Boxoffice-January.07.1950

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SOUTHWESTERN ioifi LISTEN! The best sound you potential and actual Drive-In theatre folk are going to be hearing will come out of the RCA Drive-In Theatre Sound Systems. Built around RCA's sensational in-cor speakers, this system enables your Drive-In to operate at any location without fear of kicks and injunctions from noise-conscious neighbors. And the quality of the- sound from the RCA system is up to and above standard. Naturally, since RCA's Drive-In Theatre Sound Systems is featured and endorsed by Southwestern. Come in, wrile in or phone in to get the details. Southwestern Theatre Equipment Company IN DALLAS 2010 Jackson Street Telephone Prospect 7-3571 IN HOUSTON 1416 Main Street Telephone Capitol 9906 Theatre TV Quiz Ruled Lottery in Wisconsin MILWAUKEE — After Attorney General Thomas E. Pairchild turned down the application of the Theatre TV Quiz Corp., an "unidentified theatre operator of Milwaukee" is reported to have approached him with a modified plan of giving a TV set prize. He described the plan as follows: The theatre would solicit advertising from merchants in the vicinity of the theatre. The merchants would be supplied with tokens which could be distributed among customers who asked for them. At a specified time the theatre would present a television set to the holder of largest number of tokens. In reviewing this new plan, Fairchild declared that the giving of a prize would be the "consideration," and the "chance" would be that no one would know who would win. Both are part of a lottery and the plan would be illegal. If any theatre in Wisconsin tries such a plan, it would be guilty of using the television gift as a lottery, the attorney general declared. Westerns-Features-Serials Tower Pictures Co. HAROLD SCHWARZ 302 S. Harwood St. Dallas 1. Texas Phon«s C-7357 and H-3998 The Pure Cocoanut Oil Popcorn Seasoninc and A Complete Line of Popcorn and Popcorn Su||>hes RUBE MELCHER POPPERS SUPPLY CO. 114 W. 18tb Street Kansas City 8, Mo. IIIDTIDII PICTURE SERVICE Co. 125 HYDE ST. * SanFrancitco(Z)CdliF. GOOD-BY. . . fo perforated screens MOVE OVER, HORSES AND BUGGIES, LOW INTENSITY LAMPS, HARD CHAIRS AND MANY MORE OBSOLETE ITEMS: The Only Really

