Boxoffice-January.07.1950
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—<br />
Rustic Atmosphere Maintained<br />
At New Jersey Drive-In<br />
'Cmi DARNELL CORNEL WILDE<br />
-<br />
FOREVER AMBER'<br />
PCHMiCOLOR rARTOONS<br />
A 40-foot tower with flasher neon lights, marks the entrance<br />
of the Lawrence Drive-In, a new Walter Reade theatre in Trenton,<br />
N. J. Located on the Brunswick Pike, the theatre's sign is<br />
visible for a great distance in either direction on the highway.<br />
The attraction board is two-sided with wood letters. Cars enter<br />
the drive-in on one side of the sign and exit on the other. A<br />
rustic atmosphere has been retained at the entrance way by<br />
keeping trees which were growing on the property, and erecting<br />
rustic-type fencing. This drive-in is the first in the Trenton area,<br />
and was built in conjunction with W. W. Smith of Camden, N. J.,<br />
and Melvin Fox of Philadelphia.<br />
Concession, projection booth and restrooms are combined into<br />
the attractive cinder block building at the Lawrence Drive-in,<br />
above right. Doors of the concession building swing upward,<br />
opening the entire front of the building. Tables and chairs have<br />
been placed in front for patron convenience. The projection<br />
rooms are at the left of refreshment service unit and restrooms<br />
are at the rear of the one-story unit.<br />
FROM PICKING THE SITE<br />
TO OPENING NIGHT...<br />
WE ARE EQUIPPED TO ASSIST IN ANY<br />
OR ALL OF THESE FUNCTIONS:<br />
^ site selection<br />
•^ construction supervision<br />
•^ preliminary plans<br />
if operations planning<br />
^ desifin research<br />
ic concession arrangements<br />
buildings, drainage,<br />
Iraflic control ^ training personnel<br />
^ choice of equipment -^ advance publicity<br />
-^ sale or purchase of locations and theatres<br />
You can save time and money in planning your<br />
Drive-In Theatre by utilizing the broad experience<br />
of this organization. It is headed by men<br />
who pioneered in developing America's first<br />
Drive-In and who have engineered over 350<br />
theatres.<br />
You will find these services can reduce your<br />
original investment and produce a more profitable<br />
operation. For example, our grading plans,<br />
requiring a minimum of earth moving, can<br />
reduce your investment substantially.<br />
Preliminary and confidential inquiries are invited concerning any phase of our complete drive-in theatre services. No obligation.<br />
DRIVE-IN THEATRE SERVICE CO.<br />
W. W. SMITH. V. C. SMITH, Partners, 840 Cooper Street, Camden, N.I.<br />
associated ivith<br />
TAYLOR ENGINEERING ASSOCIATES, S.<br />
Herbert TWLOR. Professional Engineer<br />
50 The MODERN THEATRE SECTION
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