Boxoffice-January.07.1950
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Boxoffice-January.07.1950

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^(Md(M ^e^i^nt THE FIRST NEW ODEON CINEMA completed since the war opened last week at Worcester, although work was started on it as early as 1939. In the spring of 1940, the first year of the war, the government issued an order prohibiting all non-essential building and the Worcester Odeon, which was prac- By JOHN SULLIVAN tion, a tendency for actors to set up their own production companies and to work for sharing terms rather than a flat salary. The film is titled "She Shall Have Murder" and is being produced by Derrick DeMarney at Riverside studios, for distribution by John Woolf's new company. DeMarney stars him- tically complete except for internal fittings, self in the film, together with Rosamund was taken over and used as a government John, and he is primarily responsible for the store for aircraft equipment. De-requisitioned whole structure of the production. Both he early this year, work was started almost immedia'eiy and Miss John are working for about a fifth on equipping the theatre ready for of their normal salary, but they are both this week's opening. financially interested in the picture. Although The C.M.A. circuit, which combines Odeon this kind of arrangement is fairly and Gaumont-British, have several other common in Hollywood it is comparatively new large thealres which were in course of construction in this counti-y and is encouraged by the when war was declared as well as National Film Finance Corp. many that were bomb damaged and have not DeMarney was last seen in "Sleeping Car been reopened since the war. The new year to Trieste." which was shown in New York ]?rouab"y will see many of these rebuilt or some time back, and Miss John starred in completed. Work has already started on the "Fame Is the Spur," which recently started Shepherd's Bush Pavilion, a large GB theatre a run in that city. which was bomb damaged and there is a large Odeon house in Paddington which was THIS WEEK'S OFFERING at the Odeon, nearly complete on the outbreak of war and Leicester Square, is the London Films production, which will probably open sometime in 1950. "The Cure for Love," which was pro- The Worcester Odeon is a 1,670-seat theatre duced and directed by Robert Donat and in —a useful addition to any circuit. The film which he stars. chosen to open with is "The Rocking Horse Walter Greenwood's story deals with the Winner," which stars the boy actor, John misadventures of an army sergeant who is a Howard Davies. A FILM STARTED WORK last week which hero in battle but a coward when dealing with women. Young Jack Hardacre comes home on leave to his native Lancashire to find an attractive young girl from London billeted on is typical of a new trend in British produc- Za^ecuiiue East: John Joseph, newly appointed eastern publicity director for MGM, returned to his New York headquarters after a stay of a week at the Culver City studio. Joseph previously was executive assistant to Howard Dietz, Loew's vice-president in charge of advertising and publicity. East: L. E. Goldhammer, eastern division sales manager for Monogram-Allied Artists, returned to Manhattan after huddling at the studio for a week with President Steve Broidy and other Hollywood executives. En route east Goldhammer planned to visit exchanges in Chicago, Minneapolis, Cleveland and Cincinnati. East: Having completed shooting on two new features for Paramount release, independent producer Hal Wallis planed for New York for conferences with Paramount homeoffice executives, helping to map advertising campaigns. He wiU also attend the eastern opening of his Barbara Stanwyck starrer, "Thelma Jordon." East: R. W. Alcorn, who makes his productional bow with "Johnny Holiday," for TTnited Artists release, planed to Gotham on the first lap of a projected tour of 30 key cities to attend openings of the feature. His Hdvance men on the barnstorming junket uill be publicists Ned Crawford and Pat Patterson and proceeds from the openings will ^n4SAielen4> be turned over to the Kiwanis International fund to combat juvenile delinquency. West: Ellis Arnall, president of the Society of Independent Motion Picture Producers, was due in from the east for a stay of ten days or two weeks. He planned a meeting with the SIMPP executive committee and huddles with various of the organi2ation's producermembers. North: Writer-director Maxwell Shane and Producer Jules Buck of 20th-Fox headed for Montreal and Quebec, Canada, to scout locations for a forthcoming picture. East: Actress Claire Trevor, Producer Milton Bren and Director William A. Seiter, associated in the making of "Borderline," to be released by U-I, will leave for New York late next week to participate in exploitation and publicity campaigns for the picture. East: Director Joe Newman trained to New York en route to Europe to begin preparaations for filming a George Raft starrer for Joe Kaufman Productions. Newman was accompanied by his wife. East: David Lipton, U-I's advertising-publicity director, headed for New York home office conferences and huddles in Washington with government officials concerning the upcoming premiere of "Francis" in Germany. his mother. He falls in love with her, but has a hard timie ridding himself of a worthless girl to whom he got engaged before going overseas. Finally, he tries the "cure for love," that is, marriage, w^hich is recommended by an old crone, and marries the London girl, leaving his hard-boiled ex-fiancee to grab the nearest m.an to her. Lancashire and the North of England may enjoy this comedy, but it is almost certain that no other district will. The whole production has the air of a village concert with each of the actors determined to give a solo performance that will outshine the others. Donat's work is more like a music-hall tm-n than film acting and Renee Asherson's idea of a Cockney accent will make London audiences hoot with derision. Quite the best acting in the film comes from Dora Bryan who made a hit as the street-walker in "The Fallen Idol" and whose role in this film is in similar vein. There is also a pleasant piece of comedy from Marjorie Rhodes and Charles Victor whose middle-aged courtship is far more appealing than the love affair of the two principals. With about 18 minutes cut from its running time "The Cure for Love" may be worth playing in U. S. theatres as the lower half of a double bill, but only as a novelty for Donat fans. J. ARTHUR RANK has often stated publicly that a British picture will outgross an American in the British market and this statement is still true—with one important qualification. A good British film will certainly do more business than a good American film, but the average British "programmer" will not pull in the patrons unless supported by an American feature. In view of the huge crowds that one sees waiting for admission to such pictures as "The Third Man" and "The Hasty Heart" there does seem to be reason in Sir Alexander Korda's repeated plea that good pictures should be given extended playing time. His own production, "The Third Man," ran for weeks at the Carlton Theatre, a Paramount house in the west end even after it had been through its general release in neighborhood houses. It must have enabled the Carlton to meet its quota for this year and has now moved over, presumably for the same reason, to the smaller Rialto Theatre where again it is attracting large crowds. A picture that can do big business like this should be held over for a second week at local cinemas and exhibitors would then be able to meet their quota more easily without complaints as to losses. Eric Johnston to Capitol After Hollywood Visit HOLLYWOOD—Here for a brief stay to survey the production scene and huddle with studio executives, Eric Johnston, president of the Motion Picture Ass'n of America, was scheduled to check out over the weekend for his Washington offices. Johnston came in from his home in Spokane, Wash., where he spent the holidays. Among the topics discussed during his visit were the upcoming negotiations concerning the Anglo-American films agreement, which expires this spring. DRIVE-IN THEATRE Combination Ramp Identification and Driveway Floodlight DRIVE-IN THEATRE MFG. CO. K?ns.fg!{y!'MS 42 BOXOFHCE January 7, 1950

