in the business that shall accomplish
all of the legitimate objectives of the indu.stry.
He said that many other industries have
long since realized that such industrywide
teamwork is for the benefit of everyone in it.
NEW FACES PLANNED
He told of COMPO plans to bring new
blood and faces into the film industry, and of
the motion picture exposition that is to open
next March in Grand Central Palace, New
York, and later to tour the country. In connection
with the campaign for new stars, he
said that Harry C. Arthur, head of Fanchon
& Marco, had come up with an excellent plan
for a national campaign to find new film
faces.
Commenting on the recent Life article, he
said that if any men and women of the motion
picture business are not willing to fight
to preserve their industry "they deserve the
fate Life is predicting for them."
With optimism for the future, he said that
theatre business is picking up in all parts of
the country, with average gains of from 6 to
20 per cent being reported for key centers.
Industry unity was indicated by those in
(Davis 1 1 Press photo)
Leaders for the Movietime campaign in the St. Louis area are seen with national
leaders of the big fall drive. Left to right: Frank Plumlee, Farmington, Mo., cochairman
for eastern Missouri; Herb Bennin, MGM manager, distributor chairman;
Edward B. Arthur, St. Louis Amusement Co., exhibitor chairman; Arthur Mayer,
COMPO; Bob O'Donnell, and Tom Bloomer, co-chairman for southern Illinois.
attendance at the Missouri Theatre gathering.
For instance, on the stage were such men as
Harry C. Arthur and his brothers, who are not
affiliated with any exhibitor organization;
A. B. Jefferis of Piedmont, Mo., Midcentral
Allied president; officials of the MPTO of
St. Louis, Eastern Missouri and Southern
Illinois; exhibitor members of COMPO but
otherwise unaffiliated; representatives of the
film salesmen, front and back office unions
of the local exchanges, the projectionists,
stagehands and theatre service unions—a real
cross-section of the film industry in this area.
O'Donnell in an inspirational talk outlined
Photographed at the Indianapolis meeting
for Movietime U.S.A. are M. Brazee,
left, general manager of Greater Indianapolis
Amusement Co.; K. J. O'Donnell,
and Earl Cunningham, right, general
manager of the Fountain Square Theatre,
Indianapolis.
plans for Movietime U.S.A. Important points
that he brought out were:
$750,000 is to be spent in a national campaign
this fall to make America really motion
picture entertainment conscious.
All distribution companies have consented
to have their salesmen do educational work
on behalf of the campaign "at the grass
roots."
A great pressbook that will cost $50,000 to
produce is to be made available to exhibitors
in all territories.
The big drive is to be kicked off with a gigantic
radio salute to the film industry on
the Lux Hour the night of September 24.
In the period October 1 to October 5 fullpage
adverti.sements are to appear in all
newspapers of cities of 100,000 population or
more. In cities under 100,000 population, there
are to be half-page advertisements.
The third great step in the program will
be the tour of .some 250 film personalities.
This movement will start with dinner meetings
in every state capital to be attended
by the governor, other state officials, civic
and business leaders, etc., and five or six
of the film personalities. Then after the dinners
the Hollywood visitors are to fan out in
different directions and in that week every
important city and town will be visited.
Special trailers will tell of the many great
pictures soon to reach the screens of the
country.
Speaker bureaus are being set up in various
parts of the country to provide men
and women to speak on motion picture subjects
at various meetings.
Rally in Keith's Theatre
Opens Indiana Movietime
INDIANAPOLIS — Indiana exhibitors
launched the Movietime U.S.A. drive in a
(Continued on next page)
BOXOFFICE :
8, 1951 75

. . Dorothy
. . The
. . Al
. . R.
. . Norma
:
September
Arthuii
and Bennin
Head Movietime
(Continued from preceding page)
meeting at Keith's Theatre here at which
industry leaders, including R. J. O'Donnell,
Robert Coyne. Trueman Rembusch and Mark
Wolff spoke.
Excitement ran high at the morning meeting,
aided by musical selections including.
"There's No Business Like Show Business."
Trueman Rembusch told the large turnout
of exhibitors the basic purpose for the meeting
and Robert Coyne explained the scope of
the nationwide drive. O'Donnell reiterated his
previous talks at meetings in Dallas and Minneapolis
and other cities of the nation, describing
in detail the workings of the Movietime
drive and explaining the part Indiana
exhibitors were expected to play.
Illinois All-Industry Rally
At Chicago Esquire Monday
CHICAGO—The all-industry Movietime in
lUinois-U.S.A. pep meeting will be held at
the Esquire Theatre here starting at 10:15
Monday morning (10).
"Every man and woman deriving their
livelihood from motion pictm-es are invited
and urged to attend," Jack Kirsch and John
Balaban, state co-chairmen declared in bulletins
addres.sed to fellow industryites all over
the state.
"Be there and treat yourself to one of the
most inspiring and productive efforts of a
lifetime. You owe it to yourself, to your fellow
exhibitors and to your industry to take
an active part in this most important undertaking."
Robert J. O'Donnell. national Movietime
director, will speak.
Ira B. Dyer Will Build
New Drive-In at Albany
ALBANY, IND.—Construction of a drive-in
for the Albany area will begin in the near
future. Ira B. Dyer, owner of the Clinton
Theatre, plans to build the 300-car theatre
on the lot adjacent to his home on Highway
90 near the new hospital.
Dyer has had previous drive-in experience,
having built and operated a 600-car theatre
at Ocala, Fla.
INDIANAPOLIS
n fter a two-month vacation in Hawaii, Dennis
Day returned here to open his allstar
show at the Coliseum during the first
four days of the Indiana state fair August
30-September 2 . . . Manager Claude McKean
of Warner Bros, attended the division sales
meeting in Pittsburgh .
13-24 Drive-In
at Wabash was opened by Syndicate Theatres.
James Cleary is the manager of the 600-car
project.
Booker Al Chew, RKO. vacationed in northern
Michigan . McCormick is
the new biller at Columbia . Gerathy
of the National Theatre Supply Co. is
vacationing at home . Blankenbaker
of the Pastime at Richmond has leased the
"V" at Veedersburg from William Wallace,
who will leave September 2 for Phoenix, Ariz.,
for his daughter's health . H. Robinson
of the Majestic at Springfield, Ky., was a
visitor. He hasn't been on Filmrow in years
and was quite surprised at the many changes.
. . . Exhibitors
Ted Mendlessohn, United Booking Service,
was in Detroit on business. Ted reports that
drive-in business is running from 25 to 40
per cent ahead of last year
seen on Filmrow: C. W. Krebs. Dolle circuit,
and S. J. Switow, Louisville: John Micu,
Indiana State, and Larry Shubnell, Fort
Wayne; Grant Henley, Carthage.
The girls at 20th-Fox gave a party in
honor of Joan Noffke who will be married
September 22 to Ward Snodgrass. There were
15 present.
Three New Drive-Ins Bow
In Northern Indiana
FORT WAYNE—Three new drive-in theatres
were opened in recent weeks in northern
Indiana. Mailers Bros, of Fort Wayne opened
the Skyvue at Portland and another near
Bluffton. Each cost approximately $60,000,
and will accommodate 300 cars. Two fires hit
the Bluffton enterprise while it was under
construction, causing a lo.ss of S8,000.
Alex Kalafat of Garrett, who recently sold
his indoor there, opened the Tri-Hi Drive-In
near there. This, too, is a 300-car drive-in
costing approximately $60,000.
All three drive-ins were designed, built,
and equipped by Theatre Equipment Co.,
Toledo.
Chicago First Runs
Get Hefty Grosses
CHICAGO—Chicago's Loop houses had a
very good week. All the first run theatres
had hefty grosses. The Chicago had a banner
week with "He Ran All the Way," plus a
stage show headed by Marilyn Maxwell and
Jack Carter. Premiere festivities with personal
appearances of the stars gave the
Roosevelt a fine week with "His Kind of
Woman." "Four in a Jeep" booked in strong
at the Ziegfeld. "That's My Boy," plus a
stageshow, was strong in a third week at the
Oriental and "Flying Leathernecks" at the
Woods had a stellar second week.
Chicago
He
(Average Is iOO)
3 All the Way (UA), plus stage
Grand—Never Trust a Gambler (Col); Pickup
(Col), 2nd wk 105
Oriental—That's My Boy (Para), plus stage show.
3rd ..120
-Alice in Wonderland (RKO); Nature's Half
Acre (RKO), 4lh wk 120
Roosevelt—His Kind of Woman (RKO) 125
State-Lake—Captain Horatio Homblower (WB),
3rd .115
-Eon-Tild (RKO), 4th wk
.115
United Artists—Strictly Dishonorable (MGM);
14 Hours (20th-Fox). 2nd wk 110
World Playhouse—Teresa (MGM), 6th wk 115
Woods—Flying Leathernecks (RKO), 2.nd wk 125
Ziegleld—Four in a Jeep (UA) 120
State Fair Gives Lift
To Indianapolis Figures
INDIANAPOLIS — State fair visitors patronized
local first run theatres in substantial
numbers.
-Happy Go Lovely (RKO), Roadblock
(RKO
Indiana—That's My Boy (Para); Two Gals and a
Guy (UA), 2nd wk
Keith's—The Second Woman (UA)
Loews—He Ran All the Way (UA); My True Story
(Col)
Lyric—Mark of the Renegade (U-I), Saddle Legion
(RKO)
Tom Edwards' Mother Dies
ST. LOUIS—Mrs. T. M. Edwards of Pocatello.
Ida., mother of Tom Edwards of Edwards
& Plumlee Theatres, Farmington, Mo.,
and president of the MPTO of St. Louis, eastern
Missouri and southern Illinois, died suddenly
August 28 from a heart attack. Edwards,
who flew to the funeral, had visited his mother
about three weeks ago, stopping in Pocatello
en route home from the COMPO conference
in Los Angeles. At that time her
health appeared excellent.
To Plan Convention
ST. LomS-^Bob Lightfoot, president of the
St. Louis lege of the Colosseum of Motion
Picture Salesmen of America, called a meeting
at the Melbourne hotel Saturday il) to
discu.ss local plans for the national meeting
of the Colosseum to be held at the Sheraton
hotel here October 26-28.
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WB Salesmen Meet
CHICAGO—Members of the midwest sales
force of Warner Bros, held a two-day meeting
at the Blackstone hotel. Roy Haines,
western division sales manager, presided.
Among those present were Harry Seed, district
manager, and the following branch
managers: A. J. Shumow, Chicago; Joseph
Baringhaus, Detroit: Nat Marcus, Milwaukee,
and Art Anderson, Minneapolis.
SUMNER, ILL.—Martin T. Atkui.s, former
the 300-seat Idaho Theatre, was to
take over its operation again Saturday (1).
Ralph Clark, who had purchased the theatre
from Atkins several years ago, was called into
the army last October and his wife had been
operating the theatre since that time.
THEStTRE EQUIPMENT
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BOXOFFICE
:
8. 1951

; September
'Wide Missouri' to Bow
In 3 Cities Oct. 11
KANSAS CITY—MGM's much-heralded
"Across the Wide Missouri" will make its
world premiere bow in three Missouri cities on
October 11. Bernie Evens, MGM exploiteer
here, said that preliminary plans for the
debut are being laid out and that MGM is
"going all-out" for the event.
The film will bow at Loew's State in St.
Louis, the Capitol in Jefferson City and at
the Midland here. Following the openings in
those three cities saturation bookings will be
set up in the Kansas City and St. Louis trade
territories.
Elmer J. Brownlee Named
Manager at Superior
SUPERIOR, WIS.—Elmer J. Brownlee of
Faii'mont, Minn., has been appointed manager
of the Princess Theatre here by the Bishop
Theatre Co. of Minneapolis, owner of the
house. Brownlee completed his 23rd year in
show business on September 3. He started as
an usher here, later became a projectionist
and for the last ten years managed theatres
here.
Brownlee will modernize the front of the
Princess and will make a few other changes.
Sheldon Grengs Buys
EAU CLAIRE, WIS. — Minnesota Amusement
Co. has sold the O'Klare Theatre here
to Sheldon Grengs. owner of the Hollywood
Theatre. MAC has operated the O'Klare for
many years, ever since the holdings of the
Finkelstine & Teuben Co. were taken over
by the Minnesota firm. It will continue to
operate the State, Badger and Cameo here.
The lease of the O'Klare Theatre building
goes with the transaction. The house seats
500 persons.
Theatre 'Follows the Sun'
STERLING, ILL. — The State Theatre
booked two added attractions recently that
tied in with the recent golf tournament at
Tam O'Shanter course. One was a newsreel
showing Ben Hogan in action winning the
local tournament and the other was a short,
"How Hogan Plays Golf."
GOLIATH IN CHICAGO—Exhibitors
from the Chicago area posed with Walter
Talun, who portrays the giant, Goliath,
in "David and Bathsheba," upon his recent
visit to Chicago. Pictured here, left
to right, John Semedalis, Chicago exhibitor;
Roy Moon, aOth-Fox central division
manager; Goliath; Tom Gilliam,
Chicago, 20th-Fox manager, and Jack
Kirsch, president of Allied Independent
Theatre Owners of Illinois.
William Exton Takes Over
Two Kenosha, Wis., Houses
KENOSHA, WIS.—The Vogue and Hollywood
theatres here have been taken over by
William Exton, who also operates the Roosevelt
for the Nor-Wes Theatre Co. The Vogue
and Hollywood had been operated by the
Standard-Gateway Theatres, but were closed
for the summer. The Vogue was reopened
for Ringling Bros, circus.
In discussing show business today, Exton
said; "My theatre business is better today
than at any other time in the last three years."
Mate for North Airer
Opened in Anderson
ANDERSON, IND.—Manager Tom Harmeson
opened Ander.son's new South Drive-In
on Highway 67 just east of the junction with
No. 9 recently. Harmeson said the South
embraces all the advantages he has gathered
from visiting numerous other theatres already
in operation.
The entrance is illuminated with pylon
lights and the boxoffice has a car port that
is paved and protected from rain and bad
weather. Instead of driving past the screen
tower and turning around to park, patrons
drive directly toward the screen tower, which
faces the highway. The center building
houses concession, office, booth and restrooms.
The front of the stand is glassed-in
and there is a concrete patio with chairs for
lounging. Harmeson has purchased playground
equipment and will fence in the play
area, which was not ready for the theatre
opening.
Tlie operators of the theatre are the same
men who have run the drive-in north of the
city for the past five years. The officers
are P. H. Dee of Chicago, president; Tom
Harmeson of Anderson, vice-president and
general manager: S. J. Gregory of Chicago,
secretary, and Claude Harmeson, Indianapolis,
treasurer. The four men comprise the
board of directors.
The South's grand opening started at 6;00
p. m. and Mr. and Mrs. Harmeson greeted
many of the friends who have attended the
North Drive-In in the past.
Chase Just Like Movie
on August 25 and the Hollywood on September
3. These houses will now be independent was apprehended here recently following a
CHICAGO—A near north side holdup man
of any theatre chain.
short chase after he had shoved a note at
In discussing the future of the theatres, Mrs. Gertrude Leon, cashier of the Covent
Exton said that he intends to keep them open Theatre, which read; "This is a stickup! Hand
the year round. The kind of pictures shown over your money." Mrs. Leon shoved $14 to
will be determined by the demands of patrons
in the areas in which the houses are alerted theatre employes. The assistant man-
him and and then pressed a buzzer that
located. Exton has operated the Roosevelt ager and doorman rushed out and chased the
here for about 13 years, coming to Kenosha culprit into a dead end street but he got
with the Standard chain in 1933 after operating
four theatres in Muncie, Ind., for several phone police. The law then caught him a
away when one of them went back to tele-
years. Before that he was publicity agent short haul away. The holdup man was
identified as Kenneth Thurman. who was
released from prison last September after
serving 14 years for robbery.
Schneider Resigns
Bill
GALVA. ILL.—William D. Schneider of
Amboy, who served as relief manager of the
Galva Theatre after it was purchased by the
Marchesi Bros. Co., has resigned as manager
of the Amboy Theatre to enter the insurance
business in the tri-cities, it was heard here.
PREMIERE RECEPTION HELD—Executives of Balaban & Katz circuit and
RKO attended a reception held at the Blackstone hotel in Chicago just before the
world premiere of Edmund Grainger's "Flying Leathernecks" at the Woods Theatre.
Pictured here, left to right: Duncan Kennedy, B&K; Walter Branson, RKO; John P.
Diomey and David Wallenstein, B&K; Ned E. Depinet, RKO; William Hollander,
B&K; Sam Gorelick, RKO, and Harry Lustgarten, B&K.
Holiday Using Giveaways
ROUND LAKE PARK. ILL.—The Holiday
Theatre is using several giveaways this summer.
Monarch bicycles are presented in a
tieup with the merchants here and in the
Pox Lake section. Five bikes were given in
all. Wednesday and Thursday nights, free
dishes are given to women patrons for a fivecent
service charge in addition to theatre
admissions.
George Barnes will photograph "Somebody
Loves Me" in Technicolor for Paramount.
BOXOFFICE
;
8, 1951 77

. . .
Suspicious
. . John
. . Fred
. . Lester
ST .
LOUIS
^XZith the municipal opera in its last week,
the principal amusement parks scheduled
to close their 1951 seasons after Labor day
and even the Admiral, the world's greatest
inland excursion boat, looking forward to
di-j'dock for another season, the St. Louis
film industry has reached the period when
motion picture theatres are reopening after
a summer hiatus. The Shubert, at Grand
near Olive, reopened August 29 and the Capitol,
at Sixth and Chestnut, resumed operation.s
August 30.
Speaking of reopenings, it is anticipated
that the recent sale of the Avenue Theatre
building in East St. Louis to the Ruttenberg
Building Corp. of Chicago, headed by Sanford
S. Ruttenberg, for an indicated S285.000. will
bring about an early resumption of shows at
the Avenue, the oldest theatre in that city.
In addition to the theatre, the building contains
four ground-floor stores and two large
office suites on the second floor. The Avenue
was padlocked on May 28 by federal
revenue agents and subsequently its equipment
was sold at auction to help satisfy
$23,000 in taxes alleged due Uncle Sam. The
sale netted only about $1,300.
Mr. and Mrs. Harry Miller of Festus, Mo
were vacationing at Detroit Lakes, Minn.!
where the fishing is great. Shortly after their
arrival several days ago they enjoyed some
bass caught by the greatest fisherman of the
lakes. Eddie Rosecan, who owns the Rialto
at Hannibal . . . Bill Powell, district manager
for Midwest Drive-In Theatres, left for a
busmess trip to Indianapolis. Mrs. Powell 1=
visiting their daughter in Alabama and Bill
will join her later for a brief stay.
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St Louis Theatre Supply Company
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Sidney Sayetta, resident manager for Midwest
drive-ins, including the Airway and
Manchester here, the Gem at St. John's Station,
the Overland at Overland and the
Beverly Theatre at University City, has become
engaged to Charlotte Dubinsky of St.
Louis. The wedding will take place next
winter.
Exhibitors seen along Filmrow included Mr.
and Mrs. Wayne Smith of the Egyptian Drive-
In at Herrin, 111.; Tom Edwards, Tom jr. and
Frank Plumlee of Edwards & Plumlee Theatres,
Parmington, Mo.; Herman Tanner, Vandalia,
and C. W. Locke, Times Theatre, Memphis,
Mo.
Harry Hynes, manager of U-I, visited De-
Soto. Mo., and other eastern Missouri towns
. . .
F. J. Lee, United Artists manager, returned
August 31 from a sales conference in
New Orleans
. Allen, MGM southwest
district manager with headquarters in Dallas,
arrived August 28 to spend most of the week
in St. Louis
.
Joseph, attorney for
several theatres in the St. Louis area, Mrs.
Joseph and their daughter Sallie are vacationing
in Michigan
.
Kropp, cogeneral
manager for the Wehrenberg Theatres,
and Mrs. Kropp are going to the Lake
of the Ozarks for a couple of weeks.
Arthur Georgen, writing in the South Side
Journal's "I Remember Cherokee Street" series,
took film folks' memories away back
when he recalled the Best Theatre "at the
alley on the north side of Cherokee street,
between Jefferson and Indiana; the Best Tent
Show, the old Vandora, the Favorite Theatre,
the old Crawford and the Family Tent
Show in the site of the present Casa Loma
dance hall. He also wrote of roller skating
around the seats after the show in the present
Cinderella Theatre. Memories of movies
starring Fatty Arbuckle. Buster Keaton, Lillian
Gish, Charlie Chaplin and cowboys and
Indians who made Hopalong Cassidy "look
like a Sunday school teacher."
The Armo Skydome in the southern part
of St. Louis has worked out a deal with
a cola bottling concern under which five
bottle caps plus a 5-cent service charge are
good for an admission at the theatre on Saturday
nights for children. "Free western
movies and cartoons" is the way the deal is
being advertised by the soda company.
The Missouri state fair of 1951, which
closed at Sedalia the night of August 26, drew
a total attendance of 433.062 for nine days,
an increase of 73,041 over 1950, when the fair
played for eight days. Rain on the closing
day held attendance to 36,350.
Harry H. Haas, Paramount manager, was
in Cairo, 111., and Paducah, Ky., last week
of a nervous teen-ager who
drove into the St. Louis Amusement Co.'s
St. Ann Drive-In. Patrolman John Luby
started an investigation and found four other
lads in the auto's trunk. The manager of
the drive-in arose to the occasion. Solomonlike,
he decreed: "If they want to get in that
badly, they can see the show free," and did
they appreciate his ruling!
The Capitol Theatre at McLeansboro, 111.,
a unit of Dickinson Theatres. Inc., Mission,
Kas.. has recently installed new seats.
Paramount First Run
At St. Louis Ozoners
ST. LOUIS—For the second successive
week, four of the leading county drive-ins
are day-dating a Paramount picture first run.
This is the first time Paramount product
has been shown first run in an ozoner.
"Peking Express" opened August 29 at the
Airway and Manchester, owned by Midwest
Drive-In Theatres controlled by the Philip
Smith interests of Boston: Ronnie's Drive-
In. owned by Wehrenberg Theatres, and the
North Drive-In. jointly owned by the Kaimann
and Wehrenberg interests. The previous
week the four ozoners had screened "Warpath."
Both Paramount films were obtained for
the drive-in first runs on straight rental
deals. Usually the Fanchon & Marco-St.
Louis Amusement Co. houses play Paramount
first run but F&M did not seek this
particular pair. No bidding was thus involved.
This was not the first instance of
county drive-ins here getting first run film
from the major distributors.
There is little real competition for first
run product in St. Louis. F&M. its affiliates
and associates, have the Ambassador, Fox.
Missouri, St. Louis and Shubert theatres for
first runs, while the opposition comes from
Loew's State and Orpheum. The Loew
houses follow a policy that doesn't force F&M
into competitive bidding on its regular product
source and Loew's has MGM product
and the other companies it needs.
To Illinois Allied Board
CHICAGO—Jack Kirsch, president of
Allied Theatres of Illinois, announced Jack
Clark of the Tiffin Theatre here and Leonard
Bland of Oak Enterprises were elected members
of the board of directors at the last
meeting. Clark is chairman of Allied of Illinois
Ass'n publicity and promotional committee.
Myra Stroud Is Queen
Of Spaghetti Eaters
St. Louis— INIyra Stroud, managing secretary
of the Motion Picture Theatre
Owners of St. Louis, Eastern Missouri and
Southern Illinois, won the title of Spaghetti-Eating
Queen of St. Louis, and
Tommy Byrne, pitching star for the St.
Louis Browns became Spaghetti-Eating
King in a contest between a team of
six members of the Women's Advertising
club and six stars of the Browns. Myra
not only won a 15-pound ham for her
spaghetti-eating but also grabbed a S5 attendance
prize.
Spaghetti consumption was not the
"basis for winners. Form and finesse were
the deciding factors. Myra dropped her
spaghetti into a tall beer glass, then drank
it like so much Falstaff. The clincher
was when she used a funnel in the closing
moments of the contest.
Myra later accompanied a delegation
of some 350 persons to Sedalia to attend
St. Louis day at the State Fair. Arthur
H. Babler, district manager for .Alexander
Film Co.. also made the trip.
BOXOFFICE September 8. 1951

: September
Marvin Harris Buys
4 Toledo Theatres
TOLEDO—Marvin S. Harris, for tlie last
eight years manager of the 3,400-seat Paramount,
both while it was under lease to
Balaban & Katz and later when it was taken
over by the Carl Schwyn circuit, has resigned
and purchased a chain of four theatres from
Toledo Theatre Enterprises.
The theatres include the Avalon, 3301
Monroe St., the Lyric, 1225 Broadway, and
the Mystic at 709 Bush St., all in Toledo, and
the LaFrance in nearby Swanton. Harris
plans to remodel each of the neighborhood
houses to attract family groups. He is chief
barker of Variety Tent 30 here.
Edward Bush, veteran manager of the
State, de luxe neighborhood house in Toledo,
also Schwyn operated, has been named to
replace Harris as manager of the Paramount,
and for the time being is handling two jobs.
Michigan Allied Praises
Retiring Secretary
DETROIT—Tribute to Charles W. Snyder,
Its
who is retiring as executive secretary of Allied
Theatres of Michigan to join Film
Truck Service in an undisclosed executive
capacity, was voiced by Ed C. Johnson, president
of Allied, confirming friendly relations
between the principals despite "this sudden
turn of events."
Extending wishes for Snyder's continued
success in his new field, Johnson said that
"he has firmly established his friendship and
goodwill with many Allied exhibitorg. His
association with us has been extremely
pleasant and profitable." He paid special
tribute to Snyder for "his constant efforts to
aid the small independent exhibitor," which
has added many members to Michigan Allied,
and concluded that "he will still be one of
us through the years that follow."
John Hobolth Is Injured
In Motor Car Accident
DETROIT — John Hobolth of
the upstate
Hobolth circuit was injured near Imlay City
and his car w^recked when he was forced off
the road by another motorist. Hobolth's car
turned over two or three times. He was taken
to Hurley hospital in Flint for treatment,
where it was found he had a broken ankle
and fractured ribs, in addition to bruises.
'Horrors' Show Impresario
Settles Down in Toledo
TOLEDO—Jack Baker, known professionally
as Dr. Silkini, who for the past 16 years
has been presenting his "Asylum of Horrors"
at theatres, has bought a home here. Mrs.
Baker is expecting a visit from the stork in
October.
'Hoffmann' to Detroit
DETROIT—Neil Tailing, manager of the
Cinema, has booked "Tales of Hoffmann" on
a roadshow basis. It is set to follow "Kon-
Tiki." which opens September 7, and will
tentatively play the first week of October.
The deal was set by Lopert Productions.
TaUing will handle exploitation for the engagement,
as well as house operation.
BOXOFFICE
:
8, 1951
Expansion of
Staggered Releases
Awaits Court Sanction at Detroit
DETROIT — With commitments on the
staggered release plan here by additional
companies dependent upon formal court approval.
20th-Fox was going ahead with playing
out the first group of eight pictures under
the plan and ironing out the individual problems
that arose.
Objections, some of them vociferous, were
made by some independent exhibitors, usually
based on specific problems in a local situation,
but the bulk of exhibitor opinion appears
to be strongly in favor of continuing
the program. Popular reception, while not
widely expressed, likewise appears favorable.
No house will be permitted to improve its
run situation, Joseph J. Lee, 20th-Fox manager,
who has been the guiding spirit of the
plan, pointed out. Some attempt was apparently
made in this direction, aimed at giving
a specific house a better position than it enjoyed
before the staggered plan started.
One east side exhibitor complained that he
had had his clearance set back from seven to
Drive-In Owner-Attorney
Sues Contracting Firm
CLEVELAND—The Miles Drive-In Theatre
Co. has filed suit for $86,883 against Selby
Construction Co. for alleged failure to pay
certain material men, laborers, suppliers and
subcontractors with claims totaling $34,481 in
the construction of the new airer in Warrensville
Heights. The theatre company is an
operation of Samuel T. Haas, local lawyer.
U.S. Fidelity & Guaranty Co. was named codefendant
in the suit filed in common pleas
court.
Several liens have been placed against the
property, it was charged, and demands for
payment have been refused. An additional
$32,402 is due other claimants and another
sum of $20,000 will be needed to correct work
by the contractors, the petition added.
Four Closed Theatres
Are Reopened in Ohio
CLEVELAND—Several theatres closed during
the summer have reopened. Tlie Grand
at Salem opened September 1. W. S. Rawson
of the Scio, Scio. has opened the Roxy at
Canfield: Ralph J. Adams and Terry Callaghan
have opened the Town at Marblehead.
In Cleveland the Doan. closed all last season,
opens September 16 following completion
of a thorough renovation, which included installation
of a new screen, new sound equipment
and all new interior decorations.
Charles Gottlob, owner, named Robert Reich
manager. Reich formerly managed the Jewel
Theatre.
Fire at Johnstown Airer
JOHNSTOWN, PA.—A fire at the Westmont
Drive-In caused damage estimated at
$3,000. The blaze broke out in the refreshment
building and was first noticed about
7:30 a. m. Westmont firemen, who put out
the fire, said the counter, ceiling and equipment
was damaged extensively. It is believed
that the fire started from a short circuit
in a heating machine used to store buns.
ME
14 days after the prior house in his own
neighborhood, but it was indicated that this
was a specific freak situation on a particular
availability, and not a regular result of the
plan. Cases like this indicated that problems
remain to be cleared away before complete
satisfaction of all parties is assured, but a
large fund of goodwill and patience In working
them out were widespread here. Detroit
exhibitors appear agreed that it Is an important
test step in working out modification
of industry practices in the interest of improving
the boxoffice, and that it must be
given a fair trial here.
Immediate future of the plan looked dark,
with even 20th-Pox unable to offer a second
block of pictures to go through the staggered
release setup. Lack of product made it impossible
to assemble enough pictures for one
company to carry on the idea alone at this
time, and the procedure was being temporarily
suspended accordingly after the first
group is played out through last runs.
Cleveland Salesmen Hold
Annual Summer Event
CLEVELAND—The summer outing of the
Salesmen's club was voted the best affair
held to date by the 40 members and friends
who assembled at Sam Lichter's home on
Lake Shore boulevard. Big event of the day
was a baseball game in which the DUBS,
managed by Jerry Lipow of MGM, beat the
FLUBS, managed by Irving Marcus, by a
score of 28-22. Only ones not nursing lame
ligaments the next day were the oldsters who
either took their baseball vicariously over
TV or enjoyed a friendly game of gin rummy.
Harry Weiss, club president, and Joe Longo,
RKO exploiteer, excelled on the baseball field,
according to report. Marshall Fine of Associated
circuit and Ernie Sands, Warner
salesman, finished the day by attending a
football game in Akron.
John C. Green Stricken;
Early Canada Showman
DETROIT—John C. Green, said to have
been the first man to exhibit motion pictures
in Canada, died at Vegreville, Alta., at
the age of 84. He had been in show business
over 60 years and was still on the road as a
professional magician at the time of his
death. At one time he was district manager
for Famous Players in Ontario. His daughter
survives.
George Tice Resigns
PITTSBURGH — George Tice. Columbia
manager for more than two years, resigned
this week. Jack Judd, city sales representative,
was in New York. He was reported in
contact with Sam Galanty. district manager,
who makes his headquarters in Washington.
Reports indicated that Tice may remain with
the company here, takmg over the city sales
post. The local branch also received the
resignation of Bob Ruskin as a field sales
representative. He is returning to his home
in New York to enter the legal profession.
79

