Boxoffice-January.07.1950

i
OKLAHOMA CITY
Twrr. and Mrs. Ralph Talbot of Tulsa were
in New Orleans for the Sugar Bowl game
January 2 . . . "Sands of Iwo Jima" opened
at the Midwest Friday (6) ... "The Great
Lover" was the Criterion's New Year's day
screen feature.
Paul Townsend, Midwest manager, arranged
special fanfare for the launching of
"Iwo Jima" on the Midwest screen. The
premiere was set for 7:30 p. m. Just before
the showing started, there was a parade of
marine corps reserve units, headed by a
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See Forrest Dunlop
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Bclton,
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EQUIPMENT
COMPANY
Offices: Dallas, Memphis, Shreveport, Oklohoma
Cify ond New York City.
The newly
redecorated Gay
Theatre in Kountze is now
equipped with the new and colorful
Cretors Hollywood popcorn
machine.
This theatre is operated by Mildred
Bracken, so we will say, "Ask
the woman who owns one" (with
apologies to Packard.
band. The parade terminated in front of the
theatre for a flag raising ceremony. A squadron
of marine reserve pilots from Dallas flew
over the town during the afternoon. The
governor proclaimed the day of the picture's
opening, "Iwo Jima" day in Oklahoma.
Audie Murphy spent a few days recently
visiting in Perryton, Tex., according to H. D.
Barnes of the Ellis and Pertex theatres there.
Barnes is projectionist at the theatres for
Verb Conley.
DeBra Predicts Pictures
Will Be More Mature
MILWAUKEE—Increased concentration by
motion picture producers on the making of
mature films aimed at adults 30 years of age
and older was predicted here recently by
Arthur DeBra, New York, director of public
relations for the Eric Johnston office.
Speaking at a meeting of the Milwaukee
County Better Films council, DeBra said that
until recently the film industry tried mainly
to appeal to the young adult group from 16
to 30. But now, he explained, "the growing
group of older adults in the population and
the current tightening economic conditions
In the industry are changing the trend."
DeBra pointed out that older adults are
not interested in the simple "boy meets girl"
situation, but prefer something real and
something'to think about. The answer, he
asserted, is more films like "The Forsyte
Woman" and "The Heiress," mature In
thought and action and having a "dramatic
clutch."
Paul Hochuli Selects 13
HOUSTON—Paul Hochuli, amusement editor
of the Houston Press, listed the following
13 pictures as his "best 10 of the year":
Champion, Come to the Stable, Command
Decision, The Great Gatsby, I Was a Male
War Bride, Joan of Arc, Letter to Three
Wives, Lost Boundaries, Quartet, She Wore
a Yellow Ribbon, The Snake Pit. The Stratton
Story and Hamlet.
CHICAGO
1327 S. Wabash
FILMACK
NEW YORK
619 W. 54th St.
CHAS. E.
Charlie
DARDEN & CO., INC.
308 SOUTH HARWOOD op • DALLAS, TEXAS
PHONE RIVERSIDE 6134
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Phone T3-2026
DRIVE-IN
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New 40" Double Face Entrance or Exit Light
Also available single face
DRIVE-IN THEATRE MFG CO.
729 Paltimore
Kansai City. Mo
84 BOXOFFICE January 7, 1950