Boxoffice-January.07.1950

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i OKLAHOMA CITY Twrr. and Mrs. Ralph Talbot of Tulsa were in New Orleans for the Sugar Bowl game January 2 . . . "Sands of Iwo Jima" opened at the Midwest Friday (6) ... "The Great Lover" was the Criterion's New Year's day screen feature. Paul Townsend, Midwest manager, arranged special fanfare for the launching of "Iwo Jima" on the Midwest screen. The premiere was set for 7:30 p. m. Just before the showing started, there was a parade of marine corps reserve units, headed by a Your Besf Buy is Griggs' New 30-Line Chair! with the self' rising seat! A brand new chair lor finer theatres. Well constructed, comfortable, good looking, reasonably priced. This chair is equipped with automatic self-rising seat. For complete information See E. J. Staton in our Oklahoma City office, 708 W. Grand, 7-I82I, Oklahoma City, Okla. See Forrest Dunlop m our Dallas office, 2008 Jackson Stree; Riverside 3595, Dallas, Texas Or Call, Wire or Write: fp/qqc^ Bclton, Texas EQUIPMENT COMPANY Offices: Dallas, Memphis, Shreveport, Oklohoma Cify ond New York City. The newly redecorated Gay Theatre in Kountze is now equipped with the new and colorful Cretors Hollywood popcorn machine. This theatre is operated by Mildred Bracken, so we will say, "Ask the woman who owns one" (with apologies to Packard. band. The parade terminated in front of the theatre for a flag raising ceremony. A squadron of marine reserve pilots from Dallas flew over the town during the afternoon. The governor proclaimed the day of the picture's opening, "Iwo Jima" day in Oklahoma. Audie Murphy spent a few days recently visiting in Perryton, Tex., according to H. D. Barnes of the Ellis and Pertex theatres there. Barnes is projectionist at the theatres for Verb Conley. DeBra Predicts Pictures Will Be More Mature MILWAUKEE—Increased concentration by motion picture producers on the making of mature films aimed at adults 30 years of age and older was predicted here recently by Arthur DeBra, New York, director of public relations for the Eric Johnston office. Speaking at a meeting of the Milwaukee County Better Films council, DeBra said that until recently the film industry tried mainly to appeal to the young adult group from 16 to 30. But now, he explained, "the growing group of older adults in the population and the current tightening economic conditions In the industry are changing the trend." DeBra pointed out that older adults are not interested in the simple "boy meets girl" situation, but prefer something real and something'to think about. The answer, he asserted, is more films like "The Forsyte Woman" and "The Heiress," mature In thought and action and having a "dramatic clutch." Paul Hochuli Selects 13 HOUSTON—Paul Hochuli, amusement editor of the Houston Press, listed the following 13 pictures as his "best 10 of the year": Champion, Come to the Stable, Command Decision, The Great Gatsby, I Was a Male War Bride, Joan of Arc, Letter to Three Wives, Lost Boundaries, Quartet, She Wore a Yellow Ribbon, The Snake Pit. The Stratton Story and Hamlet. CHICAGO 1327 S. Wabash FILMACK NEW YORK 619 W. 54th St. CHAS. E. Charlie DARDEN & CO., INC. 308 SOUTH HARWOOD op • DALLAS, TEXAS PHONE RIVERSIDE 6134 fOUIPMENT OISPL/Iir il^\.l% M & EQUIPMENT CO. DELTA THEATRE SUPPIY HOMA THEATRE SUPPLY CO. SELL YOUR THEATRE PRIVATELY Your Deal Handled Personally 7" 27 years experience We Cover the U. S. Moiket Arthur Leak Theatre Sales Exclusively 3422 Kinmorc Dallas 10, Tex Phone T3-2026 DRIVE-IN THEATRE New 40" Double Face Entrance or Exit Light Also available single face DRIVE-IN THEATRE MFG CO. 729 Paltimore Kansai City. Mo 84 BOXOFFICE January 7, 1950
Equipmeni manvfacfored by CENTURY PROJECTOR CORP., New York, N. Y. • Reduces film distortion due to high current arc lamps. • Full brilliance and sharper pictures projected wiHiout loss of light or wasted power. • Now, full illumination on the no light toss largest screens. Bmiiant, shorp pictu • Equipment investment costs considerably reduced. Wofer cooling i, opiionol-availabit, on oil modtis o» ilight txlro coti No air blowers No LIGHT LOSS due fo heoP absorbing gloss filters 5.. h.m ol.o for your n.ed. ir, th.otro equipment, ports and service. HARDIN THEATRE SUPPLY CO. 714 South Hampton Road Dallas 11, Texas BOXOFFICE :: January 7, 1950 85
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fAL NET PAID CIRCULATION EXCEEDS 23
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! ! ! WAIT! DON'T CLOSE THE BOOKS Y
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m to Beat every program in its hist
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J-lu Ayulu fit llu yv lotion /Ulctu
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. . Keep . . Mr. . . Hollywood . .
