Boxoffice-January.07.1950

: January
CHESTER FRIEDMAN
EDITOR
HUGH E. FRAZE
Associate Editor
8mm
SECTION
PRACTICAL IDEAS FOR SELLING SEATS BY PRACTICAL SHOWMEN
TWO MORE ASSISTANTS JOIN
RANKS OF BONUS WINNERS
3. Norman Sippel
iTk
J. p. Foley
Two assistant managers joined the final
ranks of BOXOFFICE Bonus winners during
1949 by adding their names to the distinguished
list of showmen whose exceptional
ideas and promotions have earned cash and
an Honor Citation. Eight theatre managers,
one a Canadian, were also cited for outstanding
showmanship endeavor during December.
Each received a $10 BOXOFFICE Bonus
plus a Citation of Honor.
Frank Hambidge, assistant at the Wicomico
Theatre in Salisbury, Md., scored with
a cooperative newspaper ad which had several
innovations to interest newspaper readers.
A. P. Thomas jr., assistant at the Ozark
Theatre, Fayetteville, Ark., was recognized
for an all-around campaign on "Father Was
a Fullback."
An original idea conceived and carried out
In connection with Halloween earned a Bonus
for H. S. Clough, manager of the Chimes
Theatre, Oakland, Calif.
A Tourist Center launched by Greig Jones,
manager of the Capitol and Empress theatres,
Moncton, N. B., Canada, won the support and
backing of civic officials and the Kiwanis
club and the general plaudits of the citizens
of the community. Jones earned the Bonus
for public relations.
A newspaper ad built around a local interest
angle earned a Bonus for Ed Sharp, manager,
Rialto, Missoula, Mont.
Big time showmanship in a small rxural
community attracted special attention from
BOXOFFICE appraisers who unanimously
voted a Bonus to W. F. Shelton, manager of
the Louisburg (N. C.) Theatre. Normal Sippel,
manager of the Mayfair in West New
York, N. J., earned a Bonus by submitting a
window display he arranged for "I Was a
Male War Bride."
Ed Holland, manager of the Strand, Clarksville,
Ark., broke into the circle of top exploiteers
for December with a unique lobby
display. Holland did all art work and lettering
himself.
Jim Barnett, manager of the Florida Theatre
in Miami, was rewarded with a Bonus for
an atmospheric front he helped to create for
"Savage Splendor."
J. P. Foley, manager of the Weddington.
Pikeville, Ky., earned his Bonus for a citywide
ballyhoo which brought in extra business
on "The Story of Seabiscuit."
Edward Holland
At right,
Jim Barnett
cJLoohina tor ^omethlnaC
Need an idea? Looking to put the old hypo to your business?
Could yon use a public relations promotion to win more
friends for the theatre? Want to use a different selling approach
instead of those suggested in the pressbook? Got a
merchant tieup in mind which needs a good angle? Need a catchline
to attract the rural folk on a picture which is a bit too
sophisticated for your audience?
Brother, you've got it. Everytliing to help solve your busincjvs
problems. Almost 500 distinctive ideas to sell more tickets
and create better relationship between the theatre and the
public. Campaigns to sell every conceiveable type of audience on
370 features and short subjects.
It's all in 452 pages of the Showmandiser section published
in BOXOFFICE from Jan. 2, 1949 to Jan. 1, 1950 ... 452 pages
crammed with effective merchandising ideas developed by exhibitors
. . . 452 pages of the most complete, thorough, productive
and up-to-the-minute theatre sales promotion.
For easy reference to this amazing exploitation handbook,
the complete 1949 Index will be published next week. Watch
for it. Use it. It's a shortcut to bigger boxoffice in 1950.
BOXOFFICE Showmandiser
:
7, 1950 — 1 — 23