Boxoffice-January.07.1950
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Boxoffice-January.07.1950

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— — Elegance With Economy (Continued from Page 10) emphasis to the lapis blue which predominates by being carried over the ceiling and on the walls around the murals as far down as the dado. Here the plum-red is picked up in a large-scaled fluted pattern, both decorative and practical. The seats are lapis blue, as is the drapery forming the proscenium and the main stage curtain. The screen curtains are in molten gold. Now it can be seen plainly how these hangings form a complete inner decorative wall. No one would ever suspect there is nothing behind them but the outside masonry wall. The theatre's name provides the key to the impressive murals forming the main decorative embellishment of the auditorium. Against the background that seems aquatic, heroically scaled, rhythmic marine plant-forms are woven into a flowing composition. AQUATIC COLORS IN AUDITORIUM The colors are also aquatic in character—coral, rose-coral, aquamarine, sand and marine blues and foam-white for accent are brought out by the soft lighting from the trough above. The simplicity and richness of the interior designate this theatre as outstanding in contemporary theatre design. The Mayland auditorium shows a color scheme of deepest cobalt blue carried over the ceiling and around the frame of the side murals. Off-white striping mnning full length from front to back of the auditorium makes an attractive pattern under the down-lights. Ceilings of both theatres are worthy of note in the finesse with which they avoid complicated or expensive architectural handling. The ceilings cari-y their share of the decoration and yet maintain an architectural and structural simplicity. The stage curtains are silver-gold and the proscenium draping in magenta-red is essentially the same as in the Lake except that the curtain curve ends against the solid magenta-painted walls of the proscenium. Here, too, proscenium walls are formed solely by curtain over masonry. Auditorium seats blend in with the hangings and deepest magenta is used for the dado. The glory of this auditorium lies in the two murals which run the complete length of the side walls. These designs are no casual fantasies but are based on research done at Chicago's famous Adler Planetarixmi. Done in black light, they constitute not one decorative effect but two completely different compositions in color and content under white and ultra violet lightings. Under regular light they depict composition of rolling cloud forms, nebulae, stars and planets, executed in the most ethereal blues from palest azure to deepest midnight. Under black light the fluorescent paints which are interwoven with the regular painting, reveal a completely different design which shows the symbols of the various stellar arrangements. The luminescent outline of Leo the Lion appears superimposed over the star formation which bears its name. The glowing outline of The Scales appears to imite the separate stars of its particular formation, and so on. On one side are the constellations and zodiac signs of the southern sky, while on the other side appear those of the northern hemisphere. The symbols used in these murals were patterned from exquisite lithographs in a very rare antique Italian almanac discovered during the last war and given to the Adler Planetarium. We hope you will agree that even this cursory examination of these two theatres backs up our judgment that they are fine examples of contemporary houses any way you look at them as for design, construction methods, maintenance, convenience, comfort, economy and even luxury for the patron. Above all, we hope you will see how this has been achieved through early and thorough planning, not just in the main features but complete integration down to the last carpet, curtain, settee, lamp and even smoking accessory. In Hollywood. . . In Your Theater It's Bausch & Lomb for Top Image Quality -s^ fcii^i* • For many years, the world's leading cameramen in the big name studios of Hollywood ha\ c preferred Bausch & Lomb lenses for top image quality. They depend, too, on Bausch & Lomb lenses for projecting process backgrounds. Your decision to use Bausch & Lomb Super Cincphor lenses for top image quality . . . maximum edge-to-edge brilliance, contrast and sharpness on your screen . . . has the overwhelming support of the motion picture industry. Bausch & Lomb Optical Co., 720-M St. Paul St., Rochester 2, N. Y. FOR TOP IMAGE QUALITY ON YOUR SCREEN ... THE W TRADEMARK ON YOUR LENS BAUSCH & LOMB PROJECTION LENSES 36 The MODERN THEATRE SECTION

ttention value HAT PAYS off; Sure, the show's the thing and you know you have it but, unless you tell the world — at least that part of it that passes your theatre — you can't hope for a big gross. show with the show-sellingest medium ever devised — Wag- SELL that ner Letters and Frames. They really get attention, put sock into your billing, bring in the shekels. Exclusive advantages, available only vnth Wagner, make them the most potent, most economical, most favored of all display equipment. There are frames to meet all conditions, letters in plastic and aluminum in the widest range of sizes, colors to suit your fancy. But send today for the BIG FREE catalog on Wagner show-selling equipment, the largest in the world. LETTERS AND iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii FRAMES iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii WAGNER SIGN SERVICE, • 218 S. Hoyne Ave.. Chicago 12, HI. Please send BIG free catalog on Wagner Theatre I 1 display equipment, the largest line in the world. Name : Theatre INC. USE COUPON TO REQUEST CATALOG ON EFFECTIVE SHOW-SELLING EQUIPMENT = Street E City & State BOXOFFICE January 7, 1950 37

ttention value<br />

HAT PAYS off;<br />

Sure, the show's the thing and you know you have it but, unless you<br />

tell the world — at least that part of it that passes your theatre — you<br />

can't hope for a big gross.<br />

show with the show-sellingest medium ever devised — Wag-<br />

SELL that<br />

ner Letters and Frames. They really get attention, put sock into your<br />

billing, bring in the shekels.<br />

Exclusive advantages, available only vnth Wagner, make them the<br />

most potent, most economical, most favored of all display equipment.<br />

There are frames to meet all conditions, letters in plastic and aluminum<br />

in the widest range of sizes, colors to suit your fancy. But send today<br />

for the BIG FREE catalog on Wagner show-selling equipment, the<br />

largest in the world.<br />

LETTERS AND<br />

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii<br />

FRAMES<br />

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii<br />

WAGNER SIGN SERVICE,<br />

•<br />

218 S. Hoyne Ave.. Chicago 12, HI.<br />

Please send BIG free catalog on Wagner Theatre<br />

I<br />

1 display equipment, the largest line in the world.<br />

Name<br />

: Theatre<br />

INC.<br />

USE COUPON TO REQUEST CATALOG ON EFFECTIVE<br />

SHOW-SELLING EQUIPMENT<br />

= Street<br />

E<br />

City & State<br />

BOXOFFICE January 7, 1950<br />

37

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