Boxoffice-January.07.1950
Candy Cane Lane Ten grade schools participated in radio broadcasts originating from Candy Cane Lane, pictured lelt, at the Manos Theatre in Unionlown. Pa. Students were interviewed by Santa and sang carols, w^ere then guests of Manager J. F. Bugala at the show. Right, ballyhoo invited all kids to meet Santa. At right is a display ten feet high erected for "Blue Lagoon" at the Indiana Theatre in Monon, Ind. D. C. Murray, manager, promoted the center display from a local jeweler. It tied in well with the picture since the diving figures were animated. The underwater setting vtaa especially helpful in drawing spectators. Street ballyhoo played an important role in the campaign devised by Mark DuPree for "I Was a Male War Bride" at the Daytona Theatre, Daytona Beach, Fla. Pictured above, motorcycle stunt and theatre truck bannered with signs. This lobby piece was designed by Wannie Tyers, manager of the Odeon in Toronto, for "Ichabod and Mr. Toad." Ichabod and his horse were animated. The animation drew considerable attention. In England, F. W. Fowler, manager of the Commodore Cinema, Bankhall, Liverpool, arranged this exhibit of television and radio sets as a tiein for "It's Magic." The cooperating store also used a window display. 28 —6— BOXOFFICE Showmandiser : : January 7, 1950
: January Sons of War Veterans, Indians Whoop for Tellow Ribbon' Supplementing a strong newspaper publicity campaign for "She Wore a Yellow Ribbon," supported by a contest sponsored by the I Syracuse, N. J., Post Standard, Sol Sorkin, manager of the RKO Keith's Theatre there, made numerous tieups and lined up unusual support from several different sources. An excellent word-of-mouth builder was a parade staged by the Sons of the Union Veterans of the Civil War post. The mayor of Syracuse headed the parade, and the marchers wore Civil war uniforms and were accompanied by a fife-and-drum corps. Units of the 108th infantry participated in the parade with jeeps, tanks and trucks. Indians from the Onondaga tribe, headed by Chief Big Tree who appears in the picture, also marched in the parade. Fine newspaper breaks were obtained when Chief Big Tree visited the newspaper offices and radio stations, and made a personal appearance on the theatre stage. Sorkin made a tieup with the Onondaga Historical Ass'n and obtained museum equipment used by the U. S. Cavalry during the latter part of the 19th century. The exhibit was set up in the theatre lobby prior to opening. Nine music stores were supplied with stills and cards tieing in the record of the title song with the playdates. Radio stations used records and live copy with resulting free plugs over WAGE, WNDR, WOLF, WSYR and WFBL. The army recruiting and National guard booth, located at one of the most traversed intersections of downtown Syracuse, was bannered with 40x80 displays and valances. The tiein here was based on the catchline, "For an Action Packed Career, Join the U. S. Mechanized Cavalry." The Post Standard ran daily stories announcing a "beau-catcher" contest, with prizes awarded for the best, most original, and novel beau-catchers submitted by readers. First prize was dinner and champagne at the Hotel Onondaga and theatre tickets for "She Wore a Yellow Ribbon." Runnersup received passes. Press breaks down — but $2.88 keeps editions rolling Press broke down at 5 p.m., at end of evening edition's run. But this publisher got replacement parts in a hurry the same way he gets electros, mats, news photos —by Air Express. An 18-lb. carton traveled 500 miles, was delivered by 11 p.m. Shipping charge .?2.88. Morning edition published as usual. Air Express is the best air shipping buy to keep any business rolling, since low rates include door-to-door service. Answers your problems because Air Express is fastest and most convenient. All Scheduled Airline flights carry Air Express. So shipments keep moving. All business profits from its regular use. Improves customer service; manpower or equipment never stands idle. Only Air Express gives you all these advantages |/^ Highest Award; I possible is enthusiastic I public approval I Tonr Patrons Want Ton To Book World's fastest shipping service. • Special door-to-door service at no extra cost. One-carrier responsibility all the way. 1150 cities served direct by air; air-rail to 22,000 off-airline offices. Experienced Air Express has handled over 25 million shipments. Because of these advantages, regular use of Air Express pays. It's your best air shipping buy. For fastest shipping action, phone Air Express Division, Railway Express Agency. (Many low commodity rates in effect. Investigate.) Rates include pick-up and delivery door to door in all principal towns and cities A service of Railway Express Agency and tlie :^^SCHEDULED AIRLINES of the U.S. BOOK IT NOW! HALLMARK PRODUCTIONS b^aadiKiiuusuua ^-^==^ BOXOFFICE Showmandiser : 7, 1950 —7— 29
- Page 1 and 2: fAL NET PAID CIRCULATION EXCEEDS 23
- Page 3 and 4: ! ! ! WAIT! DON'T CLOSE THE BOOKS Y
- Page 5 and 6: m to Beat every program in its hist
- Page 7 and 8: J-lu Ayulu fit llu yv lotion /Ulctu
- Page 9 and 10: . . Keep . . Mr. . . Hollywood . .
