, . Joe . . Monogram . . Boots MILWAUKEE Mew Year's eve kids matinees were put on at the St. Cloud Amusement Corp.'s Oriental, Tower and Zenith, with free noisemakers. In addition to the regular program, ten cartoons were shown, with community singing in the afternoon . Woodward of Delft & Affiliated Theatres, who was confined to his home for weeks last summer with a broken leg and later had to go back to the hospital due to a blood clot which developed while the leg healed, is back on the job without the cast. He still has to go easy on the leg, he says. Twentieth Century-Fox held its holiday _^-nnouncina: 9- ALICE DUBin monTH party at the Medford hotel . . . Warner employes went to Chicago to hold their party with the Chicago staft ... At four Warner houses here, the Egyptian, Milwaukee, Granada and Juneau theatres, a special matinee was given for kids, featuring 25 cartoons at 25 cents admission ... At the Fox Downer on the upper east side, "A Place in the Sun" was on the screen. Lou Gamble, brother of Ted of Standard Theatres, visited his brother and others in show business . . . Charles Perry, former manager of the Strand when Saxe operated it, is reported to have been elected chief barker of the Detroit Variety Club, his second election to that position. His first term ended ten years ago. Perry is manager of the Adams and Downtown theatres in Detroit. Don Schwartz of Realart is reported to have booked his combination bill of "If I Had Mv Way" and "East Side of Heaven" at Fox's Madison, Madison, for a week . . . Filmrow hears that Harold Calloway has opened the La Farge Theatre at La Farge, after remodeling. Charles Trampe, after a siege at Mayo clinic, Rochester, returned home and is convalescing. He is at his office at Monogram an hour or two every day . . . Visitors at Variety Club were Irving Werthwein of Paramount, Chicago: Gill Nathanson, Minneapolis; Joe Bereson and friend Becker of Chicago, and Elmer Brennan of Green Bay, Standard Theatres supervisor there. Oscar Olsen, business executive for the projectionists imion, held a cocktail party at union headquarters here and . Film Service held a holiday party at their offices for all employes, associates and friends. William Aschman of the DeVry Corp., Chicago, former branch manager for Pathe here and in Chicago, spent a week with friends along Filmrow. Bill is one of the pioneer filmmen in the midwest . Sharun of Theatre Pi-emiums, Detroit, visited friends here dm-ing his holiday vacation . . . Directors of Variety Tent 14 held a meeting December 28 and appointed committees for the coming year. Proposed Jingle Contest Held Void in Wisconsin MILWAUKEE—A jingle contest for increasing theatre attendance has been turned down by the state attorney general as an illegal lottery. The fii'st lines of the proposed jingle read: "One, two three, four: Drink milk, drink more: Five, six, seven, eight," with a blank line to be filled in by the contestant. Attorney General Thomas E. Fairchild would not say what Milwaukee theatres has asked for permission to operate such a contest, but he said he had told the applicants that the manner of conducting the proposed contest would constitute a lottery, and he could not approve it. Fairchild said he had been told the contest would not be conducted in the theatres but would consist of filling in the last line of the jingle in the lobbies, with no paid admissions necessary, and the judges would make awards on the basis of neatness and originality. Prizes would be awarded at children's matinees on Saturdays, but the contestants would not have to be in the theatre. The attorney general said he did not think the contest was a test of skill, as no definite i-ules had been set up for judging. »*> - PROJECTION »^^ BASES Deluxe Model leoo cosjs cess BE MY VALENTINE DATE ME SOLID '^FEBRUflRV .^y^ilce SAY IT WITH PLAY DATES! csDubin HENRI ELMAN ENTERPRISES, Inc. 1327 SOUTH WABASH AVENUE PHONE WEbsler 9-2000 CHICAGO 5, ILL. III0TIDI1 PICTURE SERVICE [K. 125 HYDE ST. * S
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