YOU get extra results with equipment TROUBLE-FREE Mechanisms OIL-LESS BEARINGS & GEARS. The CENTURY mechanism is so beautifully designed it needs almost no maintenance. Bindups just don't occur,and there are no oil pumps or wells to mess up film and equipment. SUPERIOR SOUND FLunER SUPPRESSOR. Used in all Century sound-heads. Winner of the Academy Award and one reason for the superior quality of Century sound. • Reduces film distortion due to high current arc lamps. • Full brilliance and sharper pictures projected without loss of light or wasted power. • Now, full illumination on the largest screens. • Equipment investment costs considerably reduced. Wofer cooffng is optional — availabte all models at slight extra cost. GIRARD THEATRE SUPPLY CO. 532 West Van Buren Phoenix, Arizona WALTER G. Equipment manufactured by CENTURY PROJECTOR CORP., New York, N.Y PREDDEY CO. 187 Golden Gate Ave. San Francisco 2, California Ask your CENTURY dealer to demonstrate this new, improved equipment. See him also for your needs in theatre equipment, parts ond service. PROJECTION EQUIPMENT & MAINTENANCE COMPANY 1975 South Vermont Ave. Los Angeles 7, Californio WESTERN THEATRE EQUIPMENT CO. 1923 N, W. Kearney St. Portland, Oregon WESTERN THEATRE EQUIPMENT CO. 2224 Second Ave. Seattle 1, Wash. BOXOFFICE January 7, 1950 W 43

YOU<br />

get extra<br />

results with<br />

equipment<br />

TROUBLE-FREE Mechanisms<br />

OIL-LESS BEARINGS & GEARS. The CENTURY mechanism<br />

is so beautifully designed it needs almost no maintenance.<br />

Bindups just don't occur,and there are no<br />

oil pumps or wells to mess up film and equipment.<br />

SUPERIOR SOUND<br />

FLunER SUPPRESSOR. Used in all Century sound-heads.<br />

Winner of the Academy Award and one reason for<br />

the superior quality of Century sound.<br />

• Reduces film distortion due to<br />

high current arc lamps.<br />

• Full brilliance and sharper pictures<br />

projected without loss of<br />

light or wasted power.<br />

• Now, full illumination on the<br />

largest screens.<br />

• Equipment investment costs considerably<br />

reduced.<br />

Wofer cooffng is optional — availabte<br />

all models at slight extra cost.<br />

GIRARD THEATRE SUPPLY CO.<br />

532 West Van Buren<br />

Phoenix, Arizona<br />

WALTER G.<br />

Equipment manufactured by CENTURY PROJECTOR CORP., New York, N.Y<br />

PREDDEY CO.<br />

187 Golden Gate Ave.<br />

San Francisco 2, California<br />

Ask your CENTURY dealer to demonstrate this new, improved equipment.<br />

See him also for your needs in theatre equipment, parts ond service.<br />

PROJECTION EQUIPMENT &<br />

MAINTENANCE COMPANY<br />

1975 South Vermont Ave.<br />

Los Angeles 7, Californio<br />

WESTERN THEATRE EQUIPMENT CO.<br />

1923 N, W. Kearney St.<br />

Portland, Oregon<br />

WESTERN THEATRE EQUIPMENT CO.<br />

2224 Second Ave.<br />

Seattle 1, Wash.<br />

BOXOFFICE January 7, 1950 W 43

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