DETROIT
T^ave Idzal did a hangup campaign on selling
"M" at the Fox only to have to pull
it despite excellent business after six days,
because of a previous booking of "Spike
Jones" . Charlie Snyder is now in his new
. .
office on the tenth floor of the Fox Theatre
building . . . Murray Devaney. RKO manager,
takes the cake for solid concentration
in his perambulations along the Rialto.
Charles Simpson of Exhibitors Service was
the real pioneer of two-way radio on the
Filmrow. He has been quietly offering it as
an extra superservice in handling film delivery
for three years . . Jack Hurford's
.
household has a further addition, a 14-weekold
cocker spaniel . . . M. F. Gowthorpe,
Butterfield president, w'as on a quick New
York trip . . Joseph Miskinis has closed
.
the Alden in Dearborn indefinitely, and operator
Ray Bonner has moved to the Model,
which continues on a Mexican picture policy.
George Juckett of the Crystal, who likes to
make frequent road trips in between his regular
stands, is hoping the doctors will find
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THEATRE SEATS
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THEATRE CHAIRS
|

. . . The
. . Several
. . William
Rainbo, Used in Life,
Always Was Shaky
DETROIT—The film industry here looked
over the recent "obituary" of the motion picture
business in Life magazine with considerable
cynicism. The Life article featured
the front of the closed Rainbo Theatre
here for lease as a store. The industry here
decided that if the would-be mourners could
come up with nothing more impressive than
the little Rainbo to support their belief in
the decline of the industry, they had little
to worry about.
This house is a 252-seater, recognized since
its erection in the '30s as a marginal operation.
It did business for years almost literally
on the overflow busine.ss from its two giant
neighbors across the street—the 1,900-seat
Riviera and 1,400-seat Annex, both operated
by United Detroit Theatres for years. The
corner represented the outstanding case of
overseating in the local area, the only suburban
center with three houses.
The Rainbo was operated with a special
exploitation policy for several years, but its
small size has made profitable operation a
problem familiar to other small house owners.
The Rainbo was taken over by Jack Broder
and Associates, but disposed of a couple of
years ago when Broder concentrated his activities
in production. However, it was in
effect returned when the new owner was
unable to keep the operation going, and has
been operated as a unit of the Van Houdt
Corp.'s small circuit until it closed a few
months ago.
Changing character of the neighborhood
has made this intersection where the three
houses are located a good shopping center,
but has decreased its drawing power as an
amusement center. The obvious economic
result is that the property can return considerably
more in commercial rental than
a small marginal theatre would be able to
pay, and that conversion to a store is a sound
move for the realty owner.
The big Annex, architecturally one of the
finest key houses in the area, ran into difficulties
earlier, and was closed last fall after
unsuccessful operation by the short-lived
Goldhar-Zimner circuit. Details of this
transaction, still awaiting court action, have
been reported at length in BOXOFFICE during
the past six months. The owners tried
to make a deal with the city to convert it into
a parking lot or garage to e.scape the high
taxes, again illustrating the economic truth
that changing neighborhood characteristics,
original overseating and a potential use of the
property that can give a better return on
investment may logically seal the fate of a
once-successful house, without reflecting any
general decline of the industry itself.
Louis Slavik Manager
TILTONSVILLE. OHIO—The Palace Theatre
here now is under the management of
Louis Slavik. The theatre formerly was managed
by Robert McConaghy.
SERV ICE-QU ALITY-PRICE
GOLD CHIPS
Potato Chips Exclusively ior the Thoatra Trade.
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CINCINNATI
Celig J. Seligman, vice-president and general
manager of Northio Theatres Corp., the
United Paramount subsidiary in Ohio and
Kentucky, became father of a second boy
named Brad Stuart . Cain of
Louisa, Ky., took over the Strand Theatre,
F^-estonburg, Ky., from John Allen and Tom
Mead, effective September 1. Cain now has
five theatres in his circuit . . . Ray Frisz, general
manager of the Chakeres circuit in
Springfield, underwent surgery.
Saul Bragin and Sid Jacobs of Warners,
Pittsburgh, made one of their rare visits to
the city . . . Charles Behlen of Lexington, Ky.,
brought his young son and daughter with him
Harold Raives, zone
to the exchanges . . .
manager for Schine, Cleveland, brought Bennett
Goldstein, new booker, who replaced Bud
Gilliam, around to meet exchange people . . .
Lester Rosenfeld of Charleston, W. Va., was
in. He said he was leaving for a month's
cruise through South American waters, with
Harry McHaffie of Marmet, W. Va. Also in
the city was Fred Helwig of Charleston, W.
Va.
H. George Fetick and his wife are on a trip
through the western part of the U.S. Fetick
operates a local booking and buying agency
annual golf tournament of the Cincinnati
Variety Club was most successful,
with more than 400 guests in attendance, in
spite of rainy weather. Each guest received a
prize. In addition to local film and theatremen,
there were many out-of-town guests and
local civic leaders . . . The Tenthree Society
held a luncheon meeting September 5 to discuss
plans for the coming year. Mrs. M. Dennis
is president of the women's organization.
Names of committee chairmen will be announced
later.
Gil Sheppard, Columbus salesman, RKO,
resigned September 1 to enter radio advertising
work . local distributing companies
have put into effect new availability
schedules in the city. Some subsequent run
houses now are receiving pictures 21 days
after completion of first run engagements.
Prior to this, fifth Sunday was the first subsequent
run availability.
Mrs. Rita Kuhlman, secretary to George
Dahlmeyer, office manager, WB, underwent
an operation at Christ hospital . . . Chester
Stacey's wife was in Christ hospital for an
operation. Stacey is in charge of Warnere'
shipping department.
First Airer Opened
SPENCER, W. VA.—This community's first
drive-in theatre was opened this week. It is
located one mile east of Spencer on U.S.
Route 119, and is owned by Joe Giboney.
Closes North Ohio Contract
CLEVELAND — Scott Lett, representing
We-stern Adventure Productions of Charlotte,
N. C, closed a contract here recently with
E. J. Stutz and Robert Snyder for northern
Ohio distribution of a series of five new outdoor
action pictures through their Four Continents
exchange. Starred in the pictures are
Lash LaRue and Fuzzy St. John.
Margaret Field will play a lead in Lippert
Productions' "For Men Only."
Change in Parking Hours
Fought by Exhibitors
FAIRMONT, W. VA.—Downtown theatre
operators successfully fought proposed extension
of the hours of operation of parking
meters to 9 p. m. Theatremen said the move
would wreck their business and result in a
lo.ss to the city from admission taxes. The
city board of directors deferred putting the
new plan into immediate effect. Under the
original revised traffic plan approved by the
board two weeks ago, it was planned to put
half-hour meters in operation on Adams
street from 9 a. m. to 9 p. m., instead of
9 a. m. to 6 p. m. as at present.
Mayor James H. Hanway said that a trial
of the 30-minute meters would be made before
the hours of operation are extended.
Theatre owners said that business would
be driven out of town if patrons had no
place to park. They pointed out that the city
is getting 2 cents on each adult ticket sold
and that there would be a resultant Io.ss from
admission taxes. It was pointed out that the
suggestion for an extension of parking meter
operations was made by the Fau-mont Parking
Lot Authority in an effort to increase revenue
at the Mid-City Motor park.
Drive-In Near Weston Planned
WESTON, W. VA.—Another drive-in in
central West Virginia is planned for construction
several miles north of Weston on U.S. 19.
Five acres of the O. C. Smith farm have been
secured by Lovett & Co., DeVry equipment
distributor, Clarksburg. The Weston Democrat
reports the theatre may open in the
and the entire establishment, with a restaurant,
fall,
will be completed by next spring.
NPA approval has not come through.
Theatre
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: September
. . The
PITTSBURGH
T\ W. Griffith's "Birth of a Nation" was exhibited
at the Super Castle Drive-In near
New Castle. The production is being released
by Crown Film Co. here . . . The
first 25 ladies named Teresa were admitted
free at the Dattola in New Kensington where
"Teresa" was the attraction . . . Cleveland
Indians Bob Lemon and Al Rosen appeared
recently at Dipson's Plaza in Erie . . . Mrs.
Marie Robinson was named Mrs. Indiana at
a contest on stage at the Manos in Indiana,
Pa. . . . Committees are being named for
the Allied MPTO convention here November
26, 27.
Washington, Pa., Arena bowling alleys are
out of business because of the city's 10 per
cent gross amusement tax. Cecil Milam,
owner and operator, states that his business
showed a loss of $1,000 last season, plus his
time and investment. In order to save the
roller skating rink, he was forced to close
the bowling alleys . . Screen Guild exchange
.
has two park benches which are car-
ried outside daily for the convenience of
employes and exhibitors who enjoy taking a
breather .
. . Exhibitors Service Co. filed
suit in Greensburg against Mario Battiston,
operator of the Ritz at Export, for $732.75.
The messenger service claims this amount is
due for a balance on an agreement made
July 3. 1943.
The Capitol at Butler, a Pennler-Notopoulos
operation, wliich had been dark during the
summer, has reopened . Morgan, television
star who had proven very popular in
personal appearances at four Manos circuit
theatres some weeks ago, recently did four
more one-day shows for the circuit at houses
in Latrobe, Vandergrift, Ellwood City and
Tarentum . Brevak, assistant to Ken
Hoel. advertising director for the Harris
amusement enterprises, has resigned to join
the local Walker & Downing advertising
agency . Drive-In near Uniontown
recently featured WPDX radio stars in
person . Erie Plaza shopping center
merchants staged their Ford car giveaway
Wednesday at Dipson's Plaza . Prince
at Ambridge, which Warners recently sold and
which will be closed and out of business before
October 1, staged a Back-to-School party
Saturday morning, featuring a cartoon show.
The Pi-ince building was purchased and will
be occupied by Timney Electric & Furniture
Co.. now housed in a building adjoining the
theatre.
The fire engine which exploits attractions
Complete Sound ond Projection Service
ATLAS THEATRE SUPPLY
Gordon Gibson, Mgr.
402 kiltcnberger St., GRant 1-4281, PittsburBh, Pa.
MOTIOGRAPH — MIRROPHONIC
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PITTSBURGH 19, PA.
Phone Express 1-0777
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.
.
at Associated Drive-In Theatres broke down
in the heart of the Golden Ti-iangle and
stopped traffic for 20 minutes. A wheel fell
off the fire truck at Washington
staged a Zombie party and show at midnight
Friday S. Waugaman. formerly
of Vandergrift, who recently purchased
the Ligonier at Ligonier, now makes his
home in the latter community. Waugaman
also is the owner and proprietor of the Carol
New faces on Filmrow include
in Bolivar . . .
Bill Plutis, who recently reopened the
Olympic in Verona, owned by his father Sam
Plutis, and Alex Manant, who has just reopened
the Grand in Carnegie. At a later
date the Manants will reopen the Dixie
there. Vincent J. Car,so is licensing and booking
for the Manants.
Johan Purcell, 17-year-old son of the Manos
circuit booker George Purcell, attended the
Canadian exposition in Toronto . . . Nelson,
son of Carolyn Horey of Atlas Theatre Supply,
vacationed in Phoenix . . . Carl Ferrazza
is back at his Ritz post after serving
as relief manager for Loew's at Dayton and
Toledo.
.
.
A $212,000 television antenna system will
bring television reception to the Charleroi
and Brownsville districts on a subscription
Manos at Uniontown staged a
basis . . .
Philco console television giveaway . . . Asylum
of Horrors on stage was featured Labor day
eve midnight at the Memorial in McKeesport
to School Revue style show
was preesnted Friday afternoon at Shea's in
Bradford R. Rieger, associated
with the Warner circuit for two years at
Tarentum, Washington and Oakland, has
been named manager of the Ritz in New
Kensington, succeeding Joseph A. Finch, who
resigned to enter the shoe business. Rieger's
sister Beverly is assistant manager of Warner's
Harris at Tarentum.
Frank A. Orban jr., Somerset county exhibitor
and district attorney, was busy with
grand jury duties last week, in one day presenting
and being awarded indictments of
three men on four murder counts. These indictments
were among 46 returned by the
jury to Judge Thomas F. Lansberry. Exhibitor
Orban won the Republican nomination
for the district attorney post, to retain his
office, and it is expected that he will be
a big winner at the general election in November
. Poster Exchange is
selling special Technicolor animated cartoon
singing jingle refreshment trailers from
Filmack. "And we're really selling them," says
Eli Kaufman, the independent poster man
concession stand of the ABC Drive-In,
Route 88. Economy township, was entered one
night recently. A box of candy bars was the
only thing reported missing.
Helen Cacheris of Washington, who plans
menus for the army services, is a daughter
of Jim Jaffurs, Glassport exhibitor. She was
featm-ed recently in Carnegie and Mademoiselle
magazine and was a guest of Betty
Crocker radio network programs . . . Joseph
Heidenkamp jr. of Glen Arden Drive here
was one of 11 photographers given screen
credits for RKO's amazing and beautiful
short subject "Nature's Half Acre." Heidenkamp
has thousands of feet of color film on
birds and nature and various of his reels
are in general circulation at schools . . . The
once famous Grandin Opera House at Tidioute.
erected in 1875 and dark for many
years, is to be put to use as a farm machinery
storehouse by its owner. Tidioute hotel man
Bill Anderson.
The Star at Monessen reopened for weekend
operation ... A complete football uniform
was awarded at the Saturday kiddy matinee
in the Penn at Uniontown . . . The
Joseph Bells, Fayette City exhibitors, were
Filmrow visitors with Joe jr., and baby daughter
Mary Kathleen . Manos jr., son
of the vice-president of the Monessen Amusement
Co.. will enter Duke university . . .
George Moore, manager of the Meade in
Meadville, expects to move into his new
ranch-type home next month. Moore was a
Fox and 20th-Fox sales representative for
more than a quarter of a century until two
years ago . . . Romeo Chiappini, outdoor exhibitor,
is mourning the death of his mother,
Mrs. Maria Baccioni Chiappini, 89, of Jeannette
. . . Jack DeWaal. RKO auditor, has
been on duty at the local exchange.
Shirley Temple and her husband Charles
Black, naval officer, and Shirley's daughter
Linda Susan enjoyed a vacation at Rolling
Rock Country club near Ligonier . . . Ladies
Theatrical club members made collections at
district drive-in for three nights for the
Cerebral Palsy Foundation . Dapper
Dan share of the Walcott-Charles fight.
$8,810.18, was turned over by I. Elmer Ecker
to John D. Walsh, Fulton manager and Variety
Club chief barker, to be used for Camp
O'Connell where underprivileged children enjoy
summer vacations.
Loew's Penn date for the Frankie Laine
stage show is the week of September 21 . . .
Larry Knee has been promoted by the Warner
circuit from the Rowland in Wilkinsburg
to the downtown Warner, succeeding Al Singer
who has resigned his theatre managerial
duties after nearly a score of years with the
company to enter the sales field for modern
Colonial Homes here . . . Mrs. August Macedonia,
a 24-year-old bride of five weeks, was
named Mrs. Altoona at the State in Altoona
... At the contest in the Embassy at Johnstown,
Mrs. Ruth Friedline, 25, of Kernville,
was crowned Mrs. Johnstown. Last year's
Johnstown queen, Mrs. Betty Eileen McAllister,
formerly of Moxham, went on to win
the crown of Mrs. America last September.
.
Joseph Rieger has replaced J. Albert Finch
as manager of Warners Ritz in New Kensington.
Finch has joined a shoe store there as
manager . Earnest Sterns of Associated
Drive-In Theatres vacationed at Hershey,
Walter Austin, lATSE Local 444
Pa. . . .
vice-president of New Kensington, vacationed
Littlestone. former operator of the
independent Brushton theatre, now closed, is
managing Warners' Belmar in the Homewood
district L. Wadkins, Manos circuit
city manager at Latrobe, is back on the
job after taking time out for an operation and
recuperation.
William Buchheit, son of the Manos circuit
executive and Mrs. Bernard H. Buchheit.
has enrolled as a freshman at Duke university
... A washing machine and portable
ironer were among gifts presented to patrons
of the Starlite Drive-In near Uniontown the
night of Labor day. Fireworks were featured
there and also at the Westmont in Johnstown,
Sunset Beach at Claysville. Starlite at Wexford,
Lakevue and Route 19, near Washing-
BOXOFFICE
:
8, 1951

. . The
. . Ken
. . Fred
. . Grant
. . Home's
. . The
. . Mr.
. . Labor
ton. and Maple on Route 30 . . . Manny Pearson
was here exploiting "Angels in the Outfield."
A 16mm sound newsreel service (Warner-
Pathe). consisting of ten monthly releases, has
been set up in western Pennsylvania by the
Pittsburgh Press. So far. 132 school districts
representing 250 schools have signed up for
the service which is furnished without charge,
except for handling by the Audio-Visual Aids
library at Pennsylvania state college.
The original manuscript of "Angels in the
Outfield" was presented to Branch Rickey
Thursday night (6). Presentation at Forbes
field, prior to the Pirate-Cincinnati game,
was made by Clarence Brown, producer-director
and winner of a half-dozen BOX-
OFFICE Blue Ribbon awards: Paul Douglas,
who plays the loud-mouthed Pirate manager
who reforms, and Father P. R. Grady of
Scranton university, who wrote the story
under the nom de plume of Richard Conlin.
They were here for the world premiere of
the MGM picture at Loew's Penn Friday (7).
The Pirates, who played the Cardinals that
night, attended the premiere in the afternoon.
Johnny Harris' "Ice-Capades of 1952" currently
is in its premiere engagement here at
The Gardens . Hoel, Harris publicist,
was in Ti-oy, N. Y., in connection with Harris'
"Ice Cycles" show . . . Jacques Kahn of the
Warner circuit publicity department is back
on the job here after vacationing in Baltimore
. Casino "on the Diamond"
downtown has a new front.
Joe Hahn, 76-yeflr-old doorman at Loew's
Penn, was the feature "People" story in last
Sunday's Family magazine section of the
Press. In nine years on the job, six days a
week, he has never been absent or late and
has collected more than 3.000,000 tickets. He
has thus greeted an estimated crowd four
and one-half times the population of Pittsburgh.
Manager Bill Elder states that Hahn
has an ear cocked for lobby gossip on coming
attractions and that the silver-haired, genial
doorman is "a pretty accurate forecaster."
Earle W. Sweigert is the new "main line"
sales representative here for RKO. For a
number of years he had been associated with
Paramount as district manager . . . The newly
opened offices of Blatt Brothers Theatres at
1705 Boulevard of the Allies are freshly
painted and poli.shed, and everything is In
good order . Serrao joined with his
Kittanning high school class of '36 in its 15th
reunion. He manages the Circle at New
Kensington.
John and Garnett Bello are parents of a
new daughter. John is manager of the Liberty
at Mercer. The Bellos also have a young
son.
'Things Are Bad All Over'
COLUMBUS — Admission to the Hadacol
Caravan show at the State fairgrounds was
originally announced as two boxtops. A week
later the admission was reduced to one boxtop
"for adult or child." Dick Haymes, Carmen
Miranda, Rochester, Jack Dempsey and
others are in the show.
Takes Bartender Role
The role of a bartender in Columbia's
"Death of a Salesman" has been handed to
Jess White.
MONUMENT TO 'THOKPE'—At the
third and final of tricity premieres of
Warners' "Jim Thorpe— All American" at
Carlisle, Pa., the famed football player
appeared along with other notables. Pictured
here, left to right: Carl Thorpe, and
his father, Jim Thorpe, Phyllis Thaxter,
Gov. John S. Fine and Gen. Arthur Trudeau.
They are standing around a stone
monument dedicated "In recognition of
Jim Thorpe, student of Carlisle Indian
school . . . Olympic champion at Stockholm
And in 1950 voted the
in 1912 . . . greatest athlete and football player of the
first half of the 20th century. "
The film
also prem-iered at Oklahoma City and
Muskogee, Okla.
'Crossbones' Day-Dates
At 4 Cleveland Airers
CLEVELAND—They're all
doing it—indoor
and outdoor theatres alike, day and date
booking, that is. A recent Wednesday edition
of the Plain Dealer carried a 2-column. 9-
inch ad announcing the first Cleveland
simultaneous showing at fom- drive-in theatres.
The picture was "Double Crossbones"
(U-Ii. Involved were the East Side, Euclid
Avenue, Fairview and West Side. There are
ten drive-in theatres in the immediate vicinity
of Cleveland.
The same edition of the Plain Dealer announced
the showing of "Kon-Tiki" in eight
indoor theatres with overlapping opening
dates. These were the Park, Parkville; Berea,
Berea and Vine; and Willoughby starting August
15; Pairmount and Mayland, starting the
19th, and the Lorain-Fulton, Madison and
Ezella, starting the 23rd.
250 Patrons Win Prizes
UNIONTOWN. PA.—Prizes valued at $3,000
were awarded to 250 lucky winners at the
grand finale of "Country Store" at the State
Theatre here.
WB Parley in Pittsburgh
PITTSBURGH — Warner executives Jules
Lapidus, Mike Dohd and Normay Moray conferred
with managers of the F. D. Moore
and the Bob Smeltzer districts. Among those
present were Jack Kalmenson. Pittsburgh;
Jerry Wechsler, Cleveland: Claude McKean,
Indianapolis: Jim Abrose. Cincinnati: Pete
DeFazio, Washington, and Bill Mansell, Philadelphia.
"Night Before Christmas," a suspense
drama by Steve Sekeley, has been acquired by
MGM.
Frank Orban to Build
Central City Theatre
CENTRAL CITY, PA.—A new theatre will
be opened here on the site of the Central,
which was destroyed by fire in November
1950. The property has been purchased from
a coal company, which had owned it, by
Frank A. Orban jr., Cairnbrook and Hooversville
exhibitor. Orban. a former member of
the Pennsylvania legislature, was a practicing
attorney at Somerset for a number of
years. In January he was named district
attorney of Somerset county and resigned
his general assembly duties. He is the Republican
nominee to retain his district attorney
post. Plans for the new Central City
theatre are not announced. The Central had
been managed for many years by Bert M.
Redfoot, Windber exhibitor and veteran in
the industry.
WEST VIRGINIA
puis Drive-In and restaurant celebrated
their first anniversary with drawings for
$50 and $25 defense bonds and a 15-pound
ham. Its feature was "I'll Get By" and the
Schoolboy Patrol band furnished special
music style revue, "Fashions in
.
Loveliness," was a special stage feature at
the Capitol in Wheeling.
Gus Gianakos has resigned as manager of
the Manos in Grafton and he has opened a
clothing store there . and Mrs. Jack
Marks of Clarksburg departed for Indianpolis
where the pioneer West Virginia exhibitor
will enter a ho.spital for another operation.
Morgantown council expects to collect $18,-
000 in amusement taxes for the current fiscal
year .
amusement tax at Parkersburg
will yield approximately $16,000 for the year
Town municipality lists $308 as
the amount expected to be returned this year
from its amusement tax.
A diamond ring belonging to Dale Warner
was stolen from the administration building
of Warner's Skyline Theatre near Clarksburg
Wednesday last week day
.
night fireworks were featured at several outdoor
theatres in the mountain states, including
the Pine View near Reedsville and Warner's
Skyline.
Another Grandchild
ELKINS. W. VA.—
child, was born here
Mrs. Nicholas Giovan
for Exhibitors
daughter, their fourth
recently to Mr. and
. Papa manages the
Manos and Elkins here and the mother is the
former Bessie Manos. Her parents, Mr. and
Mrs. Michael Manos of Greensburg, Pa., were
here for the event.
OUTSTANDING CRAFTSMANSHIP AND ENClNeiRINO
BOXOFFICE September 8. 1951
83

