Boxoffice-January.07.1950
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WHEREVER APPEARANCE<br />
ANjUNEATNESS<br />
you II see LINTEX<br />
COLLARS & FRONTS<br />
Progressive<br />
n»u CHTtisy<br />
UtIO Cin MDSC<br />
NEW roK an. n.<br />
Chains and Independents<br />
have<br />
found that Lintex<br />
Paper Collars and<br />
Fronts are convenient<br />
and economical.<br />
These collars<br />
and ironts are<br />
made from specially<br />
processed<br />
paper<br />
with a linen<br />
finish. When<br />
soiled they are<br />
thrown away.<br />
No laundry<br />
problems with<br />
REVERSIBLE COLLAR CO.<br />
Ill PUTNAM AVENUE CAMBRIDGE. MASS.<br />
Your house is your patrons'<br />
y)mm ensile<br />
about people/<br />
Jack O'Brien, of the Theatre Equipment<br />
Section, and Ralph Teare, head of the Film<br />
Recording Section of RCA, each used very<br />
unique Christmas cards to convey their<br />
greetings to members of the trade. Both<br />
were built around the Christmas seal stamp<br />
used by the Tuberculosis Ass'n. In O'Brien's<br />
card, the stamp appeared as the picture on<br />
the screen in a replica of a theatre auditorium.<br />
Teare's card employed the film<br />
strip idea with the stamp tipped onto the<br />
center frame.<br />
With expansion of<br />
their key sales organizations,<br />
the Charles<br />
E. Hires Co. has appointed<br />
C. Duffield<br />
Clarke to manage the<br />
national accounts and<br />
head a newly organized<br />
vending machine<br />
division. Clarke was<br />
formerly operational<br />
executive for Hires in<br />
C. D. OoTke<br />
New York. Prior to<br />
that time he held managerial positions in<br />
various Hires plants around the country.<br />
Joseph Czink, veteran Bridgeport, Conn.,<br />
motion picture theatre projectionist, has<br />
purchased the Liberty Theatre from the<br />
estate of the late Morris B. Kaufman.<br />
Ralston H. Coffin has taken over the<br />
direction of advertising for the Victor division<br />
of RCA, according to a recent announcement<br />
by Robert A. Seidel, vicepresident<br />
in charge of distribution. Coffin,<br />
who assumed his post last month, has<br />
been an account executive<br />
with McCann-<br />
""** PRODUCT<br />
Erickson, Inc., for the last five years. In<br />
his new position, he will coordinate and £idminister<br />
RCA Victor's advertising and promotional<br />
activities.<br />
Neumade Products Corp. has opened new<br />
general offices in the McGraw-Hill building<br />
at 330 West 42nd St. in New York. The<br />
entire 14th floor of the building is used to<br />
consolidate all home office activities. The<br />
larger quarters also accommodate increased<br />
engineering facilities, Oscar F. Neu, company<br />
president, states.<br />
Blazing promotional trails in the drink<br />
vending equipment field, Cole-Spa is supplementing<br />
its regular tradepaper advertising<br />
with a consumer magazine campaign<br />
to tell John Q. Public the Cole-Spa<br />
story. The opening advertisement plays<br />
up the advantages of the dispenser to the<br />
consumer. The campaign is slated to appear<br />
in several national magazines in 1950.<br />
John Ahearne of Wallingford, Conn., and<br />
Joseph Bialek of Meriden, Conn., have been<br />
named projectionists at the Meriden Theatre,<br />
Meriden. Jerome Mandelbaum, on<br />
the projectionist staff at the Meriden Theatre,<br />
Morton Downey was elected a director<br />
of General Aniline & Film Corp. at the December<br />
has resigned.<br />
meeting of the board. Jack Frye, Harry E. Lewis has been assigned to the<br />
president, announced today. The executive Foreign and Export department, Worthington<br />
Pump & Machinery Corp., Harrison,<br />
vice-president of Carbagell, Inc., a chemical<br />
concern, Mr. Downey is also a director<br />
New Jersey, manufacturers of air conditioning<br />
machinery. Mr. Lewis was for-<br />
of Coca-Cola Bottling Co. of Chicago; Cigogne,<br />
Inc., perfume manufacturers, and merly Works controller at the Holyoke<br />
for several years has been associated with<br />
the operations of the Chicago Merchandise<br />
Mart.<br />
(Mass.)<br />
Lewis.<br />
works. George Bourque succeeds<br />
Ray Bushey of Manchester, Conn., has<br />
replaced Howard Oakley as projectionist<br />
at the Newington Theatre, Newington,<br />
Conn.<br />
National Theatre Supply has been<br />
named exclusive distributors of playground<br />
equipment for drive-in theatres by the J. E.<br />
Burke Co., Fond du Lac, Wis., playgroimd<br />
equipment manufacturers. Among the<br />
items offered to entice the small fry to<br />
drive-ins are swings, slides, meriy-gorounds,<br />
see-saws and sand boxes.<br />
5 BIG REASONS<br />
Why Drive-ln Exhibitars Flock to S. O. S.<br />
1—Comolele 35mm Projection & Sound outfits from $1595.<br />
2—Time Deals Available—pay out of income.<br />
3—All outfits fully tested before shipment.<br />
4—Free enoineerinj advice includinj plans and diagrams.<br />
5— Full year's guarantee.<br />
Write for details.<br />
ewYofkig.N.*.<br />
Shown above is ilie recently opened plant<br />
of Mason, Au & Magenheimer Confectionery<br />
Mfg. Co. at Mineola, L. I.. N. Y. The<br />
$1,500,000 factory includes executive offices<br />
and covers 12 acres across the road<br />
from the Rooseveii Fieiu airport. Four<br />
large colored signs designed in the shape<br />
of various Mason candies dominate the<br />
entrance. The company previously had<br />
thi'ee separate plants in Brooklyn.<br />
60 The MODERN THEATRE SECTION