Boxoffice-January.07.1950

WHEREVER APPEARANCE
ANjUNEATNESS
you II see LINTEX
COLLARS & FRONTS
Progressive
n»u CHTtisy
UtIO Cin MDSC
NEW roK an. n.
Chains and Independents
have
found that Lintex
Paper Collars and
Fronts are convenient
and economical.
These collars
and ironts are
made from specially
processed
paper
with a linen
finish. When
soiled they are
thrown away.
No laundry
problems with
REVERSIBLE COLLAR CO.
Ill PUTNAM AVENUE CAMBRIDGE. MASS.
Your house is your patrons'
y)mm ensile
about people/
Jack O'Brien, of the Theatre Equipment
Section, and Ralph Teare, head of the Film
Recording Section of RCA, each used very
unique Christmas cards to convey their
greetings to members of the trade. Both
were built around the Christmas seal stamp
used by the Tuberculosis Ass'n. In O'Brien's
card, the stamp appeared as the picture on
the screen in a replica of a theatre auditorium.
Teare's card employed the film
strip idea with the stamp tipped onto the
center frame.
With expansion of
their key sales organizations,
the Charles
E. Hires Co. has appointed
C. Duffield
Clarke to manage the
national accounts and
head a newly organized
vending machine
division. Clarke was
formerly operational
executive for Hires in
C. D. OoTke
New York. Prior to
that time he held managerial positions in
various Hires plants around the country.
Joseph Czink, veteran Bridgeport, Conn.,
motion picture theatre projectionist, has
purchased the Liberty Theatre from the
estate of the late Morris B. Kaufman.
Ralston H. Coffin has taken over the
direction of advertising for the Victor division
of RCA, according to a recent announcement
by Robert A. Seidel, vicepresident
in charge of distribution. Coffin,
who assumed his post last month, has
been an account executive
with McCann-
""** PRODUCT
Erickson, Inc., for the last five years. In
his new position, he will coordinate and £idminister
RCA Victor's advertising and promotional
activities.
Neumade Products Corp. has opened new
general offices in the McGraw-Hill building
at 330 West 42nd St. in New York. The
entire 14th floor of the building is used to
consolidate all home office activities. The
larger quarters also accommodate increased
engineering facilities, Oscar F. Neu, company
president, states.
Blazing promotional trails in the drink
vending equipment field, Cole-Spa is supplementing
its regular tradepaper advertising
with a consumer magazine campaign
to tell John Q. Public the Cole-Spa
story. The opening advertisement plays
up the advantages of the dispenser to the
consumer. The campaign is slated to appear
in several national magazines in 1950.
John Ahearne of Wallingford, Conn., and
Joseph Bialek of Meriden, Conn., have been
named projectionists at the Meriden Theatre,
Meriden. Jerome Mandelbaum, on
the projectionist staff at the Meriden Theatre,
Morton Downey was elected a director
of General Aniline & Film Corp. at the December
has resigned.
meeting of the board. Jack Frye, Harry E. Lewis has been assigned to the
president, announced today. The executive Foreign and Export department, Worthington
Pump & Machinery Corp., Harrison,
vice-president of Carbagell, Inc., a chemical
concern, Mr. Downey is also a director
New Jersey, manufacturers of air conditioning
machinery. Mr. Lewis was for-
of Coca-Cola Bottling Co. of Chicago; Cigogne,
Inc., perfume manufacturers, and merly Works controller at the Holyoke
for several years has been associated with
the operations of the Chicago Merchandise
Mart.
(Mass.)
Lewis.
works. George Bourque succeeds
Ray Bushey of Manchester, Conn., has
replaced Howard Oakley as projectionist
at the Newington Theatre, Newington,
Conn.
National Theatre Supply has been
named exclusive distributors of playground
equipment for drive-in theatres by the J. E.
Burke Co., Fond du Lac, Wis., playgroimd
equipment manufacturers. Among the
items offered to entice the small fry to
drive-ins are swings, slides, meriy-gorounds,
see-saws and sand boxes.
5 BIG REASONS
Why Drive-ln Exhibitars Flock to S. O. S.
1—Comolele 35mm Projection & Sound outfits from $1595.
2—Time Deals Available—pay out of income.
3—All outfits fully tested before shipment.
4—Free enoineerinj advice includinj plans and diagrams.
5— Full year's guarantee.
Write for details.
ewYofkig.N.*.
Shown above is ilie recently opened plant
of Mason, Au & Magenheimer Confectionery
Mfg. Co. at Mineola, L. I.. N. Y. The
$1,500,000 factory includes executive offices
and covers 12 acres across the road
from the Rooseveii Fieiu airport. Four
large colored signs designed in the shape
of various Mason candies dominate the
entrance. The company previously had
thi'ee separate plants in Brooklyn.
60 The MODERN THEATRE SECTION