. .
. . The
CLEVELAND
TV Is Greater Threal
To Luce, Says Smith
Cam Reichblum and his wife entertained M. D. Downs, mother of Mrs. Hazel Solether
Mr. and Mrs. Leon Reichblum of Pittsburgh
over the weekend . . . Julius Lamm, cided to fill the tank for her car and set
of the Falls Theatre at Chagrin Falls, de-
COLUMBUS—Life and "nme magazines
manager of the Uptown Theatre, and his forth solo for Wheeling, W. Va., it is worthy
have a lot more to fear from television than
wife were in Chicago to attend the funeral of note. Mrs. Downs recently celebrated her
movies have, said Martin Smith, president of
of Mrs. Lamm's brother, Ludwig Sussman, 84th birthday . . . Marie Roessel,
the
U-I Independent
cashier,
Theatre Owners of Ohio, in
well-known pioneer exhibitor . . . Tony Stern is vacationing . . . Advance a
publicity
recent
on
bulletin to members.
of Ohio Drive-In Theatre Corp., has sold his "David and Bathsheba," slated to play Warners'
Allen Theatre at advanced prices, in-
picture producer is what is biting Henry Luce
"Maybe his ignominious failure as a motion
Shaker Heights home. His wife and two
daughters are temporarily in New York.
cludes distribution of 20, 24-sheets, 50,000 and explains his malice toward the industry,"
bookmarks in the Cleveland hbrary system, said Smith. "His mortician,
I. J. Schmertz,
Coughlan,
20th-Fox manager,
thinks
passed
15,000 four-color tabloids to special groups he has laid out and buried the
out the cigars after the
movies,
arrival of a granddaughter
but
and a splash front. The Cleveland Public he had the wrong corpse in the
born
casket.
to his daughter, Mrs. Esty
Our
Library and all of its 20 branches have arranged
special art displays on the picture
guess that what he buried
Dobbs,
was
Cleveland.
the
Esty has two
Luce
sons
publications
which television
.
George
two
Davis
had made 'old
of
hat.'
the Liberty Theatre at weeks in advance of playdate.
The news event which the
Wellsville
citizen
got that tan
sees
playing golf where,
on
television today will be insipid
it's said, he does most of his film buying.
Bill Kunzman, who
when
has
Henry
been with National tries to warm it over in his
Carbon periodicals.
Co. for the past 42 years, is retiring
Mr. and Mrs. John Hagedorn of the Flushing
Theatre at Flushing have returned from
all the
on
"After
November a
1. He time-consuming
will attend the National
survey, in which
Allied and SMPE wrong
conventions
people appear to
.
noble
have been
a three-week vacation in Texas ... J. Knox experiment
interviewed.
of
Life
vaudeville has just
revival come
started
forth
at
with a
Strachan, manager, set up a WAC and WAF the
story
RKO
that
Palace
might
Theatre September
have seemed
6 with
convincing a
recruiting station in the foyer of the Allen
few
the Spike Jones company
months ago but which is
of 44
Theatre
presented
pretty
during
on
ridiculous
the engagement of "Force of
as of
a two-a-day
the date
reserved
of its
seat
publication.
policy.
Arms,"
This was
attracting both recruits and patronage
.. . Ralph
the policy at the Palace back in
"Television's
1926 and
great contribution is the instantaneous
Bevington's new 498-seat its revival is being watched
Mohawk throughout the
transmission of important and
Theatre at Waynesburg, now nearing country with keen interest. Three interesting
completion,
shows will
events by sight and sound. People
is scheduled to open November 1. be presented on Saturday and
Vogel
Sunday
Building
during
no longer are content to wait for hours,
Co. of Wellsburg designed, the seven-day engagement.
much less days and weeks, to learn what is
engineered and constructed the building . . .
going on. Television has limitations
Sidney
which
Cooper, UA branch manager, was in Moe Gertz has left the Jack L. Gertz Enterprises
and has returned to Chicago . ment medium ... but as a medium for
cannot be overcome as an art and entertain-
New York to attend the first company convention
the
under the new regime . . . Betty Herbert Miller is trying out a new policy at instantaneous depiction of great events it has
Bluffestone, UA booker, is on vacation.
the Ritz Theatre. Once a month he is devoting
four days of the
no rival.
Harry
week to the
Buxbaum, presentation
March of
Paramount manager, and
"Consider the demise of the of
Jewish Time.
pictures. The
family
Ritz is
are
located
enjoying a Cape Cod vacation As a novelty, MOT caught
. . .
in a
on for a while.
predominantly
Marian
Jewish
Ward,
neighborhood.
secretary to J. S. Jossey,
It
is enjoying
in retrospect her recent vacation in Lieut. Donald Wolf, son
offered little in the way of entertainment
and the
of Warner
pompous,
Ohio
bombastic shouting of the
and around Boston . . . Visitors of the week zone manager Nat Wolf, was
off-screen
scheduled announcer soon
to sail
became a bore.
included Walter Steuve of Findlay, Ellsworth with his armored outfit for Germany
But the main
September
it
reason for its failure was that
Staup from Delphos, Jack Gutilla of De- 4 .. . Kroger Babb,
was a
president
one-topic
of Hallmark
Productions, has announced
newsreel and the pictures
Graf and Sylvan Goldfinger, Scheftel-Burger
district manager.
participation It
were old stuff
his when they
active
reached the screen.
with words and
became
deeds known
in
as
the
"Time Drags Its Feet'
Movietime U.S.A. campaign
and was quickly
. . .
The Jack
RKO
and
yanked from regular theatres
Palace policy for the Robinson- Miriam Stone are the newest
and relegated
Turpin
Mr. to
and Mrs.
newsreel houses. When
fight night (12) was not yet set. unit team to join Hallmark.
those
Manager
They
houses
are graduates
from the TV was out of
succumbed to television, MOT
Max Mink said. Decision is complicated
by the fact that the Palace wUl be
field.
luck—and out of business."
showing vaudeville that week. Tentative plans
call for a $2.40 admission charge for the Prince in Ambridge, Pa., Raymond J. Gorman Dies
fight, but whether this will be just for the
fight or whether it will include
To
screen and.
Close
or
Soon
PITTSBURGH-Raymond
for Good
J. Gorman, 55,
president of lATSE Local 3 for
stage
a dozen years.
entertainment will be decided this week. AMBRIDGE, PA. — The Prince Theatre died in Mercy hospital. He had been employed
at the
building here has been sold by Warner Theatres
to Timney Electric & Furniture
It's not unusual for a
Stanley
grandmother
and
to want
Warner theatres
to
Co.
visit her
and was a
grandchildren, member of the
but when union 35
Mrs.
years.
The two-story brick building houses the theatre,
jewelry store, kiddies' store, grill, barber Resurrection church and burial was in
Solemn requiem high mass w-as sung in
shop,
Calvary
cemetery. He is survived by his wife
millinery shop and second floor offices.
Timney spokesmen said the purchase Wilma, a brother and two sisters.
was for a planned expansion program and as
HEADLINE NEWS...
an investment property. The theatre will
close on or before October 1 and will no John DeAngelis to Open Airer
For Your Theatre longer
Screen
be used as a film house.
FOLLANSBEE. W. VA. — A new outdoor
THE
theatre will
TRUTH be
ABOUT THE
opened near
SMOKE here by
OF HELL
John
DeAngelis. The owner formerly was a partner
""COCAINE—The dope thrill that kills— 'Molester' Jumps to Floor in the Blue Moon Drive-In enterprise
"DEVIL'S
at
HARVEST-Thc devil's dope harvest
;;
Wellsburg, " "NARCOTIC—The dope narcotic
Of
but sold
Theatre
his interest to
From Balcony
Camillo
Cionni.
""MARIHUANA-The smoke of hell
AKRON— A 32-year-old Akron man who
jumped from the second floor balcony to the
t-ich of tlie Above Full Lenjth, 2-Hour Feature
first floor Titles
of the Forum Theatre on August
26. is being held by police. He is
RUSH
Lamar
PLAY DATES AND SELECTIONS— Quiggle and has been charged with annoying
WRITE—WIRE—PHONE— FOR TERMS both the candy girl and the assistant manager,
a
A.
woman. Unable to get
I. ST.
through the
CLAIR
W. Va.-Ky. manager's office door,
Representative
which the a.ssistant
Box 310, Beckley, W.
manager Vo.
had locked. Quiggle jumped to the
main floor, where a doorman captured him.
84
BOXOFFICE :
: September 8, 1951

. .
,^
John
. . Ern
. . Mary
. .
LOUISVILLE Samson' Grosses 135 COLUMBUS
According to Kentucky Revenue, a report
compiled by the departments of finance
and revenue, tax revenue on amusement i combined)
for July 1951 was $137,652.54, whereas
the figure for July 1950 was only $125,133.73,
a gain of $12,518.81. With a gain of better
than $45,000 during July and June over the
same months in 1950, it indicates an upward
trend in boxoffice receipts.
W. R. Shafer, who not so long ago sold the
majority of his theatre interests in this locality
and moved to Florida to resume similar
interests, recently added to his interests the
Florida Theatre at Daytona Beach .
Charles B. Wells jr. of the Falls City Theatre
Equipment Co. staff has returned following an
extensive vacation trip to Oklahoma and the
southwest.
Mr. and Mrs. Fred May of the Royal Theatre
at Carrollton, Ky., have announced the
birth of a daughter named Mundy Sue, who
was born at a hospital here . . . Exhibitors
seen on the Row recently included Louis
Chowning of the Sky-Line Drive-In at Madison,
Ind., Tom Speer, Moni-oe Theatre, Monroe
City; E. L. Ornstein, Rialto Theatre,
Marengo; Fred May, Royal Theatre, Carrollton,
and Robert Enoch, State and Grand
theatres, Elizabethtown.
C. K. "Buddy" Arnold, chairman of the
KATO showmanship committee and executive
director of the Arco and Melody theatres,
Bardstown, Ky., stopped on the Row en
route to Indianapolis to attend the opening
session of the Movietime U.S.A. program at
Mrs. Robert
the Keith Theatre there . . .
Marshall, daughter-in-law of Mr. and Mrs.
Clyde Marshall of the Columbian Theatre,
Columbia, was stricken with polio and was
taken to St. Joseph's infirmary here for
treatment ... A joint meeting of the showmanship
and convention committees of the
Kentucky Ass'n of Theatre Owners was scheduled
for August 30 at the Pendennis club
here. The annual KATO convention place
and date was to be set.
Somerset, Pa., Will Vote
On Blue Law Question
SOMERSET, PA.—The question of legalizing
Sunday films in Somerset borough will
appear on the ballot at the November 6
election.
Petitions asking for a special vote
were presented to the borough council. They
contained the signatures of 1,075 persons.
A total of 560 was required to get the question
on the ballot. Council has approved a
resolution certifying the petitions to the
county commissioners for the referendum.
Returns From Vacation
SARANAC, MICH.—Wayne Stebbins. manager
of the Saranac Theatre here for Callier
Enterprise, has returned home after a vacation
in Kentucky and Tennessee.
Celebrates 20th Anniversary
ROCHESTER, PA.—Twentieth anniversary
of the Oriental here was celebrated with the
exhibition of "That's My Boy."
Audie Murphy has been given the title
role in U-I's "The Hair Trigger Kid."
To Pace Pittsburgh
PITTSBURGH—Golden Triangle theatres
perked up and only one attraction failed to
hit par. U-I premiered "Iron Man" at the
J. P. Harris. Biggest hit on the barometer
was "Samson and Delilah" at the Warner.
(Average Is 100)
Fulton Cyrano de Bergercic (UA), popular prices.. 100
Harris-Iron Man (U I) 110
Penn—Rich, Young and Pretly (MGM) 100
Stanley—Captain Horatio Homijiowor (WB),
2nd wk 75
Warner—Samson and Delilah (Para), popular
prices -. 135
Thorpe' Is AU-Star
At Cleveland
CLEVELAND—Five of the eight downtown
pictuies drew better than average business.
"Jim Thorpe— All American" was in first
place, hitting a happy 160 per cent at Warners'
Allen. "Iron Man" was another top
grosser. It registered 130 at the Hippodrome.
Second week of "That's My Boy" at Loew's
State continued to draw crowds. "Flying
Leathernecks" opened very big at the RKO
Palace. Downtown business was helped by
crowds going to the ballgame, some gravitating
to the theatres. Neighborhood houses,
however, were hurt by baseball.
Allen—lim Thorpe—All American (WB) 160
Hippodrome—Iron Man (UI) 130
Lower Mall—Odette (UA) 80
Ohio Jesse James and Return of Frank James
(20th-Fox), reissues 80
Palace—Flying Leathernecks (RKO) 120
State—Thot's My Boy (Para), 2nd wk 115
Stillman—Warpath (Para) 75
Tower-Texas Rangers (Col); Loma Doone (Col),
2nd d. t. wk 115
"Alice' and 'Cyrano' Battle
For So-So Cincy Honors
CINCINNATI—It was a fair week at the
boxoffice with no outstanding grosses anywhere,
a 120 figure on "Cyrano" topping the
town. The weather was unusually hot. Disney's
"Alice" probably took what honors there were
with a 100 per cent mark for its third week
hereabouts.
Albee—Cyrano de B
Capitol—Mr. Belvedi
2nd wk
>rac (UA)
Rings Bell (20th-Fox),
Grand—The Lady and the Bandit (Col); Road
block (RKO)
Keith's—The Strip (MGM)
Lyric—Alice in Wonderland (RKO), 3rd d. t. v
Palace—Happy Go Lovely (RKO) ..110
.
Holdovers and Newcomers
Push Up Level in Detroit
DETROIT—The general business level was
surprisingly high here despite—or perhaps
because of—hot weather. Individual top attractions
did excellent summer business although
a number of the holdovers were still
going strong.
Adams—Happy Go Lovely (RKO) 120
Cinema—Orpheus (Discmo); Miquelte (Discina) ... 85
Fox—"M" (Col); Two oi a Kind (Col) 130
Madison—Wagon Wheels (Para); Desert Gold
(Para), reissues 80
Michigan—Alice in Wonderland (RKO), 2nd wk 100
Palms-State—Captain Horatio Homblower (WB),
.125
United Artists—Rich, Young and Pretty (MGM)
The Tall Target (MGM). 2nd wk 100
Give Up Regent Square Lease
PITTSBURGH—John and Steve Kobak
have given up the lease on the Regent Square,
1035 South Braddock Ave., and Francis H,
McKnight, owner, has turned over management
to Harry Fleishman of the Brighton in
Brighton Place, city. McKnight, former Pittsburgh
real estate broker, at one time represented
the Roxian in McKees Rocks and the
Brighton for banking Interests.
RyTembers of the board of directors of the
Independent Theatre Owners of Ohio
wiU meet here Tuesday (ID to discuss Movietime
U.S.A. and "other vitally important matters"
. . . Henry Fickensher, manager of
the Gallon Theatre, and Charles Alcorn, associate
manager, have purchased a motel near
St. Cloud, Fla., and plan to move there this
fall. The ill health of Alcorn's daughter
Jamie prompted the move. Name of the new
manager of the Gallon will be announced
soon.
Mickey Tuton, daughter of Mr. and Mrs.
A. J. McNabb of Grandview, has been cast in
the new Mickey Rooney picture, "Sound Off."
Mrs. Tuton's 21-month-old daughter Michele
is a member of the Screen Childi-en's Guild
of Hollywood. She and her mother are models
.
.. Maloney, now an employe of
the Lattimer-Stevens Co. in Columbus, appears
in several scenes of "Flying Leathernecks,"
which showed last week at the Palace.
Maloney was a member of the marine
corps when the picture was shot at Oceanside,
Calif.
MGM screened "Angels in the Outfield" at
the Livingston, courtesy of Fred Rowlands .
Director Howard Foust of the Ohio state fair
said that the 1952 fair might be a 30-day
exposition in celebration of Ohio's sesquicentennial.
This year's fair was an eight-day
affair. The nightly Horace Heidt show at the
fair and other attractions proved substantial
opposition to Columbus theatres.
Dick Larkins, athletic director of Ohio
state university, said he wasn't sure that the
Ohio State-Indiana and Ohio State-Michigan
football games would be shown locally
over WLW-C despite an unofficial announcement
that the NBC video network would telecast
these games this fall. He said many details
remain to be worked out prior to an
official announcement. The Indiana game
will be played in Ohio stadium October 20
and the Michigan game at Ann Arbor November
22.
Edmond O'Brien, star of Paramount's "Warpath,"
and Producer Nat Holt were Columbus
visitors in advance of the showing of the
picture at Loew's Broad. Holt was busy greeting
Columbus friends, including Harry
Schreiber, since he formerly was RKO division
manager at Cleveland . Westmore made
personal appearances at the Palace in Lancaster,
Ohio, in connection with a test showing
of Hallmark's "Secrets of Beauty," since
retitled "Why Men Leave Home." Mayor
Harold Brandon of Lancaster proclaimed a
Beauty Week in honor of the showing.
Joan Trickier has been promoted from home
office receptionist to secretary to Robert
Wood, home office manager, and Robert
Little to director of routes at Hallmark Productions
of Wilmington . McGavran
Koebel, theatre editor of the Ohio State
Journal, and her husband are vacationing in
the south . . . Beverly Michaels, who has the
title role in Columbia's "Pickup," will meet
the pre.ss and make radio appearances during
a one-day stay here September 11 in advance
of opening of the picture at Loew's Broad.
James V. Kern will direct "The Hundred
Grand Bachelor" which Michel Kraike will
produce.
BOXOFFICE September 8, 1951 85

: September
New Louisville First Run Is Tribute Bingo Ruled Legal
To 'Home Made Theatre Operator By Dayton Judge
FEATURES MICH-AEL SWITOW
Boyd Martin's column In the Courier-
Journal gave the human interest story behind
the policy switch at the Kentucky Theatre.
He said the change will be more significant
than the mere inauguration of a new policy.
It is the heritage a noble little Jewish immigrant
of indefatigable industry and honesty
left to his widow and his three sons.
"This little man whose vision it was to have
an important place in the community as a
motion picture operator and exhibitor was
Michael Switow," wrote Martin. He came
from Russia in 1884 at the age of 18 and
eventually got to Shelbyville, Ind., where he
and his wife operated a restaui-ant and candy
store.
When the movies came along and Shelbyville
needed a motion picture theatre, Michael
Switow and his helpmate, after the day's work
was over for ordinary people, pushed the
tables and chairs in the i-estaurant out of
the way, hung up a screen and exhibited the
nickel dreadfuls put out by Biograph, Pathe,
Essenay and others experimenting with the
new invention. The modest candy counter
supplied what has now become the difference
between financial success and failure
in the modern motion picture palace.
From Shelbyville to New Albany and then
to Jeffersonville was a mere realization of a
vision Michael had. It was to the effect that
if hard work could realize a profit on one
small investment, three times as much work
might realize three times as much dough
on three investments.
ESTABLISHES SMALL CHAIN
So he established real motion pictm-e theatres
of the silent era until he had a small
chain of them, increasing his power to secure
rentals. Before 'World War I he disposed
of his wider interests in small towns in
Indiana and concentrated on his Jeffersonville
and New Albany properties and expanded
his interests in Louisville.
He opened the Rex—or Novelty, as it was
then called—and startled the natives by introducing
contrasts in doormen. One was
BEST SPECIAL TRAILERS
LOUISVILLE—The Kentucky Theatre became
huge; the other a midget. The Novelty was
a first run situation Thursday (30) and so called because it had the first mirror
thereby hangs a tale or two. In preparation screen in Louisville.
for the event the house has had an interior In 1914, Switow joined the Long interests,
overhaul, new seats, new carpeting and many Fred J. Dolle and others in building the
new appointments to give it a bright new Alamo. This was the first of the large down-
look. The opening attraction will be "Mr.
Belvedere Rings the Bell," followed by
"Fabiola" and "Cyrano de Bergerac" in that
order. Admissions will be the same as Louisville's
other first runs on Fourth street.
Prior to its present rejuvenation, the Kentucky
had a face-lift in 1940. Performances
were continued during the redecorating work.
town first run houses. With other businessmen,
Michael built the Kentucky Theatre,
whose policy then was to show first run
films just as soon as the first run theatres
got through with them, and at prices lower
than the first run houses asked.
It would seem that Michael's sons—Sam,
Harry and Fred, are not only sustaining their
father's reputation for thoroughness and
progress but are doing just about what he
would have done had he been alive to do it,
Martin's column concluded.
S. J. Switow is listed as operator of the
Kentucky in its new policy.
TOLEDO
\lt7illiam E. Simpson, 40, vice-president in
charge of sales for the Trailway Arts Co.,
local billboard advertising firm, died . . . Edward
Y. Flanigan, 59, managing director of
WSPD and WSPD-TV and a vice-president of
the Fort Industry Co., died. He was a former
president of the Ohio Ass'n of Broadcasters
and a member of Variety Tent 30.
Oscar E. Anderson, 63, father of Mis. Jean
Negulesco, died. His daughter is the former
Ruth Anderson, model and actress and wife
of a motion picture director in Beverly Hills,
Calif. His wife Grace also survives.
When the Rivoli brought "The Whistle at
Eaton Falls" to its screen, it had an advance
ticket, sale to fill the 2,700-seat house for
two showings and then some, according to
Howard Feigley, manager. Toledo industries
purchased the tickets and made them available
to employes. The film, which deals with
everyday problems of capital and labor, was
brought to the attention of the Northwestern
Ohio Industrial Council, and factory managements
treated workers to the show.
Pittsburgh Nixon Sets Up
Legitimate Bookings
PITTSBURGH—The new Nixon's legitimate
season bookings for the most part are indefinite,
but productions expected for the
fall and winter include "The Autumn Garden,"
with Fredric March and Florence Eldridge.
opening around October 29; Edward G.
Robinson in "Darkness at Noon," tentatively
dated for November 19; "The Happy Time,"
"Oklahoma!," "Stalag 17," "The Rose Tattoo,"
"The Country Girl," "Mister Roberts," "Kiss
Me, Kate," "The Moon Is Blue," "Bell, Book
and Candle," "Member of the Wedding" and
others. "Tales of Hoffmann" opened as a
roadshow at the Nixon September 2.
Edmond O'Brien Appears
YOUNGSTOWN, OHIO—Edmond O'Brien
made a personal appearance here to give
"Warpath," his new film, a sendoff at the
State Theatre.
DAYTON—Bingo conducted for charitable
purposes is legal in Dayton, according to a
ruling by Judge Calvin Crawford, who held
the game, unless operated for private profit,
is not a criminal offense under the laws of
Ohio. This ruling contradicts other rulings
given recently in cases at Alliance and Canton.
Tlie Dayton case grew out of a suit by the
801 Recreation Ass'n. which sought to have
police restrained from interfering with bingo.
Last May Judge Crawford ordered a temporary
halt to arrests by Dayton police of
bingo operators conducting games for charity.
City trial counsel Maurice Gilbert contended
that all forms of bingo are illegal
under the state constitution and that the
state laws which penalizes commercial bingo
only does not legalize other forms of bingo.
Judge Crawford, who pointed to similar
decisions in Greene county and Franklin
county, said that the legislature in 1943
provided that persons could be punished for
operating bingo, only if they were acting for
their own profit.
He pointed out that his decision is "not a
license for indiscriminate schemes of chance
nor an invitation to fraud to masquerade as
charity. Each project is to be examined on its
own merits." The city still can appeal the
decision or it can try cases on the basis of
their merits, the judge added.
Burgettstown Suits Ended
PITTSBURGH — Three percentage suits
filed against Charles Argentine and James
Morosco, operators of the Keith Theatre at
Burgettstown, Pa., by RKO, Paramount and
Loew's. Inc., have been settled out of court
by full payment of the claims.
It's a Small World
COLUMBUS—Edmond O'Brien, screen star,
found a local double in Chet Long, ace WBNS
and WBNS-TV newscaster. Their resemblance
is so striking that John Bohannan,
editor of the Columbus Star, had a picture
taken of the two together. O'Brien was here
in advance of "Warpath" at Loew's Broad.
AKRON
J oew's Theatre held a teenage premiere from
7:30 to 9 p. m. to highlight the opening
of "Rich, Young and Pretty." Young people
attending the show danced in the lobby to
tunes from the film, played by Clark Reid,
disk jockey at WAKR. A fashion show was
given by the Radio Tee-Vee Workshop of
Cleveland. Free doughtnuts and soft drinks
were served. There was no additional charge
for the festivities.
Special preview of "Jim Thorpe—All American"
was held at the Strand at 8:30 p. m.
Tuesday (28) with all proceeds being turned
over to the Bantam Football fund. The proceeds
will be used to pay medical expenses for
gridders injured during practice or actual
games. The Bantam teams are composed of
lightweight kids.
BOXOFFICE
:
8, 1951

Norwich Theatres
Untie Parking Knot
HARTFORD — One Connecticut community's
theatres apparently have solved the
problem of adequate parking facilities.
In Norwich, eastern Connecticut city of
30,000 population, three theatres—Loew's Poll,
Warner Palace and the independent Lord
are reaping the benefits of sufficient parking
space in the downtown area of a town where
inadequate parking was once the normal
situation.
A short 36 months ago, Norwich opened its
400-car capacity municipal parking lot, adjacent
to the railroad station. The lot was
opened through the ever-persistent efforts
of such key theatremen as Harry F. Shaw,
division manager of Loew's Poli-New England
Theatres, and Joe Boyle. Loew's Poll manager
at Norwich. They convinced the mayor and
other officials of the city that the lot would
certainly more than pay for itself in the form
of attracting new trade.
Shaw's promise has more than come
through. More and more stores are being
opened in the downtown area and, generally,
theatre trade is picking up all the while and
has been attributed in some respect to the
parking lot. There is a 25-cent day charge
and 10-cent evening charge.
Sam Schechter Elevated
To Theatre Supervision
HARTFORD — George Landers,
Hartford
division manager of the E. M. Loew circuit,
announced the promotion of Sam Schechter,
manager of the Court Square at Springfield,
to supervision of two additional theatres, the
Riverdale Drive-In at West Springfield and
the Holyoke State. Schechter will continue
to manager the Springfield house, it is understood.
Harold Cummings, former manager of the
west Springfield and Holyoke locations, recently
resigned.
Three Pictures Beat Par
In Hartford Heat Finale
HARTFORD — Tlie last real stretch of
summer weather hit both downtown and
subui'ban runs, with Paramount's "That's My
Boy" and MGM's "The People Against
O'Hara" among the week's brighter spots.
(Average Is 100)
Allyn—That's My Boy (Para); Varieties on Parade
(LP), 2nd wk 140
E, M. Loew—The Prince VVho Was a Thiel (U-I),-
Marshal oi Heldorado (LP) 100
Palace—The Law and the Lady (MGM); Portrait
of Claire (SR) 75
Poll—The People Against O'Hara (MGM), The Tall
Target (MGM) 115
Regal— Devil's Sleep (SR), High School Girl (SR) 65
Strand- Force of Arms (WB), The Hoodlum (UA). .105
Walter Stuart Joins ESA;
Quits as Theatre Manager
NORTH ATTLEBORO, MASS. — Walter
Stuart, manager of the Community Theatre,
an American Theatre Corp. house, resigned,
effective September 1, to take a position in
the Economic Stabilization Agency. He will
be a field relations officer in t'ne Boston
regional district.
Before coming here, Stuart was with
M&P Theatre Corp. at New London and before
that was manager of Publix houses in
Hartford and New Haven. He will continue
to live here.
OFF TO WARS—About 50 local theatremen
attended a farewell party at De-
Nino's restaurant given for Sol Karp, assistant
at the State Theatre, who was
recalled to active duty by the navy. Left
to right: Karp; Norman Levinson, assistant
at the Poll, and Edward Salone,
chief of service staff, State.
Hal O'Day Is Appointed
Manager of Needham
BOSTON—Stanley Sumner, general manager
of the suburban Needham Theatre, formerly
the Paramount, has appointed Hal
O'Day as house manager. O'Day got his industry
start with the Interstate circuit working
up from an usher to assistant manager
and manager. When Interstate opened the
Avon Drive-In, O'Day was selected to head
the staff.
A quartermaster in the naval reserve,
O'Day saw active duty in World War II as a
midshipman after receiving training at Princeton
university. Recently he was recalled
for service of several months, which he completed
two weeks ago.
"The Needham Theatre will follow closely
the policy of the University Theatre in Cambridge,
for which Stanley Sumner is also
the general manager," he said. "We will use
the 'upside-down' policy of playing the first
feature ahead of the second feature two days
a week, and we are planning to add Review
days on Wednesdays, both of which policies
have proved successful in Cambridge. We
also are working out some special exploitation
stunts to emphasize the fact to Needham residents
that the Needham Theatre is now under
new management to assure them of the best
in theatre entrtainment."
Boston Pays Tribute
To Flying Marines
BOSTON—Starting with a band concert on
the Gen. Douglas MacArthur mall of the
Common, followed by a colorful parade to
the RKO Keith Memorial Theatre, Boston's
"Salute to the Flying Leathernecks" thrilled
thousands standing along the line of march
to the capacity-filled theatre, where the stage
ceremonies took place. In the parade was
the band from the Charlestown navy yard,
marching marines in dress blues, and commanders
of various veterans organizations.
Col. Paul Hines, post commander of the
Legion of 'Valour, paid tribute on behalf of
the city, to the marine corps and officially
welcomed Col. James A. Peeley, commandant
of the marine air detachment at Squantum,
veteran flying leathernecks whose experiences
range from the Solomons in World War II to
Korea. Feeley introduced to the theatre audience
Sgt. Lawrence "Jim" Corbett, 78-yearold
retired leatherneck, resplendent in his
dress uniform of the vintage of 1906.
Another honored guest was one of the
original flying leathernecks, J. L. Makohin,
a native of Newton, Mass., who pioneered
military aviation with the late Hap Arnold
and Billy Mitchell. He traced the history of
the flying leathernecks from the earliest
days to the era portrayed in the Howard
Hughes production. Several proud bearers of
combat medals in marine action in Korea
were given thunderous ovations by the audience
as they were introduced by Colonel
Feeley.
A barrage of newspaper coverage, outdoor
posting, radio and TV promotion, saturation
subway billing and marine recruiting posters
rounded out the campaign.
Hartford Sneak Previews
Reach Saturation Point
HARTFORD — Sneak previews have been
breaking out like a rash in this area lately.
Both circuit and independent houses have
been holding the advance showings of major
Hollywood product, with the number far exceeding
the normal amount of past seasons.
Some theatremen contend that extensive
use of the sneak preview method of drawing
trade will be detrimental to long-range trade.
One circuit house, it was pointed out, recently
held a sneak preview weekly more than four
or five weeks in succession.
1951 Jimmy Drive Under Way
BOSTON—One of the first contributions
to the 1951 Jimmy fund drive came in unsolicited
from Ai'chbishop Cushing of Boston.
He wrote: "May God bless all who are
identified with the Jimmy drive for cancer
research among children. It's one of
the greatest charities ever sponsored. It
deserves universal support. The story of
its accomplishments to date are an inspiration.
I am delighted to forget for a
moment my own needs to send the fund
the enclo.sed check for $500."
Martin Mullin, president of the Cancer
Research Foundation, was on 'WNAC-TV
for the kickoff of the drive with Jim Britt
during the Braves game Sunday.
Jake Asadorian, Manchester (N. M.)
Drive-In, took in nearly $100 on the first
night's collections. He played the trailer
and had car-to-car collections. This
amount was more than double the entire
take of last yeai-'s drive there.
Nat Ross, who has opened his new independent
distributing company, gave to the
Jimmy drive the first check on his first
contract as a goodwill gesture.
Sonia Zarsky, secretary to E. Harold
Stoneman of Interstate Theatres, is planning
a social cocktail party among her
friends. She is donating the refreshments
and is asking her friends to donate to the
Jimmy drive.
BOXOFFICE : : September 8, 1951 NE 87