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FROM COAST TO COAST! "Best picture
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-y ^M THE ACCLAIM AND THE GROSSES A
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RCA Offers Complete Drive-In Planni
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Thelma Jordon Is Something To Talk
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salaried producers will bring the M
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. . to meet CINDERELLA. . . your bo
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: January CHESTER FRIEDMAN EDITOR H
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Here Are 4 Proven Package Combinati
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School cheer leaders help to enthus
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: January Sons of War Veterans, Ind
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20th Jersey Allied Unit Will Act on
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• Reduces film distortion due to
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. . . Max . . Elmer . . The . . Edd
Page 37 and 38: . . The . . "The . . The . . . Jame
Page 39 and 40: nEws AND VIE^VS THE PRODUCTION CENT
Page 41 and 42: — Arizona Anniversary To Feature
Page 43 and 44: YOU get extra results with equipmen
Page 45 and 46: \ Theatre Chandelier Falls, Hurts T
Page 47 and 48: . . DeLake House Burns Just After P
Page 49 and 50: SALT LAKE CITY /ôld weather and bl
Page 51 and 52: Komm Family Forms New Operating Co.
Page 53 and 54: YOU get extro resuhs withlêqoipmen
Page 55 and 56: $8,427 Erects This Striking # "'' ^
Page 57 and 58: . . — town for personal appearanc
Page 59 and 60: St. Paul Council Shuns Action on 'O
Page 61 and 62: E
Page 63 and 64: . . . Louis . . Oscar . . . . W. Pr
Page 65 and 66: . . Omaha . . MGM . . United Film S
Page 67 and 68: Film Problems Form College Forum To
Page 69 and 70: '. • Full brilliance and sharper
Page 71 and 72: $8427 Erects This Striking # New Sc
Page 73 and 74: . . Scores T. J. Hickes Observes TO
Page 75 and 76: ' . . . Roy . . Bernice . . Milton
Page 77 and 78: . . William . . Ohio Theatre Servic
Page 79 and 80: Capitol in Meriden To Add TV Lounge
Page 81 and 82: YOUgetextroresohsWrtli equipment TR
Page 83 and 84: • ^ : . . Paul . . The . . Manage
Page 85 and 86: . . . Monk . . . George . . Mrs. .
Page 87: Church Moves Out For Stage Shows 60
Page 91 and 92: Manager Ryan Scoops Newsreels and V
Page 93 and 94: . . Manager . . Paul . . Eight . .
Page 95 and 96: Anchored Balloon Promotes 'Jolson'
Page 97 and 98: YOU get extto results with quipment
Page 99: . . . The . . Leo — thought of a
Page 102 and 103: . . Earl . . U-Ark . . Robert . . F
Page 104 and 105: . . Edgar —— — — — MONTRE
Page 106 and 107: . . . Heavy . . . Micky . . Joan .
Page 108 and 109: iilU'iiniiiiii lliBlliBNW foasm Res
Page 110 and 111: , Ask the man who SHOWS one! > If,
Page 112 and 113: SEE THIS I COLOR EFREEI This fiftee
Page 114 and 115: ELEGANCE WITH ECONOMY By HANNS R. T
Page 116 and 117: importance to the refreshment niche
Page 118 and 119: CANADIAN THEATRES of the Odeon chai
Page 120 and 121: CARPETS THAT CARRY CHARM VÂRPET TE
Page 122 and 123: . lULTIPLY YOUR POPtURITPROFITS '[/
Page 124 and 125: next month .,,youHl see it ext mont
Page 126 and 127: As the First in a Cross-Country Ser
Page 128 and 129: " Hartford, Conn, Refreshment Surve
Page 130 and 131: yltefc»fc »'i»>ii4»»>»»^*>»
Page 132 and 133: Soft Drink Vender Offers a Choice o
Page 134 and 135: . DETROIT SUBURB GETS NEW THEATRE R
Page 136 and 137: — AT THE DROP OF With Coins for C
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. ANOTHER ( ACHIEVEMENT and the Map
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(^ccaneC jr4^îC»t4t PROTECTING TH
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— — Elegance With Economy (Cont
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— — life Theatres First to Inst
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. AB READERS' BUREAU For literature
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PARK-LIKE AREA in center of develop
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Undistorted Image and High Speed in
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— LOUISE GRAVES, HAS SWITCHED TO
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URGES USE OF LIGHTER PRINTS FOR BET
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— Rustic Atmosphere Maintained At
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EQUIPMENT Sr DEVELOPMENTS Vacuum-Ty
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The Drive-ln Deal you've been waiti
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Counter Signs Added To Lamolite Lin
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— NEW! GOLDE MOD-URN SAND URN ent
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WHEREVER APPEARANCE ANjUNEATNESS yo
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EXHIBITOR HAS HIS SAY — ABOUT PIC
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I Exhibitor Has His Say (Continued
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(+VerY Good; + Good; ±Fair; —Poo
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FEATURE chart]
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SHORTS REVIEWS Opinions on tlie Cur
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FEATURE REVIEWS Story Synopsis; Adl
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QUARTERLY INDEX TO PICTURE GUIDE RE
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next month ...youHl see it next mon
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Boxoffice-January.07.1950

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