Boxoffice-January.07.1950
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SOUTHWESTERN ioifi<br />
LISTEN!<br />
The best sound you potential and actual Drive-In theatre folk are going to be hearing<br />
will come out of the RCA Drive-In Theatre Sound Systems. Built around RCA's<br />
sensational in-cor speakers, this system enables your Drive-In to operate at any<br />
location without fear of kicks and injunctions from noise-conscious neighbors.<br />
And the quality of the- sound from the RCA system is up to and above standard.<br />
Naturally, since RCA's Drive-In Theatre Sound Systems is featured and endorsed<br />
by Southwestern. Come in, wrile in or phone in to get the details.<br />
Southwestern Theatre Equipment Company<br />
IN<br />
DALLAS<br />
2010 Jackson Street<br />
Telephone Prospect 7-3571<br />
IN<br />
HOUSTON<br />
1416 Main Street<br />
Telephone Capitol 9906<br />
Theatre TV Quiz Ruled<br />
Lottery in Wisconsin<br />
MILWAUKEE — After Attorney General<br />
Thomas E. Pairchild turned down the application<br />
of the Theatre TV Quiz Corp., an<br />
"unidentified theatre operator of Milwaukee"<br />
is reported to have approached him with a<br />
modified plan of giving a TV set prize. He<br />
described the plan as follows:<br />
The theatre would solicit advertising from<br />
merchants in the vicinity of the theatre. The<br />
merchants would be supplied with tokens<br />
which could be distributed among customers<br />
who asked for them. At a specified time the<br />
theatre would present a television set to the<br />
holder of largest number of tokens.<br />
In reviewing this new plan, Fairchild declared<br />
that the giving of a prize would be<br />
the "consideration," and the "chance" would<br />
be that no one would know who would win.<br />
Both are part of a lottery and the plan would<br />
be illegal. If any theatre in Wisconsin tries<br />
such a plan, it would be guilty of using the<br />
television gift as a lottery, the attorney general<br />
declared.<br />
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