. . . Mrs.
. . Beth
. . Janet
. . . John
. . Back
HARTFORD
Tim McCarthy, Warner Strand manager, had been commuting daily between his New
' visiting Atlantic City on his vacation, happened
to bump into an ex-Hartfordite, A. J.
Haven home and the Meriden first run.
Nick Brickates, manager of the Garde at
Vanni, now in the theatre business in New
New London, was fishing off New London
Jersey. Some years ago, Vanni was manager
with Ted Kerry, the night club owner, and
of the Palace in Hartford . . . Harry Hoff,
got a 12-pound bluefish and about 40 porgies
Warner Strand house electrician, is home
E. Petroski, manager of Warner
from a vacation jaunt to Lake Candlewood,
Palace at Norwich, capitalized on the exploitation
fact that John Garfield has been tour-
Danbury and Saratoga Springs . . . Morris
Keppner of the Burnside in East Hartford,
ing New England summer stock this season
moves into his new home in West Hartford
with appropriate newspaper plugs for his
late in October.
run of "He Ran All the Way."
Clarence Bell, Columbia promotion man.
Back from vacations: George Haddad of
huddled with George E. Landers, Hartford
the Gem, Willimantic; Nick E. Brickates,
division manager of E. M. Loew's Theatres.
Garde, New London; Russ Barrett, Capitol,
on the September 7 opening of "Sirocco"
Willimantic; John Petroski, Palace, Norwich
Mary Grady of the Hartford Theatre
Circuit is back from a vacation trip to
and Irving Hillman, Empress, Danbury.
Buffalo . Kaplan. Al Schuman and Tillie Pysyk, assistant manager of Loew's
Gus Schaefer. all of the HTC. were in New Poll at Norwich, is marking her 16th year in
Haven for the screening of "David and Bathsheba."
circuit in that city for a decade before shift-
show business. She was with the Warner
ing to the Poll circuit . . . Eve Arden the
Lou Franciose, formerly at the State in
actress and Brooks West, her leading man,
Jewett City, is now selling furniture for Sears
were married August 17 at the Shelton farm
Roebuck in Norwich . Neal is the
home of Stanley Amster. real estate executive
for Warner Bros. . . . Jack Sanson of the
new cashier and Nancy Rowe candy girl at
the Eastwood in East Hartford.
Warner State at Manchester is on the general
committee for the Manchester Cigar
Frank Morin, formerly manager of the
Regal, is back in town following a Cape Cod Harvest Festival Queen contest.
vacation. His future plans were not disclosed.
Ginger Rogers, in the east to do her first
Morin managed the downtown Warner house
stage role in 20 years, told Allen M. Widem,
for 11 years prior to his resignation . . .
Hartford Times motion picture editor, that
Whalen Jewelers sponsored a children's show
some day she would like to write a musical.
August 29 at Loew's Poll, with all proceeds
"Not just some great contribution to American
culture," she said, "but something that'll
going to the Hartford Times Summer Farm
Fund.
let the audience sit back and really enjoy
Willard B. Rogers, president of the Will itself. I think an audience, be it film or
Rogers Drive-In Theare Corp., Manchester, stage, looks forward more to comedy, because
wrote a guest editorial for the editorial page it gives 'em a chance to relax. Maybe it
of the Hartford Times the other day. Rogers, doesn't ask them to think, as serious drama
long an advocate of luring more business into does, but it certainly provides as much entertainment."
the metropolitan Hartford area, contended
that "taxes continue to mount, operating costs
M. J. Daly, manager of the Center Theatre
with a record of 35 years in independent
in every business continue to mount—yet the
city officials put off from year to year the
exhibition, recently was named to a $71 a
dangerous traffic situation."
week position as probation officer here but
A pair of youths wanted in connection with has continued to manage the first run, foreign
film house, which operates only in the
a Sunday night burglary of the Glendale
Theatre at Worcester. Mass., fell into the evenings and continuously on Saturdays was
hands of Connecticut state police because Sundays . from a vacation was
their car had only one headlight illuminated. Joseph S. Boyle of Loew'.s Poll at Norwich.
He visited Syracuse.
Irv Cooper, formerly manager of the Palace
and Strand Theatres, Stamford, is now in Drive-ins throughout the area continue to
the real estate business . . . Tony Masella, stress numerous off-screen attractions in extensive
advertising. The Air-Line at Chicopee
manager of the Palace at Meriden, has
bought a new home in Wallingford. Tony Falls, Mass., offers a picnic grove and playground.
Lou Schaefer. manager of the
Round-Hill at Springfield, announced the
opening of a free kiddy playground.
Loew's, Inc., owner of the Loew's Poll
BpOK IT NOW!!! Strand Theatre building in Waterbury, has
the property up for sale. The theatre, built
WAHOO is ^he world's most thriliing
screen game. Now being used tion picture theatre but previously had been
in 1913, was used in recent years as a mo-
successfully by hundreds of indoor operated as a vaudeville house . . . Pfc. Bill
and
Daugherty,
outdoor
ex-manager of the Lockwood &
theatres all over America.
Gordon Plaza Theatre at Windsor who was
Send for complete details. Be sure in town on a five-day furlough from his air
and give seating or car capacity.
force base on Long Island, has been handling
duties as projectionist at the base.
Hollywood Amusement Co.
Jack Repass, son of the late Charles L.
831 S. Wabash Avenue, Chicago 5, III. Repass, for many years manager of the Crown
Theatre in Hartford and a leader in exhibition
circles, walked off with the batting
championship of the third naval district subway
service league this sea.son. Repass, who
has played in several minor leagues, hit .507
in 17 games. Playing three positions in the
infield, he scored 26 runs, drove in 22 on 33
hits in 65 times at bat. He is now stationed
at the St. Albans, N. Y., naval hospital.
'Boy' Biggest Since '48
At Met in Boston
BOSTON—"That's My Boy" at the Metropolitan
pulled down the biggest Boston gross
of any film since both "Sitting Pretty" and
"Sorry, Wrong Number" played the same
house in 1948, with admissions the same. In
fact, the second Martin and Lewis comedy
outgrossed "At War With the Army" at the
same theatre. Other first runs held up well.
The candy and concession department at
the Metropolitan topped the alltime take for
the first week of the popular comedy.
(Average Is 100)
Astor—Thunder on the Hill (U-I), 3rd wk 125
Boston— Iron Man (U I): Gypsy Fury (Mono) ...110
Exeter Sireel— Kon-Tiki (RKO), 8th wl: 100
Memorial—Alice in Wonderland (RKO), 4th wk 9U
Metropolitan—That's My Boy (Para); When I Grow
Up (UA) 275
Paramount and Fenway Warpath (Para); Varieties
on Parade (LP) 85
State and Orpheum—Mask of Avenger (Col);
The Strip (MGM) 90
'Boy' Sets Pace in New Haven;
'Woman' Good; "Pickup' Grows
NEW HAVEN—Tlie best showing on the
main stem was made by the Paramount,
where "That's My Boy" was dualed with
"Varieties on Parade." "His Kind of Woman"
was welcome kind of motion picture fare at
the Roger Sherman, too.
College—Pickup (Col); Blackmail (Rep) 105
Loew's Poll— Sirocco (Col); Corky of Gasoline
Alley (Col) 95
Paramount— That's My Boy (Para); Varieties on
Parade (LP) 150
Roger Sherman—HU Kind of Woman (RKO); Roadblock
(RKO) 115
Loew's Shifts to Wednesday
HARTFORD— E. M. Loew's Theatre has
shifted to a Wednesday opening for new
product temporarily.
MANAGER MEETS STAR—Edgar
Lynch, manager of tlie Roger Sherman
Theatre at New Haven, interviewed Claudette
Colbert at the Westport Country
Playhouse during her recent appearance
in "Island Fling" there. The photo
shown above was used in the New Haven
press in advance of the opening of "Thunder
on the Hill."
BOXOFFICE :
: September 8. 1951

. . From
. . . The
. .
Publicity Men Unile
To Aid Movietime
BOSTON—Martin J. Mullin, Samuel Pinanski,
Nathan Yamins and Edward X. Callahan,
co-chairmen for the Movietime in New
England campaign, have appointed Harry
Browning as publicity chairman with Paul
Levi as assistant.
Members of the Browning-Levi committee
will be Jack Saef, James "Red" King, Bob
Newhook, Max Finn, Phil Engel, Art Moger,
A. Van Leer. Floyd Fitzsimmons, Ralph Banghart,
John McGrail, Joe Mansfield, Dick
Stephens, Alvin Margolian, Harry Kirchgessner.
Herbert Copellman, Ray Feely and Frank
Lydon.
Browning also will serve as expediter of
the campaign. Maurice Wolf has been named
head of the speakers bureau.
The following will act as state publicity
chairmen:
Massachusetts, James "Red" King; Maine,
Ralph Tully; New Hampshire, Albert W.
Foley; Vermont, Frank A. Vennett; Rhode
Island, Albert Clarke.
State publicity liaison men: eastern Massachusetts.
Dick Stephens; western Massachusetts,
John McGrail; Maine, Ralph Banghart;
New Hampshire, Phil Engel; Vermont,
Floyd Fitzsimmons; Rhode Island, Arnold
Van Leer.
Good Newspaper Breaks
Scored on 'Jim Thorpe'
WORCESTER—Murray Howard, manager
of the Warner, capitalized on some good
newspaper breaks while playing "Jim Thorpe
—All American." A publication had mentioned
that Thorpe's professionalism in sports
was exposed by disappointed gamblers, but
a columnist of the Worcester Gazette contradicted
the statement, and showed, instead,
that the original story on the matter had appeared
in the Worcester Telegram.
In a top-page spread, he recounted how Roy
Johnson of the Telegram had tracked the
story down in 1913 and got it confirmed from
the manager of the Winston-Salem club in
the Carolina league, who was visiting in suburban
Southbridge. The story was a sensation
in its day.
Other newspaper breaks included a sports
column on Thorpe's athletic achievements
and a recollection of his playing days for the
Worcester baseball club in the Eastern league.
It also was recalled that Burt Lancaster,
who portrayed Thorpe on the screen, had
played here as a vaudeville acrobat, and that
Dick Wesson also had been here in vaudeville
as a member of the Wesson Brothers.
Young Langner Dickers
Hartford in Stage Chain
HARTFORD—The Center Theatre is the
center of negotiations between Philip Langner,
son of the Theatre Guild's Lawrence
Langner, and Maurice Greenberg, owner of
the 1,200-seat local house, for an eight-week
legitimate theatre season this fall, according
to reliable sources.
The same sources say that the stage project
is part of a national circuit embracing a
number of key cities including Pittsburgh and
Detroit. The Center Theatre here has been
used in the past for both stage and screen
attractions.
BOSTON
Toe Cohen has sold his interest in the Saxon
* Theatre in Fitchburg and is devoting all
his time to the buying and booking for theatres
in this area .
Bellows Falls,
Vt., comes word that Margaret McEvoy, cashier
at the Opera House, operated by Interstate
Theatres, subbed for Manager Ray
Kiniry while he was on vacation . . . Julian
Rifkin of the Rifkin circuit has accepted the
co-chairmanship with Sam Goldstein for theatres
in western Massachusetts for the Movietime
New England-U.S.A. drive.
UA's "The River" has been booked at the
Beacon Hill Theatre for an extended run
starting September 27. The film will play
two-a-day at advanced prices of $2.40 top.
Joe Mansfield, UA publicist, and Tom Dowd,
manager of the Beacon Hill, are working on
a big campaign for the film . . . Al Daytz,
president of Daytz Theatre Enterprises, reports
he is handling the buying and booking
for the three theatres of the Morse & Rothenberg
circuit; the Adams in Adams, the Roxbury
in Roxbury and the Mohawk Drive-In
in North Adams. The company also is buying
and booking for the new Pioneer Drive-In
at Orange, opened by John Whitney on Labor
day.
Officials of 20th-Fox gave a luncheon for
50 Massachusetts exhibitors who heard recordings
of speeches from Spyros Skouras,
Al Lichtman, Charles Einfeld and Darryl
Zanuck on the new 20th-Fox product and
advertising plans. Following the luncheon at
the Statler, where Manager James Connolly
addressed the group, the exhibitors attended
a screening of "The Desert Fox" at the Fox
Little Theatre.
Jean Fedeli, daughter of exhibitor Fred
Fedeli, will be married to James Brackett of
Woonsocket October 27. Fred and his son
Edwin operate the Rialto in Worcester and
the Southern in Norwood. Edwin's wife and
two small sons were in Manhattan, Kas., at
the time of the flood and were rescued by
neighbors when the water rose. Another of
Fred's sons, Fred jr., will return to Dartmouth
college for his junior year. He is the regular
center on the varsity squad and was captain
of the freshman football team his first
year.
Arthur Mabey, manager of Interstate's
State Theatre in Milford, jumped the gun on
. .
his competitors by decking out his theatre for
a prefall movie campaign early in August.
He displayed lobby and foyer posters of coming
attractions with special lighting effects
, Massachusetts Theatre Equipment Co.
has installed new Century Western Electric
sound with new Ashcraft arc lamps and Century
projectors at the Beacon Hill Theatre,
removing this city's first Vitaphone sound
system, which was installed 21 years ago when
the Beacon Hill was the Beacon Theatre. The
new equipment will be ready for the opening
of UA's "The River," September 27,
In Fall River, two theatres which have been
closed for several months, will open later this
month. The Embassy, owned by William Purcell,
will open with the Yamins office doing
the buying and booking, while Jack Saranga
is reopening the Royal. Saranga also operates
the Madison in Jamaica Plains.
Manuel Lima, manager of the Neponset
Drive-In, arranged a 13-week "misspelling"
contest which was tied in with 80 local merchants.
Stilphen Motors, local Ford dealer,
donated a 1951 sedan which has been on
display for several weeks at the theatre, as
grand prize. There were weekly prizes, also
donated by merchants. On the final day of
the drawing for the Ford, there were over
50,000 eligible entries in the huge drum at
the theatre.
Sam Davidson of Cameo Screen Attractions
of 50 Melrose street has taken over the space
next door at 48 Melrose for a display room
for his new dinnerware patterns. This is the
space formerly occupied by Regal Pictures
before the firm moved to 246 Stuart .
Stephen Elie. son of Curt Elie, well known in
the district, received a cup for the best all
around camper for the season in the junior
section of the Trinity camp in New Hampshire.
Mrs. George Clark of Chicago, mother of
Lieut. Comdr. Lloyd J. Clark, vice-president
of Middlesex Amusement Co.. died in her
sleep. Clark, who was recalled to the navy
a few days ago, was granted an emergency
leave from the Bureau of Ships office, Washington,
to attend the services.
PROVIDENCE
Two popular recording artists will appear
around the middle of September in another
of the occasional bookings of stage attractions
at Loew's State. They are Patti
Page and Guy Mitchell, who will be starred
on a five-act variety bill . . . Tlie Metropolitan
Theatre recently reopened after a
brief summer vacation with "That's My Boy"
Avon Cinema held "Kon-Tiki" for
two weeks.
Eve Arden starred in "Here Today" at
Matunuck's Theatre-by-the-Sea. Other appearances
of Hollywood favorites on the
strawhat stock circuit included Miriam Hopkins
in "Told to the Children," and Lawrence
Tibbett in "Rain," Newport Casino Theatre.
Harry Feinstein Named
NEW HAVEN—Harry Feinstein, Warner
Theatres zone manager here, appointed
Herbert Copeland as film buyer to succeed
Burritt G. Jacocks, who recently resigned.
Copeland has been with the Warner chain
for many years in various capacities, including
zone managership in Atlantic City,
supervision of foreign houses, and executive
positions in buying and booking at the main
office in New York.
BOXOFFICE September 8. 1951 89

. . . Murray
. . While
. .
. . . Manchester
: September
2 Drive-ins Opened
In Boston Section
BOSTON — Massachusetts Theatre Equipment
Co. has installed the entire booth
equipment, and Phil Lowe of the Theatre
Candy Co. has designed and installed the
concession buildings at two new Massachusetts
drive-ins, completed within five days of each
other.
The first, the 450-car Pinehurst on Route
3 at Billerica, is owned by Aldrich Forward
of Winchester and Jim Sheeran of Woburn
and was built by Bradford Saunders Co.
Sheeran is the manager and buyer and
booker. It may be expanded to 600 cars in
another year. The booth is equipped with
Century water-cooled projectors, Ashcraft
water-cooled arc lamps and has a dual sound
amplification system. The Co-op in-car
speakers have a six-inch cone, manufactured
by Diecast Aluminum Speakers, Inc., of St.
Louis. The concession building, designed by
Lowe of Theatre Candy Co., ha.s overhead
garage-type doors opening on to the breezeway
and a two-lane cafeteria stand with
plenty of room for both workers in the rear
and patrons in the front. It can easily be
converted into a four-lane stand when the
theatre itself is expanded to more cars.
A natural brook runs through one side
of the property, forming a swimming pool
which is open to the public.
The second new open-airer to open its
doors around Labor day is the Pioneer Valley
Drive-In on Route 2 between Orange and
Athol. This 500-car theatre was built by
John Whitney & Son Construction Co. with
complete Century water-cooled projectors.
Ashcraft water-cooled arc lamps and Co-op
in-car speakers. The concession building is
probably the largest stand in New England
for the number of cars.
A huge picture-glass window forms the
front of the stand so patrons can easily view
the screen from lounge chairs inside. The
two-lane cafeteria style counter can readily
be converted into a four-lane counter. This
theatre has a 574-foot throw. The buying and
booking for this theatre is handled by Daytz
Theatre Enterprises.
Ted Harris Due to Reopen
Hartford State Sept. 15
HARTFORD—Back from a six-week Los
Angeles vacation trip, Ted Harris, managing
director of the 4,200-seat State, the city's
largest combination film-vaudeville house,
disclosed plans to reopen September 15 following
the annual summer shuttering. The
reopening attraction, he said, will be Guy
Lombardo and his orchestra.
Ted's brother Sam, also associated with the
Harris Bros. Theatre interests, has returned
from a vacation cruise to South America.
LYNN
T awrence Burke, assistant manager of the
Paramount, has been promoted to manager
of the Merrimac Theatre in Lowell,
which was closed during the summer. Gene
Malenfort, .student manager, succeeds Burke
at the Paramount. The Paramount had
Frankenstein on the stage in person with a
midnight horror picture.
•m^'-'i't- «t:
LEAVES WARNER CIRCUIT — Max
Melincoff brought to a close on Labor
day 22 years association with Warner
Theatres of New England, the last 20
of which as district manager at Boston.
He was to announce his new association
soon.
WORCESTER
paul Lempicki, assistant manager of the
.
.
Capitol, vacationed in Ocean City, N. J.
Howard of the Warner arranged
a midnight show for Labor day
Johnny DiBenedetto. acting manager of
Loevv's Poli, sneak-previewed "Angels in the
Outfield" playing a summer stock
date in Fitchburg, William Bendix said he
hopes to tour again next season, but will play
a comedy instead of a .serious play . . . "The
Chocolate Soldier" closed the season at the
Playhouse . . . Fifi D'Orsay, former film
actress, did big business in a three-day stand
at the State Line Casino in Dudley.
Henry Cummings got an unusual greeting
on his first day as manager of the Greendale.
Thieves entered the theatre at night
and took the safe containing $500. Later the
safe was found in an adjacent t

: September
. . Jean
. . . Here's
Henry A. Morion, 60,
Of Winnipeg Dies
WINNIPEG—Henry A. Morton. 60, president
and managing director of the Odeon-
Morton Theatres in Winnipeg and Saskatoon,
died Wednesday evening (29) in Misericordia
hospital following a short illness.
Born in Minsk, Russia, Morton emigrated
to the U.S. at the age of 14, and in 1914 came
to Winnipeg and entered the theatre business
as a doorman. Later he acquired and
managed several theatres until 1941, when
he became a partner with Odeon Theatres in
Winnipeg and Saskatoon, remaining in that
capacity until his death.
Morton was a member of the Variety Club,
the Canadian Motion Picture Pioneers, the
Masonic lodge, B'nai B'rith, Shaarey Zedek
synagogue, the YMHA, a charter member of
the Glendale County Club, past president of
the Manitoba Motion Picture Exhibitors
Ass'n and a member of the Saskatchewan Exhibitors
Ass'n.
Surviving are his wife Eva Rebecca, a
daughter Elaine, a son Paul, all of Winnipeg,
and three sisters. Funeral services were held
in the Shaarey Zedek synagogue.
P. R. Fielding Improves
After Serious Illness
BRIDGEWATER, N.
S.—Percy R. Fielding,
owner-manager of the Goudey Theatre in
Barrington Passage, who became ill with
pneumonia while convalescing after an operation
at a Halifax hospital, now is recuperating
at the Bridgewater hospital.
He is hoping he will be able to get his
share of deer during hunting season. He
missed golfing and trout fishing while confined
to the two hospitals. Perce has been in
film exhibition for over 30 years in the maritimes,
and has been located at Barrington
Passage the last six years as owner of the
Goudey.
The theatre was built for a Boston gum
manufacturer, a native of the Atlantic seashore
town. Prior to taking over the Goudey,
Fielding was manager of a number of maritime
theatres. He is a brother of Art Fielding,
owner of the Avon and Capitol at Bridgewater,
and Mrs. Frank Audas, who with her
husband operates the Gem at Parrsboro, N. S.
All three were theatre managers in the
Spencer chain for many years, with Art Fielding
general manager of that lineup for about
a dozen years. Mrs. Audas managed two
Spencer theatres at Amherst. N. S.. with her
husband in charge of projection, before they
took over the Gem at nearby Parrsboro.
Winnipeg Lyceum Opens
After Modernization
WINNIPEG — Western Tlieatres Lyceum,
ace key run on the main stem, piloted by
Harry Gray, had a gala reopening as a newly
modernized de luxe house. Large ads in the
dailies proclaimed the following new innovations
for living room comfort; saucer shaped
floor, scientifically selected color decoration.
Walker moulded plastic seamless screen and
modern no-glare concealed lighting.
The Lyceum is the first theatre in Winnipeg
to offer Kroehler push-back lounge
chairs. Photos and illustration demonstrated
to the public how the push-back .seats
operate.
Theatreman Reported
Seen at Windsor, Ont.
TORONTO—The disappearance of Kenneth
Johnston, manager of the London
Odeon, remains one of the top mysteries of
the day here. Last word on the missing theatreman,
who disappeared on August 13, was
that a man answering his description was
seen boarding a plane for Vancouver by airport
officials at Windsor, Ont.
No word had been received from Johnston
anywhere up until the end of August.
MONTREAL
The long, welcome Labor day weekend which
started Saturday saw staffs of Filmrow
offices relaxing in the country or at the seaside,
and in some cases visiting New York
and other American cities. Canadian Thanksgiving
will be celebrated earlier than usual
this year, on October 8, so that this is not the
last opportunity staffs will have for a long
weekend, but it nevertheless marks the end
of the summer holiday season.
Some of the Filmrow personnel were still on
their summer vacation when Labor day arrived,
but to others it was like an extension
of their holiday. At the office of J. Arthur
Rank, Robert Johnson, manager, returned;
Jeanne Paquin had left for the southern
states; salesman George Koppelman was relaxing
at Manitou lodge and Mrs. A. Gendron
of the revision department was at her
summer residence in Woodland, Que. Cardinal
Films Manager Ted Atkinson and wife
were enjoying a holiday near Mont Laurler,
and Orval Fruitman, head booker at Empire-
Universal, was in the Laurentians.
An exhibitor from Malartic in the Quebec
mining region visited Filmrow. He is Benoit
Lehous of the Malartic Theatre . . . Maurice
Fontaine of the poster department of Ur.ited
Amusement Corp. distributed cigars to his
fellow workers following the arrival of a baby
son named Yves . Cavall, Canadian
singing ace of a decade ago who made good in
Paris, has returned to his home town, opened
at the Continental.
Film producers have given consideration to
production of a film dealing with the career
of the late Brother Andre, miracle worker,
who is commemorated in the building of the
magnificent shrine here. According to Fitz.
columnist of Montreal Gazette, the latest
plan to produce such a picture has been turned
down by the ecclesiastical authorities.
Her fellow Canadians rejoice to learn that
Barbara Ann Scott, former Olympic and
world figure skating champion, has been selected
to succeed Sonja Henie as star of the
Hollywood Ice Revue, at a salary reported
to be in excess of $100,000 a year . . . About
75 students from Canadian universities are
encamped at Lake Ouareau where they are
continuing their studies by the aid of educational
films.
Believed to be the first attempt by a newspaper
to produce a colored film showing the
processes of production of a daily journal,
the Adverti-ser of Adelaide, South Australia,
has distributed to schools in that state a
documentary entitled "Your Morning Paper,"
The premiere showing was attended by the
viceregal party and many leading citizens.
New Sillery Opened
In Suburban Quebec
MONTREAL—Mayor Gerald Guay and the
council of Sillery were present when the new
Sillery Theatre in that Quebec city suburb
opened its doors for the first time recently.
Situated on St. Michael street in the heart
of Sillery, the new theatre seats 616 persons
with air conditioning and staggered seating.
The latest in cine-photographic and sound
equipment will assure technical perfection.
The building is entirely fireproof.
Ample space around the theatre offers
easy parking to motorists.
Two double programs will be presented
each week from a large choice of Hollywood
f.lms in both French and English.
Women will profit from the free distribution
of "DuBarry" chinaware.
The Sillery Theatre is under the management
of Harold Vance, assisted by J. Foisy,
N. Pepin and H. Gervais.
Sackville Manager Sends
Cards of Get Well Wishes
SACKVILLE, N. B.—Denis Murphy, manager
of the Vogue Theatre here, has started
sending get well cards to patients in the
local hospital, giving in addition a free pass
to the theatre.
The small card, imprinted with blue, expressed
the hope that the recipient will recover
quickly and be able to return to the
shows at the Vogue. On the reverse side is
the line: Good for one admission at the
Vogue.
Headed: "To You in the Hospital!" the
card reads:
"Just thinking about you and wanting to
say here's hoping you're feeling better today
hoping, as well, that before very
long you'll be back to the movies again, all
well and strong."
Murphy sees that the cards are distributed
to all the hospital patients once a week and
also to those who are sick or injured at their
homes in the Sackville area and at Mount
Allison university, located here.
Harold Isaacs Succeeds
John Warr for GTS Co.
ST. JOHN, N. B.—Harold Isaacs has become
branch manager of the local office for
General Theatre Supply Co., which covers
the maritimes. Announcement of the change
in management was made by C. E. Yonson,
secretary of GTSE, at the Toronto headquarters.
Isaacs is a graduate of the University
of London in electrical engineering and
communications. He worked with radio and
radar in War II and was on projection and
sound maintenance in Germany, France, Holland
and Belgium. Crossing to Canada, he
went with Muzak, designing and installing
the systems, and joined his present company
in 1949.
Isaacs succeeds John Warr, who has gone
to Montreal. Warr had been branch manager
here since it was established last year.
Francis Bushman on Stage
TORONTO—Francis X. Bushman, screen
veteran, made a personal appearance at the
Famous Players Victoria here September 6
for the opening of "David and Bathsheba."
BOXOFFICE
:
8, 1951 E 91