- Page 11 and 12: FROM COAST TO COAST! "Best picture
- Page 13 and 14: -y ^M THE ACCLAIM AND THE GROSSES A
- Page 15 and 16: RCA Offers Complete Drive-In Planni
- Page 17 and 18: Thelma Jordon Is Something To Talk
- Page 19 and 20: salaried producers will bring the M
- Page 21 and 22: . . to meet CINDERELLA. . . your bo
- Page 23 and 24: : January CHESTER FRIEDMAN EDITOR H
- Page 25 and 26: Here Are 4 Proven Package Combinati
- Page 27: School cheer leaders help to enthus
- Page 31 and 32: 20th Jersey Allied Unit Will Act on
- Page 33 and 34: • Reduces film distortion due to
- Page 35 and 36: . . . Max . . Elmer . . The . . Edd
- Page 37 and 38: . . The . . "The . . The . . . Jame
- Page 39 and 40: nEws AND VIE^VS THE PRODUCTION CENT
- Page 41 and 42: — Arizona Anniversary To Feature
- Page 43 and 44: YOU get extra results with equipmen
- Page 45 and 46: \ Theatre Chandelier Falls, Hurts T
- Page 47 and 48: . . DeLake House Burns Just After P
- Page 49 and 50: SALT LAKE CITY /^old weather and bl
- Page 51 and 52: Komm Family Forms New Operating Co.
- Page 53 and 54: YOU get extro resuhs withl^eqoipmen
- Page 55 and 56: $8,427 Erects This Striking # "'' ^
- Page 57 and 58: . . — town for personal appearanc
- Page 59 and 60: St. Paul Council Shuns Action on 'O
- Page 61 and 62: E
- Page 63 and 64: . . . Louis . . Oscar . . . . W. Pr
- Page 65 and 66: . . Omaha . . MGM . . United Film S
- Page 67 and 68: Film Problems Form College Forum To
- Page 69 and 70: '. • Full brilliance and sharper
- Page 71 and 72: $8427 Erects This Striking # New Sc
- Page 73 and 74: . . Scores T. J. Hickes Observes TO
- Page 75 and 76: ' . . . Roy . . Bernice . . Milton
- Page 77 and 78: . . William . . Ohio Theatre Servic
Candy Cane Lane<br />
Ten grade schools participated in radio broadcasts<br />
originating from Candy Cane Lane, pictured<br />
lelt, at the Manos Theatre in Unionlown.<br />
Pa. Students were interviewed by Santa and<br />
sang carols, w^ere then guests of Manager J. F.<br />
Bugala at the show. Right, ballyhoo invited all<br />
kids to meet Santa.<br />
At right is a display ten<br />
feet high erected for<br />
"Blue Lagoon" at the Indiana<br />
Theatre in Monon,<br />
Ind. D. C. Murray,<br />
manager, promoted the<br />
center display from a<br />
local jeweler. It tied in<br />
well with the picture<br />
since the diving figures<br />
were animated. The underwater<br />
setting vtaa especially<br />
helpful in drawing<br />
spectators.<br />
Street ballyhoo played an important role in<br />
the campaign devised by Mark DuPree for<br />
"I Was a Male War Bride" at the Daytona<br />
Theatre, Daytona Beach, Fla. Pictured above,<br />
motorcycle stunt and theatre truck bannered<br />
with signs.<br />
This lobby piece was designed by Wannie Tyers, manager of the<br />
Odeon in Toronto, for "Ichabod and Mr. Toad." Ichabod and his horse<br />
were animated. The animation drew considerable attention.<br />
In England, F. W. Fowler, manager of the Commodore Cinema, Bankhall,<br />
Liverpool, arranged this exhibit of television and radio sets as a<br />
tiein for "It's Magic." The cooperating store also used a window display.<br />
28 —6— BOXOFFICE Showmandiser : : January 7, 1950
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