Boxoffice-January.07.1950
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: January<br />
CHESTER FRIEDMAN<br />
EDITOR<br />
HUGH E. FRAZE<br />
Associate Editor<br />
8mm<br />
SECTION<br />
PRACTICAL IDEAS FOR SELLING SEATS BY PRACTICAL SHOWMEN<br />
TWO MORE ASSISTANTS JOIN<br />
RANKS OF BONUS WINNERS<br />
3. Norman Sippel<br />
iTk<br />
J. p. Foley<br />
Two assistant managers joined the final<br />
ranks of BOXOFFICE Bonus winners during<br />
1949 by adding their names to the distinguished<br />
list of showmen whose exceptional<br />
ideas and promotions have earned cash and<br />
an Honor Citation. Eight theatre managers,<br />
one a Canadian, were also cited for outstanding<br />
showmanship endeavor during December.<br />
Each received a $10 BOXOFFICE Bonus<br />
plus a Citation of Honor.<br />
Frank Hambidge, assistant at the Wicomico<br />
Theatre in Salisbury, Md., scored with<br />
a cooperative newspaper ad which had several<br />
innovations to interest newspaper readers.<br />
A. P. Thomas jr., assistant at the Ozark<br />
Theatre, Fayetteville, Ark., was recognized<br />
for an all-around campaign on "Father Was<br />
a Fullback."<br />
An original idea conceived and carried out<br />
In connection with Halloween earned a Bonus<br />
for H. S. Clough, manager of the Chimes<br />
Theatre, Oakland, Calif.<br />
A Tourist Center launched by Greig Jones,<br />
manager of the Capitol and Empress theatres,<br />
Moncton, N. B., Canada, won the support and<br />
backing of civic officials and the Kiwanis<br />
club and the general plaudits of the citizens<br />
of the community. Jones earned the Bonus<br />
for public relations.<br />
A newspaper ad built around a local interest<br />
angle earned a Bonus for Ed Sharp, manager,<br />
Rialto, Missoula, Mont.<br />
Big time showmanship in a small rxural<br />
community attracted special attention from<br />
BOXOFFICE appraisers who unanimously<br />
voted a Bonus to W. F. Shelton, manager of<br />
the Louisburg (N. C.) Theatre. Normal Sippel,<br />
manager of the Mayfair in West New<br />
York, N. J., earned a Bonus by submitting a<br />
window display he arranged for "I Was a<br />
Male War Bride."<br />
Ed Holland, manager of the Strand, Clarksville,<br />
Ark., broke into the circle of top exploiteers<br />
for December with a unique lobby<br />
display. Holland did all art work and lettering<br />
himself.<br />
Jim Barnett, manager of the Florida Theatre<br />
in Miami, was rewarded with a Bonus for<br />
an atmospheric front he helped to create for<br />
"Savage Splendor."<br />
J. P. Foley, manager of the Weddington.<br />
Pikeville, Ky., earned his Bonus for a citywide<br />
ballyhoo which brought in extra business<br />
on "The Story of Seabiscuit."<br />
Edward Holland<br />
At right,<br />
Jim Barnett<br />
cJLoohina tor ^omethlnaC<br />
Need an idea? Looking to put the old hypo to your business?<br />
Could yon use a public relations promotion to win more<br />
friends for the theatre? Want to use a different selling approach<br />
instead of those suggested in the pressbook? Got a<br />
merchant tieup in mind which needs a good angle? Need a catchline<br />
to attract the rural folk on a picture which is a bit too<br />
sophisticated for your audience?<br />
Brother, you've got it. Everytliing to help solve your busincjvs<br />
problems. Almost 500 distinctive ideas to sell more tickets<br />
and create better relationship between the theatre and the<br />
public. Campaigns to sell every conceiveable type of audience on<br />
370 features and short subjects.<br />
It's all in 452 pages of the Showmandiser section published<br />
in BOXOFFICE from Jan. 2, 1949 to Jan. 1, 1950 ... 452 pages<br />
crammed with effective merchandising ideas developed by exhibitors<br />
. . . 452 pages of the most complete, thorough, productive<br />
and up-to-the-minute theatre sales promotion.<br />
For easy reference to this amazing exploitation handbook,<br />
the complete 1949 Index will be published next week. Watch<br />
for it. Use it. It's a shortcut to bigger boxoffice in 1950.<br />
BOXOFFICE Showmandiser<br />
:<br />
7, 1950 — 1 — 23