. .
. .
. . . The
. . Walt
: September
. .
VANCOUVER
Tvan Ackery, manager of the Orpheum, had
more than 1,000 orphans and crippled children
as his guests at a morning show en
opening day of "Alice in Wonderland." Two
children were chosen as Alice and the Mad
Hatter. They were given a day at the Pacific
National exhibition as guests of Famous
Players and the Vancouver Sun. They decorated
the winner of the "Alice in Wonderland"
handicap at the Pacific National racetrack.
The publicity gave the Disney picture a big
sendoff at the Orpheum. It is doing good
business in spite of the fact that local critics
panned the picture.
The clerk at Hotel Vancouver who turned
Bing Crosby down when he went to check in
at the hotel because he didn't recognize
Crosby in his fishing outfit, got a trip to
Hollywood to play a part in a Bob Hope picture
as a hotel clerk turning Bing Crosby
away from the hotel ... J. Hill, supervisor
of exchanges for 20th-Fox, was here from
New York looking over the local branch .
After 91 days without rain, Vancouver had its
first downpour and theatremen are hoping
the hot, dry spell is over. However, the forest
closing is still in effect, with much unemployment
in mills and lumber camps. It looks
like a tough winter for the workers unless
weather conditions improve soon.
The Famous Players drive-in at Nanaimo on
Vancouver Island has added Fotonight .
Two outdoor theatres in the Vancouver district
are playing Sunday midnight shows,
with business only fair . . . The circuits, Odeon
and Famous Players, are trying to lease or
sell some suburban theatres in Vancouver to
independent exhibitors . . . The girl chosen
as queen of the Festival of Britain, Judy
Breen, was a recent visitor here on her w'orld
tour. She was greeted by Gerry Sutherland
and Jack Reid of the JARO organization and
entertained before leaving for Australia.
Sylvia Barlow, cashier at the Ridge, won
the beauty contest as Miss English Bay and
will compete in the British Columbia beauty
contest at the PNE exhibition . . . Margarite
Negrave resigned from the Orpheum staff and
will join the Vancouver Sun.
The conciliation board to decide the dispute
between Famous Players and Odeon
circuit and the projectionist union will consist
of J. Watt, chairman. Douglas Calladine
of the Studio Theatre will represent the projectionists,
and Rowe Holland, local lawyer,
will represent the circuits. Booth workers
want a 50-cent hourly increase and have
turned down a cost of living bonus plan that
would have meant a boost of about 17 cents
an hour. Rates now range from $2 to $2.15
an hour. The board of three will decide on
the points in dispute and will meet within
- the next ten days.
. . .
Three former professional hockey players
are interested in the outdoor theatre being
built near Red Deer, Alta. The drive-in,
which is midway between Calgary and Edmonton,
is expected to be open this month.
Vacationers
It has a 400-car capacity
were Ethel Fry and Orville Burrell, Plaza;
Via Bedford, MGM; Paul MacEwen and
Wally Woolridge, Strand; Harry Pearson and
Bob Foster, Orpheum, and Anne Thompson,
Park.
"Ace in the Hole." which has been playing
to fair grosses, will open its second downtown
run here at the Dominion under the new
title of "The Big Carnival" . . . Bill Guss,
MGM Calgary manager, spent his vacation
at St. John, his hometown in the maritimes
Hastings Theatre in Vancouver held
the first showing of the Walcott-Charles
fight pictures as part of a double bill, plus a
stage show. Business was above average.
ASN Distributing Short
On Ducks for Calvert
MONTREAL—A new 16mm film, in full
Anscocolor, on Canadian migratory waterfowl,
is now available for free screenings by
sportsmen's groups and lovers of the great
outdoors. Entitled "Meet the Ducks." it is
now being distributed by the Benograph division
of Associated Screen News for Calvert
Distillers of Canada.
The primary purpose of the film is to show,
in pictorial form, the results obtained by
Ducks Unlimited in a decade of hard work
in wildlife conservation. The fact is stressed
that the survival of the many species of ducks
is entirely dependent on an adequate breeding
stock each year. Modern construction
equipment, including bulldozers and draglines,
are seen building the dams and digging the
canals which store up water to create suitable
marshlands. These soon attract the
ducks, and through proper water control, safe
breeding grounds result. Airplanes are used
both for reconnaissance and survey work to
see that the work of Ducks Unlimited is not
undone either by nature or by man.
A good cross-section of the duck family is
seen in beautiful winter and autumn plumage—mallards,
gadwalls, shovellers, canvasbacks,
redheads, scaups, and the any other
waterfowl so dear to the hunter's heart.
Interested groups owning or having access
to 16mm sound projectors can borrow
a print of "Meet the Ducks" by contacting
the Benograph Film Libraries in Montreal,
Toronto, Winnipeg, Vancouver, and Chase
16mm Home Movie Service, St. John, N. B.
End of Hot Weather Aids
Vancouver Grosses
VANCOUVER—With the near end of the
summer holiday season and the end of the
hot spell. Vancouver theatres had their best
business in months. "Show Boat" left the
Capitol after four weeks of big business.
"Alice in Wonderland" did above average
business at the Orpheum.
Capitol—Show Boat (MGM), 4th wk Good
Cinema—Torzon's Peril (RKO); Sealed Cargo
(RKO) _
Good
Dominion— I Was a Communist for the FBI (WB);
They've Got Me Covered (RKO), reissue Fair
Hastings Yukon Manhunt (Mono), plus stage
„show
Good
Paradise—Salerno Beachhead (SARO); Fighting
Sullivans (SARO), reissues .
Good
Plaza—Naked City (U-I): Brute Force (U-I)
reissues
Fair
Strand—Hard. Fast and Beautiful (RKO); Vendetta
(RKO) Good
Studio—The Seventh Veil (lARO), reissue; split
with The Second Woman (UA) ...Average to good
Closed for Funeral
OTTAWA—All local theatres, with one exception,
closed during matinee performances
August 30 after a civic day of mourning was
declared for the funeral of Mayor Grenville
W. Doowin, who died of a heart attack.
Elmo Williams will edit the Stanley Kramer
production, "High Noon." for United Artists.
WINNIPEG
TJecent personnel changes at the film exchanges
found Len Norrie, head booker
with WB, taking a similar post with Empire-
Universal; Doc Allan Selig, formerly with UA,
now is head booker at WB; Lionel Slavin.
WB poster clerk, is now WB assistant booker;
Albert Lowe, former Columbia shipper, now
is Empire-Universal assistant booker, and
the new booker at Selznick-AUiance is Earl
Faintlit.
Proof that good pictures can beat hot
weather and the absence of vacationing Winnipeggers
is borne out by the tremendous
success of three smash hits currently showing
here. "The Great Caruso" is now in its
eighth week, "Show Boat" is enjoying tremendous
popularity at the Met in its fourth
week, and Walt Disney's "Alice in Wonderland"
has the whole town out at the Capitol.
J. EmsUe is temporary house manager at
the State, Winnipeg, in the absence of B. H.
Sommers, w'ho is supervising the Winnipeg
Treasure Chest in the Mclntyre block .
Meyer Nackimson, RKO manager, has returned
from holidaying in California . . .
Mort Calof, Vogue, St. Vital, and Bill Minuk,
Corona, Weston, have returned from a short
holiday south of the border.
A photostat of a wire sent by Walt Disney
to the publisher of the Winnipeg Tribune was
published in the newspaper. The message
read; "F. S. Auger, vice-president and publisher
of the Winnipeg Tribune . . Would
.
appreciate your inviting Winnipeg orphans
to special showing 'Alice in Wonderland.'
Capitol Theatre, Winnipeg, as your guests
and mine. Regards . Disney." Upon
receipt of the wire, arrangements were made
between Bill Novak of the Capitol and the
orphanages for a special showing of the picture
at the theatre at 10 a. m. Orphan children
living in private homes also were invited.
Tickets were made available to them
at the want ad counter of the Tribune,
and were applied for by foster parents.
Harry Hurwitz, supervisor for Odeon-Morton
Theatres, reports the following managerial
changes: Bill Popham, former Winnipegger,
transferred from the Tivoli, Saskatoon,
to the Beacon, Winnipeg; Bill Russell,
from the Victory, Saskatoon, to the
Tivoli; Art Stein, assistant manager of the
Beacon, Winnipeg, to the Saskatoon Victory.
Dave Saifeer, who had been manager of the
Beacon, is manager of the Garrick, key run
Odeon-Morton theatre in Winnipeg.
Joe Harris, who was booker-salesman for
Empire Universal since returning from overseas
in 1946, has left that post to join Jack
Zaitzow's organization as manager of the
Roxy and Princess in Melville, Sask.
A. D. Camp to Crawley
OTTAWA—F. R. Crawley, president of
Crawley Films. Ltd.. has appointed Alexander
Donald Camp, specialist in editing educational
films, to the position of editor in the
educational unit. Camp, a film veteran of 15
j-ears. has been with the British Lion Corp.
and Technicolor, Ltd., in England and Crown
Films and has served with the Indian army
public relations film unit.
92 BOXOFFICE :
8, 1951

: September
. . The
Sarah Churchill Makes
Fast PA for Len Harris
BURLINGTON, ONT.—Len Harris had a
big moment in his career as a theatre manager
wlien he arranged a spur-of-the-moment
personal appearance by Sarali Cliurcliill
with her latest pictm-e, MGM's "Royal Wedding,"
at his Roxy Theatre here. Learning
that the ex-prime minister's daughter was to
be in Niagara Falls, Ont., to judge a Miss
Canada pageant while she is appearing in
this region in the play, "Gramercy Ghost,"
Manager Harris contacted her that afternoon
and asked if she would make a brief
stage appearance in the neighboring city here.
The English star enthusiastically con.sented.
Harris contacted Miss Churchill at 4;00
p. m. Between then and her p.a. at 8:15,
the local radio sound truck was sent to the
theatre, a banner welcoming the star to the
theatre was hung over the entrance at 5:00
p. m., and a local florist made up and donated
a handsome floral tribute. An enthusiastic
audience was on hand to greet her and the
moviegoers in this 6,000-population town received
a real thrill, since it was the first time
a star had ever appeared with their own
picture here.
Many Film Personalities
Aid Air Force Convention
From Western Edition
HOLLYWOOD — Film personalities lent
assistance when the Air Force Ass'n held its
annual convention here, highlighted by a
"Wing Ding" program staged Friday f24) at
the Hollywood Bowl. Bob Hope and James
Stewart—the latter served as chairman of the
AFA's pageant committee—were masters of
ceremonies and the entertainment program
was produced and directed by Mervin LeRoy.
Participating entertainmentwise were Dean
Martin and Jerry Lewis, Kathryn Grayson,
Marge and Gower Champion, Dinah Shore,
Hope and Stewart, while serving as hosts and
hostesses were June Allyson, Anne Baxter,
Jeanne Crain, Clark Gable, Ava Gardner,
Gary Grant, June Haver, John Hodiak, William
Holden, Howard Keel, George Murphy,
Walter Pidgeon, Dick Powell, Tyrone Power,
Rosalind Russell, Randolph Scott, Barbara
Stanwyck, Forrest Tucker, Lana Turner,
Clifton Webb, Richard Widmark, Shelley
Winters, Esther Williams and Loretta Young.
Louis B. Mayer was chairman of the Hollywood
Bowl program.
M A R I T I M E S
. . . The
Dert Girouard, manager of the Paramount
and Capital, Amherst, N. S., has been
screening pictures in the mornings and afternoons
for children at the summer camps near
Amherst. Girouard has been looking after
his own projecting for the shows
mayor of Halifax was one of the notables
participating in the unveiling of Miss Cinderella
at the Armview in Halifax recently.
Singing and dancing numbers were provided
by the princesses in the Cinderella pageant.
The unveiling ceremony was held between
pictures at the double-bill Armview.
. . . During the
"Inside the Walls of Folsom Prison" was
barred to children under a stipulated age
limit when it was shown for three days at
the Paramount in Halifax
warm weather, Famous Players has been
stre.ssing air conditioning in its advertising
for the Halifax Paramount. The ads and the
cool air have proved patronage builders in
recent weeks.
The first double bill to be shown at the
Valley Drive-In near Fredericton, N. B.,
normally a single bill house, consisted of
"The Dead Don't Dream" and "Who Killed
'Doc' Robbin?" Children under 13 are admitted
to the drive-in free of charge.
Denis Murphy, manager of the Vogue at
Sackville, N. B., had a special yellow cardboard
cover placed around all the milk bottles
delivered in Sackville for two days when
"Top o' the Morning" was shown at the
Vogue. Murphy also distributed paper napkins
bearing ads for the film to all restaurants
and lunchrooms in the town. Tlie
Vogue is a Walker-owned house. Murphy,
who is assisted at the theatre by his wife,
came to the Vogue from the Capitol at Halifax,
where he had been head usher.
The George Scaplens of St. John recently
celebrated their 55th wedding anniversary.
Scaplen was employed by Fred G. Spencer,
founder and head of the Spencer chain, for
about 20 years . lobby of the Vogue,
Sackville, N. B., has been redecorated . . .
Saturday is Hoedown night at the Gaiety,
Halifax, with oldtime dancing given top attention
between features.
Employes of the Empire, Halifax, held thensecond
annual picnic at Prince's lodge. The
affair was arranged by a committee of two,
N. C. Petropolis, owner, and John S. Aliotis,
manager . . . Winfield Newman, manager of
the Maple Leaf, Campobello Island, N. B.,
knows all his regular customers by their first
names. He has been a lifelong resident of
the border island.
The New Brunswick branch of the lATSE
has been negotiating with all except two St.
John theatres for another cost of living
bonus for union projectionists. The balance
of the St. John houses are being asked for
escalator clauses in the contracts in addition
to hikes in wages. The union gave these matters
special attention at its recent annual
meeting at Moncton. E. A. Chase of St.
John was installed as union president at
that meeting, succeeding Aubrey Sprague
of Fairville. Negotiations between the union
and the film exhibitors have been in progress
for about a month.
Top Film Lineup Greets
Winnipeg on Holiday
WINNIPEG—For the Labor day weekend,
key runs here trotted out some of Hollywood's
best entertainment. To capture holidayers
staying in town, the Odeon played
"On Moonlight Bay," the Garrick showed
"Francis Goes to the Races"; the Met ran
"Rich, Young and Pretty"; "The Last Outpost"
reopened the Lyceum; at the Capitol
"That's My Boy" rolled them in the aisles,
and for the action fans the Grand showed
"Little Big Horn" and the Walcott-Charles
world's heavyweight title bout. All neighborhood
houses exhibited their finest product to
entice the kiddies on their last day of freedom
before going back to school. Exhibitors
usually expect a drop in revenue the first
two weeks of September as parents are busy
buying school supplies.
Will Not Sell Savoy
HAMILTON. ONT.—A report that Odeon
Theatres would give up the Savoy Theatre
here has been denied officially. The report
had said that the Savoy would be taken over
by Russell Maynard, former exhibitor now
with a Toronto brewery, but Odeon this week
said there was no truth in the report.
Film 'Zapata' in Valley;
To Shoot Two in Mexico
From Western Edition
SAN ANTONIO—Scenes for 20th-Fox's
"Viva Zapata" were filmed at Nuevo Laredo,
Mexico, and Del Rio, Eagle Pass and Roma,
Tex. The forthcoming release stars Marlon
Brando, Jean Peters and others.
From Mexico comes news that Stanley
Kramer, UA producer of Hollywood, was in
Mexico recently to sign Senorita Katherine
Jurado, who will portray a native role in
Kramer's last UA picture to be titled "High
Noon."
Actor, director and producer John Wayne
most likely will do "The Alamo" in the Mexican
republic. The eight-for-one value of the
dollar and saving on taxes make production
costs much cheaper than in the United States.
HANDY SUBSCRIPTION ORDER FORM
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BOXOFFICE
:
8, 1951 93

: September
y^Ui^^te Setter 7^UKSf^--WOyN ABOUT YOUR THEATRE?
To win public favor, your theatre needs:
PATRON
COMFORT
CHARM of COLOR
HARMONY of
DESIGN
'Improvement
PAYS... ~
Do It
. NOW!
MODERN
THEATRE
Theatre improvements are reported
in detail in the monthly
Modem Theatre section ol
BOXOFFICE. The hows and
whys are detailed and pictured
to make them easy for you to
use in your own theatre, for
your own local needs.
Be sure to read this big, wellplanned
section, issued the
first Saturday of each month.
The information offered is invaluable
for any progressive
exhibitor.
Always out front
with leadership^
plans— methods
Improvements are an investment that pays.
Many a closed house lacks only the extra appeal
of color, design and patron comfort.
Thousands of passive ticket buyers can be
changed into enthusiastic supporters by extra
eye appeal, comfort appeal of an improved
modern building.
BOXOFFICE, from every angle, gives you
information you need and inspires you with
courage to do as others are doing to make
your business hum.
Keep up with the times—ahead of the demands. The
public is flocking back to pictures, disappointed with other
forms of entertainment. Is your house clean and wholesome,
attractive at all times?
OXOFFICE
BOXOFFICE
:
8. 1951

fl)(0fflCf(DDDiiJJ]i/iJJD5
The EXHIBITOR HAS HIS SAY ABOUT
PICTURES
An oven forum in which, for the most part, exhibitors report on subsequent-run
showings of pictures. One (•) denotes a new contributor; two (**) is one who
has been reporting for six Tnonths or longer; (•••) a regular who has been
reporting for one year or more. These columns are open to all exhibitors.
COLUMBIA
711 Ocean Drive (Col)—Edmond O'Brien,
Joanne Dru, Otto Kruger. Doubled with
"Blondie Hits the Jackpot" to below average
business. Perhaps we played it on the wrong
days. Perhaps they all saw it somewhere else
—we'll never know. Played Sun., Mon. Weather:
Fair and warm.—Rene L. Garneau, Midway
Drive-In, Ascutney, Vt. Small town,
'
rural patrons.
Valentino (Col)—Anthony Dexter, Eleanor
Parker, Richard Carlson. Ugh! Why do they
foist pictures like this on small towns? More
better they had left Valentino rest in peace!
Played Sun., Mon. Weather: Good.—M. W.
Long, Lans Theatre, Lansing, Iowa. Small
town, rural patrons. * * *
METRO-GOLDWYN-MAYER
Excuse My Dust (MGM)—Red Skelton,
Sally Forrest, Macdonald Carey. MGM is
certainly putting out the good ones of late.
Red Skelton was just as funny as ever and
as usual filled the house. Let's have more
like this. Played Sat., Sun. Weather: Good.
—T. M. Patton, Scenic Theatre, Lexington,
111. Small town patrons. ' * '
Go for Broke! (MGM)—Van Johnson,
Warner Anderson, Lane Nakano. An equal
production to "Battleground," with the story
well done. It has army life, romance, humor
and action shots. Business was very good
considering the weather and economic conditions.
Play it, if you can buy it right. Played
Sun., Mon. Weather: Humid and hot.—D. W.
Trisko, Ritz Theatre, Jerome, Ariz. Mining
patrons. * * *
Grounds for Marriage (MGM)—Van Johnson,
Kathryn Grayson, Paula Raymond. This
drew above average here the second night
and was very good. It drew the gray-heads
and pleased almost everyone. Personally, I
thought it silly but it did business. Played
Wed., Thurs. Weather: Hot.—Ken Christianson,
Roxy Theatre, Washburn, N. D. Small
town patrons. ' *
UKim (MGM)—Errol Flynn, Dean Stockwell,
Paul Lukas. This has taught me a lesson.
Business being what it is, in the future
I am going to be very cautious in my buying.
This might be a good picture for some
communities, but not for me. One hardly
caught a glimpse of Errol Flynn (just as
well) and nobody could understand the dialog.
We paid too much for it. Played Sun.,
Mon. Weather: Warm. — Marcella Smith,
Vinton Theatre, McArthur, Ohio. Small
town patrons. * * *
Next Voice You Hear . . . , The (MGM)—
James Whitmore, Nancy Davis, Gary Gray.
Here's a picture we did a little more work
on, and it was a funny thing—it didn't do as
much as it should have. It is a wonderful
picture but it came at the wrong time of the
year, with farmers working day and night
now out in the fields. Play this one, as it
has a good story and should do above average
business. Played Tues., Wed. Weather:
Perfect. — Howard C. Bayer, Iowa Theatre,
Schleswig, Iowa. Farm patrons. * * *
Painted Hills, The (MGM)—^Lassie, Paul
Kelly, Gary Gray. A good entertaining action
picture in color, which drew well and
showed a profit. Play it. I used it Sun., Mon.
Weather: Good.—E. M. Freiburger, Dewey
Theatre, Dewey, Okla. Small town patrons.
Stars in My Crown (MGM)—Joel McCrea,
Ellen Drew, Dean Stockwell. This is a mighty
fine picture to show and see. Played Mon.,
Tues. Weather: Warm.—L. Brazil jr., New
Theatre, Bearden, Ark. Small town patrons.
MONOGRAM
Hot Rod (Mono)—James Lydon, Art Baker,
Gil Stratton jr. An extra good program picture
which drew in extra business. Played
Thurs., Fri., Sat. Weather: Hot. — Terry
Axley, New Theatre, England, Ark. Rural,
small town patrons. * * *
PARAMOUNT
Branded (Para)—Alan Ladd, Mona Freeman,
Charles Bickford. One of the best westerns
I have ever had the privilege of playing
and it did above average business. If you
haven't played this, better book it. Played
Thurs., Fri., Sat. Weather: Good.—M. W.
Long, Lans Theatre, Lansing, Iowa. Small
town, rural patrons. • • •
Lawless, The (Para)—Macdonald Carey,
Gail Russell, John Sands. A few more clink-
Selective Deals Changed
His Closing Plans
tJALPH RASPA of the State Theatre at
Rivesville, W. Va., who has been
neglecting these columns recently, sends
in a few comments:
"Business isn't good but better than it
usually has been during the past few
summers. This is due to the fact that
most of my companies have been selling
me selective deals, not forcing any pictures
down my throat. They have also
been a little more decent about film rentals.
This means a lot to a little guy like
me. Those two factors, selective deals
and decent rental, are the basis for an
Operation Survival for small town theatres
like mine.
"Because of these last two factors, I
only closed part of the time this summer.
I had planned to close all summer.
A little more consideration from several
other companies can go a long way toward
making this business a pleasure, and can
give us the fighting spirit to fight other
competitive entertainment."
Bouquets to Several
Actors in Picture
QOODBYE, MY FANCY
(WB)—Joan
Crawford, Robert Young, Frank Lovejoy.
Don't let anyone tell you that Joan
Crawford is through. She gets better with
every picture, but Eve Arden almost stole
the show. This guy Frank Lovejoy is
going places. I had him four nights on
two different shows and they really liked
him. Played Tues., Wed. Weather: Good.
— M. L. Dubose, Majestic Theatre,
Cotulla, Tex. Small town patrons. * * *
ers like this and we will be out of business.
Played Wed., Thurs.—Josef Nehring, Floodwood
Theatre, Floodwood, Minn. Small town
and rural patronage.
* •
My Friend Irma Goes West (Para)—John
Lund, Marie Wilson, Diana Lynn. I did not
see this one as I was way up north fishing,
but by the boxoffice take here it is very good
and did better than the first Irma picture.
Quite a few told me that Jerry Lewis stole
the show, and that if he had not been in it,
that it would have flopped. Played Sat., Sun.
Massacre River (Mono) — Guy Madison, Weather: Cold.—Sam Holmberg, Regal Theatre,
Sturgis, Sask. Rural patrons. * * *
Rory Calhoun, Carole Mathews. This one did
good business and is a darned good western
that should take anywhere. It is interesting Passage West (Para)—John Payne, Dennis
from the start and held the audience quiet O'Keefe, Arleen Whelan. A religious western
with plenty of action and a good story.
for more than an hour—which is something
these days. All exhibitors must agree that Business was average despite hot weather.
Madison and Calhoun did It's a very good job
too bad Arizona couldn't have some of
of acting in this one. Played Wed., Thurs. that Kansas and Missouri rain. Played Sun.,
Weather: Fair.—Sam Holmberg, Regal Theatre,
Sturgis, Sask. Rural patrons. • * • Theatre, Jerome, Ariz. Mining patrons. * •
Mon. Weather: Hot.—D, W. Trisko, Ritz
*
Tripoli (Para) — Maureen O'Hara, John
Payne, Howard DaSilva. For some reason
this Technicolor drama failed to draw and I
just managed to break even on the engagement.
It is not strong enough for Sunday.
Played Tues., Wed., Thurs. Weather: Good.—
E. M. Freiburger, Dewey Theatre, Dewey,
Olda. SmaU town patronage. • * *
Union Station (Para) — William Holden,
Nancy Olson, Barry Fitzgerald. This went
over big—it was different. Played Fri., Sat.
Sun.—Frank Sabin, Majestic Theatre, Eureka,
Mont. Small town and rural patronage.
RKO RADIO
Outrage (RKO)—Mala Powers, Tod Andrews,
Robert Clarke. A fairly good show but
even with the extra advertising, it failed to
click at the boxoffice. Played Tues., Wed.
Weather: Hot.—Terry Axley, New Theatre,
England, Ark. Rural, small town patrons.
Sealed Cargo (RKO)—Dana Andrews,
Carla Balenda, Claude Rains. Mediocre at
best, slow in getting going and dark all the
way through. Business was poor for my place.
The product from RKO is the hardest to put
across to my patrons. The only one that did
business was "The Thing." Played Sun., Mon.
Weather: Clear.—Don Donohue, Novato Theatre,
Novate, Calif. Small town, rural patrons.
* *
Tarzan and the Amazons (RKO)—^Reissue.
Johnny Weissmuller, Brenda Joyce, Johnny
Sheffield. This reissue pleased the Fri. -Sat.
crowd and business was good. They like the
old Tarzan better than the new one. Weath-
(Conttnued on next page)
BOXOFFICE BookinGuide : : Sept. 8, 1951

