Boxoffice-January.07.1950
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SALT LAKE CITY<br />
/^old weather and blizzards returned to the<br />
intermountain area to plague theatremen<br />
in Montana, Utah and Idaho. Although not<br />
as disastrous as the winter of 1949 blizzards,<br />
the latest bad weather tended to cut into<br />
theatre grosses.<br />
. . . Jules<br />
The area—particularly Salt Lake City—was<br />
deluged by another kind of blizzard when<br />
three field representatives dropped in to work<br />
on major releases. Dick Stevens, who was<br />
here on "AH the King's Men," succeeded in<br />
setting up showings for the press and radio<br />
and a command showing for Gov. J. Bracken<br />
Lee and his staff . . . Marty Weiser, putting<br />
in his last two weeks for Warners, was lining<br />
up the campaign for the opening of "Montana."<br />
to be held at the Utah<br />
Schwerin was working on "Samson and Delilah"<br />
and had lined up showings for religious<br />
groups.<br />
Mr. and Mrs. Erick C. Peterson and their<br />
son and daughter-in-law Mr. and Mrs. Carl<br />
Peterson were back in their home at the<br />
Motor-Vu Drive-in after a month's vacation<br />
in Hawaii. They retui-ned on the Lurline the<br />
day Clark Gable and his bride boarded it<br />
to leave on their honeymoon.<br />
One New Drive-in Opened<br />
In San Francisco Area<br />
SAN FRANCISCO—Drive-in developments<br />
in this area include:<br />
The Placer county planning commission issued<br />
a pei-mit to Harvey Smith and William<br />
Hall for the construction of a drive-in on a<br />
14-acre tract two miles from Auburn. Smith<br />
will resign as manager of two Roseville theatres<br />
to conduct the enterprise.<br />
The Alameda county planning commission<br />
set Januaj'y 10 for hearing on azi application<br />
for a drive-in on Central avenue north of<br />
Castro Valley boulevard. The application<br />
was filed by Arnold Anderson, realtor.<br />
The San Mateo county planning commission<br />
turned down a request for rezoning to<br />
permit construction of a drive-in next to<br />
Cypress Lawii cemetery in Colma.<br />
The new Rancho Drive-In opened last week<br />
in Placerville. It is operated by Mr. and<br />
Mrs. Lawrence Freitas and Mr. and Mrs.<br />
Clarence Freitas of San Juan Bautista and<br />
Mr. and Mrs. Victor Banta of Placerville.<br />
Ellis Theatre Is Sold<br />
SAN FRANCISCO—Dan McLean and Lee<br />
Dibble, owners of the Embassy here, have<br />
taken over the Ellis, formerly operated by<br />
William David. Dibble and McLean will<br />
change the policy of the house and remodel<br />
it soon after the first of the year. William<br />
Crosby, formerly with Golden State and<br />
Blumenfeld circuits, has been named house<br />
manager.<br />
Two-Day Free Theatre Party<br />
RENTON, WASH.—The Rainier Theatre<br />
here held a two-day free theatre party just<br />
before Christmas for local residents. The<br />
program, which ran continuously from 6<br />
p. m. Friday to midnight and from 1 p. m.<br />
Saturday until midnight, was sponsored by<br />
local merchants, who distributed tickets,<br />
Frank Schock is manager of the Rainier.<br />
United Paramount Gets OK<br />
For Salt Lake Building<br />
NEW YORK—Federal Judge Alfred Coxe<br />
has granted permission to United Paramount<br />
Theatres to build a new second-run theatre<br />
in Salt Lake City to replace the Victory Theatre,<br />
which burned several years ago. The<br />
new house will seat 1,000. Paramount has<br />
filed similar applications for theatres in<br />
Tampa and Miami.<br />
To Attend TOA Session<br />
LOS ANGELES—Two officers of the Theatre<br />
Owners of America from this area wUl be<br />
on hand for the annual midwinter meeting<br />
of TOA, to be held in Washington, beginning<br />
January 9. Planing east for the sessions will<br />
be Charles P. Skouras, president of National<br />
Theatres and Fox West Coast, who is TOA<br />
treasurer, and Sherrill Corwin, head of Metropolitan<br />
Theatres, a TOA vice-president.<br />
,^<br />
; '•ielloFpeanut cO<br />
BLOCKBUSTER<br />
Unidentified Man Pays<br />
Admission for 30 Kids<br />
BUTTE, MONT. — Tlie<br />
well-dressed<br />
man who walked along Park street and<br />
paused before the American Theatre here<br />
recently didn't look like Santa Claus, but<br />
to a swarm of 30 youngsters waiting for<br />
the boxoffice to open he soon became a<br />
glorified Kris Kringle.<br />
The man started counting noses, but the<br />
boys and girls paid no attention. Cashier<br />
Margaret Bennett entered the booth and<br />
began setting up her change and, tickets.<br />
The stranger edged through the kids,<br />
dumped a quantity of change on the glass<br />
top and said: "Thirty children's please."<br />
Miss Bennett admitted the 30 as the man<br />
walked off.<br />
is the Cream of the Crop<br />
CONSISTENT. UNIFORM QUALITY<br />
Highest popping throughout the year. Every Igt<br />
laboratory-tested. W© test—we don't guessl<br />
MORE ATTRACTIVE TASTIER, MORE TENDER<br />
Customers always come back lor more once<br />
they have tasted its delicious flavor.<br />
MORE RETAIL SALES PER BAG<br />
Means more profits to you. Blockbuster Popcorn<br />
is worth $5 to $10 more per bag than<br />
average corn because of higher popping volume.<br />
A trial order will convince you.<br />
MELLOS PEANUT CO.<br />
Los Angeles Chicago<br />
The MODERN THEATRE PLANNING INSTITUTE<br />
825 Van Brunt Blvd.<br />
Kansas City 1, Mo.<br />
POPCORN<br />
We Are<br />
Dealers<br />
POPCORN<br />
PEANUTS<br />
and<br />
SUPPLIES<br />
"Where Quality<br />
is Higher than<br />
Price!"<br />
A RESEARCH BUREAU<br />
for MODERN THEATRE PLANNERSI<br />
ENROLLMENT FORM FOR FREE INFORMATION<br />
l-^-oO<br />
Gentlemen:<br />
Please enrol! us in your REf/EARCH BUREAU to receive information regularly, as<br />
released, on the following subjects for Theatre Planning:<br />
n Acoustics<br />
n Air Conditioning<br />
n Architectural Service<br />
n "Black" Lighting<br />
D Building Material<br />
n Carpets<br />
n Coin Machines<br />
D Other Subjects<br />
Theatre<br />
Address<br />
City<br />
Complete Remodeling<br />
D Decorating<br />
n Drink Dispensers<br />
n Drive-In Equipment<br />
n Lighting Fixtures<br />
n Plumbing Fixtures<br />
n Projectors<br />
Signed..<br />
Seating<br />
n Projection Lamps<br />
n Seating<br />
Signs and Marquees<br />
n Sound Equipment<br />
n Television<br />
D Theatre Fronts<br />
n Vending Equipment<br />
(Owner-Manager)<br />
Capacity<br />
Postage-paid reply cards for your further convenience in obtaining information<br />
are provided in The MODERN THEATRE RED KEY Section (Nov. 19, 1949).<br />
BOXOFnCE January 7, 1950 46-C