Manager Ryan Scoops Newsreels and Video from Mideast Edition DETROIT—Tradition that "the show must go on" was well exemplified by the ingenuity of Thomas W. Ryan, manager of the Carlton, neighborhood house operated by the Krass circuit, in scooping both newsreels and television. The subject was the fatal crash of a cargo plane a few blocks from his home. Ryan heard the plane and the noise, but figured it was just another auto smashup until his wife went over and saw the plane stuck right in the middle of a house. Ryan grabbed his 16mm camera, found no film, went after Peter Kavel, relief manager for the Wlsper & Wetsman circuit, and another photographer, who had left for Dayton. Meantime Ryan had to get to the Carlton Theatre on the opposite side of the city to open for the matinee about the time that Kavel showed up, having returned in disgust from the start of his trip after having two tires blow out. Kavel speeded over to shoot the scene, and the two managers found they had an exclusive on their hands. Newsreel cameramen had figured the day was too dark to justify shooting, while the television cameras were already setting out to give football coverage when word of the accident came. But no commercial firm could be found in town to handle the processing on a Saturday—the accident occurred at 10:30 a. m. So Ryan dug up an amateur photographer, had him develop the film, brought in his 16nun projector, and had the reel on the screen for the evening show, running It two days. The payoff of the story occurred on Monday when WJBK-TV learned of the film and bought exclusive rights to the reel from Ryan, running the scene in the "Four Star News Show" on Monday night over television, with special credits before and after given to the Carlton Theatre. Will Screenplay 'St. Colomba' Waldo Salt will screenplay the Theodore Dreiser short story, "St. Colomba and the River." Eight 16mm Distributors To Handle EL Features NEW YORK—A gi'oup of eight U.S. 16mm film leaders, representing 34 local film libraries, have formed a distribution organization to handle the new Eagle Lion product, according to George J. Bonwick, president of Pictorial Films, Inc. The exclusive distribution arrangement is for the group to take collectively a minimum of 40 16mm prints of each of the new EL pictures, in exchange for which Pictorial has guaranteed that it will not sell any EL product to anyone else in the respective territories. The distributors in this national distribution organization wUl be: Larry Salzman, Film Center, New York City; Carl Kunz, Kunz Motion Pictures, Philadelphia; Jack Carter, National Film Service, Raleigh, N. C; Allan Twyman, Twyman Films, Dayton; Carl and Al Evers, Sun Ray Films, Cleveland; Keith South, Modern Sound Pictures, Omaha; Ray Swank, Swank Motion Pictures, St. Louis, and Ed Stevens, Stevens Pictures, Atlanta. The features include several released nationally during the 1948-49 season, including: "Red Stallion in the Rockies," "Let's Live a Little," "Tulsa," "The Big Cat," "The Scar," "Down Memory Lane," "He Walked By Night," "The Spiritualist" and "The Black Book," the latter an August 1949 release. BOX OFFICE STinULATORS NO COST TO THEATRE EVERYTHINGr^NERWARE INTERSTATE THEATRE SERVICE RESEARCH BUREAU for MODERN THEATRE PLANNERS ENROLLMENT FORM FOR FREE INFORMATION The MODERN THEATRE PLANNING INSTITUTE 825 Van Brunt Blvd. Kansas City 1, Mo. Please enroll us in your RESEARCH BUREAU lo receive information regularly, as released, on Ihe foUoviring subjects for Theatre Planning: n Acoustics n Lighting Fixtures D Air Conditioning Plumbing Fixtures a Architectural Service ^ projectors n "Black" Lighting n Projection Lamps n Building Material D Carpets D Coin Machines n Complete RemodelingD Sound Equipment n Decorating Television n Seating n Signs and Marquees D Drink Dispensers D Theatre Fronts n Drive-In Equipment D Vending Equipment POPCORN MACHINES YOUR THEATRE'S FEATURE ATTRACTION D Other Subjects Smart showmen know the extra profit to be made with an attractive Manley Popcorn Machine and Manley products. MANLEY POPCORN MACHINE substitute for Manley controlled d Manley special seasoning and Manley candy stripped bags and complete the package. Theatre Seating Address City Capacity State Signed Postage-paid reply cards for your further convenience in obtaining information are provided in The MODERN THEATRE Section, published with the first issue of each month. BOXOFFICE January 7, 1950 87