'
The
EXHIBITOR HAS HIS SAY
(Continued from preceding page)
er: Good.—E. M. Freiburger, Dewey Theatre,
Dewey, Okla. Small town patrons. • * *
REPUBUC
Dakota Kid, The (Rep)—Michael Chapin,
Eilene Janssen, James Bell. This is the first
of a series of westerns where two children
(Red and Judy) are the hero and heroine. I
did not see it but the remarks were favorable
and I think this is a novel idea. It
drew well. Played Fri., Sat. Weather: Warm.
—Marcella Smith, Vinton Theatre, McArthur,
Ohio. Small town patrons. * •
Sands of Iwo Jima (Rep)—John Wayne,
John Agar, Adele Mara. A fast moving film
that in our opinion is better than "Battleground,"
and aU this is due to the superb
acting of veteran John Wayne. Not one bad
comment. We played it very late and if you
have not played it, then do so. You won't
be sorry. Played Sat., Sun. Weather: Fair.
—Sam Holmberg, Regal Theatre, Sturgis,
Sask. Rural patrons. • •
20th CENTURY-FOX
As Young as You Feel
(20th-Fox)—Monty
WooUey, Thelma Ritter, David Wayne. We
were stuck for a Sunday show and set this
one in. The stars and the story are not
strong enough to draw. It would make a
nice weekend picture. Business was sadly
off. Played Sun., Mon., Tues. Weather: Hot.
—Walter Austin, Plains Theatre, Plainview,
Neb. Small town, rural patrons. • *
For Heaven's Sake (20th-Fox) — Clifton
Webb, Joan Bennett, Robert Cummings.
Belvedere is beginning to lose his attraction
by being overplayed. After seeing the other
Belvedere portrayals Clifton Webb has done,
"For Heaven's Sake" was a bit of a disappointment.
The picture moved slowly at
first, but after the plot got under way, it was
entertaining. Played Sun., Mon. Weather:
Warm and clear.—George Pace, Post Theatre,
Igloo, S. D. Ordnance worker patrons. • • •
Lucky Nick Cain (20th-Fox)—George Raft,
Charles Goldner, Colleen Gray. This was
too slow and dark. However, it is okay for
support. I played it under "Half Angel."
Played Sun., Mon. Weather: Clear.-Don
Donohue, Novato Theatre, Novate, Calif.
Small town and rural patrons. • •
Oh, You Beautiful Doll (20th-Fox)—June
Haver, Mark Stevens, S. Z. Sakall. I used
this oldie for a 4-H Club benefit and had
most disappointing results. The kids didn't
sell many tickets and competition of the
Stampede at Grand Junction was too much
for it. It just did normal midweek business
with all the push we gave it. It seemed like
everyone that saw it made a point of coming
over to tell me what a grand picture it was,
and they weren't just kidding. If you haven't
used this and musicals hold up for you, this
is enough for any change. Played Wed
Thurs. Weather: Hot.—Bob Walker, Uintah
Theatre, Fruita, Colo. SmaU town and rural
patronage. • • .
Two FUgs West (20th-Pox)—Joseph Gotten
Linda Darnell, Jeff Chandler. Co-featured
with "Square Dance Katy" (Mono), this gave
us excellent weekend business. Played Fri
Sat. Weather: Fair and hot. — Rene l'
Garneau, Midway Drive-In, Ascutney Vt
Small town, rural patrons.
•
UNITED ARTISTS
Golden Gloves Story, The (UA)—James
Dunn, Dewey Martin, Gregg Sherwood. Our
faces were very red after playing this one,
as we played it up big and doubled billed it
with a Monogram picture with Roddy Mc-
Dowall called "The Big Timber." Everyone
was wild over that one, as it is a lumber picture
that really has a good story, with action
and comedy. This is the first time it happened
to us, but the second feature should
have had the top billing here. Played Wed
Thurs. Weather: Good. — Sam Holmberg,
Regal Theatre, Sturgis, Sask. Rural patrons.
Fighting Kentuckian (Rep)—John Wayne,
Vera Ralston, Philip Dorn. When I saw this
the first time, I couldn't help thinking it
smelled, but I had so many customers tell
me how it was one of the best they'd seen,
that I began to like it better as the run wore
on. However, business was not in the sensational
class—just average for this change.
It's old and caution should be used in going Juno Theatre, Juneau, Wis. SmaU
back
town
for it. Played
patrons.
. . •
Sun., Mon., Tues. Weather:
Hot.—Bob Walker, Uintah Theatre, Pruita,
Colo. Small town, rural patrons. • * •
High Lonesome (UA)—John Barrymore jr.,
Chill Wills, John Archer. A very good western
in color, with a different story and very
interesting. John Barrymore jr. shows definite
promise as an actor, but Chill Wills is
my patrons' favorite. I doubled with "It's a
Small World" to average business. Played
Fri., Sat. Weather: Good.—Carl F. Neitzel,
Mrs. Mike (UA) — Dick Powell. Evelyn
Keyes. J. M. Kerrigan. We have found serious
pictures are our best grossers for the
midweek change.
This one did excellent business
all three nights. "The Leathernecks
Have Landed" (Rep), a reissue and our second
feature, is too old to have much interest
today, but the title has some drawing power
Played Tues., Wed.. Thurs. Weather- Fair
Kicked Around a Year:
Did Well on Midweek
J^D FROM CLEVELAND, THE (Rep)—
George Brent, Lynn Ban, Rusty
Tamblyn. After kicking this around for
nearly a year, looking for a good spot for
it, I finally put it in midweek with "Navy
Bound" (Mono). The result was a midweek
125 per cent, and I made some
money as well as winning some new patrons.
The picture isn't sold as a big production,
but it does feature the Cleveland
Indians, and in a baseball town, that
means something. This should be good to
play before the season is over. Played
Wed., Thurs. Weather: Rain and cool.—
Carl F. Neitzel, Juno Theatre, Juneau,
Wis. Small town patrons. * • »
warm.—Rene L. Garneau, Midway Drive-In
Ascutney. Vt. Small town,
*'
rural patrons.
Tulsa (UA)—Susan Hayward, Robert Preston,
Pedro Armendariz. Here is a picture
that you can be well satisfied with, greeting
your customers when they leave the theatre
How they will enjoy telling you so after it
IS a real picture !—Harland Rankin. Rankin
Enterprises, Chatham,
rural patrons.
Ont. SmaU town
. » .'
UNIVERSAI^INTERNATIONAL
Adam and Evalyn (U-D—Stewart Granger
Jean Simmons, Edwin Styles. This is not
for small towns and we could not understand
the dialog. This is becoming monotonous.
It is almost like watching the old silent
movies. From now on I am going to buy only
pictures in which they speak clear, concise
American. Played Fri., Sat. Weather: Hot.—
Marcella Smith, Vinton Theatre, McArthur.
Ohio. Small town patrons. • • •'
Air Cadet (U-D—Stephen McNaUy. Alex
Nicol, Gail Russell. Here is a picture that
is packed with action and comedy. General
comments were, "Boy, I am sure glad I saw
it," as it was really good—a small town natural.
Business was good. Played Fri., Sat.
Weather: Rain.—Ken Christiansen, Roxy
Theatre, Washburn, N. D. Small town patrons.
» •
Curtain CaU at Cactus Creek (U-D—Donald
O'Connor, Gale Storm, Walter Brennan.
This is another sleeper that did above
An Exploitation Angle
Suggested for 'Mr. 880'
J^EFERRLNG to a comment on "Mr.
880" by Virgil Anderson of C-B Theatre,
Bucklin, Mo., Max M. Younkin of
Huron, S. D., suggests a better exploitation
angle:
"Virgil Anderson should have advertised
the show as: 'Authentic—it actuaUv hanpened.'
normal business and was thoroughly enioved
here^ Played Sat.. Sun. Weather: Okay-
Josef Nehring, Floodwood Theatre. Floodwood,
Minn. SmaU town and rural patronage.
, ,
^U-I'-Ann Blyth,
D.fff'^r'pn"''"?, Duff, Howard
George Brent. This is a nice weekend
picture. You wiU have no trouble sa^?sfv!ns
P^'"-
Welther'^Ho? weatner.
"^e^'S^f
Hot. —"^H Harland f Rankin, Rankin
Francis Goes to the Races
O (U-I)
Connor, -Donald
Piper Laurie, Cecil KeUaway. Top
Jli''^f^^"'"J^'"'"^"'^^'^h laugh overlays
the other. Business was weU over average
^e two hottest days of the year slowed
ake
the
plus the fact that two towns north and
played it for a ^p „K f^ week
me,
ahead of
which doesn't leave too much for
Played me
Sun., Mon. Weather: Hotter 'n hell
^°^^'° "^^atre,
ci^r =?^°.n°^"^-
Novato.'
oaiir. SmaU town, rural patrons. • •
r^u'^/arpXons."'^*"^'"-
^'^^^ «-^"
^;
WARNER BROS.
Colt .45 (WBi -Randolph Scott, Ruth Roman
Zachary Scott. The title is
he
good
boxoffice
^d
figures were okay; but the
ture
pTc-
IS a poor vehicle for Randy Scott
"^^"'^"^
E fabi^
Okay'-Fra^
l^ajestic M- ^f'^fmo^?
. • Theatre, Eureka,
SmaU Mont.
town, rural patrons. ...
Dallas (WB)-Gary Cooper, Ruth
Steve Roman,
Cochran. This drew better than it
should. I think these superwesterns are
being run into the ground. Gary Cooper is
00 wonderful an actor to be put in a ham role
like this one. Oh, yes, Warners-did he
Ruth
marry
Roman or adopt her for his granddaughter?
Played Sun., Mon. Weather-
Warm. - Marcella Smith, Vinton Theatre.
McArthur, Ohio. SmaU town patrons. •••
Flame and the Arrow, The (WB)—Burt
Lancaster, Virginia Mayo, Robert Douglas
This IS a good picture which drew favorable
comment, even though it is old. I suppose
the action suited my patrons. Played Sun
Mon. Weather: Dry and hot.—Terry Axley'
New Theatre, England, Ark. Small town patrons.
, , ,
I Was a Communist for the FBI (WB)—
Frank Lovejoy, Dorothy Hart, Philip Carey
Not for smaU towns— business was off The
picture itseU is mighty fine. Everybody
should see it. Played Sun., Mon. Weather-
Clear.—Don Donohue, Novato Theatre Novato,
Calif. SmaU town, rural patrons. • •
West Point Story (WB)—James Cagney
Virginia Mayo, Doris Day. This is a nice
picture and has a lot of entertainment. It is
not nearly as good as "Yankee Doodle Dandy"
but It's stiU a good show that played in the
red at the boxoffice. The worst Sun Mon
Tues. m years. Weather: Fair.-BiU Leonard,
Leonard Theatre, Cedarvale, Kas. SmaU
town and rural patronage. » » »
MISCELLANEOUS
Coin' to Town (Astor) — Reissue. Norris
Goff, Chet Lauck. Lum an' Abner are dead
pigeons for me, even here in Arkansas. The
first run years ago did okay, but no dice
now. Played Thurs., Fri., Sat. Weather-
Rainy to warm.—Terry AxJey, New Theatre
England, Ark. Rural and smaU town patronage.
. . «
BOXOFFICE BookinGuide : : Sept. 8, 1951

^n mUrpretlve anolysis of roy and tradepress reviews. The plus and minus signs indicate degree of
nerit only; audience classification is not rated. Listings cover current reviews, brought up to dote regularly.
This department serves also os on ALPHABETICAL INDEX to feature releases. Numeral preceding title
s Picture Guide Review page number. For listings by company, in the order of releose, see Feature Chort.
++ Very Good; + Good; Poor; =

Para
REVIEW DIGEST ++ Very Good; + Good; — Fair; — Poor; — Very Po In the summary -H- is rated 2 pluses, == as 2 minuses.
1197 Harriet Craig (94) Drama Col 10-28-50 ff
U9S Harvey (104) Comedy U-l 10-28-50 4+
Havana Rose (..) Drama Rep
1248 Heart of the Rockies (67) Western Rep 4- 7-51 -f
1267 He Ran All the Way (77) Drama UA 6- 9-51 +
1276 Here Comes the Groom (114) Rom-Com . . Para 7- 7-51 +1
1256 Her First Romance (73) Comedy Col 5- 5-51 +
1195 He's a Cockeyed Wonder (77) Comedy Col 10-21-50 +
1177 High Lonesome (SO) Western UA 8-19-50 +
Highly Dangerous (..) Drama LP
1208 Highvray 301 (83) Drama WB 12- 2-50 =t
1292 Highwayman, The (82) Drama Mono 8-25-51-1-
Hills of Utah (70) Western Col
1280 His Kind of Woman (120) Drama RKO 7-21-51 -f-
U98 Hit Parade of 1951 (85) Musical Rep 10-28-50 +
1193 Holiday Rhythm (59) Comedy LP 10-14-50 -|-
1259 Hollywood Story (77) Mys-Dr U-l 5-19-51 -f
1259 Home Town Story (61) Drama MGM 5-19-51 ±
1270 Hoodlum, The (61) Drama UA 6-16-51 -f-
1198 Hot Rod (61) Drama Mono 10-28-50 -f
Hotel Sahara (96) Comedy UA
1239 House on Telegraph Hill (93) Drama. 201h-Fox 3-17-51 +
1216 Hunt the Man Down (68) Drama RKO 12-23-50 ±
1277 Hurricane Island (71) Drama Col 7-14-51 ±
I
1244 I Can Get It for You Wholesale
Drama 20th-Fox 3-24-51-1-
(91)
1246 I Was an American Spy (85) Drama Mono 3-31-51 ±
1252 I Was a Communist for the FBI
(84) Drama WB 4-21-51 -|-
1223 I'd Climb the Highest Mountain

tt Very Good; + Good; — Fair; — Poor; = Very Poor. In the summory ++ is rated 2 pluses, = as 2 minuses. REVIEW DIGEST
1

. .W.
. . D
j Sovoge
luare is national release date. Running
>»ure productions by company in order of release. Number in s
e is in parentheses. Type of story is indicated by letters ond combinations thereof OS follows: (C)
•nedy; (D) Dromo; (CD) Comedy-Droma; (F) Fontasy; (M) Musi, :al; (W) Western; (SW) Superwestern.
eose number follows. U denotes BOXOFFICE Blue Ribbon Aw< ird Winner. Q> denotes color
aphy.
photog-
For review dates ond Picture Guide page numbers, see Rei 'iew Digest.
COLUMBIA
Horriet Craig (94) D. .323
Jcian Crawford, Allyn Corey
JosliTi, Wendell
Emergency Wedding (78) C. .332
Larry Parks, Ina .Merkel. Barbara Hale
Pygmy Islond (69) D. .342
Juhiiny Welssmulier, Ann David Bruce
Savage.
©Texon Meets Cal'ity Jane (71) W. .303
Chain Gong (70) D..313
Kenjicdy, .Marjorie Lord
Ii(iiis:la.s
Blazing Sun (70) W..246
Killer That Stalked N. Y. (79) D..338
LIPPERT
M-G-M
a Dial 1119 (75) D..107
.Marshall Tliompson. Andrea lilng
Virginia Field,
I] Stars in My Crown (90) D . . 40
Joel McCrea, Ellen Drew. Dean StockueU
a ©Two Weeks With Love (93) . .M. .108
Jane Powell, Blcardo llontalban, Louis Calhcrn
I t>©King Solomon's Mines (105) D..109
Stewart Granger. Rlch.ird Carlson. Deborah Kerr
(llevieivcd as Kriglltened City)
Evelyn Keyes. VVUllam Bishop
Bandit Queen (70)
511 Mrs. O'Molley .
He's o Cockeyed Wonder (77).. C. 340 Barbara Brltton, PhUip Reed. Wi;
Molone (69)
Mickey Uooney. Terry Moore, William Demarest
Marjorie Main. Ja
Lightning Guns (55) W. .361
Cliarl.'s Starretl. Smiley Burnette
Tougher They Come, The (69) . .D. .305
Wayne Morris, Preston Foster, Kay Buckley
Three
I Desperate Men (69) W. .5009
Preston P'oster, Jim Davis, Virginia Grey
Flying Missile, The (92)
.335
BWofch the Birdie (72) C..113
Olenn Konl. Viveci Lindfors, Henry O'Neill
Red Skelton, Arlene Dahl, Ann MUler
OStage to Tucson (82) . .
.354
Hi Grounds for Marriage (90) ...C..114
Pod Cjitneron. Wayne Morris
Van Johnson, Kathryn Grayson, Paula Raymond
Prairie Roundup (53) . .
. . .W. .363
miSQKim (113) D..11S
Gosoline Alley (77) C..301
Errol Flynn. Dean Stockwell, Paul Lukas
Sarity Kpckhit. JImmv Lydon
Gene Autry and Mounties (70). W. .351
Born Yesterday (103) C..344 [S Steel Helmet, The (84) D..5006
Judy Uolllday, William Uolden, Brod. Crauford Gene Evans, Steve Brodle. James Edwards
Operation X (79) D . . 333
g] Magnificent Yankee, The (88).. D.. 116
Kdward 0. Kol)inson, Peaty Cummins
Loiiii Calhcrn. Ann Harding, Eduard Franz
Revenue Agent (72) D. .312
ilil ©Vengeance Valley (82) SW..117
houglas Ivi-nnedy, ,lean Wllles, Onslow Steiens
Hurl l.ajicaster. Robert Walker, Joanne Dru
Counterspy Meets Scotland
gS Fingerprints Don't Lie (55) ...D..5015 II Cause for Alarm (73) D..118
Yord (67) D. .307 Elcbard Traria, Bid Melton, SUella Ryan
Loretta Yeung, Barry Sullivan, Bruce Cowling
Howard St. Jolin, Amanda Blake
Yank in Koreo, A (73) D. .346
Ridin' the Outlaw Troil (56) . .264
OAI Jennings of Oklohomo (79) D. .327 SS Mask of the Drogon (55) D S Three Guys Homed Mike (90) ..C..I19
"M" (88) D. .347 Blchard Travis. Sid Melton, Sheila liya
Jane Wyman, Van Johnson. Howard Keel
Maiut Wajiie. Howard DaSllva. Luther Adler
a Inside Straight (87) D..123
My True Story (67) D . . 308
David Brian, Arlene Dahl, Barry Sullivan
Willard Parker. Helen Walker
g USRoyol Wedding (93) M..121
Flame of Stomboul (68) D . . 314
(Yed Astaire. Jane Powell, Peter Lawford
Texoni Never Cry (70) W..352 HSfop That Cab (60) C..5014
Fort Sovoge Reiders (54) W..36S Sid Melton. Iris Adrian, Marjorie Lord
©Volentino (108) D..320
Eleanur Parker. Anthony Dexter. T! Carlson
©Santa Fe (89) W. .330
QiU Father's Little Dividend (82) C..124
K.andolph Scott. Janis Carter, Jerome Courtlanii
Spencer Tracy. Joan Bennett. Elizabeth Taylor
Fury of the Congo (69) D. .329
a Soldiers Three (92) D..126
Johnny Weissmiiller. Sherry Moreland
Walter Pidgeon. Stewart Granger, David Niven
Whirlwind (70) W .354 M Donger Zone (56) D. .5017 gS U ©Great Caruso, The (110) ..M..127
Ocne Autry, Smiley Burnette
Hiii;h Beaumont, Edward Brophy, R. Travis
Mario Lanza, Ann Bljth. Dorothy Klrsten
5| Pier 23 (60) D. .5018
Hugh Beaumont. Ann Savage
Brave Bulls, The (108) D. .321 a Roaring City (60) D. .5016 ©Painted Hills,
I The (68) D. .125
Mel Ferrer. MIroslava. Anthony Qjiinn
Hugh Beaumont, Rlciiard Travis
Lassie, Paul Kelly. Gary Gray, Ann Doras
Her First Romance (73) C. .358
Marearel O'Brien. Allan Martin jr.
©When the Redskins Rode (78) W..339
Jen Hall. Mary Castle, James Seay
Smuggler's Gold (64) D. 315 a Kentucky Jubilee (75) C. .5007 51 Home Town Story (61) D..128
Cameron Mi'chell, Amanda Blake
Jerry Colonna, Jean Porter, James Ellison
Donald Crisp. Jeffrey Lynn, Marjorie Reynolds
Snake River Desperadoes (54) W .366
H Go for Broke! (92) D..129
Oiarles Slarretl. Smiley Burnette
Van JoLnson, Warner Anderson
©Lorna Doone (84) C..336
Biirbara Hale. Blchard Greene. Ron Randell
©Texas Rongers, The (74) ....W..325
Night Into Morning (86) D..130
George Montgomery. Gale Storm
liay -Milland. Jotin Hodiak, Nancy Davis
China Corsair (67) O. .316
1
Little Big Horn (82) W . . 5003 No Questions Asked (81) D..132
Jon Hall, Lisa Ferraday. Ron Randell
John Ireland, Marie Windsor, Lloyd Bridees
Arlene Dahl. George Murphy, Barry Sullivan
Silver Canyon (70) W..35S
Drums (70) W. .5001 ©Excuse My Dust (82) M . . 1 33
GeJie Autry, Champion, Qall Davis
Sabu. Lita Baron, Sid Melton
Red Skelton, Sally Forrest, Macdonald Carey
Kind Lady (78) D. .134
Ethel Barrymore. Maurice Evans. A. Lansbury
Sirocco (98) D. .348 S G.I. Jone (62) C..S012 Strictly Dishonorable (95) D..131
Humphrty Bogart, Lee J. Cobb, Marta Toren
Jean Porter. Tom Neal. Iris Adrian
Ezio Plnba. Janet Uigh, Millard Mitchell
©Hurricane Island (71) D..349 a Yes Sir, Mr. Bones (54) M. .5019 ©Show Boat (108) M..13S
Two of a Kind (75) D. .350 All-star Minstrel Show
Kathryn Grayson, Howard Keel, Ava Gardner
Eilmond OBrlen, Liwbeth Scott. Terry Moore iS Varieties on Parade (67) ....M..5020 Low and the Lady (104) C..136
Big Gusher (68) D . 306 Jackie Cougan, All-Star Revue
Greer Garson, Michael Wilding, Marjorie Main
Wayne MorrlJ. Preston Foster, Dorothv Patrick
Teresa (103) D..137
Bononio Town (56) W..367
Pier Angeli, John Erlcson, Patricia CoUlnge
©Mask of the Avenger (83). . . D .359
John Dere k. Anthony giilnn. Jody Lavrrance
Whistle at Eaton Falls, The (96) D. .322
(a ©Rich, Young and Pretty (95).. M.. 138
Lloyd BrIdtfS, Dorothy fiish
51 Lost Continent, The (84) D. .5004 Jane Powell, Vic Daraone, Danielle Darricux
Never Trust a Gombler (79) . . . 326 Cesar Romero, Hillary Brooke, Chick Chandler
n.irie na'k, Cathy O'Donnell. Tom Drake
Pickup (79) D. .357
EI Tall Target, The (78) D. .139
Beverly Mlrbielj, Hino Hus. Allan Nixon
Dick Powell. Paula Raymond, Adolphe Menjou
Cyclone Fury (54) W. .368
H) Strip, The (85) D..140
Cliarles Starrftt. Smiley Birrnetfe
Mickey Rooney. Sally Forrest. Jlonioa Lewis
Choln of Circumstance (68).... D..
K rhird Gravson. Margaret Field
Soturday'i Hero (111) D..318
a People Against O'Hara (103). . . D. .201
John Derek. Donna Rred
Spencer Tracv. Jnim Hodiak. Diana Lvnn
Lody ond the Bandit, The (79). .D. .337
S Angels in the Outfield (102). . . .D. .202
I.ooli Hayward. P.ntrleia Medina
Paul Douglas. Janet Leigh, Keenan Wvnn
©Sunny Side of the Street (71). M. .
m ©Mr. Imperium (87) M . . 203
F-.inkle Laine. Blllv Daniels, Terry Mnnre
Lana Tomer. Eaio Pttvia. Barry Sullivan
©Moglc Foee, The (89) D. .
m Red Badge of Courage (69). . . .D. .204
Luther Adler. Patricia Knleht
m Leove If to the Marines (..)... D . . 5005 Audie .Murphy. Bill Mauldln
Corky of Gasoline Alley (80)... D. 302 Sid Melton, Mara Lynn
Hills of U toh (7 9) W. .356
©Magic Carpet, The (. .) C. . ID As You Were (57) D. .5023 ©Across the Wide Missouri (81) SW.
I.neill,. Ball. John Acar
William Tracy, Joe Sawyer
Clark G.ibie. John Hodiak
Criminal Lawyer (74) D. . ST Highly Dangerous (. .) D. .5029 Man With a Cloak ( . . ) D
Pit O'Brien. Jane Wyitt. Jerome Cowan
Dane Hark. Margaret Lockwood
Barbara Sianuyek. Joseph Cotlen
Mob, The (. .) D. @ Sky High ( . . ) D . . 5024 ©Texos Cornivol (77) M.
Brotlerck Crawtortl. Betty Buehler
Kill Mellon. Mara Lynn
Red Skelton. Esther Williams
Jungle Jim in the Forbidden W FBI Girl (. .) D. .5002
Lnnd (..) D..
C'-sar Itomern. George Brent
Johonv Weissmiiller. Angela Greene
5f Unknown World (..) D..5101
Kid From Amarillo. The (. .). . .W. .
nnice Kellojg. Marilyn Nash
MONOGRAM
[|] Joe Polooka in the Squared
Circle (63) C..5117
Joe Kirkwood jr.. James Gleason
51 Southside 1-1000 (73) D. .AA17
Don DeFore, Andrea IClng, George Toblaa
H Outlaw Gold (51) W. .4954
Johnny Mack Brown. Jane Adams. Myron Heaiy
a Father's Wild Game (61) C..5125
Raymond Walburn, Gary Cray. Jane Darwell
SS Outlaws of Texos (56) W. .4945
Whip Wilson. Phyllis Coates. Andy Clyde
511 Call of the Klondike (67) ....D..4920
Anne Gwynne, Tom Neal, liirby Grant
a Short Grass (82)
W. .AAll
Rod Cameron. Cathy Downs, J. M. Brown
SJ Sierra Passage (80) W..5107
Wayne >lorri3, Ula Albright, Alan Hale jr.
ES Colorado Ambush (52) W..495S
_ Johnny Mack Brown. l>ols Hall. Myron Healy
in Bowery Battalion (69) C..S1I1
Bowery Leo Gorcey,
H ©Blue
Huntz
Blood
Hall.
(72)
Boys
D. .4904
Bill WlUiams. Jane Nigh, Shields
Arthur
:£ Abilene Trail (64) W. .4946
Whip Wilson. Andy Clyde. Noel Nelll
31 Rhythm Inn (71) M. .5111
Jane Frazee, Kirbv Grant. Charles Smith
51 Vicious Years, The (81) D. .5I»1
Tommy Cook, Gar Muore. Sybil Merrltt
S Navy Bound (60) C. .5120
Tom .Neal. Regis Toomey. Wendy Waldron
53 Men From Sonera (54) W. .5141
Johnny Mack Brown, Lyle Talbot. Lee RoberU
a Gypsy Fury (63) D..519J
Viveca Lindfors. Christopher Kent. R. Brent
@ Lion Hunters, The (73) D..5109
Johnny Sheffield. Ann Todd, Morris Ankrum
a Canyon Raiders (54) W..51S1
Whip Wilson. Fuzzy Knight, Phyllis Coates
51 I Was an American Spy (85) . D. .AA19
Ann Dvorak. Gene Evans. Douglas Ketuiedy
m Ghost Chasers (69) C. .5112
Huntz Hall. Leo Gorcey. Bowery Boys
dj Blazing Bullets (51)
Johnny .Mack Brown. Lois Hall
S ©Covolry Scout (78)
Audrey Long. liod Cameron. Jim
.5142
.5101
51! Nevada Badmen (58) . . . .5152
Whip Wilson. Fuzzy Knight. Phyllis Coates
gS According to Mrs. Hoyle (60). D 5122
Spring Byington. Tanls Chandler, Brett King
m Caso Monona (73)
Robert CTarke. Virginia Welles
m Father Tokes the Air (61) . . .
Rajmond Walburn. Walter Catlett
^ Montana Desperadoes (51) ...
Joluiny Mack Drown. Lois Hall
m Yukon Manhunt (62) D. .5123
Kirbv Grant, Chinook, Gall Davis
51 Stogecooch Driver (52) W. .5153
Whip Wilson
i
Disc Jockey (80) M. .AA21
Gimiv Simms. Michael O'Shea. Jane Nigh
Oklahoma Justice (56) W..5144
Johnny Mack Brown
S Wanted: Dead or Alive (59) . . W. . 5154
Whip Wilson. Andy Ovde
511 Joe Palooka in Triple Cross ( . . ) O . . 51 1
Joe Kirkwood, Catbv Downs
a ©Flight to Mors (. .) D. .5103
.Marguerite Chapman, Cameron Mitchell
H Yellow Fin (..) DM.. 5108
Wayne Morris. Damian O'Flynn
5i] Elephant Stampede (..) D..5110
Johnny Sheffield. Donna Martell

