Boxoffice-January.07.1950

—
—
life
Theatres First to Install
Air Cooling in Manila
install itwe
service it your tlieatre TV equipment
RCA Service Engineers on
television assignments are
factory-trained experts. You
can depend on them to keep
at peak efficiency.
will be on ready call for quick emergency
service.
Like the Service Plan for motion picture
equipment, RCA's new Theatre TV
Service includes periodic inspection calls
and unlimited emergency service—at reasonable
rates. Tubes and components are
of complete theatre TV replaced without additional charge when
Parts Plan is included.
f -f 1
IMAGINE IT— television programs on
your screen with reliability corresponding
to a motion picture show. It's a fact
when it's backed by RCA Service. Write
for complete information.
RCA SERVICE COMPANY. INC.
A RADIO CORPORATION ofAMERICA SUBSIDIARY
CAMDEN, NEW JERSEY
More for Your
We Specialize in
SPEAKER STANDS
for Outdoor Theatres
Fabricated to Speciiication in Our Own Plant
IMMEDIATE DELIVERY • ANY QUANTITY
Don't Delay! Wire, Write or Phone! Telephone L. D. 1024 or THatcher 9243
For full information by mail, use the postage-pa!d cards at
Page 39 and write in the Key Number of this ad, 38-B.
ago.
Riverview at 2nd Street Kansas City 18, Kansas •
When you get set for television in your
theatre, RCA Service Engineers are prepared
to help you.
These experts have received intensive
training in the television laboratories and
factories of the Radio Corporation of
America and are qualified to supervise
the installation
systems and keep them running.
They will' see to it that all video equipment,
including coaxial lines and antennas,
are installed for maximum operating efficiency.
They will give whatever operating
instructions are necessary to your projectionists
on handling the equipment. They
Theatres are pioneering the use of air
conditioning in the Philippines, according
to Estaban T. Caedo, head of the Caedo
Engineering Co., who handles air conditioning
units of the United States Air Conditioning
Corp. Caedo predicts that "1950
should see the biggest air conditioning
boom in the history of the islands."
With average temperatures of 78 degrees
in winter and 84 degrees in summer
and occasional rises to 100 degrees, theatre
owners are the first to realize the need for
air cooling. Caedo reports 15 theatre installations
in Manila at the present time.
Of these, five are reconditioned prewar installations.
The Manila dealer expects a
considerable increase in air conditioned
houses in 1950.
Pictured here is the Society Theatre in
Manila which has just been equipped by
Caedo's firm.
Candy Dollar
Combined results of a survey among
leading candy manufacturers and Department
of Commerce statistics as analyzed by
the Council on Candy of the National Confectioners'
Ass'n, show the candy consumer
is getting increasing value for his money
these days.
The study indicates that, compared to a
year ago, quantity and quality have improved.
Two-thirds of the candy bar manufacturers
questioned by the council have
increased the size of their product, making
the average candy bar today approximately
12 per cent heavier than it was a year
One and one-fourth ounces was the
average weight of candy bars a year ago
as compared to one and one-half to two
ounces now.
38 The MODERN THEATRE SECTION