Manager Ryan Scoops<br />

Newsreels and Video<br />

from Mideast Edition<br />

DETROIT—Tradition that "the show must<br />

go on" was well exemplified by the ingenuity<br />

of Thomas W. Ryan, manager of the Carlton,<br />

neighborhood house operated by the Krass circuit,<br />

in scooping both newsreels and television.<br />

The subject was the fatal crash of a<br />

cargo plane a few blocks from his home.<br />

Ryan heard the plane and the noise, but<br />

figured it was just another auto smashup until<br />

his wife went over and saw the plane<br />

stuck right in the middle of a house.<br />

Ryan grabbed his 16mm camera, found no<br />

film, went after Peter Kavel, relief manager<br />

for the Wlsper & Wetsman circuit, and another<br />

photographer, who had left for Dayton.<br />

Meantime Ryan had to get to the Carlton<br />

Theatre on the opposite side of the city to<br />

open for the matinee about the time that<br />

Kavel showed up, having returned in disgust<br />

from the start of his trip after having two<br />

tires blow out. Kavel speeded over to shoot<br />

the scene, and the two managers found they<br />

had an exclusive on their hands.<br />

Newsreel cameramen had figured the day<br />

was too dark to justify shooting, while the<br />

television cameras were already setting out to<br />

give football coverage when word of the accident<br />

came. But no commercial firm could<br />

be found in town to handle the processing<br />

on a Saturday—the accident occurred at 10:30<br />

a. m. So Ryan dug up an amateur photographer,<br />

had him develop the film, brought in<br />

his 16nun projector, and had the reel on the<br />

screen for the evening show, running It two<br />

days.<br />

The payoff of the story occurred on Monday<br />

when WJBK-TV learned of the film and<br />

bought exclusive rights to the reel from Ryan,<br />

running the scene in the "Four Star News<br />

Show" on Monday night over television, with<br />

special credits before and after given to the<br />

Carlton Theatre.<br />

Will Screenplay 'St. Colomba'<br />

Waldo Salt will screenplay the Theodore<br />

Dreiser short story, "St. Colomba and the<br />

River."<br />

Eight 16mm Distributors<br />

To Handle EL Features<br />

NEW YORK—A gi'oup<br />

of eight U.S. 16mm<br />

film leaders, representing 34 local film libraries,<br />

have formed a distribution organization<br />

to handle the new Eagle Lion product,<br />

according to George J. Bonwick, president of<br />

Pictorial Films, Inc. The exclusive distribution<br />

arrangement is for the group to take<br />

collectively a minimum of 40 16mm prints of<br />

each of the new EL pictures, in exchange for<br />

which Pictorial has guaranteed that it will<br />

not sell any EL product to anyone else in the<br />

respective territories.<br />

The distributors in this national distribution<br />

organization wUl be: Larry Salzman,<br />

Film Center, New York City; Carl Kunz, Kunz<br />

Motion Pictures, Philadelphia; Jack Carter,<br />

National Film Service, Raleigh, N. C; Allan<br />

Twyman, Twyman Films, Dayton; Carl and<br />

Al Evers, Sun Ray Films, Cleveland; Keith<br />

South, Modern Sound Pictures, Omaha; Ray<br />

Swank, Swank Motion Pictures, St. Louis,<br />

and Ed Stevens, Stevens Pictures, Atlanta.<br />

The features include several released nationally<br />

during the 1948-49 season, including:<br />

"Red Stallion in the Rockies," "Let's Live a<br />

Little," "Tulsa," "The Big Cat," "The Scar,"<br />

"Down Memory Lane," "He Walked By Night,"<br />

"The Spiritualist" and "The Black Book," the<br />

latter an August 1949 release.<br />

BOX OFFICE STinULATORS<br />

NO COST TO THEATRE<br />

EVERYTHINGr^NERWARE<br />

INTERSTATE<br />

THEATRE SERVICE<br />

RESEARCH BUREAU<br />

for<br />

MODERN THEATRE<br />

PLANNERS<br />

ENROLLMENT FORM FOR FREE INFORMATION<br />

The MODERN THEATRE<br />

PLANNING INSTITUTE<br />

825 Van Brunt Blvd.<br />

Kansas City 1, Mo.<br />

Please enroll us in your RESEARCH BUREAU<br />

lo receive information regularly, as released, on<br />

Ihe foUoviring subjects for Theatre Planning:<br />

n Acoustics n Lighting Fixtures<br />

D Air Conditioning Plumbing Fixtures<br />

a Architectural Service<br />

^ projectors<br />

n "Black" Lighting<br />

n Projection Lamps<br />

n Building Material<br />

D Carpets<br />

D Coin Machines<br />

n Complete RemodelingD Sound Equipment<br />

n Decorating<br />

Television<br />

n Seating<br />

n Signs and Marquees<br />

D Drink Dispensers D Theatre Fronts<br />

n Drive-In Equipment D Vending Equipment<br />

POPCORN<br />

MACHINES<br />

YOUR THEATRE'S<br />

FEATURE ATTRACTION<br />

D Other<br />

Subjects<br />

Smart showmen know the extra profit to be made with<br />

an attractive Manley Popcorn Machine and Manley<br />

products.<br />

MANLEY<br />

POPCORN MACHINE<br />

substitute for Manley controlled<br />

d Manley special seasoning and<br />

Manley candy stripped bags and<br />

complete the package.<br />

Theatre<br />

Seating<br />

Address<br />

City<br />

Capacity<br />

State<br />

Signed<br />

Postage-paid reply cards for your further convenience<br />

in obtaining information are provided in The MODERN<br />

THEATRE Section, published with the first issue of<br />

each month.<br />

BOXOFFICE January 7, 1950 87

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