'llHj
PARAMOUNT
©Tripoli (95) D..500S
HMuieen Ollar,). .Inhn r:ijne, Phillip Reed
©Let's Donee (112) MC. .5006
Betty lliitton. Fred Astiilre, Roland Young
Mr. Music (113) MC..5007
Billg C'nisliy, Nancy Charles Cohilrn
Olson,
RKO RADIO
E ©Joon of Arc (165) D. .118
Ingrid Bergman. Jose Ferrer, Francis L. Sullivan
Experiment Alcolroz (58) D..107
John Houard, Lynnc Carter, Joan
H Never a Dull Moment (89)
Dixon
C..106
Kre{l MacMurray. Andy Devlne, Dunne
Irene
g3 Where Danger Lives (84) D. .024
Robert Mitchura, Claude Rains, Domergue
FalUi
REPUBLIC
EH North of Great Divide (67) . . .W. .4944
Roy Rogers, Penny Edwards, Gordon Jones
m Under Mexicoli Stars (67) W. .4954
Rex Allen, liorothy Patrick
€3 Macbeth (85) D. .5003
Orson Welles, Jeanette Nolan, Dan rt'Heriihv
Rio Gronde (105) SW . . 5004
Jolin Wayne, Maureen O'Hara, Ben Jolinson
Missourions, The (60) W..4974
Monte Hale, Paul Hurst, Lyn Thomas
Itl California Passage (90) ....W..500S
Forrest Tucker, Adele Mara. Jim Davis
SI ©Trail of Robin Hood (67) ..W..4946
FEATURE
CHART
20TH CENTURY-FOX | |°
Roy Rogers, Penny Edwards, Gordon Jones
September Affair (103) D..5012
Joan Fontaine. Joseph Ctitten. Jessica Tandy
|©Greot Missouri Raid, Tlie (85) D. .5013
Wendell Corey, Ellen Drew, Mai.'donald Carey
Vendetta (84) D. .167
Faith Dumergue, Hillary Brooke
George Dolenz,
Hunt the Man Down (68) D..111
.M.iry Anderson, Gig Young. Lynne Roberts
Low of the Badlands (60) W..113
Tim Holt, liiohard Joan Dixon
Alartin,
Company She Keeps, The (83) . .D. .109
LizalH'th Scott, Jane Greer, Demds O'Keefe
Double Deal (65) D..112
Marie Windsor, Richard Denning, Fay Baker
Gambling House (80) D..110
Victor M.ature. Terry Moore, William Bendli
Cry Donger (79) D..115
Hick Powell. Rhonda Richard Brdman
Fleming,
m Pride of Marylond (60) D. .5023
Stewart, Stanley
S Belle
Clemints, Peggy
Le Grond (90)
Frankle Darro
D,.5006
Vera lialston. John Carroll
] Spoilers of the Ploins (67) W. .5041
Roy Rogers, Penny Edwards, Gordon Jones
! Missing Women (60) D, .5025
Penny Edwards, J.imcs Mllllcan
i Night Riders of Montana (60) .W. .5059
Allan Lane, Oaudla Barrett, Chubby Johnson
Redhead and the Cowboy (82) D.
Glenn Ford, lUionda Fleming, Alan lie
Mating Season, The (101) ..,.C..5016
Gene Tlerney, John Lund, Mirlara Hopkins
©Samson and Delilah (128) ..D..5010
Victor Mature, Hed> Laniarr. George Sanders
Molly (83) C..5011
(::ev\ as The Goldliergs)
Gertrude Berg, rhlllp Loeb
©Quebec (85) D.,5017
jr., John Barrytrore Corlnne Calvet. P. Knowles
Lemon Drop Kid, The (91) C. .5018
Bob Hope. Marilyn Maxwell, Lloyd Nol.-in
inpayment on Demand (90) ....D..171
Bette Davis, Barry Sullivan, Kent Taylor
lUl Tarzan's Peril (79) D..172
Lex Barker. Virginia Huston. George Macready
Thing From Another World (86) D, .174
Ediiard l'>anz, Margaret Sheridan, James Arness
a Kon-Tiki (68) D..173
Thor Heyerit.ihl, Knut Haugland
ID Soddle Legion (60) W..117
Tim Holt. Dorothy Malone, Richard Martin
M] Footlight Varieties (61) M..116
J.ick Paar, Red Buttons, Leon Errol
lU My Forbidden Past (70) D..114
Ava Gardner, Melvyn Douglas, Robert Mitchum
El Silver City Bonanza (67) ....W..5051
Rex Allen. Buddy Ebsen, Mary Ellen Kay
Cuban Fireball (78) MC..5007
[U
Eslelita Rodriguez. Warren Douglas
SSl ©OhI Susonna (90) D. .5008
Rod Cameron, Adrian Tucker
Booth, Forrest
§3 Insurance Investigator (60) ..D..5026
Richard Denning, Audrey Long, Hillary Brooke
a Heart of the Rockies (67) ...W..5042
Roy Rogers. Penny Edwards. Gordon Jones
[8] Thunder in God's Country (67) .W. .5052
Rex Allen, Mary Ellen Kay. Buddy Ebsen
Appointment With Danger (90) D. .5019
Alan Ladd, Jan Sterling, Phyllis Calvert
©Lost Outpost, The (87) D. .5020
Ronald Reagan, Rhonda Fleming, Peter Hanson
Dear Brat (82) D..5021
Mona Freem.in, Edward Arnold, Billy DeWidfc
Trio (92) CD.. 5030
Jean Simmons, Michael Rennle, Anne Crawford
Tokyo File
I
212 (84) D..175
Florence Marly, Robert Peyton
51 Sealed Cargo (90) D..118
Dan» Andrews, Claude Bains, Carla Balenda
[g ©Jungle Headhunters (65) D . . 1 77
Lewis Cotlow, All Native Cast
[3 Hard, Fost and Beautiful (76) D..119
Claire Trevor. Sally Forrest, Carleton Young
ai ©Best of the Badmen (84) ....W..176
Robert Ryan, Claire Trevor, Jack Buetel
\T} Buckoroo Sheriff of Texas (60) W. .5066
.Michael Chapin. Ellene Janssen
31 In Old Amarillo (67) W. .5043
Roy Rogers, Estelita Rodriguez, Penny Edwards
a Wells Forgo Gunmoster (60) ..W..5061
Allan Lane, Mary Ellen Kay
EH Bullfighter ond the Lady (87) D..5009
Robert Stack, Gilbert Roland, Virginia Grey
19 Million Dollar Pursuit (60) . . . .D. .5028
Penny Edwards, Grant Withers, Norman Budd
[S Fighting Coast Guard (86) ...D..5010
Brian Donlevy, Forrest Tucker, BUa Rabies
i
Secrets of Monte Carlo (60) .D..5030
Warren Douglas, Lois Hall, June Vincent
GiPassage West (80) W. .5022
John Payne, Arleen Whelan, Dennis 0"Keefe
Ace in the Hole (112) D. .5023
Kirk Douglas, Jan Sterling, Porter Hall
m ©Happy Go Lovely (88) M, .262
David Niven, Vera-EUen. Cesar Romero
m U©Alice in Wonderland (75). . D. .291
(Walt Disney cartoon)
m The Dakota Kid (60) W. .5067
Michael Chapin, Ellens Janssen, James Bell
!ll Rodeo King and Senorita (67) W..5053
Bex Allen, Mary Ellen Kay, Buddy Hbsen
81 Fugitive Lody (78) . . 501
Jarils Paige, Binnle Barnes
Pelting Express (85) D. .5024
Joseph Cotten, Corlnne Calvet, Edmund Gwcnn
That's My Boy (100) C. .5026
Dean Martin, Jerry Lewie, Hussey
Buth
©Warpath (95) O , . 5025
Bdmond •"Brien, Dean Jagger, Forrest Tucker
.261
EI Flying Leathernecks (102) I
Jotui V\'ayne. Robert Ryan, Janls
m His Kind of Woman (120)
Carter
D. .20>
Robert Mitchum. Jane Rus.sell, Price
VUlcenl
gi Behove Yourself (..) CD..
Farley Granger, Sbelley Winters
a This Is Korea (50 Doc. .5127
El Fort Dodge Stampede (60). . . .W. .5062
Allan "Rocky" Lane. Mary Ellen Kay
^ Adventures of Cpt. Fabion(IOO) D. .5101
Errol Flj-nn, Michelbie Prelle
Here Comes the Groom (114) . .C. .5101
Bing Crosby, Jane Wyman. Pranchot Tone
Place in the Sun, A (122) D. .5102
Montgomery Clift. Elizabeth Taylor
Rhubarb (94) C..5103
Ray Milland, Jan Lockhart
Sterling, Gene
B On the Loose (74)
D
Joan Evans, .Melvyn Douglas
51 Rocket, The (60) D.
Robert Mitchum, Lizaliclh Scott
El] Drums in the Deep South (87). . .D.
James Craig, Barbara Payton
Lilli Morlene (85) D.
LLsa Daniely. Hugh McDermott
511 Arizona Manhunt (60) W..
Michael Cliapln, Eilene Janssen
Havana Rose . . ) 51 ( D
Estelita Rodriguez. Hugh Herbert
SS Woman in the Dark { . . ) D
Penny Edwards. Ross Elliott
gi Seo Hornet ( . . ) D
Rod Cameron, Adele Mara
[6] aSlaughter Troil (..)...
Brian Donle^T. Virginia Grey
.
©Crosswinds (93) D. .
.lohn Pavne. Rhcmda Fleming
Darling, How Could You! (96). .C.
Joan Font.aine, John Lund
Something to Live For (..)....D.
Ray MlUand, Joan Fontaine

FEATURE
CHART
UNITED
ARTISTS
Of
UJ
CO
UJ
>
O

'
12-21-50
. •
6-28-51
: Donald's
I
Cold Storage (7) . .
I Merbabies
Short subjects, listed by company, in order of releose. Running time follows title. First dote is notionoi
release, second the date of review in BOXOFFICE. Symbol between dates is roting from BOXOFFICE
review. ++ Very Good. + Good. ±. Foir. — Poor. = Very Poor. © Indicates color photography.
'i\
Columbia
oj. No, Title Rel. Date Ratino ReVd
ASSORTED COMEDIES
123 Innocently Guilty (16) ±
.
-U3 He Flew the Shrew (I6I/2) 1-11-51 114 Wedding Yells (16).... 2- 8-51 +
194 Wine Women and Bong
(151/2) 2-22-51 +
U5 Blonde Atom Bomb (17) 3- S-51 +
;25Thc Awful Sleuth (16).. 4.19-51 ±
iae Fun on the Run (16) 5-10-51
. .
'j26 Woo Woo Blues (16) ... 7- 2-51 +
±
CANDID MICROPHONE
(One-Reel Specials)
153 Subject No. 3 (IO1/2) . . 2-15-51 +
;54 Subject No. 4 (11).... 4-12-51 +
555 Subject No. 5 (IOI/2) . 6-14-51 ±
556 Subject No. 6 (10).... 8-15-51
CAVALCADE OF BROADWAY
The China Doll (11) .. .12-28-50 -f 2-24
653 Havana Madrid (10.)..
652
4-12-51+ 5- 5
654 New York After Midnmht
(11) 6-28-51 ++ 7-

SHORTS CHART
TECHNICOLOR CARTUNES
(Reissues)
6322 Three Lazy Mice (71... 12- 4-50
6323 Chew Chew Baby (7) .12-25-50
. +f
6324 Dippy Diolomat (7) ... 1-15-51 +
2-17
3-17
6325 Adventures of Tom Thumb
(7) 2-12-51 3-10
-i-
6326 Woody Dines Out (7)... 3-19-51 -f 3-24
6327 Andy Panda Goes Fishino
4-23-51 5-19
(7)
6328 Sprinotime Serenade (7)
-f
5-14-51 ± 5-12
6329Junole Jive (7) 6-18-51+ 6-23
6330 Who's Cookin' Who? (7) .
7-16-51
6331 Pied Piper of Basin Street
(7) 8-20-51
6332 100 Pyomies and Andy
(7) Panda 9-17-51
6333 The Fox and the Rabbit
(7) 10-15-51
VARIETY VIEWS
6341 Battle of the Bulge (9) 1-22-51 + 2-17
6342 Brooklyn Goes to Beantown
(9) 2-19-51 + -
"
6343 Sprmohoard to Fame (9) 3- 5-51 rt
6344 Hickory Holiday (9) 4-30-51 ±
6345 Finny Business (9) 5-21-51 -f
6346 Clubby Cub (9> 6-18-51 ++
6347 Romeo Land (9) 8- 6-51 -f
6348 Monkey Island (9) ... 9-10-51 ±
WOODY WOODPECKER CARTUNES
(Technicolor)
6351 Puny Express (7). ..
6352 Sleep Haptiy (7)
6353 Wicket W.ickey (7>
6354 Sling Shot 6% (7)
1-22-51 +
3-26-51 +
5-28-51 ±
Warner Bros.
2-10
4-21
5-12
7-23-51 + 6-30
Prod. No. Title Rel. Date Rating I
BLUE RIBBON HIT PARADE
(Technicolor Reissues)
7305 Duck Soun to Nuts (7) 1- 6-51
7306 Flowers for Mrnlame (7) 2- 3-51
7307 Life With Feathers (7) . 3- 3-51
7308 Peck Up Your Troubles
(7) 3-24-51 +
7309 Odor-Able Kitty (7)... 4-21-51
7310 Book Revue (7) 5-19-51
7311 Stagefright (7) 6-23-51
7312 Sioux Me (7) 7-21-51
7313 The Stupid Cupid (7) . . 9- 1-51
BUGS BUNNY SPECIALS
(Technicolor)
7720 Hare We Go (7) 1- 6-51 + 2-17
7721 Rabbit Every Monday (7) 2-10-51 + 4-21
7722 Bunny Hugged (7) 3-10-51 + 4-21
7723 Fail-Haired Hare (7).. 4-14-51+ 6-2
7724 Rabbit Fire (7) 5-19-51 ff 6-30
7725 French Rarebit (7) 6-30-51
7726 His Hare Raisino Talc
(7) 8-11-51
FEATURETTES
7103 Ace of Clubs (20).... 1-27-51
7104 Roaring Guns (19)
(reissue) 3-31-51
7105 Hunting the Hard Way
(20) 5-26-51
7106 Law of the Badlands (20) 8- 4-51
HIT PARADE OF GAY NINETIES
.
7802 Old Family Album (10) 12-16-50 +
2-10-51
2-17
7804 Childhood Days (10)
7805 In Old Nev* York 19).. 4-28-51
7806 Musical Memories (9) . . 6-30-51
JOE
McDOAKES COMEDIES
7402 So You're Going to Have
an Operation (10)... 12- 2-50 - 11
7403 So You Want to Be a
Handyman (10) .... 1-13-51 ±
7404 So You Want to Be a
Cowboy (10) 4-14-51 ±
7405 So You Want to Be a
Paperhanger (10) 6- 2-51 +
7406 So You Want to Buy a
Used Car (10) 7-28-51
MERRIE MELODIES
(Color)
7706 A Fox In a Fix (7).
7707 Canned Feud (7) 2
T70S Putty Tat Trouble (7)
7709 Corn Plastered (7)
7710 Scent-lmenlal Romeo (7)
7711 A Bone for a Bone (7) .
7712 Hound for Trouble (7) .
7713 Early to Bet (7)
7714 Room and Bird (7)
7715 Chow Hound (7)
7716 Wearing of the Grin (7) 7
7717 Leghorn Swaggled (7).. 7
7718 Chetse Chasers (7) 8
20-51 + 3-31
3-51
24-51 4+
3-51 +
24-51 ff
7-51 +
28-51 +
12-51 H
2-51 +
16-51 + 7-14
14-51
28-51
25-51
4-14
4-21
4-28
6- 9
6- 2
6- 9
7-14
SPORTS PARADE
(Technicolor)
7504 Ski in the Sky (10) . . . 1-13-51 7505 Will to Win (10) 2-24-51 7506 Rocky Eden (10) 4-7-51 +
7507 Hawaiian Sports (10) . . 5-12-51 +
7508 Birds and Beasts Were
There (10) 6-16-51 +
7509 Making Mounties (10).. 7-14-51
7510 Kings of the Outdoors
(10) 8-18-51
TECHNICOLOR SPECIALS
7004 My Country 'Tis of Thee
(20) 2-17 +
7005 Neighbor Next Door (20) 3-17-51 -H-
7006 Stranger in the
Lighthouse (20) .... 5- 5-51 1+
7007 Sons of the Plains (19) 6- 9-51
7008 Enchanted Islands
+
(20) 8- 4-51
VITAPHONE NOVELTIES
7603 Blaze Busters (10) 12-30-50 +f
7604 Animal Antics (10) 1-20-51 +
7605 Horse-Hide Heroes (10) 3-10-51 +
7606 Anything for Laughs (10) 4-21-51 ±
7607 World of Kids (10) 6-23-51 +
7608 Disaster Fighte/s (10).. 8-11-51
MISCELLANEOUS
3-31
4-14
5-26
Prod. No. Title Rel. Date Rating Rev'd
Monogram
LITTLE RASCALS
.
(Reissues)
4990 Heart Are Thumps (19). 10-10-50
4975 IVlush and Milk (18) . . .10-14-50
4991 Three Smart Boys (11) .10-24-50
4976 Kid Fiom Borneo (19) . .10-28-50
4992 Rushin Ballett (11) 11- 7-50
4977 Lucky Corner (17) 11-11-50
4993 Glove Taps (11) 11-21-50
4979 Anniversary Trouble
(19) 11-25-50
4994 Night N Gales (11) 12-5-50
49S0 Mike Fright (18) 12- 9-50
4978 Beginner's Luck (19) .. .12-23-50
4931 Little Papa (19) 1- 5-51
4982 Pooch, The (21) 1-20-51
Public Relations
Republic
SERIALS
5081 Desperadoes of the West 12-23-50
12 Chapters
5082 Flying Disc Man From
Mars 3-17-51
12 Chapters
5083 Perils of the Darkest
Jungle 6- 9-51
12 Chapters (reissue)
5084 Don Daredevil Rides Again
12 Chapters
THIS
WORLD OF OURS
(Trucolor)
4979 France (9) 10-15-50
4980 Holland (9) 11-30-50
1950-51 SEASON
5071 London (9) 1-15-51
5072 Portugal (9) 2-15-51
5073 Spain (9) 3-15-51
5074 England (9) 4-15-51
5075 Hawaii (9) 5-15-51
5(17/-. Greece (9) 6-15-51
5077 Belgium (9) 7-15-51
SPECIALS
9495 The Battle for Korea (9) 7- 1-50
Independents
Spanish Texas (10)
Nationwide Pictures + 11-11
Grandma Moses (25) AF ff 12- 2
Mystery of the Flying Saucers (8)
Hoffberg ff 1-20
The Village Tale (35)
Palestine Films 1-27
Salzburg Fiesta (12/2) Hoffberg
ff
+ 5-5
The Beautiful Blue Danube
+ (I21/2) Hoffberg 5-5
SHORTS REVIEWS
The Anvil Chorus Girl
Para. (Popeye Champion) 7 Mins.
Fair. When Popeye and Bluto see
Olive Oyl running a smithy, they
outdo each other with feats of
strength to impress her. Bluto has
the upper hand when the trusty can
of spinach comes to the rescue. One
s'wallo^w and Bluto's back is to the
wall, nailed by the anvils he'd been
tossing arounci. Nevertheless, Bluto
gets the job of helper. But Olive
Oyl leaves with Popeye.
Casper Comes to Clo'wn
Para. (Casper Cartoon) 8 Mins.
Good. Casper, the little ghost who
doesn't want to scare people, makes
friends v/ith Bro^wnie, a little bear
cub. Casper trains Bro^wnie to be a
juggler. Bro-wnie winds up in a circus
juggling on a tight rope. A
violent ope escapes and goes after
Brov/nie. Casper appears on the
scene and the ape runs back into his
cage. Casper is a hero. He and
Bro^wnie become the stars of the
circus.
Party Smarty
Paramount (Noveltoon) 8 Mins.
Good. Baby Huey, the overgro^wn
duck, goes to Oscar's birthday party.
The party cro^wd gang up on Huey
and get rid of him. A fox breaks up
the party, and while chasing the
other ducks bumps into over.';i?;ed
Huey. Huey out^wits !he fox and becomes
a hero. This is a nat^ural fcr
the Kiddy Sho^ws.
She-Sick Sailors
Para. (Popeye Champion) 6 Mins.
Good. A cute satire in which Bluto
persuades Olive Oyl that he is
Superman by phoneying up several
terrific feats of strength. Popeye cannot
stop the psuedo strong man. from
running a^way with Olive Oyl. Spinach
finally comes to the rescue and
Popeye saves his siAreethsart and
exposes Bluto.
Antique Antics
RKO (Screenliner) 8 Mins.
Very good. A satiric commentary
pokes delightful fun at a duet of old
screen melodramas. The first of the
pair is "The Gambler's Lament," or
"Wrecked by Roulette," a smouldering,
early 20th century indictment
of the evils of "them thar games of
chance." The second is "Treachery
at the Embassy," which proves, in
the good old-fashioned style, that
virtue, sir, al^ways triumphs.
Here Comes the Band
RKO (Special) 17 Mins.
Good. Unique formations combined
with martial and s^wing music
make for pleasant entertainment.
The subject presents the gro^wth,
training and perfectly cadenced end
product of the University of Michigan
Band. This short is a musi for
college to^wns and will probably
prove equally successful in other locales.
The Old MiU
RKO (Disney Cartoon) 9 Mins.
Fair. The occupants of a windmill
are startled by a storm which sets
the machinery of the mill in motion.
li
The thunder, lightning and rain subside
OS da^wn breaks through. Highlight
of the subject is the unique
musical rendition started by the
frcgs and picked up by o'.her animals.
Prison With a Future
RKO (This Is America) 14 Mina.
Good. The rehabilitation of female
prison inmates, as conducted
at the Marysville Reformatory for
Women in Ohio, is presented in an
interesting and comprehensive manner.
The reasoning behind the treatment
and training of wromen prisoners
is explained by superintendent
Marguerite Reilly. The progressive
system, which teaches various skills
while allowing inmates a maximum
of freedom, makes interesting film
fare.
Cheese Chasers
WB (Merrie Melody) 7 Mins.
Good. Hubie and Bertie, the mice,
eat so much cheese that they become
sick and decide to commit
suicide by giving themselves up to
Claude, the cat. Claude thinks he
must be going crazy and tries to get
a gigantic bulldog to massacre him.
The dog can't figure it out and ends
up chasing the dogcatcher's wagon,
this being his own method of ending
it
all.
Disaster Fighters
WB (Vitaphone Novelty) 10 Mins.
Very good. A thrilling film .'bowing
rescuers at work during hurricanes
and floods, this short subject
portrays nature on the rampage in
a series of exciting scenes. The accompanying
narration, which was
written by Robert Youngson, who
also directed, keeps up with the
fast pace of the action.
Enchanted Islands
WB (Technicolor Special) 20 Mina.
Very good. The beautiful color
alone makes this short a prize, although
the musical numbers and
narration also rate high. The locale
is Hawaii, and many facets of that
colorful land are used to build a
film which amounts to sheer artistry.
There is swing for the kids, thrills
for sportsm.en, humor for everyone
and, to repeat, color to dazzle the
eye.
His Hare Raising Tale
WB ((Bugs Bunny Special) 7 Mina
Good. Bugs Bunny tells his
nephew the exciting events of his
career. Included are Bugs, as a
baseball star, a vaudevillian, a
bo.xer and a rocket-propelled moon
explorer. When his nephew is doubtful.
Bugs says if it isn't true, he
hopes to be run down by a street
car. He is.
So You Want to Buy a Used Car
WB (Joe McDoakes Comedy) 10 Mins.
Fair. Alice McDoakes talks Joe
into trading in their car for a newer
model- The salesmen at the Cagey
Used Car Lot spot Joe a mile away.
After some 'over-used-car' gags, Joe
is sold his own car which had been
repainted while he was looking of.
other vehicles. Joe promptly wrecks
the car for the insurance, only to
find that he isn't covered. The Mc-
Doakes end up on a bycicle built for
two.
10
BOXOFFICE BooldnGuide
: : Sept. 8, 1951

Opinions on Current Productions; Exploitips
(FOR STORY SYNOPSIS ON EACH PICTURE, SEE REVERSE SIDE)
mrmn mmm
Painting the Clouds with Sunshine F
Warner Bros. 90 Minutes Rel.
(Teclinicolor)
Sinful Las Vegas and sensational Hollywood—the west's
most highly touted glamour spots—furnish the backgrounds
and atmosphere for as bright and breezy a musical comedy
as has rolled off the screen capital's tunefilms assembly line
in many seasons. Photographed in sparkling Technicolor,
the picture has everything necessary to appeal to the tastes
of that wide segment of ticket buyers who consider mirthand-melody
offerings the best bets as escapist en ertainment.
It necessarily follows, then, that the feature is a natural
for top grosses in all of its bookings— and to make such
appraisal the more substantial, there is a wide assortment of
factors that cry for effective exploitation—most especially
locales, cast and the music. Other praiseworthy ingredients:
Highly original dance numbers staged by LeRoy Prinz, impressive
production mountings by William Jacobs, and the
lightning-paced direction of David Butler.
Dennis Morgan, 'Virginia Mayo. Lucille Norman, Gene Nelson,
S. Z. Sakall, Virginia Gibson, Tom Conway.
The Day the Earth Stood Still
F Fantasy
Drama
20th-Fox (123) 92 Minutes Rel. Sept. '51
Initiating a marked departure irom the format of the current
extensive cycle of pseudo-science, adventure yarns,
this melds its Buck Roger-ish facets with a sizable measure ot
interplanetary soul-searching and preachment. Whether the
buyers of such highly imaginary fiction will welcome the
mixture probably will depend upon how adroitly the film
is exploited. The fantasy angles are exper.ly and impressively
injected, and other production details, under the
guidance of Julian Blaustein, are comparably effective. Performances—especially
the contributions by Patricia Neal
and Michael Rennie—are acceptable, albeit there is no marquee
magic in the cast to add great weight to the feature's
drawing power. Thus, the offering must stand or fall on its
subject matter, which, obviously, will furnish the backbone
for merchandising. Robert Wise's direction establishes as
much tempo and suspense as the script permitted.
Michael Rennie, Patricia Neal, Hugh Marlowe. Sam Jaife,
Billy Gray, Frances Bavier, Lock Martin.
Disc Jockey
F
Variety
Musical
Monogram-Allied Artists (AA21) 77 Minutes Rel. Aug. 26, '51
For short-haired music lovers, most especially those who are
fans of the radio specialists from whose widespread activities
the title was derived, here is a brimming measure of the
tunes they like as well as a look-see at many of the topnotchers
who record them and the plotter spinners who freight the
airways with them. And that adds up to a package of unusual
variety entertainment that should be saleable in any
community in sufficient quantities to make the feature a
successful engagement. In those territories covered by one or
more of the many jockeys who appear in the film, there is
a rare opportunity for smart merchandising at the local level.
While the story serves as little more than a framework for
the musical talent, it is sufficiently meaty for convincing interpolation.
A praiseworthy job by both Producer Maurice
Duke and Director Will Jason.
Ginny Simms, Tom Drake, lane Nigh, Michael O'Shea, Lenny
Kent, Russ Morgan, Tommy Dorsey, Red Nichols.
The Well
United Artists (- 88 Minutes Rel.
Because there are no top-bracket names in the cast, this will
call for a touch of smart merchandising if it is to enjoy in
its initial showings the capacity business to which its multitudinous
merits entitle it. There is plenty therein upon
which such exploitation can be hung, with emphasis on the
opportunity for cooperation from civic and social leaders and
groups interested in the furtherance of tolerance. For showmen
who take advantage thereof, there should be rich rewards,
in both revenue and the patriotic satisfaction of forcefully
exhibi ing a feature which so stirringly projects an intelligent,
masterfully written, convincingly produced, excellently
enacted and brilliantly directed treatise on racial
prejudices and the hazards they pose for any community.
Despite the ruggedly uncompromising treatment of its basic
subject matter, the picture is heartwarming as well as suspenseful.
Leo Popkin and Russell Rouse directed.
Richard Rober, Barry Kelly, Henry Morgan, Christine Larson,
Tom Powers, Robert Osterloh, Gwendolyn Laster.
The Mob
Columbia (-
Broderick Crawford is coming dangerously close (from the
standpoint of his own thespian career) to being typed as a
plug-ugly kind of politician, grafter or cop. That he makes
his characiers stand out does not take away from the fact
that they are all of a piece and limiting so far as roles for
him are concerned. In the tradition of violence and the law
versus gangsterism, this one is potent stuff and full of
suspense angles. Where that type of picture pays off at the
boxoffice, this should go top-side, but should be relieved, if
possible, by something lighter and prettier underneath. Based
on a story from Collier's magazine called "Waterfront," it
allows for exploitation features v/hich exhibitors can ballyhoo
to advantage. Broderick Crawford as an Academy Award
winning star has marquee value in most situations. Robert
Parrish directed.
Broderick Crawlord, Betty Buehler, Richard Kiley, Otto Hulett,
Matt Crowley, Neville Brand, Ernest Borgnine.
Saturday's Hero
Columbia (318) 111 Minutes Rel. Sept. '51
With the West Point scandal fresh in the mind of the public
as well as other news stories about the "kept men" on college
campuses, this should have a boxoffice impact extending
beyond the football season. Sports page tieups are
indicated in exploiting it. John Derek, in his portrayal of
a boy who wanted to get an education, taking what looked
like the easy way of earning it, has one of his best roles.
Donna Reed's part seems confused and even somewhat sinister
so far as the hold her uncle has on her, and tries to
exert on the football star. This struggle of a boy who cares
about books but has to give so much time to football that he
cannot do the required work is helped by Alexander Knox's
biting sarcasm as the professor who sees a scholar wasted
on the gridiron. The ending is not too clearly happy but the
picture has provocative appeal as topside entertainment.
David Miller directed.
John Derek, Donna Reed, Sidney Blackmer, Alexander Knox,
Elliott Lewis, Otto Hulett, Howard St. John.
Obsessed
F
Mystery
Drama
United Artists ( ) 77 Minutes Rel. Sept. 7, '51
Mystery addicts will have little trouble figuring out from
scratch who done it, and such telegraphing of the ultimate
outcome will detract considerably from the picture's chance
of commanding their suspenseful attention. Olher than that,
the feature has just about all of the assets and liabilities of
the usual British-made offering of its medium-bracket budget
category. In the former group are to be found sensitive,
acceptable performances; solid, authentic and atmospherically
ingratiating production values. Among the latter, to the forefront
are the leisurely pace and the stressing of dialog at the i
expense of action. By the same logic, the film confronts Amer-
!j^^^
|
icon showmen with the well-known problems as concerns
such English fare: Unknown names and a lack of standard
merchandising angles. As a supporting feature, or topside
in the so-called art houses, it will get by. Maurice Elvey
directed.
David Farrar, Geraldine Fitzgerald, Roland Culver, Jean
Cadell, Mary Merrall, Horcourt Williams, Ronald Adam.
Sunny Side of the Street
Columbia (- 71 Minutes
1296 BOXOFFICE September 8, 1951 1295
TP
^
Musical
(Supercinecolor)
Rel. Sept. '51
Here's one for the juke-box trade that gives the exhibitor
such names as Frankie Laine and Billy Daniels for the marquee,
while the exploitation field is wide open on this jump>ing-jive
piece of celluloid. The story is inane, on the corny
side and the efforts of Jerome Courtland to imitate (as the
script calls for him to do) these maestros of swing-singing is
little short of ludicrous. But since audiences are used to
weak stories in the lushest of musicals, and since Frankie
himself sings three hit numbers and Billy Daniels has a feature
number, there will be those who will enjoy it for what
it is. Terry Moore and Jerome Courtland are pleasing sweethearts
in an adolescent sort of way, the color is good, and the
scenes in television studios will have interest. The film
has a lot of selling points, at the bobby-sox level. Richard
Quine directed.
Franke Laine, Billy Daniels, Terry Moore, Jerome Courtland,
Toni Arden, Audrey Long, Dick Wesson, Lynn Bari.

. . And
.
.
. .
FEATURE REVIEWS Story Synopsis; Adiines for Newspaper and Programs
THE STORY: "The Well-
On her way to school, a Negro child falls into an abandoned
well. Her family, worried about her disappearance, calls the
sheriff, who treats the matter as a routine incident, but discovers
she had been seen earlier that morning in the company
of a man—a white man. The search is accelerated and
a transient, who admits he had bought flowers for the little
that he kidnapped her. Gossip and rumors spread; without 51 .
warning, the situation suddenly gets out of control; mob action
and race riots appear imminent. Then it is discovered
the child is at the bottom of the well, and now the same men
Negroes and whites—who were about to kill each other,
join together in harmony to rescue the little girl.
CATCHLINES:
A Little Girl Disappears . Terror Is on the Loose .
^s Decent Men and Women Are Turned Into a Savage Mob .
By a Spark of Blind Hate ... In One Horrifying Moment.

'
New
UES: 15c per word, minimum S1.50, cash with copy. Four insertions ior price oi three.
J]
)SING DATE: Monday noon preceding publication date. Send copy and answers to
* Box Numbers to BOXOFHCE, 825 Van Brunt Blvd., Kansas City 1, Mo. •
HELP WANTED
ant house manager; permanent position,
ukl.ilinm:!. neighborhood situation. SUite
,ir\ rxikcted, late photo, experience, de-
.M MiHu'c. 4402.
re manager. State age. number of years
it> as theatre manager and lecommendannljut
L. Cochou'ty, Avon Theatre. South
POSITIONS WANTED
Iperator wants job. liver 20 years with last em-
(T ilciiisi.' sold, reason for this ad. Refirc
II A Garrett, Truman. Ark.
!:i^
Dependable,
non-drinker
Prefer Ohio, but can
i-l Lee Kramer, 521 N.
wenty years experience, manager, booker, buyer,
n. Hi'st nfrrence';. ,\vail:iblc now.
44114
BUSINESS STIMULATORS
P)artaway: T«o sensatinnal new ttieatre game:
i^kill, Dartaway Enterprises. Inc., Shavsnee. Kas
Bingo wittt more action, $3.50 tliousand cards.
other games. Novelty Games Co., 1434
Itoiil .\ve., Brooklyn 16, N. Y.
iiveway New 1951 car. No cost to theatre.
ns 5.000 population or over. Merchant .\di
ini; tleup Interstate Theatre Service, 1115
1 .\rmour. K.insas City. Mi.s.souri.
;omic books available as premiums, giveaways
vnur kiddy shows. Large variety, latest newsiicl
editions. Comics Premium Co.. 412B, Greenli
.^i.. N. Y. C. Publications for premiums
rhuiiely) since 1939.
Bmgo die-cut cards. 75 or 100 numbers, $3.50
M Premium Products, 339 W. 44th St.. New
ik IS. .N. V.
POPCORN MACHINES
•n machnics, all makes, $100 up. Kettles
lakes popcorn machines. Consolidated Con-
1314 So. Wabash Ave.. Chicago, 111.
Buich. Manlcy, Cretors. Star, all electric French
tyiies. 50 Holiynood type, theatre special
ctric |io|ipers finm $250. Karmelkorn Equipnt.
1211 S. llilsied. Chicago 6, HI.
For sale: de luxe Star popcorn machine, 2 years
1, with heavy popping unit. .\-l condition,
•ite Kins Theatre, Ida Grove, Iowa.
Popcorn trailer with l.irge Binch gas heat pop-
.itid 1 ivilh peanut vvarmer. $500. West Theatre,
AIR CONDITIONING
Just installed refriscration. Sacrificing National
$5,000 CF.M blower and washed air sysm,
consisting of motors, starters, .41Iis-Chalmers
IrOLVo
)L pump. Horton hydraulic drives with remote
introls. 41J^".';61" dual metal deflector. A\[
luipracnt used one season only and in A-1 condion.
Cost $3,850 new. First replies, first
rved. $1,500. Uptown Tlieatre, Marble Falls,
MISCELLANEOUS
Want to buy state rights good roadshow. Feair
lop reissue. Boxoffice, 4391.
For sale: Not a theatre, but if you are tired
ighting playdales. rentals, crowds .and help shortie,
I have a 1.200-acre de luxe "A" house-type
uich for $125,000. It will make over $15,000
;r year, not counting any live stock receipts,
ood hunting and fisWng, a perfect place for
lowman to retire. Will or trade theatre
sell for
it is a good one, Ted E. Waggoner, Box 6,
outh San .\ntonio, Tex.
STUDIO AND PRODUCTION
EQUIPMENT
Complete Maurer BM recunliiig system, $2,495:
lovlola Soiiriclpjx UllS rebiijll. $1,095; heavy cusimized
Holly, $975; Belhowell Specialist outfit,
2.350 originally, $1,495; .\uricon Super 1200
imeras, prompt delivery, $2,649; Micro synchroizer,
4-way 16/35mm combination, $195: Bell
nd Howell 35mm step printer, $995; 500W Sunpots
on stands, $77.50: new 35mm continuous
ound. picture printers, $995: new Brldgamatic
r, 16mm automatic developing machines (plus
"") $995. Cash paid for used equipment. Trades
.
en. S.n S. Cinema Supply C04 W. 52nd
Corp..
'I.. .Nrw Vurk in. X Y.
DRIVE-IN THEATRE EQUIPMENT
Popcorn machines, half price. Wiener. Ha
urger. Sno-Cone, Peanut Roasters, Bun Warme
'oppors Supply, 146 Walton St., Atlanta, Ga.
Drive-ins, don't delay. Improve your light and
ound this season. Send for S.O.S. listing, stating
far cap.-.city. S O.S. Cinema Supply Corp.,
W, 52nd SI . New Vi.ik ]9 S. Y
OXOFFICE September 8, 1951
GENERAL EQUIPMENT—USED
Drive-in theatre tickets. Send for samples of
our special printed stub rod tickets for drive-ins.
Safe, distinctive, easy to check. Kansas City
Ticket Co., Dept. 10, 109 W. 18th St., "Film
Row." Kansas City 8, Mo.
For sale: 450 in-a-car speakers and complete
booth equipment for inexpensive drive-in. all for
$2,500. Write John Whipple, Box 7. Muleshoe,
RCA Economy Amplifier speaker and two soundheads,
all for $350. Guaranteed. ATSCO. 930
E. Jlarket St., Akron, Ohio. Ask tor list of other
equipment.
For sale: Two GE 60" regulation aviation searchlights
with generators. Guaranteed to be in excellent
operating condition. $1,000 each, f.o.b.
Wichita. Sullivan Independent Theatres. 725 West
Douglas Ave.. Wichita. Kas.
Complete booth equipment. 1 KW lamphouses
with Hertner 40,^80 generator. Simplex projectors,
sound system, soundheads (used 12 months).
Ecorse Theatre, Ecorse. Mich.
For Sale: .\shcraft lamps. Kneisley rectifiers,
Century heads. Century amplifier. RCA soundheads.
Altec speaker: additional equipment included for
hootti. such as 5-point pedestals, monitor, etc.
Only thing needed would be screen. Russell U.
Olnhaiisen. 4034 Cloverlea St.. Pittsburgh 27. Pa.
Goino for sona! New metal V marquee. Beautiful
25x12 built-in sections easy to move. Also.
4 aluminum-covered front doors, very nice. .\lso.
super beautiful velour screen curtain. Five colors
track motor complete, bought new. used 15 months.
Cost five grand, what am I offered? E. J. Hunter,
Colriiiitt,
Ga.
Star oivcs value! That's what thousands exhibitors
say! Strong 1 KW lamphouses and rectifiers,
rebuilt, $595; Simplex A-15 sound system, complete,
rebuilt, $975: Super-Simplex mechanisms,
rebuilt, $850 pair: 2-unit electric ticket register,
rebuilt, $129.50; Western Electric 206 soundheads,
rebuilt. pair. $195 Wtwt do you need?
Star St., Cinema Supply. 441 West 50th New
York 19. N. Y.
1,000-cup capacity Drink-0-Mats, factory rebuilt
with Ctiangemakers for 5c or 10c operation;
3 flavor selections. $875; 4 flavor selections. $925,
FOB New York. Coldrinx, Inc.. 234 West 56th
St.. New York. N. Y.
Equipment, beautiful theatre. Duke. Okla.; Complete
booth equipment. 280 upholstered seats, air
conditioner. Star popcorn machine, electric water
fountain, aisle and lobby rugs, etc., $7,500. Call
or write Ernest Cr.aig. Granite. Okla.
Holmes sweet Holmes! Educators (Ma7.d:i
lamps). $605; with W. soundlieads, Biliy
E.
Strong arcs, rectifiers, special $995. All riljiiilt
like new. dual outfits with amplifier and speaker
Time deals invited. SOS. Cinema Supply Corp .
61)4 W. -iliid St . York 19. N. Y.
Chair-ity bejins at 3.0.3, 300 Heyivood veneer,
$4.75 293 rebuilt Andrews inserted panelback.
spring cushion, $4.95; 223 rebuilt Late International,
fully upholstered, with spring edge cushions.
$8.95. Send for Chair Bulletin. S.O.S.
Cinema Supply Corp.. 604 W. 52nd St.. New York
19. N. Y.
For sale. Can be seen in operation at Bama
Tliealre. Town Creek. Ala. Two Simplex Acme projectors,
complete with magazines; pair of large
Acme lamps, manufactured by Strong, with 10^4"
reflector two slightly used rectifiers; pair of new
Ross lenses, built in soundheads: pair of heavy
duty pedestals: one RCA amplifier. All for $1,000.
Mrs. James W, Robinson, Bama Theatre, Town
Creek,
Ala.
GENERAL EQUIPMENT—NEW
Replacement speakers for Simplex Senior in-car
speakers, manufactured by Jensen, $1.95 each:
leatherette, long wearing, plastic coated with
twill backing, colors: blue, brown, red and green.
Regular $2.10 yard, only $1.75; coated lenses.
F2.0 speed. $99. Holmes 16mm Rex sound projector,
complete, new. special. $369. Drive-in
speaker ramp switch panel, with post light, transformer,
19-inch rack mounting, new, $175. With
cabinet, $195. Minimum order $10: 25 per cent
with order, balance C.O.D. Joe Hornsteln, Inc.,
3330 Olive St.. St. Louis 3. Mo.
Play up attractions
marquee letters.
with
4"—35c:
tempered
8"—50c:
Masoniie
10'— liiir.
12"—85c: 14"—$1.25: 16"— $1.50. S.O.S
Cinema Supply Corp., 604 W. 52nd St., New York
19. N. Y.
3-T-R-E-T-C-H your $$$ at S.O.S. Rectifier
bulbs. 15 amp. $4.59; coated lenses (25% more
light). $100 pair: intercom telephones, $9.95.
S.O.S. Cinema Supply Corp.. 604 W, 52nd St..
New York 19. X. Y.
SIGNS
Easy Way to Paint Signs. Use letter patterns.
Avoid sloppy work and wasted time. No experience
needed for expert work. Write for free samples.
John R.ahn. B-1329. Central Ave., Chicago
51. 111.
THEATRICAL PRINTING
THEATRES WANTED
Theatre, Nebraska, western Iowa, northern Kansas.
No brokers. Over 400 Town seats.
1.800
population or over. Confidential. Experienced. L.
J. Burkltt, Sparta. Wis.
Sell your theatre privately. 32nd year. Highest
reputation, know-how. Arthur Leak, Theatre
Specialist. 3305 Caruth. Dallas. Tex.
Sold my theatres. Want to lease drive-ln with
purchase option. Substantial adv.ance rent. Boxoffice.
4386.
Theatre wanted in western North Carolina by
executive who likes climate. All replies strictly
confidential. Give full details. Boxoffice, 4399.
Theatre in eastern North Carolina, by executive
"hose wife is a native of tiiat section and wishes
to return there to live. All replies strictly confidential.
Bo.xoffice, 4398.
Oklahoma, Kansas. Arkansas. Missouri. Ample
nancing. Non-competitive. 2,500 minimum poplalion.
Boxoffice, 4393.
Colorado. New Mexico, $1,000 monthly profit,
minimum. Ample finances. Confidential. Boxoffice.
4403.
Theatres wanted: Have opened branch office in
Palesiine. Tex,: have several good prospects fur
good theatres. Ted E. Waggoner, Bo.x South
6,
San Antonio, Tex., or L. S. Ducote, Box 127,
Palestine,
Tex.
THEATRE SEATING
Parts for all chairs. Send sample for quotation
Fensin Seating Co.. Chicago 5
Chair supplies. Everything for theatre chain
ensui Sealing Co., Chicago 6
Used chairs, guaranleed good. Advise qiiantilj
wanted. Pholograplis mailed with quotation. Fensin
Seating Co.. Chicago 5.
Seat Covers: Sewed combinations, all makes, all
styles. Send your sample for quotation. Fensin
Seating Co., Chicago 5.
Patch-0-3eat cement. Patching cloth, solvent,
eti:. Fensin Sealing Co., Chicago 5.
Upholstery Fabrics: All kinds. All colors. Send
your sample tor matching. Fensin Seating Co..
Chicago 5
Tighten loose chairs with Permastor
cement. Fensin Seating Co., Chicago 5.
No more torn scats: Repair with the original
Patch-A-Seat. Complete kit. $6. General Chair
Co.. Chicago 22. 111.
Chair Parts: We furnish most any part you require.
Send sample brackets, hacks
for price,
and seats. General Cliair Co.. 1308 Elston Ave..
Chicago 22. III.
CLfflRlOG HOUSf
Several thousand used opera chairs now In
stock. Can furnish any amount you request. Full
upholstered back, insert panelback. boxspring and
spring edge seat. Write for photo and state
amount and incline. We also m,anufacture new
chairs. General Chair Co.. 1308-22 Elston Ave.
Chicago 22. III.
Many years in the seating business is yom
guarantee. Good used chairs are not too plentiful
but we have the pick. Full upholstered, panel
bat'k and many other styles. We furnish propei
slope or level standards to fit your floor. All
size 18x21-inch chairs. Our prices are lowest.
Write for exact photo and price. We furnish parts
for all makes. Send sample. Good quality plastic
coated leatherette 25x26-lnch. all colors. 65c ea.
Chicago Used Chair Mart, 829 South State St.,
Chicago 6, ill.
No more loose chairs: Get "Firmastone" Anchor
cement, $5 per box. General Chair Co., Chicago
23, 111.
THEATRE TICKETS
Prompt service. Special printed roll tickets.
100.000, $26.70; 10,000. $7.80; 2.000. $4.05
Each change in admission price, including chang.
In color. $3 extra. Double numbering extra
F.O.B. Kansas City, Mo. Cash with Kansas
order.
City Ticket Co.. 109 W. IStb Kansas
St..
City. Mo,
Drive-in theatre tickets. Send for samples ot
our special printed stub rod tickets for drive-ins
Safe, distinctive, easy to check Kansas Citv
Ticket Co., Dep!. 10, 109 W. 18th St., "Flln'
Row." Kansas City 8. Mo
THEATRES FOR SALE
Theatre For Sale: Selected listings Id Oregon
and Washington now available. Write for list.
Theatre Exchange Co.. Fine Arts Bldg., Portland,
Build double parking Drlve-In theatres under
rr.anchlse Patent 2.102.718. reissue 22.756. Up to
30*^ more seating capacity with little additional
cost. Louis Josserand. 3710 Mt. Vernon. Houston,
Tex.
THEATRES FOR SALE (Cont'd)
Pacific Northwest theatres for sale. Write In
Bowron, sales manager. Theatre Sales (Dlv.),
Fred B. Ludwig. Brk. 4229 N. E. Broadway.
Portland 13. Ore.
Private listings—Good situations ui Texas that
will bear strict investigation. Information only
at Southland Theatre Brokers. 408 S. Harwood.
Dallas. Pbone Randolph 8922
Ohio. 250-seat theatre for sale; excellent condition,
best location, college town, population
12.000. Price under $8,000. Steve Polites. Delaware.
Ohio.
Newest and latest drlve-in theatre in Houston.
Tex. Ultramodern in every respect. Nearest theatre
to 350.000 population. All new equipment.
Now operating profitably. For sale. $200,000
cash. Long term lease on land. P. 0. Box 13216,
Houston 19. Tex.
Florida. Modern, de luxe equipped, new building,
tiarking lots; 700 scats. In town of 6,000.
(Inly theatre. Cost over $100,000. Will seU
fi.xtures and rent building, or sell all. $25,000
will handle. C. H. Caudell, Danca Theatre. Wallace.
N. C.
Florida theatre for sale, downtown Tampa.
Lease with options renew. Low rent, low fliit film
to
rates. 325 seals. Simplex equipment; $6,750 buys.
Write 0. J. Reynolds, liex Theatre. 1118 Franklui,
Tampa 2. I'ia.
West Texas. Long established, only theatre.
Excellent possibilities. $18,500 complete. Boxoffice,
4397.
$54,000, with terms. Dallas area, exceptionally
live town of 4,000; only theatre. 500 seats.
Corner brick building included. $20,000 1951
profit indicated. Beautiful home available. Exclusive.
Arthur Leak. Specialist. 3305 Caruth,
Dallas,
Tex.
Finest area northwest Arkansas. Broiler country.
Well equipped masonry building. Only show
growing trade center. $12,500 handles. $10,000
yearly profit per owner. Exclusive. Arthur Leak,
3305 Caruth. Dallas. Tex.
One Southwcst's best investments. Modern 500-
car drive-in. City 60,000. One other drive-in
here. $5,000,000 payroll factory signed. Reactivated
huge military seems certain. New major
highw.ay should double traffic access. Iligldy
profitable, yet must sell. Natural causes. $50,000
handles. Qualified prospects, please. Exclusive.
Arthur Leak, Specialist, 3305 Caruth, Dallas, Tex.
Near Waco. Modern, highly profitable drive-in.
city 30,000. Finest projection, sound. Excellent
record earnings. $31,000 handles. Also, same
area, modern drive-in, including apartment.
$28,500 down. Also, near Little Rock, very modern
drive-in; concessions run 45% tickets. $22,000
down. Exclusive. Arthur Leak, 3305 Caruth.
Dallas,
Tex.
West Texas thriving city 60,000, making strides.
1,485-seat operation doing well, excellent potential.
$31,000 handles. Everything for gracious living
conditions. Exclusive. Arthur Leak. 3305 Caruth,
Dallas.
Tex.
Theatre, central Ohio. 54x80' brick building,
with apartment. Ill health forces sale. F. J.
Jones. Fredericktown. Ohio.
Theatre for sale. Parker Theatre, Parker, Pa.
For sale or lease. 14 theatres and 1 drive-in in
towns population 4.000 .and up. Buyer must have
$250,000 In cash. Boxoffice. 4400.
Theatre for sale or lease: Recently remodeled.
568 seats. Air conditioned. Two tenants. Owner
can live in building. Subsequent run. Boxoffice,
4401,
Theatre for sale; Dovmstate Illinois. Building
and equipment, two years old. 650 seats. Town
11.000. Franke, 2520 Leiand, Chicago 25, 111.
Theatre in north central Kansas. Seats 288.
:o competition for 18 miles. Gross $1,500
lunthly. K.ashfinder, Wichita, Kas.
Theatre in good small Kansas town. No close
competition. Doing good business. Kashfinder.
Wichita. Kas.
Theatre in Wichita. Kas. Seats 365. Yearly
ume $40,000. Building leased. Terms on realable
price. ICashfiuder, Wichita, Kas.
Florida: Downtown. 850-seat. first and secpnd
run, newly reconditioned theatre; formerly leased
Paramount 16 years. Will sell or lease. 15% gross,
long term, for ten thousand cash. John Gillooly.
128 17th Ave. No., St. Petersburg. Fla.
For sale. Wisconsin theatre; 1.500 population.
Xo competition, very good equipment. Grossing
$600 per week. $25,000 down, balance like rent,
including very good building. Boxoffice. 4405.
Kansas City. Mo., neighliorhnod theatre. Potentials
for live wire showman. Long lease, low rent,
good concessions. Books open. Reasonable, terms.
Xo brokers, Boxoffice. 4406.
Rocky mountains. Excellent county seat town.
.\ew projection, sound. Netting over $10,000.
Long Full $29,000, Terms. Box-
lease. price,
office. 4380.
MORE CLASSIFIED ADS
ON PAGE 37

-'.y
V
SHOWMANSHIP
^ PROFITS!
SI^ACCESSORIES
...at LESS than the t^04^ Off ^^Ufit^CfU^/
THE "PEOPLE WILL TALK"
DOOR HANGER
^of
ci^
Si
each
Here's a great BARGAIN in SHOWMANSHIP! 20th Century. Fox, to
prove the value of NOVELTY Accessories . . . has prepared the colorful,
die-cut exploitation items you see on this page! Each NOVELTY is an
item of outstanding value and eye-appeal! And each item is priced far below
the actual cost of printing. In fact . . . 20th Century-Fox is absorbing a
sizeable portion of the printing cost . . . and NATIONAL SCREEN SERV-
ICE is charging NOTHING for the sale and distribution services being
rendered!
That gives YOU . . . these sensational exploitation values ... at just a
fraction of what they actually cost to print!
You can't afford to pass up this monev-saving opportunit>', to MAKE MORE
MONEY with these 20th Century-Fox Hits! Use these NOVELTY Acces-
put the "BUSINESS" back in SHOW BUSINESS! Ask at your
sories to
local 20th Century-Fox or NSS exchange.
colorful hanger for door-knobs,
milk bottles, telephones, car
doors, etc.
THE 4-COLOR 'BELVEDERE'
BELL
THE "BATHSHEBA" PROCESS
COLOR COUNTER CARD
for streamers and hangers, in lobb>',
under marquees, or away-from-theatre,
in merchants' windows, over soda
fountains, bars, doorways, etc.
stands on its own easel in your boxoffice,
or merchants'windows, on counters, soda
fountains, bars, restaurant tables, etc.
Each novelty contains space for imprint
of theatre
name and play dates.
\Qc^^
t_y p/tizeB/»Br Of r//fmousmr